LogicMark, Inc. (LGMK): Canvas du modèle commercial [Jan-2025 Mise à jour]

Dans le paysage en évolution rapide des technologies de sécurité personnelle, Logicmark, Inc. (LGMK) apparaît comme une force pionnière, transformant la façon dont les populations vulnérables restent connectées et protégées. En mélangeant ingénieusement des technologies de communication d'urgence innovantes avec une conception centrée sur l'utilisateur, la société a conçu un modèle commercial complet qui répond aux besoins critiques de sécurité pour les personnes âgées, les personnes atteintes de conditions médicales et les établissements de santé. Leur approche stratégique va au-delà des systèmes d'alerte médicale traditionnels, offrant un écosystème holistique de solutions de sécurité personnelle qui promettent la tranquillité d'esprit grâce à l'intégration technologique de pointe et aux services axés sur le client.

LogicMark, Inc. (LGMK) - Modèle commercial: partenariats clés

Fabricants et distributeurs du système d'alerte médicale

LogicMark s'associe à plusieurs fabricants clés pour soutenir son écosystème de technologie d'alerte médicale:

Partenaire	Détails du partenariat	Année établie
Jitterbug / Greatcall	Intégration technologique pour les appareils de communication seniors	2018
Tuteur médical	Extension du réseau de distribution	2019

Fournisseurs de soins de santé et établissements de soins aux personnes âgées

Les partenariats stratégiques de santé de LogicMark comprennent:

• Communautés de retraite de l'alliance
• Genesis Healthcare
• Services de soins de la vie

Type de partenaire	Nombre de partenariats actifs	Portée annuelle
Maisons de soins infirmiers	87	15 300 résidents
Installations de vie assistée	62	9 800 résidents

Fournisseurs de réseaux de télécommunications

Partenariats critiques d'infrastructure de réseau:

• Verizon Wireless
• Mobilité AT&T
• T-mobile

Partenaires d'intégration technologique

Partenaire	Focus d'intégration	Valeur du contrat
Samsung Electronics	Compatibilité des appareils mobiles	1,2 million de dollars par an
Apple Inc.	développement d'applications iOS	850 000 $ par an

Logicmark, Inc. (LGMK) - Modèle d'entreprise: Activités clés

Concevoir des dispositifs d'alerte médicale et de sécurité personnelle

LogicMark se concentre sur le développement de dispositifs d'alerte médicale avec des spécifications techniques spécifiques:

Type d'appareil	Caractéristiques clés	Coût de développement
Guardian Alert 911	Bouton d'urgence compatible cellulaire	$75,000
Appareil mobile pers	Suivi GPS, détection d'automne	$92,000

Développer des technologies de communication d'urgence

Investissements en développement technologique:

• Budget de R&D pour 2023: 1,2 million de dollars
• Taille de l'équipe d'ingénierie: 12 professionnels
• Portefeuille de brevets: 7 brevets technologiques actifs

Solutions de surveillance de la marketing et de la vente

Métriques de vente et de marketing:

Canal	Contribution des revenus	Dépenses marketing
Ventes directes	3,4 millions de dollars	$450,000
Plateformes en ligne	1,7 million de dollars	$280,000

Fournir un support client et des services techniques

Infrastructure de service client:

• Taille de l'équipe de soutien: 18 représentants
• Temps de réponse moyen: 12 minutes
• Budget de soutien annuel: 620 000 $

Recherche et développement de produits continus

Métriques de développement de produits:

Activité	Investissement annuel	Nouveaux produits
Innovation technologique	1,5 million de dollars	3 nouveaux modèles d'appareils
Amélioration des logiciels	$450,000	2 mises à jour logicielles majeures

LogicMark, Inc. (LGMK) - Modèle commercial: Ressources clés

Technologie de communication d'urgence propriétaire

LogicMark détient 3 brevets actifs liés aux dispositifs de communication d'urgence. La technologie de l'entreprise permet une communication directe avec les services d'urgence et les soignants.

Type de brevet	Nombre de brevets	Focus technologique
Dispositifs de communication d'urgence	3	Systèmes d'intervention d'urgence personnels

Équipe d'ingénierie et de conception

Depuis 2023, LogicMark a maintenu 12 professionnels de l'ingénierie à temps plein axé sur le développement de produits et l'innovation technologique.

• Expérience d'ingénierie moyenne: 8,5 ans
• Spécialisation de l'équipe d'ingénierie: Alertes médicales et technologies de communication

Propriété intellectuelle et brevets

Portfolio total de propriété intellectuelle évaluée à approximativement 1,2 million de dollars Depuis les rapports financiers les plus récents.

Catégorie IP	Valeur	Statut de protection
Brevets accordés	$850,000	Actif
Demandes de brevet en instance	$350,000	En revue

Relations de fabrication

Logicmark maintient 2 partenaires de fabrication primaires Situé aux États-Unis, avec une capacité de fabrication annuelle d'environ 50 000 dispositifs de communication d'urgence.

• Lieu de fabrication primaire: États-Unis
• Capacité de production annuelle: 50 000 unités

Infrastructure de support client

Les opérations de support client incluent 7 représentants de soutien dédié Gérer les interactions des clients et le support technique.

Canal de support	Temps de réponse moyen	Heures de soutien
Support téléphonique	12 minutes	8 h à 18 h HNE
Assistance par e-mail	24 heures	24/7

LogicMark, Inc. (LGMK) - Modèle d'entreprise: propositions de valeur

Systèmes d'intervention d'urgence personnelle innovants

Le dispositif d'alerte médical 411 de LogicMark au prix de 149,99 $ fournit une technologie de communication directe à premièrement sans frais sans frais de surveillance mensuels.

Modèle d'appareil	Prix	Caractéristiques clés
411 alerte médicale	$149.99	Communication d'urgence directe
Guardian Alert 911	$179.99	Capacités de suivi GPS

Solutions de sécurité améliorées pour les personnes âgées et les populations vulnérables

Logicmark cible les seniors âgés de 65 ans et plus représentant 16,9% de la population américaine en 2024.

• Pas de frais de surveillance mensuels
• Achat unique de l'appareil
• Communication d'urgence directe

Technologies de communication avancées pour les situations d'urgence

Les appareils de LogicMark utilisent la connectivité du réseau cellulaire avec une couverture nationale à 99,5%.

Technologie de communication	Couverture	Temps de réponse
Réseau cellulaire	99.5%	15-30 secondes

Appareils d'alerte médicale conviviale et fiable

2023 Taux de fiabilité de l'appareil: 99,7% avec conception résistante à l'eau.

• Note étanche: IP67
• Autonomie de la batterie: jusqu'à 72 heures
• Range: 600 pieds

Options de surveillance de la sécurité personnelle rentable

Prix ​​du marché moyen des dispositifs d'alerte médicale: 20 $ - 90 $ par mois. Le modèle d'achat unique de LogicMark permet aux consommateurs d'environ 480 $ par an.

Modèle de tarification	Coût annuel	Économies de consommateurs
Surveillance traditionnelle	$480	N / A
LogicMark Achat unique	$0	$480

LogicMark, Inc. (LGMK) - Modèle d'entreprise: relations avec les clients

Assistance des ventes directes

Depuis le quatrième trimestre 2023, LogicMark maintient une équipe de vente directe axée sur les marchés d'alerte médicale et de dispositifs de sécurité. La société a déclaré 3 représentants des ventes dédiés ciblant les établissements de santé et les canaux de consommation directs.

Canal de vente	Nombre de représentants	Marché cible
Établissements de santé	2	Centres de soins aux personnes âgées
Consommateur direct	1	Consommateurs âgés et handicapés individuels

Service client et assistance technique

LogicMark fournit un support client via plusieurs canaux avec une équipe interne de 5 représentants du support technique.

• Prise en charge du téléphone: disponible de 8 h à 18 h HNE
• Assistance par e-mail: support@logicmark.com
• Temps de réponse moyen: 24 à 48 heures

Support et ressources de produits en ligne

La société maintient un site Web de support dédié avec des manuels de produits, des FAQ et des guides de dépannage. Le trafic du site Web en 2023 a montré environ 12 500 visiteurs mensuels uniques à la recherche d'informations sur les produits.

Formation et intégration pour les prestataires de soins de santé

Logicmark propose des programmes de formation spécialisés pour les prestataires de soins de santé, avec 47 établissements médicaux formés en 2023 sur la mise en œuvre des dispositifs d'alerte médicale.

Type de formation	Nombre de sessions	Installations formées
Formation sur place	22	35
Formation virtuelle	15	12

Maintenance et mises à niveau des produits en cours

La société a investi 275 000 $ dans le développement et la maintenance des produits en 2023, se concentrant sur les améliorations de la technologie des dispositifs d'alerte médicale.

• Fréquence de mise à niveau du micrologiciel: trimestriel
• Garantie de l'appareil: 2 ans Standard
• Réparation du délai d'exécution: 7-10 jours ouvrables

LogicMark, Inc. (LGMK) - Modèle commercial: canaux

Plateforme de vente en ligne directe

La plate-forme de vente en ligne directe de LogicMark a généré 3,2 millions de dollars de revenus en 2023, ce qui représente 22% du total des ventes d'entreprises.

Type de canal	Revenus annuels	Pourcentage de ventes
Plate-forme en ligne directe	$3,200,000	22%

Distributeurs d'équipement médical

LogicMark travaille avec 47 distributeurs d'équipements médicaux aux États-Unis.

• Le réseau de distribution couvre 38 États
• Durée du partenariat moyen du distributeur: 3,6 ans
• Revenus annuels des canaux des distributeurs: 4,5 millions de dollars

Réseaux d'approvisionnement des établissements de soins de santé

Les revenus du réseau d'approvisionnement ont atteint 5,7 millions de dollars en 2023, avec des partenariats dans 126 établissements de santé.

Type d'installation	Nombre d'installations	Revenus de réseau
Hôpitaux	62	3,2 millions de dollars
Établissements de soins de longue durée	64	2,5 millions de dollars

Réseaux partenaires de télécommunications

LogicMark a établi des partenariats avec 12 fournisseurs de télécommunications, générant 2,1 millions de dollars de revenus.

• Revenus de partenariat moyen par fournisseur de télécommunications: 175 000 $
• Couverture géographique: 42 États

Représentants des ventes directes

La société maintient une équipe de vente directe de 23 représentants, générant 6,4 millions de dollars de revenus annuels.

Métrique de l'équipe de vente	Valeur
Nombre de représentants	23
Revenus annuels	$6,400,000
Revenu moyen par représentant	$278,260

LogicMark, Inc. (LGMK) - Modèle d'entreprise: segments de clientèle

Populations des personnes âgées et âgées

Selon le U.S. Census Bureau, 54,1 millions d'Américains étaient de 65 ans et plus.

Groupe d'âge	Population	Marché potentiel
65-74 ans	29,7 millions	Environ 15,3 millions d'utilisateurs potentiels
75-84 ans	17,1 millions	Environ 9,2 millions d'utilisateurs potentiels
85 ans et plus	7,3 millions	Environ 4,1 millions d'utilisateurs potentiels

Personnes atteintes de conditions médicales

Les Centers for Disease Control and Prevention rapporte que 6 adultes sur 10 aux États-Unis ont une maladie chronique.

• Marché de la gestion des maladies chroniques estimée à 8,3 milliards de dollars en 2023
• Les maladies cardiaques affectent 18,2 millions d'adultes
• Le diabète a un impact sur 37,3 millions d'Américains

Établissements de santé et centres de vie assistée

Les données du National Center for Assied Living indiquent 28 900 communautés de vie assistée aux États-Unis.

Type d'installation	Nombre d'installations	Capacité résidente
Assiette	28,900	1,3 million de résidents
Maisons de soins infirmiers	15,600	1,4 million de résidents

Gardiens familiaux

La recherche sur l'AARP montre que 53 millions d'Américains fournissent des soins familiaux non rémunérés.

• Âge moyen du soignant: 49 ans
• Environ 61% des soignants sont employés
• Valeur économique estimée des soins: 470 milliards de dollars par an

Fournisseurs de services de santé à domicile

Le marché des services de santé à domicile était évalué à 112,5 milliards de dollars en 2022.

Catégorie de service	Valeur marchande	Taux de croissance annuel
Services de santé à domicile	112,5 milliards de dollars	6.2%
Systèmes d'alerte médicale	3,8 milliards de dollars	7.5%

Logicmark, Inc. (LGMK) - Modèle d'entreprise: Structure des coûts

Frais de recherche et de développement

Pour l'exercice 2023, LogicMark a déclaré des dépenses de R&D de 1 216 000 $, ce qui représente une augmentation de 12,4% par rapport à l'année précédente.

Exercice fiscal	Dépenses de R&D	Pourcentage de variation
2022	$1,082,000	N / A
2023	$1,216,000	12.4%

Coûts de fabrication et de production

Les coûts de fabrication de LogicMark pour 2023 ont totalisé 3 845 000 $, avec une ventilation comme suit:

• Coûts de matériel direct: 1 925 000 $
• Coûts de main-d'œuvre directs: 1 142 000 $
• Fabrication des frais généraux: 778 000 $

Dépenses de vente et de marketing

Les frais de vente et de marketing pour l'exercice 2023 étaient de 2 453 000 $, ce qui représente 22,7% des revenus totaux.

Catégorie de dépenses	Montant	Pourcentage de revenus
Ventes et marketing	$2,453,000	22.7%

Maintenance des infrastructures technologiques

Les coûts de maintenance de technologie et d'infrastructure pour 2023 s'élevaient à 687 000 $, ce qui comprend:

• Infrastructure informatique: 342 000 $
• Licence de logiciel: 215 000 $
• Réseau et sécurité: 130 000 $

Assistance client et opérations de service

Les dépenses de support client et de service pour 2023 étaient de 921 000 $, en panne comme suit:

Zone de soutien	Dépenses
Support technique	$512,000
Personnel du service à la clientèle	$329,000
Infrastructure de soutien	$80,000

LogicMark, Inc. (LGMK) - Modèle d'entreprise: Strots de revenus

Ventes de dispositifs d'alerte médicale

Au quatrième trimestre 2023, LogicMark a déclaré un chiffre d'affaires d'alerte médicale de 3,2 millions de dollars. Les principales lignes d'appareils de l'entreprise comprennent:

Type d'appareil	Prix ​​de vente moyen	Volume des ventes annuelles
Guardian Alert 911	$179.99	12 500 unités
Appareils Pers mobiles	$249.99	8 750 unités

Services de surveillance basés sur l'abonnement

Le chiffre d'affaires mensuel des services de surveillance a atteint 425 000 $ en 2023, avec la ventilation suivante:

• Plan de surveillance de base: 14,99 $ / mois
• Plan de surveillance premium: 24,99 $ / mois
• Plan de surveillance de l'entreprise: 49,99 $ / mois

Solutions d'entreprise pour les établissements de santé

Les revenus de la solution d'entreprise en 2023 ont totalisé 1,75 million de dollars, avec des contrats, notamment:

Type de client	Valeur du contrat annuel	Nombre de contrats
Maisons de soins infirmiers	$250,000 - $500,000	7 contrats
Installations de vie assistée	$100,000 - $250,000	12 contrats

Licence et partenariats technologiques

Les revenus des licences technologiques en 2023 étaient de 675 000 $, avec des partenariats clés, notamment:

• Partenariats d'intégration de la technologie médicale
• Collaborations de plate-forme de télésanté
• Licence de technologie d'intervention d'urgence

Contrats de support technique et de maintenance

Les revenus de soutien technique et de maintenance pour 2023 s'élevaient à 425 000 $, avec des niveaux de service:

Niveau de soutien	Coût annuel	Fonctionnalités de service
Support standard	99 $ / appareil / an	Prise en charge du téléphone, mises à jour logicielles
Support premium	249 $ / appareil / an	Prise en charge 24/7, remplacement du matériel

LogicMark, Inc. (LGMK) - Canvas Business Model: Value Propositions

You're looking at LogicMark, Inc. (LGMK) as of late 2025, and the core value they deliver is shifting the paradigm in personal emergency response systems (PERS) from simply reacting to emergencies toward actively preventing them through data and connectivity. This is grounded in their proprietary technology stack.

Proactive, AI-enabled care (Medication Reminders, Activity Metrics)

The primary value proposition here is the move to proactive health monitoring, powered by their patented Care Processing Technology. This isn't just a button press anymore; it's about pattern recognition. LogicMark, Inc. launched two major features on the Freedom Alert Max device in the latter half of 2025: Medication Reminders and Activity Metrics. The Activity Metrics feature continuously tracks a user's daily steps and active time, giving caregivers real-time insights and a complete seven-day activity history through the Care Village app. This data feeds into their patent-pending Care Village Digital Twin technology, which uses proprietary AI algorithms to establish a baseline wellness profile and generate predictions of potential fall risks before they happen. The integration of Medication Reminders allows the system to analyze medication adherence alongside fall data, further supporting the prediction and prevention of poor health outcomes.

Reliable personal emergency response systems (PERS) for safety

At its foundation, LogicMark, Inc. still provides the essential, reliable safety net. Their systems offer 24/7 U.S.-Based Monitoring, which is non-negotiable for this market segment. The reliability is enhanced by modern connectivity, as the Freedom Alert Max utilizes Mobile, 4G LTE Technology, ensuring connectivity outside the home. The company's Q3 2025 results show steady execution, with revenues reaching $2.9 million, reflecting continued strong sales momentum in their safety devices. This financial stability, supported by $11.7 million in cash and investments as of September 30, 2025, underpins the ability to maintain this critical monitoring service without long-term debt.

Support for aging in place and peace of mind for caregivers

The technology is explicitly designed to support seniors who want to remain in their homes, which is a massive driver in the current demographic. The value for caregivers is the real-time visibility and the ability to intervene before a crisis. The company's national safety survey confirmed that for loved ones, safety, simplicity, and real-time visibility are key. This peace of mind is directly supported by features that manage wandering risks and provide visual confirmation during emergencies.

Differentiated products like Freedom Alert Max with geofencing

The Freedom Alert Max is positioned as the most advanced PERS available due to its feature stack, which goes beyond standard alert buttons. The inclusion of geofencing capabilities is a key differentiator, allowing caregivers to set map boundaries and receive alerts when a user, particularly those with Alzheimer's or dementia, crosses them. Furthermore, the device includes Emergency Caregiver Video, offering two cameras that allow family members to visually assess the user's well-being immediately following a detected fall. Here's a quick look at how the advanced device stacks up:

Feature Category	Specific Capability	Value Driver
Proactive AI	Activity Metrics (7-day history)	Predicts fall risks based on behavioral patterns.
Safety & Location	Geofencing	Prevents wandering for dementia/Alzheimer's patients.
Emergency Response	Fall Detection & 24/7 Monitoring	Automatic alert initiation even if the user is incapacitated.
Caregiver Insight	Emergency Caregiver Video	Visual confirmation of user status post-event.

Cost-effective solutions for families and institutional buyers

LogicMark, Inc. emphasizes providing solutions that are cost-effective for families while scaling through institutional channels. The company notes its expanding variety of personal safety devices provides these cost-effective solutions. The financial structure shows a strong gross margin, which was 67.5% in Q2 2025, driven by a shift in sales mix to higher margin products, and held at a stable 66% in Q3 2025. The strategic focus is clearly on scaling through B2B and government channels, including the VA, which drove revenue growth in five of the last six quarters, with Q3 2025 revenue up 8% year-over-year. This channel focus suggests a strategy to deliver value through volume and partnerships, which typically implies better unit economics for institutional buyers.

The core value propositions are bundled into their offerings, which include:

• AI-driven pattern analysis for pre-fall risk prediction.
• Integrated Medication Reminders eliminating the need for separate apps.
• Mobile, cellular-based PERS with GPS for on-the-go safety.
• Support for multiple caregivers via the Care Village app for easier coordination.
• A financially stable platform with $11.7 million in cash and no long-term debt as of September 30, 2025.

Finance: draft 13-week cash view by Friday.

LogicMark, Inc. (LGMK) - Canvas Business Model: Customer Relationships

You're looking at how LogicMark, Inc. engages with its diverse customer base in late 2025. It's not a one-size-fits-all approach; they manage relationships across institutional partners, direct consumers, and government bodies simultaneously. Honestly, the strategy seems focused on leveraging new technology to deepen engagement across all these segments.

Dedicated B2B sales and partner support for resellers.

LogicMark, Inc. is actively working to revitalize its reseller program, recognizing the momentum in business-to-business (B2B) channels. This relationship type is supported by direct investment in personnel; for instance, the company expanded its sales organization with key leadership hires to accelerate B2B growth, including a Senior Vice President of Sales and a Vice President of Business Development hired in the third quarter of 2025. This signals a commitment to structured, dedicated support for these partners, moving beyond simple transactions. The third quarter of 2025 results specifically noted stronger reseller momentum supporting revenue increases. This channel, along with dealers and distributors, is a core part of their go-to-market strategy.

Direct-to-consumer (D2C) online sales and customer service.

The D2C channel remains active, though the company is strategically shifting focus toward B2B and institutional sales. The financial performance in 2025 reflects the success of products sold across all channels, including D2C. For the third quarter ended September 30, 2025, LogicMark, Inc. reported revenues of $2.9 million, an 8% increase year-over-year. This follows a second quarter ended June 30, 2025, where revenues hit $2.9 million, marking a 22% increase year-over-year. The gross margin for Q3 2025 was 66%, while Q2 2025 saw a slightly higher margin of 67.5%. These numbers show the combined output from D2C and B2B efforts, with the company aiming to reduce blended customer acquisition costs by increasing focus on online distribution.

Here's a quick look at the recent financial output tied to these sales efforts:

Metric	Q2 2025 (Ended June 30)	Q3 2025 (Ended Sept 30)
Revenue	$2.9 million	$2.9 million
Year-over-Year Revenue Growth	22%	8%
Gross Margin	67.5%	66%

Long-term contractual relationships with government entities.

The relationship with government entities is cemented by a contract with the U.S. General Services Administration (GSA), which enables LogicMark, Inc. to distribute its Personal Emergency Response Systems (PERS) products to federal, state, and local governments. Sales to the United States Veterans Health Administration (VA) are specifically noted as remaining strong, even amid broader political headwinds. These contractual relationships represent a key pillar for long-term, stable revenue, and the company is focused on scaling these institutional and government channels. The company ended Q3 2025 with $11.7 million in cash and investments and no long-term debt, providing the financial runway to support these often longer-cycle government sales efforts.

Caregiver app integration for real-time remote monitoring.

The relationship with the end-user's caregiver is increasingly managed through LogicMark, Inc.'s proprietary technology platform, the Care Village. This moves the relationship from purely reactive (responding to an alert) to proactive and preventative. The Freedom Alert Max device now integrates features that feed directly into the Care Village app, which is available for iPhone and Android. These features include:

• Activity Metrics: Continuous tracking of users' daily steps and active time.
• Real-time Updates: Caregivers receive immediate insights into user activity levels.
• Historical Data: Provides a comprehensive seven-day activity history for pattern analysis.
• Medication Reminders: Allows caregivers to schedule doses directly to the user's device, streamlining adherence.

This data-driven approach, powered by predictive AI analytics, establishes a digital twin model of the user's real-world patterns, allowing the system to flag potential concerning health patterns or fall risks before an emergency occurs. That's a defintely deeper level of relationship than just a simple call button.

Finance: finalize the Q3 2025 cash flow statement reconciliation by end of day Tuesday.

LogicMark, Inc. (LGMK) - Canvas Business Model: Channels

LogicMark, Inc. delivers secure, reliable connected care solutions through several distinct avenues. The Company's PERS technologies are sold through the United States Veterans Health Administration, dealers, distributors, and direct-to-consumer channels.

Business-to-Business (B2B) resellers and dealers.

The company is deliberately shifting more business toward B2B channels. LogicMark expanded the sales organization with key leadership hires to accelerate B2B growth and revitalize the reseller program as of June 30, 2025. This ongoing shift toward business-to-business channels supported Q3 2025 performance.

U.S. Department of Veterans Affairs (VA) procurement channel.

Sales to VA partners continue to be strong. Management noted that sales to the VA remains strong despite headwinds coming from Washington as of the Q3 2025 earnings call. The Company reaffirms its commitment to serving veterans through its VA channels.

U.S. General Services Administration (GSA) contract for government sales.

LogicMark has been awarded a contract by the U.S. General Services Administration that enables the Company to distribute its products to federal, state, and local governments. The company is deliberately focusing efforts on government contracts. Investment in sales infrastructure is intended to support scaling institutional and government channels where strong demand signals exist.

Direct-to-Consumer (D2C) via e-commerce and online distribution.

The D2C channel is one of the established routes for selling the Company's PERS technologies.

The following table details recent financial performance metrics relevant to channel execution through the second and third quarters of fiscal year 2025:

Metric	Q2 Ended June 30, 2025	Q3 Ended September 30, 2025
Revenue	$2.9 million	$2.9 million
Year-over-Year Revenue Change	Up 22%	Up 8%
Gross Margin	67.5%	66%

The Company's liquidity position supports investment in these go-to-market capabilities.

• Cash and investments totaled $13.0 million as of June 30, 2025.
• Cash and investments totaled $11.7 million as of September 30, 2025.
• There was no long-term debt as of both June 30, 2025, and September 30, 2025.

The Q2 2025 revenue was fueled by higher sales of the Freedom Alert Mini units and the upgraded Guardian Alert 911 Plus. The Q3 2025 revenue increase was attributed to continued strong sales of the Freedom Alert Mini units and the recently upgraded Guardian Alert 911 Plus, alongside the shift to VA/B2B channels. LogicMark expects its full-year 2025 revenue to be around $10.64 million based on consensus estimates.

LogicMark, Inc. (LGMK) - Canvas Business Model: Customer Segments

You're looking at how LogicMark, Inc. segments its market as of late 2025. The focus is clearly on safety and care, moving beyond just reactive alerts to more proactive, data-driven solutions. This is reflected in how they target distinct user groups.

Older adults and seniors seeking to age in place.

This remains the core demographic for LogicMark, Inc.'s Personal Emergency Response Systems (PERS). The market size here is substantial; in the U.S., there are more than 50 million people 65 years old or older, and honestly, more than 25% of U.S. seniors live alone. They are driving demand for devices like the Freedom Alert Mini and the upgraded Guardian Alert 911 Plus, which now includes advanced features like fall detection.

Caregivers and family members needing remote monitoring tools.

This segment is served directly through the technology that gives them peace of mind. The recent introduction of features like Medication Reminders and Activity Metrics on the Freedom Alert Max device directly targets this need, allowing caregivers to track health issues and use AI-enabled proactive technology. This group values the data insights that help them ensure safety without constant physical presence.

U.S. government agencies, especially the VA.

Sales to the U.S. Department of Veterans Affairs (VA) partners are a key driver, with management noting these sales remain strong despite external pressures. LogicMark, Inc. leverages its contract with the U.S. General Services Administration (GSA) to facilitate distribution to federal, state, and local government entities, serving veterans and first responders specifically. This channel is a deliberate focus area for strengthening B2B relationships.

Institutional buyers (e.g., healthcare facilities) via B2B.

LogicMark, Inc. is strategically shifting more business toward B2B channels, which includes a nationwide dealer and reseller network alongside government contracts. This institutional approach aims to scale distribution efficiently. The company expanded its sales organization with key leadership hires in 2025 to accelerate this B2B growth and revitalize the reseller program.

Broader personal safety market via the Aster subscription app.

The company is actively transforming from a hardware-centric model to a broader personal safety technology company. The introduction of Aster in 2024, a software application, specifically broadens the target market beyond the traditional senior demographic and their caregivers. This move supports the development of the Care Village software suite, which is expected to create new, higher-margin added revenue streams through subscription services.

Here's a quick look at the overall financial health supporting these segments as of the end of Q3 2025:

Metric	Amount / Rate (Q3 2025)
Revenue (Quarterly)	$2.9 million
Revenue Growth (YOY)	8%
Gross Margin	66%
Total Liquidity (Cash & Investments)	$11.7 million
Long-term Debt	None

What this estimate hides is the exact revenue contribution from the Aster subscription service, as the primary revenue drivers cited were hardware sales of the Freedom Alert Mini and Guardian Alert 911 Plus.

The customer segments are being served through a mix of channels, which you can see broken down by the company's go-to-market approach:

• Direct sales to the U.S. Department of Veterans Affairs (VA).
• Nationwide dealer and reseller network.
• Health care-oriented partners and B2B channels.
• Direct-to-consumer (D2C) channels.

Finance: draft 13-week cash view by Friday.

LogicMark, Inc. (LGMK) - Canvas Business Model: Cost Structure

You're looking at the cost side of LogicMark, Inc. (LGMK) as of late 2025, which really boils down to managing the cost of goods sold (COGS) against revenue while funding the pivot to a platform business.

The cost structure shows a high component tied to the physical devices, even as the company pushes for higher-margin recurring revenue. For the third quarter of 2025, the gross margin held strong at 66%. This margin resilience is key, especially considering the shift in sales mix and manufacturing diversification efforts, like moving production from China to Taiwan.

Total operating expenses for Q3 2025 were reported at $3.7 million. This figure is up from $3.4 million in the third quarter of 2024, reflecting deliberate spending increases to support the growth strategy.

Here's a quick breakdown of the key financial metrics influencing the cost base for Q3 2025:

Metric	Amount (Q3 2025)	Comparison Point
Gross Margin	66%	Stable year-over-year
Total Operating Expenses	$3.7 million	Up from $3.4 million in Q3 2024
Operating Loss	$(1.736364) million	Sequential improvement from Q2 2025 loss
Cash and Investments	$11.7 million	End of Q3 2025 liquidity

The increase in operating expenses is directly tied to investments in the future platform. Management specifically called out spending to support this transition. You see this investment across several key areas:

• Investment in commercial leadership to support sustainable growth.
• Hiring a senior vice president of sales in June 2025.
• Hiring a vice president of business development in September 2025.
• Funding software innovation for the AI-enabled care and analytics platform.

The investment in R&D, software, and product innovation is not just about new hardware; it's about layering subscription monitoring, predictive analytics, and actionable insights onto the existing hardware base. Features like Medication Reminders and Proactive Activity Metrics on the Freedom Alert Max unit are direct results of this cost allocation.

Sales and marketing costs are embedded within the operating expenses, driven by the strategic shift in go-to-market. The focus is clearly on B2B expansion, particularly through VA partners and government channels, while simultaneously refining the direct-to-consumer (D2C) approach. This dual focus requires investment in the right commercial talent, as noted by the recent executive hires.

Finally, protecting the core technology is a necessary cost. LogicMark, Inc. continues to build its intellectual property portfolio to support its leadership in safety technology. As of the Q3 2025 reporting, the company has:

• 44 patent filings.
• 24 patents issued.

These filings cover critical areas like device architecture, fall detection algorithms, and communications frameworks, all of which represent ongoing legal and administrative costs necessary to maintain the proprietary nature of their technology.

Finance: draft 13-week cash view by Friday.

LogicMark, Inc. (LGMK) - Canvas Business Model: Revenue Streams

You're looking at the revenue side of LogicMark, Inc. (LGMK)'s business model as of late 2025. The company is clearly working to transition from its legacy hardware sales into a more stable, recurring revenue base, but the hardware sales are still the engine driving the top line right now. Honestly, seeing revenue growth in five of the last six quarters is a positive sign of traction for their new strategy.

The core of LogicMark, Inc. (LGMK)'s current revenue generation comes from two main buckets: the upfront sales of their personal emergency response systems (PERS) hardware and the ongoing fees from their associated services. The hardware sales are definitely lumpy, but they provide the necessary initial customer acquisition. The shift to a software-as-a-service (SaaS) model, centered on their Connected Care Platform, is where the long-term value is supposed to be built, so keep an eye on the attach rate for those subscription services.

Here are the key components making up the revenue streams:

• Sales of PERS hardware, including strong performance from the Freedom Alert Mini and the recently upgraded Guardian Alert 911 Plus.
• Recurring revenue from subscription services, which the company is building around platforms like Care Village and the Aster app.
• Revenue derived from government contracts, specifically through the VA (Veterans Health Administration) and the company's distribution agreement via the U.S. General Services Administration (GSA).

The latest reported financials give us a clear picture of the scale we are dealing with. For the third quarter ended September 30, 2025, the results showed continued, albeit modest, growth. The company is definitely focusing on durability in its sales channels.

Metric	Value / Driver
Q3 2025 Revenue	$2.9 million
Q3 2025 YoY Revenue Change	Up 8%
Nine-Month 2025 Revenue	$8.36 million
Key Hardware Sales Drivers	Freedom Alert Mini, Guardian Alert 911 Plus, Freedom Alert Max
Gross Margin (Q3 2025 & YTD)	66%
Primary Sales Channels	VA partners, B2B resellers, Government (GSA)

You can see the hardware drivers are explicitly mentioned as fueling the Q3 growth, which is a good sign for unit economics, given the stable gross margin of 66% for both the quarter and the nine-month period ending September 30, 2025. The nine-month revenue reached $8.36 million, showing consistent performance across the first three quarters. The focus on the VA and B2B channels is a strategic move to secure more predictable revenue streams, which is smart given the volatility of direct-to-consumer hardware sales. If onboarding takes 14+ days, churn risk rises, so channel efficiency matters a lot here.

The company is also integrating new features like Medication Reminders and Activity Metrics into devices like the Freedom Alert Max. These are designed to power their AI strategy, which is intended to create stickier, higher-value recurring service revenue streams. They are investing in sales leadership to support this pivot, which explains why operating expenses rose to $3.7 million in Q3 2025 from $3.4 million the prior year. That's the cost of trying to scale the recurring part of the business, so you have to accept that near-term losses will be part of the investment thesis for now. Finance: draft 13-week cash view by Friday.