General Electric Company (GE): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama dinámico de la innovación industrial global, General Electric Company (GE) surge como una potencia transformadora, navegando estratégicamente los mercados complejos a través de su lienzo de modelo de negocio meticulosamente elaborado. Al integrar a la perfección las tecnologías avanzadas en los dominios aeroespaciales, de salud, energía y digital, GE se ha posicionado como una fuerza pionera que trasciende las fronteras industriales tradicionales. Este enfoque integral permite a la compañía ofrecer soluciones de vanguardia que no solo satisfagan sino que anticipan las necesidades evolutivas de gobiernos, corporaciones e industrias en todo el mundo, lo que hace que GE sea un ejemplo por excelencia de diseño estratégico de ecosistemas comerciales.

General Electric Company (GE) - Modelo de negocio: asociaciones clave

Baker Hughes (Energy Technology Joint Venture)

GE posee una participación del 50.4% en Baker Hughes, valorada en $ 17.4 mil millones a partir de 2023. La empresa conjunta se centra en los servicios y equipos de campos petroleros.

Detalles de la asociación	Métricas financieras
Porcentaje de propiedad	50.4%
Valor de asociación total	$ 17.4 mil millones
Industria principal	Tecnología energética

Socios de tecnología farmacéutica y de atención médica

GE Healthcare colabora con múltiples compañías farmacéuticas para imágenes médicas y tecnologías de diagnóstico.

• Healthineers de Siemens - Colaboración de equipos de diagnóstico
• Philips Healthcare - Asociaciones de tecnología de imágenes médicas
• Roche Diagnostics - Investigación clínica y desarrollo de tecnología

Fabricantes de equipos de la industria de la aviación

GE Aviation se asocia con los principales fabricantes de aeronaves para el desarrollo y el suministro del motor.

Pareja	Tipo de colaboración	Valor anual del contrato
Boeing	Suministro de motor	$ 4.2 mil millones
Aerobús	Tecnología de motor	$ 3.8 mil millones
Aberrante	Motores regionales a reacción	$ 1.5 mil millones

Colaboradores de tecnología de energía renovable

GE Renewable Energy trabaja con tecnología global e socios de infraestructura.

• Vestas Wind Systems - Tecnología de turbinas eólicas
• Renovables Cypress Creek - Proyectos de energía solar
• Energía renovable convencional: desarrollo eólico y solar global

Investigaciones de instituciones y universidades

GE mantiene asociaciones de investigación estratégica con instituciones académicas líderes.

Institución	Enfoque de investigación	Inversión de investigación anual
MIT	Fabricación avanzada	$ 12 millones
Universidad de Stanford	AI y tecnologías digitales	$ 8.5 millones
Georgia Tech	Sistemas de energía	$ 6.3 millones

General Electric Company (GE) - Modelo de negocio: actividades clave

Ingeniería aeroespacial y fabricación de motores a reacción

GE Aviation generó $ 27.4 mil millones en ingresos en 2022. La compañía produce motores aeroespaciales con una cuota de mercado global de aproximadamente el 36% en aviación comercial.

Tipo de motor	Producción anual	Cuota de mercado
Motor saltador	1.500 unidades/año	45% del mercado de aviones de cuerpo estrecho
Motor GE9X	250 unidades/año	Exclusivo para Boeing 777x

Desarrollo de equipos de generación de energía

GE Power reportó $ 14.8 mil millones en ingresos para 2022, centrándose en las tecnologías de generación de turbinas de gas y energía.

• Rango de capacidad de turbina de gas: 50-400 MW
• Instalaciones de equipos de generación de energía global: participación de mercado del 35%
• Producción de equipos de energía renovable: ingresos por segmento de $ 6.2 mil millones

Innovación en tecnología de la salud

GE Healthcare generó $ 18.3 mil millones en ingresos en 2022, con importantes inversiones en imágenes médicas y tecnologías de diagnóstico.

Categoría de tecnología	Inversión anual de I + D	Posición de mercado
Imagen médica	$ 1.2 mil millones	Líder del mercado global
Equipo de diagnóstico	$ 800 millones	Top 3 proveedor global

Diseño de infraestructura de energía renovable

El segmento de energía renovable GE alcanzó ingresos de $ 6.5 mil millones en 2022, con una importante turbina eólica y desarrollo de infraestructura de energía hidroeléctrica.

• Producción anual de turbina eólica: 12,000 unidades
• Cuota de mercado global de turbinas eólicas en tierra: 28%
• Capacidad de turbina eólica en alta mar: hasta 14 MW por unidad

Soluciones industriales digitales y desarrollo de software

GE Digital reportó $ 1.5 mil millones en ingresos para 2022, centrándose en el software industrial y las soluciones de transformación digital.

Plataforma de software	Usuarios anuales	Industrias clave
Plataforma de predix	Más de 5,000 clientes empresariales	Fabricación, energía, atención médica
Tecnología gemela digital	Más de 3.000 proyectos de implementación	Optimización industrial

General Electric Company (GE) - Modelo de negocio: recursos clave

Talento de ingeniería avanzada y experiencia técnica

A partir de 2024, General Electric emplea 48,500 ingenieros a nivel mundial. La compañía mantiene una fuerza laboral de 164,000 empleados en total. La investigación indica que el 29% de la fuerza laboral de GE posee títulos técnicos avanzados.

Categoría de la fuerza laboral de ingeniería	Número de profesionales
Ingenieros totales	48,500
Ingenieros de nivel de doctorado	3,672
Ingenieros de nivel de maestría	16,405

Extensas instalaciones de fabricación global

GE opera 207 instalaciones de fabricación en 34 países. La huella total de fabricación abarca 5,2 millones de metros cuadrados de espacio de producción.

Región de fabricación	Número de instalaciones
América del norte	89
Europa	42
Asia Pacífico	55
Resto del mundo	21

Tecnologías de generación aeroespacial y de energía patentada

GE posee 54,000 patentes activas en todo el mundo. La cartera de tecnología incluye:

• Tecnologías de motor aeroespacial
• Sistemas de generación de energía
• Soluciones de energía renovable
• Equipo de diagnóstico de atención médica

Infraestructura de investigación y desarrollo

GE invierte $ 5.4 mil millones anuales en investigación y desarrollo. Mantiene 8 centros de investigación globales con 3.200 profesionales de I + D dedicados.

Ubicación del centro de I + D	Enfoque de investigación principal
Niskayuna, NY	Materiales avanzados
Munich, Alemania	Tecnologías industriales digitales
Shanghai, China	Innovación de energía e innovación de la salud

Cartera de propiedades intelectuales

La propiedad intelectual de GE incluye 54,000 patentes activas, con un 22% relacionados con las tecnologías emergentes. Portafolio de patentes valorada en aproximadamente $ 12.3 mil millones.

• Patentes activas totales: 54,000
• Valoración de la patente: $ 12.3 mil millones
• Patentes de tecnología emergente: 11,880

General Electric Company (GE) - Modelo de negocio: propuestas de valor

Soluciones industriales y energéticas de alto rendimiento

GE Power reportó ingresos de $ 14.4 mil millones en 2022, con un enfoque clave en las tecnologías de generación de energía.

Segmento tecnológico	Ingresos 2022	Cuota de mercado
Soluciones de turbina de gas	$ 6.2 mil millones	22.5%
Sistemas de energía de vapor	$ 3.8 mil millones	18.3%
Sistemas de energía renovable	$ 4.4 mil millones	15.7%

Tecnologías aeroespaciales y de aviación de vanguardia

GE Aviation generó $ 22.9 mil millones en ingresos para 2022.

• Cuota de mercado del motor de aeronaves comerciales: 33%
• Cuota de mercado del motor de aviación militar: 41%
• Cobertura global de la flota: 37,900 motores

Equipos avanzados de imágenes médicas y atención médica

GE Healthcare reportó $ 18.3 mil millones en ingresos para 2022.

Segmento de tecnología médica	Ingresos 2022	Posición de mercado global
Imágenes de diagnóstico	$ 8.7 mil millones	Primero
Sistemas de monitoreo de pacientes	$ 5.6 mil millones	Segundo
Tecnologías de atención médica de precisión	$ 4.0 mil millones	Tercero

Sistemas de generación de energía sostenibles y eficientes

El segmento de energía renovable GE generó $ 15.6 mil millones en 2022.

• Cuota de mercado global de la turbina eólica: 15.2%
• Instalaciones de viento en alta mar: 3.500 turbinas
• Capacidad total de energía renovable: 68 GW

Transformación digital y plataformas de Internet industrial

GE Digital reportó $ 1.5 mil millones en ingresos para 2022.

Plataforma digital	Ingresos recurrentes anuales	Base de clientes
Predix Industrial IoT Platform	$ 650 millones	1.200 clientes empresariales
Gestión del rendimiento de los activos	$ 450 millones	850 clientes industriales
Tecnologías gemelas digitales	$ 400 millones	600 empresas globales

General Electric Company (GE) - Modelo de negocios: relaciones con los clientes

Contratos empresariales y gubernamentales a largo plazo

GE Aerospace obtuvo $ 2.74 mil millones en contratos de defensa a largo plazo con el Departamento de Defensa de los EE. UU. En 2023. La cartera de contratos del gobierno incluye:

Tipo de contrato	Valor	Duración
Mantenimiento del motor militar	$ 1.2 mil millones	5 años
Apoyo de aviones militares	$ 890 millones	4 años
Desarrollo de tecnología de defensa	$ 650 millones	3 años

Soporte técnico y servicios de mantenimiento

Ingresos de soporte técnico de GE en 2023:

• Mantenimiento de equipos de atención médica: $ 3.1 mil millones
• Soporte de equipos de generación de energía: $ 2.5 mil millones
• Servicios de mantenimiento de aviación: $ 4.2 mil millones

Desarrollo de soluciones personalizadas

Desglose de ingresos de soluciones de ingeniería personalizada:

Segmento de la industria	Ingresos de soluciones personalizadas
Cuidado de la salud	$ 1.8 mil millones
Energía renovable	$ 1.3 mil millones
Generación de energía	$ 2.1 mil millones

Plataformas de participación de clientes digitales

Métricas de participación de la plataforma digital para 2023:

• Interacciones totales de clientes digitales: 12.6 millones
• Usuarios del portal de servicio en línea: 287,000
• Descargas de aplicaciones móviles: 1.4 millones

Enfoque de ventas consultivas

Rendimiento de ventas consultivas en 2023:

Segmento de ventas	Ingresos de ventas consultivos	Tasa de conversión
Gran empresa	$ 5.6 mil millones	68%
Mercado medio	$ 3.2 mil millones	52%
Cuentas estratégicas	$ 4.7 mil millones	75%

General Electric Company (GE) - Modelo de negocios: canales

Fuerza de ventas directa

GE mantiene una fuerza de ventas directa global de aproximadamente 48,000 profesionales de ventas en múltiples segmentos comerciales a partir de 2023.

Canal de ventas	Número de representantes de ventas	Ingresos anuales promedio por representante
Fuerza & Energía renovable	12,500	$ 3.2 millones
Aviación	8,700	$ 4.5 millones
Cuidado de la salud	15,300	$ 2.8 millones
Digital	11,500	$ 2.5 millones

Plataformas digitales en línea

Las plataformas digitales de GE generan aproximadamente $ 4.6 mil millones en ingresos digitales anuales a partir de 2023.

• GE.com recibe 3.2 millones de visitantes únicos mensualmente
• Los canales de ventas digitales representan el 22% de los ingresos totales de la compañía
• La plataforma de software industrial Predix sirve a más de 1.700 clientes industriales

Ferias y conferencias comerciales de la industria

GE participa en 127 ferias comerciales internacionales anualmente, generando aproximadamente $ 650 millones en oportunidades de ventas directas.

Conferencia de la industria	Participación anual	Generación de leads estimada
Foro Económico Mundial	1	$ 180 millones
Conferencia de tecnología CES	1	$ 95 millones
Conferencias de aviación internacional	12	$ 375 millones

Redes de asociación estratégica

GE mantiene asociaciones con 3.200 socios estratégicos globales en diversas industrias.

• Asociaciones tecnológicas: 1.100 colaboraciones activas
• Asociaciones de fabricación: 1.600 proveedores globales
• Asociaciones de investigación: 500 instituciones académicas e de investigación

Centros de distribución de tecnología

GE opera 42 centros de distribución de tecnología global con una capacidad logística anual total de $ 18.3 mil millones.

Región	Número de centros de distribución	Capacidad de distribución anual
América del norte	15	$ 6.7 mil millones
Europa	12	$ 4.9 mil millones
Asia-Pacífico	15	$ 6.7 mil millones

General Electric Company (GE) - Modelo de negocio: segmentos de clientes

Organizaciones gubernamentales y militares

GE sirve a los clientes gubernamentales y militares con contratos de defensa anuales valorados en $ 4.3 mil millones en 2023. Desglose de ingresos del segmento militar clave:

Segmento militar	Ingresos anuales
Electrónica de defensa	$ 1.7 mil millones
Motores de aviones militares	$ 2.1 mil millones
Soluciones de tecnología militar	$ 500 millones

Grandes corporaciones industriales

El segmento de clientes industriales de GE genera $ 12.6 mil millones en ingresos anuales en múltiples sectores:

• Equipo de generación de energía: $ 5.2 mil millones
• Sistemas de automatización industrial: $ 3.8 mil millones
• Tecnología de fabricación: $ 2.1 mil millones
• Soluciones industriales digitales: $ 1.5 mil millones

Proveedores e instituciones de atención médica

Ingresos del segmento GE Healthcare en 2023:

Subsegmento de atención médica	Ingresos anuales
Equipo de imágenes médicas	$ 6.3 mil millones
Sistemas de diagnóstico clínico	$ 3.7 mil millones
Soluciones de TI de atención médica	$ 2.1 mil millones

Compañías de energía renovable

GE Segmento de energía renovable Ingresos anuales: $ 15.2 mil millones en 2023

• Turbinas eólicas en tierra: $ 7.6 mil millones
• Soluciones de viento en alta mar: $ 4.3 mil millones
• Sistemas renovables híbridos: $ 3.3 mil millones

Industria de la aviación comercial

Detalles financieros del segmento de aviación GE para 2023:

Subsegmento de aviación	Ingresos anuales
Motores de aviones comerciales	$ 22.4 mil millones
Servicios de motor de aeronaves	$ 8.6 mil millones
Soluciones de tecnología de aviación	$ 3.2 mil millones

General Electric Company (GE) - Modelo de negocio: Estructura de costos

Inversiones de investigación y desarrollo

El gasto de I + D de GE en 2023 fue de $ 4.2 mil millones, centrándose en dominios tecnológicos clave.

Área de I + D	Inversión ($ millones)
Tecnologías de energía renovable	1,150
Innovación de la salud	850
Ingeniería de aviación	1,200
Transformación digital	650

Operaciones de fabricación avanzadas

La estructura de costos de fabricación de GE implica importantes gastos operativos globales.

• Sobrecoss de fabricación total: $ 3.8 mil millones en 2023
• Instalaciones de fabricación en 14 países
• Costo promedio de mantenimiento de la instalación: $ 42 millones anuales

Adquisición y retención de talentos globales

Categoría de gastos de personal	Costo anual ($ millones)
Compensación total de empleados	12,500
Capacitación y desarrollo	350
Gastos de reclutamiento	180

Mantenimiento de la infraestructura tecnológica

Los costos de infraestructura tecnológica de GE en 2023 totalizaron $ 1.6 mil millones.

• Infraestructura de computación en la nube: $ 450 millones
• Inversiones de ciberseguridad: $ 220 millones
• Actualización de sistemas de TI: $ 380 millones

Gestión de la cadena de suministro compleja

Gasto de la cadena de suministro	Costo anual ($ millones)
Logística y transporte	1,100
Gestión de inventario	750
Gestión de la relación de proveedores	280

Estructura de costos totales para 2023: $ 24.1 mil millones

General Electric Company (GE) - Modelo de negocio: flujos de ingresos

Venta y arrendamiento de motores aeroespaciales

GE Aviation generó $ 27.4 mil millones en ingresos en 2022. Las ventas de motores comerciales alcanzaron $ 16.7 mil millones, con ventas de motor militares en $ 7.4 mil millones.

Tipo de motor	Ingresos ($ B)	Cuota de mercado
Motores de reacción comercial	16.7	52%
Motores militares	7.4	35%

Contratos de equipos de generación de energía

GE Vernova reportó $ 14.8 mil millones en ingresos de generación de energía para 2022.

• Contratos de energía renovable: $ 6.2 mil millones
• Sistemas de energía de gas: $ 5.9 mil millones
• Tecnologías de conversión de potencia: $ 2.7 mil millones

Soluciones de tecnología de atención médica

GE Healthcare generó $ 18.3 mil millones en ingresos en 2022.

Segmento de atención médica	Ingresos ($ B)
Imágenes de diagnóstico	8.7
Soluciones de atención al paciente	6.5
Cuidados de precisión	3.1

Suscripciones de software industrial digital

GE Digital reportó $ 1.5 mil millones en ingresos de software y soluciones digitales en 2022.

• Plataformas industriales de IoT: $ 650 millones
• Gestión del rendimiento de los activos: $ 450 millones
• Tecnologías gemelas digitales: $ 400 millones

Servicios de posventa y acuerdos de mantenimiento

Los ingresos totales de los servicios del mercado de accesorios alcanzaron los $ 12.6 mil millones en 2022.

Categoría de servicio	Ingresos ($ B)
Servicios de motor de aeronaves	6.9
Mantenimiento de equipos de energía	3.7
Soporte de equipos de atención médica	2.0

General Electric Company (GE) - Canvas Business Model: Value Propositions

You're looking at the core promises General Electric Company (GE) Aerospace makes to its customers, which are heavily weighted toward long-term performance and sustainability in the air and defense sectors. The value here isn't just the metal; it's the guaranteed outcome over decades of service.

For commercial aviation, the headline is efficiency. The Revolutionary Innovation for Sustainable Engines (RISE) technology development program is targeting a 20% improvement in fuel efficiency when the engine enters service, which GE targets for 2035. This 20% reduction in fuel burn is meant to be achieved by unlocking propulsive efficiency, largely through the Open Fan architecture. This focus on efficiency directly translates to lower operating costs for airlines and a reduced carbon footprint, which is a major value driver in today's market.

Guaranteed long-term engine performance is delivered through comprehensive service agreements. This is backed by a massive installed base and a significant backlog. As of the end of the first three months of 2025, the service backlog stood at over $140 billion. By the second quarter of 2025, the total backlog for GE Aerospace had grown to a record $175 billion, with $90 billion specifically in commercial services orders. This backlog provides revenue visibility and underpins the long-term service value proposition.

For the largest commercial jets, GE Aerospace provides high-thrust, reliable power. The GE9X engine, for instance, is the powerplant for the Boeing 777X aircraft. The composite fan blades used in engines like the GE9X benefit from millions of flight hours of operational data, reinforcing durability claims.

The defense sector values thrust, reliability, and adaptability. The value proposition here is demonstrated through significant contract wins and proven in-service performance metrics.

• The F110 engine has accumulated over 11 million flight hours.
• The XA100 Adaptive Cycle Engine offers a transformational leap in fuel efficiency, thrust, and thermal management.
• The company is advancing hybrid electric propulsion systems for both commercial and defense applications.

Here's a quick look at some recent defense-related contract values and performance milestones that define this value stream as of late 2025:

Propulsion System/Program	Value/Metric	Context/Application
F110-GE-129 IDIQ Contract	Up to $5 billion	Foreign Military Sales for F-15 and F-16 aircraft
F404-IN20 Engine Agreement (HAL)	Over $1 billion	Supply of 113 engines for TEJAS MK-1A fighters
Next Generation Adaptive Propulsion (NGAP) Contract Ceiling	$3.5 billion (each)	Development contract with the U.S. Air Force
F404-IN20 Deliveries (FY2025 commitment)	12 engines	Commitment by conclusion of fiscal year 2025 to HAL

The comprehensive service backlog directly translates to reduced operational risk for customers. When you have a backlog exceeding $140 billion in services, as reported in Q1 2025, it signals a commitment to long-term support, which mitigates the risk of unexpected downtime for operators. This service depth, combined with the $175 billion total order book by Q2 2025, shows customers are locking in future performance and support, which is a key risk reducer in high-stakes industries like aviation and defense. Finance: draft 13-week cash view by Friday.

General Electric Company (GE) - Canvas Business Model: Customer Relationships

You're looking at the relationship strategy for General Electric Company (GE) Aerospace now that it's a pure-play aviation leader. The focus is intensely on locking in long-term value through service agreements, which is where the real, predictable money is made post-sale. This isn't about one-off equipment sales; it's about decades of support for those engines.

Dedicated, long-term relationship management for major airlines

For the major airlines, the relationship is cemented through deep, multi-year commitments. The sheer size of the installed fleet drives this. For instance, in the second quarter of 2025, revenue from Commercial Engines & Services (CES) alone hit $8.0 billion, which was up 30% year-on-year, with services growing 29% in that quarter. This recurring revenue stream is the bedrock of the relationship. The company is actively managing this base, as evidenced by the investment of $1 billion in domestic production in 2025, helping to secure the supply chain for these critical customers.

Strategic, high-level engagement with government defense agencies

Engagement with government defense agencies is strategic and focused on national security priorities. The Defense & Propulsion Technologies (DPT) segment is a key relationship holder here. For 2025, DPT expects to deliver an operating profit between $1.1 billion and $1.3 billion. This segment anticipates mid-single-digit to high-single-digit revenue growth for the full year. These relationships are high-stakes, involving platforms like the T901 engine, and require consistent, high-level communication regarding program milestones and budget cycles.

Performance-based service contracts (LTSAs) for predictable costs

The Long-Term Service Agreements (LTSAs) are the primary mechanism for predictable costs for the customer and predictable revenue for General Electric Company (GE). These contracts cover maintenance, repair, and overhaul services. The confidence in this model is reflected in the record backlog, which stood at roughly $175 billion as of mid-2025, up from $140 billion at the end of the first quarter. The CES segment is projected to achieve high-teens revenue growth in 2025. This structure helps customers budget for maintenance, shifting risk and ensuring fleet availability.

Here's a quick look at the segment-level customer focus based on 2025 expectations and recent performance:

Customer-Facing Segment	2025 Operating Profit Expectation	Recent Services Revenue Growth (Q2 2025 YoY)	Total Backlog Supported
Commercial Engines & Services (CES)	$8.0 to $8.2 billion	29%	$175 billion (Total Backlog)
Defense & Propulsion Technologies (DPT)	$1.1 to $1.3 billion	Not explicitly detailed as a percentage for services only

Direct sales and engineering support for airframe manufacturers

Direct engagement with airframe manufacturers like Boeing and Airbus involves the initial sale and subsequent engineering alignment for new engine programs. The company landed orders for 1,049 aircraft engines in the second quarter of 2025, including 860 CFM International LEAP powerplants. This volume requires intense, direct engineering collaboration to ensure integration and performance guarantees. The overall TTM revenue for General Electric Company (GE) as of Q3 2025 was approximately $43.95 billion, showing the scale of the equipment and services flowing to these partners.

Digital services and data analytics for fleet optimization

The relationship is increasingly digitized. General Electric Company (GE) uses its proprietary operating model, FLIGHT DECK, to drive improvements that directly benefit the customer's operations, such as achieving an 8% sequential increase in material inputs at priority suppliers in Q2 2025. This operational excellence translates to better delivery and quality for the end-user. The high operating margin of 19.68% (TTM as of Nov 2025) is partly a result of leveraging data analytics to manage costs and service delivery effectively, which ultimately supports the value proposition to the customer.

• Service revenue grew to $6.3 billion in Q1 2025.
• The company expects to deploy over $8.0 billion in cash to shareholders in 2025.
• Q1 2025 profit increased 38% year-over-year, driven by services volume.

If onboarding takes 14+ days, churn risk rises, so speed in digital service deployment is defintely key.

Finance: draft 13-week cash view by Friday.

General Electric Company (GE) - Canvas Business Model: Channels

You're looking at how General Electric Company (GE) Aerospace gets its products and services to market, which is heavily weighted toward high-value, direct engagement channels, especially given the nature of aerospace and defense sales. This isn't a shelf-stocking operation; it's about deep, long-term relationships.

Direct sales force to commercial airlines and defense ministries

The reach of GE Aerospace is massive, supported by its installed base and direct engagement teams. As of early 2024, GE Aerospace and its joint venture partners powered an installed base of approximately 44,000 commercial engines and approximately 26,000 military and defense engines globally. The Commercial Engines & Services (CES) segment, which relies heavily on these direct customer relationships for aftermarket work, saw its services revenue grow by 29% in the second quarter of 2025. For the defense side, the Defense & Propulsion Technologies (DPT) segment reported revenue of $2.6 billion in Q2 2025.

Direct contracts with airframe OEMs (Boeing, Airbus, etc.)

Direct contracts with Original Equipment Manufacturers (OEMs) are critical for engine placement, which locks in future service revenue. GE Aerospace and its partners power three out of every four commercial flights around the world. Recent major commitments show this channel in action:

• Secured new engine commitments with Qatar Airways for more than 400 GE9X and GEnx engines, noted as the largest widebody engine deal in GE Aerospace history.
• Secured an order with IAG for 32 Boeing 787 aircraft powered by GEnx for British Airways.
• Korean Air selected GEnx, GE9X, and LEAP-1B engines to power a mix of 103 Boeing aircraft plus long-term services.

Global network of GE-owned and authorized MRO service centers

The service channel is a core driver of revenue, with aftermarket services generating approximately 70% of GE Aerospace's 2023 adjusted revenue of $32 billion. To support this, GE Aerospace is executing a global investment plan:

• A commitment of $1 billion over five years, starting in 2024, is being poured into its Maintenance, Repair, and Overhaul (MRO) network.
• GE Aerospace delivers MRO services directly through six GE Aerospace overhaul facilities, alongside joint venture and alliance service shops globally, plus five dedicated component repair facilities.
• The company operates 19 MRO and component repair sites globally, all slated for upgrades from the $1 billion investment.
• Singapore is the company's largest component repair site, handling over 60% of global repair volume.

The focus on capacity expansion is clear, with plans to double LEAP engine shop visit capacity in Malaysia within the next three years. In the Middle East, a $10 million investment across Dubai and Doha facilities spans 2024 and 2025, aiming for a 30% increase in workforce at those On Wing Support (OWS) sites.

Digital platforms for spare parts ordering and technical documentation

Digital channels are integrated into the service offering to improve efficiency. Spare parts revenue for GE Aerospace saw growth of more than 20% in the first quarter of 2025. Industry-wide, integrating e-commerce platforms with logistics systems is a key trend, allowing for seamless order processing and a 25% improvement in on-time delivery performance in related sectors. Furthermore, digital platforms using telematics can reduce unplanned downtime by 45% in the aerospace sector.

Government procurement processes for military sales

Sales to defense ministries flow through established government procurement channels, including Direct Commercial Sales (DCS) and Foreign Military Sales (FMS). Data from mid-2025 shows significant activity:

Metric	Amount/Value	Context/Date
Total Award Payments Seen (Last Year)	$3,180,260,050	Payments to General Electric Company from DoD, as of June 2025.
Largest Single Payment Seen	$478,432,376	For F-15EX LOTS 2+ Propulsion System Procurement.
Q2 2025 DPT Revenue	$2.6 billion	Defense & Systems revenue for GE Aerospace.
2025 DPT Operating Profit Guidance (Raised)	$1.2 billion to $1.3 billion	Post-Q3 2025 update.

In fiscal year 2023, Direct Commercial Sales (DCS) for the defense industry rose by 2.5% to $158 billion, which included a $1.8 billion order from India for GE Aerospace F414 jet engines. The DPT segment is now expected to deliver revenue growth in the high-single-digits for the full year 2025.

General Electric Company (GE) - Canvas Business Model: Customer Segments

You're looking at the customer base for the remaining General Electric Company (GE), which is now singularly focused on aerospace, and the data shows a clear concentration in high-value, long-term B2B relationships. The core of the business is servicing an installed base of around 70,000 commercial and defense engines worldwide, which underpins a massive services backlog of roughly $175 billion as of late 2025.

The customer segments are highly specialized and capital-intensive. Here's how the major groups break down based on recent major commitments and delivery forecasts for the 2025 fiscal year:

• Global commercial passenger and cargo airlines (e.g., Qatar Airways, ANA)
• National defense departments and military forces worldwide
• Major commercial and business jet airframe manufacturers (OEMs)
• Independent aircraft leasing companies and financial institutions
• Regional and low-cost carriers utilizing narrow-body jets

The commercial engine segment, Commercial Engines & Services (CES), is the profit engine, expecting revenue growth in the low twenties percentage range for 2025. The defense side, Defense & Propulsion Technologies (DPT), provides critical diversification, with a book-to-bill ratio of 1.4x in Q1 2025.

Major customer wins and delivery forecasts illustrate the direct relationships within these segments. For instance, General Electric Company (GE) secured engine commitments with Qatar Airways for more than 400 GE9X and GEnx engines in Q2 2025, which is noted as the largest widebody engine deal in company history. Also in Q2 2025, they secured a contract with IAG for 32 Boeing 787 aircraft powered by GEnx for British Airways.

The relationship with OEMs is foundational, as General Electric Company (GE) supplies the engines that power their airframes. The company is projecting total commercial engine shipments to rise 19% to 2,273 units in 2025, driven heavily by the LEAP engine, which powers the Airbus A320neo-family jets and Boeing's 737 MAX. The defense customer base is also significant, evidenced by a contract from the U.S. Air Force valued up to $5 billion for F110-GE-129 engines.

Here's a look at the expected engine deliveries for 2025, which directly ties to the volume supplied to the airframe manufacturers and subsequently, the airlines:

Engine Model	2025 Forecasted Unit Deliveries	Primary Airframe Customer
LEAP Family	1,773 units	Airbus A320neo family / Boeing 737 MAX
GEnx	136 units	Boeing 747s and 787s
GE9X	27 units	Boeing 777X
GE90	54 units	Boeing 777

The services component of the customer relationship is where the long-term value is locked in. For Q1 2025, services orders were up 31%, and services revenue grew 17%, with spare parts revenue up more than 20%. This annuity stream is what institutional investors are betting on, as it provides high-margin, predictable revenue regardless of new engine sales cycles.

Other key customer-related financial metrics for the first quarter of 2025 include:

• Commercial Engines & Services (CES) operating profit growth: 35% year-over-year.
• Defense & Systems unit growth: 5% year-over-year.
• Total cash and cash equivalents as of March 31, 2025: $12.4 billion.

The company is actively investing in its U.S. manufacturing base to support these customers, announcing plans to invest nearly $1 billion in U.S. manufacturing and technology and hire over 5,000 U.S. workers in 2025.

General Electric Company (GE) - Canvas Business Model: Cost Structure

The cost structure for the former General Electric Company, now largely represented by its successor entities like GE Aerospace and GE Vernova, is heavily weighted toward fixed and specialized variable costs, reflecting its high-tech, capital-intensive industrial focus.

High fixed costs from R&D and advanced manufacturing facilities are a defining feature. Research and Development spending is substantial across the successor businesses, driving future product development in aerospace propulsion and energy transition technologies. For instance, GE Aerospace reported Research and Development expenses of $1.518 billion for the twelve months ending September 30, 2025. Separately, GE Vernova's Research and Development Expenses for the same period were $1.096 billion. These figures represent significant, ongoing fixed investments necessary to maintain technological leadership.

The capital intensity is evident in planned expenditures. Forecasted Capital Expenditures (CAPEX) for General Electric Company for the fiscal period ending December 2025 is estimated at $1,032 million. This aligns with GE Aerospace's commitment to capacity expansion, planning to invest nearly $1 billion in its U.S. factories and supply chain in 2025, nearly double the $650 million invested in 2024.

Cost Category Component	Entity/Period	Reported/Forecasted Amount
Research & Development (R&D) Expenses	GE Aerospace (TTM ending 9/30/2025)	$1.518 B
Research & Development (R&D) Expenses	GE Vernova (TTM ending 9/30/2025)	$1.096 B
Capital Expenditures (CAPEX) Forecast	General Electric Company (FY Dec 2025)	$1,032 million
U.S. Manufacturing & Supply Chain Investment	GE Aerospace (2025 Plan)	Nearly $1 billion
Manufacturing Facility Investment	GE Aerospace (2024 Actual)	Over $650 million

Significant material costs for specialized alloys and components are a major variable expense, especially for GE Aerospace, which powers a large portion of the global commercial fleet. While a precise dollar figure for total material costs isn't isolated, the pressure on this line item is clear; material inputs increased 26% across GE Aerospace's priority supplier sites in the first half of 2024. This points to high input costs for the specialized, high-tolerance parts required for jet engines.

Labor costs for highly skilled engineers and technicians are rising due to competitive market conditions and new union agreements. GE Aerospace announced plans to hire around 5,000 U.S. workers in 2025, covering both manufacturing and engineering roles. Recent labor agreements reflect this pressure; for example, one deal ratified in July 2025 delivers a compounded 16.9% wage hike over four years for IUE-CWA represented workers, alongside cost-of-living adjustments.

Costs associated with managing a vast, global supply chain are substantial, encompassing logistics, inventory management, and supplier development. GE Aerospace's 2024 investment of over $650 million included spending on its supply chain. Furthermore, the company is investing in proprietary lean operating models, like FLIGHT DECK, to improve cycle times and manage these complex flows, which is an investment in process cost reduction rather than a direct cost itself, but reflects the scale of the management effort required.

The final major component is Capital expenditures for manufacturing capacity expansion. This is directly tied to meeting the strong demand backlog. GE Aerospace's nearly $1 billion investment planned for 2025 U.S. manufacturing is earmarked for facility upgrades, new inspection technology, and building expansions to increase production, such as for the CFM LEAP engine, where deliveries are expected to increase by 15-20% this year.

• GE Aerospace hired approximately 1,900 engineer and manufacturing employees in the year prior to 2025.
• The UAW contract for GE Aerospace included a 12% wage increase over three years and full coverage of healthcare premium increases.
• GE Aerospace's backlog was strong at more than $170 billion in 2024, driving the need for increased manufacturing cost absorption.

Finance: draft 13-week cash view by Friday.

General Electric Company (GE) - Canvas Business Model: Revenue Streams

You're looking at the financial engine of General Electric Company (GE) now that it's a focused aerospace pure-play. The revenue streams are heavily weighted toward the aftermarket, which provides that sticky, annuity-like income you want to see in a high-quality business.

The primary driver for revenue growth in 2025 is the Commercial Engines & Services (CES) segment. General Electric Company (GE) continues to project that CES revenue will grow in the mid-teens percentage range for the full year 2025. This growth is segmented, with services expected to grow in the low-double-digits to mid-teens, and equipment sales, which includes new engines, growing in the high-teens.

The annuity-like income from Long-Term Service Agreements (LTSA) is backed by a massive installed base. The commercial services backlog alone was reported to exceed $140 billion as of early 2025. This backlog underpins the recurring revenue component from spare parts and maintenance, repair, and overhaul (MRO) activities. For instance, in the second quarter of 2025, revenue from commercial engines and services hit $7.99 billion, marking a 30% year-over-year jump.

Sales of new commercial and military Original Equipment (OE) engines contribute significantly, especially given the high-teens equipment growth projection for CES. The company secured major new engine commitments, including its largest-ever widebody deal for over 400 engines with Qatar Airways. In the second quarter of 2025, the commercial business alone brought in $8 billion in revenue.

Defense and government contract revenue, including engine overhauls, provides a stable complement to the commercial cycle. The Defense & Propulsion Technologies (DPT) segment saw revenue of $2.6 billion in the second quarter of 2025. For the full year 2025, the operating profit expectation for this segment is between $1.1 billion and $1.3 billion.

The overall financial health and management confidence are reflected in the bottom-line guidance. For the full-year 2025, General Electric Company (GE) now expects total adjusted operating profit to be between $8.2 billion and $8.5 billion, an increase from earlier estimates.

Here's a breakdown of the key financial figures supporting these revenue streams as of late 2025 updates:

Revenue Stream Component	Latest Reported/Guided Metric	Value/Range
Full-Year 2025 Adjusted Operating Profit Guidance	Total Company Operating Profit	$8.2 billion to $8.5 billion
Commercial Engines & Services (CES) Revenue Growth	Full-Year 2025 Projection	Mid-teens percentage range
CES Services Revenue Growth	Full-Year 2025 Projection	Low-double-digits to mid-teens
CES Equipment Revenue Growth	Full-Year 2025 Projection	High-teens
Commercial Services Backlog	As of Q1 2025	Over $140 billion
Defense & Propulsion Technologies (DPT) Operating Profit	Full-Year 2025 Guidance	$1.1 billion to $1.3 billion
Total Revenue (TTM)	Ending Q3 2025	Approximately $43.95 billion

The annuity nature of the service contracts is key to understanding the stability of the revenue base. You can see this in the strong performance of the service component:

• Commercial Services saw 29% revenue growth in Q2 2025.
• Q2 2025 services revenue grew 17%.
• Spare parts revenue grew more than 20% in Q1 2025.
• Internal shop visit revenue increased 11% in Q1 2025.

The focus on operational excellence through the FLIGHT DECK strategy is intended to support these revenue streams by improving delivery and cost efficiency. Finance: draft the Q4 2025 revenue forecast sensitivity analysis by end of next week.