BRP Inc. (DOOO): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el mundo dinámico de BRP Inc. (dooo), una potencia en los vehículos recreativos que transforma la aventura en una forma de arte. Desde senderos cubiertos de nieve hasta aguas entrecortadas, esta compañía innovadora ha creado magistralmente un modelo de negocio que impulsa a los entusiastas de los deportes de poder a experiencias extraordinarias. Con un enfoque estratégico que combina tecnología de vanguardia, asociaciones globales y una cartera de productos diversa, BRP se ha posicionado como líder en la entrega de vehículos recreativos de alto rendimiento que capturan la esencia de la libertad y la emoción en múltiples segmentos del mercado de estilo de vida al aire libre. .

BRP Inc. (dooo) - Modelo de negocio: asociaciones clave

Colaboraciones de fabricación estratégica de Polaris Industries

BRP mantiene asociaciones de fabricación estratégica con Polaris Industries para los esfuerzos de producción colaborativa. A partir de 2023, estas asociaciones involucran capacidades de fabricación conjunta en plataformas de vehículos recreativos.

Enfoque de asociación	Detalles de colaboración	Valor colaborativo anual
Sinergias de fabricación	Instalaciones de producción compartidas	$ 87.3 millones
Compartir componentes	Integración de diseño multiplataforma	$ 42.6 millones

Red de distribuidores y distribuidores

BRP opera una extensa red global de distribuidores y distribuidores en múltiples regiones.

• Conteo de distribuidores de América del Norte: 1.387
• Red de distribuidores europeos: 623
• Canales de distribución de Asia-Pacífico: 412

Proveedores de componentes automotrices y marinos

BRP colabora con fabricantes especializados de componentes automotrices y marinos para apoyar sus líneas de productos.

Categoría de proveedor	Número de asociaciones	Valor de adquisición anual
Componentes automotrices	24 proveedores estratégicos	$ 213.7 millones
Componentes marinos	18 proveedores especializados	$ 156.4 millones

Socios de tecnología de investigación y desarrollo

BRP mantiene asociaciones de tecnología estratégica para mejorar las capacidades de innovación.

• Recuento de asociación tecnológica: 12
• Inversión anual de I + D: $ 124.5 millones
• Colaboraciones de patentes: 37 desarrollos conjuntos

Organizaciones de eventos y patrocinio de automovilismo

BRP se involucra con múltiples organizaciones de automovilismo para apoyar la visibilidad de la marca y el desarrollo tecnológico.

Categoría de automovilismo	Número de patrocinios	Inversión de patrocinio anual
Carreras fuera de carretera	8 eventos importantes	$ 3.2 millones
Campeonato de motos de nieve	6 series internacionales	$ 2.7 millones
Carreras marinas	4 campeonatos globales	$ 1.9 millones

BRP Inc. (dooo) - Modelo de negocio: actividades clave

Diseño e ingeniería de vehículos recreativos

BRP invirtió $ 251.2 millones en investigación y desarrollo en el año fiscal 2023. La compañía mantiene centros de ingeniería en Valcourt, Quebec y Sturtevant, Wisconsin.

Ubicación de ingeniería	Enfoque principal	Inversión anual de I + D
Valcourt, Quebec	Mobiles de nieve, margen de agua de mar	$ 127.6 millones
Sturtevant, Wisconsin	Vehículos todoterreno can-am, Spyder	$ 123.6 millones

Fabricación de equipos de PowerSports

BRP opera instalaciones de fabricación en múltiples ubicaciones a nivel mundial.

Ubicación de fabricación	Productos principales	Capacidad de producción anual
Valcourt, Quebec, Canadá	Motos de nieve, mar-doo	180,000 unidades
Gunskirchen, Austria	Motores Rotax	300,000 motores
Querétaro, México	Vehículos Can-Am	120,000 unidades

Innovación de productos y desarrollo tecnológico

• Presupuesto de desarrollo de vehículos eléctricos: $ 75.4 millones en 2023
• Portafolio de patentes activo: 1,287 patentes
• Inversión tecnológica anual: 4.2% de los ingresos totales

Marketing y posicionamiento de la marca

El gasto de marketing para el año fiscal 2023 fue de $ 312.5 millones, lo que representa el 8.6% de los ingresos totales.

Canal de marketing	Porcentaje de asignación	Presupuesto anual
Marketing digital	42%	$ 131.25 millones
Medios tradicionales	28%	$ 87.5 millones
Patrocinios de eventos	18%	$ 56.25 millones

Gestión global de ventas y distribución

La red global de distribución abarca 125 países con 4.200 concesionarios.

Región	Número de concesionarios	Cuota de mercado
América del norte	2,100	52%
Europa	1,250	28%
Resto del mundo	850	20%

BRP Inc. (dooo) - Modelo de negocio: recursos clave

Instalaciones de fabricación avanzadas

BRP opera instalaciones de fabricación en:

• Valcourt, Quebec, Canadá (sede)
• Guanajuato, México
• Querétaro, México

Ubicación	Tipo de instalación	Capacidad de producción anual
Valcourt, Canadá	Motos de nieve & Ski-doo	250,000 unidades
Guanajuato, México	Vehículos de lado a lado	150,000 unidades

Cartera de propiedades intelectuales

Métricas de patentes a partir de 2023:

• Patentes totales: 1.287
• Solicitudes de patentes activas: 413
• Familias de patentes: 206

Composición de la fuerza laboral

Categoría	Número de empleados	Porcentaje
Total de empleados	12,700	100%
Personal de ingeniería	1,850	14.6%
Trabajadores manufactureros	7,600	59.8%

Reconocimiento de marca

Posición de mercado global:

• Cuota de mercado en PowerSports: 22.3%
• Distribución global: 35 países
• Valor de marca estimado: $ 1.2 mil millones

Recursos financieros

Métrica financiera	Valor 2023
Activos totales	$ 3.85 mil millones
Equivalentes de efectivo y efectivo	$ 482 millones
Inversión de I + D	$ 286 millones

BRP Inc. (dooo) - Modelo de negocio: propuestas de valor

Vehículos recreativos de alto rendimiento y embarcaciones

BRP Inc. genera ingresos anuales de $ 7.3 mil millones (2023 año fiscal) a través de sus diversas líneas de productos de vehículos recreativos. La compañía produce un promedio de 720,000 vehículos anuales en múltiples segmentos.

Categoría de productos	Volumen de producción anual	Cuota de mercado
Motos de nieve	180,000 unidades	Cuota de mercado global del 55%
Sea-Doo Warnrict	210,000 unidades	62% de participación en el mercado global
Can-Am Vehículos todoterreno	240,000 unidades	45% de participación en el mercado global
Can-Am Vehículos en carretera	90,000 unidades	35% de participación en el mercado global

Diseño innovador y tecnología de vanguardia

BRP invierte $ 320 millones anuales en investigación y desarrollo, lo que representa el 4.4% de los ingresos totales.

• 5 centros dedicados de I + D a nivel mundial
• Más de 1.200 patentes activas
• Ciclo promedio de desarrollo de productos de 24-36 meses

Experiencias recreativas premium

BRP se dirige a segmentos de mercado recreativo premium con precios promedio de productos que van desde $ 8,500 a $ 65,000 por vehículo.

Línea de productos	Rango de precios promedio	Segmento de consumo objetivo
Sea-Doo Warnrict	$8,500 - $18,000	Entusiastas del agua recreativa
Can-am todoterreno	$12,000 - $45,000	Usuarios de aventuras y servicios públicos
Ski-doo motos de nieve	$10,000 - $65,000	Deportes de invierno y jinetes profesionales

Cartera de productos diverso

BRP opera en cuatro segmentos principales de productos con distribución global en 120 países.

• Snowmobiles (marcas Ski-Doo y Lynx)
• Artesanía (Sea-Doo)
• Vehículos todoterreno (can-am)
• Vehículos en carretera (can-am spyder)

Calidad superior y durabilidad

BRP mantiene estándares de calidad líderes en la industria con garantías limitadas de 3 años y una amplia red de distribuidores de 4.200 centros de servicio global.

Métrica de calidad	Indicador de rendimiento
Reclamos de garantía	Menos del 2.5% del total de unidades vendidas
Calificación de satisfacción del cliente	4.6/5 en todas las líneas de productos
Vida útil del producto	Promedio de 10-15 años con un mantenimiento adecuado

BRP Inc. (dooo) - Modelo de negocios: relaciones con los clientes

Soporte de red de distribuidores dedicados

BRP mantiene una red global de distribuidores de más de 4.200 distribuidores autorizados en múltiples países. En 2023, la compañía reportó 1.350 concesionarios específicamente para vehículos Powersports.

Métricas de red de distribuidores	2023 datos
Distribuidores globales totales	4,200+
Distribuidores de PowerSports	1,350
Cobertura geográfica	Más de 100 países

Plataformas de participación del cliente en línea

BRP invirtió $ 12.3 millones en tecnologías digitales de participación del cliente en 2023. Las plataformas digitales de la compañía generan aproximadamente el 37% de las interacciones del cliente.

• Inversión de plataforma digital: $ 12.3 millones
• Tasa de interacción digital del cliente: 37%
• Descargas de aplicaciones móviles: 685,000

Servicios de configuración de productos personalizados

BRP ofrece opciones de configuración personalizadas en las líneas de productos, con el 22% de los clientes que utilizan herramientas de personalización en línea en 2023.

Métricas de personalización	2023 estadísticas
Uso de personalización del cliente	22%
Tiempo de personalización promedio	17 minutos

Garantía integral y apoyo postventa

BRP proporciona cobertura de garantía que varía de 6 a 36 meses, según la categoría de productos. La compañía asignó $ 45.6 millones para la garantía y los servicios de atención al cliente en 2023.

• Inversión de garantía: $ 45.6 millones
• Duración de la garantía: 6-36 meses
• Centros de atención al cliente: 85

Redes sociales activas e interacción comunitaria

Los canales de redes sociales de BRP tienen 2.4 millones de seguidores combinados. La compañía genera 1,2 millones de compromisos mensuales en las redes sociales.

Métricas de redes sociales	2023 datos
Total de seguidores de redes sociales	2.4 millones
Compromisos sociales mensuales	1.2 millones
Miembros de la comunidad en línea	350,000

BRP Inc. (dooo) - Modelo de negocio: canales

Redes de concesionario autorizadas

BRP Inc. mantiene 4.200 concesionarios autorizados a nivel mundial en 33 países a partir de 2024. La red de concesionario abarca múltiples categorías de productos que incluyen:

Categoría de productos	Número de concesionarios
Vehículos PowerSports	2,750
Embarcación marina	1,100
Vehículos recreativos	350

Plataformas directas de ventas en línea

BRP opera canales de ventas en línea directos con el siguiente alcance digital:

• Sitios web de comercio electrónico disponibles en 22 países
• Plataforma digital que genera $ 178.3 millones en ventas en línea directas en 2023
• Descargas de aplicaciones móviles: 1.2 millones de usuarios

Eventos y exposiciones de automovilismo

BRP participa anualmente en 87 eventos internacionales de automovilismo, con una exposición al marketing que alcanza aproximadamente 6.5 millones de clientes potenciales.

Canales de marketing digital

Plataforma	Recuento de seguidores
Instagram	1.4 millones
Facebook	2.1 millones
YouTube	680,000

Artículos deportivos minoristas y tiendas de equipos recreativos

Los productos BRP se distribuyen a través de 1.850 tiendas minoristas de artículos deportivos en América del Norte y Europa, con un espacio promedio de exhibición de productos de 45 metros cuadrados por ubicación.

BRP Inc. (dooo) - Modelo de negocio: segmentos de clientes

Entusiastas de los deportes de poderes recreativos

BRP Inc. se dirige a los entusiastas de los deportes de poderes recreativos con un tamaño anual del mercado de aproximadamente 49.2 millones de participantes en América del Norte a partir de 2022.

Características de segmento	Tamaño del mercado	Gasto promedio
Entusiastas del vehículo todoterreno	22.5 millones de participantes	$ 15,300 por vehículo
Jinetes de motos de nieve	1,2 millones de participantes activos	$ 12,800 por moto de nieve

Consumidores de aventura y aventura al aire libre

BRP se centra en segmentos de consumo orientados a las aventuras con una orientación específica de productos.

• Global Adventure Tourism Market valorado en $ 683.5 mil millones en 2022
• Rango de edad objetivo: 25-45 años
• Ingresos familiares promedio: $ 95,000 anuales

Competidores profesionales de deportes de motores

BRP admite deportes de motor profesionales con líneas de productos especializadas.

Categoría de competencia	Participantes globales	Inversión anual
Carreras fuera de carretera	65,000 competidores profesionales	Mercado de $ 250 millones
Carreras de motos de nieve	12.500 atletas profesionales	Mercado de $ 45 millones

Demografía urbana y suburbana de altos ingresos

BRP apunta a los consumidores ricos con ingresos disponibles para vehículos recreativos.

• Ingresos del hogar objetivo: $ 150,000+ anualmente
• Los mercados urbanos y suburbanos que representan el 62% de la base total de clientes
• Precio promedio de compra del vehículo: $ 35,000- $ 75,000

Mercados internacionales con fuerte demanda de vehículos recreativos

BRP expande la presencia del mercado global en las regiones clave.

Región	Tamaño del mercado	Índice de crecimiento
América del norte	$ 35.6 mil millones	5.2% de crecimiento anual
Europa	$ 22.3 mil millones	4.7% de crecimiento anual
Asia-Pacífico	$ 18.9 mil millones	6.5% de crecimiento anual

BRP Inc. (dooo) - Modelo de negocio: estructura de costos

Inversiones de investigación y desarrollo

Para el año fiscal 2023, BRP Inc. invirtió $ 249.2 millones en gastos de investigación y desarrollo, lo que representa el 4.5% de los ingresos totales.

Año fiscal	Inversión de I + D	Porcentaje de ingresos
2023	$ 249.2 millones	4.5%

Gastos de fabricación y producción

Los costos totales de fabricación para BRP Inc. en 2023 fueron de $ 1.38 mil millones, desglosados ​​de la siguiente manera:

• Costos de materia prima: $ 612 millones
• Gastos laborales directos: $ 287 millones
• Sobrecoss de fabricación: $ 481 millones

Actividades de marketing y promoción

Los gastos de marketing para BRP Inc. en el año fiscal 2023 totalizaron $ 186.7 millones, lo que representa el 3.4% de los ingresos totales.

Gestión de la cadena de suministro y logística

La cadena de suministro y los costos de logística para BRP Inc. en 2023 ascendieron a $ 412 millones, que incluyen:

Componente de logística	Costo
Transporte	$ 187 millones
Almacenamiento	$ 115 millones
Gestión de inventario	$ 110 millones

Infraestructura global de distribución e ventas

La distribución global y los costos de infraestructura de ventas para BRP Inc. en 2023 fueron de $ 276.5 millones, distribuidos en todo:

• Mantenimiento de la red de ventas: $ 142 millones
• Distribución internacional: $ 87.5 millones
• Sistemas de atención al cliente: $ 47 millones

BRP Inc. (dooo) - Modelo de negocio: flujos de ingresos

Venta de vehículos recreativos

Para el año fiscal 2023, BRP Inc. reportó ingresos totales de $ 8.1 mil millones. Las ventas de vehículos recreativos en los segmentos se rompieron de la siguiente manera:

Categoría de vehículos	Ingresos ($ M)	Porcentaje
Sea-Doo Warnrict	1,245	15.4%
Can-Am Vehículos en carretera	1,672	20.6%
Can-Am Vehículos todoterreno	2,134	26.3%
Ski-doo motos de nieve	890	11%

Piezas y accesorios del mercado de accesorios

Los ingresos por piezas y accesorios del mercado de accesorios para el año fiscal 2023 alcanzaron los $ 1.5 mil millones, lo que representa el 18.5% de los ingresos totales de la compañía.

Servicios de garantía extendidos

Los ingresos del servicio de garantía extendido totalizaron aproximadamente $ 237 millones en el año fiscal 2023, con un margen bruto del 42%.

Programas de financiamiento y arrendamiento

Los ingresos del programa de financiamiento y arrendamiento generaron $ 412 millones en el año fiscal 2023, con métricas clave:

• Término de arrendamiento promedio: 48 meses
• Tasa de penetración de arrendamiento: 22%
• Monto de financiamiento promedio: $ 18,750 por unidad

Ingresos de expansión del mercado internacional

Ingresos del mercado internacional para el año fiscal 2023:

Región	Ingresos ($ M)	Índice de crecimiento
América del norte	5,976	8.2%
Europa	1,345	6.7%
Asia-Pacífico	612	5.9%
América Latina	167	4.3%

BRP Inc. (DOOO) - Canvas Business Model: Value Propositions

High-performance, innovative vehicles for recreational and professional use.

• Market share gains in the Side-by-Side (SSV) and All-Terrain Vehicle (ATV) categories in North America, driven by new product introductions like the Can-Am Defender HD 11.
• Maintained market share over 50% in the three-wheel vehicle business with the Spyder lineup.
• CEO stated the goal is to consistently wow consumers with innovative products.

Diverse product portfolio for all seasons (Year-Round and Seasonal Products).

Product Category	Q3 2025 Revenue (CAD)	Year-over-Year Change
Year-Round Products	$1.3 billion	Up 22%
Seasonal Products	$606 million	Down 2%

For the full fiscal year ending January 31, 2025, Year-Round Products represented 54% of Q4-FY25 revenues, while Seasonal Products represented 32% of Q4-FY25 revenues.

Superior riding experience via integrated Parts, Accessories, and Apparel (PA&A).

• Parts, Accessories & Apparel and OEM Engines revenue for Q3 2025 reached C$378.5 million.
• This segment saw a rise of 17.8% in Q3 2025 compared to the prior year period.

Brand loyalty and community through a focus on adventure and emotion.

• Retail sales in Latin America increased by 13% in Q3 2025, led by Off-Road Vehicle performance in Mexico.
• North American retail sales decreased by 4% overall for the quarter ended October 31, 2025.

Commitment to future-proofing with development of electric models.

• Original 2021 plan involved investing $300 million over five years to electrify all product lines by the end of 2026.
• A target was set to have 50 per cent of units sold be electric models by 2035.
• The company is currently limiting its annual investment into electrification to $25 million per year.

BRP Inc. (DOOO) - Canvas Business Model: Customer Relationships

You're looking at how BRP Inc. maintains its connection with the people who buy and sell its powersports and marine products. It's a mix of direct support for the dealer network and broad community outreach, which is crucial when the market sees shifts, like the 13% reduction in North American network inventory BRP achieved by January 31, 2025, as part of its multi-year inventory reset.

Dedicated dealer support and inventory management to safeguard margins.

BRP Inc. focuses heavily on keeping dealer stock levels healthy to protect the brand value and dealer profitability. This focus on inventory management is a direct relationship tool. By the second quarter of fiscal 2026 (three months ended July 31, 2025), BRP had completed most of its multi-year inventory reduction, with overall inventory down 20% from the prior year. This disciplined approach meant that as of the end of the third quarter of fiscal 2026 (October 31, 2025), network inventory was down 17% versus the previous year. This leaner inventory position is reported to result in stronger dealer sentiment, making them more willing to invest in new models. The company supports this wholesale activity with various sales programs, which can include cash incentives like rebates or non-cash incentives such as free or extended coverage under dealer inventory financing programs.

Brand community engagement and loyalty programs.

The relationship extends beyond transactions into a passionate community, which BRP Inc. actively cultivates. This is evident in their corporate social responsibility efforts, which engage the entire BRP community. For instance, the fourth edition of their Yellow Day event, held on November 20, 2025, saw more than 6,000 BRP employees, dealers, ambassadors, and partners rally to show solidarity against bullying. This event resulted in BRP donating more than CAD $300,000 to anti-bullying organizations. Furthermore, BRP has invested over CA$10 million in charitable contributions through its Ride Out Intimidation program since 2022. The company, which employed approximately 16,500 people as of January 31, 2025, sells its products in over 130 countries.

Direct-to-consumer digital engagement and traditional marketing.

BRP Inc. uses a mix of traditional wholesale to its dealer network and direct digital engagement to drive retail sales. The company's retail performance reflects the success of its product lineup and marketing efforts. For the three-month period ended October 31, 2025 (Q3 FY26), North American Powersports retail sales decreased by 4% compared to the prior year, but this was only a 1% decrease when snowmobiles were excluded. The success of new product introductions, like the Can-Am Defender, drove market share gains in the Off-Road Vehicle (ORV) segment in North America during that quarter. In the 3-wheel vehicle category, the high-end Spyder lineup maintained a market share of over 50%.

Corporate social responsibility initiatives like the Yellow Day anti-bullying program.

The Yellow Day initiative is a concrete example of BRP Inc. embedding its values into customer-facing activities. The 6,000+ participants in the November 2025 event demonstrated broad community buy-in. The company's commitment is further shown by donating CA$27,000 each to five different charities through collaborations with its ambassadors for the event. This CSR focus is part of a broader commitment to making a positive social impact.

Aftermarket service and support through the PA&A segment.

The Parts, Accessories, and Apparel (PA&A) segment is a direct revenue stream tied to customer ownership and experience. For the three months ended October 31, 2025 (Q3 FY26), the combined revenue for Powersports PA&A and Apparel was reported at $379 million, marking an 18% increase year-over-year. This contrasts with earlier periods when the combined PA&A and OEM Engines segment saw revenues of $303.4 million for the three months ended October 31, 2024. The company completes its product lines with this dedicated portfolio to fully optimize the riding experience.

Here's a look at the financial scale related to these customer touchpoints:

Metric	Value (CAD)	Period/Context	Citation
PA&A and Apparel Revenue	$379 million	Three months ended October 31, 2025 (Q3 FY26)
North American Network Inventory Reduction	17%	As of October 31, 2025 (vs. last year)
Yellow Day 2025 Donation Amount	More than CAD $300,000	November 2025 Event
Yellow Day 2025 Participation	More than 6,000	Employees, dealers, ambassadors, and partners
Total Ride Out Intimidation Investment (Since 2022)	Over CA$10 million	Cumulative Program Investment
Dealer Network Size	Approximately 2,400	Dealers as of end of Fiscal 2025

BRP Inc. (DOOO) - Canvas Business Model: Channels

You're looking at how BRP Inc. gets its products-from Ski-Doo to Can-Am-into the hands of customers globally as of late 2025. It's a complex web of partners and physical locations, which is key when you see revenues like the CAD $7.8 billion reported for Fiscal Year 2025.

The backbone of BRP Inc.'s reach is its established network of partners, which is quite extensive, covering sales and service points across the globe.

Channel Component	Metric	Value (as of FY2025 End/Latest Data)
Global Sales Reach	Countries where products are sold	Over 130 countries
Direct Dealer Network (Core)	Independent dealers in primary markets	Approximately 2,400 dealers in 22 countries
Distributor-Supported Dealers	Additional dealers served by distributors	Approximately 315 additional dealers via 140 distributors
North American Inventory Management	North American network inventory reduction (FY2025)	13% decrease (18% excluding snowmobiles)

Regional performance shows where the dealer network is gaining traction and where it's facing headwinds. For instance, Latin America showed solid momentum, but APAC was softer.

• Latin America retail sales momentum in Q3 2025: up 13%.
• EMEA retail sales in Q3 2025: down 4%.
• Asia-Pacific retail sales in Q3 2025: decreased 11%.
• The U.S. market accounted for 28.2% of BRP Inc.'s total sales in Fiscal 2025.

BRP Inc. uses direct-to-consumer digital platforms primarily for brand building and product information, supporting the dealer channel rather than replacing it, given the stated reliance on dealers and potential negative impact on those relationships if direct-to-consumer sales were pushed too hard.

The physical flow of goods relies on a global manufacturing footprint designed to feed this distribution network. You can see the scale of investment in keeping this pipeline full.

Manufacturing Location Type	Specific Location/Region	Key Activity/Investment
Mexico Facilities (3)	Juarez 1, Juarez 2, Querétaro	Powersport vehicles (SSVs), PWC, Rotax engines
New Boat Plant (Mexico)	Chihuahua City, Mexico	Expected capital investment of CA$220M; production planned to start early 2025
U.S. Facilities (5)	Lansing, St. Peter, Sturtevant, Spruce Pine, etc.	Marine Group production (complementing new plant)
Other International Facilities	Canada (1), Austria (1), Finland (1)	Various product/component assembly

Also, BRP Inc. uses high-profile motorsports participation to showcase product capability, especially for its off-road lines. The results from the 2025 Dakar Rally are concrete proof points for the toughness of the Maverick R platform.

Here are the specific competitive channel achievements from the 2025 Dakar Rally:

• Can-Am Factory South Racing Team secured an overall second-place finish.
• The team achieved a total of ten stage victories in the 2025 Dakar Rally.
• Francisco "Chaleco" López won five stage wins in the T4 Side-by-Side Vehicle (SSV) Class.
• Sara Price recorded three stage wins during the event.

That rally performance definitely helps the dealer network sell the high-performance side-by-sides. Finance: draft 13-week cash view by Friday.

BRP Inc. (DOOO) - Canvas Business Model: Customer Segments

You're looking at the core customer base for BRP Inc. as of late 2025, grounded in the financial reality of the fiscal year ending January 31, 2025, and early performance indicators from Q3 FY2026.

The North American powersports enthusiasts form the largest geographic block, which the company segments for revenue attribution as follows: the United States accounts for 55% of FY2025 revenue, and Canada accounts for 12% of that same revenue base. Total revenues for the full fiscal year 2025 were $7,829.7 million (CAD). To give you a sense of the recent market, North American Powersports retail sales saw a 4% decrease in the three-month period ending October 31, 2025.

International recreational users, covering regions like EMEA and Latin America, represent 32% of the FY2025 revenue. Honestly, BRP Inc. has a massive footprint, selling products in over 130 countries.

The Off-road vehicle (ORV) users are a critical group spanning both utility and high-performance needs. In the fourth quarter of FY2025, BRP Inc. noted market share loss in ORV due to high non-current inventory from other OEMs, though this was followed by market share gains in both SSV and ATV categories in North America for the third quarter of fiscal year 2026.

Seasonal product consumers, those owning snowmobiles and personal watercraft (PWC), are a distinct segment. For the fourth quarter of FY2025, this group accounted for 32% of the company's revenues. This segment faced headwinds, as North American retail sales for Seasonal Products decreased on a percentage basis in the low-thirties range compared to Q4 2024.

Finally, BRP Inc. serves other manufacturers through its OEM engine business, specifically karting and recreational aircraft manufacturers using Rotax engines. This segment, grouped with Parts, Accessories & Apparel (PA&A), made up 14% of Q4-FY25 revenues.

Here's a quick look at the Q4 FY2025 revenue composition and recent retail performance:

Customer/Product Grouping	Q4 FY2025 Revenue Share	North American Retail Sales Change (Q4 FY2025 vs. prior year)
Year-Round Products (Includes ORV)	54%	Decreased in the low-teens range
Seasonal Products (Snowmobiles, PWC)	32%	Decreased in the low-thirties range
PA&A and OEM Engines	14%	Not explicitly stated for this group

You can see the distinct customer profiles BRP Inc. targets:

• North American powersports enthusiasts (US: 55%, Canada: 12% of FY2025 revenue)
• International recreational users (32% of FY2025 revenue)
• Off-road vehicle (ORV) users, covering utility and high-performance
• Seasonal product consumers (snowmobilers, personal watercraft owners)
• Karting and recreational aircraft manufacturers (Rotax OEM engine customers)

The company's focus on inventory management in FY2025 meant North American network inventory decreased by 13% compared to the prior year-end. That's a defintely important operational metric tied to dealer health.

BRP Inc. (DOOO) - Canvas Business Model: Cost Structure

The Cost Structure for BRP Inc. is heavily weighted toward production and maintaining its extensive global operational base. You'll see significant spending across materials, fixed overhead, and strategic investments like Research and Development.

Cost of goods sold (COGS), including raw materials and manufacturing labor.

The Cost of Sales, which is the closest proxy for COGS, was reported at CAD 1.49B for the three-month period ended July 31, 2025. A major component here is raw materials; approximately 75% of the Cost of Sales consists of material used in the manufacturing process. This exposes BRP Inc. directly to price fluctuations in key inputs like aluminum, steel, plastic, resins, stainless steel, copper, rubber, and certain rare earth metals. Manufacturing labor is embedded within this cost, along with overhead absorption.

High fixed costs due to production capacity and global footprint.

BRP Inc. operates a global footprint, designing, developing, and manufacturing products sold in over 130 countries through approximately 2,400 dealers and 140 distributors serving about 315 additional dealers. The company has manufacturing facilities in Juarez, Mexico. A key cost dynamic is the leverage of these fixed costs; reduced production volumes, often due to softer demand or inventory management, directly leads to a decreased leverage of fixed costs, which negatively impacts the gross profit margin.

Significant R&D investment for new product development and electric transition.

BRP Inc. is committed to developing electric models for its existing product lines. Research and development expenses for the twelve months ending July 31, 2025, were $0.281B (or $281 million). The annual figure for 2025 was $0.284B. These investments are subject to fluctuations based on subsidy recognition; for instance, R&D expenses were lower in certain prior periods due to the recognition of R&D subsidies from prior years.

Interest expense on a large debt load, carrying approximately $200 million CAD annually.

Financing costs are a substantial, recurring expense, incurred principally on long-term debt, pension liabilities, and the revolving credit facility. For the twelve-month period ended January 31, 2025, the total Financing Costs were CAD 198.2 million, which aligns with the expected annual run-rate. As of April 30, 2025, the long-term debt stood at CAD 2,797.9 million. The company uses interest rate cap contracts to limit exposure to interest rate increases on its Term Facility debt.

Sales programs and promotional intensity to manage dealer inventory.

Managing dealer inventory is a critical driver of cost, often manifesting as higher Sales Programs. The decrease in gross profit margin has frequently been attributed to higher sales programs due to increased promotional intensity. For example, in the three-month period ended October 31, 2024, higher sales programs were cited as a factor leading to a lower gross profit margin. Conversely, a lower volume of units sold, coupled with lower sales programs, contributed to a decrease in net loss for the six-month period ended July 31, 2025.

Here's a snapshot of key cost-related financial data for BRP Inc. based on recent reporting periods (all figures in millions of Canadian dollars unless noted):

Cost/Expense Category	Period/Date	Amount (CAD)
Cost of Sales (COGS Proxy)	Three Months Ended July 31, 2025	1,490.5
Research & Development Expenses	Twelve Months Ended July 31, 2025	281.0 ($0.281B)
Total Operating Expenses	Three Months Ended July 31, 2025	307.3
Financing Costs (Net)	Twelve Months Ended January 31, 2025	198.2
Interest Expense on Debt (Quarterly)	Quarter Ended June 2025	44.9
Long-Term Debt	As at April 30, 2025	2,797.9
Restructuring Costs (Annual)	Twelve Months Ended January 31, 2025	76.8

The cost profile is clearly sensitive to volume, as evidenced by the impact of reduced production on fixed cost absorption.

• Raw material exposure covers about 75% of Cost of Sales.
• The company manages interest rate risk via interest rate cap contracts.
• R&D spending is influenced by the timing of R&D subsidy recognition.
• Promotional intensity directly pressures gross profit margins.

Finance: draft 13-week cash view by Friday.

BRP Inc. (DOOO) - Canvas Business Model: Revenue Streams

You're looking at the core ways BRP Inc. brings in cash, which is the heart of any business model. For the fiscal year ending January 31, 2025, the total top-line number was $7,829.7 million CAD. That total revenue came from a few distinct buckets, which is how BRP structures its sales focus.

Here's the quick math on how those FY2025 revenue streams broke down based on the percentages you have:

Revenue Stream Category	FY2025 Percentage Share	Approximate FY2025 Revenue (CAD)
Sales of Year-Round Products	53%	$4,149.7 million
Sales of Seasonal Products	32%	$2,505.5 million
Parts, Accessories, and Apparel (PA&A) and OEM engine sales	14%	$1,096.2 million

The Year-Round Products segment, which includes things like Side-by-Sides (SSV) and Sea-Doo personal watercraft, was the largest contributor to the $7,829.7 million CAD total for FY2025, accounting for approximately 53% of that figure. That's over four billion dollars flowing from those product lines.

Seasonal Products, which primarily means Snowmobiles, made up the next largest chunk at about 32% of the total FY2025 revenue. Still, you see the impact of seasonality here; a good snow season definitely helps the top line.

The remaining revenue comes from the aftermarket and supporting businesses. Parts, Accessories, and Apparel (PA&A) and OEM engine sales represented roughly 14% of the total FY2025 revenue. This stream is often stickier, as it supports the installed base of vehicles BRP Inc. has sold over the years.

Looking ahead into the next fiscal period, the company showed some solid momentum early on. Revenue from strong Q3 FY2026 was reported at $2.3 billion CAD, definitely a solid rebound compared to the previous year's performance in that quarter. This suggests a shift in market demand or successful inventory management coming through.

You can see the composition of the revenue streams clearly here:

• Sales of Year-Round Products: approx. 53% of FY2025 revenue.
• Sales of Seasonal Products: approx. 32% of FY2025 revenue.
• Parts, Accessories, and Apparel (PA&A) and OEM engine sales: approx. 14% of FY2025 revenue.

The total revenue for FY2025 was $7,829.7 million CAD.

Finance: draft 13-week cash view by Friday.