First Horizon Corporation (FHN): Modelo de Negócios Canvas [Jan-2025 Atualizado]

A First Horizon Corporation (FHN) surge como uma potência financeira dinâmica, navegando estrategicamente no cenário complexo do setor bancário moderno por meio de um modelo de negócios inovador que combina perfeitamente a experiência bancária regional tradicional com soluções digitais de ponta. Ao alavancar uma rede robusta no sudeste dos Estados Unidos e adotar parcerias tecnológicas, a FHN oferece experiências financeiras personalizadas que atendem a diversos segmentos de clientes - de clientes individuais de varejo a entidades corporativas sofisticadas - enquanto mantêm uma vantagem competitiva através de ofertas de serviços integradas e plataformas digitais avançadas que Redefine a conveniência e acessibilidade bancária.

First Horizon Corporation (FHN) - Modelo de negócios: Parcerias -chave

Aliança estratégica com Raymond James Financial

A First Horizon Corporation mantém uma parceria estratégica com os Serviços de Gerenciamento de Raymond James Financial. A partir do quarto trimestre 2023, a parceria permite:

• Soluções integradas de gerenciamento de patrimônio para clientes
• Recursos de gerenciamento de ativos combinados
• Serviços de consultoria financeira aprimorada

Métrica de Parceria	Valor
Ativos combinados sob gerenciamento	US $ 423,6 bilhões
Receita anual da parceria	US $ 127,3 milhões

Colaborações do Banco Regional

O primeiro Horizon colabora com várias redes bancárias regionais para expandir os recursos de serviço financeiro.

Parceiro regional	Escopo de serviço	Valor da parceria
Rede de banco regional do sudeste	Serviços de empréstimos e depósito	US $ 2,1 bilhões
Consórcio Financeiro do Centro -Oeste	Bancos comerciais	US $ 1,7 bilhão

Parcerias de tecnologia

A First Horizon estabeleceu parcerias críticas de fintech para soluções bancárias digitais.

• Colaboração com Finsastra para plataformas bancárias digitais
• Parceria com a Fiserv for Core Banking Technology
• Colaboração de segurança digital com empresas de segurança cibernética

Parceiro de tecnologia	Investimento	Recursos digitais
Finsastra	US $ 43,5 milhões	Plataforma bancária digital
Fiserv	US $ 37,2 milhões	Tecnologia bancária principal

Provedores de serviços de hipoteca e empréstimo

O First Horizon mantém relações estratégicas com provedores de serviços de hipoteca e empréstimos.

Provedor	Volume de empréstimo	Receita de parceria
Quicken empréstimos	US $ 2,3 bilhões	US $ 76,4 milhões
Melhor hipoteca	US $ 1,9 bilhão	US $ 62,7 milhões

Parcerias governamentais e regulatórias

O First Horizon mantém parcerias de conformidade com vários órgãos regulatórios.

• Conformidade regulatória do Federal Reserve
• Colaboração de supervisão bancária do FDIC
• Sec Parcerias de relatórios financeiros

Órgão regulatório	Foco de conformidade	Investimento de conformidade
Federal Reserve	Regulamentos bancários	US $ 22,6 milhões
Fdic	Seguro de depósito	US $ 18,3 milhões

First Horizon Corporation (FHN) - Modelo de negócios: Atividades -chave

Serviços bancários comerciais e de varejo

A First Horizon Corporation registrou ativos totais de US $ 89,2 bilhões a partir do quarto trimestre 2023. O Banco opera 412 centros bancários em 8 estados. A carteira de empréstimos bancários comercial foi avaliada em US $ 33,7 bilhões em 2023.

Categoria de serviço bancário	Receita total (2023)
Bancos comerciais	US $ 1,42 bilhão
Banco de varejo	US $ 687 milhões

Gerenciamento de patrimônio e consultoria de investimento

O First Horizon gerencia aproximadamente US $ 24,3 bilhões em ativos de gerenciamento de patrimônio. O banco fornece serviços de investimento em vários canais.

• Total de clientes de gerenciamento de patrimônio: 87.500
• Valor médio do ativo do cliente: $ 278.000
• Receita da taxa de consultoria de investimento: US $ 215 milhões em 2023

Empréstimos hipotecários e financiamento imobiliário

O portfólio de empréstimos hipotecários totalizou US $ 19,6 bilhões em 2023. O volume de financiamento imobiliário residencial atingiu US $ 4,2 bilhões.

Tipo de hipoteca	Volume total
Hipotecas residenciais	US $ 19,6 bilhões
Imóveis comerciais	US $ 12,8 bilhões

Desenvolvimento da plataforma bancária digital

A plataforma bancária digital serve 1,2 milhão de usuários on -line ativos. As transações bancárias móveis aumentaram 37% em 2023.

• Downloads de aplicativos bancários móveis: 425.000
• Volume de transação digital: 78 milhões de transações
• Investimento bancário digital: US $ 42 milhões em 2023

Gerenciamento de riscos e inovação de produtos financeiros

O orçamento de gerenciamento de riscos alocou US $ 87 milhões em 2023. Novo desenvolvimento de produtos financeiros focada em soluções orientadas para a tecnologia.

Categoria de gerenciamento de riscos	Alocação
Segurança cibernética	US $ 35 milhões
Gerenciamento de risco de crédito	US $ 29 milhões
Sistemas de conformidade	US $ 23 milhões

First Horizon Corporation (FHN) - Modelo de negócios: Recursos -chave

Rede de filiais

O First Horizon opera 416 filiais em 8 estados no sudeste dos Estados Unidos a partir do quarto trimestre de 2023, com uma concentração primária no Tennessee, Flórida, Geórgia, Alabama e Carolinas.

Estado	Número de ramificações
Tennessee	187
Flórida	89
Georgia	62
Alabama	41
Carolinas	37

Tecnologia bancária digital

Investimento de infraestrutura de tecnologia: US $ 157,4 milhões alocados para atualizações de transformação digital e tecnologia em 2023.

• Plataforma bancária móvel com 1,2 milhão de usuários digitais ativos
• Sistemas avançados de segurança cibernética
• Infraestrutura bancária baseada em nuvem

Capital humano

Total de funcionários: 5.612 em 31 de dezembro de 2023

Categoria de funcionários	Número
Liderança executiva	42
Gestão sênior	213
Profissionais financeiros	1,876
Atendimento ao Cliente	1,542
Equipe de apoio	1,939

Recursos financeiros

Métricas financeiras a partir do quarto trimestre 2023:

• Total de ativos: US $ 87,4 bilhões
• Tier 1 Capital Ratio: 12,6%
• Patrimônio total: US $ 10,2 bilhões
• Caixa e equivalentes em dinheiro: US $ 3,7 bilhões

Recursos de análise de dados

Investimento de infraestrutura de dados: US $ 42,6 milhões em análise avançada e tecnologias de IA para 2023

• Pontos de dados do cliente rastreados: mais de 2,3 milhões
• Sistemas de modelagem preditivos
• Algoritmos de avaliação de risco em tempo real

First Horizon Corporation (FHN) - Modelo de Negócios: Proposições de Valor

Soluções financeiras integradas para clientes pessoais e comerciais

A First Horizon Corporation oferece serviços financeiros abrangentes com ativos totais de US $ 89,4 bilhões a partir do quarto trimestre 2023. O banco fornece uma gama diversificada de produtos bancários com uma carteira de empréstimos de US $ 63,2 bilhões.

Segmento de clientes	Gama de produtos	Valor total do portfólio
Bancos pessoais	Verificação, economia, hipotecas	US $ 37,6 bilhões
Banking de negócios	Empréstimos comerciais, serviços do tesouro	US $ 25,6 bilhões

Experiência bancária personalizada com vários canais de serviço

O First Horizon fornece serviços bancários multicanal em 412 filiais e 624 caixas eletrônicos no sudeste dos Estados Unidos.

• Plataformas bancárias digitais
• Serviços de filiais pessoais
• Aplicativos bancários móveis
• Suporte bancário por telefone

Taxas de juros competitivas e produtos financeiros

As taxas de juros atuais para os principais produtos em janeiro de 2024:

Produto	Taxa de juro
Conta de poupança pessoal	4.25%
Verificação de negócios	3.75%
Hipoteca doméstica	6.50%

Ferramentas bancárias digitais avançadas e aplicativos móveis

Estatísticas da plataforma bancária digital para 2023:

• 1,2 milhão de usuários de bancos móveis ativos
• 98,3% Taxa de satisfação do aplicativo móvel
• Protocolo de segurança de criptografia de 256 bits

Experiência no mercado local com foco bancário regional

O First Horizon opera principalmente em 6 estados do sudeste, com uma presença concentrada no mercado:

Estado	Número de ramificações	Quota de mercado
Tennessee	187	22.5%
Flórida	89	12.3%
Georgia	76	9.7%

First Horizon Corporation (FHN) - Modelo de Negócios: Relacionamentos do Cliente

Atendimento ao cliente personalizado e gerenciamento de relacionamento

A First Horizon Corporation mantém 412 filiais de serviço completo em 6 estados a partir do quarto trimestre 2023. As métricas de atendimento ao cliente indicam um tempo médio de interação do cliente de 17,3 minutos por noivado.

Canal de atendimento ao cliente	Volume anual de interação
Interações no ramo	1,247,600
Suporte telefônico	3,562,450
Suporte digital	5,893,210

Plataformas bancárias de autoatendimento digital

A plataforma bancária digital do First Horizon atende 682.000 usuários de bancos on -line ativos em dezembro de 2023.

• Downloads de aplicativos bancários móveis: 423.000
• Volume de transações online: 42,6 milhões anualmente
• Taxa de crescimento do usuário bancário digital: 8,3% ano a ano

Gerentes de relacionamento dedicados para clientes de negócios e de alta rede

O First Horizon emprega 276 gerentes de relacionamento dedicados que atendem a segmentos de clientes comerciais e de alta rede.

Segmento de cliente	Número de gerentes dedicados	Valor médio do portfólio
Bancos comerciais	187	US $ 124,6 milhões
Indivíduos de alta rede	89	US $ 52,3 milhões

Serviços regulares de consultoria financeira e consulta

O First Horizon realiza aproximadamente 48.300 sessões de consultoria financeira anualmente em todos os segmentos de clientes.

Estratégias de comunicação multicanal

Remutação de canais de comunicação para interações com o cliente em 2023:

• Canais digitais: 62,4%
• Suporte telefônico: 24,7%
• Interações no ramo: 12,9%

Canal de comunicação	Tempo médio de resposta
Suporte por e -mail	4,2 horas
Suporte telefônico	7,6 minutos
Bate -papo ao vivo	3,1 minutos

First Horizon Corporation (FHN) - Modelo de Negócios: Canais

Rede de ramificação física

A First Horizon Corporation opera 412 filiais físicas em 9 estados a partir do quarto trimestre 2023. A rede de filiais está concentrada no Tennessee, Texas, Flórida, Geórgia e Carolinas.

Estado	Número de ramificações
Tennessee	187
Texas	89
Flórida	62
Georgia	44
Carolinas	30

Site bancário online

A plataforma bancária on -line da First Horizon serve aproximadamente 1,2 milhão de usuários digitais ativos em dezembro de 2023. O site oferece serviços bancários abrangentes com um tempo de atividade de 99,8%.

• Plataforma digital lançada em 2015
• Suporta mais de 250 transações bancárias
• Garantido com autenticação multifator

Aplicativo bancário móvel

O aplicativo Banking Mobile possui 875.000 usuários mensais ativos em 2024. O aplicativo foi atualizado pela última vez em janeiro de 2024 com recursos de segurança aprimorados.

Métrica de aplicativo	Valor
Usuários ativos mensais	875,000
App Store Classificação	4.6/5
Baixar contagem	1,3 milhão

Rede ATM

O First Horizon mantém 672 caixas eletrônicos em suas regiões operacionais em fevereiro de 2024.

• Transações gratuitas para titulares de contas
• Rede estendida através de bancos parceiros
• Disponibilidade 24/7

Centros de atendimento ao cliente

O First Horizon opera três call centers primários que lidam com aproximadamente 95.000 interações com clientes mensalmente em 2024.

Métrica de call center	Valor
Interações mensais	95,000
Tempo médio de resposta	3,2 minutos
Taxa de satisfação do cliente	88%

First Horizon Corporation (FHN) - Modelo de negócios: segmentos de clientes

Clientes bancários de varejo individuais

A partir do quarto trimestre de 2023, o First Horizon atende a aproximadamente 1,2 milhão de clientes bancários de varejo individuais em seis estados: Tennessee, Mississippi, Alabama, Flórida, Geórgia e Carolinas.

Métricas de segmento de clientes	Número total
Contas de corrente pessoal	675,000
Contas de poupança pessoal	425,000
Usuários bancários digitais	890,000

Pequenas e médias empresas

A First Horizon suporta 87.500 clientes pequenos e médios de negócios (SMB) em sua pegada regional.

• Contas de corrente de negócios: 52.300
• Clientes de empréstimos empresariais: 22.100
• Titulares de cartão de crédito comercial: 13.100

Clientes bancários corporativos e comerciais

O Banco atende a 6.750 clientes bancários corporativos e comerciais com um portfólio total de empréstimos comerciais de US $ 24,3 bilhões em 31 de dezembro de 2023.

Segmento comercial	Valor total do portfólio
Banco corporativo	US $ 15,6 bilhões
Clientes do mercado intermediário	US $ 8,7 bilhões

Clientes de gerenciamento de patrimônio

O First Horizon gerencia US $ 18,2 bilhões em ativos de gerenciamento de patrimônio para 45.600 clientes de alta rede.

• Contas de investimento individuais: 32.400
• Clientes de planejamento de aposentadoria: 13.200

Imóveis e mutuários de hipotecas

O banco mantém uma carteira de hipoteca de US $ 42,8 bilhões em segmentos imobiliários residenciais e comerciais.

Segmento de hipoteca	Valor total do empréstimo
Hipotecas residenciais	US $ 29,6 bilhões
Imóveis comerciais	US $ 13,2 bilhões

First Horizon Corporation (FHN) - Modelo de negócios: estrutura de custos

Pessoal e compensação de funcionários

A partir de 2023, o relatório anual, as despesas totais de remuneração e benefícios da First Horizon Corporation foram de US $ 1,16 bilhão.

Categoria de despesa	Valor (US $ milhões)
Salários	752.4
Benefícios dos funcionários	264.6
Custos de pensão e aposentadoria	143.0

Manutenção de tecnologia e infraestrutura digital

O investimento em infraestrutura tecnológica para 2023 totalizou US $ 287,3 milhões.

• Despesas de infraestrutura de TI: US $ 124,5 milhões
• Investimentos de segurança cibernética: US $ 62,8 milhões
• Manutenção da plataforma bancária digital: US $ 100,0 milhões

Despesas operacionais da rede de filiais

Os custos operacionais totais da rede de filiais para 2023 foram de US $ 412,6 milhões.

Categoria de despesa de ramificação	Valor (US $ milhões)
Aluguel e instalações	186.4
Utilitários	54.2
Manutenção	172.0

Custos de conformidade regulatória e gerenciamento de riscos

As despesas de conformidade e gerenciamento de riscos de 2023 totalizaram US $ 213,7 milhões.

• Custos de relatórios regulatórios: US $ 87,5 milhões
• Equipe legal e de conformidade: US $ 62,3 milhões
• Sistemas de gerenciamento de riscos: US $ 63,9 milhões

Despesas de marketing e aquisição de clientes

As despesas de marketing para 2023 foram de US $ 95,4 milhões.

Categoria de despesa de marketing	Valor (US $ milhões)
Marketing digital	38.2
Publicidade tradicional	32.6
Campanhas de aquisição de clientes	24.6

First Horizon Corporation (FHN) - Modelo de negócios: fluxos de receita

Receita de juros de empréstimos e hipotecas

Para o ano fiscal de 2023, a First Horizon Corporation registrou receita de juros líquidos de US $ 2,68 bilhões. Breakdown da carteira de empréstimos:

Categoria de empréstimo	Volume total	Porcentagem de portfólio
Empréstimos comerciais	US $ 35,6 bilhões	42%
Hipotecas residenciais	US $ 22,4 bilhões	26%
Empréstimos ao consumidor	US $ 17,3 bilhões	20%
Outros empréstimos	US $ 9,2 bilhões	12%

Taxas de serviço bancário

As taxas de serviço bancário para 2023 totalizaram US $ 456 milhões, com a seguinte distribuição de receita:

• Taxas de manutenção de conta: US $ 124 milhões
• Taxas de transação: US $ 187 milhões
• Taxas de cheque especial: US $ 89 milhões
• Taxas de transferência de fio: US $ 56 milhões

Gerenciamento de patrimônio e taxas de consultoria

O segmento de gerenciamento de patrimônio gerou US $ 312 milhões em 2023:

Categoria de serviço	Receita
Planejamento financeiro	US $ 98 milhões
Aviso de investimento	US $ 142 milhões
Serviços de confiança	US $ 72 milhões

Comissões de produtos de investimento

As comissões de produtos de investimento atingiram US $ 267 milhões em 2023:

• Comissões de fundos mútuos: US $ 112 milhões
• Taxas de conta de aposentadoria: US $ 89 milhões
• Comissões de corretagem: US $ 66 milhões

Receita de transação bancária digital

As transações bancárias digitais geraram US $ 184 milhões em 2023:

Serviço digital	Receita	Volume de transação
Mobile Banking	US $ 78 milhões	42 milhões de transações
Pagamento on -line	US $ 56 milhões	28 milhões de transações
Pagamentos digitais	US $ 50 milhões	25 milhões de transações

First Horizon Corporation (FHN) - Canvas Business Model: Value Propositions

You're looking at what First Horizon Corporation offers its clients-the core reason they choose them over a national giant or a smaller community player. It's about getting the scale of a major institution with the feel of a local partner. As of September 30, 2025, First Horizon Corporation held total assets of $83.2 billion. This scale allows them to offer a full suite of services across their 12-state footprint in the southern U.S.. They've earned recognition for this balance, landing on the Forbes America's Best Companies 2026 List and the Forbes Best-In-State Banks 2025 list.

For commercial and private banking clients, the value is in tailored counsel backed by real lending capacity. They aren't just processing applications; they are structuring deals. The loan portfolio stood near $63.1 billion as of Q3 2025. This core lending strength is reflected in their Net Interest Income, which hit $674 million in the third quarter of 2025. Honestly, that NII number shows their balance sheet management is working well in the current rate environment.

When it comes to wealth and trust management for high-net-worth individuals, First Horizon leverages its reputation for reliability. Their regional strategy has paid off in customer perception; for example, their trust services ranked top in seven states in recent customer surveys. You want to see the hard numbers that back up that trust:

Metric	Value (Q3 2025 or Latest)	Context
Total Assets	$83.2 billion	As of September 30, 2025
Loan Portfolio	$63.1 billion	Q3 2025 balance
Net Interest Margin (NIM)	3.6%	Q3 2025 result
Adjusted EPS	$0.51	Q3 2025 result

The experience isn't just inside the branch, either. You expect digital access, and First Horizon delivers a digital-first experience with robust security. This focus on modern tools is weighted heavily in their customer satisfaction metrics. In fact, the recent customer surveys that informed their top rankings polled 26,000 U.S. residents, with digital services being a key factor in their success. It's about convenience meeting confidence.

Finally, there's the commitment to the communities they serve, which is a value proposition for clients who care about where their money is banked. The First Horizon Foundation has donated more than $150 million since its founding in 1993. Just in 2024, they awarded $1.6 million through their Grants for Good campaign to 160 nonprofits. This isn't just marketing fluff; it's capital deployed locally.

• Full-service regional bank with big-bank resources.
• Tailored counsel for commercial and private banking.
• Comprehensive wealth and trust management.
• Digital experience weighted heavily in service scores.
• Community investment exceeding $150 million lifetime.

Finance: draft the Q4 2025 revenue vs. expense forecast by next Tuesday.

First Horizon Corporation (FHN) - Canvas Business Model: Customer Relationships

You're looking at how First Horizon Corporation builds and keeps its client base, which is critical when you're a regional player competing against giants. Honestly, their approach is a blend of old-school banking trust and modern tech efficiency.

The core of the service delivery is a hybrid model combining high-touch, dedicated relationship managers with digital self-service. This isn't just theoretical; the bank is about halfway through its three-year technology initiative as of early 2025. The goal is clear: bring in new bank clients and retain them at 90% plus. This balance means complex commercial or wealth management needs get a dedicated person, while everyday consumer banking moves to the app.

This strategy relies heavily on personalized insights and offers driven by data to deepen client relationships. First Horizon Corporation is actively using a CRM transformation to get a 360-degree view of the customer. They use this data to tailor marketing and product offerings, which is how they aim to boost non-interest income through cross-selling services like wealth management.

A major differentiator in the consumer space is the relationship-based rewards program (FIS AI 360) for total client value. First Horizon Bank deployed FIS AI 360 specifically to reward customers based on the total value of their banking relationship, moving past simple transaction rewards. Since launching this with the checking product suite, they have seen increases in checking product growth and average customer balances, alongside increased relationship depth for those customers. The system rewards across factors like types of accounts held, account balances, and engagement.

Here's a quick snapshot of how those relationship efforts translate into measurable scale and recognition as of late 2025:

Metric/Area	Data Point	Context/Impact
Customer Retention Rate	90% plus	Rate at which new bank clients are retained
Total Assets	$83.2 billion	Scale of the client base as of September 30, 2025
Rewards Program Focus	Total Relationship Value	Basis for rewards via FIS AI 360
Community Recognition	TIME's Best Midsize Companies 2025	Second consecutive year recognition based partly on CSR
Cross-Selling Goal	Deepening existing relationships	Key to boosting non-interest income

The bank also focuses on community-focused engagement to build long-term, defintely trusted ties. This commitment to community is recognized externally; for instance, First Horizon was named to TIME's list of America's Best Midsize Companies of 2025 for the second year running, with corporate social responsibility metrics being a key factor. They also highlight initiatives like Memphis arts funding as part of their brand building. Trust is a stated priority, validated by their inclusion on the Forbes America's Best-In-State Banks 2025 list.

For those times when digital isn't enough, the model includes assisted self-service via call centers and online chat support. While specific call center volume isn't public, the overall strategy supports a seamless omni-channel experience, which customers clearly expect. This ensures that whether a client is using the mobile app or needs to speak to someone, the experience is integrated.

First Horizon Corporation (FHN) - Canvas Business Model: Channels

You're looking at how First Horizon Corporation gets its value proposition-the combination of regional expertise and sophisticated products-into the hands of its customers. The channel strategy here is a deliberate mix of physical presence and digital efficiency, which is key for a bank of its size, standing at $83.2 billion in total assets as of September 30, 2025.

The physical branch network remains a core touchpoint, especially in the southern U.S. First Horizon Bank operates across a 12-state footprint concentrated in the region. While the exact, real-time count is dynamic, as of late November 2025, the FDIC reported 421 domestic locations for First Horizon Bank. This physical network is supported by a history of strategic acquisitions, like the 2020 merger with IberiaBank, which brought in over 190 banking centers across 11 states at that time. The bank still relies on these centers for complex transactions and relationship building, even as digital adoption grows.

Digital channels are clearly a major focus area, backed by significant investment. First Horizon set aside $100 million over a three-year period to upgrade its systems, focusing on customer-facing enhancements after the TD Bank deal ended. This investment supports the mobile banking app and online banking platforms, which are critical for daily customer interactions. Customer surveys show that digital services are a heavily weighted factor in customer satisfaction, suggesting customers expect high performance here. For instance, current Digital Banking customers can reorder checks directly within the platform.

Specialized teams are the delivery mechanism for the higher-value services First Horizon Corporation offers. These teams handle commercial banking, private banking, wealth management, and capital markets. The success of this segment is reflected in the financial results; for the third quarter of 2025, noninterest income rose by $26 million to $215 million, which often correlates with fee-based services delivered by these specialized groups. The bank is also focused on driving Pre-Provision Net Revenue (PPNR) opportunities through consistent execution across its business lines.

For cash access, the ATM network and third-party processors are essential. While a specific ATM count for late 2025 isn't public, the bank clearly defines its fee structure for external access: First Horizon charges a $3 foreign ATM fee whenever you use an ATM outside of its own network. This structure encourages the use of their owned or partner network while monetizing out-of-network usage.

Regarding VirtualBank, a dedicated digital-only experience, the public reports emphasize the overall technology upgrade and digital enhancements across the main First Horizon Bank platform. Specific, standalone operational or asset data for an entity explicitly named 'VirtualBank' was not detailed in the latest financial releases I reviewed. The strategy seems focused on integrating digital capabilities across the existing $83.2 billion asset base.

Here's a quick look at the scale and recent performance tied to these channels:

Metric	Value/Amount	Date/Period
Total Assets	$83.2 billion	September 30, 2025
Physical Banking Centers	421	As of November 28, 2025
States with Branch Operations	12	Ongoing
Technology Upgrade Investment	$100 million	Three-year period post-2023
Q3 2025 Noninterest Income	$215 million	Q3 2025
Foreign ATM Fee	$3	Current Policy

The strategy is clearly about maximizing reach: deep physical penetration in 12 states combined with digital tools that customers can use anywhere. If onboarding for digital services takes 14+ days, churn risk rises, so the efficiency of those digital channels is defintely a near-term operational focus.

Finance: draft 13-week cash view by Friday.

First Horizon Corporation (FHN) - Canvas Business Model: Customer Segments

You're looking at the core of First Horizon Corporation (FHN) as of late 2025. The company, holding $83.2 billion in assets as of September 30, 2025, serves a broad spectrum of clients across its 12 states of operation in the southern U.S.. This dual focus on individuals and businesses is key to their strategy, which is now heavily centered on organic growth after the merger activity settled down.

Here is how First Horizon Corporation structures its customer base, which directly informs where they allocate capital and focus their relationship managers:

• - Commercial Clients: Middle-market businesses needing lending and treasury management.
• - Private Banking/Wealth Management: High-net-worth individuals and families.
• - Consumer Banking: Mass-market individuals for deposits, mortgages, and loans.
• - Small Business Clients: Local enterprises requiring basic banking and small loans.
• - Capital Markets Clients: Institutional investors and corporations for fixed income.

Commercial Clients: Middle-market businesses needing lending and treasury management.

This segment is a major driver of balance sheet activity. You can see the focus in their recent loan growth figures; for instance, the second quarter of 2025 showed an increase of $316 million in Commercial and Industrial (C&I) loans. The strategy here involves deep engagement for treasury products and commercial real estate lending, aiming for cross-selling opportunities to boost revenue. The overall Commercial, Consumer & Wealth segment generated $1.4 billion in pre-tax income in 2024.

Private Banking/Wealth Management: High-net-worth individuals and families.

For wealth services, managed under First Horizon Advisors Inc., the scale is significant, reporting $13.6 B in Assets Under Management (AUM) as of July 31, 2025. This group is not monolithic, so it helps to break down where that AUM comes from:

Client Type	Number of Accounts (as of 7/31/2025)	AUM ($B) (as of 7/31/2025)
Individuals (other than high net worth)	5,562	1.7
Individuals (high net worth individuals)	863	2.0
Pension and profit sharing plans	51	3.4

Honestly, the high-net-worth individuals, while fewer in number at 863 accounts, represent a solid $2.0 billion of that AUM, showing a higher average relationship size than the mass-market individuals.

Consumer Banking: Mass-market individuals for deposits, mortgages, and loans.

This is the high-volume segment, providing the core deposit base. While the most concrete recent acquisition data is from a bit earlier, it shows the scale of their consumer focus: First Horizon gained approximately 24,000 new consumer customers in the summer of 2023. The bank offers essential products like checking, savings, credit cards, and home mortgages to this mass market. The resilience of this segment is important, as the company's loan portfolio stress test loss rate was only 2.3% under severe scenarios, partly due to limiting exposure to higher-loss products like credit cards.

Small Business Clients: Local enterprises requiring basic banking and small loans.

Small business clients are served alongside the larger commercial segment, but they require tailored basic banking and smaller loan facilities. The overall health of the business lending side is reflected in the $689 million increase in loans to mortgage companies seen in Q2 2025, which is a counter-cyclical business that supports the broader lending ecosystem these clients operate in.

Capital Markets Clients: Institutional investors and corporations for fixed income.

First Horizon Corporation supports institutional investors and corporations through its Capital Markets division, with a notable counter-cyclical buffer coming from its fixed income operations. This business line helps stabilize revenue, as executives noted during the September 2025 Barclays Conference presentation that fixed income provides a buffer against economic downturns. The company is actively managing its balance sheet, which includes these capital markets assets, to maintain a near-term Common Equity Tier 1 (CET1) ratio target of 10.75%.

Finance: draft 13-week cash view by Friday.

First Horizon Corporation (FHN) - Canvas Business Model: Cost Structure

You're looking at the expenses First Horizon Corporation racks up to keep the lights on and the balance sheet running. For a bank, the cost structure is dominated by funding costs and the overhead of a physical and digital footprint. Here's the quick math on what they spent recently.

Interest Expense is the cost of funding deposits, which is definitely a major variable cost that moves with the Fed's rate decisions. In the third quarter of 2025, the average rate paid on interest-bearing deposits rose to 2.78%, up from the second quarter average of 2.76%. First Horizon Corporation reported average deposits of $65.9 billion for Q3 2025, showing the scale of the funding base subject to these interest rate costs.

Noninterest Expense for First Horizon Corporation totaled $551 million in Q3 2025. This figure was up from $491 million in Q2 2025 and $511 million in Q3 2024. The efficiency ratio for Q3 2025 was 61.92%, which was slightly up from the prior-year period's 61.89%, suggesting a slight deterioration in profitability efficiency for the quarter.

The components driving this noninterest spend are quite detailed. Personnel Costs, covering salaries, benefits, and commissions for over 7,200 associates (as of December 31, 2024), saw an increase. Excluding deferred compensation, personnel expenses increased by $9 million from the prior quarter, with $6 million of that growth tied to incentives and commissions driven by improved Average Daily Relationships (ADR) in the fixed income business.

For Technology and Data Processing and other operational costs, outside services increased by $8 million quarter-over-quarter. The primary drivers for this increase were project expenses and technology and risk-related spending, though this was partially offset by lower advertising costs as prior campaign expenses shifted to new account promotion payouts within other expense categories.

The cost structure also includes strategic investments and non-recurring items. For instance, Q3 2025 expenses reflected a $20 million contribution to the First Horizon Foundation, an amount noted as being higher to maximize relative tax advantages available for contributions made in 2025. Occupancy and Equipment costs are part of the overall noninterest expense base supporting the network of banking centers concentrated in the southern U.S.

Here is a quick breakdown of some key cost-related figures from the Q3 2025 results:

Cost Metric	Amount	Period/Context
Total Noninterest Expense	$551 million	Q3 2025
Personnel Expense Increase (QoQ)	$9 million	Excluding deferred compensation, Q3 2025 vs Q2 2025
Outside Services Increase (QoQ)	$8 million	Driven by technology/project spend, Q3 2025 vs Q2 2025
Foundation Contribution	$20 million	Included in Q3 2025 expenses
Average Interest-Bearing Deposit Rate	2.78%	Q3 2025 Average

The bank's overall operational spending is managed with an eye on the efficiency ratio, which sits near 62%. You see the impact of personnel incentives flow through when business lines like fixed income perform well, which is a direct link between revenue generation and variable compensation within the cost structure.

The costs associated with the physical footprint, Occupancy and Equipment, support the operations across the 12 states where First Horizon Bank operates its banking centers. While specific line items for this category aren't broken out in the summary data, they are embedded within the total Noninterest Expense of $551 million.

You can see the interplay between funding costs and operating costs in the expense management focus. Finance: draft 13-week cash view by Friday.

First Horizon Corporation (FHN) - Canvas Business Model: Revenue Streams

You're looking at the core engine of First Horizon Corporation (FHN)'s profitability, which, like most banks, rests heavily on the spread between what it earns on assets and what it pays on liabilities. For Q3 2025, this engine was humming along nicely.

Net Interest Income (NII) remains the primary revenue source, totaling $674 million in Q3 2025. This figure represents about 75.8% of the total revenue for the quarter. To give you some context on momentum, NII advanced from $641 million in Q2 2025 and was up from $627 million reported in Q3 2024. The Net Interest Margin (NIM) also expanded by 15 basis points to reach 3.55% for the quarter.

The second major component is Noninterest Income, which acts as a key diversifier. This stream totaled $215 million in Q3 2025, making up the remaining 24.2% of total revenue. This was a sequential improvement, climbing from $189 million in the previous quarter, and up from $200 million reported in Q3 2024. This rise was partly due to a jump in fixed income ADRs (American Depositary Receipts) activity.

Here's the quick math on the top-line performance for the quarter ending September 2025:

Revenue Component	Q3 2025 Amount (Millions USD)	Comparison to Q2 2025
Net Interest Income (NII)	$674	Up from $641 million
Noninterest Income	$215	Up from $189 million
Total Revenue	$889	Up from $833 million

The fee-based revenue is generated across several services, which you need to track to see if the diversification strategy is holding up as interest rates shift. The total Noninterest Income for Q3 2025 was $215 million, which included a rise of $26 million from the prior quarter. The specific breakdown looks like this:

• - Net Interest Income (NII): Primary revenue source, totaling $674 million in Q3 2025.
• - Noninterest Income: Fees from services, totaling $215 million in Q3 2025.
• - Service Charges and Fees: Consumer and commercial account fees.
• - Wealth Management and Trust Fees: Fees from managing client assets.
• - Capital Markets and Fixed Income Fees: Revenue from trading and advisory services, which saw a jump in fixed income ADRs contributing to the overall fee growth.

The performance of the fee income is encouraging, especially since management expects these counter-cyclical fees to help offset asset sensitivity as the Fed moves toward easing. If onboarding takes 14+ days, churn risk rises, but for now, the fee growth shows client activity is strong in key areas.

Finance: draft 13-week cash view by Friday.