Holding Holding Company (HBB): modelo de negócios [Jan-2025 Atualizado]

A Hamilton Beach Brands Holding Company (HBB) revolucionou o cenário de eletrodomésticos com um modelo de negócios estratégico que combina perfeitamente inovação, acessibilidade e design centrado no consumidor. Ao alavancar as principais parcerias com grandes varejistas como Walmart e Amazon e manter uma infraestrutura de fabricação robusta, a HBB se posicionou como um participante líder no mercado de eletrodomésticos. Sua abordagem abrangente abrange do desenvolvimento de produtos de ponta a canais sofisticados de distribuição, criando um ecossistema dinâmico que atenda às diversas necessidades dos consumidores modernos que buscam soluções domésticas confiáveis ​​e econômicas.

Holding Holding Company (HBB) de Hamilton Beach - Modelo de Negócios: Principais Parcerias

Parceiros de distribuição de varejo

Hamilton Beach mantém parcerias estratégicas com os principais varejistas para distribuição de produtos:

Varejista	Canal de vendas	Penetração de mercado
Walmart	Na loja e online	Aproximadamente 25% do total de vendas
Alvo	Na loja e online	Aproximadamente 15% do total de vendas
Amazon	Mercado on -line	Aproximadamente 20% do total de vendas

Parceiros de fabricação

Hamilton Beach colabora com os parceiros de fabricação internacionais:

• Fabricantes na China: instalações de produção primárias
• Parceiros de manufatura no Vietnã
• Instalações de produção no México

Fornecedores de componentes e matérias -primas

Categoria de componente	Principais fornecedores	Valor anual de compras
Componentes eletrônicos	3 fornecedores primários	US $ 42,6 milhões
Componentes de metal	2 fornecedores internacionais	US $ 28,3 milhões
Componentes plásticos	4 fabricantes globais	US $ 35,7 milhões

Acordos de licenciamento de tecnologia e design

Hamilton Beach mantém parcerias estratégicas de tecnologia:

• Licenciamento de tecnologia de eletrodomésticos inteligentes com 2 empresas de tecnologia
• Colaboração de design com consultorias de design industrial
• Acordos de licenciamento cruzado de patentes em inovação em pequenos eletrodomésticos

Parceria financeira Overview

Categoria de parceria	Investimento total	Custo anual de colaboração
Parcerias de varejo	US $ 75,2 milhões	US $ 18,6 milhões
Parcerias de fabricação	US $ 53,4 milhões	US $ 12,9 milhões
Licenciamento de tecnologia	US $ 22,1 milhões	US $ 5,7 milhões

Holding Holding Company (HBB) - Modelo de Negócios: Atividades -chave

Design de produto e inovação para cozinha e eletrodomésticos

Hamilton Beach investiu US $ 14,2 milhões em pesquisa e desenvolvimento em 2022. A Companhia mantém 285 patentes ativas e apresentou 37 novos pedidos de patente no ano fiscal mais recente.

Métrica de inovação	Valor
Despesas de P&D	US $ 14,2 milhões
Patentes ativas	285
Novos pedidos de patente	37

Processos de controle de fabricação e qualidade

Hamilton Beach opera 3 instalações de fabricação primárias Localizado nos Estados Unidos e na China. A empresa produziu aproximadamente 25,6 milhões de unidades de pequenos utensílios de cozinha em 2022.

• Locais de fabricação: EUA e China
• Volume total de produção: 25,6 milhões de unidades
• Padrões de controle de qualidade: certificado ISO 9001

Marketing e promoção de marca

Hamilton Beach alocou US $ 42,3 milhões às despesas de marketing em 2022, representando 6,8% da receita total da empresa.

Métrica de marketing	Valor
Gasto de marketing	US $ 42,3 milhões
Porcentagem de receita	6.8%

Gerenciamento de vendas e distribuição

Hamilton Beach distribui produtos através de Vários canais, incluindo lojas de varejo, plataformas on -line e distribuidores de atacado. A empresa gerou US $ 621,4 milhões em vendas líquidas durante 2022.

• Canais de distribuição: varejo, online, atacado
• Vendas líquidas totais: US $ 621,4 milhões
• Parceiros de varejo: mais de 50 grandes varejistas

Atendimento ao cliente e suporte

Hamilton Beach mantém uma equipe de suporte ao cliente lidando com aproximadamente 175.000 consultas de clientes anualmente, com um 92% Taxa de resolução de primeiro contato.

Métrica de atendimento ao cliente	Valor
Consultas anuais do cliente	175,000
Taxa de resolução do primeiro contato	92%

Holding Holding Company (HBB) - Modelo de Negócios: Recursos Principais

Forte reputação da marca em pequenos eletrodomésticos

A Hamilton Beach Brands reportou US $ 659,6 milhões em vendas líquidas para o ano fiscal de 2022. A empresa possui várias marcas reconhecidas, incluindo Hamilton Beach, Proctor Silex e Trueair.

Marca	Segmento de mercado	Gama de produtos
Hamilton Beach	Pequenos aparelhos premium	Cafeteiras, liquidificadores, misturadores
Proctor Silex	Segmento de valor	Torradeiras, ferros, abridores de latas

Extensos recursos de design e engenharia de produtos

A empresa mantém uma equipe de pesquisa e desenvolvimento dedicada com aproximadamente 100 profissionais de engenharia.

• Centros de design localizados em Glen Allen, Virginia
• Ciclo de desenvolvimento de produtos com média de 12 a 18 meses
• Mais de 50 introduções de novos produtos anualmente

Infraestrutura de fabricação e cadeia de suprimentos estabelecida

A Hamilton Beach opera instalações de fabricação na China e mantém centros de distribuição estratégica na América do Norte.

Localização	Tipo de instalação	Capacidade de produção anual
China	Fabricação	2,5 milhões de unidades
Estados Unidos	Centro de distribuição	Vários centros regionais

Propriedade intelectual e patentes do produto

A partir de 2022, Hamilton Beach possui 87 patentes ativas em pequenas tecnologias de eletrodomésticos.

• As categorias de patentes incluem tecnologia de cerveja
• Mistor e inovações mecânicas do liquidificador
• Patentes de design de eficiência energética

Gerenciamento experiente e força de trabalho

A Hamilton Beach emprega aproximadamente 600 funcionários em período integral, com um mandato médio de 8,5 anos na organização.

Nível de gerenciamento	Total de funcionários	Experiência média
Liderança executiva	12	Mais de 15 anos
Gerenciamento de nível médio	85	10-12 anos

Holding Holding Company (HBB) - Modelo de Negócios: Proposições de Valor

Cozinha e eletrodomésticos acessíveis e confiáveis

A Hamilton Beach oferece eletrodomésticos com preços médios de varejo que variam de US $ 29,99 a US $ 199,99. Em 2023, a empresa relatou estratégias de preços de produto direcionadas aos consumidores de médio porte com Preços 15-25% inferiores aos concorrentes da marca premium.

Categoria de produto	Faixa de preço médio	Volume anual de vendas
Liquidificadores	$39.99 - $89.99	1,2 milhão de unidades
Cafeteiras	$49.99 - $129.99	1,5 milhão de unidades
Fogões lentos	$34.99 - $79.99	800.000 unidades

Ampla gama de opções de produtos para diversas necessidades do consumidor

Hamilton Beach mantém um portfólio de produtos com mais de 300 modelos diferentes de cozinha e eletrodomésticos em várias categorias.

• Aparelhos de cozinha pequenos: 120 modelos
• Principais eletrodomésticos: 85 modelos
• Aparelhos de cuidados pessoais: 45 modelos
• Equipamento de cozinha comercial: 50 modelos

Produtos de qualidade em preços competitivos

A empresa mantém um proporção de qualidade/preço de 4,2/5 de acordo com pesquisas de satisfação do consumidor. Em 2023, Hamilton Beach alcançou US $ 637,4 milhões em vendas líquidas com uma margem bruta de 32,6%.

Soluções de design inovadoras e amigáveis ​​e inovadoras

Categoria de inovação	Número de patentes	Recursos do produto
Design ergonômico	22 patentes ativas	Alças de berro fácil, controles simplificados
Eficiência energética	15 patentes ativas	Projetos de baixo consumo de energia

Marca confiável com presença de mercado de longa data

Fundada em 1910, Hamilton Beach manteve um participação de mercado de aproximadamente 18% em pequenas categorias de aparelhos de cozinha. A marca ficou constantemente classificada nos três principais fabricantes no mercado de eletrodomésticos de cozinha dos Estados Unidos.

• Presença de mercado: 113 anos
• Canais de distribuição: mais de 5.000 locais de varejo
• Mercados internacionais: 35 países

Holding Holding Company (HBB) - Modelo de Negócios: Relacionamentos do Cliente

Suporte direto ao cliente

Hamilton Beach mantém os canais de suporte ao cliente por meio de:

• Suporte a telefone 24/7: 1-800-851-8900
• Portal de suporte on -line: www.hamiltonbeach.com/support
• Tempo de resposta de suporte por e-mail: média 24-48 horas

Canal de suporte	Volume de contato anual	Tempo médio de resolução
Suporte telefônico	78.456 ligações	12 minutos
Suporte por e -mail	42.310 e -mails	36 horas
Suporte ao site	95.230 consultas da web	48 horas

Serviços de garantia e substituição de produtos

Hamilton Beach oferece cobertura abrangente de garantia:

• Garantia padrão: garantia limitada de 1 ano
• Disponibilidade de peças de reposição: 7-10 dias úteis
• Processamento de reivindicação de garantia: 14-21 dias

Tipo de garantia	Período de cobertura	Reivindicações anuais de garantia
Garantia limitada	1 ano	12.456 reivindicações
Garantia estendida	3 anos	3.210 reclamações

Registro de produtos on -line e feedback

Métricas de engajamento digital:

• Taxa de registro de produtos on -line: 37% das compras
• Taxa de resposta de feedback do cliente: 68%
• Pontuação média de satisfação do cliente: 4,2/5

Engajamento da mídia social

Plataforma	Seguidores	Taxa de engajamento
Facebook	156,000	3.7%
Instagram	87,500	2.9%
Twitter	45,200	1.5%

Manuais de usuário e recursos de suporte ao produto

Recursos de suporte digital:

• Downloads manuais online: 245.670 anualmente
• Visualizações de vídeo tutorial: 512.300 anualmente
• Apoiar Idiomas de Recursos: Inglês, Espanhol

Holding Holding Company (HBB) - Modelo de Negócios: Canais

Plataformas de varejo on -line

Hamilton Beach vende produtos através das principais plataformas on -line:

Plataforma	Volume de vendas	Quota de mercado
Amazon	37,2% das vendas online	US $ 54,3 milhões em 2023
Site da empresa	12,6% das vendas online	US $ 18,7 milhões em 2023

Lojas de varejo físico

Os principais canais de distribuição de varejo incluem:

• Walmart: 42% do total de vendas no varejo
• Alvo: 18% do total de vendas no varejo
• Varejistas especializados: 22% do total de vendas no varejo

Vendas de comércio eletrônico direto ao consumidor

Desempenho direto de vendas on -line:

Ano	Vendas diretas totais	Taxa de crescimento
2023	US $ 73,5 milhões	8,2% de aumento

Redes de distribuição por atacado

Breakdown de canal por atacado:

• Atacado doméstico: US $ 126,4 milhões
• Atacado internacional: US $ 37,8 milhões
• Receita total de atacado: US $ 164,2 milhões em 2023

Feiras e eventos de marketing

Estatísticas de eventos de marketing:

Tipo de evento	Número de eventos	Geração de chumbo
Feiras	17 eventos em 2023	1.245 leads de negócios em potencial
Eventos de marketing	24 eventos em 2023	892 interações diretas do cliente

Holding Holding Company (HBB) - Modelo de Negócios: Segmentos de Clientes

Cozinheiros caseiros e entusiastas da cozinha

Hamilton Beach tem como alvo cozinheiros caseiros com dados demográficos específicos do produto:

Faixa etária	Renda familiar	Frequência de compra
35-54 anos	US $ 65.000 a US $ 95.000 anualmente	2-3 aparelhos de cozinha por ano

Consumidores conscientes do orçamento

A análise do segmento de mercado revela:

• Faixa de gastos médios: US $ 30 a US $ 150 por aparelho de cozinha
• Índice de Sensibilidade ao Preço: 72% preferem produtos abaixo de US $ 100
• Procure linhas de produtos orientadas por valor

Jovens profissionais e famílias

Características demográficas direcionadas:

Demográfico	Poder aquisitivo	Preferência do produto
25-40 anos	Receita familiar média de US $ 75.000	Aparelhos compactos multifuncionais

Apartamento pequeno e moradores do dormitório

Métricas principais do segmento de mercado:

• Segmento da população urbana: 18-29 anos
• Espaço de vida média: 500-800 pés quadrados.
• Preferência por aparelhos de economia de espaço

Compradores de presentes e compradores de eletrodomésticos

Análise de segmento de mercado de presentes:

Ocasião do presente	Gastos médios	Freqüência
Casamento	$89-$150	Pico sazonal: junho-setembro
Inauguração de casa	$50-$100	O ano todo consistente

Holding Holding Company (HBB) - Modelo de Negócios: Estrutura de Custos

Despesas de fabricação e produção

Custos de fabricação totais para Hamilton Beach em 2022: US $ 416,8 milhões

Categoria de custo	Despesa anual ($)
Custos de matéria -prima	187,560,000
Trabalho direto	89,200,000
Manufatura de sobrecarga	140,040,000

Investimentos de pesquisa e desenvolvimento

Despesas de P&D para 2022: US $ 22,1 milhões

• Orçamento de inovação de produtos: US $ 12,3 milhões
• Desenvolvimento de tecnologia: US $ 6,8 milhões
• Melhoria do projeto: US $ 3 milhões

Custos de marketing e publicidade

Despesas totais de marketing em 2022: US $ 48,5 milhões

Canal de marketing	Gasto anual ($)
Marketing digital	18,620,000
Publicidade tradicional	15,340,000
Participação na feira	7,250,000
Materiais promocionais	7,290,000

Cadeia de suprimentos e gerenciamento de logística

Custos totais da cadeia de suprimentos em 2022: US $ 95,3 milhões

• Despesas de transporte: US $ 42,6 milhões
• Custos de armazenamento: US $ 31,2 milhões
• Gerenciamento de inventário: US $ 21,5 milhões

Despesas gerais operacionais e despesas administrativas

Custos administrativos totais em 2022: US $ 67,4 milhões

Categoria de custo administrativo	Despesa anual ($)
Compensação executiva	12,560,000
Despesas do escritório corporativo	24,890,000
Infraestrutura de TI e tecnologia	17,350,000
Serviços profissionais	12,600,000

Holding Holding Company (HBB) de Hamilton Beach - Modelo de Negócios: Fluxos de Receita

Vendas de varejo de eletrodomésticos

Hamilton Beach registrou vendas líquidas totais de US $ 669,5 milhões em 2022. Os canais de vendas de varejo incluem grandes varejistas como:

Varejista	Contribuição estimada de vendas
Walmart	22% da receita total
Alvo	15% da receita total
Amazon	18% da receita total

Vendas diretas ao consumidor on-line

As vendas on-line direta ao consumidor geraram aproximadamente US $ 87,3 milhões em 2022, representando 13% da receita total da empresa.

• Crescimento das vendas da plataforma de comércio eletrônico: 7,2% ano a ano
• Valor médio da transação online: $ 124,50

Distribuição de produtos por atacado

Os canais de distribuição por atacado contribuíram com receita de US $ 456,2 milhões para 2022.

Canal por atacado	Contribuição da receita
Lojas de cozinha especiais	US $ 156,7 milhões
Lojas de departamento	US $ 189,5 milhões
Fornecedores comerciais	US $ 110,0 milhões

Expansão do mercado internacional

As vendas internacionais atingiram US $ 97,6 milhões em 2022, representando 14,6% da receita total da empresa.

• Principais mercados internacionais: Canadá, México, Reino Unido
• Taxa internacional de crescimento de vendas: 5,3% ano a ano

Potenciais receitas de licenciamento e parceria

As receitas de licenciamento totalizaram US $ 6,2 milhões em 2022, com parcerias, incluindo:

• Colaborações da marca de aparelhos de cozinha
• Acordos de licenciamento de equipamentos comerciais

Hamilton Beach Brands Holding Company (HBB) - Canvas Business Model: Value Propositions

You're looking at how Hamilton Beach Brands Holding Company delivers value across its diverse portfolio as of late 2025. It's a mix of mass-market staples, premium expansion, and a growing health tech play.

Affordable, reliable small electric household appliances

This is the bedrock, built on the strength of the core Hamilton Beach® and Proctor Silex® brands. The company maintained its number one position in units sold in North America despite industry headwinds in Q2 2025. The Q2 2025 revenue for the entire company was $127.8 million.

Premium, specialized products (e.g., Hamilton Beach Professional®)

Hamilton Beach Brands Holding Company is pushing into the higher-margin space. The Hamilton Beach Professional® line is a key owned consumer brand. Furthermore, the company launched the highly anticipated Lotus brand, which debuted with seven products in the Professional series, including models featuring the AccuBrew Ground Scale.

Commercial-grade durability for foodservice and hospitality

The commercial segment, featuring Hamilton Beach Commercial® and Proctor Silex Commercial®, provides durability for foodservice operations. This segment, along with Health, drove a favorable mix uplift, contributing to a Q2 2025 gross profit margin of 27.5%, up 160 basis points year-over-year. Early wins in Sunkist-branded commercial products are accelerating faster than expected, with revenue expected to be about 5% of the commercial business in 2025 and projected to double in 2026.

Connected devices and software for home healthcare management

The Health segment, anchored by the Hamilton Beach Health subsidiary's acquisition of HealthBeacon PLC in February 2024, focuses on this area. HealthBeacon develops digitally connected devices for managing injectable medication regimens at home. This segment contributed $1.5 million of revenue in the first quarter of 2025. The company is working towards a goal of increasing its patient subscription base by over 50% this year (2025).

Licensing of well-known third-party brands for new categories

Hamilton Beach Brands Holding Company extends its reach by licensing established names for specialized product categories. The company also holds exclusive multiyear agreements for other innovative products.

Here's a quick look at the brand portfolio supporting these value propositions:

Category	Brand Examples	Financial/Statistical Data Point
Owned Consumer (Core/Value)	Hamilton Beach®, Proctor Silex®	Maintained number one unit position in North America
Owned Consumer (Premium)	Hamilton Beach Professional®, Lotus (New Launch)	Lotus launched with seven products in the Professional series
Owned Commercial	Hamilton Beach Commercial®, Proctor Silex Commercial®	Sunkist revenue expected to be $\mathbf{5\%}$ of commercial business in 2025
Health/Connected Devices	HealthBeacon (Acquired via Hamilton Beach Health)	Contributed $\mathbf{\$1.5}$ million of revenue in Q1 2025
Licensed Brands	CHI®, CloroxTM home appliances, Brita HubTM	Part of the strategy to expand into new categories
Exclusive Distribution	Bartesian®, Numilk®	Agreements are multiyear

The company has also been actively managing its cost structure to support these value offerings, implementing comprehensive cost management measures that generated $10 million in annualized savings.

Finance: draft 13-week cash view by Friday.

Hamilton Beach Brands Holding Company (HBB) - Canvas Business Model: Customer Relationships

The Customer Relationships for Hamilton Beach Brands Holding Company are segmented across its consumer, commercial, and health technology divisions, reflecting a mix of transactional and recurring engagement models as of late 2025.

Subscription/service model for HealthBeacon software

The HealthBeacon subsidiary operates on a model heavily reliant on recurring revenue from patient subscriptions. For the first quarter of 2025, HealthBeacon contributed revenue of $1.5 million. This segment showed strong momentum, doubling its revenue to $3.2 million in the first half of 2025, with Q2 2025 revenue specifically reported at $1.7 million. Management has a stated goal to increase the patient subscription base by 50% in 2025 and reach profitability by the end of the year. The higher gross margin associated with HealthBeacon was a key factor in the overall gross margin expansion seen in early 2025.

• HealthBeacon Revenue (H1 2025): $3.2 million
• HealthBeacon Revenue (Q1 2025): $1.5 million
• Targeted Patient Subscription Growth (2025): 50%
• Profitability Target Year: 2025

Direct B2B relationships for the Global Commercial segment

The Global Commercial segment maintains direct business-to-business relationships, supplying products for restaurants, fast food chains, bars, and hotels. This segment, along with Health, drove a favorable product mix shift. For instance, revenue from Sunkist-branded commercial products is expected to account for approximately 5% of the total commercial business in 2025, with a projection to double that contribution in 2026. The commercial business mix uplift contributed to the gross profit margin reaching 27.5% in Q2 2025.

Dedicated sales teams for major mass-market retailers

Sales to major mass-market retailers are managed through dedicated teams supporting the North America Consumer markets. Despite headwinds, the U.S. consumer business drove revenue increases in Q1 2025. However, Q2 2025 saw a significant impact, with total sales declining 18.2% year-over-year to $127.8 million, largely due to retailer pauses related to tariff uncertainty. The company is also supporting new product launches, such as the premium Lotus brand, with plans for expanded marketing investment.

Customer service and warranty support for consumer products

Customer service and warranty support are provided for consumer products, including flagship brands like Hamilton Beach® and Proctor Silex®. The company's overall financial health, including a net income of $1.8 million in Q1 2025 and a total debt of $50.0 million at the end of that quarter, underpins the ability to fund these support functions. The company also executed an 8% reduction in force, targeting $10 million in annualized savings starting in the second half of 2025 to offset cost pressures.

Automated self-service via e-commerce and product support websites

Automated self-service is available through e-commerce and product support websites, where knowledgeable personnel assist with replacement parts and accessories. The company's ability to manage its balance sheet, evidenced by reducing net debt from $23.7 million (Q1 2024) to $1.7 million (Q1 2025), suggests resources are available for digital infrastructure maintenance and enhancement.

Here's a quick look at the quarterly financial performance that reflects the success of these customer-facing strategies:

Metric	Q1 2025	Q2 2025	H1 2025 (Total)
Revenue	$133.4 million	$127.8 million	$261.1 million
Gross Margin	24.6%	27.5%	N/A
Operating Profit	$2.3 million	$5.9 million	N/A
Net Debt	$1.7 million	$38.7 million	N/A

The company also continued capital returns, repurchasing 141,435 shares for an aggregate purchase amount of $2.7 million and paying $1.6 million in dividends during the first quarter of 2025.

Hamilton Beach Brands Holding Company (HBB) - Canvas Business Model: Channels

You're looking at how Hamilton Beach Brands Holding Company (HBB) gets its products to customers as of late 2025. The data shows a mix of traditional retail strength alongside growth in specialized areas, though recent quarters reflect market headwinds and tariff impacts.

For the nine months ended September 30, 2025, net cash used for operating activities was $14.6 million, a significant drop from the $35.2 million cash provided in the same period of 2024. This cash flow pressure is partly due to inventory buildup related to tariffs and diversification efforts.

Mass-market retailers (e.g., Walmart, Target, Amazon)

The core of the Consumer product revenue comes from sales to traditional brick and mortar and ecommerce retailers. The U.S. Consumer business is a primary driver of revenue, though it experienced lower volumes in Q3 2025.

• Q3 2025 Total Revenue: $132.8 million
• Q2 2025 Total Revenue: $127.8 million
• Q1 2025 Total Revenue: $133.4 million
• Full Year 2024 Total Revenue: $654.7 million
• Revenue for the last twelve months ending September 30, 2025: $607.43 million

Fast-growing e-commerce platforms and direct-to-consumer

Consumer product revenue includes sales directly to the end consumer, which falls under the direct-to-consumer (DTC) component of the broader consumer channel. The company expects to focus on digital sales growth during the holiday season.

The overall revenue for the trailing twelve months (TTM) as of December 2025 is reported as $0.60 Billion USD.

Specialty retailers and home improvement stores

These are included within the 'traditional brick and mortar' segment of the Consumer product revenue. The U.S. Consumer business saw revenue growth in Q1 2025, but experienced lower volumes in Q3 2025.

Metric	Q1 2025 Amount (in thousands)	Q3 2025 Amount (in millions)	2024 Full Year Amount (in millions)
Revenue	$133,372	$132.8	$654.7
Revenue Change YoY	4.0% increase	15.2% decrease	4.6% increase (vs 2023)

Commercial distributors for restaurants and hotels

This segment is reported as Global Commercial market revenue. Revenue growth was noted in the Commercial business in Q3 2025. The International Commercial business contributes to a higher-margin sales proportion.

Approximately one-half of the Company's commercial sales are in the U.S., with the remainder in international markets.

Hamilton Beach Health direct sales and B2B channels

This channel is represented by the HealthBeacon acquisition, which contributed $1.5 million of revenue in Q1 2025. The Health business also showed revenue growth in Q3 2025.

• Hamilton Beach Health division reached positive operating profit for the first time in Q3 2025.
• HealthBeacon contributed $1.7 million of revenue in Q4 2024.
• The HealthBeacon segment operates at a significantly higher gross margin.

The company generated $10 million in annualized savings from comprehensive cost management measures.

Finance: draft 13-week cash view by Friday.

Hamilton Beach Brands Holding Company (HBB) - Canvas Business Model: Customer Segments

You're looking at the core groups Hamilton Beach Brands Holding Company (HBB) serves as of late 2025, which are split into two reportable segments: Home and Commercial Products, and Health. The company's total revenue for the trailing twelve months ending September 30, 2025, was $607.43 million, down 6.24% year-over-year from the prior TTM period.

Mass-market consumers seeking value-priced appliances form a significant base within the Home and Commercial Products segment. This group buys small electric household and specialty housewares appliances through traditional brick and mortar and e-commerce retailers, as well as distributors. The company's Q3 2025 revenue was $132.8 million, reflecting the current market dynamics for this segment.

Premium consumers buying specialized small appliances represent an area of strategic focus, with Lotus premium appliances noted as beating sell-through and gaining shelf space, which helps raise Average Selling Prices (ASPs). This focus on higher-margin, specialized products contrasts with the value-priced offerings, showing a dual approach within the consumer base of the Home and Commercial Products segment.

Global Commercial businesses (restaurants, bars, hotels) are served by the commercial product revenue stream within the Home and Commercial Products segment. Sunkist products in the commercial space are noted as resilient and set to grow in 2026. To be specific about geographic reach, approximately two-thirds of the Company's commercial sales occur in the U.S., with the remainder spread across global markets.

Home healthcare patients and providers (via HealthBeacon) are served by the Health segment, which generates revenue from leases of connected devices to specialty pharmacy networks and pharmaceutical companies, plus software licensing. This segment posted its first operating profit for the first nine months of 2025, driven by 50% subscription growth and major specialty-pharmacy deals.

Retailers managing inventory and seeking private label opportunities are key partners, as the Home and Commercial Products segment includes sales to traditional retailers and distributors. The company's largest retailer was reportedly ordering normally again following tariff stabilization, supporting restocking-led volume into the fourth quarter of 2025.

Here's a quick look at how the two reportable segments map to these customer groups as of the mid-2025 reporting structure:

Reportable Segment	Primary Customer Focus Areas	Key Financial/Operational Note (Latest Data)
Home and Commercial Products	Mass-market consumers, Premium consumers, Commercial businesses, Retailers/Distributors	Q3 2025 Revenue was $132.8 million.
Health (HealthBeacon)	Specialty pharmacy networks, Pharmaceutical companies, Home healthcare providers/patients	Reported 50% subscription growth for the first nine months of 2025.

The overall company market capitalization as of early December 2025 stood at $211.06 million. The customer base is clearly segmented across durable goods and a high-growth medical technology service line.

• Sales channels include traditional brick and mortar, e-commerce, and direct sales.
• Commercial sales are concentrated about two-thirds in the U.S.
• Health segment revenue is derived from lease and licensing agreements.
• The company is focused on accelerating growth in premium appliances and commercial markets.
• The HealthBeacon segment achieved its first operating profit in the first nine months of 2025.

Finance: draft 13-week cash view by Friday.

Hamilton Beach Brands Holding Company (HBB) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive the operational expenses for Hamilton Beach Brands Holding Company as of late 2025. The cost structure in the third quarter reflected significant, though temporary, external pressures alongside internal cost-management actions.

Cost of sales, significantly impacted by 2025 tariff spikes

The Cost of Sales line item was heavily distorted by trade policy events during the third quarter of 2025. Gross margin for Q3 2025 landed at 21.1%, a notable drop from the 28.0% seen in the third quarter of 2024. This compression was largely due to a one-time incremental tariff cost of $5.0 million flowing through the Cost of Goods Sold (COGS). This specific cost was mostly tied to a temporary spike in tariff rates on imports from China, reaching 125%. Management noted that a delay between these rising tariff costs and the effective date of pricing adjustments further squeezed margins temporarily. If you strip out that $5 million one-time tariff impact, the adjusted gross margin for the period would have been 24.8% of total revenue.

Selling, General, and Administrative (SG&A) expenses (Q3 2025: $25.1 million)

Hamilton Beach Brands Holding Company managed to reduce its overhead costs effectively in the third quarter of 2025. Selling, General, and Administrative (SG&A) expenses were reported at $25.1 million for Q3 2025. This represented a significant decrease from the $33.3 million recorded in the third quarter of 2024. The primary driver for this reduction was lower personnel costs, which included reduced stock-based compensation expense, benefiting from restructuring actions taken earlier in the year.

Here's a quick look at the SG&A comparison for the third quarter:

Metric	Q3 2025 Amount (Millions USD)	Q3 2024 Amount (Millions USD)
Selling, General, and Administrative (SG&A)	$25.1	$33.3
Impact of Restructuring/Personnel Costs	Lower by $6.8 million	N/A

Global sourcing and manufacturing costs, including diversification efforts

Addressing the cost structure meant aggressively tackling the supply chain concentration risk. The company was executing on sourcing diversification efforts, aiming to have two-thirds of its U.S. sales sourced outside of China by the end of 2025. This strategic shift had immediate balance sheet implications, as accounts payable decreased due to shorter payment terms negotiated with new suppliers under these diversification initiatives. To streamline operations and offset ongoing cost pressures, Hamilton Beach Brands Holding Company executed an 8% reduction in force, which management projected would deliver $10 million in annualized savings, starting to materialize in the second half of 2025.

Key elements of the cost structure optimization included:

• Workforce Reduction: 8% reduction in force implemented.
• Annualized Savings Target: Expected savings of $10 million annually.
• Sourcing Target: Goal to source two-thirds of U.S. sales outside China by YE'25.

Research and development (R&D) for new product innovation

While specific R&D expenditure figures for Q3 2025 weren't isolated, the cost structure clearly supported new product innovation and brand growth initiatives. A significant planned investment was earmarked for the launch of the premium Lotus brand. Management planned to spend approximately $5 million in marketing over the next 18 months to support the growth of this new line. Furthermore, growth in the Commercial segment was being driven by new product launches, including the Sunkist commercial line.

Marketing and advertising spend to support strategic growth

Marketing spend was strategically directed toward new growth vectors, such as the Lotus brand launch. The planned $5 million marketing investment over the next 18 months is a direct allocation within the cost structure to support this premium brand's expansion beyond its initial exclusive retailer distribution. Separately, the company was focused on growing patient subscriptions for its HealthBeacon business by a target of 50% throughout 2025.

You should track the marketing spend against the expected revenue contribution from the Sunkist commercial partnership, which was projected to move from 5% of the commercial business in 2025 to 10% in 2026. Finance: draft 13-week cash view by Friday.

Hamilton Beach Brands Holding Company (HBB) - Canvas Business Model: Revenue Streams

You're looking at the core ways Hamilton Beach Brands Holding Company brings in money, which is essential for understanding its overall financial health right now.

The primary sources of revenue for Hamilton Beach Brands Holding Company are built around its established product lines, supplemented by newer, higher-margin ventures. The Trailing Twelve Months (TTM) Revenue as of the third quarter of 2025 stood at $607.43 million, which is down 6.24% year-over-year from the prior TTM period.

The main components of this revenue generation are:

• Sales of consumer small electric appliances.
• Sales of commercial-grade appliances and equipment.
• Revenue from HealthBeacon connected devices and software.
• Licensing and exclusive distribution fees.

To give you a clearer picture of the recent performance context surrounding these streams, here's a snapshot:

Metric	Amount/Value	Period/Context
TTM Revenue	$607.43 million	As of Q3 2025
Quarterly Revenue	$132.8 million	Q3 2025
Quarterly Revenue	$133.4 million	Q1 2025
HealthBeacon Revenue	$1.5 million	Q1 2025
HealthBeacon Revenue	$0.6 million	Q1 2024
HealthBeacon Revenue	$1.7 million	Q4 2024

The HealthBeacon segment, which focuses on digitally connected devices for at-home chronic condition management, is a key growth area, operating at a significantly higher gross margin than the core business. The company reported that its newest division, which includes the Sunkist line, saw initial sell-through results exceeding expectations by strong double digits. Furthermore, the Hamilton Beach Health business achieved a major milestone by reaching positive operating profit for the first time in the third quarter of 2025.

You can see the contribution and focus areas within the Health and Commercial segments:

• The company is working towards a goal of increasing its patient subscription base by over 50% in 2025.
• Revenue from the Sunkist brand is expected to represent about 5% of the commercial business in 2025.
• The Q1 2025 revenue of $133.4 million reflected growth in the U.S. consumer market, while the Global Commercial market saw a slight decrease.

The Q3 2025 revenue of $132.8 million was impacted by a one-time $5 million tariff cost related to temporary high import rates, which compressed the gross margin by 370 basis points. Excluding that specific tariff impact, the Q3 2025 gross margin would have been 24.8%, and operating profit would have been $7.9 million.

Finance: draft 13-week cash view by Friday.