The Cheesecake Factory Incorporated (Cake): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe na potência culinária que é a Cheesecake Factory, uma cadeia de restaurantes que revolucionou o jantar casual com seu inovador modelo de negócios. De um amplo menu que desafia as restrições tradicionais de restaurantes a uma abordagem estratégica que combina a criatividade gastronômica com táticas operacionais inteligentes, essa marca se transformou de um único restaurante em um fenômeno de jantar em todo o país. Descubra como o Cheesecake Factory aproveita proposições de valor exclusivas, tecnologia de ponta e estratégias centradas no cliente para criar uma experiência gastronômica que vai muito além de servir apenas deliciosos queijos e tamanhos de porção maciços.

The Cheesecake Factory Incorporated (Cake) - Modelo de negócios: Parcerias -chave

Fornecedores e distribuidores de alimentos

O Cheesecake Factory Fontes Ingredientes de vários fornecedores nacionais e regionais:

Categoria de fornecedores	Valor anual de compras	Tipo de contrato
Fornecedores de carne	US $ 42,3 milhões	Acordos de vários anos
Produzir distribuidores	US $ 28,7 milhões	Contratos renováveis ​​anuais
Provedores de laticínios	US $ 19,5 milhões	Contratos de preço fixo

Fabricantes de equipamentos de cozinha comerciais

As principais parcerias de equipamentos incluem:

• Hobart Corporation - Equipamento de cozinha comercial
• AG racional - sistemas de cozinha industrial
• Investimento anual de equipamentos anuais: US $ 3,6 milhões

Parcerias de desenvolvimento imobiliário

Tipo de parceria	Número de locais	Investimento imobiliário anual
Desenvolvedores do shopping center	186 restaurantes	US $ 67,4 milhões
Desenvolvedores de localização independentes	24 restaurantes	US $ 12,9 milhões

Parcerias de fornecedores de tecnologia

As parcerias de tecnologia digital incluem:

• Oracle-Sistemas de ponto de venda
• NCR Corporation - Processamento de pagamento
• Investimento de plataforma de pedidos digitais: US $ 4,2 milhões anualmente

Parcerias de serviço de entrega

Parceiro de entrega	Volume anual de transações	Participação de receita
Doordash	3,2 milhões de pedidos	22% Comissão
Uber come	2,7 milhões de pedidos	25% Comissão

The Cheesecake Factory Incorporated (Cake) - Modelo de negócios: Atividades -chave

Preparação e serviço de comida de restaurante

A partir de 2024, a Cheesecake Factory opera 294 restaurantes com uma equipe de cozinha médio de 25 a 30 funcionários por local. O volume anual de preparação de alimentos atinge aproximadamente 48 milhões de refeições.

Métrica	Valor
Total de restaurantes	294
Funcionários médios da cozinha por local	25-30
Refeições anuais preparadas	48 milhões

Desenvolvimento de menu e inovação culinária

A empresa mantém 264 itens de menu exclusivos Em seus restaurantes, com custos anuais de desenvolvimento de menus estimados em US $ 3,2 milhões.

• Itens de menu atualizados trimestralmente
• Equipe de Pesquisa e Desenvolvimento Culinária de 12 Profissionais
• Teste anual de receitas: aproximadamente 85-90 novos pratos

Gerenciamento de operações de restaurantes

As despesas operacionais anuais para gerenciamento de restaurantes totalizam US $ 687 milhões, com investimentos em tecnologia de US $ 22,4 milhões em sistemas de infraestrutura e gerenciamento digitais.

Categoria de despesa operacional	Investimento anual
Despesas operacionais totais	US $ 687 milhões
Infraestrutura de tecnologia	US $ 22,4 milhões

Marketing de marca e design de experiência do cliente

As despesas de marketing atingem US $ 45,3 milhões anualmente, com marketing digital representando 38% do orçamento total de marketing.

• Orçamento anual de marketing: US $ 45,3 milhões
• Alocação de marketing digital: 38%
• Equipe de design de experiência do cliente: 18 profissionais

Gerenciamento de franquia e expansão

A Cheesecake Factory mantém 294 restaurantes de propriedade da empresa sem operações atuais de franquia. A expansão anual e o desenvolvimento de novos locais custam aproximar US $ 76,5 milhões.

Métrica de expansão	Valor
Total de restaurantes	294
Modelo de propriedade	100% de propriedade da empresa
Investimento anual de expansão	US $ 76,5 milhões

The Cheesecake Factory Incorporated (Cake) - Modelo de negócios: Recursos -chave

Extenso portfólio de restaurantes

A partir do quarto trimestre de 2023, a fábrica de cheesecake opera 294 restaurantes nos Estados Unidos.

Tipo de localização	Número de restaurantes
Restaurantes de propriedade da empresa	294
Restaurantes franqueados	0

Menu proprietário e experiência culinária

A rede de restaurantes mantém Mais de 250 itens de menu com receitas exclusivas desenvolvidas internamente.

Reconhecimento da marca

Receita total para 2023: US $ 2,97 bilhões Capitalização de mercado em janeiro de 2024: US $ 2,86 bilhões

Equipe de culinária e serviço treinado

• Total de funcionários: aproximadamente 35.000
• Salário médio por hora para a equipe de restaurantes: US $ 15,50
• Investimento anual de treinamento de funcionários: US $ 4,2 milhões

Infraestrutura de tecnologia digital

Plataforma digital	Métricas
Usuários de aplicativos móveis	1,3 milhão de usuários ativos
Porcentagem de pedidos on -line	22% do total de vendas

Investimento anual de infraestrutura de tecnologia: US $ 18,5 milhões

The Cheesecake Factory Incorporated (Cake) - Modelo de negócios: proposições de valor

Menu diverso e extenso com vários estilos de cozinha

A fábrica de cheesecake oferece um menu com mais de 250 itens que abrangem várias cozinhas. A partir de 2023, o restaurante apresenta:

Categoria de cozinha	Número de itens de menu
Clássicos americanos	65 itens
Pratos internacionais	55 itens
Entradas especializadas	45 itens
Opções vegetarianas/veganas	35 itens

Grandes tamanhos de porção e qualidade consistente dos alimentos

Os tamanhos médios de parte do item do menu variam entre 1.500-2.000 calorias. As métricas de qualidade dos alimentos incluem:

• 99,5% de consistência de ingredientes em locais
• Auditorias semanais de qualidade do item de menu
• Preparação da cozinha central para padronização

Atmosfera de restaurante exclusiva e experiência gastronômica

Métricas de design de restaurantes a partir de 2024:

Elemento de design	Especificação
Tamanho médio do restaurante	8.000 a 10.000 pés quadrados
Capacidade de assento	300-350 convidados
Orçamento de design de interiores	US $ 1,2 a US $ 1,5 milhão por local

Preços acessíveis para refeições de alta qualidade

Detalhes da estratégia de preços:

• Preço médio de entrada: US $ 16,95- $ 24,50
• Margem de lucro por refeição: 15-18%
• Posicionamento de ponto de preço: jantar casual no meio do prêmio

Ampla gama de opções de sobremesas, especialmente cheesecakes

Composição do menu da sobremesa:

Categoria de sobremesa	Número de opções
Variedades de cheesecake	34 tipos diferentes
Outras sobremesas	22 opções adicionais
Preço médio de sobremesa	$8.95-$12.50

The Cheesecake Factory Incorporated (Cake) - Modelo de Negócios: Relacionamentos do Cliente

Experiências de jantar personalizadas

A fábrica de cheesecake mantém 220 restaurantes de serviço completo em 30 estados. O tamanho médio do restaurante é de 8.500 pés quadrados, com capacidade para 300 clientes. O menu possui mais de 250 itens com opções de personalização.

Métrica da experiência do cliente	Valor
Classificação média de satisfação do cliente	4.2/5
Tempo médio de jantar	75 minutos
Opções de personalização de menu	Mais de 50 modificações por prato

Programa de fidelidade e engajamento digital

A plataforma digital inclui aplicativo móvel com 3,5 milhões de usuários ativos. O programa de fidelidade gera 22% do total de vendas de restaurantes.

• Downloads de aplicativos móveis: 1,2 milhão
• Valor médio do pedido digital: $ 48,50
• Taxa de retenção de membros do programa de fidelidade: 68%

Presença ativa da mídia social

Mídias sociais seguintes a partir de 2024:

Plataforma	Seguidores
Instagram	512,000
Facebook	1,1 milhão
Twitter	287,000

Feedback do cliente e melhoria contínua

Coleção anual de feedback do cliente: 850.000 respostas da pesquisa. Atualizações de menu Frequência: 4 vezes por ano.

Padrões de serviço consistentes em locais

Horário de treinamento de serviço por funcionário: 40 horas por ano. Pontuação de avaliação de compras misteriosas: 4.6/5.

Métrica padrão de serviço	Desempenho
Horário de treinamento da equipe	40 horas/funcionário
Pontuação de consistência do serviço	4.6/5
Taxa de retenção de funcionários	62%

The Cheesecake Factory Incorporated (Cake) - Modelo de Negócios: Canais

Locais de restaurantes para jantar

A partir do quarto trimestre 2023, a fábrica de cheesecake opera 294 restaurantes de serviço completo em 41 estados e Porto Rico. O tamanho médio do restaurante é de aproximadamente 8.500 pés quadrados, com capacidade de assento variando de 250 a 300 clientes.

Tipo de localização	Número de restaurantes	Propagação geográfica
Restaurantes de propriedade da empresa	294	41 Estados dos EUA e Porto Rico
Tamanho médio do restaurante	8.500 pés quadrados	Capacidade de assentos: 250-300

Plataformas de pedidos on -line

A fábrica de cheesecake gera aproximadamente 20 a 25% de suas vendas totais por meio de canais digitais, incluindo pedidos on-line diretos em seu site.

Aplicativo móvel

O aplicativo móvel da empresa foi baixado mais de 3 milhões de vezes, com usuários mensais ativos estimados em 750.000 a partir de 2023.

Métrica de aplicativo móvel	2023 dados
Downloads de aplicativos totais	3,000,000+
Usuários ativos mensais	750,000

Serviços de entrega de terceiros

O Cheesecake Factory faz parceria com várias plataformas de entrega:

• Doordash
• Uber come
• GRUBHUB
• Postmates

A entrega de terceiros contribui com aproximadamente 15 a 18% do total de vendas digitais, com uma receita anual estimada de US $ 75-90 milhões desses canais.

Opções de catering e viagem

Os serviços de catering e viagem representam aproximadamente 10 a 12% da receita total do restaurante. O valor médio da ordem de catering varia entre US $ 250 e US $ 350.

Métrica de catering	Desempenho anual
Porcentagem da receita total	10-12%
Valor médio da ordem de catering	$250-$350

The Cheesecake Factory Incorporated (Cake) - Modelo de negócios: segmentos de clientes

Consumidores de restaurantes casuais

De acordo com o relatório de tendência do consumidor casual de 2023 da Technomic, 68% dos clientes casuais de restaurantes têm entre 25 e 54 anos de idade. O Cheesecake Factory tem como alvo esse segmento com um extenso menu de mais de 250 itens.

Característica do cliente	Percentagem
Faixa etária de 25 a 54	68%
Gasto médio por visita	$27.50
Frequência de visitas a restaurantes	2,3 vezes por mês

Famílias e clientes de grupo

O restaurante atende a refeições familiares com grandes tamanhos de porção e opções de menu amigáveis ​​ao grupo.

• Tamanho médio da parte: 3,5 pessoas
• O segmento de jantar familiar representa 42% da base total de clientes
• Menu oferece aperitivos compartilháveis ​​e grandes tamanhos de porção

Millennials e Gen Z

A National Restaurant Association relata 45% dos millennials e a geração Z preferem restaurantes com diversas opções de menu.

Segmento demográfico	Porcentagem de base de clientes
Millennials (25-40 anos)	32%
Gen Z (18-24 anos)	13%

Demografia de renda média a alta

Renda familiar média do segmento de clientes primários: US $ 85.000 a US $ 125.000 anualmente.

• Faixa de renda familiar: US $ 85.000 - US $ 125.000
• Verificação média por pessoa: $ 35,75
• Orçamento de refeições discricionárias: US $ 250 a US $ 400 mensalmente

Planejadores de eventos corporativos e sociais

O segmento corporativo de catering e eventos gera aproximadamente 15% da receita anual do restaurante.

Tipo de evento	Porcentagem de receita
Catering corporativo	8%
Eventos sociais	7%
Gasto médio de eventos	$675

The Cheesecake Factory Incorporated (Cake) - Modelo de negócios: estrutura de custos

Compras de comida e ingrediente

A partir de 2023, os custos alimentares e ingredientes da fábrica de cheesecake representaram aproximadamente 27,8% do total de vendas de restaurantes, totalizando US $ 528,7 milhões.

Categoria de custo	Despesa anual	Porcentagem de vendas
Ingredientes alimentares	US $ 385,4 milhões	20.3%
Compras de bebida	US $ 143,3 milhões	7.5%

Salários de trabalho e funcionários

Os custos trabalhistas em 2023 totalizaram US $ 933,2 milhões, representando 49,1% do total de vendas de restaurantes.

• Salário médio por hora para a equipe da cozinha: US $ 15,75
• Salário médio por hora para servidores: US $ 12,50
• Contagem total de funcionários: aproximadamente 35.000

Aluguel e manutenção de restaurantes

As despesas de ocupação e manutenção de 2023 foram de US $ 276,5 milhões, representando 14,5% do total de vendas de restaurantes.

Tipo de despesa	Custo anual	Média por restaurante
Aluguel	US $ 198,3 milhões	US $ 1,2 milhão
Manutenção	US $ 78,2 milhões	$475,000

Despesas de marketing e promocionais

Os investimentos em marketing em 2023 totalizaram US $ 87,6 milhões, representando 4,6% do total de vendas de restaurantes.

• Orçamento de marketing digital: US $ 42,3 milhões
• Publicidade tradicional: US $ 31,5 milhões
• Campanhas promocionais: US $ 13,8 milhões

Investimentos de tecnologia e infraestrutura digital

Os gastos com tecnologia para 2023 atingiram US $ 65,4 milhões, representando 3,4% do total de vendas de restaurantes.

Área de investimento em tecnologia	Despesa anual
Plataforma de pedido digital	US $ 24,7 milhões
Infraestrutura de TI	US $ 22,6 milhões
Segurança cibernética	US $ 18,1 milhões

The Cheesecake Factory Incorporated (Cake) - Modelo de negócios: fluxos de receita

Vendas de restaurantes para jantar

Receita anual de vendas de restaurantes para jantar: US $ 2,79 bilhões (2022 ano fiscal)

Categoria de receita	Valor ($)	Porcentagem de vendas totais
Jantar vendas	2,790,000,000	68.5%

Pedidos de viagem e entrega

Receita anual de viagem e entrega: US $ 641 milhões (2022 ano fiscal)

Canais de viagem/entrega	Receita ($)
Plataformas de entrega de terceiros	384,600,000
Ordens de viagem direta	256,400,000

Serviços de catering

Receita anual de catering: US $ 87,3 milhões (ano fiscal de 2022)

• Catering de eventos corporativos
• Catering de festa particular
• Catering de eventos especiais

Mercadoria e vendas de produtos de marca

Receita anual de mercadorias: US $ 12,5 milhões (ano fiscal de 2022)

Categoria de mercadorias	Receita ($)
Mercadoria de marca	7,500,000
Produtos alimentícios embalados	5,000,000

Compras de cartão -presente

Vendas anuais de cartões -presente: US $ 95,6 milhões (2022 ano fiscal)

Canal de vendas de cartões -presente	Receita ($)
Vendas no restaurante	57,360,000
Vendas on -line	38,240,000

The Cheesecake Factory Incorporated (CAKE) - Canvas Business Model: Value Propositions

The core value proposition for The Cheesecake Factory Incorporated centers on delivering a high-quality, comprehensive dining experience that justifies its price point and encourages repeat visits.

The experiential dining component is supported by operating in the upscale casual dining segment, which positions standards closer to fine dining than core casual dining. This experience drives industry-leading unit economics; The Cheesecake Factory restaurants achieved average unit volumes (AUVs) of approximately $12.5 million for the full year 2025 outlook, up from approximately $12.4 million in fiscal 2024.

The extensive menu caters to diverse tastes, maintaining a large selection that helps drive sales without relying on discounting. The menu features more than 250 menu items, which are updated twice a year to keep the offering fresh. For instance, the Winter 2025 menu update added 23 items across various categories.

Signature cheesecakes serve as a powerful dessert draw and a key differentiator. As of fiscal 2024, The Cheesecake Factory Incorporated offered approximately 45 varieties of proprietary cheesecake and other desserts, with dessert sales representing approximately 17% of The Cheesecake Factory sales during that year. A new dessert, the Peach Perfect with Raspberry Drizzle, was introduced in July 2025.

Perceived value is reinforced by uncompromising quality and large portion sizes, which allow for sharing and leftovers. The average check for The Cheesecake Factory restaurants was reported at $31 in Q2 2025. The success of this value proposition is reflected in the brand's operational performance, with comparable sales at The Cheesecake Factory restaurants increasing 1.2% year-over-year in Q2 2025.

The company has successfully translated its in-restaurant quality to off-premise convenience. For Q2 2025, the off-premise channel accounted for 21% of total revenue, with average weekly off-premise sales reaching $50.0 million. This channel grew to represent 22% of total revenue in Q1 2025.

Here's a quick look at how The Cheesecake Factory's core brand unit economics compare to its multi-brand portfolio average, illustrating the strength of the main concept's value delivery:

Metric	The Cheesecake Factory (TCF) Restaurant	Fox Restaurant Concepts (FRC) Brands Average
Average Unit Volume (AUV) - Q2 2025	$12.3 million	Approximately $6.4 million (2024)
Off-Premise Sales as % of Total Revenue - Q2 2025	21%	Not separately specified
Average Check Size	$31	Not separately specified

The Cheesecake Factory Incorporated (CAKE) - Canvas Business Model: Customer Relationships

You're focused on how The Cheesecake Factory Incorporated maintains its premium position in casual dining, and honestly, the answer lies in how they manage the guest experience from the moment they walk in until they get that follow-up email. It's a high-touch, high-volume operation, which is tough to pull off consistently.

Focus on absolute guest satisfaction and exceptional hospitality

The core value here is uncompromising quality in food and service, which management ties directly to justifying premium pricing and maintaining traffic. For fiscal year 2025, The Cheesecake Factory Incorporated projects consolidated sales of approximately $3.76 billion. The in-restaurant experience is clearly working, as the flagship brand delivered positive comparable sales of 0.3% year-over-year in the third quarter of fiscal 2025, even while the broader environment was challenging. This commitment to quality is reflected in their unit economics; the 4-wall restaurant margin hit 18.5% in the second quarter of 2025, which is the highest level recorded in 8 years. Furthermore, the restaurant-level profit margin for The Cheesecake Factory increased 60 basis points year-over-year to 16.3% in Q3 2025. The company also earned a spot on FORTUNE Magazine's "100 Best Companies to Work For®" list for the twelfth consecutive year in 2025, suggesting internal satisfaction supports external hospitality.

Cake Rewards loyalty program for repeat visitation and data capture

The Cheesecake Rewards program, launched nationally in mid-2023, is a key tool for driving frequency and capturing customer data. The goal is clear: take the average customer, who visits four to six times a year, and use the program to encourage one or two extra visits. Management noted that membership acquisition has exceeded expectations so far. Members show tangible benefits to the business, including higher check averages, higher frequency, and higher satisfaction scores. The company is actively developing a dedicated rewards app to further personalize offers.

Here are the key metrics tied to the loyalty strategy:

• Average customer visits per year: four to six.
• Target incremental visits from Rewards members: one or two.
• Program benefit: Access to online reservations and a free slice of cheesecake on birthdays.
• Development focus: Dedicated mobile app for enhanced engagement.

High-touch, full-service dining experience in-restaurant

The full-service model is supported by industry-leading unit volumes, which indicate strong guest acceptance of the experience. The average unit volume (AUV) for The Cheesecake Factory restaurants reached nearly $12.8 million in the second quarter of 2025, and annualized unit volumes averaged over $12 million in Q3 2025. The average check size for guests is $31. This high-volume performance is a direct result of the in-restaurant execution.

Digital engagement via direct online ordering and social media

Digital channels are a significant, managed part of the customer relationship, moving beyond the four walls of the restaurant. Off-premise sales accounted for 22% of total revenue in Q1 2025 and were 21% of the mix in Q2 2025. To put that in perspective, The Cheesecake Factory's off-premise average weekly sales stand at $50,000, which substantially exceeds competitors like Olive Garden at $24,900. Brand awareness is also driven digitally; the company outpaces its peer group in social media followers per million dollars of sales, boasting over 1.2 million Instagram followers as of its Q1 2025 presentation.

Consistent food quality across all locations via scratch cooking

Consistency is ensured by centralized production for key items. The bakery division operates two facilities to produce cheesecakes and other baked goods for all restaurants and licensees. The menu itself is extensive, featuring about 225 items, with the dessert menu offering 57 varieties of cheesecakes and desserts. Dessert sales alone represented 17% of total sales in fiscal year 2024.

Here is a comparison of key operational and digital metrics for The Cheesecake Factory restaurants:

Metric	Value (Latest Available 2025 Data)	Period/Context
Comparable Sales Growth	0.3%	Q3 2025
Annualized Unit Volume (AUV)	Over $12 million	Q3 2025
Average Check	$31	General Metric
Off-Premise Sales Mix	22%	Q1 2025
Off-Premise Average Weekly Sales	$50,000	General Metric
Restaurant-Level Profit Margin	16.3%	Q3 2025

Finance: draft the Q4 2025 customer traffic projection by next Tuesday.

The Cheesecake Factory Incorporated (CAKE) - Canvas Business Model: Channels

The distribution network for The Cheesecake Factory Incorporated relies on a mix of company-owned physical locations, international licensing, and digital off-premise ordering capabilities to reach its customer base.

The core physical presence is anchored by the company-owned and operated restaurants. As of the first quarter of fiscal 2025, The Cheesecake Factory Incorporated operated a total of 358 restaurants across the United States and Canada, which includes all its brands. Specifically for The Cheesecake Factory brand, there were 215 company-owned locations as of April 1, 2025.

Channel Metric	Count (As of Q1 2025)
The Cheesecake Factory Company-Owned Locations	215
Total Company-Operated Locations (All Brands)	358
The Cheesecake Factory International Licensed Locations	33

Off-premise dining is a significant and growing channel. For the first quarter of fiscal 2025, this channel accounted for 22% of total revenue. Total revenues for Q1 2025 were reported at $927.2 million. The average weekly sales for off-premise dining at The Cheesecake Factory restaurants reached $50,000 in Q1 2025, which substantially exceeds competitors.

Direct digital ordering is facilitated through proprietary technology. The Cheesecake Factory Incorporated supports takeout and delivery through its direct online ordering system and a dedicated mobile app. The company also benefits from its Cheesecake Rewards program, which contributes to incremental sales at its locations.

For global reach, The Cheesecake Factory Incorporated utilizes licensing agreements. As of the end of Q1 2025, 33 The Cheesecake Factory restaurants operated internationally under these agreements. These licensees purchase bakery products branded under The Cheesecake Factory mark from the company. The company receives initial development fees, site and design fees, and ongoing royalties based on the licensees' restaurant sales.

Expanded reach beyond direct and licensed operations is achieved through partnerships with third-party delivery platforms. This complements the direct digital channels, ensuring broad availability for off-premise orders.

• The Cheesecake Factory brand reported industry-leading average unit volumes (AUVs) of $12.3 million in fiscal 2024.
• The company plans to open as many as 25 new restaurants across its portfolio in fiscal 2025, including three to four new The Cheesecake Factory restaurants.
• The average check size at The Cheesecake Factory positions it in the upper-middle tier of casual dining chains at $31.

Finance: draft 13-week cash view by Friday.

The Cheesecake Factory Incorporated (CAKE) - Canvas Business Model: Customer Segments

You're mapping out the customer base for The Cheesecake Factory Incorporated (CAKE) as of late 2025, and it's not just one group; it's a portfolio of distinct diners across its various concepts. The core customer segment for the flagship brand is the broad demographic of casual diners and families seeking variety.

This segment is characterized by a desire for an extensive menu offering, which is why the main concept features about 225 items. These guests are generally willing to trade up for an elevated experience within the casual dining space, positioning them as upper-middle class consumers willing to pay a $31 average check. This check average places The Cheesecake Factory restaurants in the upper-middle tier of casual dining chains.

Another critical, high-value segment is the dessert enthusiasts specifically seeking the signature cheesecakes. This is the namesake draw, supported by two dedicated bakery production facilities that produce 57 varieties of cheesecakes and other baked goods. Dessert sales remain a significant contributor, representing 17% of total sales in the last fiscal year.

We infer a segment of corporate and group catering customers based on the strong performance of off-premise sales. This channel accounted for 22% of total revenue in Q1 2025 and remained steady at 21% of the mix in Q2 2025. The average weekly sales generated from off-premise orders hit $50,000 per location, substantially exceeding competitors like Olive Garden at $24,900. This indicates a reliable base of customers utilizing the brand for larger, non-dine-in occasions, including catering.

The company is actively cultivating a separate, younger, and more health-conscious customer base through its subsidiary brands, particularly Flower Child, which targets younger, health-conscious diners. This concept specializes in customizable, plant-forward, chef-constructed meals featuring locally-sourced, all-natural, and organic ingredients. This segment visits more frequently; Flower Child customers may visit multiple times a week, contrasting with the four or five times a year for the main brand. The success of this strategy is visible in the financials, with Flower Child sales soaring 31.4% in Q3 2025, following $48.2 million in revenue in Q2 2025. The Cheesecake Factory Incorporated plans to grow the Flower Child brand at a rate of approximately 20% annually in unit count.

Here's a quick comparison of the revenue contribution and growth profile across the main concepts as of mid-2025:

Customer Segment/Brand Focus	Q2 2025 Sales (Millions USD)	Q3 2025 Comparable Sales Growth (YoY)	Targeted Annual Unit Growth Rate
The Cheesecake Factory Restaurants	$683.3	0.3%	2-3%
Flower Child (Health-Conscious)	$48.2	31.4% (Sales Growth)	Approximately 20%
North Italia (Upscale Italian)	$90.8	16.1% (Sales Growth)	Approximately 20%

The overall strategy involves segmenting the market by occasion and dietary preference. You have the destination diner seeking the full, extensive experience at the flagship, the convenience-driven off-premise customer, and the frequent, health-focused patron at the FRC concepts. The flagship brand is projected to have average unit volumes of approximately $12.5 million for fiscal year 2025.

Finance: draft 13-week cash view by Friday.

The Cheesecake Factory Incorporated (CAKE) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving The Cheesecake Factory Incorporated's operations as of late 2025. Honestly, managing these costs is what separates the strong concepts from the rest in this environment.

Cost of sales (food and beverage) subject to low to mid-single-digit inflation

The management team is actively managing the cost of goods sold (COGS). They projected a full-year 2025 environment of low- to mid-single digit inflation for food and beverage inputs. The operational focus is clearly paying off, as the 4-wall restaurant margin for The Cheesecake Factory brand specifically reached 18.5% in the second quarter of 2025, an increase of 80 basis points year-over-year. This margin improvement is key to absorbing input cost pressures.

Labor costs, with ongoing focus on productivity improvements

Labor remains a significant cost center, but The Cheesecake Factory Incorporated is seeing positive trends from its focus on efficiency. For the second quarter of 2025, labor costs as a percentage of revenues for the company decreased to 34.9% from 35.1% in the second quarter of 2024. Management specifically highlighted year-over-year improvements in labor productivity, wage management, and staff retention as drivers of this margin performance. It's all about getting more output from the same or fewer hours worked, defintely.

Capital expenditures of $190 million to $210 million for 2025 unit growth

The aggressive expansion plan requires substantial upfront investment. The Cheesecake Factory Incorporated estimates its capital expenditures for fiscal year 2025 to be in the range of $190 million to $210 million to support the planned unit growth. This investment is fueling the goal of opening as many as 25 new restaurants across the portfolio in 2025. Some reports cite the range as $190 million and $200 million.

Here's a quick look at the planned unit growth driving that CapEx:

• Total new restaurants planned for 2025: up to 25
• The Cheesecake Factory locations targeted: up to four
• North Italia locations targeted: six
• Flower Child locations targeted: six
• Fox Restaurant Concepts (FRC) restaurants targeted: nine

Occupancy costs for premium, high-traffic real estate locations

The company's strategy relies on securing high-visibility, high-traffic sites, which naturally translates to higher occupancy costs. The Cheesecake Factory Incorporated believes operating in premier locations contributes to the continuing customer appeal and helps achieve sales per square foot metrics that are among the highest of any publicly-held full-service restaurant company. While a total occupancy cost figure isn't explicitly stated for 2025, the commitment to this real estate tier is a fixed, high component of the cost structure.

Pre-opening costs and new unit inefficiencies for 25 new restaurants

Opening a large number of new units, especially across multiple concepts, creates temporary, non-recurring costs. For the 2025 plan to open as many as 25 new restaurants, The Cheesecake Factory Incorporated estimated preopening expenses to be approximately $34 million. Management noted caution regarding margin expansion due to these increased pre-opening costs and new unit inefficiencies.

You can see how these major cost buckets stack up against the company's overall revenue projection for context:

Cost Component	2025 Financial Data/Projection
Projected Capital Expenditures (CapEx)	$190 million to $210 million (or $190-$200 million)
Estimated Pre-opening Expenses	Approximately $34 million
Labor Cost as % of Revenue (Q2 2025 vs. Q2 2024)	34.9% vs. 35.1%
Projected Food/Beverage Inflation	Low- to mid-single digit
Targeted New Unit Openings	As many as 25

Finance: draft 13-week cash view by Friday.

The Cheesecake Factory Incorporated (CAKE) - Canvas Business Model: Revenue Streams

You're looking at the engine room of The Cheesecake Factory Incorporated's financial performance, specifically where the money actually comes in. It's not just one stream; it's a collection of flows, some massive, some smaller but strategic.

The in-restaurant dining sales remain the core revenue driver. For the first quarter of fiscal 2025, total sales at The Cheesecake Factory restaurants hit $673 million. This is the bread and butter, the primary reason for the brand's existence.

The shift in how people eat means off-premise is a significant, measurable part of that core. For Q1 2025, off-premise sales, covering takeout and delivery, accounted for 22% of The Cheesecake Factory Incorporated's revenue. This is up substantially from previous years, showing a permanent change in guest behavior.

Desserts are a distinct, high-margin revenue component. Dessert sales, driven by the two bakery production facilities, consistently represent 17% of total sales.

The global footprint adds another layer through licensing fees. As of the latest reports, The Cheesecake Factory Incorporated has 35 international franchised locations operating under licensing agreements.

Finally, the bakery division supports external markets. Wholesale bakery sales to third-party customers generated $12.7 million in external bakery sales during Q1 2025 alone.

Here's a quick look at how these major components stacked up based on the latest reported figures:

Revenue Stream Component	Latest Reported Metric/Amount
In-restaurant Dining Sales (Q1 2025)	$673 million
Off-premise Sales (as % of Q1 2025 Revenue)	22%
Dessert Sales (as % of Total Sales)	17%
International Licensed Locations	35
Wholesale Bakery Sales (Q1 2025 External)	$12.7 million

You can see the scale difference; the restaurant operations dwarf the wholesale bakery, but both contribute to the overall top line. The company also has other revenue sources from its other concepts like North Italia and Flower Child, which are part of the 'Other FRC' segment, but focusing just on the specified streams, this is the breakdown.

The key revenue drivers beyond the core dining experience include:

• Dessert Sales Contribution: Consistently 17% of total sales.
• International Licensing Base: 35 international The Cheesecake Factory® restaurants.
• Bakery External Sales: $12.7 million in Q1 2025.

If onboarding takes 14+ days, churn risk rises, but for revenue streams, consistency in the core business is what matters most right now. Finance: draft 13-week cash view by Friday.