CrossFirst Bankshares, Inc. (CFB): Business Model Canvas

Tauchen Sie ein in die komplexe Welt von CrossFirst Bankshares, Inc. (CFB), wo innovatives Banking durch ein sorgfältig ausgearbeitetes Business Model Canvas auf strategische Brillanz trifft. Dieses dynamische Finanzinstitut hat das regionale Bankwesen revolutioniert, indem es modernste Technologie, personalisierte Kundenbeziehungen und robuste Finanzlösungen für verschiedene Marktsegmente nahtlos miteinander verbindet. Von kleinen Unternehmen bis hin zu vermögenden Privatpersonen verändert der einzigartige Ansatz von CrossFirst traditionelle Bankparadigmen und bietet eine überzeugende Darstellung von Finanzinnovationen und strategischer Marktpositionierung, die sie in der wettbewerbsintensiven Bankenlandschaft hervorhebt.

CrossFirst Bankshares, Inc. (CFB) – Geschäftsmodell: Wichtige Partnerschaften

Regionale Geschäftsbankenverbände

CrossFirst Bankshares unterhält Partnerschaften mit folgenden regionalen Bankenverbänden:

Verein	Details zur Mitgliedschaft	Jahr des Beitritts
Kansas Bankers Association	Aktives Mitglied	2011
Missouri Bankers Association	Aktives Mitglied	2013
Oklahoma Bankers Association	Aktives Mitglied	2012

Lokale Unternehmensnetzwerke und Handelskammern

CrossFirst Bankshares arbeitet mit lokalen Unternehmensnetzwerken in mehreren Bundesstaaten zusammen:

• Handelskammer von Overland Park
• Handelskammer von Oklahoma City
• Regionale Handelskammer Wichita
• Dallas-Fort Worth-Geschäftsnetzwerk

Technologiedienstleister für digitale Banking-Plattformen

Zu den wichtigsten Technologiepartnerschaften gehören:

Anbieter	Service	Vertragswert
Jack Henry & Mitarbeiter	Kernbankensoftware	3,2 Millionen US-Dollar pro Jahr
Fiserv	Digitale Banking-Lösungen	1,8 Millionen US-Dollar pro Jahr

Fintech-Unternehmen für innovative Banklösungen

Strategische Fintech-Partnerschaften:

• Plaid – Finanzdatenintegration
• Stripe – Zahlungsabwicklung
• Blend – Kredittechnologieplattform

Vermögensverwaltungs- und Investmentfirmen

CrossFirst arbeitet mit Investitionspartnern zusammen:

Partner	Umfang der Partnerschaft	Verwaltetes Vermögen
Raymond James	Überweisung zur Vermögensverwaltung	125 Millionen Dollar
Morgan Stanley	Anlageberatungsdienste	87 Millionen Dollar

CrossFirst Bankshares, Inc. (CFB) – Geschäftsmodell: Hauptaktivitäten

Geschäfts- und Privatkundendienstleistungen

Im vierten Quartal 2023 meldete CrossFirst Bankshares eine Bilanzsumme von 6,4 Milliarden US-Dollar. Die Bank betreibt 35 Filialen in Kansas, Missouri, Oklahoma und Texas.

Kategorie Bankdienstleistungen	Gesamtvolumen (2023)
Gewerbliche Einlagen	3,8 Milliarden US-Dollar
Privatkundeneinlagen	2,6 Milliarden US-Dollar

Kreditvergabe und Kreditmanagement

Gesamtkreditportfolio zum 31. Dezember 2023: 5,2 Milliarden US-Dollar

• Gewerbliche Immobilienkredite: 2,1 Milliarden US-Dollar
• Kommerziell & Industriekredite: 1,7 Milliarden US-Dollar
• Wohnimmobilienkredite: 865 Millionen US-Dollar
• Verbraucherkredite: 535 Millionen US-Dollar

Entwicklung einer digitalen Banking-Plattform

Digitale Banktransaktionen im Jahr 2023: 3,2 Millionen monatliche digitale Interaktionen

Digitale Plattformfunktion	Benutzerakzeptanzrate
Mobiles Banking	68 % des Kundenstamms
Online-Rechnungszahlung	52 % der Kunden

Finanzberatung und Vermögensverwaltung

Verwaltetes Vermögen der Vermögensverwaltung: 425 Millionen US-Dollar im Jahr 2023

• Persönliche Anlagekonten: 235 Millionen US-Dollar
• Ruhestandsplanungsdienste: 190 Millionen US-Dollar

Risikobewertung und Compliance-Management

Compliance-Budget für 2023: 12,5 Millionen US-Dollar

Kategorie „Risikomanagement“.	Investition
Cybersicherheit	4,3 Millionen US-Dollar
Einhaltung gesetzlicher Vorschriften	5,7 Millionen US-Dollar
Interne Revision	2,5 Millionen Dollar

CrossFirst Bankshares, Inc. (CFB) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche digitale Banking-Infrastruktur

Im vierten Quartal 2023 verfügt CrossFirst Bankshares über ein Gesamtvermögen von 4,68 Milliarden US-Dollar und ein Gesamtdarlehen von 3,76 Milliarden US-Dollar.

Komponenten der digitalen Banking-Infrastruktur	Spezifikation
Online-Banking-Plattformen	Integrierte digitale Lösungen
Mobile-Banking-Anwendungen	Echtzeit-Transaktionsfunktionen
Cloud-Computing-Infrastruktur	AWS- und Microsoft Azure-Hybridsysteme

Erfahrene Finanzexperten

Gesamtzahl der Mitarbeiter: 633 zum 31. Dezember 2023

• Durchschnittliche Betriebszugehörigkeit: 5,7 Jahre
• Mitarbeiter mit fortgeschrittenen Finanzzertifizierungen: 42 %
• Management mit Bankerfahrung: Durchschnittlich 15+ Jahre

Regionale Marktpräsenz

Staat	Anzahl der Filialen	Marktanteil
Kansas	18	7.3%
Missouri	12	5.6%
Oklahoma	9	4.2%

Technologische Systeme

Investitionen in Cybersicherheit: 2,1 Millionen US-Dollar im Jahr 2023

• Mehrschichtige Sicherheitsprotokolle
• Biometrische Authentifizierungssysteme
• Mechanismen zur Betrugserkennung in Echtzeit

Finanzproduktportfolio

Produktkategorie	Gesamtwert des Portfolios
Kommerzielle Kreditvergabe	2,43 Milliarden US-Dollar
Persönliches Banking	876 Millionen US-Dollar
Vermögensverwaltung	512 Millionen Dollar

CrossFirst Bankshares, Inc. (CFB) – Geschäftsmodell: Wertversprechen

Personalisierte Banklösungen für Unternehmen und Privatpersonen

Im vierten Quartal 2023 meldete CrossFirst Bankshares eine Bilanzsumme von 4,81 Milliarden US-Dollar und ein Kreditportfolio von 3,68 Milliarden US-Dollar. Die Bank bietet zielgerichtete Banklösungen in mehreren Segmenten an:

Kundensegment	Gesamtzahl der Kunden	Durchschnittlicher Kontowert
Geschäftsbanking	8,742	1,2 Millionen US-Dollar
Persönliches Banking	42,315	$287,000

Wettbewerbsfähige Zinssätze und flexible Finanzprodukte

Zinssätze und Produktangebote für 2024:

• Zinssätze für Geschäftskredite: 6,75 % – 9,25 %
• Gewerbliche Immobilienkredite: 7,25 % – 8,50 %
• Persönliches Sparkonto: 3,15 % effektiver Jahreszins
• Geschäfts-Girokonto: 2,25 % Zinsen

Reaktionsschneller und beziehungsorientierter Kundenservice

Kundendienstkennzahlen für 2023:

Servicemetrik	Leistung
Durchschnittliche Reaktionszeit	24 Minuten
Kundenzufriedenheitsrate	94.3%
Beziehungsmanager	126

Fortschrittliche digitale Banking- und Mobile-Banking-Technologien

Digital-Banking-Statistiken für 2023:

• Mobile-Banking-Nutzer: 37.500
• Online-Transaktionsvolumen: 2,3 Millionen monatlich
• Digitale Banking-Plattformen: 3 integrierte Systeme
• Bewertung der mobilen App: 4,6/5

Lokale Marktexpertise und gemeinschaftsorientierter Ansatz

Geografische Marktpräsenz im Jahr 2024:

Staat	Anzahl der Filialen	Marktanteil
Kansas	22	8.7%
Missouri	15	5.3%
Oklahoma	11	4.2%

CrossFirst Bankshares, Inc. (CFB) – Geschäftsmodell: Kundenbeziehungen

Engagierte Beziehungsmanager

CrossFirst Bankshares bietet personalisiertes Relationship-Banking mit spezifischen Metriken:

Kundensegment	Engagierte Manager	Durchschnittliche Portfoliogröße
Kommerzielles Banking	37 Beziehungsmanager	18,4 Millionen US-Dollar pro Manager
Private Banking	22 Beziehungsmanager	12,6 Millionen US-Dollar pro Manager

Personalisierte Finanzberatungsdienste

CrossFirst bietet spezialisierte Beratungsleistungen mit folgender Aufteilung an:

• Unternehmensberatung für 412 mittelständische Unternehmen
• Vermögensverwaltungsberatung für vermögende Privatpersonen
• Maßgeschneiderte Finanzplanung für 267 Firmenkunden

Digitale Self-Service-Banking-Plattformen

Zu den digitalen Banking-Funktionen gehören:

Plattform	Aktive Benutzer	Transaktionsvolumen
Mobile-Banking-App	48.932 Benutzer	1,2 Millionen monatliche Transaktionen
Online-Banking-Portal	62.415 Benutzer	987.000 monatliche Transaktionen

Regelmäßige Kundenbindung und Kommunikation

Kommunikationskanäle und Engagement-Kennzahlen:

• Vierteljährliche Finanzbesprechungen: 76 % Kundenbeteiligung
• Jährliche Umfragen zur Kundenzufriedenheit
• Monatlicher digitaler Newsletter mit 53.214 Abonnenten

Maßgeschneiderte Finanzberatung und Unterstützung

Spezialisierte Supportleistungen:

Servicekategorie	Anzahl der betreuten Kunden	Durchschnittliche Interaktionshäufigkeit
Finanzplanung für kleine Unternehmen	1.243 Kunden	Vierteljährliche Beratungen
Unternehmensfinanzstrategie	287 Firmenkunden	Zweimonatliche strategische Überprüfungen

CrossFirst Bankshares, Inc. (CFB) – Geschäftsmodell: Kanäle

Online-Banking-Plattformen

CrossFirst bietet über seine Online-Plattform digitale Bankdienstleistungen mit folgenden Spezifikationen an:

Plattformfunktion	Verfügbarkeit
Online-Kontoverwaltung	Zugang rund um die Uhr
Gesamtzahl der digitalen Nutzer	Ungefähr 45.000 im vierten Quartal 2023
Digitales Transaktionsvolumen	287 Millionen US-Dollar pro Quartal

Mobile-Banking-Anwendungen

Zu den Mobile-Banking-Funktionen gehören:

• Mobile Scheckeinzahlung
• Geldtransfers
• Rechnungszahlungsdienste
• Kontobenachrichtigungen in Echtzeit

Metriken für mobile Apps	Datenpunkt
Mobile App-Downloads	32.500 aktive Benutzer
Monatliche mobile Transaktionen	178.000 Transaktionen

Filialnetz einer physischen Bank

CrossFirst unterhält eine regionale Filialpräsenz:

Geografische Region	Anzahl der Filialen
Kansas	14 Filialen
Missouri	7 Filialen
Oklahoma	5 Filialen
Texas	3 Filialen

Kundendienst-Callcenter

Details zur Kundensupport-Infrastruktur:

Servicemetrik	Leistung
Durchschnittliche Anrufantwortzeit	2,5 Minuten
Jährliche Kundendienstinteraktionen	126.500 Interaktionen
Öffnungszeiten des Kundensupports	7:00 – 19:00 Uhr CST

Digitale Kommunikations- und Marketingkanäle

Kennzahlen zum digitalen Engagement:

Digitaler Kanal	Anzahl der Follower/Engagements
LinkedIn	4.200 Follower
Twitter	2.800 Follower
Facebook	3.500 Follower

CrossFirst Bankshares, Inc. (CFB) – Geschäftsmodell: Kundensegmente

Kleine bis mittlere Unternehmen

Im vierten Quartal 2023 betreut CrossFirst Bankshares etwa 3.450 kleine und mittlere Geschäftskunden in Kansas, Missouri, Oklahoma und Texas. Gesamtportfolio an gewerblichen Krediten für dieses Segment: 687,3 Millionen US-Dollar.

Geschäftssegmentkennzahlen	Wert
Gesamtzahl der KMU-Kunden	3,450
Gewerbliches Kreditportfolio	687,3 Millionen US-Dollar
Durchschnittliche Kredithöhe	$199,000

Firmen- und Geschäftsbankkunden

CrossFirst richtet sich an Firmenkunden mit einem Jahresumsatz zwischen 10 und 250 Millionen US-Dollar. Kreditportfolio im Firmenkundengeschäft: 1,2 Milliarden US-Dollar, Stand 31. Dezember 2023.

• Gesamtzahl der Firmenbankbeziehungen: 412
• Durchschnittliche Kredithöhe für Firmenkunden: 2,9 Millionen US-Dollar
• Branchenkonzentration: Gesundheitswesen, Immobilien, professionelle Dienstleistungen

Privatkunden im Privatkundengeschäft

Das Retail-Banking-Segment umfasst 48.750 Privatkontoinhaber. Gesamte Privatkundeneinlagen: 1,45 Milliarden US-Dollar im Jahr 2023.

Kennzahlen zum Privatkundengeschäft	Wert
Gesamtzahl der Einzelkonten	48,750
Gesamte Privatkundeneinlagen	1,45 Milliarden US-Dollar
Durchschnittlicher Kontostand	$29,700

Vermögende Privatpersonen

CrossFirst betreut 1.275 vermögende Kunden mit einem Vermögen von über 1 Million US-Dollar. Verwaltetes Vermögensverwaltungsvermögen: 425 Millionen US-Dollar.

• Gesamtzahl der vermögenden Kunden: 1.275
• Mindestvermögensschwelle: 1 Million US-Dollar
• Vermögensverwaltung AUM: 425 Millionen US-Dollar

Lokale gemeinschaftliche und regionale Marktsegmente

Die geografische Marktabdeckung umfasst 4 Bundesstaaten mit 32 Bankstandorten. Gesamter regionaler Marktanteil: 3,7 % über alle Zielmärkte hinweg.

Regionale Marktkennzahlen	Wert
Staaten bedient	4
Bankstandorte	32
Regionaler Marktanteil	3.7%

CrossFirst Bankshares, Inc. (CFB) – Geschäftsmodell: Kostenstruktur

Wartung der Technologieinfrastruktur

Laut dem Jahresbericht 2022 hat CrossFirst Bankshares 4,7 Millionen US-Dollar für Technologie- und digitale Infrastrukturausgaben bereitgestellt. Die Aufschlüsselung der Technologiekosten umfasst:

Kategorie „Technologiekosten“.	Jährliche Ausgaben
Kernbankensysteme	1,8 Millionen US-Dollar
Cybersicherheitsinfrastruktur	1,2 Millionen US-Dollar
Digitale Banking-Plattformen	$850,000
IT-Support und Wartung	$850,000

Gehälter und Leistungen der Mitarbeiter

Für das Geschäftsjahr 2022 meldete CrossFirst Bankshares einen Gesamtvergütungsaufwand von 42,3 Millionen US-Dollar.

• Durchschnittliches Mitarbeitergehalt: 76.500 $
• Gesamtzahl der Mitarbeiter: 554
• Zuteilung von Leistungen an Arbeitnehmer: 22 % der Gesamtvergütung

Betriebs- und Wartungskosten der Zweigstelle

CrossFirst Bankshares unterhielt im Jahr 2022 32 Filialen mit filialbezogenen Gesamtkosten von 6,5 Millionen US-Dollar.

Filialausgabenkategorie	Jährliche Kosten
Miete und Leasing	2,9 Millionen US-Dollar
Dienstprogramme	1,2 Millionen US-Dollar
Wartung und Reparaturen	1,6 Millionen US-Dollar
Filialsicherheit	$800,000

Einhaltung gesetzlicher Vorschriften und Risikomanagement

Die Ausgaben für Compliance und Risikomanagement beliefen sich im Jahr 2022 auf insgesamt 3,6 Millionen US-Dollar.

• Personal für Recht und Compliance: 18 Vollzeitmitarbeiter
• Compliance-Software und -Tools: 950.000 US-Dollar
• Externe Prüfungs- und Beratungsgebühren: 1,2 Millionen US-Dollar

Kosten für Marketing und Kundenakquise

Die Marketingausgaben für 2022 beliefen sich auf 2,3 Millionen US-Dollar.

Marketingkanal	Jährliche Ausgaben
Digitales Marketing	$850,000
Traditionelle Werbung	$650,000
Community-Events und Sponsoring	$450,000
Kundengewinnungsprogramme	$350,000

CrossFirst Bankshares, Inc. (CFB) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Darlehen und Kreditprodukten

Für das Geschäftsjahr 2023 berichtete CrossFirst Bankshares 136,4 Millionen US-Dollar an den gesamten Zinserträgen. Die Zinserträge aus dem Kreditportfolio gliedern sich wie folgt:

Kreditkategorie	Zinserträge ($)
Gewerbeimmobilien	58,200,000
Gewerbe- und Industriekredite	42,500,000
Bau und Landentwicklung	22,100,000
Hypothekendarlehen für Wohnimmobilien	13,600,000

Gebühren für Bankdienstleistungen

Die Gebühren für Bankdienstleistungen für das Jahr 2023 betragen insgesamt 24,7 Millionen US-Dollar, mit folgenden Gebührenkategorien:

• Kontoführungsgebühren: 8.300.000 $
• Transaktionsgebühren: 6.900.000 $
• Überziehungsgebühren: 5.200.000 $
• Gebühren für Geldautomaten und Debitkarten: 4.300.000 $

Investment- und Vermögensverwaltungsdienstleistungen

Umsatz aus Wertpapierdienstleistungen im Jahr 2023 erreicht 18,5 Millionen US-Dollar:

Servicekategorie	Umsatz ($)
Vermögensverwaltungsgebühren	9,700,000
Finanzberatungsdienste	5,600,000
Ruhestandsplanung	3,200,000

Gebühren für digitale Banktransaktionen

Die Gebühren für digitale Banking-Transaktionen für 2023 beliefen sich auf 7,2 Millionen US-Dollar:

• Online-Überweisungsgebühren: 3.100.000 $
• Gebühren für Mobile-Banking-Transaktionen: 2.500.000 $
• Digitale Zahlungsabwicklung: 1.600.000 US-Dollar

Erträge aus Commercial-Banking-Produkten

Die Einnahmen aus kommerziellen Bankprodukten beliefen sich im Jahr 2023 auf insgesamt 42,3 Millionen US-Dollar:

Produktkategorie	Umsatz ($)
Cash-Management-Dienstleistungen	16,500,000
Handelsfinanzierungsdienstleistungen	12,700,000
Treasury-Management	9,100,000
Händlerdienste	4,000,000

CrossFirst Bankshares, Inc. (CFB) - Canvas Business Model: Value Propositions

You're looking at the core promises CrossFirst Bankshares, Inc. (CFB), now integrated into First Busey Corporation following the merger effective March 1, 2025, made to its clients. These value propositions center on high-touch service backed by significant scale.

Extraordinary, personal service for complex business needs

The bank emphasizes a relationship-based approach, focusing on deep client understanding over transactional banking. This is supported by the scale achieved post-merger, allowing for more robust capital deployment while maintaining a localized service model.

Integrated commercial banking and wealth management solutions

Clients receive a full suite of services. The combined entity, as of the three months ended March 31, 2025, reported wealth management fees of $17,364 thousand. Services include checking, savings, personal loans, business loans, and treasury services for businesses, owners, and professional networks.

Expertise in specialized lending like home builder and enterprise value

The historical focus included a significant allocation to commercial lending. As of March 31, 2019, commercial loans comprised approximately 35.4% of the loan portfolio, with commercial real estate loans at 28.8%. This signals a deep-seated expertise in commercial and real estate sectors, which translates to specialized knowledge in areas like home builder finance and enterprise value lending.

Regional bank scale with community bank values

The partnership created a premier commercial bank across the Midwest, Southwest, and Florida. As of March 1, 2025, the combined organization operated 78 full-service locations across 10 states. This scale supports complex transactions while the operational ethos aims to retain community bank responsiveness.

Digital-first access to sophisticated financial products

The value proposition includes providing access to advanced financial tools through digital channels. The integration brought in payment technology solutions, which processed $12 Billion annually across the combined entity, according to data context from Q1 2025.

Here's a quick look at the financial scale supporting these propositions as of early 2025:

Metric	Amount/Value	Date/Context
Combined Entity Total Assets	$18.19 Billion	Q1 2025
Legacy CFB Total Assets	$7.4 billion	March 31, 2025
Combined Entity Assets Under Care (Wealth)	$14.96 Billion	Q1 2025 Context
Wealth Management Fees (3 Months)	$17,364 thousand	Ended March 31, 2025
Total States of Operation	10	As of March 1, 2025

The commitment to relationship banking means the focus remains on high-quality, complex commercial relationships, rather than volume in smaller segments. What this estimate hides is the specific breakdown of the loan portfolio post-merger, which would further detail the specialized lending mix.

The core value proposition elements are:

• Personalized service for complex business needs.
• Integrated commercial banking and wealth management.
• Deep expertise in commercial and real estate lending.
• The footprint covers Arizona, Colorado, Florida, Illinois, Indiana, Kansas, Missouri, New Mexico, Oklahoma, and Texas.
• Access to sophisticated payment technology solutions.

Finance: draft pro-forma asset breakdown incorporating the March 1, 2025, merger by next Tuesday.

CrossFirst Bankshares, Inc. (CFB) - Canvas Business Model: Customer Relationships

You're looking at how CrossFirst Bankshares, Inc. (CFB) built its client connections before the March 1, 2025, acquisition by First Busey Corporation. The core strategy centered on deep, personal service for a specific type of client, which is a key differentiator in the banking space.

Dedicated, high-touch relationship managers for commercial clients was the engine. This approach meant that for commercial clients, you weren't dealing with a call center; you had a dedicated person. As of March 31, 2023, CrossFirst Bankshares, Inc.'s deposit base showed a strong commercial focus, with $\mathbf{70\%}$ of deposits coming from commercial sources. Also, the bank heavily relied on its largest relationships; the top $\mathbf{25}$ customer relationships represented approximately $\mathbf{23\%}$ of total deposits, which amounted to $\mathbf{\$1.4}$ billion at that time.

The private banking model targeted business owners and professionals. This segment is designed to handle more than just checking accounts. The bank's overall strategy, as described before the merger, was to cater to businesses, business owners, professionals, and their families by pairing digital tools with exceptional client service.

The continuous service model was necessary to facilitate complex transactions. The bank prided itself on its ability to handle these intricate business deals alongside everyday needs. Following the June 20, 2025, integration of CrossFirst Bank (which had $\mathbf{\$7.5}$ billion in assets at the time of the merger) into Busey Bank, the stated goal was to convert core systems with limited client impact.

Digital self-service was layered in for everyday consumer and business banking. The pre-merger strategy involved an integrated digital-first environment supporting the high-touch banker service. This dual approach helps manage the transactional volume efficiently.

The long-term, trust-based advisory approach is central to the bank's stated values, emphasizing character, competence, commitment, and connection. This is the foundation for building the deep relationships that secure the high concentration of commercial deposits.

Here's a quick look at the scale and concentration of the customer base based on the last available pre-integration data and the merger context:

Metric	Value/Percentage	Date/Context
Total Assets of CrossFirst Bank (at merger)	$7.5 billion	June 20, 2025 (At merger with Busey Bank)
Commercial Deposits Percentage	70%	March 31, 2023
Top 25 Customer Relationships Concentration (Deposits)	23%	March 31, 2023
Dollar Value of Top 25 Customer Relationships (Deposits)	$1.4 billion	March 31, 2023
US Private Banking Industry Revenue Growth (Expected)	6.8%	2025 (Industry-wide estimate)

The relationship focus is evident in the service delivery model:

• Dedicated relationship managers for commercial clients.
• Private banking for business owners and professionals.
• Tailored financial solutions provided by experienced bankers.
• Focus on facilitating complex business transactions.
• Commitment to extraordinary customer service.

The integration into First Busey Bank suggests a shift toward leveraging a larger platform while attempting to maintain this relationship-driven culture. The expectation was for the transaction to deliver estimated EPS accretion of over $\mathbf{18\%}$ in 2026. Finance: draft the post-merger client retention analysis by next Wednesday.

CrossFirst Bankshares, Inc. (CFB) - Canvas Business Model: Channels

You're looking at how CrossFirst Bankshares, Inc., now integrated into First Busey Corporation as of March 1, 2025, reaches its customers in late 2025. The channel strategy is built on a foundation of physical presence augmented by modern digital access, especially following the merger that created a larger regional footprint.

Limited, full-service banking offices in 10 states

The physical channel is now significantly scaled following the acquisition. The combined bank operates a network of full-service branches across a broader geographic area. This physical network is central to serving commercial clients and those who prefer in-person service.

Metric	Value as of Post-Merger (Late 2025 Estimate)
Total Full-Service Locations	77
Total States Served	10
Former CrossFirst Bank Locations (Pre-Merger)	16
Combined Total Assets	Approximately $20 billion

The holding company headquarters is now located in Leawood, Kansas, central to this combined footprint.

Digital and mobile banking platforms for client access

Client access is heavily reliant on digital platforms, mirroring the broader industry trend where convenience drives channel preference. While specific adoption rates for the newly combined entity aren't public yet, the market context shows a strong digital reliance.

• US Adults Using Mobile Banking Apps (2025): 76%
• US Adults Using Online Banking Services (2025): 73%
• Consumers Preferring Digital Account Management (Mobile/Computer): 77 percent

The bank offers digital platforms to support personal and business banking journeys, including access to checking, savings, and loan applications online.

Direct sales force of experienced commercial bankers

The commercial focus, a key strength of the former CrossFirst Bank, is maintained through its experienced commercial bankers. This direct sales channel is crucial for originating the $15 billion in total loans reported by the combined entity. The strategy emphasizes a strong metro market footprint to bolster commercial banking relationships.

Treasury management and wealth management platforms

These specialized platforms serve the higher-value business and affluent client segments. The wealth management arm offers Private Banking, investment management, tax planning, and retirement saving solutions. Treasury Management services are a key component of the business product offering.

Service Area	Key Financial Metric (Combined Entity)
Wealth Assets Under Care	$14 billion
Busey Wealth Management Assets Under Care (Q3 2024)	$13.69 billion
Industry Goal for Cash Management Productivity (2025)	Increase by 70%

The focus for treasury services is on advanced cash management and digital payment hubs.

ATM networks and card services

While digital adoption is high, physical access via ATM networks remains a necessary channel component for cash transactions. The bank relies on its physical branch locations and likely participates in shared ATM networks to provide card services access across its 10-state footprint.

For context on the channel environment, the United States ATM Market Size was estimated at USD 4,503.9 Million in 2024. This market is expected to grow at a CAGR of around 3.68% from 2025 to 2035.

Finance: finalize the integration plan for CrossFirst Bank's treasury clients onto the Busey platform by September 30.

CrossFirst Bankshares, Inc. (CFB) - Canvas Business Model: Customer Segments

CrossFirst Bankshares, Inc. provided banking and financial services to businesses, business owners, professionals, and professional networks. The services offered included Checking accounts, Savings accounts, Personal Loans, International Banking, Business Loans, and Treasury services.

The core customer base focused on commercial relationships, which was a key driver of the balance sheet growth. As of December 31, 2023, the 25 largest borrowing relationships totaled approximately $1.1 billion in total commitments, representing 23.7% of total outstanding commitments at that time.

The loan portfolio composition, based on the latest available segment data before the merger, showed a strong commercial focus. The combined entity post-merger in mid-2025 is projected to have approximately $13 billion in loans.

The primary customer segments targeted by CrossFirst Bankshares, Inc. included:

• Businesses and middle-market commercial enterprises
• Business owners and high-net-worth professionals
• Real estate developers and home builders
• Affluent individuals and their personal networks
• Small to mid-sized businesses in high-growth markets

The loan portfolio breakdown from Q4 2024 illustrates the concentration in commercial lending:

Loan Segment	Period-End Balance (USD Millions)
Commercial & Industrial	$2,164
CRE - Owner-Occupied	$567
Energy	$319

The pro forma combined company, following the merger completion in mid-2025, is expected to have approximately $20 billion in total assets and a combined loan-to-deposit ratio of 86%.

The emphasis on commercial real estate (CRE) and commercial/development (C&D) lending is a defining characteristic of the combined franchise:

• C&D concentration: 60%
• CRE concentration: 250%

The combined entity is expected to leverage CrossFirst Bankshares, Inc.'s established presence in attractive markets including Arizona, Colorado, Kansas, New Mexico, Oklahoma, and Texas. The focus is on deepening ties within these communities and building upon current client relationships.

CrossFirst Bankshares, Inc. (CFB) - Canvas Business Model: Cost Structure

You're looking at the cost structure of CrossFirst Bankshares, Inc. (CFB) operations as they exist within the combined First Busey Corporation structure following the March 2025 merger. The cost base is now defined by the scale of the combined entity, with specific focus areas emerging from the integration process.

Significant interest expense on deposits and borrowings remains a primary cost driver. For the third quarter of 2025, the total interest expense for the combined company was reported at $246,715 thousand. This reflects the cost of funding the balance sheet, which includes the mix of acquired and organic deposits and borrowings.

Personnel costs for experienced, relationship-focused bankers are substantial, reflecting the strategy of maintaining a relationship-focused commercial banking model across the expanded footprint. For the three months ended September 30, 2025, salaries, wages, and employee benefits totaled $74,145 thousand. This figure reflects the workforce expansion, which included a net addition of 412 full-time equivalent associates over the past year, with 437 CrossFirst Bank FTEs added in March 2025.

The cost structure includes ongoing technology and infrastructure investment for digital platforms. While a precise Q3 2025 technology spend isn't isolated, context from earlier in the year shows the company is making investments in technology enhancements. For instance, in Q1 2025, data processing expense increased by $3.0 million compared to Q4 2024, reflecting these ongoing needs and inflation-driven price increases.

Integration and restructuring costs post-merger in 2025 are still being accounted for, though they are declining from peak levels. In Q3 2025, acquisition and restructuring expenses included in the salaries, wages, and employee benefits line item were $5.5 million higher compared to Q3 2024. This compares to a decline of $5.9 million in acquisition and restructuring expenses from Q2 2025 to Q3 2025, showing the run-off of one-time integration costs.

A key cost management action has been aggressive deposit cost management, running off high-cost deposits. In Q3 2025, the company executed the intentional runoff of $794.6 million in high-cost, non-relationship deposits. These specific deposits carried a weighted average cost of 4.45%. This action helped drive the total deposit cost of funds down to 2.15% for the quarter, with the spot deposit cost at the end of the quarter improving to 2.01%.

Here is a look at key expense components for the third quarter of 2025, compared to the preceding quarter and the prior year:

Expense Category (in thousands)	Q3 2025	Q2 2025	Q3 2024
Total Interest Expense	$246,715	$94,263	$51,959
Salaries, Wages, and Employee Benefits	$74,145	$78,360	$44,593
Total Noninterest Expense	$359,881	$127,833	$75,519

The management of funding costs is critical, as shown by the following metrics:

• Net Interest Margin (NIM) for Q3 2025: 3.58%.
• Total deposit cost of funds for Q3 2025: 2.15%.
• Spot rate on total deposit costs at September 30, 2025: 2.01%.
• High-cost deposit runoff amount in Q3 2025: $794.6 million.

Finance: draft 13-week cash view by Friday.

CrossFirst Bankshares, Inc. (CFB) - Canvas Business Model: Revenue Streams

You're looking at the revenue generation for CrossFirst Bankshares, Inc. as of late 2025, which means we are looking at the initial results following the March 1, 2025, acquisition by First Busey Corporation. The revenue streams are now integrated, but we can see the immediate impact and the core components that drive the combined entity's top line.

The primary engine remains Net Interest Income (NII), which was reported at $103.7 million for the first quarter of 2025, reflecting one month of CrossFirst Bank's contribution to the combined entity's results. This NII figure benefited from an approximate +12 basis point contribution from CrossFirst Bank to the combined Net Interest Margin in Q1 2025.

Non-interest income, or fee income, diversifies this revenue base. The combined company's adjusted noninterest income was $37.0 million in Q1 2025. Fee-based businesses, including wealth management and payment technology solutions, accounted for 61.1% of that adjusted noninterest income in Q1 2025.

Here's a breakdown of the key revenue stream components based on the latest available figures:

Revenue Stream Component	Latest Reported Metric/Value	Period/Context
Net Interest Income (NII)	$103.7 million	Q1 2025 (Combined Entity)
Assets Under Care (for Wealth Management Fees)	$14.10 billion	End of Q2 2025
Wealth Management Fees Growth	11.7% increase	Q1 2025 vs. Q1 2024
Fees for Customer Services (Includes ATM/Interchange) Growth	15.2% increase	Q1 2025 vs. Q1 2024, due to CrossFirst inclusion
Adjusted Noninterest Income (Total Fee Proxy)	$37.0 million	Q1 2025

You can see the wealth management segment is substantial, managing over $14 billion in assets as of the second quarter of 2025. Still, the specific dollar amounts for treasury management fees or commercial loan origination fees aren't itemized separately in the immediate post-merger reporting, so we look at the category growth.

The growth in customer-facing fees gives us a clue about the other service revenue streams:

• Fees for customer services, which includes card services and ATM fees, saw a 15.2% year-over-year increase in Q1 2025.
• This growth was driven by increases in analysis charges, automated teller machine fees, and interchange fees.
• Wealth management fees themselves grew by 11.7% in Q1 2025 compared to the prior year's first quarter.
• The company offers treasury management services as part of its deposit banking products.
• The loan portfolio includes commercial and industrial loans, commercial real estate loans, and construction/development loans, which generate origination and servicing fees.

To be defintely clear, the Q1 2025 adjusted noninterest income of $37.0 million is the best current aggregate number for all fee income streams combined, excluding securities gains/losses. Finance: draft Q2 2025 fee income breakdown by Friday.