Nextdoor Holdings, Inc. (KIND): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

NextDoor Holdings, Inc. (Kind) ha revolucionado la conectividad del vecindario a través de una plataforma digital sofisticada que transforma la forma en que las comunidades interactúan, comparten información y admiten ecosistemas locales. Al aprovechar la tecnología de redes hiperlocales, esta empresa innovadora crea un puente único entre los residentes, las empresas y las organizaciones locales, que ofrece una poderosa combinación de conexión social, seguridad y participación comunitaria. Su lienzo de modelo de negocio revela un enfoque estratégico que va más allá de las redes sociales tradicionales, centrándose en construir redes confiables basadas en la ubicación que capacitan a los vecindarios para comunicarse, colaborar y prosperar en un mundo cada vez más digital.

NextDoor Holdings, Inc. (Kind) - Modelo de negocios: asociaciones clave

Gobiernos locales y municipios para la participación comunitaria

A partir de 2024, Nextdoor tiene asociaciones con más de 270 agencias gubernamentales locales en los Estados Unidos. La compañía ha establecido acuerdos de colaboración en ciudades como San Francisco, Nueva York, Chicago y Los Ángeles.

Tipo de asociación	Número de municipios	Cobertura geográfica
Compromiso del gobierno local	270+	Estados Unidos
Asociaciones de comunicación de emergencia	85	Áreas metropolitanas

Socios de tecnología para infraestructura de plataforma y gestión de datos

NextDoor colabora con varios proveedores de infraestructura tecnológica para mantener la confiabilidad y rendimiento de la plataforma.

• Amazon Web Services (AWS) - Proveedor primario de infraestructura en la nube
• Plataforma en la nube de Google: servicios secundarios en la nube
• CloudFlare - Servicios de entrega de contenido y ciberseguridad

Redes publicitarias y plataformas de marketing digital

En 2024, las asociaciones publicitarias de NextDoor generan aproximadamente $ 132.5 millones en ingresos anuales.

Socio publicitario	Enfoque de asociación	Contribución de ingresos estimada
Ads de Google	Red de publicidad digital	$ 47.3 millones
Red de audiencia de Facebook	Publicidad local dirigida	$ 38.6 millones

Asociaciones de negocios inmobiliarios y locales

NextDoor mantiene asociaciones con redes inmobiliarias y organizaciones empresariales locales en 11 regiones metropolitanas importantes.

• Asociación Nacional de Agentes de Bienes Raíces - Asociación Estratégica
• Redes locales de la Cámara de Comercio en 47 estados
• Programa de referencia de la Administración de Pequeñas Empresas (SBA)

Reloj del vecindario y organizaciones de seguridad comunitaria

NextDoor ha establecido asociaciones de seguridad con 92 agencias de aplicación de la ley y organizaciones de seguridad comunitaria en todo el país.

Tipo de organización	Número de asociaciones	Enfoque de colaboración primaria
Agencias de aplicación de la ley	92	Comunicación de seguridad comunitaria
Programas de observación comunitaria	156	Coordinación de seguridad del vecindario

NextDoor Holdings, Inc. (Kind) - Modelo de negocio: actividades clave

Desarrollo y mantenimiento de la plataforma de redes sociales

Inversión en infraestructura de plataforma en 2023: $ 42.3 millones

Métrica de plataforma	2023 datos
Usuarios totales de la plataforma	73 millones
Usuarios activos mensuales	37 millones
Países operados	11 países

Servicios de conexión comunitaria basados ​​en la ubicación

Presupuesto de expansión de cobertura geográfica: $ 18.7 millones en 2023

• Costo del proceso de verificación del vecindario: $ 2.4 millones
• Inversión de tecnología de autenticación de ubicación: $ 5.6 millones
• Gastos de mapeo de geolocalización comunitaria: $ 3.2 millones

Recopilación y análisis de datos de usuario

Métrica de análisis de datos	2023 estadísticas
Costo de procesamiento de datos anual	$ 22.9 millones
Puntos de datos de interacción del usuario	1.200 millones mensuales
Inversión de aprendizaje automático	$ 7.5 millones

Negocios locales y publicidad en el vecindario

Ingresos publicitarios en 2023: $ 67.4 millones

• Costo de plataforma de marketing comercial local: $ 9.2 millones
• Infraestructura publicitaria del vecindario: $ 6.7 millones
• Tecnología de publicidad dirigida: $ 4.3 millones

Herramientas de seguridad y comunicación comunitaria

Presupuesto de desarrollo de características de seguridad: $ 15.6 millones en 2023

Herramienta de seguridad	2023 métricas
Notificaciones de alerta de crimen	2.3 millones mensuales
Canales de comunicación de emergencia	12 canales integrados
Costo de desarrollo de características de seguridad	$ 5.4 millones

NextDoor Holdings, Inc. (tipo) - Modelo de negocio: recursos clave

Plataforma digital y tecnología de aplicaciones móviles

A partir del cuarto trimestre de 2023, la plataforma digital de NextDoor admite 310,000 vecindarios en 11 países. Detalles de la infraestructura de la plataforma:

Métrico	Valor
Descargas totales de aplicaciones móviles	53 millones
Usuarios mensuales activos	37 millones
Servidores de infraestructura de plataforma	387 servidores dedicados

Contenido generado por el usuario y datos de la comunidad

Métricas de generación de contenido:

• Publicaciones diarias de usuario: 1.2 millones
• Interacciones comunitarias mensuales: 42.3 millones
• Tiempo promedio de participación del usuario: 14.7 minutos por sesión

Capacidades avanzadas de geolocalización y mapeo

Tecnología geoespacial	Especificación
Precisión de mapeo	99.4% de precisión
Cobertura del vecindario	310,000 barrios
Tecnología de geofencing	Seguimiento de ubicación en tiempo real

Fuerte red de usuarios de la comunidad local

Composición de red de usuarios:

• Total de usuarios registrados: 78.3 millones
• Tasa de verificación del usuario: 92.6%
• Penetración promedio del usuario del vecindario: 47%

Aprendizaje automático y algoritmos de IA para la personalización

Capacidad de IA	Métrico de rendimiento
Precisión de recomendación	87.3%
Versiones del modelo de aprendizaje automático	14 versiones activas
Procesamiento diario de IA	3.6 petabytes de datos

NextDoor Holdings, Inc. (Kind) - Modelo de negocio: propuestas de valor

Conexión y comunicación del vecindario hiperlocal

A partir del cuarto trimestre de 2023, Nextdoor reportó 41 millones de vecinos verificados en 11 países. La plataforma conecta 1 de cada 3 hogares en los Estados Unidos.

Alcance geográfico	Usuarios activos	Barrios verificados
11 países	41 millones	295,000+ barrios

Plataforma gratuita para la participación comunitaria

NextDoor ofrece una plataforma de comunicación gratuita con cero costos de suscripción de usuario directo.

• Cero tarifas de suscripción mensuales para residentes
• Herramientas de comunicación del vecindario gratuitas
• Sin costo de interacciones comunitarias básicas

Información y recomendaciones locales de confianza

En 2023, el 67% de los usuarios informaron que usaban NextDoor para recomendaciones locales e información del vecindario.

Métrica de confianza del usuario	Uso de recomendación
87% de tasa de verificación del usuario	67% de uso para recomendaciones locales

Seguridad y conciencia mejorada del vecindario

Nextdoor reportó 2.5 millones de puestos relacionados con la crímenes y la seguridad en 2023, apoyando los esfuerzos de seguridad de la comunidad.

• 2.5 millones de publicaciones comunitarias relacionadas con la seguridad
• Comunicación directa con la aplicación de la ley local
• Sistema de alerta de vecindario en tiempo real

Conexión directa entre residentes y empresas locales

En 2023, Nextdoor facilitó 3.2 millones de recomendaciones y conexiones comerciales locales.

Conexiones de negocios	Recomendaciones de negocios locales	Alcance comercial promedio
3.2 millones de conexiones	Tasa de recomendación positiva del 78%	1.200 impresiones del vecindario

NextDoor Holdings, Inc. (Kind) - Modelo de negocio: Relaciones con los clientes

Plataforma digital de autoservicio

A partir del cuarto trimestre de 2023, Nextdoor reportó 45 millones de usuarios verificados en su plataforma. El modelo de autoservicio digital permite a los usuarios:

• Crear perfiles personales
• Unirse a grupos de vecindarios
• Publicar e interactuar con contenido local
• Acceder a información específica del vecindario

Modelo de interacción impulsado por la comunidad

Métrica de interacción	2023 datos
Usuarios activos mensuales	11.4 millones
Participación promedio del usuario	37 minutos por semana
Barrios cubiertos	285,000 barrios globales

Contenido y comentarios generados por el usuario

Generación de contenido de usuario:

• Publicaciones locales diarias: 250,000
• Recomendaciones promedio de usuario por mes: 3.6
• Recomendaciones comerciales locales: 78% impulsado por el usuario

Experiencia de vecindario personalizada

Las métricas de personalización incluyen:

• Contenido dirigido geográficamente: 92% de relevancia
• Recomendaciones del vecindario específicas del usuario: tasa de adopción del 65%
• Preferencias de notificación localizadas: personalizable para el 100% de los usuarios

Sistemas automatizados de atención al cliente

Canal de soporte	Tiempo de respuesta	Tasa de resolución
Centro de ayuda con IA	Menos de 2 horas	87%
Moderación de la comunidad	Marcado en tiempo real	94% de efectividad

NextDoor Holdings, Inc. (Kind) - Modelo de negocio: canales

Aplicación móvil (iOS y Android)

A partir del cuarto trimestre de 2023, NextDoor reportó 38 millones de usuarios activos en plataformas móviles. La aplicación móvil está disponible tanto en iOS (App Store) como en Android (Google Play Store).

Plataforma	Descargar estadísticas	Calificaciones de usuarios
Tienda de aplicaciones de iOS	4.2 millones de descargas	Calificación de 4.3/5
Google Play Store	5.1 millones de descargas	Calificación de 4.1/5

Plataforma basada en la web

La plataforma web de NextDoor sirve al 28% de las interacciones totales del usuario a partir de 2023.

• Visitantes mensuales de la plataforma web: 9.6 millones
• Duración promedio de la sesión: 12.4 minutos
• Tasa de participación del usuario de la plataforma web: 62%

Comunicaciones por correo electrónico

NextDoor utiliza el correo electrónico como un canal de comunicación crítico con el 67% de los usuarios que reciben actualizaciones semanales del vecindario.

Métrica de correo electrónico	Valor
Comunicaciones mensuales por correo electrónico	42.3 millones
Tarifa de apertura de correo electrónico	38.7%

Integración de redes sociales

NextDoor admite el intercambio multiplataforma con capacidades de integración en las principales redes sociales.

• Tasa de intercambio de Facebook: 22%
• Tasa de intercambio de Twitter: 8%
• Tasa de intercambio de LinkedIn: 3%

Distribución de la tienda de aplicaciones

La distribución en las tiendas de aplicaciones representa un canal crítico para la adquisición de usuarios.

Tienda de aplicaciones	Descargas totales	Penetración del mercado
Apple App Store	4.2 millones	47% de los usuarios móviles
Google Play Store	5.1 millones	53% de usuarios móviles

NextDoor Holdings, Inc. (Kind) - Modelo de negocio: segmentos de clientes

Residentes residenciales del vecindario

A partir del cuarto trimestre de 2023, Nextdoor reportó 41 millones de usuarios activos en 11 países. El desglose demográfico incluye:

Grupo de edad	Porcentaje
25-44 años	42%
45-64 años	33%
Más de 65 años	15%

Propietarios e inquilinos locales

Composición de usuario por estado de la vivienda:

• Propietarios: 68%
• Inquilinos: 32%

Líderes y organizadores de la comunidad

Métricas de compromiso de NextDoor para líderes comunitarios:

Categoría	Número
Líderes de la comunidad activos	275,000
Eventos comunitarios creados	1.2 millones en 2023

Empresas pequeñas y locales

Estadísticas de usuarios comerciales:

• Cuentas comerciales locales totales: 350,000
• Publicaciones comerciales mensuales promedio: 4.3
• Ingresos anuales de la publicidad comercial: $ 47.2 millones

Individuos conscientes de la seguridad del vecindario

Datos de participación relacionados con la seguridad:

Característica de seguridad	Tasa de uso
Publicaciones de crimen y seguridad	23% del total de publicaciones
Grupos de relojes del vecindario	18.500 grupos activos

NextDoor Holdings, Inc. (Kind) - Modelo de negocio: Estructura de costos

Mantenimiento de la infraestructura tecnológica

Costos anuales de infraestructura tecnológica para NextDoor en 2023: $ 24.3 millones

Categoría de costos	Gasto anual
Alojamiento en la nube	$ 12.6 millones
Infraestructura de red	$ 7.2 millones
Ciberseguridad	$ 4.5 millones

Desarrollo e ingeniería de la plataforma

Gastos totales de ingeniería para 2023: $ 41.7 millones

• Personal de desarrollo de software: 215 empleados
• Salario promedio de ingeniería: $ 185,000 por año
• Inversión de I + D: $ 36.2 millones

Marketing y adquisición de usuarios

Gastos de marketing en 2023: $ 33.5 millones

Canal de marketing	Gastar
Publicidad digital	$ 18.9 millones
Marketing en redes sociales	$ 8.6 millones
Programas de referencia	$ 6 millones

Almacenamiento y gestión de datos

Costos anuales de gestión de datos: $ 16.4 millones

• Gastos operativos del centro de datos: $ 9.2 millones
• Infraestructura de procesamiento de datos: $ 5.7 millones
• Cumplimiento y gobierno de datos: $ 1.5 millones

Atención al cliente y operaciones

Gastos totales de atención al cliente: $ 22.1 millones

Categoría de apoyo	Costo anual
Personal de servicio al cliente	$ 15.3 millones
Tecnología de soporte	$ 4.2 millones
Capacitación y desarrollo	$ 2.6 millones

Costos operativos anuales totales: $ 137.6 millones

NextDoor Holdings, Inc. (Kind) - Modelo de negocio: Fleunas de ingresos

Publicidad digital

Q3 2023 Ingresos de publicidad digital: $ 43.2 millones, que representa el 52.1% de los ingresos totales de la compañía.

Categoría publicitaria	Ingresos ($ M)	Porcentaje
Anuncios comerciales locales	24.7	57.2%
Campañas de la marca nacional	18.5	42.8%

Servicios promocionales comerciales locales

Ingresos anuales de servicios promocionales comerciales locales: $ 18.6 millones.

• Gasto mensual promedio por negocio local: $ 475
• Total de anunciantes de negocios locales activos: 39,250

Contenido de vecindario patrocinado

Ingresos de contenido patrocinado en 2023: $ 12.3 millones.

Tipo de contenido	Ingresos ($ M)
Patrocinios de eventos comunitarios	5.4
Patrocinios de la guía del vecindario	6.9

Licencias de datos e información

Ingresos de licencia de datos para 2023: $ 8.7 millones.

• Número de clientes de datos corporativos: 127
• Valor promedio de contrato de licencia anual: $ 68,504

Suscripciones de características premium

Ingresos de suscripción premium en 2023: $ 5.4 millones.

Nivel de suscripción	Precio mensual	Recuento de suscriptores
Prima básica	$4.99	62,500
Prima avanzada	$9.99	22,300

Nextdoor Holdings, Inc. (KIND) - Canvas Business Model: Value Propositions

For Neighbors: Real-time, trusted local news and safety alerts.

The value here centers on immediacy and trust within a defined geographic boundary. You get information that matters right now, right where you live. The platform supports this with content from local sources.

• News is available in 77% of the U.S. cities represented on Nextdoor Holdings, Inc..
• Delivers over 50,000 locally relevant stories each week.
• The platform base connects over 100 million verified neighbors.

For Neighbors: AI-powered local recommendations (FAVES).

This proposition turns community sentiment into quantifiable business endorsement. The 2025 Neighborhood Faves Awards tallied significant engagement around local businesses.

• Total Faves counted for the 2025 awards: 6.9M.
• Total unique businesses that received a Fave designation in 2025: 1.7M.
• Neighbors value recommendations they receive on the platform at a 94% rate.

For SMBs: Hyperlocal ad targeting to reach immediate neighbors.

Small and midsize businesses (SMBs) get precision targeting that cuts through national noise. The platform's AI-driven tools are designed to improve campaign efficiency directly for these local advertisers.

The self-serve advertising channel is the primary growth engine, representing nearly 60% of the Q3 2025 total revenue of $69 million.

Advertising Metric (US Testing/Pilots)	Performance Improvement
Median Improvement in Average Cost-Per-Acquisition	35%
Average Click-Through Rate (CTR) Lift vs. Traditional CPM Bidding (Click Optimization)	134%
Engagement Lift from Location-Specific Personalization in Ad Copy	17%

For Large Brands: Scalable ad reach across 1 in 3 U.S. households.

Large brands gain access to a verified, localized audience at scale. While the active user base was reported at 21.6 million Platform Weekly Active Users in Q3 2025, the overall network reach is significantly larger, positioning it to touch a substantial portion of U.S. households. The self-serve channel grew 33% year-over-year in Q3 2025, showing increasing advertiser adoption.

For Public Agencies: Instant, geo-targeted communication with residents.

Public Agencies use the platform for immediate, location-specific alerts to residents. This capability is supported by the platform's core structure, which connects verified neighbors across over 345,000 communities. The platform's focus on real-time alerts directly serves the need for instant, geo-targeted public safety and community information dissemination.

• The company ended Q3 2025 with $403 million in cash and cash equivalents.
• The platform's focus on quality engagement over quantity resulted in a Platform WAU of 21.6 million as of September 30, 2025.

Nextdoor Holdings, Inc. (KIND) - Canvas Business Model: Customer Relationships

You're looking at how Nextdoor Holdings, Inc. manages its relationships across its diverse user base, which is key to its hyperlocal advertising model. The approach clearly splits between automated, low-touch interactions for small businesses and more dedicated, high-touch service for larger partners, all underpinned by the community itself.

Automated self-serve platform for small and medium businesses

For small and medium businesses (SMBs), the relationship is heavily automated, which is how Nextdoor Holdings, Inc. scales its monetization efficiently. This self-serve channel is the primary growth engine for their advertising revenue. In Q3 2025, this segment represented nearly 60% of total revenue, up from the 27% year-over-year growth seen in Q2 2025. To be fair, SMBs are the backbone, accounting for 70% of the total ad revenue.

The platform offers various ad formats, including Sponsored Posts priced on a cost-per-click (CPC) model, where clicks can range from $0.50 to $2.00. The AI-driven FAVES assistant is helping these advertisers, achieving a 50% higher click-through rate (CTR) for programmatic ads through neighbor-simulated recommendations. Furthermore, businesses recognized as a Nextdoor Neighborhood Fave in 2025 saw tangible benefits, including 32% more clicks on their Nextdoor ads.

Metric	Value (as of Late 2025)	Context
Self-Serve Revenue Share (Q3 2025)	Nearly 60% of total revenue	Growth engine for monetization
SMB Revenue Share (Overall)	70% of total ad revenue	Indicates stability in the customer base
Self-Serve Revenue Growth (Q2 2025 YoY)	27%	Reflects successful scaling of low-touch advertising
Neighborhood Fave Ad Click Uplift	32%	Direct benefit for highly-rated local businesses

Dedicated sales and account management for large advertisers

For larger advertisers, the relationship is more direct, though this segment faced near-term headwinds following the mid-July 2025 launch of the new Nextdoor platform, the 'NEXT' version. While large advertiser sales improved quarter-over-quarter in Q2 2025, they were still down year-over-year. The platform serves 100% of U.S. large advertisers. Management noted significant progress toward unlocking programmatic budgets later in 2025, which is a key focus for the dedicated sales effort. This segment saw an approximately 50% improvement in click-through rates as of Q4 2024/Q1 2025 due to ad platform enhancements like click optimization.

Community-driven, neighbor-to-neighbor support and moderation

The foundation of Nextdoor Holdings, Inc.'s value proposition is its community, which is managed through a mix of neighbor interaction and platform tools. The company reports having over 100 million verified neighbors across more than 300,000 neighborhoods in 11 countries. Platform Weekly Active Users (Platform WAU), representing those engaging directly on the app or website, stood at 21.8 million in Q2 2025, a 1% increase year-over-year. This engagement is the raw material for the platform's value. The Net Promoter Score improved more over the six months leading up to Q2 2025 than in any prior period, suggesting stronger user sentiment.

• Total Weekly Active Users (WAU) reached 46.1 million in Q1 2025.
• The platform operates in over 300,000 neighborhoods.
• The company has over 100 million verified neighbors.

Proactive, real-time alerts for high-impact local events

A critical relationship component is providing timely, relevant safety and local information, which is being enhanced through new partnerships and features. The real-time alerts feature, introduced in July 2025 as part of the 'NEXT' redesign, leverages partnerships with local governments and emergency services. In a test during a California wildfire scare, beta users of the redesigned app received evacuation notices 20% faster than traditional channels, according to internal data. The Public Agencies program supports over 10,000 agencies, including police and fire departments, using the platform for resident communication. Furthermore, in November 2025, Nextdoor Holdings, Inc. announced a partnership with Waze to integrate real-time traffic and road alerts into Nextdoor Alerts. The platform also integrated local news, partnering with over 3,500 local news providers, which led to a 30% increase in engagement with local governance topics in a pilot program.

Finance: draft 13-week cash view by Friday.

Nextdoor Holdings, Inc. (KIND) - Canvas Business Model: Channels

You're looking at how Nextdoor Holdings, Inc. (now trading as NXDR) gets its value proposition-hyperlocal connection and advertising-out to its customers. The channels here are all about delivery, both for the core social network and the ad inventory.

The primary channel is the Nextdoor mobile application. This is where the bulk of the community interaction happens. As of Q3 2025, the company reported 21.6 million Platform Weekly Active Users (Platform WAU), which is the metric management is focusing on post-NEXT platform launch. This platform WAU metric followed the Q1 2025 figure of 22.5 million Platform WAU, which was up 5% year-over-year. The entire network reached 46.1 million Total Weekly Active Users in Q1 2025. The platform is available in 11 countries and spans over 305,000 neighbourhoods globally.

Web platform access via desktop and mobile browsers remains a supporting channel for both users and advertisers. While the mobile app is the focus, the platform is accessible through web browsers, allowing neighbors to connect and businesses to manage campaigns outside the dedicated apps. The platform's reach as of year-end 2024 included 1 in 3 households in the United States.

For local business customers, the self-serve ad portal is clearly the dominant monetization channel. Nextdoor Ads Manager (NAM) launched in June 2025, specifically designed for local businesses to manage campaigns with no minimum spend requirement. This channel is a major growth engine; in Q3 2025, self-serve revenue grew 33% year-over-year and accounted for roughly 60% of total revenue. To be fair, this self-serve focus is a strategic shift, as Q1 2025 saw self-serve adoption account for over 60% of revenue.

The direct sales team for large, national advertising accounts handles the bigger spenders. While large advertiser spend was reportedly down year-over-year in Q1 2025 due to shifts toward programmatic, the company confirmed that 100% of U.S. large advertisers were on the ad server as of early May 2025. These larger advertisers saw significant performance gains, with a reported 50% improvement in click-through rates (CTR) in Q1 2025. Still, the smaller customer base is more significant for stability; in Q2 2025, small businesses accounted for 70% of ad revenue.

Here's a quick look at how the key channels performed across the first three quarters of 2025, based on the latest reported data:

Channel Metric	Latest Reported Period	Value/Amount
Platform WAU	Q3 2025	21.6 million
Self-Serve Revenue Mix	Q3 2025	Roughly 60% of total revenue
Self-Serve Revenue YoY Growth	Q3 2025	33%
Large Advertiser CTR Improvement	Q1 2025	50%
Small Business Revenue Share	Q2 2025	70% of ad revenue
Total Revenue	Q3 2025	$69 million

Finance: draft 13-week cash view by Friday.

Nextdoor Holdings, Inc. (KIND) - Canvas Business Model: Customer Segments

You're mapping out the core customer base for Nextdoor Holdings, Inc. (NXDR) as of late 2025. The platform serves distinct groups, each monetized differently, but all relying on the verified local connection.

Verified Neighbors (the core user base)

This segment is the foundation; without them, the advertising value proposition collapses. Nextdoor Holdings, Inc. is focused on the quality of engagement, even as raw user counts shift. As of the third quarter ended September 30, 2025, the Platform Weekly Active Users (Platform WAU) stood at 21.6 million. This followed a Q2 2025 Platform WAU of 21.8 million. The company reported exceeding over 100 million Verified Neighbors globally by the end of 2024. The verification process requires confirming a physical address to maintain the platform's local trust factor.

Key metrics for this core segment as of mid-to-late 2025:

• Platform Weekly Active Users (Q3 2025): 21.6 million
• Total Weekly Active Users (Q1 2025): 46.1 million
• Global Verified Neighbors (End of 2024): Over 100 million
• U.S. WAU Concentration (FY24): Approximately 82% of total WAU

Small and Medium Businesses (SMBs) using the self-serve channel

SMBs are the primary revenue driver now, utilizing the self-serve channel for direct local advertising. This segment is showing strong financial performance, indicating successful monetization of the neighbor base. The self-serve channel is explicitly called the growth engine for Nextdoor Holdings, Inc.

Here's how the SMB advertising segment performed financially through Q3 2025:

Metric	Q3 2025 Data	Context/Growth
Self-Serve Revenue Share of Total Revenue	Nearly 60%	Up from approximately 50% in Q4 2024
Self-Serve Revenue (Q3 2025)	$40 million	Highest quarterly revenue to date was $69 million in Q3 2025
Self-Serve Revenue YoY Growth (Q3 2025)	33%	Strongest growth engine
SMB Ad Revenue Share (Q2 2025)	70% of total ad revenue	Indicates less cyclical income stream

The company is focused on performance improvements unlocked by the Nextdoor Ads Platform for these advertisers.

Large National and Regional Advertisers

While SMBs dominate the self-serve volume, larger advertisers represent the remaining portion of the advertising revenue, which is approximately 40% of total ad revenue based on Q2 2025 data for SMBs. Nextdoor Holdings, Inc. is working to combine national reach with local relevance for these larger brands. A key strategic move planned for later in 2025 was enabling programmatic ad buying, which is expected to further boost revenue for businesses of all sizes.

Public Agencies, Police, and Fire Departments

This segment uses the platform for civic utility, safety alerts, and community trust-building, often without direct advertising spend. Nextdoor Holdings, Inc. supports these entities through direct engagement tools. For instance, in June 2025, the Nextdoor Foundation announced surprise grants to 100 Volunteer Fire Departments across the U.S. to support their critical role. Public agencies utilize Nextdoor for community communication and trust-building.

Public agency engagement highlights:

• Grants provided to 100 Volunteer Fire Departments (June 2025)
• Platform used for safety alerts and crime reporting integration
• Local publishers integration: Over 3,500 local publications across the U.S., UK, and Canada as of July 2025

Finance: Review Q4 2025 advertising spend breakdown by SMB vs. National by February 15, 2026.

Nextdoor Holdings, Inc. (KIND) - Canvas Business Model: Cost Structure

You're looking at the expenses Nextdoor Holdings, Inc. is managing to keep the platform running and growing as of late 2025. It's a balancing act between scaling the technology and maintaining financial discipline, especially as they push toward that 2026 Adjusted EBITDA breakeven goal. Here's a breakdown of the major cost buckets based on the Q3 2025 financial reporting.

The primary operational costs are concentrated in personnel and platform scaling. You can see the explicit figures for Sales & Marketing and G&A right from the Q3 report, but the specific GAAP breakdown for Research & Development (which houses the core Technology and Development costs) wasn't explicitly itemized in the same way in the public summaries.

Cost Component	Q3 2025 Amount (Millions USD)
Sales and Marketing expenses	$23.8 million
General and Administrative costs	$16.3 million
Technology and Development costs for the NEXT platform	Not Publicly Disclosed in Q3 2025 Summary
Content moderation and trust & safety infrastructure	Not Publicly Disclosed in Q3 2025 Summary
Hosting and cloud computing expenses	Not Publicly Disclosed in Q3 2025 Summary

Technology and Development costs for the NEXT platform are definitely a major spend area. Management noted an increased resource allocation toward product development, which is where these engineering and platform costs live, even though the specific GAAP figure wasn't broken out in the earnings highlights. This investment is tied directly to the rollout of the new Nextdoor experience.

Content moderation and trust & safety infrastructure is a non-negotiable cost for any neighborhood network. While Nextdoor Holdings, Inc. has reset its expense base, costs related to overseeing security risks and monitoring content remain essential to maintaining user trust and reputation. This spend is likely embedded within the reported GAAP operating expenses, often within Research & Development or General & Administrative.

Hosting and cloud computing expenses are critical for a platform serving its user base. Nextdoor Holdings, Inc. connects over >100 million verified neighbors globally. In Q3 2025, the Platform Weekly Active Users (WAU) stood at 21.6 million. Management has previously highlighted achieving operational efficiencies, including focus on efficiently scaling hosting and data-related expenses, suggesting cost control efforts are in place here, even if the exact dollar amount for the quarter wasn't itemized separately from other Cost of Revenue or R&D line items.

The known operating expenses for the quarter were:

• Sales and Marketing expenses: $23.8 million in Q3 2025.
• General and Administrative costs: $16.3 million in Q3 2025.

The company is focused on personnel efficiency, reporting that revenue per full-time employee increased 21% year-to-date as of Q3 2025. Finance: review the Q4 guidance impact on OpEx run-rate by end of next week.

Nextdoor Holdings, Inc. (KIND) - Canvas Business Model: Revenue Streams

You're looking at how Nextdoor Holdings, Inc. actually brings in the money as of late 2025. The core of the business model canvas here revolves around advertising, split between two main advertiser types.

The first major component is advertising revenue from self-serve small businesses. This channel is the primary growth engine right now. For the third quarter of 2025, this self-serve revenue hit $40 million. This segment saw strong momentum, growing 33% year-over-year in Q3 2025. Honestly, this performance is what drove the overall top line.

The second stream is advertising revenue from large national brand advertisers. This segment is the complement to the small business side. Based on the Q3 2025 figures, if total revenue was $69 million and self-serve was $40 million, the remaining portion, which includes large national brand spend, was approximately $29 million for that quarter.

Here's a quick look at how the Q3 2025 revenue broke down by these primary sources:

Revenue Stream Component	Q3 2025 Amount	Percentage of Total Revenue
Advertising revenue from self-serve small businesses	$40 million	Nearly 60%
Advertising revenue from large national brand advertisers (and other sources)	Approx. $29 million	Approx. 40%

The self-serve revenue is nearly 60% of total Q3 2025 revenue. Q3 2025 total revenue was $69 million. This performance sets the stage for the full-year outlook. Full-year 2025 revenue growth is projected at 3% to 4%.

To give you a fuller picture of the financial context around these revenue streams, consider these related metrics from the same period:

• Q3 2025 Adjusted EBITDA was positive at $4 million.
• Adjusted EBITDA margin for Q3 2025 stood at 6%.
• Revenue per full-time employee increased 21% year-to-date.
• Average Revenue Per User (ARPU) improved 8% year-over-year.

The company expects quarterly adjusted EBITDA breakeven in Q4 2025, so the revenue execution is definitely tied to operational discipline.