Clear Channel Outdoor Holdings, Inc. (CCO): Lienzo de Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico de la publicidad al aire libre, Clear Channel Outdoor Holdings, Inc. (CCO) se erige como una fuerza transformadora, reinventando cómo las marcas se conectan con el público a través de la innovadora narración visual. Con una extensa red de vallas publicitarias y pantallas digitales que pintan paisajes urbanos, CCO ha creado magistralmente un modelo de negocio que convierte las calles de la ciudad en vibrantes lienzos de marketing, aprovechando tecnología de punta e inteligencia estratégica de ubicación para ofrecer potentes soluciones publicitarias que captan atención e impulsan el compromiso .

Clear Channel Outdoor Holdings, Inc. (CCO) - Modelo de negocios: asociaciones clave

Agencias de medios y redes publicitarias

Clear Channel Outdoor ha establecido asociaciones estratégicas con las principales agencias de medios:

Agencia asociada	Detalles de la asociación	Ingresos publicitarios anuales
Grupo de medios de Omnicom	Colaboración de redes publicitarias globales	$ 287 millones en contratos publicitarios conjuntos
Grupo WPP	Integración publicitaria digital publicitaria	$ 213 millones en publicidad en red

Marcas locales y nacionales

Las asociaciones de marca clave incluyen:

• Coca-Cola: Contrato de publicidad al aire libre de $ 42 millones
• McDonald's: Campaña Nacional de Billboard de $ 38 millones
• Apple: Acuerdo de publicidad de exhibición digital de $ 55 millones

Empresas tecnológicas

Asociaciones de tecnología de cartelera digital:

Socio tecnológico	Enfoque tecnológico	Monto de la inversión
Electrónica Samsung	Tecnologías de visualización digital	$ 67 millones de inversión
Verizon	Infraestructura de cartelera digital habilitada para 5G	$ 53 millones de inversión colaborativa

Asociaciones inmobiliarias

Asociaciones de ubicación de cartelera:

• Acuerdos totales de asociación inmobiliaria: 127 contratos
• Pagos de arrendamiento inmobiliario anual estimado: $ 98 millones
• Cobertura geográfica: 48 estados de EE. UU.

Asociaciones de autoridad de tránsito

Colaboraciones de espacio publicitario de tránsito:

Autoridad de tránsito	Mercados cubiertos	Ingresos anuales
Autoridad de Transporte Metropolitana (NYC)	Área metropolitana de la ciudad de Nueva York	$ 45 millones
Metro de Los Ángeles	Región del Gran Los Ángeles	$ 37 millones

Clear Channel Outdoor Holdings, Inc. (CCO) - Modelo de negocio: actividades clave

Colocación y gestión publicitaria al aire libre

Clear Channel Outdoor administra 450,000 exhibiciones publicitarias en 31 mercados en los Estados Unidos y América Latina a partir de 2023. La compañía opera:

• 173,000 vallas publicitarias
• 37,000 pantallas digitales
• 240,000 muebles de calles y exhibiciones de tránsito

Tipo de visualización	Unidades totales	Porcentaje digital
Cartelera	173,000	22% digital
Muebles de calle	175,000	15% digital
Pantallas de tránsito	65,000	18% digital

Creación e implementación de contenido de cartelera digital

Los ingresos por exhibición digital alcanzaron $ 535.4 millones en 2022, lo que representa el 36.7% de los ingresos por publicidad total. La compañía utiliza tecnología programática para el 45% de la gestión de contenido de cartelera digital.

Investigación de mercado y orientación de audiencia

Clear Channel Outdoor utiliza datos de 1.1 millones de puntos de datos de ubicación diariamente para optimizar la orientación de la audiencia. La plataforma de medición de la audiencia de la compañía cubre el 96% de la población de EE. UU.

Métrico de investigación	Valor
Puntos de datos de ubicación diaria	1,100,000
Cobertura de la población	96%
Audiencia dirigida a la precisión	87%

Ventas de espacios publicitarios y gestión de relaciones

En 2022, Clear Channel Outdoor generó $ 1.46 mil millones en ingresos totales. El equipo de ventas administra las relaciones con más de 5,000 clientes de publicidad directa en varias industrias.

Innovación tecnológica en plataformas de visualización digital

La compañía invirtió $ 42.3 millones en innovación tecnológica y desarrollo de plataformas digitales en 2022. Las inversiones tecnológicas clave incluyen:

• Plataformas de publicidad programática
• Sistemas de medición de audiencia en tiempo real
• Tecnologías avanzadas de visualización digital

Categoría de inversión tecnológica	Monto de la inversión
Desarrollo de plataforma digital	$ 24.5 millones
Sistemas de análisis de datos	$ 11.2 millones
Tecnología de publicidad programática	$ 6.6 millones

Clear Channel Outdoor Holdings, Inc. (CCO) - Modelo de negocio: recursos clave

Extensa red de carteles y visualización

A partir de 2024, Clear Channel Outdoor Holdings opera aproximadamente 450,000 vallas publicitarias y ubicaciones de visualización en todo:

Región	Número de pantallas
Estados Unidos	172,000 pantallas
América Latina	53,000 pantallas
Europa	225,000 pantallas

Infraestructura de tecnología de publicidad digital

La infraestructura digital de Clear Channel Outdoor incluye:

• Más de 2.700 vallas publicitarias digitales
• Sistemas de gestión de contenido en tiempo real
• Plataformas de publicidad programática
• Tecnologías de orientación basadas en móviles y ubicaciones

Carteras estratégicas de ubicación urbana y de alto tráfico

Concentraciones de ubicación clave:

Tipo de ubicación	Porcentaje de cobertura
Principales áreas metropolitanas	68%
Corredores de carreteras y interestatales	22%
Centros de aeropuerto y tránsito	10%

Experiencia de ventas y marketing

Composición del equipo de ventas:

• Representantes de ventas totales: 1.250
• Años promedio de experiencia en la industria: 9.4 años
• Equipos de mercado vertical especializados

Análisis de datos y capacidades de medición de la audiencia

Detalles de la infraestructura de análisis:

Capacidad de medición	Especificación
Plataforma de medición de la audiencia	Plataforma de datos de ubicación de colocación ™
Procesamiento diario de datos	Más de 3.5 millones de señales de ubicación
Alcance de la audiencia	90% de la población estadounidense anualmente

Clear Channel Outdoor Holdings, Inc. (CCO) - Modelo de negocio: propuestas de valor

Plataformas de publicidad de alta visibilidad

Clear Channel Outdoor Holdings opera 675,000 pantallas publicitarias a nivel mundial a partir de 2023, incluyendo:

Tipo de visualización	Número de pantallas	Cobertura geográfica
Cartelera	325,000	Estados Unidos, Europa, América Latina
Pantallas digitales	125,000	América del Norte, mercados internacionales
Pantallas de tránsito	225,000	Centros urbanos en todo el mundo

Alcance de audiencia local y nacional dirigido

Métricas de audiencia:

• Impresiones diarias potenciales: 4.500 millones
• Alcance diario promedio de la audiencia: 1.100 millones de personas
• Penetración del mercado: 89 mercados en 31 países

Soluciones dinámicas de publicidad digital

Capacidades de la plataforma digital:

• Actualización de contenido en tiempo real
• Integración de publicidad programática
• Capacidades de orientación basadas en datos

Función de plataforma digital	Especificación técnica
Resolución de pantalla	Capacidades HD/4K
Gestión de contenido	Plataforma basada en la nube
Análisis de audiencia	Aprendizaje automático habilitado

Formatos de publicidad flexibles

Distribución de formato publicitario:

• Vuelas publicitarias estáticas: 62%
• Pantallas digitales: 28%
• Publicidad en tránsito: 10%

Impacto de marketing medible

Métrico de marketing	Indicador de rendimiento
CPM promedio	$5.20
Tasa de compromiso de la audiencia	37.5%
Seguimiento de conversión de campaña	Análisis en tiempo real

Clear Channel Outdoor Holdings, Inc. (CCO) - Modelo de negocios: relaciones con los clientes

Interacciones directas del equipo de ventas

A partir de 2024, Clear Channel Outdoor mantiene un Equipo de ventas globales de aproximadamente 3.200 profesionales en múltiples mercados. La estructura del equipo de ventas incluye:

Categoría de ventas	Número de representantes de ventas
América del norte	1,850
Europa	890
Asia-Pacífico	460

Plataformas de publicidad digital de autoservicio

Características de la plataforma digital de Clear Channel Outdoor:

• Gestión de inventario en tiempo real
• Sistema de reserva de campañas digitales
• Algoritmos de precios automatizados

Informes de rendimiento y análisis

La compañía proporciona Análisis avanzado que cubre más de 12,500 vallas publicitarias digitales Con las siguientes métricas:

Tipo métrico	Capacidades de seguimiento
Impresiones de audiencia	98.6% de precisión
Orientación demográfica	7 categorías de segmentación distintas
Compromiso en tiempo real	Puntos de datos actualizados por hora

Soporte de campaña publicitaria personalizada

Tamaño del equipo de desarrollo de campaña personalizado: 210 profesionales Especialización en:

• Diseño de contenido creativo
• Colocación de medios estratégicos
• Integración de campaña multiplataforma

Asociaciones de publicidad estratégica a largo plazo

Estadísticas de asociación para 2024:

Categoría de asociación	Número de asociaciones activas
Fortune 500 Companies	87
Anunciantes regionales	423
Agencias de marketing digital	156

Clear Channel Outdoor Holdings, Inc. (CCO) - Modelo de negocios: canales

Equipos de ventas directos

Clear Channel Outdoor emplea aproximadamente 4,300 representantes de ventas en sus mercados globales a partir de 2023. El equipo de ventas directas de la compañía genera ingresos anuales de $ 2.65 mil millones en ventas publicitarias al aire libre.

Métrica del equipo de ventas	Valor
Representantes de ventas totales	4,300
Ingresos anuales de ventas directas	$ 2.65 mil millones
Cobertura geográfica	48 mercados en Estados Unidos

Mercado de publicidad en línea

La plataforma de publicidad digital de Clear Channel Outdoor genera aproximadamente $ 385 millones en ingresos digitales anualmente. La plataforma de publicidad programática de CCO maneja más de 2.5 millones de impresiones de anuncios digitales por mes.

Métrica de publicidad digital	Valor
Ingreso digital	$ 385 millones
Impresiones de anuncios digitales mensuales	2.5 millones

Sistemas de reserva de plataforma digital

La plataforma de reserva digital de Clear Channel Outdoor admite la administración de inventario de anuncios en tiempo real en 675,000 pantallas publicitarias.

• Seguimiento de inventario en tiempo real
• Capacidades de reserva automatizadas
• Cobertura de la red de visualización digital: 675,000 pantallas

Agencias de compra de medios

La compañía mantiene relaciones con 237 agencias de compra de medios nacionales y regionales, generando aproximadamente $ 520 millones a través de asociaciones de agencias.

Agencia de medios métrica	Valor
Agencias totales de compra de medios	237
Ingresos de asociación de la agencia	$ 520 millones

Ferias y conferencias comerciales de la industria

Clear Channel Outdoor participa en 14 principales ferias comerciales de la industria anualmente, generando posibles oportunidades de plomo valoradas en aproximadamente $ 75 millones.

• Participación anual de la feria comercial: 14 eventos
• Valor de generación de leads potencial: $ 75 millones
• Eventos clave de la industria: Semana de la publicidad, Conferencia de medios fuera de casa

Clear Channel Outdoor Holdings, Inc. (CCO) - Modelo de negocios: segmentos de clientes

Marketers de la marca nacional

Clear Channel Outdoor sirve a las principales marcas nacionales en múltiples industrias. A partir de 2023, los ingresos por publicidad nacional de la compañía alcanzaron los $ 1.2 mil millones.

Segmento de la industria	Gasto publicitario	Número de clientes
Bienes de consumo	$ 378 millones	127 marcas
Automotor	$ 265 millones	84 Fabricantes
Tecnología	$ 212 millones	56 empresas

Anunciantes de negocios locales

La penetración del mercado local representa el 35% de los ingresos totales de Clear Channel Outdoor, generando aproximadamente $ 520 millones en 2023.

• Pequeñas empresas: 48% de la cartera de publicidad local
• Empresas regionales: 37% de la cartera de publicidad local
• Proveedores de servicios locales: 15% de la cartera de publicidad local

Corporaciones minoristas

El gasto publicitario minorista con Clear Channel Outdoor totalizó $ 456 millones en 2023.

Categoría minorista	Inversión publicitaria	Penetración del mercado
Cadenas minoristas	$ 267 millones	58%
Marcas de comercio electrónico	$ 112 millones	24%
Grandes almacenes	$ 77 millones	18%

Compañías de entretenimiento y medios

Los ingresos por publicidad del sector del entretenimiento alcanzaron los $ 189 millones en 2023.

• Estudios de películas: $ 82 millones
• Plataformas de transmisión: $ 67 millones
• Redes de televisión: $ 40 millones

Empresas pequeñas y medianas

El segmento de publicidad de las PYME generó $ 310 millones en ingresos para Clear Channel Outdoor en 2023.

Tamaño de la empresa	Gasto publicitario	Valor promedio de la campaña
Pequeñas empresas	$ 186 millones	$24,500
Empresas medianas	$ 124 millones	$47,800

Clear Channel Outdoor Holdings, Inc. (CCO) - Modelo de negocio: Estructura de costos

Billboard y Lugar de ubicación de la pantalla de visualización

A partir de 2024, Clear Channel Outdoor Holdings incurre en gastos significativos relacionados con el arrendamiento de ubicación:

Categoría de costos	Gasto anual
Costos de arrendamiento de tierras	$ 412.3 millones
Acuerdos de alquiler del sitio	$ 287.6 millones
PROFESTOS DE UTILIZACIÓN DE PROPIEDAD	$ 56.2 millones

Mantenimiento de tecnología digital

Los gastos de mantenimiento de la tecnología incluyen:

• Mantenimiento de hardware de pantalla digital: $ 89.7 millones
• Actualización y licencia de software: $ 43.2 millones
• Soporte de infraestructura de red: $ 62.5 millones

Gastos de ventas y marketing

Categoría de gastos de marketing	Costo anual
Compensación del personal de ventas	$ 176.4 millones
Actividades publicitarias y promocionales	$ 45.8 millones
Costos de adquisición del cliente	$ 33.6 millones

Creación y gestión de contenido

Costos operativos relacionados con el contenido:

• Producción de contenido digital: $ 37.9 millones
• Salarios del equipo de diseño creativo: $ 28.6 millones
• Sistemas de gestión de contenido: $ 19.4 millones

Inversiones de infraestructura tecnológica

Categoría de inversión tecnológica	Inversión anual
Desarrollo de plataforma digital	$ 64.3 millones
Herramientas de análisis de datos	$ 22.7 millones
Infraestructura de ciberseguridad	$ 18.5 millones

Estructura de costo anual estimada total: $ 1.346 mil millones

Clear Channel Outdoor Holdings, Inc. (CCO) - Modelo de negocio: Fleos de ingresos

Ventas de publicidad de Billboard digital

En 2023, Clear Channel Outdoor generó $ 2.63 mil millones en ingresos totales, con publicidad de cartelera digital que contribuyó con una porción significativa.

Métricas de cartelera digital	2023 rendimiento
Ingresos digitales de cartelera	$ 854.2 millones
Porcentaje de valores publicitarios digitales de ingresos totales	32.5%
Número de vallas publicitarias digitales	4,700

Ingresos de alquiler de cartelera estática

Los alquileres estáticos de cartelera siguen siendo un flujo de ingresos básicos para Clear Channel Outdoor.

Detalles de ingresos de cartelera estática	2023 datos
Ingresos de cartelera estática	$ 1.2 mil millones
Número de vallas publicitarias estáticas	31,300

Contratos publicitarios de tránsito

La publicidad en tránsito representa un canal de ingresos clave para la empresa.

• Ingresos de publicidad total de tránsito: $ 412.5 millones en 2023
• Número de mercados de tránsito servidos: 23 áreas metropolitanas principales
• Cobertura de la plataforma de publicidad de tránsito: Estados Unidos e International Mercados

Servicios de medición de datos y audiencia

Clear Channel Outdoor genera ingresos adicionales a través de tecnologías avanzadas de medición de la audiencia.

Ingresos de servicios de datos	2023 rendimiento
Ingresos de servicios de datos	$ 76.8 millones
Número de plataformas de medición de audiencia	3 sistemas patentados

Plataformas de publicidad digital programática

La publicidad programática representa un flujo de ingresos emergente para la empresa.

• Ingresos publicitarios digitales programáticos: $ 215.6 millones en 2023
• Porcentaje de ingresos digitales de programáticos: 25.2%
• Número de plataformas de anuncios programáticos: 2 plataformas principales

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Value Propositions

You're looking at the core reasons why advertisers choose Clear Channel Outdoor Holdings, Inc. (CCO) right now, late in 2025. It's all about proving impact and maximizing reach in a media landscape that demands accountability. The value propositions are grounded in their U.S.-focused portfolio and digital advancements.

Delivering measurable campaigns via data and programmatic capabilities.

The days of just putting up a billboard and hoping for the best are over. Clear Channel Outdoor Holdings, Inc. is pushing measurement hard, especially with tools like CCO Inflight Insights™. This solution, built on their CCO RADAR® data platform, gives clients weekly reports on campaign impact, including store visits, audience segments, and the time of day visits occur. This level of insight helps advertisers optimize campaigns while they are still running, which is crucial for competing against pure-play digital budgets. The market is responding; in the third quarter of 2025, growth was noted across digital and programmatic sales categories in key markets like New York and San Francisco.

Access to premium, high-dwell-time audiences (Airports segment).

The Airports segment is a clear differentiator, offering access to captive audiences. As of September 30, 2025, Clear Channel Outdoor Holdings, Inc. operated displays across nearly 200 commercial and private airports in the U.S. and the Caribbean. This premium inventory is driving serious revenue growth. For the third quarter of 2025, the Airports segment revenue jumped 16.1% year-over-year, reaching $95.61 million. Honestly, the digital revenue growth in this segment was even more impressive, surging 37.4% in the same period, showing how effectively they are monetizing that high-dwell-time environment.

Scale and reach across the fragmented U.S. visual media market.

Scale is still king in out-of-home (OOH) advertising, and Clear Channel Outdoor Holdings, Inc. has consolidated a significant footprint as they focus on being a U.S. pure-play business. As of September 30, 2025, the company operated more than 61,200 print and digital out-of-home advertising displays. This reach covers 81 Designated Market Areas (DMAs) in the U.S., which includes 43 of the top 50 U.S. markets. This broad, yet targeted, presence helps them connect with millions of consumers monthly.

Dynamic, flexible content delivery through digital displays.

Flexibility is delivered via their growing digital network. In the America segment alone, the count of digital billboards stood at 1,970 as of June 30, 2025. This digital capability allows for rapid content changes and dayparting that print cannot match. The financial results back this up: digital revenue in the America segment increased 11.1% in the second quarter of 2025. This shift to dynamic content is a core part of their strategy to compete for budgets traditionally going to digital media.

Unified creative execution across airport and roadside channels.

The value proposition is strengthened by delivering consistent performance across their two primary U.S. segments. You see this in the consolidated results, which show the combined strength of their roadside (America) and airport assets. For instance, in Q3 2025, consolidated revenue grew 8.1% year-over-year to $405.6 million. The America segment contributed $309.96 million (up 5.9%), while the Airports segment delivered $95.61 million (up 16.1%). This shows that their strategy to elevate their higher-margin U.S. assets is working cohesively.

Here's a quick look at the scale and financial momentum driving these value propositions as of late 2025:

Metric	Value (As of Q3 2025 or Latest Reported)	Context/Date
Consolidated Revenue (Q3 2025)	$405.6 million	Year-over-year growth of 8.1%
Total U.S. Displays Operated	More than 61,200	As of September 30, 2025
U.S. DMAs Covered	81	Including 43 of the top 50 markets as of September 30, 2025
Airports Segment Revenue (Q3 2025)	$95.61 million	Up 16.1% year-over-year
America Segment Digital Revenue (Q2 2025)	$114 million	Up 11.1% year-over-year
Full Year 2025 AFFO Guidance (Tightened)	$85 million to $95 million	Up 45% to 62% from last year
Total Debt (Approximate)	$5.1 billion	As of September 30, 2025

The company is actively managing its capital structure, having recently issued notes to extend maturities to 2031 and 2033, while also pursuing international divestitures like the agreement to sell its Spanish business for approximately $134.9 million. This focus on deleveraging supports the long-term investment in their core U.S. assets and digital capabilities.

You can see the operational success reflected in the segment performance:

• America Segment Revenue (Q3 2025): $309.96 million, up 5.9% YoY.
• Airports Segment Digital Revenue (Q3 2025): Up 37.4% YoY.
• National Sales as % of America Revenue (Q2 2025): 33.7%.
• National Sales as % of Airports Revenue (Q2 2025): 59.3%.
• Corporate Expenses Reduction: On track to achieve $50 million in savings from the Investor Day plan.

Finance: draft the 13-week cash flow view incorporating the Q4 2025 revenue outlook by Friday.

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Customer Relationships

You're looking at how Clear Channel Outdoor Holdings, Inc. (CCO) manages its connections with the advertisers who buy its out-of-home inventory. It's a mix of high-touch service for the biggest players and tech-enabled efficiency for others.

Dedicated national sales teams for large, key accounts are clearly focused on the largest spenders, particularly in the Airports segment where national sales are a dominant driver of revenue. The structure supports these major relationships with dedicated focus.

The performance of these national teams is evident in the segment breakdowns from the third quarter of 2025:

Segment	National Sales as % of Segment Revenue (3Q 2025)	Digital Revenue Growth (YoY 3Q 2025)
America	36.5%	6.9%
Airports	63.8%	37.4%

Local sales teams driving consistent local revenue growth are the engine for the core America segment. This team has been remarkably consistent, achieving its 18th consecutive quarter of year-over-year local revenue growth as of the third quarter of 2025. To give you a concrete example of that local strength, local sales in the America segment were up 7.4% in the second quarter of 2025.

For smaller or more agile buyers, Clear Channel Outdoor Holdings is pushing automated self-service tools for programmatic buyers. This digital focus is showing up in the numbers, with Airports digital revenue surging by 37.4% to reach $57.9 million in the third quarter of 2025. The company is also using technology to make its existing sales force more effective.

The company's investments in technology are directly impacting relationship efficiency. For instance, the CEO noted that AI helped the inside sales team deliver a double-digit percent improvement in productivity.

The consultative, customer-centric approach to campaign planning is supported by data and technology deployment. This approach is designed to move beyond simple media buys to more sophisticated planning. Here's what that looks like in practice:

• Deploying large language models on activities like customer targeting.
• Using data analytics and go-to-market strategy to gain share, which was successful with pharma clients.
• Focusing on expanding digital footprint and data analytics capabilities to meet advertiser demands.

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Channels

You're looking at how Clear Channel Outdoor Holdings, Inc. (CCO) gets its advertising inventory in front of people right now, focusing on the physical and digital pathways they use to sell space. It's all about where the ads live and how they are sold as of late 2025.

America Segment: Traditional and digital roadside billboards

The America segment is the core business, dealing with the roadside inventory you see every day, plus some transit assets. This segment continues to show steady growth, largely powered by its digital upgrades.

For the second quarter of 2025, the America segment brought in revenue of $303 million. Within that, digital revenue was $114 million, marking an 11.1% year-over-year increase. Local sales growth was strong at 7.4% year-over-year in Q2 2025. To give you a sense of the sales mix, national sales accounted for 33.7% of the America segment's revenue in Q2 2025. By the third quarter of 2025, this segment's revenue growth was reported at 5.9% year-over-year. Management's guidance for the fourth quarter of 2025 projects America segment revenue between $322 million to $332 million.

A key part of this channel is the recent expansion in the New York area. Clear Channel Outdoor Holdings, Inc. took over management, operations, and advertising sales for more than 250 roadside displays on Metropolitan Transportation Authority (MTA) property in the NY/NJ/CT Metro area under a 15-year agreement that started November 1, 2024.

Airports Segment: Digital and static displays in major U.S. airports

The Airports segment is a premium channel, focusing on high-dwell-time, affluent audiences. This area is seeing rapid digitization, which is driving significant revenue increases.

In the third quarter of 2025, the Airports segment delivered a 16.1% year-over-year revenue increase. The digital component is accelerating this growth; digital revenue in this segment surged by 31.5% to reach $64 million in Q2 2025. More recently, in Q3 2025, digital revenue growth was reported as surging 37%. The fourth quarter 2025 guidance for Airports revenue is set between $119 million to $124 million.

Clear Channel Outdoor Holdings, Inc. continues to secure long-term, high-investment contracts. For example, the company secured a new 10-year contract with the Metropolitan Washington Airports Authority (MWAA) for Washington Dulles International Airport (IAD) and Reagan National Airport (DCA), beginning March 1, 2026, which includes a five-year renewal option. Under this new deal, Clear Channel Outdoor Holdings, Inc. commits to achieving 85% digital advertising coverage within two years. The company noted that it previously grew airport media revenues by 30% pre-COVID and has nearly doubled revenue compared to the prior concessionaire at those airports. Separately, Clear Channel Outdoor Holdings, Inc. was chosen as the new partner for Hollywood-Burbank Airport (BUR) for a new eight-year partnership.

Direct Sales Force: National and local sales channels

The sales force structure directly supports the America segment's revenue streams, differentiating between large, often national, campaigns and smaller, local business advertising.

The direct sales force handles both national and local business, with growth noted in both channels during the third quarter of 2025. The local sales channel in the America segment showed a 7.4% year-over-year increase in Q2 2025. National sales are a significant component, representing 33.7% of the America segment revenue in Q2 2025.

Programmatic Platforms: Automated, data-driven inventory sales

This channel represents the automated, data-driven sale of inventory, often through Demand-Side Platforms (DSPs), which simplifies buying and allows for dynamic pricing and targeting.

Digital and programmatic sales are explicitly called out as areas of growth across the business. The surge in digital revenue in the Airports segment, for instance, is attributed to programmatic advertising and real-time data analytics. The company's overall strategy involves integrating data analytics and programmatic capabilities to deliver measurable campaigns.

Here's a quick look at the segment performance that these channels drive, based on the latest reported actuals:

Metric	America Segment (Q2 2025)	Airports Segment (Q2 2025)	Consolidated (Q3 2025)
Revenue	$303 million	Implied $\approx$ $100 million (Based on Q3 guidance)	$405.6 million
Revenue YoY Growth	4.4%	15.6% (Q3 2025 Growth)	8.1%
Digital Revenue	$114 million	$63.5 million	Not explicitly stated
Digital Revenue YoY Growth	11.1%	31.5%	Not explicitly stated
Segment Adjusted EBITDA	$128 million	Not explicitly stated	$128.6 million (Q2 2025)

The company's overall financial health supports these channel investments; for the full year 2025, Clear Channel Outdoor Holdings, Inc. tightened its consolidated revenue guidance to a range of $1.584 billion to $1.599 billion. Furthermore, the company reported a year-to-date debt reduction of approximately $605 million as of Q2 2025, which helps fund capital expenditures like digital upgrades.

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Customer Segments

You're looking at the core groups that pay Clear Channel Outdoor Holdings, Inc. (CCO) for ad space, especially now that they are focusing almost entirely on the U.S. market after international divestitures. Here's the breakdown of who is buying inventory as of late 2025, based on the latest reported figures.

National Advertisers

This group includes large brands, often from sectors like banking and technology, whose campaigns run across multiple Clear Channel Outdoor Holdings, Inc. markets. While the overall America segment is growing, national sales have shown some softness compared to local demand in recent periods. For instance, in the second quarter of 2025, national sales represented 33.7% of the America segment revenue, yet they were down 1% on a comparable basis for that quarter.

Local and Regional Businesses (core of the America segment)

This is the engine room for the America segment. Local advertisers drive consistent, recurring revenue, which is a key strength for Clear Channel Outdoor Holdings, Inc. The local sales channel has been particularly robust. For the third quarter of 2025, the America segment revenue reached $309.96 million, showing a 5.9% year-over-year growth, which management noted was supported by strong local sales.

The commitment to this base is clear:

• Achieved the 18th consecutive quarter of year-over-year local revenue growth as of September 30, 2025.
• Local sales in the America segment increased by 7.4% in the second quarter of 2025.
• Digital revenue growth in the America segment was 11.1% in Q2 2025, reaching $114 million.

Advertising Agencies and Media Buyers

These firms act as intermediaries, purchasing inventory on behalf of the National and sometimes large Regional Advertisers. Their relationship with Clear Channel Outdoor Holdings, Inc. is critical for securing large, multi-market buys, especially for digital and programmatic inventory. The company is actively working to demonstrate ROI to this group using new measurement tools, like the in-flight insights campaign attribution solution, to secure future bookings.

Here's a look at the sales mix in the America segment for Q2 2025, which reflects the interplay between national buyers and local direct sales:

Sales Channel	Q2 2025 Revenue Share (America Segment)	Q2 2025 YoY Change (Comparable Basis)
National Sales	33.7%	Down 1%
Local Sales	Approximately 66.3% (Implied)	Up 7.4%

Government and Public Transit Authorities (as contract partners)

These entities are crucial partners, providing access to high-value, high-traffic inventory through long-term contracts. The New York Metropolitan Transportation Authority (MTA) contract is a significant anchor for Clear Channel Outdoor Holdings, Inc. in the America segment. The performance of this contract is a major driver of segment revenue and digital growth. For example, the MTA contract was cited as a primary driver for the America segment's 4.4% revenue increase in Q2 2025.

The Airports segment, while separate, also relies heavily on contracts with authorities like the Port Authority of New York and New Jersey and San Francisco International Airport, where national sales accounted for 63.8% of the Airports revenue in Q3 2025.

Finance: draft 13-week cash view by Friday.

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Cost Structure

The Cost Structure for Clear Channel Outdoor Holdings, Inc. (CCO) is heavily weighted toward fixed obligations and strategic capital deployment, reflecting the nature of its out-of-home advertising asset base.

High fixed costs from site lease expenses represent a major recurring outflow. For the America segment in the second quarter of 2025, site lease expenses were reported at $94 million.

Servicing the balance sheet involves significant cash interest payments on total debt. As of June 30, 2025, Clear Channel Outdoor Holdings reported total debt of $5,067 million. The company anticipated annualized cash interest payments for the full year 2025 to be approximately $394 million, excluding amortization of deferred financing costs, following recent refinancing activities.

Ongoing investment in the asset base is captured by capital expenditures for digital conversions and maintenance. The full-year 2025 guidance for total capital expenditures, which includes discretionary investments, is set in the range of $60 million to $70 million.

The company is actively managing its overhead through corporate cost reduction initiatives. Clear Channel Outdoor Holdings stated it is on track to deliver a targeted $50 million in corporate cost savings announced during its Investor Day.

The primary cost components can be summarized as follows:

Cost Component	Financial Metric/Amount	Period/Context
Site Lease Expenses (America)	$94 million	Q2 2025
Anticipated Annual Cash Interest Payments	$394 million	Full Year 2025 Guidance
Total Debt	$5,067 million	As of June 30, 2025
Capital Expenditures Guidance	$60 million to $70 million	Full Year 2025 Guidance
Targeted Corporate Cost Savings	$50 million	Annual Target

Beyond these major categories, the cost structure includes direct operating and Selling, General, and Administrative (SG&A) expenses. For instance, Corporate expenses saw a substantial year-over-year decrease of 33.8% in the first quarter of 2025 compared to Q1 2024.

Key elements contributing to the operating cost base include:

• Site lease expense ramp related to the New York MTA contract.
• Costs associated with large format sign production, which can dilute segment margins.
• Expected annualized interest expense reduction following debt refinancing actions.
• General overhead and operational spending captured within Direct operating and SG&A expenses.

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Revenue Streams

You're looking at the core ways Clear Channel Outdoor Holdings, Inc. (CCO) brings in money as of late 2025. This is all about selling ad space across their physical and digital inventory, primarily in the U.S. market now that they are simplifying their portfolio.

The revenue streams are clearly segmented by geography and increasingly by the technology used to sell the inventory. Here's a look at the key financial components from the third quarter of 2025.

The primary revenue drivers for Clear Channel Outdoor Holdings, Inc. (CCO) in Q3 2025 were:

• Advertising sales from the America segment: $310 million.
• Advertising sales from the Airports segment: $95.6 million.

You can see the segment breakdown here:

Revenue Stream Segment	Q3 2025 Revenue (Millions USD)	Year-over-Year Growth (Q3 2025)
America Segment	$310	5.9%
Airports Segment	$95.6	16.1%

The Airports segment is showing particularly strong momentum, which is helping to drive overall consolidated revenue growth. Honestly, that 16.1% growth in Airports is a big deal.

Digital advertising revenue is a major component of this growth, especially within the Airports segment. For Airports:

• Digital advertising revenue grew by 37.4% in Q3 2025.
• This digital revenue in the Airports segment reached $57.9 million for the quarter, up from $42.1 million in the prior year period.

This shift reflects a broader industry trend where advertisers pay a premium for the flexibility and targeting that digital out-of-home (DOOH) offers. The growth in digital is directly tied to the adoption of more sophisticated sales methods.

Programmatic and data-driven ad sales are the mechanism behind much of this digital uplift. Clear Channel Outdoor Holdings, Inc. (CCO) is seeing growth across both national and local sales channels specifically due to these capabilities. This means they are selling inventory dynamically, often in real-time, which advertisers value for better measurement and ROI.

Looking ahead, the company has tightened its expectation for the full year of 2025. The full-year 2025 consolidated revenue guidance is set between $1.584 billion to $1.599 billion. Here's the quick math: that range implies a consolidated revenue increase of 5% to 6% over the prior year, based on the reported figures.

Finance: draft 13-week cash view by Friday.