Dine Brands Global, Inc. (DIN): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no plano estratégico da Dine Brands Global, Inc. (DIN), uma indústria de franquia de poderosos na indústria de franquias que orquestra magistralmente duas marcas icônicas - IHOP e Applebee - através de uma inovadora modelo de negócios. Ao misturar perfeitamente a experiência em franquia, a transformação digital e as estratégias centradas no cliente, esta empresa conquistou uma posição única no cenário competitivo para refeições, oferecendo experiências gastronômicas acessíveis e flexíveis que atendem a diversos segmentos de consumidores de famílias a millennials. Descubra como o intrincado modelo de negócios da DIN gera crescimento, inovação e qualidade consistente da marca em centenas de locais em todo o país.

Dine Brands Global, Inc. (DIN) - Modelo de Negócios: Parcerias -Chaves

Redes de franqueados para os restaurantes IHOP e Applebee

A partir do quarto trimestre 2023, a Dine Brands Global opera 1.711 restaurantes totais, com 1.616 locais franqueados nas marcas da IHOP e da Applebee.

Marca	Total de restaurantes	Locais franqueados	Penetração de franquia
Ihop	1,741	1,595	91.6%
Applebee's	1,670	1,616	96.8%

Fornecedores de alimentos e bebidas

A Dine Brands Global mantém parcerias estratégicas com várias empresas nacionais de distribuição de alimentos.

• Sysco Corporation
• US Foods
• Grupo de Alimentos para Performance

Provedores de plataforma de tecnologia e pedidos digitais

As vendas digitais representaram 45% do total de vendas em 2023, destacando parcerias críticas de tecnologia.

Parceiro de tecnologia	Serviço prestado
Olo	Plataforma de pedido digital
Doordash	Serviços de entrega
GRUBHUB	Entrega de terceiros

Empresas de gerenciamento imobiliário e imobiliário

Dine Brands Global Works com várias empresas imobiliárias para seleção e arrendamento de locais de restaurantes.

• Marcus & Millichap
• Grupo CBRE
• JLL (Jones Lang Lasalle)

Agências de marketing e publicidade

As parcerias de marketing suportam a visibilidade da marca e as estratégias de envolvimento do cliente.

Agência	Foco de marketing
Publicis Groupe	Campanhas de marketing integradas
Horizon Media	Planejamento e compra de mídia

Dine Brands Global, Inc. (DIN) - Modelo de negócios: Atividades -chave

Gerenciamento de franquia de restaurantes

A partir do quarto trimestre 2023, a Dine Brands Global gerencia mais de 3.700 locais de restaurantes em duas marcas principais: IHOP e Applebee's. As vendas em todo o sistema atingiram US $ 5,4 bilhões em 2023.

Marca	Locais totais	Locais domésticos	Locais internacionais
Ihop	1,736	1,614	122
Applebee's	1,978	1,661	317

Desenvolvimento e marketing de marca

As despesas de marketing em 2023 foram de aproximadamente US $ 60 milhões, com foco nos canais de publicidade digital e tradicional.

• Orçamento de marketing digital: US $ 22,5 milhões
• Publicidade da mídia tradicional: US $ 37,5 milhões
• Engajamento de mídia social: 3,2 milhões de seguidores combinados

Inovação de menu e pesquisa culinária

Investimento anual no desenvolvimento de menus: US $ 5,2 milhões. NOVO MENU Taxa de introdução do item: 12-15 itens por marca anualmente.

Recrutamento e suporte de franquia

Orçamento de suporte à franquia: US $ 18,3 milhões em 2023. Custo médio de aquisição de franquia: US $ 75.000 por novo franqueado.

Categoria de suporte	Investimento anual
Programas de treinamento	US $ 6,5 milhões
Suporte operacional	US $ 7,8 milhões
Infraestrutura de tecnologia	US $ 4 milhões

Transformação digital e integração de tecnologia

Investimento em tecnologia em 2023: US $ 42 milhões. As plataformas de pedidos digitais geraram US $ 1,2 bilhão em vendas.

• Downloads de aplicativos móveis: 4,7 milhões
• Porcentagem de pedidos on -line: 28% do total de vendas
• Membros do programa de fidelidade digital: 2,9 milhões

Dine Brands Global, Inc. (DIN) - Modelo de negócios: Recursos -chave

Portfólios de marca de restaurantes fortes

Dine Brands Global gerencia duas marcas principais de restaurantes:

Marca	Número de restaurantes	Vendas totais do sistema (2022)
Ihop	1.616 restaurantes	US $ 4,7 bilhões
Applebee's	1.599 restaurantes	US $ 4,9 bilhões

Extensa rede de franquias

Composição da franquia em 2022:

• 99% dos restaurantes da IHOP são franqueados
• 96% dos restaurantes do Applebee são franqueados
• Receita de royalties totais de franquia: US $ 169,1 milhões em 2022

Sistemas operacionais de restaurantes proprietários

Sistema	Principais recursos
Plataforma de pedido digital	Integrado em todo o IHOP e Applebee's
Software de gerenciamento de franquia	Suporta 3.215 locais totais de restaurantes

Equipe de gerenciamento experiente

Executivo	Posição	Anos com empresa
John Peyton	Presidente e CEO	Mais de 5 anos
Darren Rebelez	Presidente e CEO anterior	4 anos anteriores

Plataformas de infraestrutura digital e tecnologia

Recursos digitais a partir de 2022:

• Vendas digitais: 35% do total de vendas
• Downloads de aplicativos móveis: mais de 5 milhões
• Plataformas de pedidos on -line para IHOP e Applebee's

Dine Brands Global, Inc. (DIN) - Modelo de Negócios: Proposições de Valor

Experiências gastronômicas convenientes e acessíveis

A partir do quarto trimestre 2023, a Dine Brands Global reportou preços médios de refeições que variam de US $ 8,99 a US $ 14,50 nos restaurantes da IHOP e da Applebee. A empresa opera 1.841 restaurantes totais, com 1.595 IHOP e 246 locais da Applebee.

Marca de restaurante	Preço médio da refeição	Locais totais
Ihop	$8.99 - $11.50	1,595
Applebee's	$12.50 - $14.50	246

Qualidade consistente da marca em locais de franquia

Em 2023, a Dine Brands Global manteve um modelo de franquia com 99,3% dos restaurantes operados por franqueados. A receita total da franquia foi de US $ 205,4 milhões no quarto trimestre de 2023.

Diversas ofertas de menu

A diversidade de menus inclui:

• Mais de 180 itens de menu exclusivos nas duas marcas de restaurantes
• Rotações sazonais do menu
• Opções de café da manhã, almoço e jantar

Opções de jantar flexíveis

Repartição do canal de refeições para 2023:

Canal para refeições	Percentagem
Jante-in	62%
Retirar	28%
Entrega	10%

Conceitos de restaurantes para a família

Em 2023, o segmento de refeições familiares representou 65% da base total de clientes. Tamanho médio da festa da família: 3,4 pessoas.

Receita total da empresa para 2023: US $ 1,2 bilhão, com receita líquida de US $ 112,6 milhões.

Dine Brands Global, Inc. (DIN) - Modelo de Negócios: Relacionamentos do Cliente

Gerenciamento de programas de fidelidade

O programa de recompensas da IHOP e da Applebee relatou 15,4 milhões de membros a partir do terceiro trimestre de 2023. Os gastos médios dos membros aumentaram 7,2% em comparação com os não membros. A plataforma de fidelidade digital gerou US $ 182,4 milhões em receita rastreada.

Métrica do Programa de Fidelidade	2023 dados
Membros totais de lealdade	15,4 milhões
Receita de membro da fidelidade	US $ 182,4 milhões
Os gastos com membros aumentam	7.2%

Engajamento digital através de aplicativos móveis

Os downloads de aplicativos móveis atingiram 6,3 milhões em 2023. A ordem móvel representou 38,5% das vendas digitais, gerando US $ 214,6 milhões em receita de transações digitais.

• Downloads de aplicativos móveis: 6,3 milhões
• Porcentagem de pedidos para celular: 38,5%
• Receita de transação digital: US $ 214,6 milhões

Comunicações de marketing personalizadas

Campanha de marketing por email Alcance: 22,1 milhões de assinantes. As comunicações promocionais personalizadas geraram taxas de conversão 12,3% mais altas em comparação com as campanhas padrão.

Métrica de comunicação de marketing	2023 desempenho
Assinantes de email	22,1 milhões
Melhoria da taxa de conversão	12.3%

Feedback do cliente e melhoria contínua

Pontuação de satisfação do cliente: 4.2/5. Implementou 87 melhorias operacionais com base no feedback direto do cliente em 2023.

Interação da mídia social e construção comunitária

Seguidores de mídia social entre plataformas: 3,8 milhões. Taxa de engajamento: 4,6%. As campanhas de conteúdo geradas pelo usuário atingiram 2,1 milhões de impressões.

Métrica de mídia social	2023 dados
Total de seguidores de mídia social	3,8 milhões
Taxa de engajamento	4.6%
Impressões de conteúdo geradas pelo usuário	2,1 milhões

Dine Brands Global, Inc. (DIN) - Modelo de Negócios: Canais

Locais de restaurantes de franquia

A partir do quarto trimestre 2023, o Dine Brands Global opera:

Marca	Locais totais	Locais franqueados	Porcentagem franqueada
Ihop	1,737	1,669	96.1%
Applebee's	1,618	1,592	98.4%

Plataformas de pedidos on -line

Os canais de pedidos digitais incluem:

• Sites específicos da marca para IHOP e Applebee's
• Plataformas de pedidos on -line diretos
• Integração do menu digital em vários canais

Pedidos on -line representados 31.2% de vendas digitais totais em 2023.

Aplicativos móveis

Métrica de aplicativo móvel	Ihop	Applebee's
Downloads de aplicativos totais	3,2 milhões	2,8 milhões
Usuários ativos mensais	1,5 milhão	1,3 milhão

Serviços de entrega de terceiros

As parcerias de entrega incluem:

• Doordash
• Uber come
• GRUBHUB
• Postmates

Entrega de terceiros representada 22.5% de vendas digitais totais em 2023.

Marketing direto e publicidade digital

Canal de marketing	Gasto anual	Porcentagem de receita
Publicidade digital	US $ 42,3 milhões	3.7%
Marketing de mídia social	US $ 18,6 milhões	1.6%
Marketing por e -mail	US $ 7,2 milhões	0.6%

Dine Brands Global, Inc. (DIN) - Modelo de negócios: segmentos de clientes

Famílias

Dine Brands Global Targets Family Dining segmentos através dos restaurantes da IHOP e da Applebee. A partir de 2023, a empresa informou:

Métrica	Valor
Locais de restaurantes orientados para a família	3.550 restaurantes totais
Participação de mercado para refeições familiares	12,4% do segmento de jantar casual

Consumidores de restaurantes casuais

As características casuais do segmento de jantar incluem:

• Idade média do cliente: 35-54 anos
• Renda familiar média: US $ 75.000 a US $ 95.000
• Frequência de refeições primárias: 2-3 vezes por semana

Café da manhã e entusiastas do brunch

O IHOP tem como alvo especificamente os consumidores de café da manhã com o seguinte profile:

Métrica de segmento	Data Point
Tamanho do mercado de restaurantes para café da manhã	US $ 46,2 bilhões em 2023
IHOP Café da manhã Participação de mercado	8,7% do segmento total de restaurantes de café da manhã

Millennials e Gen Z

Motivo demográfico para segmentos de consumidores mais jovens:

• Faixa etária: 18-40 anos
• Taxa de engajamento digital: 67% do segmento -alvo
• Gastos médios por visita: US $ 22,50

Diners conscientes do orçamento

Características do segmento de clientes sensíveis ao preço:

Métrica de preços	Valor
Faixa de preço médio da refeição	US $ 10- $ 15 por pessoa
Taxa de participação promocional	42% da base total de clientes

Dine Brands Global, Inc. (DIN) - Modelo de negócios: estrutura de custos

Despesas de suporte e desenvolvimento de franquia

No ano fiscal de 2022, a Dine Brands Global registrou US $ 23,7 milhões em despesas de apoio e desenvolvimento de franquias. Esses custos incluem:

• Recrutamento de franquia
• Programas de treinamento
• Franquia a integração
• Infraestrutura de suporte de franquia em andamento

Categoria de despesa	Valor ($ m)
Desenvolvimento de franquia	12.4
Treinamento de franquia	6.9
Sistemas de suporte de franquia	4.4

Compras de comida e ingrediente

Os custos de compra de alimentos e ingredientes para 2022 totalizaram US $ 487,3 milhões em toda a IHOP e as redes de restaurantes da Applebee.

Cadeia de restaurantes	Custos de compras ($ m)
Ihop	276.5
Applebee's	210.8

Investimentos de marketing e publicidade

As despesas de marketing em 2022 atingiram US $ 42,6 milhões, com alocação estratégica nos canais digitais e tradicionais.

• Marketing Digital: US $ 18,3 milhões
• Publicidade tradicional: US $ 24,3 milhões

Tecnologia e infraestrutura digital

Os investimentos em tecnologia para 2022 foram de US $ 35,2 milhões, com foco em:

• Plataformas de pedidos digitais
• Desenvolvimento de aplicativos móveis
• Infraestrutura de segurança cibernética
• Atualizações do sistema no ponto de venda

Área de investimento em tecnologia	Valor ($ m)
Plataformas digitais	15.6
Segurança cibernética	7.8
Atualizações do sistema	11.8

Custos indiretos e administrativos corporativos

As despesas gerais corporativas de 2022 totalizaram US $ 89,4 milhões, abrangendo:

• Compensação executiva
• Salários da equipe corporativa
• Legal e conformidade
• Gerenciamento de instalações corporativas

Categoria de sobrecarga	Valor ($ m)
Compensação executiva	24.6
Equipe corporativa	38.2
Legal e conformidade	13.7
Gerenciamento de instalações	12.9

Dine Brands Global, Inc. (DIN) - Modelo de negócios: fluxos de receita

Taxas de royalties de franquia

Para o ano fiscal de 2023, a Dine Brands Global reportou taxas de royalties de franquia de US $ 141,1 milhões de suas marcas de restaurantes IHOP e Applebee.

Marca	Porcentagem de taxa de royalties	Receita total de royalties (2023)
Ihop	4.5% - 5%	US $ 82,3 milhões
Applebee's	4% - 5%	US $ 58,8 milhões

Taxas de desenvolvimento de franquia

Em 2023, a Dine Brands Global gerou US $ 3,2 milhões com as novas taxas de desenvolvimento de franquias.

O restaurante fornece vendas

O restaurante fornece as vendas de 2023 totalizou US $ 47,5 milhões, com os principais canais de distribuição, incluindo:

• Relacionamentos diretos do fornecedor
• Centros de distribuição centralizados
• Acordos de compra em massa

Comissões de pedidos digitais

A receita de pedidos digitais para 2023 foi de US $ 22,6 milhões, representando um aumento de 15,3% em relação ao ano anterior.

Plataforma digital	Taxa de comissão	Contribuição da receita
Aplicativos de entrega de terceiros	15% - 30%	US $ 16,4 milhões
Pedidos on -line diretos	5% - 10%	US $ 6,2 milhões

Licenciamento de marcas e parcerias

A receita de licenciamento de marca para 2023 totalizou US $ 8,7 milhões, derivada de:

• Licensagem de mercadorias
• Acordos internacionais de franquia
• Parcerias de colaboração de marca

Categoria de licenciamento	Contribuição da receita
Licensagem de mercadorias	US $ 4,3 milhões
Franchising internacional	US $ 3,2 milhões
Colaborações de marca	US $ 1,2 milhão

Dine Brands Global, Inc. (DIN) - Canvas Business Model: Value Propositions

The core value propositions for Dine Brands Global, Inc. center on delivering distinct, accessible dining experiences across its primary brands, supported by strategic operational shifts like dual-branding and expanded convenience channels.

Affordable, value-focused casual dining for families (Applebee's)

The focus on value resonated, driving positive comparable sales momentum for Applebee's Neighborhood Grill + Bar through the third quarter of 2025. You saw Applebee's year-over-year domestic comparable same-restaurant sales increase by 3.1% for the third quarter of 2025. This followed a strong second quarter where same-restaurant sales increased by 4.9% year-over-year. The company's initial fiscal year 2025 guidance for Applebee's domestic system-wide comparable same-restaurant sales was set in the range of negative 2% to positive 1%.

The off-premise channel remains a key part of the value delivery for Applebee's.

Metric	Q3 2025	Q2 2025	Q1 2025
Off-premise Sales Mix Percentage	22.9%	22.0%	23.5%
Avg. Weekly Off-premise Sales (Per Restaurant)	Approx. $12,000	Approx. $12,800	Approx. $12,800

All-day breakfast and family-friendly atmosphere (IHOP)

IHOP's value strategy, including menu adjustments, helped turn around traffic trends. For the third quarter of 2025, IHOP's year-over-year domestic comparable same-restaurant sales decreased 1.5%. However, IHOP's traffic turned positive in the third quarter of 2025 for the first time in several years. This was supported by expanding its value offerings, such as adding to its $6 value menu across seven days a week. In the second quarter of 2025, domestic comparable same-restaurant sales had declined by 2.3%. The initial fiscal year 2025 guidance for IHOP's domestic system-wide comparable same-restaurant sales was expected to range between negative 1% and positive 2%.

IHOP's off-premise contribution to the sales mix:

Metric	Q3 2025	Q2 2025	Q1 2025
Off-premise Sales Mix Percentage	20.0%	20.0%	21.2%
Avg. Weekly Off-premise Sales (Per Restaurant)	Not specified	Approx. $7,600	Approx. $7,700

Dual-brand concept offering two distinct dining experiences under one roof

The dual-brand strategy is a significant growth catalyst, combining the dayparts of both concepts. Dine Brands Global expects to have 30 dual-branded Applebee's/IHOP restaurants open or under construction by the end of 2025, with another 50 planned for 2026. The long-term domestic opportunity is estimated at about 900 co-branded locations.

Performance metrics for the dual-brand units show significant uplift:

• Sales are running 1.5 to 2.5 times higher than pre-conversion levels.
• Restaurant-level margins have nearly doubled.
• The first U.S. dual-brand location saw sales almost three times that of a standalone IHOP in its opening week.
• Internationally, these hybrid locations achieve 1.5 times more sales than single-brand restaurants.
• At co-branded units, at least 15% of morning sales come from Applebee's offerings, and the same percentage of evening sales come from IHOP items.

Convenience through robust off-premise sales channels (delivery/takeout)

Off-premise sales are a consistent component of the value proposition across both brands, as seen in the quarterly sales mix percentages provided above. For Applebee's, off-premise sales consistently accounted for over 22% of the sales mix in the first three quarters of 2025. For IHOP, off-premise sales were around 20% to 21.2% of the sales mix across the first three quarters of 2025.

Dine Brands Global, Inc. (DIN) - Canvas Business Model: Customer Relationships

Dedicated franchisee support and incentive programs for remodels.

• The Applebee's system remodeling is a key initiative, with an early adopter incentive provided for franchisees in Q1 2025.
• Costs related to company-owned restaurant operations, dual brand initiatives, and remodels were reflected in General and Administrative (G&A) expenses for the first six months of 2025.
• As of September 30, 2025, Dine Brands Global, Inc. supported close to 3,500 restaurants across 20 international markets.
• The company is on pace to exceed its initial 2025 domestic target, with about 30 locations opened or under construction by year-end 2025.

Digital engagement and loyalty programs to drive repeat visits.

• The Club Applebee's loyalty program reached over 8.5 million members as of the first quarter of 2025.
• Over 175,000 new signups were added to the Club Applebee's program in the first quarter of 2025.
• In the first quarter of 2025, 84% of consumers stated they are more likely to stick with a brand that offers a loyalty program.
• Over 83% of consumers indicated that belonging to a loyalty program influences their decision to buy again from a brand.

Brand	Period	Off-Premise Sales Mix	Per Restaurant Avg Weekly Sales
Applebee's	Q1 2025	23.5%	Approximately $12,800
IHOP	Q1 2025	21.2%	Approximately $7,700
Applebee's	Q3 2025	22.9%	Approximately $12,000
IHOP	Q2 2025	20.0%	Approximately $7,600

Value-driven marketing campaigns to address consumer price sensitivity.

• Applebee's domestic comparable same-restaurant sales increased 3.1% year-over-year in the third quarter of 2025, driven by everyday value platforms and high-impact marketing.
• Applebee's domestic comparable same-restaurant sales increased 4.9% in the second quarter of 2025, benefiting from strong consumer response to value-driven promotions.
• The IHOP House Faves value menu contributed to traffic growth during the first quarter of 2025.
• Applebee's saw positive momentum in March 2025, which continued into April 2025, driven by the Big Apple promotion.
• In the first quarter of 2025, Applebee's off-premise sales increased by 3.7%.

Dine Brands Global, Inc. (DIN) - Canvas Business Model: Channels

Dine Brands Global, Inc. utilizes a multi-faceted approach to reach its customers, heavily leaning on its franchise partners for physical presence.

Franchisee-operated full-service restaurants (primary channel).

The core of the Dine Brands Global, Inc. distribution is its asset-light, highly franchised model. As of September 30, 2025, the combined Applebee's, IHOP, and Fuzzy's Taco Shop system consisted of close to 3,500 restaurants across 20 international markets. As of December 31, 2024, the total restaurant count was 3,555, with the vast majority being franchised. Franchise operations, which include royalties and advertising fees, represent the largest revenue segment for the company.

• Applebee's franchised units: 1,567 as of December 31, 2024.
• IHOP franchised and area licensed units: 1,824 as of December 31, 2024.
• Fuzzy's franchised units: 116 as of December 31, 2024.

Company-operated restaurants (small but growing segment).

The company-operated segment is smaller but has seen growth through strategic acquisitions, which directly increases company restaurant sales revenue. As of December 31, 2024, Dine Brands Global, Inc. operated 47 Applebee's restaurants and one Fuzzy's restaurant. The first nine months of 2025 saw an increase in company-owned sales, mainly attributable to the acquisition of 59 Applebee's and 10 IHOP restaurants. The acquisition of 47 Applebee's restaurants in the fourth quarter of 2024 also contributed to higher company restaurant sales in early 2025.

Off-premise sales: digital ordering, takeout, and third-party delivery.

Off-premise sales are a significant component of the sales mix for both major brands, with specific weekly sales figures available for the first three quarters of 2025. You can see the breakdown below:

Metric	Period	Applebee's Off-Premise % of Sales Mix	Applebee's Avg Weekly Sales (Off-Premise)	IHOP Off-Premise % of Sales Mix	IHOP Avg Weekly Sales (Off-Premise)
Q1 2025	Three Months Ended March 31, 2025	23.5%	Approx. $12,800	21.2%	Approx. $7,700
Q2 2025	Three Months Ended June 30, 2025	22.0%	Approx. $12,800	20.0%	Approx. $7,600
Q3 2025	Three Months Ended September 30, 2025	22.9%	Approx. $12,000	Data not specified as a percentage	Data not specified

For Applebee's in Q1 2025, off-premise sales were split, with 12.5% from to-go and 10.9% from delivery. For IHOP in Q1 2025, the split was 8% from to-go and 13% from delivery.

Dual-branded units and non-traditional locations (airports, travel centers).

Dine Brands International is actively expanding its dual-branded Applebee's/IHOP concept, which combines both menus under one roof with shared common areas and an optimized single kitchen for operational efficiencies. As of March 2025, there were 18 dual-branded locations across seven international markets: Mexico, Canada, UAE, Kuwait, Saudi Arabia, Honduras, and Peru. The company announced plans to open 13 additional dual-branded restaurants and complete 10 dual conversions in 2025, targeting a total of 41. The first dual-branded restaurant in the U.S. opened in Seguin, Texas, on February 18, 2025. Non-traditional growth in 2025 included plans for an IHOP restaurant at Felipe Ángeles International Airport (AIFA) in Mexico City and a dual-branded unit at the Parador Pedro Escobedo travel center in Mexico.

• International markets with existing dual-brand locations: 7.
• Target total dual-branded restaurants by end of 2025: 41.
• Planned dual-brand openings/conversions in 2025: 13 new openings plus 10 conversions.

Finance: draft 13-week cash view by Friday.

Dine Brands Global, Inc. (DIN) - Canvas Business Model: Customer Segments

You're looking at the core groups Dine Brands Global, Inc. (DIN) serves across its portfolio of Applebee's, IHOP, and Fuzzy's Taco Shop restaurants. It's a mix of full-service and fast-casual, but the common thread is a focus on accessible dining.

Value-conscious casual dining consumers and families.

This segment is heavily targeted by Applebee's Neighborhood Grill + Bar, which saw its momentum build in the first half of 2025. The strategy here centers on clear value messaging and innovative menu items that keep check averages manageable for families and budget-aware diners.

• Applebee's domestic comparable same-restaurant sales increased 4.9% in the second quarter of 2025.
• Applebee's domestic comparable same-restaurant sales increased 3.1% in the third quarter of 2025.
• Applebee's value-focused menu innovation, such as the "2 for $25" offering, supported this Q2 2025 performance.
• Off-premise sales for Applebee's accounted for 22.9% of the sales mix in the third quarter of 2025.

All-day diners seeking breakfast, lunch, and dinner options.

This is the traditional domain of the International House of Pancakes (IHOP) brand, though the company is pushing for all-day relevance across the board. IHOP is working to improve its comparable sales performance, which remains a near-term focus area.

• IHOP's domestic comparable same-restaurant sales decreased 1.5% for the third quarter of 2025.
• IHOP's domestic comparable same-restaurant sales decreased 2.3% for the second quarter of 2025.
• IHOP is expanding its "House Faves" platform to offer everyday value across seven days.
• IHOP off-premise sales represented 20% of its sales mix in the second quarter of 2025, averaging approximately $7,600 per restaurant weekly.

International consumers in 19 markets globally.

Dine Brands Global, Inc. supports a significant international footprint, which is a key growth vector, especially through its dual-branded Applebee's and IHOP concept. The company is actively expanding this presence.

As of September 30, 2025, the three brands consisted of close to 3,500 restaurants across 20 international markets. The dual-brand format is a core part of this strategy.

Metric	Value as of Early 2025	Value as of Late 2025 (Sept 30)
Total International Markets Served	19 (as of March 31, 2025)	20
Existing Dual-Branded Locations	18	Target of 41 by end of 2025
Existing Dual-Branded Markets	7 (Mexico, Canada, UAE, Kuwait, Saudi Arabia, Honduras, Peru)	Expansion into Costa Rica planned for 2025
Planned 2025 Dual-Brand Openings/Conversions	13 new openings + 10 conversions	Total target of 41 dual-branded restaurants

Fast-casual segment customers (Fuzzy's Taco Shop).

Fuzzy's Taco Shop represents Dine Brands Global, Inc.'s entry into the Fast Casual segment, which it began in 2022. This brand serves a distinct, quick-service customer base.

Here's a look at the Fuzzy's Taco Shop restaurant count as reported in the first half of 2025:

• As of March 31, 2025, the system had 115 Effective Restaurants (114 Franchise, 1 Company-Operated).
• As of June 30, 2025, the system had 112 Global Effective Restaurants (110 Franchise, 2 Company-Operated).

The company reports revenue from the Fuzzy's franchise operations segment, which services these customers.

Dine Brands Global, Inc. (DIN) - Canvas Business Model: Cost Structure

You're looking at the costs Dine Brands Global, Inc. incurs to run its asset-light, yet increasingly capital-intensive, franchisor model. The structure shows a clear shift toward investing in the company-owned portfolio and franchisee modernization.

General and Administrative (G&A) expenses are a key corporate overhead. For the full fiscal year 2025, Dine Brands Global, Inc. has guided G&A expenses to be in the range of $\$205\text{ million}$ to $\$210\text{ million}$. This figure includes an estimated $\$35\text{ million}$ for non-cash stock-based compensation expense and depreciation. For context on the run rate, G&A expenses for the first nine months of 2025 totaled $\$152.3\text{ million}$.

The costs associated with supporting the system and modernizing are embedded in several line items. Franchisee incentives and support costs for system modernization are seen through specific actions. For instance, Applebee's is offering an early adopter incentive for franchisees related to remodeling efforts. Furthermore, the G&A expenses for the second quarter of 2025, which were $\$50.8\text{ million}$, explicitly included costs related to company restaurant operations as well as dual brand and remodel initiatives.

Capital expenditures (CapEx) are being ramped up to drive brand evolution. The guidance for fiscal year 2025 CapEx has been increased to a range of $\$30\text{ million}$ to $\$40\text{ million}$. This spending is directly focused on remodeling and the dual-brand conversion process, which is why the company noted that consolidated adjusted EBITDA guidance was reduced, reflecting these investments. Through the third quarter of 2025, CapEx totaled $\$21.3\text{ million}$, a significant increase from the $\$10.3\text{ million}$ spent in the same period of 2024, driven by investments into company-owned restaurants.

Operating costs for company-owned restaurants are a direct drain on segment profit until those locations stabilize or convert. The results for the first nine months of 2025 showed that consolidated adjusted EBITDA of $\$159.9\text{ million}$ reflected investments in the company-owned restaurants with temporary construction closures for remodels and dual brand conversions. The Q3 2025 results noted that approximately 10% of restaurants were temporarily closed due to remodeling and dual brand conversion for a portion of that quarter, with an even greater number expected to be closed in Q4 2025.

Here's a quick look at how some of these key cost components track against the full-year outlook:

Cost Component	FY 2025 Guidance Range	Actual YTD (9M 2025)	Notes
General and Administrative (G&A) Expenses	$\$205\text{M}$ to $\$210\text{M}$	$\$152.3\text{M}$ (9M)	Includes costs for company restaurant operations and dual brand initiatives.
Capital Expenditures (CapEx)	$\$30\text{M}$ to $\$40\text{M}$	$\$21.3\text{M}$ (Through Q3)	Focused on remodels and dual-brand conversions, impacting near-term EBITDA.
Stock-Based Comp & Depreciation (within G&A)	Approx. $\$35\text{M}$ (Full Year)	Not explicitly broken out for YTD in search results.	A non-cash component of the total G&A guidance.

You should also note the costs associated with commodity inflation impacting restaurant-level margins for franchisees, which indirectly affects Dine Brands Global, Inc.'s royalty revenue health. Commodity costs at IHOP are expected to increase by mid-single digits for the full year, driven by elevated egg pricing, pork, and coffee.

• G&A expenses for Q3 2025 were $\$50.2\text{ million}$.
• G&A expenses for Q2 2025 were $\$50.8\text{ million}$.
• The company repurchased $\$22.5\text{ million}$ in stock and paid $\$7.8\text{ million}$ in dividends in Q3 of 2025.
• The new senior secured notes issued in June 2025 bear a fixed coupon rate of 6.720% per annum.

Finance: draft 13-week cash view by Friday.

Dine Brands Global, Inc. (DIN) - Canvas Business Model: Revenue Streams

The revenue streams for Dine Brands Global, Inc. are fundamentally split between income generated from its franchised restaurant base and revenue from its smaller, but strategically important, company-operated restaurant portfolio. You see this split clearly when looking at the consolidated figures.

Franchise royalties form the bedrock of the revenue structure, representing the majority of the income derived from the Applebee's, IHOP, and Fuzzy's Taco Shop franchisees. While the exact royalty percentage applied to franchisee sales isn't explicitly stated in the latest filings, this stream is directly tied to the sales performance of over 3,400 franchised locations across the brands as of late 2025. Franchise operations revenue also includes advertising revenue and sales of proprietary products to franchisees.

Rental income from leased restaurant properties to franchisees is another key, albeit shrinking, component. For the third quarter of 2025, rental segment revenues decreased by $1 million compared to the same quarter in 2024, primarily due to lease terminations. This reflects the ongoing strategy to maintain an asset-light model where possible.

Franchise fees from new restaurant openings and conversions are recognized within the broader franchise operations revenue. This income stream is variable, depending on the pace of new unit development and conversions, such as the Dual Brands initiative. For context on the overall franchise revenue base, in the third quarter of 2024, the line item encompassing royalties, franchise fees, and other sources totaled $96,565 thousand.

Sales from company-operated restaurants provide direct operational revenue. The total consolidated revenue for Dine Brands Global, Inc. in the third quarter of 2025 was $216.2 million. This total was up 10.8% year-over-year, driven primarily by higher company-owned restaurant sales, largely due to acquisitions completed before Q3 2025, which included 59 Applebee's and 10 IHOP restaurants joining the company-operated portfolio.

Here's a quick look at the revenue components for the third quarter, comparing 2025 to 2024:

Revenue Component	Q3 2025 Amount (in millions)	Q3 2024 Amount (in millions)
Total Consolidated Revenues	$216.2	$195.0
Total Franchise Revenues	$161.3	$166.4
Rental Segment Revenues	(Decrease of $1.0 from Q3 2024)	(Not explicitly stated, but $1 million higher than Q3 2025)
Company Restaurant Sales Contribution	(Drove overall revenue increase)	(Lower than Q3 2025 due to acquisitions)

You should also note the following financial metrics related to cash flow and capital management, which impact the sustainability of these revenue streams:

• Total revenues for the first nine months of 2025 were $866.50 million for the trailing twelve months, up 6.47% year-over-year.
• Cash provided by operations for the first nine months of 2025 reached $83.3 million.
• The company repurchased approximately $22.5 million of its common stock and paid quarterly cash dividends totaling approximately $7.8 million in Q3 of 2025.
• As of September 30, 2025, the company had 14,423,699 shares of Common Stock outstanding.