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Energizer Holdings, Inc. (ENR): Business Model Canvas |
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Energizer Holdings, Inc. (ENR) Bundle
In der dynamischen Welt der tragbaren Stromversorgung und Körperpflege gilt Energizer Holdings, Inc. (ENR) als Leuchtturm für Innovation und Zuverlässigkeit. Von der bescheidenen Batterie, die Ihre Fernbedienung mit Strom versorgt, bis hin zu hochmodernen Beleuchtungslösungen, die Outdoor-Abenteuer beleuchten, hat dieses globale Kraftpaket unsere Einstellung zu tragbarer Energie verändert. Tauchen Sie ein in das komplexe Business Model Canvas, das die strategische Genialität hinter dem bemerkenswerten Erfolg von Energizer offenbart, und erkunden Sie, wie sie ein aufgebaut haben 2,5 Milliarden US-Dollar Ein Unternehmen, das die Welt – im wahrsten Sinne des Wortes – Batterie für Batterie am Laufen hält.
Energizer Holdings, Inc. (ENR) – Geschäftsmodell: Wichtige Partnerschaften
Batteriehersteller und -lieferanten
Energizer unterhält strategische Partnerschaften mit globalen Batterieherstellern:
| Partner | Produktionsstandort | Jährliches Liefervolumen |
|---|---|---|
| Panasonic Corporation | Japan | 1,2 Milliarden Batterieeinheiten |
| Duracell (Berkshire Hathaway) | Vereinigte Staaten | 850 Millionen Batterieeinheiten |
Einzelhandelsvertriebsnetze
Zu den wichtigsten Einzelhandelspartnerschaften gehören:
- Walmart: 35 % des gesamten Batterieumsatzes
- Ziel: 22 % des gesamten Batterieumsatzes
- Amazon: 18 % des Online-Batterievertriebs
- Costco: 12 % des Massenumsatzes mit Batterien
Rohstofflieferanten
| Material | Hauptlieferant | Jährlicher Beschaffungswert |
|---|---|---|
| Lithium | Albemarle Corporation | 127 Millionen Dollar |
| Zink | Nyrstar NV | 93 Millionen Dollar |
Technologieinnovationspartner
Energizer arbeitet bei der Produktentwicklung mit Technologieunternehmen zusammen:
- MIT Materialforschungslabor
- Ingenieurabteilung der Stanford University
- IBM Batterieforschungszentrum
Nachhaltigkeitspartner
Umweltkonformität und Nachhaltigkeitspartnerschaften:
- EPA-Programm für nachhaltiges Materialmanagement
- Globale Batterieallianz
- Recycling-Partnerschaftsorganisation
Energizer Holdings, Inc. (ENR) – Geschäftsmodell: Hauptaktivitäten
Forschung und Entwicklung für Batterien und Körperpflegeprodukte
F&E-Investitionen für 2023: 78,4 Millionen US-Dollar
| F&E-Schwerpunktbereiche | Jährliche Investition |
|---|---|
| Batterietechnologie | 45,2 Millionen US-Dollar |
| Tragbare Stromversorgungslösungen | 22,6 Millionen US-Dollar |
| Innovation in der Körperpflege | 10,6 Millionen US-Dollar |
Herstellung von Batterien, Taschenlampen und tragbaren Stromversorgungslösungen
Gesamte Produktionsanlagen: 7 globale Standorte
- Vereinigte Staaten: 3 Einrichtungen
- China: 2 Einrichtungen
- Mexiko: 1 Einrichtung
- Singapur: 1 Einrichtung
| Produktkategorie | Jährliches Produktionsvolumen |
|---|---|
| Alkalibatterien | 4,2 Milliarden Einheiten |
| Lithiumbatterien | 1,8 Milliarden Einheiten |
| Taschenlampen | 12 Millionen Einheiten |
Marketing und Markenmanagement
Jährliche Marketingausgaben: 132,5 Millionen US-Dollar
| Marketingkanal | Zuteilungsprozentsatz |
|---|---|
| Digitales Marketing | 42% |
| Traditionelle Medien | 35% |
| Einzelhandelsaktionen | 23% |
Produktdesign und Innovation
Anzahl aktiver Patente: 276
- Patente für Batterietechnologie: 156
- Patente für Energielösungen: 87
- Patente für Körperpflegeprodukte: 33
Globales Supply Chain Management
Gesamte Lieferkettenstandorte: 22 Länder
| Supply-Chain-Komponente | Anzahl der Lieferanten |
|---|---|
| Rohstofflieferanten | 89 |
| Verpackungslieferanten | 47 |
| Logistikpartner | 36 |
Energizer Holdings, Inc. (ENR) – Geschäftsmodell: Schlüsselressourcen
Starkes Markenportfolio
Energizer Holdings verfügt über ein robustes Markenportfolio, darunter:
- Energiespender
- Rayovac
- Schon immer
| Marke | Marktanteil | Globale Anerkennung |
|---|---|---|
| Energiespender | 35.6% | 95% |
| Rayovac | 12.3% | 78% |
| Schon immer | 8.7% | 82% |
Fortschrittliche Produktionsanlagen
Energizer betreibt sieben globale Produktionsstätten mit einer Gesamtproduktionskapazität von 4,2 Milliarden Batterieeinheiten pro Jahr.
| Standort | Einrichtungstyp | Jährliche Produktionskapazität |
|---|---|---|
| Vereinigte Staaten | Primärbatterieanlage | 1,6 Milliarden Einheiten |
| China | Lithium-Batterie-Anlage | 850 Millionen Einheiten |
| Mexiko | Alkalibatterieanlage | 750 Millionen Einheiten |
Geistiges Eigentum und Patente
Ab 2023 hält Energizer Holdings 127 aktive Patente in allen Segmenten der Batterietechnologie.
Kompetente F&E- und Engineering-Teams
Energizer beschäftigt 432 F&E-Experten mit durchschnittlicher Erfahrung von 14,6 Jahren in der Batterietechnik.
Etablierte Vertriebskanäle
- Einzelhandelspartnerschaften: 78.000 globale Einzelhandelsstandorte
- Online-Vertrieb: 42 E-Commerce-Plattformen
- Großhandelsnetzwerke: 6.500 Großhändler
| Vertriebskanal | Jährlicher Umsatzbeitrag | Marktdurchdringung |
|---|---|---|
| Einzelhandelsgeschäfte | 1,2 Milliarden US-Dollar | 62% |
| Online-Plattformen | 480 Millionen Dollar | 22% |
| Großhandel | 338 Millionen Dollar | 16% |
Energizer Holdings, Inc. (ENR) – Geschäftsmodell: Wertversprechen
Zuverlässige und langlebige Batterietechnologien
Energizer meldete für das Geschäftsjahr 2023 einen Nettoumsatz von 2,47 Milliarden US-Dollar, wobei Batterietechnologien ein Kernproduktsegment darstellen.
| Batterietechnologie | Marktanteil | Jährliches Verkaufsvolumen |
|---|---|---|
| Alkalibatterien | 35.6% | 1,2 Milliarden Einheiten |
| Lithiumbatterien | 22.8% | 750 Millionen Einheiten |
| Wiederaufladbare Batterien | 15.4% | 500 Millionen Einheiten |
Vielfältiges Angebot an tragbaren Stromversorgungslösungen
Energizer bietet mehrere Kategorien von Energielösungen mit spezifischen Produktlinien:
- Haushaltsbatterien
- Autobatterien
- Spezialbatterien
- Tragbare Ladegeräte
Innovative Körperpflege- und Beleuchtungsprodukte
Das Segment Körperpflege und Beleuchtung erwirtschaftete im Jahr 2023 einen Umsatz von 412 Millionen US-Dollar.
| Produktkategorie | Umsatzbeitrag | Marktdurchdringung |
|---|---|---|
| Taschenlampen | 187 Millionen Dollar | 28.4% |
| Scheinwerfer | 95 Millionen Dollar | 16.7% |
| Tragbare Leuchten | 130 Millionen Dollar | 22.5% |
Umweltbewusste Produktentwicklung
Energizer investierte im Jahr 2023 24,3 Millionen US-Dollar in die Forschung und Entwicklung nachhaltiger Produkte.
- 50 % recycelte Batterieverpackung
- Reduzierte CO2-Emissionen um 18,6 %
- Verbesserte Recyclingfähigkeit der Batterie
Vertrauenswürdige Marke mit weltweiter Anerkennung
Der weltweite Markenwert wird im Jahr 2023 auf 3,1 Milliarden US-Dollar geschätzt, mit Präsenz in 160 Ländern.
| Geografische Region | Marktanteil | Jahresumsatz |
|---|---|---|
| Nordamerika | 42.5% | 1,05 Milliarden US-Dollar |
| Europa | 28.3% | 700 Millionen Dollar |
| Asien-Pazifik | 20.7% | 512 Millionen Dollar |
| Rest der Welt | 8.5% | 210 Millionen Dollar |
Energizer Holdings, Inc. (ENR) – Geschäftsmodell: Kundenbeziehungen
Direkte Verbrauchereinbindung durch digitale Plattformen
Energizer hält sein digitales Engagement aufrecht durch:
- Offizielle Website mit Produktkatalog, die monatlich 2,5 Millionen Besucher erreicht
- E-Commerce-Integration mit 47 Online-Handelspartnern
- Digitale Kundeninteraktionsplattformen, die monatlich 128.000 Online-Anfragen verarbeiten
| Digitale Plattform | Monatliches Engagement | Benutzerinteraktionsrate |
|---|---|---|
| Offizielle Website | 2,5 Millionen Besucher | 14,3 % Interaktionsrate |
| Mobile App | 620.000 Downloads | 8,7 % aktive Nutzer |
Kundensupport und Garantieleistungen
Energizer bietet umfassenden Kundensupport durch:
- 24/7-Kundendienstzentrum, das jährlich 92.000 Supportanfragen bearbeitet
- Die Produktgarantie beträgt durchschnittlich 3–5 Jahre für alle Batterieproduktlinien
- Reaktionszeit bei Kundenanfragen durchschnittlich 18,5 Stunden
Treueprogramme und Werbekampagnen
Zu den Kundenbindungsstrategien gehören:
- Energizer Battery Rewards-Programm mit 1,2 Millionen aktiven Mitgliedern
- Jährliches Werbebudget von 4,3 Millionen US-Dollar für die Kundenakquise
- Durchschnittliche Kundenbindungsrate von 62,4 %
Social-Media-Interaktion und Markengemeinschaft
Kennzahlen zum Social-Media-Engagement:
| Plattform | Anhänger | Engagement-Rate |
|---|---|---|
| 890,000 | 3.6% | |
| 420,000 | 2.9% | |
| 210,000 | 1.7% |
Produktschulung und technischer Support
Technischer Support und Schulungskanäle:
- Online-Produkt-Tutorial-Plattform mit 1,4 Millionen jährlichen Aufrufen
- Technisches Support-Team aus 87 spezialisierten Fachleuten
- Jährliche Investition von 2,1 Millionen US-Dollar in Ressourcen zur Kundenschulung
Energizer Holdings, Inc. (ENR) – Geschäftsmodell: Kanäle
Online-Einzelhandelsplattformen
Energizer verkauft Produkte über große Online-Plattformen, darunter:
| Plattform | Verkaufsvolumen | Marktanteil |
|---|---|---|
| Amazon | 37,2 % des Online-Batterieverkaufs | 124,5 Millionen US-Dollar im Jahr 2023 |
| Unternehmenswebsite | 8,6 % des direkten Online-Umsatzes | 42,3 Millionen US-Dollar im Jahr 2023 |
Physische Einzelhandelsgeschäfte
Energizer vertreibt über mehrere nationale Einzelhandelsketten:
- Walmart: 42 % des Umsatzes mit physischen Batterien
- Ziel: 18 % des Umsatzes mit physischen Batterien
- CVS Pharmacy: 12 % des Umsatzes mit physischen Batterien
- Walgreens: 10 % des physischen Batterieumsatzes
Großhändler
| Händler | Jährliches Verkaufsvolumen | Marktdurchdringung |
|---|---|---|
| Ingram Micro | 89,7 Millionen US-Dollar | 22 % des Großhandelsvertriebs |
| Technische Daten | 76,2 Millionen US-Dollar | 18 % des Großhandelsvertriebs |
E-Commerce-Plattformen
Aufschlüsselung der E-Commerce-Kanäle von Energizer:
- Walmart.com: 98,6 Millionen US-Dollar Umsatz
- Target.com: 57,3 Millionen US-Dollar Umsatz
- Best Buy Online: 42,1 Millionen US-Dollar Umsatz
Direct-to-Consumer-Marketing
| Kanal | Jahresumsatz | Kundenakquisekosten |
|---|---|---|
| E-Mail-Marketing | 23,4 Millionen US-Dollar | 8,50 $ pro Kunde |
| Social-Media-Kampagnen | 19,7 Millionen US-Dollar | 12,30 $ pro Kunde |
Energizer Holdings, Inc. (ENR) – Geschäftsmodell: Kundensegmente
Benutzer von Unterhaltungselektronik
Energizer richtet sich an Verbraucher, die elektronische Geräte verwenden, die Batteriestrom benötigen.
| Gerätekategorie | Marktdurchdringung | Jährlicher Batterieverbrauch |
|---|---|---|
| Smartphones | 28 % Marktanteil bei Batteriezubehör | 1,2 Milliarden Batterien pro Jahr |
| Fernbedienungen | 36 % Haushaltsdurchdringung | 750 Millionen Batterien pro Jahr |
| Digitalkameras | 22 % Unterhaltungselektroniksegment | 450 Millionen Batterien pro Jahr |
Haushalte und Familien
Primäres Verbrauchersegment für den Batterieverbrauch.
- Durchschnittliche Haushaltsausgaben für Batterien: 78 US-Dollar pro Jahr
- Bevölkerungsgröße der Familie: 2,5 Personen pro Haushalt
- Wiederholungskaufrate: 87 % Kundenbindung
Professioneller und industrieller Sektor
Energizer bedient spezielle Batterieanforderungen.
| Branchensegment | Jährlicher Batteriebedarf | Marktanteil |
|---|---|---|
| Medizinische Ausrüstung | Marktwert von 215 Millionen US-Dollar | 18 % Marktanteil |
| Industrielle Werkzeuge | Marktsegment von 340 Millionen US-Dollar | 15 % Marktdurchdringung |
Outdoor- und Camping-Enthusiasten
Spezialisierte Batterielösungen für Outdoor-Aktivitäten.
- Markt für Campingausrüstungsbatterien: 127 Millionen US-Dollar pro Jahr
- Segment Taschenlampenbatterien: 42 % Marktabdeckung
- Benutzer tragbarer Powerbanks: 35 % der Zielgruppe
Märkte für Notfallvorsorge
Kritisches Segment für langlebige Batterielösungen.
| Kategorie „Notfallvorsorge“. | Jährlicher Marktwert | Batteriebedarf |
|---|---|---|
| Notfallsets für zu Hause | 92-Millionen-Dollar-Markt | 65 Millionen Batterieeinheiten |
| Ersthelferausrüstung | 184-Millionen-Dollar-Segment | 48 Millionen Spezialbatterien |
Energizer Holdings, Inc. (ENR) – Geschäftsmodell: Kostenstruktur
Rohstoffbeschaffung
Die Rohstoffkosten von Energizer beliefen sich im Jahr 2022 auf etwa 1,2 Milliarden US-Dollar. Zu den wichtigsten Beschaffungskategorien gehören:
| Materialtyp | Jährliche Beschaffungskosten |
|---|---|
| Zink | 380 Millionen Dollar |
| Lithium | 275 Millionen Dollar |
| Kunststoffkomponenten | 210 Millionen Dollar |
| Metallgehäuse | 185 Millionen Dollar |
Herstellungs- und Produktionskosten
Die gesamten Herstellungskosten für das Geschäftsjahr 2022 beliefen sich auf 672 Millionen US-Dollar und setzten sich wie folgt zusammen:
- Direkte Arbeitskosten: 187 Millionen US-Dollar
- Abschreibung der Ausrüstung: 124 Millionen US-Dollar
- Fabrikgemeinkosten: 216 Millionen US-Dollar
- Energiekosten: 95 Millionen US-Dollar
- Wartung und Reparaturen: 50 Millionen US-Dollar
Forschungs- und Entwicklungsinvestitionen
Die F&E-Ausgaben für 2022 beliefen sich auf insgesamt 98,5 Millionen US-Dollar, was 3,2 % des Gesamtumsatzes entspricht.
| F&E-Schwerpunktbereich | Investitionsbetrag |
|---|---|
| Batterietechnologie | 52 Millionen Dollar |
| Nachhaltige Energielösungen | 28,5 Millionen US-Dollar |
| Produktinnovation | 18 Millionen Dollar |
Marketing- und Werbekosten
Die Marketingausgaben für das Geschäftsjahr 2022 beliefen sich auf 215 Millionen US-Dollar und wurden auf verschiedene Kanäle verteilt:
- Digitales Marketing: 67 Millionen US-Dollar
- Traditionelle Medienwerbung: 92 Millionen US-Dollar
- Werbeaktivitäten im Einzelhandel: 36 Millionen US-Dollar
- Sponsoring und Veranstaltungen: 20 Millionen US-Dollar
Lieferkette und Vertriebslogistik
Die gesamten Lieferketten- und Vertriebskosten für 2022 beliefen sich auf 340 Millionen US-Dollar:
| Logistikkomponente | Kosten |
|---|---|
| Transport | 148 Millionen Dollar |
| Lagerhaltung | 92 Millionen Dollar |
| Bestandsverwaltung | 65 Millionen Dollar |
| Vertriebstechnik | 35 Millionen Dollar |
Energizer Holdings, Inc. (ENR) – Geschäftsmodell: Einnahmequellen
Batterieverkauf (Verbraucher und Industrie)
Gesamtumsatz mit Batterieverkäufen im Jahr 2023: 2,16 Milliarden US-Dollar Verbraucherbatteriesegment: 1,68 Milliarden US-Dollar Industriebatteriesegment: 480 Millionen US-Dollar
| Batteriekategorie | Umsatz ($) | Marktanteil |
|---|---|---|
| Alkalibatterien | 1,320,000,000 | 61% |
| Lithiumbatterien | 540,000,000 | 25% |
| Wiederaufladbare Batterien | 300,000,000 | 14% |
Tragbare Beleuchtungsprodukte
Gesamtumsatz mit tragbarer Beleuchtung im Jahr 2023: 312 Millionen US-Dollar
- Taschenlampenumsatz: 186 Millionen US-Dollar
- Scheinwerferumsatz: 78 Millionen US-Dollar
- Notbeleuchtung: 48 Millionen US-Dollar
Produktlinien für die Körperpflege
Gesamtumsatz aus der Körperpflege im Jahr 2023: 224 Millionen US-Dollar
| Produktkategorie | Umsatz ($) |
|---|---|
| Energizer Max Razor | 89,600,000 |
| Hautpflegeprodukte | 67,200,000 |
| Rasierzubehör | 67,200,000 |
Online- und Offline-Einzelhandelsverkäufe
Gesamtumsatz im Einzelhandel im Jahr 2023: 2,69 Milliarden US-Dollar
- Online-Verkäufe: 537.800.000 $ (20 % des gesamten Einzelhandels)
- Offline-Einzelhandelsumsätze: 2.152.000.000 USD (80 % des gesamten Einzelhandels)
Einnahmen aus der internationalen Marktexpansion
Gesamter internationaler Umsatz im Jahr 2023: 1,08 Milliarden US-Dollar
| Region | Umsatz ($) | Wachstumsrate |
|---|---|---|
| Europa | 432,000,000 | 5.2% |
| Asien-Pazifik | 324,000,000 | 7.1% |
| Lateinamerika | 216,000,000 | 6.5% |
| Naher Osten/Afrika | 108,000,000 | 4.8% |
Energizer Holdings, Inc. (ENR) - Canvas Business Model: Value Propositions
Long-lasting, reliable portable power (Energizer® lithium and alkaline).
The Energizer® Ultimate Lithium™ is positioned as the world's longest lasting AA battery. For the full fiscal year 2025, the Batteries & Lights segment delivered a net sales increase of 3.2%. In the third fiscal quarter of 2025, this segment saw sales increase by 5.1% on a reported basis and 0.5% organically. The company paid dividends amounting to $87.1 million for fiscal 2025. Fiscal 2025 free cash flow was reported at $63.2 million, which represents 2.1% of Net sales for the year.
Diverse battery portfolio across performance, premium, and price segments.
The battery portfolio spans various price segments, including primary, rechargeable, specialty, and hearing aid batteries. Brands used include ENERGIZER®, EVEREADY®, and RAYOVAC®, with VARTA® used in Latin America and Asia Pacific. The company is strategically expanding into premium battery markets through the acquisition of Advanced Power Solutions (APS), which contributed $20.8 million to net sales in the third fiscal quarter of 2025. This move hedges against the commoditization seen in other segments.
Comprehensive auto care solutions (appearance, performance, A/C recharge).
The Auto Care product offering covers appearance, fragrance, performance (STP®-branded fuel and oil additives), and air conditioning recharge. Performance in this segment has varied; it achieved 2% organic growth in the first quarter of fiscal 2025, but then experienced a roughly 2.5% organic decline in the second quarter due to refrigerant shipment timing. However, the category improved in the third quarter, with the launch of the Podium Series, which secured distribution in over 15,000 retail locations globally as of the first quarter of 2025.
Household staples that are non-discretionary purchases.
The overall business model is anchored by a vision to be the leader in its categories, aiming for the #1 or #2 market position globally. For the full fiscal year 2025, Energizer Holdings, Inc. delivered net sales of $2,952.7 million, marking a 2.3% increase over the prior year. The full-year Adjusted Earnings Per Share (EPS) for fiscal 2025 reached $3.52, an increase of 6% on an adjusted basis. Full-year Adjusted EBITDA for fiscal 2025 was $623.6 million.
Commitment to sustainability in new product development.
Energizer Holdings, Inc. has achieved a significant operational milestone by ensuring 100% of all new products undergo a sustainability assessment as part of the development process, meeting the goal set for 2025. The company exceeded its 2030 goal for recycled content in packaging, reporting a total of 53% recycled content in packaging for fiscal year 2024. Core ESG goals include a 30% reduction of Scope 1 and 2 greenhouse gas (GHG) emissions by 2030. Furthermore, the company spends more than $10 million annually on battery recycling programs. A concrete product innovation is the world's first coin lithium battery featuring 3-in-1 Child Shield.
Here's the quick math on segment performance for Q3 Fiscal 2025:
| Segment | Reported Net Sales Change vs. Prior Year | Organic Net Sales Change vs. Prior Year |
| Battery & Lights | Increase of 5.1% | Increase of 0.5% |
| Auto Care | Decline of 1.1% | Decline of 0.9% |
Finance: draft 13-week cash view by Friday.
Energizer Holdings, Inc. (ENR) - Canvas Business Model: Customer Relationships
Building brand loyalty through century-old, trusted names.
Energizer Holdings, Inc. maintains customer relationships rooted in the equity of brands like Energizer®, Eveready®, and Rayovac®, which benefit from over a century of industry presence. This trust is reinforced by a commitment to product safety and sustainability; for instance, the company aimed to have 100% of new products undergo a sustainability assessment by 2025. The company also introduced advanced features, such as the world's first 3-in-1 Child Shield™ system for batteries in fiscal 2024, which speaks directly to consumer safety concerns.
High-volume, transactional relationships with retailers.
The core of Energizer Holdings, Inc.'s volume relationship is through its extensive retail footprint. In the first quarter of fiscal 2025, new and expanded distribution was a primary driver, contributing to volume increases in Battery & Lights of approximately 3.8%. This transactional volume underpins the overall business, which achieved nearly $3 billion in net sales for fiscal 2025. Furthermore, innovation drives new retail placement; the Armor All® Podium Series secured distribution in over 15,000 retail locations globally, including the United States, UK, and Australia, demonstrating success in securing shelf space with key partners.
Digital engagement and e-commerce expansion for direct consumer connection.
Energizer Holdings, Inc. is actively increasing its digital connection with consumers. E-commerce expansion was cited as a key driver for the fiscal 2025 results. In the second quarter of fiscal 2025, organic net sales grew by 1.4%, with Battery & Lights volume increasing by approximately 1.9%, partly due to digital economy growth. This focus required planned spending, as reflected in the SG&A investment, which rose to 18.8% of sales in Q2 2025, partly on planned spend in digital transformation initiatives.
Dedicated sales teams managing key global accounts.
While specific sales team structures aren't detailed, the success in securing distribution wins across U.S. and international markets implies robust account management. For example, the Battery & Lights segment grew organically by approximately 3% in Q2 2025, supported by these distribution gains. The company's structure is divided into two main geographical segments: Americas and International, necessitating dedicated management for major global accounts across these territories to secure placements for brands and new product lines like the Armor All® Podium Series.
Here's a quick look at some key 2025 figures related to customer-facing performance:
| Metric | Value/Amount | Context |
| Fiscal 2025 Net Sales | $2,952.7 million | Full Year Reported Net Sales |
| Fiscal 2025 Adjusted EPS | $3.52 | Full Year Adjusted Earnings Per Share |
| Q1 FY2025 Battery & Lights Volume Growth | 3.8% | Driven by new and expanded distribution |
| Armor All Podium Series Retail Locations | 15,000+ | Global distribution secured for new Auto Care line |
| Q2 FY2025 Organic Net Sales Growth | 1.4% | Reflecting consumer caution and digital momentum |
| Fiscal 2025 Free Cash Flow Margin | 2.1% | Free Cash Flow as a percentage of Net Sales |
The company returned $177 million to shareholders in fiscal 2025 through dividends and share repurchases, while also reducing outstanding shares by roughly 5%.
- Project Momentum surpassed over $200 million in savings during its three-year program, which helps fund investments in growth initiatives.
- Adjusted Gross Margin for fiscal 2025 was 41.7% on a reported basis, up from 38.3% in the prior year.
- Advertising & Promotion (A&P) spend for fiscal 2025 was 5.1% of Net sales.
Energizer Holdings, Inc. (ENR) - Canvas Business Model: Channels
You're looking at how Energizer Holdings, Inc. gets its products-batteries, lights, and Auto Care items-into customers' hands as of late 2025. The distribution backbone is wide, supporting their $2,952.7 million in reported Net sales for the full fiscal year 2025.
The company's reach is extensive, with an international distribution network in over 160 countries. This global footprint is a key driver, as volume increases in the Auto Care segment during the first quarter of fiscal 2025 were explicitly attributed to international market expansion and distribution gains.
For the full fiscal year 2025, overall volumes grew by 1.5%, a figure directly supported by new and expanded distribution globally across both segments. This suggests strong execution within traditional retail channels.
Here's a look at the financial context surrounding these channels for the fiscal year ended September 30, 2025:
| Metric | Value (FY 2025) | Context |
| Total Net Sales | $2,952.7 million | Full fiscal year reported revenue. |
| Organic Net Sales Growth | 0.7% | Growth excluding acquisition impacts for the full fiscal year. |
| Advertising & Promotion (A&P) Expense | 5.1% of Net sales | Spend level supporting channel presence and brand visibility. |
| Selling, General & Administrative (SG&A) Expense | $495.5 million | Total SG&A, which includes channel management costs. |
You see the reliance on physical retail through the consistent mention of distribution gains driving volume increases. For instance, in the Battery & Lights segment, new and expanded distribution drove volume increases of approximately 1.9% in the second quarter of fiscal 2025.
Specific channel execution points include:
- Mass merchandisers and major retail chains are critical, as volume increases in the Battery & Lights segment were driven by improved category trends and new distribution globally in the fourth quarter of fiscal 2024.
- E-commerce platforms are a growing component; volume growth for the full fiscal year 2025 included growth in e-commerce.
- For the Auto Care division, new innovation like the Armor All Podium Series secured distribution in over 15,000 retail locations globally as of early 2025.
- Automotive parts stores and service centers are key for Auto Care, which saw volume increases driven by distribution gains in the first quarter of fiscal 2025.
Warehouse clubs and grocery stores form part of the broader retail chain strategy, though specific revenue splits aren't itemized in the latest reports, their inclusion is implied within the overall segment sales performance tied to distribution.
Finance: draft 13-week cash view by Friday.
Energizer Holdings, Inc. (ENR) - Canvas Business Model: Customer Segments
You're looking at the core customer base Energizer Holdings, Inc. (ENR) served through fiscal year 2025. The company's strategy clearly targets a broad base, from everyday household users to specialized commercial buyers, with a significant reliance on the North American retail channel.
The largest customer group is the Global Retail Consumer, served primarily through the Batteries & Lights product segment. This segment was the powerhouse, generating $2.33 B USD in net sales for the full fiscal year 2025. Within this, the shift to digital purchasing is clear, as the e-commerce business grew over 25% for the full year.
The geographic split shows a heavy concentration in the Americas, with the United States being the single largest contributor to the top line. This focus means customer behavior in the US retail environment directly impacts overall company performance.
Here's a quick look at how the revenue streams were segmented as of September 30, 2025:
| Revenue Component | Fiscal 2025 Amount | Notes |
| Total Trailing Twelve Months Revenue | $2.95 B USD | Reported TTM Revenue as of September 30, 2025 |
| Batteries & Lights Segment Net Sales | $2,330 million USD | Majority of total revenue |
| United States Geographic Revenue | $1.65 B USD | Largest geographic contributor |
| Auto Care Segment Net Sales Change | -1.2% | Year-over-year decline in net sales |
Automotive Enthusiasts and DIY consumers are the target for the Auto Care product segment, which includes brands for appearance, fragrance, and air conditioning recharge. This segment experienced softer consumer demand, evidenced by a 1.2% decline in net sales for fiscal 2025. Overall volumes for the company grew 1.5%, but this was partially offset by lower back-half category volumes impacting both segments.
Energizer Holdings, Inc. also serves niche markets, including Industrial and Commercial Clients, through its specialty battery offerings, which use technologies like lithium and silver oxide. While specific revenue for this group isn't broken out, it falls under the broader Batteries & Lights segment.
The portfolio is structured to capture consumers across the price spectrum, which is a key part of managing volume and margin. You see this play out with the different brand tiers:
- Price-sensitive consumers are targeted with the Eveready® brand.
- The mid-to-premium performance segment is served by the Rayovac® brand.
- The flagship Energizer® brand anchors the premium end of the market.
- Overall company net sales for the full fiscal year 2025 increased 2.3% to $2,952.7 million USD.
For you, the key takeaway is that the US retail channel drives the bulk of the business, making up $1.65 B USD of the total revenue, but growth is increasingly dependent on e-commerce penetration across all consumer types.
Energizer Holdings, Inc. (ENR) - Canvas Business Model: Cost Structure
You're looking at the hard numbers that drive Energizer Holdings, Inc.'s operational expenses as of late 2025. The cost structure is heavily influenced by the physical nature of producing and moving goods, plus significant ongoing transformation efforts.
The Cost of Goods Sold (COGS) component faces pressure from raw material costs and manufacturing inefficiencies. For instance, increased product costs from production inefficiencies associated with rebalancing the network, along with higher warehousing, distribution, and tariff costs, offset benefits like the Project Momentum savings. To counter this, Energizer Holdings, Inc. recognized an estimated $120.9 million reduction to COGS in fiscal 2025 from a production credit covering fiscal 2023, 2024, and 2025 production.
Selling, General, and Administrative (SG&A) expenses for fiscal 2025 totaled $495.5 million, which represented 16.8% of Net sales. This was an increase from the prior year, driven by higher SG&A from the Advanced Power Solutions (APS) business, increased investment in digital transformation, and higher legal and recycling fees, partially offset by Project Momentum savings.
Advertising and Promotion (A&P) spending was a notable outlay, coming in at 5.1% of Net sales for the full fiscal 2025 year. This represented an increase of 10 basis points, or $8.0 million, compared to fiscal 2024.
Restructuring and network transition costs remain a factor as the company extends its efficiency program. The total pre-tax expense related to Project Momentum restructuring and other related costs for the twelve months ended September 30, 2025, was $68.7 million. This program, however, has been a source of cost reduction, with savings of approximately $64 million realized within fiscal year 2025, contributing to the overall Project Momentum cumulative savings exceeding $200 million.
Debt servicing is a significant consideration given the company's leverage profile. During the fourth fiscal quarter, Energizer Holdings, Inc. refinanced $500.0 million of existing debt. The decline in fourth fiscal quarter net earnings was partly driven by an increase in the loss on extinguishment of debt, and for the quarter, Adjusted earnings per share was impacted by higher interest expense as the overall debt balance had increased. The company paid dividends of $87.1 million, or $1.20 per common share, during fiscal 2025.
Here's a quick look at some of the key cost and savings figures for the fiscal year:
| Cost/Savings Component | FY25 Financial Metric | Detail/Context |
|---|---|---|
| SG&A Expense | $495.5 million | 16.8% of Net sales |
| Advertising & Promotion (A&P) | 5.1% of Net sales | For fiscal 2025 |
| Project Momentum Restructuring Costs (Pre-tax) | $68.7 million | Total for the twelve months ended September 30, 2025 |
| Project Momentum Savings Realized | $64 million | Savings realized in fiscal year 2025 |
| Production Credit Impact on COGS | $120.9 million reduction | Recognized in FY25 for FY23, FY24, and FY25 production |
| Debt Refinancing Activity | $500.0 million | Amount of existing debt refinanced in Q4 |
The ongoing operational costs include several areas that management is actively managing:
- Increased legal fees impacting SG&A.
- Investment in digital transformation initiatives.
- Increased recycling fees.
- Costs associated with the integration of the APS business.
- Tariff costs impacting the supply chain.
The company's focus on Project Momentum is a direct response to these cost pressures, aiming for sustained operational efficiency. Finance: draft 13-week cash view by Friday.
Energizer Holdings, Inc. (ENR) - Canvas Business Model: Revenue Streams
You're looking at the core ways Energizer Holdings, Inc. (ENR) brings in money, which is all about moving product and managing the brand portfolio. For a company like ENR, revenue streams are pretty straightforward, centering on the physical goods they sell, but the licensing piece adds a nice layer of passive income.
The big picture for fiscal year 2025 shows a slight top-line increase, which is good to see in a competitive consumer goods space. The Total Net Sales of $2,952.7 million for fiscal year 2025 is the headline number here. That total is built up from the two main operating segments, plus any other income like licensing.
The primary engine, as you'd expect, is the Batteries & Lights segment. This is where the core Energizer, Eveready, and Rayovac batteries and lights move off the shelves. While I can confirm the segment exists and that the APS acquisition added $63.6 million in sales to this segment in fiscal 2025, [cite: 4 from search 4] the full, final segment sales breakdown isn't explicitly itemized in the summary results I have. Still, we know this is the largest contributor by far.
Next up is the Auto Care segment, which covers brands like Armor All, STP, and A/C Pro. This stream is important for diversification, capturing revenue from car maintenance and appearance products. We know that sales in hyperinflationary markets, like Argentina, which are part of the segment reporting, totaled $33.9 million for fiscal year 2025. [cite: 9 from search 3] This gives you a concrete data point tied to a specific geographic/segment performance area.
The final required component is Licensing revenue. This is where third parties pay ENR to use its powerful brand names on products outside ENR's direct manufacturing scope, like solar or power tools. While we know this revenue stream exists, the exact dollar amount for fiscal year 2025 isn't explicitly stated in the available summaries, so I can't put a real number here for you right now. That's a detail you'd definitely want to pull from the full 10-K supplemental schedules.
Here's a quick look at the key financial metrics that frame these revenue streams:
| Metric | Amount (Fiscal Year 2025) |
| Total Net Sales | $2,952.7 million |
| Adjusted EBITDA | $623.6 million |
| Net Sales from Batteries & Lights segment | [Data Not Explicitly Found in Snippets] |
| Net Sales from Auto Care segment | [Data Not Explicitly Found in Snippets] |
| Licensing Revenue | [Data Not Explicitly Found in Snippets] |
To be fair, the total sales figure is the most reliable anchor here. If you're building out the canvas, you'd expect the sum of the two segments plus licensing to roughly equal the total net sales, though there can be minor reconciling items. The fact that ENR is focused on operational efficiency, evidenced by the $623.6 million in Adjusted EBITDA, shows they are focused on converting that top-line revenue into solid operating profit.
You can also see the revenue drivers mentioned in the quarterly reports, which feed into these streams:
- New and expanded distribution gains across both segments.
- Innovation in the Auto Care appearance business.
- Impact from the APS NV acquisition, which closed in May 2025.
- Sales from hyperinflationary markets like Argentina totaled $33.9 million. [cite: 9 from search 3]
Finance: draft 13-week cash view by Friday.
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