Primera Horizonte Corporación (FHN): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

First Horizon Corporation (FHN) surge como una potencia financiera dinámica, navegando estratégicamente el complejo panorama de la banca moderna a través de un modelo de negocio innovador que combina sin problemas la experiencia bancaria regional tradicional con soluciones digitales de vanguardia. Al aprovechar una red sólida en todo el sureste de los Estados Unidos y adoptar asociaciones tecnológicas, FHN ofrece experiencias financieras personalizadas que atienden a diversos segmentos de clientes, desde clientes minoristas individuales hasta entidades corporativas sofisticadas, mientras mantienen una ventaja competitiva a través de ofertas de servicios integrados y plataformas digitales avanzadas que son avanzadas que Redefinir la conveniencia y la accesibilidad bancaria.

First Horizon Corporation (FHN) - Modelo de negocios: asociaciones clave

Alianza estratégica con Raymond James Financial

First Horizon Corporation mantiene una asociación estratégica con Raymond James Financial para los servicios de gestión de patrimonio. A partir del cuarto trimestre de 2023, la asociación habilita:

• Soluciones integradas de gestión de patrimonio para clientes
• Capacidades combinadas de gestión de activos
• Servicios de asesoramiento financiero mejorados

Métrico de asociación	Valor
Activos combinados bajo administración	$ 423.6 mil millones
Ingresos anuales de la asociación	$ 127.3 millones

Colaboraciones bancarias regionales

First Horizon colabora con múltiples redes bancarias regionales para expandir las capacidades de servicio financiero.

Socio regional	Alcance del servicio	Valor de asociación
Red bancaria regional del sudeste	Servicios de préstamos y depósitos	$ 2.1 mil millones
Consorcio financiero del Medio Oeste	Banca comercial	$ 1.7 mil millones

Asociaciones tecnológicas

First Horizon ha establecido asociaciones críticas de FinTech para soluciones de banca digital.

• Colaboración con Finastra para plataformas de banca digital
• Asociación con Fiserv para la tecnología bancaria central
• Colaboración de seguridad digital con empresas de ciberseguridad

Socio tecnológico	Inversión	Capacidades digitales
Finastra	$ 43.5 millones	Plataforma de banca digital
Fiserv	$ 37.2 millones	Tecnología bancaria central

Proveedores de servicios hipotecarios y de préstamos

First Horizon mantiene relaciones estratégicas con proveedores de servicios hipotecarios y de préstamos.

Proveedor	Volumen de préstamo	Ingresos de la asociación
Préstamos para acelerar	$ 2.3 mil millones	$ 76.4 millones
Mejor hipoteca	$ 1.9 mil millones	$ 62.7 millones

Asociaciones gubernamentales y regulatorias

First Horizon mantiene asociaciones de cumplimiento con varios cuerpos regulatorios.

• Cumplimiento regulatorio de la Reserva Federal
• Colaboración de supervisión bancaria de la FDIC
• SEC Financial Reporting Partnerships

Cuerpo regulador	Enfoque de cumplimiento	Inversión de cumplimiento
Reserva federal	Regulaciones bancarias	$ 22.6 millones
FDIC	Seguro de depósito	$ 18.3 millones

First Horizon Corporation (FHN) - Modelo de negocio: actividades clave

Servicios de banca comercial y minorista

First Horizon Corporation reportó activos totales de $ 89.2 mil millones a partir del cuarto trimestre de 2023. El banco opera 412 centros bancarios en 8 estados. La cartera de préstamos bancarios comerciales se valoró en $ 33.7 mil millones en 2023.

Categoría de servicio bancario	Ingresos totales (2023)
Banca comercial	$ 1.42 mil millones
Banca minorista	$ 687 millones

Aviso de gestión de patrimonio e inversiones

First Horizon administra aproximadamente $ 24.3 mil millones en activos de gestión de patrimonio. El banco ofrece servicios de inversión en múltiples canales.

• Total de clientes de gestión de patrimonio: 87,500
• Valor promedio del activo del cliente: $ 278,000
• Ingresos de tarifa de asesoramiento de inversiones: $ 215 millones en 2023

Préstamos hipotecarios y financiamiento inmobiliario

La cartera de préstamos hipotecarios totalizó $ 19.6 mil millones en 2023. El volumen de financiamiento de bienes raíces residenciales alcanzó los $ 4.2 mil millones.

Tipo de hipoteca	Volumen total
Hipotecas residenciales	$ 19.6 mil millones
Inmobiliario comercial	$ 12.8 mil millones

Desarrollo de la plataforma de banca digital

La plataforma de banca digital atiende a 1.2 millones de usuarios en línea activos. Las transacciones bancarias móviles aumentaron en un 37% en 2023.

• Descargas de aplicaciones de banca móvil: 425,000
• Volumen de transacciones digitales: 78 millones de transacciones
• Inversión bancaria digital: $ 42 millones en 2023

Gestión de riesgos e innovación de productos financieros

El presupuesto de gestión de riesgos asignó $ 87 millones en 2023. Nuevo desarrollo de productos financieros centrado en soluciones de tecnología.

Categoría de gestión de riesgos	Asignación
Ciberseguridad	$ 35 millones
Gestión de riesgos de crédito	$ 29 millones
Sistemas de cumplimiento	$ 23 millones

First Horizon Corporation (FHN) - Modelo de negocios: recursos clave

Red de sucursales

First Horizon opera 416 sucursales en 8 estados en el sureste de los Estados Unidos a partir del cuarto trimestre de 2023, con una concentración primaria en Tennessee, Florida, Georgia, Alabama y las Carolinas.

Estado	Número de ramas
Tennesse	187
Florida	89
Georgia	62
Alabama	41
Carolinas	37

Tecnología de banca digital

Inversión de infraestructura tecnológica: $ 157.4 millones asignados para la transformación digital y las actualizaciones de tecnología en 2023.

• Plataforma de banca móvil con 1.2 millones de usuarios digitales activos
• Sistemas avanzados de ciberseguridad
• Infraestructura bancaria basada en la nube

Capital humano

Total de empleados: 5,612 al 31 de diciembre de 2023

Categoría de empleado	Número
Liderazgo ejecutivo	42
Alta gerencia	213
Profesionales financieros	1,876
Servicio al cliente	1,542
Personal de apoyo	1,939

Recursos financieros

Métricas financieras a partir del cuarto trimestre 2023:

• Activos totales: $ 87.4 mil millones
• Relación de capital de nivel 1: 12.6%
• Equidad total: $ 10.2 mil millones
• Equivalentes en efectivo y efectivo: $ 3.7 mil millones

Capacidades de análisis de datos

Inversión de infraestructura de datos: $ 42.6 millones en análisis avanzado y tecnologías de IA para 2023

• Puntos de datos del cliente rastreados: más de 2.3 millones
• Sistemas de modelado predictivo
• Algoritmos de evaluación de riesgos en tiempo real

First Horizon Corporation (FHN) - Modelo de negocio: propuestas de valor

Soluciones financieras integradas para clientes personales y comerciales

First Horizon Corporation ofrece servicios financieros integrales con activos totales de $ 89.4 mil millones a partir del cuarto trimestre de 2023. El banco ofrece una amplia gama de productos bancarios con una cartera de préstamos de $ 63.2 mil millones.

Segmento de clientes	Gama de productos	Valor total de la cartera
Banca personal	Verificación, ahorro, hipotecas	$ 37.6 mil millones
Banca de negocios	Préstamos comerciales, servicios del tesoro	$ 25.6 mil millones

Experiencia bancaria personalizada con múltiples canales de servicio

First Horizon ofrece servicios bancarios multicanal en 412 sucursales y 624 cajeros automáticos en el sureste de los Estados Unidos.

• Plataformas de banca digital
• Servicios de sucursales en persona
• Aplicaciones de banca móvil
• Soporte de banca telefónica

Tasas de interés competitivas y productos financieros

Tasas de interés actuales para productos clave a partir de enero de 2024:

Producto	Tasa de interés
Cuenta de ahorro personal	4.25%
Verificación de negocios	3.75%
Hipoteca de la casa	6.50%

Herramientas de banca digital avanzadas y aplicaciones móviles

Estadísticas de la plataforma de banca digital para 2023:

• 1.2 millones de usuarios de banca móvil activa
• 98.3% Tasa de satisfacción de la aplicación móvil
• Protocolo de seguridad de cifrado de 256 bits

Experiencia en el mercado local con enfoque bancario regional

First Horizon opera principalmente en 6 estados del sudeste con una presencia de mercado concentrada:

Estado	Número de ramas	Cuota de mercado
Tennesse	187	22.5%
Florida	89	12.3%
Georgia	76	9.7%

First Horizon Corporation (FHN) - Modelo de negocios: relaciones con los clientes

Servicio al cliente personalizado y gestión de relaciones

First Horizon Corporation mantiene 412 sucursales de servicio completo en 6 estados a partir del cuarto trimestre de 2023. Las métricas de servicio al cliente indican un tiempo de interacción promedio del cliente de 17.3 minutos por participación.

Canal de servicio al cliente	Volumen de interacción anual
Interacciones en la rama	1,247,600
Soporte telefónico	3,562,450
Soporte digital	5,893,210

Plataformas de banca de autoservicio digital

La plataforma de banca digital de First Horizon sirve a 682,000 usuarios de banca en línea activa a diciembre de 2023.

• Descargas de aplicaciones de banca móvil: 423,000
• Volumen de transacciones en línea: 42.6 millones anuales
• Tasa de crecimiento del usuario de la banca digital: 8.3% año tras año

Gerentes de relaciones dedicadas para negocios y clientes de alto nivel de red

First Horizon emplea a 276 gerentes de relaciones dedicados que sirven segmentos de clientes comerciales y de alto nivel de red.

Segmento de clientes	Número de gerentes dedicados	Valor de cartera promedio
Banca comercial	187	$ 124.6 millones
Individuos de alto nivel de red	89	$ 52.3 millones

Servicios regulares de asesoramiento financiero y consulta

First Horizon realiza aproximadamente 48,300 sesiones de asesoramiento financiero anualmente en todos los segmentos de clientes.

Estrategias de comunicación multicanal

Desglose del canal de comunicación para las interacciones del cliente en 2023:

• Canales digitales: 62.4%
• Soporte telefónico: 24.7%
• Interacciones en la rama: 12.9%

Canal de comunicación	Tiempo de respuesta promedio
Soporte por correo electrónico	4.2 horas
Soporte telefónico	7.6 minutos
Chat en vivo	3.1 minutos

First Horizon Corporation (FHN) - Modelo de negocios: canales

Red de sucursales físicas

First Horizon Corporation opera 412 ramas físicas en 9 estados a partir del cuarto trimestre de 2023. La red de sucursales se concentra en Tennessee, Texas, Florida, Georgia y las Carolinas.

Estado	Número de ramas
Tennesse	187
Texas	89
Florida	62
Georgia	44
Carolinas	30

Sitio web de banca en línea

La plataforma bancaria en línea de First Horizon atiende a aproximadamente 1.2 millones de usuarios digitales activos a diciembre de 2023. El sitio web ofrece servicios bancarios integrales con un tiempo de actividad del 99.8%.

• Plataforma digital lanzada en 2015
• Admite más de 250 transacciones bancarias
• Asegurado con autenticación multifactor

Aplicación de banca móvil

La aplicación de banca móvil tiene 875,000 usuarios mensuales activos en 2024. La aplicación se actualizó por última vez en enero de 2024 con características de seguridad mejoradas.

Métrica de la aplicación	Valor
Usuarios activos mensuales	875,000
Calificación de la tienda de aplicaciones	4.6/5
Descargar recuento	1.3 millones

Red de cajeros automáticos

First Horizon mantiene 672 cajeros automáticos en sus regiones operativas a partir de febrero de 2024.

• Transacciones gratuitas para titulares de cuentas
• Red extendida a través de bancos de socios
• Disponibilidad 24/7

Centros de llamadas de servicio al cliente

First Horizon opera 3 centros de llamadas principales que manejan aproximadamente 95,000 interacciones de clientes mensualmente en 2024.

Métrico del centro de llamadas	Valor
Interacciones mensuales	95,000
Tiempo de respuesta promedio	3.2 minutos
Tasa de satisfacción del cliente	88%

First Horizon Corporation (FHN) - Modelo de negocios: segmentos de clientes

Clientes de banca minorista individual

A partir del cuarto trimestre de 2023, First Horizon atiende a aproximadamente 1,2 millones de clientes de banca minorista individual en seis estados: Tennessee, Mississippi, Alabama, Florida, Georgia y las Carolinas.

Métricas de segmento de clientes	Número total
Cuentas corrientes personales	675,000
Cuentas de ahorro personal	425,000
Usuarios bancarios digitales	890,000

Pequeñas y medianas empresas

First Horizon admite 87,500 clientes pequeños y medianos empresas (SMB) en su huella regional.

• Cuentas corrientes de negocios: 52,300
• Clientes de préstamos comerciales: 22,100
• Titulares de tarjetas de crédito comerciales: 13,100

Clientes de banca corporativa y comercial

El banco atiende a 6.750 clientes de banca corporativa y comercial con una cartera total de préstamos comerciales de $ 24.3 mil millones al 31 de diciembre de 2023.

Segmento comercial	Valor total de la cartera
Banca corporativa	$ 15.6 mil millones
Clientes del mercado intermedio	$ 8.7 mil millones

Clientes de gestión de patrimonio

First Horizon gestiona $ 18.2 mil millones en activos de gestión de patrimonio para 45,600 clientes de alto patrimonio.

• Cuentas de inversión individuales: 32,400
• Clientes de planificación de jubilación: 13,200

Prestatarios inmobiliarios e hipotecarios

El banco mantiene una cartera hipotecaria de $ 42.8 mil millones en segmentos inmobiliarios residenciales y comerciales.

Segmento hipotecario	Valor total del préstamo
Hipotecas residenciales	$ 29.6 mil millones
Inmobiliario comercial	$ 13.2 mil millones

First Horizon Corporation (FHN) - Modelo de negocio: Estructura de costos

Personal y compensación de empleados

A partir del informe anual de 2023, los gastos totales de compensación y beneficios de los empleados de First Horizon Corporation fueron de $ 1.16 mil millones.

Categoría de gastos	Cantidad ($ millones)
Salarios	752.4
Beneficios para empleados	264.6
Costos de pensión y jubilación	143.0

Tecnología y mantenimiento de infraestructura digital

La inversión en infraestructura tecnológica para 2023 totalizó $ 287.3 millones.

• TI Gastos de infraestructura: $ 124.5 millones
• Inversiones de ciberseguridad: $ 62.8 millones
• Mantenimiento de la plataforma de banca digital: $ 100.0 millones

Gastos operativos de la red de sucursales

Los costos operativos totales de la red de sucursales para 2023 fueron de $ 412.6 millones.

Categoría de gastos de rama	Cantidad ($ millones)
Alquiler e instalaciones	186.4
Utilidades	54.2
Mantenimiento	172.0

Costos de cumplimiento regulatorio y gestión de riesgos

Los gastos de cumplimiento y gestión de riesgos para 2023 ascendieron a $ 213.7 millones.

• Costos de informes regulatorios: $ 87.5 millones
• Personal legal y de cumplimiento: $ 62.3 millones
• Sistemas de gestión de riesgos: $ 63.9 millones

Gastos de marketing y adquisición de clientes

Los gastos de marketing para 2023 fueron de $ 95.4 millones.

Categoría de gastos de marketing	Cantidad ($ millones)
Marketing digital	38.2
Publicidad tradicional	32.6
Campañas de adquisición de clientes	24.6

First Horizon Corporation (FHN) - Modelo de negocios: flujos de ingresos

Ingresos por intereses de préstamos e hipotecas

Para el año fiscal 2023, First Horizon Corporation informó ingresos por intereses netos de $ 2.68 mil millones. Desglose de la cartera de préstamos:

Categoría de préstamo	Volumen total	Porcentaje de cartera
Préstamos comerciales	$ 35.6 mil millones	42%
Hipotecas residenciales	$ 22.4 mil millones	26%
Préstamos al consumo	$ 17.3 mil millones	20%
Otros préstamos	$ 9.2 mil millones	12%

Tarifas de servicio bancario

Las tarifas de servicio bancario para 2023 totalizaron $ 456 millones, con la siguiente distribución de ingresos:

• Tarifas de mantenimiento de la cuenta: $ 124 millones
• Tarifas de transacción: $ 187 millones
• Tarifas de sobregiro: $ 89 millones
• Tasas de transferencia de cables: $ 56 millones

Tarifas de gestión de patrimonio y asesoramiento

El segmento de gestión de patrimonio generó $ 312 millones en 2023:

Categoría de servicio	Ganancia
Planificación financiera	$ 98 millones
Aviso de inversión	$ 142 millones
Servicios de confianza	$ 72 millones

Comisiones de productos de inversión

Las comisiones de productos de inversión alcanzaron $ 267 millones en 2023:

• Comisiones de fondos mutuos: $ 112 millones
• Tarifas de la cuenta de jubilación: $ 89 millones
• Comisiones de corretaje: $ 66 millones

Ingresos de la transacción bancaria digital

Las transacciones bancarias digitales generaron $ 184 millones en 2023:

Servicio digital	Ganancia	Volumen de transacción
Banca móvil	$ 78 millones	42 millones de transacciones
Pago de factura en línea	$ 56 millones	28 millones de transacciones
Pagos digitales	$ 50 millones	25 millones de transacciones

First Horizon Corporation (FHN) - Canvas Business Model: Value Propositions

You're looking at what First Horizon Corporation offers its clients-the core reason they choose them over a national giant or a smaller community player. It's about getting the scale of a major institution with the feel of a local partner. As of September 30, 2025, First Horizon Corporation held total assets of $83.2 billion. This scale allows them to offer a full suite of services across their 12-state footprint in the southern U.S.. They've earned recognition for this balance, landing on the Forbes America's Best Companies 2026 List and the Forbes Best-In-State Banks 2025 list.

For commercial and private banking clients, the value is in tailored counsel backed by real lending capacity. They aren't just processing applications; they are structuring deals. The loan portfolio stood near $63.1 billion as of Q3 2025. This core lending strength is reflected in their Net Interest Income, which hit $674 million in the third quarter of 2025. Honestly, that NII number shows their balance sheet management is working well in the current rate environment.

When it comes to wealth and trust management for high-net-worth individuals, First Horizon leverages its reputation for reliability. Their regional strategy has paid off in customer perception; for example, their trust services ranked top in seven states in recent customer surveys. You want to see the hard numbers that back up that trust:

Metric	Value (Q3 2025 or Latest)	Context
Total Assets	$83.2 billion	As of September 30, 2025
Loan Portfolio	$63.1 billion	Q3 2025 balance
Net Interest Margin (NIM)	3.6%	Q3 2025 result
Adjusted EPS	$0.51	Q3 2025 result

The experience isn't just inside the branch, either. You expect digital access, and First Horizon delivers a digital-first experience with robust security. This focus on modern tools is weighted heavily in their customer satisfaction metrics. In fact, the recent customer surveys that informed their top rankings polled 26,000 U.S. residents, with digital services being a key factor in their success. It's about convenience meeting confidence.

Finally, there's the commitment to the communities they serve, which is a value proposition for clients who care about where their money is banked. The First Horizon Foundation has donated more than $150 million since its founding in 1993. Just in 2024, they awarded $1.6 million through their Grants for Good campaign to 160 nonprofits. This isn't just marketing fluff; it's capital deployed locally.

• Full-service regional bank with big-bank resources.
• Tailored counsel for commercial and private banking.
• Comprehensive wealth and trust management.
• Digital experience weighted heavily in service scores.
• Community investment exceeding $150 million lifetime.

Finance: draft the Q4 2025 revenue vs. expense forecast by next Tuesday.

First Horizon Corporation (FHN) - Canvas Business Model: Customer Relationships

You're looking at how First Horizon Corporation builds and keeps its client base, which is critical when you're a regional player competing against giants. Honestly, their approach is a blend of old-school banking trust and modern tech efficiency.

The core of the service delivery is a hybrid model combining high-touch, dedicated relationship managers with digital self-service. This isn't just theoretical; the bank is about halfway through its three-year technology initiative as of early 2025. The goal is clear: bring in new bank clients and retain them at 90% plus. This balance means complex commercial or wealth management needs get a dedicated person, while everyday consumer banking moves to the app.

This strategy relies heavily on personalized insights and offers driven by data to deepen client relationships. First Horizon Corporation is actively using a CRM transformation to get a 360-degree view of the customer. They use this data to tailor marketing and product offerings, which is how they aim to boost non-interest income through cross-selling services like wealth management.

A major differentiator in the consumer space is the relationship-based rewards program (FIS AI 360) for total client value. First Horizon Bank deployed FIS AI 360 specifically to reward customers based on the total value of their banking relationship, moving past simple transaction rewards. Since launching this with the checking product suite, they have seen increases in checking product growth and average customer balances, alongside increased relationship depth for those customers. The system rewards across factors like types of accounts held, account balances, and engagement.

Here's a quick snapshot of how those relationship efforts translate into measurable scale and recognition as of late 2025:

Metric/Area	Data Point	Context/Impact
Customer Retention Rate	90% plus	Rate at which new bank clients are retained
Total Assets	$83.2 billion	Scale of the client base as of September 30, 2025
Rewards Program Focus	Total Relationship Value	Basis for rewards via FIS AI 360
Community Recognition	TIME's Best Midsize Companies 2025	Second consecutive year recognition based partly on CSR
Cross-Selling Goal	Deepening existing relationships	Key to boosting non-interest income

The bank also focuses on community-focused engagement to build long-term, defintely trusted ties. This commitment to community is recognized externally; for instance, First Horizon was named to TIME's list of America's Best Midsize Companies of 2025 for the second year running, with corporate social responsibility metrics being a key factor. They also highlight initiatives like Memphis arts funding as part of their brand building. Trust is a stated priority, validated by their inclusion on the Forbes America's Best-In-State Banks 2025 list.

For those times when digital isn't enough, the model includes assisted self-service via call centers and online chat support. While specific call center volume isn't public, the overall strategy supports a seamless omni-channel experience, which customers clearly expect. This ensures that whether a client is using the mobile app or needs to speak to someone, the experience is integrated.

First Horizon Corporation (FHN) - Canvas Business Model: Channels

You're looking at how First Horizon Corporation gets its value proposition-the combination of regional expertise and sophisticated products-into the hands of its customers. The channel strategy here is a deliberate mix of physical presence and digital efficiency, which is key for a bank of its size, standing at $83.2 billion in total assets as of September 30, 2025.

The physical branch network remains a core touchpoint, especially in the southern U.S. First Horizon Bank operates across a 12-state footprint concentrated in the region. While the exact, real-time count is dynamic, as of late November 2025, the FDIC reported 421 domestic locations for First Horizon Bank. This physical network is supported by a history of strategic acquisitions, like the 2020 merger with IberiaBank, which brought in over 190 banking centers across 11 states at that time. The bank still relies on these centers for complex transactions and relationship building, even as digital adoption grows.

Digital channels are clearly a major focus area, backed by significant investment. First Horizon set aside $100 million over a three-year period to upgrade its systems, focusing on customer-facing enhancements after the TD Bank deal ended. This investment supports the mobile banking app and online banking platforms, which are critical for daily customer interactions. Customer surveys show that digital services are a heavily weighted factor in customer satisfaction, suggesting customers expect high performance here. For instance, current Digital Banking customers can reorder checks directly within the platform.

Specialized teams are the delivery mechanism for the higher-value services First Horizon Corporation offers. These teams handle commercial banking, private banking, wealth management, and capital markets. The success of this segment is reflected in the financial results; for the third quarter of 2025, noninterest income rose by $26 million to $215 million, which often correlates with fee-based services delivered by these specialized groups. The bank is also focused on driving Pre-Provision Net Revenue (PPNR) opportunities through consistent execution across its business lines.

For cash access, the ATM network and third-party processors are essential. While a specific ATM count for late 2025 isn't public, the bank clearly defines its fee structure for external access: First Horizon charges a $3 foreign ATM fee whenever you use an ATM outside of its own network. This structure encourages the use of their owned or partner network while monetizing out-of-network usage.

Regarding VirtualBank, a dedicated digital-only experience, the public reports emphasize the overall technology upgrade and digital enhancements across the main First Horizon Bank platform. Specific, standalone operational or asset data for an entity explicitly named 'VirtualBank' was not detailed in the latest financial releases I reviewed. The strategy seems focused on integrating digital capabilities across the existing $83.2 billion asset base.

Here's a quick look at the scale and recent performance tied to these channels:

Metric	Value/Amount	Date/Period
Total Assets	$83.2 billion	September 30, 2025
Physical Banking Centers	421	As of November 28, 2025
States with Branch Operations	12	Ongoing
Technology Upgrade Investment	$100 million	Three-year period post-2023
Q3 2025 Noninterest Income	$215 million	Q3 2025
Foreign ATM Fee	$3	Current Policy

The strategy is clearly about maximizing reach: deep physical penetration in 12 states combined with digital tools that customers can use anywhere. If onboarding for digital services takes 14+ days, churn risk rises, so the efficiency of those digital channels is defintely a near-term operational focus.

Finance: draft 13-week cash view by Friday.

First Horizon Corporation (FHN) - Canvas Business Model: Customer Segments

You're looking at the core of First Horizon Corporation (FHN) as of late 2025. The company, holding $83.2 billion in assets as of September 30, 2025, serves a broad spectrum of clients across its 12 states of operation in the southern U.S.. This dual focus on individuals and businesses is key to their strategy, which is now heavily centered on organic growth after the merger activity settled down.

Here is how First Horizon Corporation structures its customer base, which directly informs where they allocate capital and focus their relationship managers:

• - Commercial Clients: Middle-market businesses needing lending and treasury management.
• - Private Banking/Wealth Management: High-net-worth individuals and families.
• - Consumer Banking: Mass-market individuals for deposits, mortgages, and loans.
• - Small Business Clients: Local enterprises requiring basic banking and small loans.
• - Capital Markets Clients: Institutional investors and corporations for fixed income.

Commercial Clients: Middle-market businesses needing lending and treasury management.

This segment is a major driver of balance sheet activity. You can see the focus in their recent loan growth figures; for instance, the second quarter of 2025 showed an increase of $316 million in Commercial and Industrial (C&I) loans. The strategy here involves deep engagement for treasury products and commercial real estate lending, aiming for cross-selling opportunities to boost revenue. The overall Commercial, Consumer & Wealth segment generated $1.4 billion in pre-tax income in 2024.

Private Banking/Wealth Management: High-net-worth individuals and families.

For wealth services, managed under First Horizon Advisors Inc., the scale is significant, reporting $13.6 B in Assets Under Management (AUM) as of July 31, 2025. This group is not monolithic, so it helps to break down where that AUM comes from:

Client Type	Number of Accounts (as of 7/31/2025)	AUM ($B) (as of 7/31/2025)
Individuals (other than high net worth)	5,562	1.7
Individuals (high net worth individuals)	863	2.0
Pension and profit sharing plans	51	3.4

Honestly, the high-net-worth individuals, while fewer in number at 863 accounts, represent a solid $2.0 billion of that AUM, showing a higher average relationship size than the mass-market individuals.

Consumer Banking: Mass-market individuals for deposits, mortgages, and loans.

This is the high-volume segment, providing the core deposit base. While the most concrete recent acquisition data is from a bit earlier, it shows the scale of their consumer focus: First Horizon gained approximately 24,000 new consumer customers in the summer of 2023. The bank offers essential products like checking, savings, credit cards, and home mortgages to this mass market. The resilience of this segment is important, as the company's loan portfolio stress test loss rate was only 2.3% under severe scenarios, partly due to limiting exposure to higher-loss products like credit cards.

Small Business Clients: Local enterprises requiring basic banking and small loans.

Small business clients are served alongside the larger commercial segment, but they require tailored basic banking and smaller loan facilities. The overall health of the business lending side is reflected in the $689 million increase in loans to mortgage companies seen in Q2 2025, which is a counter-cyclical business that supports the broader lending ecosystem these clients operate in.

Capital Markets Clients: Institutional investors and corporations for fixed income.

First Horizon Corporation supports institutional investors and corporations through its Capital Markets division, with a notable counter-cyclical buffer coming from its fixed income operations. This business line helps stabilize revenue, as executives noted during the September 2025 Barclays Conference presentation that fixed income provides a buffer against economic downturns. The company is actively managing its balance sheet, which includes these capital markets assets, to maintain a near-term Common Equity Tier 1 (CET1) ratio target of 10.75%.

Finance: draft 13-week cash view by Friday.

First Horizon Corporation (FHN) - Canvas Business Model: Cost Structure

You're looking at the expenses First Horizon Corporation racks up to keep the lights on and the balance sheet running. For a bank, the cost structure is dominated by funding costs and the overhead of a physical and digital footprint. Here's the quick math on what they spent recently.

Interest Expense is the cost of funding deposits, which is definitely a major variable cost that moves with the Fed's rate decisions. In the third quarter of 2025, the average rate paid on interest-bearing deposits rose to 2.78%, up from the second quarter average of 2.76%. First Horizon Corporation reported average deposits of $65.9 billion for Q3 2025, showing the scale of the funding base subject to these interest rate costs.

Noninterest Expense for First Horizon Corporation totaled $551 million in Q3 2025. This figure was up from $491 million in Q2 2025 and $511 million in Q3 2024. The efficiency ratio for Q3 2025 was 61.92%, which was slightly up from the prior-year period's 61.89%, suggesting a slight deterioration in profitability efficiency for the quarter.

The components driving this noninterest spend are quite detailed. Personnel Costs, covering salaries, benefits, and commissions for over 7,200 associates (as of December 31, 2024), saw an increase. Excluding deferred compensation, personnel expenses increased by $9 million from the prior quarter, with $6 million of that growth tied to incentives and commissions driven by improved Average Daily Relationships (ADR) in the fixed income business.

For Technology and Data Processing and other operational costs, outside services increased by $8 million quarter-over-quarter. The primary drivers for this increase were project expenses and technology and risk-related spending, though this was partially offset by lower advertising costs as prior campaign expenses shifted to new account promotion payouts within other expense categories.

The cost structure also includes strategic investments and non-recurring items. For instance, Q3 2025 expenses reflected a $20 million contribution to the First Horizon Foundation, an amount noted as being higher to maximize relative tax advantages available for contributions made in 2025. Occupancy and Equipment costs are part of the overall noninterest expense base supporting the network of banking centers concentrated in the southern U.S.

Here is a quick breakdown of some key cost-related figures from the Q3 2025 results:

Cost Metric	Amount	Period/Context
Total Noninterest Expense	$551 million	Q3 2025
Personnel Expense Increase (QoQ)	$9 million	Excluding deferred compensation, Q3 2025 vs Q2 2025
Outside Services Increase (QoQ)	$8 million	Driven by technology/project spend, Q3 2025 vs Q2 2025
Foundation Contribution	$20 million	Included in Q3 2025 expenses
Average Interest-Bearing Deposit Rate	2.78%	Q3 2025 Average

The bank's overall operational spending is managed with an eye on the efficiency ratio, which sits near 62%. You see the impact of personnel incentives flow through when business lines like fixed income perform well, which is a direct link between revenue generation and variable compensation within the cost structure.

The costs associated with the physical footprint, Occupancy and Equipment, support the operations across the 12 states where First Horizon Bank operates its banking centers. While specific line items for this category aren't broken out in the summary data, they are embedded within the total Noninterest Expense of $551 million.

You can see the interplay between funding costs and operating costs in the expense management focus. Finance: draft 13-week cash view by Friday.

First Horizon Corporation (FHN) - Canvas Business Model: Revenue Streams

You're looking at the core engine of First Horizon Corporation (FHN)'s profitability, which, like most banks, rests heavily on the spread between what it earns on assets and what it pays on liabilities. For Q3 2025, this engine was humming along nicely.

Net Interest Income (NII) remains the primary revenue source, totaling $674 million in Q3 2025. This figure represents about 75.8% of the total revenue for the quarter. To give you some context on momentum, NII advanced from $641 million in Q2 2025 and was up from $627 million reported in Q3 2024. The Net Interest Margin (NIM) also expanded by 15 basis points to reach 3.55% for the quarter.

The second major component is Noninterest Income, which acts as a key diversifier. This stream totaled $215 million in Q3 2025, making up the remaining 24.2% of total revenue. This was a sequential improvement, climbing from $189 million in the previous quarter, and up from $200 million reported in Q3 2024. This rise was partly due to a jump in fixed income ADRs (American Depositary Receipts) activity.

Here's the quick math on the top-line performance for the quarter ending September 2025:

Revenue Component	Q3 2025 Amount (Millions USD)	Comparison to Q2 2025
Net Interest Income (NII)	$674	Up from $641 million
Noninterest Income	$215	Up from $189 million
Total Revenue	$889	Up from $833 million

The fee-based revenue is generated across several services, which you need to track to see if the diversification strategy is holding up as interest rates shift. The total Noninterest Income for Q3 2025 was $215 million, which included a rise of $26 million from the prior quarter. The specific breakdown looks like this:

• - Net Interest Income (NII): Primary revenue source, totaling $674 million in Q3 2025.
• - Noninterest Income: Fees from services, totaling $215 million in Q3 2025.
• - Service Charges and Fees: Consumer and commercial account fees.
• - Wealth Management and Trust Fees: Fees from managing client assets.
• - Capital Markets and Fixed Income Fees: Revenue from trading and advisory services, which saw a jump in fixed income ADRs contributing to the overall fee growth.

The performance of the fee income is encouraging, especially since management expects these counter-cyclical fees to help offset asset sensitivity as the Fed moves toward easing. If onboarding takes 14+ days, churn risk rises, but for now, the fee growth shows client activity is strong in key areas.

Finance: draft 13-week cash view by Friday.