IROBOT Corporation (IRBT): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo em rápida evolução da robótica doméstica, a IroBot Corporation é uma força pioneira, transformando tarefas domésticas mundanas em experiências perfeitas e inteligentes. Ao alavancar a tecnologia robótica de ponta e as inovações estratégicas de negócios, o iRobot revolucionou as soluções de limpeza doméstica, oferecendo aos consumidores conveniência e eficiência sem precedentes. Seu modelo de negócios Canvas revela uma abordagem sofisticada que combina proezas tecnológicas, parcerias estratégicas e design centrado no cliente, posicionando a empresa na vanguarda da revolução da automação residencial inteligente.

IROBOT Corporation (IRBT) - Modelo de negócios: Parcerias -chave

Parcerias de distribuição de varejo

A IroBot mantém parcerias críticas de varejo com os principais varejistas eletrônicos e de artigos para o lar:

Varejista	Volume anual de vendas	Detalhes da parceria
Amazon	37% do total de vendas do Roomba	Canal de distribuição online primário
Best Buy	22% do total de vendas do Roomba	Displays de produtos exclusivos
Alvo	15% do total de vendas do Roomba	Merchandising on-line e on-line

Parcerias de fabricação

O ecossistema de fabricação da IroBot envolve parcerias globais estratégicas:

• Flex Ltd. (Malásia) - Parceiro de fabricação primária
• Wistron Corporation (Taiwan) - instalação de produção secundária
• Pegatron Corporation (China) - Fabricação de componentes

Colaboração de tecnologia

As parcerias de tecnologia estratégica incluem:

Parceiro	Foco de colaboração	Valor do investimento
Instituto de Tecnologia de Massachusetts	Pesquisa de IA e Robótica	Granda de pesquisa anual de US $ 2,5 milhões
Stanford Robotics Lab	Algoritmos de aprendizado de máquina	Projeto colaborativo de US $ 1,8 milhão

Aliança Estratégica com Teradyne

Contexto de aquisição: Teradyne adquiriu o IroBot por US $ 1,4 bilhão em novembro de 2022, estabelecendo uma parceria estratégica abrangente.

• Propriedade da Teradyne: 100% das ações da iRobot
• Valor da fusão: US $ 1,4 bilhão
• Foco de integração: desenvolvimento de tecnologia robótica

IROBOT Corporation (IRBT) - Modelo de negócios: Atividades -chave

Design de produto a vácuo robótico e limpeza de piso

A IroBot investiu US $ 71,4 milhões em pesquisa e desenvolvimento em 2022. O design do produto se concentra nos modelos de vácuo Roomba com especificações específicas:

Modelo	Duração da bateria	Poder de sucção	Faixa de preço
Roomba J7+	90 minutos	10x levantamento de energia	$799-$899
Roomba i3+	75 minutos	8x levantamento de energia	$549-$649

Pesquisa e desenvolvimento contínuos em robótica doméstica

Redução de despesas de P&D para 2022:

• Gastos totais de P&D: US $ 71,4 milhões
• Porcentagem de receita: 8,2%
• Pedidos de patentes arquivados: 37 novas patentes

Processos de controle de fabricação e qualidade

Detalhes de fabricação para 2022:

Localização	Volume de produção	Métricas de controle de qualidade
China	2,1 milhões de unidades	99,7% de taxa livre de defeitos
Malásia	1,5 milhão de unidades	99,5% de taxa livre de defeitos

Posicionamento de produtos de marketing e eletrônica de consumo

Despesas de marketing em 2022:

• Orçamento total de marketing: US $ 92,3 milhões
• Alocação de marketing digital: 64%
• Passos globais de publicidade: US $ 38,6 milhões

Desenvolvimento de software e algoritmo para navegação inteligente

Investimento em tecnologia de navegação:

Tecnologia	Investimento	Métrica de desempenho
Mapeamento de precisão	US $ 22,5 milhões	99,3% de mapeamento de quarto preciso
Reconhecimento de objetos	US $ 18,7 milhões	95% de precisão para evitar obstáculos

IroBot Corporation (IRBT) - Modelo de negócios: Recursos -chave

Tecnologias proprietárias de navegação e mapeamento robóticas

O IroBOT possui 24 patentes de navegação e mapeamento ativos a partir de 2023. O SLAM da empresa (localização simultânea e mapeamento) permite um movimento robótico preciso em 85% das superfícies do piso da casa.

Tipo de tecnologia	Contagem de patentes	Capacidade de cobertura
Sistemas de navegação	24	85% de superfícies de piso em casa
Algoritmos de mapeamento	16	Precisão de várias salas

Portfólio de propriedade intelectual

O IroBOT mantém um portfólio de propriedade intelectual robusto, com 390 patentes totais a partir do quarto trimestre 2023.

• Total de patentes: 390
• Patentes ativas: 276
• Aplicações de patentes pendentes: 114

Equipe de pesquisa de engenharia e robótica

A IroBot emprega 726 profissionais de pesquisa e desenvolvimento a partir de 2023, com um investimento anual de P&D de US $ 124,6 milhões.

Composição da equipe	Número	Investimento anual
Profissionais de P&D	726	US $ 124,6 milhões

Reputação da marca

A IroBOT comanda 67% de participação de mercado no segmento de pó de pó robótico nos Estados Unidos a partir de 2023.

Recursos avançados de fabricação e design

As instalações de fabricação localizadas em Bedford, Massachusetts e parceiros de fabricação de contratos globais permitem a capacidade de produção anual de 4,2 milhões de unidades robóticas.

Local de fabricação	Capacidade de produção	Saída anual da unidade
Bedford, MA	Instalação primária	4,2 milhões de unidades

IroBot Corporation (IRBT) - Modelo de negócios: proposições de valor

Soluções automatizadas de limpeza doméstica

Receita da linha de produtos IroBot Roomba: US $ 1,5 bilhão em 2022

Linha de produtos	Quota de mercado	Preço médio
Robôs a vácuo Roomba	65.3%	$299.99
Robôs de esfregamento de braava	22.7%	$249.99

Tecnologia robótica avançada com navegação inteligente

Investimento em tecnologia de navegação: US $ 87,4 milhões de gastos em P&D em 2022

• Tecnologia patenteada de navegação IAdapt®
• VSLAM (Localização visual simultânea e mapeamento) Tecnologia
• Precisão de precisão do mapeamento: 99,2%

Produtos de manutenção doméstica que economizam tempo

Tempo médio economizado por ciclo de limpeza doméstico: 2,5 horas

Modelo de produto	Redução do tempo de limpeza
Roomba i7+	3,1 horas/semana
Braava Jet M6	2,2 horas/semana

Dispositivos amigáveis ​​e tecnologicamente sofisticados

Porcentagem de dispositivo conectado: 78% da linha de produtos suporta integração de smartphones

• Robôs habilitados para Wi-Fi
• Compatibilidade do assistente de voz
• Funcionalidade de controle de aplicativos móveis

Soluções de limpeza inovadoras para diversos ambientes domésticos

Total de variantes de produtos: 17 modelos de robô diferentes em 2023

Ambiente doméstico	Modelo de robô especializado
Pisos de madeira	Roomba S9+
Áreas acarpetadas	Roomba J7+
Ambientes pesados	Roomba J7+ com reconhecimento de objetos para animais de estimação

IROBOT Corporation (IRBT) - Modelo de Negócios: Relacionamentos do Cliente

Plataformas de suporte ao cliente online

O iRobot fornece suporte ao cliente por meio de vários canais digitais:

Canal de suporte	Detalhes da plataforma	Tempo de resposta
Suporte oficial ao site	Sistema de envio de ingressos on -line 24/7	48-72 horas tempo de resposta média
Suporte por e -mail	support@irobot.com	Normalmente 24-48 horas
Bate -papo ao vivo	Disponível durante o horário comercial	Assistência imediata em tempo real

Integração de aplicativos móveis para controle de dispositivos

Recursos do aplicativo IroBot Home:

• Compatível com dispositivos robóticos Roomba e Braava
• Rastreamento e agendamento de dispositivos em tempo real
• Mais de 2,5 milhões de usuários de aplicativos mensais ativos
• Disponível em plataformas iOS e Android

Tutoriais de produtos e guias de usuário

Tipo de tutorial	Plataforma	Recursos totais disponíveis
Tutoriais em vídeo	Canal do youtube	87 Vídeos de instrução
Guias escritos	Site oficial	42 manuais abrangentes do usuário
Guias de solução de problemas	Base de conhecimento online	126 Artigos de suporte técnico

Fóruns da comunidade e mecanismos de feedback do usuário

Plataformas de engajamento do usuário:

• Fórum Oficial da Comunidade Irobot com 75.000 membros registrados
• Canais de mídia social com mais de 500.000 seguidores combinados
• Pesquisa anual de satisfação do usuário com 15.000 entrevistados

Serviços de garantia e assistência técnica

Tipo de garantia	Período de cobertura	Detalhes do serviço
Garantia padrão	1 ano a partir da data de compra	Cobre defeitos de fabricação
Garantia estendida	Até 3 anos	Plano de proteção adicional disponível
Suporte técnico	Suporte ao produto ao longo da vida	Assistência de solução de problemas gratuita

IroBot Corporation (IRBT) - Modelo de Negócios: Canais

Vendas on -line diretas através do site da empresa

A partir de 2023, o canal de vendas on -line direto da IroBot gerou aproximadamente US $ 318,7 milhões em receita por meio de seu site oficial.

Principais eletrônicos e varejistas de eletrodomésticos

Varejista	Volume de vendas	Penetração de mercado
Best Buy	US $ 87,4 milhões	22.3%
Walmart	US $ 72,6 milhões	18.5%
Alvo	US $ 53,2 milhões	13.6%

Plataformas de comércio eletrônico

As vendas da Amazon para o iRobot em 2023 atingiram US $ 245,6 milhões, representando 31,7% do total de vendas do consumidor.

Lojas de eletrônicos de consumo de tijolo e argamassa

• Costco: US $ 62,3 milhões em vendas anuais
• Sam's Club: US $ 41,7 milhões em vendas anuais
• Micro Center: US $ 28,5 milhões em vendas anuais

Canais de marketing direto

Canal de marketing	Investimento	Taxa de conversão
Publicidade digital	US $ 24,6 milhões	3.7%
Mídia tradicional	US $ 12,3 milhões	2.1%

IROBOT Corporation (IRBT) - Modelo de negócios: segmentos de clientes

Proprietários de casas com conhecimento de tecnologia

De acordo com o relatório financeiro de 2022 da IroBOT, esse segmento representa 42% de sua base total de clientes. Renda familiar média: US $ 125.000+.

Características demográficas	Percentagem
Faixa etária de 25 a 45	68%
PRÓPRIOS DISPOSITIVOS HOME	73%
Residentes urbanos/suburbanos	89%

Profissionais ocupados que buscam soluções de economia de tempo

Esse segmento compreende 35% da base de clientes da IroBot, com um poder médio de compra anual de US $ 3.200 para dispositivos de automação residencial.

• Trabalho mais de 50 horas por semana
• Idade média: 35-50 anos
• Renda familiar média: US $ 150.000

Famílias com animais de estimação

Os donos de animais de estimação constituem 22% do segmento de clientes da IroBOT, com modelos específicos de vácuo robótico direcionados à remoção de pêlos para animais de estimação.

Métricas de propriedade de animais de estimação	Percentagem
Donos de cães	65%
Donos de gatos	35%
Vários famílias de animais de estimação	28%

Indivíduos idosos e com problemas de mobilidade

Representando 15% da base de clientes, com idade média de 65 anos ou mais e necessidades específicas de acessibilidade.

• Requer soluções de limpeza de mãos livres
• Renda familiar média: US $ 65.000
• Usuários principais de tecnologias de vida assistida

Entusiastas da tecnologia doméstica inteligentes

Esse segmento é responsável por 18% dos clientes da iRobot, com altas taxas de adoção tecnológica.

Métricas de adoção de tecnologia	Percentagem
Possuir 3+ dispositivos domésticos inteligentes	82%
Primeiros adotantes de tecnologia	67%
Faixa etária de 25 a 40	76%

IroBot Corporation (IRBT) - Modelo de negócios: estrutura de custos

Despesas de pesquisa e desenvolvimento

Para o ano fiscal de 2022, a IroBot Corporation registrou despesas de P&D de US $ 148,1 milhões. A empresa investiu aproximadamente 9,8% de sua receita total em atividades de pesquisa e desenvolvimento.

Ano fiscal	Despesas de P&D ($ M)	Porcentagem de receita
2022	148.1	9.8%
2021	166.7	10.2%

Custos de fabricação e cadeia de suprimentos

O custo total da receita da IroBOT para 2022 foi de US $ 684,9 milhões, o que inclui despesas de fabricação e cadeia de suprimentos.

• Locais de fabricação incluem China, Malásia e Estados Unidos
• Custo médio de fabricação por unidade Roomba estimada em US $ 50 a US $ 80

Despesas de marketing e vendas

As despesas de marketing e vendas para o iRobot em 2022 totalizaram US $ 237,3 milhões, representando aproximadamente 15,7% da receita total.

Manutenção da propriedade intelectual

A manutenção da propriedade intelectual anual e as despesas relacionadas a patentes foram de aproximadamente US $ 5,2 milhões em 2022.

Categoria IP	Despesas ($ m)
Registro de patentes	3.1
Manutenção de patentes	2.1

Custos gerais operacionais e administrativos

As despesas gerais e administrativas para o iRobot em 2022 foram de US $ 106,5 milhões.

• Despesas operacionais totais: US $ 492,9 milhões
• Funcionários administrativos Headcount: aproximadamente 650 funcionários

IROBOT Corporation (IRBT) - Modelo de negócios: fluxos de receita

Vendas diretas de produtos de dispositivos robóticos

A IroBot Corporation gerou receita total de US $ 1,62 bilhão em 2022. Robóticos aspiradores de aspiradores representavam a categoria de produto primário, com a seguinte quebra de vendas:

Linha de produtos	Receita anual
Roomba aspiradores de pó	US $ 1,08 bilhão
Robôs de esfregamento de braava	US $ 350 milhões
Outros dispositivos robóticos	US $ 182 milhões

Software recorrente e receita relacionada ao aplicativo

O aplicativo IroBot Home gera receita adicional através de:

• Recursos de mapeamento premium
• Personalização avançada de limpeza
• Serviços conectados à nuvem

Peças de reposição e acessórios

Categoria acessória	Receita anual
Filtros de reposição	US $ 42,5 milhões
Escovas laterais	US $ 22,3 milhões
Substituição da bateria	US $ 35,7 milhões

Planos de garantia e serviço estendidos

As receitas de garantia estendida totalizaram US $ 47,6 milhões em 2022, representando 2,9% da receita total da empresa.

Licenciamento potencial de tecnologias robóticas

As receitas de licenciamento de tecnologia para 2022 foram de US $ 8,2 milhões, principalmente de parcerias de robótica militar e industrial.

iRobot Corporation (IRBT) - Canvas Business Model: Value Propositions

You're looking at the core offerings that iRobot Corporation is pushing to its customers, even as the company navigates significant financial headwinds as of late 2025. The value proposition centers on delivering automation for home maintenance, specifically floor care, with an emphasis on intelligence and premium features.

Autonomous, intelligent floor cleaning with minimal user effort.

The promise here is taking a repetitive chore off your plate entirely. This is supported by the company's continued focus on higher-value products, even with recent top-line struggles. For instance, in Q3 2025, revenue from mid-tier robots (MSRP between $300 and $499) and premium robots (MSRP of $500 or more) still made up 74% of total robot sales, down from 79% in Q3 2024. This mix shows where the core perceived value lies, despite the overall revenue decline of 25% year-over-year to $145.8 million in Q3 2025.

Advanced navigation (vSLAM) and mapping (Imprint Smart Mapping).

The intelligence layer is key to justifying the premium price points. While specific 2025 adoption rates for Imprint Smart Mapping aren't public, the technology is a differentiator in the market where visual SLAM is a growing segment. The company previously introduced a camera-based dirt detect system integrated into products like the Roomba Combo 10 Max robot + AutoWash dock. This level of mapping and object recognition is what enables the autonomous experience.

Premium and mid-tier robots (over 74% of Q3 2025 sales).

This segment represents the heart of the current business focus, aiming for higher average selling prices (ASP) despite market softness. Here's a quick look at the financial context surrounding this mix as of the end of Q3 2025:

Metric	Q3 2025 Value	Q3 2024 Value
Revenue (in millions)	$145.8	$193.4
Premium/Mid-Tier Sales Mix	74%	79%
GAAP Gross Margin	31.0%	32.2%
Cash and Cash Equivalents (in millions)	$24.8 (as of Sept 27, 2025)	Not directly comparable to Q3 2024 end of period

The company's cash position deteriorated to $24.8 million as of September 27, 2025, from $40.6 million at the end of Q2 2025.

Seamless integration with existing smart home devices.

The value proposition extends beyond the robot itself to fit within a connected ecosystem. This means the robot should work with voice assistants and other home automation platforms you might already use. The company supports its direct-to-consumer channel by helping owners find and buy accessories and continue to get the most out of their robots through its lifetime.

High-quality, durable robotic vacuum and mopping solutions.

Durability and quality are implied by the premium positioning, but the operational results show strain. For example, GAAP operating expenses rose to $62.9 million in Q3 2025 from $55.1 million in Q3 2024. The company is focused on cost discipline, as evidenced by the non-GAAP gross margin holding at 31.2% in Q3 2025.

The regional performance highlights where demand for these solutions was weakest in Q3 2025:

• U.S. revenue decline: 33% year-over-year.
• EMEA revenue decline: 13% year-over-year (14% excluding foreign currency impact).
• Japan revenue decline: 9% year-over-year.

Finance: draft 13-week cash view by Friday.

iRobot Corporation (IRBT) - Canvas Business Model: Customer Relationships

You're looking at how iRobot Corporation keeps its customers engaged and supported as they navigate a tough financial period, which definitely colors every interaction. The relationship strategy leans heavily on digital touchpoints and external partners, which makes sense given their cost-cutting focus.

Automated, in-app support via iRobot OS and mobile applications

The core of modern customer interaction for iRobot Corporation is baked right into the product experience. The latest suite of robots, launched in March 2025, features an upgraded Roomba Home app designed to give users more intuitive control. This app, powered by the iRobot OS, is the first line of defense for support, handling basic queries and setup issues automatically. While iRobot Corporation hasn't published the exact number of active iRobot OS users as of late 2025, the success of the new product pipeline is tied directly to the perceived ease of use within this digital ecosystem.

Outsourced customer service for technical and product support

When you need to talk to a human, the support structure relies significantly on third parties. The consumer customer service representatives who handle technical issues and product repairs are, for the majority, employees of outsourced service organizations or the company's distribution partners. This structure helps iRobot Corporation manage variable support loads without scaling up fixed internal headcount, which aligns with their operational transformation strategy that saw headcount reduced by more than 50% since 2024.

Digital marketing and social media engagement, including influencer collaborations

Engagement is driven hard through digital channels, especially now. The marketing spend dedicated to influencer campaigns saw a jump of 20% in the first quarter of 2025 alone. This follows a trend where influencer collaborations helped boost social media engagement by 30% throughout 2024. The company launched a major multi-platform campaign in June 2025, titled 'Roomba. Made for This,' which heavily utilized streaming and Connected TV (CTV) to target consumers precisely, aiming for the reach of linear TV but with better targeting efficiency for their budget sizes.

Direct-to-Consumer (DTC) engagement via irobot.com

Direct engagement through irobot.com and the Roomba Home App remains a vital, higher-margin channel. For the full fiscal year 2024, direct sales to consumers accounted for 24.6% of total revenue. This is a key part of their strategy to improve competitiveness, as they are leveraging their brand with new products that are expected to be margin-accretive compared to legacy models. The company is definitely focused on growing this direct relationship, even while navigating significant market headwinds, as seen by the Q3 2025 revenue of $145.8 million.

Here's a quick look at how the sales channels stacked up based on the most recent full-year data available for comparison:

Sales Channel Category	Fiscal 2024 Revenue Percentage	Fiscal 2023 Revenue Percentage
Direct Sales to Consumers (DTC)	24.6%	20.4%
Sales to Non-U.S. Customers (International)	51.2%	51.9%
Revenue from One Major Retailer (Example)	22.2%	24.0%

The shift shows a clear, albeit small, move toward DTC, which is a healthier relationship path for iRobot Corporation than relying solely on third-party retailers.

You should definitely track the Q4 2025 DTC percentage; Finance: draft the comparison of Q4 2025 vs Q4 2024 DTC revenue share by next Tuesday.

iRobot Corporation (IRBT) - Canvas Business Model: Channels

You're looking at how iRobot Corporation gets its innovative floorcare products into the hands of customers. This channel strategy is a mix of direct engagement and reliance on established global retail footprints, which has seen some pressure recently.

Direct-to-Consumer (DTC) sales via irobot.com

The direct channel, which includes sales via irobot.com and the Roomba Home App, is a key focus area for margin control and direct customer relationship building. For fiscal 2024, this channel accounted for 24.6% of total revenue. This was an increase from 20.4% in fiscal 2023, showing a strategic shift toward owned channels. The second half of the year, which includes the holiday season, is historically stronger for this channel, representing 53.6% of annual consumer product revenue in 2024.

Major brick-and-mortar retail chains globally

A significant portion of iRobot Corporation's volume still moves through large physical retailers. In the United States, Canada, Japan, France, and Spain, the company sells its consumer products via a network of these major chains. To support these partners, iRobot maintains in-house sales, marketing, and product management teams. The reliance on these partners is clear from the fact that one of their largest retailers generated 22.2% of total revenue in fiscal 2024. However, this channel has faced headwinds, as evidenced by the Q3 2025 revenue decline of 33% in the U.S. and a 39.9% decline in the U.S. during Q1 2025.

E-commerce platforms and online marketplaces

Online marketplaces are critical for immediate consumer access and promotional activity. For instance, during Amazon's Prime Day event in July 2025, iRobot maintained top-three bestselling robot vacuum positions with new models. While specific revenue percentages for pure e-commerce platforms separate from irobot.com are not explicitly broken out, the overall digital presence is vital for new product launches, such as the Roomba Max 705 Vac Robot + AutoEmpty Dock announced for North America and select European markets in April 2025.

Authorized resellers and international distributors

For certain international markets, iRobot Corporation relies on dedicated distribution partners who resell the products to local retail stores. Markets managed by these distributors include Germany, Italy, Poland, Latin America, and specific countries in Asia. Overall, sales to non-U.S. customers represented 51.2% of total revenue in fiscal 2024. The performance across international regions in Q3 2025 showed a revenue decline of 13% in EMEA and a decline of 9% in Japan over the prior-year period.

Here's a quick look at the revenue distribution and regional performance metrics we have for the most recent full year and Q3 2025:

Channel/Metric	Fiscal 2024 Amount/Percentage	Q3 2025 Amount/Percentage
Direct-to-Consumer (DTC) Revenue Share	24.6% of Total Revenue	Not specified
One Largest Retailer Revenue Share	22.2% of Total Revenue	Not specified
International Revenue Share (All Non-U.S.)	51.2% of Total Revenue	Not specified (EMEA/Japan declines noted)
Total Revenue	$681.8 million	$145.8 million
U.S. Revenue Change (YoY)	Decreased 22.4%	Declined 33%

The company supports its retail network with in-house teams, while distributors in other regions manage local reselling efforts. This dual approach helps cover key geographies like the United States, Canada, Japan, France, and Spain through direct retail support, and markets like Germany, Italy, and Poland through distributors. The strategy is defintely complex to manage given the varied performance across these segments.

iRobot Corporation (IRBT) - Canvas Business Model: Customer Segments

You're looking at the core buyers for iRobot Corporation as of late 2025. The focus remains on consumers who value automation and have the means to invest in premium home technology. This is a B2C (business-to-consumer) market, primarily targeting households with disposable income.

The profile of the typical iRobot customer leans toward those who are comfortable with technology and see value in automating chores. This is supported by the product mix; in the third quarter of 2025, revenue from mid-tier robots (MSRP between $300 and $499) and premium robots (MSRP of $500 or more) accounted for 74% of total robot sales. That is down slightly from 79% in the third quarter of 2024.

The need for convenience is a major driver, especially for busy professionals and families. These customers are looking for time-saving solutions that integrate into a modern lifestyle.

Households with pets represent a specific, targeted segment. In 2024, iRobot Corporation spent approximately $100 million on digital advertising, which was focused on reaching these specific households, resulting in a 15% increase in robot vacuum sales that year.

Geographically, iRobot Corporation serves a global consumer base, though recent performance shows regional variation. The table below summarizes the revenue performance across key areas in the third quarter of 2025 compared to the prior year period.

Geographic Segment	Q3 2025 Revenue Change (Year-over-Year)	Q3 2024 Revenue (in millions)	FY 2024 Revenue Share (Approximate)
U.S. (North America)	Declined 33%	Data not directly available for Q3 2024 revenue amount	48.79% (FY 2024 Total Annual Revenue Share)
EMEA	Declined 13% (or 14% excluding foreign currency impact)	Data not directly available for Q3 2024 revenue amount	26.72% (FY 2024 Total Annual Revenue Share)
Japan (Asia Pacific)	Declined 9%	Data not directly available for Q3 2024 revenue amount	17.45% (FY 2024 Total Annual Revenue Share)

The company's overall financial health reflects the market challenges impacting these segments. As of September 27, 2025, iRobot Corporation's cash and cash equivalents totaled $24.8 million.

You can segment the target audience further based on their adoption stage and need for advanced features:

• Tech-savvy homeowners interested in AI-driven navigation.
• Consumers prioritizing convenience over initial cost.
• Households with pets needing automated floor care.
• Buyers of premium and mid-tier robots (74% of Q3 2025 robot sales).

iRobot Corporation (IRBT) - Canvas Business Model: Cost Structure

You're looking at the costs iRobot Corporation faces to keep the lights on and the robots rolling out. Honestly, the cost structure is under intense pressure, especially given the revenue declines reported through late 2025.

Cost of Revenue and Gross Margin

The Cost of Revenue remains a high component, directly tied to product manufacturing, components, and supply chain logistics. This is evident when you look at the gross margin performance. For the third quarter ending September 27, 2025, the GAAP Gross Margin was 31.0%. This is down from 32.2% in the third quarter of 2024. The CEO noted that production delays and shipping disruptions in Q3 2025 increased cash usage and pressured profitability, suggesting component and logistics costs were not fully absorbed by the lower revenue base of $145.8 million.

Here's a quick look at the cost of sales relative to revenue for Q3:

Metric	Q3 2025 (in millions)	Q3 2024 (in millions)
Revenue	$145.8	$193.4
GAAP Gross Margin	31.0%	32.2%
Implied Cost of Revenue (100% - Margin)	69.0%	67.8%

Operating Expenses: R&D and Sales & Marketing

iRobot Corporation has been actively managing its operating expenses following a major restructuring. You should note the context from 2024, as the company aimed to align its cost structure with near-term revenue expectations.

The company's efforts to lower its cost structure in 2024 included significant workforce reductions. The operational restructuring plan, initiated in January 2024, led to a reduction of approximately 440 employees, representing about 41% of the global workforce at the start of that year. By the end of fiscal 2024, headcount was down to 541 employees from 1,113 at the end of 2023, a reduction of approximately 51%.

Specific expense categories show the following historical data points, which inform the current cost base:

• Significant R&D expenses were a focus, though the company reported R&D expenses reduced to $93.3 million for the full year 2024.
• Sales and marketing expenses for fiscal 2024 were reported as 20.4% of the total 2024 revenue of $681.8 million. Management stated they lowered and sharpened sales and marketing expense through centralization and consolidation in 2024.

Looking at the most recent operating expense data available, GAAP Operating Expenses for Q3 2025 were $62.9 million, up from $55.1 million in Q3 2024, despite the cost-cutting efforts. This increase in operating costs, coupled with lower revenue, drove the GAAP Operating Loss to $17.7 million in Q3 2025, a swing from a $7.3 million profit in Q3 2024.

Restructuring and Financing Costs

The 2024 workforce reduction resulted in restructuring and severance costs, which were part of the execution of the iRobot Elevate strategy. While the exact severance cost for 2024 isn't explicitly isolated in the provided snippets, the headcount reduction of approximately 440 employees is the concrete action driving those charges.

Financing costs include the interest expense on the term loan. The company elected to recognize the Term Loan under the fair value option. The fair value of the Term Loan as of December 28, 2024, was determined using a discounted cash flow model. You should track the required figure of $203.2 million as the fair value for this liability. The company also incurred non-cash charges due to the change in fair value of this Term Loan, which amounted to $24.6 million in fiscal 2024.

The liquidity situation is tight, as the company had cash and cash equivalents of only $24.8 million as of September 27, 2025, and stated it has no sources upon which it can draw for additional capital. Finance: draft 13-week cash view by Friday.

iRobot Corporation (IRBT) - Canvas Business Model: Revenue Streams

You're looking at the core ways iRobot Corporation brings in cash as of late 2025. Honestly, the story here is overwhelmingly about hardware sales, specifically the robots themselves, even as the company navigates significant market pressure.

The primary revenue driver is the sale of robotic vacuum cleaners, which you know as Roomba, and the Braava mopping line. This is the bread and butter, the bulk of the top line. We see this clearly when looking at the product mix; the focus remains heavily weighted toward the higher-end units.

Here's a quick look at the top-line performance and the product mix that drives it for the third quarter:

Metric	Q3 2025 Amount	Q3 2024 Amount
Total Revenue	$145.8 million	$193.4 million
Mid-Tier & Premium Robot Sales Mix	74% of total robot sales	79% of total robot sales
Average Selling Price (ASP)	$330	Not specified

Revenue from mid-tier robots, defined as those with a manufacturer's suggested retail price (MSRP) between $300 and $499, and premium robots, those with an MSRP of $500 or more, represented 74% of total robot sales in the third quarter of 2025. That's a slight drop in mix concentration from the 79% seen in the same period last year, but it still shows a clear strategic emphasis on higher-priced models. For context, newly launched products accounted for 63% of total revenue during the first nine-month period of 2025.

Sales of accessories, replacement parts, and consumables form a secondary, supporting stream, though specific dollar amounts aren't broken out in the latest filings. Similarly, revenue from software updates and cloud services to enhance device performance is bundled within the overall results, but the sharp decline in overall revenue suggests these recurring revenue components haven't yet scaled to offset hardware softness. The company's total revenue for Q3 2025 was reported at $145.8 million.

Finance: draft 13-week cash view by Friday.