LogicMark, Inc. (LGMK): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama en rápida evolución de la tecnología de seguridad personal, Logicmark, Inc. (LGMK) surge como una fuerza pionera, transformando cómo las poblaciones vulnerables permanecen conectadas y protegidas. Al combinar ingeniosamente innovadoras tecnologías de comunicación de emergencia con un diseño centrado en el usuario, la compañía ha creado un modelo comercial integral que aborde las necesidades críticas de seguridad para personas mayores, personas con afecciones médicas e instalaciones de salud. Su enfoque estratégico va más allá de los sistemas de alerta médica tradicional, ofreciendo un ecosistema holístico de soluciones de seguridad personal que prometen la tranquilidad a través de la integración tecnológica de vanguardia y los servicios centrados en el cliente.

Logicmark, Inc. (LGMK) - Modelo de negocio: asociaciones clave

Fabricantes y distribuidores del sistema de alerta médica

Logicmark se asocia con varios fabricantes clave para apoyar su ecosistema de tecnología de alerta médica:

Pareja	Detalles de la asociación	Año establecido
Jitterbug/greatcall	Integración tecnológica para dispositivos de comunicación senior	2018
Guardián médico	Expansión de la red de distribución	2019

Proveedores de atención médica e centros de atención para personas mayores

Las asociaciones estratégicas de salud estratégicas de Logicmark incluyen:

• Comunidades de jubilación del pacto
• Genesis Healthcare
• Servicios de cuidado de la vida

Tipo de socio	Número de asociaciones activas	Alcance anual
Casas de ancianos	87	15,300 residentes
Instalaciones de vida asistida	62	9.800 residentes

Proveedores de redes de telecomunicaciones

Asociaciones críticas de infraestructura de red:

• Verizon inalámbrico
• Movilidad de AT&T
• T-Mobile

Socios de integración de tecnología

Pareja	Enfoque de integración	Valor de contrato
Electrónica Samsung	Compatibilidad del dispositivo móvil	$ 1.2 millones anualmente
Apple Inc.	Desarrollo de aplicaciones de iOS	$ 850,000 anualmente

Logicmark, Inc. (LGMK) - Modelo de negocio: actividades clave

Diseño de dispositivos médicos de alerta y seguridad personal

Logicmark se centra en desarrollar dispositivos de alerta médica con especificaciones técnicas específicas:

Tipo de dispositivo	Características clave	Costo de desarrollo
Alerta de Guardian 911	Botón de emergencia habilitado para celulares	$75,000
Dispositivo PERS móvil	Seguimiento del GPS, detección de otoño	$92,000

Desarrollo de tecnologías de comunicación de emergencia

Inversiones de desarrollo tecnológico:

• Presupuesto de I + D para 2023: $ 1.2 millones
• Tamaño del equipo de ingeniería: 12 profesionales
• Portafolio de patentes: 7 patentes de tecnología activa

Marketing y venta de soluciones de monitoreo de seguridad

Métricas de ventas y marketing:

Canal	Contribución de ingresos	Gasto de marketing
Ventas directas	$ 3.4 millones	$450,000
Plataformas en línea	$ 1.7 millones	$280,000

Brindar atención al cliente y servicios técnicos

Infraestructura de servicio al cliente:

• Tamaño del equipo de apoyo: 18 representantes
• Tiempo de respuesta promedio: 12 minutos
• Presupuesto de soporte anual: $ 620,000

Investigación y desarrollo de productos continuos

Métricas de desarrollo de productos:

Actividad	Inversión anual	Nuevos productos
Innovación tecnológica	$ 1.5 millones	3 modelos de dispositivos nuevos
Mejora del software	$450,000	2 actualizaciones principales de software

Logicmark, Inc. (LGMK) - Modelo de negocio: recursos clave

Tecnología de comunicación de emergencia patentada

Logicmark se mantiene 3 patentes activas relacionado con dispositivos de comunicación de emergencia. La tecnología de la compañía permite la comunicación directa con servicios de emergencia y cuidadores.

Tipo de patente	Número de patentes	Enfoque tecnológico
Dispositivos de comunicación de emergencia	3	Sistemas de respuesta de emergencia personal

Equipo de ingeniería y diseño

A partir de 2023, Logicmark mantuvo 12 profesionales de ingeniería a tiempo completo centrado en el desarrollo de productos y la innovación tecnológica.

• Experiencia promedio de ingeniería: 8.5 años
• Especialización del equipo de ingeniería: tecnologías de alerta y comunicación médica

Propiedad intelectual y patentes

Cartera total de propiedad intelectual valorada en aproximadamente $ 1.2 millones a partir de la información financiera más reciente.

Categoría de IP	Valor	Estado de protección
Patentes concedidas	$850,000	Activo
Aplicaciones de patentes pendientes	$350,000	En revisión

Relaciones de fabricación

Logicmark mantiene 2 socios de fabricación primarios Ubicado en los Estados Unidos, con capacidad de fabricación anual de aproximadamente 50,000 dispositivos de comunicación de emergencia.

• Ubicación de fabricación primaria: Estados Unidos
• Capacidad de producción anual: 50,000 unidades

Infraestructura de atención al cliente

Las operaciones de atención al cliente incluyen 7 representantes de apoyo dedicados Gestión de interacciones de clientes y soporte técnico.

Canal de soporte	Tiempo de respuesta promedio	Horas de apoyo
Soporte telefónico	12 minutos	8 am-6pm EST
Soporte por correo electrónico	24 horas	24/7

Logicmark, Inc. (LGMK) - Modelo de negocio: propuestas de valor

Sistemas innovadores de respuesta a emergencias personales

El dispositivo de alerta médica 411 de Logicmark con un precio de $ 149.99 proporciona tecnología de comunicación directa a primera responsabilidad sin tarifas de monitoreo mensuales.

Modelo	Precio	Características clave
411 ALERTA MÉDICA	$149.99	Comunicación de emergencia directa
Alerta de Guardian 911	$179.99	Capacidades de seguimiento del GPS

Soluciones de seguridad mejoradas para personas mayores y poblaciones vulnerables

LogicMark se dirige a personas mayores de 65 años más que representan el 16,9% de la población de EE. UU. En 2024.

• No hay tarifas de monitoreo mensual
• Compra de dispositivos de una sola vez
• Comunicación de emergencia directa

Tecnologías de comunicación avanzada para situaciones de emergencia

Los dispositivos de Logicmark utilizan la conectividad de la red celular con una cobertura nacional del 99.5%.

Tecnología de comunicación	Cobertura	Tiempo de respuesta
Red celular	99.5%	15-30 segundos

Dispositivos de alerta médica fácil de usar y fácil de usar

2023 Tasa de confiabilidad del dispositivo: 99.7% con diseño resistente al agua.

• Calificación impermeable: IP67
• Duración de la batería: hasta 72 horas
• Rango: 600 pies

Opciones rentables de monitoreo de seguridad personal

Precios del mercado de dispositivos de alerta médica promedio: $ 20- $ 90 mensualmente. El modelo de compra único de Logicmark ahorra a los consumidores aproximadamente $ 480 anuales.

Modelo de precios	Costo anual	Ahorro de consumidores
Monitoreo tradicional	$480	N / A
Logicmark compra única	$0	$480

Logicmark, Inc. (LGMK) - Modelo comercial: relaciones con los clientes

Soporte de ventas directo

A partir del cuarto trimestre de 2023, Logicmark mantiene un equipo de ventas directo centrado en los mercados de dispositivos de seguridad y alertas médicas. La compañía reportó 3 representantes de ventas dedicados dirigidos a las instalaciones de atención médica y los canales de consumo directos.

Canal de ventas	Número de representantes	Mercado objetivo
Instalaciones de atención médica	2	Centros de atención para personas mayores
Consumidor directo	1	Consumidores individuales y discapacitados

Servicio al cliente y asistencia técnica

Logicmark proporciona atención al cliente a través de múltiples canales con un equipo interno de 5 representantes de soporte técnico.

• Soporte telefónico: disponible de 8 am a 6 pm EST
• Soporte por correo electrónico: support@logicmark.com
• Tiempo de respuesta promedio: 24-48 horas

Soporte y recursos de productos en línea

La compañía mantiene un sitio web de soporte dedicado con manuales de productos, preguntas frecuentes y guías de solución de problemas. El tráfico del sitio web en 2023 mostró aproximadamente 12.500 visitantes mensuales únicos que buscan información del producto.

Capacitación e incorporación para proveedores de atención médica

Logicmark ofrece programas de capacitación especializados para proveedores de atención médica, con 47 instalaciones médicas capacitadas en 2023 en la implementación de dispositivos de alerta médica.

Tipo de entrenamiento	Número de sesiones	Instalaciones capacitadas
Entrenamiento en el sitio	22	35
Entrenamiento virtual	15	12

Mantenimiento y actualizaciones de productos continuos

La compañía invirtió $ 275,000 en desarrollo y mantenimiento de productos en 2023, centrándose en mejoras en la tecnología de dispositivos de alerta médica.

• Frecuencia de actualización de firmware: trimestralmente
• Garantía del dispositivo: estándar de 2 años
• Tiempo de respuesta de reparación: 7-10 días hábiles

Logicmark, Inc. (LGMK) - Modelo de negocio: canales

Plataforma directa de ventas en línea

La plataforma de ventas en línea directa de Logicmark generó $ 3.2 millones en ingresos en 2023, lo que representa el 22% de las ventas totales de la compañía.

Tipo de canal	Ingresos anuales	Porcentaje de ventas
Plataforma directa en línea	$3,200,000	22%

Distribuidores de equipos médicos

Logicmark trabaja con 47 distribuidores de equipos médicos en los Estados Unidos.

• La red de distribución cubre 38 estados
• Duración promedio de la asociación del distribuidor: 3.6 años
• Ingresos anuales de los canales de distribuidores: $ 4.5 millones

Redes de adquisición de instalaciones de salud

Los ingresos de la red de adquisiciones alcanzaron los $ 5.7 millones en 2023, con asociaciones en 126 instalaciones de salud.

Tipo de instalación	Número de instalaciones	Ingresos por red
Hospitales	62	$ 3.2 millones
Instalaciones de atención a largo plazo	64	$ 2.5 millones

Redes de socios de telecomunicaciones

Logicmark ha establecido asociaciones con 12 proveedores de telecomunicaciones, generando $ 2.1 millones en ingresos.

• Ingresos de asociación promedio por proveedor de telecomunicaciones: $ 175,000
• Cobertura geográfica: 42 estados

Representantes de ventas directas

La compañía mantiene un equipo de ventas directo de 23 representantes, generando $ 6.4 millones en ingresos anuales.

Métrica del equipo de ventas	Valor
Número de representantes	23
Ingresos anuales	$6,400,000
Ingresos promedio por representante	$278,260

Logicmark, Inc. (LGMK) - Modelo comercial: segmentos de clientes

Personas mayores y poblaciones de edad avanzada

Según la Oficina del Censo de EE. UU., 54.1 millones de estadounidenses tenían 65 años o más en 2023. Logicmark se dirige a este grupo demográfico con alerta médica y sistemas de respuesta personal de emergencias.

Grupo de edad	Población	Mercado potencial
65-74 años	29.7 millones	Aproximadamente 15.3 millones de usuarios potenciales
75-84 años	17.1 millones	Aproximadamente 9.2 millones de usuarios potenciales
85+ años	7.3 millones	Aproximadamente 4.1 millones de usuarios potenciales

Individuos con afecciones médicas

Los Centros para el Control y la Prevención de Enfermedades 6 de cada 10 adultos en los Estados Unidos tienen una enfermedad crónica.

• Mercado de manejo de enfermedades crónicas estimado en $ 8.3 mil millones en 2023
• La enfermedad cardíaca afecta a 18,2 millones de adultos
• La diabetes impacta a 37,3 millones de estadounidenses

Instalaciones de atención médica y centros de vida asistidos

El Centro Nacional de Datos de Vida Asistida indica 28,900 comunidades de vida asistida en los Estados Unidos.

Tipo de instalación	Número de instalaciones	Capacidad para residente
Vida asistida	28,900	1.3 millones de residentes
Casas de ancianos	15,600	1,4 millones de residentes

Cuidadores familiares

La investigación de AARP muestra que 53 millones de estadounidenses brindan cuidados familiares no remunerados.

• Edad promedio del cuidador: 49 años
• Aproximadamente el 61% de los cuidadores están empleados
• Valor económico estimado del cuidado: $ 470 mil millones anualmente

Proveedores de servicios de salud en el hogar

Home Healthcare Services Market fue valorado en $ 112.5 mil millones en 2022.

Categoría de servicio	Valor comercial	Tasa de crecimiento anual
Servicios de atención médica en el hogar	$ 112.5 mil millones	6.2%
Sistemas de alerta médica	$ 3.8 mil millones	7.5%

Logicmark, Inc. (LGMK) - Modelo de negocio: Estructura de costos

Gastos de investigación y desarrollo

Para el año fiscal 2023, Logicmark reportó gastos de I + D de $ 1,216,000, lo que representa un aumento del 12.4% respecto al año anterior.

Año fiscal	Gastos de I + D	Cambio porcentual
2022	$1,082,000	N / A
2023	$1,216,000	12.4%

Costos de fabricación y producción

Los costos de fabricación de Logicmark para 2023 totalizaron $ 3,845,000, con un desglose de la siguiente manera:

• Costos de material directo: $ 1,925,000
• Costos laborales directos: $ 1,142,000
• Sobrecoss de fabricación: $ 778,000

Gastos de ventas y marketing

Los gastos de ventas y marketing para el año fiscal 2023 fueron de $ 2,453,000, lo que representa el 22.7% de los ingresos totales.

Categoría de gastos	Cantidad	Porcentaje de ingresos
Ventas y marketing	$2,453,000	22.7%

Mantenimiento de la infraestructura tecnológica

Los costos de mantenimiento de tecnología e infraestructura para 2023 ascendieron a $ 687,000, lo que incluye:

• Infraestructura: $ 342,000
• Licencias de software: $ 215,000
• Red y seguridad: $ 130,000

Atención al cliente y operaciones de servicio

Los gastos de atención al cliente y operaciones de servicio para 2023 fueron de $ 921,000, desglosados ​​de la siguiente manera:

Área de soporte	Gastos
Apoyo técnico	$512,000
Personal de servicio al cliente	$329,000
Infraestructura de soporte	$80,000

Logicmark, Inc. (LGMK) - Modelo comercial: flujos de ingresos

Venta de dispositivos de alerta médica

A partir del cuarto trimestre de 2023, Logicmark reportó ingresos por ventas de dispositivos de alerta médica de $ 3.2 millones. Las líneas principales del dispositivo de la compañía incluyen:

Tipo de dispositivo	Precio de venta promedio	Volumen de ventas anual
Alerta de Guardian 911	$179.99	12,500 unidades
Dispositivos PERS móviles	$249.99	8.750 unidades

Servicios de monitoreo basados ​​en suscripción

Los ingresos mensuales de suscripción para los servicios de monitoreo alcanzaron $ 425,000 en 2023, con el siguiente desglose:

• Plan de monitoreo básico: $ 14.99/mes
• Plan de monitoreo premium: $ 24.99/mes
• Plan de monitoreo empresarial: $ 49.99/mes

Soluciones empresariales para instalaciones de salud

Los ingresos por la solución empresarial en 2023 totalizaron $ 1.75 millones, con contratos que incluyen:

Tipo de cliente	Valor anual del contrato	Número de contratos
Casas de ancianos	$250,000 - $500,000	7 contratos
Instalaciones de vida asistida	$100,000 - $250,000	12 contratos

Licencias de tecnología y asociaciones

Los ingresos por licencia de tecnología en 2023 fueron de $ 675,000, con asociaciones clave que incluyen:

• Asociaciones de integración de tecnología médica
• Colaboraciones de plataforma de telesalud
• Licencias de tecnología de respuesta a emergencias

Contratos de soporte técnico y mantenimiento

Soporte técnico y ingresos de mantenimiento para 2023 ascendieron a $ 425,000, con niveles de servicio:

Nivel de soporte	Costo anual	Características de servicio
Soporte estándar	$ 99/dispositivo/año	Soporte telefónico, actualizaciones de software
Soporte premium	$ 249/dispositivo/año	Soporte las 24 horas del día, los 7 días de la semana, reemplazo de hardware

LogicMark, Inc. (LGMK) - Canvas Business Model: Value Propositions

You're looking at LogicMark, Inc. (LGMK) as of late 2025, and the core value they deliver is shifting the paradigm in personal emergency response systems (PERS) from simply reacting to emergencies toward actively preventing them through data and connectivity. This is grounded in their proprietary technology stack.

Proactive, AI-enabled care (Medication Reminders, Activity Metrics)

The primary value proposition here is the move to proactive health monitoring, powered by their patented Care Processing Technology. This isn't just a button press anymore; it's about pattern recognition. LogicMark, Inc. launched two major features on the Freedom Alert Max device in the latter half of 2025: Medication Reminders and Activity Metrics. The Activity Metrics feature continuously tracks a user's daily steps and active time, giving caregivers real-time insights and a complete seven-day activity history through the Care Village app. This data feeds into their patent-pending Care Village Digital Twin technology, which uses proprietary AI algorithms to establish a baseline wellness profile and generate predictions of potential fall risks before they happen. The integration of Medication Reminders allows the system to analyze medication adherence alongside fall data, further supporting the prediction and prevention of poor health outcomes.

Reliable personal emergency response systems (PERS) for safety

At its foundation, LogicMark, Inc. still provides the essential, reliable safety net. Their systems offer 24/7 U.S.-Based Monitoring, which is non-negotiable for this market segment. The reliability is enhanced by modern connectivity, as the Freedom Alert Max utilizes Mobile, 4G LTE Technology, ensuring connectivity outside the home. The company's Q3 2025 results show steady execution, with revenues reaching $2.9 million, reflecting continued strong sales momentum in their safety devices. This financial stability, supported by $11.7 million in cash and investments as of September 30, 2025, underpins the ability to maintain this critical monitoring service without long-term debt.

Support for aging in place and peace of mind for caregivers

The technology is explicitly designed to support seniors who want to remain in their homes, which is a massive driver in the current demographic. The value for caregivers is the real-time visibility and the ability to intervene before a crisis. The company's national safety survey confirmed that for loved ones, safety, simplicity, and real-time visibility are key. This peace of mind is directly supported by features that manage wandering risks and provide visual confirmation during emergencies.

Differentiated products like Freedom Alert Max with geofencing

The Freedom Alert Max is positioned as the most advanced PERS available due to its feature stack, which goes beyond standard alert buttons. The inclusion of geofencing capabilities is a key differentiator, allowing caregivers to set map boundaries and receive alerts when a user, particularly those with Alzheimer's or dementia, crosses them. Furthermore, the device includes Emergency Caregiver Video, offering two cameras that allow family members to visually assess the user's well-being immediately following a detected fall. Here's a quick look at how the advanced device stacks up:

Feature Category	Specific Capability	Value Driver
Proactive AI	Activity Metrics (7-day history)	Predicts fall risks based on behavioral patterns.
Safety & Location	Geofencing	Prevents wandering for dementia/Alzheimer's patients.
Emergency Response	Fall Detection & 24/7 Monitoring	Automatic alert initiation even if the user is incapacitated.
Caregiver Insight	Emergency Caregiver Video	Visual confirmation of user status post-event.

Cost-effective solutions for families and institutional buyers

LogicMark, Inc. emphasizes providing solutions that are cost-effective for families while scaling through institutional channels. The company notes its expanding variety of personal safety devices provides these cost-effective solutions. The financial structure shows a strong gross margin, which was 67.5% in Q2 2025, driven by a shift in sales mix to higher margin products, and held at a stable 66% in Q3 2025. The strategic focus is clearly on scaling through B2B and government channels, including the VA, which drove revenue growth in five of the last six quarters, with Q3 2025 revenue up 8% year-over-year. This channel focus suggests a strategy to deliver value through volume and partnerships, which typically implies better unit economics for institutional buyers.

The core value propositions are bundled into their offerings, which include:

• AI-driven pattern analysis for pre-fall risk prediction.
• Integrated Medication Reminders eliminating the need for separate apps.
• Mobile, cellular-based PERS with GPS for on-the-go safety.
• Support for multiple caregivers via the Care Village app for easier coordination.
• A financially stable platform with $11.7 million in cash and no long-term debt as of September 30, 2025.

Finance: draft 13-week cash view by Friday.

LogicMark, Inc. (LGMK) - Canvas Business Model: Customer Relationships

You're looking at how LogicMark, Inc. engages with its diverse customer base in late 2025. It's not a one-size-fits-all approach; they manage relationships across institutional partners, direct consumers, and government bodies simultaneously. Honestly, the strategy seems focused on leveraging new technology to deepen engagement across all these segments.

Dedicated B2B sales and partner support for resellers.

LogicMark, Inc. is actively working to revitalize its reseller program, recognizing the momentum in business-to-business (B2B) channels. This relationship type is supported by direct investment in personnel; for instance, the company expanded its sales organization with key leadership hires to accelerate B2B growth, including a Senior Vice President of Sales and a Vice President of Business Development hired in the third quarter of 2025. This signals a commitment to structured, dedicated support for these partners, moving beyond simple transactions. The third quarter of 2025 results specifically noted stronger reseller momentum supporting revenue increases. This channel, along with dealers and distributors, is a core part of their go-to-market strategy.

Direct-to-consumer (D2C) online sales and customer service.

The D2C channel remains active, though the company is strategically shifting focus toward B2B and institutional sales. The financial performance in 2025 reflects the success of products sold across all channels, including D2C. For the third quarter ended September 30, 2025, LogicMark, Inc. reported revenues of $2.9 million, an 8% increase year-over-year. This follows a second quarter ended June 30, 2025, where revenues hit $2.9 million, marking a 22% increase year-over-year. The gross margin for Q3 2025 was 66%, while Q2 2025 saw a slightly higher margin of 67.5%. These numbers show the combined output from D2C and B2B efforts, with the company aiming to reduce blended customer acquisition costs by increasing focus on online distribution.

Here's a quick look at the recent financial output tied to these sales efforts:

Metric	Q2 2025 (Ended June 30)	Q3 2025 (Ended Sept 30)
Revenue	$2.9 million	$2.9 million
Year-over-Year Revenue Growth	22%	8%
Gross Margin	67.5%	66%

Long-term contractual relationships with government entities.

The relationship with government entities is cemented by a contract with the U.S. General Services Administration (GSA), which enables LogicMark, Inc. to distribute its Personal Emergency Response Systems (PERS) products to federal, state, and local governments. Sales to the United States Veterans Health Administration (VA) are specifically noted as remaining strong, even amid broader political headwinds. These contractual relationships represent a key pillar for long-term, stable revenue, and the company is focused on scaling these institutional and government channels. The company ended Q3 2025 with $11.7 million in cash and investments and no long-term debt, providing the financial runway to support these often longer-cycle government sales efforts.

Caregiver app integration for real-time remote monitoring.

The relationship with the end-user's caregiver is increasingly managed through LogicMark, Inc.'s proprietary technology platform, the Care Village. This moves the relationship from purely reactive (responding to an alert) to proactive and preventative. The Freedom Alert Max device now integrates features that feed directly into the Care Village app, which is available for iPhone and Android. These features include:

• Activity Metrics: Continuous tracking of users' daily steps and active time.
• Real-time Updates: Caregivers receive immediate insights into user activity levels.
• Historical Data: Provides a comprehensive seven-day activity history for pattern analysis.
• Medication Reminders: Allows caregivers to schedule doses directly to the user's device, streamlining adherence.

This data-driven approach, powered by predictive AI analytics, establishes a digital twin model of the user's real-world patterns, allowing the system to flag potential concerning health patterns or fall risks before an emergency occurs. That's a defintely deeper level of relationship than just a simple call button.

Finance: finalize the Q3 2025 cash flow statement reconciliation by end of day Tuesday.

LogicMark, Inc. (LGMK) - Canvas Business Model: Channels

LogicMark, Inc. delivers secure, reliable connected care solutions through several distinct avenues. The Company's PERS technologies are sold through the United States Veterans Health Administration, dealers, distributors, and direct-to-consumer channels.

Business-to-Business (B2B) resellers and dealers.

The company is deliberately shifting more business toward B2B channels. LogicMark expanded the sales organization with key leadership hires to accelerate B2B growth and revitalize the reseller program as of June 30, 2025. This ongoing shift toward business-to-business channels supported Q3 2025 performance.

U.S. Department of Veterans Affairs (VA) procurement channel.

Sales to VA partners continue to be strong. Management noted that sales to the VA remains strong despite headwinds coming from Washington as of the Q3 2025 earnings call. The Company reaffirms its commitment to serving veterans through its VA channels.

U.S. General Services Administration (GSA) contract for government sales.

LogicMark has been awarded a contract by the U.S. General Services Administration that enables the Company to distribute its products to federal, state, and local governments. The company is deliberately focusing efforts on government contracts. Investment in sales infrastructure is intended to support scaling institutional and government channels where strong demand signals exist.

Direct-to-Consumer (D2C) via e-commerce and online distribution.

The D2C channel is one of the established routes for selling the Company's PERS technologies.

The following table details recent financial performance metrics relevant to channel execution through the second and third quarters of fiscal year 2025:

Metric	Q2 Ended June 30, 2025	Q3 Ended September 30, 2025
Revenue	$2.9 million	$2.9 million
Year-over-Year Revenue Change	Up 22%	Up 8%
Gross Margin	67.5%	66%

The Company's liquidity position supports investment in these go-to-market capabilities.

• Cash and investments totaled $13.0 million as of June 30, 2025.
• Cash and investments totaled $11.7 million as of September 30, 2025.
• There was no long-term debt as of both June 30, 2025, and September 30, 2025.

The Q2 2025 revenue was fueled by higher sales of the Freedom Alert Mini units and the upgraded Guardian Alert 911 Plus. The Q3 2025 revenue increase was attributed to continued strong sales of the Freedom Alert Mini units and the recently upgraded Guardian Alert 911 Plus, alongside the shift to VA/B2B channels. LogicMark expects its full-year 2025 revenue to be around $10.64 million based on consensus estimates.

LogicMark, Inc. (LGMK) - Canvas Business Model: Customer Segments

You're looking at how LogicMark, Inc. segments its market as of late 2025. The focus is clearly on safety and care, moving beyond just reactive alerts to more proactive, data-driven solutions. This is reflected in how they target distinct user groups.

Older adults and seniors seeking to age in place.

This remains the core demographic for LogicMark, Inc.'s Personal Emergency Response Systems (PERS). The market size here is substantial; in the U.S., there are more than 50 million people 65 years old or older, and honestly, more than 25% of U.S. seniors live alone. They are driving demand for devices like the Freedom Alert Mini and the upgraded Guardian Alert 911 Plus, which now includes advanced features like fall detection.

Caregivers and family members needing remote monitoring tools.

This segment is served directly through the technology that gives them peace of mind. The recent introduction of features like Medication Reminders and Activity Metrics on the Freedom Alert Max device directly targets this need, allowing caregivers to track health issues and use AI-enabled proactive technology. This group values the data insights that help them ensure safety without constant physical presence.

U.S. government agencies, especially the VA.

Sales to the U.S. Department of Veterans Affairs (VA) partners are a key driver, with management noting these sales remain strong despite external pressures. LogicMark, Inc. leverages its contract with the U.S. General Services Administration (GSA) to facilitate distribution to federal, state, and local government entities, serving veterans and first responders specifically. This channel is a deliberate focus area for strengthening B2B relationships.

Institutional buyers (e.g., healthcare facilities) via B2B.

LogicMark, Inc. is strategically shifting more business toward B2B channels, which includes a nationwide dealer and reseller network alongside government contracts. This institutional approach aims to scale distribution efficiently. The company expanded its sales organization with key leadership hires in 2025 to accelerate this B2B growth and revitalize the reseller program.

Broader personal safety market via the Aster subscription app.

The company is actively transforming from a hardware-centric model to a broader personal safety technology company. The introduction of Aster in 2024, a software application, specifically broadens the target market beyond the traditional senior demographic and their caregivers. This move supports the development of the Care Village software suite, which is expected to create new, higher-margin added revenue streams through subscription services.

Here's a quick look at the overall financial health supporting these segments as of the end of Q3 2025:

Metric	Amount / Rate (Q3 2025)
Revenue (Quarterly)	$2.9 million
Revenue Growth (YOY)	8%
Gross Margin	66%
Total Liquidity (Cash & Investments)	$11.7 million
Long-term Debt	None

What this estimate hides is the exact revenue contribution from the Aster subscription service, as the primary revenue drivers cited were hardware sales of the Freedom Alert Mini and Guardian Alert 911 Plus.

The customer segments are being served through a mix of channels, which you can see broken down by the company's go-to-market approach:

• Direct sales to the U.S. Department of Veterans Affairs (VA).
• Nationwide dealer and reseller network.
• Health care-oriented partners and B2B channels.
• Direct-to-consumer (D2C) channels.

Finance: draft 13-week cash view by Friday.

LogicMark, Inc. (LGMK) - Canvas Business Model: Cost Structure

You're looking at the cost side of LogicMark, Inc. (LGMK) as of late 2025, which really boils down to managing the cost of goods sold (COGS) against revenue while funding the pivot to a platform business.

The cost structure shows a high component tied to the physical devices, even as the company pushes for higher-margin recurring revenue. For the third quarter of 2025, the gross margin held strong at 66%. This margin resilience is key, especially considering the shift in sales mix and manufacturing diversification efforts, like moving production from China to Taiwan.

Total operating expenses for Q3 2025 were reported at $3.7 million. This figure is up from $3.4 million in the third quarter of 2024, reflecting deliberate spending increases to support the growth strategy.

Here's a quick breakdown of the key financial metrics influencing the cost base for Q3 2025:

Metric	Amount (Q3 2025)	Comparison Point
Gross Margin	66%	Stable year-over-year
Total Operating Expenses	$3.7 million	Up from $3.4 million in Q3 2024
Operating Loss	$(1.736364) million	Sequential improvement from Q2 2025 loss
Cash and Investments	$11.7 million	End of Q3 2025 liquidity

The increase in operating expenses is directly tied to investments in the future platform. Management specifically called out spending to support this transition. You see this investment across several key areas:

• Investment in commercial leadership to support sustainable growth.
• Hiring a senior vice president of sales in June 2025.
• Hiring a vice president of business development in September 2025.
• Funding software innovation for the AI-enabled care and analytics platform.

The investment in R&D, software, and product innovation is not just about new hardware; it's about layering subscription monitoring, predictive analytics, and actionable insights onto the existing hardware base. Features like Medication Reminders and Proactive Activity Metrics on the Freedom Alert Max unit are direct results of this cost allocation.

Sales and marketing costs are embedded within the operating expenses, driven by the strategic shift in go-to-market. The focus is clearly on B2B expansion, particularly through VA partners and government channels, while simultaneously refining the direct-to-consumer (D2C) approach. This dual focus requires investment in the right commercial talent, as noted by the recent executive hires.

Finally, protecting the core technology is a necessary cost. LogicMark, Inc. continues to build its intellectual property portfolio to support its leadership in safety technology. As of the Q3 2025 reporting, the company has:

• 44 patent filings.
• 24 patents issued.

These filings cover critical areas like device architecture, fall detection algorithms, and communications frameworks, all of which represent ongoing legal and administrative costs necessary to maintain the proprietary nature of their technology.

Finance: draft 13-week cash view by Friday.

LogicMark, Inc. (LGMK) - Canvas Business Model: Revenue Streams

You're looking at the revenue side of LogicMark, Inc. (LGMK)'s business model as of late 2025. The company is clearly working to transition from its legacy hardware sales into a more stable, recurring revenue base, but the hardware sales are still the engine driving the top line right now. Honestly, seeing revenue growth in five of the last six quarters is a positive sign of traction for their new strategy.

The core of LogicMark, Inc. (LGMK)'s current revenue generation comes from two main buckets: the upfront sales of their personal emergency response systems (PERS) hardware and the ongoing fees from their associated services. The hardware sales are definitely lumpy, but they provide the necessary initial customer acquisition. The shift to a software-as-a-service (SaaS) model, centered on their Connected Care Platform, is where the long-term value is supposed to be built, so keep an eye on the attach rate for those subscription services.

Here are the key components making up the revenue streams:

• Sales of PERS hardware, including strong performance from the Freedom Alert Mini and the recently upgraded Guardian Alert 911 Plus.
• Recurring revenue from subscription services, which the company is building around platforms like Care Village and the Aster app.
• Revenue derived from government contracts, specifically through the VA (Veterans Health Administration) and the company's distribution agreement via the U.S. General Services Administration (GSA).

The latest reported financials give us a clear picture of the scale we are dealing with. For the third quarter ended September 30, 2025, the results showed continued, albeit modest, growth. The company is definitely focusing on durability in its sales channels.

Metric	Value / Driver
Q3 2025 Revenue	$2.9 million
Q3 2025 YoY Revenue Change	Up 8%
Nine-Month 2025 Revenue	$8.36 million
Key Hardware Sales Drivers	Freedom Alert Mini, Guardian Alert 911 Plus, Freedom Alert Max
Gross Margin (Q3 2025 & YTD)	66%
Primary Sales Channels	VA partners, B2B resellers, Government (GSA)

You can see the hardware drivers are explicitly mentioned as fueling the Q3 growth, which is a good sign for unit economics, given the stable gross margin of 66% for both the quarter and the nine-month period ending September 30, 2025. The nine-month revenue reached $8.36 million, showing consistent performance across the first three quarters. The focus on the VA and B2B channels is a strategic move to secure more predictable revenue streams, which is smart given the volatility of direct-to-consumer hardware sales. If onboarding takes 14+ days, churn risk rises, so channel efficiency matters a lot here.

The company is also integrating new features like Medication Reminders and Activity Metrics into devices like the Freedom Alert Max. These are designed to power their AI strategy, which is intended to create stickier, higher-value recurring service revenue streams. They are investing in sales leadership to support this pivot, which explains why operating expenses rose to $3.7 million in Q3 2025 from $3.4 million the prior year. That's the cost of trying to scale the recurring part of the business, so you have to accept that near-term losses will be part of the investment thesis for now. Finance: draft 13-week cash view by Friday.