Graphic Packaging Holding Company (GPK): Business Model Canvas [Jan-2025 Mise à jour]

Dans le monde dynamique des solutions d'emballage, Graphic Packaging Holding Company (GPK) apparaît comme une force transformatrice, révolutionnant la façon dont les industries abordent l'emballage des produits grâce à des stratégies innovantes, durables et centrées sur le client. En fabriquant méticuleusement un modèle commercial qui équilibre la conception de pointe, la responsabilité environnementale et les partenariats stratégiques, GPK s'est positionné comme un leader dans la fourniture de solutions d'emballage de haute performance dans divers secteurs allant de la nourriture et des boissons aux soins de santé et aux soins personnels. Leur toile complète du modèle commercial révèle une approche sophistiquée qui va au-delà de la fabrication traditionnelle, offrant un aperçu de la façon dont les entreprises d'emballage modernes peuvent créer une valeur exceptionnelle dans un paysage de marché de plus en plus complexe.

Graphic Packaging Holding Company (GPK) - Modèle d'entreprise: partenariats clés

Fournisseurs stratégiques de papier et de matériaux recyclés

Graphic Packaging Holding Company collabore avec plusieurs fournisseurs de documents et de matériaux recyclés:

Fournisseur	Volume de l'offre annuelle	Durée du contrat
Journal international	425 000 tonnes	Accord de 3 ans
Westrock Company	312 000 tonnes	Contrat à 5 ans
Fibre de subsistance	189 000 tonnes	Partenariat de 2 ans

Fabricants d'équipements d'emballage

Les partenariats de fabrication d'équipements clés comprennent:

• Bobst Group SA - Machines d'emballage
• Heidelberger Druckmaschinen AG - Équipement d'impression
• Bobst Group - Conversion des machines

Organisations de gestion forestière durable

Partenariats axés sur l'approvisionnement durable:

Organisation	Type de certification	Zone forestière annuelle gérée
Initiative forestière durable (SFI)	Certification forestière	2,4 millions d'acres
Forest Stewardship Council (FSC)	Chaîne de garde	1,8 million d'acres

Clients majeurs de l'industrie alimentaire et des boissons

Partenariats des clients principaux:

• Coca-Cola Company - 187 millions de dollars Contrat annuel
• Kellogg's - Contrat d'emballage de 142 millions de dollars
• PEPSICO - PARTENAT DE 215 millions de dollars à long terme

Fournisseurs de services de logistique et de transport

Partenariats de transport critiques:

Fournisseur	Volume de transport annuel	Couverture de service
Freight UPS	48 000 camions	Réseau nord-américain
J.B. Hunt Transport Services	36 000 camions	Couverture des États-Unis continentaux
Xpo logistique	29 000 camions	Distribution régionale

Graphic Packaging Holding Company (GPK) - Modèle d'entreprise: Activités clés

Conception et fabrication d'emballages

En 2023, Graphic Packaging a déclaré 8,5 milliards de dollars de ventes nettes en mettant principalement l'accent sur la fabrication des emballages. La société exploite 89 installations de fabrication à travers l'Amérique du Nord, l'Europe et l'Asie.

Emplacements des installations de fabrication	Nombre d'installations
Amérique du Nord	62
Europe	18
Asie	9

Innovation et recherche sur les produits

GPK a investi 127 millions de dollars dans la recherche et le développement en 2023, en se concentrant sur les technologies d'emballage avancées.

• Centres d'innovation situés à Atlanta, en Géorgie,
• Équipe de recherche dédiée de 215 professionnels
• Demandes de brevets annuelles: 37

Développement de solutions d'emballage durable

La société a engagé 250 millions de dollars pour des initiatives d'emballage durables en 2023-2024.

Métriques de durabilité	Performance de 2023
Utilisation des fibres recyclées	68%
Objectif de réduction du carbone	25% d'ici 2030

Optimisation du processus de fabrication

GPK a mis en place des technologies de fabrication avancées, atteignant 92% d'efficacité opérationnelle en 2023.

• Lignes de production automatisées: 47
• Capacité de production moyenne: 1,2 million d'unités par jour
• Implémentation de la fabrication maigre dans 76% des installations

Personnalisation des emballages spécifiques au client

En 2023, GPK a servi plus de 4 500 clients avec des solutions d'emballage personnalisées dans plusieurs secteurs.

Segment de l'industrie	Pourcentage de solutions personnalisées
Nourriture et boisson	42%
Biens de consommation	28%
Soins de santé	15%
Autres industries	15%

Graphic Packaging Holding Company (GPK) - Modèle d'entreprise: Ressources clés

Installations de fabrication avancées

Les emballages graphiques exploitent 37 installations de fabrication à travers l'Amérique du Nord, avec une capacité de production totale d'environ 4,7 millions de tonnes de carton par an. L'empreinte de fabrication de l'entreprise comprend:

Type d'emplacement	Nombre d'installations	Distribution géographique
Carton	7	États-Unis
Conversion des installations	30	Amérique du Nord

Capacités de conception d'emballages étendus

La société maintient centres de conception et d'innovation avancés avec des capacités spécialisées:

• Infrastructure de conception numérique
• Laboratoires de prototypage
• Installations de recherche sur les emballages durables

Ingénierie qualifiée et main-d'œuvre technique

En 2023, l'emballage graphique emploie environ 17 500 travailleurs, avec des statistiques clés de la main-d'œuvre:

Catégorie de main-d'œuvre	Pourcentage
Professionnels de l'ingénierie	12%
Spécialistes techniques	18%

Technologies d'emballage propriétaires

Investissement dans la recherche et le développement:

• Dépenses annuelles de R&D: 45 millions de dollars
• Portefeuille de brevets actif: 127 brevets technologiques d'emballage
• Domaines d'intervention: emballage durable, technologies de barrière, impression numérique

Infrastructure de chaîne d'approvisionnement robuste

Caractéristiques du réseau de la chaîne d'approvisionnement:

Composant de chaîne d'approvisionnement	Métrique
Emplacements des fournisseurs	250+ à travers l'Amérique du Nord
Source des fibres	Sources durables certifiées à 95%
Centres de distribution	22 emplacements stratégiques

Graphic Packaging Holding Company (GPK) - Modèle d'entreprise: propositions de valeur

Solutions d'emballage durables et respectueuses de l'environnement

Graphic Packaging Holding Company a déclaré 8,1 milliards de dollars de ventes nettes pour 2023, avec un accent significatif sur les solutions d'emballage durables. Les initiatives de durabilité de l'entreprise comprennent:

• 100% d'emballage à base de fibres renouvelable, recyclable ou compostable d'ici 2030
• Réduction de l'utilisation des fibres vierges de 20% grâce à des stratégies de contenu recyclé

Métrique de la durabilité	Performance de 2023
Matériel d'emballage recyclé	35,6% de la production totale d'emballages
Réduction des émissions de carbone	12,3% de réduction par rapport à la ligne de base de 2020

Conception et fonctionnalité d'emballages innovants

GPK a investi 127 millions de dollars dans la recherche et le développement en 2023, en se concentrant sur les technologies d'emballage avancées.

• Développé Solutions d'emballage intelligents pour les industries de l'alimentation et des boissons
• Création des technologies d'emballage de barrière réduisant les déchets alimentaires

Alternatives d'emballage rentables

L'efficacité opérationnelle de GPK a abouti:

Métrique de la rentabilité	Valeur 2023
Réduction des coûts de fabrication	8,2% d'une année à l'autre
Marge opérationnelle	14.6%

Matériaux d'emballage recyclables de haute qualité

Mesures de qualité des matériaux pour 2023:

• 90,4% des documents d'emballage certifiés pour la recyclabilité
• Source des fibres à partir de forêts certifiées durables

Solutions d'emballage personnalisées pour diverses industries

Segment de l'industrie	Contribution des revenus
Nourriture et boisson	62,3% des revenus totaux
Biens de consommation	22,7% des revenus totaux
Soins de santé et soins personnels	15% des revenus totaux

Graphic Packaging Holding Company (GPK) - Modèle d'entreprise: relations avec les clients

Partenariats contractuels à long terme

En 2024, la société de portefeuille Graphic Packaging conserve environ 87 partenariats contractuels à long terme avec les principaux fabricants d'aliments et de boissons. La durée moyenne du contrat est de 5,3 ans, avec des valeurs de contrat annuelles allant de 2,5 millions de dollars à 18,7 millions de dollars.

Segment de clientèle	Nombre de partenariats	Valeur du contrat moyen
Fabricants d'aliments	52	6,3 millions de dollars
Sociétés de boissons	35	5,9 millions de dollars

Services de support technique et de conseil

GPK fournit un support technique par le biais d'une équipe dédiée de 124 ingénieurs et consultants spécialisés. La société gère environ 3 276 demandes de support technique chaque année, avec un temps de résolution moyen de 1,7 jours.

• Disponibilité du support technique 24/7
• Hotline de soutien dédié
• Portail de ressources techniques en ligne

Développement de produits collaboratifs

En 2024, Graphic Packaging Holding Company a investi 47,3 millions de dollars dans des initiatives de développement de produits collaboratifs avec des clients clés. L'entreprise s'est engagée dans 43 projets de développement conjoints à travers la conception des emballages et les solutions d'emballage durables.

Zone de développement	Nombre de projets	Investissement
Emballage durable	23	26,5 millions de dollars
Design innovant	20	20,8 millions de dollars

Plates-formes de fiançailles clients numériques

GPK exploite une plate-forme de fiançailles client numérique complète avec 672 utilisateurs de l'entreprise active. La plate-forme traite environ 5 412 interactions mensuelles et prend en charge le suivi des commandes en temps réel, les demandes de conception personnalisées et l'accès à la documentation technique.

• Portail client basé sur le cloud
• Système de gestion des commandes en temps réel
• Outils de collaboration de conception numérique

Équipes de gestion des comptes dédiés

La société maintient 47 équipes de gestion de compte dédiées au service de ses clients de haut niveau. Chaque équipe gère en moyenne 6 à 8 comptes clés avec un potentiel de revenus annuel entre 12 et 42 millions de dollars.

Niveau de compte	Nombre d'équipes	Valeur moyenne du compte
Comptes stratégiques	18	37,6 millions de dollars
Comptes clés	29	22,4 millions de dollars

Graphic Packaging Holding Company (GPK) - Modèle d'entreprise: canaux

Force de vente directe

Graphic Packaging Holding Company maintient une force de vente directe de 236 représentants commerciaux à partir de 2023. L'équipe de vente couvre plusieurs segments de marché, notamment:

Segment de marché	Couverture des ventes
Emballage alimentaire	87 représentants
Emballage des boissons	62 représentants
Emballage de biens de consommation	47 représentants
Emballage industriel	40 représentants

Plateformes de commande en ligne

Les canaux de vente numériques génèrent 412 millions de dollars de revenus annuels pour GPK. Les plates-formes en ligne clés comprennent:

• GPK Direct Portal: 178 CLIENTS ENTREPRISES ACTIVES
• Plateforme de commerce électronique B2B: 124 millions de dollars en transactions annuelles
• Application de commande mobile: 87 clients d'entreprise

Salons et expositions commerciales de l'industrie

GPK participe à 14 principaux salons commerciaux de l'industrie des emballages chaque année, avec un investissement moyen de 2,3 millions de dollars par an. La participation des salons commerciaux génère environ 56 millions de dollars de nouvelles opportunités commerciales.

Marketing et communication numériques

Canal numérique	Métrique
LinkedIn adepte	42,500
Budget annuel du marketing numérique	3,7 millions de dollars
Visiteurs mensuels du site Web	124,000
Abonders du marketing par e-mail	18,750

Réseaux de distributeur et de revendeur

GPK exploite 62 partenariats de distributeurs autorisés à travers l'Amérique du Nord et l'Europe. Statistiques du réseau de distribution:

• Revenu total des distributeurs: 287 millions de dollars
• Durée du partenariat moyen des distributeurs: 7,4 ans
• Couverture des distributeurs: 42 États aux États-Unis
• Présence du distributeur international: 14 pays

Graphic Packaging Holding Company (GPK) - Modèle d'entreprise: segments de clientèle

Fabricants d'aliments et de boissons

L'emballage graphique sert de grands fabricants d'aliments et de boissons avec des solutions d'emballage. Depuis 2023, le segment des revenus de la société en matière de nourriture et de boissons était de 4,2 milliards de dollars.

Meilleurs clients	Volume d'emballage	Dépenses annuelles
Coca-cola	1,2 milliard d'unités	385 millions de dollars
Pepsico	950 millions d'unités	312 millions de dollars
Kellogg	750 millions d'unités	225 millions de dollars

Sociétés de produits emballés aux consommateurs

GPK fournit des solutions d'emballage pour les sociétés de biens emballés aux consommateurs (CPG). La pénétration du marché dans ce segment a atteint 67% en 2023.

• Procter & Gamble: Contrat d'emballage annuel de 275 millions de dollars
• Unilever: 210 millions de dollars de contrat d'emballage annuel
• Kraft Heinz: 185 millions de dollars Contrat d'emballage annuel

Entreprises de vente au détail et de commerce électronique

Le segment d'emballage du commerce électronique a augmenté de 22% en 2023, générant 680 millions de dollars de revenus.

Plate-forme de commerce électronique	Volume d'emballage	Valeur du contrat annuel
Amazone	500 millions d'unités	215 millions de dollars
Walmart en ligne	350 millions d'unités	145 millions de dollars

Industries pharmaceutiques et de la santé

Le segment des emballages de soins de santé a représenté 350 millions de dollars de revenus annuels pour GPK en 2023.

• Johnson & Johnson: contrat d'emballage de 95 millions de dollars
• Pfizer: contrat d'emballage de 78 millions de dollars
• Merck: contrat d'emballage de 62 millions de dollars

Soins personnels et marques cosmétiques

Le segment des emballages de soins personnels a atteint 275 millions de dollars en 2023.

Marque	Type d'emballage	Valeur du contrat annuel
Estée Lauder	Emballage cosmétique premium	65 millions de dollars
L'Oréal	Emballage spécialisé	58 millions de dollars

Graphic Packaging Holding Company (GPK) - Modèle d'entreprise: Structure des coûts

Frais d'approvisionnement en matières premières

En 2023, Graphic Packaging Holding Company a déclaré des frais d'approvisionnement en matières premières de 4,6 milliards de dollars. Les principales matières premières de l'entreprise comprennent:

• Paper recyclé: 2,1 milliards de dollars
• Vierge Fibre: 1,3 milliard de dollars
• Matériel d'emballage spécialisé: 1,2 milliard de dollars

Catégorie de matières premières	Dépenses ($)	Pourcentage du total
Papier recyclé	2,100,000,000	45.7%
Fibre vierge	1,300,000,000	28.3%
Matériaux d'emballage spécialisés	1,200,000,000	26.0%

Coûts de fabrication et de production

Les coûts de fabrication et de production des emballages graphiques en 2023 ont totalisé 3,8 milliards de dollars, ventilés comme suit:

• Démontation de l'équipement: 620 millions de dollars
• Entretien des installations: 450 millions de dollars
• Coûts énergétiques: 380 millions de dollars
• Supplies de production: 350 millions de dollars

Investissements de recherche et développement

Les investissements en R&D pour la société en 2023 étaient de 185 millions de dollars, ce qui représente 2,3% des revenus totaux.

Condemnisation de la main-d'œuvre et de la main-d'œuvre

L'indemnisation totale de main-d'œuvre et de main-d'œuvre pour 2023 s'élevait à 1,2 milliard de dollars:

Catégorie des employés	Compensation ($)
Fabrication de travailleurs	680,000,000
Personnel administratif	290,000,000
Gestion	230,000,000

Dépenses de transport et de logistique

Les coûts de transport et de logistique pour 2023 étaient de 540 millions de dollars, notamment:

• Transport des camions: 320 millions de dollars
• Expédition ferroviaire: 140 millions de dollars
• Entreposage: 80 millions de dollars

Structure totale des coûts pour 2023: 9,7 milliards de dollars

Graphic Packaging Holding Company (GPK) - Modèle d'entreprise: Strots de revenus

Ventes de produits d'emballage

En 2023, Graphic Packaging Holding Company a déclaré des ventes nettes totales de 8,1 milliards de dollars. La répartition des ventes de produits d'emballage de l'entreprise comprend:

Catégorie de produits	Revenus ($ m)	Pourcentage
Emballage de carton	4,860	60%
Emballage des boissons	1,944	24%
Emballage des services alimentaires	1,296	16%

Services de conception d'emballages personnalisés

Les services de conception d'emballage personnalisés ont généré environ 245 millions de dollars de revenus supplémentaires pour GPK en 2023.

Solutions d'emballage durables

Les innovations d'emballage durables ont contribué 612 millions de dollars aux sources de revenus de l'entreprise, ce qui représente 7,6% du total des ventes.

Type d'emballage durable	Revenus ($ m)
Emballage recyclable	367
Emballage composable	245

Contrats des clients à long terme

Les contrats clients à long terme garantis par GPK en 2023 étaient évalués à:

• Valeur totale du contrat: 2,3 milliards de dollars
• Durée du contrat moyen: 5,2 ans
• Taux de renouvellement: 87%

Innovations d'emballage à valeur ajoutée

Innovations d'emballage à valeur ajoutée générée 428 millions de dollars en revenus, avec la distribution suivante:

Catégorie d'innovation	Revenus ($ m)
Technologies d'emballage intelligentes	214
Solutions de matériaux avancés	214

Graphic Packaging Holding Company (GPK) - Canvas Business Model: Value Propositions

You're looking at what Graphic Packaging Holding Company (GPK) offers its customers, the core reasons they choose this provider over others. It's all about making their customers' products look good, ship safely, and meet growing environmental demands.

Sustainable packaging is a massive draw. The company has made real progress here, reporting that they have replaced approximately 1 billion plastic packages with fiber-based alternatives as part of their sustainability push. Plus, as of the 2024 Impact Report, 97% of their packaging products sold are recyclable. This focus is key when you consider the market opportunity they are targeting across various segments is estimated at $15 billion.

The integrated supply chain is another big piece of the puzzle. Graphic Packaging Holding Company runs operations from the raw material stage right through to the finished product, which means they control quality and supply surety. This vertical setup is what allows them to position the new Waco, Texas recycled paperboard manufacturing facility, which produced its first commercially saleable rolls in October 2025, as 'the world's most efficient producer of recycled paperboard.'

Here's a quick look at how that integration and efficiency play out:

Key Operational Asset	Status/Target	Financial Impact/Metric
Waco, Texas Mill Startup	October 2025 (First Commercial Rolls)	Expected incremental EBITDA of $80 million in 2026 and $80 million in 2027.
Middletown, Ohio Mill	Closed in May 2025	Production shifted to Waco and existing facilities as part of network optimization.
Total Investment in CRB Production (3 Years)	Ongoing	Approximately $1 billion invested across projects like Kalamazoo and Waco.

The focus on innovation-driven growth is tangible. For the full year 2025, Graphic Packaging Holding Company is on track to achieve at least 2% innovation sales growth. In the second quarter of 2025 alone, innovation sales grew by $61 million. This builds on 2024, where innovation sales totaled $205 million. They are targeting addressable market opportunities totaling approximately $15 billion across segments like cups and containers ($4.0 billion) and paperboard canisters ($2.5 billion).

The cost-advantaged paperboard proposition is directly tied to those new mills. While the company faced input cost inflation for energy, chemicals, and logistics, the new, efficient mills are designed to counter this. The Waco facility, for example, is expected to be the highest quality producer outside of their Kalamazoo, Michigan facility, giving them a structural cost advantage over older assets. Capital expenditures for 2025 are estimated at $850 million, largely for Waco, but normalized CapEx is expected to settle around 5% of sales after 2025.

Finally, they offer more than just material; they provide solutions through custom design and machinery. The company designs, manufactures, and installs specialized packaging machines for their CPG customers. You see this in action with specific product developments, such as:

• EnviroClip™ Beam: A paperboard clip-style multi-pack carrier for PET bottles, targeting a $1.5 billion global market to replace plastic ring carriers.
• New bulk coffee pod box: Designed for club store customers, this innovation reduces dead space, allowing for 30% more units per retail pallet.

This combination of sustainable material, supply control, targeted innovation, and specialized equipment installation is what you're buying into with Graphic Packaging Holding Company.

Graphic Packaging Holding Company (GPK) - Canvas Business Model: Customer Relationships

You're looking at how Graphic Packaging Holding Company (GPK) locks in its value with the companies that buy its packaging. It's all about deep ties with major players in consumer goods and quick-service restaurants.

Strategic partnership: Deep, high-touch relationships with major CPG and QSR customers

Graphic Packaging Holding Company positions itself as the supplier of choice for many of the world's largest consumer staples companies and quick service restaurants (QSRs). The company emphasizes working closely with these customers as they refine their strategies. This high-touch approach is foundational, especially as customers increasingly embrace recycled paperboard as a more logical material choice. The company's investments, like the Waco, Texas recycled paperboard facility, are designed to enhance its standing with these key partners.

Dedicated innovation teams: Collaborative development of custom packaging solutions

The focus on innovation is a core part of the relationship, driving incremental sales. For the second quarter of 2025, the company delivered innovation sales growth of $61 million. This followed innovation sales of $44 million reported in the first quarter of 2025. Graphic Packaging Holding Company continues to target at least 2% of sales from innovation growth for the full year 2025. This pipeline remains robust, even with some customers scaling back near-term packaging innovation plans.

The growth from innovation is supported by the company's world-class innovation platform. Here's a look at the recent performance metrics tied to customer-driven growth:

• Innovation Sales Growth (Q2 2025): $61 million
• Innovation Sales Growth (Q1 2025): $44 million
• Full-Year 2025 Innovation Sales Target: At least 2% of sales

Account management: Focused on long-term contracts and volume commitments

Account management centers on supporting customer volume goals and protecting market share, which is a key focus based on conversations with customers in mid-2025. The actual packaging volumes have shown some fluctuation, reflecting the broader consumer environment. For instance, packaging volumes saw a modest increase of 1% year-over-year in the second quarter of 2025, but in the third quarter of 2025, packaging volumes were down 2% year-over-year. The Americas business saw a small volume decline in the first quarter of 2025. The company responded to input cost inflation by implementing a price increase intended to bring margins back to a more normal range.

The commitment structure underpinning these relationships involves significant forward-looking purchase agreements, primarily for fiber and chip processing. These commitments extend well beyond 2029, showing deep, multi-year alignment with suppliers, which supports their ability to service customers reliably. Here are the minimum purchase commitments under these contracts as of December 31, 2024:

Year	Minimum Purchase Commitment (In millions)
2025	$289
2026	$21
2027	$10
2028	$8
2029	$8
Thereafter	$16

Customer-specific pricing: Negotiated pricing models based on volume and product complexity

Pricing is negotiated, reflecting the volume and the complexity of the custom packaging solutions required. While specific pricing models aren't public, the financial results indicate a dynamic pricing environment. For example, the company experienced a $23 million decrease in price impact on Adjusted EBITDA in the second quarter of 2025. This was set against an uptick in input cost inflation during the first quarter of 2025, which prompted a price increase response. The overall strategy is to maintain a cost and quality advantage to secure and grow market position with customers.

The company's commitment to shareholder returns, including a new $1.5 billion share repurchase authorization approved in Q1 2025, signals management's confidence in the long-term cash generation from these customer relationships, which is expected to lead to substantial cash generation starting in 2026.

Graphic Packaging Holding Company (GPK) - Canvas Business Model: Channels

You're looking at how Graphic Packaging Holding Company gets its fiber-based consumer packaging solutions to the end-user, and it's a mix of direct engagement and broad network coverage. The scale of their operation is substantial, serving brands across the Americas, Europe, and Asia Pacific.

Direct sales force: Global teams managing relationships with large corporate customers.

The relationship management is handled by global teams, which is necessary given the company's scale. As of June 2025, Graphic Packaging Holding Company had approximately 23,000 employees, indicating a significant internal resource base supporting these direct sales and account management functions.

Global manufacturing network: Over 100 packaging locations worldwide.

Graphic Packaging Holding Company operates a global network of design and manufacturing facilities. The structure includes paperboard mills in the US, such as Kalamazoo, Michigan; Macon, Georgia; Prosperity, South Carolina; Texarkana, Texas; and West Monroe, Louisiana, with the Middletown, Ohio facility closing in May 2025. The Waco, Texas recycled paperboard manufacturing facility began producing its first commercially saleable rolls in October 2025.

The scope of this network is defined by the required structural element, which is over 100 packaging locations worldwide.

Broker arrangements: Use of third parties for certain paperboard sales and distribution.

The company sells products through its own sales offices but also utilizes broker arrangements with third parties for specific paperboard sales and distribution channels. Graphic Packaging International offers unbleached, bleached, and recycled paperboard to various paperboard packaging converters and brokers.

Specialized machinery installation: Direct delivery and servicing of packaging equipment.

Beyond the packaging itself, Graphic Packaging Holding Company directly engages in the delivery and servicing of the equipment that uses their products, as the company designs, manufactures, and installs specialized packaging machines.

Here's a quick look at the financial scale these channels supported as of the third quarter of 2025:

Metric	Q3 2025 Actual	Full Year 2025 Guidance Range
Net Sales	$2.19 billion	$8.4 billion to $8.6 billion
Adjusted EBITDA	$383 million	$1.40 billion to $1.45 billion
Adjusted EPS	$0.58	$1.80 to $2.00
Innovation Sales Growth (Q1 2025)	$44 million	Expected at least 2% growth for the full year 2025

The company's channel strategy supports its focus on innovation, which saw growth of $61 million in the second quarter of 2025. This is part of a broader strategy where 95% of sales are now derived from high-value consumer packaging after the divestiture of the Augusta, Georgia bleached paperboard manufacturing facility.

The geographic reach through these channels includes:

• The Americas
• Europe
• Asia Pacific

Finance: draft 13-week cash view by Friday.

Graphic Packaging Holding Company (GPK) - Canvas Business Model: Customer Segments

You're looking at the core buyers for Graphic Packaging Holding Company as of late 2025. The company's business model is built around serving large, established entities that require massive volumes of fiber-based packaging solutions.

Consumer Packaged Goods (CPG) companies represent a foundational segment. These are the major global brands you see across grocery aisles and superstores. Graphic Packaging Holding Company noted in Q3 2025 that while upper-income consumers are still spending, lower-income consumers are cutting back, causing some CPG customers to time their purchases to manage cash, which affects order flow predictability. The company serves CPG customers in food, beverage, household products, and health & beauty markets.

Quick-Service Restaurants (QSR) are a key group, with Graphic Packaging Holding Company being a major supplier of cups, lids, and food containers to them. The Foodservice segment, which includes QSRs, experienced weakness in the third quarter of 2025.

Foodservice providers, covering both institutional and commercial customers needing disposable packaging, are grouped with QSRs in terms of market performance pressure. The company's Americas Paperboard Packaging segment serves foodservice companies in the Americas.

Packaging converters are another distinct segment, purchasing raw materials like unbleached, bleached, and recycled paperboard from Graphic Packaging Holding Company to create their own final packaging products. The company's Paperboard Manufacturing segment feeds these needs, alongside its own packaging operations.

Here's a quick look at the financial context surrounding these customer groups based on the latest available figures from the third quarter of 2025:

Metric	Value (Q3 2025)	Contextual Relevance to Segments
Net Sales	$2,190 million	Total revenue generated from all customer segments for the quarter.
Packaging Sales YoY Change (Ex-FX)	Down approximately 2%	Reflects volume softness across CPG and Foodservice/QSR customers in the Americas.
Food Category Performance	Roughly flat overall	Indicates steady, albeit uneven, demand from Food CPG customers in Q3 2025.
Beverage Category Performance	Weaker performance	Suggests reduced demand from beverage CPG customers in Q3 2025.
Health and Beauty Performance	Continued strength	Highlights resilience in this CPG sub-segment.
Full Year 2025 Net Sales Guidance	$8.4 billion to $8.6 billion	The expected total revenue base from all segments for the full fiscal year.

The company's operational structure also reflects these markets, with the Americas Paperboard Packaging segment being the source of the majority of revenue, directly servicing the CPG and foodservice customers in that region.

You can see the diversification helps, but the overall consumer environment is stretching customers:

• CPG customers are timing purchases to manage cash flow.
• Foodservice segment experienced weakness in Q3 2025.
• The company is introducing recycled paperboard packaging to more categories, including household products.
• Innovation sales growth was $44 million in Q1 2025, showing new product adoption across segments.

Finance: draft 13-week cash view by Friday.

Graphic Packaging Holding Company (GPK) - Canvas Business Model: Cost Structure

You're looking at the major drains on Graphic Packaging Holding Company's cash flow as of late 2025. The cost structure is heavily weighted toward physical inputs and significant, ongoing capital investment to modernize and expand capacity, like the Waco facility.

Raw material costs represent a substantial, recurring expense. Graphic Packaging Holding Company's inventory of raw materials and components stood at $1,003 Mil as of the quarter ending September 2025. This figure reflects the ongoing need to secure fiber, pulp, and recovered paper necessary for its global manufacturing base.

Capital expenditures remain high as major projects conclude. Full-year 2025 capital spending is projected to be approximately $850 million. This level is elevated due to final design and construction costs at the Waco, Texas recycled paperboard facility. For context, Q2 2025 CapEx was reported at $228 million.

Manufacturing and labor costs are inherent to operating a global network. The company is managing a worldwide footprint of mills and converting plants, which brings fixed and variable operating costs. For instance, labor and benefits inflation contributed to a $26 million decrease in Adjusted EBITDA during the second quarter of 2025.

Debt servicing is a fixed commitment given the company's leverage. Total Debt, which includes long-term, short-term, and current portions, was reported at $5,941 million in the third quarter of 2025. This level of debt requires consistent interest payments, forming a significant, non-discretionary cost component.

Input cost inflation continues to pressure margins, though some of the expected impact has been realized. At the midpoint of guidance provided in the first quarter of 2025, Graphic Packaging Holding Company was facing an expected $80 million of input cost inflation for the full year. By the second quarter, the impact of input cost inflation on Adjusted EBITDA was noted at $10 million for that quarter alone.

Here's a quick look at some of the key financial metrics shaping the cost side of the equation for Graphic Packaging Holding Company in 2025:

Cost/Metric Category	Specific Financial Number (2025 Data)	Reporting Period/Context
Projected Full-Year Capital Expenditures	$850 million	Expected for Fiscal Year 2025
Total Debt	$5,941 million	As of Third Quarter 2025
Inventories (Raw Materials & Components)	$1,003 Mil	As of September 2025
Expected Full-Year Input Cost Inflation	$80 million	Midpoint expectation from Q1 2025 guidance
Labor and Benefits Inflation Impact	$26 million	Impact on Q2 2025 Adjusted EBITDA
Total Debt Per Share	$20.05	As of September 2025

The company's cost structure is also influenced by specific project overruns. For example, higher labor and final engineering/design costs related to permitting at the Waco facility prompted the increase in the 2025 CapEx guidance.

You can see the cost pressures reflected in the margin performance:

• Adjusted EBITDA Margin was 17.5% in Q3 2025.
• Adjusted EBITDA Margin was 15.3% in Q2 2025.
• Adjusted EBITDA Margin was 17.2% in Q1 2025.

Finance: draft 13-week cash view by Friday.

Graphic Packaging Holding Company (GPK) - Canvas Business Model: Revenue Streams

The core of Graphic Packaging Holding Company (GPK) revenue generation centers on the sale of paperboard packaging, which is the primary driver for their sales figures. This includes finished goods like folding cartons, cups, and various containers for consumer goods. For the nine months ended September 30, 2025, the company reported sales of $6,514 million. This performance sets the run-rate against the full-year expectation.

Looking ahead, Graphic Packaging Holding Company provided a full-year 2025 Net Sales guidance range of $8.4 billion to $8.6 billion. This guidance suggests the company anticipates revenue generation in the final quarter to complete the range. For context, the third quarter 2025 Net Sales were reported at $2,190 million.

Metric	Amount
Full-Year 2025 Net Sales Guidance (Range)	$8.4 billion to $8.6 billion
Nine Months Ended Sep 30, 2025 Sales	$6,514 million
Third Quarter 2025 Net Sales	$2,190 million

Beyond the finished packaging products, revenue also comes from the sale of paperboard on the open market, encompassing unbleached, bleached, and recycled board. The recent activation of the Waco, Texas recycled paperboard manufacturing facility in October 2025 is a strategic move intended to enhance efficiency in this area, positioning it as a key producer of recycled paperboard for future sales.

While a significant portion of revenue is product-based, Graphic Packaging Holding Company also generates income from machinery and service revenue, which involves the sales and maintenance of specialized packaging equipment used by customers. Specific financial figures for this segment were not detailed in the latest public reports, but it remains a component of the overall revenue structure.

The commitment to returning capital to shareholders is evident in the reported figures for shareholder returns. For the first nine months of 2025, Graphic Packaging Holding Company returned approximately $248 million to stockholders. This return was executed through two main channels, as detailed below:

• Sale of paperboard packaging: Primary revenue from folding cartons, cups, and containers.
• Full-year 2025 Net Sales guidance is $8.4 billion to $8.6 billion.
• Sale of paperboard: Open market sales of unbleached, bleached, and recycled board.
• Machinery and service revenue: Sales and maintenance of specialized packaging equipment.
• Shareholder returns: Returned approximately $248 million to stockholders in the first nine months of 2025.

Breaking down the shareholder returns for the first nine months of 2025 shows the split between dividends and buybacks. The company paid out $98 million in regular dividends year-to-date. Furthermore, share repurchases accounted for $150 million over the same period, which included repurchasing approximately 1.8 million shares for $39 million in the third quarter alone, resulting in a net share reduction of approximately 2.3% year-to-date.

Shareholder Return Component (9M 2025)	Amount
Total Returned to Stockholders	$248 million
Regular Dividends Paid	$98 million
Share Repurchases	$150 million