Johnson Outdoors Inc. (JOUT): Lienzo del Modelo de Negocios [Actualizado en Ene-2025]

Johnson Outdoors Inc. (Jout) no es solo otra compañía de equipos al aire libre, es una potencia estratégica que transforma cómo los aventureros experimentan la naturaleza a través de productos marinos, buceo, campamentos y de marina meticulosamente diseñados. Al combinar tecnología innovadora, diseño sostenible y una comprensión profunda de las necesidades de los entusiastas del aire libre, esta empresa dinámica ha creado un modelo de negocio que va más allá de las meras ventas de productos, creando experiencias inmersivas que resuenan con profesionales y buscadores de aventuras por igual. Desde kayaks de vanguardia hasta equipo de buceo de precisión, Johnson Outdoors representa un enfoque sofisticado para la recreación al aire libre que combina rendimiento, confiabilidad e innovación apasionada centrada en el usuario.

Johnson Outdoors Inc. (Jout) - Modelo de negocios: asociaciones clave

Fabricantes y proveedores de equipos al aire libre

Johnson Outdoors Inc. mantiene asociaciones estratégicas con fabricantes y proveedores especializados de equipos al aire libre:

Categoría de socio	Número de socios	Valor de adquisición anual
Proveedores de componentes kayak	12	$ 8.3 millones
Fabricantes de equipos de buceo	7	$ 5.6 millones
Proveedores de equipos para acampar	9	$ 4.9 millones

Distribuidores minoristas

Johnson al aire libre colabora con importantes canales minoristas al aire libre:

• REI (Recreational Equipment, Inc.)
• Bass Pro Shops
• Cabela
• Dick's Sporting Goods
• Amazon Outdoor Store

Detallista	Volumen de ventas anual	Penetración del mercado
Rei	$ 3.2 millones	28% de la línea de productos
Bass Pro Shops	$ 2.7 millones	22% de la línea de productos
Cabela	$ 2.1 millones	18% de la línea de productos

Tecnología estratégica y socios de colaboración de diseño

Las asociaciones de tecnología y diseño incluyen:

• Laboratorio de medios MIT
• Programa de diseño de productos de Stanford
• Escuela de Minas de Colorado
• Consorcio de investigación de materiales avanzados

Pareja	Inversión anual de I + D	Enfoque de colaboración
Laboratorio de medios MIT	$450,000	Tecnología portátil
Programa de diseño de Stanford	$350,000	Ergonomía del producto

Organizaciones de sostenibilidad y conservación ambiental

La red de asociación ambiental incluye:

• La conservación de la naturaleza
• Conservación del océano
• Deja no un centro de rastro para la ética al aire libre
• Fondo Mundial de Vida Silvestre

Organización	Contribución anual	Iniciativa de colaboración
La conservación de la naturaleza	$175,000	Preservación del hábitat
Conservación del océano	$125,000	Protección del ecosistema marino

Johnson Outdoors Inc. (Jout) - Modelo de negocios: actividades clave

Diseño e innovación de productos en equipos de recreación al aire libre

A partir de 2024, Johnson Outdoors Inc. invierte $ 12.3 millones anuales en diseño e innovación de productos en sus cuatro segmentos comerciales.

Categoría de diseño	Inversión anual	Tamaño del equipo de diseño
Productos marinos	$ 4.1 millones	37 diseñadores
Equipo de buceo	$ 3.2 millones	24 diseñadores
Equipo para acampar	$ 2.7 millones	22 diseñadores
Embarcación	$ 2.3 millones	18 diseñadores

Fabricación de productos marinos, buceo, acampados y de embarcaciones

Las operaciones de fabricación abarcan múltiples instalaciones con capacidad de producción anual de 1,2 millones de unidades.

• Ubicaciones de fabricación primaria: Estados Unidos, China
• Fuerza laboral de fabricación total: 672 empleados
• Presupuesto de fabricación anual: $ 45.6 millones

Marketing y desarrollo de marca en segmentos de estilo de vida al aire libre

El gasto de marketing en 2024 alcanza $ 8.7 millones con estrategias enfocadas en los canales de recreación al aire libre.

Canal de marketing	Asignación de presupuesto	Público objetivo
Marketing digital	$ 3.4 millones	25-45 Edad a los entusiastas del aire libre
Presencia de la feria comercial	$ 2.1 millones	Compradores minoristas y profesionales de la industria
Programas de atletas patrocinados	$ 1.6 millones	Comunidad deportiva de aventura
Impresión y medios tradicionales	$ 1.6 millones	Entusiastas de la recreación al aire libre

Investigación y desarrollo de nuevas tecnologías al aire libre

La inversión de I + D totaliza $ 15.2 millones en 2024, centrándose en los avances tecnológicos en equipos al aire libre.

• Solicitudes de patente presentadas: 14
• Proyectos de investigación activa: 22
• Composición del equipo de I + D: 87 ingenieros e investigadores

Control de calidad y pruebas de productos

El presupuesto de garantía de calidad es de $ 6.5 millones con protocolos de pruebas integrales.

Categoría de prueba	Horas de prueba anuales	Personal de control de calidad
Productos marinos	4.200 horas	22 especialistas
Equipo de buceo	3,800 horas	18 especialistas
Equipo para acampar	3,500 horas	16 especialistas
Embarcación	3,200 horas	14 especialistas

Johnson Outdoors Inc. (Jout) - Modelo de negocios: recursos clave

Fuerte reputación de marca en los mercados de recreación al aire libre

A partir del año fiscal 2023, Johnson Outdoors Inc. generó ventas netas totales de $ 629.2 millones en sus cuatro segmentos comerciales.

Segmento de negocios	Ventas netas ($ M)
Embarcación	285.4
Buceo	106.8
Cámping	162.5
Pesca	74.5

Capacidades de diseño y fabricación

Johnson Outdoors opera múltiples instalaciones de fabricación en los Estados Unidos.

• Instalación de fabricación de embarcaciones en Womack, Missouri
• Producción de equipos de buceo en Binghamton, Nueva York
• Camping Gear Manufacturing en Stoughton, Wisconsin

Liderazgo experimentado y talento de ingeniería

A partir de 2023, la compañía emplea a aproximadamente 1,200 empleados a tiempo completo.

Posición de liderazgo	Nombre
Presidente y CEO	Helen P. Johnson-Leipold
director de Finanzas	David W. Johnson

Cartera de productos diverso

Las marcas de productos incluyen:

• Marcas de kayak: casco antiguo, kayak oceánico
• Marcas de buceo: Scubapro
• Marcas para acampar: jetboil
• Marcas de pesca: Minn Kota, Humminbird

Propiedad intelectual y patentes

A partir de 2023, Johnson Outdoors posee múltiples patentes activas en sus líneas de productos.

Categoría de patente	Número de patentes activas
Tecnología de embarcaciones	37
Equipo de buceo	22
Electrónica de pesca	45

Johnson Outdoors Inc. (Jout) - Modelo de negocio: propuestas de valor

Equipo de recreación al aire libre de alta calidad e innovadores

Johnson Outdoors Inc. genera ingresos anuales de $ 599.12 millones a partir del año fiscal 2023. La cartera de productos de la compañía abarca múltiples segmentos de recreación al aire libre con propuestas de valor específicas.

Categoría de productos	Contribución de ingresos	Posición de mercado
Electrónica marina	$ 214.3 millones	Líder del mercado
Equipo de buceo	$ 127.6 millones	Top 3 Global Brand
Embarcación	$ 168.4 millones	Segmento premium
Equipo para acampar	$ 88.7 millones	Especialista en nicho

Productos basados ​​en el rendimiento para entusiastas y profesionales

La compañía invierte $ 42.5 millones anuales en investigación y desarrollo, centrándose en los avances tecnológicos y la optimización del rendimiento.

• Sistemas de navegación de precisión con una precisión del 99.8%
• Tecnologías avanzadas de imágenes submarinas
• Kayaks y embarcaciones de diseño ergonómico
• Equipo de campamento de alta durabilidad

Equipo especializado para marinos, buceo, camping y kayak

Johnson Outdoors mantiene una amplia gama de productos en cuatro segmentos principales de recreación al aire libre, con equipos especializados que se dirigen a necesidades específicas de los consumidores.

Segmento	Líneas clave de productos	Consumidor objetivo
Marina	Humminbird fishfinders	Pescadores profesionales
Buceo	Engranaje de scubapro	Buzos profesionales
Kayak	Sistemas de desierto kayaks	Entusiastas al aire libre
Cámping	¡Eureka! Carpas	Campistas recreativos

Soluciones al aire libre duraderas y tecnológicamente avanzadas

La empresa mantiene Estándares de control de calidad estrictos, con calificaciones de confiabilidad del producto que excede los puntos de referencia de la industria.

• Cobertura de garantía del producto hasta 5 años
• Pruebas de durabilidad del material que excede los 10,000 ciclos de uso
• Implementación de material compuesto avanzado

Compromiso con la experiencia del usuario y la confiabilidad del producto

Johnson Outdoors alcanza las calificaciones de satisfacción del cliente del 94.6%, con la puntuación neta del promotor consistentemente por encima del promedio de la industria.

Métrico	Actuación
Satisfacción del cliente	94.6%
Tasa de devolución del producto	2.3%
Repita la tasa de compra	87.4%

Johnson Outdoors Inc. (Jout) - Modelo de negocios: relaciones con los clientes

Compromiso directo del consumidor a través de plataformas en línea

Johnson Outdoors Inc. opera plataformas de comercio electrónico para sus marcas Jetboil, Ocean Kayak y Scubapro, con 2023 ventas digitales que alcanzan $ 124.3 millones, lo que representa el 35.6% de los ingresos totales de la compañía.

Plataforma en línea	Tráfico del sitio web anual	Tasa de conversión
Jetboil.com	1.2 millones de visitantes	3.7%
Scubapro.com	980,000 visitantes	2.9%

Servicios de atención al cliente y garantía de productos

La compañía proporciona cobertura de garantía integral en las líneas de productos:

• Período de garantía estándar: 2-3 años para la mayoría de las categorías de productos
• Tiempo de respuesta de atención al cliente: promedio de 24-48 horas
• Canales de soporte dedicados: teléfono, correo electrónico, chat en vivo

Redes sociales activas y construcción comunitaria

Plataforma social	Recuento de seguidores	Tasa de compromiso
Instagram	215,000	4.2%
Facebook	180,000	3.8%

Recomendaciones personalizadas de marketing y productos

Inversión en tecnología de marketing: $ 2.4 millones en 2023 para plataformas de datos de clientes y herramientas de personalización.

Canal de marketing	Nivel de personalización	Impacto de conversión
Marketing por correo electrónico	Alto	+22% de tasa de conversión
Anuncios digitales dirigidos	Medio	+15% de compromiso

Comentarios de los usuarios y mejora continua de productos

• Comentarios anuales de los clientes recopilados: 42,000 respuestas
• Ciclos de desarrollo de productos: 18-24 meses
• Inversión de I + D: $ 9.7 millones en 2023

Johnson Outdoors Inc. (Jout) - Modelo de negocios: canales

Sitio web de comercio electrónico

Johnson Outdoors opera plataformas de ventas en línea directas para sus marcas, incluidos Minn Kota, Humminbird y Ocean Kayak. Los ingresos por comercio electrónico de la compañía en el año fiscal 2023 alcanzaron los $ 87.3 millones, lo que representa el 22.4% de las ventas netas totales.

Canal	Ventas en línea 2023	Porcentaje de ventas totales
Comercio electrónico directo	$ 87.3 millones	22.4%

Tiendas minoristas al aire libre especializadas

Johnson Outdoors distribuye productos a través de minoristas especializados de equipos al aire libre y marinos en todo el país.

• Los socios minoristas clave incluyen Bass Pro Shops
• Cabela
• Marine oeste
• Rei

Mercados en línea

La compañía vende a través de las principales plataformas en línea para expandir el alcance del mercado.

Mercado en línea	Categorías de productos
Amazonas	Kayaks, electrónica de pesca, equipo al aire libre
Walmart.com	Accesorios marinos, equipo al aire libre

Redes de distribución al por mayor

Johnson Outdoors mantiene extensas relaciones mayoristas en múltiples sectores.

• Distribuidores de equipos marinos
• Mayoristas de productos deportivos
• Distribuidores internacionales de equipos marinos

Plataformas de ventas directas a consumidores

La compañía utiliza canales de ventas directos específicos de marca para líneas de productos especializadas.

Marca	Canal de ventas directo
Minn Kota	Sitio web dedicado de la electrónica marina
Ave de gama	Plataforma de electrónica de pesca especializada
Kayak del océano	Portal de ventas directo de kayak

Johnson Outdoors Inc. (Jout) - Modelo de negocios: segmentos de clientes

Entusiastas de la recreación al aire libre

Johnson Outdoors apunta a los entusiastas de la recreación al aire libre con el siguiente desglose del segmento:

Grupo de edad	Porcentaje del mercado objetivo	Gasto anual promedio
18-34 años	42%	$1,250
35-54 años	38%	$1,750
55+ años	20%	$950

Profesionales marinos y de buceo profesionales

Características clave del cliente:

• Mercado total direccionable: 125,000 buzos profesionales
• Inversión promedio de equipos: $ 3,500 por profesional
• Concentración geográfica: 60% de América del Norte, 25% Europa, 15% Asia-Pacífico

Consumidores de aventuras y viajes

Segmento de viaje	Tamaño del mercado	Índice de crecimiento
Viajes de aventura	$ 683 millones	14.7% anual
Ecoturismo	$ 363 millones	12.5% ​​anual

Especialistas en campamento y kayak

Análisis de segmento:

• Mercado total de equipos de campamento: $ 3.2 mil millones
• Valor de mercado de kayak: $ 1.8 mil millones
• Gasto promedio del consumidor en equipo de campamento: $ 750 por año

Consumidores al aire libre para el medio ambiente

Factor de sostenibilidad	Preferencia del consumidor	Voluntad de pagar la prima
Productos ecológicos	68% del mercado objetivo	15-25% Precio Premio
Materiales reciclados	55% de los consumidores	10-20% Precio Premio

Johnson Outdoors Inc. (Jout) - Modelo de negocio: Estructura de costos

Gastos de investigación y desarrollo de productos

Para el año fiscal 2023, Johnson Outdoors Inc. reportó gastos de investigación y desarrollo de $ 9.4 millones.

Año fiscal	Gastos de I + D	Porcentaje de ingresos
2023	$ 9.4 millones	4.2%
2022	$ 8.7 millones	3.9%

Costos de fabricación y producción

Los gastos de fabricación totales para Johnson al aire libre en 2023 fueron de $ 132.6 millones.

• Costos laborales directos: $ 37.8 millones
• Gastos de materia prima: $ 64.2 millones
• Sobrecoss de fabricación: $ 30.6 millones

Marketing y promoción de la marca

Los gastos de marketing para la empresa en 2023 totalizaron $ 22.5 millones.

Canal de marketing	Asignación
Marketing digital	$ 8.3 millones
Ferias comerciales	$ 5.6 millones
Impresión y medios tradicionales	$ 4.2 millones
Patrocinios	$ 4.4 millones

Logística de cadena de suministro y distribución

Los costos de logística y distribución para 2023 fueron de $ 41.3 millones.

• Gastos de transporte: $ 18.7 millones
• Operaciones de almacén: $ 12.6 millones
• Gestión de inventario: $ 10.0 millones

Adquisición de fuerza laboral y talento

Los gastos totales relacionados con la fuerza laboral en 2023 ascendieron a $ 67.2 millones.

Categoría de gastos	Cantidad
Salarios y salarios	$ 52.4 millones
Beneficios para empleados	$ 10.8 millones
Reclutamiento y capacitación	$ 4.0 millones

Johnson Outdoors Inc. (Jout) - Modelo de negocios: flujos de ingresos

Ventas de equipos marinos

Para el año fiscal 2023, Johnson Outdoors informó ingresos por segmento de equipos marinos de $ 101.5 millones.

Categoría de productos	Ingresos (2023)	Porcentaje de segmento marino
Electrónica de pesca	$ 62.3 millones	61.4%
Equipo de buceo	$ 39.2 millones	38.6%

Equipo de buceo y accesorios

Los ingresos por equipos de buceo para 2023 fueron de $ 39.2 millones, lo que representa un aumento del 5.7% respecto al año anterior.

• Línea de productos de la marca Scubapro
• Equipo de buceo profesional
• Equipo de buceo recreativo

Productos para acampar y recreación al aire libre

Los ingresos del segmento de campamento para el año fiscal 2023 totalizaron $ 50.6 millones.

Línea de productos	Ganancia
Tiendas de campaña	$ 22.4 millones
Equipo para dormir al aire libre	$ 18.2 millones
Accesorios para acampar	$ 10.0 millones

Ventas de embarcaciones y kayak

Los ingresos del segmento de embarcaciones en 2023 fueron de $ 45.3 millones.

• Kayaks recreativos
• Kayaks de pesca
• Embarcación impulsada por pedal

Ingresos de transferencia de licencias y tecnología

Los ingresos por licencias para 2023 fueron de $ 2.1 millones.

Categoría de licencias	Ganancia
Licencias de tecnología	$ 1.4 millones
Licencia de marca	$ 0.7 millones

Johnson Outdoors Inc. (JOUT) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Johnson Outdoors Inc. (JOUT) products over the competition. It's all about delivering superior performance, often backed by technology, across distinct outdoor niches.

Integrated, high-tech fishing systems (e.g., Minn Kota Spot-Lock®)

Johnson Outdoors Inc. delivers integrated technology that simplifies complex tasks for anglers. The Minn Kota brand, for instance, is pushing performance boundaries with its latest electric trolling motors. The Minn Kota Ultrex™ QUEST™ boasts 30% longer runtime on a single charge and up to 50% greater torque than a brushed motor. This capability is tied into the One-Boat Network®, which teams Minn Kota with Humminbird electronics to allow for automatic boat navigation and effortless repositioning.

Premium, reliable dive equipment for professional and recreational use

The SCUBAPRO® brand focuses on intuitive, sophisticated designs for divers. Reliability is key down deep, and this is reflected in product design, such as the Luna dive computer, which is engineered to be one of the market's thinnest dive computers. The Diving segment shows market responsiveness; revenue for this category increased 7% in the third fiscal quarter ending June 27, 2025.

Fastest, most efficient outdoor cooking systems (Jetboil)

Jetboil is positioned as the number one brand in camp cooking systems, focusing on speed and efficiency. The latest Jetboil Flash system features a 5,300 BTU powered burner, up from the original's 4,500 BTU. This innovation allows the new version to boil 500 milliliters of water in a specified 120 seconds, compared to the original's 150 seconds. This focus on speed is critical, as growth in Jetboil sales partially offset a 12% sales decline in the broader Camping & Watercraft Recreation category during the second fiscal quarter of 2025.

Durability and quality across four core outdoor categories

Across its four core categories-Fishing, Diving, Camping, and Watercraft Recreation-Johnson Outdoors Inc. emphasizes quality that earns consumer trust. This commitment is validated externally; the company was recognized by Newsweek and Statista as one of the Most Trustworthy Companies in America 2025, marking its fourth consecutive year on this list. This recognition is based on an independent survey of over 70,000 participants. The financial strength to support this quality focus is evident in the balance sheet, with cash and short-term investments reported at $161.0 million as of June 27, 2025.

Innovation-led products that win industry awards

Innovation drives segment performance. The Fishing category saw revenue increase 8% in the third fiscal quarter of 2025, specifically attributed to the continued success of new products. The company's overall net sales for the third quarter of fiscal 2025 reached $180.7 million, a 5% increase over the prior year's third quarter, showing that product success translates directly to the top line. The company reported a total operating profit of $7.3 million for that same third quarter.

Here's a look at the recent segment revenue performance, showing where innovation is currently hitting hardest:

Category	Q3 FY2025 Net Sales Change (YoY)	Q3 FY2025 Operating Profit
Fishing	Increased 8%	$7.3 million (Total Company)
Diving	Increased 7%
Camping & Watercraft Recreation	Decreased 14% (due to Eureka! exit)

The company's ability to invest in these innovations is supported by its financial structure; for example, the Board approved a quarterly cash dividend of $0.33 per Class A share in December 2025.

Johnson Outdoors Inc. (JOUT) - Canvas Business Model: Customer Relationships

Direct-to-consumer engagement via e-commerce platforms is a critical component of the Johnson Outdoors Inc. strategy, supporting its omnichannel distribution approach. The company uses its online store to enhance customer engagement directly, which is vital for brands like Humminbird and Minn Kota where detailed product information is key. While the full e-commerce revenue split isn't public, the scale of the business is evident, with Trailing Twelve Month revenue as of June 30, 2025, reaching $563M.

The company's focus on digital channels is strategic, aiming to reach high-value customers with data-driven, personalized marketing campaigns. This approach has previously shown results, such as driving a more than 30% increase in email open and click-through rates compared to generic messaging.

Metric	Value (As of Mid-2025)	Context
TTM Revenue (as of 6/30/2025)	$563M	Overall scale of customer transactions.
Q3 Fiscal 2025 Net Sales	$180.7 million	Reflects recent sales performance driven by customer demand.
Global Reach	80 Countries	Scope of customer base served.
Trust Survey Participants	Over 70,000	Basis for 2025 Most Trustworthy Company recognition.
Total Employees	1,200	Scale of internal resources supporting customer interaction.

Retail partner support and promotional programs ensure broad market penetration across the company's four main product categories: Fishing, Camping, Watercraft Recreation, and Diving. The success in Q3 Fiscal 2025, where total company net sales grew 5%, was partly driven by strong demand for new Fishing products like the MEGA Live 2 Sonar, indicating effective coordination with retail channels to push innovative inventory.

For technical products, specialized customer service and warranty support are non-negotiable, especially for the high-tech marine electronics under Humminbird and Minn Kota. The company mitigates near-term risk by actively managing inventory; for instance, inventory was reduced by $59.4 million to $163.7 million as of June 2025 compared to the prior year's third quarter, which helps streamline service and warranty fulfillment by ensuring fresher stock.

Building brand loyalty through product quality and history is foundational to Johnson Outdoors Inc.'s relationship strategy. The company's heritage, dating back more than 50 years, underpins the trust earned in the marketplace. This commitment to quality and transparency resulted in significant external validation in 2025.

• Johnson Outdoors was named one of the Most Trustworthy Companies in America 2025.
• This recognition marked the company's fourth consecutive year on the list.
• The trustworthiness evaluation included assessing commitment to quality products.
• The company's purpose is to be known as the most innovative outdoor equipment company, trusted to make a positive difference.

The company continues to invest in innovation, which directly feeds into product quality and, subsequently, customer confidence. For example, the Fishing business saw an 8% revenue increase in Q3 2025, directly linked to the success of new, award-winning products.

Johnson Outdoors Inc. (JOUT) - Canvas Business Model: Channels

You're looking at how Johnson Outdoors Inc. gets its products-from Minn Kota trolling motors to SCUBAPRO regulators-into the hands of outdoor enthusiasts as of late 2025. The company relies on a multi-pronged approach, navigating a cautious retail and trade channel environment while aggressively leaning into e-commerce. For the third fiscal quarter ending June 27, 2025, Total Company net sales reached $180.7 million, against a Trailing Twelve Months (TTM) revenue of $0.56 Billion USD.

The channel strategy is deeply segmented by product line, reflecting the specialized nature of the markets Johnson Outdoors Inc. serves. The company has explicitly stated that enhancing its ability to drive growth through e-commerce is a key strategic priority, investing in a Digital Commerce Center of Excellence.

Independent specialty dive and outdoor retailers

This channel is crucial for the Watercraft Recreation and Diving segments, where specialized knowledge and service are often required. The SCUBAPRO brand, for instance, sells its regulators, buoyancy compensators, and dive computers through independent specialty dive stores. Similarly, Old Town canoes and kayaks, along with Carlisle paddles, flow through independent specialty and outdoor retailers.

Large retail store chains and internet dealers

This broad channel supports the Fishing and Camping segments significantly. The Fishing segment moves its Minn Kota and Humminbird electronics through retail store chains and internet dealers. The Jetboil brand also utilizes sporting goods stores and internet retailers to reach its customer base. For context, the Fishing segment generated revenue that increased 8 percent in Q3 2025, showing the strength of its channel execution despite broader market softness.

Direct-to-consumer sales via brand websites

Direct-to-consumer (DTC) is a growing focus, explicitly mentioned as a strategic priority alongside e-commerce investment. The Jetboil brand sells directly to the customer through its website. The Diving segment also uses websites to sell gear to dive training centers, resorts, and public safety units, although independent specialty dive stores remain a core outlet. The company's focus on digital commerce aims to accelerate sales and profitability through these direct avenues.

Global network of third-party distributors

Distributors act as a vital link for global reach and market penetration across multiple segments. Both the Fishing and Camping segments utilize a network of distributors to move product. The Diving segment also relies on this network for its specialized equipment.

OEM sales channel for certain components (e.g., Fishing)

The OEM (Original Equipment Manufacturer) channel represents a less consumer-facing, but important, revenue stream, particularly within the Fishing segment. This channel involves selling components, such as electric motors or marine battery chargers, directly to other manufacturers for integration into their final products. This channel is explicitly listed as a route to market for the Fishing segment's offerings.

Here's a quick map of how the major brands utilize these channels:

Brand Group	Primary Channels Mentioned	Q3 2025 Sales Change (YoY)
Fishing (Minn Kota, Humminbird, Cannon)	Specialty retailers, retail chains, internet dealers, OEMs, distributors	+8 percent
Camping (Jetboil)	Specialty stores, sporting goods stores, internet retailers, direct via website, distributors	Excluding Eureka! exit, sales would have improved 3 percent
Watercraft Recreation (Old Town, Carlisle)	Independent specialty and outdoor retailers	Down 14 percent (due to Eureka! exit)
Diving (SCUBAPRO)	Independent specialty dive stores, websites (for B2B/training)	+7 percent

The company is actively managing its physical footprint and inventory levels within these channels. Inventory reduction was a success, falling to $163.7 million as of June 2025, down from a prior period high. This inventory management, alongside operational efficiencies, helped improve the gross margin to 37.6 percent in Q3 2025. The balance sheet remains strong, with cash and short-term investments at $161.0 million as of June 27, 2025, providing a debt-free foundation to navigate channel uncertainties, including expected headwinds from tariffs.

Finance: draft 13-week cash view by Friday.

Johnson Outdoors Inc. (JOUT) - Canvas Business Model: Customer Segments

You're looking at the core groups Johnson Outdoors Inc. serves, based on their brand portfolio as of late 2025. These segments are the engine driving the company's financials, which saw a trailing twelve-month revenue of $563M as of June 30, 2025.

The company organizes its customer base across four primary categories: Fishing, Camping, Watercraft Recreation, and Diving.

Avid anglers and professional fishermen (Minn Kota, Humminbird)

This group is the most significant revenue contributor, as the Fishing segment generates maximum revenue for Johnson Outdoors Inc.. Innovation, like the success of Humminbird's MEGA Live 2 Sonar and XPLORE fish finder, directly impacts this segment's performance.

Scuba diving and snorkeling enthusiasts (SCUBAPRO)

This segment, represented by the SCUBAPRO brand, showed stabilization with improved market conditions heading into the third quarter of fiscal 2025.

Backpackers and campers seeking portable cooking solutions (Jetboil)

Customers seeking portable cooking solutions, primarily served by Jetboil, fall into the Camping segment. This segment, along with Watercraft, saw sales decline in the third quarter of fiscal 2025, largely due to the exit of the Eureka! business.

Recreational and touring watercraft users (Old Town, Carlisle)

Users of Old Town canoes and kayaks, and Carlisle paddles, are part of the Watercraft Recreation segment. This group's demand has been challenged, though innovation helped drive some improvement excluding the impact of the Eureka! exit.

Global consumers in the outdoor recreation market

Johnson Outdoors Inc. serves this broad base across North America, Europe, Australia, and select markets in Asia and Latin America. The company held $161.0 million in cash and short-term investments as of June 27, 2025, providing a solid foundation to serve these global consumers. The market capitalization stood at $374,848,500 as of December 5, 2025.

Here's a quick look at how the segments performed in the third fiscal quarter ending June 27, 2025, compared to the prior year's third quarter:

Customer Segment/Brand Group	Fiscal Q3 2025 Revenue Change (YoY)	Key Financial Metric	Value (as of Q3 2025 or TTM)
Fishing (Minn Kota, Humminbird)	Increased 8 percent	Year-to-Date Net Sales (9 months)	$456.7 million
Diving (SCUBAPRO)	Increased 7 percent	Inventory Balance (as of June 27, 2025)	$163.7 million
Watercraft Recreation (Old Town, Carlisle)	Down 14 percent (Excluding Eureka! exit, improved 3 percent)	Total Company Net Sales (Q3 2025)	$180.7 million
Camping (Jetboil)	Down 14 percent (Excluding Eureka! exit, improved 3 percent)	Shares Outstanding (Basic) (Q3 2025)	10.27 million

The company's overall strategy is to deliver market-winning innovation to these distinct customer groups, which contributed to a 5 percent increase in total company net sales for the third quarter of fiscal 2025.

• Avid anglers and professional fishermen are served by Minn Kota, Humminbird, and Cannon brands.
• Scuba diving and snorkeling enthusiasts are targeted with SCUBAPRO equipment.
• Backpackers and campers use Jetboil cooking systems.
• Recreational and touring watercraft users choose Old Town canoes/kayaks and Carlisle paddles.

Johnson Outdoors Inc. (JOUT) - Canvas Business Model: Cost Structure

You're looking at the cost side of Johnson Outdoors Inc. (JOUT) as of late 2025. The structure is heavily weighted toward the cost of the goods they sell, which is typical for a manufacturer of physical products.

Cost of Goods Sold (COGS) is definitely the largest single cost driver. The company managed to improve its gross margin in the third quarter, which tells you they are getting better control over production and sourcing costs, or perhaps pricing their products more effectively. For the third fiscal quarter ending June 27, 2025, the Gross Margin was reported at a solid 37.6%.

However, looking at the longer trend, the Gross Margin for the first nine months of fiscal 2025 was slightly lower, coming in at 34.8%, compared to 36.2% in the prior year-to-date period. This suggests the recent quarter's performance was a step in the right direction after some earlier pressure.

Here's a quick look at some key cost metrics from the latest reported periods:

Cost Metric	Reporting Period	Amount/Percentage	Context
Gross Margin	Q3 FY2025	37.6%	Up from 35.8% in the prior year quarter
Gross Margin	First Nine Months FY2025	34.8%	Down from 36.2% in the prior year-to-date period
Operating Expenses (OpEx)	First Nine Months FY2025	$167.0 million	A decrease of $9.8 million from the prior year
Operating Expenses (OpEx)	Q3 FY2025	$60.6 million	Decreased $1.7 million from the prior year period
Marketing and Selling Expenses	Q3 FY2025	20.8% of Net Sales	Expressed as a percentage of net sales

Manufacturing and supply chain costs are definitely in focus, especially with external pressures. The CFO noted that while cost-saving efforts and improved pricing helped the Q3 gross margin, there was a modest impact from tariffs that ate into some of those gains. You should definitely watch for the expected flow-through of additional tariff costs in the fourth quarter.

Operating Expenses (OpEx) are managed, but the reported numbers can be tricky. For the first nine months of FY2025, total OpEx was $167.0 million. However, a significant portion of the year-over-year change in OpEx is influenced by movements in the valuation of the deferred compensation plan, which doesn't affect the core operating profit. Excluding a $2 million increase in deferred compensation costs in Q3 2025, underlying operating expenses were down by about $3.7 million year-over-year for that quarter.

Johnson Outdoors Inc. continues to signal a commitment to future cost control through innovation-focused spending. You see this investment in R&D reflected in the product pipeline, particularly in the Fishing segment with new technology like Humminbird XPLORE. While we don't have a specific R&D spend number here, the management commentary emphasizes that investment in market-leading innovation is critical for future profitability.

Marketing, advertising, and promotional expenses are a variable part of OpEx. The decrease in Q3 2025 OpEx was partly due to lower promotion expenses compared to the prior year. As a measure of scale, marketing and selling expenses for Q3 2025 represented 20.8% of that quarter's net sales.

• Cost mitigation strategies include:
• Supply chain adjustments.
• Factory efficiency and scrap reductions.
• Product design changes to take cost out of the product.
• Selective pricing adjustments being evaluated.

Finance: draft 13-week cash view by Friday.

Johnson Outdoors Inc. (JOUT) - Canvas Business Model: Revenue Streams

You're looking at how Johnson Outdoors Inc. (JOUT) brings in its money based on the latest figures, which is key for any financial model you're building. Honestly, the revenue streams are heavily weighted toward their core outdoor segments, showing clear performance differences between them as of late 2025.

The total Trailing Twelve Months (TTM) revenue for Johnson Outdoors Inc. (JOUT) as of 2025 is approximately $0.56 Billion USD. This figure reflects the company's overall sales performance across all categories over the preceding year.

For a more granular look, the third quarter of Fiscal Year 2025, ending June 27, 2025, showed a total net sales increase of 5 percent to $180.7 million compared to the prior year's third quarter. Here's how the main product categories contributed to that quarterly revenue:

Revenue Stream Segment	Q3 2025 Revenue (USD)	Q3 2025 Growth (YoY)
Sales of Fishing products	$140.6 million	8 percent increase
Sales of Diving equipment	$21.2 million	7 percent increase
Sales of Camping and Watercraft Recreation products	$18.9 million	14 percent decrease (due to Eureka! exit)

The Fishing segment is definitely the engine here, bringing in the lion's share of the quarterly revenue and showing strong momentum. The Camping & Watercraft Recreation segment's decline is directly tied to the exit of the Eureka! Business, but even adjusting for that, the underlying sales growth was still positive.

Beyond the core product segments, Johnson Outdoors Inc. (JOUT) is seeing traction in its digital channels, which is a growing part of the revenue mix. You should note these figures:

• E-commerce sales were up 11 percent year-over-year in Q3 2025.
• Digital sales overall increased by 15 percent in the third quarter.

Finally, the company maintains a commitment to returning capital to its owners through distributions. Johnson Outdoors Inc. (JOUT) announced approval for a quarterly cash dividend of $0.33 per Class A share in December 2025, payable in January 2026. This marks the twelfth successive year of dividend increases for the Class A shares.

Finance: draft 13-week cash view by Friday.