Johnson Outdoors Inc. (JOUT): Modelo de negócios Canvas [Jan-2025 Atualizado]

A Johnson Outdoors Inc. (JOUT) não é apenas mais uma empresa de equipamentos ao ar livre - é uma potência estratégica que transforma como os aventureiros experimentam a natureza por meio de produtos marinhos, de mergulho, camping e embarcações meticulosamente projetados. Ao misturar tecnologia inovadora, design sustentável e uma profunda compreensão das necessidades dos entusiastas do ar livre, essa empresa dinâmica criou um modelo de negócios que vai além das meras vendas de produtos, criando experiências imersivas que ressoam com profissionais e buscadores de aventuras. De caiaques de ponta a equipamentos de mergulho de precisão, a Johnson Outdoors representa uma abordagem sofisticada da recreação ao ar livre que combina desempenho, confiabilidade e inovação apaixonada centrada no usuário.

Johnson Outdoors Inc. (JOUT) - Modelo de negócios: Parcerias -chave

Fabricantes e fornecedores de equipamentos ao ar livre

A Johnson Outdoors Inc. mantém parcerias estratégicas com fabricantes e fornecedores especializados em equipamentos ao ar livre:

Categoria de parceiro	Número de parceiros	Valor anual de compras
Fornecedores de componentes de caiaque	12	US $ 8,3 milhões
Fabricantes de equipamentos de mergulho	7	US $ 5,6 milhões
Fornecedores de equipamentos de acampamento	9	US $ 4,9 milhões

Distribuidores de varejo

Johnson Outdoors colabora com os principais canais de varejo ao ar livre:

• REI (Recreational Equipment, Inc.)
• Bass Pro Shops
• Cabela's
• Dick's Sporting Goods
• Amazon Outdoor Store

Varejista	Volume anual de vendas	Penetração de mercado
Rei	US $ 3,2 milhões	28% da linha de produtos
Bass Pro Shops	US $ 2,7 milhões	22% da linha de produtos
Cabela's	US $ 2,1 milhões	18% da linha de produtos

Parceiros estratégicos de tecnologia e colaboração de design

As parcerias de tecnologia e design incluem:

• MIT Media Lab
• Programa de design de produtos Stanford
• Escola de Minas do Colorado
• Consórcio de Pesquisa de Materiais Avançados

Parceiro	Investimento anual de P&D	Foco de colaboração
MIT Media Lab	$450,000	Tecnologia vestível
Programa de design de Stanford	$350,000	Ergonomia do produto

Organizações de sustentabilidade e conservação ambiental

A Rede de Parceria Ambiental inclui:

• A Conservancy Nature
• Ocean Conservancy
• Não deixe nenhum centro de rastreamento para ética ao ar livre
• World Wildlife Fund

Organização	Contribuição anual	Iniciativa Colaborativa
A Conservancy Nature	$175,000	Preservação do habitat
Ocean Conservancy	$125,000	Proteção do ecossistema marinho

Johnson Outdoors Inc. (Jout) - Modelo de Negócios: Atividades -chave

Design de produto e inovação em equipamentos de recreação ao ar livre

Em 2024, a Johnson Outdoors Inc. investe US $ 12,3 milhões anualmente em design e inovação de produtos em seus quatro segmentos de negócios.

Categoria de design	Investimento anual	Tamanho da equipe de design
Produtos marinhos	US $ 4,1 milhões	37 designers
Equipamento de mergulho	US $ 3,2 milhões	24 designers
Equipamento de acampamento	US $ 2,7 milhões	22 designers
Embarcação	US $ 2,3 milhões	18 designers

Fabricação de produtos marítimos, de mergulho, camping e de embarcações

As operações de fabricação abrangem várias instalações com capacidade de produção anual de 1,2 milhão de unidades.

• Locais de fabricação primária: Estados Unidos, China
• Força de trabalho de fabricação total: 672 funcionários
• Orçamento anual de fabricação: US $ 45,6 milhões

Marketing e desenvolvimento de marca em segmentos de estilo de vida ao ar livre

As despesas de marketing em 2024 atingem US $ 8,7 milhões com estratégias focadas nos canais de recreação ao ar livre.

Canal de marketing	Alocação de orçamento	Público -alvo
Marketing digital	US $ 3,4 milhões	25-45 entusiastas do ar livre da idade
Presença da feira	US $ 2,1 milhões	Compradores de varejo e profissionais do setor
Programas de atletas patrocinados	US $ 1,6 milhão	Comunidade de esportes de aventura
Mídia impressa e tradicional	US $ 1,6 milhão	Entusiastas da recreação ao ar livre

Pesquisa e desenvolvimento de novas tecnologias ao ar livre

O investimento em P&D totaliza US $ 15,2 milhões em 2024, com foco em avanços tecnológicos em equipamentos ao ar livre.

• Pedidos de patente arquivados: 14
• Projetos de pesquisa ativa: 22
• Composição da equipe de P&D: 87 engenheiros e pesquisadores

Controle de qualidade e teste de produto

O orçamento de garantia de qualidade é de US $ 6,5 milhões com protocolos de testes abrangentes.

Categoria de teste	Horário de teste anual	Equipe de controle de qualidade
Produtos marinhos	4.200 horas	22 especialistas
Equipamento de mergulho	3.800 horas	18 especialistas
Equipamento de acampamento	3.500 horas	16 especialistas
Embarcação	3.200 horas	14 especialistas

Johnson Outdoors Inc. (Jout) - Modelo de Negócios: Recursos -Principais

Forte reputação da marca nos mercados de recreação ao ar livre

No ano fiscal de 2023, a Johnson Outdoors Inc. gerou vendas líquidas totais de US $ 629,2 milhões em seus quatro segmentos de negócios.

Segmento de negócios	Vendas líquidas ($ M)
Embarcação	285.4
Mergulhando	106.8
Camping	162.5
Pesca	74.5

Recursos de design e fabricação proprietários

A Johnson Outdoors opera várias instalações de fabricação nos Estados Unidos.

• Instalação de fabricação de embarcações em Womack, Missouri
• Produção de equipamentos de mergulho em Binghamton, Nova York
• Manufatura de equipamentos de acampamento em Stoughton, Wisconsin

Liderança experiente e talento de engenharia

A partir de 2023, a empresa emprega aproximadamente 1.200 funcionários em período integral.

Posição de liderança	Nome
Presidente e CEO	Helen P. Johnson-Leipold
Diretor Financeiro	David W. Johnson

Portfólio de produtos diversificados

As marcas de produtos incluem:

• Marcas de caiaque: Cidade velha, caiaque oceânico
• Marcas de mergulho: Scubapro
• Marcas de acampamento: Jetboil
• Marcas de pesca: Minn Kota, Humminbird

Propriedade intelectual e patentes

A partir de 2023, a Johnson Outdoors possui várias patentes ativas em suas linhas de produtos.

Categoria de patentes	Número de patentes ativas
Tecnologia de embarcações	37
Equipamento de mergulho	22
Eletrônica de pesca	45

Johnson Outdoors Inc. (Jout) - Modelo de Negócios: Proposições de Valor

Equipamento de recreação ao ar livre de alta qualidade e inovador

A Johnson Outdoors Inc. gera receita anual de US $ 599,12 milhões a partir do ano fiscal de 2023. O portfólio de produtos da empresa abrange vários segmentos de recreação ao ar livre com proposições de valor específicas.

Categoria de produto	Contribuição da receita	Posição de mercado
Eletrônica marinha	US $ 214,3 milhões	Líder de mercado
Equipamento de mergulho	US $ 127,6 milhões	3 melhores marcas globais
Embarcação	US $ 168,4 milhões	Segmento premium
Equipamento de acampamento	US $ 88,7 milhões	Especialista em nicho

Produtos orientados a desempenho para entusiastas e profissionais

A empresa investe US $ 42,5 milhões anualmente em pesquisa e desenvolvimento, focando em avanços tecnológicos e otimização de desempenho.

• Sistemas de navegação de precisão com 99,8% de precisão
• Tecnologias avançadas de imagem subaquática
• Caiaques e embarcações ergonomicamente projetados
• Equipamento de acampamento de alta durabilidade

Equipamento especializado para marítimo, mergulho, acampamento e caiaque

A Johnson Outdoors mantém uma gama diversificada de produtos em quatro segmentos principais de recreação ao ar livre, com equipamentos especializados direcionados às necessidades específicas do consumidor.

Segmento	Principais linhas de produtos	Consumidor -alvo
Marinho	Humminbird Fishfinders	Pescadores profissionais
Mergulhando	Equipamento de Scubapro	Mergulhadores profissionais
Caiaque	Sistemas selvagens caiaques	Entusiastas do ar livre
Camping	Eureka! Tendas	Campistas recreativos

Soluções externas duráveis ​​e tecnologicamente avançadas

A empresa mantém padrões estritos de controle de qualidade, com classificações de confiabilidade do produto excedendo os benchmarks da indústria.

• Cobertura de garantia do produto até 5 anos
• Testes de durabilidade do material superior a 10.000 ciclos de uso
• Implementação avançada de material composto

Compromisso com a experiência do usuário e a confiabilidade do produto

A Johnson Outdoors atinge as classificações de satisfação do cliente de 94,6%, com a pontuação líquida do promotor consistentemente acima da média da indústria.

Métrica	Desempenho
Satisfação do cliente	94.6%
Taxa de retorno do produto	2.3%
Repita a taxa de compra	87.4%

Johnson Outdoors Inc. (Jout) - Modelo de Negócios: Relacionamentos do Cliente

Engajamento direto do consumidor por meio de plataformas online

A Johnson Outdoors Inc. opera plataformas de comércio eletrônico para suas marcas Jetboil, Ocean Kayak e Scubapro, com 2023 vendas digitais atingindo US $ 124,3 milhões, representando 35,6% da receita total da empresa.

Plataforma online	Tráfego anual do site	Taxa de conversão
Jetboil.com	1,2 milhão de visitantes	3.7%
Scubapro.com	980.000 visitantes	2.9%

Serviços de suporte ao cliente e garantia do produto

A empresa fornece cobertura abrangente de garantia entre linhas de produtos:

• Período de garantia padrão: 2-3 anos para a maioria das categorias de produtos
• Tempo de resposta de suporte ao cliente: média de 24 a 48 horas
• Canais de suporte dedicados: telefone, e -mail, chat ao vivo

Mídia social ativa e construção comunitária

Plataforma social	Contagem de seguidores	Taxa de engajamento
Instagram	215,000	4.2%
Facebook	180,000	3.8%

Recomendações personalizadas de marketing e produto

Investimento em tecnologia de marketing: US $ 2,4 milhões em 2023 para plataformas de dados de clientes e ferramentas de personalização.

Canal de marketing	Nível de personalização	Impacto de conversão
Marketing por e -mail	Alto	+22% de taxa de conversão
Anúncios digitais direcionados	Médio	+15% de engajamento

Feedback do usuário e melhoria contínua do produto

• Feedback anual do cliente coletado: 42.000 respostas
• Ciclos de desenvolvimento de produtos: 18-24 meses
• Investimento de P&D: US $ 9,7 milhões em 2023

Johnson Outdoors Inc. (Jout) - Modelo de Negócios: Canais

Site de comércio eletrônico

A Johnson Outdoors opera plataformas diretas de vendas on -line para suas marcas, incluindo Minn Kota, Humminbird e Ocean Kayak. A receita de comércio eletrônico da empresa no ano fiscal de 2023 atingiu US $ 87,3 milhões, representando 22,4% do total de vendas líquidas.

Canal	Vendas on -line 2023	Porcentagem de vendas totais
Comércio eletrônico direto	US $ 87,3 milhões	22.4%

Lojas de varejo ao ar livre especiais

A Johnson Outdoors distribui produtos por meio de varejistas especializados de equipamentos externos e marítimos em todo o país.

• Os principais parceiros de varejo incluem Bass Pro Shops
• Cabela's
• West Marine
• Rei

Mercados on -line

A empresa vende através de principais plataformas on -line para expandir o alcance do mercado.

Mercado on -line	Categorias de produtos
Amazon	Caiaques, eletrônicos de pesca, equipamento ao ar livre
Walmart.com	Acessórios marinhos, equipamento ao ar livre

Redes de distribuição por atacado

A Johnson ao ar livre mantém extensos relacionamentos por atacado em vários setores.

• Distribuidores de equipamentos marinhos
• Atacadistas de artigos esportivos
• Distribuidores internacionais de equipamentos marinhos

Plataformas de vendas direta ao consumidor

A empresa utiliza canais de vendas diretos específicos da marca para linhas de produtos especializadas.

Marca	Canal de vendas direta
Minn Kota	Site de Eletrônica Marinha dedicada
Humminbird	Plataforma de eletrônica de pesca especializada
Caiaque oceânico	Portal de vendas de caiaque direto

Johnson Outdoors Inc. (JOUT) - Modelo de negócios: segmentos de clientes

Entusiastas da recreação ao ar livre

A Johnson ao ar livre tem como alvo os entusiastas da recreação ao ar livre com a seguinte quebra do segmento:

Faixa etária	Porcentagem do mercado -alvo	Gastos médios anuais
18-34 anos	42%	$1,250
35-54 anos	38%	$1,750
55 anos ou mais	20%	$950

Profissionais profissionais de marinho e mergulho

Principais características do cliente:

• Mercado endereçável total: 125.000 mergulhadores profissionais
• Investimento médio de equipamento: US $ 3.500 por profissional
• Concentração geográfica: 60% da América do Norte, 25% Europa, 15% da Ásia-Pacífico

Aventura e consumidores de viagens

Segmento de viagem	Tamanho de mercado	Taxa de crescimento
Viagens de aventura	US $ 683 milhões	14,7% anualmente
Ecoturismo	US $ 363 milhões	12,5% anualmente

Especialistas em acampamento e caiaque

Análise de segmento:

• Mercado total de equipamentos de acampamento: US $ 3,2 bilhões
• Valor de mercado de caiaque: US $ 1,8 bilhão
• Gastos médios do consumidor em equipamentos de acampamento: US $ 750 por ano

Consumidores ao ar livre ambientalmente consciente

Fator de sustentabilidade	Preferência do consumidor	Disposição de pagar prêmio
Produtos ecológicos	68% do mercado -alvo	15-25% de prêmio de preço
Materiais reciclados	55% dos consumidores	10-20% de prêmio de preço

Johnson Outdoors Inc. (JOUT) - Modelo de negócios: estrutura de custos

Pesquisa de produtos e despesas de desenvolvimento

Para o ano fiscal de 2023, a Johnson Outdoors Inc. relatou despesas de pesquisa e desenvolvimento de US $ 9,4 milhões.

Ano fiscal	Despesas de P&D	Porcentagem de receita
2023	US $ 9,4 milhões	4.2%
2022	US $ 8,7 milhões	3.9%

Custos de fabricação e produção

As despesas totais de fabricação para a Johnson Outdoors em 2023 foram de US $ 132,6 milhões.

• Custos de mão -de -obra direta: US $ 37,8 milhões
• Despesas de matéria -prima: US $ 64,2 milhões
• Manufatura de sobrecarga: US $ 30,6 milhões

Marketing e promoção de marca

As despesas de marketing da empresa em 2023 totalizaram US $ 22,5 milhões.

Canal de marketing	Alocação
Marketing digital	US $ 8,3 milhões
Feiras	US $ 5,6 milhões
Mídia impressa e tradicional	US $ 4,2 milhões
Patrocínios	US $ 4,4 milhões

Cadeia de suprimentos e logística de distribuição

Os custos de logística e distribuição para 2023 foram de US $ 41,3 milhões.

• Despesas de transporte: US $ 18,7 milhões
• Operações de armazém: US $ 12,6 milhões
• Gerenciamento de inventário: US $ 10,0 milhões

Força de trabalho e aquisição de talentos

As despesas totais relacionadas à força de trabalho em 2023 totalizaram US $ 67,2 milhões.

Categoria de despesa	Quantia
Salários e salários	US $ 52,4 milhões
Benefícios dos funcionários	US $ 10,8 milhões
Recrutamento e treinamento	US $ 4,0 milhões

Johnson Outdoors Inc. (JOUT) - Modelo de negócios: fluxos de receita

Vendas de equipamentos marinhos

Para o ano fiscal de 2023, a Johnson Outdoors reportou receitas de segmento de equipamentos marinhos de US $ 101,5 milhões.

Categoria de produto	Receita (2023)	Porcentagem de segmento marinho
Eletrônica de pesca	US $ 62,3 milhões	61.4%
Equipamento de mergulho	US $ 39,2 milhões	38.6%

Equipamento de mergulho e acessórios

A receita de equipamentos de mergulho para 2023 foi de US $ 39,2 milhões, representando um aumento de 5,7% em relação ao ano anterior.

• Linha de produtos da marca Scubapro
• Equipamento de mergulho profissional
• Equipamento de mergulho recreativo

Produtos de acampamento e recreação ao ar livre

A receita do segmento de acampamento para o ano fiscal de 2023 totalizou US $ 50,6 milhões.

Linha de produtos	Receita
Tendas de acampamento	US $ 22,4 milhões
Equipamento para dormir ao ar livre	US $ 18,2 milhões
Acessórios de acampamento	US $ 10,0 milhões

Vendas de embarcações e caiaques

A receita do segmento de embarcações em 2023 foi de US $ 45,3 milhões.

• Caiaques recreativos
• Pescando caiaques
• Embarcações acionadas por pedal

Receitas de licenciamento e transferência de tecnologia

As receitas de licenciamento para 2023 foram de US $ 2,1 milhões.

Categoria de licenciamento	Receita
Licenciamento de tecnologia	US $ 1,4 milhão
Licenciamento da marca	US $ 0,7 milhão

Johnson Outdoors Inc. (JOUT) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Johnson Outdoors Inc. (JOUT) products over the competition. It's all about delivering superior performance, often backed by technology, across distinct outdoor niches.

Integrated, high-tech fishing systems (e.g., Minn Kota Spot-Lock®)

Johnson Outdoors Inc. delivers integrated technology that simplifies complex tasks for anglers. The Minn Kota brand, for instance, is pushing performance boundaries with its latest electric trolling motors. The Minn Kota Ultrex™ QUEST™ boasts 30% longer runtime on a single charge and up to 50% greater torque than a brushed motor. This capability is tied into the One-Boat Network®, which teams Minn Kota with Humminbird electronics to allow for automatic boat navigation and effortless repositioning.

Premium, reliable dive equipment for professional and recreational use

The SCUBAPRO® brand focuses on intuitive, sophisticated designs for divers. Reliability is key down deep, and this is reflected in product design, such as the Luna dive computer, which is engineered to be one of the market's thinnest dive computers. The Diving segment shows market responsiveness; revenue for this category increased 7% in the third fiscal quarter ending June 27, 2025.

Fastest, most efficient outdoor cooking systems (Jetboil)

Jetboil is positioned as the number one brand in camp cooking systems, focusing on speed and efficiency. The latest Jetboil Flash system features a 5,300 BTU powered burner, up from the original's 4,500 BTU. This innovation allows the new version to boil 500 milliliters of water in a specified 120 seconds, compared to the original's 150 seconds. This focus on speed is critical, as growth in Jetboil sales partially offset a 12% sales decline in the broader Camping & Watercraft Recreation category during the second fiscal quarter of 2025.

Durability and quality across four core outdoor categories

Across its four core categories-Fishing, Diving, Camping, and Watercraft Recreation-Johnson Outdoors Inc. emphasizes quality that earns consumer trust. This commitment is validated externally; the company was recognized by Newsweek and Statista as one of the Most Trustworthy Companies in America 2025, marking its fourth consecutive year on this list. This recognition is based on an independent survey of over 70,000 participants. The financial strength to support this quality focus is evident in the balance sheet, with cash and short-term investments reported at $161.0 million as of June 27, 2025.

Innovation-led products that win industry awards

Innovation drives segment performance. The Fishing category saw revenue increase 8% in the third fiscal quarter of 2025, specifically attributed to the continued success of new products. The company's overall net sales for the third quarter of fiscal 2025 reached $180.7 million, a 5% increase over the prior year's third quarter, showing that product success translates directly to the top line. The company reported a total operating profit of $7.3 million for that same third quarter.

Here's a look at the recent segment revenue performance, showing where innovation is currently hitting hardest:

Category	Q3 FY2025 Net Sales Change (YoY)	Q3 FY2025 Operating Profit
Fishing	Increased 8%	$7.3 million (Total Company)
Diving	Increased 7%
Camping & Watercraft Recreation	Decreased 14% (due to Eureka! exit)

The company's ability to invest in these innovations is supported by its financial structure; for example, the Board approved a quarterly cash dividend of $0.33 per Class A share in December 2025.

Johnson Outdoors Inc. (JOUT) - Canvas Business Model: Customer Relationships

Direct-to-consumer engagement via e-commerce platforms is a critical component of the Johnson Outdoors Inc. strategy, supporting its omnichannel distribution approach. The company uses its online store to enhance customer engagement directly, which is vital for brands like Humminbird and Minn Kota where detailed product information is key. While the full e-commerce revenue split isn't public, the scale of the business is evident, with Trailing Twelve Month revenue as of June 30, 2025, reaching $563M.

The company's focus on digital channels is strategic, aiming to reach high-value customers with data-driven, personalized marketing campaigns. This approach has previously shown results, such as driving a more than 30% increase in email open and click-through rates compared to generic messaging.

Metric	Value (As of Mid-2025)	Context
TTM Revenue (as of 6/30/2025)	$563M	Overall scale of customer transactions.
Q3 Fiscal 2025 Net Sales	$180.7 million	Reflects recent sales performance driven by customer demand.
Global Reach	80 Countries	Scope of customer base served.
Trust Survey Participants	Over 70,000	Basis for 2025 Most Trustworthy Company recognition.
Total Employees	1,200	Scale of internal resources supporting customer interaction.

Retail partner support and promotional programs ensure broad market penetration across the company's four main product categories: Fishing, Camping, Watercraft Recreation, and Diving. The success in Q3 Fiscal 2025, where total company net sales grew 5%, was partly driven by strong demand for new Fishing products like the MEGA Live 2 Sonar, indicating effective coordination with retail channels to push innovative inventory.

For technical products, specialized customer service and warranty support are non-negotiable, especially for the high-tech marine electronics under Humminbird and Minn Kota. The company mitigates near-term risk by actively managing inventory; for instance, inventory was reduced by $59.4 million to $163.7 million as of June 2025 compared to the prior year's third quarter, which helps streamline service and warranty fulfillment by ensuring fresher stock.

Building brand loyalty through product quality and history is foundational to Johnson Outdoors Inc.'s relationship strategy. The company's heritage, dating back more than 50 years, underpins the trust earned in the marketplace. This commitment to quality and transparency resulted in significant external validation in 2025.

• Johnson Outdoors was named one of the Most Trustworthy Companies in America 2025.
• This recognition marked the company's fourth consecutive year on the list.
• The trustworthiness evaluation included assessing commitment to quality products.
• The company's purpose is to be known as the most innovative outdoor equipment company, trusted to make a positive difference.

The company continues to invest in innovation, which directly feeds into product quality and, subsequently, customer confidence. For example, the Fishing business saw an 8% revenue increase in Q3 2025, directly linked to the success of new, award-winning products.

Johnson Outdoors Inc. (JOUT) - Canvas Business Model: Channels

You're looking at how Johnson Outdoors Inc. gets its products-from Minn Kota trolling motors to SCUBAPRO regulators-into the hands of outdoor enthusiasts as of late 2025. The company relies on a multi-pronged approach, navigating a cautious retail and trade channel environment while aggressively leaning into e-commerce. For the third fiscal quarter ending June 27, 2025, Total Company net sales reached $180.7 million, against a Trailing Twelve Months (TTM) revenue of $0.56 Billion USD.

The channel strategy is deeply segmented by product line, reflecting the specialized nature of the markets Johnson Outdoors Inc. serves. The company has explicitly stated that enhancing its ability to drive growth through e-commerce is a key strategic priority, investing in a Digital Commerce Center of Excellence.

Independent specialty dive and outdoor retailers

This channel is crucial for the Watercraft Recreation and Diving segments, where specialized knowledge and service are often required. The SCUBAPRO brand, for instance, sells its regulators, buoyancy compensators, and dive computers through independent specialty dive stores. Similarly, Old Town canoes and kayaks, along with Carlisle paddles, flow through independent specialty and outdoor retailers.

Large retail store chains and internet dealers

This broad channel supports the Fishing and Camping segments significantly. The Fishing segment moves its Minn Kota and Humminbird electronics through retail store chains and internet dealers. The Jetboil brand also utilizes sporting goods stores and internet retailers to reach its customer base. For context, the Fishing segment generated revenue that increased 8 percent in Q3 2025, showing the strength of its channel execution despite broader market softness.

Direct-to-consumer sales via brand websites

Direct-to-consumer (DTC) is a growing focus, explicitly mentioned as a strategic priority alongside e-commerce investment. The Jetboil brand sells directly to the customer through its website. The Diving segment also uses websites to sell gear to dive training centers, resorts, and public safety units, although independent specialty dive stores remain a core outlet. The company's focus on digital commerce aims to accelerate sales and profitability through these direct avenues.

Global network of third-party distributors

Distributors act as a vital link for global reach and market penetration across multiple segments. Both the Fishing and Camping segments utilize a network of distributors to move product. The Diving segment also relies on this network for its specialized equipment.

OEM sales channel for certain components (e.g., Fishing)

The OEM (Original Equipment Manufacturer) channel represents a less consumer-facing, but important, revenue stream, particularly within the Fishing segment. This channel involves selling components, such as electric motors or marine battery chargers, directly to other manufacturers for integration into their final products. This channel is explicitly listed as a route to market for the Fishing segment's offerings.

Here's a quick map of how the major brands utilize these channels:

Brand Group	Primary Channels Mentioned	Q3 2025 Sales Change (YoY)
Fishing (Minn Kota, Humminbird, Cannon)	Specialty retailers, retail chains, internet dealers, OEMs, distributors	+8 percent
Camping (Jetboil)	Specialty stores, sporting goods stores, internet retailers, direct via website, distributors	Excluding Eureka! exit, sales would have improved 3 percent
Watercraft Recreation (Old Town, Carlisle)	Independent specialty and outdoor retailers	Down 14 percent (due to Eureka! exit)
Diving (SCUBAPRO)	Independent specialty dive stores, websites (for B2B/training)	+7 percent

The company is actively managing its physical footprint and inventory levels within these channels. Inventory reduction was a success, falling to $163.7 million as of June 2025, down from a prior period high. This inventory management, alongside operational efficiencies, helped improve the gross margin to 37.6 percent in Q3 2025. The balance sheet remains strong, with cash and short-term investments at $161.0 million as of June 27, 2025, providing a debt-free foundation to navigate channel uncertainties, including expected headwinds from tariffs.

Finance: draft 13-week cash view by Friday.

Johnson Outdoors Inc. (JOUT) - Canvas Business Model: Customer Segments

You're looking at the core groups Johnson Outdoors Inc. serves, based on their brand portfolio as of late 2025. These segments are the engine driving the company's financials, which saw a trailing twelve-month revenue of $563M as of June 30, 2025.

The company organizes its customer base across four primary categories: Fishing, Camping, Watercraft Recreation, and Diving.

Avid anglers and professional fishermen (Minn Kota, Humminbird)

This group is the most significant revenue contributor, as the Fishing segment generates maximum revenue for Johnson Outdoors Inc.. Innovation, like the success of Humminbird's MEGA Live 2 Sonar and XPLORE fish finder, directly impacts this segment's performance.

Scuba diving and snorkeling enthusiasts (SCUBAPRO)

This segment, represented by the SCUBAPRO brand, showed stabilization with improved market conditions heading into the third quarter of fiscal 2025.

Backpackers and campers seeking portable cooking solutions (Jetboil)

Customers seeking portable cooking solutions, primarily served by Jetboil, fall into the Camping segment. This segment, along with Watercraft, saw sales decline in the third quarter of fiscal 2025, largely due to the exit of the Eureka! business.

Recreational and touring watercraft users (Old Town, Carlisle)

Users of Old Town canoes and kayaks, and Carlisle paddles, are part of the Watercraft Recreation segment. This group's demand has been challenged, though innovation helped drive some improvement excluding the impact of the Eureka! exit.

Global consumers in the outdoor recreation market

Johnson Outdoors Inc. serves this broad base across North America, Europe, Australia, and select markets in Asia and Latin America. The company held $161.0 million in cash and short-term investments as of June 27, 2025, providing a solid foundation to serve these global consumers. The market capitalization stood at $374,848,500 as of December 5, 2025.

Here's a quick look at how the segments performed in the third fiscal quarter ending June 27, 2025, compared to the prior year's third quarter:

Customer Segment/Brand Group	Fiscal Q3 2025 Revenue Change (YoY)	Key Financial Metric	Value (as of Q3 2025 or TTM)
Fishing (Minn Kota, Humminbird)	Increased 8 percent	Year-to-Date Net Sales (9 months)	$456.7 million
Diving (SCUBAPRO)	Increased 7 percent	Inventory Balance (as of June 27, 2025)	$163.7 million
Watercraft Recreation (Old Town, Carlisle)	Down 14 percent (Excluding Eureka! exit, improved 3 percent)	Total Company Net Sales (Q3 2025)	$180.7 million
Camping (Jetboil)	Down 14 percent (Excluding Eureka! exit, improved 3 percent)	Shares Outstanding (Basic) (Q3 2025)	10.27 million

The company's overall strategy is to deliver market-winning innovation to these distinct customer groups, which contributed to a 5 percent increase in total company net sales for the third quarter of fiscal 2025.

• Avid anglers and professional fishermen are served by Minn Kota, Humminbird, and Cannon brands.
• Scuba diving and snorkeling enthusiasts are targeted with SCUBAPRO equipment.
• Backpackers and campers use Jetboil cooking systems.
• Recreational and touring watercraft users choose Old Town canoes/kayaks and Carlisle paddles.

Johnson Outdoors Inc. (JOUT) - Canvas Business Model: Cost Structure

You're looking at the cost side of Johnson Outdoors Inc. (JOUT) as of late 2025. The structure is heavily weighted toward the cost of the goods they sell, which is typical for a manufacturer of physical products.

Cost of Goods Sold (COGS) is definitely the largest single cost driver. The company managed to improve its gross margin in the third quarter, which tells you they are getting better control over production and sourcing costs, or perhaps pricing their products more effectively. For the third fiscal quarter ending June 27, 2025, the Gross Margin was reported at a solid 37.6%.

However, looking at the longer trend, the Gross Margin for the first nine months of fiscal 2025 was slightly lower, coming in at 34.8%, compared to 36.2% in the prior year-to-date period. This suggests the recent quarter's performance was a step in the right direction after some earlier pressure.

Here's a quick look at some key cost metrics from the latest reported periods:

Cost Metric	Reporting Period	Amount/Percentage	Context
Gross Margin	Q3 FY2025	37.6%	Up from 35.8% in the prior year quarter
Gross Margin	First Nine Months FY2025	34.8%	Down from 36.2% in the prior year-to-date period
Operating Expenses (OpEx)	First Nine Months FY2025	$167.0 million	A decrease of $9.8 million from the prior year
Operating Expenses (OpEx)	Q3 FY2025	$60.6 million	Decreased $1.7 million from the prior year period
Marketing and Selling Expenses	Q3 FY2025	20.8% of Net Sales	Expressed as a percentage of net sales

Manufacturing and supply chain costs are definitely in focus, especially with external pressures. The CFO noted that while cost-saving efforts and improved pricing helped the Q3 gross margin, there was a modest impact from tariffs that ate into some of those gains. You should definitely watch for the expected flow-through of additional tariff costs in the fourth quarter.

Operating Expenses (OpEx) are managed, but the reported numbers can be tricky. For the first nine months of FY2025, total OpEx was $167.0 million. However, a significant portion of the year-over-year change in OpEx is influenced by movements in the valuation of the deferred compensation plan, which doesn't affect the core operating profit. Excluding a $2 million increase in deferred compensation costs in Q3 2025, underlying operating expenses were down by about $3.7 million year-over-year for that quarter.

Johnson Outdoors Inc. continues to signal a commitment to future cost control through innovation-focused spending. You see this investment in R&D reflected in the product pipeline, particularly in the Fishing segment with new technology like Humminbird XPLORE. While we don't have a specific R&D spend number here, the management commentary emphasizes that investment in market-leading innovation is critical for future profitability.

Marketing, advertising, and promotional expenses are a variable part of OpEx. The decrease in Q3 2025 OpEx was partly due to lower promotion expenses compared to the prior year. As a measure of scale, marketing and selling expenses for Q3 2025 represented 20.8% of that quarter's net sales.

• Cost mitigation strategies include:
• Supply chain adjustments.
• Factory efficiency and scrap reductions.
• Product design changes to take cost out of the product.
• Selective pricing adjustments being evaluated.

Finance: draft 13-week cash view by Friday.

Johnson Outdoors Inc. (JOUT) - Canvas Business Model: Revenue Streams

You're looking at how Johnson Outdoors Inc. (JOUT) brings in its money based on the latest figures, which is key for any financial model you're building. Honestly, the revenue streams are heavily weighted toward their core outdoor segments, showing clear performance differences between them as of late 2025.

The total Trailing Twelve Months (TTM) revenue for Johnson Outdoors Inc. (JOUT) as of 2025 is approximately $0.56 Billion USD. This figure reflects the company's overall sales performance across all categories over the preceding year.

For a more granular look, the third quarter of Fiscal Year 2025, ending June 27, 2025, showed a total net sales increase of 5 percent to $180.7 million compared to the prior year's third quarter. Here's how the main product categories contributed to that quarterly revenue:

Revenue Stream Segment	Q3 2025 Revenue (USD)	Q3 2025 Growth (YoY)
Sales of Fishing products	$140.6 million	8 percent increase
Sales of Diving equipment	$21.2 million	7 percent increase
Sales of Camping and Watercraft Recreation products	$18.9 million	14 percent decrease (due to Eureka! exit)

The Fishing segment is definitely the engine here, bringing in the lion's share of the quarterly revenue and showing strong momentum. The Camping & Watercraft Recreation segment's decline is directly tied to the exit of the Eureka! Business, but even adjusting for that, the underlying sales growth was still positive.

Beyond the core product segments, Johnson Outdoors Inc. (JOUT) is seeing traction in its digital channels, which is a growing part of the revenue mix. You should note these figures:

• E-commerce sales were up 11 percent year-over-year in Q3 2025.
• Digital sales overall increased by 15 percent in the third quarter.

Finally, the company maintains a commitment to returning capital to its owners through distributions. Johnson Outdoors Inc. (JOUT) announced approval for a quarterly cash dividend of $0.33 per Class A share in December 2025, payable in January 2026. This marks the twelfth successive year of dividend increases for the Class A shares.

Finance: draft 13-week cash view by Friday.