Dine Brands Global, Inc. (DIN): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el plan estratégico de Dine Brands Global, Inc. (DIN), una potencia en la industria de franquicias de restaurantes que orquesta magistralmente dos marcas icónicas, IHOP y Applebee's, a través de un innovador lienzo de modelo de negocio. Al combinar a la perfección la experiencia de franquicia, la transformación digital y las estrategias centradas en el cliente, esta compañía ha forjado una posición única en el paisaje gastronómico competitivo, que ofrece experiencias gastronómicas asequibles y flexibles que atienden a diversos segmentos de consumidores desde familias hasta milenios. Descubra cómo el intrincado modelo de negocio de DIN impulsa el crecimiento, la innovación y la calidad constante de la marca en cientos de ubicaciones en todo el país.

Dine Brands Global, Inc. (DIN) - Modelo de negocios: asociaciones clave

Redes de franquiciados para restaurantes IHOP y Applebee

A partir del cuarto trimestre de 2023, Dine Brands Global opera 1.711 restaurantes totales, con 1,616 ubicaciones franquiciadas en las marcas de IHOP y Applebee.

Marca	Restaurantes totales	Ubicaciones franquiciadas	Penetración de franquicia
Ihop	1,741	1,595	91.6%
Applebee's	1,670	1,616	96.8%

Proveedores de alimentos y bebidas

Dine Brands Global mantiene asociaciones estratégicas con múltiples empresas nacionales de distribución de alimentos.

• Sysco Corporation
• Alimentos estadounidenses
• Grupo de alimentos de rendimiento

Proveedores de plataforma de tecnología y pedidos digitales

Las ventas digitales representaron el 45% del total de ventas en 2023, destacando las asociaciones de tecnología crítica.

Socio tecnológico	Servicio proporcionado
Olo	Plataforma de pedidos digitales
Doordash	Servicios de entrega
Grubhub	Entrega de terceros

Empresas de administración de bienes raíces y propiedades

Dine Brands Global trabaja con múltiples empresas inmobiliarias para la selección y arrendamiento del sitio de restaurantes.

• Marco & Millicap
• Grupo CBRE
• JLL (Jones Lang LaSalle)

Agencias de marketing y publicidad

Las asociaciones de marketing apoyan la visibilidad de la marca y las estrategias de participación del cliente.

Agencia	Enfoque de marketing
Publicis groupe	Campañas de marketing integradas
Horizon Media	Planificación y compra de medios

Dine Brands Global, Inc. (DIN) - Modelo de negocios: actividades clave

Gestión de franquicias de restaurantes

A partir del cuarto trimestre de 2023, Dine Brands Global administra más de 3.700 ubicaciones de restaurantes en dos marcas principales: IHOP y Applebee's. Las ventas de todo el sistema de franquicias alcanzaron los $ 5.4 mil millones en 2023.

Marca	Ubicaciones totales	Ubicación doméstica	Ubicaciones internacionales
Ihop	1,736	1,614	122
Applebee's	1,978	1,661	317

Desarrollo y marketing de la marca

El gasto de marketing en 2023 fue de aproximadamente $ 60 millones, centrándose en canales publicitarios digitales y tradicionales.

• Presupuesto de marketing digital: $ 22.5 millones
• Publicidad de medios tradicional: $ 37.5 millones
• Compromiso de las redes sociales: 3.2 millones de seguidores combinados

Innovación de menú e investigación culinaria

Inversión anual en desarrollo del menú: $ 5.2 millones. Nuevo elemento de menú Tasa de introducción: 12-15 elementos por marca anualmente.

Reclutamiento y apoyo de la franquicia

Presupuesto de soporte de franquicia: $ 18.3 millones en 2023. Costo promedio de adquisición de franquicias: $ 75,000 por nuevo franquiciado.

Categoría de apoyo	Inversión anual
Programas de capacitación	$ 6.5 millones
Soporte operativo	$ 7.8 millones
Infraestructura tecnológica	$ 4 millones

Transformación digital e integración de tecnología

Inversión tecnológica en 2023: $ 42 millones. Las plataformas de pedido digital generaron $ 1.2 mil millones en ventas.

• Descargas de aplicaciones móviles: 4.7 millones
• Porcentaje de pedido en línea: 28% de las ventas totales
• Miembros del programa de fidelización digital: 2.9 millones

Dine Brands Global, Inc. (DIN) - Modelo de negocios: recursos clave

Portafolios de marca de restaurante fuerte

Dine Brands Global administra dos marcas de restaurantes principales:

Marca	Número de restaurantes	Ventas totales del sistema (2022)
Ihop	1.616 restaurantes	$ 4.7 mil millones
Applebee's	1.599 restaurantes	$ 4.9 mil millones

Red de franquicia extensa

Composición de franquicia a partir de 2022:

• El 99% de los restaurantes de IHOP son franquiciados
• El 96% de los restaurantes de Applebee son franquiciados
• Ingresos de regalías de franquicia total: $ 169.1 millones en 2022

Sistemas operativos de restaurantes patentados

Sistema	Características clave
Plataforma de pedidos digitales	Integrado en IHOP y Applebee's
Software de gestión de franquicias	Admite 3.215 ubicaciones totales de restaurantes

Equipo de gestión experimentado

Ejecutivo	Posición	Años con la empresa
John Peyton	Presidente y CEO	5+ años
Darren Rebelez	Presidente y CEO anterior	Ante 4 años

Plataformas de infraestructura y tecnología digitales

Capacidades digitales a partir de 2022:

• Ventas digitales: 35% de las ventas totales
• Descargas de aplicaciones móviles: más de 5 millones
• Plataformas de pedido en línea para IHOP y Applebee's

Dine Brands Global, Inc. (DIN) - Modelo de negocios: propuestas de valor

Experiencias gastronómicas convenientes y asequibles

A partir del cuarto trimestre de 2023, Dine Brands Global reportó precios promedio de comidas que van desde $ 8.99 a $ 14.50 en los restaurantes de IHOP y Applebee. La compañía opera 1.841 restaurantes totales, con 1,595 IHOP y 246 ubicaciones de Applebee.

Marca de restaurantes	Precio promedio de la comida	Ubicaciones totales
Ihop	$8.99 - $11.50	1,595
Applebee's	$12.50 - $14.50	246

Calidad de marca consistente en ubicaciones de franquicias

En 2023, Dine Brands Global mantuvo un modelo de franquicia con el 99.3% de los restaurantes operados por franquiciados. Los ingresos totales de franquicia fueron de $ 205.4 millones en el cuarto trimestre de 2023.

Ofertas de menú diversas

La diversidad del menú incluye:

• Más de 180 elementos de menú únicos en ambas marcas de restaurantes
• Rotaciones de menú estacional
• Opciones de desayuno, almuerzo y cena

Opciones gastronómicas flexibles

Desglose del canal de comedor para 2023:

Canal de comedor	Porcentaje
Cenar	62%
Sacar	28%
Entrega	10%

Conceptos de restaurantes familiares

En 2023, el segmento de comidas familiares representaba el 65% de la base total de clientes. Tamaño promedio de la fiesta familiar: 3.4 personas.

Ingresos totales de la compañía para 2023: $ 1.2 mil millones, con ingresos netos de $ 112.6 millones.

Dine Brands Global, Inc. (DIN) - Modelo de negocios: relaciones con los clientes

Gestión del programa de fidelización

El programa de recompensas de IHOP y Applebee reportó 15.4 millones de miembros al tercer trimestre de 2023. El gasto promedio de los miembros aumentó en un 7.2% en comparación con los no miembros. La plataforma de lealtad digital generó $ 182.4 millones en ingresos rastreados.

Métrica del programa de fidelización	2023 datos
Miembros de lealtad total	15.4 millones
Ingresos para miembros de lealtad	$ 182.4 millones
Aumento del gasto de los miembros	7.2%

Compromiso digital a través de aplicaciones móviles

Las descargas de aplicaciones móviles alcanzaron 6.3 millones en 2023. El pedido móvil representaba el 38.5% de las ventas digitales, generando $ 214.6 millones en ingresos por transacciones digitales.

• Descargas de aplicaciones móviles: 6.3 millones
• Porcentaje de pedido móvil: 38.5%
• Ingresos de transacciones digitales: $ 214.6 millones

Comunicaciones de marketing personalizadas

CABLEZA DE MARKETARIO ELECTRÓNICO COLECCIÓN: 22.1 millones de suscriptores. Las comunicaciones promocionales personalizadas generaron tasas de conversión 12.3% más altas en comparación con las campañas estándar.

Métrica de comunicación de marketing	2023 rendimiento
Suscriptores de correo electrónico	22.1 millones
Mejora de la tasa de conversión	12.3%

Comentarios de los clientes y mejora continua

Puntuación de satisfacción del cliente: 4.2/5. Implementó 87 mejoras operativas basadas en comentarios directos de los clientes en 2023.

Interacción en las redes sociales y construcción de la comunidad

Seguidores de redes sociales en todas las plataformas: 3.8 millones. Tasa de compromiso: 4.6%. Las campañas de contenido generadas por el usuario alcanzaron 2.1 millones de impresiones.

Métrica de redes sociales	2023 datos
Total de seguidores de redes sociales	3.8 millones
Tasa de compromiso	4.6%
Impresiones de contenido generadas por el usuario	2.1 millones

Dine Brands Global, Inc. (DIN) - Modelo de negocios: canales

Ubicaciones de restaurantes de franquicia

A partir del cuarto trimestre de 2023, Dine Brands Global opera:

Marca	Ubicaciones totales	Ubicaciones franquiciadas	Porcentaje franquiciado
Ihop	1,737	1,669	96.1%
Applebee's	1,618	1,592	98.4%

Plataformas de pedidos en línea

Los canales de pedido digital incluyen:

• Sitios web específicos de la marca para IHOP y Applebee's
• Plataformas de pedidos en línea directos
• Integración de menú digital en múltiples canales

Pedidos en línea representados 31.2% de ventas digitales totales en 2023.

Aplicaciones móviles

Módulo de aplicación móvil	Ihop	Applebee's
Descargas totales de aplicaciones	3.2 millones	2.8 millones
Usuarios activos mensuales	1.5 millones	1.3 millones

Servicios de entrega de terceros

Las asociaciones de entrega incluyen:

• Doordash
• Uber come
• Grubhub
• Postmates

Entrega de terceros representada 22.5% de ventas digitales totales en 2023.

Marketing directo y publicidad digital

Canal de marketing	Gasto anual	Porcentaje de ingresos
Publicidad digital	$ 42.3 millones	3.7%
Marketing en redes sociales	$ 18.6 millones	1.6%
Marketing por correo electrónico	$ 7.2 millones	0.6%

Dine Brands Global, Inc. (DIN) - Modelo de negocios: segmentos de clientes

Familias

Dine Brands Global apunta a segmentos de comidas familiares a través de los restaurantes de IHOP y Applebee. A partir de 2023, la compañía informó:

Métrico	Valor
Ubicaciones de restaurantes orientados a la familia	3,550 restaurantes totales
Cuota de mercado de la comida familiar	12.4% del segmento de comidas informales

Consumidores de comidas informales

Las características de segmento de comidas informales incluyen:

• Edad promedio del cliente: 35-54 años
• Ingresos familiares promedio: $ 75,000- $ 95,000
• Frecuencia gastronómica primaria: 2-3 veces por semana

Desayuno y entusiastas del brunch

IHOP se dirige específicamente a los consumidores de desayuno con los siguientes profile:

Métrico de segmento	Punto de datos
Tamaño del mercado de restaurantes de desayuno	$ 46.2 mil millones en 2023
Acción de mercado del desayuno IHOP	8.7% del segmento total de restaurantes de desayuno

Millennials y Gen Z

Dirección demográfica para segmentos de consumo más jóvenes:

• Rango de edad: 18-40 años
• Tasa de participación digital: 67% del segmento objetivo
• Gasto promedio por visita: $ 22.50

Comensales conscientes del presupuesto

Características del segmento de clientes sensibles a los precios:

Métrico de precio	Valor
Rango promedio de precios de comida	$ 10- $ 15 por persona
Tasa de participación promocional	42% de la base total de clientes

Dine Brands Global, Inc. (DIN) - Modelo de negocio: Estructura de costos

Gastos de apoyo y desarrollo de franquicias

En el año fiscal 2022, Dine Brands Global reportó $ 23.7 millones en gastos de apoyo y desarrollo de franquicias. Estos costos incluyen:

• Reclutamiento de franquicias
• Programas de capacitación
• Franquicia incorporada
• Infraestructura de soporte de franquicia en curso

Categoría de gastos	Cantidad ($ m)
Desarrollo de franquicias	12.4
Entrenamiento de franquicia	6.9
Sistemas de soporte de franquicia	4.4

Adquisición de alimentos e ingredientes

Los costos de adquisición de alimentos e ingredientes para 2022 totalizaron $ 487.3 millones en las redes de restaurantes de IHOP y Applebee.

Cadena de restaurantes	Costos de adquisición ($ M)
Ihop	276.5
Applebee's	210.8

Inversiones de marketing y publicidad

Los gastos de marketing en 2022 alcanzaron $ 42.6 millones, con una asignación estratégica en los canales digitales y tradicionales.

• Marketing digital: $ 18.3 millones
• Publicidad tradicional: $ 24.3 millones

Tecnología e infraestructura digital

Las inversiones en tecnología para 2022 fueron de $ 35.2 millones, centrándose en:

• Plataformas de pedidos digitales
• Desarrollo de aplicaciones móviles
• Infraestructura de ciberseguridad
• Actualizaciones del sistema de punto de venta

Área de inversión tecnológica	Cantidad ($ m)
Plataformas digitales	15.6
Ciberseguridad	7.8
Actualizaciones del sistema	11.8

Gastos generales corporativos y costos administrativos

Los gastos generales corporativos para 2022 totalizaron $ 89.4 millones, abarcando:

• Compensación ejecutiva
• Salarios del personal corporativo
• Legal y cumplimiento
• Gestión de instalaciones corporativas

Categoría de gastos generales	Cantidad ($ m)
Compensación ejecutiva	24.6
Personal corporativo	38.2
Legal y cumplimiento	13.7
Gestión de instalaciones	12.9

Dine Brands Global, Inc. (DIN) - Modelo de negocios: flujos de ingresos

Tarifas de regalías de franquicia

Para el año fiscal 2023, Dine Brands Global reportó tarifas de regalías de franquicias de $ 141.1 millones de sus marcas de restaurantes IHOP y Applebee's.

Marca	Porcentaje de tarifa de regalías	Ingresos totales de regalías (2023)
Ihop	4.5% - 5%	$ 82.3 millones
Applebee's	4% - 5%	$ 58.8 millones

Tarifas de desarrollo de franquicias

En 2023, Dine Brands Global generó $ 3.2 millones a partir de nuevas tarifas de desarrollo de franquicias.

Ventas de suministros de restaurantes

Las ventas de suministros de restaurantes para 2023 totalizaron $ 47.5 millones, con canales de distribución clave que incluyen:

• Relaciones directas de proveedores
• Centros de distribución centralizados
• Acuerdos de compra a granel

Comisiones de pedidos digitales

Los ingresos por pedidos digitales para 2023 fueron de $ 22.6 millones, lo que representa un aumento del 15.3% respecto al año anterior.

Plataforma digital	Tarifa de comisión	Contribución de ingresos
Aplicaciones de entrega de terceros	15% - 30%	$ 16.4 millones
Pedidos directos en línea	5% - 10%	$ 6.2 millones

Licencias de marca y asociaciones

Los ingresos por licencia de marca para 2023 ascendieron a $ 8.7 millones, derivados de:

• Licencia de mercancías
• Acuerdos de franquicia internacional
• Asociaciones de colaboración de marca

Categoría de licencias	Contribución de ingresos
Licencia de mercancías	$ 4.3 millones
Franquicia internacional	$ 3.2 millones
Colaboraciones de marca	$ 1.2 millones

Dine Brands Global, Inc. (DIN) - Canvas Business Model: Value Propositions

The core value propositions for Dine Brands Global, Inc. center on delivering distinct, accessible dining experiences across its primary brands, supported by strategic operational shifts like dual-branding and expanded convenience channels.

Affordable, value-focused casual dining for families (Applebee's)

The focus on value resonated, driving positive comparable sales momentum for Applebee's Neighborhood Grill + Bar through the third quarter of 2025. You saw Applebee's year-over-year domestic comparable same-restaurant sales increase by 3.1% for the third quarter of 2025. This followed a strong second quarter where same-restaurant sales increased by 4.9% year-over-year. The company's initial fiscal year 2025 guidance for Applebee's domestic system-wide comparable same-restaurant sales was set in the range of negative 2% to positive 1%.

The off-premise channel remains a key part of the value delivery for Applebee's.

Metric	Q3 2025	Q2 2025	Q1 2025
Off-premise Sales Mix Percentage	22.9%	22.0%	23.5%
Avg. Weekly Off-premise Sales (Per Restaurant)	Approx. $12,000	Approx. $12,800	Approx. $12,800

All-day breakfast and family-friendly atmosphere (IHOP)

IHOP's value strategy, including menu adjustments, helped turn around traffic trends. For the third quarter of 2025, IHOP's year-over-year domestic comparable same-restaurant sales decreased 1.5%. However, IHOP's traffic turned positive in the third quarter of 2025 for the first time in several years. This was supported by expanding its value offerings, such as adding to its $6 value menu across seven days a week. In the second quarter of 2025, domestic comparable same-restaurant sales had declined by 2.3%. The initial fiscal year 2025 guidance for IHOP's domestic system-wide comparable same-restaurant sales was expected to range between negative 1% and positive 2%.

IHOP's off-premise contribution to the sales mix:

Metric	Q3 2025	Q2 2025	Q1 2025
Off-premise Sales Mix Percentage	20.0%	20.0%	21.2%
Avg. Weekly Off-premise Sales (Per Restaurant)	Not specified	Approx. $7,600	Approx. $7,700

Dual-brand concept offering two distinct dining experiences under one roof

The dual-brand strategy is a significant growth catalyst, combining the dayparts of both concepts. Dine Brands Global expects to have 30 dual-branded Applebee's/IHOP restaurants open or under construction by the end of 2025, with another 50 planned for 2026. The long-term domestic opportunity is estimated at about 900 co-branded locations.

Performance metrics for the dual-brand units show significant uplift:

• Sales are running 1.5 to 2.5 times higher than pre-conversion levels.
• Restaurant-level margins have nearly doubled.
• The first U.S. dual-brand location saw sales almost three times that of a standalone IHOP in its opening week.
• Internationally, these hybrid locations achieve 1.5 times more sales than single-brand restaurants.
• At co-branded units, at least 15% of morning sales come from Applebee's offerings, and the same percentage of evening sales come from IHOP items.

Convenience through robust off-premise sales channels (delivery/takeout)

Off-premise sales are a consistent component of the value proposition across both brands, as seen in the quarterly sales mix percentages provided above. For Applebee's, off-premise sales consistently accounted for over 22% of the sales mix in the first three quarters of 2025. For IHOP, off-premise sales were around 20% to 21.2% of the sales mix across the first three quarters of 2025.

Dine Brands Global, Inc. (DIN) - Canvas Business Model: Customer Relationships

Dedicated franchisee support and incentive programs for remodels.

• The Applebee's system remodeling is a key initiative, with an early adopter incentive provided for franchisees in Q1 2025.
• Costs related to company-owned restaurant operations, dual brand initiatives, and remodels were reflected in General and Administrative (G&A) expenses for the first six months of 2025.
• As of September 30, 2025, Dine Brands Global, Inc. supported close to 3,500 restaurants across 20 international markets.
• The company is on pace to exceed its initial 2025 domestic target, with about 30 locations opened or under construction by year-end 2025.

Digital engagement and loyalty programs to drive repeat visits.

• The Club Applebee's loyalty program reached over 8.5 million members as of the first quarter of 2025.
• Over 175,000 new signups were added to the Club Applebee's program in the first quarter of 2025.
• In the first quarter of 2025, 84% of consumers stated they are more likely to stick with a brand that offers a loyalty program.
• Over 83% of consumers indicated that belonging to a loyalty program influences their decision to buy again from a brand.

Brand	Period	Off-Premise Sales Mix	Per Restaurant Avg Weekly Sales
Applebee's	Q1 2025	23.5%	Approximately $12,800
IHOP	Q1 2025	21.2%	Approximately $7,700
Applebee's	Q3 2025	22.9%	Approximately $12,000
IHOP	Q2 2025	20.0%	Approximately $7,600

Value-driven marketing campaigns to address consumer price sensitivity.

• Applebee's domestic comparable same-restaurant sales increased 3.1% year-over-year in the third quarter of 2025, driven by everyday value platforms and high-impact marketing.
• Applebee's domestic comparable same-restaurant sales increased 4.9% in the second quarter of 2025, benefiting from strong consumer response to value-driven promotions.
• The IHOP House Faves value menu contributed to traffic growth during the first quarter of 2025.
• Applebee's saw positive momentum in March 2025, which continued into April 2025, driven by the Big Apple promotion.
• In the first quarter of 2025, Applebee's off-premise sales increased by 3.7%.

Dine Brands Global, Inc. (DIN) - Canvas Business Model: Channels

Dine Brands Global, Inc. utilizes a multi-faceted approach to reach its customers, heavily leaning on its franchise partners for physical presence.

Franchisee-operated full-service restaurants (primary channel).

The core of the Dine Brands Global, Inc. distribution is its asset-light, highly franchised model. As of September 30, 2025, the combined Applebee's, IHOP, and Fuzzy's Taco Shop system consisted of close to 3,500 restaurants across 20 international markets. As of December 31, 2024, the total restaurant count was 3,555, with the vast majority being franchised. Franchise operations, which include royalties and advertising fees, represent the largest revenue segment for the company.

• Applebee's franchised units: 1,567 as of December 31, 2024.
• IHOP franchised and area licensed units: 1,824 as of December 31, 2024.
• Fuzzy's franchised units: 116 as of December 31, 2024.

Company-operated restaurants (small but growing segment).

The company-operated segment is smaller but has seen growth through strategic acquisitions, which directly increases company restaurant sales revenue. As of December 31, 2024, Dine Brands Global, Inc. operated 47 Applebee's restaurants and one Fuzzy's restaurant. The first nine months of 2025 saw an increase in company-owned sales, mainly attributable to the acquisition of 59 Applebee's and 10 IHOP restaurants. The acquisition of 47 Applebee's restaurants in the fourth quarter of 2024 also contributed to higher company restaurant sales in early 2025.

Off-premise sales: digital ordering, takeout, and third-party delivery.

Off-premise sales are a significant component of the sales mix for both major brands, with specific weekly sales figures available for the first three quarters of 2025. You can see the breakdown below:

Metric	Period	Applebee's Off-Premise % of Sales Mix	Applebee's Avg Weekly Sales (Off-Premise)	IHOP Off-Premise % of Sales Mix	IHOP Avg Weekly Sales (Off-Premise)
Q1 2025	Three Months Ended March 31, 2025	23.5%	Approx. $12,800	21.2%	Approx. $7,700
Q2 2025	Three Months Ended June 30, 2025	22.0%	Approx. $12,800	20.0%	Approx. $7,600
Q3 2025	Three Months Ended September 30, 2025	22.9%	Approx. $12,000	Data not specified as a percentage	Data not specified

For Applebee's in Q1 2025, off-premise sales were split, with 12.5% from to-go and 10.9% from delivery. For IHOP in Q1 2025, the split was 8% from to-go and 13% from delivery.

Dual-branded units and non-traditional locations (airports, travel centers).

Dine Brands International is actively expanding its dual-branded Applebee's/IHOP concept, which combines both menus under one roof with shared common areas and an optimized single kitchen for operational efficiencies. As of March 2025, there were 18 dual-branded locations across seven international markets: Mexico, Canada, UAE, Kuwait, Saudi Arabia, Honduras, and Peru. The company announced plans to open 13 additional dual-branded restaurants and complete 10 dual conversions in 2025, targeting a total of 41. The first dual-branded restaurant in the U.S. opened in Seguin, Texas, on February 18, 2025. Non-traditional growth in 2025 included plans for an IHOP restaurant at Felipe Ángeles International Airport (AIFA) in Mexico City and a dual-branded unit at the Parador Pedro Escobedo travel center in Mexico.

• International markets with existing dual-brand locations: 7.
• Target total dual-branded restaurants by end of 2025: 41.
• Planned dual-brand openings/conversions in 2025: 13 new openings plus 10 conversions.

Finance: draft 13-week cash view by Friday.

Dine Brands Global, Inc. (DIN) - Canvas Business Model: Customer Segments

You're looking at the core groups Dine Brands Global, Inc. (DIN) serves across its portfolio of Applebee's, IHOP, and Fuzzy's Taco Shop restaurants. It's a mix of full-service and fast-casual, but the common thread is a focus on accessible dining.

Value-conscious casual dining consumers and families.

This segment is heavily targeted by Applebee's Neighborhood Grill + Bar, which saw its momentum build in the first half of 2025. The strategy here centers on clear value messaging and innovative menu items that keep check averages manageable for families and budget-aware diners.

• Applebee's domestic comparable same-restaurant sales increased 4.9% in the second quarter of 2025.
• Applebee's domestic comparable same-restaurant sales increased 3.1% in the third quarter of 2025.
• Applebee's value-focused menu innovation, such as the "2 for $25" offering, supported this Q2 2025 performance.
• Off-premise sales for Applebee's accounted for 22.9% of the sales mix in the third quarter of 2025.

All-day diners seeking breakfast, lunch, and dinner options.

This is the traditional domain of the International House of Pancakes (IHOP) brand, though the company is pushing for all-day relevance across the board. IHOP is working to improve its comparable sales performance, which remains a near-term focus area.

• IHOP's domestic comparable same-restaurant sales decreased 1.5% for the third quarter of 2025.
• IHOP's domestic comparable same-restaurant sales decreased 2.3% for the second quarter of 2025.
• IHOP is expanding its "House Faves" platform to offer everyday value across seven days.
• IHOP off-premise sales represented 20% of its sales mix in the second quarter of 2025, averaging approximately $7,600 per restaurant weekly.

International consumers in 19 markets globally.

Dine Brands Global, Inc. supports a significant international footprint, which is a key growth vector, especially through its dual-branded Applebee's and IHOP concept. The company is actively expanding this presence.

As of September 30, 2025, the three brands consisted of close to 3,500 restaurants across 20 international markets. The dual-brand format is a core part of this strategy.

Metric	Value as of Early 2025	Value as of Late 2025 (Sept 30)
Total International Markets Served	19 (as of March 31, 2025)	20
Existing Dual-Branded Locations	18	Target of 41 by end of 2025
Existing Dual-Branded Markets	7 (Mexico, Canada, UAE, Kuwait, Saudi Arabia, Honduras, Peru)	Expansion into Costa Rica planned for 2025
Planned 2025 Dual-Brand Openings/Conversions	13 new openings + 10 conversions	Total target of 41 dual-branded restaurants

Fast-casual segment customers (Fuzzy's Taco Shop).

Fuzzy's Taco Shop represents Dine Brands Global, Inc.'s entry into the Fast Casual segment, which it began in 2022. This brand serves a distinct, quick-service customer base.

Here's a look at the Fuzzy's Taco Shop restaurant count as reported in the first half of 2025:

• As of March 31, 2025, the system had 115 Effective Restaurants (114 Franchise, 1 Company-Operated).
• As of June 30, 2025, the system had 112 Global Effective Restaurants (110 Franchise, 2 Company-Operated).

The company reports revenue from the Fuzzy's franchise operations segment, which services these customers.

Dine Brands Global, Inc. (DIN) - Canvas Business Model: Cost Structure

You're looking at the costs Dine Brands Global, Inc. incurs to run its asset-light, yet increasingly capital-intensive, franchisor model. The structure shows a clear shift toward investing in the company-owned portfolio and franchisee modernization.

General and Administrative (G&A) expenses are a key corporate overhead. For the full fiscal year 2025, Dine Brands Global, Inc. has guided G&A expenses to be in the range of $\$205\text{ million}$ to $\$210\text{ million}$. This figure includes an estimated $\$35\text{ million}$ for non-cash stock-based compensation expense and depreciation. For context on the run rate, G&A expenses for the first nine months of 2025 totaled $\$152.3\text{ million}$.

The costs associated with supporting the system and modernizing are embedded in several line items. Franchisee incentives and support costs for system modernization are seen through specific actions. For instance, Applebee's is offering an early adopter incentive for franchisees related to remodeling efforts. Furthermore, the G&A expenses for the second quarter of 2025, which were $\$50.8\text{ million}$, explicitly included costs related to company restaurant operations as well as dual brand and remodel initiatives.

Capital expenditures (CapEx) are being ramped up to drive brand evolution. The guidance for fiscal year 2025 CapEx has been increased to a range of $\$30\text{ million}$ to $\$40\text{ million}$. This spending is directly focused on remodeling and the dual-brand conversion process, which is why the company noted that consolidated adjusted EBITDA guidance was reduced, reflecting these investments. Through the third quarter of 2025, CapEx totaled $\$21.3\text{ million}$, a significant increase from the $\$10.3\text{ million}$ spent in the same period of 2024, driven by investments into company-owned restaurants.

Operating costs for company-owned restaurants are a direct drain on segment profit until those locations stabilize or convert. The results for the first nine months of 2025 showed that consolidated adjusted EBITDA of $\$159.9\text{ million}$ reflected investments in the company-owned restaurants with temporary construction closures for remodels and dual brand conversions. The Q3 2025 results noted that approximately 10% of restaurants were temporarily closed due to remodeling and dual brand conversion for a portion of that quarter, with an even greater number expected to be closed in Q4 2025.

Here's a quick look at how some of these key cost components track against the full-year outlook:

Cost Component	FY 2025 Guidance Range	Actual YTD (9M 2025)	Notes
General and Administrative (G&A) Expenses	$\$205\text{M}$ to $\$210\text{M}$	$\$152.3\text{M}$ (9M)	Includes costs for company restaurant operations and dual brand initiatives.
Capital Expenditures (CapEx)	$\$30\text{M}$ to $\$40\text{M}$	$\$21.3\text{M}$ (Through Q3)	Focused on remodels and dual-brand conversions, impacting near-term EBITDA.
Stock-Based Comp & Depreciation (within G&A)	Approx. $\$35\text{M}$ (Full Year)	Not explicitly broken out for YTD in search results.	A non-cash component of the total G&A guidance.

You should also note the costs associated with commodity inflation impacting restaurant-level margins for franchisees, which indirectly affects Dine Brands Global, Inc.'s royalty revenue health. Commodity costs at IHOP are expected to increase by mid-single digits for the full year, driven by elevated egg pricing, pork, and coffee.

• G&A expenses for Q3 2025 were $\$50.2\text{ million}$.
• G&A expenses for Q2 2025 were $\$50.8\text{ million}$.
• The company repurchased $\$22.5\text{ million}$ in stock and paid $\$7.8\text{ million}$ in dividends in Q3 of 2025.
• The new senior secured notes issued in June 2025 bear a fixed coupon rate of 6.720% per annum.

Finance: draft 13-week cash view by Friday.

Dine Brands Global, Inc. (DIN) - Canvas Business Model: Revenue Streams

The revenue streams for Dine Brands Global, Inc. are fundamentally split between income generated from its franchised restaurant base and revenue from its smaller, but strategically important, company-operated restaurant portfolio. You see this split clearly when looking at the consolidated figures.

Franchise royalties form the bedrock of the revenue structure, representing the majority of the income derived from the Applebee's, IHOP, and Fuzzy's Taco Shop franchisees. While the exact royalty percentage applied to franchisee sales isn't explicitly stated in the latest filings, this stream is directly tied to the sales performance of over 3,400 franchised locations across the brands as of late 2025. Franchise operations revenue also includes advertising revenue and sales of proprietary products to franchisees.

Rental income from leased restaurant properties to franchisees is another key, albeit shrinking, component. For the third quarter of 2025, rental segment revenues decreased by $1 million compared to the same quarter in 2024, primarily due to lease terminations. This reflects the ongoing strategy to maintain an asset-light model where possible.

Franchise fees from new restaurant openings and conversions are recognized within the broader franchise operations revenue. This income stream is variable, depending on the pace of new unit development and conversions, such as the Dual Brands initiative. For context on the overall franchise revenue base, in the third quarter of 2024, the line item encompassing royalties, franchise fees, and other sources totaled $96,565 thousand.

Sales from company-operated restaurants provide direct operational revenue. The total consolidated revenue for Dine Brands Global, Inc. in the third quarter of 2025 was $216.2 million. This total was up 10.8% year-over-year, driven primarily by higher company-owned restaurant sales, largely due to acquisitions completed before Q3 2025, which included 59 Applebee's and 10 IHOP restaurants joining the company-operated portfolio.

Here's a quick look at the revenue components for the third quarter, comparing 2025 to 2024:

Revenue Component	Q3 2025 Amount (in millions)	Q3 2024 Amount (in millions)
Total Consolidated Revenues	$216.2	$195.0
Total Franchise Revenues	$161.3	$166.4
Rental Segment Revenues	(Decrease of $1.0 from Q3 2024)	(Not explicitly stated, but $1 million higher than Q3 2025)
Company Restaurant Sales Contribution	(Drove overall revenue increase)	(Lower than Q3 2025 due to acquisitions)

You should also note the following financial metrics related to cash flow and capital management, which impact the sustainability of these revenue streams:

• Total revenues for the first nine months of 2025 were $866.50 million for the trailing twelve months, up 6.47% year-over-year.
• Cash provided by operations for the first nine months of 2025 reached $83.3 million.
• The company repurchased approximately $22.5 million of its common stock and paid quarterly cash dividends totaling approximately $7.8 million in Q3 of 2025.
• As of September 30, 2025, the company had 14,423,699 shares of Common Stock outstanding.