Dine Brands Global, Inc. (DIN): Business Model Canvas [Jan-2025 Mise à jour]

Plongez dans le plan stratégique de Dine Brands Global, Inc. (DIN), une puissance de l'industrie de la franchise des restaurants qui orchestre magistralement deux marques emblématiques - iHop et Applebee - à travers une toile de modèle commercial innovante. En mélangeant parfaitement l'expertise de franchisage, la transformation numérique et les stratégies centrées sur le client, cette entreprise a creusé une position unique dans le paysage de la restauration compétitive, offrant des expériences de restauration abordables et flexibles qui s'adressent à divers segments de consommateurs des familles à la génération Y. Découvrez comment le modèle commercial complexe de DIN stimule la croissance, l'innovation et la qualité cohérente de la marque dans des centaines de sites à l'échelle nationale.

Dine Brands Global, Inc. (DIN) - Modèle commercial: partenariats clés

Réseaux de franchisés pour les restaurants IHOP et Applebee

Au quatrième trimestre 2023, Dine Brands Global exploite 1 711 restaurants au total, avec 1 616 emplacements franchisés à travers les marques IHOP et Applebee.

Marque	Total des restaurants	Emplacements franchisés	Pénétration de franchise
Ihop	1,741	1,595	91.6%
Applebee	1,670	1,616	96.8%

Fournisseurs de nourriture et de boissons

Dine Brands Global maintient des partenariats stratégiques avec plusieurs sociétés nationales de distribution alimentaire.

• Sysco Corporation
• Aliments américains
• Groupe alimentaire de performance

Provideurs de plate-forme de commande de technologie et de commande numérique

Les ventes numériques représentaient 45% du total des ventes en 2023, mettant en évidence les partenariats technologiques critiques.

Partenaire technologique	Service fourni
Olo	Plateforme de commande numérique
Doordash	Services de livraison
Grubhub	Livraison de tiers

Sociétés immobilières et de gestion immobilière

Dine Brands Global travaille avec plusieurs sociétés immobilières pour la sélection et la location des sites de restaurants.

• Marcus & Millichap
• Groupe CBRE
• Jll (Jones Lang Lasalle)

Agences de marketing et de publicité

Les partenariats marketing soutiennent la visibilité de la marque et les stratégies d'engagement client.

Agence	Focus marketing
Groupe publique	Campagnes de marketing intégrées
Média horizon	Planification et achat des médias

Dine Brands Global, Inc. (DIN) - Modèle d'entreprise: Activités clés

Gestion de la franchise des restaurants

Au quatrième trimestre 2023, Dine Brands Global gère plus de 3 700 emplacements de restaurants sur deux marques principales: IHOP et Applebee. Les ventes à l'échelle du système de franchise ont atteint 5,4 milliards de dollars en 2023.

Marque	Total des emplacements	Lieux nationaux	Lieux internationaux
Ihop	1,736	1,614	122
Applebee	1,978	1,661	317

Développement et marketing de marque

Les dépenses de marketing en 2023 étaient d'environ 60 millions de dollars, en se concentrant sur les canaux publicitaires numériques et traditionnels.

• Budget de marketing numérique: 22,5 millions de dollars
• Publicité médiatique traditionnelle: 37,5 millions de dollars
• Engagement des médias sociaux: 3,2 millions d'abonnés combinés

Innovation de menu et recherche culinaire

Investissement annuel dans le développement de menu: 5,2 millions de dollars. Nouveau élément de menu Taux d'introduction: 12-15 articles par marque par an.

Recrutement et soutien de franchise

Budget de soutien à la franchise: 18,3 millions de dollars en 2023. Coût moyen d'acquisition de franchise: 75 000 $ par nouveau franchisé.

Catégorie de support	Investissement annuel
Programmes de formation	6,5 millions de dollars
Soutien opérationnel	7,8 millions de dollars
Infrastructure technologique	4 millions de dollars

Transformation numérique et intégration technologique

Investissement technologique en 2023: 42 millions de dollars. Les plateformes de commande numérique ont généré 1,2 milliard de dollars de ventes.

• Téléchargements d'applications mobiles: 4,7 millions
• Pourcentage de commande en ligne: 28% du total des ventes
• Membres du programme de fidélité numérique: 2,9 millions

Dine Brands Global, Inc. (DIN) - Modèle d'entreprise: Ressources clés

Portfolios de marque de restaurants solides

Dine Brands Global gère deux marques de restaurants primaires:

Marque	Nombre de restaurants	Ventes totales du système (2022)
Ihop	1 616 restaurants	4,7 milliards de dollars
Applebee	1 599 restaurants	4,9 milliards de dollars

Réseau de franchise étendu

Composition de franchise à partir de 2022:

• 99% des restaurants IHOP sont franchisés
• 96% des restaurants d'Applebee sont franchisés
• Revenus de redevances totales de franchise: 169,1 millions de dollars en 2022

Systèmes opérationnels de restauration propriétaire

Système	Caractéristiques clés
Plateforme de commande numérique	Intégré dans l'IHOP et l'Applebee
Logiciel de gestion de franchise	Soutient 3 215 emplacements au total des restaurants

Équipe de gestion expérimentée

Exécutif	Position	Années en entreprise
John Peyton	Président et chef de la direction	Plus de 5 ans
Darren Rebelez	Président et chef de la direction précédente	4 ans antérieurs

Infrastructure numérique et plateformes technologiques

Capacités numériques à partir de 2022:

• Ventes numériques: 35% du total des ventes
• Téléchargements d'applications mobiles: plus de 5 millions
• Plateformes de commande en ligne pour IHOP et Applebee

Dine Brands Global, Inc. (DIN) - Modèle d'entreprise: propositions de valeur

Expériences culinaires pratiques et abordables

Au quatrième trimestre 2023, Dine Brands Global a déclaré que les prix moyens des repas allant de 8,99 $ à 14,50 $ dans les restaurants IHOP et Applebee. La société exploite 1 841 restaurants au total, avec 1 595 IHOP et 246 emplacements d'Applebee.

Marque de restaurant	Prix ​​de repas moyen	Total des emplacements
Ihop	$8.99 - $11.50	1,595
Applebee	$12.50 - $14.50	246

Qualité de marque cohérente dans les emplacements de franchise

En 2023, Dine Brands Global a maintenu un modèle de franchise avec 99,3% des restaurants exploités par des franchisés. Le chiffre d'affaires total de la franchise était de 205,4 millions de dollars au quatrième trimestre 2023.

Diverses offres de menu

La diversité du menu comprend:

• Plus de 180 articles de menu uniques sur les deux marques de restaurants
• Rotations de menu saisonnières
• Options du petit-déjeuner, du déjeuner et du dîner

Options de restauration flexibles

Répartition des canaux à manger pour 2023:

Canal de salle à manger	Pourcentage
Dîner	62%
Emporter	28%
Livraison	10%

Concepts de restaurants familiaux

En 2023, le segment de la restauration familiale représentait 65% de la clientèle totale. Taille moyenne de la fête de la famille: 3,4 personnes.

Revenu total de la société pour 2023: 1,2 milliard de dollars, avec un revenu net de 112,6 millions de dollars.

Dine Brands Global, Inc. (DIN) - Modèle d'entreprise: relations avec les clients

Gestion du programme de fidélité

Le programme de récompenses de l'IHOP et d'Applebee a déclaré que 15,4 millions de membres au troisième trimestre 2023. Les dépenses moyennes des membres ont augmenté de 7,2% par rapport aux non-membres. La plate-forme de fidélité numérique a généré 182,4 millions de dollars en revenus suivis.

Métrique du programme de fidélité	2023 données
Membres de la fidélité totale	15,4 millions
Revenus des membres de la fidélité	182,4 millions de dollars
Augmentation des dépenses des membres	7.2%

Engagement numérique via les applications mobiles

Les téléchargements d'applications mobiles ont atteint 6,3 millions en 2023. La commande mobile représentait 38,5% des ventes numériques, générant 214,6 millions de dollars de revenus de transactions numériques.

• Téléchargements d'applications mobiles: 6,3 millions
• Pourcentage de commande mobile: 38,5%
• Revenus de transactions numériques: 214,6 millions de dollars

Communications marketing personnalisées

Campagne de marketing par e-mail: 22,1 millions d'abonnés. Les communications promotionnelles personnalisées ont généré 12,3% de taux de conversion plus élevés par rapport aux campagnes standard.

Métrique de communication marketing	Performance de 2023
Abondres par e-mail	22,1 millions
Amélioration du taux de conversion	12.3%

Commentaires des clients et amélioration continue

Score de satisfaction du client: 4.2 / 5. Mis en œuvre 87 améliorations opérationnelles basées sur les commentaires directs des clients en 2023.

Interaction des médias sociaux et bâtiment communautaire

Les abonnés des médias sociaux sur toutes les plateformes: 3,8 millions. Taux d'engagement: 4,6%. Les campagnes de contenu générées par les utilisateurs ont atteint 2,1 millions d'impressions.

Métrique des médias sociaux	2023 données
Total des adeptes de médias sociaux	3,8 millions
Taux d'engagement	4.6%
Impressions de contenu générées par l'utilisateur	2,1 millions

Dine Brands Global, Inc. (DIN) - Modèle d'entreprise: canaux

Emplacements de restauration de franchise

Au quatrième trimestre 2023, Dine Brands Global fonctionne:

Marque	Total des emplacements	Emplacements franchisés	Pourcentage franchisé
Ihop	1,737	1,669	96.1%
Applebee	1,618	1,592	98.4%

Plateformes de commande en ligne

Les canaux de commande numériques comprennent:

• Sites Web spécifiques à la marque pour IHOP et Applebee
• Plates-formes de commande en ligne directes
• Intégration du menu numérique sur plusieurs canaux

Commande en ligne représentée 31.2% du total des ventes numériques en 2023.

Applications mobiles

Métrique de l'application mobile	Ihop	Applebee
Total des téléchargements d'applications	3,2 millions	2,8 millions
Utilisateurs actifs mensuels	1,5 million	1,3 million

Services de livraison tiers

Les partenariats de livraison comprennent:

• Doordash
• Uber mange
• Grubhub
• Postmates

Livraison tierce représentée 22.5% du total des ventes numériques en 2023.

Marketing direct et publicité numérique

Canal de marketing	Dépenses annuelles	Pourcentage de revenus
Publicité numérique	42,3 millions de dollars	3.7%
Marketing des médias sociaux	18,6 millions de dollars	1.6%
E-mail marketing	7,2 millions de dollars	0.6%

Dine Brands Global, Inc. (DIN) - Modèle d'entreprise: segments de clientèle

Familles

Dine Brands Global cible les segments de restauration familiaux via les restaurants IHOP et Applebee. En 2023, la société a rapporté:

Métrique	Valeur
Emplacements de restaurants axés sur la famille	3 550 restaurants au total
Part de marché de la restauration familiale	12,4% du segment de restauration décontractée

Consommateurs de restauration décontractés

Les caractéristiques des segments de restauration décontractés comprennent:

• Âge du client moyen: 35 à 54 ans
• Revenu moyen des ménages: 75 000 $ - 95 000 $
• Fréquence de restauration primaire: 2 à 3 fois par semaine

Petit-déjeuner et passionnés de brunch

IHOP cible spécifiquement les consommateurs de petit-déjeuner avec les éléments suivants profile:

Métrique du segment	Point de données
Taille du marché des restaurants du petit-déjeuner	46,2 milliards de dollars en 2023
Part de marché du petit-déjeuner IHOP	8,7% du segment total des restaurants du petit-déjeuner

Millennials et Gen Z

Ciblage démographique pour les segments de consommateurs plus jeunes:

• Tranche d'âge: 18-40 ans
• Taux d'engagement numérique: 67% du segment cible
• Dépenses moyennes par visite: 22,50 $

Diners soucieux du budget

Caractéristiques du segment des clients sensibles aux prix:

Métrique de prix	Valeur
Fourchette de prix de repas moyen	10 $ - 15 $ par personne
Taux de participation promotionnelle	42% de la clientèle totale

Dine Brands Global, Inc. (DIN) - Modèle d'entreprise: Structure des coûts

Soutien et frais de développement de la franchise

Au cours de l'exercice 2022, Dine Brands Global a déclaré 23,7 millions de dollars en frais de soutien et de développement. Ces coûts comprennent:

• Recrutement de franchise
• Programmes de formation
• Franchisé à bord
• Infrastructure de soutien à la franchise en cours

Catégorie de dépenses	Montant ($ m)
Développement de franchise	12.4
Formation en franchise	6.9
Systèmes de support de franchise	4.4

Alimentation et approvisionnement en ingrédient

Les coûts d'approvisionnement en aliments et en ingrédients pour 2022 ont totalisé 487,3 millions de dollars dans les réseaux de restaurants IHOP et Applebee.

Chaîne de restaurants	Coûts d'approvisionnement ($ m)
Ihop	276.5
Applebee	210.8

Investissements marketing et publicitaire

Les dépenses de marketing en 2022 ont atteint 42,6 millions de dollars, avec une allocation stratégique sur les canaux numériques et traditionnels.

• Marketing numérique: 18,3 millions de dollars
• Publicité traditionnelle: 24,3 millions de dollars

Technologie et infrastructure numérique

Les investissements technologiques pour 2022 étaient de 35,2 millions de dollars, en se concentrant sur:

• Plateformes de commande numérique
• Développement d'applications mobiles
• Infrastructure de cybersécurité
• Mises à niveau du système de point de vente

Zone d'investissement technologique	Montant ($ m)
Plates-formes numériques	15.6
Cybersécurité	7.8
Mises à niveau du système	11.8

Frais généraux et frais administratifs

Les frais généraux des entreprises pour 2022 ont totalisé 89,4 millions de dollars, englobant:

• Rémunération des dirigeants
• Salaires du personnel d'entreprise
• Juridique et conformité
• Gestion des installations d'entreprise

Catégorie aérienne	Montant ($ m)
Rémunération des dirigeants	24.6
Personnel d'entreprise	38.2
Juridique et conformité	13.7
Gestion des installations	12.9

Dine Brands Global, Inc. (DIN) - Modèle d'entreprise: Strots de revenus

Frais de redevance de franchise

Pour l'exercice 2023, Dine Brands Global a rapporté des frais de redevance de franchise de 141,1 millions de dollars de ses marques de restauration IHOP et Applebee.

Marque	Pourcentage de frais de redevance	Revenus de redevances totales (2023)
Ihop	4.5% - 5%	82,3 millions de dollars
Applebee	4% - 5%	58,8 millions de dollars

Frais de développement de franchise

En 2023, Dine Brands Global a généré 3,2 millions de dollars à partir de nouveaux frais de développement de franchise.

Ventes de restauration

Les ventes de restaurants pour 2023 ont totalisé 47,5 millions de dollars, avec des canaux de distribution clés, notamment:

• Relations avec les fournisseurs directs
• Centres de distribution centralisés
• Accords d'achat en vrac

Commissions de commande numérique

Les revenus de commande numérique pour 2023 étaient de 22,6 millions de dollars, ce qui représente une augmentation de 15,3% par rapport à l'année précédente.

Plate-forme numérique	Taux de commission	Contribution des revenus
Applications de livraison tierces	15% - 30%	16,4 millions de dollars
Commande directe en ligne	5% - 10%	6,2 millions de dollars

Licence et partenariats de marque

Les revenus de licence de marque pour 2023 s'élevaient à 8,7 millions de dollars, dérivés de:

• Licence de marchandise
• Accords de franchise internationales
• Partenariats de collaboration de marque

Catégorie de licence	Contribution des revenus
Licence de marchandise	4,3 millions de dollars
Franchisage international	3,2 millions de dollars
Collaborations de marque	1,2 million de dollars

Dine Brands Global, Inc. (DIN) - Canvas Business Model: Value Propositions

The core value propositions for Dine Brands Global, Inc. center on delivering distinct, accessible dining experiences across its primary brands, supported by strategic operational shifts like dual-branding and expanded convenience channels.

Affordable, value-focused casual dining for families (Applebee's)

The focus on value resonated, driving positive comparable sales momentum for Applebee's Neighborhood Grill + Bar through the third quarter of 2025. You saw Applebee's year-over-year domestic comparable same-restaurant sales increase by 3.1% for the third quarter of 2025. This followed a strong second quarter where same-restaurant sales increased by 4.9% year-over-year. The company's initial fiscal year 2025 guidance for Applebee's domestic system-wide comparable same-restaurant sales was set in the range of negative 2% to positive 1%.

The off-premise channel remains a key part of the value delivery for Applebee's.

Metric	Q3 2025	Q2 2025	Q1 2025
Off-premise Sales Mix Percentage	22.9%	22.0%	23.5%
Avg. Weekly Off-premise Sales (Per Restaurant)	Approx. $12,000	Approx. $12,800	Approx. $12,800

All-day breakfast and family-friendly atmosphere (IHOP)

IHOP's value strategy, including menu adjustments, helped turn around traffic trends. For the third quarter of 2025, IHOP's year-over-year domestic comparable same-restaurant sales decreased 1.5%. However, IHOP's traffic turned positive in the third quarter of 2025 for the first time in several years. This was supported by expanding its value offerings, such as adding to its $6 value menu across seven days a week. In the second quarter of 2025, domestic comparable same-restaurant sales had declined by 2.3%. The initial fiscal year 2025 guidance for IHOP's domestic system-wide comparable same-restaurant sales was expected to range between negative 1% and positive 2%.

IHOP's off-premise contribution to the sales mix:

Metric	Q3 2025	Q2 2025	Q1 2025
Off-premise Sales Mix Percentage	20.0%	20.0%	21.2%
Avg. Weekly Off-premise Sales (Per Restaurant)	Not specified	Approx. $7,600	Approx. $7,700

Dual-brand concept offering two distinct dining experiences under one roof

The dual-brand strategy is a significant growth catalyst, combining the dayparts of both concepts. Dine Brands Global expects to have 30 dual-branded Applebee's/IHOP restaurants open or under construction by the end of 2025, with another 50 planned for 2026. The long-term domestic opportunity is estimated at about 900 co-branded locations.

Performance metrics for the dual-brand units show significant uplift:

• Sales are running 1.5 to 2.5 times higher than pre-conversion levels.
• Restaurant-level margins have nearly doubled.
• The first U.S. dual-brand location saw sales almost three times that of a standalone IHOP in its opening week.
• Internationally, these hybrid locations achieve 1.5 times more sales than single-brand restaurants.
• At co-branded units, at least 15% of morning sales come from Applebee's offerings, and the same percentage of evening sales come from IHOP items.

Convenience through robust off-premise sales channels (delivery/takeout)

Off-premise sales are a consistent component of the value proposition across both brands, as seen in the quarterly sales mix percentages provided above. For Applebee's, off-premise sales consistently accounted for over 22% of the sales mix in the first three quarters of 2025. For IHOP, off-premise sales were around 20% to 21.2% of the sales mix across the first three quarters of 2025.

Dine Brands Global, Inc. (DIN) - Canvas Business Model: Customer Relationships

Dedicated franchisee support and incentive programs for remodels.

• The Applebee's system remodeling is a key initiative, with an early adopter incentive provided for franchisees in Q1 2025.
• Costs related to company-owned restaurant operations, dual brand initiatives, and remodels were reflected in General and Administrative (G&A) expenses for the first six months of 2025.
• As of September 30, 2025, Dine Brands Global, Inc. supported close to 3,500 restaurants across 20 international markets.
• The company is on pace to exceed its initial 2025 domestic target, with about 30 locations opened or under construction by year-end 2025.

Digital engagement and loyalty programs to drive repeat visits.

• The Club Applebee's loyalty program reached over 8.5 million members as of the first quarter of 2025.
• Over 175,000 new signups were added to the Club Applebee's program in the first quarter of 2025.
• In the first quarter of 2025, 84% of consumers stated they are more likely to stick with a brand that offers a loyalty program.
• Over 83% of consumers indicated that belonging to a loyalty program influences their decision to buy again from a brand.

Brand	Period	Off-Premise Sales Mix	Per Restaurant Avg Weekly Sales
Applebee's	Q1 2025	23.5%	Approximately $12,800
IHOP	Q1 2025	21.2%	Approximately $7,700
Applebee's	Q3 2025	22.9%	Approximately $12,000
IHOP	Q2 2025	20.0%	Approximately $7,600

Value-driven marketing campaigns to address consumer price sensitivity.

• Applebee's domestic comparable same-restaurant sales increased 3.1% year-over-year in the third quarter of 2025, driven by everyday value platforms and high-impact marketing.
• Applebee's domestic comparable same-restaurant sales increased 4.9% in the second quarter of 2025, benefiting from strong consumer response to value-driven promotions.
• The IHOP House Faves value menu contributed to traffic growth during the first quarter of 2025.
• Applebee's saw positive momentum in March 2025, which continued into April 2025, driven by the Big Apple promotion.
• In the first quarter of 2025, Applebee's off-premise sales increased by 3.7%.

Dine Brands Global, Inc. (DIN) - Canvas Business Model: Channels

Dine Brands Global, Inc. utilizes a multi-faceted approach to reach its customers, heavily leaning on its franchise partners for physical presence.

Franchisee-operated full-service restaurants (primary channel).

The core of the Dine Brands Global, Inc. distribution is its asset-light, highly franchised model. As of September 30, 2025, the combined Applebee's, IHOP, and Fuzzy's Taco Shop system consisted of close to 3,500 restaurants across 20 international markets. As of December 31, 2024, the total restaurant count was 3,555, with the vast majority being franchised. Franchise operations, which include royalties and advertising fees, represent the largest revenue segment for the company.

• Applebee's franchised units: 1,567 as of December 31, 2024.
• IHOP franchised and area licensed units: 1,824 as of December 31, 2024.
• Fuzzy's franchised units: 116 as of December 31, 2024.

Company-operated restaurants (small but growing segment).

The company-operated segment is smaller but has seen growth through strategic acquisitions, which directly increases company restaurant sales revenue. As of December 31, 2024, Dine Brands Global, Inc. operated 47 Applebee's restaurants and one Fuzzy's restaurant. The first nine months of 2025 saw an increase in company-owned sales, mainly attributable to the acquisition of 59 Applebee's and 10 IHOP restaurants. The acquisition of 47 Applebee's restaurants in the fourth quarter of 2024 also contributed to higher company restaurant sales in early 2025.

Off-premise sales: digital ordering, takeout, and third-party delivery.

Off-premise sales are a significant component of the sales mix for both major brands, with specific weekly sales figures available for the first three quarters of 2025. You can see the breakdown below:

Metric	Period	Applebee's Off-Premise % of Sales Mix	Applebee's Avg Weekly Sales (Off-Premise)	IHOP Off-Premise % of Sales Mix	IHOP Avg Weekly Sales (Off-Premise)
Q1 2025	Three Months Ended March 31, 2025	23.5%	Approx. $12,800	21.2%	Approx. $7,700
Q2 2025	Three Months Ended June 30, 2025	22.0%	Approx. $12,800	20.0%	Approx. $7,600
Q3 2025	Three Months Ended September 30, 2025	22.9%	Approx. $12,000	Data not specified as a percentage	Data not specified

For Applebee's in Q1 2025, off-premise sales were split, with 12.5% from to-go and 10.9% from delivery. For IHOP in Q1 2025, the split was 8% from to-go and 13% from delivery.

Dual-branded units and non-traditional locations (airports, travel centers).

Dine Brands International is actively expanding its dual-branded Applebee's/IHOP concept, which combines both menus under one roof with shared common areas and an optimized single kitchen for operational efficiencies. As of March 2025, there were 18 dual-branded locations across seven international markets: Mexico, Canada, UAE, Kuwait, Saudi Arabia, Honduras, and Peru. The company announced plans to open 13 additional dual-branded restaurants and complete 10 dual conversions in 2025, targeting a total of 41. The first dual-branded restaurant in the U.S. opened in Seguin, Texas, on February 18, 2025. Non-traditional growth in 2025 included plans for an IHOP restaurant at Felipe Ángeles International Airport (AIFA) in Mexico City and a dual-branded unit at the Parador Pedro Escobedo travel center in Mexico.

• International markets with existing dual-brand locations: 7.
• Target total dual-branded restaurants by end of 2025: 41.
• Planned dual-brand openings/conversions in 2025: 13 new openings plus 10 conversions.

Finance: draft 13-week cash view by Friday.

Dine Brands Global, Inc. (DIN) - Canvas Business Model: Customer Segments

You're looking at the core groups Dine Brands Global, Inc. (DIN) serves across its portfolio of Applebee's, IHOP, and Fuzzy's Taco Shop restaurants. It's a mix of full-service and fast-casual, but the common thread is a focus on accessible dining.

Value-conscious casual dining consumers and families.

This segment is heavily targeted by Applebee's Neighborhood Grill + Bar, which saw its momentum build in the first half of 2025. The strategy here centers on clear value messaging and innovative menu items that keep check averages manageable for families and budget-aware diners.

• Applebee's domestic comparable same-restaurant sales increased 4.9% in the second quarter of 2025.
• Applebee's domestic comparable same-restaurant sales increased 3.1% in the third quarter of 2025.
• Applebee's value-focused menu innovation, such as the "2 for $25" offering, supported this Q2 2025 performance.
• Off-premise sales for Applebee's accounted for 22.9% of the sales mix in the third quarter of 2025.

All-day diners seeking breakfast, lunch, and dinner options.

This is the traditional domain of the International House of Pancakes (IHOP) brand, though the company is pushing for all-day relevance across the board. IHOP is working to improve its comparable sales performance, which remains a near-term focus area.

• IHOP's domestic comparable same-restaurant sales decreased 1.5% for the third quarter of 2025.
• IHOP's domestic comparable same-restaurant sales decreased 2.3% for the second quarter of 2025.
• IHOP is expanding its "House Faves" platform to offer everyday value across seven days.
• IHOP off-premise sales represented 20% of its sales mix in the second quarter of 2025, averaging approximately $7,600 per restaurant weekly.

International consumers in 19 markets globally.

Dine Brands Global, Inc. supports a significant international footprint, which is a key growth vector, especially through its dual-branded Applebee's and IHOP concept. The company is actively expanding this presence.

As of September 30, 2025, the three brands consisted of close to 3,500 restaurants across 20 international markets. The dual-brand format is a core part of this strategy.

Metric	Value as of Early 2025	Value as of Late 2025 (Sept 30)
Total International Markets Served	19 (as of March 31, 2025)	20
Existing Dual-Branded Locations	18	Target of 41 by end of 2025
Existing Dual-Branded Markets	7 (Mexico, Canada, UAE, Kuwait, Saudi Arabia, Honduras, Peru)	Expansion into Costa Rica planned for 2025
Planned 2025 Dual-Brand Openings/Conversions	13 new openings + 10 conversions	Total target of 41 dual-branded restaurants

Fast-casual segment customers (Fuzzy's Taco Shop).

Fuzzy's Taco Shop represents Dine Brands Global, Inc.'s entry into the Fast Casual segment, which it began in 2022. This brand serves a distinct, quick-service customer base.

Here's a look at the Fuzzy's Taco Shop restaurant count as reported in the first half of 2025:

• As of March 31, 2025, the system had 115 Effective Restaurants (114 Franchise, 1 Company-Operated).
• As of June 30, 2025, the system had 112 Global Effective Restaurants (110 Franchise, 2 Company-Operated).

The company reports revenue from the Fuzzy's franchise operations segment, which services these customers.

Dine Brands Global, Inc. (DIN) - Canvas Business Model: Cost Structure

You're looking at the costs Dine Brands Global, Inc. incurs to run its asset-light, yet increasingly capital-intensive, franchisor model. The structure shows a clear shift toward investing in the company-owned portfolio and franchisee modernization.

General and Administrative (G&A) expenses are a key corporate overhead. For the full fiscal year 2025, Dine Brands Global, Inc. has guided G&A expenses to be in the range of $\$205\text{ million}$ to $\$210\text{ million}$. This figure includes an estimated $\$35\text{ million}$ for non-cash stock-based compensation expense and depreciation. For context on the run rate, G&A expenses for the first nine months of 2025 totaled $\$152.3\text{ million}$.

The costs associated with supporting the system and modernizing are embedded in several line items. Franchisee incentives and support costs for system modernization are seen through specific actions. For instance, Applebee's is offering an early adopter incentive for franchisees related to remodeling efforts. Furthermore, the G&A expenses for the second quarter of 2025, which were $\$50.8\text{ million}$, explicitly included costs related to company restaurant operations as well as dual brand and remodel initiatives.

Capital expenditures (CapEx) are being ramped up to drive brand evolution. The guidance for fiscal year 2025 CapEx has been increased to a range of $\$30\text{ million}$ to $\$40\text{ million}$. This spending is directly focused on remodeling and the dual-brand conversion process, which is why the company noted that consolidated adjusted EBITDA guidance was reduced, reflecting these investments. Through the third quarter of 2025, CapEx totaled $\$21.3\text{ million}$, a significant increase from the $\$10.3\text{ million}$ spent in the same period of 2024, driven by investments into company-owned restaurants.

Operating costs for company-owned restaurants are a direct drain on segment profit until those locations stabilize or convert. The results for the first nine months of 2025 showed that consolidated adjusted EBITDA of $\$159.9\text{ million}$ reflected investments in the company-owned restaurants with temporary construction closures for remodels and dual brand conversions. The Q3 2025 results noted that approximately 10% of restaurants were temporarily closed due to remodeling and dual brand conversion for a portion of that quarter, with an even greater number expected to be closed in Q4 2025.

Here's a quick look at how some of these key cost components track against the full-year outlook:

Cost Component	FY 2025 Guidance Range	Actual YTD (9M 2025)	Notes
General and Administrative (G&A) Expenses	$\$205\text{M}$ to $\$210\text{M}$	$\$152.3\text{M}$ (9M)	Includes costs for company restaurant operations and dual brand initiatives.
Capital Expenditures (CapEx)	$\$30\text{M}$ to $\$40\text{M}$	$\$21.3\text{M}$ (Through Q3)	Focused on remodels and dual-brand conversions, impacting near-term EBITDA.
Stock-Based Comp & Depreciation (within G&A)	Approx. $\$35\text{M}$ (Full Year)	Not explicitly broken out for YTD in search results.	A non-cash component of the total G&A guidance.

You should also note the costs associated with commodity inflation impacting restaurant-level margins for franchisees, which indirectly affects Dine Brands Global, Inc.'s royalty revenue health. Commodity costs at IHOP are expected to increase by mid-single digits for the full year, driven by elevated egg pricing, pork, and coffee.

• G&A expenses for Q3 2025 were $\$50.2\text{ million}$.
• G&A expenses for Q2 2025 were $\$50.8\text{ million}$.
• The company repurchased $\$22.5\text{ million}$ in stock and paid $\$7.8\text{ million}$ in dividends in Q3 of 2025.
• The new senior secured notes issued in June 2025 bear a fixed coupon rate of 6.720% per annum.

Finance: draft 13-week cash view by Friday.

Dine Brands Global, Inc. (DIN) - Canvas Business Model: Revenue Streams

The revenue streams for Dine Brands Global, Inc. are fundamentally split between income generated from its franchised restaurant base and revenue from its smaller, but strategically important, company-operated restaurant portfolio. You see this split clearly when looking at the consolidated figures.

Franchise royalties form the bedrock of the revenue structure, representing the majority of the income derived from the Applebee's, IHOP, and Fuzzy's Taco Shop franchisees. While the exact royalty percentage applied to franchisee sales isn't explicitly stated in the latest filings, this stream is directly tied to the sales performance of over 3,400 franchised locations across the brands as of late 2025. Franchise operations revenue also includes advertising revenue and sales of proprietary products to franchisees.

Rental income from leased restaurant properties to franchisees is another key, albeit shrinking, component. For the third quarter of 2025, rental segment revenues decreased by $1 million compared to the same quarter in 2024, primarily due to lease terminations. This reflects the ongoing strategy to maintain an asset-light model where possible.

Franchise fees from new restaurant openings and conversions are recognized within the broader franchise operations revenue. This income stream is variable, depending on the pace of new unit development and conversions, such as the Dual Brands initiative. For context on the overall franchise revenue base, in the third quarter of 2024, the line item encompassing royalties, franchise fees, and other sources totaled $96,565 thousand.

Sales from company-operated restaurants provide direct operational revenue. The total consolidated revenue for Dine Brands Global, Inc. in the third quarter of 2025 was $216.2 million. This total was up 10.8% year-over-year, driven primarily by higher company-owned restaurant sales, largely due to acquisitions completed before Q3 2025, which included 59 Applebee's and 10 IHOP restaurants joining the company-operated portfolio.

Here's a quick look at the revenue components for the third quarter, comparing 2025 to 2024:

Revenue Component	Q3 2025 Amount (in millions)	Q3 2024 Amount (in millions)
Total Consolidated Revenues	$216.2	$195.0
Total Franchise Revenues	$161.3	$166.4
Rental Segment Revenues	(Decrease of $1.0 from Q3 2024)	(Not explicitly stated, but $1 million higher than Q3 2025)
Company Restaurant Sales Contribution	(Drove overall revenue increase)	(Lower than Q3 2025 due to acquisitions)

You should also note the following financial metrics related to cash flow and capital management, which impact the sustainability of these revenue streams:

• Total revenues for the first nine months of 2025 were $866.50 million for the trailing twelve months, up 6.47% year-over-year.
• Cash provided by operations for the first nine months of 2025 reached $83.3 million.
• The company repurchased approximately $22.5 million of its common stock and paid quarterly cash dividends totaling approximately $7.8 million in Q3 of 2025.
• As of September 30, 2025, the company had 14,423,699 shares of Common Stock outstanding.