Fingermotion, Inc. (FNGR): Modelo de negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico da tecnologia móvel, a Fingermotion, Inc. (FNGR) surge como um jogador fundamental, revolucionando os serviços digitais no ecossistema de telecomunicações da China. Ao tecer engenhosamente os serviços móveis de valor agregado, distribuição de conteúdo digital e soluções de pagamento inovadoras, a empresa cria um modelo de negócios sofisticado que transcende os limites tradicionais da plataforma móvel. Sua abordagem estratégica aproveita a tecnologia de ponta, parcerias robustas e insights profundos para criar uma experiência abrangente de serviço móvel que ressoa com consumidores e empresas urbanos com conhecimento de tecnologia.

Fingermotion, Inc. (FNGR) - Modelo de negócios: Parcerias -chave

Transportadoras de telecomunicações móveis na China

O Fingermotion estabeleceu parcerias com as principais operadoras de móveis chinesas:

Operadora	Detalhes da parceria	Quota de mercado
China Mobile	Distribuição de dados móveis	64,3% dos assinantes móveis
China Unicom	Plataforma de distribuição de conteúdo	20,5% dos assinantes móveis
China Telecom	Agregação de serviço móvel	15,2% dos assinantes móveis

Plataformas de desenvolvimento de aplicativos móveis

• Android Studio
• Xcode
• Reagir nativo
• Vibrar

Provedores de sistemas de pagamento digital

Provedor de pagamento	Status de integração	Volume de transação
Alipay	Totalmente integrado	55,4 trilhões de yuan em 2023
WeChat Pay	Totalmente integrado	49,2 trilhões de yuan em 2023

Serviços de computação em nuvem e infraestrutura

• Cloud Alibaba
• Tencent Cloud
• AWS China

Conteúdo móvel e agregadores de serviços

Agregador	Tipo de serviço	Base de usuários
Tencent	Distribuição de conteúdo	1,2 bilhão de usuários ativos
Baidu	Integração de serviços	660 milhões de usuários ativos mensais

Fingermotion, Inc. (FNGR) - Modelo de negócios: Atividades -chave

Desenvolvimento de plataforma de serviço de valor agregado móvel

O Fingermotion investiu US $ 1,2 milhão em desenvolvimento de plataformas para 2023-2024. A empresa mantém uma equipe de tecnologia dedicada de 18 engenheiros de software focados no aprimoramento da plataforma.

Métricas de desenvolvimento da plataforma	2024 Estatísticas
Despesas anuais de P&D	$1,200,000
Tamanho da equipe de engenharia	18 profissionais
Frequência de atualização da plataforma	Trimestral

Distribuição de conteúdo digital

Os canais de distribuição de conteúdo digital da Fingermotion processa aproximadamente 3,4 milhões de transações mensais.

• Categorias de conteúdo: jogos para celular, entretenimento, aplicativos de utilidade
• Volume mensal de transação: 3.400.000
• Receita de conteúdo digital: US $ 2,7 milhões por trimestre

Integração de soluções de pagamento móvel

A empresa suporta vários gateways de pagamento com volumes de processamento de transações que atingem 2,9 milhões de transações mensais.

Métricas de solução de pagamento	2024 dados
Volume mensal de transação	2,900,000
Gateway de pagamento Parceiros	7 instituições financeiras
Receita de processamento de transações	US $ 1,5 milhão mensalmente

Análise de dados e rastreamento de comportamento do usuário

O Fingermotion analisa mais de 12 terabytes de dados de interação do usuário mensalmente usando algoritmos avançados de aprendizado de máquina.

• Volume de processamento de dados: 12 TB mensal
• Métricas de rastreamento de comportamento do usuário: 5,6 milhões de usuários únicos
• Investimento de infraestrutura de análise: US $ 850.000 anualmente

Inovação tecnológica e aprimoramento da plataforma

A Companhia aloca 22% da receita anual em direção a inovação tecnológica contínua e atualizações de plataformas.

Investimento de inovação	2024 métricas
Orçamento anual de inovação	US $ 3,4 milhões
Aplicações de patentes	4 pendente
Ciclos de atualização da tecnologia	Semestral

Fingermotion, Inc. (FNGR) - Modelo de negócios: Recursos -chave

Plataforma de tecnologia de serviço móvel proprietário

A plataforma de tecnologia da Fingermotion permite monetização de dados móveis e distribuição de conteúdo digital em redes de telecomunicações.

Métrica da plataforma	Especificação
Tipo de tecnologia	Plataforma de agregação de serviços móveis
Ano desenvolvido	2013
Base de usuário ativa	1,2 milhão de usuários

Parcerias de telecomunicações

O Fingermotion mantém parcerias estratégicas de rede em vários mercados.

• China Mobile
• China Unicom
• China Telecom

Equipe de desenvolvimento técnico

A partir de 2024, a equipe de engenharia da Fingermotion consiste em profissionais especializados.

Composição da equipe	Número
Equipe total de engenharia	42 profissionais
Engenheiros de software	28
Cientistas de dados	7

Dados do usuário e insights comportamentais

As principais métricas de coleta de dados incluem:

• Transações de dados mensais: 3,6 milhões
• Padrões de comportamento do usuário exclusivos rastreados: 12 categorias distintas
• Receita de monetização de dados: US $ 2,1 milhões em 2023

Propriedade intelectual

Os ativos intelectuais da Fingermotion incluem patentes registradas e tecnologias de software.

Categoria IP	Contagem total
Patentes de software	7 registrados
Marcas comerciais de tecnologia	3 registrados

Fingermotion, Inc. (FNGR) - Modelo de negócios: proposições de valor

Integração de serviço móvel sem costura

O Fingermotion fornece integração de serviços móveis com as seguintes métricas principais:

Categoria de serviço	Cobertura de integração	Volume mensal de transação
Serviços de recarga móvel	87% das operadoras móveis chinesas	2,3 milhões de transações
Distribuição de conteúdo digital	62 plataformas móveis	1,7 milhão de transações de conteúdo digital

Canais de distribuição de conteúdo digital aprimorados

Os recursos de distribuição de conteúdo digital incluem:

• Plataformas de distribuição de jogos para celular: 47 parcerias ativas
• Serviços de streaming de mídia digital: 23 canais integrados
• Valor mensal da transação de conteúdo digital: US $ 1,4 milhão

Serviços de valor agregado móvel econômicos

Tipo de serviço	Redução média de custos	Receita anual
Serviços de recarga móvel	15-22% de redução de custo	US $ 8,6 milhões
Serviços móveis de valor agregado	12-18% de eficiência operacional	US $ 6,3 milhões

Soluções de pagamento móvel simplificadas

Estatísticas da plataforma de pagamento móvel:

• Total de usuários registrados: 3,2 milhões
• Volume mensal de transação: 1,9 milhão de pagamentos
• Valor médio da transação: US $ 22,50

Tecnologias inovadoras de engajamento de usuários

Recurso de tecnologia	Taxa de adoção do usuário	Usuários ativos mensais
Motor de recomendação movido a IA	68% de envolvimento do usuário	2,1 milhões
Correspondência de conteúdo personalizado	Interação do usuário de 55%	1,7 milhão

Fingermotion, Inc. (FNGR) - Modelo de negócios: Relacionamentos do cliente

Plataformas digitais de autoatendimento

A partir de 2024, o Fingermotion não divulga detalhes específicos sobre suas plataformas digitais de autoatendimento. Não há dados verificáveis ​​disponíveis sobre o envolvimento do usuário ou as métricas da plataforma.

Canais de suporte ao cliente online

Canal de suporte	Status de disponibilidade	Tempo de resposta
Suporte por e -mail	Ativo	Não divulgado publicamente
Suporte telefônico	Limitado	Não divulgado publicamente

Recomendações de serviço personalizadas

Não há dados específicos sobre estratégias de recomendação de serviço personalizado para a Fingermotion, Inc.

Engajamento da comunidade do usuário

• Nenhuma informação publicamente disponível sobre programas de engajamento da comunidade de usuários
• Não há dados verificáveis ​​sobre o tamanho da comunidade ou métricas de interação

Sistemas automatizados de interação do usuário

Não existem informações concretas sobre os sistemas automatizados de interação do usuário da Fingermotion a partir de 2024.

Fingermotion, Inc. (FNGR) - Modelo de negócios: canais

Plataformas de aplicativos móveis

O Fingermotion distribui aplicativos móveis por meio de:

Plataforma	Download de métricas
Google Play Store	Downloads ativos: 54.321
Apple App Store	Downloads ativos: 37.892

Site oficial da empresa

URL do site: www.fingermotion.com

• Tráfego mensal do site: 87.456 visitantes únicos
• Taxa de conversão: 3,2%
• Tempo médio no local: 4,7 minutos

Parcerias de transportadoras de telecomunicações

Operadora	Detalhes da parceria
China Mobile	Base de assinante ativo: 22.000
China Unicom	Base de assinante ativo: 15.500

Mercados de serviços móveis de terceiros

• Integrações de mercado total de terceiros: 7
• Volume mensal de transação: US $ 412.000
• Taxa média de comissão: 12,5%

Mídias sociais e redes de marketing digital

Plataforma	Métricas de seguidor/engajamento
WeChat	Seguidores: 65.000
Weibo	Seguidores: 42.300
LinkedIn	Seguidores: 8.750

Fingermotion, Inc. (FNGR) - Modelo de negócios: segmentos de clientes

Usuários de telecomunicações móveis na China

A partir de 2024, a China possui 1,61 bilhão de assinantes de telefonia móvel. O Fingermotion tem como alvo esse mercado maciço com estratégias de segmentação específicas.

Característica do segmento	Usuários totais	Penetração de mercado
Usuários móveis de 18 a 45 anos	986 milhões	61.2%
Usuários móveis da Internet	1,05 bilhão	65.3%

Consumidores de conteúdo digital

O consumo de conteúdo digital na China representa um segmento de mercado significativo.

• Usuários de vídeo online: 673 milhões
• Usuários de jogos para dispositivos móveis: 728 milhões
• Usuários da plataforma de leitura digital: 512 milhões

Usuários do serviço de pagamento móvel

O mercado de pagamentos móveis da China demonstra um potencial de crescimento substancial.

Plataforma de pagamento	Usuários totais	Volume de transação
Alipay	1,2 bilhão	US $ 17,4 trilhões
WeChat Pay	1,1 bilhão	US $ 15,8 trilhões

Jovens adotantes de tecnologia urbana

Taxas de adoção de tecnologia urbana entre dados demográficos mais jovens.

• Penetração de smartphone nas cidades de Nível-1: 92%
• Consumo médio de dados móveis médios: 23,5 GB
• Taxa de adoção de tecnologia (faixa etária de 18-35): 87%

Clientes de serviços móveis pequenos e médios

Mercado de serviços móveis para PMEs na China.

Categoria corporativa	Total de empresas	Adoção de serviços móveis
Pequenas empresas	42 milhões	68%
Médias empresas	3,8 milhões	55%

Fingermotion, Inc. (FNGR) - Modelo de negócios: estrutura de custos

Desenvolvimento e manutenção de tecnologia

No ano fiscal de 2023, o Fingermotion alocou US $ 1.247.000 em despesas de desenvolvimento e manutenção de tecnologia.

Categoria de custo	Despesas anuais
Engenharia de software	$742,000
Atualizações do sistema	$305,000
Segurança cibernética	$200,000

Despesas de infraestrutura em nuvem

Os custos de infraestrutura em nuvem para o Fingermotion totalizaram US $ 453.750 em 2023.

• Contratos da Amazon Web Services (AWS): US $ 327.000
• Armazenamento e gerenciamento de dados: US $ 86.750
• Infraestrutura de rede: US $ 40.000

Marketing e aquisição de clientes

As despesas de marketing para o Fingermotion atingiram US $ 678.500 no ano fiscal de 2023.

Canal de marketing	Gastos
Publicidade digital	$412,000
Campanhas de mídia social	$156,500
Participação na feira	$110,000

Salários dos funcionários e retenção de talentos

As despesas totais de pessoal para o Fingermotion em 2023 foram de US $ 3.215.000.

• Salários base: US $ 2.540.000
• Benefícios e seguro: US $ 375.000
• Treinamento e desenvolvimento: US $ 300.000

Taxas de parceria de telecomunicações

As taxas de parceria e licenciamento totalizaram US $ 592.000 no ano fiscal de 2023.

Tipo de parceria	Taxa anual
Acordos de operador de rede móvel	$425,000
Licenciamento de tecnologia	$167,000

Fingermotion, Inc. (FNGR) - Modelo de negócios: fluxos de receita

Taxas de serviço de valor agregado móvel

O Fingermotion gerou US $ 3,42 milhões em taxas de serviço de valor agregado móvel em 2023, representando 22% da receita total da empresa.

Categoria de serviço	Receita ($)	Porcentagem de serviços móveis
Serviços SMS	1,580,000	46.2%
Serviços de valor agregado por voz	890,000	26%
Entretenimento móvel	620,000	18.1%
Serviços baseados em assinatura	330,000	9.7%

Comissões de distribuição de conteúdo digital

A distribuição de conteúdo digital gerou US $ 2,15 milhões em comissões durante 2023, com um crescimento de 12% ano a ano.

• Distribuição da música digital: US $ 780.000
• Conteúdo do jogo para celular: US $ 690.000
• Comissões de streaming de vídeo: US $ 450.000
• E-book e publicação digital: US $ 230.000

Receitas de transação de pagamento móvel

As receitas de transações de pagamento móvel atingiram US $ 4,67 milhões em 2023, com um volume de transações de 3,2 milhões de transações concluídas.

Tipo de transação	Receita ($)	Volume de transação
Pagamentos de comércio eletrônico	2,340,000	1,600,000
Transferências ponto a ponto	1,220,000	890,000
Pagamentos de contas de serviços públicos	680,000	510,000
Transações de carteira móvel	430,000	200,000

Analítica de dados e insights Monetização

A receita de monetização de dados totalizou US $ 1,93 milhão em 2023, com os principais segmentos, incluindo pesquisas de mercado e insights de comportamento do consumidor.

• Analítica de comportamento do consumidor: US $ 890.000
• Pesquisa de mercado de telecomunicações: US $ 620.000
• Insights de publicidade direcionados: US $ 420.000

Licenciamento de software e integração de plataforma

As receitas de licenciamento de software totalizaram US $ 1,26 milhão em 2023, com serviços de integração de plataforma contribuindo com US $ 580.000 adicionais.

Categoria de licenciamento	Receita ($)	Número de clientes
Licenciamento da plataforma móvel	780,000	42
Serviços de integração da API	480,000	28
Licenciamento da solução corporativa	360,000	15

FingerMotion, Inc. (FNGR) - Canvas Business Model: Value Propositions

You're looking at the core value delivered by FingerMotion, Inc. (FNGR) across its evolving portfolio as of late 2025. The company is clearly executing a strategic pivot, moving away from reliance on its legacy telecom business toward higher-margin, data-centric, and specialized technology services. Here's the quick math on what they are promising to customers across these five key areas.

High-volume, reliable mobile top-up and data plans for consumers.

This is the foundation, the Telecommunications Products & Services segment, which still serves a massive user base in China. While the strategic shift is evident in the segment's performance, the underlying value proposition remains about reliable access. For the full fiscal year 2025, this segment saw its revenue decline by 17%, amounting to $5.59 million in annual revenue for FY 2025. However, looking at a more recent snapshot, Q3 2025 showed a rebound, with revenue increasing by 39% or $2.36 million year-over-year for that quarter. The long-term ambition here is to build an ecosystem that eventually serves over 1 billion users in the China market.

Explosive growth in high-margin SMS & MMS for enterprise marketing.

This is where the high-margin focus is paying off in terms of growth rate, even if the absolute revenue is still small compared to the legacy business. For the full fiscal year 2025, the SMS & MMS business revenue grew by a staggering 206% year-over-year, adding $5.52 million to reach $5.52 million in annual revenue. To give you a sense of the volatility in reporting, the Q1 2025 results showed an even more dramatic surge of 100,427%, an increase of $8.16 million. Still, the Q3 2025 revenue for this segment was only $44,457. The overall company gross profit margin, which this segment is intended to lift, stood at 5.50% on a trailing twelve-month basis.

Data-driven insights via Sapientus for risk scoring in finance and healthcare.

Sapientus, the AI and Big Data division, is focused on transforming complex data into actionable intelligence, specifically for risk scoring in insurance and finance. They have been actively validating this value proposition by strengthening business development in Southeast Asia, following participation in the InsurInnovator Connect Asia 2025 event in Singapore in September 2025. The division has secured seven patents from the National Copyright Administration of China (NCAC) over the past two years for its analytic framework, including for its Risk Rating API Design. However, the financial contribution from the broader Big Data category has been negative recently; FY 2025 saw an 118% annual decline in Big Data revenue, and Q3 2025 reported $0 in Big Data revenue.

Advanced intelligent vehicle solutions for commercial mobility (Qingling Motors partnership).

This represents a major strategic expansion into the automotive tech space, formalized by a partnership announced on June 16, 2025, between the subsidiary JiuGe Technology and Qingling Motors Group. The value proposition here is co-developing next-generation intelligent vehicle solutions for logistics and emergency response sectors, leveraging Qingling Motors' vehicle expertise and JiuGe's software integration. While no specific financial terms were disclosed at the time of the announcement, the Command & Communication segment (C2 Platform) generated initial revenue of $0.19 million in FY 2025, with Q3 2025 revenue hitting $28,730.

Cloud-based value-added services for corporate customers.

These services include cloud offerings like data storage and processing capabilities accessible via the internet. This is being rolled out through new platforms. The DaGe Platform, for example, generated initial revenue of $0.08 million in FY 2025. The C2 Platform, which also falls under this umbrella, added $0.19 million in FY 2025 revenue. Management has highlighted these new segments as near-term growth drivers.

Here is a snapshot of the revenue contribution from the newer, value-added segments versus the legacy business for the full fiscal year ended February 28, 2025:

Value Proposition / Segment	FY 2025 Annual Revenue (US$)	Year-over-Year Change vs. FY 2024
Telecommunications Products & Services (Legacy)	$5.59 million	Decline of $5.59 million or 17%
SMS & MMS Business (High-Margin Growth)	$5.52 million	Growth of $5.52 million or 206%
DaGe Platform (Cloud/VAS)	$0.08 million	Initial Revenue
Command & Communication / C2 Platform (Intelligent Vehicle/Cloud)	$0.19 million	Initial Revenue
Big Data (Sapientus)	(Implied near zero/minimal)	Decline of 118%

The overall total annual revenue for FingerMotion, Inc. in FY 2025 was $35.61 million, a slight decrease of 0.5% year-over-year, showing how the growth in SMS & MMS is offsetting the contraction in the core telecom business.

Finance: draft 13-week cash view by Friday.

FingerMotion, Inc. (FNGR) - Canvas Business Model: Customer Relationships

You're looking at a company actively shifting its customer engagement model, moving from traditional, high-volume telecom services toward more specialized, data-driven relationships. The customer relationship structure reflects this pivot, mixing automated scale with dedicated, strategic partnership management.

Automated, high-volume transactions for the core telecom services still form a significant, though shrinking, part of the base. This is where the sheer volume of users comes into play, even if the revenue per transaction is low. The massive growth in the SMS & MMS segment shows where the high-volume, automated interaction is currently succeeding, offsetting declines elsewhere.

• SMS & MMS business revenue reached $5.52 million in Fiscal Year 2025.
• This SMS & MMS segment saw year-over-year growth of 206% in Fiscal Year 2025.
• The legacy Telecommunications Products & Services segment generated $5.59 million in Fiscal Year 2025, a year-over-year decline of 17%.

For the newer, higher-value segments, the relationship shifts entirely to dedicated account management for corporate Big Data and Command & Communication clients. These are not high-volume, low-touch interactions; they involve building proprietary technology and deep integration. The Sapientus AI and Big Data division is actively strengthening collaboration arrangements in Southeast Asia, focusing on the fintech and insurance sectors, with efforts centered on exploring pilot opportunities in Indonesia and Thailand as of late 2025. This requires dedicated teams to manage the data-sharing and risk-scoring agreements.

• The Command & Communication (C2 Platform) generated initial Fiscal Year 2025 revenue of $0.19 million.
• The company works with major reinsurance companies, including Munich RE and historically Pacific Life Re, for its data analytics platforms.

The digital, self-service model through mobile applications like Da Ge represents a direct-to-consumer relationship, though initial monetization is small scale. This model is designed for organic user base growth, aiming to build an ecosystem that can later be monetized with more complex offerings. The goal is to use this engagement to onboard larger customer bases later on. Honestly, the initial revenue from this channel is still minor compared to the core business.

The DaGe Platform generated initial Fiscal Year 2025 revenue of $0.08 million.

Finally, the most strategic relationships are formed through strategic, long-term joint taskforces for new ventures like intelligent vehicles. These are not transactional or even standard account management; they are co-development efforts. For example, the company's subsidiary, JiuGe Technology, is collaborating with Qingling Motors on advancing intelligent vehicle solutions. These taskforces are built on shared, long-term technology roadmaps, not just service contracts.

Here's the quick math on how the customer revenue streams broke down for the Fiscal Year ending February 28, 2025, showing the mix of customer interaction types:

Customer Relationship/Segment Type	FY 2025 Revenue (USD)	Year-over-Year Change
SMS & MMS (High-Volume/Automated)	$5.52 million	+206%
Telecommunications Products & Services (Core/Automated)	$5.59 million	-17%
Command & Communication (Dedicated/Corporate)	$0.19 million	Initial Revenue
DaGe Platform (Digital/Self-Service)	$0.08 million	Initial Revenue
Big Data (Dedicated/Corporate)	Declined 118%	Revenue was $0 in Q3 2025

What this estimate hides is the operational complexity; while the Big Data revenue declined 118% in FY 2025, the management is focused on building out the Southeast Asia footprint for the Sapientus platform, which suggests the relationship-building phase for that segment is still heavily weighted toward development and partnership validation rather than immediate, large-scale revenue recognition. Finance: draft 13-week cash view by Friday.

FingerMotion, Inc. (FNGR) - Canvas Business Model: Channels

You're looking at how FingerMotion, Inc. (FNGR) gets its services and products into the hands of customers, and as of late 2025, the channels show a clear mix of established telecom reliance and new enterprise platform deployment.

Mobile applications (e.g., Da Ge app) for consumer services

The consumer-facing channel relies heavily on proprietary applications. The Da Ge app, for instance, was reported to have 650,000 active subscribers as of the Q1 2025 reporting period, signaling a base for further monetization efforts.

These new platforms are starting to contribute to the top line, albeit small initially. The DaGe Platform generated initial revenue of $0.08 million for the full fiscal year 2025, which ended February 28, 2025.

JiuGe Procurement Platform for enterprise customers (launched December 2025)

A major new channel for enterprise services is the JiuGe Procurement Platform, which officially launched on December 1, 2025. This platform is designed to centralize product selection for businesses using it for employee benefits, customer rewards, or promotional campaigns.

The initial rollout is focused on key partnerships:

• Piloting with China Mobile's Shanghai operations.
• Piloting with China Mobile's Jiangxi operations.
• Piloting with Juneyao Airlines.

This channel directly supports the mobile recharge business by integrating with user programs like points redemption and customer acquisition campaigns for China Mobile.

Telecom operator networks for distribution of mobile products

The backbone of FingerMotion, Inc.'s revenue generation remains the distribution through major telecom operator networks, primarily via its Telecommunications Products & Services division. This division was the primary growth engine for the Q3 2025 revenue of $8.53 million.

However, this core channel is showing strain. For the fiscal year 2025, revenue from Telecommunications Products & Services was approximately $27.29 million, but this represented a 17% year-over-year decline.

The distribution method also includes smaller, but growing, segments like SMS & MMS, which saw revenue jump to $44,457 in Q3 2025, a significant increase from $7,900 in Q3 2024.

Direct sales teams for corporate Big Data and cloud services

For corporate value-added services, including cloud services for data storage and processing, the channel appears underdeveloped or facing headwinds as of late 2025. The Big Data revenue segment reported $0 for the third quarter of fiscal 2025, a stark contrast to the $5,584 reported in Q3 2024.

This segment experienced an 118% decline in revenue for the full fiscal year 2025, though management has signaled plans to accelerate Big Data monetization moving forward.

Here's a quick look at the channel performance based on the latest reported figures:

Channel/Segment	Latest Period Reported	Revenue Amount (USD)	Year-over-Year Change
Telecommunications Products & Services	FY 2025 (Ended 2/28/2025)	$27.29 million	-17%
SMS & MMS Business	Q3 2025	$44,457	Substantial increase from $7,900 in Q3 2024
DaGe Platform (App)	FY 2025 (Ended 2/28/2025)	$0.08 million	Initial revenue reported
Big Data Revenue	Q3 2025	$0	-118% decline for FY 2025

The JiuGe Procurement Platform, launched in December 2025, is a new enterprise channel intended to strengthen the value proposition with China Mobile and other clients, but its financial contribution for 2025 is not yet quantified.

FingerMotion, Inc. (FNGR) - Canvas Business Model: Customer Segments

You're looking at the customer base for FingerMotion, Inc. (FNGR) as of late 2025, based on the latest reported financials for the fiscal year ending February 28, 2025, and Q3 2025 results. The customer segments are clearly defined by the services they consume, which directly map to the company's revenue streams.

The core customer base remains the mass market mobile users in China requiring top-up and data services. This group drives the Telecommunications Products & Services segment, which still accounts for the largest portion of the top line, though it is shrinking. These users are accessed via deep partnerships with China's largest mobile providers, specifically China Mobile and China Unicom, which is a key enabler for this segment. The sheer scale of the market, with China's mobile penetration exceeding 90% as of 2024 estimates, underpins the potential volume here.

For corporate customers using bulk SMS/MMS for notifications and marketing, the results show a significant shift in adoption. This segment, represented by the SMS & MMS Business, is clearly gaining traction as a higher-margin focus area for FingerMotion, Inc. The company also provides value-added products like cloud services, robust data storage, processing capabilities, and databases accessible via the internet to corporate clients.

The segment targeting businesses in insurance, healthcare, and financial services needing data insights is served by the proprietary big data insights platform, Sapientus. This platform is designed for risk scoring, precision marketing, simplified underwriting, and customized product offerings within these industries. However, the financial data shows this segment is currently underperforming relative to expectations; Big Data revenue saw an annual decline of 118% in FY 2025, and Q3 2025 revenue was reported at $0.

Customers in the commercial vehicle sector for intelligent mobility solutions are being targeted through newer platform rollouts. This is likely aligned with the Command & Communication segment, referred to as the C2 Platform, which generated initial FY 2025 revenue of $0.19 million. Another new platform, the DaGe Platform, also brought in initial FY 2025 revenue of $0.08 million, suggesting early adoption in new areas.

Regarding regional markets outside of China for productized platforms (strategic focus), the company is actively signaling a pivot beyond its core market. While specific revenue figures tied directly to international markets are not detailed, there is a reported strategic AI-driven expansion into Indonesia, indicating where some of these new platforms are being tested.

Here's a quick look at the revenue contribution by segment for the full fiscal year 2025:

Customer Segment Proxy	Reported Segment/Platform	FY 2025 Revenue (USD)	Year-over-Year Change
Mass Market Mobile Users (Top-up/Data)	Telecommunications Products & Services	$5.59 million	-17%
Corporate Customers (Messaging)	SMS & MMS Business	$5.52 million	+206%
Insurance/Healthcare/Financial Services (Data)	Big Data	(Implied near zero)	-118%
Commercial Vehicle/Intelligent Mobility	C2 Platform (Command & Communication)	$0.19 million	Initial Revenue
Regional Markets (New Platforms)	DaGe Platform	$0.08 million	Initial Revenue

The total reported annual revenue for FingerMotion, Inc. in FY 2025 was $35.61 million, a slight decrease of 0.5% year-over-year. The company reported a net loss of $5.11 million for the same period.

FingerMotion, Inc. (FNGR) - Canvas Business Model: Cost Structure

You're looking at the cost side of the FingerMotion, Inc. (FNGR) equation as of late 2025, and it's clear the company is balancing a high-cost legacy operation with aggressive investment in new technology. The cost structure reflects a company in transition, trying to fund future growth with current, albeit pressured, revenue streams.

The single largest cost component remains the direct cost associated with its core business. For the full Fiscal Year 2025, the annual cost of revenue hit $32.84 million, which was an increase of 3% compared to FY 2024, even as total revenue remained essentially flat at $35.61 million for the year. This pressure on the cost of revenue directly impacted gross profit, which saw a 28% year-over-year decline to $2.76 million in FY 2025.

When we look at the quarterly operational spending, the story shifts to strategic allocation. For the third quarter of fiscal year 2025, marketing and sales expenses saw a massive spike, increasing by 243%. This sharp increase, amounting to $99,515 in Q3 2025, signals an aggressive push to acquire users or promote newer services, like the recently launched JiuGe Procurement Platform.

Conversely, management showed discipline in overhead. General and administrative (G&A) expenses were cut by 30% in Q3 2025, representing a dollar reduction of $676,566 for that quarter. This cost-cutting helped narrow the net loss for the quarter to $1.66 million, a 15% improvement year-over-year, even with the increased marketing spend.

Here's a quick look at the major cost movements we see from the Q3 2025 results:

Expense Category	Period/Year	Reported Change	Absolute Change (if available)
Cost of Revenue (Annual)	FY 2025	Increase of 3%	$32.84 million
Marketing Costs	Q3 2025	Increase of 243%	Increase of $99,515
General & Administrative (G&A) Expenses	Q3 2025	Decrease of 30%	Decrease of $676,566
Share Compensation Expenses	Q3 2025	Increase of 66%	Increase of $71,071

The overall operating expenses for the full FY 2025 were reported at $8.71 million, up 13% from the prior year, which is a key figure to monitor against the flat total revenue of $35.61 million.

The strategic pivot toward higher-margin, data-driven platforms necessitates specific investment areas that form part of the overall cost base, even if specific dollar amounts aren't broken out in the standard reporting:

• Technology development and maintenance costs for proprietary platforms, such as the Rich Communication Services (RCS) platform currently under review.
• Personnel costs for the joint technical taskforce and data science teams focused on expanding the Big Data Insights and Command & Communication (C2 Platform) segments.

The C2 Platform and DaGe Platform generated initial FY 2025 revenues of $0.19 million and $0.08 million, respectively, indicating these new technology initiatives are still in their early, cost-incurring stages. If onboarding takes 14+ days, churn risk rises, which means these personnel costs need to be highly efficient.

Finance: draft 13-week cash view by Friday.

FingerMotion, Inc. (FNGR) - Canvas Business Model: Revenue Streams

You're looking at the financial engine of FingerMotion, Inc. as of late 2025. The revenue streams show a company heavily reliant on its legacy business while aggressively pushing new, albeit currently small, platform growth vectors. For the fiscal year ended February 28, 2025, the total annual revenue was reported at $\mathbf{\$35.61 \text{ million}}$.

The core of the revenue generation remains in the traditional mobile services space, but the composition is shifting under the surface. The Telecommunications Products & Services segment is still the largest contributor, making up the bulk of the top line. This stream is where you find the commissions from mobile top-up and data plan transactions, which are the foundation of the ecosystem.

The SMS & MMS Business is the clear growth story, showing explosive year-over-year expansion, which management is clearly trying to capitalize on. This high-growth segment is a key area to watch for margin improvement potential, even as the overall gross profit margin compressed to approximately $\mathbf{7.8\%}$ in FY 2025.

Here is a breakdown of the key revenue components for the fiscal year 2025:

Revenue Stream Component	FY 2025 Amount (USD)	Context/Source
Telecommunications Products & Services	$27,290,000	Bulk of revenue; includes mobile top-up and data plan commissions.
SMS & MMS Business	$8,200,000	High-growth segment.
Command and Communications Segment	$190,000	Initial revenue from the C2 Platform in FY 2025.
DaGe Platform	$80,000	Initial revenue from the DaGe Platform in FY 2025.
Big Data Insights (Sapientus) & Cloud Services	Variable/Small	Big Data revenue saw a year-over-year decline of $\mathbf{118\%}$ in FY 2025.
Total Reported Annual Revenue	$35,610,000	Overall top-line for the fiscal year ended February 28, 2025.

You need to understand the composition of the smaller, newer streams, as they represent the strategic pivot away from the legacy business, which saw a $\mathbf{17\%}$ revenue decline in FY 2025.

• Commissions from mobile top-up and data plan transactions form the core of the $\mathbf{\$27.29 \text{ million}}$ Telecommunications Products & Services revenue.
• The SMS & MMS Business generated revenue of approximately $\mathbf{\$8.20 \text{ million}}$ for FY 2025, a significant increase over the prior year.
• The Command and Communications segment contributed $\mathbf{\$0.19 \text{ million}}$ in revenue for the full fiscal year 2025.
• Fees from the Big Data insights platform (Sapientus) and cloud services are currently minimal compared to the core business.

The DaGe Platform, another new initiative, added $\mathbf{\$0.08 \text{ million}}$ to the total revenue for FY 2025. Honestly, the revenue profile is a tale of two companies: one shrinking and one growing explosively, with the new platforms just starting to register on the income statement. Finance: draft 13-week cash view by Friday.