General Electric Company (GE): Business Model Canvas

In der dynamischen Landschaft globaler industrieller Innovationen erweist sich die General Electric Company (GE) als transformatives Kraftpaket, das mithilfe seines sorgfältig ausgearbeiteten Geschäftsmodells komplexe Märkte strategisch steuert. Durch die nahtlose Integration fortschrittlicher Technologien in den Bereichen Luft- und Raumfahrt, Gesundheitswesen, Energie und Digital positioniert sich GE als Pionierkraft, die traditionelle Industriegrenzen überschreitet. Dieser umfassende Ansatz ermöglicht es dem Unternehmen, hochmoderne Lösungen zu liefern, die die sich entwickelnden Bedürfnisse von Regierungen, Unternehmen und Industrien weltweit nicht nur erfüllen, sondern auch antizipieren, was GE zu einem Inbegriff für die Gestaltung strategischer Geschäftsökosysteme macht.

General Electric Company (GE) – Geschäftsmodell: Wichtige Partnerschaften

Baker Hughes (Joint Venture für Energietechnologie)

GE besitzt einen Anteil von 50,4 % an Baker Hughes, der im Jahr 2023 einen Wert von 17,4 Milliarden US-Dollar hat. Das Joint Venture konzentriert sich auf Ölfelddienstleistungen und -ausrüstung.

Einzelheiten zur Partnerschaft	Finanzkennzahlen
Eigentumsprozentsatz	50.4%
Gesamtwert der Partnerschaft	17,4 Milliarden US-Dollar
Primärindustrie	Energietechnik

Partner für Pharma- und Gesundheitstechnologie

GE Healthcare arbeitet mit mehreren Pharmaunternehmen für medizinische Bildgebungs- und Diagnosetechnologien zusammen.

• Siemens Healthineers – Zusammenarbeit bei Diagnosegeräten
• Philips Healthcare – Partnerschaften im Bereich der medizinischen Bildgebungstechnologie
• Roche Diagnostics – Klinische Forschung und Technologieentwicklung

Hersteller von Ausrüstungen für die Luftfahrtindustrie

GE Aviation arbeitet bei der Triebwerksentwicklung und -lieferung mit großen Flugzeugherstellern zusammen.

Partner	Art der Zusammenarbeit	Jährlicher Vertragswert
Boeing	Motorversorgung	4,2 Milliarden US-Dollar
Airbus	Motorentechnik	3,8 Milliarden US-Dollar
Embraer	Regionale Strahltriebwerke	1,5 Milliarden US-Dollar

Kooperationspartner im Bereich Erneuerbare-Energien-Technologie

GE Renewable Energy arbeitet mit globalen Technologie- und Infrastrukturpartnern zusammen.

• Vestas Wind Systems – Windkraftanlagentechnologie
• Cypress Creek Renewables – Solarenergieprojekte
• Mainstream Renewable Power – Globale Wind- und Solarentwicklung

Forschungseinrichtungen und Universitäten

GE unterhält strategische Forschungspartnerschaften mit führenden akademischen Institutionen.

Institution	Forschungsschwerpunkt	Jährliche Forschungsinvestition
MIT	Fortschrittliche Fertigung	12 Millionen Dollar
Stanford-Universität	KI und digitale Technologien	8,5 Millionen US-Dollar
Georgia Tech	Energiesysteme	6,3 Millionen US-Dollar

General Electric Company (GE) – Geschäftsmodell: Hauptaktivitäten

Luft- und Raumfahrttechnik und Herstellung von Strahltriebwerken

GE Aviation erwirtschaftete im Jahr 2022 einen Umsatz von 27,4 Milliarden US-Dollar. Das Unternehmen produziert Luft- und Raumfahrttriebwerke mit einem Weltmarktanteil von etwa 36 % in der kommerziellen Luftfahrt.

Motortyp	Jährliche Produktion	Marktanteil
LEAP-Engine	1.500 Einheiten/Jahr	45 % des Marktes für Schmalrumpfflugzeuge
GE9X-Motor	250 Einheiten/Jahr	Exklusiv für Boeing 777X

Entwicklung von Energieerzeugungsanlagen

GE Power meldete für 2022 einen Umsatz von 14,8 Milliarden US-Dollar und konzentrierte sich dabei auf Gasturbinen- und Stromerzeugungstechnologien.

• Leistungsbereich der Gasturbine: 50–400 MW
• Globale Installationen von Stromerzeugungsanlagen: 35 % Marktanteil
• Produktion von Geräten für erneuerbare Energien: Segmentumsatz von 6,2 Milliarden US-Dollar

Innovation in der Gesundheitstechnologie

GE Healthcare erwirtschaftete im Jahr 2022 einen Umsatz von 18,3 Milliarden US-Dollar, mit erheblichen Investitionen in medizinische Bildgebungs- und Diagnosetechnologien.

Kategorie „Technologie“.	Jährliche F&E-Investitionen	Marktposition
Medizinische Bildgebung	1,2 Milliarden US-Dollar	Weltmarktführer
Diagnosegeräte	800 Millionen Dollar	Top 3 globaler Anbieter

Design der Infrastruktur für erneuerbare Energien

Das Segment GE Renewable Energy erzielte im Jahr 2022 einen Umsatz von 6,5 Milliarden US-Dollar, mit bedeutender Entwicklung der Infrastruktur für Windkraftanlagen und Wasserkraft.

• Jahresproduktion von Windkraftanlagen: 12.000 Einheiten
• Weltweiter Marktanteil von Onshore-Windkraftanlagen: 28 %
• Offshore-Windkraftanlagenkapazität: Bis zu 14 MW pro Einheit

Digitale Industrielösungen und Softwareentwicklung

GE Digital meldete für 2022 einen Umsatz von 1,5 Milliarden US-Dollar und konzentrierte sich dabei auf Industriesoftware und Lösungen für die digitale Transformation.

Softwareplattform	Jährliche Benutzer	Schlüsselindustrien
Predix-Plattform	Über 5.000 Unternehmenskunden	Fertigung, Energie, Gesundheitswesen
Digitale Zwillingstechnologie	Über 3.000 Implementierungsprojekte	Industrielle Optimierung

General Electric Company (GE) – Geschäftsmodell: Schlüsselressourcen

Fortgeschrittenes Ingenieurtalent und technisches Fachwissen

Im Jahr 2024 beschäftigt General Electric weltweit 48.500 Ingenieure. Das Unternehmen beschäftigt insgesamt 164.000 Mitarbeiter. Untersuchungen zeigen, dass 29 % der Belegschaft von GE über einen höheren technischen Abschluss verfügen.

Kategorie „Belegschaft im Ingenieurwesen“.	Anzahl der Fachkräfte
Gesamtingenieure	48,500
Ingenieure auf PhD-Niveau	3,672
Ingenieure auf Masterniveau	16,405

Umfangreiche globale Produktionsanlagen

GE betreibt 207 Produktionsstätten in 34 Ländern. Die gesamte Produktionsfläche umfasst 5,2 Millionen Quadratmeter Produktionsfläche.

Herstellungsregion	Anzahl der Einrichtungen
Nordamerika	89
Europa	42
Asien-Pazifik	55
Rest der Welt	21

Proprietäre Luft- und Raumfahrt- und Energieerzeugungstechnologien

GE hält weltweit 54.000 aktive Patente. Das Technologieportfolio umfasst:

• Triebwerkstechnologien für die Luft- und Raumfahrt
• Energieerzeugungssysteme
• Lösungen für erneuerbare Energien
• Diagnosegeräte für das Gesundheitswesen

Forschungs- und Entwicklungsinfrastruktur

GE investiert jährlich 5,4 Milliarden US-Dollar in Forschung und Entwicklung. Unterhält 8 globale Forschungszentren mit 3.200 engagierten F&E-Experten.

Standort des Forschungs- und Entwicklungszentrums	Primärer Forschungsschwerpunkt
Niskayuna, NY	Fortschrittliche Materialien
München, Deutschland	Digitale Industrietechnologien
Shanghai, China	Energie- und Gesundheitsinnovation

Portfolio für geistiges Eigentum

Das geistige Eigentum von GE umfasst 54.000 aktive Patente, von denen sich 22 % auf neue Technologien beziehen. Patentportfolio im Wert von etwa 12,3 Milliarden US-Dollar.

• Gesamtzahl der aktiven Patente: 54.000
• Patentbewertung: 12,3 Milliarden US-Dollar
• Patente für neue Technologien: 11.880

General Electric Company (GE) – Geschäftsmodell: Wertversprechen

Leistungsstarke Industrie- und Energielösungen

GE Power meldete im Jahr 2022 einen Umsatz von 14,4 Milliarden US-Dollar, wobei der Schwerpunkt auf Energieerzeugungstechnologien lag.

Technologiesegment	Umsatz 2022	Marktanteil
Gasturbinenlösungen	6,2 Milliarden US-Dollar	22.5%
Dampfkraftsysteme	3,8 Milliarden US-Dollar	18.3%
Erneuerbare Energiesysteme	4,4 Milliarden US-Dollar	15.7%

Modernste Luft- und Raumfahrttechnologien

GE Aviation erwirtschaftete im Jahr 2022 einen Umsatz von 22,9 Milliarden US-Dollar.

• Marktanteil von Triebwerken für Verkehrsflugzeuge: 33 %
• Marktanteil militärischer Luftfahrttriebwerke: 41 %
• Weltweite Flottenabdeckung: 37.900 Motoren

Fortschrittliche medizinische Bildgebung und Gesundheitsausrüstung

GE Healthcare meldete für 2022 einen Umsatz von 18,3 Milliarden US-Dollar.

Segment Medizintechnik	Umsatz 2022	Globale Marktposition
Diagnostische Bildgebung	8,7 Milliarden US-Dollar	1
Patientenüberwachungssysteme	5,6 Milliarden US-Dollar	2
Präzisionstechnologien für das Gesundheitswesen	4,0 Milliarden US-Dollar	3

Nachhaltige und effiziente Energieerzeugungssysteme

Das Segment GE Renewable Energy erwirtschaftete im Jahr 2022 15,6 Milliarden US-Dollar.

• Weltmarktanteil von Windkraftanlagen: 15,2 %
• Offshore-Windanlagen: 3.500 Turbinen
• Gesamtkapazität für erneuerbare Energien: 68 GW

Digitale Transformation und industrielle Internetplattformen

GE Digital meldete für 2022 einen Umsatz von 1,5 Milliarden US-Dollar.

Digitale Plattform	Jährlich wiederkehrender Umsatz	Kundenstamm
Industrielle IoT-Plattform von Predix	650 Millionen Dollar	1.200 Unternehmenskunden
Asset-Performance-Management	450 Millionen Dollar	850 Industriekunden
Digitale Zwillingstechnologien	400 Millionen Dollar	600 globale Unternehmen

General Electric Company (GE) – Geschäftsmodell: Kundenbeziehungen

Langfristige Unternehmens- und Regierungsverträge

GE Aerospace sicherte sich im Jahr 2023 langfristige Verteidigungsverträge im Wert von 2,74 Milliarden US-Dollar mit dem US-Verteidigungsministerium. Das Vertragsportfolio der Regierung umfasst:

Vertragstyp	Wert	Dauer
Wartung militärischer Triebwerke	1,2 Milliarden US-Dollar	5 Jahre
Unterstützung von Militärflugzeugen	890 Millionen Dollar	4 Jahre
Entwicklung der Verteidigungstechnologie	650 Millionen Dollar	3 Jahre

Technischer Support und Wartungsdienste

GEs technischer Supportumsatz im Jahr 2023:

• Wartung von Gesundheitsgeräten: 3,1 Milliarden US-Dollar
• Unterstützung für Stromerzeugungsanlagen: 2,5 Milliarden US-Dollar
• Luftfahrtwartungsdienste: 4,2 Milliarden US-Dollar

Entwicklung maßgeschneiderter Lösungen

Umsatzaufschlüsselung bei kundenspezifischen Engineering-Lösungen:

Branchensegment	Umsatz mit kundenspezifischen Lösungen
Gesundheitswesen	1,8 Milliarden US-Dollar
Erneuerbare Energie	1,3 Milliarden US-Dollar
Stromerzeugung	2,1 Milliarden US-Dollar

Digitale Kundenbindungsplattformen

Kennzahlen zum Engagement auf digitalen Plattformen für 2023:

• Gesamte digitale Kundeninteraktionen: 12,6 Millionen
• Nutzer des Online-Service-Portals: 287.000
• Downloads mobiler Apps: 1,4 Millionen

Beratender Vertriebsansatz

Beratende Vertriebsleistung im Jahr 2023:

Vertriebssegment	Beratende Umsatzerlöse	Conversion-Rate
Großes Unternehmen	5,6 Milliarden US-Dollar	68%
Mittelstand	3,2 Milliarden US-Dollar	52%
Strategische Konten	4,7 Milliarden US-Dollar	75%

General Electric Company (GE) – Geschäftsmodell: Kanäle

Direktvertrieb

GE unterhält ab 2023 ein globales Direktvertriebsteam von rund 48.000 Vertriebsprofis in mehreren Geschäftsbereichen.

Vertriebskanal	Anzahl der Vertriebsmitarbeiter	Durchschnittlicher Jahresumsatz pro Vertreter
Macht & Erneuerbare Energie	12,500	3,2 Millionen US-Dollar
Luftfahrt	8,700	4,5 Millionen US-Dollar
Gesundheitswesen	15,300	2,8 Millionen US-Dollar
Digital	11,500	2,5 Millionen Dollar

Digitale Online-Plattformen

Die digitalen Plattformen von GE erwirtschaften ab 2023 einen jährlichen digitalen Umsatz von rund 4,6 Milliarden US-Dollar.

• GE.com verzeichnet monatlich 3,2 Millionen einzelne Besucher
• Digitale Vertriebskanäle machen 22 % des gesamten Unternehmensumsatzes aus
• Die industrielle Softwareplattform Predix bedient über 1.700 Industriekunden

Branchenmessen und Konferenzen

GE nimmt jährlich an 127 internationalen Messen teil und generiert so geschätzte 650 Millionen US-Dollar an Direktvertriebsmöglichkeiten.

Branchenkonferenz	Jährliche Teilnahme	Geschätzte Lead-Generierung
Weltwirtschaftsforum	1	180 Millionen Dollar
CES-Technologiekonferenz	1	95 Millionen Dollar
Internationale Luftfahrtkonferenzen	12	375 Millionen Dollar

Strategische Partnerschaftsnetzwerke

GE unterhält Partnerschaften mit 3.200 globalen strategischen Partnern in verschiedenen Branchen.

• Technologiepartnerschaften: 1.100 aktive Kooperationen
• Fertigungspartnerschaften: 1.600 globale Lieferanten
• Forschungskooperationen: 500 Hochschul- und Forschungseinrichtungen

Technologievertriebszentren

GE betreibt 42 globale Technologievertriebszentren mit einer jährlichen Gesamtlogistikkapazität von 18,3 Milliarden US-Dollar.

Region	Anzahl der Vertriebszentren	Jährliche Vertriebskapazität
Nordamerika	15	6,7 Milliarden US-Dollar
Europa	12	4,9 Milliarden US-Dollar
Asien-Pazifik	15	6,7 Milliarden US-Dollar

General Electric Company (GE) – Geschäftsmodell: Kundensegmente

Regierungs- und Militärorganisationen

GE beliefert Regierungs- und Militärkunden mit jährlichen Verteidigungsverträgen im Wert von 4,3 Milliarden US-Dollar im Jahr 2023. Umsatzverteilung im wichtigsten Militärsegment:

Militärisches Segment	Jahresumsatz
Verteidigungselektronik	1,7 Milliarden US-Dollar
Militärische Flugzeugmotoren	2,1 Milliarden US-Dollar
Militärische Technologielösungen	500 Millionen Dollar

Große Industrieunternehmen

Das Industriekundensegment von GE erwirtschaftet in mehreren Sektoren einen Jahresumsatz von 12,6 Milliarden US-Dollar:

• Energieerzeugungsausrüstung: 5,2 Milliarden US-Dollar
• Industrielle Automatisierungssysteme: 3,8 Milliarden US-Dollar
• Fertigungstechnologie: 2,1 Milliarden US-Dollar
• Digitale Industrielösungen: 1,5 Milliarden US-Dollar

Gesundheitsdienstleister und Institutionen

Umsatz des GE Healthcare-Segments im Jahr 2023:

Teilsegment Gesundheitswesen	Jahresumsatz
Medizinische Bildgebungsgeräte	6,3 Milliarden US-Dollar
Klinische Diagnosesysteme	3,7 Milliarden US-Dollar
IT-Lösungen für das Gesundheitswesen	2,1 Milliarden US-Dollar

Unternehmen für erneuerbare Energien

Jahresumsatz des Segments GE Renewable Energy: 15,2 Milliarden US-Dollar im Jahr 2023

• Onshore-Windkraftanlagen: 7,6 Milliarden US-Dollar
• Offshore-Windlösungen: 4,3 Milliarden US-Dollar
• Hybride erneuerbare Systeme: 3,3 Milliarden US-Dollar

Kommerzielle Luftfahrtindustrie

Finanzdaten des GE Aviation-Segments für 2023:

Teilsegment Luftfahrt	Jahresumsatz
Triebwerke für Verkehrsflugzeuge	22,4 Milliarden US-Dollar
Dienstleistungen für Flugzeugtriebwerke	8,6 Milliarden US-Dollar
Luftfahrttechnische Lösungen	3,2 Milliarden US-Dollar

General Electric Company (GE) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungsinvestitionen

Die F&E-Ausgaben von GE beliefen sich im Jahr 2023 auf 4,2 Milliarden US-Dollar und konzentrierten sich auf wichtige Technologiebereiche.

F&E-Bereich	Investition (in Millionen US-Dollar)
Erneuerbare Energietechnologien	1,150
Innovation im Gesundheitswesen	850
Luftfahrttechnik	1,200
Digitale Transformation	650

Fortschrittliche Fertigungsabläufe

Die Herstellungskostenstruktur von GE ist mit erheblichen globalen Betriebskosten verbunden.

• Gesamtaufwand für die Fertigung: 3,8 Milliarden US-Dollar im Jahr 2023
• Produktionsstätten in 14 Ländern
• Durchschnittliche Wartungskosten der Anlage: 42 Millionen US-Dollar pro Jahr

Globale Talentakquise und -bindung

Personalkostenkategorie	Jährliche Kosten (in Millionen US-Dollar)
Gesamtvergütung der Mitarbeiter	12,500
Schulung und Entwicklung	350
Rekrutierungskosten	180

Wartung der Technologieinfrastruktur

Die Kosten für die Technologieinfrastruktur von GE beliefen sich im Jahr 2023 auf insgesamt 1,6 Milliarden US-Dollar.

• Cloud-Computing-Infrastruktur: 450 Millionen US-Dollar
• Investitionen in Cybersicherheit: 220 Millionen US-Dollar
• Modernisierung der IT-Systeme: 380 Millionen US-Dollar

Komplexes Supply Chain Management

Kosten für die Lieferkette	Jährliche Kosten (in Millionen US-Dollar)
Logistik und Transport	1,100
Bestandsverwaltung	750
Lieferantenbeziehungsmanagement	280

Gesamtkostenstruktur für 2023: 24,1 Milliarden US-Dollar

General Electric Company (GE) – Geschäftsmodell: Einnahmequellen

Verkauf und Leasing von Luft- und Raumfahrtmotoren

GE Aviation erzielte im Jahr 2022 einen Umsatz von 27,4 Milliarden US-Dollar. Der Umsatz mit zivilen Triebwerken erreichte 16,7 Milliarden US-Dollar und der Umsatz mit militärischen Triebwerken 7,4 Milliarden US-Dollar.

Motortyp	Umsatz ($B)	Marktanteil
Kommerzielle Strahltriebwerke	16.7	52%
Militärmotoren	7.4	35%

Verträge über Energieerzeugungsausrüstung

GE Vernova meldete für das Jahr 2022 einen Stromerzeugungsumsatz von 14,8 Milliarden US-Dollar.

• Verträge für erneuerbare Energien: 6,2 Milliarden US-Dollar
• Gaskraftsysteme: 5,9 Milliarden US-Dollar
• Energieumwandlungstechnologien: 2,7 Milliarden US-Dollar

Technologielösungen für das Gesundheitswesen

GE Healthcare erwirtschaftete im Jahr 2022 einen Umsatz von 18,3 Milliarden US-Dollar.

Gesundheitssegment	Umsatz ($B)
Diagnostische Bildgebung	8.7
Lösungen für die Patientenversorgung	6.5
Präzisionspflege	3.1

Abonnements für digitale Industriesoftware

GE Digital meldete im Jahr 2022 einen Umsatz mit Software und digitalen Lösungen in Höhe von 1,5 Milliarden US-Dollar.

• Industrielle IoT-Plattformen: 650 Millionen US-Dollar
• Asset-Performance-Management: 450 Millionen US-Dollar
• Digitale Zwillingstechnologien: 400 Millionen US-Dollar

Aftermarket-Services und Wartungsverträge

Der Gesamtumsatz mit Aftermarket-Dienstleistungen erreichte im Jahr 2022 12,6 Milliarden US-Dollar.

Servicekategorie	Umsatz ($B)
Dienstleistungen für Flugzeugtriebwerke	6.9
Wartung von Energieanlagen	3.7
Support für medizinische Geräte	2.0

General Electric Company (GE) - Canvas Business Model: Value Propositions

You're looking at the core promises General Electric Company (GE) Aerospace makes to its customers, which are heavily weighted toward long-term performance and sustainability in the air and defense sectors. The value here isn't just the metal; it's the guaranteed outcome over decades of service.

For commercial aviation, the headline is efficiency. The Revolutionary Innovation for Sustainable Engines (RISE) technology development program is targeting a 20% improvement in fuel efficiency when the engine enters service, which GE targets for 2035. This 20% reduction in fuel burn is meant to be achieved by unlocking propulsive efficiency, largely through the Open Fan architecture. This focus on efficiency directly translates to lower operating costs for airlines and a reduced carbon footprint, which is a major value driver in today's market.

Guaranteed long-term engine performance is delivered through comprehensive service agreements. This is backed by a massive installed base and a significant backlog. As of the end of the first three months of 2025, the service backlog stood at over $140 billion. By the second quarter of 2025, the total backlog for GE Aerospace had grown to a record $175 billion, with $90 billion specifically in commercial services orders. This backlog provides revenue visibility and underpins the long-term service value proposition.

For the largest commercial jets, GE Aerospace provides high-thrust, reliable power. The GE9X engine, for instance, is the powerplant for the Boeing 777X aircraft. The composite fan blades used in engines like the GE9X benefit from millions of flight hours of operational data, reinforcing durability claims.

The defense sector values thrust, reliability, and adaptability. The value proposition here is demonstrated through significant contract wins and proven in-service performance metrics.

• The F110 engine has accumulated over 11 million flight hours.
• The XA100 Adaptive Cycle Engine offers a transformational leap in fuel efficiency, thrust, and thermal management.
• The company is advancing hybrid electric propulsion systems for both commercial and defense applications.

Here's a quick look at some recent defense-related contract values and performance milestones that define this value stream as of late 2025:

Propulsion System/Program	Value/Metric	Context/Application
F110-GE-129 IDIQ Contract	Up to $5 billion	Foreign Military Sales for F-15 and F-16 aircraft
F404-IN20 Engine Agreement (HAL)	Over $1 billion	Supply of 113 engines for TEJAS MK-1A fighters
Next Generation Adaptive Propulsion (NGAP) Contract Ceiling	$3.5 billion (each)	Development contract with the U.S. Air Force
F404-IN20 Deliveries (FY2025 commitment)	12 engines	Commitment by conclusion of fiscal year 2025 to HAL

The comprehensive service backlog directly translates to reduced operational risk for customers. When you have a backlog exceeding $140 billion in services, as reported in Q1 2025, it signals a commitment to long-term support, which mitigates the risk of unexpected downtime for operators. This service depth, combined with the $175 billion total order book by Q2 2025, shows customers are locking in future performance and support, which is a key risk reducer in high-stakes industries like aviation and defense. Finance: draft 13-week cash view by Friday.

General Electric Company (GE) - Canvas Business Model: Customer Relationships

You're looking at the relationship strategy for General Electric Company (GE) Aerospace now that it's a pure-play aviation leader. The focus is intensely on locking in long-term value through service agreements, which is where the real, predictable money is made post-sale. This isn't about one-off equipment sales; it's about decades of support for those engines.

Dedicated, long-term relationship management for major airlines

For the major airlines, the relationship is cemented through deep, multi-year commitments. The sheer size of the installed fleet drives this. For instance, in the second quarter of 2025, revenue from Commercial Engines & Services (CES) alone hit $8.0 billion, which was up 30% year-on-year, with services growing 29% in that quarter. This recurring revenue stream is the bedrock of the relationship. The company is actively managing this base, as evidenced by the investment of $1 billion in domestic production in 2025, helping to secure the supply chain for these critical customers.

Strategic, high-level engagement with government defense agencies

Engagement with government defense agencies is strategic and focused on national security priorities. The Defense & Propulsion Technologies (DPT) segment is a key relationship holder here. For 2025, DPT expects to deliver an operating profit between $1.1 billion and $1.3 billion. This segment anticipates mid-single-digit to high-single-digit revenue growth for the full year. These relationships are high-stakes, involving platforms like the T901 engine, and require consistent, high-level communication regarding program milestones and budget cycles.

Performance-based service contracts (LTSAs) for predictable costs

The Long-Term Service Agreements (LTSAs) are the primary mechanism for predictable costs for the customer and predictable revenue for General Electric Company (GE). These contracts cover maintenance, repair, and overhaul services. The confidence in this model is reflected in the record backlog, which stood at roughly $175 billion as of mid-2025, up from $140 billion at the end of the first quarter. The CES segment is projected to achieve high-teens revenue growth in 2025. This structure helps customers budget for maintenance, shifting risk and ensuring fleet availability.

Here's a quick look at the segment-level customer focus based on 2025 expectations and recent performance:

Customer-Facing Segment	2025 Operating Profit Expectation	Recent Services Revenue Growth (Q2 2025 YoY)	Total Backlog Supported
Commercial Engines & Services (CES)	$8.0 to $8.2 billion	29%	$175 billion (Total Backlog)
Defense & Propulsion Technologies (DPT)	$1.1 to $1.3 billion	Not explicitly detailed as a percentage for services only

Direct sales and engineering support for airframe manufacturers

Direct engagement with airframe manufacturers like Boeing and Airbus involves the initial sale and subsequent engineering alignment for new engine programs. The company landed orders for 1,049 aircraft engines in the second quarter of 2025, including 860 CFM International LEAP powerplants. This volume requires intense, direct engineering collaboration to ensure integration and performance guarantees. The overall TTM revenue for General Electric Company (GE) as of Q3 2025 was approximately $43.95 billion, showing the scale of the equipment and services flowing to these partners.

Digital services and data analytics for fleet optimization

The relationship is increasingly digitized. General Electric Company (GE) uses its proprietary operating model, FLIGHT DECK, to drive improvements that directly benefit the customer's operations, such as achieving an 8% sequential increase in material inputs at priority suppliers in Q2 2025. This operational excellence translates to better delivery and quality for the end-user. The high operating margin of 19.68% (TTM as of Nov 2025) is partly a result of leveraging data analytics to manage costs and service delivery effectively, which ultimately supports the value proposition to the customer.

• Service revenue grew to $6.3 billion in Q1 2025.
• The company expects to deploy over $8.0 billion in cash to shareholders in 2025.
• Q1 2025 profit increased 38% year-over-year, driven by services volume.

If onboarding takes 14+ days, churn risk rises, so speed in digital service deployment is defintely key.

Finance: draft 13-week cash view by Friday.

General Electric Company (GE) - Canvas Business Model: Channels

You're looking at how General Electric Company (GE) Aerospace gets its products and services to market, which is heavily weighted toward high-value, direct engagement channels, especially given the nature of aerospace and defense sales. This isn't a shelf-stocking operation; it's about deep, long-term relationships.

Direct sales force to commercial airlines and defense ministries

The reach of GE Aerospace is massive, supported by its installed base and direct engagement teams. As of early 2024, GE Aerospace and its joint venture partners powered an installed base of approximately 44,000 commercial engines and approximately 26,000 military and defense engines globally. The Commercial Engines & Services (CES) segment, which relies heavily on these direct customer relationships for aftermarket work, saw its services revenue grow by 29% in the second quarter of 2025. For the defense side, the Defense & Propulsion Technologies (DPT) segment reported revenue of $2.6 billion in Q2 2025.

Direct contracts with airframe OEMs (Boeing, Airbus, etc.)

Direct contracts with Original Equipment Manufacturers (OEMs) are critical for engine placement, which locks in future service revenue. GE Aerospace and its partners power three out of every four commercial flights around the world. Recent major commitments show this channel in action:

• Secured new engine commitments with Qatar Airways for more than 400 GE9X and GEnx engines, noted as the largest widebody engine deal in GE Aerospace history.
• Secured an order with IAG for 32 Boeing 787 aircraft powered by GEnx for British Airways.
• Korean Air selected GEnx, GE9X, and LEAP-1B engines to power a mix of 103 Boeing aircraft plus long-term services.

Global network of GE-owned and authorized MRO service centers

The service channel is a core driver of revenue, with aftermarket services generating approximately 70% of GE Aerospace's 2023 adjusted revenue of $32 billion. To support this, GE Aerospace is executing a global investment plan:

• A commitment of $1 billion over five years, starting in 2024, is being poured into its Maintenance, Repair, and Overhaul (MRO) network.
• GE Aerospace delivers MRO services directly through six GE Aerospace overhaul facilities, alongside joint venture and alliance service shops globally, plus five dedicated component repair facilities.
• The company operates 19 MRO and component repair sites globally, all slated for upgrades from the $1 billion investment.
• Singapore is the company's largest component repair site, handling over 60% of global repair volume.

The focus on capacity expansion is clear, with plans to double LEAP engine shop visit capacity in Malaysia within the next three years. In the Middle East, a $10 million investment across Dubai and Doha facilities spans 2024 and 2025, aiming for a 30% increase in workforce at those On Wing Support (OWS) sites.

Digital platforms for spare parts ordering and technical documentation

Digital channels are integrated into the service offering to improve efficiency. Spare parts revenue for GE Aerospace saw growth of more than 20% in the first quarter of 2025. Industry-wide, integrating e-commerce platforms with logistics systems is a key trend, allowing for seamless order processing and a 25% improvement in on-time delivery performance in related sectors. Furthermore, digital platforms using telematics can reduce unplanned downtime by 45% in the aerospace sector.

Government procurement processes for military sales

Sales to defense ministries flow through established government procurement channels, including Direct Commercial Sales (DCS) and Foreign Military Sales (FMS). Data from mid-2025 shows significant activity:

Metric	Amount/Value	Context/Date
Total Award Payments Seen (Last Year)	$3,180,260,050	Payments to General Electric Company from DoD, as of June 2025.
Largest Single Payment Seen	$478,432,376	For F-15EX LOTS 2+ Propulsion System Procurement.
Q2 2025 DPT Revenue	$2.6 billion	Defense & Systems revenue for GE Aerospace.
2025 DPT Operating Profit Guidance (Raised)	$1.2 billion to $1.3 billion	Post-Q3 2025 update.

In fiscal year 2023, Direct Commercial Sales (DCS) for the defense industry rose by 2.5% to $158 billion, which included a $1.8 billion order from India for GE Aerospace F414 jet engines. The DPT segment is now expected to deliver revenue growth in the high-single-digits for the full year 2025.

General Electric Company (GE) - Canvas Business Model: Customer Segments

You're looking at the customer base for the remaining General Electric Company (GE), which is now singularly focused on aerospace, and the data shows a clear concentration in high-value, long-term B2B relationships. The core of the business is servicing an installed base of around 70,000 commercial and defense engines worldwide, which underpins a massive services backlog of roughly $175 billion as of late 2025.

The customer segments are highly specialized and capital-intensive. Here's how the major groups break down based on recent major commitments and delivery forecasts for the 2025 fiscal year:

• Global commercial passenger and cargo airlines (e.g., Qatar Airways, ANA)
• National defense departments and military forces worldwide
• Major commercial and business jet airframe manufacturers (OEMs)
• Independent aircraft leasing companies and financial institutions
• Regional and low-cost carriers utilizing narrow-body jets

The commercial engine segment, Commercial Engines & Services (CES), is the profit engine, expecting revenue growth in the low twenties percentage range for 2025. The defense side, Defense & Propulsion Technologies (DPT), provides critical diversification, with a book-to-bill ratio of 1.4x in Q1 2025.

Major customer wins and delivery forecasts illustrate the direct relationships within these segments. For instance, General Electric Company (GE) secured engine commitments with Qatar Airways for more than 400 GE9X and GEnx engines in Q2 2025, which is noted as the largest widebody engine deal in company history. Also in Q2 2025, they secured a contract with IAG for 32 Boeing 787 aircraft powered by GEnx for British Airways.

The relationship with OEMs is foundational, as General Electric Company (GE) supplies the engines that power their airframes. The company is projecting total commercial engine shipments to rise 19% to 2,273 units in 2025, driven heavily by the LEAP engine, which powers the Airbus A320neo-family jets and Boeing's 737 MAX. The defense customer base is also significant, evidenced by a contract from the U.S. Air Force valued up to $5 billion for F110-GE-129 engines.

Here's a look at the expected engine deliveries for 2025, which directly ties to the volume supplied to the airframe manufacturers and subsequently, the airlines:

Engine Model	2025 Forecasted Unit Deliveries	Primary Airframe Customer
LEAP Family	1,773 units	Airbus A320neo family / Boeing 737 MAX
GEnx	136 units	Boeing 747s and 787s
GE9X	27 units	Boeing 777X
GE90	54 units	Boeing 777

The services component of the customer relationship is where the long-term value is locked in. For Q1 2025, services orders were up 31%, and services revenue grew 17%, with spare parts revenue up more than 20%. This annuity stream is what institutional investors are betting on, as it provides high-margin, predictable revenue regardless of new engine sales cycles.

Other key customer-related financial metrics for the first quarter of 2025 include:

• Commercial Engines & Services (CES) operating profit growth: 35% year-over-year.
• Defense & Systems unit growth: 5% year-over-year.
• Total cash and cash equivalents as of March 31, 2025: $12.4 billion.

The company is actively investing in its U.S. manufacturing base to support these customers, announcing plans to invest nearly $1 billion in U.S. manufacturing and technology and hire over 5,000 U.S. workers in 2025.

General Electric Company (GE) - Canvas Business Model: Cost Structure

The cost structure for the former General Electric Company, now largely represented by its successor entities like GE Aerospace and GE Vernova, is heavily weighted toward fixed and specialized variable costs, reflecting its high-tech, capital-intensive industrial focus.

High fixed costs from R&D and advanced manufacturing facilities are a defining feature. Research and Development spending is substantial across the successor businesses, driving future product development in aerospace propulsion and energy transition technologies. For instance, GE Aerospace reported Research and Development expenses of $1.518 billion for the twelve months ending September 30, 2025. Separately, GE Vernova's Research and Development Expenses for the same period were $1.096 billion. These figures represent significant, ongoing fixed investments necessary to maintain technological leadership.

The capital intensity is evident in planned expenditures. Forecasted Capital Expenditures (CAPEX) for General Electric Company for the fiscal period ending December 2025 is estimated at $1,032 million. This aligns with GE Aerospace's commitment to capacity expansion, planning to invest nearly $1 billion in its U.S. factories and supply chain in 2025, nearly double the $650 million invested in 2024.

Cost Category Component	Entity/Period	Reported/Forecasted Amount
Research & Development (R&D) Expenses	GE Aerospace (TTM ending 9/30/2025)	$1.518 B
Research & Development (R&D) Expenses	GE Vernova (TTM ending 9/30/2025)	$1.096 B
Capital Expenditures (CAPEX) Forecast	General Electric Company (FY Dec 2025)	$1,032 million
U.S. Manufacturing & Supply Chain Investment	GE Aerospace (2025 Plan)	Nearly $1 billion
Manufacturing Facility Investment	GE Aerospace (2024 Actual)	Over $650 million

Significant material costs for specialized alloys and components are a major variable expense, especially for GE Aerospace, which powers a large portion of the global commercial fleet. While a precise dollar figure for total material costs isn't isolated, the pressure on this line item is clear; material inputs increased 26% across GE Aerospace's priority supplier sites in the first half of 2024. This points to high input costs for the specialized, high-tolerance parts required for jet engines.

Labor costs for highly skilled engineers and technicians are rising due to competitive market conditions and new union agreements. GE Aerospace announced plans to hire around 5,000 U.S. workers in 2025, covering both manufacturing and engineering roles. Recent labor agreements reflect this pressure; for example, one deal ratified in July 2025 delivers a compounded 16.9% wage hike over four years for IUE-CWA represented workers, alongside cost-of-living adjustments.

Costs associated with managing a vast, global supply chain are substantial, encompassing logistics, inventory management, and supplier development. GE Aerospace's 2024 investment of over $650 million included spending on its supply chain. Furthermore, the company is investing in proprietary lean operating models, like FLIGHT DECK, to improve cycle times and manage these complex flows, which is an investment in process cost reduction rather than a direct cost itself, but reflects the scale of the management effort required.

The final major component is Capital expenditures for manufacturing capacity expansion. This is directly tied to meeting the strong demand backlog. GE Aerospace's nearly $1 billion investment planned for 2025 U.S. manufacturing is earmarked for facility upgrades, new inspection technology, and building expansions to increase production, such as for the CFM LEAP engine, where deliveries are expected to increase by 15-20% this year.

• GE Aerospace hired approximately 1,900 engineer and manufacturing employees in the year prior to 2025.
• The UAW contract for GE Aerospace included a 12% wage increase over three years and full coverage of healthcare premium increases.
• GE Aerospace's backlog was strong at more than $170 billion in 2024, driving the need for increased manufacturing cost absorption.

Finance: draft 13-week cash view by Friday.

General Electric Company (GE) - Canvas Business Model: Revenue Streams

You're looking at the financial engine of General Electric Company (GE) now that it's a focused aerospace pure-play. The revenue streams are heavily weighted toward the aftermarket, which provides that sticky, annuity-like income you want to see in a high-quality business.

The primary driver for revenue growth in 2025 is the Commercial Engines & Services (CES) segment. General Electric Company (GE) continues to project that CES revenue will grow in the mid-teens percentage range for the full year 2025. This growth is segmented, with services expected to grow in the low-double-digits to mid-teens, and equipment sales, which includes new engines, growing in the high-teens.

The annuity-like income from Long-Term Service Agreements (LTSA) is backed by a massive installed base. The commercial services backlog alone was reported to exceed $140 billion as of early 2025. This backlog underpins the recurring revenue component from spare parts and maintenance, repair, and overhaul (MRO) activities. For instance, in the second quarter of 2025, revenue from commercial engines and services hit $7.99 billion, marking a 30% year-over-year jump.

Sales of new commercial and military Original Equipment (OE) engines contribute significantly, especially given the high-teens equipment growth projection for CES. The company secured major new engine commitments, including its largest-ever widebody deal for over 400 engines with Qatar Airways. In the second quarter of 2025, the commercial business alone brought in $8 billion in revenue.

Defense and government contract revenue, including engine overhauls, provides a stable complement to the commercial cycle. The Defense & Propulsion Technologies (DPT) segment saw revenue of $2.6 billion in the second quarter of 2025. For the full year 2025, the operating profit expectation for this segment is between $1.1 billion and $1.3 billion.

The overall financial health and management confidence are reflected in the bottom-line guidance. For the full-year 2025, General Electric Company (GE) now expects total adjusted operating profit to be between $8.2 billion and $8.5 billion, an increase from earlier estimates.

Here's a breakdown of the key financial figures supporting these revenue streams as of late 2025 updates:

Revenue Stream Component	Latest Reported/Guided Metric	Value/Range
Full-Year 2025 Adjusted Operating Profit Guidance	Total Company Operating Profit	$8.2 billion to $8.5 billion
Commercial Engines & Services (CES) Revenue Growth	Full-Year 2025 Projection	Mid-teens percentage range
CES Services Revenue Growth	Full-Year 2025 Projection	Low-double-digits to mid-teens
CES Equipment Revenue Growth	Full-Year 2025 Projection	High-teens
Commercial Services Backlog	As of Q1 2025	Over $140 billion
Defense & Propulsion Technologies (DPT) Operating Profit	Full-Year 2025 Guidance	$1.1 billion to $1.3 billion
Total Revenue (TTM)	Ending Q3 2025	Approximately $43.95 billion

The annuity nature of the service contracts is key to understanding the stability of the revenue base. You can see this in the strong performance of the service component:

• Commercial Services saw 29% revenue growth in Q2 2025.
• Q2 2025 services revenue grew 17%.
• Spare parts revenue grew more than 20% in Q1 2025.
• Internal shop visit revenue increased 11% in Q1 2025.

The focus on operational excellence through the FLIGHT DECK strategy is intended to support these revenue streams by improving delivery and cost efficiency. Finance: draft the Q4 2025 revenue forecast sensitivity analysis by end of next week.