Graphic Packaging Holding Company (GPK): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico de las soluciones de embalaje, Graphic Packaging Holding Company (GPK) surge como una fuerza transformadora, revolucionando cómo las industrias abordan los envases de productos a través de estrategias innovadoras, sostenibles y centradas en el cliente. Al crear meticulosamente un modelo de negocio que equilibra el diseño de vanguardia, la responsabilidad ambiental y las asociaciones estratégicas, GPK se ha posicionado como líder en la entrega de soluciones de empaque de alto rendimiento en diversos sectores que van desde alimentos y bebidas hasta atención médica y atención personal. Su lienzo de modelo de negocio integral revela un enfoque sofisticado que va más allá de la fabricación tradicional, ofreciendo una idea de cómo las empresas de envases modernas pueden crear un valor excepcional en un panorama de mercado cada vez más complejo.

Graphic Packaging Holding Company (GPK) - Modelo de negocio: asociaciones clave

Proveedores estratégicos de papel y materiales reciclados

Compañía de carpetas gráficas colabora con múltiples proveedores de papel y materiales reciclados:

Proveedor	Volumen de suministro anual	Duración del contrato
Papel internacional	425,000 toneladas	Acuerdo de 3 años
Westrock Company	312,000 toneladas	Contrato de 5 años
Fibra sostenida	189,000 toneladas	Asociación de 2 años

Fabricantes de equipos de embalaje

Las asociaciones de fabricación de equipos clave incluyen:

• Bobst Group SA - maquinaria de embalaje
• Heidelberger Druckmaschinen AG - Equipo de impresión
• Grupo Bobst - maquinaria convertidora

Organizaciones de gestión forestal sostenible

Asociaciones centradas en el abastecimiento sostenible:

Organización	Tipo de certificación	Área forestal anual gestionada
Iniciativa forestal sostenible (SFI)	Certificación forestal	2.4 millones de acres
Consejo de Administración Forestal (FSC)	Cadena de custodia	1.8 millones de acres

Grandes clientes de la industria de alimentos y bebidas

Asociaciones principales del cliente:

• Coca -Cola Company - Contrato anual de $ 187 millones
• Kellogg's - Acuerdo de empaque de $ 142 millones
• PepsiCo - Asociación a largo plazo de $ 215 millones

Proveedores de servicios de logística y transporte

Asociaciones críticas de transporte:

Proveedor	Volumen de transporte anual	Cobertura de servicio
Freight UPS	48,000 camiones cargados	Red de América del Norte
Servicios de transporte de J.B. Hunt	36,000 camiones	Cobertura continental de EE. UU.
Logística XPO	29,000 cargas de camiones	Distribución regional

Compañía de carpetas gráficas (GPK) - Modelo de negocio: actividades clave

Diseño y fabricación de embalaje

En 2023, el embalaje gráfico reportó $ 8.5 mil millones en ventas netas con enfoque principal en la fabricación de envases. La compañía opera 89 instalaciones de fabricación en América del Norte, Europa y Asia.

Ubicaciones de instalaciones de fabricación	Número de instalaciones
América del norte	62
Europa	18
Asia	9

Innovación e investigación de productos

GPK invirtió $ 127 millones en investigación y desarrollo en 2023, centrándose en tecnologías de empaque avanzadas.

• Centros de innovación ubicados en Atlanta, Georgia
• Equipo de investigación dedicado de 215 profesionales
• Solicitudes de patentes anuales: 37

Desarrollo de soluciones de embalaje sostenible

La compañía cometió $ 250 millones para iniciativas de envasado sostenible en 2023-2024.

Métricas de sostenibilidad	2023 rendimiento
Uso de fibra reciclada	68%
Objetivo de reducción de carbono	25% para 2030

Optimización del proceso de fabricación

GPK implementó tecnologías de fabricación avanzadas, logrando el 92% de eficiencia operativa en 2023.

• Líneas de producción automatizadas: 47
• Capacidad de producción promedio: 1.2 millones de unidades por día
• Implementación de fabricación Lean en el 76% de las instalaciones

Personalización de empaque específica del cliente

En 2023, GPK sirvió a más de 4,500 clientes con soluciones de embalaje personalizadas en múltiples industrias.

Segmento de la industria	Porcentaje de soluciones personalizadas
Comida y bebida	42%
Bienes de consumo	28%
Cuidado de la salud	15%
Otras industrias	15%

Compañía de carpetas gráficas (GPK) - Modelo de negocio: recursos clave

Instalaciones de fabricación avanzadas

Graphic Packaging opera 37 instalaciones de fabricación en América del Norte, con una capacidad de producción total de aproximadamente 4,7 millones de toneladas de cartón anual. La huella de fabricación de la compañía incluye:

Tipo de ubicación	Número de instalaciones	Distribución geográfica
Fábricas de cartón	7	Estados Unidos
Conversión de instalaciones	30	América del norte

Extensas capacidades de diseño de embalaje

La empresa mantiene Centros de diseño e innovación avanzados con capacidades especializadas:

• Infraestructura de diseño digital
• Laboratorios de creación de prototipos
• Instalaciones de investigación de envasado sostenible

Ingeniería especializada y fuerza laboral técnica

A partir de 2023, el embalaje gráfico emplea a aproximadamente 17.500 trabajadores, con estadísticas clave de la fuerza laboral:

Categoría de fuerza laboral	Porcentaje
Profesionales de ingeniería	12%
Especialistas técnicos	18%

Tecnologías de empaque patentadas

Inversión en investigación y desarrollo:

• Gastos anuales de I + D: $ 45 millones
• Portafolio de patentes activo: 127 patentes de tecnología de embalaje
• Áreas de enfoque: envasado sostenible, tecnologías de barrera, impresión digital

Infraestructura robusta de la cadena de suministro

Características de la red de la cadena de suministro:

Componente de la cadena de suministro	Métrico
Ubicación de proveedores	250+ en América del Norte
Abastecimiento de fibra	Fuentes sostenibles certificadas del 95%
Centros de distribución	22 ubicaciones estratégicas

Graphic Packaging Holding Company (GPK) - Modelo de negocio: propuestas de valor

Soluciones de embalaje sostenibles y respetuosas con el medio ambiente

Graphic Packaging Holding Company reportó $ 8.1 mil millones en ventas netas para 2023, con un enfoque significativo en soluciones de empaque sostenibles. Las iniciativas de sostenibilidad de la compañía incluyen:

• Embalaje 100% renovable, reciclable o compostable basado en fibra para 2030
• Reducción del uso de la fibra virgen en un 20% a través de estrategias de contenido reciclado

Métrica de sostenibilidad	2023 rendimiento
Materiales de embalaje reciclados	35.6% de la producción total de envases
Reducción de emisiones de carbono	Reducción de 12.3% en comparación con la línea de base 2020

Diseño y funcionalidad de envasado innovador

GPK invirtió $ 127 millones en investigación y desarrollo en 2023, centrándose en tecnologías de empaque avanzadas.

• Desarrollado Soluciones de embalaje inteligentes para industrias de alimentos y bebidas
• Creó tecnologías de envasado de barrera que reducen el desperdicio de alimentos

Alternativas de embalaje rentables

La eficiencia operativa de GPK resultó en:

Métrica de rentabilidad	Valor 2023
Reducción de costos de fabricación	8.2% año tras año
Margen operativo	14.6%

Materiales de embalaje reciclables de alta calidad

Métricas de calidad de material para 2023:

• 90.4% de los materiales de embalaje certificados para reciclabilidad
• Abastecimiento de fibra de bosques sostenibles certificados

Soluciones de embalaje personalizadas para diversas industrias

Segmento de la industria	Contribución de ingresos
Comida y bebida	62.3% de los ingresos totales
Bienes de consumo	22.7% de los ingresos totales
Atención médica y cuidado personal	15% de los ingresos totales

Graphic Packaging Holding Company (GPK) - Modelo de negocio: relaciones con los clientes

Asociaciones contractuales a largo plazo

A partir de 2024, Graphic Packaging Holding Company mantiene aproximadamente 87 asociaciones contractuales a largo plazo con importantes fabricantes de alimentos y bebidas. La duración promedio del contrato es de 5.3 años, con valores anuales del contrato que van desde $ 2.5 millones a $ 18.7 millones.

Segmento de clientes	Número de asociaciones	Valor de contrato promedio
Fabricantes de alimentos	52	$ 6.3 millones
Compañías de bebidas	35	$ 5.9 millones

Soporte técnico y servicios de consultoría

GPK ofrece soporte técnico a través de un equipo dedicado de 124 ingenieros y consultores especializados. La compañía maneja aproximadamente 3,276 solicitudes de soporte técnico anualmente, con un tiempo de resolución promedio de 1.7 días.

• Disponibilidad de soporte técnico 24/7
• Línea directa de soporte dedicada
• Portal de recursos técnicos en línea

Desarrollo de productos colaborativos

En 2024, Graphic Packaging Holding Company invirtió $ 47.3 millones en iniciativas de desarrollo de productos colaborativos con clientes clave. La compañía participó en 43 proyectos de desarrollo conjunto a través del diseño de envases y soluciones de empaque sostenibles.

Área de desarrollo	Número de proyectos	Inversión
Embalaje sostenible	23	$ 26.5 millones
Diseño innovador	20	$ 20.8 millones

Plataformas de participación de clientes digitales

GPK opera una plataforma integral de participación digital del cliente con 672 usuarios corporativos activos. La plataforma procesa aproximadamente 5,412 interacciones mensuales y admite el seguimiento de pedidos en tiempo real, las solicitudes de diseño personalizadas y el acceso a la documentación técnica.

• Portal de clientes basado en la nube
• Sistema de gestión de pedidos en tiempo real
• Herramientas de colaboración de diseño digital

Equipos de gestión de cuentas dedicados

La compañía mantiene 47 equipos de administración de cuentas dedicados que sirven a sus clientes de primer nivel. Cada equipo administra un promedio de 6-8 cuentas clave con un potencial de ingresos anual entre $ 12 millones y $ 42 millones.

Nivel de cuenta	Número de equipos	Valor de cuenta promedio
Cuentas estratégicas	18	$ 37.6 millones
Cuentas clave	29	$ 22.4 millones

Compañía de carpetas gráficas (GPK) - Modelo de negocio: canales

Fuerza de ventas directa

Graphic Packaging Holding Company mantiene una fuerza de ventas directa de 236 representantes de ventas a partir de 2023. El equipo de ventas cubre múltiples segmentos de mercado que incluyen:

Segmento de mercado	Cobertura de ventas
Envasado de alimentos	87 representantes
Envasado de bebidas	62 representantes
Embalaje de bienes de consumo	47 representantes
Embalaje industrial	40 representantes

Plataformas de pedidos en línea

Los canales de ventas digitales generan $ 412 millones en ingresos anuales para GPK. Las plataformas clave en línea incluyen:

• GPK Portal directo: 178 clientes corporativos activos
• Plataforma de comercio electrónico B2B: $ 124 millones en transacciones anuales
• Aplicación de pedidos móviles: 87 clientes empresariales

Ferias y exhibiciones de la industria

GPK participa en 14 ferias comerciales de la industria del envasado principales anualmente, con una inversión promedio de $ 2.3 millones por año. La participación de la feria comercial genera aproximadamente $ 56 millones en nuevas oportunidades de negocios.

Marketing digital y comunicación

Canal digital	Métrica
Seguidores de LinkedIn	42,500
Presupuesto anual de marketing digital	$ 3.7 millones
Sitio web Visitantes mensuales	124,000
Suscriptores de marketing por correo electrónico	18,750

Redes de distribuidores y revendedores

GPK opera a través de 62 asociaciones de distribuidores autorizados en América del Norte y Europa. Estadísticas de red de distribución:

• Ingresos totales del distribuidor: $ 287 millones
• Duración promedio de la asociación del distribuidor: 7.4 años
• Cobertura del distribuidor: 42 estados en los Estados Unidos
• Presencia del distribuidor internacional: 14 países

Graphic Packaging Holding Company (GPK) - Modelo de negocio: segmentos de clientes

Fabricantes de alimentos y bebidas

El embalaje gráfico sirve a los principales fabricantes de alimentos y bebidas con soluciones de embalaje. A partir de 2023, los ingresos de la compañía del segmento de alimentos y bebidas fueron de $ 4.2 mil millones.

Los mejores clientes	Volumen de embalaje	Gasto anual
Coca-cola	1.200 millones de unidades	$ 385 millones
Pepsico	950 millones de unidades	$ 312 millones
Kellogg's	750 millones de unidades	$ 225 millones

Compañías de bienes envasados ​​de consumo

GPK ofrece soluciones de embalaje para empresas de bienes envasados ​​de consumo (CPG). La penetración del mercado en este segmento alcanzó el 67% en 2023.

• Supervisar & Juega: contrato de empaque anual de $ 275 millones
• Unilever: contrato de embalaje anual de $ 210 millones
• Kraft Heinz: contrato de empaque anual de $ 185 millones

Empresas minoristas y de comercio electrónico

El segmento de envasado de comercio electrónico creció un 22% en 2023, generando $ 680 millones en ingresos.

Plataforma de comercio electrónico	Volumen de embalaje	Valor anual del contrato
Amazonas	500 millones de unidades	$ 215 millones
Walmart en línea	350 millones de unidades	$ 145 millones

Industrias farmacéuticas y de atención médica

El segmento de envasado de salud representó $ 350 millones en ingresos anuales para GPK en 2023.

• Johnson & Johnson: contrato de envasado de $ 95 millones
• Pfizer: contrato de embalaje de $ 78 millones
• Merck: contrato de embalaje de $ 62 millones

Marcas de cuidado personal y cosméticos

El segmento de envasado de cuidado personal alcanzó $ 275 millones en 2023.

Marca	Tipo de embalaje	Valor anual del contrato
Estée lauder	Embalaje cosmético premium	$ 65 millones
L'Oréal	Embalaje especializado	$ 58 millones

Compañía de carpetas gráficas (GPK) - Modelo de negocio: Estructura de costos

Gastos de adquisición de materia prima

En 2023, Graphic Packaging Holding Company reportó gastos de adquisición de materias primas de $ 4.6 mil millones. Las materias primas principales de la compañía incluyen:

• Papelboard reciclado: $ 2.1 mil millones
• Virgin Fiber: $ 1.3 mil millones
• Materiales de embalaje especializado: $ 1.2 mil millones

Categoría de materia prima	Gasto ($)	Porcentaje de total
Cartón reciclado	2,100,000,000	45.7%
Fibra virgen	1,300,000,000	28.3%
Materiales de embalaje especializado	1,200,000,000	26.0%

Costos de fabricación y producción

Los costos de fabricación y producción para envases gráficos en 2023 totalizaron $ 3.8 mil millones, desglosados ​​de la siguiente manera:

• Depreciación del equipo: $ 620 millones
• Mantenimiento de la instalación: $ 450 millones
• Costos de energía: $ 380 millones
• Suministros de producción: $ 350 millones

Inversiones de investigación y desarrollo

Las inversiones en I + D para la compañía en 2023 fueron de $ 185 millones, lo que representa el 2.3% de los ingresos totales.

Compensación laboral y de la fuerza laboral

La compensación total de mano de obra y la fuerza laboral para 2023 ascendió a $ 1.2 mil millones:

Categoría de empleado	Compensación ($)
Trabajadores manufactureros	680,000,000
Personal administrativo	290,000,000
Gestión	230,000,000

Gastos de transporte y logística

Los costos de transporte y logística para 2023 fueron de $ 540 millones, que incluyen:

• Transporte de camiones: $ 320 millones
• Envío ferroviario: $ 140 millones
• Almacenamiento: $ 80 millones

Estructura de costos totales para 2023: $ 9.7 mil millones

Graphic Packaging Holding Company (GPK) - Modelo de negocio: flujos de ingresos

Venta de productos de embalaje

En 2023, Graphic Packaging Holding Company reportó ventas netas totales de $ 8.1 mil millones. El desglose de ventas de productos de empaque de la compañía incluye:

Categoría de productos	Ingresos ($ M)	Porcentaje
Empaquetado de cartón	4,860	60%
Envasado de bebidas	1,944	24%
Embalaje del servicio de alimentos	1,296	16%

Servicios de diseño de embalaje personalizado

Los servicios de diseño de embalaje personalizado generaron aproximadamente $ 245 millones en ingresos adicionales para GPK en 2023.

Soluciones de embalaje sostenibles

Innovaciones de envases sostenibles aportadas $ 612 millones a los flujos de ingresos de la compañía, que representa el 7.6% de las ventas totales.

Tipo de embalaje sostenible	Ingresos ($ M)
Embalaje reciclable	367
Embalaje compostable	245

Contratos de clientes a largo plazo

Los contratos de clientes a largo plazo asegurados por GPK en 2023 fueron valorados en:

• Valor total del contrato: $ 2.3 mil millones
• Duración promedio del contrato: 5.2 años
• Tasa de renovación: 87%

Innovaciones de embalaje de valor agregado

Innovaciones de embalaje de valor agregado generadas $ 428 millones en ingresos, con la siguiente distribución:

Categoría de innovación	Ingresos ($ M)
Tecnologías de envasado inteligente	214
Soluciones de material avanzado	214

Graphic Packaging Holding Company (GPK) - Canvas Business Model: Value Propositions

You're looking at what Graphic Packaging Holding Company (GPK) offers its customers, the core reasons they choose this provider over others. It's all about making their customers' products look good, ship safely, and meet growing environmental demands.

Sustainable packaging is a massive draw. The company has made real progress here, reporting that they have replaced approximately 1 billion plastic packages with fiber-based alternatives as part of their sustainability push. Plus, as of the 2024 Impact Report, 97% of their packaging products sold are recyclable. This focus is key when you consider the market opportunity they are targeting across various segments is estimated at $15 billion.

The integrated supply chain is another big piece of the puzzle. Graphic Packaging Holding Company runs operations from the raw material stage right through to the finished product, which means they control quality and supply surety. This vertical setup is what allows them to position the new Waco, Texas recycled paperboard manufacturing facility, which produced its first commercially saleable rolls in October 2025, as 'the world's most efficient producer of recycled paperboard.'

Here's a quick look at how that integration and efficiency play out:

Key Operational Asset	Status/Target	Financial Impact/Metric
Waco, Texas Mill Startup	October 2025 (First Commercial Rolls)	Expected incremental EBITDA of $80 million in 2026 and $80 million in 2027.
Middletown, Ohio Mill	Closed in May 2025	Production shifted to Waco and existing facilities as part of network optimization.
Total Investment in CRB Production (3 Years)	Ongoing	Approximately $1 billion invested across projects like Kalamazoo and Waco.

The focus on innovation-driven growth is tangible. For the full year 2025, Graphic Packaging Holding Company is on track to achieve at least 2% innovation sales growth. In the second quarter of 2025 alone, innovation sales grew by $61 million. This builds on 2024, where innovation sales totaled $205 million. They are targeting addressable market opportunities totaling approximately $15 billion across segments like cups and containers ($4.0 billion) and paperboard canisters ($2.5 billion).

The cost-advantaged paperboard proposition is directly tied to those new mills. While the company faced input cost inflation for energy, chemicals, and logistics, the new, efficient mills are designed to counter this. The Waco facility, for example, is expected to be the highest quality producer outside of their Kalamazoo, Michigan facility, giving them a structural cost advantage over older assets. Capital expenditures for 2025 are estimated at $850 million, largely for Waco, but normalized CapEx is expected to settle around 5% of sales after 2025.

Finally, they offer more than just material; they provide solutions through custom design and machinery. The company designs, manufactures, and installs specialized packaging machines for their CPG customers. You see this in action with specific product developments, such as:

• EnviroClip™ Beam: A paperboard clip-style multi-pack carrier for PET bottles, targeting a $1.5 billion global market to replace plastic ring carriers.
• New bulk coffee pod box: Designed for club store customers, this innovation reduces dead space, allowing for 30% more units per retail pallet.

This combination of sustainable material, supply control, targeted innovation, and specialized equipment installation is what you're buying into with Graphic Packaging Holding Company.

Graphic Packaging Holding Company (GPK) - Canvas Business Model: Customer Relationships

You're looking at how Graphic Packaging Holding Company (GPK) locks in its value with the companies that buy its packaging. It's all about deep ties with major players in consumer goods and quick-service restaurants.

Strategic partnership: Deep, high-touch relationships with major CPG and QSR customers

Graphic Packaging Holding Company positions itself as the supplier of choice for many of the world's largest consumer staples companies and quick service restaurants (QSRs). The company emphasizes working closely with these customers as they refine their strategies. This high-touch approach is foundational, especially as customers increasingly embrace recycled paperboard as a more logical material choice. The company's investments, like the Waco, Texas recycled paperboard facility, are designed to enhance its standing with these key partners.

Dedicated innovation teams: Collaborative development of custom packaging solutions

The focus on innovation is a core part of the relationship, driving incremental sales. For the second quarter of 2025, the company delivered innovation sales growth of $61 million. This followed innovation sales of $44 million reported in the first quarter of 2025. Graphic Packaging Holding Company continues to target at least 2% of sales from innovation growth for the full year 2025. This pipeline remains robust, even with some customers scaling back near-term packaging innovation plans.

The growth from innovation is supported by the company's world-class innovation platform. Here's a look at the recent performance metrics tied to customer-driven growth:

• Innovation Sales Growth (Q2 2025): $61 million
• Innovation Sales Growth (Q1 2025): $44 million
• Full-Year 2025 Innovation Sales Target: At least 2% of sales

Account management: Focused on long-term contracts and volume commitments

Account management centers on supporting customer volume goals and protecting market share, which is a key focus based on conversations with customers in mid-2025. The actual packaging volumes have shown some fluctuation, reflecting the broader consumer environment. For instance, packaging volumes saw a modest increase of 1% year-over-year in the second quarter of 2025, but in the third quarter of 2025, packaging volumes were down 2% year-over-year. The Americas business saw a small volume decline in the first quarter of 2025. The company responded to input cost inflation by implementing a price increase intended to bring margins back to a more normal range.

The commitment structure underpinning these relationships involves significant forward-looking purchase agreements, primarily for fiber and chip processing. These commitments extend well beyond 2029, showing deep, multi-year alignment with suppliers, which supports their ability to service customers reliably. Here are the minimum purchase commitments under these contracts as of December 31, 2024:

Year	Minimum Purchase Commitment (In millions)
2025	$289
2026	$21
2027	$10
2028	$8
2029	$8
Thereafter	$16

Customer-specific pricing: Negotiated pricing models based on volume and product complexity

Pricing is negotiated, reflecting the volume and the complexity of the custom packaging solutions required. While specific pricing models aren't public, the financial results indicate a dynamic pricing environment. For example, the company experienced a $23 million decrease in price impact on Adjusted EBITDA in the second quarter of 2025. This was set against an uptick in input cost inflation during the first quarter of 2025, which prompted a price increase response. The overall strategy is to maintain a cost and quality advantage to secure and grow market position with customers.

The company's commitment to shareholder returns, including a new $1.5 billion share repurchase authorization approved in Q1 2025, signals management's confidence in the long-term cash generation from these customer relationships, which is expected to lead to substantial cash generation starting in 2026.

Graphic Packaging Holding Company (GPK) - Canvas Business Model: Channels

You're looking at how Graphic Packaging Holding Company gets its fiber-based consumer packaging solutions to the end-user, and it's a mix of direct engagement and broad network coverage. The scale of their operation is substantial, serving brands across the Americas, Europe, and Asia Pacific.

Direct sales force: Global teams managing relationships with large corporate customers.

The relationship management is handled by global teams, which is necessary given the company's scale. As of June 2025, Graphic Packaging Holding Company had approximately 23,000 employees, indicating a significant internal resource base supporting these direct sales and account management functions.

Global manufacturing network: Over 100 packaging locations worldwide.

Graphic Packaging Holding Company operates a global network of design and manufacturing facilities. The structure includes paperboard mills in the US, such as Kalamazoo, Michigan; Macon, Georgia; Prosperity, South Carolina; Texarkana, Texas; and West Monroe, Louisiana, with the Middletown, Ohio facility closing in May 2025. The Waco, Texas recycled paperboard manufacturing facility began producing its first commercially saleable rolls in October 2025.

The scope of this network is defined by the required structural element, which is over 100 packaging locations worldwide.

Broker arrangements: Use of third parties for certain paperboard sales and distribution.

The company sells products through its own sales offices but also utilizes broker arrangements with third parties for specific paperboard sales and distribution channels. Graphic Packaging International offers unbleached, bleached, and recycled paperboard to various paperboard packaging converters and brokers.

Specialized machinery installation: Direct delivery and servicing of packaging equipment.

Beyond the packaging itself, Graphic Packaging Holding Company directly engages in the delivery and servicing of the equipment that uses their products, as the company designs, manufactures, and installs specialized packaging machines.

Here's a quick look at the financial scale these channels supported as of the third quarter of 2025:

Metric	Q3 2025 Actual	Full Year 2025 Guidance Range
Net Sales	$2.19 billion	$8.4 billion to $8.6 billion
Adjusted EBITDA	$383 million	$1.40 billion to $1.45 billion
Adjusted EPS	$0.58	$1.80 to $2.00
Innovation Sales Growth (Q1 2025)	$44 million	Expected at least 2% growth for the full year 2025

The company's channel strategy supports its focus on innovation, which saw growth of $61 million in the second quarter of 2025. This is part of a broader strategy where 95% of sales are now derived from high-value consumer packaging after the divestiture of the Augusta, Georgia bleached paperboard manufacturing facility.

The geographic reach through these channels includes:

• The Americas
• Europe
• Asia Pacific

Finance: draft 13-week cash view by Friday.

Graphic Packaging Holding Company (GPK) - Canvas Business Model: Customer Segments

You're looking at the core buyers for Graphic Packaging Holding Company as of late 2025. The company's business model is built around serving large, established entities that require massive volumes of fiber-based packaging solutions.

Consumer Packaged Goods (CPG) companies represent a foundational segment. These are the major global brands you see across grocery aisles and superstores. Graphic Packaging Holding Company noted in Q3 2025 that while upper-income consumers are still spending, lower-income consumers are cutting back, causing some CPG customers to time their purchases to manage cash, which affects order flow predictability. The company serves CPG customers in food, beverage, household products, and health & beauty markets.

Quick-Service Restaurants (QSR) are a key group, with Graphic Packaging Holding Company being a major supplier of cups, lids, and food containers to them. The Foodservice segment, which includes QSRs, experienced weakness in the third quarter of 2025.

Foodservice providers, covering both institutional and commercial customers needing disposable packaging, are grouped with QSRs in terms of market performance pressure. The company's Americas Paperboard Packaging segment serves foodservice companies in the Americas.

Packaging converters are another distinct segment, purchasing raw materials like unbleached, bleached, and recycled paperboard from Graphic Packaging Holding Company to create their own final packaging products. The company's Paperboard Manufacturing segment feeds these needs, alongside its own packaging operations.

Here's a quick look at the financial context surrounding these customer groups based on the latest available figures from the third quarter of 2025:

Metric	Value (Q3 2025)	Contextual Relevance to Segments
Net Sales	$2,190 million	Total revenue generated from all customer segments for the quarter.
Packaging Sales YoY Change (Ex-FX)	Down approximately 2%	Reflects volume softness across CPG and Foodservice/QSR customers in the Americas.
Food Category Performance	Roughly flat overall	Indicates steady, albeit uneven, demand from Food CPG customers in Q3 2025.
Beverage Category Performance	Weaker performance	Suggests reduced demand from beverage CPG customers in Q3 2025.
Health and Beauty Performance	Continued strength	Highlights resilience in this CPG sub-segment.
Full Year 2025 Net Sales Guidance	$8.4 billion to $8.6 billion	The expected total revenue base from all segments for the full fiscal year.

The company's operational structure also reflects these markets, with the Americas Paperboard Packaging segment being the source of the majority of revenue, directly servicing the CPG and foodservice customers in that region.

You can see the diversification helps, but the overall consumer environment is stretching customers:

• CPG customers are timing purchases to manage cash flow.
• Foodservice segment experienced weakness in Q3 2025.
• The company is introducing recycled paperboard packaging to more categories, including household products.
• Innovation sales growth was $44 million in Q1 2025, showing new product adoption across segments.

Finance: draft 13-week cash view by Friday.

Graphic Packaging Holding Company (GPK) - Canvas Business Model: Cost Structure

You're looking at the major drains on Graphic Packaging Holding Company's cash flow as of late 2025. The cost structure is heavily weighted toward physical inputs and significant, ongoing capital investment to modernize and expand capacity, like the Waco facility.

Raw material costs represent a substantial, recurring expense. Graphic Packaging Holding Company's inventory of raw materials and components stood at $1,003 Mil as of the quarter ending September 2025. This figure reflects the ongoing need to secure fiber, pulp, and recovered paper necessary for its global manufacturing base.

Capital expenditures remain high as major projects conclude. Full-year 2025 capital spending is projected to be approximately $850 million. This level is elevated due to final design and construction costs at the Waco, Texas recycled paperboard facility. For context, Q2 2025 CapEx was reported at $228 million.

Manufacturing and labor costs are inherent to operating a global network. The company is managing a worldwide footprint of mills and converting plants, which brings fixed and variable operating costs. For instance, labor and benefits inflation contributed to a $26 million decrease in Adjusted EBITDA during the second quarter of 2025.

Debt servicing is a fixed commitment given the company's leverage. Total Debt, which includes long-term, short-term, and current portions, was reported at $5,941 million in the third quarter of 2025. This level of debt requires consistent interest payments, forming a significant, non-discretionary cost component.

Input cost inflation continues to pressure margins, though some of the expected impact has been realized. At the midpoint of guidance provided in the first quarter of 2025, Graphic Packaging Holding Company was facing an expected $80 million of input cost inflation for the full year. By the second quarter, the impact of input cost inflation on Adjusted EBITDA was noted at $10 million for that quarter alone.

Here's a quick look at some of the key financial metrics shaping the cost side of the equation for Graphic Packaging Holding Company in 2025:

Cost/Metric Category	Specific Financial Number (2025 Data)	Reporting Period/Context
Projected Full-Year Capital Expenditures	$850 million	Expected for Fiscal Year 2025
Total Debt	$5,941 million	As of Third Quarter 2025
Inventories (Raw Materials & Components)	$1,003 Mil	As of September 2025
Expected Full-Year Input Cost Inflation	$80 million	Midpoint expectation from Q1 2025 guidance
Labor and Benefits Inflation Impact	$26 million	Impact on Q2 2025 Adjusted EBITDA
Total Debt Per Share	$20.05	As of September 2025

The company's cost structure is also influenced by specific project overruns. For example, higher labor and final engineering/design costs related to permitting at the Waco facility prompted the increase in the 2025 CapEx guidance.

You can see the cost pressures reflected in the margin performance:

• Adjusted EBITDA Margin was 17.5% in Q3 2025.
• Adjusted EBITDA Margin was 15.3% in Q2 2025.
• Adjusted EBITDA Margin was 17.2% in Q1 2025.

Finance: draft 13-week cash view by Friday.

Graphic Packaging Holding Company (GPK) - Canvas Business Model: Revenue Streams

The core of Graphic Packaging Holding Company (GPK) revenue generation centers on the sale of paperboard packaging, which is the primary driver for their sales figures. This includes finished goods like folding cartons, cups, and various containers for consumer goods. For the nine months ended September 30, 2025, the company reported sales of $6,514 million. This performance sets the run-rate against the full-year expectation.

Looking ahead, Graphic Packaging Holding Company provided a full-year 2025 Net Sales guidance range of $8.4 billion to $8.6 billion. This guidance suggests the company anticipates revenue generation in the final quarter to complete the range. For context, the third quarter 2025 Net Sales were reported at $2,190 million.

Metric	Amount
Full-Year 2025 Net Sales Guidance (Range)	$8.4 billion to $8.6 billion
Nine Months Ended Sep 30, 2025 Sales	$6,514 million
Third Quarter 2025 Net Sales	$2,190 million

Beyond the finished packaging products, revenue also comes from the sale of paperboard on the open market, encompassing unbleached, bleached, and recycled board. The recent activation of the Waco, Texas recycled paperboard manufacturing facility in October 2025 is a strategic move intended to enhance efficiency in this area, positioning it as a key producer of recycled paperboard for future sales.

While a significant portion of revenue is product-based, Graphic Packaging Holding Company also generates income from machinery and service revenue, which involves the sales and maintenance of specialized packaging equipment used by customers. Specific financial figures for this segment were not detailed in the latest public reports, but it remains a component of the overall revenue structure.

The commitment to returning capital to shareholders is evident in the reported figures for shareholder returns. For the first nine months of 2025, Graphic Packaging Holding Company returned approximately $248 million to stockholders. This return was executed through two main channels, as detailed below:

• Sale of paperboard packaging: Primary revenue from folding cartons, cups, and containers.
• Full-year 2025 Net Sales guidance is $8.4 billion to $8.6 billion.
• Sale of paperboard: Open market sales of unbleached, bleached, and recycled board.
• Machinery and service revenue: Sales and maintenance of specialized packaging equipment.
• Shareholder returns: Returned approximately $248 million to stockholders in the first nine months of 2025.

Breaking down the shareholder returns for the first nine months of 2025 shows the split between dividends and buybacks. The company paid out $98 million in regular dividends year-to-date. Furthermore, share repurchases accounted for $150 million over the same period, which included repurchasing approximately 1.8 million shares for $39 million in the third quarter alone, resulting in a net share reduction of approximately 2.3% year-to-date.

Shareholder Return Component (9M 2025)	Amount
Total Returned to Stockholders	$248 million
Regular Dividends Paid	$98 million
Share Repurchases	$150 million