Clear Channel Outdoor Holdings, Inc. (CCO): Business Model Canvas [Jan-2025 Mis à jour]

Dans le monde dynamique de la publicité en plein air, Clear Channel Outdoor Holdings, Inc. (CCO) est une force transformatrice, réinvenant la façon dont les marques se connectent avec le public grâce à une narration visuelle innovante. Avec un réseau tentaculaire de panneaux d'affichage et d'écrans numériques qui peignent les paysages urbains, CCO a magistralement conçu un modèle commercial qui transforme les rues de la ville en toiles de marketing dynamiques, tirant parti de la technologie de pointe et de l'intelligence stratégique de localisation pour offrir de puissantes solutions publicitaires qui attirent l'attention et stimulent l'engagement .

Clear Channel Outdoor Holdings, Inc. (CCO) - Modèle d'entreprise: partenariats clés

Agences de médias et réseaux publicitaires

Clear Channel Outdoor a établi des partenariats stratégiques avec les principales agences de médias:

Agence partenaire	Détails du partenariat	Revenus publicitaires annuels
Groupe de médias Omnicom	Collaboration mondiale du réseau publicitaire	287 millions de dollars en contrats publicitaires conjoints
Groupe WPP	Intégration de publicité numérique Billboard	213 millions de dollars en publicité réseau

Marques locales et nationales

Les partenariats de marque clés comprennent:

• Coca-Cola: 42 millions de dollars de contrat de publicité extérieure annuelle
• McDonald's: 38 millions de dollars Campagne de panneaux d'affichage national
• Apple: 55 millions de dollars Contrat de publicité d'affichage numérique

Entreprises technologiques

Partenariats numériques de la technologie du panneau d'affichage:

Partenaire technologique	Focus technologique	Montant d'investissement
Samsung Electronics	Technologies d'affichage numérique	Investissement de 67 millions de dollars
Verizon	Infrastructure de panneau d'affichage numérique compatible 5G	53 millions de dollars d'investissement collaboratif

Partenariats immobiliers

PARTENATS DE LA LOCATION DE BILLBOR:

• Accords totaux de partenariat immobilier: 127 contrats
• Paiements de location immobilière annuels estimés: 98 millions de dollars
• Couverture géographique: 48 États américains

Partenariats de l'autorité de transit

Collaborations d'espace publicitaire en transit:

Autorité de transit	Marchés couverts	Revenus annuels
Metropolitan Transportation Authority (NYC)	Région métropolitaine de New York	45 millions de dollars
Metro de Los Angeles	Région du Grand Los Angeles	37 millions de dollars

Clear Channel Outdoor Holdings, Inc. (CCO) - Modèle d'entreprise: Activités clés

Placement et gestion publicitaire en plein air

Clear Channel Outdoor gère 450 000 affichages publicitaires sur 31 marchés aux États-Unis et en Amérique latine en 2023. La société exploite:

• 173 000 panneaux d'affichage
• 37 000 écrans numériques
• 240 000 meubles de rue et expositions de transport en commun

Type d'affichage	Total des unités	Pourcentage numérique
Panneaux d'affichage	173,000	22% numérique
Meubles de rue	175,000	15% numérique
Affichages de transit	65,000	18% numérique

Création et déploiement du contenu numérique du panneau d'affichage

Les revenus d'affichage numérique ont atteint 535,4 millions de dollars en 2022, ce qui représente 36,7% des revenus publicitaires totaux. L'entreprise utilise la technologie programmatique pour 45% de la gestion du contenu Digital Billboard.

Études de marché et ciblage d'audience

Clear Channel Outdoor utilise les données de 1,1 million de points de données de localisation par jour pour optimiser le ciblage de l'audience. La plate-forme de mesure d'audience de l'entreprise couvre 96% de la population américaine.

Métrique de recherche	Valeur
Points de données de localisation quotidiens	1,100,000
Couverture de la population	96%
Précision du ciblage du public	87%

Ventes d'espace publicitaire et gestion des relations

En 2022, Clear Channel Outdoor a généré 1,46 milliard de dollars de revenus totaux. L'équipe commerciale gère des relations avec plus de 5 000 clients publicitaires directs dans diverses industries.

Innovation technologique dans les plateformes d'affichage numérique

La société a investi 42,3 millions de dollars dans l'innovation technologique et le développement de plates-formes numériques en 2022. Les investissements technologiques clés comprennent:

• Plateformes publicitaires programmatiques
• Systèmes de mesure du public en temps réel
• Technologies d'affichage numérique avancées

Catégorie d'investissement technologique	Montant d'investissement
Développement de plate-forme numérique	24,5 millions de dollars
Systèmes d'analyse de données	11,2 millions de dollars
Technologie de publicité programmatique	6,6 millions de dollars

Clear Channel Outdoor Holdings, Inc. (CCO) - Modèle commercial: Ressources clés

Réseau de panneaux d'affichage et d'affichage étendu

En 2024, Clear Channel Outdoor Holdings exploite environ 450 000 panneaux d'affichage et les emplacements d'affichage:

Région	Nombre d'affichages
États-Unis	172 000 affichages
l'Amérique latine	53 000 écrans
Europe	225 000 affichages

Infrastructure de technologie de publicité numérique

L'infrastructure numérique de Clear Channel Outdoor comprend:

• Plus de 2 700 panneaux d'affichage numériques
• Systèmes de gestion de contenu en temps réel
• Plateformes publicitaires programmatiques
• Technologies de ciblage mobiles et locales

Portefeuilles stratégiques de localisation urbaine et à haut trafic

Concentrations clés de l'emplacement:

Type d'emplacement	Pourcentage de couverture
Principales zones métropolitaines	68%
Corridors autoroutes et interétatiques	22%
Polènes d'aéroport et de transit	10%

Expertise des ventes et du marketing

Composition de l'équipe de vente:

• Représentants des ventes totales: 1 250
• Années moyennes d'expérience de l'industrie: 9,4 ans
• Équipes de marché verticales spécialisées

Analyse des données et capacités de mesure de l'audience

Détails de l'infrastructure analytique:

Capacité de mesure	Spécification
Plateforme de mesure du public	Place ™ Plateforme de données de localisation
Traitement quotidien des données	Plus de 3,5 millions de signaux de localisation
Poutenir	90% de la population américaine par an

Clear Channel Outdoor Holdings, Inc. (CCO) - Modèle d'entreprise: propositions de valeur

Plateformes publicitaires à haute visibilité

Clear Channel Outdoor Holdings exploite 675 000 affichages publicitaires à l'échelle mondiale à partir de 2023, notamment:

Type d'affichage	Nombre d'affichages	Couverture géographique
Panneaux d'affichage	325,000	États-Unis, Europe, Amérique latine
Affichages numériques	125,000	Amérique du Nord, marchés internationaux
Affichages de transit	225,000	Centres urbains du monde entier

Atteindre le public local et national ciblé

Métriques du public:

• Impressions quotidiennes potentielles: 4,5 milliards
• Propose quotidienne moyenne: 1,1 milliard d'individus
• Pénétration du marché: 89 marchés dans 31 pays

Solutions de publicité numérique dynamique

Capacités de plate-forme numérique:

• Mise à jour du contenu en temps réel
• Intégration publicitaire programmatique
• Capacités de ciblage basées sur les données

Fonctionnalité de plate-forme numérique	Spécifications techniques
Résolution d'écran	Capacités HD / 4K
Gestion du contenu	Plate-forme basée sur le cloud
Analyse d'audience	Apprentissage automatique activé

Formats publicitaires flexibles

Distribution du format publicitaire:

• Panneaux d'affichage statiques: 62%
• Affichages numériques: 28%
• Publicité en transit: 10%

Impact marketing mesurable

Métrique marketing	Indicateur de performance
CPM moyen	$5.20
Taux d'engagement du public	37.5%
Suivi de conversion de campagne	Analytique en temps réel

Clear Channel Outdoor Holdings, Inc. (CCO) - Modèle d'entreprise: Relations clients

Interactions d'équipe de vente directe

Depuis 2024, Clear Channel Outdoor maintient un Équipe de vente mondiale d'environ 3 200 professionnels sur plusieurs marchés. La structure de l'équipe commerciale comprend:

Catégorie de vente	Nombre de représentants commerciaux
Amérique du Nord	1,850
Europe	890
Asie-Pacifique	460

Plates-formes de publicité numérique en libre-service

Clear Channel Outdoor's Digital Platform Fonctions:

• Gestion des stocks en temps réel
• Système de réservation de campagne numérique
• Algorithmes de tarification automatisés

Représentation des performances et analyse

La société fournit Analyse avancée couvrant 12 500+ panneaux d'affichage numériques avec les mesures suivantes:

Type métrique	Capacités de suivi
Impressions du public	Précision de 98,6%
Ciblage démographique	7 catégories de segmentation distinctes
Engagement en temps réel	Points de données à jour horaires

Support de campagne publicitaire personnalisée

Taille de l'équipe de développement de campagne personnalisée: 210 professionnels Spécialisé dans:

• Conception de contenu créatif
• Placement des médias stratégiques
• Intégration de la campagne multiplateforme

Partenariats publicitaires stratégiques à long terme

Statistiques de partenariat pour 2024:

Catégorie de partenariat	Nombre de partenariats actifs
Fortune 500 Companies	87
Annonceurs régionaux	423
Agences de marketing numérique	156

Clear Channel Outdoor Holdings, Inc. (CCO) - Modèle d'entreprise: canaux

Équipes de vente directes

Clear Channel Outdoor emploie environ 4 300 représentants commerciaux sur ses marchés mondiaux à partir de 2023. L'équipe de vente directe de la société génère un chiffre d'affaires annuel de 2,65 milliards de dollars de ventes publicitaires en plein air.

Métrique de l'équipe de vente	Valeur
Représentants des ventes totales	4,300
Revenus de ventes directes annuelles	2,65 milliards de dollars
Couverture géographique	48 marchés aux États-Unis

Marché de la publicité en ligne

La plate-forme publicitaire numérique de Clear Channel Outdoor génère environ 385 millions de dollars de revenus numériques par an. La plate-forme publicitaire programmatique de CCO gère plus de 2,5 millions d'impressions d'annonces numériques par mois.

Métrique publicitaire numérique	Valeur
Revenus numériques	385 millions de dollars
Impressions d'annonces numériques mensuelles	2,5 millions

Systèmes de réservation de plate-forme numérique

La plate-forme de réservation numérique de Clear Channel Outdoor prend en charge la gestion des stocks d'annonces en temps réel dans 675 000 écrans publicitaires.

• Suivi des stocks en temps réel
• Capacités de réservation automatisées
• Couverture du réseau d'affichage numérique: 675 000 écrans

Agences d'achat de médias

La société entretient des relations avec 237 agences d'achat de médias nationales et régionales, générant environ 520 millions de dollars grâce à des partenariats d'agence.

Métrique de l'agence des médias	Valeur
Total des agences d'achat de médias	237
Revenus de partenariat d'agence	520 millions de dollars

Salons et conférences de l'industrie

Clear Channel Outdoor participe à 14 principaux salons commerciaux de l'industrie chaque année, générant des opportunités de plomb potentielles évaluées à environ 75 millions de dollars.

• Participation annuelle des salons commerciaux: 14 événements
• Valeur de génération de leads potentielle: 75 millions de dollars
• Événements clés de l'industrie: Semaine de la publicité, conférence de médias à domicile

Clear Channel Outdoor Holdings, Inc. (CCO) - Modèle d'entreprise: segments de clientèle

Spécialistes du marketing national

Clear Channel Outdoor dessert les grandes marques nationales dans plusieurs industries. En 2023, les revenus publicitaires nationaux de la société ont atteint 1,2 milliard de dollars.

Segment de l'industrie	Dépenses publicitaires	Nombre de clients
Biens de consommation	378 millions de dollars	127 marques
Automobile	265 millions de dollars	84 fabricants
Technologie	212 millions de dollars	56 entreprises

Annonceurs commerciaux locaux

La pénétration du marché local représente 35% des revenus totaux de Clear Channel Outdoor, générant environ 520 millions de dollars en 2023.

• Petites entreprises: 48% du portefeuille publicitaire local
• Entreprises régionales: 37% du portefeuille publicitaire local
• Fournisseurs de services locaux: 15% du portefeuille publicitaire local

Commerces de détail

Les dépenses publicitaires au détail avec des canaux clairs ont totalisé 456 millions de dollars en 2023.

Catégorie de vente au détail	Investissement publicitaire	Pénétration du marché
Chaînes de détail	267 millions de dollars	58%
Marques de commerce électronique	112 millions de dollars	24%
Grands magasins	77 millions de dollars	18%

Divertissement et sociétés de médias

Les revenus publicitaires du secteur du divertissement ont atteint 189 millions de dollars en 2023.

• Studios de cinéma: 82 millions de dollars
• Plateformes de streaming: 67 millions de dollars
• Réseaux de télévision: 40 millions de dollars

Petites et moyennes entreprises

Le segment de la publicité PME a généré 310 millions de dollars de revenus pour Clear Channel en plein air en 2023.

Taille de l'entreprise	Dépenses publicitaires	Valeur moyenne de la campagne
Petites entreprises	186 millions de dollars	$24,500
Entreprises moyennes	124 millions de dollars	$47,800

Clear Channel Outdoor Holdings, Inc. (CCO) - Modèle d'entreprise: Structure des coûts

Billboard et location de location

En 2024, Clear Channel Outdoor Holdings entraîne des dépenses importantes liées à la location de localisation:

Catégorie de coûts	Dépenses annuelles
Coûts de location de terres	412,3 millions de dollars
Accords de location de site	287,6 millions de dollars
Permis d'utilisation de la propriété	56,2 millions de dollars

Maintenance de la technologie numérique

Les dépenses de maintenance technologique comprennent:

• Maintenance du matériel d'affichage numérique: 89,7 millions de dollars
• Mise à jour logicielle et licence: 43,2 millions de dollars
• Support d'infrastructure réseau: 62,5 millions de dollars

Dépenses de vente et de marketing

Catégorie de dépenses de marketing	Coût annuel
Compensation du personnel des ventes	176,4 millions de dollars
Activités publicitaires et promotionnelles	45,8 millions de dollars
Coûts d'acquisition des clients	33,6 millions de dollars

Création et gestion de contenu

Coûts opérationnels liés au contenu:

• Production de contenu numérique: 37,9 millions de dollars
• Salaires de l'équipe de conception créative: 28,6 millions de dollars
• Systèmes de gestion de contenu: 19,4 millions de dollars

Investissements infrastructures technologiques

Catégorie d'investissement technologique	Investissement annuel
Développement de plate-forme numérique	64,3 millions de dollars
Outils d'analyse de données	22,7 millions de dollars
Infrastructure de cybersécurité	18,5 millions de dollars

Structure totale des coûts annuels estimés: 1,346 milliard de dollars

Clear Channel Outdoor Holdings, Inc. (CCO) - Modèle d'entreprise: Strots de revenus

Ventes publicitaires numériques

En 2023, Clear Channel Outdoor a généré 2,63 milliards de dollars de revenus totaux, la publicité numérique Billboard contribuant à une partie importante.

Métriques de panneau d'affichage numérique	Performance de 2023
Revenus panneaux numériques	854,2 millions de dollars
Pourcentage de panneaux d'affichage numérique du total des revenus	32.5%
Nombre de panneaux d'affichage numériques	4,700

Revenu de location de panneau d'affichage statique

Les locations de panneaux d'affichage statiques restent un flux de revenus de base pour le plein canal clair.

Détails de revenus de panneau d'affichage statiques	2023 données
Revenus de panneau d'affichage statique	1,2 milliard de dollars
Nombre de panneaux d'affichage statiques	31,300

Contrats de publicité en transit

La publicité en transit représente un canal de revenus clé pour l'entreprise.

• Revenus publicitaires totaux de transport en commun: 412,5 millions de dollars en 2023
• Nombre de marchés de transit desservis: 23 grandes zones métropolitaines
• Couverture de la plate-forme de publicité en transit: États-Unis et marchés internationaux

Services de mesure des données et de l'audience

Clear Channel Outdoor génère des revenus supplémentaires grâce à des technologies avancées de mesure du public.

Revenus de services de données	Performance de 2023
Revenus de services de données	76,8 millions de dollars
Nombre de plateformes de mesure du public	3 systèmes propriétaires

Plateformes de publicité numérique programmatique

La publicité programmatique représente une source de revenus émergente pour l'entreprise.

• Revenus publicitaires numériques programmatiques: 215,6 millions de dollars en 2023
• Pourcentage des revenus numériques de la programmation: 25,2%
• Nombre de plates-formes publicitaires programmatiques: 2 plates-formes primaires

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Value Propositions

You're looking at the core reasons why advertisers choose Clear Channel Outdoor Holdings, Inc. (CCO) right now, late in 2025. It's all about proving impact and maximizing reach in a media landscape that demands accountability. The value propositions are grounded in their U.S.-focused portfolio and digital advancements.

Delivering measurable campaigns via data and programmatic capabilities.

The days of just putting up a billboard and hoping for the best are over. Clear Channel Outdoor Holdings, Inc. is pushing measurement hard, especially with tools like CCO Inflight Insights™. This solution, built on their CCO RADAR® data platform, gives clients weekly reports on campaign impact, including store visits, audience segments, and the time of day visits occur. This level of insight helps advertisers optimize campaigns while they are still running, which is crucial for competing against pure-play digital budgets. The market is responding; in the third quarter of 2025, growth was noted across digital and programmatic sales categories in key markets like New York and San Francisco.

Access to premium, high-dwell-time audiences (Airports segment).

The Airports segment is a clear differentiator, offering access to captive audiences. As of September 30, 2025, Clear Channel Outdoor Holdings, Inc. operated displays across nearly 200 commercial and private airports in the U.S. and the Caribbean. This premium inventory is driving serious revenue growth. For the third quarter of 2025, the Airports segment revenue jumped 16.1% year-over-year, reaching $95.61 million. Honestly, the digital revenue growth in this segment was even more impressive, surging 37.4% in the same period, showing how effectively they are monetizing that high-dwell-time environment.

Scale and reach across the fragmented U.S. visual media market.

Scale is still king in out-of-home (OOH) advertising, and Clear Channel Outdoor Holdings, Inc. has consolidated a significant footprint as they focus on being a U.S. pure-play business. As of September 30, 2025, the company operated more than 61,200 print and digital out-of-home advertising displays. This reach covers 81 Designated Market Areas (DMAs) in the U.S., which includes 43 of the top 50 U.S. markets. This broad, yet targeted, presence helps them connect with millions of consumers monthly.

Dynamic, flexible content delivery through digital displays.

Flexibility is delivered via their growing digital network. In the America segment alone, the count of digital billboards stood at 1,970 as of June 30, 2025. This digital capability allows for rapid content changes and dayparting that print cannot match. The financial results back this up: digital revenue in the America segment increased 11.1% in the second quarter of 2025. This shift to dynamic content is a core part of their strategy to compete for budgets traditionally going to digital media.

Unified creative execution across airport and roadside channels.

The value proposition is strengthened by delivering consistent performance across their two primary U.S. segments. You see this in the consolidated results, which show the combined strength of their roadside (America) and airport assets. For instance, in Q3 2025, consolidated revenue grew 8.1% year-over-year to $405.6 million. The America segment contributed $309.96 million (up 5.9%), while the Airports segment delivered $95.61 million (up 16.1%). This shows that their strategy to elevate their higher-margin U.S. assets is working cohesively.

Here's a quick look at the scale and financial momentum driving these value propositions as of late 2025:

Metric	Value (As of Q3 2025 or Latest Reported)	Context/Date
Consolidated Revenue (Q3 2025)	$405.6 million	Year-over-year growth of 8.1%
Total U.S. Displays Operated	More than 61,200	As of September 30, 2025
U.S. DMAs Covered	81	Including 43 of the top 50 markets as of September 30, 2025
Airports Segment Revenue (Q3 2025)	$95.61 million	Up 16.1% year-over-year
America Segment Digital Revenue (Q2 2025)	$114 million	Up 11.1% year-over-year
Full Year 2025 AFFO Guidance (Tightened)	$85 million to $95 million	Up 45% to 62% from last year
Total Debt (Approximate)	$5.1 billion	As of September 30, 2025

The company is actively managing its capital structure, having recently issued notes to extend maturities to 2031 and 2033, while also pursuing international divestitures like the agreement to sell its Spanish business for approximately $134.9 million. This focus on deleveraging supports the long-term investment in their core U.S. assets and digital capabilities.

You can see the operational success reflected in the segment performance:

• America Segment Revenue (Q3 2025): $309.96 million, up 5.9% YoY.
• Airports Segment Digital Revenue (Q3 2025): Up 37.4% YoY.
• National Sales as % of America Revenue (Q2 2025): 33.7%.
• National Sales as % of Airports Revenue (Q2 2025): 59.3%.
• Corporate Expenses Reduction: On track to achieve $50 million in savings from the Investor Day plan.

Finance: draft the 13-week cash flow view incorporating the Q4 2025 revenue outlook by Friday.

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Customer Relationships

You're looking at how Clear Channel Outdoor Holdings, Inc. (CCO) manages its connections with the advertisers who buy its out-of-home inventory. It's a mix of high-touch service for the biggest players and tech-enabled efficiency for others.

Dedicated national sales teams for large, key accounts are clearly focused on the largest spenders, particularly in the Airports segment where national sales are a dominant driver of revenue. The structure supports these major relationships with dedicated focus.

The performance of these national teams is evident in the segment breakdowns from the third quarter of 2025:

Segment	National Sales as % of Segment Revenue (3Q 2025)	Digital Revenue Growth (YoY 3Q 2025)
America	36.5%	6.9%
Airports	63.8%	37.4%

Local sales teams driving consistent local revenue growth are the engine for the core America segment. This team has been remarkably consistent, achieving its 18th consecutive quarter of year-over-year local revenue growth as of the third quarter of 2025. To give you a concrete example of that local strength, local sales in the America segment were up 7.4% in the second quarter of 2025.

For smaller or more agile buyers, Clear Channel Outdoor Holdings is pushing automated self-service tools for programmatic buyers. This digital focus is showing up in the numbers, with Airports digital revenue surging by 37.4% to reach $57.9 million in the third quarter of 2025. The company is also using technology to make its existing sales force more effective.

The company's investments in technology are directly impacting relationship efficiency. For instance, the CEO noted that AI helped the inside sales team deliver a double-digit percent improvement in productivity.

The consultative, customer-centric approach to campaign planning is supported by data and technology deployment. This approach is designed to move beyond simple media buys to more sophisticated planning. Here's what that looks like in practice:

• Deploying large language models on activities like customer targeting.
• Using data analytics and go-to-market strategy to gain share, which was successful with pharma clients.
• Focusing on expanding digital footprint and data analytics capabilities to meet advertiser demands.

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Channels

You're looking at how Clear Channel Outdoor Holdings, Inc. (CCO) gets its advertising inventory in front of people right now, focusing on the physical and digital pathways they use to sell space. It's all about where the ads live and how they are sold as of late 2025.

America Segment: Traditional and digital roadside billboards

The America segment is the core business, dealing with the roadside inventory you see every day, plus some transit assets. This segment continues to show steady growth, largely powered by its digital upgrades.

For the second quarter of 2025, the America segment brought in revenue of $303 million. Within that, digital revenue was $114 million, marking an 11.1% year-over-year increase. Local sales growth was strong at 7.4% year-over-year in Q2 2025. To give you a sense of the sales mix, national sales accounted for 33.7% of the America segment's revenue in Q2 2025. By the third quarter of 2025, this segment's revenue growth was reported at 5.9% year-over-year. Management's guidance for the fourth quarter of 2025 projects America segment revenue between $322 million to $332 million.

A key part of this channel is the recent expansion in the New York area. Clear Channel Outdoor Holdings, Inc. took over management, operations, and advertising sales for more than 250 roadside displays on Metropolitan Transportation Authority (MTA) property in the NY/NJ/CT Metro area under a 15-year agreement that started November 1, 2024.

Airports Segment: Digital and static displays in major U.S. airports

The Airports segment is a premium channel, focusing on high-dwell-time, affluent audiences. This area is seeing rapid digitization, which is driving significant revenue increases.

In the third quarter of 2025, the Airports segment delivered a 16.1% year-over-year revenue increase. The digital component is accelerating this growth; digital revenue in this segment surged by 31.5% to reach $64 million in Q2 2025. More recently, in Q3 2025, digital revenue growth was reported as surging 37%. The fourth quarter 2025 guidance for Airports revenue is set between $119 million to $124 million.

Clear Channel Outdoor Holdings, Inc. continues to secure long-term, high-investment contracts. For example, the company secured a new 10-year contract with the Metropolitan Washington Airports Authority (MWAA) for Washington Dulles International Airport (IAD) and Reagan National Airport (DCA), beginning March 1, 2026, which includes a five-year renewal option. Under this new deal, Clear Channel Outdoor Holdings, Inc. commits to achieving 85% digital advertising coverage within two years. The company noted that it previously grew airport media revenues by 30% pre-COVID and has nearly doubled revenue compared to the prior concessionaire at those airports. Separately, Clear Channel Outdoor Holdings, Inc. was chosen as the new partner for Hollywood-Burbank Airport (BUR) for a new eight-year partnership.

Direct Sales Force: National and local sales channels

The sales force structure directly supports the America segment's revenue streams, differentiating between large, often national, campaigns and smaller, local business advertising.

The direct sales force handles both national and local business, with growth noted in both channels during the third quarter of 2025. The local sales channel in the America segment showed a 7.4% year-over-year increase in Q2 2025. National sales are a significant component, representing 33.7% of the America segment revenue in Q2 2025.

Programmatic Platforms: Automated, data-driven inventory sales

This channel represents the automated, data-driven sale of inventory, often through Demand-Side Platforms (DSPs), which simplifies buying and allows for dynamic pricing and targeting.

Digital and programmatic sales are explicitly called out as areas of growth across the business. The surge in digital revenue in the Airports segment, for instance, is attributed to programmatic advertising and real-time data analytics. The company's overall strategy involves integrating data analytics and programmatic capabilities to deliver measurable campaigns.

Here's a quick look at the segment performance that these channels drive, based on the latest reported actuals:

Metric	America Segment (Q2 2025)	Airports Segment (Q2 2025)	Consolidated (Q3 2025)
Revenue	$303 million	Implied $\approx$ $100 million (Based on Q3 guidance)	$405.6 million
Revenue YoY Growth	4.4%	15.6% (Q3 2025 Growth)	8.1%
Digital Revenue	$114 million	$63.5 million	Not explicitly stated
Digital Revenue YoY Growth	11.1%	31.5%	Not explicitly stated
Segment Adjusted EBITDA	$128 million	Not explicitly stated	$128.6 million (Q2 2025)

The company's overall financial health supports these channel investments; for the full year 2025, Clear Channel Outdoor Holdings, Inc. tightened its consolidated revenue guidance to a range of $1.584 billion to $1.599 billion. Furthermore, the company reported a year-to-date debt reduction of approximately $605 million as of Q2 2025, which helps fund capital expenditures like digital upgrades.

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Customer Segments

You're looking at the core groups that pay Clear Channel Outdoor Holdings, Inc. (CCO) for ad space, especially now that they are focusing almost entirely on the U.S. market after international divestitures. Here's the breakdown of who is buying inventory as of late 2025, based on the latest reported figures.

National Advertisers

This group includes large brands, often from sectors like banking and technology, whose campaigns run across multiple Clear Channel Outdoor Holdings, Inc. markets. While the overall America segment is growing, national sales have shown some softness compared to local demand in recent periods. For instance, in the second quarter of 2025, national sales represented 33.7% of the America segment revenue, yet they were down 1% on a comparable basis for that quarter.

Local and Regional Businesses (core of the America segment)

This is the engine room for the America segment. Local advertisers drive consistent, recurring revenue, which is a key strength for Clear Channel Outdoor Holdings, Inc. The local sales channel has been particularly robust. For the third quarter of 2025, the America segment revenue reached $309.96 million, showing a 5.9% year-over-year growth, which management noted was supported by strong local sales.

The commitment to this base is clear:

• Achieved the 18th consecutive quarter of year-over-year local revenue growth as of September 30, 2025.
• Local sales in the America segment increased by 7.4% in the second quarter of 2025.
• Digital revenue growth in the America segment was 11.1% in Q2 2025, reaching $114 million.

Advertising Agencies and Media Buyers

These firms act as intermediaries, purchasing inventory on behalf of the National and sometimes large Regional Advertisers. Their relationship with Clear Channel Outdoor Holdings, Inc. is critical for securing large, multi-market buys, especially for digital and programmatic inventory. The company is actively working to demonstrate ROI to this group using new measurement tools, like the in-flight insights campaign attribution solution, to secure future bookings.

Here's a look at the sales mix in the America segment for Q2 2025, which reflects the interplay between national buyers and local direct sales:

Sales Channel	Q2 2025 Revenue Share (America Segment)	Q2 2025 YoY Change (Comparable Basis)
National Sales	33.7%	Down 1%
Local Sales	Approximately 66.3% (Implied)	Up 7.4%

Government and Public Transit Authorities (as contract partners)

These entities are crucial partners, providing access to high-value, high-traffic inventory through long-term contracts. The New York Metropolitan Transportation Authority (MTA) contract is a significant anchor for Clear Channel Outdoor Holdings, Inc. in the America segment. The performance of this contract is a major driver of segment revenue and digital growth. For example, the MTA contract was cited as a primary driver for the America segment's 4.4% revenue increase in Q2 2025.

The Airports segment, while separate, also relies heavily on contracts with authorities like the Port Authority of New York and New Jersey and San Francisco International Airport, where national sales accounted for 63.8% of the Airports revenue in Q3 2025.

Finance: draft 13-week cash view by Friday.

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Cost Structure

The Cost Structure for Clear Channel Outdoor Holdings, Inc. (CCO) is heavily weighted toward fixed obligations and strategic capital deployment, reflecting the nature of its out-of-home advertising asset base.

High fixed costs from site lease expenses represent a major recurring outflow. For the America segment in the second quarter of 2025, site lease expenses were reported at $94 million.

Servicing the balance sheet involves significant cash interest payments on total debt. As of June 30, 2025, Clear Channel Outdoor Holdings reported total debt of $5,067 million. The company anticipated annualized cash interest payments for the full year 2025 to be approximately $394 million, excluding amortization of deferred financing costs, following recent refinancing activities.

Ongoing investment in the asset base is captured by capital expenditures for digital conversions and maintenance. The full-year 2025 guidance for total capital expenditures, which includes discretionary investments, is set in the range of $60 million to $70 million.

The company is actively managing its overhead through corporate cost reduction initiatives. Clear Channel Outdoor Holdings stated it is on track to deliver a targeted $50 million in corporate cost savings announced during its Investor Day.

The primary cost components can be summarized as follows:

Cost Component	Financial Metric/Amount	Period/Context
Site Lease Expenses (America)	$94 million	Q2 2025
Anticipated Annual Cash Interest Payments	$394 million	Full Year 2025 Guidance
Total Debt	$5,067 million	As of June 30, 2025
Capital Expenditures Guidance	$60 million to $70 million	Full Year 2025 Guidance
Targeted Corporate Cost Savings	$50 million	Annual Target

Beyond these major categories, the cost structure includes direct operating and Selling, General, and Administrative (SG&A) expenses. For instance, Corporate expenses saw a substantial year-over-year decrease of 33.8% in the first quarter of 2025 compared to Q1 2024.

Key elements contributing to the operating cost base include:

• Site lease expense ramp related to the New York MTA contract.
• Costs associated with large format sign production, which can dilute segment margins.
• Expected annualized interest expense reduction following debt refinancing actions.
• General overhead and operational spending captured within Direct operating and SG&A expenses.

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Revenue Streams

You're looking at the core ways Clear Channel Outdoor Holdings, Inc. (CCO) brings in money as of late 2025. This is all about selling ad space across their physical and digital inventory, primarily in the U.S. market now that they are simplifying their portfolio.

The revenue streams are clearly segmented by geography and increasingly by the technology used to sell the inventory. Here's a look at the key financial components from the third quarter of 2025.

The primary revenue drivers for Clear Channel Outdoor Holdings, Inc. (CCO) in Q3 2025 were:

• Advertising sales from the America segment: $310 million.
• Advertising sales from the Airports segment: $95.6 million.

You can see the segment breakdown here:

Revenue Stream Segment	Q3 2025 Revenue (Millions USD)	Year-over-Year Growth (Q3 2025)
America Segment	$310	5.9%
Airports Segment	$95.6	16.1%

The Airports segment is showing particularly strong momentum, which is helping to drive overall consolidated revenue growth. Honestly, that 16.1% growth in Airports is a big deal.

Digital advertising revenue is a major component of this growth, especially within the Airports segment. For Airports:

• Digital advertising revenue grew by 37.4% in Q3 2025.
• This digital revenue in the Airports segment reached $57.9 million for the quarter, up from $42.1 million in the prior year period.

This shift reflects a broader industry trend where advertisers pay a premium for the flexibility and targeting that digital out-of-home (DOOH) offers. The growth in digital is directly tied to the adoption of more sophisticated sales methods.

Programmatic and data-driven ad sales are the mechanism behind much of this digital uplift. Clear Channel Outdoor Holdings, Inc. (CCO) is seeing growth across both national and local sales channels specifically due to these capabilities. This means they are selling inventory dynamically, often in real-time, which advertisers value for better measurement and ROI.

Looking ahead, the company has tightened its expectation for the full year of 2025. The full-year 2025 consolidated revenue guidance is set between $1.584 billion to $1.599 billion. Here's the quick math: that range implies a consolidated revenue increase of 5% to 6% over the prior year, based on the reported figures.

Finance: draft 13-week cash view by Friday.