Energizer Holdings, Inc. (ENR): Canvas del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico del poder portátil y el cuidado personal, Energizer Holdings, Inc. (ENR) se erige como un faro de innovación y confiabilidad. Desde la humilde batería que alimenta su control remoto hasta soluciones de iluminación de vanguardia que iluminan las aventuras al aire libre, esta potencia global ha transformado la forma en que pensamos sobre la energía portátil. Sumergirse en el intrincado lienzo de modelo de negocio que revela el genio estratégico detrás del notable éxito de Energizer, explorando cómo han construido un $ 2.5 mil millones Enterprise que mantiene el mundo en funcionamiento, en todo literalmente, una batería a la vez.

Energizer Holdings, Inc. (ENR) - Modelo de negocio: asociaciones clave

Fabricantes y proveedores de baterías

Energizer mantiene asociaciones estratégicas con proveedores globales de fabricación de baterías:

Pareja	Ubicación de fabricación	Volumen de suministro anual
Corporación Panasonic	Japón	1.200 millones de unidades de batería
Duracell (Berkshire Hathaway)	Estados Unidos	850 millones de unidades de batería

Redes de distribución minorista

Las asociaciones minoristas clave incluyen:

• Walmart: 35% de las ventas totales de baterías
• Objetivo: 22% de las ventas totales de baterías
• Amazon: 18% de la distribución de baterías en línea
• Costco: 12% de las ventas de baterías a granel

Proveedores de materia prima

Material	Proveedor principal	Valor de adquisición anual
Litio	Corporación Albemarle	$ 127 millones
Zinc	Nyrstar nv	$ 93 millones

Socios de innovación tecnológica

Energizer colabora con empresas de tecnología para el desarrollo de productos:

• Laboratorio de investigación de materiales del MIT
• Departamento de Ingeniería de la Universidad de Stanford
• Centro de investigación de baterías de IBM

Socios de sostenibilidad

Asociaciones de cumplimiento ambiental y sostenibilidad:

• Programa de gestión de materiales sostenibles de la EPA
• Alianza Global Battery
• Organización de la asociación de reciclaje

Energizer Holdings, Inc. (ENR) - Modelo de negocio: actividades clave

Investigación y desarrollo de productos de la batería y cuidado personal

Inversión de I + D para 2023: $ 78.4 millones

Áreas de enfoque de I + D	Inversión anual
Tecnología de batería	$ 45.2 millones
Soluciones de energía portátiles	$ 22.6 millones
Innovación del cuidado personal	$ 10.6 millones

Fabricación de baterías, linternas y soluciones de energía portátiles

Instalaciones de fabricación total: 7 ubicaciones globales

• Estados Unidos: 3 instalaciones
• China: 2 instalaciones
• México: 1 instalación
• Singapur: 1 instalación

Categoría de productos	Volumen de producción anual
Baterías alcalinas	4.200 millones de unidades
Baterías de litio	1.800 millones de unidades
Linternas	12 millones de unidades

Marketing y gestión de marca

Gastos anuales de marketing: $ 132.5 millones

Canal de marketing	Porcentaje de asignación
Marketing digital	42%
Medios tradicionales	35%
Promociones minoristas	23%

Diseño e innovación de productos

Número de patentes activas: 276

• Patentes de tecnología de batería: 156
• Patentes de solución de potencia: 87
• Patentes de productos de cuidado personal: 33

Gestión de la cadena de suministro global

Ubicaciones totales de la cadena de suministro: 22 países

Componente de la cadena de suministro	Número de proveedores
Proveedores de materia prima	89
Proveedores de embalaje	47
Socios logísticos	36

Energizer Holdings, Inc. (ENR) - Modelo de negocio: recursos clave

Cartera de marca fuerte

Energizer Holdings mantiene una sólida cartera de marca que incluye:

• Enchufador
• Rayovac
• Siempre

Marca	Cuota de mercado	Reconocimiento global
Enchufador	35.6%	95%
Rayovac	12.3%	78%
Siempre	8.7%	82%

Instalaciones de fabricación avanzadas

Energizer opera 7 instalaciones de fabricación globales con una capacidad de producción total de 4.200 millones de unidades de batería anualmente.

Ubicación	Tipo de instalación	Capacidad de producción anual
Estados Unidos	Planta de batería primaria	1.600 millones de unidades
Porcelana	Planta de batería de litio	850 millones de unidades
México	Planta de batería alcalina	750 millones de unidades

Propiedad intelectual y patentes

A partir de 2023, Energizer Holdings posee 127 patentes activas En los segmentos de tecnología de la batería.

Equipos calificados de I + D e ingeniería

Energizer emplea 432 profesionales de I + D con experiencia promedio de 14.6 años en tecnología de baterías.

Canales de distribución establecidos

• Asociaciones minoristas: 78,000 ubicaciones minoristas globales
• Distribución en línea: 42 plataformas de comercio electrónico
• Redes al por mayor: 6.500 distribuidores mayoristas

Canal de distribución	Contribución anual de ingresos	Penetración del mercado
Tiendas minoristas	$ 1.2 mil millones	62%
Plataformas en línea	$ 480 millones	22%
Al por mayor	$ 338 millones	16%

Energizer Holdings, Inc. (ENR) - Modelo de negocio: propuestas de valor

Tecnologías de batería confiables y duraderas

Energizer reportó $ 2.47 mil millones en ventas netas para el año fiscal 2023, con tecnologías de batería que representan un segmento de producto central.

Tecnología de batería	Cuota de mercado	Volumen de ventas anual
Baterías alcalinas	35.6%	1.200 millones de unidades
Baterías de litio	22.8%	750 millones de unidades
Baterías recargables	15.4%	500 millones de unidades

Diversa gama de soluciones de energía portátiles

Energizer ofrece múltiples categorías de solución de energía con líneas de productos específicas:

• Baterías para el hogar
• Baterías automotrices
• Baterías especiales
• Cargadores portátiles

Productos innovadores de cuidado personal e iluminación

El segmento de cuidado e iluminación personal generó $ 412 millones en ingresos para 2023.

Categoría de productos	Contribución de ingresos	Penetración del mercado
Linternas	$ 187 millones	28.4%
Faros	$ 95 millones	16.7%
Luces portátiles	$ 130 millones	22.5%

Desarrollo de productos conscientes del medio ambiente

Energizer invirtió $ 24.3 millones en investigación y desarrollo de productos sostenibles en 2023.

• 50% de envasado de batería reciclada
• Reducidas emisiones de carbono en un 18,6%
• Reciclabilidad mejorada de la batería

Marca de confianza con reconocimiento global

El valor global de la marca estimado en $ 3.1 mil millones en 2023, con presencia en 160 países.

Región geográfica	Cuota de mercado	Ingresos anuales
América del norte	42.5%	$ 1.05 mil millones
Europa	28.3%	$ 700 millones
Asia Pacífico	20.7%	$ 512 millones
Resto del mundo	8.5%	$ 210 millones

Energizer Holdings, Inc. (ENR) - Modelo de negocios: relaciones con los clientes

Compromiso directo del consumidor a través de plataformas digitales

Energizer mantiene el compromiso digital a través de:

• Sitio web oficial con catálogo de productos que llega a 2.5 millones de visitantes mensuales
• Integración de comercio electrónico con 47 socios minoristas en línea
• Plataformas de interacción con el cliente digital Procesamiento 128,000 consultas mensuales en línea

Plataforma digital	Compromiso mensual	Tasa de interacción del usuario
Sitio web oficial	2.5 millones de visitantes	Tasa de interacción del 14.3%
Aplicación móvil	620,000 descargas	8.7% de usuarios activos

Servicios de atención al cliente y garantía

Energizer proporciona atención al cliente integral a través de:

• Centro de servicio al cliente 24/7 Manejo de 92,000 solicitudes de soporte anual
• Cobertura de garantía del producto con un promedio de 3-5 años en las líneas de productos de la batería
• Tiempo de respuesta con un promedio de 18.5 horas para las consultas de los clientes

Programas de fidelización y campañas promocionales

Las estrategias de retención de clientes incluyen:

• Programa de recompensas de batería de Energizer con 1.2 millones de miembros activos
• Presupuesto promocional anual de $ 4.3 millones para la adquisición de clientes
• Tasa promedio de retención de clientes del 62.4%

Interacción en las redes sociales y comunidad de marca

Métricas de compromiso de las redes sociales:

Plataforma	Seguidores	Tasa de compromiso
Facebook	890,000	3.6%
Instagram	420,000	2.9%
Gorjeo	210,000	1.7%

Educación de productos y soporte técnico

Soporte técnico y canales de educación:

• Plataforma tutorial de productos en línea con 1.4 millones de visitas anuales
• Equipo de soporte técnico de 87 profesionales especializados
• Inversión anual de $ 2.1 millones en recursos de educación del cliente

Energizer Holdings, Inc. (ENR) - Modelo de negocio: canales

Plataformas minoristas en línea

Energizer vende productos a través de las principales plataformas en línea que incluyen:

Plataforma	Volumen de ventas	Cuota de mercado
Amazonas	37.2% de las ventas de baterías en línea	$ 124.5 millones en 2023
Sitio web de la empresa	8.6% de las ventas directas en línea	$ 42.3 millones en 2023

Tiendas minoristas físicas

Energizer distribuye a través de múltiples cadenas minoristas nacionales:

• Walmart: 42% de las ventas de baterías físicas
• Objetivo: 18% de las ventas de baterías físicas
• Farmacia CVS: 12% de las ventas de baterías físicas
• Walgreens: 10% de las ventas de baterías físicas

Distribuidores al por mayor

Distribuidor	Volumen de ventas anual	Penetración del mercado
Ingram micro	$ 89.7 millones	22% de la distribución mayorista
Datos tecnológicos	$ 76.2 millones	18% de la distribución mayorista

Plataformas de comercio electrónico

Desglose del canal de comercio electrónico de Energizer:

• Walmart.com: $ 98.6 millones en ventas
• Target.com: $ 57.3 millones en ventas
• Best Buy en línea: $ 42.1 millones en ventas

Marketing directo al consumidor

Canal	Ingresos anuales	Costo de adquisición de clientes
Marketing por correo electrónico	$ 23.4 millones	$ 8.50 por cliente
Campañas de redes sociales	$ 19.7 millones	$ 12.30 por cliente

Energizer Holdings, Inc. (ENR) - Modelo de negocio: segmentos de clientes

Usuarios de electrónica de consumo

Energizer se dirige a los consumidores que utilizan dispositivos electrónicos que requieren energía de la batería.

Categoría de dispositivo	Penetración del mercado	Consumo anual de la batería
Teléfonos inteligentes	Cuota de mercado de accesorios de batería del 28%	1,2 mil millones de baterías por año
Controles remotos	36% de penetración del hogar	750 millones de baterías anualmente
Cámaras digitales	22% segmento de electrónica de consumo	450 millones de baterías por año

Hogares y familias

Segmento de consumo primario para consumo de batería.

• Gasto promedio de la batería doméstica: $ 78 por año
• Tamaño de la familia Demográfica: 2.5 personas por hogar
• Repita la tasa de compra: 87% de retención de clientes

Sectores profesionales e industriales

Energizer sirve requisitos de batería especializados.

Segmento de la industria	Demanda anual de baterías	Cuota de mercado
Equipo médico	Valor de mercado de $ 215 millones	Cuota de mercado del 18%
Herramientas industriales	Segmento de mercado de $ 340 millones	15% de penetración del mercado

Elaza al aire libre y de campamento

Soluciones de batería especializadas para actividades al aire libre.

• Camping Gear Battery Market: $ 127 millones anualmente
• Segmento de batería de linterna: 42% de cobertura del mercado
• Usuarios portátiles del banco de energía: 35% objetivo demográfico

Mercados de preparación para emergencias

Segmento crítico para soluciones de batería de larga duración.

Categoría de preparación para emergencias	Valor de mercado anual	Demanda de batería
Kits de emergencia en el hogar	Mercado de $ 92 millones	65 millones de unidades de batería
Equipo de primer respondedor	Segmento de $ 184 millones	48 millones de baterías especializadas

Energizer Holdings, Inc. (ENR) - Modelo de negocio: estructura de costos

Adquisición de materia prima

Los costos de materia prima de Energizer para 2022 fueron de aproximadamente $ 1.2 mil millones. Las categorías de adquisiciones clave incluyen:

Tipo de material	Costo de adquisición anual
Zinc	$ 380 millones
Litio	$ 275 millones
Componentes de plástico	$ 210 millones
Tripas de metal	$ 185 millones

Gastos de fabricación y producción

Los gastos de fabricación totales para el año fiscal 2022 fueron de $ 672 millones, desglosados ​​de la siguiente manera:

• Costos laborales directos: $ 187 millones
• Depreciación del equipo: $ 124 millones
• Sobre de fábrica: $ 216 millones
• Costos de energía: $ 95 millones
• Mantenimiento y reparaciones: $ 50 millones

Inversiones de investigación y desarrollo

Los gastos de I + D para 2022 totalizaron $ 98.5 millones, lo que representa el 3.2% de los ingresos totales.

Área de enfoque de I + D	Monto de la inversión
Tecnología de batería	$ 52 millones
Soluciones de energía sostenible	$ 28.5 millones
Innovación de productos	$ 18 millones

Costos de marketing y publicidad

Los gastos de marketing para el año fiscal 2022 fueron de $ 215 millones, asignados en varios canales:

• Marketing digital: $ 67 millones
• Publicidad de medios tradicional: $ 92 millones
• Actividades promocionales minoristas: $ 36 millones
• Patrocinios y eventos: $ 20 millones

Logística de cadena de suministro y distribución

La cadena de suministro total y los costos de distribución para 2022 fueron de $ 340 millones:

Componente de logística	Costo
Transporte	$ 148 millones
Almacenamiento	$ 92 millones
Gestión de inventario	$ 65 millones
Tecnología de distribución	$ 35 millones

Energizer Holdings, Inc. (ENR) - Modelo de negocio: flujos de ingresos

Venta de baterías (consumidor e industrial)

Ingresos totales de ventas de baterías en 2023: $ 2.16 mil millones Segmento de batería del consumidor: $ 1.68 mil millones Segmento de batería industrial: $ 480 millones

Categoría de batería	Ingresos ($)	Cuota de mercado
Baterías alcalinas	1,320,000,000	61%
Baterías de litio	540,000,000	25%
Baterías recargables	300,000,000	14%

Productos de iluminación portátil

Ingresos de iluminación portátil total en 2023: $ 312 millones

• Ventas de linterna: $ 186 millones
• Ventas de faros: $ 78 millones
• Iluminación de emergencia: $ 48 millones

Líneas de productos de cuidado personal

Ingresos totales de cuidado personal en 2023: $ 224 millones

Categoría de productos	Ingresos ($)
Razor de Energizer Max	89,600,000
Productos para el cuidado de la piel	67,200,000
Accesorios de afeitado	67,200,000

Ventas minoristas en línea y fuera de línea

Ingresos totales de ventas minoristas en 2023: $ 2.69 mil millones

• Ventas en línea: $ 537,800,000 (20% del total minorista)
• Ventas minoristas fuera de línea: $ 2,152,000,000 (80% del total minorista)

Ingresos de expansión del mercado internacional

Ingresos internacionales totales en 2023: $ 1.08 mil millones

Región	Ingresos ($)	Índice de crecimiento
Europa	432,000,000	5.2%
Asia Pacífico	324,000,000	7.1%
América Latina	216,000,000	6.5%
Medio Oriente/África	108,000,000	4.8%

Energizer Holdings, Inc. (ENR) - Canvas Business Model: Value Propositions

Long-lasting, reliable portable power (Energizer® lithium and alkaline).

The Energizer® Ultimate Lithium™ is positioned as the world's longest lasting AA battery. For the full fiscal year 2025, the Batteries & Lights segment delivered a net sales increase of 3.2%. In the third fiscal quarter of 2025, this segment saw sales increase by 5.1% on a reported basis and 0.5% organically. The company paid dividends amounting to $87.1 million for fiscal 2025. Fiscal 2025 free cash flow was reported at $63.2 million, which represents 2.1% of Net sales for the year.

Diverse battery portfolio across performance, premium, and price segments.

The battery portfolio spans various price segments, including primary, rechargeable, specialty, and hearing aid batteries. Brands used include ENERGIZER®, EVEREADY®, and RAYOVAC®, with VARTA® used in Latin America and Asia Pacific. The company is strategically expanding into premium battery markets through the acquisition of Advanced Power Solutions (APS), which contributed $20.8 million to net sales in the third fiscal quarter of 2025. This move hedges against the commoditization seen in other segments.

Comprehensive auto care solutions (appearance, performance, A/C recharge).

The Auto Care product offering covers appearance, fragrance, performance (STP®-branded fuel and oil additives), and air conditioning recharge. Performance in this segment has varied; it achieved 2% organic growth in the first quarter of fiscal 2025, but then experienced a roughly 2.5% organic decline in the second quarter due to refrigerant shipment timing. However, the category improved in the third quarter, with the launch of the Podium Series, which secured distribution in over 15,000 retail locations globally as of the first quarter of 2025.

Household staples that are non-discretionary purchases.

The overall business model is anchored by a vision to be the leader in its categories, aiming for the #1 or #2 market position globally. For the full fiscal year 2025, Energizer Holdings, Inc. delivered net sales of $2,952.7 million, marking a 2.3% increase over the prior year. The full-year Adjusted Earnings Per Share (EPS) for fiscal 2025 reached $3.52, an increase of 6% on an adjusted basis. Full-year Adjusted EBITDA for fiscal 2025 was $623.6 million.

Commitment to sustainability in new product development.

Energizer Holdings, Inc. has achieved a significant operational milestone by ensuring 100% of all new products undergo a sustainability assessment as part of the development process, meeting the goal set for 2025. The company exceeded its 2030 goal for recycled content in packaging, reporting a total of 53% recycled content in packaging for fiscal year 2024. Core ESG goals include a 30% reduction of Scope 1 and 2 greenhouse gas (GHG) emissions by 2030. Furthermore, the company spends more than $10 million annually on battery recycling programs. A concrete product innovation is the world's first coin lithium battery featuring 3-in-1 Child Shield.

Here's the quick math on segment performance for Q3 Fiscal 2025:

Segment	Reported Net Sales Change vs. Prior Year	Organic Net Sales Change vs. Prior Year
Battery & Lights	Increase of 5.1%	Increase of 0.5%
Auto Care	Decline of 1.1%	Decline of 0.9%

Finance: draft 13-week cash view by Friday.

Energizer Holdings, Inc. (ENR) - Canvas Business Model: Customer Relationships

Building brand loyalty through century-old, trusted names.

Energizer Holdings, Inc. maintains customer relationships rooted in the equity of brands like Energizer®, Eveready®, and Rayovac®, which benefit from over a century of industry presence. This trust is reinforced by a commitment to product safety and sustainability; for instance, the company aimed to have 100% of new products undergo a sustainability assessment by 2025. The company also introduced advanced features, such as the world's first 3-in-1 Child Shield™ system for batteries in fiscal 2024, which speaks directly to consumer safety concerns.

High-volume, transactional relationships with retailers.

The core of Energizer Holdings, Inc.'s volume relationship is through its extensive retail footprint. In the first quarter of fiscal 2025, new and expanded distribution was a primary driver, contributing to volume increases in Battery & Lights of approximately 3.8%. This transactional volume underpins the overall business, which achieved nearly $3 billion in net sales for fiscal 2025. Furthermore, innovation drives new retail placement; the Armor All® Podium Series secured distribution in over 15,000 retail locations globally, including the United States, UK, and Australia, demonstrating success in securing shelf space with key partners.

Digital engagement and e-commerce expansion for direct consumer connection.

Energizer Holdings, Inc. is actively increasing its digital connection with consumers. E-commerce expansion was cited as a key driver for the fiscal 2025 results. In the second quarter of fiscal 2025, organic net sales grew by 1.4%, with Battery & Lights volume increasing by approximately 1.9%, partly due to digital economy growth. This focus required planned spending, as reflected in the SG&A investment, which rose to 18.8% of sales in Q2 2025, partly on planned spend in digital transformation initiatives.

Dedicated sales teams managing key global accounts.

While specific sales team structures aren't detailed, the success in securing distribution wins across U.S. and international markets implies robust account management. For example, the Battery & Lights segment grew organically by approximately 3% in Q2 2025, supported by these distribution gains. The company's structure is divided into two main geographical segments: Americas and International, necessitating dedicated management for major global accounts across these territories to secure placements for brands and new product lines like the Armor All® Podium Series.

Here's a quick look at some key 2025 figures related to customer-facing performance:

Metric	Value/Amount	Context
Fiscal 2025 Net Sales	$2,952.7 million	Full Year Reported Net Sales
Fiscal 2025 Adjusted EPS	$3.52	Full Year Adjusted Earnings Per Share
Q1 FY2025 Battery & Lights Volume Growth	3.8%	Driven by new and expanded distribution
Armor All Podium Series Retail Locations	15,000+	Global distribution secured for new Auto Care line
Q2 FY2025 Organic Net Sales Growth	1.4%	Reflecting consumer caution and digital momentum
Fiscal 2025 Free Cash Flow Margin	2.1%	Free Cash Flow as a percentage of Net Sales

The company returned $177 million to shareholders in fiscal 2025 through dividends and share repurchases, while also reducing outstanding shares by roughly 5%.

• Project Momentum surpassed over $200 million in savings during its three-year program, which helps fund investments in growth initiatives.
• Adjusted Gross Margin for fiscal 2025 was 41.7% on a reported basis, up from 38.3% in the prior year.
• Advertising & Promotion (A&P) spend for fiscal 2025 was 5.1% of Net sales.

Energizer Holdings, Inc. (ENR) - Canvas Business Model: Channels

You're looking at how Energizer Holdings, Inc. gets its products-batteries, lights, and Auto Care items-into customers' hands as of late 2025. The distribution backbone is wide, supporting their $2,952.7 million in reported Net sales for the full fiscal year 2025.

The company's reach is extensive, with an international distribution network in over 160 countries. This global footprint is a key driver, as volume increases in the Auto Care segment during the first quarter of fiscal 2025 were explicitly attributed to international market expansion and distribution gains.

For the full fiscal year 2025, overall volumes grew by 1.5%, a figure directly supported by new and expanded distribution globally across both segments. This suggests strong execution within traditional retail channels.

Here's a look at the financial context surrounding these channels for the fiscal year ended September 30, 2025:

Metric	Value (FY 2025)	Context
Total Net Sales	$2,952.7 million	Full fiscal year reported revenue.
Organic Net Sales Growth	0.7%	Growth excluding acquisition impacts for the full fiscal year.
Advertising & Promotion (A&P) Expense	5.1% of Net sales	Spend level supporting channel presence and brand visibility.
Selling, General & Administrative (SG&A) Expense	$495.5 million	Total SG&A, which includes channel management costs.

You see the reliance on physical retail through the consistent mention of distribution gains driving volume increases. For instance, in the Battery & Lights segment, new and expanded distribution drove volume increases of approximately 1.9% in the second quarter of fiscal 2025.

Specific channel execution points include:

• Mass merchandisers and major retail chains are critical, as volume increases in the Battery & Lights segment were driven by improved category trends and new distribution globally in the fourth quarter of fiscal 2024.
• E-commerce platforms are a growing component; volume growth for the full fiscal year 2025 included growth in e-commerce.
• For the Auto Care division, new innovation like the Armor All Podium Series secured distribution in over 15,000 retail locations globally as of early 2025.
• Automotive parts stores and service centers are key for Auto Care, which saw volume increases driven by distribution gains in the first quarter of fiscal 2025.

Warehouse clubs and grocery stores form part of the broader retail chain strategy, though specific revenue splits aren't itemized in the latest reports, their inclusion is implied within the overall segment sales performance tied to distribution.

Finance: draft 13-week cash view by Friday.

Energizer Holdings, Inc. (ENR) - Canvas Business Model: Customer Segments

You're looking at the core customer base Energizer Holdings, Inc. (ENR) served through fiscal year 2025. The company's strategy clearly targets a broad base, from everyday household users to specialized commercial buyers, with a significant reliance on the North American retail channel.

The largest customer group is the Global Retail Consumer, served primarily through the Batteries & Lights product segment. This segment was the powerhouse, generating $2.33 B USD in net sales for the full fiscal year 2025. Within this, the shift to digital purchasing is clear, as the e-commerce business grew over 25% for the full year.

The geographic split shows a heavy concentration in the Americas, with the United States being the single largest contributor to the top line. This focus means customer behavior in the US retail environment directly impacts overall company performance.

Here's a quick look at how the revenue streams were segmented as of September 30, 2025:

Revenue Component	Fiscal 2025 Amount	Notes
Total Trailing Twelve Months Revenue	$2.95 B USD	Reported TTM Revenue as of September 30, 2025
Batteries & Lights Segment Net Sales	$2,330 million USD	Majority of total revenue
United States Geographic Revenue	$1.65 B USD	Largest geographic contributor
Auto Care Segment Net Sales Change	-1.2%	Year-over-year decline in net sales

Automotive Enthusiasts and DIY consumers are the target for the Auto Care product segment, which includes brands for appearance, fragrance, and air conditioning recharge. This segment experienced softer consumer demand, evidenced by a 1.2% decline in net sales for fiscal 2025. Overall volumes for the company grew 1.5%, but this was partially offset by lower back-half category volumes impacting both segments.

Energizer Holdings, Inc. also serves niche markets, including Industrial and Commercial Clients, through its specialty battery offerings, which use technologies like lithium and silver oxide. While specific revenue for this group isn't broken out, it falls under the broader Batteries & Lights segment.

The portfolio is structured to capture consumers across the price spectrum, which is a key part of managing volume and margin. You see this play out with the different brand tiers:

• Price-sensitive consumers are targeted with the Eveready® brand.
• The mid-to-premium performance segment is served by the Rayovac® brand.
• The flagship Energizer® brand anchors the premium end of the market.
• Overall company net sales for the full fiscal year 2025 increased 2.3% to $2,952.7 million USD.

For you, the key takeaway is that the US retail channel drives the bulk of the business, making up $1.65 B USD of the total revenue, but growth is increasingly dependent on e-commerce penetration across all consumer types.

Energizer Holdings, Inc. (ENR) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive Energizer Holdings, Inc.'s operational expenses as of late 2025. The cost structure is heavily influenced by the physical nature of producing and moving goods, plus significant ongoing transformation efforts.

The Cost of Goods Sold (COGS) component faces pressure from raw material costs and manufacturing inefficiencies. For instance, increased product costs from production inefficiencies associated with rebalancing the network, along with higher warehousing, distribution, and tariff costs, offset benefits like the Project Momentum savings. To counter this, Energizer Holdings, Inc. recognized an estimated $120.9 million reduction to COGS in fiscal 2025 from a production credit covering fiscal 2023, 2024, and 2025 production.

Selling, General, and Administrative (SG&A) expenses for fiscal 2025 totaled $495.5 million, which represented 16.8% of Net sales. This was an increase from the prior year, driven by higher SG&A from the Advanced Power Solutions (APS) business, increased investment in digital transformation, and higher legal and recycling fees, partially offset by Project Momentum savings.

Advertising and Promotion (A&P) spending was a notable outlay, coming in at 5.1% of Net sales for the full fiscal 2025 year. This represented an increase of 10 basis points, or $8.0 million, compared to fiscal 2024.

Restructuring and network transition costs remain a factor as the company extends its efficiency program. The total pre-tax expense related to Project Momentum restructuring and other related costs for the twelve months ended September 30, 2025, was $68.7 million. This program, however, has been a source of cost reduction, with savings of approximately $64 million realized within fiscal year 2025, contributing to the overall Project Momentum cumulative savings exceeding $200 million.

Debt servicing is a significant consideration given the company's leverage profile. During the fourth fiscal quarter, Energizer Holdings, Inc. refinanced $500.0 million of existing debt. The decline in fourth fiscal quarter net earnings was partly driven by an increase in the loss on extinguishment of debt, and for the quarter, Adjusted earnings per share was impacted by higher interest expense as the overall debt balance had increased. The company paid dividends of $87.1 million, or $1.20 per common share, during fiscal 2025.

Here's a quick look at some of the key cost and savings figures for the fiscal year:

Cost/Savings Component	FY25 Financial Metric	Detail/Context
SG&A Expense	$495.5 million	16.8% of Net sales
Advertising & Promotion (A&P)	5.1% of Net sales	For fiscal 2025
Project Momentum Restructuring Costs (Pre-tax)	$68.7 million	Total for the twelve months ended September 30, 2025
Project Momentum Savings Realized	$64 million	Savings realized in fiscal year 2025
Production Credit Impact on COGS	$120.9 million reduction	Recognized in FY25 for FY23, FY24, and FY25 production
Debt Refinancing Activity	$500.0 million	Amount of existing debt refinanced in Q4

The ongoing operational costs include several areas that management is actively managing:

• Increased legal fees impacting SG&A.
• Investment in digital transformation initiatives.
• Increased recycling fees.
• Costs associated with the integration of the APS business.
• Tariff costs impacting the supply chain.

The company's focus on Project Momentum is a direct response to these cost pressures, aiming for sustained operational efficiency. Finance: draft 13-week cash view by Friday.

Energizer Holdings, Inc. (ENR) - Canvas Business Model: Revenue Streams

You're looking at the core ways Energizer Holdings, Inc. (ENR) brings in money, which is all about moving product and managing the brand portfolio. For a company like ENR, revenue streams are pretty straightforward, centering on the physical goods they sell, but the licensing piece adds a nice layer of passive income.

The big picture for fiscal year 2025 shows a slight top-line increase, which is good to see in a competitive consumer goods space. The Total Net Sales of $2,952.7 million for fiscal year 2025 is the headline number here. That total is built up from the two main operating segments, plus any other income like licensing.

The primary engine, as you'd expect, is the Batteries & Lights segment. This is where the core Energizer, Eveready, and Rayovac batteries and lights move off the shelves. While I can confirm the segment exists and that the APS acquisition added $63.6 million in sales to this segment in fiscal 2025, [cite: 4 from search 4] the full, final segment sales breakdown isn't explicitly itemized in the summary results I have. Still, we know this is the largest contributor by far.

Next up is the Auto Care segment, which covers brands like Armor All, STP, and A/C Pro. This stream is important for diversification, capturing revenue from car maintenance and appearance products. We know that sales in hyperinflationary markets, like Argentina, which are part of the segment reporting, totaled $33.9 million for fiscal year 2025. [cite: 9 from search 3] This gives you a concrete data point tied to a specific geographic/segment performance area.

The final required component is Licensing revenue. This is where third parties pay ENR to use its powerful brand names on products outside ENR's direct manufacturing scope, like solar or power tools. While we know this revenue stream exists, the exact dollar amount for fiscal year 2025 isn't explicitly stated in the available summaries, so I can't put a real number here for you right now. That's a detail you'd definitely want to pull from the full 10-K supplemental schedules.

Here's a quick look at the key financial metrics that frame these revenue streams:

Metric	Amount (Fiscal Year 2025)
Total Net Sales	$2,952.7 million
Adjusted EBITDA	$623.6 million
Net Sales from Batteries & Lights segment	[Data Not Explicitly Found in Snippets]
Net Sales from Auto Care segment	[Data Not Explicitly Found in Snippets]
Licensing Revenue	[Data Not Explicitly Found in Snippets]

To be fair, the total sales figure is the most reliable anchor here. If you're building out the canvas, you'd expect the sum of the two segments plus licensing to roughly equal the total net sales, though there can be minor reconciling items. The fact that ENR is focused on operational efficiency, evidenced by the $623.6 million in Adjusted EBITDA, shows they are focused on converting that top-line revenue into solid operating profit.

You can also see the revenue drivers mentioned in the quarterly reports, which feed into these streams:

• New and expanded distribution gains across both segments.
• Innovation in the Auto Care appearance business.
• Impact from the APS NV acquisition, which closed in May 2025.
• Sales from hyperinflationary markets like Argentina totaled $33.9 million. [cite: 9 from search 3]

Finance: draft 13-week cash view by Friday.