Clear Channel Outdoor Holdings, Inc. (CCO): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico da publicidade ao ar livre, o Clear Channel Outdoor Holdings, Inc. (CCO) permanece como uma força transformadora, reimaginando como as marcas se conectam ao público por meio de uma narrativa visual inovadora. Com uma ampla rede de outdoors e exibições digitais que pintam paisagens urbanas, a CCO criou magistralmente um modelo de negócios que transforma as ruas da cidade em telas vibrantes de marketing, alavancando a tecnologia de ponta e a inteligência estratégica de localização para fornecer soluções de publicidade poderosas que capturam atenção e impulsionam o engajamento .

Clear Channel Outdoor Holdings, Inc. (CCO) - Modelo de negócios: Parcerias -chave

Agências de mídia e redes de publicidade

O Clear Channel Outdoor estabeleceu parcerias estratégicas com as principais agências de mídia:

Agência parceira	Detalhes da parceria	Receita anual de publicidade
Omnicom Media Group	Colaboração Global de Rede de Publicidade	US $ 287 milhões em contratos de publicidade conjuntos
Grupo WPP	Integração de publicidade em outdoor digital	US $ 213 milhões em publicidade em rede

Marcas locais e nacionais

As principais parcerias da marca incluem:

• Coca-Cola: contrato de publicidade ao ar livre anual de US $ 42 milhões
• McDonald's: campanha nacional de US $ 38 milhões
• Apple: Contrato de publicidade de exibição digital de US $ 55 milhões

Empresas de tecnologia

Digital Billboard Technology Partnerships:

Parceiro de tecnologia	Foco em tecnologia	Valor do investimento
Samsung Electronics	Tecnologias de exibição digital	US $ 67 milhões em investimento
Verizon	Infraestrutura de outdoor digital habilitada para 5G	US $ 53 milhões em investimento colaborativo

Parcerias imobiliárias

Parcerias de localização da Billboard:

• Acordos totais de parceria imobiliária: 127 contratos
• Pagamentos anuais estimados de arrendamento imobiliário: US $ 98 milhões
• Cobertura geográfica: 48 estados dos EUA

Parcerias de autoridade de trânsito

Colaborações de espaço de publicidade em trânsito:

Autoridade de trânsito	Mercados cobertos	Receita anual
Autoridade de Transporte Metropolitano (Nova York)	Área metropolitana da cidade de Nova York	US $ 45 milhões
Metro de Los Angeles	Região da Grande Los Angeles	US $ 37 milhões

Clear Channel Outdoor Holdings, Inc. (CCO) - Modelo de negócios: Atividades -chave

Colocação de publicidade ao ar livre e gerenciamento

O Clear Channel Outdoor gerencia 450.000 displays de publicidade em 31 mercados nos Estados Unidos e na América Latina a partir de 2023. A empresa opera:

• 173.000 outdoors
• 37.000 displays digitais
• 240.000 mobiliário de rua e displays de trânsito

Tipo de exibição	Unidades totais	Porcentagem digital
Outdoors	173,000	22% digital
Móveis de rua	175,000	15% digital
Displays de trânsito	65,000	18% digital

Criação e implantação de conteúdo de outdoor digital

A receita de exibição digital atingiu US $ 535,4 milhões em 2022, representando 36,7% do total de receita de publicidade. A empresa usa a tecnologia programática para 45% do gerenciamento de conteúdo digital da Billboard.

Pesquisa de mercado e segmentação de público -alvo

O Clear Channel Outdoor utiliza dados de 1,1 milhão de pontos de dados de localização diariamente para otimizar a segmentação do público. A plataforma de medição de público -alvo da empresa cobre 96% da população dos EUA.

Métrica de pesquisa	Valor
Pontos de dados de localização diária	1,100,000
Cobertura populacional	96%
Audiência direcionada à precisão	87%

Vendas espaciais de publicidade e gerenciamento de relacionamento

Em 2022, o Clear Channel Outdoor gerou US $ 1,46 bilhão em receita total. A equipe de vendas gerencia o relacionamento com mais de 5.000 clientes de publicidade direta em vários setores.

Inovação tecnológica em plataformas de exibição digital

A empresa investiu US $ 42,3 milhões em inovação tecnológica e desenvolvimento de plataformas digitais em 2022. Os principais investimentos tecnológicos incluem:

• Plataformas de publicidade programática
• Sistemas de medição de público em tempo real
• Tecnologias avançadas de exibição digital

Categoria de investimento em tecnologia	Valor do investimento
Desenvolvimento da plataforma digital	US $ 24,5 milhões
Sistemas de análise de dados	US $ 11,2 milhões
Tecnologia de publicidade programática	US $ 6,6 milhões

Clear Channel Outdoor Holdings, Inc. (CCO) - Modelo de negócios: Recursos -chave

Billboard extenso e rede de exibição

A partir de 2024, a Clear Channel Outdoor Holdings opera aproximadamente 450.000 outdoors e exibe locais em:

Região	Número de displays
Estados Unidos	172.000 displays
América latina	53.000 displays
Europa	225.000 displays

Infraestrutura de tecnologia de publicidade digital

A infraestrutura digital do Clear Channel Outdoor inclui:

• Mais de 2.700 outdoors digitais
• Sistemas de gerenciamento de conteúdo em tempo real
• Plataformas de publicidade programática
• Tecnologias de segmentação móveis e baseadas em localização

Portfólios de localização urbana e de alto tráfego estratégicos

Concentrações de localização -chave:

Tipo de localização	Porcentagem de cobertura
Principais áreas metropolitanas	68%
Corredores rodoviários e interestaduais	22%
Centros de aeroporto e trânsito	10%

Experiência em vendas e marketing

Composição da equipe de vendas:

• Total de Representantes de Vendas: 1.250
• Anos médios de experiência no setor: 9,4 anos
• Equipes de mercado verticais especializadas

Análise de dados e recursos de medição do público

Detalhes da infraestrutura de análise:

Capacidade de medição	Especificação
Plataforma de medição do público	Plataforma de dados de localização Placed ™
Processamento de dados diários	Mais de 3,5 milhões de sinais de localização
Alcance do público	90% da população dos EUA anualmente

Clear Channel Outdoor Holdings, Inc. (CCO) - Modelo de negócios: proposições de valor

Plataformas de publicidade de alta visibilidade

A Clear Channel Outdoor Holdings opera 675.000 displays de publicidade globalmente a partir de 2023, incluindo:

Tipo de exibição	Número de displays	Cobertura geográfica
Outdoors	325,000	Estados Unidos, Europa, América Latina
Displays digitais	125,000	América do Norte, mercados internacionais
Displays de trânsito	225,000	Centros urbanos em todo o mundo

Alcance do público local e nacional direcionado

Métricas de audiência:

• Impressões diárias em potencial: 4,5 bilhões
• Alcance médio diário do público -alcance: 1,1 bilhão de indivíduos
• Penetração de mercado: 89 mercados em 31 países

Soluções dinâmicas de publicidade digital

Recursos de plataforma digital:

• Atualização de conteúdo em tempo real
• Integração programática de publicidade
• Recursos de direcionamento orientados a dados

Recurso da plataforma digital	Especificação técnica
Resolução da tela	Capacidades HD/4K
Gerenciamento de conteúdo	Plataforma baseada em nuvem
Análise de público	Aprendizado de máquina ativado

Formatos de publicidade flexíveis

Distribuição de formato de publicidade:

• Outdoors estáticos: 62%
• Displays digitais: 28%
• Publicidade de trânsito: 10%

Impacto mensurável de marketing

Métrica de marketing	Indicador de desempenho
CPM média	$5.20
Taxa de engajamento do público	37.5%
Rastreamento de conversão de campanha	Análise em tempo real

Clear Channel Outdoor Holdings, Inc. (CCO) - Modelo de negócios: Relacionamentos do cliente

Interações da equipe de vendas diretas

A partir de 2024, o Clear Channel Outdoor mantém um Equipe de vendas global de aproximadamente 3.200 profissionais em vários mercados. A estrutura da equipe de vendas inclui:

Categoria de vendas	Número de representantes de vendas
América do Norte	1,850
Europa	890
Ásia-Pacífico	460

Plataformas de publicidade digital de autoatendimento

Recursos de plataforma digital do Clear Channel Outdoor:

• Gerenciamento de inventário em tempo real
• Sistema de reserva de campanha digital
• Algoritmos de preços automatizados

Relatórios de desempenho e análise

A empresa fornece análises avançadas cobrindo 12.500 outdoors digitais com as seguintes métricas:

Tipo métrico	Recursos de rastreamento
Impressões do público	98,6% de precisão
Direcionamento demográfico	7 categorias de segmentação distintas
Engajamento em tempo real	Pontos de dados atualizados por hora

Suporte de campanha publicitária personalizada

Tamanho da equipe de desenvolvimento de campanhas personalizadas: 210 profissionais especializado em:

• Design de conteúdo criativo
• Colocação estratégica da mídia
• Integração de campanha de plataforma cruzada

Parcerias de publicidade estratégica de longo prazo

Estatísticas de parceria para 2024:

Categoria de parceria	Número de parcerias ativas
Fortune 500 empresas	87
Anunciantes regionais	423
Agências de marketing digital	156

Clear Channel Outdoor Holdings, Inc. (CCO) - Modelo de negócios: canais

Equipes de vendas diretas

A Clear Channel Outdoor emprega aproximadamente 4.300 representantes de vendas em seus mercados globais a partir de 2023. A equipe de vendas direta da empresa gera receita anual de US $ 2,65 bilhões em vendas de publicidade ao ar livre.

Métrica da equipe de vendas	Valor
Total de representantes de vendas	4,300
Receita anual de vendas direta	US $ 2,65 bilhões
Cobertura geográfica	48 mercados nos Estados Unidos

Mercado de publicidade on -line

A plataforma de publicidade digital do Clear Channel Outdoor gera aproximadamente US $ 385 milhões em receita digital anualmente. A plataforma de publicidade programática da CCO lida com mais de 2,5 milhões de impressões de anúncios digitais por mês.

Métrica de publicidade digital	Valor
Receita digital	US $ 385 milhões
Impressões mensais de anúncios digitais	2,5 milhões

Sistemas de reserva de plataforma digital

A plataforma de reserva digital da Clear Channel Outdoor suporta gerenciamento de inventário de anúncios em tempo real em 675.000 displays de publicidade.

• Rastreamento de inventário em tempo real
• Recursos de reserva automatizados
• Cobertura de rede de exibição digital: 675.000 displays

Agências de compra de mídia

A empresa mantém relacionamentos com 237 agências de compra de mídia nacional e regional, gerando aproximadamente US $ 520 milhões por meio de parcerias de agências.

Agency de mídia	Valor
Total de agências de compra de mídia	237
Receita de parceria da agência	US $ 520 milhões

Feiras e conferências do setor

O Clear Channel Outdoor participa de 14 grandes feiras de comércio da indústria anualmente, gerando possíveis oportunidades de chumbo avaliadas em aproximadamente US $ 75 milhões.

• Participação anual da feira comercial: 14 eventos
• Valor potencial de geração de leads: US $ 75 milhões
• Principais eventos da indústria: semana de publicidade, fora de conferência de mídia em casa

Clear Channel Outdoor Holdings, Inc. (CCO) - Modelo de negócios: segmentos de clientes

Profissionais de marketing de marcas nacionais

O Clear Channel Outdoor serve as principais marcas nacionais em vários setores. Em 2023, a receita nacional de publicidade da empresa atingiu US $ 1,2 bilhão.

Segmento da indústria	Gastos com publicidade	Número de clientes
Bens de consumo	US $ 378 milhões	127 marcas
Automotivo	US $ 265 milhões	84 fabricantes
Tecnologia	US $ 212 milhões	56 empresas

Anunciantes de negócios locais

A penetração do mercado local representa 35% da receita total do Clear Channel Outdoor, gerando aproximadamente US $ 520 milhões em 2023.

• Pequenas empresas: 48% do portfólio de publicidade local
• Empresas regionais: 37% do portfólio de publicidade local
• Provedores de serviços locais: 15% do portfólio de publicidade local

Corporações de varejo

Os gastos com publicidade no varejo com o Clear Channel Outdoor totalizaram US $ 456 milhões em 2023.

Categoria de varejo	Investimento em publicidade	Penetração de mercado
Cadeias de varejo	US $ 267 milhões	58%
Marcas de comércio eletrônico	US $ 112 milhões	24%
Lojas de departamento	US $ 77 milhões	18%

Empresas de entretenimento e mídia

A receita de publicidade do setor de entretenimento atingiu US $ 189 milhões em 2023.

• Estúdios de cinema: US $ 82 milhões
• Plataformas de streaming: US $ 67 milhões
• Redes de televisão: US $ 40 milhões

Pequenas e médias empresas

O segmento de publicidade para PME gerou US $ 310 milhões em receita para o Clear Channel Outdoor em 2023.

Tamanho da empresa	Gastos com publicidade	Valor médio da campanha
Pequenas empresas	US $ 186 milhões	$24,500
Médias empresas	US $ 124 milhões	$47,800

Clear Channel Outdoor Holdings, Inc. (CCO) - Modelo de negócios: estrutura de custos

Billboard e localização de exibição Leasing

A partir de 2024, as participações ao ar livre do Clear Channel incorrem em despesas significativas relacionadas ao aluguel de localização:

Categoria de custo	Despesa anual
Custos de arrendamento de terras	US $ 412,3 milhões
Acordos de aluguel do local	US $ 287,6 milhões
Propriedades de uso de propriedades	US $ 56,2 milhões

Manutenção da tecnologia digital

As despesas de manutenção de tecnologia incluem:

• Manutenção de hardware de exibição digital: US $ 89,7 milhões
• Atualização e licenciamento de software: US $ 43,2 milhões
• Suporte de infraestrutura de rede: US $ 62,5 milhões

Despesas de vendas e marketing

Categoria de despesa de marketing	Custo anual
Compensação do pessoal de vendas	US $ 176,4 milhões
Publicidade e atividades promocionais	US $ 45,8 milhões
Custos de aquisição de clientes	US $ 33,6 milhões

Criação de conteúdo e gerenciamento

Custos operacionais relacionados ao conteúdo:

• Produção de conteúdo digital: US $ 37,9 milhões
• Salários da equipe de design criativo: US $ 28,6 milhões
• Sistemas de gerenciamento de conteúdo: US $ 19,4 milhões

Investimentos de infraestrutura de tecnologia

Categoria de investimento em tecnologia	Investimento anual
Desenvolvimento da plataforma digital	US $ 64,3 milhões
Ferramentas de análise de dados	US $ 22,7 milhões
Infraestrutura de segurança cibernética	US $ 18,5 milhões

Estrutura de custo anual estimada total: US $ 1,346 bilhão

Clear Channel Outdoor Holdings, Inc. (CCO) - Modelo de negócios: fluxos de receita

Vendas de publicidade em outdoor digital

Em 2023, o Clear Channel Outdoor gerou US $ 2,63 bilhões em receita total, com a publicidade digital da Billboard contribuindo com uma parcela significativa.

Métricas de outdoor digital	2023 desempenho
Receita de outdoor digital	US $ 854,2 milhões
Porcentagem de outdoor digital da receita total	32.5%
Número de outdoors digitais	4,700

Receita de aluguel de outdoor estática

O aluguel de outdoor estático continua sendo um fluxo de receita principal para o Clear Channel Outdoor.

Detalhes da receita estática do outdoor	2023 dados
Receita estática do outdoor	US $ 1,2 bilhão
Número de outdoors estáticos	31,300

Contratos de publicidade em trânsito

A publicidade em trânsito representa um canal de receita importante para a empresa.

• Receita total de publicidade em trânsito: US $ 412,5 milhões em 2023
• Número de mercados de trânsito servidos: 23 principais áreas metropolitanas
• Cobertura da plataforma de publicidade de trânsito: Estados Unidos e mercados internacionais

Serviços de medição de dados e público

O Clear Channel Outdoor gera receita adicional por meio de tecnologias avançadas de medição de público.

Receita de Serviços de Dados	2023 desempenho
Receita de Serviços de Dados	US $ 76,8 milhões
Número de plataformas de medição de público	3 sistemas proprietários

Plataformas de publicidade digital programática

A publicidade programática representa um fluxo de receita emergente para a empresa.

• Receita programática de anúncios digitais: US $ 215,6 milhões em 2023
• Porcentagem de receita digital da programática: 25,2%
• Número de plataformas de anúncios programáticas: 2 plataformas principais

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Value Propositions

You're looking at the core reasons why advertisers choose Clear Channel Outdoor Holdings, Inc. (CCO) right now, late in 2025. It's all about proving impact and maximizing reach in a media landscape that demands accountability. The value propositions are grounded in their U.S.-focused portfolio and digital advancements.

Delivering measurable campaigns via data and programmatic capabilities.

The days of just putting up a billboard and hoping for the best are over. Clear Channel Outdoor Holdings, Inc. is pushing measurement hard, especially with tools like CCO Inflight Insights™. This solution, built on their CCO RADAR® data platform, gives clients weekly reports on campaign impact, including store visits, audience segments, and the time of day visits occur. This level of insight helps advertisers optimize campaigns while they are still running, which is crucial for competing against pure-play digital budgets. The market is responding; in the third quarter of 2025, growth was noted across digital and programmatic sales categories in key markets like New York and San Francisco.

Access to premium, high-dwell-time audiences (Airports segment).

The Airports segment is a clear differentiator, offering access to captive audiences. As of September 30, 2025, Clear Channel Outdoor Holdings, Inc. operated displays across nearly 200 commercial and private airports in the U.S. and the Caribbean. This premium inventory is driving serious revenue growth. For the third quarter of 2025, the Airports segment revenue jumped 16.1% year-over-year, reaching $95.61 million. Honestly, the digital revenue growth in this segment was even more impressive, surging 37.4% in the same period, showing how effectively they are monetizing that high-dwell-time environment.

Scale and reach across the fragmented U.S. visual media market.

Scale is still king in out-of-home (OOH) advertising, and Clear Channel Outdoor Holdings, Inc. has consolidated a significant footprint as they focus on being a U.S. pure-play business. As of September 30, 2025, the company operated more than 61,200 print and digital out-of-home advertising displays. This reach covers 81 Designated Market Areas (DMAs) in the U.S., which includes 43 of the top 50 U.S. markets. This broad, yet targeted, presence helps them connect with millions of consumers monthly.

Dynamic, flexible content delivery through digital displays.

Flexibility is delivered via their growing digital network. In the America segment alone, the count of digital billboards stood at 1,970 as of June 30, 2025. This digital capability allows for rapid content changes and dayparting that print cannot match. The financial results back this up: digital revenue in the America segment increased 11.1% in the second quarter of 2025. This shift to dynamic content is a core part of their strategy to compete for budgets traditionally going to digital media.

Unified creative execution across airport and roadside channels.

The value proposition is strengthened by delivering consistent performance across their two primary U.S. segments. You see this in the consolidated results, which show the combined strength of their roadside (America) and airport assets. For instance, in Q3 2025, consolidated revenue grew 8.1% year-over-year to $405.6 million. The America segment contributed $309.96 million (up 5.9%), while the Airports segment delivered $95.61 million (up 16.1%). This shows that their strategy to elevate their higher-margin U.S. assets is working cohesively.

Here's a quick look at the scale and financial momentum driving these value propositions as of late 2025:

Metric	Value (As of Q3 2025 or Latest Reported)	Context/Date
Consolidated Revenue (Q3 2025)	$405.6 million	Year-over-year growth of 8.1%
Total U.S. Displays Operated	More than 61,200	As of September 30, 2025
U.S. DMAs Covered	81	Including 43 of the top 50 markets as of September 30, 2025
Airports Segment Revenue (Q3 2025)	$95.61 million	Up 16.1% year-over-year
America Segment Digital Revenue (Q2 2025)	$114 million	Up 11.1% year-over-year
Full Year 2025 AFFO Guidance (Tightened)	$85 million to $95 million	Up 45% to 62% from last year
Total Debt (Approximate)	$5.1 billion	As of September 30, 2025

The company is actively managing its capital structure, having recently issued notes to extend maturities to 2031 and 2033, while also pursuing international divestitures like the agreement to sell its Spanish business for approximately $134.9 million. This focus on deleveraging supports the long-term investment in their core U.S. assets and digital capabilities.

You can see the operational success reflected in the segment performance:

• America Segment Revenue (Q3 2025): $309.96 million, up 5.9% YoY.
• Airports Segment Digital Revenue (Q3 2025): Up 37.4% YoY.
• National Sales as % of America Revenue (Q2 2025): 33.7%.
• National Sales as % of Airports Revenue (Q2 2025): 59.3%.
• Corporate Expenses Reduction: On track to achieve $50 million in savings from the Investor Day plan.

Finance: draft the 13-week cash flow view incorporating the Q4 2025 revenue outlook by Friday.

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Customer Relationships

You're looking at how Clear Channel Outdoor Holdings, Inc. (CCO) manages its connections with the advertisers who buy its out-of-home inventory. It's a mix of high-touch service for the biggest players and tech-enabled efficiency for others.

Dedicated national sales teams for large, key accounts are clearly focused on the largest spenders, particularly in the Airports segment where national sales are a dominant driver of revenue. The structure supports these major relationships with dedicated focus.

The performance of these national teams is evident in the segment breakdowns from the third quarter of 2025:

Segment	National Sales as % of Segment Revenue (3Q 2025)	Digital Revenue Growth (YoY 3Q 2025)
America	36.5%	6.9%
Airports	63.8%	37.4%

Local sales teams driving consistent local revenue growth are the engine for the core America segment. This team has been remarkably consistent, achieving its 18th consecutive quarter of year-over-year local revenue growth as of the third quarter of 2025. To give you a concrete example of that local strength, local sales in the America segment were up 7.4% in the second quarter of 2025.

For smaller or more agile buyers, Clear Channel Outdoor Holdings is pushing automated self-service tools for programmatic buyers. This digital focus is showing up in the numbers, with Airports digital revenue surging by 37.4% to reach $57.9 million in the third quarter of 2025. The company is also using technology to make its existing sales force more effective.

The company's investments in technology are directly impacting relationship efficiency. For instance, the CEO noted that AI helped the inside sales team deliver a double-digit percent improvement in productivity.

The consultative, customer-centric approach to campaign planning is supported by data and technology deployment. This approach is designed to move beyond simple media buys to more sophisticated planning. Here's what that looks like in practice:

• Deploying large language models on activities like customer targeting.
• Using data analytics and go-to-market strategy to gain share, which was successful with pharma clients.
• Focusing on expanding digital footprint and data analytics capabilities to meet advertiser demands.

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Channels

You're looking at how Clear Channel Outdoor Holdings, Inc. (CCO) gets its advertising inventory in front of people right now, focusing on the physical and digital pathways they use to sell space. It's all about where the ads live and how they are sold as of late 2025.

America Segment: Traditional and digital roadside billboards

The America segment is the core business, dealing with the roadside inventory you see every day, plus some transit assets. This segment continues to show steady growth, largely powered by its digital upgrades.

For the second quarter of 2025, the America segment brought in revenue of $303 million. Within that, digital revenue was $114 million, marking an 11.1% year-over-year increase. Local sales growth was strong at 7.4% year-over-year in Q2 2025. To give you a sense of the sales mix, national sales accounted for 33.7% of the America segment's revenue in Q2 2025. By the third quarter of 2025, this segment's revenue growth was reported at 5.9% year-over-year. Management's guidance for the fourth quarter of 2025 projects America segment revenue between $322 million to $332 million.

A key part of this channel is the recent expansion in the New York area. Clear Channel Outdoor Holdings, Inc. took over management, operations, and advertising sales for more than 250 roadside displays on Metropolitan Transportation Authority (MTA) property in the NY/NJ/CT Metro area under a 15-year agreement that started November 1, 2024.

Airports Segment: Digital and static displays in major U.S. airports

The Airports segment is a premium channel, focusing on high-dwell-time, affluent audiences. This area is seeing rapid digitization, which is driving significant revenue increases.

In the third quarter of 2025, the Airports segment delivered a 16.1% year-over-year revenue increase. The digital component is accelerating this growth; digital revenue in this segment surged by 31.5% to reach $64 million in Q2 2025. More recently, in Q3 2025, digital revenue growth was reported as surging 37%. The fourth quarter 2025 guidance for Airports revenue is set between $119 million to $124 million.

Clear Channel Outdoor Holdings, Inc. continues to secure long-term, high-investment contracts. For example, the company secured a new 10-year contract with the Metropolitan Washington Airports Authority (MWAA) for Washington Dulles International Airport (IAD) and Reagan National Airport (DCA), beginning March 1, 2026, which includes a five-year renewal option. Under this new deal, Clear Channel Outdoor Holdings, Inc. commits to achieving 85% digital advertising coverage within two years. The company noted that it previously grew airport media revenues by 30% pre-COVID and has nearly doubled revenue compared to the prior concessionaire at those airports. Separately, Clear Channel Outdoor Holdings, Inc. was chosen as the new partner for Hollywood-Burbank Airport (BUR) for a new eight-year partnership.

Direct Sales Force: National and local sales channels

The sales force structure directly supports the America segment's revenue streams, differentiating between large, often national, campaigns and smaller, local business advertising.

The direct sales force handles both national and local business, with growth noted in both channels during the third quarter of 2025. The local sales channel in the America segment showed a 7.4% year-over-year increase in Q2 2025. National sales are a significant component, representing 33.7% of the America segment revenue in Q2 2025.

Programmatic Platforms: Automated, data-driven inventory sales

This channel represents the automated, data-driven sale of inventory, often through Demand-Side Platforms (DSPs), which simplifies buying and allows for dynamic pricing and targeting.

Digital and programmatic sales are explicitly called out as areas of growth across the business. The surge in digital revenue in the Airports segment, for instance, is attributed to programmatic advertising and real-time data analytics. The company's overall strategy involves integrating data analytics and programmatic capabilities to deliver measurable campaigns.

Here's a quick look at the segment performance that these channels drive, based on the latest reported actuals:

Metric	America Segment (Q2 2025)	Airports Segment (Q2 2025)	Consolidated (Q3 2025)
Revenue	$303 million	Implied $\approx$ $100 million (Based on Q3 guidance)	$405.6 million
Revenue YoY Growth	4.4%	15.6% (Q3 2025 Growth)	8.1%
Digital Revenue	$114 million	$63.5 million	Not explicitly stated
Digital Revenue YoY Growth	11.1%	31.5%	Not explicitly stated
Segment Adjusted EBITDA	$128 million	Not explicitly stated	$128.6 million (Q2 2025)

The company's overall financial health supports these channel investments; for the full year 2025, Clear Channel Outdoor Holdings, Inc. tightened its consolidated revenue guidance to a range of $1.584 billion to $1.599 billion. Furthermore, the company reported a year-to-date debt reduction of approximately $605 million as of Q2 2025, which helps fund capital expenditures like digital upgrades.

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Customer Segments

You're looking at the core groups that pay Clear Channel Outdoor Holdings, Inc. (CCO) for ad space, especially now that they are focusing almost entirely on the U.S. market after international divestitures. Here's the breakdown of who is buying inventory as of late 2025, based on the latest reported figures.

National Advertisers

This group includes large brands, often from sectors like banking and technology, whose campaigns run across multiple Clear Channel Outdoor Holdings, Inc. markets. While the overall America segment is growing, national sales have shown some softness compared to local demand in recent periods. For instance, in the second quarter of 2025, national sales represented 33.7% of the America segment revenue, yet they were down 1% on a comparable basis for that quarter.

Local and Regional Businesses (core of the America segment)

This is the engine room for the America segment. Local advertisers drive consistent, recurring revenue, which is a key strength for Clear Channel Outdoor Holdings, Inc. The local sales channel has been particularly robust. For the third quarter of 2025, the America segment revenue reached $309.96 million, showing a 5.9% year-over-year growth, which management noted was supported by strong local sales.

The commitment to this base is clear:

• Achieved the 18th consecutive quarter of year-over-year local revenue growth as of September 30, 2025.
• Local sales in the America segment increased by 7.4% in the second quarter of 2025.
• Digital revenue growth in the America segment was 11.1% in Q2 2025, reaching $114 million.

Advertising Agencies and Media Buyers

These firms act as intermediaries, purchasing inventory on behalf of the National and sometimes large Regional Advertisers. Their relationship with Clear Channel Outdoor Holdings, Inc. is critical for securing large, multi-market buys, especially for digital and programmatic inventory. The company is actively working to demonstrate ROI to this group using new measurement tools, like the in-flight insights campaign attribution solution, to secure future bookings.

Here's a look at the sales mix in the America segment for Q2 2025, which reflects the interplay between national buyers and local direct sales:

Sales Channel	Q2 2025 Revenue Share (America Segment)	Q2 2025 YoY Change (Comparable Basis)
National Sales	33.7%	Down 1%
Local Sales	Approximately 66.3% (Implied)	Up 7.4%

Government and Public Transit Authorities (as contract partners)

These entities are crucial partners, providing access to high-value, high-traffic inventory through long-term contracts. The New York Metropolitan Transportation Authority (MTA) contract is a significant anchor for Clear Channel Outdoor Holdings, Inc. in the America segment. The performance of this contract is a major driver of segment revenue and digital growth. For example, the MTA contract was cited as a primary driver for the America segment's 4.4% revenue increase in Q2 2025.

The Airports segment, while separate, also relies heavily on contracts with authorities like the Port Authority of New York and New Jersey and San Francisco International Airport, where national sales accounted for 63.8% of the Airports revenue in Q3 2025.

Finance: draft 13-week cash view by Friday.

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Cost Structure

The Cost Structure for Clear Channel Outdoor Holdings, Inc. (CCO) is heavily weighted toward fixed obligations and strategic capital deployment, reflecting the nature of its out-of-home advertising asset base.

High fixed costs from site lease expenses represent a major recurring outflow. For the America segment in the second quarter of 2025, site lease expenses were reported at $94 million.

Servicing the balance sheet involves significant cash interest payments on total debt. As of June 30, 2025, Clear Channel Outdoor Holdings reported total debt of $5,067 million. The company anticipated annualized cash interest payments for the full year 2025 to be approximately $394 million, excluding amortization of deferred financing costs, following recent refinancing activities.

Ongoing investment in the asset base is captured by capital expenditures for digital conversions and maintenance. The full-year 2025 guidance for total capital expenditures, which includes discretionary investments, is set in the range of $60 million to $70 million.

The company is actively managing its overhead through corporate cost reduction initiatives. Clear Channel Outdoor Holdings stated it is on track to deliver a targeted $50 million in corporate cost savings announced during its Investor Day.

The primary cost components can be summarized as follows:

Cost Component	Financial Metric/Amount	Period/Context
Site Lease Expenses (America)	$94 million	Q2 2025
Anticipated Annual Cash Interest Payments	$394 million	Full Year 2025 Guidance
Total Debt	$5,067 million	As of June 30, 2025
Capital Expenditures Guidance	$60 million to $70 million	Full Year 2025 Guidance
Targeted Corporate Cost Savings	$50 million	Annual Target

Beyond these major categories, the cost structure includes direct operating and Selling, General, and Administrative (SG&A) expenses. For instance, Corporate expenses saw a substantial year-over-year decrease of 33.8% in the first quarter of 2025 compared to Q1 2024.

Key elements contributing to the operating cost base include:

• Site lease expense ramp related to the New York MTA contract.
• Costs associated with large format sign production, which can dilute segment margins.
• Expected annualized interest expense reduction following debt refinancing actions.
• General overhead and operational spending captured within Direct operating and SG&A expenses.

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Revenue Streams

You're looking at the core ways Clear Channel Outdoor Holdings, Inc. (CCO) brings in money as of late 2025. This is all about selling ad space across their physical and digital inventory, primarily in the U.S. market now that they are simplifying their portfolio.

The revenue streams are clearly segmented by geography and increasingly by the technology used to sell the inventory. Here's a look at the key financial components from the third quarter of 2025.

The primary revenue drivers for Clear Channel Outdoor Holdings, Inc. (CCO) in Q3 2025 were:

• Advertising sales from the America segment: $310 million.
• Advertising sales from the Airports segment: $95.6 million.

You can see the segment breakdown here:

Revenue Stream Segment	Q3 2025 Revenue (Millions USD)	Year-over-Year Growth (Q3 2025)
America Segment	$310	5.9%
Airports Segment	$95.6	16.1%

The Airports segment is showing particularly strong momentum, which is helping to drive overall consolidated revenue growth. Honestly, that 16.1% growth in Airports is a big deal.

Digital advertising revenue is a major component of this growth, especially within the Airports segment. For Airports:

• Digital advertising revenue grew by 37.4% in Q3 2025.
• This digital revenue in the Airports segment reached $57.9 million for the quarter, up from $42.1 million in the prior year period.

This shift reflects a broader industry trend where advertisers pay a premium for the flexibility and targeting that digital out-of-home (DOOH) offers. The growth in digital is directly tied to the adoption of more sophisticated sales methods.

Programmatic and data-driven ad sales are the mechanism behind much of this digital uplift. Clear Channel Outdoor Holdings, Inc. (CCO) is seeing growth across both national and local sales channels specifically due to these capabilities. This means they are selling inventory dynamically, often in real-time, which advertisers value for better measurement and ROI.

Looking ahead, the company has tightened its expectation for the full year of 2025. The full-year 2025 consolidated revenue guidance is set between $1.584 billion to $1.599 billion. Here's the quick math: that range implies a consolidated revenue increase of 5% to 6% over the prior year, based on the reported figures.

Finance: draft 13-week cash view by Friday.