Beyond Meat, Inc. (BYND): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el paisaje en rápida evolución de la proteína alternativa, más allá de la carne ha revolucionado la industria alimentaria al transformar los ingredientes a base de plantas en sustitutos de carne convincentes que desafían el consumo tradicional de proteínas. Al combinar ingeniosamente la ciencia de los alimentos de vanguardia con el posicionamiento estratégico del mercado, la compañía ha forjado un modelo de negocio único que atrae a los consumidores, entusiastas de la salud y los principales comedores de carne que buscan nutrición sostenible. Su enfoque innovador va más allá de la mera creación de productos, posicionando más allá de la carne como una fuerza transformadora para reinventar cómo percibimos, producimos y consumimos proteínas en el siglo XXI.

Beyond Meat, Inc. (BYND) - Modelo de negocios: asociaciones clave

Asociaciones minoristas estratégicas

Beyond la carne ha establecido asociaciones con importantes minoristas de alimentos:

Detallista	Detalles de la asociación	Alcance estimado de la tienda
Walmart	Distribución de productos a nivel nacional	Más de 4.700 tiendas
Kroger	Ofertas exclusivas de carne a base de plantas	Más de 2,800 tiendas
Objetivo	Colocación de productos a base de plantas	1,900+ tiendas

Colaboraciones de la cadena de restaurantes

Las asociaciones clave de restaurantes incluyen:

• McDonald's (asociación estratégica para elementos de menú basados ​​en plantas)
• Carl's Jr. (Integración del menú de proteínas a base de plantas)
• Pizza Hut (ofertas de proteínas basadas en plantas por tiempo limitado)

Acuerdos de fabricación

Las asociaciones de fabricación por contrato implican:

• OSI Group LLC (socio de fabricación principal)
• Bunge North America (procesamiento de ingredientes)
• Roquette (proveedor de proteínas de guisantes)

Asociaciones de suministro de ingredientes

Proveedor	Ingrediente primario	Volumen de suministro anual
Roqueta	Proteína de guisante	45,000 toneladas métricas
Ingrediente	Almidones a base de plantas	22,000 toneladas métricas
Alimentos verdoses	Proteína de guisante orgánico	15,000 toneladas métricas

Investigación y colaboraciones de tecnología

• Universidad de Stanford (Investigación en ciencias de los alimentos)
• Universidad de California, Berkeley (desarrollo de proteínas vegetales)
• Instituto de Recursos Mundiales (investigación de proteínas sostenibles)

Beyond Meat, Inc. (BYND) - Modelo de negocio: actividades clave

Investigación y desarrollo de productos de alternativas de carne a base de plantas

Gastos de I + D en 2022: $ 44.9 millones

Áreas de enfoque de I + D	Nivel de inversión
Ingeniería de proteínas	$ 18.2 millones
Mejora de la textura	$ 12.5 millones
Mejora nutricional	$ 14.2 millones

Innovación alimentaria e ingeniería de proteínas

Métricas de innovación clave:

• Portafolio de patentes: 133 Patentes emitidas a partir de 2022
• Nuevas iteraciones de formulación de proteínas: 7 en 2022
• Mezcla de proteínas vegetales patentadas: 14 fuentes de plantas diferentes

Fabricación y producción de productos sustitutos de carne

Instalación de producción	Capacidad anual	Ubicación
Columbia, Missouri	100 millones de libras	Estados Unidos
Países Bajos	60 millones de libras	Mercado europeo

Marketing y posicionamiento de la marca

Gastos de marketing en 2022: $ 39.7 millones

• Presupuesto de marketing digital: $ 22.3 millones
• Actividades promocionales minoristas: $ 11.4 millones
• Inversiones de asociación de marca: $ 6 millones

Escalado de capacidades de producción y distribución

Canal de distribución	Volumen de ventas 2022	Índice de crecimiento
Tiendas minoristas	$ 465.5 millones	12.3%
Servicio de alimentos	$ 210.3 millones	7.8%
Mercados internacionales	$ 142.6 millones	15.5%

Beyond Meat, Inc. (BYND) - Modelo de negocio: recursos clave

Tecnología de proteínas vegetales y experiencia en ciencias de los alimentos

Más allá de la carne posee 113 patentes otorgadas a partir de 2023, con un enfoque en las tecnologías de formulación de proteínas basadas en plantas.

Categoría de patente	Número de patentes
Formulación de proteínas	52
Optimización de textura	37
Técnicas de procesamiento	24

Cartera de propiedades intelectuales

La propiedad intelectual de la compañía cubre formulaciones alternativas de carne en múltiples fuentes de proteínas.

• Tecnología de proteínas de guisantes
• Procesamiento de proteínas de frijol munk
• Métodos de replicación de texturas propietarios

Instalaciones de fabricación

Ubicación	Tamaño de la instalación	Capacidad de producción anual
Columbia, Missouri	285,000 pies cuadrados	200 millones de libras
El Segundo, California	93,000 pies cuadrados	100 millones de libras

Reconocimiento de marca

Cuota de mercado en la categoría de proteínas basadas en plantas: 12.3% a partir del cuarto trimestre de 2023.

Equipo de investigación y desarrollo

Inversión de I + D en 2023: $ 48.3 millones

Composición del equipo	Número de profesionales
Científicos de alimentos	87
Investigadores nutricionales	42
Ingenieros de procesos	33

Beyond Meat, Inc. (BYND) - Modelo de negocio: propuestas de valor

Alternativa sostenible a los productos cárnicos a base de animales

Más allá de la carne produce alternativas de carne a base de plantas con las siguientes métricas de impacto ambiental:

Métrica ambiental	Valor de comparación
Reducción del uso del agua	99% menos agua en comparación con la producción de carne de res
Reducción del uso del suelo	93% menos de tierra requerida que la cultura de carne tradicional
Emisiones de gases de efecto invernadero	Emisiones 90% más bajas versus producción de carne convencional

Opciones de proteínas conscientes de la salud

Nutricional profile de más allá de los productos cárnicos:

• 20 g de proteína por porción
• 0 mg de colesterol
• Sin antibióticos
• Sin hormonas

Sabor y textura realistas de carne

Desglose de composición del producto:

Categoría de ingredientes	Porcentaje
Proteína de guisante	20%
Aceite de coco	15%
Extracto de jugo de remolacha	5%

Huella de carbono reducida

Comparación de emisiones de carbono:

Fuente de proteínas	Emisiones de CO2 (kg por kg de proteína)
Carne de res	49.89
Más allá de la proteína de la planta de carne	4.98

Fuente de proteínas nutricionalmente comparable

Comparación de contenido de proteínas:

Fuente de proteínas	Proteína por 100 g
Carne de res	26G
Más allá de la hamburguesa de carne	20G
Pollo	31G

Beyond Meat, Inc. (BYND) - Modelo de negocios: relaciones con los clientes

Plataforma de ventas en línea directa al consumidor

Más allá de la carne generó ventas directas de consumo en línea de $ 14.8 millones en 2022, lo que representa el 4.1% de los ingresos netos totales. La compañía opera a través de BeyondMeat.com, ofreciendo una gama completa de productos con opciones de envío directo.

Compromiso en las redes sociales y construcción de la comunidad

Plataforma	Seguidores/suscriptores
Instagram	535,000 seguidores
Facebook	425,000 seguidores
Gorjeo	218,000 seguidores

Integración de comentarios de los clientes

Beyond Meat invirtió $ 53.4 millones en gastos de investigación y desarrollo en 2022 para mejorar continuamente las formulaciones de productos basadas en la entrada del cliente.

Programas de fidelización y campañas promocionales

• Campañas promocionales trimestrales dirigidas a consumidores basados ​​en plantas
• Base de datos de marketing por correo electrónico de aproximadamente 750,000 suscriptores
• Tasa de redención de cupón digital de 12.5% ​​en 2022

Estrategia de contenido educativo

Beyond Meat produce contenido centrado en la nutrición en las plataformas digitales, alcanzando aproximadamente 2.1 millones de espectadores únicos mensualmente a través de sitios web y canales de redes sociales.

Beyond Meat, Inc. (BYND) - Modelo de negocios: canales

Secciones refrigeradas de la tienda de comestibles

A partir de 2023, los productos más allá de la carne están disponibles en aproximadamente 130,000 ubicaciones minoristas a nivel mundial. Los minoristas clave incluyen:

Detallista	Número de tiendas
Kroger	2,742 tiendas
Walmart	4.700 tiendas
Albertsons	2,200 tiendas

Plataformas de comercio electrónico en línea

Los canales de ventas digitales incluyen:

• Amazonas
• Instacart
• Mercado

Las ventas en línea representaron aproximadamente el 12% de los ingresos totales en 2022.

Distribución de restaurantes y servicios de comida

Beyond la carne se asocia con:

Tipo de socio	Número de asociaciones
Restaurantes de servicio rápido	Más de 15 cadenas
Comedor informal	Más de 20 marcas de restaurantes

¡Los socios clave incluyen YUM! Brands, McDonald's y Pizza Hut.

Sitio web directo al consumidor

El sitio web oficial de Beyond Meat (BeyondMeat.com) ofrece:

• Compras directas de productos
• Opciones de suscripción
• Descuentos promocionales

Las ventas del sitio web aportan menos del 5% de los ingresos totales de la compañía.

Tiendas de alimentos saludables especiales

Los canales de distribución incluyen:

• Mercado de alimentos integrales
• Sprouts Farmers Market
• Cadenas de comestibles naturales

Estas tiendas especializadas representan aproximadamente 8-10% de la distribución minorista total.

Beyond Meat, Inc. (BYND) - Modelo de negocio: segmentos de clientes

Millennials conscientes de la salud y consumidores de la Generación Z

Según Statista, el 65% de los consumidores de Millennials y Gen Z buscan activamente alternativas de proteínas basadas en plantas en 2023. Más allá de la carne, se dirige a esta demografía con productos proteicos que contienen:

• 20 g de proteína por porción
• Colesterol cero
• Grasas menos saturadas en comparación con la carne animal

Grupo de edad	Penetración del mercado	Frecuencia de compra
18-24 años	42.3%	2-3 veces al mes
25-40 años	57.6%	4-5 veces al mes

Individuos ambientalmente conscientes

La investigación de Nielsen indica que el 73% de los consumidores globales cambiarían los hábitos de consumo para reducir el impacto ambiental. Métricas de reducción de huella de carbono más allá de la carne:

• 90% menos de emisiones de gases de efecto invernadero
• 99% menos uso de agua
• 93% menos uso de la tierra en comparación con la producción de carne de res

Poblaciones flexitarianas y vegetarianas/veganas

Proyección de tamaño de mercado basado en plantas para 2024: $ 77.8 mil millones a nivel mundial. Desglose del segmento de clientes:

Categoría	Porcentaje de población	Gasto anual
Flexitaristas	36%	$1,245
Vegetarianos	5%	$1,876
Veganos	2%	$2,134

Fitness y entusiastas del bienestar

Tendencias de consumo de proteínas entre los consumidores de fitness:

• Ingesta promedio de proteínas: 120-150g diariamente
• Crecimiento del mercado de proteínas basadas en plantas: 11.2% anual
• Segmento de fitness dispuesto a pagar un 25% de prima por proteína de calidad

Consumidores de carne convencionales

Penetración del mercado para fuentes de proteínas alternativas:

Tipo de consumidor	Probar proteínas a base de plantas	Repita la tasa de compra
Reductores de carne ocasionales	48%	62%
Consumidores de carne tradicionales	29%	41%

Beyond Meat, Inc. (BYND) - Modelo de negocio: Estructura de costos

Gastos de investigación y desarrollo

Para el año fiscal 2022, más allá de la carne reportó gastos de I + D de $ 79.4 millones, lo que representa el 11.2% de los ingresos totales.

Año fiscal	Gastos de I + D ($ M)	Porcentaje de ingresos
2022	79.4	11.2%
2021	73.4	10.5%

Costos de adquisición de materia prima

Las materias primas primarias incluyen:

• Proteína de guisante
• Aceite de coco
• Proteína de arroz
• Extracto de jugo de remolacha

Fabricación y gastos generales de producción

En 2022, el costo total de bienes de la carne vendido fue de $ 465.4 millones.

Categoría de costos	Cantidad ($ m)
Mano de obra de fabricación	38.2
Equipo de producción	22.7
Mantenimiento de la instalación	15.6

Inversiones de marketing y publicidad

Los gastos de marketing para 2022 totalizaron $ 61.3 millones.

Gastos de distribución y logística

Los costos de logística y distribución para 2022 fueron de aproximadamente $ 42.6 millones.

Canal de distribución	Gasto ($ M)
Tiendas minoristas	24.3
Servicio de alimentos	12.5
Comercio electrónico	5.8

Beyond Meat, Inc. (BYND) - Modelo de negocios: flujos de ingresos

Venta de productos minoristas en tiendas de comestibles

En 2022, Beyond Meat reportó ingresos netos minoristas de $ 391.43 millones. La compañía distribuye productos en aproximadamente 80,000 tiendas minoristas en los Estados Unidos.

Canal minorista	Número de tiendas	Ingresos (2022)
Tiendas de comestibles	80,000	$ 391.43 millones

Servicio de alimentos y distribución de restaurantes

Los ingresos netos del servicio de alimentos para Beyond Meat en 2022 fueron de $ 102.11 millones. Las asociaciones clave incluyen:

• McDonald's
• ¡Yum! Brands (KFC, Pizza Hut)
• Carl's Jr.
• Tim Hortons

Ventas directas en línea

Las ventas en línea directas al consumidor representaron aproximadamente el 3-5% de los ingresos totales de la compañía en 2022, con un valor estimado de $ 15-20 millones.

Expansión del mercado internacional

Región	Ingresos internacionales (2022)	Presencia en el mercado
Mercados internacionales	$ 152.4 millones	Más de 80 países

Licencias potenciales de tecnología patentada

A partir de 2022, más allá de la carne sostenida 118 patentes emitidas y tuvo 279 Pensas de patentes pendientes A nivel mundial, potencialmente creando futuras flujos de ingresos de licencias.

Tipo de patente	Número
Patentes emitidos	118
Aplicaciones de patentes pendientes	279

Beyond Meat, Inc. (BYND) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Beyond Meat, Inc. (BYND) products in this increasingly competitive plant-based space. The value is built around sensory experience, personal health, planetary impact, and ingredient transparency. Honestly, the numbers tell a clear story about where the focus is right now.

The primary value proposition centers on delivering a plant-based meat that closely mimics the taste and texture of animal meat. While the company is pivoting, its established products still aim for high fidelity. For example, the Beyond Steak Life Cycle Assessment (LCA) showed it meets the criteria for the American Heart Association's Heart-Check Mark. Still, the newest innovation, Beyond Ground (a working name), signals a strategic shift, as it is intentionally not trying to be beef, pork, or poultry, but rather a high-protein base for any ground meat dish.

For the health-conscious buyer, Beyond Meat, Inc. offers a product profile that avoids animal-derived components. All Beyond Meat products contain 0 mg of cholesterol per serving. Looking at the reformulated Beyond Burger IV, a key health improvement is the pivot to avocado oil, resulting in 60% less saturated fat and 20% less sodium compared to the prior recipe. The Beyond patty itself contains 2 grams of saturated fat, which is about a third of the saturated fat found in an 85% lean beef patty. The new Beyond Ground is even more stripped back, delivering a whopping 27 grams of protein and 4 grams of fiber per serving, while only being 140 calories.

The environmental and ethical benefits provide a strong secondary pull for many consumers. The company quantifies these advantages through Life Cycle Assessments (LCA). The LCA for Beyond Steak, when compared to traditional pre-cooked beef-based steak tips, estimates significant reductions in resource use and pollution:

Environmental Metric	Reduction vs. Beef Steak Tips
Greenhouse Gas Emissions	84% less
Water Consumption	93% less
Land Use	88% less
Non-Renewable Energy Use	65% less
Terrestrial Acidification	94% less
Marine Eutrophication	95% less
Freshwater Eutrophication	77% less

This commitment to a lower ecological footprint is a core differentiator, even as the company navigates market challenges. The company has committed to continuing its environmental reporting efforts.

The versatility of the product line supports both major sales channels, though recent performance shows a clear imbalance. The product portfolio is designed for both retail sales and foodservice applications, such as Quick Service Restaurants (QSRs). However, recent financial data from the third quarter of fiscal 2025 shows the retail segment is currently the larger revenue driver:

• U.S. Retail Channel Net Revenues (Q3 2025): $28.5 million.
• U.S. Foodservice Channel Net Revenues (Q3 2025): $10.5 million.
• International Net Revenues (Q3 2025): $31.1 million.
• In Q2 2025, the product mix showed that 54.3% of sales came from meatballs and chicken analogs.

Finally, the value proposition includes a focus on a clean ingredient deck, especially with newer launches. The new Beyond Ground formula is a prime example, containing only four ingredients: Water, Faba bean protein, Potato protein, and Psyllium husk. This specific product contains no soy or gluten. This is a direct response to market feedback, contrasting with older formulations that included ingredients like coconut oil and a longer list of components.

Finance: draft 13-week cash view by Friday.

Beyond Meat, Inc. (BYND) - Canvas Business Model: Customer Relationships

You're looking at how Beyond Meat, Inc. (BYND) manages its customer interactions as of late 2025, and honestly, it's a tale of two very different relationship types depending on who you're selling to.

Automated and transactional for retail grocery sales

For the vast majority of consumer interactions through grocery, mass merchandiser, and club stores, the relationship is purely transactional. You stock the shelf, the consumer buys it, and the system handles the rest, which is necessary given the pressure on volume. The data shows this channel has been tough; U.S. retail channel net revenues dropped 18.4% year-over-year to $28.5 million in the third quarter of 2025. The volume of products sold in that U.S. retail segment was down 12.6% in Q3 2025. This points to a high-volume, low-touch system where pricing and distribution points are the main drivers of the relationship, rather than personalized service.

Dedicated account management for large foodservice partners (B2B)

The B2B side, dealing with Quick Service Restaurants (QSRs) and other foodservice clients, requires a much more dedicated approach. This is where the account management team earns its keep, managing complex supply chains and contract terms. The performance here is mixed across geographies. For instance, in the second quarter of 2025, the U.S. foodservice channel actually saw net revenues increase 6.8% to $11.1 million, though this was followed by a sharp 27.3% decrease to $10.5 million in Q3 2025, largely due to weak category demand and lapping prior year sales. International foodservice, however, saw a slight rebound in Q3 2025, with net revenues increasing 2.3% to $15.3 million, following a significant 25.8% drop in Q2 2025.

Here's a quick look at how the main channels performed in Q3 2025:

Channel	Q3 2025 Net Revenues (USD)	Year-over-Year Change
U.S. Retail	$28.5 million	-18.4%
International Retail	$15.8 million	-4.6%
U.S. Foodservice	$10.5 million	-27.3%
International Foodservice	$15.3 million	+2.3%

Digital engagement via social media and website

The company is definitely leaning into digital to connect with its core flexitarian audience, moving past just education. You'll find Beyond Meat, Inc. actively using several platforms to push out information, which is a shift in strategy. They intend to use certain social media channels as a means of disclosing information about the company and its products to consumers, customers, and investors.

• Platforms used for engagement include @BeyondMeat on Facebook, Instagram, Threads, LinkedIn, and Reddit.
• There is a noted shift from solely educating consumers to actively marketing, which is reportedly working as of late 2025.
• The focus is on authentic storytelling about flavor, texture, and sustainability through digital content.

Co-branded marketing with partners like PLL and restaurants

Strategic partnerships are a key way Beyond Meat, Inc. builds brand presence and drives trial, moving beyond just distribution. While specific financial results tied directly to a Professional League of LaCrosse (PLL) partnership aren't public, the focus on QSRs is clear in the revenue reports. The success in international foodservice in Q3 2025 was partly due to higher sales of chicken products to a specific QSR customer. The company is also focused on leveraging brand visibility through retail placement, like having over 3 rows of shelving in select premium stores like Erewhon.

High-touch support for new product rollouts with QSRs

When launching new items, especially with major QSR clients, the support is definitely high-touch to ensure a successful limited-time offering or permanent menu addition. The success of new product rollouts, like Beyond Steak or Beyond Chicken Pieces, is critical to their growth strategy. The volume decrease in the U.S. foodservice channel in Q3 2025 was partly attributed to lapping the sales from a limited-time offering of chicken products at a U.S. QSR customer in the year-ago period. This shows that the success of these high-touch rollouts can create significant, albeit sometimes temporary, revenue spikes.

Finance: draft 13-week cash view by Friday.

Beyond Meat, Inc. (BYND) - Canvas Business Model: Channels

You're looking at how Beyond Meat, Inc. gets its products into the hands of consumers and businesses as of late 2025. The distribution structure relies heavily on established third-party networks, though recent performance shows significant pressure across most segments.

U.S. and International Retail (grocery, club stores, mass merchandisers)

The U.S. retail channel remains the largest single revenue contributor, despite facing headwinds. Net revenues for the U.S. retail channel in the third quarter of 2025 were $28.5 million, representing an 18.4% year-over-year decrease. This decline was primarily driven by a 12.6% decrease in volume of products sold and a 6.6% decrease in net revenue per pound, stemming from weak category demand and reduced points of distribution. International retail net revenues for the third quarter of 2025 totaled $15.8 million, a year-over-year decrease of 4.6%, driven by a 12.5% decrease in volume of products sold.

For context on recent performance, U.S. retail net revenues in the second quarter of 2025 were $32.9 million, a 26.7% drop year-over-year. In the first quarter of FY2025, the volume decline was most severe in the U.S. retail channel, falling by 23%, partly due to product relocation to frozen sections by major U.S. retailers.

The breakdown of net revenues by major channel for the third quarter of 2025 is as follows:

Channel Segment	Q3 2025 Net Revenues (USD)	Year-over-Year Change (Q3 2025 vs Q3 2024)
U.S. Retail	$28.5 million	-18.4%
International Retail	$15.8 million	-4.6%
U.S. Foodservice	$10.5 million	-27.3%
International Foodservice	$15.3 million	+2.3%

U.S. and International Foodservice (restaurants, QSRs, cafeterias)

The foodservice segment experienced a sharp contraction in the U.S. market. U.S. foodservice channel net revenues for the third quarter of 2025 were $10.5 million, a significant decrease of 27.3% year-over-year, driven by a 27.1% decrease in volume of products sold. International foodservice was the only segment to show growth in the first quarter of FY2025, rising 14% in volume, and in the third quarter of 2025, net revenues increased 2.3% to $15.3 million.

In the second quarter of 2025, international foodservice revenue decreased 25.8% to $15.1 million. In 2024, the U.S. foodservice channel saw sales decrease by 6.0%, and international foodservice sales decreased by 9.9%.

E-commerce and Direct-to-Consumer (DTC) website sales

Specific, standalone financial figures for E-commerce and DTC website sales for the third quarter of 2025 weren't explicitly broken out in the latest reports, which focus on the four primary channels listed above. The company's overall strategy has involved SKU rationalization to improve product mix and margin, which would impact the DTC offering.

Wholesale distributors for broad market reach

The broad market reach is facilitated through wholesale distributors, which service the retail and foodservice partners mentioned. The volume decline in the U.S. retail channel was explicitly linked to reduced points of distribution in the third quarter of 2025. In 2024, the company experienced a 10.3% decrease in the total volume of products sold.

Strategic in-store merchandising (often near animal meat section)

Merchandising strategy is a key lever, as evidenced by the Q1 FY2025 volume drop of 23% in U.S. retail, which the company attributed to major U.S. retailers moving its plant-based meat products from fresh to frozen sections. This relocation impacted availability and sales. The company is focusing on core product line distribution as part of its transformation efforts.

• The company reaffirmed its fiscal 2025 net revenue outlook to be between $285 million and $310 million.
• Total net revenues for the third quarter of 2025 were $70.2 million.
• Total volume of products sold in Q3 2025 was 14,800 thousand pounds (based on one source's data point of 14.8M lbs).

Finance: draft 13-week cash view by Friday.

Beyond Meat, Inc. (BYND) - Canvas Business Model: Customer Segments

The customer segments for Beyond Meat, Inc. are strategically diversified, moving beyond the initial core of dedicated plant-based eaters to capture a much larger, mainstream audience.

Flexitarians (primary target, reducing meat consumption)

This group forms the core of the current growth strategy, representing consumers actively choosing to reduce, not eliminate, animal-based protein. Two-thirds of US consumers cite eating less meat due to health and cost concerns, indicating a massive addressable market for this segment. The overall global plant-based food market size is projected to be valued at $56.37 billion in 2025, with meat substitutes leading the category with a 47.8% market share in 2025.

Health-conscious consumers (seeking lower fat/cholesterol options)

This segment is drawn to the nutritional profile of Beyond Meat, Inc.'s offerings, which are marketed as being free from cholesterol, antibiotics, and hormones compared to traditional meat. This group is a key driver in the overall market expansion, which is fueled by rising health consciousness globally.

Environmentally and ethically motivated consumers (vegans/vegetarians)

While no longer the sole focus, dedicated vegans and vegetarians remain a foundational segment. These consumers are motivated by the lower ecological footprint of plant-based production and ethical concerns regarding animal welfare. The global plant-based food market growth is explicitly driven by the increasing adoption of vegan lifestyles.

Quick Service Restaurant (QSR) and restaurant chains (B2B)

The Foodservice channel is a critical B2B customer segment, providing volume and broad consumer trial opportunities. For the third quarter of 2025, the company reported specific revenue figures across its channels, illustrating the current balance between B2B and B2C sales:

Channel Segment	Q3 2025 Net Revenue (USD)	Percentage of Total Revenue (using $70.2M total)
U.S. Retail	$28.5 million	40.6%
International Retail	$15.8 million	22.5%
U.S. Foodservice (B2B)	$10.5 million	14.9%
International Foodservice (B2B)	$15.1 million (Q2 2025) / Data for Q3 2025 not explicitly isolated from total international revenue in all sources	N/A
Total Reported Net Revenues (Q3 2025)	$70.2 million	100.0%

The U.S. Foodservice channel saw net revenues decrease 27.3% to $10.5 million in the third quarter of 2025 compared to the year-ago period, driven by a 27.1% decrease in volume sold. In contrast, U.S. Retail saw a 18.4% decrease in net revenues to $28.5 million in the same quarter.

Millennials and Gen Z focused on sustainable food choices

Younger cohorts show higher propensity for trial and adoption. Sixty-one percent of respondents aged 18-29 reported being likely or very likely to purchase a plant-based meat alternative in the near future. The company's strategy is focused on increasing distribution and appealing to these younger consumers who are more conscious of sustainability alignment in their purchasing decisions.

• The youngest cohort reported a 38 percent consideration rate for Beyond Meat, Inc. products.
• The plant-based meat market growth is supported by increased exposure to health and wellness trends, which are higher in urban areas where these generations are concentrated.
• The company is focusing on increasing net revenue per pound in international markets, which often have a higher concentration of these environmentally-aware consumers.

Beyond Meat, Inc. (BYND) - Canvas Business Model: Cost Structure

You're looking at the cost side of the ledger for Beyond Meat, Inc. (BYND) as of late 2025, and honestly, the numbers show a company still wrestling with the high fixed and variable costs inherent in scaling novel food production.

High Cost of Goods Sold (COGS) due to production and supply chain is a major pressure point. The cost per pound was definitely elevated, driven by higher materials costs and a higher inventory provision in the third quarter of 2025. This is what crushed the gross margin, even as the company worked on efficiencies.

Here's a quick look at the cost components from the third quarter of 2025 results:

Cost Component	Q3 2025 Amount (USD)	Context/Notes
Net Revenues	$70.2 million	Reported for the third quarter ended September 27, 2025
Gross Profit	$7.2 million	Gross Margin was 10.3%
Implied Cost of Goods Sold (COGS)	Approx. $63.0 million	Calculated as Net Revenues minus Gross Profit
Total Operating Expenses	$119.6 million	Compared to $45.2 million in the year-ago period
Impairment Charges (Long-Lived Assets)	$77.4 million	Non-cash charge included in Operating Expenses
Non-Routine SG&A Expenses	$0.8 million	Specific non-routine charge noted within operating expenses

Significant R&D expenditure for product innovation is an ongoing necessity to maintain the value proposition, though specific R&D line items aren't broken out separately from the total operating expenses in the latest reports. The company is still focused on achieving scale where the cost structure should change, as noted by management.

Sales, General, and Administrative (SG&A) expenses are bundled within the total operating expenses, which ballooned to $119.6 million in Q3 2025. Beyond the massive impairment, operating expenses also contained specific non-routine charges:

• $0.8 million in certain non-routine SG&A expenses.
• $0.7 million in incremental legal and other fees for arbitration proceedings.
• $0.6 million in costs related to the partial lease termination of a portion of the Campus Headquarters.

The impairment charges on long-lived assets were the headline item for the quarter. Beyond Meat, Inc. recorded $77.4 million in non-cash impairment charges related to certain of the Company's long-lived assets in the third quarter of 2025. This charge was material enough to cause a delay in the earnings release while the assessment was finalized.

Marketing and trade discounts to drive volume are a constant, though the exact spend isn't isolated in the provided figures. What we do see is the result: volume sold was down 16.9% year-over-year in Q3 2025, falling to 14.8 million pounds. This volume decline negatively impacted gross margin due to lower fixed cost absorption. The company reaffirmed its full-year 2025 revenue outlook of $285 million to $310 million, suggesting continued focus on expense management to achieve positive gross margin for the full year.

Finance: draft 13-week cash view by Friday.

Beyond Meat, Inc. (BYND) - Canvas Business Model: Revenue Streams

You're looking at the specific ways Beyond Meat, Inc. (BYND) is generating cash as of late 2025. The revenue picture is segmented clearly across geography and sales channel, reflecting the current focus on core markets and distribution points.

The third quarter of 2025 showed total net revenues of $70.2 million, which was a decrease of 13.3% year-over-year. This top-line performance is broken down by the primary revenue streams below.

Revenue Stream Segment	Q3 2025 Revenue Amount
U.S. Retail product sales	$28.5 million
International Retail product sales	$15.8 million
U.S. Foodservice product sales	$10.5 million
International Foodservice product sales	$15.3 million

To give you a clearer view of the geographic split for that quarter, the total U.S. revenues were $39 million, while international revenues reached $31.1 million.

The breakdown of the retail segment shows the pressure in the domestic market versus the international one for that specific channel:

• U.S. Retail channel net revenues decreased 18.4% year-over-year.
• International Retail channel net revenues decreased 4.6% year-over-year.

Looking ahead, the company has provided a specific range for the full-year 2025 expectation, which is a key metric for assessing the near-term trajectory. Beyond Meat reaffirmed its fiscal 2025 outlook, projecting net revenues in the range of $285 million to $310 million for the full year.

The company's revenue generation relies on these distinct channels:

• Retail sales, both U.S. and International, represent the primary consumer-facing revenue source.
• Foodservice sales, covering restaurants and other bulk buyers, are the second major component.
• Net revenue per pound saw a decrease of 3.5% across all channels for Q3 2025.