BRP Inc. (DOOO): Modelo de negócios Canvas [Jan-2025 Atualizado]

Mergulhe no mundo dinâmico da BRP Inc. (Dooo), uma potência em veículos recreativos que transformam a aventura em uma forma de arte. De trilhas cobertas de neve a águas agitadas, esta empresa inovadora criou com maestria um modelo de negócios que impulsiona os entusiastas do Powersports a experiências extraordinárias. Com uma abordagem estratégica que combina a tecnologia de ponta, parcerias globais e um portfólio diversificado de produtos, a BRP se posicionou como líder no fornecimento de veículos recreativos de alto desempenho que capturam a essência da liberdade e excitação em vários segmentos do mercado de vida ao ar livre .

BRP Inc. (DOOO) - Modelo de negócios: Parcerias -chave

Polaris Industries Strategic Manufacturing Collaborações

A BRP mantém parcerias estratégicas de fabricação com a Polaris Industries para esforços de produção colaborativa. A partir de 2023, essas parcerias envolvem recursos de fabricação conjunta em plataformas de veículos recreativos.

Foco em parceria	Detalhes da colaboração	Valor colaborativo anual
Sinergias de fabricação	Instalações de produção compartilhadas	US $ 87,3 milhões
Compartilhamento de componentes	Integração de design de plataforma cruzada	US $ 42,6 milhões

Rede de revendedores e distribuidores

A BRP opera um extenso revendedor global e rede de distribuidores em várias regiões.

• Contagem de revendedores norte -americanos: 1.387
• Rede Europeia de Distribuidor: 623
• Canais de distribuição da Ásia-Pacífico: 412

Fornecedores de componentes automotivos e marítimos

A BRP colabora com fabricantes de componentes automotivos e marinhos especializados para apoiar suas linhas de produtos.

Categoria de fornecedores	Número de parcerias	Valor anual de compras
Componentes automotivos	24 fornecedores estratégicos	US $ 213,7 milhões
Componentes marinhos	18 fornecedores especializados	US $ 156,4 milhões

Parceiros de Tecnologia de Pesquisa e Desenvolvimento

O BRP mantém parcerias de tecnologia estratégica para aprimorar os recursos de inovação.

• Contagem de Parceria Tecnológica: 12
• Investimento anual de P&D: US $ 124,5 milhões
• Colaborações de patentes: 37 desenvolvimentos conjuntos

Organizações de Eventos e Patrocínio de Motorsports

O BRP se envolve com várias organizações de esportes a motor para apoiar a visibilidade da marca e o desenvolvimento tecnológico.

Categoria de automobilismo	Número de patrocínios	Investimento anual de patrocínio
Racing off-road	8 grandes eventos	US $ 3,2 milhões
Campeonatos de snowmobile	6 séries internacionais	US $ 2,7 milhões
Racing marinho	4 Campeonatos Globais	US $ 1,9 milhão

BRP Inc. (DOOO) - Modelo de negócios: Atividades -chave

Projeto e engenharia de veículos recreativos

A BRP investiu US $ 251,2 milhões em pesquisa e desenvolvimento no ano fiscal de 2023. A empresa mantém os centros de engenharia em Valcourt, Quebec e Sturtevant, Wisconsin.

Localização de engenharia	Foco primário	Investimento anual de P&D
Valcourt, Quebec	Mobilos de neve, embarcações marítimas	US $ 127,6 milhões
Sturtevant, Wisconsin	Veículos off-road Can-Am, Spyder	US $ 123,6 milhões

Fabricação de equipamentos de esporte a

A BRP opera instalações de fabricação em vários locais globalmente.

Local de fabricação	Produtos primários	Capacidade de produção anual
Valcourt, Quebec, Canadá	Mobilos de neve, mar-doo	180.000 unidades
Gunskirchen, Áustria	Motores rotax	300.000 motores
Querétaro, México	Veículos can-am	120.000 unidades

Inovação de produtos e desenvolvimento tecnológico

• Orçamento de desenvolvimento de veículos elétricos: US $ 75,4 milhões em 2023
• Portfólio ativo de patentes: 1.287 patentes
• Investimento de tecnologia anual: 4,2% da receita total

Marketing e posicionamento da marca

As despesas de marketing para o ano fiscal de 2023 foram de US $ 312,5 milhões, representando 8,6% da receita total.

Canal de marketing	Porcentagem de alocação	Orçamento anual
Marketing digital	42%	US $ 131,25 milhões
Mídia tradicional	28%	US $ 87,5 milhões
Patrocínio de eventos	18%	US $ 56,25 milhões

Gerenciamento global de vendas e distribuição

A rede de distribuição global abrange 125 países com 4.200 concessionárias.

Região	Número de concessionárias	Quota de mercado
América do Norte	2,100	52%
Europa	1,250	28%
Resto do mundo	850	20%

BRP Inc. (Dooo) - Modelo de Negócios: Recursos -Principais

Instalações de fabricação avançadas

O BRP opera instalações de fabricação em:

• Valcourt, Quebec, Canadá (sede)
• Guanajuato, México
• Querétaro, México

Localização	Tipo de instalação	Capacidade de produção anual
Valcourt, Canadá	Mobilos de neve & Ski-doo	250.000 unidades
Guanajuato, México	Veículos lado a lado	150.000 unidades

Portfólio de propriedade intelectual

Métricas de patentes a partir de 2023:

• Total de patentes: 1.287
• Aplicações de patente ativa: 413
• Famílias de patentes: 206

Composição da força de trabalho

Categoria	Número de funcionários	Percentagem
Total de funcionários	12,700	100%
Equipe de engenharia	1,850	14.6%
Trabalhadores manufatureiros	7,600	59.8%

Reconhecimento da marca

Posição do mercado global:

• Participação de mercado em Powersports: 22,3%
• Distribuição global: 35 países
• Valor da marca estimado: US $ 1,2 bilhão

Recursos financeiros

Métrica financeira	2023 valor
Total de ativos	US $ 3,85 bilhões
Caixa e equivalentes de dinheiro	US $ 482 milhões
Investimento em P&D	US $ 286 milhões

BRP Inc. (DOOO) - Modelo de Negócios: Proposições de Valor

Veículos recreativos e embarcações de alto desempenho

A BRP Inc. gera receita anual de US $ 7,3 bilhões (2023 ano fiscal) por meio de suas diversas linhas de produtos de veículos recreativos. A empresa produz uma média de 720.000 veículos anualmente em vários segmentos.

Categoria de produto	Volume anual de produção	Quota de mercado
Mobilos de neve	180.000 unidades	55% de participação de mercado global
Embarcações marítimas	210.000 unidades	62% de participação de mercado global
Veículos off-road Can-Am	240.000 unidades	45% de participação de mercado global
Veículos na estrada Can-Am	90.000 unidades	35% de participação de mercado global

Design inovador e tecnologia de ponta

A BRP investe US $ 320 milhões anualmente em pesquisa e desenvolvimento, representando 4,4% da receita total.

• 5 centros de P&D dedicados globalmente
• Mais de 1.200 patentes ativas
• Ciclo médio de desenvolvimento de produtos de 24 a 36 meses

Experiências recreativas premium

O BRP tem como alvo segmentos de mercado recreativo premium com preços médios de produto, que variam de US $ 8.500 a US $ 65.000 por veículo.

Linha de produtos	Faixa de preço médio	Segmento de consumidor alvo
Embarcações marítimas	$8,500 - $18,000	Entusiastas da água recreativa
Can-Am off-road	$12,000 - $45,000	Usuários de aventura e utilidade
Ski-doo snowmobiles	$10,000 - $65,000	Esportes de inverno e pilotos profissionais

Portfólio de produtos diversificados

O BRP opera em quatro segmentos de produtos primários com distribuição global em 120 países.

• Mobilos de neve (marcas de ski-doo e lynx)
• Guardião (Sea-doo)
• Veículos off-road (Can-Am)
• Veículos na estrada (Spyder Can-Am)

Qualidade e durabilidade superiores

O BRP mantém padrões de qualidade líder do setor com garantias limitadas de três anos e extensa rede de revendedores de 4.200 centros de serviços globais.

Métrica de qualidade	Indicador de desempenho
Reivindicações de garantia	Menos de 2,5% do total de unidades vendidas
Classificação de satisfação do cliente	4.6/5 nas linhas de produtos
Vida útil do produto	Média de 10 a 15 anos com manutenção adequada

BRP Inc. (Dooo) - Modelo de Negócios: Relacionamentos do Cliente

Suporte de rede de revendedores dedicados

O BRP mantém uma rede global de revendedores de mais de 4.200 revendedores autorizados em vários países. Em 2023, a empresa relatou 1.350 revendedores especificamente para veículos Powersports.

Métricas de rede de revendedores	2023 dados
Revendedores globais totais	4,200+
Revendedores de Powersports	1,350
Cobertura geográfica	Mais de 100 países

Plataformas de engajamento de clientes online

A BRP investiu US $ 12,3 milhões em tecnologias de engajamento digital de clientes em 2023. As plataformas digitais da empresa geram aproximadamente 37% das interações com os clientes.

• Investimento de plataforma digital: US $ 12,3 milhões
• Taxa de interação digital do cliente: 37%
• Downloads de aplicativos móveis: 685.000

Serviços de configuração de produto personalizados

O BRP oferece opções de configuração personalizadas nas linhas de produtos, com 22% dos clientes utilizando ferramentas de personalização on -line em 2023.

Métricas de personalização	2023 Estatísticas
Uso da personalização do cliente	22%
Tempo médio de personalização	17 minutos

Garantia abrangente e suporte pós-venda

O BRP fornece cobertura de garantia que varia de 6 a 36 meses, dependendo da categoria de produto. A empresa alocou US $ 45,6 milhões para garantia e serviços de suporte ao cliente em 2023.

• Investimento de garantia: US $ 45,6 milhões
• Duração da garantia: 6-36 meses
• Centros de suporte ao cliente: 85

Mídia social ativa e interação comunitária

Os canais de mídia social da BRP têm 2,4 milhões de seguidores combinados. A empresa gera 1,2 milhão de compromissos mensais de mídia social.

Métricas de mídia social	2023 dados
Total de seguidores de mídia social	2,4 milhões
Compromissos sociais mensais	1,2 milhão
Membros da comunidade online	350,000

BRP Inc. (Dooo) - Modelo de Negócios: Canais

Redes de concessionária autorizadas

A BRP Inc. mantém 4.200 concessionárias autorizadas globalmente em 33 países a partir de 2024. A rede de concessionárias abrange várias categorias de produtos, incluindo:

Categoria de produto	Número de concessionárias
Veículos Powersports	2,750
Embarcações marinhas	1,100
Veículos recreativos	350

Plataformas de vendas on -line diretas

O BRP opera canais de vendas on -line diretos com o seguinte alcance digital:

• Sites de comércio eletrônico disponíveis em 22 países
• Plataforma digital gerando US $ 178,3 milhões em vendas diretas on -line em 2023
• Downloads de aplicativos móveis: 1,2 milhão de usuários

Eventos e exposições de esportes a motor

O BRP participa de 87 eventos internacionais de automobilismo anualmente, com a exposição de marketing atingindo aproximadamente 6,5 milhões de clientes em potencial.

Canais de marketing digital

Plataforma	Contagem de seguidores
Instagram	1,4 milhão
Facebook	2,1 milhões
YouTube	680,000

Lojas de produtos esportivos e equipamentos esportivos de varejo

Os produtos BRP são distribuídos por 1.850 lojas de artigos esportivos de varejo na América do Norte e na Europa, com um espaço médio de exibição de produtos de 45 metros quadrados por local.

BRP Inc. (Dooo) - Modelo de Negócios: Segmentos de Clientes

Entusiastas de esportes de poderes recreativos

A BRP Inc. tem como alvo os entusiastas de esportes de poderes recreativos com tamanho anual do mercado de aproximadamente 49,2 milhões de participantes na América do Norte a partir de 2022.

Características do segmento	Tamanho de mercado	Gastos médios
Entusiastas de veículos off-road	22,5 milhões de participantes	US $ 15.300 por veículo
Riders de snowmobile	1,2 milhão de participantes ativos	US $ 12.800 por snowmobile

Aventura e consumidores de aventura ao ar livre

O BRP se concentra em segmentos de consumidores orientados a aventura com direcionamento específico de produto.

• Mercado Global de Turismo de Aventura, avaliado em US $ 683,5 bilhões em 2022
• Faixa etária-alvo: 25-45 anos
• Renda familiar média: US $ 95.000 anualmente

Concorrentes profissionais de automobilismo

O BRP suporta esportes a motores profissionais com linhas de produtos especializadas.

Categoria de concorrência	Participantes globais	Investimento anual
Racing off-road	65.000 concorrentes profissionais	Mercado de US $ 250 milhões
Racing de snowmobile	12.500 atletas profissionais	Mercado de US $ 45 milhões

Demografia urbana e suburbana de alta renda

O BRP tem como alvo os consumidores afluentes com renda disponível para veículos recreativos.

• Renda familiar -alvo: US $ 150.000+ anualmente
• Mercados urbanos e suburbanos representando 62% da base total de clientes
• Preço médio de compra do veículo: US $ 35.000 a US $ 75.000

Mercados internacionais com forte demanda de veículos recreativos

O BRP expande a presença do mercado global em regiões -chave.

Região	Tamanho de mercado	Taxa de crescimento
América do Norte	US $ 35,6 bilhões	5,2% de crescimento anual
Europa	US $ 22,3 bilhões	4,7% de crescimento anual
Ásia-Pacífico	US $ 18,9 bilhões	6,5% de crescimento anual

BRP Inc. (DOOO) - Modelo de negócios: estrutura de custos

Investimentos de pesquisa e desenvolvimento

Para o ano fiscal de 2023, a BRP Inc. investiu US $ 249,2 milhões em despesas de pesquisa e desenvolvimento, representando 4,5% da receita total.

Ano fiscal	Investimento em P&D	Porcentagem de receita
2023	US $ 249,2 milhões	4.5%

Despesas de fabricação e produção

Os custos totais de fabricação da BRP Inc. em 2023 foram de US $ 1,38 bilhão, divididos da seguinte forma:

• Custos de matéria -prima: US $ 612 milhões
• Despesas de trabalho direto: US $ 287 milhões
• Manufatura de sobrecarga: US $ 481 milhões

Atividades de marketing e promocionais

As despesas de marketing da BRP Inc. no ano fiscal de 2023 totalizaram US $ 186,7 milhões, o que representa 3,4% da receita total.

Cadeia de suprimentos e gerenciamento de logística

A cadeia de suprimentos e os custos de logística da BRP Inc. em 2023 totalizaram US $ 412 milhões, incluindo:

Componente de logística	Custo
Transporte	US $ 187 milhões
Armazenamento	US $ 115 milhões
Gerenciamento de inventário	US $ 110 milhões

Infraestrutura de distribuição e vendas global

Os custos globais de infraestrutura de distribuição e vendas para a BRP Inc. em 2023 foram de US $ 276,5 milhões, distribuídos de maneira intencional:

• Manutenção da rede de vendas: US $ 142 milhões
• Distribuição Internacional: US $ 87,5 milhões
• Sistemas de suporte ao cliente: US $ 47 milhões

BRP Inc. (DOOO) - Modelo de negócios: fluxos de receita

Vendas de veículos recreativos

Para o ano fiscal de 2023, a BRP Inc. registrou receita total de US $ 8,1 bilhões. As vendas de veículos recreativos em todos os segmentos quebraram da seguinte forma:

Categoria de veículo	Receita ($ m)	Percentagem
Embarcações marítimas	1,245	15.4%
Veículos na estrada Can-Am	1,672	20.6%
Veículos off-road Can-Am	2,134	26.3%
Ski-doo snowmobiles	890	11%

Peças de reposição e acessórios

A receita de peças e acessórios de pós -venda para o ano fiscal de 2023 atingiu US $ 1,5 bilhão, representando 18,5% da receita total da empresa.

Serviços de garantia estendida

As receitas de serviço de garantia estendidas totalizaram aproximadamente US $ 237 milhões no ano fiscal de 2023, com uma margem bruta de 42%.

Programas de financiamento e leasing

As receitas do programa de financiamento e leasing geraram US $ 412 milhões no ano fiscal de 2023, com as principais métricas:

• Termo médio de arrendamento: 48 meses
• Taxa de penetração de arrendamento: 22%
• Valor médio de financiamento: US $ 18.750 por unidade

Receitas de expansão do mercado internacional

Receitas de mercado internacional para o ano fiscal de 2023:

Região	Receita ($ m)	Taxa de crescimento
América do Norte	5,976	8.2%
Europa	1,345	6.7%
Ásia-Pacífico	612	5.9%
América latina	167	4.3%

BRP Inc. (DOOO) - Canvas Business Model: Value Propositions

High-performance, innovative vehicles for recreational and professional use.

• Market share gains in the Side-by-Side (SSV) and All-Terrain Vehicle (ATV) categories in North America, driven by new product introductions like the Can-Am Defender HD 11.
• Maintained market share over 50% in the three-wheel vehicle business with the Spyder lineup.
• CEO stated the goal is to consistently wow consumers with innovative products.

Diverse product portfolio for all seasons (Year-Round and Seasonal Products).

Product Category	Q3 2025 Revenue (CAD)	Year-over-Year Change
Year-Round Products	$1.3 billion	Up 22%
Seasonal Products	$606 million	Down 2%

For the full fiscal year ending January 31, 2025, Year-Round Products represented 54% of Q4-FY25 revenues, while Seasonal Products represented 32% of Q4-FY25 revenues.

Superior riding experience via integrated Parts, Accessories, and Apparel (PA&A).

• Parts, Accessories & Apparel and OEM Engines revenue for Q3 2025 reached C$378.5 million.
• This segment saw a rise of 17.8% in Q3 2025 compared to the prior year period.

Brand loyalty and community through a focus on adventure and emotion.

• Retail sales in Latin America increased by 13% in Q3 2025, led by Off-Road Vehicle performance in Mexico.
• North American retail sales decreased by 4% overall for the quarter ended October 31, 2025.

Commitment to future-proofing with development of electric models.

• Original 2021 plan involved investing $300 million over five years to electrify all product lines by the end of 2026.
• A target was set to have 50 per cent of units sold be electric models by 2035.
• The company is currently limiting its annual investment into electrification to $25 million per year.

BRP Inc. (DOOO) - Canvas Business Model: Customer Relationships

You're looking at how BRP Inc. maintains its connection with the people who buy and sell its powersports and marine products. It's a mix of direct support for the dealer network and broad community outreach, which is crucial when the market sees shifts, like the 13% reduction in North American network inventory BRP achieved by January 31, 2025, as part of its multi-year inventory reset.

Dedicated dealer support and inventory management to safeguard margins.

BRP Inc. focuses heavily on keeping dealer stock levels healthy to protect the brand value and dealer profitability. This focus on inventory management is a direct relationship tool. By the second quarter of fiscal 2026 (three months ended July 31, 2025), BRP had completed most of its multi-year inventory reduction, with overall inventory down 20% from the prior year. This disciplined approach meant that as of the end of the third quarter of fiscal 2026 (October 31, 2025), network inventory was down 17% versus the previous year. This leaner inventory position is reported to result in stronger dealer sentiment, making them more willing to invest in new models. The company supports this wholesale activity with various sales programs, which can include cash incentives like rebates or non-cash incentives such as free or extended coverage under dealer inventory financing programs.

Brand community engagement and loyalty programs.

The relationship extends beyond transactions into a passionate community, which BRP Inc. actively cultivates. This is evident in their corporate social responsibility efforts, which engage the entire BRP community. For instance, the fourth edition of their Yellow Day event, held on November 20, 2025, saw more than 6,000 BRP employees, dealers, ambassadors, and partners rally to show solidarity against bullying. This event resulted in BRP donating more than CAD $300,000 to anti-bullying organizations. Furthermore, BRP has invested over CA$10 million in charitable contributions through its Ride Out Intimidation program since 2022. The company, which employed approximately 16,500 people as of January 31, 2025, sells its products in over 130 countries.

Direct-to-consumer digital engagement and traditional marketing.

BRP Inc. uses a mix of traditional wholesale to its dealer network and direct digital engagement to drive retail sales. The company's retail performance reflects the success of its product lineup and marketing efforts. For the three-month period ended October 31, 2025 (Q3 FY26), North American Powersports retail sales decreased by 4% compared to the prior year, but this was only a 1% decrease when snowmobiles were excluded. The success of new product introductions, like the Can-Am Defender, drove market share gains in the Off-Road Vehicle (ORV) segment in North America during that quarter. In the 3-wheel vehicle category, the high-end Spyder lineup maintained a market share of over 50%.

Corporate social responsibility initiatives like the Yellow Day anti-bullying program.

The Yellow Day initiative is a concrete example of BRP Inc. embedding its values into customer-facing activities. The 6,000+ participants in the November 2025 event demonstrated broad community buy-in. The company's commitment is further shown by donating CA$27,000 each to five different charities through collaborations with its ambassadors for the event. This CSR focus is part of a broader commitment to making a positive social impact.

Aftermarket service and support through the PA&A segment.

The Parts, Accessories, and Apparel (PA&A) segment is a direct revenue stream tied to customer ownership and experience. For the three months ended October 31, 2025 (Q3 FY26), the combined revenue for Powersports PA&A and Apparel was reported at $379 million, marking an 18% increase year-over-year. This contrasts with earlier periods when the combined PA&A and OEM Engines segment saw revenues of $303.4 million for the three months ended October 31, 2024. The company completes its product lines with this dedicated portfolio to fully optimize the riding experience.

Here's a look at the financial scale related to these customer touchpoints:

Metric	Value (CAD)	Period/Context	Citation
PA&A and Apparel Revenue	$379 million	Three months ended October 31, 2025 (Q3 FY26)
North American Network Inventory Reduction	17%	As of October 31, 2025 (vs. last year)
Yellow Day 2025 Donation Amount	More than CAD $300,000	November 2025 Event
Yellow Day 2025 Participation	More than 6,000	Employees, dealers, ambassadors, and partners
Total Ride Out Intimidation Investment (Since 2022)	Over CA$10 million	Cumulative Program Investment
Dealer Network Size	Approximately 2,400	Dealers as of end of Fiscal 2025

BRP Inc. (DOOO) - Canvas Business Model: Channels

You're looking at how BRP Inc. gets its products-from Ski-Doo to Can-Am-into the hands of customers globally as of late 2025. It's a complex web of partners and physical locations, which is key when you see revenues like the CAD $7.8 billion reported for Fiscal Year 2025.

The backbone of BRP Inc.'s reach is its established network of partners, which is quite extensive, covering sales and service points across the globe.

Channel Component	Metric	Value (as of FY2025 End/Latest Data)
Global Sales Reach	Countries where products are sold	Over 130 countries
Direct Dealer Network (Core)	Independent dealers in primary markets	Approximately 2,400 dealers in 22 countries
Distributor-Supported Dealers	Additional dealers served by distributors	Approximately 315 additional dealers via 140 distributors
North American Inventory Management	North American network inventory reduction (FY2025)	13% decrease (18% excluding snowmobiles)

Regional performance shows where the dealer network is gaining traction and where it's facing headwinds. For instance, Latin America showed solid momentum, but APAC was softer.

• Latin America retail sales momentum in Q3 2025: up 13%.
• EMEA retail sales in Q3 2025: down 4%.
• Asia-Pacific retail sales in Q3 2025: decreased 11%.
• The U.S. market accounted for 28.2% of BRP Inc.'s total sales in Fiscal 2025.

BRP Inc. uses direct-to-consumer digital platforms primarily for brand building and product information, supporting the dealer channel rather than replacing it, given the stated reliance on dealers and potential negative impact on those relationships if direct-to-consumer sales were pushed too hard.

The physical flow of goods relies on a global manufacturing footprint designed to feed this distribution network. You can see the scale of investment in keeping this pipeline full.

Manufacturing Location Type	Specific Location/Region	Key Activity/Investment
Mexico Facilities (3)	Juarez 1, Juarez 2, Querétaro	Powersport vehicles (SSVs), PWC, Rotax engines
New Boat Plant (Mexico)	Chihuahua City, Mexico	Expected capital investment of CA$220M; production planned to start early 2025
U.S. Facilities (5)	Lansing, St. Peter, Sturtevant, Spruce Pine, etc.	Marine Group production (complementing new plant)
Other International Facilities	Canada (1), Austria (1), Finland (1)	Various product/component assembly

Also, BRP Inc. uses high-profile motorsports participation to showcase product capability, especially for its off-road lines. The results from the 2025 Dakar Rally are concrete proof points for the toughness of the Maverick R platform.

Here are the specific competitive channel achievements from the 2025 Dakar Rally:

• Can-Am Factory South Racing Team secured an overall second-place finish.
• The team achieved a total of ten stage victories in the 2025 Dakar Rally.
• Francisco "Chaleco" López won five stage wins in the T4 Side-by-Side Vehicle (SSV) Class.
• Sara Price recorded three stage wins during the event.

That rally performance definitely helps the dealer network sell the high-performance side-by-sides. Finance: draft 13-week cash view by Friday.

BRP Inc. (DOOO) - Canvas Business Model: Customer Segments

You're looking at the core customer base for BRP Inc. as of late 2025, grounded in the financial reality of the fiscal year ending January 31, 2025, and early performance indicators from Q3 FY2026.

The North American powersports enthusiasts form the largest geographic block, which the company segments for revenue attribution as follows: the United States accounts for 55% of FY2025 revenue, and Canada accounts for 12% of that same revenue base. Total revenues for the full fiscal year 2025 were $7,829.7 million (CAD). To give you a sense of the recent market, North American Powersports retail sales saw a 4% decrease in the three-month period ending October 31, 2025.

International recreational users, covering regions like EMEA and Latin America, represent 32% of the FY2025 revenue. Honestly, BRP Inc. has a massive footprint, selling products in over 130 countries.

The Off-road vehicle (ORV) users are a critical group spanning both utility and high-performance needs. In the fourth quarter of FY2025, BRP Inc. noted market share loss in ORV due to high non-current inventory from other OEMs, though this was followed by market share gains in both SSV and ATV categories in North America for the third quarter of fiscal year 2026.

Seasonal product consumers, those owning snowmobiles and personal watercraft (PWC), are a distinct segment. For the fourth quarter of FY2025, this group accounted for 32% of the company's revenues. This segment faced headwinds, as North American retail sales for Seasonal Products decreased on a percentage basis in the low-thirties range compared to Q4 2024.

Finally, BRP Inc. serves other manufacturers through its OEM engine business, specifically karting and recreational aircraft manufacturers using Rotax engines. This segment, grouped with Parts, Accessories & Apparel (PA&A), made up 14% of Q4-FY25 revenues.

Here's a quick look at the Q4 FY2025 revenue composition and recent retail performance:

Customer/Product Grouping	Q4 FY2025 Revenue Share	North American Retail Sales Change (Q4 FY2025 vs. prior year)
Year-Round Products (Includes ORV)	54%	Decreased in the low-teens range
Seasonal Products (Snowmobiles, PWC)	32%	Decreased in the low-thirties range
PA&A and OEM Engines	14%	Not explicitly stated for this group

You can see the distinct customer profiles BRP Inc. targets:

• North American powersports enthusiasts (US: 55%, Canada: 12% of FY2025 revenue)
• International recreational users (32% of FY2025 revenue)
• Off-road vehicle (ORV) users, covering utility and high-performance
• Seasonal product consumers (snowmobilers, personal watercraft owners)
• Karting and recreational aircraft manufacturers (Rotax OEM engine customers)

The company's focus on inventory management in FY2025 meant North American network inventory decreased by 13% compared to the prior year-end. That's a defintely important operational metric tied to dealer health.

BRP Inc. (DOOO) - Canvas Business Model: Cost Structure

The Cost Structure for BRP Inc. is heavily weighted toward production and maintaining its extensive global operational base. You'll see significant spending across materials, fixed overhead, and strategic investments like Research and Development.

Cost of goods sold (COGS), including raw materials and manufacturing labor.

The Cost of Sales, which is the closest proxy for COGS, was reported at CAD 1.49B for the three-month period ended July 31, 2025. A major component here is raw materials; approximately 75% of the Cost of Sales consists of material used in the manufacturing process. This exposes BRP Inc. directly to price fluctuations in key inputs like aluminum, steel, plastic, resins, stainless steel, copper, rubber, and certain rare earth metals. Manufacturing labor is embedded within this cost, along with overhead absorption.

High fixed costs due to production capacity and global footprint.

BRP Inc. operates a global footprint, designing, developing, and manufacturing products sold in over 130 countries through approximately 2,400 dealers and 140 distributors serving about 315 additional dealers. The company has manufacturing facilities in Juarez, Mexico. A key cost dynamic is the leverage of these fixed costs; reduced production volumes, often due to softer demand or inventory management, directly leads to a decreased leverage of fixed costs, which negatively impacts the gross profit margin.

Significant R&D investment for new product development and electric transition.

BRP Inc. is committed to developing electric models for its existing product lines. Research and development expenses for the twelve months ending July 31, 2025, were $0.281B (or $281 million). The annual figure for 2025 was $0.284B. These investments are subject to fluctuations based on subsidy recognition; for instance, R&D expenses were lower in certain prior periods due to the recognition of R&D subsidies from prior years.

Interest expense on a large debt load, carrying approximately $200 million CAD annually.

Financing costs are a substantial, recurring expense, incurred principally on long-term debt, pension liabilities, and the revolving credit facility. For the twelve-month period ended January 31, 2025, the total Financing Costs were CAD 198.2 million, which aligns with the expected annual run-rate. As of April 30, 2025, the long-term debt stood at CAD 2,797.9 million. The company uses interest rate cap contracts to limit exposure to interest rate increases on its Term Facility debt.

Sales programs and promotional intensity to manage dealer inventory.

Managing dealer inventory is a critical driver of cost, often manifesting as higher Sales Programs. The decrease in gross profit margin has frequently been attributed to higher sales programs due to increased promotional intensity. For example, in the three-month period ended October 31, 2024, higher sales programs were cited as a factor leading to a lower gross profit margin. Conversely, a lower volume of units sold, coupled with lower sales programs, contributed to a decrease in net loss for the six-month period ended July 31, 2025.

Here's a snapshot of key cost-related financial data for BRP Inc. based on recent reporting periods (all figures in millions of Canadian dollars unless noted):

Cost/Expense Category	Period/Date	Amount (CAD)
Cost of Sales (COGS Proxy)	Three Months Ended July 31, 2025	1,490.5
Research & Development Expenses	Twelve Months Ended July 31, 2025	281.0 ($0.281B)
Total Operating Expenses	Three Months Ended July 31, 2025	307.3
Financing Costs (Net)	Twelve Months Ended January 31, 2025	198.2
Interest Expense on Debt (Quarterly)	Quarter Ended June 2025	44.9
Long-Term Debt	As at April 30, 2025	2,797.9
Restructuring Costs (Annual)	Twelve Months Ended January 31, 2025	76.8

The cost profile is clearly sensitive to volume, as evidenced by the impact of reduced production on fixed cost absorption.

• Raw material exposure covers about 75% of Cost of Sales.
• The company manages interest rate risk via interest rate cap contracts.
• R&D spending is influenced by the timing of R&D subsidy recognition.
• Promotional intensity directly pressures gross profit margins.

Finance: draft 13-week cash view by Friday.

BRP Inc. (DOOO) - Canvas Business Model: Revenue Streams

You're looking at the core ways BRP Inc. brings in cash, which is the heart of any business model. For the fiscal year ending January 31, 2025, the total top-line number was $7,829.7 million CAD. That total revenue came from a few distinct buckets, which is how BRP structures its sales focus.

Here's the quick math on how those FY2025 revenue streams broke down based on the percentages you have:

Revenue Stream Category	FY2025 Percentage Share	Approximate FY2025 Revenue (CAD)
Sales of Year-Round Products	53%	$4,149.7 million
Sales of Seasonal Products	32%	$2,505.5 million
Parts, Accessories, and Apparel (PA&A) and OEM engine sales	14%	$1,096.2 million

The Year-Round Products segment, which includes things like Side-by-Sides (SSV) and Sea-Doo personal watercraft, was the largest contributor to the $7,829.7 million CAD total for FY2025, accounting for approximately 53% of that figure. That's over four billion dollars flowing from those product lines.

Seasonal Products, which primarily means Snowmobiles, made up the next largest chunk at about 32% of the total FY2025 revenue. Still, you see the impact of seasonality here; a good snow season definitely helps the top line.

The remaining revenue comes from the aftermarket and supporting businesses. Parts, Accessories, and Apparel (PA&A) and OEM engine sales represented roughly 14% of the total FY2025 revenue. This stream is often stickier, as it supports the installed base of vehicles BRP Inc. has sold over the years.

Looking ahead into the next fiscal period, the company showed some solid momentum early on. Revenue from strong Q3 FY2026 was reported at $2.3 billion CAD, definitely a solid rebound compared to the previous year's performance in that quarter. This suggests a shift in market demand or successful inventory management coming through.

You can see the composition of the revenue streams clearly here:

• Sales of Year-Round Products: approx. 53% of FY2025 revenue.
• Sales of Seasonal Products: approx. 32% of FY2025 revenue.
• Parts, Accessories, and Apparel (PA&A) and OEM engine sales: approx. 14% of FY2025 revenue.

The total revenue for FY2025 was $7,829.7 million CAD.

Finance: draft 13-week cash view by Friday.