iRobot Corporation (IRBT): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo en rápida evolución de la robótica del hogar, Irobot Corporation se erige como una fuerza pionera, transformando las tareas domésticas mundanas en experiencias inteligentes e inteligentes. Al aprovechar la tecnología robótica de vanguardia y las innovaciones comerciales estratégicas, Irobot ha revolucionado las soluciones de limpieza del hogar, ofreciendo a los consumidores una conveniencia y eficiencia sin precedentes. Su lienzo de modelo de negocio revela un enfoque sofisticado que combina la destreza tecnológica, las asociaciones estratégicas y el diseño centrado en el cliente, posicionando a la empresa a la vanguardia de la revolución de la automatización del hogar inteligente.

IROBOT Corporation (IRBT) - Modelo de negocio: asociaciones clave

Asociaciones de distribución minorista

Irobot mantiene asociaciones minoristas críticas con los principales minoristas de productos electrónicos y artículos para el hogar:

Detallista	Volumen de ventas anual	Detalles de la asociación
Amazonas	37% de las ventas totales de Roomba	Canal de distribución en línea primario
Best Buy	22% de las ventas totales de Roomba	Pantallas exclusivas de productos
Objetivo	15% de las ventas totales de Roomba	Merchandising en línea y en la tienda

Asociaciones de fabricación

El ecosistema de fabricación de Irobot implica asociaciones estratégicas globales:

• Flex Ltd. (Malasia) - socio de fabricación primaria
• Wistron Corporation (Taiwán) - Instalación de producción secundaria
• Pegatron Corporation (China) - Fabricación de componentes

Colaboración tecnológica

Las asociaciones de tecnología estratégica incluyen:

Pareja	Enfoque de colaboración	Monto de la inversión
Instituto de Tecnología de Massachusetts	Investigación de IA y robótica	Subvención de investigación anual de $ 2.5 millones
Laboratorio de robótica de Stanford	Algoritmos de aprendizaje automático	Proyecto colaborativo de $ 1.8 millones

Alianza estratégica con Teradyne

Contexto de adquisición: Teradyne adquirió Irobot por $ 1.4 mil millones en noviembre de 2022, estableciendo una asociación estratégica integral.

• Propiedad de Teradyne: 100% de las acciones de IroBot
• Valor de fusión: $ 1.4 mil millones
• Enfoque de integración: desarrollo de tecnología de robótica

IROBOT Corporation (IRBT) - Modelo de negocio: actividades clave

Diseño de productos de limpieza y limpieza de pisos robóticos

Irobot invirtió $ 71.4 millones en investigación y desarrollo en 2022. El diseño del producto se centra en los modelos de vacío Roomba con especificaciones específicas:

Modelo	Duración de la batería	Poder de succión	Gama de precios
Roomba J7+	90 minutos	Levantamiento de potencia 10x	$799-$899
Roomba i3+	75 minutos	8x levantamiento de potencia	$549-$649

Investigación y desarrollo continuos en robótica del hogar

Desglose de gastos de I + D para 2022:

• Gasto total de I + D: $ 71.4 millones
• Porcentaje de ingresos: 8.2%
• Solicitudes de patentes presentadas: 37 nuevas patentes

Procesos de fabricación y control de calidad

Detalles de fabricación para 2022:

Ubicación	Volumen de producción	Métricas de control de calidad
Porcelana	2.1 millones de unidades	99.7% de tasa sin defectos
Malasia	1,5 millones de unidades	99.5% de tasa sin defectos

Posicionamiento del producto de marketing y electrónica de consumo

Gastos de marketing en 2022:

• Presupuesto total de marketing: $ 92.3 millones
• Asignación de marketing digital: 64%
• Gasto publicitario global: $ 38.6 millones

Desarrollo de software y algoritmo para navegación inteligente

Inversión en tecnología de navegación:

Tecnología	Inversión	Métrico de rendimiento
Mapeo de precisión	$ 22.5 millones	99.3% de mapeo de habitaciones preciso
Reconocimiento de objetos	$ 18.7 millones	95% de precisión de evitación de obstáculos

IROBOT Corporation (IRBT) - Modelo de negocio: recursos clave

Tecnologías de navegación y mapeo robóticas patentadas

Irobot posee 24 patentes activas de navegación y mapeo a partir de 2023. La tecnología SLAM (localización y mapeo simultánea) de la compañía permite un movimiento robótico preciso en el 85% de las superficies del piso de la casa.

Tipo de tecnología	Conteo de patentes	Capacidad de cobertura
Sistemas de navegación	24	85% de superficies de la casa
Algoritmos de mapeo	16	Precisión de múltiples habitaciones

Cartera de propiedades intelectuales

Irobot mantiene una sólida cartera de propiedades intelectuales con 390 patentes totales a partir del cuarto trimestre de 2023.

• Patentes totales: 390
• Patentes activas: 276
• Aplicaciones de patentes pendientes: 114

Equipo de investigación de ingeniería y robótica

Irobot emplea a 726 profesionales de investigación y desarrollo a partir de 2023, con una inversión anual de I + D de $ 124.6 millones.

Composición del equipo	Número	Inversión anual
Profesionales de I + D	726	$ 124.6 millones

Reputación de la marca

IROBOT ordena el 67% de participación de mercado en el segmento de aspiradoras robóticas en los Estados Unidos a partir de 2023.

Capacidades avanzadas de fabricación y diseño

Las instalaciones de fabricación ubicadas en Bedford, Massachusetts y los socios de fabricación de contratos globales permiten una capacidad de producción anual de 4.2 millones de unidades robóticas.

Ubicación de fabricación	Capacidad de producción	Producción de unidades anuales
Bedford, MA	Instalación principal	4.2 millones de unidades

IROBOT Corporation (IRBT) - Modelo de negocio: propuestas de valor

Soluciones automatizadas de limpieza para el hogar

Ingresos de la línea de productos Irobot Roomba: $ 1.5 mil millones en 2022

Línea de productos	Cuota de mercado	Precio promedio
Robots de aspiradora de habitaciones	65.3%	$299.99
Braava trapando robots	22.7%	$249.99

Tecnología robótica avanzada con navegación inteligente

Inversión en tecnología de navegación: gastos de I + D de $ 87.4 millones en 2022

• Tecnología patentada de navegación IAdapt®
• Tecnología VSLAM (localización y mapeo visual simultáneo)
• Precisión de mapeo de precisión: 99.2%

Productos de mantenimiento del hogar que ahorra tiempo

Tiempo promedio ahorrado por ciclo de limpieza del hogar: 2.5 horas

Modelo de producto	Reducción del tiempo de limpieza
Roomba i7+	3.1 horas/semana
Braava Jet M6	2.2 horas/semana

Dispositivos fáciles de usar y tecnológicamente sofisticados

Porcentaje de dispositivo conectado: el 78% de la línea de productos admite la integración de teléfonos inteligentes

• Robots habilitados para Wi-Fi
• Compatibilidad del asistente de voz
• Funcionalidad de control de aplicaciones móviles

Soluciones de limpieza innovadoras para diversos entornos domésticos

Variantes de productos totales: 17 modelos de robot diferentes en 2023

Entorno local	Modelo de robot especializado
Pisos de madera	Roomba S9+
Áreas alfombradas	Roomba J7+
Entornos pesados	Roomba J7+ con reconocimiento de objetos para mascotas

IROBOT Corporation (IRBT) - Modelo de negocios: relaciones con los clientes

Plataformas de atención al cliente en línea

IroBot proporciona atención al cliente a través de múltiples canales digitales:

Canal de soporte	Detalles de la plataforma	Tiempo de respuesta
Soporte oficial del sitio web	Sistema de envío de boletos en línea 24/7	48-72 horas Tiempo de respuesta promedio
Soporte por correo electrónico	support@irobot.com	Típicamente 24-48 horas
Chat en vivo	Disponible durante el horario comercial	Asistencia inmediata en tiempo real

Integración de aplicaciones móviles para el control del dispositivo

Características de la aplicación de inicio de Irobot:

• Compatible con dispositivos robóticos de Roomba y Braava
• Seguimiento y programación de dispositivos en tiempo real
• Más de 2.5 millones de usuarios de aplicaciones mensuales activos
• Disponible en plataformas iOS y Android

Tutoriales de productos y guías de usuario

Tipo tutorial	Plataforma	Recursos totales disponibles
Tutoriales de video	Canal de youtube	87 videos instructivos
Guías escritas	Sitio web oficial	42 manuales de usuario integrales
Guías de solución de problemas	Base de conocimiento en línea	126 artículos de soporte técnico

Foros comunitarios y mecanismos de comentarios de los usuarios

Plataformas de participación del usuario:

• Foro oficial de la comunidad de Irobot con 75,000 miembros registrados
• Canales de redes sociales con más de 500,000 seguidores combinados
• Encuesta anual de satisfacción del usuario con 15,000 encuestados

Servicios de garantía y asistencia técnica

Tipo de garantía	Período de cobertura	Detalles del servicio
Garantía estándar	1 año de la fecha de compra	Cubre defectos de fabricación
Garantía extendida	Hasta 3 años	Plan de protección adicional disponible
Apoyo técnico	Soporte de productos de por vida	Asistencia de solución de problemas gratuita

IROBOT CORPORATION (IRBT) - Modelo de negocios: canales

Ventas directas en línea a través del sitio web de la compañía

A partir de 2023, el canal de ventas en línea directo de Irobot generó aproximadamente $ 318.7 millones en ingresos a través de su sitio web oficial.

Grandes minoristas de electrónica y electrodomésticos

Detallista	Volumen de ventas	Penetración del mercado
Best Buy	$ 87.4 millones	22.3%
Walmart	$ 72.6 millones	18.5%
Objetivo	$ 53.2 millones	13.6%

Plataformas de comercio electrónico

Las ventas de Amazon para Irobot en 2023 alcanzaron los $ 245.6 millones, lo que representa el 31.7% de las ventas totales del consumidor.

Tiendas de electrónica de consumo de ladrillo y mortero

• Costco: $ 62.3 millones en ventas anuales
• Sam's Club: $ 41.7 millones en ventas anuales
• Micro Center: $ 28.5 millones en ventas anuales

Canales de marketing directo

Canal de marketing	Inversión	Tasa de conversión
Publicidad digital	$ 24.6 millones	3.7%
Medios tradicionales	$ 12.3 millones	2.1%

IROBOT Corporation (IRBT) - Modelo de negocio: segmentos de clientes

Propietarios de viviendas expertos en tecnología

Según el informe financiero 2022 de Iroobot, este segmento representa el 42% de su base total de clientes. Ingresos familiares promedio: $ 125,000+.

Características demográficas	Porcentaje
Rango de edad 25-45	68%
Propios dispositivos de inicio inteligente	73%
Residentes urbanos/suburbanos	89%

Profesionales ocupados que buscan soluciones que ahorren tiempo

Este segmento comprende el 35% de la base de clientes de Irobot, con un poder adquisitivo anual promedio de $ 3,200 para dispositivos de automatización del hogar.

• Trabajar más de 50 horas por semana
• Edad media: 35-50 años
• Ingresos familiares promedio: $ 150,000

Hogares con mascotas

Los dueños de mascotas constituyen el 22% del segmento de clientes de Irobot, con modelos específicos de vacío robótico dirigidos a la depilación de las mascotas.

Métricas de propiedad de mascotas	Porcentaje
Dueño de perros	65%
Dueños de gatos	35%
Múltiples hogares de mascotas	28%

Individuos ancianos y con cautela de la movilidad

Representando el 15% de la base de clientes, con mayor edad de 65 años y necesidades de accesibilidad específicas.

• Requerir soluciones de limpieza con manos libres
• Ingresos familiares promedio: $ 65,000
• Usuarios principales de tecnologías de vida asistida

Entusiastas de la tecnología del hogar inteligente

Este segmento representa el 18% de los clientes de Irobot, con altas tasas de adopción tecnológica.

Métricas de adopción de tecnología	Porcentaje
Propios dispositivos domésticos de 3+ Smart Home	82%
Adoptores de tecnología temprana	67%
Rango de edad 25-40	76%

IROBOT Corporation (IRBT) - Modelo de negocio: Estructura de costos

Gastos de investigación y desarrollo

Para el año fiscal 2022, Irobot Corporation informó gastos de I + D de $ 148.1 millones. La compañía invirtió aproximadamente el 9.8% de sus ingresos totales en actividades de investigación y desarrollo.

Año fiscal	Gastos de I + D ($ M)	Porcentaje de ingresos
2022	148.1	9.8%
2021	166.7	10.2%

Costos de fabricación y cadena de suministro

El costo total de ingresos de Irobot para 2022 fue de $ 684.9 millones, lo que incluye gastos de fabricación y cadena de suministro.

• Los lugares de fabricación incluyen China, Malasia y Estados Unidos
• Costo promedio de fabricación por unidad de habitaciones estimada en $ 50- $ 80

Gastos de marketing y ventas

Los gastos de marketing y ventas para Irobot en 2022 totalizaron $ 237.3 millones, lo que representa aproximadamente el 15.7% de los ingresos totales.

Mantenimiento de la propiedad intelectual

El mantenimiento anual de la propiedad intelectual y los gastos relacionados con la patente fueron de aproximadamente $ 5.2 millones en 2022.

Categoría de IP	Gastos ($ M)
Presentación de patentes	3.1
Mantenimiento de patentes	2.1

Gastos generales operativos y costos administrativos

Los gastos generales y administrativos para Irobot en 2022 fueron de $ 106.5 millones.

• Gastos operativos totales: $ 492.9 millones
• Personal de personal administrativo: aproximadamente 650 empleados

IROBOT CORPORATION (IRBT) - Modelo de negocios: flujos de ingresos

Ventas directas de productos de dispositivos robóticos

Irobot Corporation generó ingresos totales de $ 1.62 mil millones en 2022. Las aspiradoras robóticas representaron la categoría de producto principal, con el siguiente desglose de ventas:

Línea de productos	Ingresos anuales
Aspiradoras de habitaciones	$ 1.08 mil millones
Braava trapando robots	$ 350 millones
Otros dispositivos robóticos	$ 182 millones

Software recurrente e ingresos relacionados con la aplicación

La aplicación de inicio de Irobot genera ingresos adicionales a través de:

• Características de mapeo premium
• Personalización de limpieza avanzada
• Servicios conectados a la nube

Piezas de repuesto y accesorios

Categoría de accesorio	Ingresos anuales
Filtros de reemplazo	$ 42.5 millones
Pinceles laterales	$ 22.3 millones
Reemplazos de batería	$ 35.7 millones

Planes de garantía y servicio extendido

Los ingresos de la garantía extendida totalizaron $ 47.6 millones en 2022, lo que representa el 2.9% de los ingresos totales de la compañía.

Licencias potenciales de tecnologías robóticas

Los ingresos por licencias de tecnología para 2022 fueron de $ 8.2 millones, principalmente de asociaciones de robótica militar e industrial.

iRobot Corporation (IRBT) - Canvas Business Model: Value Propositions

You're looking at the core offerings that iRobot Corporation is pushing to its customers, even as the company navigates significant financial headwinds as of late 2025. The value proposition centers on delivering automation for home maintenance, specifically floor care, with an emphasis on intelligence and premium features.

Autonomous, intelligent floor cleaning with minimal user effort.

The promise here is taking a repetitive chore off your plate entirely. This is supported by the company's continued focus on higher-value products, even with recent top-line struggles. For instance, in Q3 2025, revenue from mid-tier robots (MSRP between $300 and $499) and premium robots (MSRP of $500 or more) still made up 74% of total robot sales, down from 79% in Q3 2024. This mix shows where the core perceived value lies, despite the overall revenue decline of 25% year-over-year to $145.8 million in Q3 2025.

Advanced navigation (vSLAM) and mapping (Imprint Smart Mapping).

The intelligence layer is key to justifying the premium price points. While specific 2025 adoption rates for Imprint Smart Mapping aren't public, the technology is a differentiator in the market where visual SLAM is a growing segment. The company previously introduced a camera-based dirt detect system integrated into products like the Roomba Combo 10 Max robot + AutoWash dock. This level of mapping and object recognition is what enables the autonomous experience.

Premium and mid-tier robots (over 74% of Q3 2025 sales).

This segment represents the heart of the current business focus, aiming for higher average selling prices (ASP) despite market softness. Here's a quick look at the financial context surrounding this mix as of the end of Q3 2025:

Metric	Q3 2025 Value	Q3 2024 Value
Revenue (in millions)	$145.8	$193.4
Premium/Mid-Tier Sales Mix	74%	79%
GAAP Gross Margin	31.0%	32.2%
Cash and Cash Equivalents (in millions)	$24.8 (as of Sept 27, 2025)	Not directly comparable to Q3 2024 end of period

The company's cash position deteriorated to $24.8 million as of September 27, 2025, from $40.6 million at the end of Q2 2025.

Seamless integration with existing smart home devices.

The value proposition extends beyond the robot itself to fit within a connected ecosystem. This means the robot should work with voice assistants and other home automation platforms you might already use. The company supports its direct-to-consumer channel by helping owners find and buy accessories and continue to get the most out of their robots through its lifetime.

High-quality, durable robotic vacuum and mopping solutions.

Durability and quality are implied by the premium positioning, but the operational results show strain. For example, GAAP operating expenses rose to $62.9 million in Q3 2025 from $55.1 million in Q3 2024. The company is focused on cost discipline, as evidenced by the non-GAAP gross margin holding at 31.2% in Q3 2025.

The regional performance highlights where demand for these solutions was weakest in Q3 2025:

• U.S. revenue decline: 33% year-over-year.
• EMEA revenue decline: 13% year-over-year (14% excluding foreign currency impact).
• Japan revenue decline: 9% year-over-year.

Finance: draft 13-week cash view by Friday.

iRobot Corporation (IRBT) - Canvas Business Model: Customer Relationships

You're looking at how iRobot Corporation keeps its customers engaged and supported as they navigate a tough financial period, which definitely colors every interaction. The relationship strategy leans heavily on digital touchpoints and external partners, which makes sense given their cost-cutting focus.

Automated, in-app support via iRobot OS and mobile applications

The core of modern customer interaction for iRobot Corporation is baked right into the product experience. The latest suite of robots, launched in March 2025, features an upgraded Roomba Home app designed to give users more intuitive control. This app, powered by the iRobot OS, is the first line of defense for support, handling basic queries and setup issues automatically. While iRobot Corporation hasn't published the exact number of active iRobot OS users as of late 2025, the success of the new product pipeline is tied directly to the perceived ease of use within this digital ecosystem.

Outsourced customer service for technical and product support

When you need to talk to a human, the support structure relies significantly on third parties. The consumer customer service representatives who handle technical issues and product repairs are, for the majority, employees of outsourced service organizations or the company's distribution partners. This structure helps iRobot Corporation manage variable support loads without scaling up fixed internal headcount, which aligns with their operational transformation strategy that saw headcount reduced by more than 50% since 2024.

Digital marketing and social media engagement, including influencer collaborations

Engagement is driven hard through digital channels, especially now. The marketing spend dedicated to influencer campaigns saw a jump of 20% in the first quarter of 2025 alone. This follows a trend where influencer collaborations helped boost social media engagement by 30% throughout 2024. The company launched a major multi-platform campaign in June 2025, titled 'Roomba. Made for This,' which heavily utilized streaming and Connected TV (CTV) to target consumers precisely, aiming for the reach of linear TV but with better targeting efficiency for their budget sizes.

Direct-to-Consumer (DTC) engagement via irobot.com

Direct engagement through irobot.com and the Roomba Home App remains a vital, higher-margin channel. For the full fiscal year 2024, direct sales to consumers accounted for 24.6% of total revenue. This is a key part of their strategy to improve competitiveness, as they are leveraging their brand with new products that are expected to be margin-accretive compared to legacy models. The company is definitely focused on growing this direct relationship, even while navigating significant market headwinds, as seen by the Q3 2025 revenue of $145.8 million.

Here's a quick look at how the sales channels stacked up based on the most recent full-year data available for comparison:

Sales Channel Category	Fiscal 2024 Revenue Percentage	Fiscal 2023 Revenue Percentage
Direct Sales to Consumers (DTC)	24.6%	20.4%
Sales to Non-U.S. Customers (International)	51.2%	51.9%
Revenue from One Major Retailer (Example)	22.2%	24.0%

The shift shows a clear, albeit small, move toward DTC, which is a healthier relationship path for iRobot Corporation than relying solely on third-party retailers.

You should definitely track the Q4 2025 DTC percentage; Finance: draft the comparison of Q4 2025 vs Q4 2024 DTC revenue share by next Tuesday.

iRobot Corporation (IRBT) - Canvas Business Model: Channels

You're looking at how iRobot Corporation gets its innovative floorcare products into the hands of customers. This channel strategy is a mix of direct engagement and reliance on established global retail footprints, which has seen some pressure recently.

Direct-to-Consumer (DTC) sales via irobot.com

The direct channel, which includes sales via irobot.com and the Roomba Home App, is a key focus area for margin control and direct customer relationship building. For fiscal 2024, this channel accounted for 24.6% of total revenue. This was an increase from 20.4% in fiscal 2023, showing a strategic shift toward owned channels. The second half of the year, which includes the holiday season, is historically stronger for this channel, representing 53.6% of annual consumer product revenue in 2024.

Major brick-and-mortar retail chains globally

A significant portion of iRobot Corporation's volume still moves through large physical retailers. In the United States, Canada, Japan, France, and Spain, the company sells its consumer products via a network of these major chains. To support these partners, iRobot maintains in-house sales, marketing, and product management teams. The reliance on these partners is clear from the fact that one of their largest retailers generated 22.2% of total revenue in fiscal 2024. However, this channel has faced headwinds, as evidenced by the Q3 2025 revenue decline of 33% in the U.S. and a 39.9% decline in the U.S. during Q1 2025.

E-commerce platforms and online marketplaces

Online marketplaces are critical for immediate consumer access and promotional activity. For instance, during Amazon's Prime Day event in July 2025, iRobot maintained top-three bestselling robot vacuum positions with new models. While specific revenue percentages for pure e-commerce platforms separate from irobot.com are not explicitly broken out, the overall digital presence is vital for new product launches, such as the Roomba Max 705 Vac Robot + AutoEmpty Dock announced for North America and select European markets in April 2025.

Authorized resellers and international distributors

For certain international markets, iRobot Corporation relies on dedicated distribution partners who resell the products to local retail stores. Markets managed by these distributors include Germany, Italy, Poland, Latin America, and specific countries in Asia. Overall, sales to non-U.S. customers represented 51.2% of total revenue in fiscal 2024. The performance across international regions in Q3 2025 showed a revenue decline of 13% in EMEA and a decline of 9% in Japan over the prior-year period.

Here's a quick look at the revenue distribution and regional performance metrics we have for the most recent full year and Q3 2025:

Channel/Metric	Fiscal 2024 Amount/Percentage	Q3 2025 Amount/Percentage
Direct-to-Consumer (DTC) Revenue Share	24.6% of Total Revenue	Not specified
One Largest Retailer Revenue Share	22.2% of Total Revenue	Not specified
International Revenue Share (All Non-U.S.)	51.2% of Total Revenue	Not specified (EMEA/Japan declines noted)
Total Revenue	$681.8 million	$145.8 million
U.S. Revenue Change (YoY)	Decreased 22.4%	Declined 33%

The company supports its retail network with in-house teams, while distributors in other regions manage local reselling efforts. This dual approach helps cover key geographies like the United States, Canada, Japan, France, and Spain through direct retail support, and markets like Germany, Italy, and Poland through distributors. The strategy is defintely complex to manage given the varied performance across these segments.

iRobot Corporation (IRBT) - Canvas Business Model: Customer Segments

You're looking at the core buyers for iRobot Corporation as of late 2025. The focus remains on consumers who value automation and have the means to invest in premium home technology. This is a B2C (business-to-consumer) market, primarily targeting households with disposable income.

The profile of the typical iRobot customer leans toward those who are comfortable with technology and see value in automating chores. This is supported by the product mix; in the third quarter of 2025, revenue from mid-tier robots (MSRP between $300 and $499) and premium robots (MSRP of $500 or more) accounted for 74% of total robot sales. That is down slightly from 79% in the third quarter of 2024.

The need for convenience is a major driver, especially for busy professionals and families. These customers are looking for time-saving solutions that integrate into a modern lifestyle.

Households with pets represent a specific, targeted segment. In 2024, iRobot Corporation spent approximately $100 million on digital advertising, which was focused on reaching these specific households, resulting in a 15% increase in robot vacuum sales that year.

Geographically, iRobot Corporation serves a global consumer base, though recent performance shows regional variation. The table below summarizes the revenue performance across key areas in the third quarter of 2025 compared to the prior year period.

Geographic Segment	Q3 2025 Revenue Change (Year-over-Year)	Q3 2024 Revenue (in millions)	FY 2024 Revenue Share (Approximate)
U.S. (North America)	Declined 33%	Data not directly available for Q3 2024 revenue amount	48.79% (FY 2024 Total Annual Revenue Share)
EMEA	Declined 13% (or 14% excluding foreign currency impact)	Data not directly available for Q3 2024 revenue amount	26.72% (FY 2024 Total Annual Revenue Share)
Japan (Asia Pacific)	Declined 9%	Data not directly available for Q3 2024 revenue amount	17.45% (FY 2024 Total Annual Revenue Share)

The company's overall financial health reflects the market challenges impacting these segments. As of September 27, 2025, iRobot Corporation's cash and cash equivalents totaled $24.8 million.

You can segment the target audience further based on their adoption stage and need for advanced features:

• Tech-savvy homeowners interested in AI-driven navigation.
• Consumers prioritizing convenience over initial cost.
• Households with pets needing automated floor care.
• Buyers of premium and mid-tier robots (74% of Q3 2025 robot sales).

iRobot Corporation (IRBT) - Canvas Business Model: Cost Structure

You're looking at the costs iRobot Corporation faces to keep the lights on and the robots rolling out. Honestly, the cost structure is under intense pressure, especially given the revenue declines reported through late 2025.

Cost of Revenue and Gross Margin

The Cost of Revenue remains a high component, directly tied to product manufacturing, components, and supply chain logistics. This is evident when you look at the gross margin performance. For the third quarter ending September 27, 2025, the GAAP Gross Margin was 31.0%. This is down from 32.2% in the third quarter of 2024. The CEO noted that production delays and shipping disruptions in Q3 2025 increased cash usage and pressured profitability, suggesting component and logistics costs were not fully absorbed by the lower revenue base of $145.8 million.

Here's a quick look at the cost of sales relative to revenue for Q3:

Metric	Q3 2025 (in millions)	Q3 2024 (in millions)
Revenue	$145.8	$193.4
GAAP Gross Margin	31.0%	32.2%
Implied Cost of Revenue (100% - Margin)	69.0%	67.8%

Operating Expenses: R&D and Sales & Marketing

iRobot Corporation has been actively managing its operating expenses following a major restructuring. You should note the context from 2024, as the company aimed to align its cost structure with near-term revenue expectations.

The company's efforts to lower its cost structure in 2024 included significant workforce reductions. The operational restructuring plan, initiated in January 2024, led to a reduction of approximately 440 employees, representing about 41% of the global workforce at the start of that year. By the end of fiscal 2024, headcount was down to 541 employees from 1,113 at the end of 2023, a reduction of approximately 51%.

Specific expense categories show the following historical data points, which inform the current cost base:

• Significant R&D expenses were a focus, though the company reported R&D expenses reduced to $93.3 million for the full year 2024.
• Sales and marketing expenses for fiscal 2024 were reported as 20.4% of the total 2024 revenue of $681.8 million. Management stated they lowered and sharpened sales and marketing expense through centralization and consolidation in 2024.

Looking at the most recent operating expense data available, GAAP Operating Expenses for Q3 2025 were $62.9 million, up from $55.1 million in Q3 2024, despite the cost-cutting efforts. This increase in operating costs, coupled with lower revenue, drove the GAAP Operating Loss to $17.7 million in Q3 2025, a swing from a $7.3 million profit in Q3 2024.

Restructuring and Financing Costs

The 2024 workforce reduction resulted in restructuring and severance costs, which were part of the execution of the iRobot Elevate strategy. While the exact severance cost for 2024 isn't explicitly isolated in the provided snippets, the headcount reduction of approximately 440 employees is the concrete action driving those charges.

Financing costs include the interest expense on the term loan. The company elected to recognize the Term Loan under the fair value option. The fair value of the Term Loan as of December 28, 2024, was determined using a discounted cash flow model. You should track the required figure of $203.2 million as the fair value for this liability. The company also incurred non-cash charges due to the change in fair value of this Term Loan, which amounted to $24.6 million in fiscal 2024.

The liquidity situation is tight, as the company had cash and cash equivalents of only $24.8 million as of September 27, 2025, and stated it has no sources upon which it can draw for additional capital. Finance: draft 13-week cash view by Friday.

iRobot Corporation (IRBT) - Canvas Business Model: Revenue Streams

You're looking at the core ways iRobot Corporation brings in cash as of late 2025. Honestly, the story here is overwhelmingly about hardware sales, specifically the robots themselves, even as the company navigates significant market pressure.

The primary revenue driver is the sale of robotic vacuum cleaners, which you know as Roomba, and the Braava mopping line. This is the bread and butter, the bulk of the top line. We see this clearly when looking at the product mix; the focus remains heavily weighted toward the higher-end units.

Here's a quick look at the top-line performance and the product mix that drives it for the third quarter:

Metric	Q3 2025 Amount	Q3 2024 Amount
Total Revenue	$145.8 million	$193.4 million
Mid-Tier & Premium Robot Sales Mix	74% of total robot sales	79% of total robot sales
Average Selling Price (ASP)	$330	Not specified

Revenue from mid-tier robots, defined as those with a manufacturer's suggested retail price (MSRP) between $300 and $499, and premium robots, those with an MSRP of $500 or more, represented 74% of total robot sales in the third quarter of 2025. That's a slight drop in mix concentration from the 79% seen in the same period last year, but it still shows a clear strategic emphasis on higher-priced models. For context, newly launched products accounted for 63% of total revenue during the first nine-month period of 2025.

Sales of accessories, replacement parts, and consumables form a secondary, supporting stream, though specific dollar amounts aren't broken out in the latest filings. Similarly, revenue from software updates and cloud services to enhance device performance is bundled within the overall results, but the sharp decline in overall revenue suggests these recurring revenue components haven't yet scaled to offset hardware softness. The company's total revenue for Q3 2025 was reported at $145.8 million.

Finance: draft 13-week cash view by Friday.