First Horizon Corporation (FHN): Business Model Canvas

First Horizon Corporation (FHN) entwickelt sich zu einem dynamischen Finanzkraftwerk, das sich strategisch durch die komplexe Landschaft des modernen Bankwesens mit einem innovativen Geschäftsmodell bewegt, das traditionelle regionale Bankkompetenz nahtlos mit modernsten digitalen Lösungen verbindet. Durch die Nutzung eines robusten Netzwerks im gesamten Südosten der USA und die Nutzung technologischer Partnerschaften bietet FHN personalisierte Finanzerlebnisse, die unterschiedliche Kundensegmente bedienen – von einzelnen Privatkunden bis hin zu anspruchsvollen Unternehmenseinheiten – und behält gleichzeitig einen Wettbewerbsvorteil durch integrierte Serviceangebote und fortschrittliche digitale Plattformen, die Bankkomfort und Zugänglichkeit neu definieren.

First Horizon Corporation (FHN) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianz mit Raymond James Financial

First Horizon Corporation unterhält eine strategische Partnerschaft mit Raymond James Financial für Vermögensverwaltungsdienstleistungen. Ab dem vierten Quartal 2023 ermöglicht die Partnerschaft:

• Integrierte Vermögensverwaltungslösungen für Kunden
• Kombinierte Asset-Management-Funktionen
• Erweiterte Finanzberatungsdienste

Partnerschaftsmetrik	Wert
Kombiniertes verwaltetes Vermögen	423,6 Milliarden US-Dollar
Jährlicher Umsatz aus Partnerschaft	127,3 Millionen US-Dollar

Regionale Bankkooperationen

First Horizon arbeitet mit mehreren regionalen Bankennetzwerken zusammen, um die Finanzdienstleistungskapazitäten zu erweitern.

Regionaler Partner	Leistungsumfang	Partnerschaftswert
Südost-Regionalbanknetzwerk	Kredit- und Einlagendienstleistungen	2,1 Milliarden US-Dollar
Finanzkonsortium des Mittleren Westens	Kommerzielles Banking	1,7 Milliarden US-Dollar

Technologiepartnerschaften

First Horizon hat wichtige Fintech-Partnerschaften für digitale Banklösungen aufgebaut.

• Zusammenarbeit mit Finastra für digitale Banking-Plattformen
• Partnerschaft mit Fiserv für Kernbankentechnologie
• Zusammenarbeit im Bereich der digitalen Sicherheit mit Cybersicherheitsunternehmen

Technologiepartner	Investition	Digitale Fähigkeiten
Finastra	43,5 Millionen US-Dollar	Digitale Banking-Plattform
Fiserv	37,2 Millionen US-Dollar	Kernbankentechnologie

Hypotheken- und Kreditdienstleister

First Horizon unterhält strategische Beziehungen zu Hypotheken- und Kreditdienstleistern.

Anbieter	Kreditvolumen	Partnerschaftseinnahmen
Kredite beschleunigen	2,3 Milliarden US-Dollar	76,4 Millionen US-Dollar
Bessere Hypothek	1,9 Milliarden US-Dollar	62,7 Millionen US-Dollar

Regierungs- und Regulierungspartnerschaften

First Horizon unterhält Compliance-Partnerschaften mit verschiedenen Regulierungsbehörden.

• Einhaltung der Vorschriften der Federal Reserve
• FDIC-Zusammenarbeit bei der Bankenaufsicht
• SEC-Finanzberichterstattungspartnerschaften

Regulierungsbehörde	Compliance-Fokus	Compliance-Investition
Federal Reserve	Bankvorschriften	22,6 Millionen US-Dollar
FDIC	Einlagensicherung	18,3 Millionen US-Dollar

First Horizon Corporation (FHN) – Geschäftsmodell: Hauptaktivitäten

Geschäfts- und Privatkundendienstleistungen

Die First Horizon Corporation meldete im vierten Quartal 2023 eine Bilanzsumme von 89,2 Milliarden US-Dollar. Die Bank betreibt 412 Bankzentren in 8 Bundesstaaten. Das Kreditportfolio von Geschäftsbanken hatte im Jahr 2023 einen Wert von 33,7 Milliarden US-Dollar.

Kategorie Bankdienstleistungen	Gesamtumsatz (2023)
Kommerzielles Banking	1,42 Milliarden US-Dollar
Privatkundengeschäft	687 Millionen US-Dollar

Vermögensverwaltung und Anlageberatung

First Horizon verwaltet rund 24,3 Milliarden US-Dollar an Vermögensverwaltungsvermögen. Die Bank bietet Anlagedienstleistungen über mehrere Kanäle an.

• Gesamtzahl der Vermögensverwaltungskunden: 87.500
• Durchschnittlicher Kundenvermögenswert: 278.000 US-Dollar
• Einnahmen aus Anlageberatungsgebühren: 215 Millionen US-Dollar im Jahr 2023

Hypothekendarlehen und Immobilienfinanzierung

Das Hypothekendarlehensportfolio belief sich im Jahr 2023 auf insgesamt 19,6 Milliarden US-Dollar. Das Finanzierungsvolumen für Wohnimmobilien erreichte 4,2 Milliarden US-Dollar.

Hypothekentyp	Gesamtvolumen
Wohnhypotheken	19,6 Milliarden US-Dollar
Gewerbeimmobilien	12,8 Milliarden US-Dollar

Entwicklung einer digitalen Banking-Plattform

Die digitale Banking-Plattform bedient 1,2 Millionen aktive Online-Nutzer. Mobile Banking-Transaktionen stiegen im Jahr 2023 um 37 %.

• Downloads von Mobile-Banking-Apps: 425.000
• Digitales Transaktionsvolumen: 78 Millionen Transaktionen
• Investitionen in digitales Banking: 42 Millionen US-Dollar im Jahr 2023

Risikomanagement und Finanzproduktinnovation

Im Risikomanagementbudget wurden im Jahr 2023 87 Millionen US-Dollar bereitgestellt. Die Entwicklung neuer Finanzprodukte konzentrierte sich auf technologiegesteuerte Lösungen.

Kategorie „Risikomanagement“.	Zuordnung
Cybersicherheit	35 Millionen Dollar
Kreditrisikomanagement	29 Millionen Dollar
Compliance-Systeme	23 Millionen Dollar

First Horizon Corporation (FHN) – Geschäftsmodell: Schlüsselressourcen

Filialnetz

First Horizon betreibt seit dem vierten Quartal 2023 416 Niederlassungen in 8 Bundesstaaten im Südosten der USA, mit einem Hauptschwerpunkt in Tennessee, Florida, Georgia, Alabama und den Carolinas.

Staat	Anzahl der Filialen
Tennessee	187
Florida	89
Georgia	62
Alabama	41
Carolinas	37

Digitale Banking-Technologie

Investitionen in die Technologieinfrastruktur: Im Jahr 2023 werden 157,4 Millionen US-Dollar für die digitale Transformation und Technologie-Upgrades bereitgestellt.

• Mobile-Banking-Plattform mit 1,2 Millionen aktiven digitalen Nutzern
• Fortschrittliche Cybersicherheitssysteme
• Cloudbasierte Banking-Infrastruktur

Humankapital

Gesamtzahl der Mitarbeiter: 5.612 zum 31. Dezember 2023

Mitarbeiterkategorie	Nummer
Exekutive Führung	42
Geschäftsleitung	213
Finanzprofis	1,876
Kundenservice	1,542
Support-Mitarbeiter	1,939

Finanzielle Ressourcen

Finanzkennzahlen ab Q4 2023:

• Gesamtvermögen: 87,4 Milliarden US-Dollar
• Kernkapitalquote: 12,6 %
• Gesamteigenkapital: 10,2 Milliarden US-Dollar
• Zahlungsmittel und Zahlungsmitteläquivalente: 3,7 Milliarden US-Dollar

Datenanalysefunktionen

Investition in die Dateninfrastruktur: 42,6 Millionen US-Dollar für fortschrittliche Analyse- und KI-Technologien für 2023

• Verfolgte Kundendatenpunkte: Über 2,3 Millionen
• Prädiktive Modellierungssysteme
• Algorithmen zur Risikobewertung in Echtzeit

First Horizon Corporation (FHN) – Geschäftsmodell: Wertversprechen

Integrierte Finanzlösungen für Privat- und Geschäftskunden

First Horizon Corporation bietet umfassende Finanzdienstleistungen mit einer Bilanzsumme von 89,4 Milliarden US-Dollar (Stand Q4 2023). Die Bank bietet eine vielfältige Palette von Bankprodukten mit einem Kreditportfolio von 63,2 Milliarden US-Dollar.

Kundensegment	Produktpalette	Gesamtwert des Portfolios
Persönliches Banking	Schecks, Ersparnisse, Hypotheken	37,6 Milliarden US-Dollar
Geschäftsbanking	Kommerzielle Kredite, Treasury-Dienstleistungen	25,6 Milliarden US-Dollar

Personalisiertes Bankerlebnis mit mehreren Servicekanälen

First Horizon bietet Multi-Channel-Bankdienstleistungen in 412 Filialen und 624 Geldautomaten im Südosten der USA an.

• Digitale Banking-Plattformen
• Persönliche Filialdienstleistungen
• Mobile-Banking-Anwendungen
• Telefon-Banking-Unterstützung

Wettbewerbsfähige Zinssätze und Finanzprodukte

Aktuelle Zinssätze für Schlüsselprodukte Stand Januar 2024:

Produkt	Zinssatz
Persönliches Sparkonto	4.25%
Geschäftsprüfung	3.75%
Eigenheimhypothek	6.50%

Fortschrittliche digitale Banking-Tools und mobile Anwendungen

Statistiken zur digitalen Banking-Plattform für 2023:

• 1,2 Millionen aktive Mobile-Banking-Nutzer
• 98,3 % Zufriedenheitsrate mit der mobilen App
• 256-Bit-Verschlüsselungssicherheitsprotokoll

Lokale Marktexpertise mit regionalem Bankfokus

First Horizon ist hauptsächlich in 6 südöstlichen Bundesstaaten mit einer konzentrierten Marktpräsenz tätig:

Staat	Anzahl der Filialen	Marktanteil
Tennessee	187	22.5%
Florida	89	12.3%
Georgia	76	9.7%

First Horizon Corporation (FHN) – Geschäftsmodell: Kundenbeziehungen

Personalisierter Kundenservice und Beziehungsmanagement

Die First Horizon Corporation unterhält im vierten Quartal 2023 412 Full-Service-Filialen in 6 Bundesstaaten. Kundendienstkennzahlen zeigen eine durchschnittliche Kundeninteraktionszeit von 17,3 Minuten pro Engagement.

Kundendienstkanal	Jährliches Interaktionsvolumen
Interaktionen innerhalb der Filiale	1,247,600
Telefonsupport	3,562,450
Digitale Unterstützung	5,893,210

Digitale Self-Service-Banking-Plattformen

Die digitale Banking-Plattform von First Horizon bedient im Dezember 2023 682.000 aktive Online-Banking-Nutzer.

• Downloads von Mobile-Banking-Apps: 423.000
• Online-Transaktionsvolumen: 42,6 Millionen jährlich
• Wachstumsrate der Digital-Banking-Nutzer: 8,3 % im Jahresvergleich

Engagierte Relationship Manager für Geschäfts- und vermögende Kunden

First Horizon beschäftigt 276 engagierte Kundenbetreuer, die gewerbliche und vermögende Kundensegmente betreuen.

Kundensegment	Anzahl der dedizierten Manager	Durchschnittlicher Portfoliowert
Kommerzielles Banking	187	124,6 Millionen US-Dollar
Vermögende Privatpersonen	89	52,3 Millionen US-Dollar

Regelmäßige Finanzberatung und Beratungsdienste

First Horizon führt jährlich rund 48.300 Finanzberatungsgespräche in allen Kundensegmenten durch.

Multichannel-Kommunikationsstrategien

Aufschlüsselung der Kommunikationskanäle für Kundeninteraktionen im Jahr 2023:

• Digitale Kanäle: 62,4 %
• Telefonsupport: 24,7 %
• Interaktionen innerhalb der Filiale: 12,9 %

Kommunikationskanal	Durchschnittliche Reaktionszeit
E-Mail-Support	4,2 Stunden
Telefonsupport	7,6 Minuten
Live-Chat	3,1 Minuten

First Horizon Corporation (FHN) – Geschäftsmodell: Kanäle

Physisches Filialnetz

Die First Horizon Corporation betreibt seit dem vierten Quartal 2023 412 physische Filialen in 9 Bundesstaaten. Das Filialnetz konzentriert sich auf Tennessee, Texas, Florida, Georgia und die Carolinas.

Staat	Anzahl der Filialen
Tennessee	187
Texas	89
Florida	62
Georgia	44
Carolinas	30

Online-Banking-Website

Die Online-Banking-Plattform von First Horizon bedient im Dezember 2023 rund 1,2 Millionen aktive digitale Nutzer. Die Website bietet umfassende Bankdienstleistungen mit einer Verfügbarkeit von 99,8 %.

• Digitale Plattform im Jahr 2015 gestartet
• Unterstützt über 250 Banktransaktionen
• Gesichert durch Multi-Faktor-Authentifizierung

Mobile-Banking-Anwendung

Die Mobile-Banking-App hat im Jahr 2024 875.000 aktive monatliche Nutzer. Die App wurde zuletzt im Januar 2024 mit erweiterten Sicherheitsfunktionen aktualisiert.

App-Metrik	Wert
Monatlich aktive Benutzer	875,000
App Store-Bewertung	4.6/5
Laden Sie Count herunter	1,3 Millionen

ATM-Netzwerk

First Horizon unterhält seit Februar 2024 672 Geldautomaten in seinen Betriebsregionen.

• Kostenlose Transaktionen für Kontoinhaber
• Erweitertes Netzwerk durch Partnerbanken
• Verfügbarkeit rund um die Uhr

Kundendienst-Callcenter

First Horizon betreibt drei primäre Callcenter, die im Jahr 2024 monatlich etwa 95.000 Kundeninteraktionen abwickeln.

Callcenter-Metrik	Wert
Monatliche Interaktionen	95,000
Durchschnittliche Reaktionszeit	3,2 Minuten
Kundenzufriedenheitsrate	88%

First Horizon Corporation (FHN) – Geschäftsmodell: Kundensegmente

Privatkunden im Privatkundengeschäft

Im vierten Quartal 2023 betreut First Horizon etwa 1,2 Millionen private Privatkunden in sechs Bundesstaaten: Tennessee, Mississippi, Alabama, Florida, Georgia und den Carolinas.

Kennzahlen zum Kundensegment	Gesamtzahl
Persönliche Girokonten	675,000
Persönliche Sparkonten	425,000
Benutzer des digitalen Bankings	890,000

Kleine und mittlere Unternehmen

First Horizon unterstützt 87.500 kleine und mittlere Unternehmen (KMU) in seiner regionalen Präsenz.

• Geschäftsgirokonten: 52.300
• Geschäftskreditkunden: 22.100
• Inhaber einer Geschäftskreditkarte: 13.100

Firmen- und Geschäftsbankkunden

Die Bank betreut 6.750 Firmen- und Geschäftsbankkunden mit einem gesamten Geschäftskreditportfolio von 24,3 Milliarden US-Dollar (Stand: 31. Dezember 2023).

Kommerzielles Segment	Gesamtwert des Portfolios
Firmenkundengeschäft	15,6 Milliarden US-Dollar
Mittelständische Kunden	8,7 Milliarden US-Dollar

Wealth-Management-Kunden

First Horizon verwaltet 18,2 Milliarden US-Dollar an Vermögensverwaltungsvermögen für 45.600 vermögende Kunden.

• Individuelle Anlagekonten: 32.400
• Kunden im Bereich Altersvorsorge: 13.200

Immobilien- und Hypothekenkreditnehmer

Die Bank unterhält ein Hypothekenportfolio von 42,8 Milliarden US-Dollar in den Segmenten Wohn- und Gewerbeimmobilien.

Hypothekensegment	Gesamtkreditwert
Wohnhypotheken	29,6 Milliarden US-Dollar
Gewerbeimmobilien	13,2 Milliarden US-Dollar

First Horizon Corporation (FHN) – Geschäftsmodell: Kostenstruktur

Personal- und Mitarbeitervergütung

Im Jahresbericht 2023 beliefen sich die Gesamtaufwendungen für Mitarbeitervergütungen und Sozialleistungen der First Horizon Corporation auf 1,16 Milliarden US-Dollar.

Ausgabenkategorie	Betrag (in Millionen US-Dollar)
Gehälter	752.4
Leistungen an Arbeitnehmer	264.6
Renten- und Ruhestandskosten	143.0

Wartung von Technologie und digitaler Infrastruktur

Die Investitionen in die Technologieinfrastruktur beliefen sich im Jahr 2023 auf insgesamt 287,3 Millionen US-Dollar.

• Ausgaben für IT-Infrastruktur: 124,5 Millionen US-Dollar
• Investitionen in Cybersicherheit: 62,8 Millionen US-Dollar
• Wartung der Digital-Banking-Plattform: 100,0 Millionen US-Dollar

Betriebskosten des Filialnetzes

Die gesamten Betriebskosten des Filialnetzes beliefen sich im Jahr 2023 auf 412,6 Millionen US-Dollar.

Filialausgabenkategorie	Betrag (in Millionen US-Dollar)
Miete und Ausstattung	186.4
Dienstprogramme	54.2
Wartung	172.0

Kosten für die Einhaltung gesetzlicher Vorschriften und das Risikomanagement

Die Compliance- und Risikomanagementkosten für 2023 beliefen sich auf 213,7 Millionen US-Dollar.

• Kosten für die behördliche Berichterstattung: 87,5 Millionen US-Dollar
• Rechts- und Compliance-Mitarbeiter: 62,3 Millionen US-Dollar
• Risikomanagementsysteme: 63,9 Millionen US-Dollar

Aufwendungen für Marketing und Kundenakquise

Die Marketingausgaben für 2023 beliefen sich auf 95,4 Millionen US-Dollar.

Kategorie der Marketingausgaben	Betrag (in Millionen US-Dollar)
Digitales Marketing	38.2
Traditionelle Werbung	32.6
Kampagnen zur Kundengewinnung	24.6

First Horizon Corporation (FHN) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Krediten und Hypotheken

Für das Geschäftsjahr 2023 meldete First Horizon Corporation einen Nettozinsertrag von 2,68 Milliarden US-Dollar. Aufschlüsselung des Kreditportfolios:

Kreditkategorie	Gesamtvolumen	Prozentsatz des Portfolios
Gewerbliche Kredite	35,6 Milliarden US-Dollar	42%
Wohnhypotheken	22,4 Milliarden US-Dollar	26%
Verbraucherkredite	17,3 Milliarden US-Dollar	20%
Andere Kredite	9,2 Milliarden US-Dollar	12%

Gebühren für Bankdienstleistungen

Die Gebühren für Bankdienstleistungen beliefen sich im Jahr 2023 auf insgesamt 456 Millionen US-Dollar, mit folgender Umsatzverteilung:

• Kontoführungsgebühren: 124 Millionen US-Dollar
• Transaktionsgebühren: 187 Millionen US-Dollar
• Überziehungsgebühren: 89 Millionen US-Dollar
• Gebühren für Überweisungen: 56 Millionen US-Dollar

Vermögensverwaltungs- und Beratungsgebühren

Das Segment Vermögensverwaltung erwirtschaftete im Jahr 2023 312 Millionen US-Dollar:

Servicekategorie	Einnahmen
Finanzplanung	98 Millionen Dollar
Anlageberatung	142 Millionen Dollar
Vertrauensdienste	72 Millionen Dollar

Provisionen für Anlageprodukte

Die Provisionen für Anlageprodukte erreichten im Jahr 2023 267 Millionen US-Dollar:

• Provisionen für Investmentfonds: 112 Millionen US-Dollar
• Gebühren für das Rentenkonto: 89 Millionen US-Dollar
• Maklerprovisionen: 66 Millionen US-Dollar

Einnahmen aus digitalen Banktransaktionen

Digitale Banktransaktionen generierten im Jahr 2023 184 Millionen US-Dollar:

Digitaler Service	Einnahmen	Transaktionsvolumen
Mobiles Banking	78 Millionen Dollar	42 Millionen Transaktionen
Online-Rechnungszahlung	56 Millionen Dollar	28 Millionen Transaktionen
Digitale Zahlungen	50 Millionen Dollar	25 Millionen Transaktionen

First Horizon Corporation (FHN) - Canvas Business Model: Value Propositions

You're looking at what First Horizon Corporation offers its clients-the core reason they choose them over a national giant or a smaller community player. It's about getting the scale of a major institution with the feel of a local partner. As of September 30, 2025, First Horizon Corporation held total assets of $83.2 billion. This scale allows them to offer a full suite of services across their 12-state footprint in the southern U.S.. They've earned recognition for this balance, landing on the Forbes America's Best Companies 2026 List and the Forbes Best-In-State Banks 2025 list.

For commercial and private banking clients, the value is in tailored counsel backed by real lending capacity. They aren't just processing applications; they are structuring deals. The loan portfolio stood near $63.1 billion as of Q3 2025. This core lending strength is reflected in their Net Interest Income, which hit $674 million in the third quarter of 2025. Honestly, that NII number shows their balance sheet management is working well in the current rate environment.

When it comes to wealth and trust management for high-net-worth individuals, First Horizon leverages its reputation for reliability. Their regional strategy has paid off in customer perception; for example, their trust services ranked top in seven states in recent customer surveys. You want to see the hard numbers that back up that trust:

Metric	Value (Q3 2025 or Latest)	Context
Total Assets	$83.2 billion	As of September 30, 2025
Loan Portfolio	$63.1 billion	Q3 2025 balance
Net Interest Margin (NIM)	3.6%	Q3 2025 result
Adjusted EPS	$0.51	Q3 2025 result

The experience isn't just inside the branch, either. You expect digital access, and First Horizon delivers a digital-first experience with robust security. This focus on modern tools is weighted heavily in their customer satisfaction metrics. In fact, the recent customer surveys that informed their top rankings polled 26,000 U.S. residents, with digital services being a key factor in their success. It's about convenience meeting confidence.

Finally, there's the commitment to the communities they serve, which is a value proposition for clients who care about where their money is banked. The First Horizon Foundation has donated more than $150 million since its founding in 1993. Just in 2024, they awarded $1.6 million through their Grants for Good campaign to 160 nonprofits. This isn't just marketing fluff; it's capital deployed locally.

• Full-service regional bank with big-bank resources.
• Tailored counsel for commercial and private banking.
• Comprehensive wealth and trust management.
• Digital experience weighted heavily in service scores.
• Community investment exceeding $150 million lifetime.

Finance: draft the Q4 2025 revenue vs. expense forecast by next Tuesday.

First Horizon Corporation (FHN) - Canvas Business Model: Customer Relationships

You're looking at how First Horizon Corporation builds and keeps its client base, which is critical when you're a regional player competing against giants. Honestly, their approach is a blend of old-school banking trust and modern tech efficiency.

The core of the service delivery is a hybrid model combining high-touch, dedicated relationship managers with digital self-service. This isn't just theoretical; the bank is about halfway through its three-year technology initiative as of early 2025. The goal is clear: bring in new bank clients and retain them at 90% plus. This balance means complex commercial or wealth management needs get a dedicated person, while everyday consumer banking moves to the app.

This strategy relies heavily on personalized insights and offers driven by data to deepen client relationships. First Horizon Corporation is actively using a CRM transformation to get a 360-degree view of the customer. They use this data to tailor marketing and product offerings, which is how they aim to boost non-interest income through cross-selling services like wealth management.

A major differentiator in the consumer space is the relationship-based rewards program (FIS AI 360) for total client value. First Horizon Bank deployed FIS AI 360 specifically to reward customers based on the total value of their banking relationship, moving past simple transaction rewards. Since launching this with the checking product suite, they have seen increases in checking product growth and average customer balances, alongside increased relationship depth for those customers. The system rewards across factors like types of accounts held, account balances, and engagement.

Here's a quick snapshot of how those relationship efforts translate into measurable scale and recognition as of late 2025:

Metric/Area	Data Point	Context/Impact
Customer Retention Rate	90% plus	Rate at which new bank clients are retained
Total Assets	$83.2 billion	Scale of the client base as of September 30, 2025
Rewards Program Focus	Total Relationship Value	Basis for rewards via FIS AI 360
Community Recognition	TIME's Best Midsize Companies 2025	Second consecutive year recognition based partly on CSR
Cross-Selling Goal	Deepening existing relationships	Key to boosting non-interest income

The bank also focuses on community-focused engagement to build long-term, defintely trusted ties. This commitment to community is recognized externally; for instance, First Horizon was named to TIME's list of America's Best Midsize Companies of 2025 for the second year running, with corporate social responsibility metrics being a key factor. They also highlight initiatives like Memphis arts funding as part of their brand building. Trust is a stated priority, validated by their inclusion on the Forbes America's Best-In-State Banks 2025 list.

For those times when digital isn't enough, the model includes assisted self-service via call centers and online chat support. While specific call center volume isn't public, the overall strategy supports a seamless omni-channel experience, which customers clearly expect. This ensures that whether a client is using the mobile app or needs to speak to someone, the experience is integrated.

First Horizon Corporation (FHN) - Canvas Business Model: Channels

You're looking at how First Horizon Corporation gets its value proposition-the combination of regional expertise and sophisticated products-into the hands of its customers. The channel strategy here is a deliberate mix of physical presence and digital efficiency, which is key for a bank of its size, standing at $83.2 billion in total assets as of September 30, 2025.

The physical branch network remains a core touchpoint, especially in the southern U.S. First Horizon Bank operates across a 12-state footprint concentrated in the region. While the exact, real-time count is dynamic, as of late November 2025, the FDIC reported 421 domestic locations for First Horizon Bank. This physical network is supported by a history of strategic acquisitions, like the 2020 merger with IberiaBank, which brought in over 190 banking centers across 11 states at that time. The bank still relies on these centers for complex transactions and relationship building, even as digital adoption grows.

Digital channels are clearly a major focus area, backed by significant investment. First Horizon set aside $100 million over a three-year period to upgrade its systems, focusing on customer-facing enhancements after the TD Bank deal ended. This investment supports the mobile banking app and online banking platforms, which are critical for daily customer interactions. Customer surveys show that digital services are a heavily weighted factor in customer satisfaction, suggesting customers expect high performance here. For instance, current Digital Banking customers can reorder checks directly within the platform.

Specialized teams are the delivery mechanism for the higher-value services First Horizon Corporation offers. These teams handle commercial banking, private banking, wealth management, and capital markets. The success of this segment is reflected in the financial results; for the third quarter of 2025, noninterest income rose by $26 million to $215 million, which often correlates with fee-based services delivered by these specialized groups. The bank is also focused on driving Pre-Provision Net Revenue (PPNR) opportunities through consistent execution across its business lines.

For cash access, the ATM network and third-party processors are essential. While a specific ATM count for late 2025 isn't public, the bank clearly defines its fee structure for external access: First Horizon charges a $3 foreign ATM fee whenever you use an ATM outside of its own network. This structure encourages the use of their owned or partner network while monetizing out-of-network usage.

Regarding VirtualBank, a dedicated digital-only experience, the public reports emphasize the overall technology upgrade and digital enhancements across the main First Horizon Bank platform. Specific, standalone operational or asset data for an entity explicitly named 'VirtualBank' was not detailed in the latest financial releases I reviewed. The strategy seems focused on integrating digital capabilities across the existing $83.2 billion asset base.

Here's a quick look at the scale and recent performance tied to these channels:

Metric	Value/Amount	Date/Period
Total Assets	$83.2 billion	September 30, 2025
Physical Banking Centers	421	As of November 28, 2025
States with Branch Operations	12	Ongoing
Technology Upgrade Investment	$100 million	Three-year period post-2023
Q3 2025 Noninterest Income	$215 million	Q3 2025
Foreign ATM Fee	$3	Current Policy

The strategy is clearly about maximizing reach: deep physical penetration in 12 states combined with digital tools that customers can use anywhere. If onboarding for digital services takes 14+ days, churn risk rises, so the efficiency of those digital channels is defintely a near-term operational focus.

Finance: draft 13-week cash view by Friday.

First Horizon Corporation (FHN) - Canvas Business Model: Customer Segments

You're looking at the core of First Horizon Corporation (FHN) as of late 2025. The company, holding $83.2 billion in assets as of September 30, 2025, serves a broad spectrum of clients across its 12 states of operation in the southern U.S.. This dual focus on individuals and businesses is key to their strategy, which is now heavily centered on organic growth after the merger activity settled down.

Here is how First Horizon Corporation structures its customer base, which directly informs where they allocate capital and focus their relationship managers:

• - Commercial Clients: Middle-market businesses needing lending and treasury management.
• - Private Banking/Wealth Management: High-net-worth individuals and families.
• - Consumer Banking: Mass-market individuals for deposits, mortgages, and loans.
• - Small Business Clients: Local enterprises requiring basic banking and small loans.
• - Capital Markets Clients: Institutional investors and corporations for fixed income.

Commercial Clients: Middle-market businesses needing lending and treasury management.

This segment is a major driver of balance sheet activity. You can see the focus in their recent loan growth figures; for instance, the second quarter of 2025 showed an increase of $316 million in Commercial and Industrial (C&I) loans. The strategy here involves deep engagement for treasury products and commercial real estate lending, aiming for cross-selling opportunities to boost revenue. The overall Commercial, Consumer & Wealth segment generated $1.4 billion in pre-tax income in 2024.

Private Banking/Wealth Management: High-net-worth individuals and families.

For wealth services, managed under First Horizon Advisors Inc., the scale is significant, reporting $13.6 B in Assets Under Management (AUM) as of July 31, 2025. This group is not monolithic, so it helps to break down where that AUM comes from:

Client Type	Number of Accounts (as of 7/31/2025)	AUM ($B) (as of 7/31/2025)
Individuals (other than high net worth)	5,562	1.7
Individuals (high net worth individuals)	863	2.0
Pension and profit sharing plans	51	3.4

Honestly, the high-net-worth individuals, while fewer in number at 863 accounts, represent a solid $2.0 billion of that AUM, showing a higher average relationship size than the mass-market individuals.

Consumer Banking: Mass-market individuals for deposits, mortgages, and loans.

This is the high-volume segment, providing the core deposit base. While the most concrete recent acquisition data is from a bit earlier, it shows the scale of their consumer focus: First Horizon gained approximately 24,000 new consumer customers in the summer of 2023. The bank offers essential products like checking, savings, credit cards, and home mortgages to this mass market. The resilience of this segment is important, as the company's loan portfolio stress test loss rate was only 2.3% under severe scenarios, partly due to limiting exposure to higher-loss products like credit cards.

Small Business Clients: Local enterprises requiring basic banking and small loans.

Small business clients are served alongside the larger commercial segment, but they require tailored basic banking and smaller loan facilities. The overall health of the business lending side is reflected in the $689 million increase in loans to mortgage companies seen in Q2 2025, which is a counter-cyclical business that supports the broader lending ecosystem these clients operate in.

Capital Markets Clients: Institutional investors and corporations for fixed income.

First Horizon Corporation supports institutional investors and corporations through its Capital Markets division, with a notable counter-cyclical buffer coming from its fixed income operations. This business line helps stabilize revenue, as executives noted during the September 2025 Barclays Conference presentation that fixed income provides a buffer against economic downturns. The company is actively managing its balance sheet, which includes these capital markets assets, to maintain a near-term Common Equity Tier 1 (CET1) ratio target of 10.75%.

Finance: draft 13-week cash view by Friday.

First Horizon Corporation (FHN) - Canvas Business Model: Cost Structure

You're looking at the expenses First Horizon Corporation racks up to keep the lights on and the balance sheet running. For a bank, the cost structure is dominated by funding costs and the overhead of a physical and digital footprint. Here's the quick math on what they spent recently.

Interest Expense is the cost of funding deposits, which is definitely a major variable cost that moves with the Fed's rate decisions. In the third quarter of 2025, the average rate paid on interest-bearing deposits rose to 2.78%, up from the second quarter average of 2.76%. First Horizon Corporation reported average deposits of $65.9 billion for Q3 2025, showing the scale of the funding base subject to these interest rate costs.

Noninterest Expense for First Horizon Corporation totaled $551 million in Q3 2025. This figure was up from $491 million in Q2 2025 and $511 million in Q3 2024. The efficiency ratio for Q3 2025 was 61.92%, which was slightly up from the prior-year period's 61.89%, suggesting a slight deterioration in profitability efficiency for the quarter.

The components driving this noninterest spend are quite detailed. Personnel Costs, covering salaries, benefits, and commissions for over 7,200 associates (as of December 31, 2024), saw an increase. Excluding deferred compensation, personnel expenses increased by $9 million from the prior quarter, with $6 million of that growth tied to incentives and commissions driven by improved Average Daily Relationships (ADR) in the fixed income business.

For Technology and Data Processing and other operational costs, outside services increased by $8 million quarter-over-quarter. The primary drivers for this increase were project expenses and technology and risk-related spending, though this was partially offset by lower advertising costs as prior campaign expenses shifted to new account promotion payouts within other expense categories.

The cost structure also includes strategic investments and non-recurring items. For instance, Q3 2025 expenses reflected a $20 million contribution to the First Horizon Foundation, an amount noted as being higher to maximize relative tax advantages available for contributions made in 2025. Occupancy and Equipment costs are part of the overall noninterest expense base supporting the network of banking centers concentrated in the southern U.S.

Here is a quick breakdown of some key cost-related figures from the Q3 2025 results:

Cost Metric	Amount	Period/Context
Total Noninterest Expense	$551 million	Q3 2025
Personnel Expense Increase (QoQ)	$9 million	Excluding deferred compensation, Q3 2025 vs Q2 2025
Outside Services Increase (QoQ)	$8 million	Driven by technology/project spend, Q3 2025 vs Q2 2025
Foundation Contribution	$20 million	Included in Q3 2025 expenses
Average Interest-Bearing Deposit Rate	2.78%	Q3 2025 Average

The bank's overall operational spending is managed with an eye on the efficiency ratio, which sits near 62%. You see the impact of personnel incentives flow through when business lines like fixed income perform well, which is a direct link between revenue generation and variable compensation within the cost structure.

The costs associated with the physical footprint, Occupancy and Equipment, support the operations across the 12 states where First Horizon Bank operates its banking centers. While specific line items for this category aren't broken out in the summary data, they are embedded within the total Noninterest Expense of $551 million.

You can see the interplay between funding costs and operating costs in the expense management focus. Finance: draft 13-week cash view by Friday.

First Horizon Corporation (FHN) - Canvas Business Model: Revenue Streams

You're looking at the core engine of First Horizon Corporation (FHN)'s profitability, which, like most banks, rests heavily on the spread between what it earns on assets and what it pays on liabilities. For Q3 2025, this engine was humming along nicely.

Net Interest Income (NII) remains the primary revenue source, totaling $674 million in Q3 2025. This figure represents about 75.8% of the total revenue for the quarter. To give you some context on momentum, NII advanced from $641 million in Q2 2025 and was up from $627 million reported in Q3 2024. The Net Interest Margin (NIM) also expanded by 15 basis points to reach 3.55% for the quarter.

The second major component is Noninterest Income, which acts as a key diversifier. This stream totaled $215 million in Q3 2025, making up the remaining 24.2% of total revenue. This was a sequential improvement, climbing from $189 million in the previous quarter, and up from $200 million reported in Q3 2024. This rise was partly due to a jump in fixed income ADRs (American Depositary Receipts) activity.

Here's the quick math on the top-line performance for the quarter ending September 2025:

Revenue Component	Q3 2025 Amount (Millions USD)	Comparison to Q2 2025
Net Interest Income (NII)	$674	Up from $641 million
Noninterest Income	$215	Up from $189 million
Total Revenue	$889	Up from $833 million

The fee-based revenue is generated across several services, which you need to track to see if the diversification strategy is holding up as interest rates shift. The total Noninterest Income for Q3 2025 was $215 million, which included a rise of $26 million from the prior quarter. The specific breakdown looks like this:

• - Net Interest Income (NII): Primary revenue source, totaling $674 million in Q3 2025.
• - Noninterest Income: Fees from services, totaling $215 million in Q3 2025.
• - Service Charges and Fees: Consumer and commercial account fees.
• - Wealth Management and Trust Fees: Fees from managing client assets.
• - Capital Markets and Fixed Income Fees: Revenue from trading and advisory services, which saw a jump in fixed income ADRs contributing to the overall fee growth.

The performance of the fee income is encouraging, especially since management expects these counter-cyclical fees to help offset asset sensitivity as the Fed moves toward easing. If onboarding takes 14+ days, churn risk rises, but for now, the fee growth shows client activity is strong in key areas.

Finance: draft 13-week cash view by Friday.