El Cheesecake Factory Incorporated (CAKE): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en la potencia culinaria que es la fábrica de pasteles de queso, una cadena de restaurantes que ha revolucionado las comidas informales con su innovador modelo de negocio. Desde un menú expansivo que desafía las limitaciones tradicionales de los restaurantes hasta un enfoque estratégico que combina la creatividad gastronómica con tácticas operativas inteligentes, esta marca se ha transformado de un solo restaurante a un fenómeno gastronómico a nivel nacional. Descubra cómo la fábrica de tarta de queso aprovecha propuestas de valor únicas, tecnología de vanguardia y estrategias centradas en el cliente para crear una experiencia gastronómica que va mucho más allá de simplemente servir pasteles de queso deliciosos y tamaños de porciones masivas.

The Cheesecake Factory Incorporated (Cake) - Modelo de negocio: asociaciones clave

Proveedores y distribuidores de alimentos

La fábrica de tarta de queso obtiene ingredientes de múltiples proveedores nacionales y regionales:

Categoría de proveedor	Valor de adquisición anual	Tipo de contrato
Proveedores de carne	$ 42.3 millones	Acuerdos de varios años
Producir distribuidores	$ 28.7 millones	Contratos anuales renovables
Proveedores de lácteos	$ 19.5 millones	Contratos de precio fijo

Fabricantes de equipos de cocina comerciales

Las asociaciones de equipos clave incluyen:

• Hobart Corporation - Equipo de cocina comercial
• AG racional - Sistemas de cocina industrial
• Inversión total de equipos anuales: $ 3.6 millones

Asociaciones de desarrollo inmobiliario

Tipo de asociación	Número de ubicaciones	Inversión inmobiliaria anual
Desarrolladores de centros comerciales	186 restaurantes	$ 67.4 millones
Desarrolladores de ubicación independiente	24 restaurantes	$ 12.9 millones

Asociaciones de proveedores de tecnología

Las asociaciones de tecnología digital incluyen:

• Oracle-Sistemas de punto de venta
• NCR Corporation - Procesamiento de pagos
• Inversión en la plataforma de pedidos digitales: $ 4.2 millones anuales

Asociaciones de servicio de entrega

Socio de entrega	Volumen de transacción anual	Participación de ingresos
Doordash	3.2 millones de pedidos	22% de comisión
Uber come	2.7 millones de pedidos	25% de comisión

The Cheesecake Factory Incorporated (Cake) - Modelo de negocio: actividades clave

Preparación y servicio de comida del restaurante

A partir de 2024, la fábrica de pasteles de queso opera 294 restaurantes con un personal de cocina promedio de 25-30 empleados por ubicación. El volumen anual de preparación de alimentos alcanza aproximadamente 48 millones de comidas.

Métrico	Valor
Restaurantes totales	294
Personal de cocina promedio por ubicación	25-30
Comidas anuales preparadas	48 millones

Desarrollo de menú e innovación culinaria

La empresa mantiene 264 elementos de menú únicos En sus restaurantes, con costos anuales de desarrollo del menú estimados en $ 3.2 millones.

• Elementos del menú actualizados trimestralmente
• Equipo de Investigación y Desarrollo Culinarios de 12 profesionales
• Prueba de recetas anual: aproximadamente 85-90 platos nuevos

Gestión de operaciones de restaurantes

Los gastos operativos anuales para la gestión de restaurantes totalizan $ 687 millones, con inversiones tecnológicas de $ 22.4 millones en infraestructura digital y sistemas de gestión.

Categoría de gastos operativos	Inversión anual
Gastos operativos totales	$ 687 millones
Infraestructura tecnológica	$ 22.4 millones

Marketing de marca y diseño de experiencia al cliente

El gasto de marketing alcanza los $ 45.3 millones anuales, con el marketing digital que representa el 38% del presupuesto total de marketing.

• Presupuesto anual de marketing: $ 45.3 millones
• Asignación de marketing digital: 38%
• Equipo de diseño de experiencia del cliente: 18 profesionales

Gestión de franquicia y expansión

The Cheesecake Factory mantiene 294 restaurantes propiedad de la compañía sin operaciones de franquicia actuales. La expansión anual y los costos de desarrollo de la nueva ubicación se aproximan a $ 76.5 millones.

Métrica de expansión	Valor
Restaurantes totales	294
Modelo de propiedad	100% propiedad de la empresa
Inversión de expansión anual	$ 76.5 millones

Cheesecake Factory Incorporated (Cake) - Modelo de negocio: recursos clave

Extensa cartera de restaurantes

A partir del cuarto trimestre de 2023, la fábrica de pasteles de queso opera 294 restaurantes en todo Estados Unidos.

Tipo de ubicación	Número de restaurantes
Restaurantes propiedad de la empresa	294
Restaurantes franquiciados	0

Menú patentado y experiencia culinaria

La cadena de restaurantes mantiene Más de 250 elementos de menú con recetas únicas desarrolladas internamente.

Reconocimiento de marca

Ingresos totales para 2023: $ 2.97 mil millones Capitalización de mercado a partir de enero de 2024: $ 2.86 mil millones

Personal de servicio y de servicio capacitado

• Total de empleados: aproximadamente 35,000
• Salario promedio por hora para el personal del restaurante: $ 15.50
• Inversión anual de capacitación de empleados: $ 4.2 millones

Infraestructura de tecnología digital

Plataforma digital	Métrica
Usuarios de aplicaciones móviles	1.3 millones de usuarios activos
Porcentaje de pedidos en línea	22% de las ventas totales

Inversión anual de infraestructura tecnológica: $ 18.5 millones

Cheesecake Factory Incorporated (Cake) - Modelo de negocio: propuestas de valor

Menú diverso y extenso con múltiples estilos de cocina

La fábrica de tarta de queso ofrece un menú con más de 250 elementos que abarcan múltiples cocinas. A partir de 2023, el restaurante presenta:

Categoría de cocina	Número de elementos de menú
Clásicos americanos	65 artículos
Platos internacionales	55 artículos
Platos especiales	45 artículos
Opciones vegetarianas/veganas	35 artículos

Tamaños de porciones grandes y calidad consistente de alimentos

Los tamaños de las porciones de elemento de menú promedio varían entre 1,500-2,000 calorías. Las métricas de calidad de los alimentos incluyen:

• 99.5% de consistencia de ingredientes en todas las ubicaciones
• Menú semanal Auditorías de calidad
• Preparación de la cocina central para la estandarización

Ambiente de restaurante único y experiencia gastronómica

Métricas de diseño de restaurantes a partir de 2024:

Elemento de diseño	Especificación
Tamaño promedio del restaurante	8,000-10,000 pies cuadrados
Capacidad de asiento	300-350 invitados
Presupuesto de diseño de interiores	$ 1.2- $ 1.5 millones por ubicación

Precios asequibles para comidas de alta calidad

Detalles de la estrategia de precios:

• Precio promedio de entrada: $ 16.95- $ 24.50
• Margen de beneficio por comida: 15-18%
• Posicionamiento de precio: comedor informal de mediana a premio

Amplia gama de opciones de postres, especialmente pasteles de queso

Composición del menú de postres:

Categoría de postres	Número de opciones
Variedades de tarta de queso	34 tipos diferentes
Otros postres	22 opciones adicionales
Precio promedio del postre	$8.95-$12.50

The Cheesecake Factory Incorporated (Cake) - Modelo de negocios: relaciones con los clientes

Experiencias gastronómicas personalizadas

La fábrica de pasteles de queso mantiene 220 restaurantes de servicio completo en 30 estados. El tamaño promedio del restaurante es de 8,500 pies cuadrados con capacidad de asiento de 300 clientes. El menú presenta más de 250 elementos con opciones de personalización.

Métrica de experiencia del cliente	Valor
Calificación promedio de satisfacción del cliente	4.2/5
Tiempo de comida promedio	75 minutos
Opciones de personalización del menú	Más de 50 modificaciones por plato

Programa de fidelización y compromiso digital

La plataforma digital incluye una aplicación móvil con 3.5 millones de usuarios activos. El programa de fidelización genera el 22% de las ventas totales de restaurantes.

• Descargas de aplicaciones móviles: 1.2 millones
• Valor de pedido digital promedio: $ 48.50
• Tasa de retención de miembros del programa de fidelización: 68%

Presencia de redes sociales activas

A continuación en las redes sociales a partir de 2024:

Plataforma	Seguidores
Instagram	512,000
Facebook	1.1 millones
Gorjeo	287,000

Comentarios de los clientes y mejora continua

Recopilación anual de comentarios de los clientes: 850,000 respuestas de encuestas. Actualizaciones de menú Frecuencia: 4 veces al año.

Estándares de servicio consistentes en las ubicaciones

Horas de capacitación de servicio por empleado: 40 horas anuales. Puntuación de evaluación de compradores misteriosos: 4.6/5.

Métrica estándar de servicio	Actuación
Horas de capacitación del personal	40 horas/empleado
Puntaje de consistencia del servicio	4.6/5
Tasa de retención de empleados	62%

The Cheesecake Factory Incorporated (Cake) - Modelo de negocios: canales

Ubicaciones de restaurantes de cena

A partir del cuarto trimestre de 2023, la fábrica de pasteles de queso opera 294 restaurantes de servicio completo en 41 estados y Puerto Rico. El tamaño promedio del restaurante es de aproximadamente 8,500 pies cuadrados, con una capacidad de asientos de 250 a 300 clientes.

Tipo de ubicación	Número de restaurantes	Extensión geográfica
Restaurantes propiedad de la empresa	294	41 estados de EE. UU. Y Puerto Rico
Tamaño promedio del restaurante	8,500 pies cuadrados	Capacidad de asiento: 250-300

Plataformas de pedidos en línea

La fábrica de tarta de queso genera aproximadamente el 20-25% de sus ventas totales a través de canales digitales, incluidos los pedidos directos en línea desde su sitio web.

Aplicación móvil

La aplicación móvil de la compañía se ha descargado más de 3 millones de veces, con usuarios mensuales activos estimados en 750,000 a partir de 2023.

Módulo de aplicación móvil	2023 datos
Descargas totales de aplicaciones	3,000,000+
Usuarios activos mensuales	750,000

Servicios de entrega de terceros

La fábrica de tarta de queso se asocia con múltiples plataformas de entrega:

• Doordash
• Uber come
• Grubhub
• Postmates

La entrega de terceros aporta aproximadamente 15-18% del total de ventas digitales, con un ingreso anual estimado de $ 75-90 millones de estos canales.

Opciones de catering y comida para llevar

Los servicios de catering y comida para llevar representan aproximadamente el 10-12% de los ingresos totales del restaurante. El valor promedio de la orden de catering oscila entre $ 250 y $ 350.

Métrico de catering	Rendimiento anual
Porcentaje de ingresos totales	10-12%
Valor de orden de catering promedio	$250-$350

The Cheesecake Factory Incorporated (Cake) - Modelo de negocio: segmentos de clientes

Consumidores de comidas informales

Según el Informe de tendencia del consumidor de Capital Comening de Technomic 2023, el 68% de los clientes de restaurantes de comidas informales tienen entre 25 y 54 años. La fábrica de tarta de queso se dirige a este segmento con un extenso menú de más de 250 elementos.

Característica del cliente	Porcentaje
Rango de edad 25-54	68%
Gasto promedio por visita	$27.50
Frecuencia de visitas de restaurante	2.3 veces al mes

Familias y comensales grupales

El restaurante atiende a cenar familiares con grandes tamaños de porciones y opciones de menú amigables para grupos.

• Tamaño promedio de la fiesta: 3.5 personas
• El segmento de comidas familiares representa el 42% de la base total de clientes
• El menú ofrece aperitivos compartibles y grandes tamaños de porciones

Millennials y Gen Z

National Restaurant Association informa que el 45% de los Millennials y la Generación Z prefieren restaurantes con diversas opciones de menú.

Segmento demográfico	Porcentaje de la base de clientes
Millennials (25-40 años)	32%
Gen Z (18-24 años)	13%

Demografía de ingresos medios a medios medianos

Ingresos familiares medios del segmento de clientes primarios: $ 85,000 a $ 125,000 anuales.

• Rango de ingresos del hogar: $ 85,000 - $ 125,000
• Cheque promedio por persona: $ 35.75
• Presupuesto de comidas discrecionales: $ 250- $ 400 mensuales

Planificadores de eventos corporativos y sociales

El segmento de catering y eventos corporativos genera aproximadamente el 15% de los ingresos anuales del restaurante.

Tipo de evento	Porcentaje de ingresos
Catering corporativo	8%
Eventos sociales	7%
Gasto de evento promedio	$675

The Cheesecake Factory Incorporated (Cake) - Modelo de negocio: Estructura de costos

Adquisición de alimentos e ingredientes

A partir del año fiscal 2023, los costos de alimentos e ingredientes de la fábrica de tarta de queso representaban aproximadamente el 27.8% de las ventas totales de restaurantes, por un total de $ 528.7 millones.

Categoría de costos	Gasto anual	Porcentaje de ventas
Ingredientes alimentarios	$ 385.4 millones	20.3%
Adquisición de bebidas	$ 143.3 millones	7.5%

Salarios laborales y del personal

Los costos laborales en 2023 ascendieron a $ 933.2 millones, lo que representa el 49.1% de las ventas totales de restaurantes.

• Salario promedio por hora para el personal de la cocina: $ 15.75
• Salario promedio por hora para servidores: $ 12.50
• Recuento total de empleados: aproximadamente 35,000

Alquiler y mantenimiento del restaurante

Los gastos de ocupación y mantenimiento para 2023 fueron de $ 276.5 millones, lo que representa el 14.5% de las ventas totales de restaurantes.

Tipo de gasto	Costo anual	Promedio por restaurante
Alquilar	$ 198.3 millones	$ 1.2 millones
Mantenimiento	$ 78.2 millones	$475,000

Gastos de marketing y promoción

Las inversiones de marketing en 2023 totalizaron $ 87.6 millones, lo que representa el 4.6% de las ventas totales de restaurantes.

• Presupuesto de marketing digital: $ 42.3 millones
• Publicidad tradicional: $ 31.5 millones
• Campañas promocionales: $ 13.8 millones

Tecnología e inversiones en infraestructura digital

Los gastos de tecnología para 2023 alcanzaron los $ 65.4 millones, lo que representa el 3.4% de las ventas totales de restaurantes.

Área de inversión tecnológica	Gasto anual
Plataforma de pedidos digitales	$ 24.7 millones
Infraestructura	$ 22.6 millones
Ciberseguridad	$ 18.1 millones

The Cheesecake Factory Incorporated (Cake) - Modelo de negocio: Fleos de ingresos

Ventas de restaurantes de cena

Ingresos anuales de ventas de restaurantes de cena: $ 2.79 mil millones (2022 año fiscal)

Categoría de ingresos	Monto ($)	Porcentaje de ventas totales
Ventas de cena	2,790,000,000	68.5%

Órdenes de comida para llevar y entrega

Ingresos anuales de comida para llevar y entrega: $ 641 millones (2022 año fiscal)

Canales de comida para llevar/entrega	Ingresos ($)
Plataformas de entrega de terceros	384,600,000
Órdenes directas de comida para llevar	256,400,000

Servicios de catering

Ingresos anuales de catering: $ 87.3 millones (año fiscal 2022)

• Catering de eventos corporativos
• Catering de fiestas privadas
• Catering de eventos especiales

Venta de productos y productos de marca y marca

Ingresos anuales de mercancías: $ 12.5 millones (año fiscal 2022)

Categoría de mercancía	Ingresos ($)
Mercancía de marca	7,500,000
Productos alimenticios empaquetados	5,000,000

Compras de tarjetas de regalo

Ventas anuales de tarjetas de regalo: $ 95.6 millones (2022 año fiscal)

Canal de ventas de tarjetas de regalo	Ingresos ($)
Ventas en el restaurante	57,360,000
Ventas en línea	38,240,000

The Cheesecake Factory Incorporated (CAKE) - Canvas Business Model: Value Propositions

The core value proposition for The Cheesecake Factory Incorporated centers on delivering a high-quality, comprehensive dining experience that justifies its price point and encourages repeat visits.

The experiential dining component is supported by operating in the upscale casual dining segment, which positions standards closer to fine dining than core casual dining. This experience drives industry-leading unit economics; The Cheesecake Factory restaurants achieved average unit volumes (AUVs) of approximately $12.5 million for the full year 2025 outlook, up from approximately $12.4 million in fiscal 2024.

The extensive menu caters to diverse tastes, maintaining a large selection that helps drive sales without relying on discounting. The menu features more than 250 menu items, which are updated twice a year to keep the offering fresh. For instance, the Winter 2025 menu update added 23 items across various categories.

Signature cheesecakes serve as a powerful dessert draw and a key differentiator. As of fiscal 2024, The Cheesecake Factory Incorporated offered approximately 45 varieties of proprietary cheesecake and other desserts, with dessert sales representing approximately 17% of The Cheesecake Factory sales during that year. A new dessert, the Peach Perfect with Raspberry Drizzle, was introduced in July 2025.

Perceived value is reinforced by uncompromising quality and large portion sizes, which allow for sharing and leftovers. The average check for The Cheesecake Factory restaurants was reported at $31 in Q2 2025. The success of this value proposition is reflected in the brand's operational performance, with comparable sales at The Cheesecake Factory restaurants increasing 1.2% year-over-year in Q2 2025.

The company has successfully translated its in-restaurant quality to off-premise convenience. For Q2 2025, the off-premise channel accounted for 21% of total revenue, with average weekly off-premise sales reaching $50.0 million. This channel grew to represent 22% of total revenue in Q1 2025.

Here's a quick look at how The Cheesecake Factory's core brand unit economics compare to its multi-brand portfolio average, illustrating the strength of the main concept's value delivery:

Metric	The Cheesecake Factory (TCF) Restaurant	Fox Restaurant Concepts (FRC) Brands Average
Average Unit Volume (AUV) - Q2 2025	$12.3 million	Approximately $6.4 million (2024)
Off-Premise Sales as % of Total Revenue - Q2 2025	21%	Not separately specified
Average Check Size	$31	Not separately specified

The Cheesecake Factory Incorporated (CAKE) - Canvas Business Model: Customer Relationships

You're focused on how The Cheesecake Factory Incorporated maintains its premium position in casual dining, and honestly, the answer lies in how they manage the guest experience from the moment they walk in until they get that follow-up email. It's a high-touch, high-volume operation, which is tough to pull off consistently.

Focus on absolute guest satisfaction and exceptional hospitality

The core value here is uncompromising quality in food and service, which management ties directly to justifying premium pricing and maintaining traffic. For fiscal year 2025, The Cheesecake Factory Incorporated projects consolidated sales of approximately $3.76 billion. The in-restaurant experience is clearly working, as the flagship brand delivered positive comparable sales of 0.3% year-over-year in the third quarter of fiscal 2025, even while the broader environment was challenging. This commitment to quality is reflected in their unit economics; the 4-wall restaurant margin hit 18.5% in the second quarter of 2025, which is the highest level recorded in 8 years. Furthermore, the restaurant-level profit margin for The Cheesecake Factory increased 60 basis points year-over-year to 16.3% in Q3 2025. The company also earned a spot on FORTUNE Magazine's "100 Best Companies to Work For®" list for the twelfth consecutive year in 2025, suggesting internal satisfaction supports external hospitality.

Cake Rewards loyalty program for repeat visitation and data capture

The Cheesecake Rewards program, launched nationally in mid-2023, is a key tool for driving frequency and capturing customer data. The goal is clear: take the average customer, who visits four to six times a year, and use the program to encourage one or two extra visits. Management noted that membership acquisition has exceeded expectations so far. Members show tangible benefits to the business, including higher check averages, higher frequency, and higher satisfaction scores. The company is actively developing a dedicated rewards app to further personalize offers.

Here are the key metrics tied to the loyalty strategy:

• Average customer visits per year: four to six.
• Target incremental visits from Rewards members: one or two.
• Program benefit: Access to online reservations and a free slice of cheesecake on birthdays.
• Development focus: Dedicated mobile app for enhanced engagement.

High-touch, full-service dining experience in-restaurant

The full-service model is supported by industry-leading unit volumes, which indicate strong guest acceptance of the experience. The average unit volume (AUV) for The Cheesecake Factory restaurants reached nearly $12.8 million in the second quarter of 2025, and annualized unit volumes averaged over $12 million in Q3 2025. The average check size for guests is $31. This high-volume performance is a direct result of the in-restaurant execution.

Digital engagement via direct online ordering and social media

Digital channels are a significant, managed part of the customer relationship, moving beyond the four walls of the restaurant. Off-premise sales accounted for 22% of total revenue in Q1 2025 and were 21% of the mix in Q2 2025. To put that in perspective, The Cheesecake Factory's off-premise average weekly sales stand at $50,000, which substantially exceeds competitors like Olive Garden at $24,900. Brand awareness is also driven digitally; the company outpaces its peer group in social media followers per million dollars of sales, boasting over 1.2 million Instagram followers as of its Q1 2025 presentation.

Consistent food quality across all locations via scratch cooking

Consistency is ensured by centralized production for key items. The bakery division operates two facilities to produce cheesecakes and other baked goods for all restaurants and licensees. The menu itself is extensive, featuring about 225 items, with the dessert menu offering 57 varieties of cheesecakes and desserts. Dessert sales alone represented 17% of total sales in fiscal year 2024.

Here is a comparison of key operational and digital metrics for The Cheesecake Factory restaurants:

Metric	Value (Latest Available 2025 Data)	Period/Context
Comparable Sales Growth	0.3%	Q3 2025
Annualized Unit Volume (AUV)	Over $12 million	Q3 2025
Average Check	$31	General Metric
Off-Premise Sales Mix	22%	Q1 2025
Off-Premise Average Weekly Sales	$50,000	General Metric
Restaurant-Level Profit Margin	16.3%	Q3 2025

Finance: draft the Q4 2025 customer traffic projection by next Tuesday.

The Cheesecake Factory Incorporated (CAKE) - Canvas Business Model: Channels

The distribution network for The Cheesecake Factory Incorporated relies on a mix of company-owned physical locations, international licensing, and digital off-premise ordering capabilities to reach its customer base.

The core physical presence is anchored by the company-owned and operated restaurants. As of the first quarter of fiscal 2025, The Cheesecake Factory Incorporated operated a total of 358 restaurants across the United States and Canada, which includes all its brands. Specifically for The Cheesecake Factory brand, there were 215 company-owned locations as of April 1, 2025.

Channel Metric	Count (As of Q1 2025)
The Cheesecake Factory Company-Owned Locations	215
Total Company-Operated Locations (All Brands)	358
The Cheesecake Factory International Licensed Locations	33

Off-premise dining is a significant and growing channel. For the first quarter of fiscal 2025, this channel accounted for 22% of total revenue. Total revenues for Q1 2025 were reported at $927.2 million. The average weekly sales for off-premise dining at The Cheesecake Factory restaurants reached $50,000 in Q1 2025, which substantially exceeds competitors.

Direct digital ordering is facilitated through proprietary technology. The Cheesecake Factory Incorporated supports takeout and delivery through its direct online ordering system and a dedicated mobile app. The company also benefits from its Cheesecake Rewards program, which contributes to incremental sales at its locations.

For global reach, The Cheesecake Factory Incorporated utilizes licensing agreements. As of the end of Q1 2025, 33 The Cheesecake Factory restaurants operated internationally under these agreements. These licensees purchase bakery products branded under The Cheesecake Factory mark from the company. The company receives initial development fees, site and design fees, and ongoing royalties based on the licensees' restaurant sales.

Expanded reach beyond direct and licensed operations is achieved through partnerships with third-party delivery platforms. This complements the direct digital channels, ensuring broad availability for off-premise orders.

• The Cheesecake Factory brand reported industry-leading average unit volumes (AUVs) of $12.3 million in fiscal 2024.
• The company plans to open as many as 25 new restaurants across its portfolio in fiscal 2025, including three to four new The Cheesecake Factory restaurants.
• The average check size at The Cheesecake Factory positions it in the upper-middle tier of casual dining chains at $31.

Finance: draft 13-week cash view by Friday.

The Cheesecake Factory Incorporated (CAKE) - Canvas Business Model: Customer Segments

You're mapping out the customer base for The Cheesecake Factory Incorporated (CAKE) as of late 2025, and it's not just one group; it's a portfolio of distinct diners across its various concepts. The core customer segment for the flagship brand is the broad demographic of casual diners and families seeking variety.

This segment is characterized by a desire for an extensive menu offering, which is why the main concept features about 225 items. These guests are generally willing to trade up for an elevated experience within the casual dining space, positioning them as upper-middle class consumers willing to pay a $31 average check. This check average places The Cheesecake Factory restaurants in the upper-middle tier of casual dining chains.

Another critical, high-value segment is the dessert enthusiasts specifically seeking the signature cheesecakes. This is the namesake draw, supported by two dedicated bakery production facilities that produce 57 varieties of cheesecakes and other baked goods. Dessert sales remain a significant contributor, representing 17% of total sales in the last fiscal year.

We infer a segment of corporate and group catering customers based on the strong performance of off-premise sales. This channel accounted for 22% of total revenue in Q1 2025 and remained steady at 21% of the mix in Q2 2025. The average weekly sales generated from off-premise orders hit $50,000 per location, substantially exceeding competitors like Olive Garden at $24,900. This indicates a reliable base of customers utilizing the brand for larger, non-dine-in occasions, including catering.

The company is actively cultivating a separate, younger, and more health-conscious customer base through its subsidiary brands, particularly Flower Child, which targets younger, health-conscious diners. This concept specializes in customizable, plant-forward, chef-constructed meals featuring locally-sourced, all-natural, and organic ingredients. This segment visits more frequently; Flower Child customers may visit multiple times a week, contrasting with the four or five times a year for the main brand. The success of this strategy is visible in the financials, with Flower Child sales soaring 31.4% in Q3 2025, following $48.2 million in revenue in Q2 2025. The Cheesecake Factory Incorporated plans to grow the Flower Child brand at a rate of approximately 20% annually in unit count.

Here's a quick comparison of the revenue contribution and growth profile across the main concepts as of mid-2025:

Customer Segment/Brand Focus	Q2 2025 Sales (Millions USD)	Q3 2025 Comparable Sales Growth (YoY)	Targeted Annual Unit Growth Rate
The Cheesecake Factory Restaurants	$683.3	0.3%	2-3%
Flower Child (Health-Conscious)	$48.2	31.4% (Sales Growth)	Approximately 20%
North Italia (Upscale Italian)	$90.8	16.1% (Sales Growth)	Approximately 20%

The overall strategy involves segmenting the market by occasion and dietary preference. You have the destination diner seeking the full, extensive experience at the flagship, the convenience-driven off-premise customer, and the frequent, health-focused patron at the FRC concepts. The flagship brand is projected to have average unit volumes of approximately $12.5 million for fiscal year 2025.

Finance: draft 13-week cash view by Friday.

The Cheesecake Factory Incorporated (CAKE) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving The Cheesecake Factory Incorporated's operations as of late 2025. Honestly, managing these costs is what separates the strong concepts from the rest in this environment.

Cost of sales (food and beverage) subject to low to mid-single-digit inflation

The management team is actively managing the cost of goods sold (COGS). They projected a full-year 2025 environment of low- to mid-single digit inflation for food and beverage inputs. The operational focus is clearly paying off, as the 4-wall restaurant margin for The Cheesecake Factory brand specifically reached 18.5% in the second quarter of 2025, an increase of 80 basis points year-over-year. This margin improvement is key to absorbing input cost pressures.

Labor costs, with ongoing focus on productivity improvements

Labor remains a significant cost center, but The Cheesecake Factory Incorporated is seeing positive trends from its focus on efficiency. For the second quarter of 2025, labor costs as a percentage of revenues for the company decreased to 34.9% from 35.1% in the second quarter of 2024. Management specifically highlighted year-over-year improvements in labor productivity, wage management, and staff retention as drivers of this margin performance. It's all about getting more output from the same or fewer hours worked, defintely.

Capital expenditures of $190 million to $210 million for 2025 unit growth

The aggressive expansion plan requires substantial upfront investment. The Cheesecake Factory Incorporated estimates its capital expenditures for fiscal year 2025 to be in the range of $190 million to $210 million to support the planned unit growth. This investment is fueling the goal of opening as many as 25 new restaurants across the portfolio in 2025. Some reports cite the range as $190 million and $200 million.

Here's a quick look at the planned unit growth driving that CapEx:

• Total new restaurants planned for 2025: up to 25
• The Cheesecake Factory locations targeted: up to four
• North Italia locations targeted: six
• Flower Child locations targeted: six
• Fox Restaurant Concepts (FRC) restaurants targeted: nine

Occupancy costs for premium, high-traffic real estate locations

The company's strategy relies on securing high-visibility, high-traffic sites, which naturally translates to higher occupancy costs. The Cheesecake Factory Incorporated believes operating in premier locations contributes to the continuing customer appeal and helps achieve sales per square foot metrics that are among the highest of any publicly-held full-service restaurant company. While a total occupancy cost figure isn't explicitly stated for 2025, the commitment to this real estate tier is a fixed, high component of the cost structure.

Pre-opening costs and new unit inefficiencies for 25 new restaurants

Opening a large number of new units, especially across multiple concepts, creates temporary, non-recurring costs. For the 2025 plan to open as many as 25 new restaurants, The Cheesecake Factory Incorporated estimated preopening expenses to be approximately $34 million. Management noted caution regarding margin expansion due to these increased pre-opening costs and new unit inefficiencies.

You can see how these major cost buckets stack up against the company's overall revenue projection for context:

Cost Component	2025 Financial Data/Projection
Projected Capital Expenditures (CapEx)	$190 million to $210 million (or $190-$200 million)
Estimated Pre-opening Expenses	Approximately $34 million
Labor Cost as % of Revenue (Q2 2025 vs. Q2 2024)	34.9% vs. 35.1%
Projected Food/Beverage Inflation	Low- to mid-single digit
Targeted New Unit Openings	As many as 25

Finance: draft 13-week cash view by Friday.

The Cheesecake Factory Incorporated (CAKE) - Canvas Business Model: Revenue Streams

You're looking at the engine room of The Cheesecake Factory Incorporated's financial performance, specifically where the money actually comes in. It's not just one stream; it's a collection of flows, some massive, some smaller but strategic.

The in-restaurant dining sales remain the core revenue driver. For the first quarter of fiscal 2025, total sales at The Cheesecake Factory restaurants hit $673 million. This is the bread and butter, the primary reason for the brand's existence.

The shift in how people eat means off-premise is a significant, measurable part of that core. For Q1 2025, off-premise sales, covering takeout and delivery, accounted for 22% of The Cheesecake Factory Incorporated's revenue. This is up substantially from previous years, showing a permanent change in guest behavior.

Desserts are a distinct, high-margin revenue component. Dessert sales, driven by the two bakery production facilities, consistently represent 17% of total sales.

The global footprint adds another layer through licensing fees. As of the latest reports, The Cheesecake Factory Incorporated has 35 international franchised locations operating under licensing agreements.

Finally, the bakery division supports external markets. Wholesale bakery sales to third-party customers generated $12.7 million in external bakery sales during Q1 2025 alone.

Here's a quick look at how these major components stacked up based on the latest reported figures:

Revenue Stream Component	Latest Reported Metric/Amount
In-restaurant Dining Sales (Q1 2025)	$673 million
Off-premise Sales (as % of Q1 2025 Revenue)	22%
Dessert Sales (as % of Total Sales)	17%
International Licensed Locations	35
Wholesale Bakery Sales (Q1 2025 External)	$12.7 million

You can see the scale difference; the restaurant operations dwarf the wholesale bakery, but both contribute to the overall top line. The company also has other revenue sources from its other concepts like North Italia and Flower Child, which are part of the 'Other FRC' segment, but focusing just on the specified streams, this is the breakdown.

The key revenue drivers beyond the core dining experience include:

• Dessert Sales Contribution: Consistently 17% of total sales.
• International Licensing Base: 35 international The Cheesecake Factory® restaurants.
• Bakery External Sales: $12.7 million in Q1 2025.

If onboarding takes 14+ days, churn risk rises, but for revenue streams, consistency in the core business is what matters most right now. Finance: draft 13-week cash view by Friday.