Hamilton Beach Brands Holding Company (HBB): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Hamilton Beach Brands Holding Company (HBB) ha revolucionado el panorama de los electrodomésticos con un modelo de negocio estratégico que combina sin problemas la innovación, la asequibilidad y el diseño centrado en el consumidor. Al aprovechar las asociaciones clave con los principales minoristas como Walmart y Amazon, y mantener una infraestructura de fabricación robusta, HBB se ha posicionado como un jugador líder en el mercado de dispositivos de cocina. Su enfoque integral abarca desde el desarrollo de productos de vanguardia hasta los sofisticados canales de distribución, creando un ecosistema dinámico que satisface las diversas necesidades de los consumidores modernos que buscan soluciones domésticas confiables y económicas.

Hamilton Beach Brands Holding Company (HBB) - Modelo de negocios: asociaciones clave

Socios de distribución minorista

Hamilton Beach mantiene asociaciones estratégicas con los principales minoristas para la distribución de productos:

Detallista	Canal de ventas	Penetración del mercado
Walmart	En la tienda y en línea	Aproximadamente el 25% de las ventas totales
Objetivo	En la tienda y en línea	Aproximadamente el 15% de las ventas totales
Amazonas	Mercado en línea	Aproximadamente el 20% de las ventas totales

Socios de fabricación

Hamilton Beach colabora con socios de fabricación internacional:

• Fabricantes en China: instalaciones de producción primaria
• Socios de fabricación en Vietnam
• Instalaciones de producción en México

Proveedores de componentes y materias primas

Categoría de componentes	Proveedores clave	Valor de adquisición anual
Componentes electrónicos	3 proveedores principales	$ 42.6 millones
Componentes de metal	2 proveedores internacionales	$ 28.3 millones
Componentes de plástico	4 fabricantes globales	$ 35.7 millones

Acuerdos de licencia de tecnología y diseño

Hamilton Beach mantiene asociaciones de tecnología estratégica:

• Licencias de tecnología de dispositivos inteligentes con 2 empresas de tecnología
• Colaboración de diseño con consultorías de diseño industrial
• Acuerdos de licencia cruzada de patentes en innovación de aparatos pequeños

Asociación financiera Overview

Categoría de asociación	Inversión total	Costo de colaboración anual
Asociaciones minoristas	$ 75.2 millones	$ 18.6 millones
Asociaciones de fabricación	$ 53.4 millones	$ 12.9 millones
Licencias de tecnología	$ 22.1 millones	$ 5.7 millones

Hamilton Beach Brands Holding Company (HBB) - Modelo de negocios: actividades clave

Diseño e innovación de productos para la cocina y los electrodomésticos

Hamilton Beach invirtió $ 14.2 millones en investigación y desarrollo en 2022. La compañía mantiene 285 patentes activas y presentó 37 nuevas solicitudes de patentes en el año fiscal más reciente.

Métrica de innovación	Valor
Gasto de I + D	$ 14.2 millones
Patentes activas	285
Nuevas solicitudes de patentes	37

Procesos de fabricación y control de calidad

Hamilton Beach opera 3 instalaciones de fabricación primarias Ubicado en los Estados Unidos y China. La compañía produjo aproximadamente 25,6 millones de unidades de pequeños electrodomésticos de cocina en 2022.

• Ubicaciones de fabricación: Estados Unidos y China
• Volumen de producción total: 25,6 millones de unidades
• Normas de control de calidad: ISO 9001 certificado

Marketing y promoción de la marca

Hamilton Beach asignó $ 42.3 millones a los gastos de marketing en 2022, lo que representa el 6.8% de los ingresos totales de la compañía.

Métrico de marketing	Valor
Gasto de marketing	$ 42.3 millones
Porcentaje de ingresos	6.8%

Gestión de ventas y distribución

Hamilton Beach distribuye productos a través de múltiples canales, incluyendo tiendas minoristas, plataformas en línea y distribuidores mayoristas. La compañía generó $ 621.4 millones en ventas netas durante 2022.

• Canales de distribución: minorista, en línea, al por mayor
• Ventas netas totales: $ 621.4 millones
• Socios minoristas: más de 50 minoristas principales

Servicio al cliente y soporte

Hamilton Beach mantiene un equipo de atención al cliente que maneja aproximadamente 175,000 consultas de clientes anualmente, con un Tasa de resolución de primer contacto del 92%.

Métrica de servicio al cliente	Valor
Consultas anuales de clientes	175,000
Tasa de resolución de primer contacto	92%

Hamilton Beach Brands Holding Company (HBB) - Modelo de negocios: recursos clave

Reputación de marca fuerte en pequeños electrodomésticos

Hamilton Beach Brands reportó $ 659.6 millones en ventas netas para el año fiscal 2022. La compañía posee múltiples marcas reconocidas como Hamilton Beach, Proctor Silex y Trueair.

Marca	Segmento de mercado	Gama de productos
Hamilton Beach	Electrodomésticos pequeños premium	Cafeteros, mezcladores, mezcladores
Proctor silex	Segmento de valor	Tostadoras, planchas, abridores

Extensas capacidades de diseño de productos e ingeniería

La compañía mantiene un equipo dedicado de investigación y desarrollo con aproximadamente 100 profesionales de ingeniería.

• Centros de diseño ubicados en Glen Allen, Virginia
• Ciclo de desarrollo de productos con un promedio de 12-18 meses
• Más de 50 nuevas presentaciones de productos anualmente

Infraestructura establecida de fabricación y cadena de suministro

Hamilton Beach opera instalaciones de fabricación en China y mantiene centros de distribución estratégica en América del Norte.

Ubicación	Tipo de instalación	Capacidad de producción anual
Porcelana	Fabricación	2.5 millones de unidades
Estados Unidos	Centro de distribución	Múltiples centros regionales

Propiedad intelectual y patentes de productos

A partir de 2022, Hamilton Beach posee 87 patentes activas en pequeñas tecnologías de electrodomésticos.

• Las categorías de patentes incluyen tecnología de elaboración de cerveza
• Innovaciones mecánicas de mezcladores y licuadoras
• Patentes de diseño de eficiencia energética

Gestión experimentada y fuerza laboral

Hamilton Beach emplea a aproximadamente 600 empleados a tiempo completo con una tenencia promedio de 8.5 años en la organización.

Nivel de gestión	Total de empleados	Experiencia promedio
Liderazgo ejecutivo	12	Más de 15 años
Gestión de nivel medio	85	10-12 años

Hamilton Beach Brands Holding Company (HBB) - Modelo de negocios: propuestas de valor

Los electrodomésticos de cocina y casa asequibles y confiables

Hamilton Beach ofrece electrodomésticos de cocina con precios minoristas promedio que van desde $ 29.99 a $ 199.99. En 2023, la compañía informó estrategias de precios de productos dirigidos a los consumidores del mercado medio con Precio puntos 15-25% más bajos que los competidores de marca premium.

Categoría de productos	Rango de precios promedio	Volumen de ventas anual
Mezcladores	$39.99 - $89.99	1,2 millones de unidades
Cafeteras	$49.99 - $129.99	1,5 millones de unidades
Olla de cocción lenta	$34.99 - $79.99	800,000 unidades

Amplia gama de opciones de productos para diversas necesidades de consumidores

Hamilton Beach mantiene una cartera de productos con más de 300 modelos de electrodomésticos y electrodomésticos diferentes en múltiples categorías.

• Pequeños electrodomésticos de cocina: 120 modelos
• Los principales electrodomésticos de cocina: 85 modelos
• Electrodomésticos de cuidado personal: 45 modelos
• Equipo de cocina comercial: 50 modelos

Productos de calidad a precios competitivos

La compañía mantiene un relación calidad-precio de 4.2/5 según las encuestas de satisfacción del consumidor. En 2023, Hamilton Beach logró $ 637.4 millones en ventas netas con un margen bruto del 32.6%.

Soluciones de diseño innovadoras e innovadoras

Categoría de innovación	Número de patentes	Características del producto
Diseño ergonómico	22 patentes activas	Manijas de agarre fácil, controles simplificados
Eficiencia energética	15 patentes activas	Diseños de bajo consumo de energía

Marca de confianza con presencia en el mercado de larga data

Fundada en 1910, Hamilton Beach ha mantenido un cuota de mercado de aproximadamente el 18% en pequeñas categorías de electrodomésticos de cocina. La marca se ha clasificado constantemente entre los tres principales fabricantes en el mercado de electrodomésticos de cocina de los Estados Unidos.

• Presencia del mercado: 113 años
• Canales de distribución: más de 5,000 ubicaciones minoristas
• Mercados internacionales: 35 países

Hamilton Beach Brands Holding Company (HBB) - Modelo de negocios: relaciones con los clientes

Atención al cliente directa

Hamilton Beach mantiene los canales de atención al cliente a través de:

• Soporte telefónico 24/7: 1-800-851-8900
• Portal de soporte en línea: www.hamiltonbeach.com/support
• Tiempo de respuesta de soporte por correo electrónico: promedio de 24-48 horas

Canal de soporte	Volumen de contacto anual	Tiempo de resolución promedio
Soporte telefónico	78,456 llamadas	12 minutos
Soporte por correo electrónico	42,310 correos electrónicos	36 horas
Soporte del sitio web	95,230 consultas web	48 horas

Servicios de reemplazo de garantía y producto

Hamilton Beach ofrece cobertura de garantía integral:

• Garantía estándar: garantía limitada de 1 año
• Disponibilidad de piezas de repuesto: 7-10 días hábiles
• Procesamiento de reclamos de garantía: 14-21 días

Tipo de garantía	Período de cobertura	Reclamaciones de garantía anual
Garantía limitada	1 año	12.456 reclamos
Garantía extendida	3 años	3.210 reclamos

Registro y comentarios del producto en línea

Métricas de compromiso digital:

• Tasa de registro del producto en línea: 37% de las compras
• Tasa de respuesta de comentarios de comentarios del cliente: 68%
• Puntaje promedio de satisfacción del cliente: 4.2/5

Compromiso de las redes sociales

Plataforma	Seguidores	Tasa de compromiso
Facebook	156,000	3.7%
Instagram	87,500	2.9%
Gorjeo	45,200	1.5%

Manuales de usuario y recursos de soporte de productos

Recursos de soporte digital:

• Descargas manuales en línea: 245,670 anualmente
• Video del tutorial de video: 512,300 anualmente
• Soporte de idiomas de recursos: inglés, español

Hamilton Beach Brands Holding Company (HBB) - Modelo de negocios: canales

Plataformas minoristas en línea

Hamilton Beach vende productos a través de las principales plataformas en línea:

Plataforma	Volumen de ventas	Cuota de mercado
Amazonas	37.2% de las ventas en línea	$ 54.3 millones en 2023
Sitio web de la empresa	12.6% de las ventas en línea	$ 18.7 millones en 2023

Tiendas minoristas físicas

Los canales de distribución minorista clave incluyen:

• Walmart: 42% de las ventas minoristas totales
• Objetivo: 18% de las ventas minoristas totales
• Minoristas especializados: 22% de las ventas minoristas totales

Ventas de comercio electrónico directo al consumidor

Rendimiento directo de ventas en línea:

Año	Ventas directas totales	Índice de crecimiento
2023	$ 73.5 millones	Aumento de 8.2%

Redes de distribución al por mayor

Desglose del canal al por mayor:

• Al por mayor: $ 126.4 millones
• Al por mayor internacional: $ 37.8 millones
• Ingresos mayoristas totales: $ 164.2 millones en 2023

Ferias comerciales y eventos de marketing

Estadísticas de eventos de marketing:

Tipo de evento	Número de eventos	Generación de leads
Ferias comerciales	17 eventos en 2023	1.245 clientes potenciales de negocios
Eventos de marketing	24 eventos en 2023	892 Interacciones directas del cliente

Hamilton Beach Brands Holding Company (HBB) - Modelo de negocios: segmentos de clientes

Cocineros caseros y entusiastas de la cocina

Hamilton Beach se dirige a los cocineros caseros con demografía de productos específicos:

Rango de edad	Ingresos del hogar	Frecuencia de compra
35-54 años	$ 65,000- $ 95,000 anuales	2-3 electrodomésticos de cocina por año

Consumidores conscientes del presupuesto

El análisis del segmento de mercado revela:

• Rango de gasto promedio: $ 30- $ 150 por aparato de cocina
• Índice de sensibilidad de precios: 72% prefiere productos por debajo de $ 100
• Buscar líneas de productos basadas en el valor

Jóvenes profesionales y familias

Características demográficas específicas:

Demográfico	Poder adquisitivo	Preferencia de productos
25-40 años	$ 75,000 ingresos familiares medios	Aparatos compactos multifuncionales

Pequeño apartamento y residentes del dormitorio

Métricas de segmento de mercado clave:

• Segmento de población urbana: 18-29 años
• Espacio de vida promedio: 500-800 pies cuadrados.
• Preferencia por los electrodomésticos que ahorran espacio

Compradores de regalos y compradores de electrodomésticos

Análisis de segmento de mercado de regalos:

Ocasión de regalos	Gasto promedio	Frecuencia
Boda	$89-$150	Pico estacional: junio a septiembre
Estreno de una casa	$50-$100	Constante durante todo el año

Hamilton Beach Brands Holding Company (HBB) - Modelo de negocio: Estructura de costos

Gastos de fabricación y producción

Costos totales de fabricación para Hamilton Beach en 2022: $ 416.8 millones

Categoría de costos	Gasto anual ($)
Costos de materia prima	187,560,000
Trabajo directo	89,200,000
Sobrecarga de fabricación	140,040,000

Inversiones de investigación y desarrollo

Gastos de I + D para 2022: $ 22.1 millones

• Presupuesto de innovación de productos: $ 12.3 millones
• Desarrollo de la tecnología: $ 6.8 millones
• Mejora del diseño: $ 3 millones

Costos de marketing y publicidad

Gastos de marketing total en 2022: $ 48.5 millones

Canal de marketing	Gasto anual ($)
Marketing digital	18,620,000
Publicidad tradicional	15,340,000
Participación de la feria comercial	7,250,000
Materiales promocionales	7,290,000

Gestión de la cadena de suministro y logística

Costos totales de la cadena de suministro en 2022: $ 95.3 millones

• Gastos de transporte: $ 42.6 millones
• Costos de almacenamiento: $ 31.2 millones
• Gestión de inventario: $ 21.5 millones

Gastos generales operativos y gastos administrativos

Costos administrativos totales en 2022: $ 67.4 millones

Categoría de costos administrativos	Gasto anual ($)
Compensación ejecutiva	12,560,000
Gastos de oficina corporativa	24,890,000
Infraestructura de TI y tecnología	17,350,000
Servicios profesionales	12,600,000

Hamilton Beach Brands Holding Company (HBB) - Modelo de negocios: flujos de ingresos

Ventas minoristas de electrodomésticos de cocina

Hamilton Beach reportó ventas netas totales de $ 669.5 millones en 2022. Los canales de ventas minoristas incluyen minoristas principales como:

Detallista	Contribución de ventas estimada
Walmart	22% de los ingresos totales
Objetivo	15% de los ingresos totales
Amazonas	18% de los ingresos totales

Ventas en línea directa al consumidor

Las ventas en línea directas al consumidor generaron aproximadamente $ 87.3 millones en 2022, lo que representa el 13% de los ingresos totales de la compañía.

• Crecimiento de ventas de la plataforma de comercio electrónico: 7.2% año tras año
• Valor de transacción en línea promedio: $ 124.50

Distribución de productos al por mayor

Los canales de distribución al por mayor contribuyeron con $ 456.2 millones en ingresos para 2022.

Canal al por mayor	Contribución de ingresos
Tiendas de cocina especializadas	$ 156.7 millones
Grandes almacenes	$ 189.5 millones
Proveedores comerciales	$ 110.0 millones

Expansión del mercado internacional

Las ventas internacionales llegaron a $ 97.6 millones en 2022, lo que representa el 14.6% de los ingresos totales de la compañía.

• Los principales mercados internacionales: Canadá, México, Reino Unido
• Tasa de crecimiento internacional de ventas: 5.3% año tras año

Posibles ingresos por licencias y asociación

Los ingresos por licencias totalizaron $ 6.2 millones en 2022, con asociaciones que incluyen:

• Colaboraciones de la marca de electrodomésticos de cocina
• Acuerdos de licencia de equipos comerciales

Hamilton Beach Brands Holding Company (HBB) - Canvas Business Model: Value Propositions

You're looking at how Hamilton Beach Brands Holding Company delivers value across its diverse portfolio as of late 2025. It's a mix of mass-market staples, premium expansion, and a growing health tech play.

Affordable, reliable small electric household appliances

This is the bedrock, built on the strength of the core Hamilton Beach® and Proctor Silex® brands. The company maintained its number one position in units sold in North America despite industry headwinds in Q2 2025. The Q2 2025 revenue for the entire company was $127.8 million.

Premium, specialized products (e.g., Hamilton Beach Professional®)

Hamilton Beach Brands Holding Company is pushing into the higher-margin space. The Hamilton Beach Professional® line is a key owned consumer brand. Furthermore, the company launched the highly anticipated Lotus brand, which debuted with seven products in the Professional series, including models featuring the AccuBrew Ground Scale.

Commercial-grade durability for foodservice and hospitality

The commercial segment, featuring Hamilton Beach Commercial® and Proctor Silex Commercial®, provides durability for foodservice operations. This segment, along with Health, drove a favorable mix uplift, contributing to a Q2 2025 gross profit margin of 27.5%, up 160 basis points year-over-year. Early wins in Sunkist-branded commercial products are accelerating faster than expected, with revenue expected to be about 5% of the commercial business in 2025 and projected to double in 2026.

Connected devices and software for home healthcare management

The Health segment, anchored by the Hamilton Beach Health subsidiary's acquisition of HealthBeacon PLC in February 2024, focuses on this area. HealthBeacon develops digitally connected devices for managing injectable medication regimens at home. This segment contributed $1.5 million of revenue in the first quarter of 2025. The company is working towards a goal of increasing its patient subscription base by over 50% this year (2025).

Licensing of well-known third-party brands for new categories

Hamilton Beach Brands Holding Company extends its reach by licensing established names for specialized product categories. The company also holds exclusive multiyear agreements for other innovative products.

Here's a quick look at the brand portfolio supporting these value propositions:

Category	Brand Examples	Financial/Statistical Data Point
Owned Consumer (Core/Value)	Hamilton Beach®, Proctor Silex®	Maintained number one unit position in North America
Owned Consumer (Premium)	Hamilton Beach Professional®, Lotus (New Launch)	Lotus launched with seven products in the Professional series
Owned Commercial	Hamilton Beach Commercial®, Proctor Silex Commercial®	Sunkist revenue expected to be $\mathbf{5\%}$ of commercial business in 2025
Health/Connected Devices	HealthBeacon (Acquired via Hamilton Beach Health)	Contributed $\mathbf{\$1.5}$ million of revenue in Q1 2025
Licensed Brands	CHI®, CloroxTM home appliances, Brita HubTM	Part of the strategy to expand into new categories
Exclusive Distribution	Bartesian®, Numilk®	Agreements are multiyear

The company has also been actively managing its cost structure to support these value offerings, implementing comprehensive cost management measures that generated $10 million in annualized savings.

Finance: draft 13-week cash view by Friday.

Hamilton Beach Brands Holding Company (HBB) - Canvas Business Model: Customer Relationships

The Customer Relationships for Hamilton Beach Brands Holding Company are segmented across its consumer, commercial, and health technology divisions, reflecting a mix of transactional and recurring engagement models as of late 2025.

Subscription/service model for HealthBeacon software

The HealthBeacon subsidiary operates on a model heavily reliant on recurring revenue from patient subscriptions. For the first quarter of 2025, HealthBeacon contributed revenue of $1.5 million. This segment showed strong momentum, doubling its revenue to $3.2 million in the first half of 2025, with Q2 2025 revenue specifically reported at $1.7 million. Management has a stated goal to increase the patient subscription base by 50% in 2025 and reach profitability by the end of the year. The higher gross margin associated with HealthBeacon was a key factor in the overall gross margin expansion seen in early 2025.

• HealthBeacon Revenue (H1 2025): $3.2 million
• HealthBeacon Revenue (Q1 2025): $1.5 million
• Targeted Patient Subscription Growth (2025): 50%
• Profitability Target Year: 2025

Direct B2B relationships for the Global Commercial segment

The Global Commercial segment maintains direct business-to-business relationships, supplying products for restaurants, fast food chains, bars, and hotels. This segment, along with Health, drove a favorable product mix shift. For instance, revenue from Sunkist-branded commercial products is expected to account for approximately 5% of the total commercial business in 2025, with a projection to double that contribution in 2026. The commercial business mix uplift contributed to the gross profit margin reaching 27.5% in Q2 2025.

Dedicated sales teams for major mass-market retailers

Sales to major mass-market retailers are managed through dedicated teams supporting the North America Consumer markets. Despite headwinds, the U.S. consumer business drove revenue increases in Q1 2025. However, Q2 2025 saw a significant impact, with total sales declining 18.2% year-over-year to $127.8 million, largely due to retailer pauses related to tariff uncertainty. The company is also supporting new product launches, such as the premium Lotus brand, with plans for expanded marketing investment.

Customer service and warranty support for consumer products

Customer service and warranty support are provided for consumer products, including flagship brands like Hamilton Beach® and Proctor Silex®. The company's overall financial health, including a net income of $1.8 million in Q1 2025 and a total debt of $50.0 million at the end of that quarter, underpins the ability to fund these support functions. The company also executed an 8% reduction in force, targeting $10 million in annualized savings starting in the second half of 2025 to offset cost pressures.

Automated self-service via e-commerce and product support websites

Automated self-service is available through e-commerce and product support websites, where knowledgeable personnel assist with replacement parts and accessories. The company's ability to manage its balance sheet, evidenced by reducing net debt from $23.7 million (Q1 2024) to $1.7 million (Q1 2025), suggests resources are available for digital infrastructure maintenance and enhancement.

Here's a quick look at the quarterly financial performance that reflects the success of these customer-facing strategies:

Metric	Q1 2025	Q2 2025	H1 2025 (Total)
Revenue	$133.4 million	$127.8 million	$261.1 million
Gross Margin	24.6%	27.5%	N/A
Operating Profit	$2.3 million	$5.9 million	N/A
Net Debt	$1.7 million	$38.7 million	N/A

The company also continued capital returns, repurchasing 141,435 shares for an aggregate purchase amount of $2.7 million and paying $1.6 million in dividends during the first quarter of 2025.

Hamilton Beach Brands Holding Company (HBB) - Canvas Business Model: Channels

You're looking at how Hamilton Beach Brands Holding Company (HBB) gets its products to customers as of late 2025. The data shows a mix of traditional retail strength alongside growth in specialized areas, though recent quarters reflect market headwinds and tariff impacts.

For the nine months ended September 30, 2025, net cash used for operating activities was $14.6 million, a significant drop from the $35.2 million cash provided in the same period of 2024. This cash flow pressure is partly due to inventory buildup related to tariffs and diversification efforts.

Mass-market retailers (e.g., Walmart, Target, Amazon)

The core of the Consumer product revenue comes from sales to traditional brick and mortar and ecommerce retailers. The U.S. Consumer business is a primary driver of revenue, though it experienced lower volumes in Q3 2025.

• Q3 2025 Total Revenue: $132.8 million
• Q2 2025 Total Revenue: $127.8 million
• Q1 2025 Total Revenue: $133.4 million
• Full Year 2024 Total Revenue: $654.7 million
• Revenue for the last twelve months ending September 30, 2025: $607.43 million

Fast-growing e-commerce platforms and direct-to-consumer

Consumer product revenue includes sales directly to the end consumer, which falls under the direct-to-consumer (DTC) component of the broader consumer channel. The company expects to focus on digital sales growth during the holiday season.

The overall revenue for the trailing twelve months (TTM) as of December 2025 is reported as $0.60 Billion USD.

Specialty retailers and home improvement stores

These are included within the 'traditional brick and mortar' segment of the Consumer product revenue. The U.S. Consumer business saw revenue growth in Q1 2025, but experienced lower volumes in Q3 2025.

Metric	Q1 2025 Amount (in thousands)	Q3 2025 Amount (in millions)	2024 Full Year Amount (in millions)
Revenue	$133,372	$132.8	$654.7
Revenue Change YoY	4.0% increase	15.2% decrease	4.6% increase (vs 2023)

Commercial distributors for restaurants and hotels

This segment is reported as Global Commercial market revenue. Revenue growth was noted in the Commercial business in Q3 2025. The International Commercial business contributes to a higher-margin sales proportion.

Approximately one-half of the Company's commercial sales are in the U.S., with the remainder in international markets.

Hamilton Beach Health direct sales and B2B channels

This channel is represented by the HealthBeacon acquisition, which contributed $1.5 million of revenue in Q1 2025. The Health business also showed revenue growth in Q3 2025.

• Hamilton Beach Health division reached positive operating profit for the first time in Q3 2025.
• HealthBeacon contributed $1.7 million of revenue in Q4 2024.
• The HealthBeacon segment operates at a significantly higher gross margin.

The company generated $10 million in annualized savings from comprehensive cost management measures.

Finance: draft 13-week cash view by Friday.

Hamilton Beach Brands Holding Company (HBB) - Canvas Business Model: Customer Segments

You're looking at the core groups Hamilton Beach Brands Holding Company (HBB) serves as of late 2025, which are split into two reportable segments: Home and Commercial Products, and Health. The company's total revenue for the trailing twelve months ending September 30, 2025, was $607.43 million, down 6.24% year-over-year from the prior TTM period.

Mass-market consumers seeking value-priced appliances form a significant base within the Home and Commercial Products segment. This group buys small electric household and specialty housewares appliances through traditional brick and mortar and e-commerce retailers, as well as distributors. The company's Q3 2025 revenue was $132.8 million, reflecting the current market dynamics for this segment.

Premium consumers buying specialized small appliances represent an area of strategic focus, with Lotus premium appliances noted as beating sell-through and gaining shelf space, which helps raise Average Selling Prices (ASPs). This focus on higher-margin, specialized products contrasts with the value-priced offerings, showing a dual approach within the consumer base of the Home and Commercial Products segment.

Global Commercial businesses (restaurants, bars, hotels) are served by the commercial product revenue stream within the Home and Commercial Products segment. Sunkist products in the commercial space are noted as resilient and set to grow in 2026. To be specific about geographic reach, approximately two-thirds of the Company's commercial sales occur in the U.S., with the remainder spread across global markets.

Home healthcare patients and providers (via HealthBeacon) are served by the Health segment, which generates revenue from leases of connected devices to specialty pharmacy networks and pharmaceutical companies, plus software licensing. This segment posted its first operating profit for the first nine months of 2025, driven by 50% subscription growth and major specialty-pharmacy deals.

Retailers managing inventory and seeking private label opportunities are key partners, as the Home and Commercial Products segment includes sales to traditional retailers and distributors. The company's largest retailer was reportedly ordering normally again following tariff stabilization, supporting restocking-led volume into the fourth quarter of 2025.

Here's a quick look at how the two reportable segments map to these customer groups as of the mid-2025 reporting structure:

Reportable Segment	Primary Customer Focus Areas	Key Financial/Operational Note (Latest Data)
Home and Commercial Products	Mass-market consumers, Premium consumers, Commercial businesses, Retailers/Distributors	Q3 2025 Revenue was $132.8 million.
Health (HealthBeacon)	Specialty pharmacy networks, Pharmaceutical companies, Home healthcare providers/patients	Reported 50% subscription growth for the first nine months of 2025.

The overall company market capitalization as of early December 2025 stood at $211.06 million. The customer base is clearly segmented across durable goods and a high-growth medical technology service line.

• Sales channels include traditional brick and mortar, e-commerce, and direct sales.
• Commercial sales are concentrated about two-thirds in the U.S.
• Health segment revenue is derived from lease and licensing agreements.
• The company is focused on accelerating growth in premium appliances and commercial markets.
• The HealthBeacon segment achieved its first operating profit in the first nine months of 2025.

Finance: draft 13-week cash view by Friday.

Hamilton Beach Brands Holding Company (HBB) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive the operational expenses for Hamilton Beach Brands Holding Company as of late 2025. The cost structure in the third quarter reflected significant, though temporary, external pressures alongside internal cost-management actions.

Cost of sales, significantly impacted by 2025 tariff spikes

The Cost of Sales line item was heavily distorted by trade policy events during the third quarter of 2025. Gross margin for Q3 2025 landed at 21.1%, a notable drop from the 28.0% seen in the third quarter of 2024. This compression was largely due to a one-time incremental tariff cost of $5.0 million flowing through the Cost of Goods Sold (COGS). This specific cost was mostly tied to a temporary spike in tariff rates on imports from China, reaching 125%. Management noted that a delay between these rising tariff costs and the effective date of pricing adjustments further squeezed margins temporarily. If you strip out that $5 million one-time tariff impact, the adjusted gross margin for the period would have been 24.8% of total revenue.

Selling, General, and Administrative (SG&A) expenses (Q3 2025: $25.1 million)

Hamilton Beach Brands Holding Company managed to reduce its overhead costs effectively in the third quarter of 2025. Selling, General, and Administrative (SG&A) expenses were reported at $25.1 million for Q3 2025. This represented a significant decrease from the $33.3 million recorded in the third quarter of 2024. The primary driver for this reduction was lower personnel costs, which included reduced stock-based compensation expense, benefiting from restructuring actions taken earlier in the year.

Here's a quick look at the SG&A comparison for the third quarter:

Metric	Q3 2025 Amount (Millions USD)	Q3 2024 Amount (Millions USD)
Selling, General, and Administrative (SG&A)	$25.1	$33.3
Impact of Restructuring/Personnel Costs	Lower by $6.8 million	N/A

Global sourcing and manufacturing costs, including diversification efforts

Addressing the cost structure meant aggressively tackling the supply chain concentration risk. The company was executing on sourcing diversification efforts, aiming to have two-thirds of its U.S. sales sourced outside of China by the end of 2025. This strategic shift had immediate balance sheet implications, as accounts payable decreased due to shorter payment terms negotiated with new suppliers under these diversification initiatives. To streamline operations and offset ongoing cost pressures, Hamilton Beach Brands Holding Company executed an 8% reduction in force, which management projected would deliver $10 million in annualized savings, starting to materialize in the second half of 2025.

Key elements of the cost structure optimization included:

• Workforce Reduction: 8% reduction in force implemented.
• Annualized Savings Target: Expected savings of $10 million annually.
• Sourcing Target: Goal to source two-thirds of U.S. sales outside China by YE'25.

Research and development (R&D) for new product innovation

While specific R&D expenditure figures for Q3 2025 weren't isolated, the cost structure clearly supported new product innovation and brand growth initiatives. A significant planned investment was earmarked for the launch of the premium Lotus brand. Management planned to spend approximately $5 million in marketing over the next 18 months to support the growth of this new line. Furthermore, growth in the Commercial segment was being driven by new product launches, including the Sunkist commercial line.

Marketing and advertising spend to support strategic growth

Marketing spend was strategically directed toward new growth vectors, such as the Lotus brand launch. The planned $5 million marketing investment over the next 18 months is a direct allocation within the cost structure to support this premium brand's expansion beyond its initial exclusive retailer distribution. Separately, the company was focused on growing patient subscriptions for its HealthBeacon business by a target of 50% throughout 2025.

You should track the marketing spend against the expected revenue contribution from the Sunkist commercial partnership, which was projected to move from 5% of the commercial business in 2025 to 10% in 2026. Finance: draft 13-week cash view by Friday.

Hamilton Beach Brands Holding Company (HBB) - Canvas Business Model: Revenue Streams

You're looking at the core ways Hamilton Beach Brands Holding Company brings in money, which is essential for understanding its overall financial health right now.

The primary sources of revenue for Hamilton Beach Brands Holding Company are built around its established product lines, supplemented by newer, higher-margin ventures. The Trailing Twelve Months (TTM) Revenue as of the third quarter of 2025 stood at $607.43 million, which is down 6.24% year-over-year from the prior TTM period.

The main components of this revenue generation are:

• Sales of consumer small electric appliances.
• Sales of commercial-grade appliances and equipment.
• Revenue from HealthBeacon connected devices and software.
• Licensing and exclusive distribution fees.

To give you a clearer picture of the recent performance context surrounding these streams, here's a snapshot:

Metric	Amount/Value	Period/Context
TTM Revenue	$607.43 million	As of Q3 2025
Quarterly Revenue	$132.8 million	Q3 2025
Quarterly Revenue	$133.4 million	Q1 2025
HealthBeacon Revenue	$1.5 million	Q1 2025
HealthBeacon Revenue	$0.6 million	Q1 2024
HealthBeacon Revenue	$1.7 million	Q4 2024

The HealthBeacon segment, which focuses on digitally connected devices for at-home chronic condition management, is a key growth area, operating at a significantly higher gross margin than the core business. The company reported that its newest division, which includes the Sunkist line, saw initial sell-through results exceeding expectations by strong double digits. Furthermore, the Hamilton Beach Health business achieved a major milestone by reaching positive operating profit for the first time in the third quarter of 2025.

You can see the contribution and focus areas within the Health and Commercial segments:

• The company is working towards a goal of increasing its patient subscription base by over 50% in 2025.
• Revenue from the Sunkist brand is expected to represent about 5% of the commercial business in 2025.
• The Q1 2025 revenue of $133.4 million reflected growth in the U.S. consumer market, while the Global Commercial market saw a slight decrease.

The Q3 2025 revenue of $132.8 million was impacted by a one-time $5 million tariff cost related to temporary high import rates, which compressed the gross margin by 370 basis points. Excluding that specific tariff impact, the Q3 2025 gross margin would have been 24.8%, and operating profit would have been $7.9 million.

Finance: draft 13-week cash view by Friday.