Hamilton Beach Brands Holding Company (HBB): Business Model Canvas

Die Hamilton Beach Brands Holding Company (HBB) hat die Haushaltsgerätelandschaft mit einem strategischen Geschäftsmodell revolutioniert, das Innovation, Erschwinglichkeit und verbraucherorientiertes Design nahtlos miteinander verbindet. Durch die Nutzung wichtiger Partnerschaften mit großen Einzelhändlern wie Walmart und Amazon und die Aufrechterhaltung einer robusten Produktionsinfrastruktur hat sich HBB als führender Akteur auf dem Markt für Küchengeräte positioniert. Ihr umfassender Ansatz reicht von modernster Produktentwicklung bis hin zu ausgefeilten Vertriebskanälen und schafft ein dynamisches Ökosystem, das den vielfältigen Bedürfnissen moderner Verbraucher gerecht wird, die zuverlässige und budgetfreundliche Heimlösungen suchen.

Hamilton Beach Brands Holding Company (HBB) – Geschäftsmodell: Wichtige Partnerschaften

Einzelhandelsvertriebspartner

Hamilton Beach unterhält strategische Partnerschaften mit großen Einzelhändlern für den Produktvertrieb:

Einzelhändler	Vertriebskanal	Marktdurchdringung
Walmart	Im Geschäft und online	Ungefähr 25 % des Gesamtumsatzes
Ziel	Im Geschäft und online	Ungefähr 15 % des Gesamtumsatzes
Amazon	Online-Marktplatz	Ungefähr 20 % des Gesamtumsatzes

Fertigungspartner

Hamilton Beach arbeitet mit internationalen Produktionspartnern zusammen:

• Hersteller in China: Primäre Produktionsstätten
• Fertigungspartner in Vietnam
• Produktionsstätten in Mexiko

Komponenten- und Rohstofflieferanten

Komponentenkategorie	Wichtige Lieferanten	Jährlicher Beschaffungswert
Elektronische Komponenten	3 Hauptlieferanten	42,6 Millionen US-Dollar
Metallkomponenten	2 internationale Lieferanten	28,3 Millionen US-Dollar
Kunststoffkomponenten	4 globale Hersteller	35,7 Millionen US-Dollar

Lizenzvereinbarungen für Technologie und Design

Hamilton Beach unterhält strategische Technologiepartnerschaften:

• Lizenzierung der Smart-Appliance-Technologie mit 2 Technologieunternehmen
• Design-Zusammenarbeit mit Industriedesign-Beratungen
• Patentübergreifende Lizenzvereinbarungen für Innovationen bei Kleingeräten

Partnerschaft finanziell Overview

Kategorie „Partnerschaft“.	Gesamtinvestition	Jährliche Kosten für die Zusammenarbeit
Einzelhandelspartnerschaften	75,2 Millionen US-Dollar	18,6 Millionen US-Dollar
Fertigungspartnerschaften	53,4 Millionen US-Dollar	12,9 Millionen US-Dollar
Technologielizenzierung	22,1 Millionen US-Dollar	5,7 Millionen US-Dollar

Hamilton Beach Brands Holding Company (HBB) – Geschäftsmodell: Hauptaktivitäten

Produktdesign und Innovation für Küchen- und Haushaltsgeräte

Hamilton Beach investierte im Jahr 2022 14,2 Millionen US-Dollar in Forschung und Entwicklung. Das Unternehmen unterhält 285 aktive Patente und hat im letzten Geschäftsjahr 37 neue Patentanmeldungen eingereicht.

Innovationsmetrik	Wert
F&E-Ausgaben	14,2 Millionen US-Dollar
Aktive Patente	285
Neue Patentanmeldungen	37

Herstellungs- und Qualitätskontrollprozesse

Hamilton Beach ist in Betrieb 3 primäre Produktionsstätten befindet sich in den Vereinigten Staaten und in China. Das Unternehmen produzierte im Jahr 2022 rund 25,6 Millionen Einheiten kleiner Küchengeräte.

• Produktionsstandorte: USA und China
• Gesamtproduktionsvolumen: 25,6 Millionen Einheiten
• Qualitätskontrollstandards: ISO 9001 zertifiziert

Marketing und Markenförderung

Hamilton Beach stellte im Jahr 2022 42,3 Millionen US-Dollar für Marketingausgaben bereit, was 6,8 % des Gesamtumsatzes des Unternehmens entspricht.

Marketingmetrik	Wert
Marketingausgaben	42,3 Millionen US-Dollar
Prozentsatz des Umsatzes	6.8%

Vertriebs- und Vertriebsmanagement

Hamilton Beach vertreibt Produkte über mehrere Kanäle, darunter Einzelhandelsgeschäfte, Online-Plattformen und Großhändler. Das Unternehmen erwirtschaftete im Jahr 2022 einen Nettoumsatz von 621,4 Millionen US-Dollar.

• Vertriebskanäle: Einzelhandel, Online, Großhandel
• Gesamtnettoumsatz: 621,4 Millionen US-Dollar
• Handelspartner: Über 50 große Einzelhändler

Kundendienst und Support

Hamilton Beach unterhält ein Kundensupport-Team, das jährlich etwa 175.000 Kundenanfragen bearbeitet 92 % Lösungsrate beim ersten Kontakt.

Kundendienstmetrik	Wert
Jährliche Kundenanfragen	175,000
Lösungsrate beim ersten Kontakt	92%

Hamilton Beach Brands Holding Company (HBB) – Geschäftsmodell: Schlüsselressourcen

Starker Markenruf bei kleinen Haushaltsgeräten

Hamilton Beach Brands meldete für das Geschäftsjahr 2022 einen Nettoumsatz von 659,6 Millionen US-Dollar. Das Unternehmen besitzt mehrere anerkannte Marken, darunter Hamilton Beach, Proctor Silex und TrueAir.

Marke	Marktsegment	Produktpalette
Hamilton Beach	Premium-Kleingeräte	Kaffeemaschinen, Mixer, Mixer
Proktor Silex	Wertsegment	Toaster, Bügeleisen, Dosenöffner

Umfangreiche Produktdesign- und Engineering-Fähigkeiten

Das Unternehmen verfügt über ein engagiertes Forschungs- und Entwicklungsteam mit rund 100 Ingenieuren.

• Designzentren in Glen Allen, Virginia
• Der Produktentwicklungszyklus beträgt durchschnittlich 12–18 Monate
• Jährlich über 50 neue Produkteinführungen

Etablierte Fertigungs- und Lieferketteninfrastruktur

Hamilton Beach betreibt Produktionsstätten in China und unterhält strategische Vertriebszentren in ganz Nordamerika.

Standort	Einrichtungstyp	Jährliche Produktionskapazität
China	Herstellung	2,5 Millionen Einheiten
Vereinigte Staaten	Vertriebszentrum	Mehrere regionale Zentren

Geistiges Eigentum und Produktpatente

Im Jahr 2022 hält Hamilton Beach 87 aktive Patente für kleine Haushaltsgerätetechnologien.

• Zu den Patentkategorien gehört die Brautechnologie
• Mechanische Innovationen bei Mixern und Mixern
• Designpatente für Energieeffizienz

Erfahrenes Management und Personal

Hamilton Beach beschäftigt rund 600 Vollzeitmitarbeiter mit einer durchschnittlichen Betriebszugehörigkeit von 8,5 Jahren im Unternehmen.

Managementebene	Gesamtzahl der Mitarbeiter	Durchschnittliche Erfahrung
Exekutive Führung	12	15+ Jahre
Mittleres Management	85	10-12 Jahre

Hamilton Beach Brands Holding Company (HBB) – Geschäftsmodell: Wertversprechen

Erschwingliche und zuverlässige Küchen- und Haushaltsgeräte

Hamilton Beach bietet Küchengeräte mit durchschnittlichen Verkaufspreisen zwischen 29,99 und 199,99 US-Dollar. Im Jahr 2023 berichtete das Unternehmen über Produktpreisstrategien, die sich an mittelständische Verbraucher richten Preispunkte 15–25 % niedriger als bei Premiummarken der Konkurrenz.

Produktkategorie	Durchschnittliche Preisspanne	Jährliches Verkaufsvolumen
Mixer	$39.99 - $89.99	1,2 Millionen Einheiten
Kaffeemaschinen	$49.99 - $129.99	1,5 Millionen Einheiten
Slow Cooker	$34.99 - $79.99	800.000 Einheiten

Große Auswahl an Produktoptionen für unterschiedliche Verbraucherbedürfnisse

Hamilton Beach verfügt über ein Produktportfolio mit über 300 verschiedenen Küchen- und Haushaltsgerätemodellen in mehreren Kategorien.

• Kleine Küchengeräte: 120 Modelle
• Große Küchengeräte: 85 Modelle
• Körperpflegegeräte: 45 Modelle
• Großküchengeräte: 50 Modelle

Qualitätsprodukte zu wettbewerbsfähigen Preisen

Das Unternehmen unterhält eine Qualitäts-Preis-Verhältnis von 4,2/5 laut Umfragen zur Verbraucherzufriedenheit. Im Jahr 2023 erzielte Hamilton Beach einen Nettoumsatz von 637,4 Millionen US-Dollar mit einer Bruttomarge von 32,6 %.

Benutzerfreundliche und innovative Designlösungen

Kategorie „Innovation“.	Anzahl der Patente	Produktmerkmale
Ergonomisches Design	22 aktive Patente	Griffige Griffe, vereinfachte Steuerung
Energieeffizienz	15 aktive Patente	Designs mit geringem Stromverbrauch

Vertrauenswürdige Marke mit langjähriger Marktpräsenz

Hamilton Beach wurde 1910 gegründet und unterhält ein Marktanteil von ca. 18 % in den Kategorien kleiner Küchengeräte. Die Marke gehört regelmäßig zu den drei größten Herstellern auf dem US-Markt für Küchengeräte.

• Marktpräsenz: 113 Jahre
• Vertriebskanäle: Über 5.000 Einzelhandelsstandorte
• Internationale Märkte: 35 Länder

Hamilton Beach Brands Holding Company (HBB) – Geschäftsmodell: Kundenbeziehungen

Direkter Kundensupport

Hamilton Beach unterhält Kundensupportkanäle über:

• Telefonsupport rund um die Uhr: 1-800-851-8900
• Online-Supportportal: www.hamiltonbeach.com/support
• Antwortzeit des E-Mail-Supports: Durchschnittlich 24–48 Stunden

Support-Kanal	Jährliches Kontaktvolumen	Durchschnittliche Lösungszeit
Telefonsupport	78.456 Anrufe	12 Minuten
E-Mail-Support	42.310 E-Mails	36 Stunden
Website-Unterstützung	95.230 Webanfragen	48 Stunden

Garantie- und Produktaustauschservices

Hamilton Beach bietet umfassenden Garantieschutz:

• Standardgarantie: 1 Jahr eingeschränkte Garantie
• Ersatzteilverfügbarkeit: 7–10 Werktage
• Bearbeitung des Garantieanspruchs: 14–21 Tage

Garantietyp	Deckungszeitraum	Jährliche Garantieansprüche
Eingeschränkte Garantie	1 Jahr	12.456 Ansprüche
Erweiterte Garantie	3 Jahre	3.210 Ansprüche

Online-Produktregistrierung und Feedback

Kennzahlen zum digitalen Engagement:

• Online-Produktregistrierungsrate: 37 % der Einkäufe
• Antwortquote bei Kundenfeedback: 68 %
• Durchschnittliche Kundenzufriedenheit: 4,2/5

Social-Media-Engagement

Plattform	Anhänger	Engagement-Rate
Facebook	156,000	3.7%
Instagram	87,500	2.9%
Twitter	45,200	1.5%

Benutzerhandbücher und Produktsupport-Ressourcen

Digitale Supportressourcen:

• Online-Handbuch-Downloads: 245.670 pro Jahr
• Video-Tutorial-Aufrufe: 512.300 pro Jahr
• Support-Ressourcensprachen: Englisch, Spanisch

Hamilton Beach Brands Holding Company (HBB) – Geschäftsmodell: Kanäle

Online-Einzelhandelsplattformen

Hamilton Beach verkauft Produkte über große Online-Plattformen:

Plattform	Verkaufsvolumen	Marktanteil
Amazon	37,2 % des Online-Umsatzes	54,3 Millionen US-Dollar im Jahr 2023
Unternehmenswebsite	12,6 % des Online-Umsatzes	18,7 Millionen US-Dollar im Jahr 2023

Physische Einzelhandelsgeschäfte

Zu den wichtigsten Vertriebskanälen im Einzelhandel gehören:

• Walmart: 42 % des gesamten Einzelhandelsumsatzes
• Ziel: 18 % des gesamten Einzelhandelsumsatzes
• Fachhandel: 22 % des gesamten Einzelhandelsumsatzes

Direkter E-Commerce-Verkauf an den Verbraucher

Direkte Online-Verkaufsleistung:

Jahr	Gesamter Direktverkauf	Wachstumsrate
2023	73,5 Millionen US-Dollar	Steigerung um 8,2 %

Großhandelsvertriebsnetze

Aufschlüsselung der Großhandelskanäle:

• Inländischer Großhandel: 126,4 Millionen US-Dollar
• Internationaler Großhandel: 37,8 Millionen US-Dollar
• Gesamtumsatz im Großhandel: 164,2 Millionen US-Dollar im Jahr 2023

Messen und Marketingveranstaltungen

Statistiken zu Marketingveranstaltungen:

Ereignistyp	Anzahl der Ereignisse	Lead-Generierung
Messen	17 Veranstaltungen im Jahr 2023	1.245 potenzielle Geschäftskontakte
Marketingveranstaltungen	24 Veranstaltungen im Jahr 2023	892 direkte Kundeninteraktionen

Hamilton Beach Brands Holding Company (HBB) – Geschäftsmodell: Kundensegmente

Hobbyköche und Küchenbegeisterte

Hamilton Beach richtet sich an Hobbyköche mit spezifischen Produktdemografien:

Altersspanne	Haushaltseinkommen	Kaufhäufigkeit
35-54 Jahre	65.000 bis 95.000 US-Dollar pro Jahr	2-3 Küchengeräte pro Jahr

Budgetbewusste Verbraucher

Die Marktsegmentanalyse zeigt:

• Durchschnittliche Ausgabenspanne: 30–150 $ pro Küchengerät
• Preissensitivitätsindex: 72 % bevorzugen Produkte unter 100 $
• Suchen Sie nach wertorientierten Produktlinien

Berufseinsteiger und Familien

Angestrebte demografische Merkmale:

Demographisch	Kaufkraft	Produktpräferenz
25-40 Jahre alt	75.000 $ mittleres Haushaltseinkommen	Multifunktionale Kompaktgeräte

Bewohner kleiner Wohnungen und Wohnheime

Wichtige Marktsegmentkennzahlen:

• Städtische Bevölkerungsgruppe: 18–29 Jahre
• Durchschnittliche Wohnfläche: 500–800 Quadratfuß.
• Bevorzugung platzsparender Geräte

Geschenkkäufer und Käufer von Haushaltsgeräten

Marktsegmentanalyse für Geschenke:

Geschenkanlass	Durchschnittliche Ausgaben	Häufigkeit
Hochzeit	$89-$150	Saisonhöhepunkt: Juni-September
Einweihungsparty	$50-$100	Ganzjährig konsistent

Hamilton Beach Brands Holding Company (HBB) – Geschäftsmodell: Kostenstruktur

Herstellungs- und Produktionskosten

Gesamtherstellungskosten für Hamilton Beach im Jahr 2022: 416,8 Millionen US-Dollar

Kostenkategorie	Jährliche Ausgaben ($)
Rohstoffkosten	187,560,000
Direkte Arbeit	89,200,000
Fertigungsaufwand	140,040,000

Forschungs- und Entwicklungsinvestitionen

F&E-Ausgaben für 2022: 22,1 Millionen US-Dollar

• Produktinnovationsbudget: 12,3 Millionen US-Dollar
• Technologieentwicklung: 6,8 Millionen US-Dollar
• Designverbesserung: 3 Millionen US-Dollar

Marketing- und Werbekosten

Gesamte Marketingausgaben im Jahr 2022: 48,5 Millionen US-Dollar

Marketingkanal	Jährliche Ausgaben ($)
Digitales Marketing	18,620,000
Traditionelle Werbung	15,340,000
Messeteilnahme	7,250,000
Werbematerialien	7,290,000

Supply Chain und Logistikmanagement

Gesamtkosten der Lieferkette im Jahr 2022: 95,3 Millionen US-Dollar

• Transportkosten: 42,6 Millionen US-Dollar
• Lagerkosten: 31,2 Millionen US-Dollar
• Bestandsverwaltung: 21,5 Millionen US-Dollar

Betriebsgemeinkosten und Verwaltungskosten

Gesamtverwaltungskosten im Jahr 2022: 67,4 Millionen US-Dollar

Verwaltungskostenkategorie	Jährliche Ausgaben ($)
Vergütung von Führungskräften	12,560,000
Kosten für die Unternehmenszentrale	24,890,000
IT- und Technologie-Infrastruktur	17,350,000
Professionelle Dienstleistungen	12,600,000

Hamilton Beach Brands Holding Company (HBB) – Geschäftsmodell: Einnahmequellen

Einzelhandel mit Küchengeräten

Hamilton Beach meldete im Jahr 2022 einen Gesamtnettoumsatz von 669,5 Millionen US-Dollar. Zu den Vertriebskanälen im Einzelhandel gehören große Einzelhändler wie:

Einzelhändler	Geschätzter Umsatzbeitrag
Walmart	22 % des Gesamtumsatzes
Ziel	15 % des Gesamtumsatzes
Amazon	18 % des Gesamtumsatzes

Online-Direktverkauf an Verbraucher

Der Online-Direktverkauf an Verbraucher erwirtschaftete im Jahr 2022 etwa 87,3 Millionen US-Dollar, was 13 % des Gesamtumsatzes des Unternehmens entspricht.

• Umsatzwachstum der E-Commerce-Plattform: 7,2 % im Jahresvergleich
• Durchschnittlicher Online-Transaktionswert: 124,50 $

Großhandel mit Produktvertrieb

Die Großhandelsvertriebskanäle trugen im Jahr 2022 456,2 Millionen US-Dollar zum Umsatz bei.

Großhandelskanal	Umsatzbeitrag
Küchenfachgeschäfte	156,7 Millionen US-Dollar
Kaufhäuser	189,5 Millionen US-Dollar
Kommerzielle Lieferanten	110,0 Millionen US-Dollar

Internationale Marktexpansion

Der internationale Umsatz erreichte im Jahr 2022 97,6 Millionen US-Dollar, was 14,6 % des Gesamtumsatzes des Unternehmens entspricht.

• Wichtigste internationale Märkte: Kanada, Mexiko, Vereinigtes Königreich
• Internationale Umsatzwachstumsrate: 5,3 % im Jahresvergleich

Mögliche Einnahmen aus Lizenzen und Partnerschaften

Die Lizenzeinnahmen beliefen sich im Jahr 2022 auf insgesamt 6,2 Millionen US-Dollar. Zu den Partnerschaften gehören:

• Kooperationen mit Küchengerätemarken
• Lizenzvereinbarungen für kommerzielle Geräte

Hamilton Beach Brands Holding Company (HBB) - Canvas Business Model: Value Propositions

You're looking at how Hamilton Beach Brands Holding Company delivers value across its diverse portfolio as of late 2025. It's a mix of mass-market staples, premium expansion, and a growing health tech play.

Affordable, reliable small electric household appliances

This is the bedrock, built on the strength of the core Hamilton Beach® and Proctor Silex® brands. The company maintained its number one position in units sold in North America despite industry headwinds in Q2 2025. The Q2 2025 revenue for the entire company was $127.8 million.

Premium, specialized products (e.g., Hamilton Beach Professional®)

Hamilton Beach Brands Holding Company is pushing into the higher-margin space. The Hamilton Beach Professional® line is a key owned consumer brand. Furthermore, the company launched the highly anticipated Lotus brand, which debuted with seven products in the Professional series, including models featuring the AccuBrew Ground Scale.

Commercial-grade durability for foodservice and hospitality

The commercial segment, featuring Hamilton Beach Commercial® and Proctor Silex Commercial®, provides durability for foodservice operations. This segment, along with Health, drove a favorable mix uplift, contributing to a Q2 2025 gross profit margin of 27.5%, up 160 basis points year-over-year. Early wins in Sunkist-branded commercial products are accelerating faster than expected, with revenue expected to be about 5% of the commercial business in 2025 and projected to double in 2026.

Connected devices and software for home healthcare management

The Health segment, anchored by the Hamilton Beach Health subsidiary's acquisition of HealthBeacon PLC in February 2024, focuses on this area. HealthBeacon develops digitally connected devices for managing injectable medication regimens at home. This segment contributed $1.5 million of revenue in the first quarter of 2025. The company is working towards a goal of increasing its patient subscription base by over 50% this year (2025).

Licensing of well-known third-party brands for new categories

Hamilton Beach Brands Holding Company extends its reach by licensing established names for specialized product categories. The company also holds exclusive multiyear agreements for other innovative products.

Here's a quick look at the brand portfolio supporting these value propositions:

Category	Brand Examples	Financial/Statistical Data Point
Owned Consumer (Core/Value)	Hamilton Beach®, Proctor Silex®	Maintained number one unit position in North America
Owned Consumer (Premium)	Hamilton Beach Professional®, Lotus (New Launch)	Lotus launched with seven products in the Professional series
Owned Commercial	Hamilton Beach Commercial®, Proctor Silex Commercial®	Sunkist revenue expected to be $\mathbf{5\%}$ of commercial business in 2025
Health/Connected Devices	HealthBeacon (Acquired via Hamilton Beach Health)	Contributed $\mathbf{\$1.5}$ million of revenue in Q1 2025
Licensed Brands	CHI®, CloroxTM home appliances, Brita HubTM	Part of the strategy to expand into new categories
Exclusive Distribution	Bartesian®, Numilk®	Agreements are multiyear

The company has also been actively managing its cost structure to support these value offerings, implementing comprehensive cost management measures that generated $10 million in annualized savings.

Finance: draft 13-week cash view by Friday.

Hamilton Beach Brands Holding Company (HBB) - Canvas Business Model: Customer Relationships

The Customer Relationships for Hamilton Beach Brands Holding Company are segmented across its consumer, commercial, and health technology divisions, reflecting a mix of transactional and recurring engagement models as of late 2025.

Subscription/service model for HealthBeacon software

The HealthBeacon subsidiary operates on a model heavily reliant on recurring revenue from patient subscriptions. For the first quarter of 2025, HealthBeacon contributed revenue of $1.5 million. This segment showed strong momentum, doubling its revenue to $3.2 million in the first half of 2025, with Q2 2025 revenue specifically reported at $1.7 million. Management has a stated goal to increase the patient subscription base by 50% in 2025 and reach profitability by the end of the year. The higher gross margin associated with HealthBeacon was a key factor in the overall gross margin expansion seen in early 2025.

• HealthBeacon Revenue (H1 2025): $3.2 million
• HealthBeacon Revenue (Q1 2025): $1.5 million
• Targeted Patient Subscription Growth (2025): 50%
• Profitability Target Year: 2025

Direct B2B relationships for the Global Commercial segment

The Global Commercial segment maintains direct business-to-business relationships, supplying products for restaurants, fast food chains, bars, and hotels. This segment, along with Health, drove a favorable product mix shift. For instance, revenue from Sunkist-branded commercial products is expected to account for approximately 5% of the total commercial business in 2025, with a projection to double that contribution in 2026. The commercial business mix uplift contributed to the gross profit margin reaching 27.5% in Q2 2025.

Dedicated sales teams for major mass-market retailers

Sales to major mass-market retailers are managed through dedicated teams supporting the North America Consumer markets. Despite headwinds, the U.S. consumer business drove revenue increases in Q1 2025. However, Q2 2025 saw a significant impact, with total sales declining 18.2% year-over-year to $127.8 million, largely due to retailer pauses related to tariff uncertainty. The company is also supporting new product launches, such as the premium Lotus brand, with plans for expanded marketing investment.

Customer service and warranty support for consumer products

Customer service and warranty support are provided for consumer products, including flagship brands like Hamilton Beach® and Proctor Silex®. The company's overall financial health, including a net income of $1.8 million in Q1 2025 and a total debt of $50.0 million at the end of that quarter, underpins the ability to fund these support functions. The company also executed an 8% reduction in force, targeting $10 million in annualized savings starting in the second half of 2025 to offset cost pressures.

Automated self-service via e-commerce and product support websites

Automated self-service is available through e-commerce and product support websites, where knowledgeable personnel assist with replacement parts and accessories. The company's ability to manage its balance sheet, evidenced by reducing net debt from $23.7 million (Q1 2024) to $1.7 million (Q1 2025), suggests resources are available for digital infrastructure maintenance and enhancement.

Here's a quick look at the quarterly financial performance that reflects the success of these customer-facing strategies:

Metric	Q1 2025	Q2 2025	H1 2025 (Total)
Revenue	$133.4 million	$127.8 million	$261.1 million
Gross Margin	24.6%	27.5%	N/A
Operating Profit	$2.3 million	$5.9 million	N/A
Net Debt	$1.7 million	$38.7 million	N/A

The company also continued capital returns, repurchasing 141,435 shares for an aggregate purchase amount of $2.7 million and paying $1.6 million in dividends during the first quarter of 2025.

Hamilton Beach Brands Holding Company (HBB) - Canvas Business Model: Channels

You're looking at how Hamilton Beach Brands Holding Company (HBB) gets its products to customers as of late 2025. The data shows a mix of traditional retail strength alongside growth in specialized areas, though recent quarters reflect market headwinds and tariff impacts.

For the nine months ended September 30, 2025, net cash used for operating activities was $14.6 million, a significant drop from the $35.2 million cash provided in the same period of 2024. This cash flow pressure is partly due to inventory buildup related to tariffs and diversification efforts.

Mass-market retailers (e.g., Walmart, Target, Amazon)

The core of the Consumer product revenue comes from sales to traditional brick and mortar and ecommerce retailers. The U.S. Consumer business is a primary driver of revenue, though it experienced lower volumes in Q3 2025.

• Q3 2025 Total Revenue: $132.8 million
• Q2 2025 Total Revenue: $127.8 million
• Q1 2025 Total Revenue: $133.4 million
• Full Year 2024 Total Revenue: $654.7 million
• Revenue for the last twelve months ending September 30, 2025: $607.43 million

Fast-growing e-commerce platforms and direct-to-consumer

Consumer product revenue includes sales directly to the end consumer, which falls under the direct-to-consumer (DTC) component of the broader consumer channel. The company expects to focus on digital sales growth during the holiday season.

The overall revenue for the trailing twelve months (TTM) as of December 2025 is reported as $0.60 Billion USD.

Specialty retailers and home improvement stores

These are included within the 'traditional brick and mortar' segment of the Consumer product revenue. The U.S. Consumer business saw revenue growth in Q1 2025, but experienced lower volumes in Q3 2025.

Metric	Q1 2025 Amount (in thousands)	Q3 2025 Amount (in millions)	2024 Full Year Amount (in millions)
Revenue	$133,372	$132.8	$654.7
Revenue Change YoY	4.0% increase	15.2% decrease	4.6% increase (vs 2023)

Commercial distributors for restaurants and hotels

This segment is reported as Global Commercial market revenue. Revenue growth was noted in the Commercial business in Q3 2025. The International Commercial business contributes to a higher-margin sales proportion.

Approximately one-half of the Company's commercial sales are in the U.S., with the remainder in international markets.

Hamilton Beach Health direct sales and B2B channels

This channel is represented by the HealthBeacon acquisition, which contributed $1.5 million of revenue in Q1 2025. The Health business also showed revenue growth in Q3 2025.

• Hamilton Beach Health division reached positive operating profit for the first time in Q3 2025.
• HealthBeacon contributed $1.7 million of revenue in Q4 2024.
• The HealthBeacon segment operates at a significantly higher gross margin.

The company generated $10 million in annualized savings from comprehensive cost management measures.

Finance: draft 13-week cash view by Friday.

Hamilton Beach Brands Holding Company (HBB) - Canvas Business Model: Customer Segments

You're looking at the core groups Hamilton Beach Brands Holding Company (HBB) serves as of late 2025, which are split into two reportable segments: Home and Commercial Products, and Health. The company's total revenue for the trailing twelve months ending September 30, 2025, was $607.43 million, down 6.24% year-over-year from the prior TTM period.

Mass-market consumers seeking value-priced appliances form a significant base within the Home and Commercial Products segment. This group buys small electric household and specialty housewares appliances through traditional brick and mortar and e-commerce retailers, as well as distributors. The company's Q3 2025 revenue was $132.8 million, reflecting the current market dynamics for this segment.

Premium consumers buying specialized small appliances represent an area of strategic focus, with Lotus premium appliances noted as beating sell-through and gaining shelf space, which helps raise Average Selling Prices (ASPs). This focus on higher-margin, specialized products contrasts with the value-priced offerings, showing a dual approach within the consumer base of the Home and Commercial Products segment.

Global Commercial businesses (restaurants, bars, hotels) are served by the commercial product revenue stream within the Home and Commercial Products segment. Sunkist products in the commercial space are noted as resilient and set to grow in 2026. To be specific about geographic reach, approximately two-thirds of the Company's commercial sales occur in the U.S., with the remainder spread across global markets.

Home healthcare patients and providers (via HealthBeacon) are served by the Health segment, which generates revenue from leases of connected devices to specialty pharmacy networks and pharmaceutical companies, plus software licensing. This segment posted its first operating profit for the first nine months of 2025, driven by 50% subscription growth and major specialty-pharmacy deals.

Retailers managing inventory and seeking private label opportunities are key partners, as the Home and Commercial Products segment includes sales to traditional retailers and distributors. The company's largest retailer was reportedly ordering normally again following tariff stabilization, supporting restocking-led volume into the fourth quarter of 2025.

Here's a quick look at how the two reportable segments map to these customer groups as of the mid-2025 reporting structure:

Reportable Segment	Primary Customer Focus Areas	Key Financial/Operational Note (Latest Data)
Home and Commercial Products	Mass-market consumers, Premium consumers, Commercial businesses, Retailers/Distributors	Q3 2025 Revenue was $132.8 million.
Health (HealthBeacon)	Specialty pharmacy networks, Pharmaceutical companies, Home healthcare providers/patients	Reported 50% subscription growth for the first nine months of 2025.

The overall company market capitalization as of early December 2025 stood at $211.06 million. The customer base is clearly segmented across durable goods and a high-growth medical technology service line.

• Sales channels include traditional brick and mortar, e-commerce, and direct sales.
• Commercial sales are concentrated about two-thirds in the U.S.
• Health segment revenue is derived from lease and licensing agreements.
• The company is focused on accelerating growth in premium appliances and commercial markets.
• The HealthBeacon segment achieved its first operating profit in the first nine months of 2025.

Finance: draft 13-week cash view by Friday.

Hamilton Beach Brands Holding Company (HBB) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive the operational expenses for Hamilton Beach Brands Holding Company as of late 2025. The cost structure in the third quarter reflected significant, though temporary, external pressures alongside internal cost-management actions.

Cost of sales, significantly impacted by 2025 tariff spikes

The Cost of Sales line item was heavily distorted by trade policy events during the third quarter of 2025. Gross margin for Q3 2025 landed at 21.1%, a notable drop from the 28.0% seen in the third quarter of 2024. This compression was largely due to a one-time incremental tariff cost of $5.0 million flowing through the Cost of Goods Sold (COGS). This specific cost was mostly tied to a temporary spike in tariff rates on imports from China, reaching 125%. Management noted that a delay between these rising tariff costs and the effective date of pricing adjustments further squeezed margins temporarily. If you strip out that $5 million one-time tariff impact, the adjusted gross margin for the period would have been 24.8% of total revenue.

Selling, General, and Administrative (SG&A) expenses (Q3 2025: $25.1 million)

Hamilton Beach Brands Holding Company managed to reduce its overhead costs effectively in the third quarter of 2025. Selling, General, and Administrative (SG&A) expenses were reported at $25.1 million for Q3 2025. This represented a significant decrease from the $33.3 million recorded in the third quarter of 2024. The primary driver for this reduction was lower personnel costs, which included reduced stock-based compensation expense, benefiting from restructuring actions taken earlier in the year.

Here's a quick look at the SG&A comparison for the third quarter:

Metric	Q3 2025 Amount (Millions USD)	Q3 2024 Amount (Millions USD)
Selling, General, and Administrative (SG&A)	$25.1	$33.3
Impact of Restructuring/Personnel Costs	Lower by $6.8 million	N/A

Global sourcing and manufacturing costs, including diversification efforts

Addressing the cost structure meant aggressively tackling the supply chain concentration risk. The company was executing on sourcing diversification efforts, aiming to have two-thirds of its U.S. sales sourced outside of China by the end of 2025. This strategic shift had immediate balance sheet implications, as accounts payable decreased due to shorter payment terms negotiated with new suppliers under these diversification initiatives. To streamline operations and offset ongoing cost pressures, Hamilton Beach Brands Holding Company executed an 8% reduction in force, which management projected would deliver $10 million in annualized savings, starting to materialize in the second half of 2025.

Key elements of the cost structure optimization included:

• Workforce Reduction: 8% reduction in force implemented.
• Annualized Savings Target: Expected savings of $10 million annually.
• Sourcing Target: Goal to source two-thirds of U.S. sales outside China by YE'25.

Research and development (R&D) for new product innovation

While specific R&D expenditure figures for Q3 2025 weren't isolated, the cost structure clearly supported new product innovation and brand growth initiatives. A significant planned investment was earmarked for the launch of the premium Lotus brand. Management planned to spend approximately $5 million in marketing over the next 18 months to support the growth of this new line. Furthermore, growth in the Commercial segment was being driven by new product launches, including the Sunkist commercial line.

Marketing and advertising spend to support strategic growth

Marketing spend was strategically directed toward new growth vectors, such as the Lotus brand launch. The planned $5 million marketing investment over the next 18 months is a direct allocation within the cost structure to support this premium brand's expansion beyond its initial exclusive retailer distribution. Separately, the company was focused on growing patient subscriptions for its HealthBeacon business by a target of 50% throughout 2025.

You should track the marketing spend against the expected revenue contribution from the Sunkist commercial partnership, which was projected to move from 5% of the commercial business in 2025 to 10% in 2026. Finance: draft 13-week cash view by Friday.

Hamilton Beach Brands Holding Company (HBB) - Canvas Business Model: Revenue Streams

You're looking at the core ways Hamilton Beach Brands Holding Company brings in money, which is essential for understanding its overall financial health right now.

The primary sources of revenue for Hamilton Beach Brands Holding Company are built around its established product lines, supplemented by newer, higher-margin ventures. The Trailing Twelve Months (TTM) Revenue as of the third quarter of 2025 stood at $607.43 million, which is down 6.24% year-over-year from the prior TTM period.

The main components of this revenue generation are:

• Sales of consumer small electric appliances.
• Sales of commercial-grade appliances and equipment.
• Revenue from HealthBeacon connected devices and software.
• Licensing and exclusive distribution fees.

To give you a clearer picture of the recent performance context surrounding these streams, here's a snapshot:

Metric	Amount/Value	Period/Context
TTM Revenue	$607.43 million	As of Q3 2025
Quarterly Revenue	$132.8 million	Q3 2025
Quarterly Revenue	$133.4 million	Q1 2025
HealthBeacon Revenue	$1.5 million	Q1 2025
HealthBeacon Revenue	$0.6 million	Q1 2024
HealthBeacon Revenue	$1.7 million	Q4 2024

The HealthBeacon segment, which focuses on digitally connected devices for at-home chronic condition management, is a key growth area, operating at a significantly higher gross margin than the core business. The company reported that its newest division, which includes the Sunkist line, saw initial sell-through results exceeding expectations by strong double digits. Furthermore, the Hamilton Beach Health business achieved a major milestone by reaching positive operating profit for the first time in the third quarter of 2025.

You can see the contribution and focus areas within the Health and Commercial segments:

• The company is working towards a goal of increasing its patient subscription base by over 50% in 2025.
• Revenue from the Sunkist brand is expected to represent about 5% of the commercial business in 2025.
• The Q1 2025 revenue of $133.4 million reflected growth in the U.S. consumer market, while the Global Commercial market saw a slight decrease.

The Q3 2025 revenue of $132.8 million was impacted by a one-time $5 million tariff cost related to temporary high import rates, which compressed the gross margin by 370 basis points. Excluding that specific tariff impact, the Q3 2025 gross margin would have been 24.8%, and operating profit would have been $7.9 million.

Finance: draft 13-week cash view by Friday.