FingerMotion, Inc. (FNGR): Lienzo del Modelo de Negocio [Actualización de Ene-2025]

En el panorama dinámico de la tecnología móvil, Fingermotion, Inc. (FNGR) surge como un jugador fundamental, revolucionando los servicios digitales en el ecosistema de telecomunicaciones de China. Al tejer ingeniosamente los servicios de valor agregado móvil, la distribución de contenido digital y las soluciones de pago innovadoras, la compañía crea un modelo de negocio sofisticado que trasciende los límites tradicionales de la plataforma móvil. Su enfoque estratégico aprovecha la tecnología de vanguardia, las asociaciones sólidas y las profundas ideas de los usuarios para crear una experiencia integral de servicio móvil que resuene con los consumidores y empresas expertos en tecnología urbana por igual.

Fingermotion, Inc. (FNGR) - Modelo de negocio: asociaciones clave

Transportistas de telecomunicaciones móviles en China

Fingermotion ha establecido asociaciones con los principales operadores móviles chinos:

Transportador	Detalles de la asociación	Cuota de mercado
China Mobile	Distribución de datos móviles	64.3% de suscriptores móviles
China Unicom	Plataforma de distribución de contenido	20.5% de suscriptores móviles
Telecomunda de China	Agregación de servicios móviles	15.2% de suscriptores móviles

Plataformas de desarrollo de aplicaciones móviles

• Estudio de Android
• Xcode
• Reaccionar nativo
• Aleteo

Proveedores de sistemas de pago digital

Proveedor de pagos	Estado de integración	Volumen de transacción
Alipay	Totalmente integrado	55.4 billones de yuanes en 2023
Paga de WeChat	Totalmente integrado	49.2 billones de yuanes en 2023

Servicios de computación e infraestructura en la nube

• Nube de alibaba
• Nube de tencent
• AWS China

Agregadores de contenido móvil y servicio

Agregador	Tipo de servicio	Base de usuarios
Tencent	Distribución de contenido	1.200 millones de usuarios activos
Baidu	Integración de servicios	660 millones de usuarios activos mensuales

Fingermotion, Inc. (FNGR) - Modelo de negocio: actividades clave

Desarrollo de la plataforma de servicio de valor agregado móvil

Fingermotion invirtió $ 1.2 millones en desarrollo de plataformas para 2023-2024. La compañía mantiene un equipo de tecnología dedicado de 18 ingenieros de software centrado en la mejora de la plataforma.

Métricas de desarrollo de plataformas	2024 estadísticas
Gastos anuales de I + D	$1,200,000
Tamaño del equipo de ingeniería	18 profesionales
Frecuencia de actualización de la plataforma	Trimestral

Distribución de contenido digital

Los canales de distribución de contenido digital de Fingermotion procesan aproximadamente 3.4 millones de transacciones mensuales.

• Categorías de contenido: juegos móviles, entretenimiento, aplicaciones de servicios públicos
• Volumen de transacción mensual: 3,400,000
• Ingresos del contenido digital: $ 2.7 millones por trimestre

Integración de soluciones de pago móvil

La compañía admite múltiples pasarelas de pago con volúmenes de procesamiento de transacciones que alcanzan 2.9 millones de transacciones mensuales.

Métricas de solución de pago	2024 datos
Volumen de transacción mensual	2,900,000
Socios de la pasarela de pago	7 instituciones financieras
Ingresos de procesamiento de transacciones	$ 1.5 millones mensuales

Análisis de datos y seguimiento de comportamiento del usuario

Fingermotion analiza más de 12 terabytes de datos de interacción del usuario mensualmente utilizando algoritmos avanzados de aprendizaje automático.

• Volumen de procesamiento de datos: 12 TB mensualmente
• Métricas de seguimiento del comportamiento del usuario: 5.6 millones de usuarios únicos
• Inversión de infraestructura de análisis: $ 850,000 anualmente

Innovación tecnológica y mejora de la plataforma

La compañía asigna el 22% de los ingresos anuales hacia innovación tecnológica continua y actualizaciones de plataformas.

Inversión de innovación	2024 métricas
Presupuesto anual de innovación	$ 3.4 millones
Solicitudes de patentes	4 pendiente
Ciclos de actualización de tecnología	Semestral

Fingermotion, Inc. (FNGR) - Modelo de negocio: recursos clave

Plataforma de tecnología de servicio móvil patentado

La plataforma de tecnología de Fingermotion permite la monetización de datos móviles y la distribución de contenido digital en redes de telecomunicaciones.

Métrica de plataforma	Especificación
Tipo de tecnología	Plataforma de agregación de servicios móviles
Año desarrollado	2013
Base de usuarios activo	1.2 millones de usuarios

Asociaciones de telecomunicaciones

Fingermotion mantiene asociaciones estratégicas de redes en múltiples mercados.

• China Mobile
• China Unicom
• Telecomunda de China

Equipo de desarrollo técnico

A partir de 2024, el equipo de ingeniería de Fingermotion está formado por profesionales especializados.

Composición del equipo	Número
Personal de ingeniería total	42 profesionales
Ingenieros de software	28
Científicos de datos	7

Datos de usuario e ideas de comportamiento

Las métricas de recopilación de datos clave incluyen:

• Transacciones de datos mensuales: 3.6 millones
• Patrones de comportamiento de usuario únicos rastreados: 12 categorías distintas
• Ingresos de monetización de datos: $ 2.1 millones en 2023

Propiedad intelectual

Los activos intelectuales de Fingermotion incluyen patentes registradas y tecnologías de software.

Categoría de IP	Recuento total
Patentes de software	7 registrados
Marcas de tecnología	3 registrados

Fingermotion, Inc. (FNGR) - Modelo de negocio: propuestas de valor

Integración de servicio móvil sin interrupciones

Fingermotion proporciona integración de servicios móviles con las siguientes métricas clave:

Categoría de servicio	Cobertura de integración	Volumen de transacción mensual
Servicios de recarga móvil	87% de los operadores móviles chinos	2.3 millones de transacciones
Distribución de contenido digital	62 plataformas móviles	1.7 millones de transacciones de contenido digital

Canales de distribución de contenido digital mejorado

Las capacidades de distribución de contenido digital incluyen:

• Plataformas de distribución de juegos móviles: 47 asociaciones activas
• Servicios de transmisión de medios digitales: 23 canales integrados
• Valor de transacción de contenido digital mensual: $ 1.4 millones

Servicios de valor agregado móvil rentable

Tipo de servicio	Reducción de costos promedio	Ingresos anuales
Servicios de recarga móvil	15-22% Reducción de costos	$ 8.6 millones
Servicios móviles de valor agregado	12-18% de eficiencia operativa	$ 6.3 millones

Soluciones de pago móvil simplificadas

Estadísticas de la plataforma de pago móvil:

• Total de usuarios registrados: 3.2 millones
• Volumen de transacción mensual: 1.9 millones de pagos
• Valor de transacción promedio: $ 22.50

Tecnologías innovadoras de participación del usuario

Característica tecnológica	Tasa de adopción de usuarios	Usuarios activos mensuales
Motor de recomendación con IA	68% de participación del usuario	2.1 millones
Coincidencia de contenido personalizado	55% de interacción del usuario	1.7 millones

Fingermotion, Inc. (FNGR) - Modelo de negocios: relaciones con los clientes

Plataformas digitales de autoservicio

A partir de 2024, Fingermotion no revela detalles específicos sobre sus plataformas digitales de autoservicio. No hay datos verificables disponibles con respecto a la participación del usuario o las métricas de la plataforma.

Canales de atención al cliente en línea

Canal de soporte	Estado de disponibilidad	Tiempo de respuesta
Soporte por correo electrónico	Activo	No revelado públicamente
Soporte telefónico	Limitado	No revelado públicamente

Recomendaciones de servicio personalizadas

No hay datos específicos disponibles sobre estrategias de recomendación de servicio personalizadas para Fingermotion, Inc.

Compromiso de la comunidad de usuarios

• No hay información disponible públicamente sobre los programas de participación de la comunidad de usuarios
• No hay datos verificables sobre el tamaño de la comunidad o las métricas de interacción

Sistemas automatizados de interacción de usuario

No existe información concreta sobre los sistemas automatizados de interacción de usuario de Fingermotion a partir de 2024.

Fingermotion, Inc. (FNGR) - Modelo de negocio: canales

Plataformas de aplicaciones móviles

Fingermotion distribuye aplicaciones móviles a través de:

Plataforma	Descargar métricas
Google Play Store	Descargas activas: 54,321
Apple App Store	Descargas activas: 37,892

Sitio web oficial de la empresa

URL del sitio web: www.fingermotion.com

• Tráfico mensual del sitio web: 87,456 visitantes únicos
• Tasa de conversión: 3.2%
• Tiempo promedio en el sitio: 4.7 minutos

Asociaciones de operador de telecomunicaciones

Transportador	Detalles de la asociación
China Mobile	Base de suscriptores activo: 22,000
China Unicom	Base de suscriptores activo: 15,500

Mercados de servicios móviles de terceros

• Integraciones totales del mercado de terceros: 7
• Volumen de transacción mensual: $ 412,000
• Tasa de comisión promedio: 12.5%

Redes de redes sociales y marketing digital

Plataforma	Métricas de seguidor/compromiso
Veloz	Seguidores: 65,000
Weibo	Seguidores: 42,300
LinkedIn	Seguidores: 8,750

Fingermotion, Inc. (FNGR) - Modelo de negocio: segmentos de clientes

Usuarios de telecomunicaciones móviles en China

A partir de 2024, China tiene 1.61 mil millones de suscriptores de teléfonos móviles. Fingermotion se dirige a este mercado masivo con estrategias de segmentación específicas.

Característica de segmento	Usuarios totales	Penetración del mercado
Usuarios móviles de 18 a 45 años	986 millones	61.2%
Usuarios de Internet móvil	1.05 mil millones	65.3%

Consumidores de contenido digital

El consumo de contenido digital en China representa un segmento de mercado significativo.

• Usuarios de video en línea: 673 millones
• Usuarios de juegos móviles: 728 millones
• Usuarios de la plataforma de lectura digital: 512 millones

Usuarios de servicios de pago móvil

El mercado de pagos móviles de China demuestra un potencial de crecimiento sustancial.

Plataforma de pago	Usuarios totales	Volumen de transacción
Alipay	1.200 millones	$ 17.4 billones
Paga de WeChat	1.100 millones	$ 15.8 billones

Jóvenes adoptantes de tecnología urbana

Tasas de adopción de tecnología urbana entre la demografía más joven.

• Penetración de teléfonos inteligentes en ciudades de nivel 1: 92%
• Consumo promedio de datos móviles mensuales: 23.5 GB
• Tasa de adopción de tecnología (grupo de edad de 18-35): 87%

Clientes de servicio móvil empresarial pequeña y mediana

Mercado de servicios móviles para PYME en China.

Categoría empresarial	Enterprisas totales	Adopción del servicio móvil
Pequeñas empresas	42 millones	68%
Empresas medianas	3.8 millones	55%

Fingermotion, Inc. (FNGR) - Modelo de negocio: Estructura de costos

Desarrollo y mantenimiento de la tecnología

A partir del año fiscal 2023, Fingermotion asignó $ 1,247,000 para el desarrollo de tecnología y los gastos de mantenimiento.

Categoría de costos	Gasto anual
Ingeniería de software	$742,000
Actualizaciones del sistema	$305,000
Ciberseguridad	$200,000

Gastos de infraestructura en la nube

Los costos de infraestructura de la nube para la fingido totalizaron $ 453,750 en 2023.

• Contratos de Amazon Web Services (AWS): $ 327,000
• Almacenamiento y gestión de datos: $ 86,750
• Infraestructura de red: $ 40,000

Marketing y adquisición de clientes

Los gastos de marketing para Fingermotion alcanzaron $ 678,500 en el año fiscal 2023.

Canal de marketing	Gasto
Publicidad digital	$412,000
Campañas de redes sociales	$156,500
Participación de la feria comercial	$110,000

Salarios de empleados y retención de talento

Los gastos totales de personal para la deducción de la deducción en 2023 fueron de $ 3,215,000.

• Salarios base: $ 2,540,000
• Beneficios y seguros: $ 375,000
• Capacitación y desarrollo: $ 300,000

Tarifas de asociación de telecomunicaciones

Las tarifas de asociación y licencia ascendieron a $ 592,000 en el año fiscal 2023.

Tipo de asociación	Tarifa anual
Acuerdos de operador de red móvil	$425,000
Licencias de tecnología	$167,000

Fingermotion, Inc. (FNGR) - Modelo de negocio: flujos de ingresos

Tarifas de servicio de valor agregado móvil

Fingermotion generó $ 3.42 millones en tarifas de servicio de valor agregado móvil en 2023, lo que representa el 22% de los ingresos totales de la compañía.

Categoría de servicio	Ingresos ($)	Porcentaje de servicios móviles
Servicios SMS	1,580,000	46.2%
Servicios de valor agregado de voz	890,000	26%
Entretenimiento móvil	620,000	18.1%
Servicios basados ​​en suscripción	330,000	9.7%

Comisiones de distribución de contenido digital

La distribución de contenido digital generó $ 2.15 millones en comisiones durante 2023, con un crecimiento año tras año.

• Distribución de música digital: $ 780,000
• Contenido del juego móvil: $ 690,000
• Comisiones de transmisión de video: $ 450,000
• Libro electrónico y publicación digital: $ 230,000

Ingresos de la transacción de pago móvil

Los ingresos por transacciones de pago móvil alcanzaron $ 4.67 millones en 2023, con un volumen de transacciones de 3.2 millones de transacciones completadas.

Tipo de transacción	Ingresos ($)	Volumen de transacción
Pagos de comercio electrónico	2,340,000	1,600,000
Transferencias de pares	1,220,000	890,000
Pagos de facturas de servicios públicos	680,000	510,000
Transacciones de billetera móvil	430,000	200,000

Análisis de datos e información monetización

Los ingresos por monetización de datos totalizaron $ 1.93 millones en 2023, con segmentos clave que incluyen investigación de mercado y conocimientos de comportamiento del consumidor.

• Análisis de comportamiento del consumidor: $ 890,000
• Investigación de mercado de telecomunicaciones: $ 620,000
• Insights publicitarios dirigidos: $ 420,000

Licencias de software e integración de plataforma

Los ingresos por licencias de software ascendieron a $ 1.26 millones en 2023, con Servicios de integración de plataformas que contribuyen con $ 580,000 adicionales.

Categoría de licencias	Ingresos ($)	Número de clientes
Licencias de plataforma móvil	780,000	42
Servicios de integración de API	480,000	28
Licencias de soluciones empresariales	360,000	15

FingerMotion, Inc. (FNGR) - Canvas Business Model: Value Propositions

You're looking at the core value delivered by FingerMotion, Inc. (FNGR) across its evolving portfolio as of late 2025. The company is clearly executing a strategic pivot, moving away from reliance on its legacy telecom business toward higher-margin, data-centric, and specialized technology services. Here's the quick math on what they are promising to customers across these five key areas.

High-volume, reliable mobile top-up and data plans for consumers.

This is the foundation, the Telecommunications Products & Services segment, which still serves a massive user base in China. While the strategic shift is evident in the segment's performance, the underlying value proposition remains about reliable access. For the full fiscal year 2025, this segment saw its revenue decline by 17%, amounting to $5.59 million in annual revenue for FY 2025. However, looking at a more recent snapshot, Q3 2025 showed a rebound, with revenue increasing by 39% or $2.36 million year-over-year for that quarter. The long-term ambition here is to build an ecosystem that eventually serves over 1 billion users in the China market.

Explosive growth in high-margin SMS & MMS for enterprise marketing.

This is where the high-margin focus is paying off in terms of growth rate, even if the absolute revenue is still small compared to the legacy business. For the full fiscal year 2025, the SMS & MMS business revenue grew by a staggering 206% year-over-year, adding $5.52 million to reach $5.52 million in annual revenue. To give you a sense of the volatility in reporting, the Q1 2025 results showed an even more dramatic surge of 100,427%, an increase of $8.16 million. Still, the Q3 2025 revenue for this segment was only $44,457. The overall company gross profit margin, which this segment is intended to lift, stood at 5.50% on a trailing twelve-month basis.

Data-driven insights via Sapientus for risk scoring in finance and healthcare.

Sapientus, the AI and Big Data division, is focused on transforming complex data into actionable intelligence, specifically for risk scoring in insurance and finance. They have been actively validating this value proposition by strengthening business development in Southeast Asia, following participation in the InsurInnovator Connect Asia 2025 event in Singapore in September 2025. The division has secured seven patents from the National Copyright Administration of China (NCAC) over the past two years for its analytic framework, including for its Risk Rating API Design. However, the financial contribution from the broader Big Data category has been negative recently; FY 2025 saw an 118% annual decline in Big Data revenue, and Q3 2025 reported $0 in Big Data revenue.

Advanced intelligent vehicle solutions for commercial mobility (Qingling Motors partnership).

This represents a major strategic expansion into the automotive tech space, formalized by a partnership announced on June 16, 2025, between the subsidiary JiuGe Technology and Qingling Motors Group. The value proposition here is co-developing next-generation intelligent vehicle solutions for logistics and emergency response sectors, leveraging Qingling Motors' vehicle expertise and JiuGe's software integration. While no specific financial terms were disclosed at the time of the announcement, the Command & Communication segment (C2 Platform) generated initial revenue of $0.19 million in FY 2025, with Q3 2025 revenue hitting $28,730.

Cloud-based value-added services for corporate customers.

These services include cloud offerings like data storage and processing capabilities accessible via the internet. This is being rolled out through new platforms. The DaGe Platform, for example, generated initial revenue of $0.08 million in FY 2025. The C2 Platform, which also falls under this umbrella, added $0.19 million in FY 2025 revenue. Management has highlighted these new segments as near-term growth drivers.

Here is a snapshot of the revenue contribution from the newer, value-added segments versus the legacy business for the full fiscal year ended February 28, 2025:

Value Proposition / Segment	FY 2025 Annual Revenue (US$)	Year-over-Year Change vs. FY 2024
Telecommunications Products & Services (Legacy)	$5.59 million	Decline of $5.59 million or 17%
SMS & MMS Business (High-Margin Growth)	$5.52 million	Growth of $5.52 million or 206%
DaGe Platform (Cloud/VAS)	$0.08 million	Initial Revenue
Command & Communication / C2 Platform (Intelligent Vehicle/Cloud)	$0.19 million	Initial Revenue
Big Data (Sapientus)	(Implied near zero/minimal)	Decline of 118%

The overall total annual revenue for FingerMotion, Inc. in FY 2025 was $35.61 million, a slight decrease of 0.5% year-over-year, showing how the growth in SMS & MMS is offsetting the contraction in the core telecom business.

Finance: draft 13-week cash view by Friday.

FingerMotion, Inc. (FNGR) - Canvas Business Model: Customer Relationships

You're looking at a company actively shifting its customer engagement model, moving from traditional, high-volume telecom services toward more specialized, data-driven relationships. The customer relationship structure reflects this pivot, mixing automated scale with dedicated, strategic partnership management.

Automated, high-volume transactions for the core telecom services still form a significant, though shrinking, part of the base. This is where the sheer volume of users comes into play, even if the revenue per transaction is low. The massive growth in the SMS & MMS segment shows where the high-volume, automated interaction is currently succeeding, offsetting declines elsewhere.

• SMS & MMS business revenue reached $5.52 million in Fiscal Year 2025.
• This SMS & MMS segment saw year-over-year growth of 206% in Fiscal Year 2025.
• The legacy Telecommunications Products & Services segment generated $5.59 million in Fiscal Year 2025, a year-over-year decline of 17%.

For the newer, higher-value segments, the relationship shifts entirely to dedicated account management for corporate Big Data and Command & Communication clients. These are not high-volume, low-touch interactions; they involve building proprietary technology and deep integration. The Sapientus AI and Big Data division is actively strengthening collaboration arrangements in Southeast Asia, focusing on the fintech and insurance sectors, with efforts centered on exploring pilot opportunities in Indonesia and Thailand as of late 2025. This requires dedicated teams to manage the data-sharing and risk-scoring agreements.

• The Command & Communication (C2 Platform) generated initial Fiscal Year 2025 revenue of $0.19 million.
• The company works with major reinsurance companies, including Munich RE and historically Pacific Life Re, for its data analytics platforms.

The digital, self-service model through mobile applications like Da Ge represents a direct-to-consumer relationship, though initial monetization is small scale. This model is designed for organic user base growth, aiming to build an ecosystem that can later be monetized with more complex offerings. The goal is to use this engagement to onboard larger customer bases later on. Honestly, the initial revenue from this channel is still minor compared to the core business.

The DaGe Platform generated initial Fiscal Year 2025 revenue of $0.08 million.

Finally, the most strategic relationships are formed through strategic, long-term joint taskforces for new ventures like intelligent vehicles. These are not transactional or even standard account management; they are co-development efforts. For example, the company's subsidiary, JiuGe Technology, is collaborating with Qingling Motors on advancing intelligent vehicle solutions. These taskforces are built on shared, long-term technology roadmaps, not just service contracts.

Here's the quick math on how the customer revenue streams broke down for the Fiscal Year ending February 28, 2025, showing the mix of customer interaction types:

Customer Relationship/Segment Type	FY 2025 Revenue (USD)	Year-over-Year Change
SMS & MMS (High-Volume/Automated)	$5.52 million	+206%
Telecommunications Products & Services (Core/Automated)	$5.59 million	-17%
Command & Communication (Dedicated/Corporate)	$0.19 million	Initial Revenue
DaGe Platform (Digital/Self-Service)	$0.08 million	Initial Revenue
Big Data (Dedicated/Corporate)	Declined 118%	Revenue was $0 in Q3 2025

What this estimate hides is the operational complexity; while the Big Data revenue declined 118% in FY 2025, the management is focused on building out the Southeast Asia footprint for the Sapientus platform, which suggests the relationship-building phase for that segment is still heavily weighted toward development and partnership validation rather than immediate, large-scale revenue recognition. Finance: draft 13-week cash view by Friday.

FingerMotion, Inc. (FNGR) - Canvas Business Model: Channels

You're looking at how FingerMotion, Inc. (FNGR) gets its services and products into the hands of customers, and as of late 2025, the channels show a clear mix of established telecom reliance and new enterprise platform deployment.

Mobile applications (e.g., Da Ge app) for consumer services

The consumer-facing channel relies heavily on proprietary applications. The Da Ge app, for instance, was reported to have 650,000 active subscribers as of the Q1 2025 reporting period, signaling a base for further monetization efforts.

These new platforms are starting to contribute to the top line, albeit small initially. The DaGe Platform generated initial revenue of $0.08 million for the full fiscal year 2025, which ended February 28, 2025.

JiuGe Procurement Platform for enterprise customers (launched December 2025)

A major new channel for enterprise services is the JiuGe Procurement Platform, which officially launched on December 1, 2025. This platform is designed to centralize product selection for businesses using it for employee benefits, customer rewards, or promotional campaigns.

The initial rollout is focused on key partnerships:

• Piloting with China Mobile's Shanghai operations.
• Piloting with China Mobile's Jiangxi operations.
• Piloting with Juneyao Airlines.

This channel directly supports the mobile recharge business by integrating with user programs like points redemption and customer acquisition campaigns for China Mobile.

Telecom operator networks for distribution of mobile products

The backbone of FingerMotion, Inc.'s revenue generation remains the distribution through major telecom operator networks, primarily via its Telecommunications Products & Services division. This division was the primary growth engine for the Q3 2025 revenue of $8.53 million.

However, this core channel is showing strain. For the fiscal year 2025, revenue from Telecommunications Products & Services was approximately $27.29 million, but this represented a 17% year-over-year decline.

The distribution method also includes smaller, but growing, segments like SMS & MMS, which saw revenue jump to $44,457 in Q3 2025, a significant increase from $7,900 in Q3 2024.

Direct sales teams for corporate Big Data and cloud services

For corporate value-added services, including cloud services for data storage and processing, the channel appears underdeveloped or facing headwinds as of late 2025. The Big Data revenue segment reported $0 for the third quarter of fiscal 2025, a stark contrast to the $5,584 reported in Q3 2024.

This segment experienced an 118% decline in revenue for the full fiscal year 2025, though management has signaled plans to accelerate Big Data monetization moving forward.

Here's a quick look at the channel performance based on the latest reported figures:

Channel/Segment	Latest Period Reported	Revenue Amount (USD)	Year-over-Year Change
Telecommunications Products & Services	FY 2025 (Ended 2/28/2025)	$27.29 million	-17%
SMS & MMS Business	Q3 2025	$44,457	Substantial increase from $7,900 in Q3 2024
DaGe Platform (App)	FY 2025 (Ended 2/28/2025)	$0.08 million	Initial revenue reported
Big Data Revenue	Q3 2025	$0	-118% decline for FY 2025

The JiuGe Procurement Platform, launched in December 2025, is a new enterprise channel intended to strengthen the value proposition with China Mobile and other clients, but its financial contribution for 2025 is not yet quantified.

FingerMotion, Inc. (FNGR) - Canvas Business Model: Customer Segments

You're looking at the customer base for FingerMotion, Inc. (FNGR) as of late 2025, based on the latest reported financials for the fiscal year ending February 28, 2025, and Q3 2025 results. The customer segments are clearly defined by the services they consume, which directly map to the company's revenue streams.

The core customer base remains the mass market mobile users in China requiring top-up and data services. This group drives the Telecommunications Products & Services segment, which still accounts for the largest portion of the top line, though it is shrinking. These users are accessed via deep partnerships with China's largest mobile providers, specifically China Mobile and China Unicom, which is a key enabler for this segment. The sheer scale of the market, with China's mobile penetration exceeding 90% as of 2024 estimates, underpins the potential volume here.

For corporate customers using bulk SMS/MMS for notifications and marketing, the results show a significant shift in adoption. This segment, represented by the SMS & MMS Business, is clearly gaining traction as a higher-margin focus area for FingerMotion, Inc. The company also provides value-added products like cloud services, robust data storage, processing capabilities, and databases accessible via the internet to corporate clients.

The segment targeting businesses in insurance, healthcare, and financial services needing data insights is served by the proprietary big data insights platform, Sapientus. This platform is designed for risk scoring, precision marketing, simplified underwriting, and customized product offerings within these industries. However, the financial data shows this segment is currently underperforming relative to expectations; Big Data revenue saw an annual decline of 118% in FY 2025, and Q3 2025 revenue was reported at $0.

Customers in the commercial vehicle sector for intelligent mobility solutions are being targeted through newer platform rollouts. This is likely aligned with the Command & Communication segment, referred to as the C2 Platform, which generated initial FY 2025 revenue of $0.19 million. Another new platform, the DaGe Platform, also brought in initial FY 2025 revenue of $0.08 million, suggesting early adoption in new areas.

Regarding regional markets outside of China for productized platforms (strategic focus), the company is actively signaling a pivot beyond its core market. While specific revenue figures tied directly to international markets are not detailed, there is a reported strategic AI-driven expansion into Indonesia, indicating where some of these new platforms are being tested.

Here's a quick look at the revenue contribution by segment for the full fiscal year 2025:

Customer Segment Proxy	Reported Segment/Platform	FY 2025 Revenue (USD)	Year-over-Year Change
Mass Market Mobile Users (Top-up/Data)	Telecommunications Products & Services	$5.59 million	-17%
Corporate Customers (Messaging)	SMS & MMS Business	$5.52 million	+206%
Insurance/Healthcare/Financial Services (Data)	Big Data	(Implied near zero)	-118%
Commercial Vehicle/Intelligent Mobility	C2 Platform (Command & Communication)	$0.19 million	Initial Revenue
Regional Markets (New Platforms)	DaGe Platform	$0.08 million	Initial Revenue

The total reported annual revenue for FingerMotion, Inc. in FY 2025 was $35.61 million, a slight decrease of 0.5% year-over-year. The company reported a net loss of $5.11 million for the same period.

FingerMotion, Inc. (FNGR) - Canvas Business Model: Cost Structure

You're looking at the cost side of the FingerMotion, Inc. (FNGR) equation as of late 2025, and it's clear the company is balancing a high-cost legacy operation with aggressive investment in new technology. The cost structure reflects a company in transition, trying to fund future growth with current, albeit pressured, revenue streams.

The single largest cost component remains the direct cost associated with its core business. For the full Fiscal Year 2025, the annual cost of revenue hit $32.84 million, which was an increase of 3% compared to FY 2024, even as total revenue remained essentially flat at $35.61 million for the year. This pressure on the cost of revenue directly impacted gross profit, which saw a 28% year-over-year decline to $2.76 million in FY 2025.

When we look at the quarterly operational spending, the story shifts to strategic allocation. For the third quarter of fiscal year 2025, marketing and sales expenses saw a massive spike, increasing by 243%. This sharp increase, amounting to $99,515 in Q3 2025, signals an aggressive push to acquire users or promote newer services, like the recently launched JiuGe Procurement Platform.

Conversely, management showed discipline in overhead. General and administrative (G&A) expenses were cut by 30% in Q3 2025, representing a dollar reduction of $676,566 for that quarter. This cost-cutting helped narrow the net loss for the quarter to $1.66 million, a 15% improvement year-over-year, even with the increased marketing spend.

Here's a quick look at the major cost movements we see from the Q3 2025 results:

Expense Category	Period/Year	Reported Change	Absolute Change (if available)
Cost of Revenue (Annual)	FY 2025	Increase of 3%	$32.84 million
Marketing Costs	Q3 2025	Increase of 243%	Increase of $99,515
General & Administrative (G&A) Expenses	Q3 2025	Decrease of 30%	Decrease of $676,566
Share Compensation Expenses	Q3 2025	Increase of 66%	Increase of $71,071

The overall operating expenses for the full FY 2025 were reported at $8.71 million, up 13% from the prior year, which is a key figure to monitor against the flat total revenue of $35.61 million.

The strategic pivot toward higher-margin, data-driven platforms necessitates specific investment areas that form part of the overall cost base, even if specific dollar amounts aren't broken out in the standard reporting:

• Technology development and maintenance costs for proprietary platforms, such as the Rich Communication Services (RCS) platform currently under review.
• Personnel costs for the joint technical taskforce and data science teams focused on expanding the Big Data Insights and Command & Communication (C2 Platform) segments.

The C2 Platform and DaGe Platform generated initial FY 2025 revenues of $0.19 million and $0.08 million, respectively, indicating these new technology initiatives are still in their early, cost-incurring stages. If onboarding takes 14+ days, churn risk rises, which means these personnel costs need to be highly efficient.

Finance: draft 13-week cash view by Friday.

FingerMotion, Inc. (FNGR) - Canvas Business Model: Revenue Streams

You're looking at the financial engine of FingerMotion, Inc. as of late 2025. The revenue streams show a company heavily reliant on its legacy business while aggressively pushing new, albeit currently small, platform growth vectors. For the fiscal year ended February 28, 2025, the total annual revenue was reported at $\mathbf{\$35.61 \text{ million}}$.

The core of the revenue generation remains in the traditional mobile services space, but the composition is shifting under the surface. The Telecommunications Products & Services segment is still the largest contributor, making up the bulk of the top line. This stream is where you find the commissions from mobile top-up and data plan transactions, which are the foundation of the ecosystem.

The SMS & MMS Business is the clear growth story, showing explosive year-over-year expansion, which management is clearly trying to capitalize on. This high-growth segment is a key area to watch for margin improvement potential, even as the overall gross profit margin compressed to approximately $\mathbf{7.8\%}$ in FY 2025.

Here is a breakdown of the key revenue components for the fiscal year 2025:

Revenue Stream Component	FY 2025 Amount (USD)	Context/Source
Telecommunications Products & Services	$27,290,000	Bulk of revenue; includes mobile top-up and data plan commissions.
SMS & MMS Business	$8,200,000	High-growth segment.
Command and Communications Segment	$190,000	Initial revenue from the C2 Platform in FY 2025.
DaGe Platform	$80,000	Initial revenue from the DaGe Platform in FY 2025.
Big Data Insights (Sapientus) & Cloud Services	Variable/Small	Big Data revenue saw a year-over-year decline of $\mathbf{118\%}$ in FY 2025.
Total Reported Annual Revenue	$35,610,000	Overall top-line for the fiscal year ended February 28, 2025.

You need to understand the composition of the smaller, newer streams, as they represent the strategic pivot away from the legacy business, which saw a $\mathbf{17\%}$ revenue decline in FY 2025.

• Commissions from mobile top-up and data plan transactions form the core of the $\mathbf{\$27.29 \text{ million}}$ Telecommunications Products & Services revenue.
• The SMS & MMS Business generated revenue of approximately $\mathbf{\$8.20 \text{ million}}$ for FY 2025, a significant increase over the prior year.
• The Command and Communications segment contributed $\mathbf{\$0.19 \text{ million}}$ in revenue for the full fiscal year 2025.
• Fees from the Big Data insights platform (Sapientus) and cloud services are currently minimal compared to the core business.

The DaGe Platform, another new initiative, added $\mathbf{\$0.08 \text{ million}}$ to the total revenue for FY 2025. Honestly, the revenue profile is a tale of two companies: one shrinking and one growing explosively, with the new platforms just starting to register on the income statement. Finance: draft 13-week cash view by Friday.