The Cheesecake Factory Incorporated (Cake): Business Model Canvas [Jan-2025 Mis à jour]

Plongez dans la centrale culinaire qu'est la Cheesecake Factory, une chaîne de restaurants qui a révolutionné des repas décontractés avec son modèle commercial innovant. À partir d'un vaste menu qui défie les contraintes traditionnelles du restaurant à une approche stratégique qui mélange la créativité gastronomique avec des tactiques opérationnelles intelligentes, cette marque est passée d'un seul restaurant en un phénomène de restauration à l'échelle nationale. Découvrez comment l'usine Cheesecake exploite des propositions de valeur uniques, des technologies de pointe et des stratégies centrées sur le client pour créer une expérience culinaire qui va bien au-delà du simple fait de servir de délicieux gâteaux au fromage et de tailles de portions massives.

The Cheesecake Factory Incorporated (Cake) - Modèle d'entreprise: partenariats clés

Fournisseurs et distributeurs de l'alimentation

L'usine de cheesecake s'approvisionne en ingrédients de plusieurs fournisseurs nationaux et régionaux:

Catégorie des fournisseurs	Valeur d'achat annuelle	Type de contrat
Fournisseurs de viande	42,3 millions de dollars	Accords pluriannuels
Produire des distributeurs	28,7 millions de dollars	Contrats renouvelables annuels
Fournisseurs de produits laitiers	19,5 millions de dollars	Contrats à prix fixe

Fabricants d'équipements de cuisine commerciale

Les partenariats d'équipement clés comprennent:

• Hobart Corporation - Équipement de cuisine commerciale
• AG rationnel - systèmes de cuisine industriels
• Investissement total de l'équipement annuel: 3,6 millions de dollars

Partenariats de développement immobilier

Type de partenariat	Nombre d'emplacements	Investissement immobilier annuel
Développeurs de centres commerciaux	186 restaurants	67,4 millions de dollars
Développeurs de localisation autonome	24 restaurants	12,9 millions de dollars

Partenariats des fournisseurs technologiques

Les partenariats technologiques numériques comprennent:

• Oracle - systèmes de points de vente
• NCR Corporation - Traitement des paiements
• Investissement de plate-forme de commande numérique: 4,2 millions de dollars par an

Partenariats de service de livraison

Partenaire de livraison	Volume de transaction annuel	Part des revenus
Doordash	3,2 millions de commandes	22% de commission
Uber mange	2,7 millions de commandes	Commission 25%

The Cheesecake Factory Incorporated (Cake) - Modèle d'entreprise: Activités clés

Préparation et service des aliments pour restaurants

En 2024, la Cheesecake Factory exploite 294 restaurants avec un personnel de cuisine moyen de 25 à 30 employés par emplacement. Le volume annuel de préparation des aliments atteint environ 48 millions de repas.

Métrique	Valeur
Total des restaurants	294
Personnel de cuisine moyen par emplacement	25-30
Repas annuels préparés	48 millions

Développement de menu et innovation culinaire

La société maintient 264 Éléments de menu uniques Dans ses restaurants, avec des coûts de développement de menu annuels estimés à 3,2 millions de dollars.

• Éléments de menu mis à jour trimestriellement
• Équipe de recherche et développement culinaire de 12 professionnels
• Test annuel des recettes: environ 85-90 nouveaux plats

Gestion des opérations des restaurants

Les dépenses opérationnelles annuelles pour la gestion des restaurants totalisent 687 millions de dollars, avec des investissements technologiques de 22,4 millions de dollars en systèmes d'infrastructure numérique et de gestion.

Catégorie de dépenses opérationnelles	Investissement annuel
Dépenses opérationnelles totales	687 millions de dollars
Infrastructure technologique	22,4 millions de dollars

Marketing de marque et conception d'expérience client

Les dépenses de marketing atteignent 45,3 millions de dollars par an, le marketing numérique représentant 38% du budget marketing total.

• Budget marketing annuel: 45,3 millions de dollars
• Attribution du marketing numérique: 38%
• Équipe de conception d'expérience client: 18 professionnels

Gestion de la franchise et de l'expansion

La Cheesecake Factory conserve 294 restaurants appartenant à l'entreprise sans opérations de franchise actuelles. L'expansion annuelle et les coûts de développement de la localisation des nouveaux emplacements environ 76,5 millions de dollars.

Métrique d'expansion	Valeur
Total des restaurants	294
Modèle de propriété	100% appartenant à l'entreprise
Investissement d'expansion annuel	76,5 millions de dollars

The Cheesecake Factory Incorporated (Cake) - Modèle d'entreprise: Ressources clés

Portfolio de restaurants étendu

Au quatrième trimestre 2023, la Cheesecake Factory exploite 294 restaurants à travers les États-Unis.

Type d'emplacement	Nombre de restaurants
Restaurants appartenant à l'entreprise	294
Restaurants franchisés	0

Menu propriétaire et expertise culinaire

La chaîne de restaurants maintient Plus de 250 éléments de menu avec des recettes uniques développées en interne.

Reconnaissance de la marque

Revenu total pour 2023: 2,97 milliards de dollars Capitalisation boursière en janvier 2024: 2,86 milliards de dollars

Personnel culinaire et de service formé

• Total des employés: environ 35 000
• Salaire horaire moyen pour le personnel du restaurant: 15,50 $
• Investissement annuel de formation des employés: 4,2 millions de dollars

Infrastructure technologique numérique

Plate-forme numérique	Métrique
Utilisateurs d'applications mobiles	1,3 million d'utilisateurs actifs
Pourcentage de commande en ligne	22% du total des ventes

Investissement annuel sur les infrastructures technologiques: 18,5 millions de dollars

The Cheesecake Factory Incorporated (Cake) - Modèle d'entreprise: propositions de valeur

Menu diversifié et étendu avec plusieurs styles de cuisine

La Cheesecake Factory propose un menu avec plus de 250 éléments couvrant plusieurs cuisines. Depuis 2023, le restaurant présente:

Catégorie de cuisine	Nombre d'éléments de menu
Classiques américains	65 articles
Plats internationaux	55 articles
Entrées spécialisées	45 articles
Options végétariennes / végétaliennes	35 articles

Tailles de grandes portions et qualité alimentaire cohérente

Les tailles de portions d'élément de menu moyens entrent entre 1 500 et 2 000 calories. Les mesures de qualité alimentaire comprennent:

• 99,5% de cohérence des ingrédients entre les emplacements
• Audits de qualité de l'élément de menu hebdomadaire
• Préparation de la cuisine centrale pour la normalisation

Expérience d'atmosphère de restauration unique et de restauration

Mesures de conception de restaurants à partir de 2024:

Élément de conception	Spécification
Taille moyenne du restaurant	8 000 à 10 000 pieds carrés
Capacité de sièges	300-350 invités
Budget de design d'intérieur	1,2 $ à 1,5 million de dollars par emplacement

Prix ​​abordable pour les repas de haute qualité

Détails de la stratégie de tarification:

• Prix ​​de l'entrée moyenne: 16,95 $ - 24,50 $
• Marge bénéficiaire par repas: 15-18%
• Positionnement des prix: repas décontracté à mi-parcours

Large gamme d'options de dessert, en particulier les gâteaux au fromage

Composition du menu dessert:

Catégorie de dessert	Nombre d'options
Variétés de gâteau au fromage	34 types différents
Autres desserts	22 options supplémentaires
Prix ​​du dessert moyen	$8.95-$12.50

The Cheesecake Factory Incorporated (Cake) - Modèle d'entreprise: relations avec les clients

Expériences culinaires personnalisées

La Cheesecake Factory conserve 220 restaurants à service complet dans 30 États. La taille moyenne des restaurants est de 8 500 pieds carrés avec une capacité de sièges de 300 clients. Le menu comprend 250+ éléments avec des options de personnalisation.

Métrique de l'expérience client	Valeur
Évaluation moyenne de satisfaction du client	4.2/5
Temps de restauration moyen	75 minutes
Options de personnalisation du menu	Plus de 50 modifications par plat

Programme de fidélité et engagement numérique

La plate-forme numérique comprend une application mobile avec 3,5 millions d'utilisateurs actifs. Le programme de fidélité génère 22% du total des ventes de restaurants.

• Téléchargements d'applications mobiles: 1,2 million
• Valeur de commande numérique moyenne: 48,50 $
• Taux de rétention des membres du programme de fidélité: 68%

Présence active des médias sociaux

Les médias sociaux suivent en 2024:

Plate-forme	Abonnés
Instagram	512,000
Facebook	1,1 million
Gazouillement	287,000

Commentaires des clients et amélioration continue

Collection annuelle des commentaires des clients: 850 000 réponses au sondage. MENU MISE À JOUR Fréquence: 4 fois par an.

Normes de service cohérentes entre les emplacements

Heures de formation des services par employé: 40 heures par an. Score d'évaluation de Mystery Shopper: 4.6 / 5.

Métrique standard du service	Performance
Heures de formation du personnel	40 heures / employé
Score de cohérence du service	4.6/5
Taux de rétention des employés	62%

The Cheesecake Factory Incorporated (Cake) - Modèle d'entreprise: canaux

Dine-in Restaurant Lieux

Depuis le quatrième trimestre 2023, la Cheesecake Factory exploite 294 restaurants à service complet dans 41 États et Porto Rico. La taille moyenne du restaurant est d'environ 8 500 pieds carrés, avec une capacité de sièges allant de 250 à 300 clients.

Type d'emplacement	Nombre de restaurants	Propagation géographique
Restaurants appartenant à l'entreprise	294	41 États américains et Porto Rico
Taille moyenne du restaurant	8 500 pieds carrés	Capacité de sièges: 250-300

Plateformes de commande en ligne

La Cheesecake Factory génère environ 20 à 25% de ses ventes totales via des canaux numériques, y compris la commande directe en ligne sur son site Web.

Application mobile

L'application mobile de la société a été téléchargée plus de 3 millions de fois, avec des utilisateurs mensuels actifs estimés à 750 000 en 2023.

Métrique de l'application mobile	2023 données
Total des téléchargements d'applications	3,000,000+
Utilisateurs actifs mensuels	750,000

Services de livraison tiers

L'usine Cheesecake s'associe à plusieurs plateformes de livraison:

• Doordash
• Uber mange
• Grubhub
• Postmates

La livraison tierce contribue à environ 15 à 18% du total des ventes numériques, avec un chiffre d'affaires annuel estimé à 75 à 90 millions de dollars de ces canaux.

Options de restauration et de prise

Les services de restauration et de plats à emporter représentent environ 10 à 12% des revenus totaux du restaurant. La valeur moyenne de l'ordre de restauration varie entre 250 $ et 350 $.

Métrique de la restauration	Performance annuelle
Pourcentage du total des revenus	10-12%
Valeur moyenne de la commande de restauration	$250-$350

The Cheesecake Factory Incorporated (Cake) - Modèle d'entreprise: segments de clientèle

Consommateurs de restauration décontractés

Selon le rapport sur la tendance des consommateurs de restauration décontractée en 2023 de Technomic, 68% des clients de restauration de restauration décontractés ont 25 à 54 ans. L'usine Cheesecake cible ce segment avec un menu étendu de plus de 250 éléments.

Caractéristique du client	Pourcentage
Tranche d'âge de 25 à 54 ans	68%
Dépenses moyennes par visite	$27.50
Fréquence des visites au restaurant	2,3 fois par mois

Familles et convives en groupe

Le restaurant s'adresse aux repas en famille avec des grandes portions et des options de menu conviviales.

• Taille moyenne des partis: 3,5 personnes
• Le segment de la restauration familiale représente 42% de la clientèle totale
• Le menu propose des apéritifs partageables et de grandes tailles de portions

Millennials et Gen Z

La National Restaurant Association rapporte que 45% des milléniaux et Gen Z préfèrent les restaurants avec diverses options de menu.

Segment démographique	Pourcentage de clientèle
Millennials (25-40 ans)	32%
Gen Z (18-24 ans)	13%

Démographie à revenu moyen-moyen supérieur à supérieur

Revenu médian des ménages du segment de la clientèle primaire: 85 000 $ à 125 000 $ par an.

• Gamme de revenus des ménages: 85 000 $ - 125 000 $
• Chèque moyen par personne: 35,75 $
• Budget de restauration discrétionnaire: 250 $ - 400 $ par mois

Planificateurs d'événements d'entreprise et sociaux

Le segment de la restauration et des événements d'entreprise génère environ 15% des revenus annuels du restaurant.

Type d'événement	Pourcentage de revenus
Restauration d'entreprise	8%
Événements sociaux	7%
Dépenses d'événement moyen	$675

The Cheesecake Factory Incorporated (Cake) - Modèle d'entreprise: Structure des coûts

Alimentation et approvisionnement en ingrédient

Depuis 2023 l'exercice, les coûts de nourriture et d'ingrédient de l'usine de cheesecake représentaient environ 27,8% du total des ventes de restaurants, totalisant 528,7 millions de dollars.

Catégorie de coûts	Dépenses annuelles	Pourcentage de ventes
Ingrédients alimentaires	385,4 millions de dollars	20.3%
Achat de boissons	143,3 millions de dollars	7.5%

Labour et salaire du personnel

Les coûts de main-d'œuvre en 2023 s'élevaient à 933,2 millions de dollars, ce qui représente 49,1% du total des ventes de restaurants.

• Salaire horaire moyen pour le personnel de cuisine: 15,75 $
• Salaire horaire moyen pour les serveurs: 12,50 $
• Compte total des employés: environ 35 000

Loyer et entretien du restaurant

Les frais d'occupation et d'entretien pour 2023 étaient de 276,5 millions de dollars, représentant 14,5% du total des ventes de restaurants.

Type de dépenses	Coût annuel	Moyenne par restaurant
Louer	198,3 millions de dollars	1,2 million de dollars
Entretien	78,2 millions de dollars	$475,000

Dépenses marketing et promotionnelles

Les investissements marketing en 2023 ont totalisé 87,6 millions de dollars, ce qui représente 4,6% du total des ventes de restaurants.

• Budget de marketing numérique: 42,3 millions de dollars
• Publicité traditionnelle: 31,5 millions de dollars
• Campagnes promotionnelles: 13,8 millions de dollars

Investissements technologiques et infrastructures numériques

Les dépenses technologiques pour 2023 ont atteint 65,4 millions de dollars, représentant 3,4% du total des ventes de restaurants.

Zone d'investissement technologique	Dépenses annuelles
Plateforme de commande numérique	24,7 millions de dollars
Infrastructure informatique	22,6 millions de dollars
Cybersécurité	18,1 millions de dollars

The Cheesecake Factory Incorporated (Cake) - Business Model: Strots de revenus

Ventes de restaurants en dîner

Revenus annuels des ventes de restaurants en dîner: 2,79 milliards de dollars (2022 Exercice)

Catégorie de revenus	Montant ($)	Pourcentage des ventes totales
Ventes de dîner	2,790,000,000	68.5%

Commandes à emporter et à livraison

Revenus annuels de Takeout and Delivery: 641 millions de dollars (2022 Exercice)

Canaux à emporter / livraison	Revenus ($)
Plates-formes de livraison tierces	384,600,000
Ordres de plats à emporter directs	256,400,000

Services de restauration

Revenu annuel de restauration: 87,3 millions de dollars (2022 Exercice)

• Représentation des événements d'entreprise
• Restauration de fête privée
• Restauration d'événements spéciaux

Marchandises et ventes de produits de marque

Revenus de marchandises annuelles: 12,5 millions de dollars (2022 Exercice)

Catégorie de marchandises	Revenus ($)
Marchandises de marque	7,500,000
Produits alimentaires emballés	5,000,000

Achats de la carte-cadeau

Ventes annuelles de cartes-cadeaux: 95,6 millions de dollars (2022 Exercice)

Canal de vente de carte-cadeau	Revenus ($)
Ventes de restauration	57,360,000
Ventes en ligne	38,240,000

The Cheesecake Factory Incorporated (CAKE) - Canvas Business Model: Value Propositions

The core value proposition for The Cheesecake Factory Incorporated centers on delivering a high-quality, comprehensive dining experience that justifies its price point and encourages repeat visits.

The experiential dining component is supported by operating in the upscale casual dining segment, which positions standards closer to fine dining than core casual dining. This experience drives industry-leading unit economics; The Cheesecake Factory restaurants achieved average unit volumes (AUVs) of approximately $12.5 million for the full year 2025 outlook, up from approximately $12.4 million in fiscal 2024.

The extensive menu caters to diverse tastes, maintaining a large selection that helps drive sales without relying on discounting. The menu features more than 250 menu items, which are updated twice a year to keep the offering fresh. For instance, the Winter 2025 menu update added 23 items across various categories.

Signature cheesecakes serve as a powerful dessert draw and a key differentiator. As of fiscal 2024, The Cheesecake Factory Incorporated offered approximately 45 varieties of proprietary cheesecake and other desserts, with dessert sales representing approximately 17% of The Cheesecake Factory sales during that year. A new dessert, the Peach Perfect with Raspberry Drizzle, was introduced in July 2025.

Perceived value is reinforced by uncompromising quality and large portion sizes, which allow for sharing and leftovers. The average check for The Cheesecake Factory restaurants was reported at $31 in Q2 2025. The success of this value proposition is reflected in the brand's operational performance, with comparable sales at The Cheesecake Factory restaurants increasing 1.2% year-over-year in Q2 2025.

The company has successfully translated its in-restaurant quality to off-premise convenience. For Q2 2025, the off-premise channel accounted for 21% of total revenue, with average weekly off-premise sales reaching $50.0 million. This channel grew to represent 22% of total revenue in Q1 2025.

Here's a quick look at how The Cheesecake Factory's core brand unit economics compare to its multi-brand portfolio average, illustrating the strength of the main concept's value delivery:

Metric	The Cheesecake Factory (TCF) Restaurant	Fox Restaurant Concepts (FRC) Brands Average
Average Unit Volume (AUV) - Q2 2025	$12.3 million	Approximately $6.4 million (2024)
Off-Premise Sales as % of Total Revenue - Q2 2025	21%	Not separately specified
Average Check Size	$31	Not separately specified

The Cheesecake Factory Incorporated (CAKE) - Canvas Business Model: Customer Relationships

You're focused on how The Cheesecake Factory Incorporated maintains its premium position in casual dining, and honestly, the answer lies in how they manage the guest experience from the moment they walk in until they get that follow-up email. It's a high-touch, high-volume operation, which is tough to pull off consistently.

Focus on absolute guest satisfaction and exceptional hospitality

The core value here is uncompromising quality in food and service, which management ties directly to justifying premium pricing and maintaining traffic. For fiscal year 2025, The Cheesecake Factory Incorporated projects consolidated sales of approximately $3.76 billion. The in-restaurant experience is clearly working, as the flagship brand delivered positive comparable sales of 0.3% year-over-year in the third quarter of fiscal 2025, even while the broader environment was challenging. This commitment to quality is reflected in their unit economics; the 4-wall restaurant margin hit 18.5% in the second quarter of 2025, which is the highest level recorded in 8 years. Furthermore, the restaurant-level profit margin for The Cheesecake Factory increased 60 basis points year-over-year to 16.3% in Q3 2025. The company also earned a spot on FORTUNE Magazine's "100 Best Companies to Work For®" list for the twelfth consecutive year in 2025, suggesting internal satisfaction supports external hospitality.

Cake Rewards loyalty program for repeat visitation and data capture

The Cheesecake Rewards program, launched nationally in mid-2023, is a key tool for driving frequency and capturing customer data. The goal is clear: take the average customer, who visits four to six times a year, and use the program to encourage one or two extra visits. Management noted that membership acquisition has exceeded expectations so far. Members show tangible benefits to the business, including higher check averages, higher frequency, and higher satisfaction scores. The company is actively developing a dedicated rewards app to further personalize offers.

Here are the key metrics tied to the loyalty strategy:

• Average customer visits per year: four to six.
• Target incremental visits from Rewards members: one or two.
• Program benefit: Access to online reservations and a free slice of cheesecake on birthdays.
• Development focus: Dedicated mobile app for enhanced engagement.

High-touch, full-service dining experience in-restaurant

The full-service model is supported by industry-leading unit volumes, which indicate strong guest acceptance of the experience. The average unit volume (AUV) for The Cheesecake Factory restaurants reached nearly $12.8 million in the second quarter of 2025, and annualized unit volumes averaged over $12 million in Q3 2025. The average check size for guests is $31. This high-volume performance is a direct result of the in-restaurant execution.

Digital engagement via direct online ordering and social media

Digital channels are a significant, managed part of the customer relationship, moving beyond the four walls of the restaurant. Off-premise sales accounted for 22% of total revenue in Q1 2025 and were 21% of the mix in Q2 2025. To put that in perspective, The Cheesecake Factory's off-premise average weekly sales stand at $50,000, which substantially exceeds competitors like Olive Garden at $24,900. Brand awareness is also driven digitally; the company outpaces its peer group in social media followers per million dollars of sales, boasting over 1.2 million Instagram followers as of its Q1 2025 presentation.

Consistent food quality across all locations via scratch cooking

Consistency is ensured by centralized production for key items. The bakery division operates two facilities to produce cheesecakes and other baked goods for all restaurants and licensees. The menu itself is extensive, featuring about 225 items, with the dessert menu offering 57 varieties of cheesecakes and desserts. Dessert sales alone represented 17% of total sales in fiscal year 2024.

Here is a comparison of key operational and digital metrics for The Cheesecake Factory restaurants:

Metric	Value (Latest Available 2025 Data)	Period/Context
Comparable Sales Growth	0.3%	Q3 2025
Annualized Unit Volume (AUV)	Over $12 million	Q3 2025
Average Check	$31	General Metric
Off-Premise Sales Mix	22%	Q1 2025
Off-Premise Average Weekly Sales	$50,000	General Metric
Restaurant-Level Profit Margin	16.3%	Q3 2025

Finance: draft the Q4 2025 customer traffic projection by next Tuesday.

The Cheesecake Factory Incorporated (CAKE) - Canvas Business Model: Channels

The distribution network for The Cheesecake Factory Incorporated relies on a mix of company-owned physical locations, international licensing, and digital off-premise ordering capabilities to reach its customer base.

The core physical presence is anchored by the company-owned and operated restaurants. As of the first quarter of fiscal 2025, The Cheesecake Factory Incorporated operated a total of 358 restaurants across the United States and Canada, which includes all its brands. Specifically for The Cheesecake Factory brand, there were 215 company-owned locations as of April 1, 2025.

Channel Metric	Count (As of Q1 2025)
The Cheesecake Factory Company-Owned Locations	215
Total Company-Operated Locations (All Brands)	358
The Cheesecake Factory International Licensed Locations	33

Off-premise dining is a significant and growing channel. For the first quarter of fiscal 2025, this channel accounted for 22% of total revenue. Total revenues for Q1 2025 were reported at $927.2 million. The average weekly sales for off-premise dining at The Cheesecake Factory restaurants reached $50,000 in Q1 2025, which substantially exceeds competitors.

Direct digital ordering is facilitated through proprietary technology. The Cheesecake Factory Incorporated supports takeout and delivery through its direct online ordering system and a dedicated mobile app. The company also benefits from its Cheesecake Rewards program, which contributes to incremental sales at its locations.

For global reach, The Cheesecake Factory Incorporated utilizes licensing agreements. As of the end of Q1 2025, 33 The Cheesecake Factory restaurants operated internationally under these agreements. These licensees purchase bakery products branded under The Cheesecake Factory mark from the company. The company receives initial development fees, site and design fees, and ongoing royalties based on the licensees' restaurant sales.

Expanded reach beyond direct and licensed operations is achieved through partnerships with third-party delivery platforms. This complements the direct digital channels, ensuring broad availability for off-premise orders.

• The Cheesecake Factory brand reported industry-leading average unit volumes (AUVs) of $12.3 million in fiscal 2024.
• The company plans to open as many as 25 new restaurants across its portfolio in fiscal 2025, including three to four new The Cheesecake Factory restaurants.
• The average check size at The Cheesecake Factory positions it in the upper-middle tier of casual dining chains at $31.

Finance: draft 13-week cash view by Friday.

The Cheesecake Factory Incorporated (CAKE) - Canvas Business Model: Customer Segments

You're mapping out the customer base for The Cheesecake Factory Incorporated (CAKE) as of late 2025, and it's not just one group; it's a portfolio of distinct diners across its various concepts. The core customer segment for the flagship brand is the broad demographic of casual diners and families seeking variety.

This segment is characterized by a desire for an extensive menu offering, which is why the main concept features about 225 items. These guests are generally willing to trade up for an elevated experience within the casual dining space, positioning them as upper-middle class consumers willing to pay a $31 average check. This check average places The Cheesecake Factory restaurants in the upper-middle tier of casual dining chains.

Another critical, high-value segment is the dessert enthusiasts specifically seeking the signature cheesecakes. This is the namesake draw, supported by two dedicated bakery production facilities that produce 57 varieties of cheesecakes and other baked goods. Dessert sales remain a significant contributor, representing 17% of total sales in the last fiscal year.

We infer a segment of corporate and group catering customers based on the strong performance of off-premise sales. This channel accounted for 22% of total revenue in Q1 2025 and remained steady at 21% of the mix in Q2 2025. The average weekly sales generated from off-premise orders hit $50,000 per location, substantially exceeding competitors like Olive Garden at $24,900. This indicates a reliable base of customers utilizing the brand for larger, non-dine-in occasions, including catering.

The company is actively cultivating a separate, younger, and more health-conscious customer base through its subsidiary brands, particularly Flower Child, which targets younger, health-conscious diners. This concept specializes in customizable, plant-forward, chef-constructed meals featuring locally-sourced, all-natural, and organic ingredients. This segment visits more frequently; Flower Child customers may visit multiple times a week, contrasting with the four or five times a year for the main brand. The success of this strategy is visible in the financials, with Flower Child sales soaring 31.4% in Q3 2025, following $48.2 million in revenue in Q2 2025. The Cheesecake Factory Incorporated plans to grow the Flower Child brand at a rate of approximately 20% annually in unit count.

Here's a quick comparison of the revenue contribution and growth profile across the main concepts as of mid-2025:

Customer Segment/Brand Focus	Q2 2025 Sales (Millions USD)	Q3 2025 Comparable Sales Growth (YoY)	Targeted Annual Unit Growth Rate
The Cheesecake Factory Restaurants	$683.3	0.3%	2-3%
Flower Child (Health-Conscious)	$48.2	31.4% (Sales Growth)	Approximately 20%
North Italia (Upscale Italian)	$90.8	16.1% (Sales Growth)	Approximately 20%

The overall strategy involves segmenting the market by occasion and dietary preference. You have the destination diner seeking the full, extensive experience at the flagship, the convenience-driven off-premise customer, and the frequent, health-focused patron at the FRC concepts. The flagship brand is projected to have average unit volumes of approximately $12.5 million for fiscal year 2025.

Finance: draft 13-week cash view by Friday.

The Cheesecake Factory Incorporated (CAKE) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving The Cheesecake Factory Incorporated's operations as of late 2025. Honestly, managing these costs is what separates the strong concepts from the rest in this environment.

Cost of sales (food and beverage) subject to low to mid-single-digit inflation

The management team is actively managing the cost of goods sold (COGS). They projected a full-year 2025 environment of low- to mid-single digit inflation for food and beverage inputs. The operational focus is clearly paying off, as the 4-wall restaurant margin for The Cheesecake Factory brand specifically reached 18.5% in the second quarter of 2025, an increase of 80 basis points year-over-year. This margin improvement is key to absorbing input cost pressures.

Labor costs, with ongoing focus on productivity improvements

Labor remains a significant cost center, but The Cheesecake Factory Incorporated is seeing positive trends from its focus on efficiency. For the second quarter of 2025, labor costs as a percentage of revenues for the company decreased to 34.9% from 35.1% in the second quarter of 2024. Management specifically highlighted year-over-year improvements in labor productivity, wage management, and staff retention as drivers of this margin performance. It's all about getting more output from the same or fewer hours worked, defintely.

Capital expenditures of $190 million to $210 million for 2025 unit growth

The aggressive expansion plan requires substantial upfront investment. The Cheesecake Factory Incorporated estimates its capital expenditures for fiscal year 2025 to be in the range of $190 million to $210 million to support the planned unit growth. This investment is fueling the goal of opening as many as 25 new restaurants across the portfolio in 2025. Some reports cite the range as $190 million and $200 million.

Here's a quick look at the planned unit growth driving that CapEx:

• Total new restaurants planned for 2025: up to 25
• The Cheesecake Factory locations targeted: up to four
• North Italia locations targeted: six
• Flower Child locations targeted: six
• Fox Restaurant Concepts (FRC) restaurants targeted: nine

Occupancy costs for premium, high-traffic real estate locations

The company's strategy relies on securing high-visibility, high-traffic sites, which naturally translates to higher occupancy costs. The Cheesecake Factory Incorporated believes operating in premier locations contributes to the continuing customer appeal and helps achieve sales per square foot metrics that are among the highest of any publicly-held full-service restaurant company. While a total occupancy cost figure isn't explicitly stated for 2025, the commitment to this real estate tier is a fixed, high component of the cost structure.

Pre-opening costs and new unit inefficiencies for 25 new restaurants

Opening a large number of new units, especially across multiple concepts, creates temporary, non-recurring costs. For the 2025 plan to open as many as 25 new restaurants, The Cheesecake Factory Incorporated estimated preopening expenses to be approximately $34 million. Management noted caution regarding margin expansion due to these increased pre-opening costs and new unit inefficiencies.

You can see how these major cost buckets stack up against the company's overall revenue projection for context:

Cost Component	2025 Financial Data/Projection
Projected Capital Expenditures (CapEx)	$190 million to $210 million (or $190-$200 million)
Estimated Pre-opening Expenses	Approximately $34 million
Labor Cost as % of Revenue (Q2 2025 vs. Q2 2024)	34.9% vs. 35.1%
Projected Food/Beverage Inflation	Low- to mid-single digit
Targeted New Unit Openings	As many as 25

Finance: draft 13-week cash view by Friday.

The Cheesecake Factory Incorporated (CAKE) - Canvas Business Model: Revenue Streams

You're looking at the engine room of The Cheesecake Factory Incorporated's financial performance, specifically where the money actually comes in. It's not just one stream; it's a collection of flows, some massive, some smaller but strategic.

The in-restaurant dining sales remain the core revenue driver. For the first quarter of fiscal 2025, total sales at The Cheesecake Factory restaurants hit $673 million. This is the bread and butter, the primary reason for the brand's existence.

The shift in how people eat means off-premise is a significant, measurable part of that core. For Q1 2025, off-premise sales, covering takeout and delivery, accounted for 22% of The Cheesecake Factory Incorporated's revenue. This is up substantially from previous years, showing a permanent change in guest behavior.

Desserts are a distinct, high-margin revenue component. Dessert sales, driven by the two bakery production facilities, consistently represent 17% of total sales.

The global footprint adds another layer through licensing fees. As of the latest reports, The Cheesecake Factory Incorporated has 35 international franchised locations operating under licensing agreements.

Finally, the bakery division supports external markets. Wholesale bakery sales to third-party customers generated $12.7 million in external bakery sales during Q1 2025 alone.

Here's a quick look at how these major components stacked up based on the latest reported figures:

Revenue Stream Component	Latest Reported Metric/Amount
In-restaurant Dining Sales (Q1 2025)	$673 million
Off-premise Sales (as % of Q1 2025 Revenue)	22%
Dessert Sales (as % of Total Sales)	17%
International Licensed Locations	35
Wholesale Bakery Sales (Q1 2025 External)	$12.7 million

You can see the scale difference; the restaurant operations dwarf the wholesale bakery, but both contribute to the overall top line. The company also has other revenue sources from its other concepts like North Italia and Flower Child, which are part of the 'Other FRC' segment, but focusing just on the specified streams, this is the breakdown.

The key revenue drivers beyond the core dining experience include:

• Dessert Sales Contribution: Consistently 17% of total sales.
• International Licensing Base: 35 international The Cheesecake Factory® restaurants.
• Bakery External Sales: $12.7 million in Q1 2025.

If onboarding takes 14+ days, churn risk rises, but for revenue streams, consistency in the core business is what matters most right now. Finance: draft 13-week cash view by Friday.