General Electric Company (GE): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico da inovação industrial global, a General Electric Company (GE) surge como uma potência transformadora, navegando estrategicamente mercados complexos por meio de sua tela de modelo de negócios meticulosamente criada. Ao integrar perfeitamente tecnologias avançadas nos domínios aeroespacial, de saúde, energia e digital, a GE se posicionou como uma força pioneira que transcende os limites industriais tradicionais. Essa abordagem abrangente permite que a empresa forneça soluções de ponta que não apenas atendam, mas antecipam as necessidades em evolução dos governos, corporações e indústrias em todo o mundo, tornando a GE um exemplo por excelência de design de ecossistema de negócios estratégico.

General Electric Company (GE) - Modelo de Negócios: Principais Parcerias

Baker Hughes (joint venture da tecnologia de energia)

A GE possui uma participação de 50,4% na Baker Hughes, avaliada em US $ 17,4 bilhões a partir de 2023. A joint venture se concentra nos serviços e equipamentos de campos petrolíferos.

Detalhes da parceria	Métricas financeiras
Porcentagem de propriedade	50.4%
Valor total da parceria	US $ 17,4 bilhões
Indústria primária	Tecnologia de energia

Parceiros de tecnologia farmacêutica e de saúde

A GE Healthcare colabora com várias empresas farmacêuticas para imagens médicas e tecnologias de diagnóstico.

• Siemens Healthineers - Colaboração de equipamentos de diagnóstico
• Philips Healthcare - Parcerias de tecnologia de imagem médica
• Diagnóstico da Roche - Pesquisa Clínica e Desenvolvimento de Tecnologia

Fabricantes de equipamentos da indústria de aviação

A GE Aviation faz parceria com os principais fabricantes de aeronaves para desenvolvimento e suprimento de motores.

Parceiro	Tipo de colaboração	Valor anual do contrato
Boeing	Fornecimento de motor	US $ 4,2 bilhões
Airbus	Tecnologia do motor	US $ 3,8 bilhões
Embraer	Motores a jato regionais	US $ 1,5 bilhão

Colaboradores de tecnologia de energia renovável

A GE Renewable Energy trabalha com parceiros globais de tecnologia e infraestrutura.

• Sistemas eólicos Vestas - Tecnologia de turbinas eólicas
• Cypress Creek Renováveis ​​- Projetos de Energia Solar
• Poder renovável convencional - Desenvolvimento Global eólico e Solar

Instituições de pesquisa e universidades

A GE mantém parcerias estratégicas de pesquisa com as principais instituições acadêmicas.

Instituição	Foco na pesquisa	Investimento anual de pesquisa
Mit	Fabricação avançada	US $ 12 milhões
Universidade de Stanford	AI e tecnologias digitais	US $ 8,5 milhões
Georgia Tech	Sistemas de energia	US $ 6,3 milhões

General Electric Company (GE) - Modelo de Negócios: Atividades -chave

Engenharia aeroespacial e fabricação de motores a jato

A GE Aviation gerou US $ 27,4 bilhões em receita em 2022. A Companhia produz motores aeroespaciais com uma participação de mercado global de aproximadamente 36% na aviação comercial.

Tipo de motor	Produção anual	Quota de mercado
Motor de salto	1.500 unidades/ano	45% do mercado de aeronaves de corpo estreito
Motor Ge9x	250 unidades/ano	Exclusivo para a Boeing 777x

Desenvolvimento de equipamentos de geração de energia

A GE Power registrou US $ 14,8 bilhões em receita para 2022, com foco em tecnologias de turbina a gás e geração de energia.

• Faixa de capacidade de turbina a gás: 50-400 MW
• INSTALAÇÕES DE EQUIPAMENTO GLOBAL DE GERAÇÃO DE ENERGIA: 35% de participação de mercado
• Produção de equipamentos de energia renovável: receita de segmento de US $ 6,2 bilhões

Inovação em tecnologia da saúde

A GE Healthcare gerou US $ 18,3 bilhões em receita em 2022, com investimentos significativos em imagens médicas e tecnologias de diagnóstico.

Categoria de tecnologia	Investimento anual de P&D	Posição de mercado
Imagem médica	US $ 1,2 bilhão	Líder de mercado global
Equipamento de diagnóstico	US $ 800 milhões	3 principais provedores globais

Design de infraestrutura de energia renovável

O segmento de energia renovável da GE alcançou receita de US $ 6,5 bilhões em 2022, com turbina eólica significativa e desenvolvimento de infraestrutura de energia hidrelétrica.

• Produção anual da turbina eólica: 12.000 unidades
• Participação global de mercado de turbinas eólicas em terra: 28%
• Capacidade de turbina eólica offshore: até 14 MW por unidade

Soluções industriais digitais e desenvolvimento de software

A GE Digital reportou US $ 1,5 bilhão em receita para 2022, com foco em software industrial e soluções de transformação digital.

Plataforma de software	Usuários anuais	Principais indústrias
Plataforma Predix	Mais de 5.000 clientes corporativos	Fabricação, energia, assistência médica
Tecnologia Twin Digital	Mais de 3.000 projetos de implementação	Otimização industrial

General Electric Company (GE) - Modelo de Negócios: Recursos -Principais

Talento avançado de engenharia e experiência técnica

A partir de 2024, a General Electric emprega 48.500 engenheiros globalmente. A empresa mantém uma força de trabalho de 164.000 funcionários totais. A pesquisa indica que 29% da força de trabalho da GE possui graus técnicos avançados.

Categoria de força de trabalho de engenharia	Número de profissionais
Total de engenheiros	48,500
Engenheiros de nível de doutorado	3,672
Engenheiros de nível de Masters	16,405

Extensas instalações de fabricação global

A GE opera 207 instalações de fabricação em 34 países. A pegada total de fabricação abrange 5,2 milhões de metros quadrados de espaço de produção.

Região de fabricação	Número de instalações
América do Norte	89
Europa	42
Ásia -Pacífico	55
Resto do mundo	21

Tecnologias de geração aeroespacial e de energia proprietárias

A GE possui 54.000 patentes ativas em todo o mundo. O portfólio de tecnologia inclui:

• Tecnologias de motores aeroespaciais
• Sistemas de geração de energia
• Soluções de energia renovável
• Equipamento de diagnóstico de assistência médica

Infraestrutura de pesquisa e desenvolvimento

A GE investe US $ 5,4 bilhões anualmente em pesquisa e desenvolvimento. Mantém 8 centros de pesquisa globais com 3.200 profissionais dedicados a P&D.

Localização do centro de P&D	Foco de pesquisa primária
Niskayuna, NY	Materiais avançados
Munique, Alemanha	Tecnologias industriais digitais
Xangai, China	Inovação de energia e saúde

Portfólio de propriedade intelectual

A propriedade intelectual da GE inclui 54.000 patentes ativas, com 22% relacionados às tecnologias emergentes. O portfólio de patentes no valor de aproximadamente US $ 12,3 bilhões.

• Total de patentes ativas: 54.000
• Avaliação de patentes: US $ 12,3 bilhões
• Patentes de tecnologia emergentes: 11.880

General Electric Company (GE) - Modelo de Negócios: Proposições de Valor

Soluções industriais e de energia de alto desempenho

A GE Power registrou receita de US $ 14,4 bilhões em 2022, com foco principal nas tecnologias de geração de energia.

Segmento de tecnologia	Receita 2022	Quota de mercado
Soluções de turbinas a gás	US $ 6,2 bilhões	22.5%
Sistemas de energia a vapor	US $ 3,8 bilhões	18.3%
Sistemas de energia renovável	US $ 4,4 bilhões	15.7%

Tecnologias aeroespaciais e de aviação de ponta

A GE Aviation gerou US $ 22,9 bilhões em receita para 2022.

• Participação de mercado de motores de aeronaves comerciais: 33%
• Participação de mercado do Military Aviation Engine: 41%
• Cobertura global da frota: 37.900 motores

Equipamentos avançados de imagem médica e saúde

A GE Healthcare reportou US $ 18,3 bilhões em receita para 2022.

Segmento de tecnologia médica	Receita 2022	Posição do mercado global
Diagnóstico imagens	US $ 8,7 bilhões	1º
Sistemas de monitoramento de pacientes	US $ 5,6 bilhões	2º
Tecnologias de saúde de precisão	US $ 4,0 bilhões	3º

Sistemas de geração de energia sustentável e eficiente

O segmento de energia renovável da GE gerou US $ 15,6 bilhões em 2022.

• Participação no mercado global da turbina eólica: 15,2%
• Instalações eólicas offshore: 3.500 turbinas
• Capacidade total de energia renovável: 68 GW

Transformação digital e plataformas industriais da Internet

A GE Digital reportou US $ 1,5 bilhão em receita para 2022.

Plataforma digital	Receita recorrente anual	Base de clientes
Plataforma IoT industrial predial	US $ 650 milhões	1.200 clientes corporativos
Gerenciamento de desempenho de ativos	US $ 450 milhões	850 clientes industriais
Tecnologias gêmeas digitais	US $ 400 milhões	600 empresas globais

General Electric Company (GE) - Modelo de Negócios: Relacionamentos do Cliente

Contratos empresariais e governamentais de longo prazo

A GE Aerospace garantiu US $ 2,74 bilhões em contratos de defesa de longo prazo com o Departamento de Defesa dos EUA em 2023. O portfólio de contratos do governo inclui:

Tipo de contrato	Valor	Duração
Manutenção do motor militar	US $ 1,2 bilhão	5 anos
Apoio a aeronaves militares	US $ 890 milhões	4 anos
Desenvolvimento de Tecnologia de Defesa	US $ 650 milhões	3 anos

Serviços de Suporte e Manutenção Técnicos

Receita de suporte técnico da GE em 2023:

• Manutenção de equipamentos de saúde: US $ 3,1 bilhões
• Suporte ao equipamento de geração de energia: US $ 2,5 bilhões
• Serviços de manutenção da aviação: US $ 4,2 bilhões

Desenvolvimento de solução personalizada

RECUTA DE RECEITAS DE SOLUÇÕES DE ENGENHARIA PERSONALIZADA:

Segmento da indústria	Receita de soluções personalizadas
Assistência médica	US $ 1,8 bilhão
Energia renovável	US $ 1,3 bilhão
Geração de energia	US $ 2,1 bilhões

Plataformas de engajamento de clientes digitais

Métricas de engajamento da plataforma digital para 2023:

• Interações totais de clientes digitais: 12,6 milhões
• Usuários do Portal de Serviço Online: 287.000
• Downloads de aplicativos móveis: 1,4 milhão

Abordagem de vendas consultiva

Desempenho de vendas consultivas em 2023:

Segmento de vendas	Receita de vendas consultivas	Taxa de conversão
Grande empresa	US $ 5,6 bilhões	68%
No meio do mercado	US $ 3,2 bilhões	52%
Contas estratégicas	US $ 4,7 bilhões	75%

General Electric Company (GE) - Modelo de Negócios: Canais

Força de vendas direta

A GE mantém uma força de vendas direta global de aproximadamente 48.000 profissionais de vendas em vários segmentos de negócios a partir de 2023.

Canal de vendas	Número de representantes de vendas	Receita anual média por representante
Poder & Energia renovável	12,500	US $ 3,2 milhões
Aviação	8,700	US $ 4,5 milhões
Assistência médica	15,300	US $ 2,8 milhões
Digital	11,500	US $ 2,5 milhões

Plataformas digitais online

As plataformas digitais da GE geram aproximadamente US $ 4,6 bilhões em receita digital anual a partir de 2023.

• A GE.com recebe 3,2 milhões de visitantes únicos mensalmente
• Os canais de vendas digitais representam 22% da receita total da empresa
• A plataforma de software industrial Predix atende mais de 1.700 clientes industriais

Feiras e conferências do setor

A GE participa de 127 feiras internacionais anualmente, gerando cerca de US $ 650 milhões em oportunidades diretas de vendas.

Conferência da Indústria	Participação anual	Geração estimada de chumbo
Fórum Econômico Mundial	1	US $ 180 milhões
Conferência de Tecnologia da CES	1	US $ 95 milhões
Conferências Internacionais de Aviação	12	US $ 375 milhões

Redes de parceria estratégica

A GE mantém parcerias com 3.200 parceiros estratégicos globais em vários setores.

• Parcerias de tecnologia: 1.100 colaborações ativas
• Parcerias de fabricação: 1.600 fornecedores globais
• Parcerias de pesquisa: 500 instituições acadêmicas e de pesquisa

Centros de distribuição de tecnologia

A GE opera 42 centros de distribuição de tecnologia global com uma capacidade logística anual total de US $ 18,3 bilhões.

Região	Número de centros de distribuição	Capacidade anual de distribuição
América do Norte	15	US $ 6,7 bilhões
Europa	12	US $ 4,9 bilhões
Ásia-Pacífico	15	US $ 6,7 bilhões

General Electric Company (GE) - Modelo de negócios: segmentos de clientes

Organizações governamentais e militares

A GE atende a clientes governamentais e militares com contratos de defesa anuais avaliados em US $ 4,3 bilhões em 2023. Repartição da receita do segmento militar -chave:

Segmento militar	Receita anual
Eletrônica de defesa	US $ 1,7 bilhão
Motores de aeronaves militares	US $ 2,1 bilhões
Soluções de tecnologia militar	US $ 500 milhões

Grandes empresas industriais

O segmento de clientes industriais da GE gera US $ 12,6 bilhões em receita anual em vários setores:

• Equipamento de geração de energia: US $ 5,2 bilhões
• Sistemas de automação industrial: US $ 3,8 bilhões
• Tecnologia de fabricação: US $ 2,1 bilhões
• Soluções industriais digitais: US $ 1,5 bilhão

Provedores de saúde e instituições

Receita do segmento de saúde da GE em 2023:

Subsegmento de assistência médica	Receita anual
Equipamento de imagem médica	US $ 6,3 bilhões
Sistemas de diagnóstico clínico	US $ 3,7 bilhões
Soluções de TI de saúde	US $ 2,1 bilhões

Empresas de energia renovável

GE Receita anual do segmento de energia renovável: US $ 15,2 bilhões em 2023

• Turbinas eólicas em terra: US $ 7,6 bilhões
• Soluções eólicas offshore: US $ 4,3 bilhões
• Sistemas renováveis ​​híbridos: US $ 3,3 bilhões

Indústria de aviação comercial

Detalhes financeiros do segmento de aviação GE para 2023:

Subsegmento de aviação	Receita anual
Motores de aeronaves comerciais	US $ 22,4 bilhões
Serviços de motor de aeronaves	US $ 8,6 bilhões
Soluções de tecnologia da aviação	US $ 3,2 bilhões

General Electric Company (GE) - Modelo de Negócios: Estrutura de Custo

Investimentos de pesquisa e desenvolvimento

As despesas de P&D da GE em 2023 foram de US $ 4,2 bilhões, com foco nos principais domínios tecnológicos.

Área de P&D	Investimento (US $ milhões)
Tecnologias de energia renovável	1,150
Inovação em saúde	850
Engenharia de aviação	1,200
Transformação digital	650

Operações avançadas de fabricação

A estrutura de custos de fabricação da GE envolve despesas operacionais globais significativas.

• Total de sobrecarga de fabricação: US $ 3,8 bilhões em 2023
• Instalações de fabricação em 14 países
• Custo médio de manutenção da instalação: US $ 42 milhões anualmente

Aquisição e retenção de talentos globais

Categoria de despesa de pessoal	Custo anual (US $ milhões)
Compensação total dos funcionários	12,500
Treinamento e desenvolvimento	350
Despesas de recrutamento	180

Manutenção de infraestrutura de tecnologia

Os custos de infraestrutura tecnológica da GE em 2023 totalizaram US $ 1,6 bilhão.

• Infraestrutura de computação em nuvem: US $ 450 milhões
• Investimentos de segurança cibernética: US $ 220 milhões
• Atualização de sistemas de TI: US $ 380 milhões

Gerenciamento complexo da cadeia de suprimentos

Despesas da cadeia de suprimentos	Custo anual (US $ milhões)
Logística e transporte	1,100
Gerenciamento de inventário	750
Gerenciamento de relacionamento com fornecedores	280

Estrutura de custo total para 2023: US $ 24,1 bilhões

General Electric Company (GE) - Modelo de negócios: fluxos de receita

Vendas e leasing aeroespacial de motores

A GE Aviation gerou US $ 27,4 bilhões em receita em 2022. As vendas de motores comerciais atingiram US $ 16,7 bilhões, com vendas de motores militares em US $ 7,4 bilhões.

Tipo de motor	Receita ($ B)	Quota de mercado
Motores a jato comercial	16.7	52%
Motores militares	7.4	35%

Contratos de equipamentos de geração de energia

A GE Vernova registrou US $ 14,8 bilhões em receita de geração de energia para 2022.

• Contratos de energia renovável: US $ 6,2 bilhões
• Sistemas de energia a gás: US $ 5,9 bilhões
• Tecnologias de conversão de energia: US $ 2,7 bilhões

Soluções de tecnologia de saúde

A GE Healthcare gerou US $ 18,3 bilhões em receita em 2022.

Segmento de saúde	Receita ($ B)
Diagnóstico imagens	8.7
Soluções de atendimento ao paciente	6.5
Cuidado com precisão	3.1

Assinaturas de software industrial digital

A GE Digital reportou US $ 1,5 bilhão em receita de software e soluções digitais em 2022.

• Plataformas IoT industriais: US $ 650 milhões
• Gerenciamento de desempenho de ativos: US $ 450 milhões
• Tecnologias gêmeas digitais: US $ 400 milhões

Acordos de serviços e manutenção de pós -venda

A receita total dos serviços de pós -venda atingiu US $ 12,6 bilhões em 2022.

Categoria de serviço	Receita ($ B)
Serviços de motor de aeronaves	6.9
Manutenção de equipamentos de energia	3.7
Suporte para equipamentos de saúde	2.0

General Electric Company (GE) - Canvas Business Model: Value Propositions

You're looking at the core promises General Electric Company (GE) Aerospace makes to its customers, which are heavily weighted toward long-term performance and sustainability in the air and defense sectors. The value here isn't just the metal; it's the guaranteed outcome over decades of service.

For commercial aviation, the headline is efficiency. The Revolutionary Innovation for Sustainable Engines (RISE) technology development program is targeting a 20% improvement in fuel efficiency when the engine enters service, which GE targets for 2035. This 20% reduction in fuel burn is meant to be achieved by unlocking propulsive efficiency, largely through the Open Fan architecture. This focus on efficiency directly translates to lower operating costs for airlines and a reduced carbon footprint, which is a major value driver in today's market.

Guaranteed long-term engine performance is delivered through comprehensive service agreements. This is backed by a massive installed base and a significant backlog. As of the end of the first three months of 2025, the service backlog stood at over $140 billion. By the second quarter of 2025, the total backlog for GE Aerospace had grown to a record $175 billion, with $90 billion specifically in commercial services orders. This backlog provides revenue visibility and underpins the long-term service value proposition.

For the largest commercial jets, GE Aerospace provides high-thrust, reliable power. The GE9X engine, for instance, is the powerplant for the Boeing 777X aircraft. The composite fan blades used in engines like the GE9X benefit from millions of flight hours of operational data, reinforcing durability claims.

The defense sector values thrust, reliability, and adaptability. The value proposition here is demonstrated through significant contract wins and proven in-service performance metrics.

• The F110 engine has accumulated over 11 million flight hours.
• The XA100 Adaptive Cycle Engine offers a transformational leap in fuel efficiency, thrust, and thermal management.
• The company is advancing hybrid electric propulsion systems for both commercial and defense applications.

Here's a quick look at some recent defense-related contract values and performance milestones that define this value stream as of late 2025:

Propulsion System/Program	Value/Metric	Context/Application
F110-GE-129 IDIQ Contract	Up to $5 billion	Foreign Military Sales for F-15 and F-16 aircraft
F404-IN20 Engine Agreement (HAL)	Over $1 billion	Supply of 113 engines for TEJAS MK-1A fighters
Next Generation Adaptive Propulsion (NGAP) Contract Ceiling	$3.5 billion (each)	Development contract with the U.S. Air Force
F404-IN20 Deliveries (FY2025 commitment)	12 engines	Commitment by conclusion of fiscal year 2025 to HAL

The comprehensive service backlog directly translates to reduced operational risk for customers. When you have a backlog exceeding $140 billion in services, as reported in Q1 2025, it signals a commitment to long-term support, which mitigates the risk of unexpected downtime for operators. This service depth, combined with the $175 billion total order book by Q2 2025, shows customers are locking in future performance and support, which is a key risk reducer in high-stakes industries like aviation and defense. Finance: draft 13-week cash view by Friday.

General Electric Company (GE) - Canvas Business Model: Customer Relationships

You're looking at the relationship strategy for General Electric Company (GE) Aerospace now that it's a pure-play aviation leader. The focus is intensely on locking in long-term value through service agreements, which is where the real, predictable money is made post-sale. This isn't about one-off equipment sales; it's about decades of support for those engines.

Dedicated, long-term relationship management for major airlines

For the major airlines, the relationship is cemented through deep, multi-year commitments. The sheer size of the installed fleet drives this. For instance, in the second quarter of 2025, revenue from Commercial Engines & Services (CES) alone hit $8.0 billion, which was up 30% year-on-year, with services growing 29% in that quarter. This recurring revenue stream is the bedrock of the relationship. The company is actively managing this base, as evidenced by the investment of $1 billion in domestic production in 2025, helping to secure the supply chain for these critical customers.

Strategic, high-level engagement with government defense agencies

Engagement with government defense agencies is strategic and focused on national security priorities. The Defense & Propulsion Technologies (DPT) segment is a key relationship holder here. For 2025, DPT expects to deliver an operating profit between $1.1 billion and $1.3 billion. This segment anticipates mid-single-digit to high-single-digit revenue growth for the full year. These relationships are high-stakes, involving platforms like the T901 engine, and require consistent, high-level communication regarding program milestones and budget cycles.

Performance-based service contracts (LTSAs) for predictable costs

The Long-Term Service Agreements (LTSAs) are the primary mechanism for predictable costs for the customer and predictable revenue for General Electric Company (GE). These contracts cover maintenance, repair, and overhaul services. The confidence in this model is reflected in the record backlog, which stood at roughly $175 billion as of mid-2025, up from $140 billion at the end of the first quarter. The CES segment is projected to achieve high-teens revenue growth in 2025. This structure helps customers budget for maintenance, shifting risk and ensuring fleet availability.

Here's a quick look at the segment-level customer focus based on 2025 expectations and recent performance:

Customer-Facing Segment	2025 Operating Profit Expectation	Recent Services Revenue Growth (Q2 2025 YoY)	Total Backlog Supported
Commercial Engines & Services (CES)	$8.0 to $8.2 billion	29%	$175 billion (Total Backlog)
Defense & Propulsion Technologies (DPT)	$1.1 to $1.3 billion	Not explicitly detailed as a percentage for services only

Direct sales and engineering support for airframe manufacturers

Direct engagement with airframe manufacturers like Boeing and Airbus involves the initial sale and subsequent engineering alignment for new engine programs. The company landed orders for 1,049 aircraft engines in the second quarter of 2025, including 860 CFM International LEAP powerplants. This volume requires intense, direct engineering collaboration to ensure integration and performance guarantees. The overall TTM revenue for General Electric Company (GE) as of Q3 2025 was approximately $43.95 billion, showing the scale of the equipment and services flowing to these partners.

Digital services and data analytics for fleet optimization

The relationship is increasingly digitized. General Electric Company (GE) uses its proprietary operating model, FLIGHT DECK, to drive improvements that directly benefit the customer's operations, such as achieving an 8% sequential increase in material inputs at priority suppliers in Q2 2025. This operational excellence translates to better delivery and quality for the end-user. The high operating margin of 19.68% (TTM as of Nov 2025) is partly a result of leveraging data analytics to manage costs and service delivery effectively, which ultimately supports the value proposition to the customer.

• Service revenue grew to $6.3 billion in Q1 2025.
• The company expects to deploy over $8.0 billion in cash to shareholders in 2025.
• Q1 2025 profit increased 38% year-over-year, driven by services volume.

If onboarding takes 14+ days, churn risk rises, so speed in digital service deployment is defintely key.

Finance: draft 13-week cash view by Friday.

General Electric Company (GE) - Canvas Business Model: Channels

You're looking at how General Electric Company (GE) Aerospace gets its products and services to market, which is heavily weighted toward high-value, direct engagement channels, especially given the nature of aerospace and defense sales. This isn't a shelf-stocking operation; it's about deep, long-term relationships.

Direct sales force to commercial airlines and defense ministries

The reach of GE Aerospace is massive, supported by its installed base and direct engagement teams. As of early 2024, GE Aerospace and its joint venture partners powered an installed base of approximately 44,000 commercial engines and approximately 26,000 military and defense engines globally. The Commercial Engines & Services (CES) segment, which relies heavily on these direct customer relationships for aftermarket work, saw its services revenue grow by 29% in the second quarter of 2025. For the defense side, the Defense & Propulsion Technologies (DPT) segment reported revenue of $2.6 billion in Q2 2025.

Direct contracts with airframe OEMs (Boeing, Airbus, etc.)

Direct contracts with Original Equipment Manufacturers (OEMs) are critical for engine placement, which locks in future service revenue. GE Aerospace and its partners power three out of every four commercial flights around the world. Recent major commitments show this channel in action:

• Secured new engine commitments with Qatar Airways for more than 400 GE9X and GEnx engines, noted as the largest widebody engine deal in GE Aerospace history.
• Secured an order with IAG for 32 Boeing 787 aircraft powered by GEnx for British Airways.
• Korean Air selected GEnx, GE9X, and LEAP-1B engines to power a mix of 103 Boeing aircraft plus long-term services.

Global network of GE-owned and authorized MRO service centers

The service channel is a core driver of revenue, with aftermarket services generating approximately 70% of GE Aerospace's 2023 adjusted revenue of $32 billion. To support this, GE Aerospace is executing a global investment plan:

• A commitment of $1 billion over five years, starting in 2024, is being poured into its Maintenance, Repair, and Overhaul (MRO) network.
• GE Aerospace delivers MRO services directly through six GE Aerospace overhaul facilities, alongside joint venture and alliance service shops globally, plus five dedicated component repair facilities.
• The company operates 19 MRO and component repair sites globally, all slated for upgrades from the $1 billion investment.
• Singapore is the company's largest component repair site, handling over 60% of global repair volume.

The focus on capacity expansion is clear, with plans to double LEAP engine shop visit capacity in Malaysia within the next three years. In the Middle East, a $10 million investment across Dubai and Doha facilities spans 2024 and 2025, aiming for a 30% increase in workforce at those On Wing Support (OWS) sites.

Digital platforms for spare parts ordering and technical documentation

Digital channels are integrated into the service offering to improve efficiency. Spare parts revenue for GE Aerospace saw growth of more than 20% in the first quarter of 2025. Industry-wide, integrating e-commerce platforms with logistics systems is a key trend, allowing for seamless order processing and a 25% improvement in on-time delivery performance in related sectors. Furthermore, digital platforms using telematics can reduce unplanned downtime by 45% in the aerospace sector.

Government procurement processes for military sales

Sales to defense ministries flow through established government procurement channels, including Direct Commercial Sales (DCS) and Foreign Military Sales (FMS). Data from mid-2025 shows significant activity:

Metric	Amount/Value	Context/Date
Total Award Payments Seen (Last Year)	$3,180,260,050	Payments to General Electric Company from DoD, as of June 2025.
Largest Single Payment Seen	$478,432,376	For F-15EX LOTS 2+ Propulsion System Procurement.
Q2 2025 DPT Revenue	$2.6 billion	Defense & Systems revenue for GE Aerospace.
2025 DPT Operating Profit Guidance (Raised)	$1.2 billion to $1.3 billion	Post-Q3 2025 update.

In fiscal year 2023, Direct Commercial Sales (DCS) for the defense industry rose by 2.5% to $158 billion, which included a $1.8 billion order from India for GE Aerospace F414 jet engines. The DPT segment is now expected to deliver revenue growth in the high-single-digits for the full year 2025.

General Electric Company (GE) - Canvas Business Model: Customer Segments

You're looking at the customer base for the remaining General Electric Company (GE), which is now singularly focused on aerospace, and the data shows a clear concentration in high-value, long-term B2B relationships. The core of the business is servicing an installed base of around 70,000 commercial and defense engines worldwide, which underpins a massive services backlog of roughly $175 billion as of late 2025.

The customer segments are highly specialized and capital-intensive. Here's how the major groups break down based on recent major commitments and delivery forecasts for the 2025 fiscal year:

• Global commercial passenger and cargo airlines (e.g., Qatar Airways, ANA)
• National defense departments and military forces worldwide
• Major commercial and business jet airframe manufacturers (OEMs)
• Independent aircraft leasing companies and financial institutions
• Regional and low-cost carriers utilizing narrow-body jets

The commercial engine segment, Commercial Engines & Services (CES), is the profit engine, expecting revenue growth in the low twenties percentage range for 2025. The defense side, Defense & Propulsion Technologies (DPT), provides critical diversification, with a book-to-bill ratio of 1.4x in Q1 2025.

Major customer wins and delivery forecasts illustrate the direct relationships within these segments. For instance, General Electric Company (GE) secured engine commitments with Qatar Airways for more than 400 GE9X and GEnx engines in Q2 2025, which is noted as the largest widebody engine deal in company history. Also in Q2 2025, they secured a contract with IAG for 32 Boeing 787 aircraft powered by GEnx for British Airways.

The relationship with OEMs is foundational, as General Electric Company (GE) supplies the engines that power their airframes. The company is projecting total commercial engine shipments to rise 19% to 2,273 units in 2025, driven heavily by the LEAP engine, which powers the Airbus A320neo-family jets and Boeing's 737 MAX. The defense customer base is also significant, evidenced by a contract from the U.S. Air Force valued up to $5 billion for F110-GE-129 engines.

Here's a look at the expected engine deliveries for 2025, which directly ties to the volume supplied to the airframe manufacturers and subsequently, the airlines:

Engine Model	2025 Forecasted Unit Deliveries	Primary Airframe Customer
LEAP Family	1,773 units	Airbus A320neo family / Boeing 737 MAX
GEnx	136 units	Boeing 747s and 787s
GE9X	27 units	Boeing 777X
GE90	54 units	Boeing 777

The services component of the customer relationship is where the long-term value is locked in. For Q1 2025, services orders were up 31%, and services revenue grew 17%, with spare parts revenue up more than 20%. This annuity stream is what institutional investors are betting on, as it provides high-margin, predictable revenue regardless of new engine sales cycles.

Other key customer-related financial metrics for the first quarter of 2025 include:

• Commercial Engines & Services (CES) operating profit growth: 35% year-over-year.
• Defense & Systems unit growth: 5% year-over-year.
• Total cash and cash equivalents as of March 31, 2025: $12.4 billion.

The company is actively investing in its U.S. manufacturing base to support these customers, announcing plans to invest nearly $1 billion in U.S. manufacturing and technology and hire over 5,000 U.S. workers in 2025.

General Electric Company (GE) - Canvas Business Model: Cost Structure

The cost structure for the former General Electric Company, now largely represented by its successor entities like GE Aerospace and GE Vernova, is heavily weighted toward fixed and specialized variable costs, reflecting its high-tech, capital-intensive industrial focus.

High fixed costs from R&D and advanced manufacturing facilities are a defining feature. Research and Development spending is substantial across the successor businesses, driving future product development in aerospace propulsion and energy transition technologies. For instance, GE Aerospace reported Research and Development expenses of $1.518 billion for the twelve months ending September 30, 2025. Separately, GE Vernova's Research and Development Expenses for the same period were $1.096 billion. These figures represent significant, ongoing fixed investments necessary to maintain technological leadership.

The capital intensity is evident in planned expenditures. Forecasted Capital Expenditures (CAPEX) for General Electric Company for the fiscal period ending December 2025 is estimated at $1,032 million. This aligns with GE Aerospace's commitment to capacity expansion, planning to invest nearly $1 billion in its U.S. factories and supply chain in 2025, nearly double the $650 million invested in 2024.

Cost Category Component	Entity/Period	Reported/Forecasted Amount
Research & Development (R&D) Expenses	GE Aerospace (TTM ending 9/30/2025)	$1.518 B
Research & Development (R&D) Expenses	GE Vernova (TTM ending 9/30/2025)	$1.096 B
Capital Expenditures (CAPEX) Forecast	General Electric Company (FY Dec 2025)	$1,032 million
U.S. Manufacturing & Supply Chain Investment	GE Aerospace (2025 Plan)	Nearly $1 billion
Manufacturing Facility Investment	GE Aerospace (2024 Actual)	Over $650 million

Significant material costs for specialized alloys and components are a major variable expense, especially for GE Aerospace, which powers a large portion of the global commercial fleet. While a precise dollar figure for total material costs isn't isolated, the pressure on this line item is clear; material inputs increased 26% across GE Aerospace's priority supplier sites in the first half of 2024. This points to high input costs for the specialized, high-tolerance parts required for jet engines.

Labor costs for highly skilled engineers and technicians are rising due to competitive market conditions and new union agreements. GE Aerospace announced plans to hire around 5,000 U.S. workers in 2025, covering both manufacturing and engineering roles. Recent labor agreements reflect this pressure; for example, one deal ratified in July 2025 delivers a compounded 16.9% wage hike over four years for IUE-CWA represented workers, alongside cost-of-living adjustments.

Costs associated with managing a vast, global supply chain are substantial, encompassing logistics, inventory management, and supplier development. GE Aerospace's 2024 investment of over $650 million included spending on its supply chain. Furthermore, the company is investing in proprietary lean operating models, like FLIGHT DECK, to improve cycle times and manage these complex flows, which is an investment in process cost reduction rather than a direct cost itself, but reflects the scale of the management effort required.

The final major component is Capital expenditures for manufacturing capacity expansion. This is directly tied to meeting the strong demand backlog. GE Aerospace's nearly $1 billion investment planned for 2025 U.S. manufacturing is earmarked for facility upgrades, new inspection technology, and building expansions to increase production, such as for the CFM LEAP engine, where deliveries are expected to increase by 15-20% this year.

• GE Aerospace hired approximately 1,900 engineer and manufacturing employees in the year prior to 2025.
• The UAW contract for GE Aerospace included a 12% wage increase over three years and full coverage of healthcare premium increases.
• GE Aerospace's backlog was strong at more than $170 billion in 2024, driving the need for increased manufacturing cost absorption.

Finance: draft 13-week cash view by Friday.

General Electric Company (GE) - Canvas Business Model: Revenue Streams

You're looking at the financial engine of General Electric Company (GE) now that it's a focused aerospace pure-play. The revenue streams are heavily weighted toward the aftermarket, which provides that sticky, annuity-like income you want to see in a high-quality business.

The primary driver for revenue growth in 2025 is the Commercial Engines & Services (CES) segment. General Electric Company (GE) continues to project that CES revenue will grow in the mid-teens percentage range for the full year 2025. This growth is segmented, with services expected to grow in the low-double-digits to mid-teens, and equipment sales, which includes new engines, growing in the high-teens.

The annuity-like income from Long-Term Service Agreements (LTSA) is backed by a massive installed base. The commercial services backlog alone was reported to exceed $140 billion as of early 2025. This backlog underpins the recurring revenue component from spare parts and maintenance, repair, and overhaul (MRO) activities. For instance, in the second quarter of 2025, revenue from commercial engines and services hit $7.99 billion, marking a 30% year-over-year jump.

Sales of new commercial and military Original Equipment (OE) engines contribute significantly, especially given the high-teens equipment growth projection for CES. The company secured major new engine commitments, including its largest-ever widebody deal for over 400 engines with Qatar Airways. In the second quarter of 2025, the commercial business alone brought in $8 billion in revenue.

Defense and government contract revenue, including engine overhauls, provides a stable complement to the commercial cycle. The Defense & Propulsion Technologies (DPT) segment saw revenue of $2.6 billion in the second quarter of 2025. For the full year 2025, the operating profit expectation for this segment is between $1.1 billion and $1.3 billion.

The overall financial health and management confidence are reflected in the bottom-line guidance. For the full-year 2025, General Electric Company (GE) now expects total adjusted operating profit to be between $8.2 billion and $8.5 billion, an increase from earlier estimates.

Here's a breakdown of the key financial figures supporting these revenue streams as of late 2025 updates:

Revenue Stream Component	Latest Reported/Guided Metric	Value/Range
Full-Year 2025 Adjusted Operating Profit Guidance	Total Company Operating Profit	$8.2 billion to $8.5 billion
Commercial Engines & Services (CES) Revenue Growth	Full-Year 2025 Projection	Mid-teens percentage range
CES Services Revenue Growth	Full-Year 2025 Projection	Low-double-digits to mid-teens
CES Equipment Revenue Growth	Full-Year 2025 Projection	High-teens
Commercial Services Backlog	As of Q1 2025	Over $140 billion
Defense & Propulsion Technologies (DPT) Operating Profit	Full-Year 2025 Guidance	$1.1 billion to $1.3 billion
Total Revenue (TTM)	Ending Q3 2025	Approximately $43.95 billion

The annuity nature of the service contracts is key to understanding the stability of the revenue base. You can see this in the strong performance of the service component:

• Commercial Services saw 29% revenue growth in Q2 2025.
• Q2 2025 services revenue grew 17%.
• Spare parts revenue grew more than 20% in Q1 2025.
• Internal shop visit revenue increased 11% in Q1 2025.

The focus on operational excellence through the FLIGHT DECK strategy is intended to support these revenue streams by improving delivery and cost efficiency. Finance: draft the Q4 2025 revenue forecast sensitivity analysis by end of next week.