Clear Channel Outdoor Holdings, Inc. (CCO): Business Model Canvas

In der dynamischen Welt der Außenwerbung steht Clear Channel Outdoor Holdings, Inc. (CCO) als transformative Kraft da und definiert neu, wie Marken durch innovatives visuelles Storytelling mit dem Publikum in Kontakt treten. Mit einem weitläufigen Netzwerk aus Werbetafeln und digitalen Displays, die Stadtlandschaften darstellen, hat CCO meisterhaft ein Geschäftsmodell entwickelt, das die Straßen der Stadt in lebendige Marketingflächen verwandelt und dabei modernste Technologie und strategische Standortinformationen nutzt, um leistungsstarke Werbelösungen bereitzustellen, die Aufmerksamkeit erregen und das Engagement fördern.

Clear Channel Outdoor Holdings, Inc. (CCO) – Geschäftsmodell: Wichtige Partnerschaften

Medienagenturen und Werbenetzwerke

Clear Channel Outdoor hat strategische Partnerschaften mit großen Medienagenturen aufgebaut:

Partneragentur	Einzelheiten zur Partnerschaft	Jährliche Werbeeinnahmen
Omnicom Media Group	Zusammenarbeit im globalen Werbenetzwerk	Gemeinsame Werbeverträge im Wert von 287 Millionen US-Dollar
WPP-Gruppe	Integration digitaler Plakatwerbung	213 Millionen US-Dollar an Netzwerkwerbung

Lokale und nationale Marken

Zu den wichtigsten Markenpartnerschaften gehören:

• Coca-Cola: Jahresvertrag für Außenwerbung über 42 Millionen US-Dollar
• McDonald's: nationale Plakatkampagne im Wert von 38 Millionen US-Dollar
• Apple: Vereinbarung über digitale Display-Werbung im Wert von 55 Millionen US-Dollar

Technologieunternehmen

Partnerschaften im Bereich der digitalen Plakattechnologie:

Technologiepartner	Technologiefokus	Investitionsbetrag
Samsung-Elektronik	Digitale Anzeigetechnologien	67 Millionen US-Dollar Investition
Verizon	5G-fähige digitale Plakatinfrastruktur	53 Millionen US-Dollar gemeinsame Investition

Immobilienpartnerschaften

Standortpartnerschaften für Werbetafeln:

• Gesamtzahl der Immobilienpartnerschaftsverträge: 127 Verträge
• Geschätzte jährliche Immobilienpachtzahlungen: 98 Millionen US-Dollar
• Geografische Abdeckung: 48 US-Bundesstaaten

Partnerschaften mit Verkehrsbetrieben

Kooperationen im Bereich Transit-Werbeflächen:

Transitbehörde	Abgedeckte Märkte	Jahresumsatz
Metropolitan Transportation Authority (NYC)	Metropolregion New York City	45 Millionen Dollar
Metro von Los Angeles	Großraum Los Angeles	37 Millionen Dollar

Clear Channel Outdoor Holdings, Inc. (CCO) – Geschäftsmodell: Hauptaktivitäten

Platzierung und Management von Außenwerbung

Clear Channel Outdoor verwaltet ab 2023 450.000 Werbedisplays in 31 Märkten in den Vereinigten Staaten und Lateinamerika. Das Unternehmen betreibt:

• 173.000 Werbetafeln
• 37.000 digitale Anzeigen
• 240.000 Stadtmobiliar und Verkehrsdisplays

Anzeigetyp	Gesamteinheiten	Digitaler Prozentsatz
Werbetafeln	173,000	22 % digital
Stadtmöbel	175,000	15 % digital
Transit-Displays	65,000	18 % digital

Erstellung und Bereitstellung digitaler Billboard-Inhalte

Die Einnahmen aus der digitalen Anzeige erreichten im Jahr 2022 535,4 Millionen US-Dollar, was 36,7 % der gesamten Werbeeinnahmen entspricht. Das Unternehmen nutzt programmatische Technologie für 45 % der Inhaltsverwaltung digitaler Werbetafeln.

Marktforschung und Zielgruppenansprache

Clear Channel Outdoor nutzt täglich Daten von 1,1 Millionen Standortdatenpunkten, um die Zielgruppenansprache zu optimieren. Die Zielgruppenmessplattform des Unternehmens deckt 96 % der US-Bevölkerung ab.

Forschungsmetrik	Wert
Tägliche Standortdatenpunkte	1,100,000
Bevölkerungsabdeckung	96%
Genauigkeit der Zielgruppenansprache	87%

Werbeflächenverkauf und Beziehungsmanagement

Im Jahr 2022 erwirtschaftete Clear Channel Outdoor einen Gesamtumsatz von 1,46 Milliarden US-Dollar. Das Vertriebsteam verwaltet Beziehungen zu über 5.000 Direktwerbekunden aus verschiedenen Branchen.

Technologische Innovation bei digitalen Anzeigeplattformen

Das Unternehmen investierte im Jahr 2022 42,3 Millionen US-Dollar in technologische Innovation und die Entwicklung digitaler Plattformen. Zu den wichtigsten technologischen Investitionen gehören:

• Programmatische Werbeplattformen
• Systeme zur Echtzeit-Zuschauermessung
• Fortschrittliche digitale Anzeigetechnologien

Kategorie „Technologieinvestitionen“.	Investitionsbetrag
Entwicklung digitaler Plattformen	24,5 Millionen US-Dollar
Datenanalysesysteme	11,2 Millionen US-Dollar
Programmatische Werbetechnik	6,6 Millionen US-Dollar

Clear Channel Outdoor Holdings, Inc. (CCO) – Geschäftsmodell: Schlüsselressourcen

Umfangreiches Billboard- und Display-Netzwerk

Ab 2024 betreibt Clear Channel Outdoor Holdings etwa 450.000 Werbetafeln und Ausstellungsstandorte in:

Region	Anzahl der Displays
Vereinigte Staaten	172.000 Anzeigen
Lateinamerika	53.000 Anzeigen
Europa	225.000 Anzeigen

Infrastruktur für digitale Werbetechnologie

Die digitale Infrastruktur von Clear Channel Outdoor umfasst:

• Über 2.700 digitale Werbetafeln
• Echtzeit-Content-Management-Systeme
• Programmatische Werbeplattformen
• Mobile und standortbasierte Targeting-Technologien

Strategische urbane und stark frequentierte Standortportfolios

Wichtige Standortkonzentrationen:

Standorttyp	Abdeckungsprozentsatz
Wichtige Ballungsräume	68%
Autobahn- und Autobahnkorridore	22%
Flughafen- und Transitknotenpunkte	10%

Vertriebs- und Marketingexpertise

Zusammensetzung des Vertriebsteams:

• Gesamtzahl der Vertriebsmitarbeiter: 1.250
• Durchschnittliche Branchenerfahrung: 9,4 Jahre
• Spezialisierte vertikale Marktteams

Funktionen zur Datenanalyse und Zielgruppenmessung

Details zur Analytics-Infrastruktur:

Messfähigkeit	Spezifikation
Plattform zur Zielgruppenmessung	Placed™-Standortdatenplattform
Tägliche Datenverarbeitung	Über 3,5 Millionen Standortsignale
Zielgruppenreichweite	90 % der US-Bevölkerung jährlich

Clear Channel Outdoor Holdings, Inc. (CCO) – Geschäftsmodell: Wertversprechen

Hochsichtbare Werbeplattformen

Clear Channel Outdoor Holdings betreibt ab 2023 weltweit 675.000 Werbedisplays, darunter:

Anzeigetyp	Anzahl der Displays	Geografische Abdeckung
Werbetafeln	325,000	Vereinigte Staaten, Europa, Lateinamerika
Digitale Anzeigen	125,000	Nordamerika, internationale Märkte
Transit-Displays	225,000	Urbane Zentren weltweit

Gezielte lokale und nationale Zielgruppenreichweite

Zielgruppenkennzahlen:

• Potenzielle tägliche Impressionen: 4,5 Milliarden
• Durchschnittliche tägliche Zielgruppenreichweite: 1,1 Milliarden Personen
• Marktdurchdringung: 89 Märkte in 31 Ländern

Dynamische digitale Werbelösungen

Funktionen der digitalen Plattform:

• Inhaltsaktualisierung in Echtzeit
• Integration programmatischer Werbung
• Datengesteuerte Targeting-Funktionen

Digitale Plattformfunktion	Technische Spezifikation
Bildschirmauflösung	HD/4K-Fähigkeiten
Content-Management	Cloudbasierte Plattform
Zielgruppenanalyse	Maschinelles Lernen aktiviert

Flexible Werbeformate

Verbreitung der Werbeformate:

• Statische Werbetafeln: 62 %
• Digitalanzeigen: 28 %
• Werbung im öffentlichen Nahverkehr: 10 %

Messbare Marketingwirkung

Marketingmetrik	Leistungsindikator
Durchschnittlicher CPM	$5.20
Zielgruppen-Engagement-Rate	37.5%
Kampagnen-Conversion-Tracking	Echtzeitanalysen

Clear Channel Outdoor Holdings, Inc. (CCO) – Geschäftsmodell: Kundenbeziehungen

Interaktionen des Direktvertriebsteams

Ab 2024 unterhält Clear Channel Outdoor eine globales Vertriebsteam von rund 3.200 Fachleuten über mehrere Märkte hinweg. Die Struktur des Vertriebsteams umfasst:

Verkaufskategorie	Anzahl der Vertriebsmitarbeiter
Nordamerika	1,850
Europa	890
Asien-Pazifik	460

Self-Service-Plattformen für digitale Werbung

Die digitalen Plattformfunktionen von Clear Channel Outdoor:

• Bestandsverwaltung in Echtzeit
• Digitales Kampagnenbuchungssystem
• Automatisierte Preisalgorithmen

Leistungsberichte und Analysen

Das Unternehmen bietet Erweiterte Analysen für mehr als 12.500 digitale Werbetafeln mit folgenden Kennzahlen:

Metriktyp	Tracking-Funktionen
Eindrücke des Publikums	98,6 % Genauigkeit
Demografisches Targeting	7 verschiedene Segmentierungskategorien
Echtzeit-Engagement	Stündlich aktualisierte Datenpunkte

Unterstützung individueller Werbekampagnen

Teamgröße für die Entwicklung individueller Kampagnen: 210 Fachleute spezialisiert auf:

• Kreatives Content-Design
• Strategische Medienplatzierung
• Plattformübergreifende Kampagnenintegration

Langfristige strategische Werbepartnerschaften

Partnerschaftsstatistik für 2024:

Kategorie „Partnerschaft“.	Anzahl aktiver Partnerschaften
Fortune-500-Unternehmen	87
Regionale Werbetreibende	423
Agenturen für digitales Marketing	156

Clear Channel Outdoor Holdings, Inc. (CCO) – Geschäftsmodell: Kanäle

Direktvertriebsteams

Clear Channel Outdoor beschäftigt im Jahr 2023 rund 4.300 Vertriebsmitarbeiter auf seinen globalen Märkten. Das Direktvertriebsteam des Unternehmens erwirtschaftet einen Jahresumsatz von 2,65 Milliarden US-Dollar mit Außenwerbeverkäufen.

Vertriebsteam-Metrik	Wert
Gesamtzahl der Vertriebsmitarbeiter	4,300
Jährlicher Direktverkaufsumsatz	2,65 Milliarden US-Dollar
Geografische Abdeckung	48 Märkte in den Vereinigten Staaten

Online-Werbemarktplatz

Die digitale Werbeplattform von Clear Channel Outdoor generiert jährlich etwa 385 Millionen US-Dollar an digitalen Einnahmen. Die programmatische Werbeplattform von CCO verarbeitet über 2,5 Millionen digitale Anzeigenimpressionen pro Monat.

Digitale Werbemetrik	Wert
Digitale Einnahmen	385 Millionen Dollar
Monatliche digitale Anzeigenimpressionen	2,5 Millionen

Digitale Plattform-Buchungssysteme

Die digitale Buchungsplattform von Clear Channel Outdoor unterstützt die Verwaltung des Anzeigenbestands in Echtzeit über 675.000 Werbedisplays.

• Bestandsverfolgung in Echtzeit
• Automatisierte Buchungsfunktionen
• Abdeckung des digitalen Display-Netzwerks: 675.000 Displays

Medieneinkaufsagenturen

Das Unternehmen unterhält Beziehungen zu 237 nationalen und regionalen Medieneinkaufsagenturen und generiert durch Agenturpartnerschaften rund 520 Millionen US-Dollar.

Metrik für Medienagenturen	Wert
Total Media-Einkaufsagenturen	237
Einnahmen aus Agenturpartnerschaften	520 Millionen Dollar

Branchenmessen und Konferenzen

Clear Channel Outdoor nimmt jährlich an 14 großen Branchenmessen teil und generiert potenzielle Leadchancen im Wert von etwa 75 Millionen US-Dollar.

• Jährliche Messebeteiligung: 14 Veranstaltungen
• Potenzieller Wert der Lead-Generierung: 75 Millionen US-Dollar
• Wichtige Branchenveranstaltungen: Werbewoche, Out of Home-Medienkonferenz

Clear Channel Outdoor Holdings, Inc. (CCO) – Geschäftsmodell: Kundensegmente

Nationale Markenvermarkter

Clear Channel Outdoor beliefert große nationale Marken aus verschiedenen Branchen. Im Jahr 2023 beliefen sich die landesweiten Werbeeinnahmen des Unternehmens auf 1,2 Milliarden US-Dollar.

Branchensegment	Werbeausgaben	Anzahl der Kunden
Konsumgüter	378 Millionen Dollar	127 Marken
Automobil	265 Millionen Dollar	84 Hersteller
Technologie	212 Millionen Dollar	56 Unternehmen

Lokale Werbetreibende

Die lokale Marktdurchdringung macht 35 % des Gesamtumsatzes von Clear Channel Outdoor aus und generiert im Jahr 2023 etwa 520 Millionen US-Dollar.

• Kleine Unternehmen: 48 % des lokalen Werbeportfolios
• Regionale Unternehmen: 37 % des lokalen Werbeportfolios
• Lokale Dienstleister: 15 % des lokalen Werbeportfolios

Einzelhandelsunternehmen

Die Einzelhandelswerbeausgaben mit Clear Channel Outdoor beliefen sich im Jahr 2023 auf insgesamt 456 Millionen US-Dollar.

Einzelhandelskategorie	Werbeinvestitionen	Marktdurchdringung
Einzelhandelsketten	267 Millionen Dollar	58%
E-Commerce-Marken	112 Millionen Dollar	24%
Kaufhäuser	77 Millionen Dollar	18%

Unterhaltungs- und Medienunternehmen

Die Werbeeinnahmen im Unterhaltungssektor erreichten im Jahr 2023 189 Millionen US-Dollar.

• Filmstudios: 82 Millionen US-Dollar
• Streaming-Plattformen: 67 Millionen US-Dollar
• Fernsehsender: 40 Millionen US-Dollar

Kleine und mittlere Unternehmen

Das KMU-Werbesegment generierte im Jahr 2023 einen Umsatz von 310 Millionen US-Dollar für Clear Channel Outdoor.

Unternehmensgröße	Werbeausgaben	Durchschnittlicher Kampagnenwert
Kleine Unternehmen	186 Millionen Dollar	$24,500
Mittlere Unternehmen	124 Millionen Dollar	$47,800

Clear Channel Outdoor Holdings, Inc. (CCO) – Geschäftsmodell: Kostenstruktur

Vermietung von Werbetafeln und Display-Standorten

Ab 2024 fallen für Clear Channel Outdoor Holdings erhebliche Kosten im Zusammenhang mit der Standortvermietung an:

Kostenkategorie	Jährliche Ausgaben
Kosten für die Pacht von Grundstücken	412,3 Millionen US-Dollar
Standortmietverträge	287,6 Millionen US-Dollar
Nutzungsgenehmigungen für Grundstücke	56,2 Millionen US-Dollar

Wartung digitaler Technologie

Zu den Kosten für die technische Wartung gehören:

• Wartung der Digitalanzeige-Hardware: 89,7 Millionen US-Dollar
• Software-Update und Lizenzierung: 43,2 Millionen US-Dollar
• Unterstützung der Netzwerkinfrastruktur: 62,5 Millionen US-Dollar

Vertriebs- und Marketingkosten

Kategorie der Marketingausgaben	Jährliche Kosten
Vergütung des Vertriebspersonals	176,4 Millionen US-Dollar
Werbe- und Verkaufsförderungsaktivitäten	45,8 Millionen US-Dollar
Kosten für die Kundenakquise	33,6 Millionen US-Dollar

Inhaltserstellung und -verwaltung

Inhaltsbezogene Betriebskosten:

• Produktion digitaler Inhalte: 37,9 Millionen US-Dollar
• Gehälter des kreativen Designteams: 28,6 Millionen US-Dollar
• Content-Management-Systeme: 19,4 Millionen US-Dollar

Investitionen in die Technologieinfrastruktur

Kategorie „Technologieinvestitionen“.	Jährliche Investition
Entwicklung digitaler Plattformen	64,3 Millionen US-Dollar
Datenanalysetools	22,7 Millionen US-Dollar
Cybersicherheitsinfrastruktur	18,5 Millionen US-Dollar

Geschätzte Gesamtkostenstruktur pro Jahr: 1,346 Milliarden US-Dollar

Clear Channel Outdoor Holdings, Inc. (CCO) – Geschäftsmodell: Einnahmequellen

Verkauf digitaler Plakatwerbung

Im Jahr 2023 erwirtschaftete Clear Channel Outdoor einen Gesamtumsatz von 2,63 Milliarden US-Dollar, wobei digitale Plakatwerbung einen erheblichen Anteil ausmachte.

Digitale Billboard-Metriken	Leistung 2023
Einnahmen aus digitalen Werbetafeln	854,2 Millionen US-Dollar
Anteil digitaler Werbetafeln am Gesamtumsatz	32.5%
Anzahl digitaler Werbetafeln	4,700

Statische Werbeeinnahmen aus der Vermietung von Werbetafeln

Die Vermietung statischer Werbetafeln bleibt eine Haupteinnahmequelle für Clear Channel Outdoor.

Statische Billboard-Umsatzdetails	Daten für 2023
Statische Werbeeinnahmen	1,2 Milliarden US-Dollar
Anzahl der statischen Werbetafeln	31,300

Werbeverträge für den öffentlichen Nahverkehr

ÖPNV-Werbung stellt einen wichtigen Einnahmekanal für das Unternehmen dar.

• Gesamter Werbeumsatz im ÖPNV: 412,5 Millionen US-Dollar im Jahr 2023
• Anzahl der bedienten Transitmärkte: 23 große Ballungsräume
• Abdeckung der Transit-Werbeplattform: Vereinigte Staaten und internationale Märkte

Daten- und Publikumsmessungsdienste

Clear Channel Outdoor generiert zusätzliche Einnahmen durch fortschrittliche Technologien zur Zuschauermessung.

Umsatz aus Datendiensten	Leistung 2023
Umsatz aus Datendiensten	76,8 Millionen US-Dollar
Anzahl der Plattformen zur Zielgruppenmessung	3 proprietäre Systeme

Programmatische digitale Werbeplattformen

Programmatische Werbung stellt für das Unternehmen eine neue Einnahmequelle dar.

• Einnahmen aus programmatischer digitaler Werbung: 215,6 Millionen US-Dollar im Jahr 2023
• Prozentsatz des digitalen Umsatzes aus Programmatic: 25,2 %
• Anzahl der programmatischen Werbeplattformen: 2 primäre Plattformen

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Value Propositions

You're looking at the core reasons why advertisers choose Clear Channel Outdoor Holdings, Inc. (CCO) right now, late in 2025. It's all about proving impact and maximizing reach in a media landscape that demands accountability. The value propositions are grounded in their U.S.-focused portfolio and digital advancements.

Delivering measurable campaigns via data and programmatic capabilities.

The days of just putting up a billboard and hoping for the best are over. Clear Channel Outdoor Holdings, Inc. is pushing measurement hard, especially with tools like CCO Inflight Insights™. This solution, built on their CCO RADAR® data platform, gives clients weekly reports on campaign impact, including store visits, audience segments, and the time of day visits occur. This level of insight helps advertisers optimize campaigns while they are still running, which is crucial for competing against pure-play digital budgets. The market is responding; in the third quarter of 2025, growth was noted across digital and programmatic sales categories in key markets like New York and San Francisco.

Access to premium, high-dwell-time audiences (Airports segment).

The Airports segment is a clear differentiator, offering access to captive audiences. As of September 30, 2025, Clear Channel Outdoor Holdings, Inc. operated displays across nearly 200 commercial and private airports in the U.S. and the Caribbean. This premium inventory is driving serious revenue growth. For the third quarter of 2025, the Airports segment revenue jumped 16.1% year-over-year, reaching $95.61 million. Honestly, the digital revenue growth in this segment was even more impressive, surging 37.4% in the same period, showing how effectively they are monetizing that high-dwell-time environment.

Scale and reach across the fragmented U.S. visual media market.

Scale is still king in out-of-home (OOH) advertising, and Clear Channel Outdoor Holdings, Inc. has consolidated a significant footprint as they focus on being a U.S. pure-play business. As of September 30, 2025, the company operated more than 61,200 print and digital out-of-home advertising displays. This reach covers 81 Designated Market Areas (DMAs) in the U.S., which includes 43 of the top 50 U.S. markets. This broad, yet targeted, presence helps them connect with millions of consumers monthly.

Dynamic, flexible content delivery through digital displays.

Flexibility is delivered via their growing digital network. In the America segment alone, the count of digital billboards stood at 1,970 as of June 30, 2025. This digital capability allows for rapid content changes and dayparting that print cannot match. The financial results back this up: digital revenue in the America segment increased 11.1% in the second quarter of 2025. This shift to dynamic content is a core part of their strategy to compete for budgets traditionally going to digital media.

Unified creative execution across airport and roadside channels.

The value proposition is strengthened by delivering consistent performance across their two primary U.S. segments. You see this in the consolidated results, which show the combined strength of their roadside (America) and airport assets. For instance, in Q3 2025, consolidated revenue grew 8.1% year-over-year to $405.6 million. The America segment contributed $309.96 million (up 5.9%), while the Airports segment delivered $95.61 million (up 16.1%). This shows that their strategy to elevate their higher-margin U.S. assets is working cohesively.

Here's a quick look at the scale and financial momentum driving these value propositions as of late 2025:

Metric	Value (As of Q3 2025 or Latest Reported)	Context/Date
Consolidated Revenue (Q3 2025)	$405.6 million	Year-over-year growth of 8.1%
Total U.S. Displays Operated	More than 61,200	As of September 30, 2025
U.S. DMAs Covered	81	Including 43 of the top 50 markets as of September 30, 2025
Airports Segment Revenue (Q3 2025)	$95.61 million	Up 16.1% year-over-year
America Segment Digital Revenue (Q2 2025)	$114 million	Up 11.1% year-over-year
Full Year 2025 AFFO Guidance (Tightened)	$85 million to $95 million	Up 45% to 62% from last year
Total Debt (Approximate)	$5.1 billion	As of September 30, 2025

The company is actively managing its capital structure, having recently issued notes to extend maturities to 2031 and 2033, while also pursuing international divestitures like the agreement to sell its Spanish business for approximately $134.9 million. This focus on deleveraging supports the long-term investment in their core U.S. assets and digital capabilities.

You can see the operational success reflected in the segment performance:

• America Segment Revenue (Q3 2025): $309.96 million, up 5.9% YoY.
• Airports Segment Digital Revenue (Q3 2025): Up 37.4% YoY.
• National Sales as % of America Revenue (Q2 2025): 33.7%.
• National Sales as % of Airports Revenue (Q2 2025): 59.3%.
• Corporate Expenses Reduction: On track to achieve $50 million in savings from the Investor Day plan.

Finance: draft the 13-week cash flow view incorporating the Q4 2025 revenue outlook by Friday.

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Customer Relationships

You're looking at how Clear Channel Outdoor Holdings, Inc. (CCO) manages its connections with the advertisers who buy its out-of-home inventory. It's a mix of high-touch service for the biggest players and tech-enabled efficiency for others.

Dedicated national sales teams for large, key accounts are clearly focused on the largest spenders, particularly in the Airports segment where national sales are a dominant driver of revenue. The structure supports these major relationships with dedicated focus.

The performance of these national teams is evident in the segment breakdowns from the third quarter of 2025:

Segment	National Sales as % of Segment Revenue (3Q 2025)	Digital Revenue Growth (YoY 3Q 2025)
America	36.5%	6.9%
Airports	63.8%	37.4%

Local sales teams driving consistent local revenue growth are the engine for the core America segment. This team has been remarkably consistent, achieving its 18th consecutive quarter of year-over-year local revenue growth as of the third quarter of 2025. To give you a concrete example of that local strength, local sales in the America segment were up 7.4% in the second quarter of 2025.

For smaller or more agile buyers, Clear Channel Outdoor Holdings is pushing automated self-service tools for programmatic buyers. This digital focus is showing up in the numbers, with Airports digital revenue surging by 37.4% to reach $57.9 million in the third quarter of 2025. The company is also using technology to make its existing sales force more effective.

The company's investments in technology are directly impacting relationship efficiency. For instance, the CEO noted that AI helped the inside sales team deliver a double-digit percent improvement in productivity.

The consultative, customer-centric approach to campaign planning is supported by data and technology deployment. This approach is designed to move beyond simple media buys to more sophisticated planning. Here's what that looks like in practice:

• Deploying large language models on activities like customer targeting.
• Using data analytics and go-to-market strategy to gain share, which was successful with pharma clients.
• Focusing on expanding digital footprint and data analytics capabilities to meet advertiser demands.

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Channels

You're looking at how Clear Channel Outdoor Holdings, Inc. (CCO) gets its advertising inventory in front of people right now, focusing on the physical and digital pathways they use to sell space. It's all about where the ads live and how they are sold as of late 2025.

America Segment: Traditional and digital roadside billboards

The America segment is the core business, dealing with the roadside inventory you see every day, plus some transit assets. This segment continues to show steady growth, largely powered by its digital upgrades.

For the second quarter of 2025, the America segment brought in revenue of $303 million. Within that, digital revenue was $114 million, marking an 11.1% year-over-year increase. Local sales growth was strong at 7.4% year-over-year in Q2 2025. To give you a sense of the sales mix, national sales accounted for 33.7% of the America segment's revenue in Q2 2025. By the third quarter of 2025, this segment's revenue growth was reported at 5.9% year-over-year. Management's guidance for the fourth quarter of 2025 projects America segment revenue between $322 million to $332 million.

A key part of this channel is the recent expansion in the New York area. Clear Channel Outdoor Holdings, Inc. took over management, operations, and advertising sales for more than 250 roadside displays on Metropolitan Transportation Authority (MTA) property in the NY/NJ/CT Metro area under a 15-year agreement that started November 1, 2024.

Airports Segment: Digital and static displays in major U.S. airports

The Airports segment is a premium channel, focusing on high-dwell-time, affluent audiences. This area is seeing rapid digitization, which is driving significant revenue increases.

In the third quarter of 2025, the Airports segment delivered a 16.1% year-over-year revenue increase. The digital component is accelerating this growth; digital revenue in this segment surged by 31.5% to reach $64 million in Q2 2025. More recently, in Q3 2025, digital revenue growth was reported as surging 37%. The fourth quarter 2025 guidance for Airports revenue is set between $119 million to $124 million.

Clear Channel Outdoor Holdings, Inc. continues to secure long-term, high-investment contracts. For example, the company secured a new 10-year contract with the Metropolitan Washington Airports Authority (MWAA) for Washington Dulles International Airport (IAD) and Reagan National Airport (DCA), beginning March 1, 2026, which includes a five-year renewal option. Under this new deal, Clear Channel Outdoor Holdings, Inc. commits to achieving 85% digital advertising coverage within two years. The company noted that it previously grew airport media revenues by 30% pre-COVID and has nearly doubled revenue compared to the prior concessionaire at those airports. Separately, Clear Channel Outdoor Holdings, Inc. was chosen as the new partner for Hollywood-Burbank Airport (BUR) for a new eight-year partnership.

Direct Sales Force: National and local sales channels

The sales force structure directly supports the America segment's revenue streams, differentiating between large, often national, campaigns and smaller, local business advertising.

The direct sales force handles both national and local business, with growth noted in both channels during the third quarter of 2025. The local sales channel in the America segment showed a 7.4% year-over-year increase in Q2 2025. National sales are a significant component, representing 33.7% of the America segment revenue in Q2 2025.

Programmatic Platforms: Automated, data-driven inventory sales

This channel represents the automated, data-driven sale of inventory, often through Demand-Side Platforms (DSPs), which simplifies buying and allows for dynamic pricing and targeting.

Digital and programmatic sales are explicitly called out as areas of growth across the business. The surge in digital revenue in the Airports segment, for instance, is attributed to programmatic advertising and real-time data analytics. The company's overall strategy involves integrating data analytics and programmatic capabilities to deliver measurable campaigns.

Here's a quick look at the segment performance that these channels drive, based on the latest reported actuals:

Metric	America Segment (Q2 2025)	Airports Segment (Q2 2025)	Consolidated (Q3 2025)
Revenue	$303 million	Implied $\approx$ $100 million (Based on Q3 guidance)	$405.6 million
Revenue YoY Growth	4.4%	15.6% (Q3 2025 Growth)	8.1%
Digital Revenue	$114 million	$63.5 million	Not explicitly stated
Digital Revenue YoY Growth	11.1%	31.5%	Not explicitly stated
Segment Adjusted EBITDA	$128 million	Not explicitly stated	$128.6 million (Q2 2025)

The company's overall financial health supports these channel investments; for the full year 2025, Clear Channel Outdoor Holdings, Inc. tightened its consolidated revenue guidance to a range of $1.584 billion to $1.599 billion. Furthermore, the company reported a year-to-date debt reduction of approximately $605 million as of Q2 2025, which helps fund capital expenditures like digital upgrades.

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Customer Segments

You're looking at the core groups that pay Clear Channel Outdoor Holdings, Inc. (CCO) for ad space, especially now that they are focusing almost entirely on the U.S. market after international divestitures. Here's the breakdown of who is buying inventory as of late 2025, based on the latest reported figures.

National Advertisers

This group includes large brands, often from sectors like banking and technology, whose campaigns run across multiple Clear Channel Outdoor Holdings, Inc. markets. While the overall America segment is growing, national sales have shown some softness compared to local demand in recent periods. For instance, in the second quarter of 2025, national sales represented 33.7% of the America segment revenue, yet they were down 1% on a comparable basis for that quarter.

Local and Regional Businesses (core of the America segment)

This is the engine room for the America segment. Local advertisers drive consistent, recurring revenue, which is a key strength for Clear Channel Outdoor Holdings, Inc. The local sales channel has been particularly robust. For the third quarter of 2025, the America segment revenue reached $309.96 million, showing a 5.9% year-over-year growth, which management noted was supported by strong local sales.

The commitment to this base is clear:

• Achieved the 18th consecutive quarter of year-over-year local revenue growth as of September 30, 2025.
• Local sales in the America segment increased by 7.4% in the second quarter of 2025.
• Digital revenue growth in the America segment was 11.1% in Q2 2025, reaching $114 million.

Advertising Agencies and Media Buyers

These firms act as intermediaries, purchasing inventory on behalf of the National and sometimes large Regional Advertisers. Their relationship with Clear Channel Outdoor Holdings, Inc. is critical for securing large, multi-market buys, especially for digital and programmatic inventory. The company is actively working to demonstrate ROI to this group using new measurement tools, like the in-flight insights campaign attribution solution, to secure future bookings.

Here's a look at the sales mix in the America segment for Q2 2025, which reflects the interplay between national buyers and local direct sales:

Sales Channel	Q2 2025 Revenue Share (America Segment)	Q2 2025 YoY Change (Comparable Basis)
National Sales	33.7%	Down 1%
Local Sales	Approximately 66.3% (Implied)	Up 7.4%

Government and Public Transit Authorities (as contract partners)

These entities are crucial partners, providing access to high-value, high-traffic inventory through long-term contracts. The New York Metropolitan Transportation Authority (MTA) contract is a significant anchor for Clear Channel Outdoor Holdings, Inc. in the America segment. The performance of this contract is a major driver of segment revenue and digital growth. For example, the MTA contract was cited as a primary driver for the America segment's 4.4% revenue increase in Q2 2025.

The Airports segment, while separate, also relies heavily on contracts with authorities like the Port Authority of New York and New Jersey and San Francisco International Airport, where national sales accounted for 63.8% of the Airports revenue in Q3 2025.

Finance: draft 13-week cash view by Friday.

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Cost Structure

The Cost Structure for Clear Channel Outdoor Holdings, Inc. (CCO) is heavily weighted toward fixed obligations and strategic capital deployment, reflecting the nature of its out-of-home advertising asset base.

High fixed costs from site lease expenses represent a major recurring outflow. For the America segment in the second quarter of 2025, site lease expenses were reported at $94 million.

Servicing the balance sheet involves significant cash interest payments on total debt. As of June 30, 2025, Clear Channel Outdoor Holdings reported total debt of $5,067 million. The company anticipated annualized cash interest payments for the full year 2025 to be approximately $394 million, excluding amortization of deferred financing costs, following recent refinancing activities.

Ongoing investment in the asset base is captured by capital expenditures for digital conversions and maintenance. The full-year 2025 guidance for total capital expenditures, which includes discretionary investments, is set in the range of $60 million to $70 million.

The company is actively managing its overhead through corporate cost reduction initiatives. Clear Channel Outdoor Holdings stated it is on track to deliver a targeted $50 million in corporate cost savings announced during its Investor Day.

The primary cost components can be summarized as follows:

Cost Component	Financial Metric/Amount	Period/Context
Site Lease Expenses (America)	$94 million	Q2 2025
Anticipated Annual Cash Interest Payments	$394 million	Full Year 2025 Guidance
Total Debt	$5,067 million	As of June 30, 2025
Capital Expenditures Guidance	$60 million to $70 million	Full Year 2025 Guidance
Targeted Corporate Cost Savings	$50 million	Annual Target

Beyond these major categories, the cost structure includes direct operating and Selling, General, and Administrative (SG&A) expenses. For instance, Corporate expenses saw a substantial year-over-year decrease of 33.8% in the first quarter of 2025 compared to Q1 2024.

Key elements contributing to the operating cost base include:

• Site lease expense ramp related to the New York MTA contract.
• Costs associated with large format sign production, which can dilute segment margins.
• Expected annualized interest expense reduction following debt refinancing actions.
• General overhead and operational spending captured within Direct operating and SG&A expenses.

Clear Channel Outdoor Holdings, Inc. (CCO) - Canvas Business Model: Revenue Streams

You're looking at the core ways Clear Channel Outdoor Holdings, Inc. (CCO) brings in money as of late 2025. This is all about selling ad space across their physical and digital inventory, primarily in the U.S. market now that they are simplifying their portfolio.

The revenue streams are clearly segmented by geography and increasingly by the technology used to sell the inventory. Here's a look at the key financial components from the third quarter of 2025.

The primary revenue drivers for Clear Channel Outdoor Holdings, Inc. (CCO) in Q3 2025 were:

• Advertising sales from the America segment: $310 million.
• Advertising sales from the Airports segment: $95.6 million.

You can see the segment breakdown here:

Revenue Stream Segment	Q3 2025 Revenue (Millions USD)	Year-over-Year Growth (Q3 2025)
America Segment	$310	5.9%
Airports Segment	$95.6	16.1%

The Airports segment is showing particularly strong momentum, which is helping to drive overall consolidated revenue growth. Honestly, that 16.1% growth in Airports is a big deal.

Digital advertising revenue is a major component of this growth, especially within the Airports segment. For Airports:

• Digital advertising revenue grew by 37.4% in Q3 2025.
• This digital revenue in the Airports segment reached $57.9 million for the quarter, up from $42.1 million in the prior year period.

This shift reflects a broader industry trend where advertisers pay a premium for the flexibility and targeting that digital out-of-home (DOOH) offers. The growth in digital is directly tied to the adoption of more sophisticated sales methods.

Programmatic and data-driven ad sales are the mechanism behind much of this digital uplift. Clear Channel Outdoor Holdings, Inc. (CCO) is seeing growth across both national and local sales channels specifically due to these capabilities. This means they are selling inventory dynamically, often in real-time, which advertisers value for better measurement and ROI.

Looking ahead, the company has tightened its expectation for the full year of 2025. The full-year 2025 consolidated revenue guidance is set between $1.584 billion to $1.599 billion. Here's the quick math: that range implies a consolidated revenue increase of 5% to 6% over the prior year, based on the reported figures.

Finance: draft 13-week cash view by Friday.