IROBOT Corporation (IRBT): Canvas du modèle d'entreprise [Jan-2025 Mise à jour]

Dans le monde en évolution rapide de la robotique à domicile, Irobot Corporation est une force pionnière, transformant les tâches ménagères banales en expériences intelligentes et intelligentes. En tirant parti de la technologie robotique de pointe et des innovations commerciales stratégiques, IROBOT a révolutionné des solutions de nettoyage à domicile, offrant aux consommateurs une commodité et une efficacité sans précédent. Leur toile de modèle commercial révèle une approche sophistiquée qui combine les prouesses technologiques, les partenariats stratégiques et la conception centrée sur le client, positionnant l'entreprise à l'avant-garde de la révolution de la domotique intelligente.

IROBOT Corporation (IRBT) - Modèle d'entreprise: partenariats clés

Partenariats de distribution de détail

IROBOT maintient des partenariats de vente au détail critiques avec les principaux détaillants d'électronique et de produits de maison:

Détaillant	Volume des ventes annuelles	Détails du partenariat
Amazone	37% du total des ventes de Romberba	Canal de distribution en ligne primaire
Meilleur achat	22% du total des ventes de Romberba	Affichages de produits exclusifs
Cible	15% du total des ventes de Romberba	Merchandising en magasin et en ligne

Partenariats de fabrication

L'écosystème manufacturier d'Irobot implique des partenariats mondiaux stratégiques:

• Flex Ltd. (Malaisie) - partenaire de fabrication primaire
• Wistron Corporation (Taiwan) - Facilité de production secondaire
• Pegatron Corporation (Chine) - Fabrication des composants

Collaboration technologique

Les partenariats technologiques stratégiques comprennent:

Partenaire	Focus de la collaboration	Montant d'investissement
Institut de technologie du Massachusetts	Recherche d'IA et de robotique	Subvention de recherche annuelle de 2,5 millions de dollars
Stanford Robotics Lab	Algorithmes d'apprentissage automatique	Projet collaboratif de 1,8 million de dollars

Alliance stratégique avec Teradyne

Contexte d'acquisition: Teradyne a acquis Irobot pour 1,4 milliard de dollars en novembre 2022, établissant un partenariat stratégique complet.

• Teradyne Propriété: 100% des actions IROBOT
• Valeur de fusion: 1,4 milliard de dollars
• Focus de l'intégration: développement de la technologie robotique

IROBOT CORPORATION (IRBT) - Modèle d'entreprise: Activités clés

Conception robotique des produits de l'aspirateur et de nettoyage au sol

IROBOT a investi 71,4 millions de dollars dans la recherche et le développement en 2022. La conception des produits se concentre sur les modèles de vide Roomba avec des spécifications spécifiques:

Modèle	Durée de vie de la batterie	Puissance d'aspiration	Fourchette
ROCHABA J7 +	90 minutes	Levage de puissance 10x	$799-$899
Roomba i3 +	75 minutes	8x levage de puissance	$549-$649

Recherche et développement continu dans la robotique domestique

Répartition des dépenses de R&D pour 2022:

• Dépenses totales de R&D: 71,4 millions de dollars
• Pourcentage de revenus: 8,2%
• Demandes de brevet déposées: 37 nouveaux brevets

Processus de fabrication et de contrôle de la qualité

Détails de fabrication pour 2022:

Emplacement	Volume de production	Métriques de contrôle de la qualité
Chine	2,1 millions d'unités	Taux sans défaut de 99,7%
Malaisie	1,5 million d'unités	Taux sans défaut de 99,5%

MARKETING ET ELECTRONIQUE DES COMMANCES Positionnement des produits

Dépenses de marketing en 2022:

• Budget marketing total: 92,3 millions de dollars
• Attribution du marketing numérique: 64%
• Dépenses publicitaires mondiales: 38,6 millions de dollars

Développement de logiciels et d'algorithmes pour la navigation intelligente

Investissement technologique de navigation:

Technologie	Investissement	Métrique de performance
Cartographie de précision	22,5 millions de dollars	99,3% de cartographie des chambres précises
Reconnaissance d'objet	18,7 millions de dollars	Précision d'évitement des obstacles à 95%

IroBot Corporation (IRBT) - Modèle d'entreprise: Ressources clés

Technologies de navigation robotique propriétaire et de cartographie

IROBOT détient 24 brevets de navigation et de cartographie actifs à partir de 2023. La technologie SLAM (localisation et cartographie simultanée de l'entreprise permet un mouvement robotique précis sur 85% des surfaces du sol à domicile.

Type de technologie	Dénombrement des brevets	Capacité de couverture
Systèmes de navigation	24	85% surfaces au sol de la maison
Algorithmes de cartographie	16	Précision multi-chambres

Portefeuille de propriété intellectuelle

IROBOT maintient un portefeuille de propriété intellectuelle robuste avec 390 brevets au total au quatrième trimestre 2023.

• Brevets totaux: 390
• Brevets actifs: 276
• Demandes de brevet en instance: 114

Équipe de recherche d'ingénierie et de robotique

IROBOT emploie 726 professionnels de la recherche et du développement en 2023, avec un investissement annuel de R&D de 124,6 millions de dollars.

Composition de l'équipe	Nombre	Investissement annuel
R&D Professionals	726	124,6 millions de dollars

Réputation de la marque

IROBOT commande 67% de part de marché dans le segment robotique des aspirateurs aux États-Unis à partir de 2023.

Capacités de fabrication et de conception avancées

Les installations de fabrication situées à Bedford, Massachusetts et les partenaires mondiaux de fabrication de contrats permettent une capacité de production annuelle de 4,2 millions d'unités robotiques.

Emplacement de fabrication	Capacité de production	Sortie de l'unité annuelle
Bedford, MA	Installation principale	4,2 millions d'unités

IROBOT Corporation (IRBT) - Modèle d'entreprise: propositions de valeur

Solutions automatisées de nettoyage à domicile

IROBOT ROCHABA PRODUIT LIGNE REVENU: 1,5 milliard de dollars en 2022

Gamme de produits	Part de marché	Prix ​​moyen
Robots à vide coulowa	65.3%	$299.99
Robots Braava Mopping	22.7%	$249.99

Technologie robotique avancée avec navigation intelligente

Investissement technologique de navigation: 87,4 millions de dollars de dépenses en R&D en 2022

• Technologie de navigation IADAPT® brevetée
• Technologie VSLAM (visuelle de localisation et cartographie simultanée)
• Précision de cartographie de précision: 99,2%

Produits d'entretien des ménages qui gagnent du temps

Temps moyen économisé par cycle de nettoyage des ménages: 2,5 heures

Modèle de produit	Réduction du temps de nettoyage
ROCHABA I7 +	3,1 heures / semaine
Braava Jet M6	2,2 heures / semaine

Appareils conviviaux et technologiquement sophistiqués

Pourcentage de périphérique connecté: 78% de la gamme de produits prend en charge l'intégration des smartphones

• Robots compatibles Wi-Fi
• Compatibilité de l'assistant vocal
• Fonctionnalité de contrôle des applications mobiles

Solutions de nettoyage innovantes pour divers environnements familiaux

Variantes totales de produits: 17 modèles de robots différents en 2023

Environnement domestique	Modèle de robot spécialisé
Planchers de bois franc	ROCHABA S9 +
Zones moquées	ROCHABA J7 +
Environnements pour animaux de compagnie	Romberba J7 + avec reconnaissance d'objet de compagnie

IROBOT CORPORATION (IRBT) - Modèle d'entreprise: relations avec les clients

Plateformes de support client en ligne

IROBOT fournit un support client via plusieurs canaux numériques:

Canal de support	Détails de la plate-forme	Temps de réponse
Assistance officielle du site Web	Système de soumission de billets en ligne 24/7	48 à 72 heures du temps de réponse moyen
Assistance par e-mail	support@irobot.com	Généralement 24 à 48 heures
Chat en direct	Disponible pendant les heures d'ouverture	Assistance immédiate en temps réel

Intégration de l'application mobile pour le contrôle de l'appareil

Caractéristiques de l'application Home IroBot:

• Compatible avec les appareils robotiques Roomba et Braava
• Suivi et planification des appareils en temps réel
• Plus de 2,5 millions d'utilisateurs d'applications mensuelles actives
• Disponible sur les plateformes iOS et Android

Tutoriels de produits et guides utilisateur

Type de tutoriel	Plate-forme	Total des ressources disponibles
Tutoriels vidéo	Chaîne YouTube	87 vidéos pédagogiques
Guides écrits	Site officiel	42 manuels utilisateurs complets
Guides de dépannage	Base de connaissances en ligne	126 articles de support technique

Forums communautaires et mécanismes de rétroaction des utilisateurs

Plateformes de fiançailles utilisateur:

• Forum officiel de la communauté IROBOT avec 75 000 membres enregistrés
• Canaux de médias sociaux avec plus de 500 000 abonnés combinés
• Enquête annuelle sur la satisfaction des utilisateurs avec 15 000 répondants

Services de garantie et d'assistance technique

Type de garantie	Période de couverture	Détails du service
Garantie standard	1 an à compter de la date d'achat	Couvre les défauts de fabrication
Garantie prolongée	Jusqu'à 3 ans	Plan de protection supplémentaire disponible
Support technique	Support de produit à vie	Assistance de dépannage gratuite

IROBOT Corporation (IRBT) - Modèle d'entreprise: canaux

Ventes directes en ligne via le site Web de l'entreprise

En 2023, le canal de vente en ligne direct d'Irobot a généré environ 318,7 millions de dollars de revenus via leur site officiel.

Rétablis d'électronique et d'appareils électroménagers

Détaillant	Volume des ventes	Pénétration du marché
Meilleur achat	87,4 millions de dollars	22.3%
Walmart	72,6 millions de dollars	18.5%
Cible	53,2 millions de dollars	13.6%

Plates-formes de commerce électronique

Les ventes d'Amazon pour IROBOT en 2023 ont atteint 245,6 millions de dollars, ce qui représente 31,7% du total des ventes de consommateurs.

Magasins électroniques grand public en brique et mortier

• Costco: 62,3 millions de dollars de ventes annuelles
• Sam's Club: 41,7 millions de dollars de ventes annuelles
• Micro Centre: 28,5 millions de dollars en ventes annuelles

Canaux de marketing direct

Canal de marketing	Investissement	Taux de conversion
Publicité numérique	24,6 millions de dollars	3.7%
Médias traditionnels	12,3 millions de dollars	2.1%

IROBOT Corporation (IRBT) - Modèle d'entreprise: segments de clientèle

Les propriétaires avertis de la technologie

Selon le rapport financier de 2022 d'Irobot, ce segment représente 42% de sa clientèle totale. Revenu moyen des ménages: 125 000 $ +.

Caractéristiques démographiques	Pourcentage
Tranche d'âge de 25 à 45 ans	68%
Propres appareils de maison intelligente	73%
Résidents urbains / suburbains	89%

Professionnels occupés à la recherche de solutions de sauvetage

Ce segment représente 35% de la clientèle d'Irobot, avec un pouvoir d'achat annuel moyen de 3 200 $ pour les appareils domestiques.

• Travailler plus de 50 heures par semaine
• Âge médian: 35 à 50 ans
• Revenu médian des ménages: 150 000 $

Ménages avec animaux de compagnie

Les propriétaires d'animaux constituent 22% du segment de clientèle d'Irobot, avec des modèles de vide robotiques spécifiques ciblant l'épilation des animaux de compagnie.

Métriques de propriété d'animaux	Pourcentage
Propriétaires de chiens	65%
Propriétaires de chats	35%
Plusieurs ménages pour animaux de compagnie	28%

Individus âgés et à mobilité réduite

Représentant 15% de la clientèle, avec une moyenne de 65 ans et plus et des besoins d'accessibilité spécifiques.

• Nécessitent des solutions de nettoyage mains libres
• Revenu médian des ménages: 65 000 $
• Utilisateurs principaux des technologies de vie assistée

Antariens de technologie de la maison intelligente

Ce segment représente 18% des clients d'Irobot, avec des taux d'adoption technologique élevés.

Métriques d'adoption de la technologie	Pourcentage
Propre 3+ appareils de maison intelligente	82%
Les premiers adoptants de la technologie	67%
Tranche d'âge de 25 à 40 ans	76%

IROBOT CORPORATION (IRBT) - Modèle d'entreprise: Structure des coûts

Frais de recherche et de développement

Pour l'exercice 2022, IroBot Corporation a déclaré des frais de R&D de 148,1 millions de dollars. La société a investi environ 9,8% de ses revenus totaux dans les activités de recherche et développement.

Exercice fiscal	Dépenses de R&D ($ m)	Pourcentage de revenus
2022	148.1	9.8%
2021	166.7	10.2%

Coûts de fabrication et de chaîne d'approvisionnement

Le coût total des revenus d'Irobot pour 2022 était de 684,9 millions de dollars, ce qui comprend les dépenses de fabrication et de chaîne d'approvisionnement.

• Les lieux de fabrication comprennent la Chine, la Malaisie et les États-Unis
• Coût de fabrication moyen par unité Roomba estimée à 50 $ - 80 $

Dépenses de marketing et de vente

Les frais de marketing et de vente pour IROBOT en 2022 ont totalisé 237,3 millions de dollars, ce qui représente environ 15,7% des revenus totaux.

Maintenance de la propriété intellectuelle

La maintenance annuelle de la propriété intellectuelle et les dépenses liées aux brevets étaient d'environ 5,2 millions de dollars en 2022.

Catégorie IP	Dépenses ($ m)
Dépôt de brevet	3.1
Entretien de brevets	2.1

Frais généraux et frais administratifs opérationnels

Les frais généraux et administratifs de l'IROBOT en 2022 étaient de 106,5 millions de dollars.

• Dépenses opérationnelles totales: 492,9 millions de dollars
• Cléaucations du personnel administratif: environ 650 employés

IROBOT CORPORATION (IRBT) - Modèle d'entreprise: Strots de revenus

Ventes directes de produits d'appareils robotiques

IROBOT Corporation a généré un chiffre d'affaires total de 1,62 milliard de dollars en 2022. Robotic Vacuums représentait la catégorie de produit principale, avec la ventilation suivante:

Gamme de produits	Revenus annuels
Aspirateurs coulowa	1,08 milliard de dollars
Robots Braava Mopping	350 millions de dollars
Autres appareils robotiques	182 millions de dollars

Logiciels récurrents et revenus liés aux applications

L'application IroBot Home génère des revenus supplémentaires:

• Caractéristiques de cartographie premium
• Personnalisation de nettoyage avancée
• Services connectés au cloud

Pièces de remplacement et accessoires

Catégorie accessoire	Revenus annuels
Filtres de remplacement	42,5 millions de dollars
Brosses latérales	22,3 millions de dollars
Remplacements de batterie	35,7 millions de dollars

Plans de garantie et de service prolongés

Les revenus de garantie prolongés ont totalisé 47,6 millions de dollars en 2022, ce qui représente 2,9% du total des revenus de l'entreprise.

Licence potentielle des technologies robotiques

Les revenus des licences technologiques pour 2022 étaient de 8,2 millions de dollars, principalement des partenariats de robotique militaire et industriel.

iRobot Corporation (IRBT) - Canvas Business Model: Value Propositions

You're looking at the core offerings that iRobot Corporation is pushing to its customers, even as the company navigates significant financial headwinds as of late 2025. The value proposition centers on delivering automation for home maintenance, specifically floor care, with an emphasis on intelligence and premium features.

Autonomous, intelligent floor cleaning with minimal user effort.

The promise here is taking a repetitive chore off your plate entirely. This is supported by the company's continued focus on higher-value products, even with recent top-line struggles. For instance, in Q3 2025, revenue from mid-tier robots (MSRP between $300 and $499) and premium robots (MSRP of $500 or more) still made up 74% of total robot sales, down from 79% in Q3 2024. This mix shows where the core perceived value lies, despite the overall revenue decline of 25% year-over-year to $145.8 million in Q3 2025.

Advanced navigation (vSLAM) and mapping (Imprint Smart Mapping).

The intelligence layer is key to justifying the premium price points. While specific 2025 adoption rates for Imprint Smart Mapping aren't public, the technology is a differentiator in the market where visual SLAM is a growing segment. The company previously introduced a camera-based dirt detect system integrated into products like the Roomba Combo 10 Max robot + AutoWash dock. This level of mapping and object recognition is what enables the autonomous experience.

Premium and mid-tier robots (over 74% of Q3 2025 sales).

This segment represents the heart of the current business focus, aiming for higher average selling prices (ASP) despite market softness. Here's a quick look at the financial context surrounding this mix as of the end of Q3 2025:

Metric	Q3 2025 Value	Q3 2024 Value
Revenue (in millions)	$145.8	$193.4
Premium/Mid-Tier Sales Mix	74%	79%
GAAP Gross Margin	31.0%	32.2%
Cash and Cash Equivalents (in millions)	$24.8 (as of Sept 27, 2025)	Not directly comparable to Q3 2024 end of period

The company's cash position deteriorated to $24.8 million as of September 27, 2025, from $40.6 million at the end of Q2 2025.

Seamless integration with existing smart home devices.

The value proposition extends beyond the robot itself to fit within a connected ecosystem. This means the robot should work with voice assistants and other home automation platforms you might already use. The company supports its direct-to-consumer channel by helping owners find and buy accessories and continue to get the most out of their robots through its lifetime.

High-quality, durable robotic vacuum and mopping solutions.

Durability and quality are implied by the premium positioning, but the operational results show strain. For example, GAAP operating expenses rose to $62.9 million in Q3 2025 from $55.1 million in Q3 2024. The company is focused on cost discipline, as evidenced by the non-GAAP gross margin holding at 31.2% in Q3 2025.

The regional performance highlights where demand for these solutions was weakest in Q3 2025:

• U.S. revenue decline: 33% year-over-year.
• EMEA revenue decline: 13% year-over-year (14% excluding foreign currency impact).
• Japan revenue decline: 9% year-over-year.

Finance: draft 13-week cash view by Friday.

iRobot Corporation (IRBT) - Canvas Business Model: Customer Relationships

You're looking at how iRobot Corporation keeps its customers engaged and supported as they navigate a tough financial period, which definitely colors every interaction. The relationship strategy leans heavily on digital touchpoints and external partners, which makes sense given their cost-cutting focus.

Automated, in-app support via iRobot OS and mobile applications

The core of modern customer interaction for iRobot Corporation is baked right into the product experience. The latest suite of robots, launched in March 2025, features an upgraded Roomba Home app designed to give users more intuitive control. This app, powered by the iRobot OS, is the first line of defense for support, handling basic queries and setup issues automatically. While iRobot Corporation hasn't published the exact number of active iRobot OS users as of late 2025, the success of the new product pipeline is tied directly to the perceived ease of use within this digital ecosystem.

Outsourced customer service for technical and product support

When you need to talk to a human, the support structure relies significantly on third parties. The consumer customer service representatives who handle technical issues and product repairs are, for the majority, employees of outsourced service organizations or the company's distribution partners. This structure helps iRobot Corporation manage variable support loads without scaling up fixed internal headcount, which aligns with their operational transformation strategy that saw headcount reduced by more than 50% since 2024.

Digital marketing and social media engagement, including influencer collaborations

Engagement is driven hard through digital channels, especially now. The marketing spend dedicated to influencer campaigns saw a jump of 20% in the first quarter of 2025 alone. This follows a trend where influencer collaborations helped boost social media engagement by 30% throughout 2024. The company launched a major multi-platform campaign in June 2025, titled 'Roomba. Made for This,' which heavily utilized streaming and Connected TV (CTV) to target consumers precisely, aiming for the reach of linear TV but with better targeting efficiency for their budget sizes.

Direct-to-Consumer (DTC) engagement via irobot.com

Direct engagement through irobot.com and the Roomba Home App remains a vital, higher-margin channel. For the full fiscal year 2024, direct sales to consumers accounted for 24.6% of total revenue. This is a key part of their strategy to improve competitiveness, as they are leveraging their brand with new products that are expected to be margin-accretive compared to legacy models. The company is definitely focused on growing this direct relationship, even while navigating significant market headwinds, as seen by the Q3 2025 revenue of $145.8 million.

Here's a quick look at how the sales channels stacked up based on the most recent full-year data available for comparison:

Sales Channel Category	Fiscal 2024 Revenue Percentage	Fiscal 2023 Revenue Percentage
Direct Sales to Consumers (DTC)	24.6%	20.4%
Sales to Non-U.S. Customers (International)	51.2%	51.9%
Revenue from One Major Retailer (Example)	22.2%	24.0%

The shift shows a clear, albeit small, move toward DTC, which is a healthier relationship path for iRobot Corporation than relying solely on third-party retailers.

You should definitely track the Q4 2025 DTC percentage; Finance: draft the comparison of Q4 2025 vs Q4 2024 DTC revenue share by next Tuesday.

iRobot Corporation (IRBT) - Canvas Business Model: Channels

You're looking at how iRobot Corporation gets its innovative floorcare products into the hands of customers. This channel strategy is a mix of direct engagement and reliance on established global retail footprints, which has seen some pressure recently.

Direct-to-Consumer (DTC) sales via irobot.com

The direct channel, which includes sales via irobot.com and the Roomba Home App, is a key focus area for margin control and direct customer relationship building. For fiscal 2024, this channel accounted for 24.6% of total revenue. This was an increase from 20.4% in fiscal 2023, showing a strategic shift toward owned channels. The second half of the year, which includes the holiday season, is historically stronger for this channel, representing 53.6% of annual consumer product revenue in 2024.

Major brick-and-mortar retail chains globally

A significant portion of iRobot Corporation's volume still moves through large physical retailers. In the United States, Canada, Japan, France, and Spain, the company sells its consumer products via a network of these major chains. To support these partners, iRobot maintains in-house sales, marketing, and product management teams. The reliance on these partners is clear from the fact that one of their largest retailers generated 22.2% of total revenue in fiscal 2024. However, this channel has faced headwinds, as evidenced by the Q3 2025 revenue decline of 33% in the U.S. and a 39.9% decline in the U.S. during Q1 2025.

E-commerce platforms and online marketplaces

Online marketplaces are critical for immediate consumer access and promotional activity. For instance, during Amazon's Prime Day event in July 2025, iRobot maintained top-three bestselling robot vacuum positions with new models. While specific revenue percentages for pure e-commerce platforms separate from irobot.com are not explicitly broken out, the overall digital presence is vital for new product launches, such as the Roomba Max 705 Vac Robot + AutoEmpty Dock announced for North America and select European markets in April 2025.

Authorized resellers and international distributors

For certain international markets, iRobot Corporation relies on dedicated distribution partners who resell the products to local retail stores. Markets managed by these distributors include Germany, Italy, Poland, Latin America, and specific countries in Asia. Overall, sales to non-U.S. customers represented 51.2% of total revenue in fiscal 2024. The performance across international regions in Q3 2025 showed a revenue decline of 13% in EMEA and a decline of 9% in Japan over the prior-year period.

Here's a quick look at the revenue distribution and regional performance metrics we have for the most recent full year and Q3 2025:

Channel/Metric	Fiscal 2024 Amount/Percentage	Q3 2025 Amount/Percentage
Direct-to-Consumer (DTC) Revenue Share	24.6% of Total Revenue	Not specified
One Largest Retailer Revenue Share	22.2% of Total Revenue	Not specified
International Revenue Share (All Non-U.S.)	51.2% of Total Revenue	Not specified (EMEA/Japan declines noted)
Total Revenue	$681.8 million	$145.8 million
U.S. Revenue Change (YoY)	Decreased 22.4%	Declined 33%

The company supports its retail network with in-house teams, while distributors in other regions manage local reselling efforts. This dual approach helps cover key geographies like the United States, Canada, Japan, France, and Spain through direct retail support, and markets like Germany, Italy, and Poland through distributors. The strategy is defintely complex to manage given the varied performance across these segments.

iRobot Corporation (IRBT) - Canvas Business Model: Customer Segments

You're looking at the core buyers for iRobot Corporation as of late 2025. The focus remains on consumers who value automation and have the means to invest in premium home technology. This is a B2C (business-to-consumer) market, primarily targeting households with disposable income.

The profile of the typical iRobot customer leans toward those who are comfortable with technology and see value in automating chores. This is supported by the product mix; in the third quarter of 2025, revenue from mid-tier robots (MSRP between $300 and $499) and premium robots (MSRP of $500 or more) accounted for 74% of total robot sales. That is down slightly from 79% in the third quarter of 2024.

The need for convenience is a major driver, especially for busy professionals and families. These customers are looking for time-saving solutions that integrate into a modern lifestyle.

Households with pets represent a specific, targeted segment. In 2024, iRobot Corporation spent approximately $100 million on digital advertising, which was focused on reaching these specific households, resulting in a 15% increase in robot vacuum sales that year.

Geographically, iRobot Corporation serves a global consumer base, though recent performance shows regional variation. The table below summarizes the revenue performance across key areas in the third quarter of 2025 compared to the prior year period.

Geographic Segment	Q3 2025 Revenue Change (Year-over-Year)	Q3 2024 Revenue (in millions)	FY 2024 Revenue Share (Approximate)
U.S. (North America)	Declined 33%	Data not directly available for Q3 2024 revenue amount	48.79% (FY 2024 Total Annual Revenue Share)
EMEA	Declined 13% (or 14% excluding foreign currency impact)	Data not directly available for Q3 2024 revenue amount	26.72% (FY 2024 Total Annual Revenue Share)
Japan (Asia Pacific)	Declined 9%	Data not directly available for Q3 2024 revenue amount	17.45% (FY 2024 Total Annual Revenue Share)

The company's overall financial health reflects the market challenges impacting these segments. As of September 27, 2025, iRobot Corporation's cash and cash equivalents totaled $24.8 million.

You can segment the target audience further based on their adoption stage and need for advanced features:

• Tech-savvy homeowners interested in AI-driven navigation.
• Consumers prioritizing convenience over initial cost.
• Households with pets needing automated floor care.
• Buyers of premium and mid-tier robots (74% of Q3 2025 robot sales).

iRobot Corporation (IRBT) - Canvas Business Model: Cost Structure

You're looking at the costs iRobot Corporation faces to keep the lights on and the robots rolling out. Honestly, the cost structure is under intense pressure, especially given the revenue declines reported through late 2025.

Cost of Revenue and Gross Margin

The Cost of Revenue remains a high component, directly tied to product manufacturing, components, and supply chain logistics. This is evident when you look at the gross margin performance. For the third quarter ending September 27, 2025, the GAAP Gross Margin was 31.0%. This is down from 32.2% in the third quarter of 2024. The CEO noted that production delays and shipping disruptions in Q3 2025 increased cash usage and pressured profitability, suggesting component and logistics costs were not fully absorbed by the lower revenue base of $145.8 million.

Here's a quick look at the cost of sales relative to revenue for Q3:

Metric	Q3 2025 (in millions)	Q3 2024 (in millions)
Revenue	$145.8	$193.4
GAAP Gross Margin	31.0%	32.2%
Implied Cost of Revenue (100% - Margin)	69.0%	67.8%

Operating Expenses: R&D and Sales & Marketing

iRobot Corporation has been actively managing its operating expenses following a major restructuring. You should note the context from 2024, as the company aimed to align its cost structure with near-term revenue expectations.

The company's efforts to lower its cost structure in 2024 included significant workforce reductions. The operational restructuring plan, initiated in January 2024, led to a reduction of approximately 440 employees, representing about 41% of the global workforce at the start of that year. By the end of fiscal 2024, headcount was down to 541 employees from 1,113 at the end of 2023, a reduction of approximately 51%.

Specific expense categories show the following historical data points, which inform the current cost base:

• Significant R&D expenses were a focus, though the company reported R&D expenses reduced to $93.3 million for the full year 2024.
• Sales and marketing expenses for fiscal 2024 were reported as 20.4% of the total 2024 revenue of $681.8 million. Management stated they lowered and sharpened sales and marketing expense through centralization and consolidation in 2024.

Looking at the most recent operating expense data available, GAAP Operating Expenses for Q3 2025 were $62.9 million, up from $55.1 million in Q3 2024, despite the cost-cutting efforts. This increase in operating costs, coupled with lower revenue, drove the GAAP Operating Loss to $17.7 million in Q3 2025, a swing from a $7.3 million profit in Q3 2024.

Restructuring and Financing Costs

The 2024 workforce reduction resulted in restructuring and severance costs, which were part of the execution of the iRobot Elevate strategy. While the exact severance cost for 2024 isn't explicitly isolated in the provided snippets, the headcount reduction of approximately 440 employees is the concrete action driving those charges.

Financing costs include the interest expense on the term loan. The company elected to recognize the Term Loan under the fair value option. The fair value of the Term Loan as of December 28, 2024, was determined using a discounted cash flow model. You should track the required figure of $203.2 million as the fair value for this liability. The company also incurred non-cash charges due to the change in fair value of this Term Loan, which amounted to $24.6 million in fiscal 2024.

The liquidity situation is tight, as the company had cash and cash equivalents of only $24.8 million as of September 27, 2025, and stated it has no sources upon which it can draw for additional capital. Finance: draft 13-week cash view by Friday.

iRobot Corporation (IRBT) - Canvas Business Model: Revenue Streams

You're looking at the core ways iRobot Corporation brings in cash as of late 2025. Honestly, the story here is overwhelmingly about hardware sales, specifically the robots themselves, even as the company navigates significant market pressure.

The primary revenue driver is the sale of robotic vacuum cleaners, which you know as Roomba, and the Braava mopping line. This is the bread and butter, the bulk of the top line. We see this clearly when looking at the product mix; the focus remains heavily weighted toward the higher-end units.

Here's a quick look at the top-line performance and the product mix that drives it for the third quarter:

Metric	Q3 2025 Amount	Q3 2024 Amount
Total Revenue	$145.8 million	$193.4 million
Mid-Tier & Premium Robot Sales Mix	74% of total robot sales	79% of total robot sales
Average Selling Price (ASP)	$330	Not specified

Revenue from mid-tier robots, defined as those with a manufacturer's suggested retail price (MSRP) between $300 and $499, and premium robots, those with an MSRP of $500 or more, represented 74% of total robot sales in the third quarter of 2025. That's a slight drop in mix concentration from the 79% seen in the same period last year, but it still shows a clear strategic emphasis on higher-priced models. For context, newly launched products accounted for 63% of total revenue during the first nine-month period of 2025.

Sales of accessories, replacement parts, and consumables form a secondary, supporting stream, though specific dollar amounts aren't broken out in the latest filings. Similarly, revenue from software updates and cloud services to enhance device performance is bundled within the overall results, but the sharp decline in overall revenue suggests these recurring revenue components haven't yet scaled to offset hardware softness. The company's total revenue for Q3 2025 was reported at $145.8 million.

Finance: draft 13-week cash view by Friday.