Beyond Meat, Inc. (BYND): Business Model Canvas [Jan-2025 Mis à jour]

Dans le paysage rapide des protéines alternatives en évolution, Beyond Meat a révolutionné l'industrie alimentaire en transformant les ingrédients à base de plantes en substituts de viande convaincants qui remettent en question la consommation traditionnelle de protéines. En mélangeant ingénieusement la science alimentaire de pointe avec un positionnement stratégique sur le marché, l'entreprise a creusé un modèle commercial unique qui fait appel à des consommateurs soucieux de l'environnement, aux amateurs de santé et aux mangeurs de viande traditionnels à la recherche d'une nutrition durable. Leur approche innovante va au-delà de la simple création de produits, positionnant au-delà de la viande comme force transformatrice pour réinventer la façon dont nous percevons, produisons et consommons des protéines au 21e siècle.

Beyond Meat, Inc. (BYND) - Modèle commercial: partenariats clés

Partenariats de vente au détail stratégiques

Beyond Meat a établi des partenariats avec les principaux détaillants alimentaires:

Détaillant	Détails du partenariat	Reach du magasin estimé
Walmart	Distribution des produits à l'échelle nationale	Plus de 4 700 magasins
Kroger	Offres de viande à base de plantes exclusives	2 800+ magasins
Cible	Placement de produits à base de plantes	1 900+ magasins

Collaborations de la chaîne de restaurants

Les partenariats clés du restaurant comprennent:

• McDonald's (partenariat stratégique pour les éléments de menu à base de plantes)
• Carl's Jr. (intégration de menu des protéines à base de plantes)
• Pizza Hut (offres de protéines à base de plantes à durée limitée)

Accords de fabrication

Les partenariats de fabrication contractuels impliquent:

• OSI Group LLC (partenaire de fabrication primaire)
• Amérique du Nord de Bunge (traitement des ingrédients)
• Roquette (fournisseur de protéines de pois)

Partenariats d'approvisionnement en ingrédients

Fournisseur	Ingrédient primaire	Volume de l'offre annuelle
Roquette	Protéine de pois	45 000 tonnes métriques
Ingrédiation	Amidons à base de plantes	22 000 tonnes métriques
Verdient Foods	Protéine de pois organique	15 000 tonnes métriques

Collaborations de recherche et de technologie

• Université de Stanford (recherche en sciences alimentaires)
• Université de Californie, Berkeley (Plant Protein Development)
• Institut mondial des ressources (recherche sur les protéines durables)

Beyond Meat, Inc. (BYND) - Modèle commercial: activités clés

Recherche de produits et développement d'alternatives de viande à base de plantes

Dépenses de R&D en 2022: 44,9 millions de dollars

Zones de mise au point R&D	Niveau d'investissement
Ingénierie des protéines	18,2 millions de dollars
Amélioration de la texture	12,5 millions de dollars
Amélioration nutritionnelle	14,2 millions de dollars

Innovation alimentaire et ingénierie des protéines

Mesures clés de l'innovation:

• Portefeuille de brevets: 133 brevets délivrés en 2022
• Nouvelles itérations de la formulation des protéines: 7 en 2022
• Mélange de protéines végétales propriétaires: 14 sources de plantes différentes

Fabrication et production de produits de substitut de viande

Installation de production	Capacité annuelle	Emplacement
Columbia, Missouri	100 millions de livres	États-Unis
Pays-Bas	60 millions de livres	Marché européen

Marketing et positionnement de la marque

Dépenses de marketing en 2022: 39,7 millions de dollars

• Budget de marketing numérique: 22,3 millions de dollars
• Activités promotionnelles de la vente au détail: 11,4 millions de dollars
• Investissements de partenariat de marque: 6 millions de dollars

Échelle des capacités de production et de distribution

Canal de distribution	Volume des ventes 2022	Taux de croissance
Magasins de détail	465,5 millions de dollars	12.3%
Service alimentaire	210,3 millions de dollars	7.8%
Marchés internationaux	142,6 millions de dollars	15.5%

Beyond Meat, Inc. (BYND) - Modèle commercial: Ressources clés

Expertise en technologie des protéines végétales propriétaires et en science alimentaire

Au-delà de la viande, 113 brevets obtenus en 2023, en mettant l'accent sur les technologies de formulation de protéines à base de plantes.

Catégorie de brevet	Nombre de brevets
Formulation des protéines	52
Optimisation de la texture	37
Techniques de traitement	24

Portefeuille de propriété intellectuelle

La propriété intellectuelle de l'entreprise couvre les formulations alternatives de viande sur plusieurs sources de protéines.

• Technologie des protéines de pois
• Traitement des protéines de haricots mungo
• Méthodes de réplication de la texture propriétaire

Installations de fabrication

Emplacement	Taille de l'installation	Capacité de production annuelle
Columbia, Missouri	285 000 pieds carrés	200 millions de livres
El Segundo, Californie	93 000 pieds carrés	100 millions de livres

Reconnaissance de la marque

Part de marché dans la catégorie des protéines à base de plantes: 12,3% au T4 2023.

Équipe de recherche et de développement

Investissement en R&D en 2023: 48,3 millions de dollars

Composition de l'équipe	Nombre de professionnels
Scientifiques de l'alimentation	87
Chercheurs en nutrition	42
Ingénieurs de processus	33

Beyond Meat, Inc. (BYND) - Modèle d'entreprise: propositions de valeur

Alternative durable aux produits de viande d'animaux

Au-delà de la viande produit des alternatives de viande à base de plantes avec les mesures d'impact environnemental suivantes:

Métrique environnementale	Valeur de comparaison
Réduction de l'utilisation de l'eau	99% moins d'eau par rapport à la production de bœuf
Réduction de l'utilisation des terres	93% de terres moins nécessaires à la culture de viande traditionnelle
Émissions de gaz à effet de serre	90% d'émissions inférieures à la production de viande conventionnelle

Options de protéines soucieuses de la santé

Nutritionnel profile de Beyond Ti vide Products:

• 20 g de protéines par portion
• 0mg de cholestérol
• Pas d'antibiotiques
• Pas d'hormones

Taste et texture réalistes en forme de viande

Répartition de la composition des produits:

Catégorie d'ingrédient	Pourcentage
Protéine de pois	20%
Huile de noix de coco	15%
Extrait de jus de betterave	5%

Empreinte carbone réduite

Comparaison des émissions de carbone:

Source de protéines	Émissions de CO2 (kg par kg de protéine)
Bœuf	49.89
Au-delà des protéines de la plante de viande	4.98

Source de protéines comparables nutritionnelles

Comparaison du contenu des protéines:

Source de protéines	Protéine pour 100g
Bœuf	26g
Au-delà de la viande hamburger	20g
Poulet	31G

Beyond Meat, Inc. (BYND) - Modèle commercial: relations avec les clients

Plateforme de vente en ligne directe aux consommateurs

Au-delà de la viande, des ventes directes en ligne de 14,8 millions de dollars en ligne en ligne en 2022, représentant 4,1% du total des revenus nets. La société opère via BeyondMeat.com, offrant une gamme complète de produits avec des options d'expédition directes.

Engagement des médias sociaux et renforcement de la communauté

Plate-forme	Adeptes / abonnés
Instagram	535 000 abonnés
Facebook	425 000 abonnés
Gazouillement	218 000 abonnés

Intégration des commentaires des clients

Beyond Meat a investi 53,4 millions de dollars dans les frais de recherche et de développement en 2022 pour améliorer en permanence les formulations de produits en fonction de la contribution des clients.

Programmes de fidélité et campagnes promotionnelles

• Campagnes promotionnelles trimestrielles ciblant les consommateurs à base de plantes
• Base de données de marketing par e-mail d'environ 750 000 abonnés
• Taux de rachat de coupons numériques de 12,5% en 2022

Stratégie de contenu éducatif

Au-delà de la viande produit un contenu axé sur la nutrition sur les plateformes numériques, atteignant environ 2,1 millions de téléspectateurs uniques tous les mois via le site Web et les réseaux sociaux.

Beyond Meat, Inc. (BYND) - Modèle commercial: canaux

Sections réfrigérées à épicerie

En 2023, les produits de la viande au-delà sont disponibles dans environ 130 000 emplacements de vente au détail dans le monde. Les principaux détaillants comprennent:

Détaillant	Nombre de magasins
Kroger	2 742 magasins
Walmart	4 700 magasins
Albertsons	2 200 magasins

Plateformes de commerce électronique en ligne

Les canaux de vente numériques comprennent:

• Amazone
• Instacart
• Marché prospéré

Les ventes en ligne représentaient environ 12% des revenus totaux en 2022.

Distribution des restaurants et des services alimentaires

Au-delà des partenaires de viande avec:

Type de partenaire	Nombre de partenariats
Restaurants à service rapide	15+ chaînes
Salle à manger décontractée	Plus de 20 marques de restaurants

Les partenaires clés incluent Yum! Marques, McDonald's et Pizza Hut.

Site Web directement aux consommateurs

Le site officiel de Beyond Meat (BeyondMeat.com) propose:

• Achats de produits directs
• Options d'abonnement
• Remises promotionnelles

Les ventes de sites Web contribuent moins de 5% du total des revenus de l'entreprise.

Magasins d'aliments pour santé spécialisés

Les canaux de distribution comprennent:

• Marché des aliments entiers
• Marché des agriculteurs des germes
• Chaînes d'épicerie naturelles

Ces magasins spécialisés représentent environ 8 à 10% de la distribution totale de la vente au détail.

Beyond Meat, Inc. (BYND) - Modèle d'entreprise: segments de clientèle

Les milléniaux soucieux de la santé et les consommateurs de la génération Z

Selon Statista, 65% des milléniaux et des consommateurs de la génération Z recherchent activement des alternatives de protéines à base de plantes en 2023. Au-delà de la viande cible cette démographie avec des produits protéiques contenant:

• 20 g de protéines par portion
• Zéro cholestérol
• Moins de graisses saturées par rapport à la viande animale

Groupe d'âge	Pénétration du marché	Fréquence d'achat
18-24 ans	42.3%	2-3 fois par mois
25-40 ans	57.6%	4-5 fois par mois

Individus conscients de l'environnement

Nielsen Research indique que 73% des consommateurs mondiaux modifieraient les habitudes de consommation pour réduire l'impact environnemental. Au-delà des mesures de réduction de l'empreinte carbone de la viande:

• 90% en moins d'émissions de gaz à effet de serre
• 99% en moins d'utilisation de l'eau
• 93% moins d'utilisation des terres par rapport à la production de bœuf

Flexitaires et populations végétariennes / végétaliennes

Projection de taille du marché à base de plantes pour 2024: 77,8 milliards de dollars dans le monde. Répartition du segment de la clientèle:

Catégorie	Pourcentage de population	Dépenses annuelles
Flexitaires	36%	$1,245
Végétariens	5%	$1,876
Végétaliens	2%	$2,134

Passionnés de fitness et de bien-être

Tendances de consommation de protéines parmi les consommateurs de fitness:

• Apport moyen en protéines: 120-150g par jour
• Croissance du marché des protéines à base de plantes: 11,2% par an
• Segment de fitness prêt à payer 25% de prime pour les protéines de qualité

Consommateurs de viande traditionnels

Pénétration du marché pour des sources de protéines alternatives:

Type de consommateur	Essayer des protéines à base de plantes	Taux d'achat répété
Réducteurs de viande occasionnels	48%	62%
Consommateurs de viande traditionnels	29%	41%

Beyond Meat, Inc. (BYND) - Modèle d'entreprise: Structure des coûts

Frais de recherche et de développement

Pour l'exercice 2022, Beyond Meat a déclaré des dépenses de R&D de 79,4 millions de dollars, ce qui représente 11,2% des revenus totaux.

Exercice fiscal	Dépenses de R&D ($ m)	Pourcentage de revenus
2022	79.4	11.2%
2021	73.4	10.5%

Coûts d'approvisionnement en matières premières

Les principales matières premières comprennent:

• Protéine de pois
• Huile de noix de coco
• Protéine de riz
• Extrait de jus de betterave

Manufacturing and Production Overhead

En 2022, au-delà du coût total des marchandises de la viande vendu était de 465,4 millions de dollars.

Catégorie de coûts	Montant ($ m)
Travail de fabrication	38.2
Équipement de production	22.7
Entretien d'installation	15.6

Investissements marketing et publicitaire

Les frais de marketing pour 2022 ont totalisé 61,3 millions de dollars.

Dépenses de distribution et logistique

Les coûts de logistique et de distribution pour 2022 étaient d'environ 42,6 millions de dollars.

Canal de distribution	Dépenses ($ m)
Magasins de détail	24.3
Services alimentaires	12.5
Commerce électronique	5.8

Beyond Meat, Inc. (BYND) - Modèle commercial: Strots de revenus

Ventes de produits au détail dans les épiceries

En 2022, Beyond Meat a déclaré des revenus nets de vente au détail de 391,43 millions de dollars. La société distribue des produits dans environ 80 000 magasins de détail aux États-Unis.

Canal de vente au détail	Nombre de magasins	Revenus (2022)
Épiceries	80,000	391,43 millions de dollars

Service alimentaire et distribution de restaurants

Les revenus nets des services alimentaires pour Beyond Meat en 2022 étaient de 102,11 millions de dollars. Les partenariats clés comprennent:

• McDonald's
• Miam! Marques (KFC, Pizza Hut)
• Carl's Jr.
• Tim Hortons

Ventes en ligne directes

Les ventes en ligne directes aux consommateurs représentaient environ 3 à 5% du total des revenus de l'entreprise en 2022, avec une valeur estimée à 15 à 20 millions de dollars.

Expansion du marché international

Région	Revenus internationaux (2022)	Présence du marché
Marchés internationaux	152,4 millions de dollars	Plus de 80 pays

Licence potentielle de la technologie propriétaire

Depuis 2022, au-delà de la viande tenue 118 brevets délivrés et avait 279 demandes de brevet en instance À l'échelle mondiale, potentiellement créer de futures flux de revenus de licence.

Type de brevet	Nombre
Brevets délivrés	118
Demandes de brevet en instance	279

Beyond Meat, Inc. (BYND) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Beyond Meat, Inc. (BYND) products in this increasingly competitive plant-based space. The value is built around sensory experience, personal health, planetary impact, and ingredient transparency. Honestly, the numbers tell a clear story about where the focus is right now.

The primary value proposition centers on delivering a plant-based meat that closely mimics the taste and texture of animal meat. While the company is pivoting, its established products still aim for high fidelity. For example, the Beyond Steak Life Cycle Assessment (LCA) showed it meets the criteria for the American Heart Association's Heart-Check Mark. Still, the newest innovation, Beyond Ground (a working name), signals a strategic shift, as it is intentionally not trying to be beef, pork, or poultry, but rather a high-protein base for any ground meat dish.

For the health-conscious buyer, Beyond Meat, Inc. offers a product profile that avoids animal-derived components. All Beyond Meat products contain 0 mg of cholesterol per serving. Looking at the reformulated Beyond Burger IV, a key health improvement is the pivot to avocado oil, resulting in 60% less saturated fat and 20% less sodium compared to the prior recipe. The Beyond patty itself contains 2 grams of saturated fat, which is about a third of the saturated fat found in an 85% lean beef patty. The new Beyond Ground is even more stripped back, delivering a whopping 27 grams of protein and 4 grams of fiber per serving, while only being 140 calories.

The environmental and ethical benefits provide a strong secondary pull for many consumers. The company quantifies these advantages through Life Cycle Assessments (LCA). The LCA for Beyond Steak, when compared to traditional pre-cooked beef-based steak tips, estimates significant reductions in resource use and pollution:

Environmental Metric	Reduction vs. Beef Steak Tips
Greenhouse Gas Emissions	84% less
Water Consumption	93% less
Land Use	88% less
Non-Renewable Energy Use	65% less
Terrestrial Acidification	94% less
Marine Eutrophication	95% less
Freshwater Eutrophication	77% less

This commitment to a lower ecological footprint is a core differentiator, even as the company navigates market challenges. The company has committed to continuing its environmental reporting efforts.

The versatility of the product line supports both major sales channels, though recent performance shows a clear imbalance. The product portfolio is designed for both retail sales and foodservice applications, such as Quick Service Restaurants (QSRs). However, recent financial data from the third quarter of fiscal 2025 shows the retail segment is currently the larger revenue driver:

• U.S. Retail Channel Net Revenues (Q3 2025): $28.5 million.
• U.S. Foodservice Channel Net Revenues (Q3 2025): $10.5 million.
• International Net Revenues (Q3 2025): $31.1 million.
• In Q2 2025, the product mix showed that 54.3% of sales came from meatballs and chicken analogs.

Finally, the value proposition includes a focus on a clean ingredient deck, especially with newer launches. The new Beyond Ground formula is a prime example, containing only four ingredients: Water, Faba bean protein, Potato protein, and Psyllium husk. This specific product contains no soy or gluten. This is a direct response to market feedback, contrasting with older formulations that included ingredients like coconut oil and a longer list of components.

Finance: draft 13-week cash view by Friday.

Beyond Meat, Inc. (BYND) - Canvas Business Model: Customer Relationships

You're looking at how Beyond Meat, Inc. (BYND) manages its customer interactions as of late 2025, and honestly, it's a tale of two very different relationship types depending on who you're selling to.

Automated and transactional for retail grocery sales

For the vast majority of consumer interactions through grocery, mass merchandiser, and club stores, the relationship is purely transactional. You stock the shelf, the consumer buys it, and the system handles the rest, which is necessary given the pressure on volume. The data shows this channel has been tough; U.S. retail channel net revenues dropped 18.4% year-over-year to $28.5 million in the third quarter of 2025. The volume of products sold in that U.S. retail segment was down 12.6% in Q3 2025. This points to a high-volume, low-touch system where pricing and distribution points are the main drivers of the relationship, rather than personalized service.

Dedicated account management for large foodservice partners (B2B)

The B2B side, dealing with Quick Service Restaurants (QSRs) and other foodservice clients, requires a much more dedicated approach. This is where the account management team earns its keep, managing complex supply chains and contract terms. The performance here is mixed across geographies. For instance, in the second quarter of 2025, the U.S. foodservice channel actually saw net revenues increase 6.8% to $11.1 million, though this was followed by a sharp 27.3% decrease to $10.5 million in Q3 2025, largely due to weak category demand and lapping prior year sales. International foodservice, however, saw a slight rebound in Q3 2025, with net revenues increasing 2.3% to $15.3 million, following a significant 25.8% drop in Q2 2025.

Here's a quick look at how the main channels performed in Q3 2025:

Channel	Q3 2025 Net Revenues (USD)	Year-over-Year Change
U.S. Retail	$28.5 million	-18.4%
International Retail	$15.8 million	-4.6%
U.S. Foodservice	$10.5 million	-27.3%
International Foodservice	$15.3 million	+2.3%

Digital engagement via social media and website

The company is definitely leaning into digital to connect with its core flexitarian audience, moving past just education. You'll find Beyond Meat, Inc. actively using several platforms to push out information, which is a shift in strategy. They intend to use certain social media channels as a means of disclosing information about the company and its products to consumers, customers, and investors.

• Platforms used for engagement include @BeyondMeat on Facebook, Instagram, Threads, LinkedIn, and Reddit.
• There is a noted shift from solely educating consumers to actively marketing, which is reportedly working as of late 2025.
• The focus is on authentic storytelling about flavor, texture, and sustainability through digital content.

Co-branded marketing with partners like PLL and restaurants

Strategic partnerships are a key way Beyond Meat, Inc. builds brand presence and drives trial, moving beyond just distribution. While specific financial results tied directly to a Professional League of LaCrosse (PLL) partnership aren't public, the focus on QSRs is clear in the revenue reports. The success in international foodservice in Q3 2025 was partly due to higher sales of chicken products to a specific QSR customer. The company is also focused on leveraging brand visibility through retail placement, like having over 3 rows of shelving in select premium stores like Erewhon.

High-touch support for new product rollouts with QSRs

When launching new items, especially with major QSR clients, the support is definitely high-touch to ensure a successful limited-time offering or permanent menu addition. The success of new product rollouts, like Beyond Steak or Beyond Chicken Pieces, is critical to their growth strategy. The volume decrease in the U.S. foodservice channel in Q3 2025 was partly attributed to lapping the sales from a limited-time offering of chicken products at a U.S. QSR customer in the year-ago period. This shows that the success of these high-touch rollouts can create significant, albeit sometimes temporary, revenue spikes.

Finance: draft 13-week cash view by Friday.

Beyond Meat, Inc. (BYND) - Canvas Business Model: Channels

You're looking at how Beyond Meat, Inc. gets its products into the hands of consumers and businesses as of late 2025. The distribution structure relies heavily on established third-party networks, though recent performance shows significant pressure across most segments.

U.S. and International Retail (grocery, club stores, mass merchandisers)

The U.S. retail channel remains the largest single revenue contributor, despite facing headwinds. Net revenues for the U.S. retail channel in the third quarter of 2025 were $28.5 million, representing an 18.4% year-over-year decrease. This decline was primarily driven by a 12.6% decrease in volume of products sold and a 6.6% decrease in net revenue per pound, stemming from weak category demand and reduced points of distribution. International retail net revenues for the third quarter of 2025 totaled $15.8 million, a year-over-year decrease of 4.6%, driven by a 12.5% decrease in volume of products sold.

For context on recent performance, U.S. retail net revenues in the second quarter of 2025 were $32.9 million, a 26.7% drop year-over-year. In the first quarter of FY2025, the volume decline was most severe in the U.S. retail channel, falling by 23%, partly due to product relocation to frozen sections by major U.S. retailers.

The breakdown of net revenues by major channel for the third quarter of 2025 is as follows:

Channel Segment	Q3 2025 Net Revenues (USD)	Year-over-Year Change (Q3 2025 vs Q3 2024)
U.S. Retail	$28.5 million	-18.4%
International Retail	$15.8 million	-4.6%
U.S. Foodservice	$10.5 million	-27.3%
International Foodservice	$15.3 million	+2.3%

U.S. and International Foodservice (restaurants, QSRs, cafeterias)

The foodservice segment experienced a sharp contraction in the U.S. market. U.S. foodservice channel net revenues for the third quarter of 2025 were $10.5 million, a significant decrease of 27.3% year-over-year, driven by a 27.1% decrease in volume of products sold. International foodservice was the only segment to show growth in the first quarter of FY2025, rising 14% in volume, and in the third quarter of 2025, net revenues increased 2.3% to $15.3 million.

In the second quarter of 2025, international foodservice revenue decreased 25.8% to $15.1 million. In 2024, the U.S. foodservice channel saw sales decrease by 6.0%, and international foodservice sales decreased by 9.9%.

E-commerce and Direct-to-Consumer (DTC) website sales

Specific, standalone financial figures for E-commerce and DTC website sales for the third quarter of 2025 weren't explicitly broken out in the latest reports, which focus on the four primary channels listed above. The company's overall strategy has involved SKU rationalization to improve product mix and margin, which would impact the DTC offering.

Wholesale distributors for broad market reach

The broad market reach is facilitated through wholesale distributors, which service the retail and foodservice partners mentioned. The volume decline in the U.S. retail channel was explicitly linked to reduced points of distribution in the third quarter of 2025. In 2024, the company experienced a 10.3% decrease in the total volume of products sold.

Strategic in-store merchandising (often near animal meat section)

Merchandising strategy is a key lever, as evidenced by the Q1 FY2025 volume drop of 23% in U.S. retail, which the company attributed to major U.S. retailers moving its plant-based meat products from fresh to frozen sections. This relocation impacted availability and sales. The company is focusing on core product line distribution as part of its transformation efforts.

• The company reaffirmed its fiscal 2025 net revenue outlook to be between $285 million and $310 million.
• Total net revenues for the third quarter of 2025 were $70.2 million.
• Total volume of products sold in Q3 2025 was 14,800 thousand pounds (based on one source's data point of 14.8M lbs).

Finance: draft 13-week cash view by Friday.

Beyond Meat, Inc. (BYND) - Canvas Business Model: Customer Segments

The customer segments for Beyond Meat, Inc. are strategically diversified, moving beyond the initial core of dedicated plant-based eaters to capture a much larger, mainstream audience.

Flexitarians (primary target, reducing meat consumption)

This group forms the core of the current growth strategy, representing consumers actively choosing to reduce, not eliminate, animal-based protein. Two-thirds of US consumers cite eating less meat due to health and cost concerns, indicating a massive addressable market for this segment. The overall global plant-based food market size is projected to be valued at $56.37 billion in 2025, with meat substitutes leading the category with a 47.8% market share in 2025.

Health-conscious consumers (seeking lower fat/cholesterol options)

This segment is drawn to the nutritional profile of Beyond Meat, Inc.'s offerings, which are marketed as being free from cholesterol, antibiotics, and hormones compared to traditional meat. This group is a key driver in the overall market expansion, which is fueled by rising health consciousness globally.

Environmentally and ethically motivated consumers (vegans/vegetarians)

While no longer the sole focus, dedicated vegans and vegetarians remain a foundational segment. These consumers are motivated by the lower ecological footprint of plant-based production and ethical concerns regarding animal welfare. The global plant-based food market growth is explicitly driven by the increasing adoption of vegan lifestyles.

Quick Service Restaurant (QSR) and restaurant chains (B2B)

The Foodservice channel is a critical B2B customer segment, providing volume and broad consumer trial opportunities. For the third quarter of 2025, the company reported specific revenue figures across its channels, illustrating the current balance between B2B and B2C sales:

Channel Segment	Q3 2025 Net Revenue (USD)	Percentage of Total Revenue (using $70.2M total)
U.S. Retail	$28.5 million	40.6%
International Retail	$15.8 million	22.5%
U.S. Foodservice (B2B)	$10.5 million	14.9%
International Foodservice (B2B)	$15.1 million (Q2 2025) / Data for Q3 2025 not explicitly isolated from total international revenue in all sources	N/A
Total Reported Net Revenues (Q3 2025)	$70.2 million	100.0%

The U.S. Foodservice channel saw net revenues decrease 27.3% to $10.5 million in the third quarter of 2025 compared to the year-ago period, driven by a 27.1% decrease in volume sold. In contrast, U.S. Retail saw a 18.4% decrease in net revenues to $28.5 million in the same quarter.

Millennials and Gen Z focused on sustainable food choices

Younger cohorts show higher propensity for trial and adoption. Sixty-one percent of respondents aged 18-29 reported being likely or very likely to purchase a plant-based meat alternative in the near future. The company's strategy is focused on increasing distribution and appealing to these younger consumers who are more conscious of sustainability alignment in their purchasing decisions.

• The youngest cohort reported a 38 percent consideration rate for Beyond Meat, Inc. products.
• The plant-based meat market growth is supported by increased exposure to health and wellness trends, which are higher in urban areas where these generations are concentrated.
• The company is focusing on increasing net revenue per pound in international markets, which often have a higher concentration of these environmentally-aware consumers.

Beyond Meat, Inc. (BYND) - Canvas Business Model: Cost Structure

You're looking at the cost side of the ledger for Beyond Meat, Inc. (BYND) as of late 2025, and honestly, the numbers show a company still wrestling with the high fixed and variable costs inherent in scaling novel food production.

High Cost of Goods Sold (COGS) due to production and supply chain is a major pressure point. The cost per pound was definitely elevated, driven by higher materials costs and a higher inventory provision in the third quarter of 2025. This is what crushed the gross margin, even as the company worked on efficiencies.

Here's a quick look at the cost components from the third quarter of 2025 results:

Cost Component	Q3 2025 Amount (USD)	Context/Notes
Net Revenues	$70.2 million	Reported for the third quarter ended September 27, 2025
Gross Profit	$7.2 million	Gross Margin was 10.3%
Implied Cost of Goods Sold (COGS)	Approx. $63.0 million	Calculated as Net Revenues minus Gross Profit
Total Operating Expenses	$119.6 million	Compared to $45.2 million in the year-ago period
Impairment Charges (Long-Lived Assets)	$77.4 million	Non-cash charge included in Operating Expenses
Non-Routine SG&A Expenses	$0.8 million	Specific non-routine charge noted within operating expenses

Significant R&D expenditure for product innovation is an ongoing necessity to maintain the value proposition, though specific R&D line items aren't broken out separately from the total operating expenses in the latest reports. The company is still focused on achieving scale where the cost structure should change, as noted by management.

Sales, General, and Administrative (SG&A) expenses are bundled within the total operating expenses, which ballooned to $119.6 million in Q3 2025. Beyond the massive impairment, operating expenses also contained specific non-routine charges:

• $0.8 million in certain non-routine SG&A expenses.
• $0.7 million in incremental legal and other fees for arbitration proceedings.
• $0.6 million in costs related to the partial lease termination of a portion of the Campus Headquarters.

The impairment charges on long-lived assets were the headline item for the quarter. Beyond Meat, Inc. recorded $77.4 million in non-cash impairment charges related to certain of the Company's long-lived assets in the third quarter of 2025. This charge was material enough to cause a delay in the earnings release while the assessment was finalized.

Marketing and trade discounts to drive volume are a constant, though the exact spend isn't isolated in the provided figures. What we do see is the result: volume sold was down 16.9% year-over-year in Q3 2025, falling to 14.8 million pounds. This volume decline negatively impacted gross margin due to lower fixed cost absorption. The company reaffirmed its full-year 2025 revenue outlook of $285 million to $310 million, suggesting continued focus on expense management to achieve positive gross margin for the full year.

Finance: draft 13-week cash view by Friday.

Beyond Meat, Inc. (BYND) - Canvas Business Model: Revenue Streams

You're looking at the specific ways Beyond Meat, Inc. (BYND) is generating cash as of late 2025. The revenue picture is segmented clearly across geography and sales channel, reflecting the current focus on core markets and distribution points.

The third quarter of 2025 showed total net revenues of $70.2 million, which was a decrease of 13.3% year-over-year. This top-line performance is broken down by the primary revenue streams below.

Revenue Stream Segment	Q3 2025 Revenue Amount
U.S. Retail product sales	$28.5 million
International Retail product sales	$15.8 million
U.S. Foodservice product sales	$10.5 million
International Foodservice product sales	$15.3 million

To give you a clearer view of the geographic split for that quarter, the total U.S. revenues were $39 million, while international revenues reached $31.1 million.

The breakdown of the retail segment shows the pressure in the domestic market versus the international one for that specific channel:

• U.S. Retail channel net revenues decreased 18.4% year-over-year.
• International Retail channel net revenues decreased 4.6% year-over-year.

Looking ahead, the company has provided a specific range for the full-year 2025 expectation, which is a key metric for assessing the near-term trajectory. Beyond Meat reaffirmed its fiscal 2025 outlook, projecting net revenues in the range of $285 million to $310 million for the full year.

The company's revenue generation relies on these distinct channels:

• Retail sales, both U.S. and International, represent the primary consumer-facing revenue source.
• Foodservice sales, covering restaurants and other bulk buyers, are the second major component.
• Net revenue per pound saw a decrease of 3.5% across all channels for Q3 2025.