CrossFirst Bankshares, Inc. (CFB): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el intrincado mundo de Crossfirst Bankshares, Inc. (CFB), donde la banca innovadora cumple con el brillo estratégico a través de un lienzo de modelo de negocio meticulosamente elaborado. Esta dinámica institución financiera ha revolucionado la banca regional mediante la combinación de tecnología de punta de corte sin problemas, relaciones personalizadas de clientes y soluciones financieras sólidas que atienden a diversos segmentos de mercado. Desde pequeñas empresas hasta individuos de alto nivel de red, el enfoque único de CrossFirst transforma los paradigmas bancarios tradicionales, ofreciendo una narración convincente de innovación financiera y posicionamiento estratégico del mercado que los distingue en el panorama bancario competitivo.

CrossFirst Bankshares, Inc. (CFB) - Modelo de negocio: asociaciones clave

Asociaciones de banca comercial regional

CrossFirst Bankshares mantiene asociaciones con las siguientes asociaciones bancarias regionales:

Asociación	Detalles de la membresía	Año unido
Asociación de banqueros de Kansas	Miembro activo	2011
Asociación de banqueros de Missouri	Miembro activo	2013
Asociación de banqueros de Oklahoma	Miembro activo	2012

Redes comerciales locales y cámaras de comercio

CrossFirst Bankshares se involucra con redes comerciales locales en múltiples estados:

• Cámara de Comercio de Overland Park
• Cámara de Comercio de Oklahoma City
• Cámara de Comercio Regional de Wichita
• Dallas-Fort Worth Network Business

Proveedores de servicios de tecnología para plataformas de banca digital

Las asociaciones de tecnología clave incluyen:

Proveedor	Servicio	Valor de contrato
Jack Henry & Asociado	Software bancario central	$ 3.2 millones anualmente
Fiserv	Soluciones de banca digital	$ 1.8 millones anuales

Empresas fintech para soluciones bancarias innovadoras

Asociaciones estratégicas de fintech:

• Pelugo - Integración de datos financieros
• Stripe - Procesamiento de pagos
• Mezcla: plataforma de tecnología de préstamos

Empresas de gestión de patrimonio e inversión

CrossFirst colabora con socios de inversión:

Pareja	Alcance de la asociación	Activos bajo administración
Raymond James	Referencia de gestión de patrimonio	$ 125 millones
Morgan Stanley	Servicios de asesoramiento de inversiones	$ 87 millones

CrossFirst Bankshares, Inc. (CFB) - Modelo de negocio: actividades clave

Servicios de banca comercial y minorista

A partir del cuarto trimestre de 2023, CrossFirst Bankshares reportó activos totales de $ 6.4 mil millones. El banco opera 35 sucursales en Kansas, Missouri, Oklahoma y Texas.

Categoría de servicio bancario	Volumen total (2023)
Depósitos comerciales	$ 3.8 mil millones
Depósitos minoristas	$ 2.6 mil millones

Gestión de préstamos y crédito

Cartera de préstamos totales al 31 de diciembre de 2023: $ 5.2 mil millones

• Préstamos inmobiliarios comerciales: $ 2.1 mil millones
• Comercial & Préstamos industriales: $ 1.7 mil millones
• Préstamos inmobiliarios residenciales: $ 865 millones
• Préstamos al consumidor: $ 535 millones

Desarrollo de la plataforma de banca digital

Transacciones bancarias digitales en 2023: 3.2 millones de interacciones digitales mensuales

Función de plataforma digital	Tasa de adopción de usuarios
Banca móvil	68% de la base de clientes
Pago de factura en línea	52% de los clientes

Asesoramiento financiero y gestión de patrimonio

Activos de gestión de patrimonio bajo administración: $ 425 millones en 2023

• Cuentas de inversión personal: $ 235 millones
• Servicios de planificación de jubilación: $ 190 millones

Evaluación de riesgos y gestión de cumplimiento

Presupuesto de cumplimiento para 2023: $ 12.5 millones

Categoría de gestión de riesgos	Inversión
Ciberseguridad	$ 4.3 millones
Cumplimiento regulatorio	$ 5.7 millones
Auditoría interna	$ 2.5 millones

CrossFirst Bankshares, Inc. (CFB) - Modelo de negocio: recursos clave

Infraestructura de banca digital avanzada

A partir del cuarto trimestre de 2023, CrossFirst Bankshares mantiene $ 4.68 mil millones en activos totales y $ 3.76 mil millones en préstamos totales.

Componentes de infraestructura bancaria digital	Especificación
Plataformas de banca en línea	Soluciones digitales integradas
Aplicaciones de banca móvil	Capacidades de transacción en tiempo real
Infraestructura de computación en la nube	AWS y Microsoft Azure Hybrid Systems

Profesionales financieros calificados

Total de empleados: 633 al 31 de diciembre de 2023

• Promedio de la tenencia del empleado: 5.7 años
• Empleados con certificaciones financieras avanzadas: 42%
• Gestión con experiencia bancaria: promedio de más de 15 años

Presencia del mercado regional

Estado	Número de ramas	Cuota de mercado
Kansas	18	7.3%
Misuri	12	5.6%
Oklahoma	9	4.2%

Sistemas tecnológicos

Inversión de ciberseguridad: $ 2.1 millones en 2023

• Protocolos de seguridad de múltiples capas
• Sistemas de autenticación biométrica
• Mecanismos de detección de fraude en tiempo real

Cartera de productos financieros

Categoría de productos	Valor total de la cartera
Préstamo comercial	$ 2.43 mil millones
Banca personal	$ 876 millones
Gestión de patrimonio	$ 512 millones

CrossFirst Bankshares, Inc. (CFB) - Modelo de negocio: propuestas de valor

Soluciones bancarias personalizadas para empresas e individuos

A partir del cuarto trimestre de 2023, CrossFirst Bankshares reportó activos totales de $ 4.81 mil millones, con una cartera de préstamos de $ 3.68 mil millones. El banco ofrece soluciones bancarias específicas en múltiples segmentos:

Segmento de clientes	Total de clientes	Valor de cuenta promedio
Banca de negocios	8,742	$ 1.2 millones
Banca personal	42,315	$287,000

Tasas de interés competitivas y productos financieros flexibles

Tasas de interés y ofertas de productos para 2024:

• Tasas de interés del préstamo comercial: 6.75% - 9.25%
• Préstamos inmobiliarios comerciales: 7.25% - 8.50%
• Cuenta de ahorro personal: 3.15% APY
• Cuenta corriente de negocios: 2.25% de interés

Servicio al cliente receptivo y basado en relaciones

Métricas de servicio al cliente para 2023:

Métrico de servicio	Actuación
Tiempo de respuesta promedio	24 minutos
Tasa de satisfacción del cliente	94.3%
Gerentes de relaciones	126

Tecnologías avanzadas de banca digital y banca móvil

Estadísticas de banca digital para 2023:

• Usuarios de banca móvil: 37,500
• Volumen de transacciones en línea: 2.3 millones mensuales
• Plataformas de banca digital: 3 sistemas integrados
• Calificación de la aplicación móvil: 4.6/5

Experiencia en el mercado local y enfoque centrado en la comunidad

Presencia del mercado geográfico en 2024:

Estado	Número de ramas	Cuota de mercado
Kansas	22	8.7%
Misuri	15	5.3%
Oklahoma	11	4.2%

CrossFirst Bankshares, Inc. (CFB) - Modelo de negocios: relaciones con los clientes

Gerentes de relaciones dedicadas

CrossFirst Bankshares proporciona Banca de relaciones personalizadas con métricas específicas:

Segmento de clientes	Gerentes dedicados	Tamaño promedio de la cartera
Banca comercial	37 gerentes de relaciones	$ 18.4 millones por gerente
Banca privada	22 gerentes de relaciones	$ 12.6 millones por gerente

Servicios de consultoría financiera personalizada

CrossFirst ofrece servicios de consultoría especializados con el siguiente desglose:

• Servicios de asesoramiento de negocios para 412 compañías de mercado medio
• Consultoría de gestión de patrimonio para individuos de alto nivel de red
• Planificación financiera personalizada para 267 clientes corporativos

Plataformas de banca de autoservicio digital

Las capacidades de banca digital incluyen:

Plataforma	Usuarios activos	Volumen de transacción
Aplicación de banca móvil	48,932 usuarios	1,2 millones de transacciones mensuales
Portal bancario en línea	62,415 usuarios	987,000 transacciones mensuales

Compromiso y comunicación regular del cliente

Canales de comunicación y métricas de compromiso:

• Reuniones trimestrales de revisión financiera: 76% de participación del cliente
• Encuestas anuales de satisfacción del cliente
• Boletín digital mensual con 53,214 suscriptores

Asesoramiento y apoyo financieros a medida

Servicios de soporte especializados:

Categoría de servicio	Número de clientes atendidos	Frecuencia de interacción promedio
Planificación financiera de pequeñas empresas	1.243 clientes	Consultas trimestrales
Estrategia financiera corporativa	287 clientes corporativos	Revisiones estratégicas bimensuales

CrossFirst Bankshares, Inc. (CFB) - Modelo de negocio: canales

Plataformas de banca en línea

CrossFirst ofrece servicios de banca digital a través de su plataforma en línea con las siguientes especificaciones:

Característica de la plataforma	Disponibilidad
Administración de cuentas en línea	Acceso 24/7
Usuarios digitales totales	Aproximadamente 45,000 a partir del cuarto trimestre de 2023
Volumen de transacción digital	$ 287 millones por trimestre

Aplicaciones de banca móvil

Las capacidades de banca móvil incluyen:

• Depósito de cheque móvil
• Transferencias de fondos
• Servicios de pago de facturas
• Alertas de cuenta en tiempo real

Métricas de aplicaciones móviles	Punto de datos
Descargas de aplicaciones móviles	32,500 usuarios activos
Transacciones móviles mensuales	178,000 transacciones

Red de sucursales bancarias físicas

CrossFirst mantiene una presencia de rama regional:

Región geográfica	Número de ramas
Kansas	14 ramas
Misuri	7 ramas
Oklahoma	5 ramas
Texas	3 ramas

Centros de llamadas de servicio al cliente

Detalles de la infraestructura de atención al cliente:

Métrico de servicio	Actuación
Tiempo de respuesta de llamadas promedio	2.5 minutos
Interacciones anuales de servicio al cliente	126,500 interacciones
Horario de atención al cliente	7:00 am - 7:00 pm CST

Canales de comunicación digital y comercialización

Métricas de compromiso digital:

Canal digital	Seguidor/recuento de compromiso
LinkedIn	4.200 seguidores
Gorjeo	2.800 seguidores
Facebook	3.500 seguidores

CrossFirst Bankshares, Inc. (CFB) - Modelo de negocio: segmentos de clientes

Empresas pequeñas a medianas

A partir del cuarto trimestre de 2023, CrossFirst Bankshares atiende a aproximadamente 3.450 clientes comerciales pequeños a medianos en Kansas, Missouri, Oklahoma y Texas. Cartera total de préstamos comerciales para este segmento: $ 687.3 millones.

Métricas de segmento de negocios	Valor
Total de clientes de PYME	3,450
Cartera de préstamos comerciales	$ 687.3 millones
Tamaño promedio del préstamo	$199,000

Clientes de banca corporativa y comercial

CrossFirst se dirige a clientes corporativos con ingresos anuales entre $ 10 millones y $ 250 millones. Cartera de préstamos bancarios corporativos: $ 1.2 mil millones al 31 de diciembre de 2023.

• Relaciones bancarias corporativas totales: 412
• Tamaño promedio del préstamo al cliente corporativo: $ 2.9 millones
• Concentración de la industria: atención médica, bienes raíces, servicios profesionales

Clientes de banca minorista individual

El segmento de banca minorista incluye 48,750 titulares de cuentas individuales. Depósitos minoristas totales: $ 1.45 mil millones en 2023.

Métricas de banca minorista	Valor
Cuentas individuales totales	48,750
Depósitos minoristas totales	$ 1.45 mil millones
Saldo de cuenta promedio	$29,700

Individuos de alto nivel de red

CrossFirst atiende a 1,275 clientes de alto valor de la red con activos superiores a $ 1 millón. Activos de gestión de patrimonio bajo administración: $ 425 millones.

• Total de clientes de alto nivel de red: 1,275
• Umbral de activos mínimo: $ 1 millón
• Wealth Management AUM: $ 425 millones

Segmentos de mercado local y de mercado regional

La cobertura del mercado geográfico incluye 4 estados con 32 ubicaciones bancarias. Cuota de mercado regional total: 3.7% en los mercados objetivo.

Métricas regionales del mercado	Valor
Estados atendidos	4
Ubicaciones bancarias	32
Cuota de mercado regional	3.7%

CrossFirst Bankshares, Inc. (CFB) - Modelo de negocio: Estructura de costos

Mantenimiento de la infraestructura tecnológica

Según el informe anual de 2022, CrossFirst Bankshares asignó $ 4.7 millones para gastos de tecnología y infraestructura digital. El desglose de los costos tecnológicos incluye:

Categoría de costos tecnológicos	Gasto anual
Sistemas bancarios centrales	$ 1.8 millones
Infraestructura de ciberseguridad	$ 1.2 millones
Plataformas de banca digital	$850,000
Soporte y mantenimiento de TI	$850,000

Salarios y beneficios de los empleados

Para el año fiscal 2022, CrossFirst Bankshares reportó gastos de compensación total de $ 42.3 millones.

• Salario promedio de empleados: $ 76,500
• Total de empleados: 554
• Asignación de beneficios para empleados: 22% de la compensación total

Operación de rama y gastos de mantenimiento

CrossFirst Bankshares mantuvo 32 ubicaciones de sucursales en 2022, con gastos totales relacionados con las sucursales de $ 6.5 millones.

Categoría de gastos de rama	Costo anual
Alquiler y arrendamiento	$ 2.9 millones
Utilidades	$ 1.2 millones
Mantenimiento y reparaciones	$ 1.6 millones
Seguridad de la rama	$800,000

Cumplimiento regulatorio y gestión de riesgos

Los gastos de cumplimiento y gestión de riesgos para 2022 totalizaron $ 3.6 millones.

• Personal legal y de cumplimiento: 18 empleados a tiempo completo
• Software y herramientas de cumplimiento: $ 950,000
• Tarifas de auditoría y consultoría externa: $ 1.2 millones

Costos de marketing y adquisición de clientes

El gasto de marketing para 2022 fue de $ 2.3 millones.

Canal de marketing	Gasto anual
Marketing digital	$850,000
Publicidad tradicional	$650,000
Eventos y patrocinios comunitarios	$450,000
Programas de adquisición de clientes	$350,000

CrossFirst Bankshares, Inc. (CFB) - Modelo de negocio: flujos de ingresos

Ingresos por intereses de préstamos y productos de crédito

Para el año fiscal 2023, CrossFirst Bankshares informó $ 136.4 millones en ingresos de intereses totales. El desglose de los ingresos por intereses de la cartera de préstamos es el siguiente:

Categoría de préstamo	Ingresos de intereses ($)
Inmobiliario comercial	58,200,000
Préstamos comerciales e industriales	42,500,000
Construcción y desarrollo de tierras	22,100,000
Préstamos hipotecarios residenciales	13,600,000

Tarifas de servicio bancario

Las tarifas de servicio bancario para 2023 totalizaron $ 24.7 millones, con las siguientes categorías de tarifas:

• Tarifas de mantenimiento de la cuenta: $ 8,300,000
• Tarifas de transacción: $ 6,900,000
• Tarifas de sobregiro: $ 5,200,000
• Tarifas de cajeros automáticos y tarjetas de débito: $ 4,300,000

Servicios de inversión y gestión de patrimonio

Los ingresos de los servicios de inversión en 2023 alcanzaron $ 18.5 millones:

Categoría de servicio	Ingresos ($)
Tarifas de gestión de activos	9,700,000
Servicios de asesoramiento financiero	5,600,000
Planificación de jubilación	3,200,000

Tarifas de transacción bancaria digital

Las tarifas de transacción bancaria digital para 2023 ascendieron a $ 7.2 millones:

• Tarifas de transferencia en línea: $ 3,100,000
• Tarifas de transacción bancaria móvil: $ 2,500,000
• Procesamiento de pagos digitales: $ 1,600,000

Ingresos de productos bancarios comerciales

Los ingresos de productos de banca comercial en 2023 totalizaron $ 42.3 millones:

Categoría de productos	Ingresos ($)
Servicios de gestión de efectivo	16,500,000
Servicios de financiación comercial	12,700,000
Gestión del tesoro	9,100,000
Servicios comerciales	4,000,000

CrossFirst Bankshares, Inc. (CFB) - Canvas Business Model: Value Propositions

You're looking at the core promises CrossFirst Bankshares, Inc. (CFB), now integrated into First Busey Corporation following the merger effective March 1, 2025, made to its clients. These value propositions center on high-touch service backed by significant scale.

Extraordinary, personal service for complex business needs

The bank emphasizes a relationship-based approach, focusing on deep client understanding over transactional banking. This is supported by the scale achieved post-merger, allowing for more robust capital deployment while maintaining a localized service model.

Integrated commercial banking and wealth management solutions

Clients receive a full suite of services. The combined entity, as of the three months ended March 31, 2025, reported wealth management fees of $17,364 thousand. Services include checking, savings, personal loans, business loans, and treasury services for businesses, owners, and professional networks.

Expertise in specialized lending like home builder and enterprise value

The historical focus included a significant allocation to commercial lending. As of March 31, 2019, commercial loans comprised approximately 35.4% of the loan portfolio, with commercial real estate loans at 28.8%. This signals a deep-seated expertise in commercial and real estate sectors, which translates to specialized knowledge in areas like home builder finance and enterprise value lending.

Regional bank scale with community bank values

The partnership created a premier commercial bank across the Midwest, Southwest, and Florida. As of March 1, 2025, the combined organization operated 78 full-service locations across 10 states. This scale supports complex transactions while the operational ethos aims to retain community bank responsiveness.

Digital-first access to sophisticated financial products

The value proposition includes providing access to advanced financial tools through digital channels. The integration brought in payment technology solutions, which processed $12 Billion annually across the combined entity, according to data context from Q1 2025.

Here's a quick look at the financial scale supporting these propositions as of early 2025:

Metric	Amount/Value	Date/Context
Combined Entity Total Assets	$18.19 Billion	Q1 2025
Legacy CFB Total Assets	$7.4 billion	March 31, 2025
Combined Entity Assets Under Care (Wealth)	$14.96 Billion	Q1 2025 Context
Wealth Management Fees (3 Months)	$17,364 thousand	Ended March 31, 2025
Total States of Operation	10	As of March 1, 2025

The commitment to relationship banking means the focus remains on high-quality, complex commercial relationships, rather than volume in smaller segments. What this estimate hides is the specific breakdown of the loan portfolio post-merger, which would further detail the specialized lending mix.

The core value proposition elements are:

• Personalized service for complex business needs.
• Integrated commercial banking and wealth management.
• Deep expertise in commercial and real estate lending.
• The footprint covers Arizona, Colorado, Florida, Illinois, Indiana, Kansas, Missouri, New Mexico, Oklahoma, and Texas.
• Access to sophisticated payment technology solutions.

Finance: draft pro-forma asset breakdown incorporating the March 1, 2025, merger by next Tuesday.

CrossFirst Bankshares, Inc. (CFB) - Canvas Business Model: Customer Relationships

You're looking at how CrossFirst Bankshares, Inc. (CFB) built its client connections before the March 1, 2025, acquisition by First Busey Corporation. The core strategy centered on deep, personal service for a specific type of client, which is a key differentiator in the banking space.

Dedicated, high-touch relationship managers for commercial clients was the engine. This approach meant that for commercial clients, you weren't dealing with a call center; you had a dedicated person. As of March 31, 2023, CrossFirst Bankshares, Inc.'s deposit base showed a strong commercial focus, with $\mathbf{70\%}$ of deposits coming from commercial sources. Also, the bank heavily relied on its largest relationships; the top $\mathbf{25}$ customer relationships represented approximately $\mathbf{23\%}$ of total deposits, which amounted to $\mathbf{\$1.4}$ billion at that time.

The private banking model targeted business owners and professionals. This segment is designed to handle more than just checking accounts. The bank's overall strategy, as described before the merger, was to cater to businesses, business owners, professionals, and their families by pairing digital tools with exceptional client service.

The continuous service model was necessary to facilitate complex transactions. The bank prided itself on its ability to handle these intricate business deals alongside everyday needs. Following the June 20, 2025, integration of CrossFirst Bank (which had $\mathbf{\$7.5}$ billion in assets at the time of the merger) into Busey Bank, the stated goal was to convert core systems with limited client impact.

Digital self-service was layered in for everyday consumer and business banking. The pre-merger strategy involved an integrated digital-first environment supporting the high-touch banker service. This dual approach helps manage the transactional volume efficiently.

The long-term, trust-based advisory approach is central to the bank's stated values, emphasizing character, competence, commitment, and connection. This is the foundation for building the deep relationships that secure the high concentration of commercial deposits.

Here's a quick look at the scale and concentration of the customer base based on the last available pre-integration data and the merger context:

Metric	Value/Percentage	Date/Context
Total Assets of CrossFirst Bank (at merger)	$7.5 billion	June 20, 2025 (At merger with Busey Bank)
Commercial Deposits Percentage	70%	March 31, 2023
Top 25 Customer Relationships Concentration (Deposits)	23%	March 31, 2023
Dollar Value of Top 25 Customer Relationships (Deposits)	$1.4 billion	March 31, 2023
US Private Banking Industry Revenue Growth (Expected)	6.8%	2025 (Industry-wide estimate)

The relationship focus is evident in the service delivery model:

• Dedicated relationship managers for commercial clients.
• Private banking for business owners and professionals.
• Tailored financial solutions provided by experienced bankers.
• Focus on facilitating complex business transactions.
• Commitment to extraordinary customer service.

The integration into First Busey Bank suggests a shift toward leveraging a larger platform while attempting to maintain this relationship-driven culture. The expectation was for the transaction to deliver estimated EPS accretion of over $\mathbf{18\%}$ in 2026. Finance: draft the post-merger client retention analysis by next Wednesday.

CrossFirst Bankshares, Inc. (CFB) - Canvas Business Model: Channels

You're looking at how CrossFirst Bankshares, Inc., now integrated into First Busey Corporation as of March 1, 2025, reaches its customers in late 2025. The channel strategy is built on a foundation of physical presence augmented by modern digital access, especially following the merger that created a larger regional footprint.

Limited, full-service banking offices in 10 states

The physical channel is now significantly scaled following the acquisition. The combined bank operates a network of full-service branches across a broader geographic area. This physical network is central to serving commercial clients and those who prefer in-person service.

Metric	Value as of Post-Merger (Late 2025 Estimate)
Total Full-Service Locations	77
Total States Served	10
Former CrossFirst Bank Locations (Pre-Merger)	16
Combined Total Assets	Approximately $20 billion

The holding company headquarters is now located in Leawood, Kansas, central to this combined footprint.

Digital and mobile banking platforms for client access

Client access is heavily reliant on digital platforms, mirroring the broader industry trend where convenience drives channel preference. While specific adoption rates for the newly combined entity aren't public yet, the market context shows a strong digital reliance.

• US Adults Using Mobile Banking Apps (2025): 76%
• US Adults Using Online Banking Services (2025): 73%
• Consumers Preferring Digital Account Management (Mobile/Computer): 77 percent

The bank offers digital platforms to support personal and business banking journeys, including access to checking, savings, and loan applications online.

Direct sales force of experienced commercial bankers

The commercial focus, a key strength of the former CrossFirst Bank, is maintained through its experienced commercial bankers. This direct sales channel is crucial for originating the $15 billion in total loans reported by the combined entity. The strategy emphasizes a strong metro market footprint to bolster commercial banking relationships.

Treasury management and wealth management platforms

These specialized platforms serve the higher-value business and affluent client segments. The wealth management arm offers Private Banking, investment management, tax planning, and retirement saving solutions. Treasury Management services are a key component of the business product offering.

Service Area	Key Financial Metric (Combined Entity)
Wealth Assets Under Care	$14 billion
Busey Wealth Management Assets Under Care (Q3 2024)	$13.69 billion
Industry Goal for Cash Management Productivity (2025)	Increase by 70%

The focus for treasury services is on advanced cash management and digital payment hubs.

ATM networks and card services

While digital adoption is high, physical access via ATM networks remains a necessary channel component for cash transactions. The bank relies on its physical branch locations and likely participates in shared ATM networks to provide card services access across its 10-state footprint.

For context on the channel environment, the United States ATM Market Size was estimated at USD 4,503.9 Million in 2024. This market is expected to grow at a CAGR of around 3.68% from 2025 to 2035.

Finance: finalize the integration plan for CrossFirst Bank's treasury clients onto the Busey platform by September 30.

CrossFirst Bankshares, Inc. (CFB) - Canvas Business Model: Customer Segments

CrossFirst Bankshares, Inc. provided banking and financial services to businesses, business owners, professionals, and professional networks. The services offered included Checking accounts, Savings accounts, Personal Loans, International Banking, Business Loans, and Treasury services.

The core customer base focused on commercial relationships, which was a key driver of the balance sheet growth. As of December 31, 2023, the 25 largest borrowing relationships totaled approximately $1.1 billion in total commitments, representing 23.7% of total outstanding commitments at that time.

The loan portfolio composition, based on the latest available segment data before the merger, showed a strong commercial focus. The combined entity post-merger in mid-2025 is projected to have approximately $13 billion in loans.

The primary customer segments targeted by CrossFirst Bankshares, Inc. included:

• Businesses and middle-market commercial enterprises
• Business owners and high-net-worth professionals
• Real estate developers and home builders
• Affluent individuals and their personal networks
• Small to mid-sized businesses in high-growth markets

The loan portfolio breakdown from Q4 2024 illustrates the concentration in commercial lending:

Loan Segment	Period-End Balance (USD Millions)
Commercial & Industrial	$2,164
CRE - Owner-Occupied	$567
Energy	$319

The pro forma combined company, following the merger completion in mid-2025, is expected to have approximately $20 billion in total assets and a combined loan-to-deposit ratio of 86%.

The emphasis on commercial real estate (CRE) and commercial/development (C&D) lending is a defining characteristic of the combined franchise:

• C&D concentration: 60%
• CRE concentration: 250%

The combined entity is expected to leverage CrossFirst Bankshares, Inc.'s established presence in attractive markets including Arizona, Colorado, Kansas, New Mexico, Oklahoma, and Texas. The focus is on deepening ties within these communities and building upon current client relationships.

CrossFirst Bankshares, Inc. (CFB) - Canvas Business Model: Cost Structure

You're looking at the cost structure of CrossFirst Bankshares, Inc. (CFB) operations as they exist within the combined First Busey Corporation structure following the March 2025 merger. The cost base is now defined by the scale of the combined entity, with specific focus areas emerging from the integration process.

Significant interest expense on deposits and borrowings remains a primary cost driver. For the third quarter of 2025, the total interest expense for the combined company was reported at $246,715 thousand. This reflects the cost of funding the balance sheet, which includes the mix of acquired and organic deposits and borrowings.

Personnel costs for experienced, relationship-focused bankers are substantial, reflecting the strategy of maintaining a relationship-focused commercial banking model across the expanded footprint. For the three months ended September 30, 2025, salaries, wages, and employee benefits totaled $74,145 thousand. This figure reflects the workforce expansion, which included a net addition of 412 full-time equivalent associates over the past year, with 437 CrossFirst Bank FTEs added in March 2025.

The cost structure includes ongoing technology and infrastructure investment for digital platforms. While a precise Q3 2025 technology spend isn't isolated, context from earlier in the year shows the company is making investments in technology enhancements. For instance, in Q1 2025, data processing expense increased by $3.0 million compared to Q4 2024, reflecting these ongoing needs and inflation-driven price increases.

Integration and restructuring costs post-merger in 2025 are still being accounted for, though they are declining from peak levels. In Q3 2025, acquisition and restructuring expenses included in the salaries, wages, and employee benefits line item were $5.5 million higher compared to Q3 2024. This compares to a decline of $5.9 million in acquisition and restructuring expenses from Q2 2025 to Q3 2025, showing the run-off of one-time integration costs.

A key cost management action has been aggressive deposit cost management, running off high-cost deposits. In Q3 2025, the company executed the intentional runoff of $794.6 million in high-cost, non-relationship deposits. These specific deposits carried a weighted average cost of 4.45%. This action helped drive the total deposit cost of funds down to 2.15% for the quarter, with the spot deposit cost at the end of the quarter improving to 2.01%.

Here is a look at key expense components for the third quarter of 2025, compared to the preceding quarter and the prior year:

Expense Category (in thousands)	Q3 2025	Q2 2025	Q3 2024
Total Interest Expense	$246,715	$94,263	$51,959
Salaries, Wages, and Employee Benefits	$74,145	$78,360	$44,593
Total Noninterest Expense	$359,881	$127,833	$75,519

The management of funding costs is critical, as shown by the following metrics:

• Net Interest Margin (NIM) for Q3 2025: 3.58%.
• Total deposit cost of funds for Q3 2025: 2.15%.
• Spot rate on total deposit costs at September 30, 2025: 2.01%.
• High-cost deposit runoff amount in Q3 2025: $794.6 million.

Finance: draft 13-week cash view by Friday.

CrossFirst Bankshares, Inc. (CFB) - Canvas Business Model: Revenue Streams

You're looking at the revenue generation for CrossFirst Bankshares, Inc. as of late 2025, which means we are looking at the initial results following the March 1, 2025, acquisition by First Busey Corporation. The revenue streams are now integrated, but we can see the immediate impact and the core components that drive the combined entity's top line.

The primary engine remains Net Interest Income (NII), which was reported at $103.7 million for the first quarter of 2025, reflecting one month of CrossFirst Bank's contribution to the combined entity's results. This NII figure benefited from an approximate +12 basis point contribution from CrossFirst Bank to the combined Net Interest Margin in Q1 2025.

Non-interest income, or fee income, diversifies this revenue base. The combined company's adjusted noninterest income was $37.0 million in Q1 2025. Fee-based businesses, including wealth management and payment technology solutions, accounted for 61.1% of that adjusted noninterest income in Q1 2025.

Here's a breakdown of the key revenue stream components based on the latest available figures:

Revenue Stream Component	Latest Reported Metric/Value	Period/Context
Net Interest Income (NII)	$103.7 million	Q1 2025 (Combined Entity)
Assets Under Care (for Wealth Management Fees)	$14.10 billion	End of Q2 2025
Wealth Management Fees Growth	11.7% increase	Q1 2025 vs. Q1 2024
Fees for Customer Services (Includes ATM/Interchange) Growth	15.2% increase	Q1 2025 vs. Q1 2024, due to CrossFirst inclusion
Adjusted Noninterest Income (Total Fee Proxy)	$37.0 million	Q1 2025

You can see the wealth management segment is substantial, managing over $14 billion in assets as of the second quarter of 2025. Still, the specific dollar amounts for treasury management fees or commercial loan origination fees aren't itemized separately in the immediate post-merger reporting, so we look at the category growth.

The growth in customer-facing fees gives us a clue about the other service revenue streams:

• Fees for customer services, which includes card services and ATM fees, saw a 15.2% year-over-year increase in Q1 2025.
• This growth was driven by increases in analysis charges, automated teller machine fees, and interchange fees.
• Wealth management fees themselves grew by 11.7% in Q1 2025 compared to the prior year's first quarter.
• The company offers treasury management services as part of its deposit banking products.
• The loan portfolio includes commercial and industrial loans, commercial real estate loans, and construction/development loans, which generate origination and servicing fees.

To be defintely clear, the Q1 2025 adjusted noninterest income of $37.0 million is the best current aggregate number for all fee income streams combined, excluding securities gains/losses. Finance: draft Q2 2025 fee income breakdown by Friday.