Crossfirst Bankshares, Inc. (CFB): Modelo de negócios Canvas [Jan-2025 Atualizado]

Mergulhe no intrincado mundo de Crossfirst Bankshares, Inc. (CFB), onde o banco inovador encontra o brilho estratégico por meio de uma tela de modelo de negócios meticulosamente criada. Essa instituição financeira dinâmica revolucionou o setor bancário regional, misturando-se perfeitamente tecnologia de ponta, relacionamentos personalizados do cliente e soluções financeiras robustas que atendem a diversos segmentos de mercado. De pequenas empresas a indivíduos de alta rede, a abordagem única da Crossfirst transforma os paradigmas bancários tradicionais, oferecendo uma narrativa convincente de inovação financeira e posicionamento estratégico do mercado que os diferencia no cenário bancário competitivo.

CrossFirst Bankshares, Inc. (CFB) - Modelo de negócios: Parcerias -chave

Associações bancárias comerciais regionais

O Crossfirst Bankshares mantém parcerias com as seguintes associações bancárias regionais:

Associação	Detalhes da associação	Ano ingressado
Associação de Banqueiros do Kansas	Membro ativo	2011
Associação de Missouri Bankers	Membro ativo	2013
Associação de Banqueiros de Oklahoma	Membro ativo	2012

Redes de negócios locais e câmaras de comércio

O Crossfirst Bankshares se envolve com redes de negócios locais em vários estados:

• Overland Park Câmara de Comércio
• Câmara de Comércio de Oklahoma City
• Câmara de Comércio Regional de Wichita
• Dallas-Fort Worth Business Network

Provedores de serviços de tecnologia para plataformas bancárias digitais

As principais parcerias tecnológicas incluem:

Provedor	Serviço	Valor do contrato
Jack Henry & Associados	Software bancário principal	US $ 3,2 milhões anualmente
Fiserv	Soluções bancárias digitais	US $ 1,8 milhão anualmente

Empresas de fintech para soluções bancárias inovadoras

Parcerias estratégicas de fintech:

• Plaid - Integração de dados financeiros
• Stripe - Processamento de pagamento
• Mistura - Plataforma de Tecnologia de Empréstimos

Empresas de gestão e investimento de patrimônio

Crossfirst colabora com parceiros de investimento:

Parceiro	Escopo da parceria	Ativos sob gestão
Raymond James	Referência de gestão de patrimônio	US $ 125 milhões
Morgan Stanley	Serviços de consultoria de investimentos	US $ 87 milhões

CrossFirst Bankshares, Inc. (CFB) - Modelo de negócios: Atividades -chave

Serviços bancários comerciais e de varejo

No quarto trimestre 2023, o Crossfirst Bankshares registrou ativos totais de US $ 6,4 bilhões. O banco opera 35 agências em Kansas, Missouri, Oklahoma e Texas.

Categoria de serviço bancário	Volume total (2023)
Depósitos comerciais	US $ 3,8 bilhões
Depósitos de varejo	US $ 2,6 bilhões

Empréstimo e gerenciamento de crédito

Portfólio de empréstimos totais em 31 de dezembro de 2023: US $ 5,2 bilhões

• Empréstimos imobiliários comerciais: US $ 2,1 bilhões
• Comercial & Empréstimos industriais: US $ 1,7 bilhão
• Empréstimos imobiliários residenciais: US $ 865 milhões
• Empréstimos ao consumidor: US $ 535 milhões

Desenvolvimento da plataforma bancária digital

Transações bancárias digitais em 2023: 3,2 milhões de interações digitais mensais

Recurso da plataforma digital	Taxa de adoção do usuário
Mobile Banking	68% da base de clientes
Pagamento on -line	52% dos clientes

Conselho financeiro e gestão de patrimônio

Ativos de gestão de patrimônio sob gestão: US $ 425 milhões em 2023

• Contas de investimento pessoal: US $ 235 milhões
• Serviços de planejamento de aposentadoria: US $ 190 milhões

Avaliação de risco e gerenciamento de conformidade

Orçamento de conformidade para 2023: US $ 12,5 milhões

Categoria de gerenciamento de riscos	Investimento
Segurança cibernética	US $ 4,3 milhões
Conformidade regulatória	US $ 5,7 milhões
Auditoria interna	US $ 2,5 milhões

CrossFirst Bankshares, Inc. (CFB) - Modelo de negócios: Recursos -chave

Infraestrutura bancária digital avançada

No quarto trimestre 2023, o Crossfirst Bankshares mantém US $ 4,68 bilhões em ativos totais e US $ 3,76 bilhões em empréstimos totais.

Componentes de infraestrutura bancária digital	Especificação
Plataformas bancárias online	Soluções digitais integradas
Aplicativos bancários móveis	Recursos de transação em tempo real
Infraestrutura de computação em nuvem	AWS e Microsoft Azure Hybrid Systems

Profissionais financeiros qualificados

Total de funcionários: 633 em 31 de dezembro de 2023

• Posse média dos funcionários: 5,7 anos
• Funcionários com certificações financeiras avançadas: 42%
• Gerenciamento com experiência bancária: mais de 15 anos de média

Presença regional do mercado

Estado	Número de ramificações	Quota de mercado
Kansas	18	7.3%
Missouri	12	5.6%
Oklahoma	9	4.2%

Sistemas tecnológicos

Investimento de segurança cibernética: US $ 2,1 milhões em 2023

• Protocolos de segurança de várias camadas
• Sistemas de autenticação biométrica
• Mecanismos de detecção de fraude em tempo real

Portfólio de produtos financeiros

Categoria de produto	Valor total do portfólio
Empréstimos comerciais	US $ 2,43 bilhões
Bancos pessoais	US $ 876 milhões
Gestão de patrimônio	US $ 512 milhões

Crossfirst Bankshares, Inc. (CFB) - Modelo de negócios: proposições de valor

Soluções bancárias personalizadas para empresas e indivíduos

No quarto trimestre 2023, o Crossfirst Bankshares registrou ativos totais de US $ 4,81 bilhões, com uma carteira de empréstimos de US $ 3,68 bilhões. O banco oferece soluções bancárias direcionadas em vários segmentos:

Segmento de clientes	Total de clientes	Valor médio da conta
Banking de negócios	8,742	US $ 1,2 milhão
Bancos pessoais	42,315	$287,000

Taxas de juros competitivas e produtos financeiros flexíveis

Taxas de juros e ofertas de produtos para 2024:

• Taxas de juros de empréstimos comerciais: 6,75% - 9,25%
• Empréstimos imobiliários comerciais: 7,25% - 8,50%
• Conta de poupança pessoal: 3,15% APY
• Conta de verificação de negócios: 2,25% de juros

Atendimento ao cliente responsivo e orientado por relacionamento

Métricas de atendimento ao cliente para 2023:

Métrica de serviço	Desempenho
Tempo médio de resposta	24 minutos
Taxa de satisfação do cliente	94.3%
Gerentes de relacionamento	126

Tecnologias avançadas de bancos digitais e bancários móveis

Estatísticas bancárias digitais para 2023:

• Usuários bancários móveis: 37.500
• Volume de transação online: 2,3 milhões mensais
• Plataformas bancárias digitais: 3 sistemas integrados
• Classificação de aplicativo móvel: 4.6/5

Experiência no mercado local e abordagem focada na comunidade

Presença do mercado geográfico em 2024:

Estado	Número de ramificações	Quota de mercado
Kansas	22	8.7%
Missouri	15	5.3%
Oklahoma	11	4.2%

Crossfirst Bankshares, Inc. (CFB) - Modelo de negócios: Relacionamentos do cliente

Gerentes de relacionamento dedicados

O Crossfirst Bankshares fornece Relacionamento personalizado bancário com métricas específicas:

Segmento de clientes	Gerentes dedicados	Tamanho médio do portfólio
Bancos comerciais	37 gerentes de relacionamento	US $ 18,4 milhões por gerente
Private Banking	22 gerentes de relacionamento	US $ 12,6 milhões por gerente

Serviços de Consultoria Financeira Personalizada

CrossFirst oferece serviços de consultoria especializados com a seguinte quebra:

• Serviços de consultoria de negócios para 412 empresas de mercado intermediário
• Consultoria de gestão de patrimônio para indivíduos de alta rede
• Planejamento financeiro personalizado para 267 clientes corporativos

Plataformas bancárias de autoatendimento digital

Os recursos bancários digitais incluem:

Plataforma	Usuários ativos	Volume de transação
Aplicativo bancário móvel	48.932 usuários	1,2 milhão de transações mensais
Portal bancário online	62.415 usuários	987.000 transações mensais

Engajamento e comunicação regulares do cliente

Canais de comunicação e métricas de engajamento:

• Reuniões trimestrais de revisão financeira: 76% de participação do cliente
• Pesquisas anuais de satisfação do cliente
• Newsletter digital mensal com 53.214 assinantes

Aconselhamento e apoio financeiro personalizado

Serviços de Suporte Especializado:

Categoria de serviço	Número de clientes atendidos	Frequência de interação média
Planejamento financeiro de pequenas empresas	1.243 clientes	Consultas trimestrais
Estratégia Financeira Corporativa	287 clientes corporativos	Revisões estratégicas bimensais

Crossfirst Bankshares, Inc. (CFB) - Modelo de negócios: canais

Plataformas bancárias online

A CrossFirst oferece serviços bancários digitais por meio de sua plataforma on -line com as seguintes especificações:

Recurso da plataforma	Disponibilidade
Gerenciamento de contas on -line	Acesso 24/7
Total de usuários digitais	Aproximadamente 45.000 a partir do quarto trimestre 2023
Volume de transação digital	US $ 287 milhões por trimestre

Aplicativos bancários móveis

Os recursos bancários móveis incluem:

• Depósito de cheque móvel
• Transferências de fundos
• Serviços de pagamento da conta
• Alertas de conta em tempo real

Métricas de aplicativos móveis	Data Point
Downloads de aplicativos móveis	32.500 usuários ativos
Transações móveis mensais	178.000 transações

Rede de agência bancária física

Crossfirst mantém uma presença regional de ramo:

Região geográfica	Número de ramificações
Kansas	14 ramos
Missouri	7 ramos
Oklahoma	5 ramos
Texas	3 ramos

Centros de atendimento ao cliente

Detalhes da infraestrutura de suporte ao cliente:

Métrica de serviço	Desempenho
Tempo médio de resposta de chamada	2,5 minutos
Interações anuais de atendimento ao cliente	126.500 interações
Horário de suporte ao cliente	7:00 - 19:00 CST

Canais de comunicação digital e marketing

Métricas de engajamento digital:

Canal digital	Contagem de seguidores/noivado
LinkedIn	4.200 seguidores
Twitter	2.800 seguidores
Facebook	3.500 seguidores

CrossFirst Bankshares, Inc. (CFB) - Modelo de negócios: segmentos de clientes

Pequenas e médias empresas

A partir do quarto trimestre de 2023, o Crossfirst Bankshares atende a aproximadamente 3.450 clientes comerciais pequenos e médios em Kansas, Missouri, Oklahoma e Texas. Portfólio total de empréstimos comerciais para este segmento: US $ 687,3 milhões.

Métricas de segmento de negócios	Valor
Total de clientes de PME	3,450
Portfólio de empréstimos comerciais	US $ 687,3 milhões
Tamanho médio do empréstimo	$199,000

Clientes bancários corporativos e comerciais

A CrossFirst tem como alvo clientes corporativos com receita anual entre US $ 10 milhões e US $ 250 milhões. Portfólio de empréstimos bancários corporativos: US $ 1,2 bilhão em 31 de dezembro de 2023.

• Relacionamentos bancários corporativos totais: 412
• Tamanho médio do empréstimo do cliente corporativo: US $ 2,9 milhões
• Concentração da indústria: saúde, imóveis, serviços profissionais

Clientes bancários de varejo individuais

O segmento bancário de varejo inclui 48.750 detentores de contas individuais. Total de depósitos de varejo: US $ 1,45 bilhão em 2023.

Métricas bancárias de varejo	Valor
Contas individuais totais	48,750
Total de depósitos de varejo	US $ 1,45 bilhão
Saldo médio da conta	$29,700

Indivíduos de alta rede

A Crossfirst atende 1.275 clientes de alta rede com ativos acima de US $ 1 milhão. Ativos de gerenciamento de patrimônio sob administração: US $ 425 milhões.

• Total de clientes de alta rede: 1.275
• Limite mínimo de ativos: US $ 1 milhão
• Gerenciamento de patrimônio AUM: US $ 425 milhões

Comunidade local e segmentos de mercado regionais

A cobertura do mercado geográfico inclui 4 estados com 32 locais bancários. Total Regional de mercado regional: 3,7% nos mercados -alvo.

Métricas regionais de mercado	Valor
Estados servidos	4
Locais bancários	32
Participação de mercado regional	3.7%

CrossFirst Bankshares, Inc. (CFB) - Modelo de negócios: estrutura de custos

Manutenção de infraestrutura de tecnologia

De acordo com o relatório anual de 2022, o Crossfirst Bankshares alocou US $ 4,7 milhões para despesas com tecnologia e infraestrutura digital. A quebra dos custos de tecnologia inclui:

Categoria de custo de tecnologia	Despesas anuais
Sistemas bancários principais	US $ 1,8 milhão
Infraestrutura de segurança cibernética	US $ 1,2 milhão
Plataformas bancárias digitais	$850,000
Suporte e manutenção de TI	$850,000

Salários e benefícios dos funcionários

Para o ano fiscal de 2022, o Crossfirst Bankshares registrou despesas totais de remuneração de US $ 42,3 milhões.

• Salário médio de funcionários: US $ 76.500
• Total de funcionários: 554
• Alocação de benefícios dos funcionários: 22% da compensação total

Operação de ramificação e despesas de manutenção

O Crossfirst Bankshares manteve 32 filiais em 2022, com despesas totais relacionadas à filial de US $ 6,5 milhões.

Categoria de despesa de ramificação	Custo anual
Alugar e arrendar	US $ 2,9 milhões
Utilitários	US $ 1,2 milhão
Manutenção e reparos	US $ 1,6 milhão
Segurança da filial	$800,000

Conformidade regulatória e gerenciamento de riscos

As despesas de conformidade e gerenciamento de riscos de 2022 totalizaram US $ 3,6 milhões.

• Equipe legal e de conformidade: 18 funcionários em tempo integral
• Software e ferramentas de conformidade: US $ 950.000
• Taxas externas de auditoria e consultoria: US $ 1,2 milhão

Custos de marketing e aquisição de clientes

As despesas de marketing para 2022 foram de US $ 2,3 milhões.

Canal de marketing	Gasto anual
Marketing digital	$850,000
Publicidade tradicional	$650,000
Eventos e patrocínios comunitários	$450,000
Programas de aquisição de clientes	$350,000

Crossfirst Bankshares, Inc. (CFB) - Modelo de negócios: fluxos de receita

Receita de juros de empréstimos e produtos de crédito

Para o ano fiscal de 2023, relatou o Crossfirst Bankshares US $ 136,4 milhões na receita total de juros. A repartição da receita de juros da carteira de empréstimos é a seguinte:

Categoria de empréstimo	Receita de juros ($)
Imóveis comerciais	58,200,000
Empréstimos comerciais e industriais	42,500,000
Construção e desenvolvimento da terra	22,100,000
Empréstimos hipotecários residenciais	13,600,000

Taxas de serviço bancário

Taxas de serviço bancário para 2023 totalizaram US $ 24,7 milhões, com as seguintes categorias de taxas:

• Taxas de manutenção de conta: US $ 8.300.000
• Taxas de transação: US $ 6.900.000
• Taxas de cheque especial: US $ 5.200.000
• Taxas de cartão ATM e de débito: US $ 4.300.000

Serviços de investimento e gerenciamento de patrimônio

Receita dos serviços de investimento em 2023 alcançados US $ 18,5 milhões:

Categoria de serviço	Receita ($)
Taxas de gerenciamento de ativos	9,700,000
Serviços de Consultoria Financeira	5,600,000
Planejamento de aposentadoria	3,200,000

Taxas de transação bancária digital

As taxas de transação bancária digital para 2023 totalizaram US $ 7,2 milhões:

• Taxas de transferência on -line: US $ 3.100.000
• Taxas de transação bancária móvel: US $ 2.500.000
• Processamento de pagamento digital: US $ 1.600.000

Receitas de produtos bancários comerciais

Receitas de produtos bancários comerciais em 2023 totalizaram US $ 42,3 milhões:

Categoria de produto	Receita ($)
Serviços de gerenciamento de caixa	16,500,000
Serviços de financiamento comercial	12,700,000
Gerenciamento do Tesouro	9,100,000
Serviços comerciais	4,000,000

CrossFirst Bankshares, Inc. (CFB) - Canvas Business Model: Value Propositions

You're looking at the core promises CrossFirst Bankshares, Inc. (CFB), now integrated into First Busey Corporation following the merger effective March 1, 2025, made to its clients. These value propositions center on high-touch service backed by significant scale.

Extraordinary, personal service for complex business needs

The bank emphasizes a relationship-based approach, focusing on deep client understanding over transactional banking. This is supported by the scale achieved post-merger, allowing for more robust capital deployment while maintaining a localized service model.

Integrated commercial banking and wealth management solutions

Clients receive a full suite of services. The combined entity, as of the three months ended March 31, 2025, reported wealth management fees of $17,364 thousand. Services include checking, savings, personal loans, business loans, and treasury services for businesses, owners, and professional networks.

Expertise in specialized lending like home builder and enterprise value

The historical focus included a significant allocation to commercial lending. As of March 31, 2019, commercial loans comprised approximately 35.4% of the loan portfolio, with commercial real estate loans at 28.8%. This signals a deep-seated expertise in commercial and real estate sectors, which translates to specialized knowledge in areas like home builder finance and enterprise value lending.

Regional bank scale with community bank values

The partnership created a premier commercial bank across the Midwest, Southwest, and Florida. As of March 1, 2025, the combined organization operated 78 full-service locations across 10 states. This scale supports complex transactions while the operational ethos aims to retain community bank responsiveness.

Digital-first access to sophisticated financial products

The value proposition includes providing access to advanced financial tools through digital channels. The integration brought in payment technology solutions, which processed $12 Billion annually across the combined entity, according to data context from Q1 2025.

Here's a quick look at the financial scale supporting these propositions as of early 2025:

Metric	Amount/Value	Date/Context
Combined Entity Total Assets	$18.19 Billion	Q1 2025
Legacy CFB Total Assets	$7.4 billion	March 31, 2025
Combined Entity Assets Under Care (Wealth)	$14.96 Billion	Q1 2025 Context
Wealth Management Fees (3 Months)	$17,364 thousand	Ended March 31, 2025
Total States of Operation	10	As of March 1, 2025

The commitment to relationship banking means the focus remains on high-quality, complex commercial relationships, rather than volume in smaller segments. What this estimate hides is the specific breakdown of the loan portfolio post-merger, which would further detail the specialized lending mix.

The core value proposition elements are:

• Personalized service for complex business needs.
• Integrated commercial banking and wealth management.
• Deep expertise in commercial and real estate lending.
• The footprint covers Arizona, Colorado, Florida, Illinois, Indiana, Kansas, Missouri, New Mexico, Oklahoma, and Texas.
• Access to sophisticated payment technology solutions.

Finance: draft pro-forma asset breakdown incorporating the March 1, 2025, merger by next Tuesday.

CrossFirst Bankshares, Inc. (CFB) - Canvas Business Model: Customer Relationships

You're looking at how CrossFirst Bankshares, Inc. (CFB) built its client connections before the March 1, 2025, acquisition by First Busey Corporation. The core strategy centered on deep, personal service for a specific type of client, which is a key differentiator in the banking space.

Dedicated, high-touch relationship managers for commercial clients was the engine. This approach meant that for commercial clients, you weren't dealing with a call center; you had a dedicated person. As of March 31, 2023, CrossFirst Bankshares, Inc.'s deposit base showed a strong commercial focus, with $\mathbf{70\%}$ of deposits coming from commercial sources. Also, the bank heavily relied on its largest relationships; the top $\mathbf{25}$ customer relationships represented approximately $\mathbf{23\%}$ of total deposits, which amounted to $\mathbf{\$1.4}$ billion at that time.

The private banking model targeted business owners and professionals. This segment is designed to handle more than just checking accounts. The bank's overall strategy, as described before the merger, was to cater to businesses, business owners, professionals, and their families by pairing digital tools with exceptional client service.

The continuous service model was necessary to facilitate complex transactions. The bank prided itself on its ability to handle these intricate business deals alongside everyday needs. Following the June 20, 2025, integration of CrossFirst Bank (which had $\mathbf{\$7.5}$ billion in assets at the time of the merger) into Busey Bank, the stated goal was to convert core systems with limited client impact.

Digital self-service was layered in for everyday consumer and business banking. The pre-merger strategy involved an integrated digital-first environment supporting the high-touch banker service. This dual approach helps manage the transactional volume efficiently.

The long-term, trust-based advisory approach is central to the bank's stated values, emphasizing character, competence, commitment, and connection. This is the foundation for building the deep relationships that secure the high concentration of commercial deposits.

Here's a quick look at the scale and concentration of the customer base based on the last available pre-integration data and the merger context:

Metric	Value/Percentage	Date/Context
Total Assets of CrossFirst Bank (at merger)	$7.5 billion	June 20, 2025 (At merger with Busey Bank)
Commercial Deposits Percentage	70%	March 31, 2023
Top 25 Customer Relationships Concentration (Deposits)	23%	March 31, 2023
Dollar Value of Top 25 Customer Relationships (Deposits)	$1.4 billion	March 31, 2023
US Private Banking Industry Revenue Growth (Expected)	6.8%	2025 (Industry-wide estimate)

The relationship focus is evident in the service delivery model:

• Dedicated relationship managers for commercial clients.
• Private banking for business owners and professionals.
• Tailored financial solutions provided by experienced bankers.
• Focus on facilitating complex business transactions.
• Commitment to extraordinary customer service.

The integration into First Busey Bank suggests a shift toward leveraging a larger platform while attempting to maintain this relationship-driven culture. The expectation was for the transaction to deliver estimated EPS accretion of over $\mathbf{18\%}$ in 2026. Finance: draft the post-merger client retention analysis by next Wednesday.

CrossFirst Bankshares, Inc. (CFB) - Canvas Business Model: Channels

You're looking at how CrossFirst Bankshares, Inc., now integrated into First Busey Corporation as of March 1, 2025, reaches its customers in late 2025. The channel strategy is built on a foundation of physical presence augmented by modern digital access, especially following the merger that created a larger regional footprint.

Limited, full-service banking offices in 10 states

The physical channel is now significantly scaled following the acquisition. The combined bank operates a network of full-service branches across a broader geographic area. This physical network is central to serving commercial clients and those who prefer in-person service.

Metric	Value as of Post-Merger (Late 2025 Estimate)
Total Full-Service Locations	77
Total States Served	10
Former CrossFirst Bank Locations (Pre-Merger)	16
Combined Total Assets	Approximately $20 billion

The holding company headquarters is now located in Leawood, Kansas, central to this combined footprint.

Digital and mobile banking platforms for client access

Client access is heavily reliant on digital platforms, mirroring the broader industry trend where convenience drives channel preference. While specific adoption rates for the newly combined entity aren't public yet, the market context shows a strong digital reliance.

• US Adults Using Mobile Banking Apps (2025): 76%
• US Adults Using Online Banking Services (2025): 73%
• Consumers Preferring Digital Account Management (Mobile/Computer): 77 percent

The bank offers digital platforms to support personal and business banking journeys, including access to checking, savings, and loan applications online.

Direct sales force of experienced commercial bankers

The commercial focus, a key strength of the former CrossFirst Bank, is maintained through its experienced commercial bankers. This direct sales channel is crucial for originating the $15 billion in total loans reported by the combined entity. The strategy emphasizes a strong metro market footprint to bolster commercial banking relationships.

Treasury management and wealth management platforms

These specialized platforms serve the higher-value business and affluent client segments. The wealth management arm offers Private Banking, investment management, tax planning, and retirement saving solutions. Treasury Management services are a key component of the business product offering.

Service Area	Key Financial Metric (Combined Entity)
Wealth Assets Under Care	$14 billion
Busey Wealth Management Assets Under Care (Q3 2024)	$13.69 billion
Industry Goal for Cash Management Productivity (2025)	Increase by 70%

The focus for treasury services is on advanced cash management and digital payment hubs.

ATM networks and card services

While digital adoption is high, physical access via ATM networks remains a necessary channel component for cash transactions. The bank relies on its physical branch locations and likely participates in shared ATM networks to provide card services access across its 10-state footprint.

For context on the channel environment, the United States ATM Market Size was estimated at USD 4,503.9 Million in 2024. This market is expected to grow at a CAGR of around 3.68% from 2025 to 2035.

Finance: finalize the integration plan for CrossFirst Bank's treasury clients onto the Busey platform by September 30.

CrossFirst Bankshares, Inc. (CFB) - Canvas Business Model: Customer Segments

CrossFirst Bankshares, Inc. provided banking and financial services to businesses, business owners, professionals, and professional networks. The services offered included Checking accounts, Savings accounts, Personal Loans, International Banking, Business Loans, and Treasury services.

The core customer base focused on commercial relationships, which was a key driver of the balance sheet growth. As of December 31, 2023, the 25 largest borrowing relationships totaled approximately $1.1 billion in total commitments, representing 23.7% of total outstanding commitments at that time.

The loan portfolio composition, based on the latest available segment data before the merger, showed a strong commercial focus. The combined entity post-merger in mid-2025 is projected to have approximately $13 billion in loans.

The primary customer segments targeted by CrossFirst Bankshares, Inc. included:

• Businesses and middle-market commercial enterprises
• Business owners and high-net-worth professionals
• Real estate developers and home builders
• Affluent individuals and their personal networks
• Small to mid-sized businesses in high-growth markets

The loan portfolio breakdown from Q4 2024 illustrates the concentration in commercial lending:

Loan Segment	Period-End Balance (USD Millions)
Commercial & Industrial	$2,164
CRE - Owner-Occupied	$567
Energy	$319

The pro forma combined company, following the merger completion in mid-2025, is expected to have approximately $20 billion in total assets and a combined loan-to-deposit ratio of 86%.

The emphasis on commercial real estate (CRE) and commercial/development (C&D) lending is a defining characteristic of the combined franchise:

• C&D concentration: 60%
• CRE concentration: 250%

The combined entity is expected to leverage CrossFirst Bankshares, Inc.'s established presence in attractive markets including Arizona, Colorado, Kansas, New Mexico, Oklahoma, and Texas. The focus is on deepening ties within these communities and building upon current client relationships.

CrossFirst Bankshares, Inc. (CFB) - Canvas Business Model: Cost Structure

You're looking at the cost structure of CrossFirst Bankshares, Inc. (CFB) operations as they exist within the combined First Busey Corporation structure following the March 2025 merger. The cost base is now defined by the scale of the combined entity, with specific focus areas emerging from the integration process.

Significant interest expense on deposits and borrowings remains a primary cost driver. For the third quarter of 2025, the total interest expense for the combined company was reported at $246,715 thousand. This reflects the cost of funding the balance sheet, which includes the mix of acquired and organic deposits and borrowings.

Personnel costs for experienced, relationship-focused bankers are substantial, reflecting the strategy of maintaining a relationship-focused commercial banking model across the expanded footprint. For the three months ended September 30, 2025, salaries, wages, and employee benefits totaled $74,145 thousand. This figure reflects the workforce expansion, which included a net addition of 412 full-time equivalent associates over the past year, with 437 CrossFirst Bank FTEs added in March 2025.

The cost structure includes ongoing technology and infrastructure investment for digital platforms. While a precise Q3 2025 technology spend isn't isolated, context from earlier in the year shows the company is making investments in technology enhancements. For instance, in Q1 2025, data processing expense increased by $3.0 million compared to Q4 2024, reflecting these ongoing needs and inflation-driven price increases.

Integration and restructuring costs post-merger in 2025 are still being accounted for, though they are declining from peak levels. In Q3 2025, acquisition and restructuring expenses included in the salaries, wages, and employee benefits line item were $5.5 million higher compared to Q3 2024. This compares to a decline of $5.9 million in acquisition and restructuring expenses from Q2 2025 to Q3 2025, showing the run-off of one-time integration costs.

A key cost management action has been aggressive deposit cost management, running off high-cost deposits. In Q3 2025, the company executed the intentional runoff of $794.6 million in high-cost, non-relationship deposits. These specific deposits carried a weighted average cost of 4.45%. This action helped drive the total deposit cost of funds down to 2.15% for the quarter, with the spot deposit cost at the end of the quarter improving to 2.01%.

Here is a look at key expense components for the third quarter of 2025, compared to the preceding quarter and the prior year:

Expense Category (in thousands)	Q3 2025	Q2 2025	Q3 2024
Total Interest Expense	$246,715	$94,263	$51,959
Salaries, Wages, and Employee Benefits	$74,145	$78,360	$44,593
Total Noninterest Expense	$359,881	$127,833	$75,519

The management of funding costs is critical, as shown by the following metrics:

• Net Interest Margin (NIM) for Q3 2025: 3.58%.
• Total deposit cost of funds for Q3 2025: 2.15%.
• Spot rate on total deposit costs at September 30, 2025: 2.01%.
• High-cost deposit runoff amount in Q3 2025: $794.6 million.

Finance: draft 13-week cash view by Friday.

CrossFirst Bankshares, Inc. (CFB) - Canvas Business Model: Revenue Streams

You're looking at the revenue generation for CrossFirst Bankshares, Inc. as of late 2025, which means we are looking at the initial results following the March 1, 2025, acquisition by First Busey Corporation. The revenue streams are now integrated, but we can see the immediate impact and the core components that drive the combined entity's top line.

The primary engine remains Net Interest Income (NII), which was reported at $103.7 million for the first quarter of 2025, reflecting one month of CrossFirst Bank's contribution to the combined entity's results. This NII figure benefited from an approximate +12 basis point contribution from CrossFirst Bank to the combined Net Interest Margin in Q1 2025.

Non-interest income, or fee income, diversifies this revenue base. The combined company's adjusted noninterest income was $37.0 million in Q1 2025. Fee-based businesses, including wealth management and payment technology solutions, accounted for 61.1% of that adjusted noninterest income in Q1 2025.

Here's a breakdown of the key revenue stream components based on the latest available figures:

Revenue Stream Component	Latest Reported Metric/Value	Period/Context
Net Interest Income (NII)	$103.7 million	Q1 2025 (Combined Entity)
Assets Under Care (for Wealth Management Fees)	$14.10 billion	End of Q2 2025
Wealth Management Fees Growth	11.7% increase	Q1 2025 vs. Q1 2024
Fees for Customer Services (Includes ATM/Interchange) Growth	15.2% increase	Q1 2025 vs. Q1 2024, due to CrossFirst inclusion
Adjusted Noninterest Income (Total Fee Proxy)	$37.0 million	Q1 2025

You can see the wealth management segment is substantial, managing over $14 billion in assets as of the second quarter of 2025. Still, the specific dollar amounts for treasury management fees or commercial loan origination fees aren't itemized separately in the immediate post-merger reporting, so we look at the category growth.

The growth in customer-facing fees gives us a clue about the other service revenue streams:

• Fees for customer services, which includes card services and ATM fees, saw a 15.2% year-over-year increase in Q1 2025.
• This growth was driven by increases in analysis charges, automated teller machine fees, and interchange fees.
• Wealth management fees themselves grew by 11.7% in Q1 2025 compared to the prior year's first quarter.
• The company offers treasury management services as part of its deposit banking products.
• The loan portfolio includes commercial and industrial loans, commercial real estate loans, and construction/development loans, which generate origination and servicing fees.

To be defintely clear, the Q1 2025 adjusted noninterest income of $37.0 million is the best current aggregate number for all fee income streams combined, excluding securities gains/losses. Finance: draft Q2 2025 fee income breakdown by Friday.