Logicmark, Inc. (LGMK): Canvas de modelo de negócios [Jan-2025 Atualizado]

No cenário em rápida evolução da tecnologia de segurança pessoal, a Logicmark, Inc. (LGMK) surge como uma força pioneira, transformando como as populações vulneráveis ​​permanecem conectadas e protegidas. Ao misturar engenhosamente tecnologias inovadoras de comunicação de emergência com o design centrado no usuário, a empresa criou um modelo de negócios abrangente que atende às necessidades críticas de segurança para idosos, indivíduos com condições médicas e instalações de saúde. Sua abordagem estratégica vai além dos sistemas tradicionais de alertas médicos, oferecendo um ecossistema holístico de soluções de segurança pessoal que prometem tranquilidade por meio de integração tecnológica de ponta e serviços focados no cliente.

Logicmark, Inc. (LGMK) - Modelo de negócios: Parcerias -chave

Fabricantes e distribuidores de sistemas de alertas médicos

A Logicmark faz parceria com vários fabricantes importantes para apoiar seu ecossistema de tecnologia de alerta médica:

Parceiro	Detalhes da parceria	Ano estabelecido
Jitterbug/GreatCall	Integração de tecnologia para dispositivos de comunicação sênior	2018
Guardião Médico	Expansão da rede de distribuição	2019

Provedores de saúde e instalações de assistência sênior

As parcerias estratégicas de saúde da Logicmark incluem:

• Comunidades de Aposentadoria da Aliança
• Genesis Healthcare
• Serviços de assistência à vida

Tipo de parceiro	Número de parcerias ativas	Alcance anual
Lares de idosos	87	15.300 residentes
Instalações de vida assistida	62	9.800 residentes

Provedores de rede de telecomunicações

Parcerias críticas de infraestrutura de rede:

• Verizon sem fio
• Mobilidade da AT&T
• T-Mobile

Parceiros de integração de tecnologia

Parceiro	Foco de integração	Valor do contrato
Samsung Electronics	Compatibilidade do dispositivo móvel	US $ 1,2 milhão por ano
Apple Inc.	Desenvolvimento de aplicativos para iOS	US $ 850.000 anualmente

Logicmark, Inc. (LGMK) - Modelo de negócios: Atividades -chave

Projetando dispositivos de alerta médico e de segurança pessoal

A Logicmark se concentra no desenvolvimento de dispositivos de alerta médica com especificações técnicas específicas:

Tipo de dispositivo	Principais recursos	Custo de desenvolvimento
Alerta do Guardian 911	Botão de emergência habilitado para celular	$75,000
Dispositivo móvel PERS	Rastreamento de GPS, detecção de outono	$92,000

Desenvolvendo tecnologias de comunicação de emergência

Investimentos de desenvolvimento de tecnologia:

• Orçamento de P&D para 2023: US $ 1,2 milhão
• Tamanho da equipe de engenharia: 12 profissionais
• Portfólio de patentes: 7 patentes de tecnologia ativa

Marketing e venda de soluções de monitoramento de segurança

Métricas de vendas e marketing:

Canal	Contribuição da receita	Gastos com marketing
Vendas diretas	US $ 3,4 milhões	$450,000
Plataformas online	US $ 1,7 milhão	$280,000

Fornecendo suporte ao cliente e serviços técnicos

Infraestrutura de atendimento ao cliente:

• Tamanho da equipe de suporte: 18 representantes
• Tempo médio de resposta: 12 minutos
• Orçamento de suporte anual: US $ 620.000

Pesquisa e desenvolvimento contínuos de produto

Métricas de desenvolvimento de produtos:

Atividade	Investimento anual	Novos produtos
Inovação tecnológica	US $ 1,5 milhão	3 novos modelos de dispositivos
Aprimoramento de software	$450,000	2 grandes atualizações de software

Logicmark, Inc. (LGMK) - Modelo de negócios: Recursos -chave

Tecnologia proprietária de comunicação de emergência

Logicmark é mantido 3 patentes ativas relacionado a dispositivos de comunicação de emergência. A tecnologia da empresa permite a comunicação direta com serviços de emergência e cuidadores.

Tipo de patente	Número de patentes	Foco em tecnologia
Dispositivos de comunicação de emergência	3	Sistemas de resposta a emergências pessoais

Equipe de engenharia e design

A partir de 2023, a Logicmark mantinha 12 profissionais de engenharia em tempo integral focado no desenvolvimento de produtos e inovação tecnológica.

• Experiência média de engenharia: 8,5 anos
• Especialização da equipe de engenharia: alerta médico e tecnologias de comunicação

Propriedade intelectual e patentes

Portfólio de propriedade intelectual total avaliada em aproximadamente US $ 1,2 milhão A partir dos relatórios financeiros mais recentes.

Categoria IP	Valor	Status de proteção
Patentes concedidas	$850,000	Ativo
Aplicações de patentes pendentes	$350,000	Em revisão

Relacionamentos de fabricação

Logicmark mantém 2 parceiros de fabricação primária Localizado nos Estados Unidos, com capacidade de fabricação anual de aproximadamente 50.000 dispositivos de comunicação de emergência.

• Local de fabricação primária: Estados Unidos
• Capacidade anual de produção: 50.000 unidades

Infraestrutura de suporte ao cliente

As operações de suporte ao cliente incluem 7 representantes de suporte dedicado Gerenciando as interações do cliente e suporte técnico.

Canal de suporte	Tempo médio de resposta	Horas de suporte
Suporte telefônico	12 minutos	8:00-18:00 EST
Suporte por e -mail	24 horas	24/7

Logicmark, Inc. (LGMK) - Modelo de negócios: proposições de valor

Sistemas inovadores de resposta a emergências pessoais

O dispositivo de alerta médico 411 da Logicmark, ao preço de US $ 149,99, fornece a tecnologia de comunicação direta para o primeiro resposta sem taxas de monitoramento mensal.

Modelo de dispositivo	Preço	Principais recursos
411 Alerta Médico	$149.99	Comunicação de emergência direta
Alerta do Guardian 911	$179.99	Recursos de rastreamento de GPS

Soluções de segurança aprimoradas para idosos e populações vulneráveis

A Logicmark tem como alvo os idosos com mais de 65 anos, representando 16,9% da população dos EUA em 2024.

• Sem taxas mensais de monitoramento
• Compra única de dispositivo
• Comunicação de emergência direta

Tecnologias avançadas de comunicação para situações de emergência

Os dispositivos da Logicmark utilizam conectividade de rede celular com 99,5% de cobertura nacional.

Tecnologia de comunicação	Cobertura	Tempo de resposta
Rede celular	99.5%	15-30 segundos

Dispositivos médicos amigáveis ​​e confiáveis

2023 Taxa de confiabilidade do dispositivo: 99,7% com design resistente à água.

• Classificação à prova d'água: IP67
• Vida da bateria: até 72 horas
• Alcance: 600 pés

Opções de monitoramento de segurança pessoal econômica

Preço médio de mercado de dispositivos médicos: US $ 20 a US $ 90 mensalmente. O modelo de compra único da Logicmark economiza aos consumidores aproximadamente US $ 480 anualmente.

Modelo de preços	Custo anual	Economia do consumidor
Monitoramento tradicional	$480	N / D
Logicmark compra única	$0	$480

Logicmark, Inc. (LGMK) - Modelo de negócios: Relacionamentos do cliente

Suporte direto às vendas

A partir do quarto trimestre 2023, a Logicmark mantém uma equipe de vendas direta focada nos mercados de alerta médica e dispositivos de segurança. A Companhia relatou três representantes de vendas dedicados direcionando instalações de saúde e canais diretos de consumidores.

Canal de vendas	Número de representantes	Mercado -alvo
Instalações de saúde	2	Centros de atendimento sênior
Consumidor direto	1	Idosos individuais e consumidores com deficiência

Atendimento ao cliente e assistência técnica

A Logicmark fornece suporte ao cliente por meio de vários canais com uma equipe interna de 5 representantes de suporte técnico.

• Suporte telefônico: disponível das 8h às 18h EST
• Suporte por e -mail: support@logicmark.com
• Tempo médio de resposta: 24-48 horas

Suporte e recursos on -line do produto

A empresa mantém um site de suporte dedicado com manuais de produtos, perguntas frequentes e guias de solução de problemas. O tráfego do site em 2023 mostrou aproximadamente 12.500 visitantes mensais exclusivos que buscavam informações do produto.

Treinamento e integração para prestadores de serviços de saúde

A Logicmark oferece programas de treinamento especializados para prestadores de serviços de saúde, com 47 instalações médicas treinadas em 2023 na implementação de dispositivos de alerta médica.

Tipo de treinamento	Número de sessões	Instalações treinadas
Treinamento no local	22	35
Treinamento virtual	15	12

Manutenção e atualizações de produtos em andamento

A empresa investiu US $ 275.000 em desenvolvimento e manutenção de produtos em 2023, com foco em melhorias na tecnologia de dispositivos médicos.

• Frequência de atualização de firmware: trimestral
• Garantia do dispositivo: 2 anos padrão
• Reparar tempo de resposta: 7-10 dias úteis

Logicmark, Inc. (LGMK) - Modelo de negócios: canais

Plataforma de vendas on -line direta

A plataforma de vendas on -line direta da Logicmark gerou US $ 3,2 milhões em receita em 2023, representando 22% do total de vendas da empresa.

Tipo de canal	Receita anual	Porcentagem de vendas
Plataforma online direta	$3,200,000	22%

Distribuidores de equipamentos médicos

A Logicmark trabalha com 47 distribuidores de equipamentos médicos nos Estados Unidos.

• A rede de distribuição abrange 38 estados
• Duração média da parceria do distribuidor: 3,6 anos
• Receita anual dos canais de distribuidores: US $ 4,5 milhões

Redes de compras para instalações de saúde

A receita da rede de compras atingiu US $ 5,7 milhões em 2023, com parcerias em 126 instalações de saúde.

Tipo de instalação	Número de instalações	Receita de rede
Hospitais	62	US $ 3,2 milhões
Instalações de cuidados de longo prazo	64	US $ 2,5 milhões

Redes de parceiros de telecomunicações

A Logicmark estabeleceu parcerias com 12 provedores de telecomunicações, gerando US $ 2,1 milhões em receita.

• Receita média de parceria por provedor de telecomunicações: US $ 175.000
• Cobertura geográfica: 42 estados

Representantes de vendas diretas

A empresa mantém uma equipe de vendas direta de 23 representantes, gerando US $ 6,4 milhões em receita anual.

Métrica da equipe de vendas	Valor
Número de representantes	23
Receita anual	$6,400,000
Receita média por representante	$278,260

Logicmark, Inc. (LGMK) - Modelo de negócios: segmentos de clientes

Idosos e populações idosas

De acordo com o US Census Bureau, 54,1 milhões de americanos tinham 65 anos ou mais em 2023. O Logicmark tem como alvo esse grupo demográfico com sistemas de alerta médica e de resposta a emergências pessoais.

Faixa etária	População	Mercado potencial
65-74 anos	29,7 milhões	Aproximadamente 15,3 milhões de usuários em potencial
75-84 anos	17,1 milhões	Aproximadamente 9,2 milhões de usuários em potencial
85 anos ou mais	7,3 milhões	Aproximadamente 4,1 milhões de usuários em potencial

Indivíduos com condições médicas

Os Centros de Controle e Prevenção de Doenças relatam 6 em 10 adultos nos Estados Unidos têm uma doença crônica.

• Mercado de gerenciamento de doenças crônicas estimado em US $ 8,3 bilhões em 2023
• Doença cardíaca afeta 18,2 milhões de adultos
• Diabetes impacta 37,3 milhões de americanos

Instalações de saúde e centros de vida assistidos

O Centro Nacional de Dados de Vida Assistida indica 28.900 comunidades vivas assistidas nos Estados Unidos.

Tipo de instalação	Número de instalações	Capacidade residente
Vida assistida	28,900	1,3 milhão de residentes
Lares de idosos	15,600	1,4 milhão de residentes

Cuidadores da família

A AARP Research mostra que 53 milhões de americanos fornecem cuidados familiares não pagos.

• Idade média do cuidador: 49 anos
• Aproximadamente 61% dos cuidadores estão empregados
• Valor econômico estimado do cuidado: US $ 470 bilhões anualmente

Provedores de serviços de saúde em casa

O mercado de serviços de saúde em casa foi avaliado em US $ 112,5 bilhões em 2022.

Categoria de serviço	Valor de mercado	Taxa de crescimento anual
Serviços de saúde em casa	US $ 112,5 bilhões	6.2%
Sistemas de alerta médico	US $ 3,8 bilhões	7.5%

Logicmark, Inc. (LGMK) - Modelo de negócios: estrutura de custos

Despesas de pesquisa e desenvolvimento

Para o ano fiscal de 2023, a Logicmark registrou despesas de P&D de US $ 1.216.000, representando um aumento de 12,4% em relação ao ano anterior.

Ano fiscal	Despesas de P&D	Variação percentual
2022	$1,082,000	N / D
2023	$1,216,000	12.4%

Custos de fabricação e produção

Os custos de fabricação da Logicmark para 2023 totalizaram US $ 3.845.000, com um colapso da seguinte maneira:

• Custos de material direto: US $ 1.925.000
• Custos de mão -de -obra direta: US $ 1.142.000
• Manufatura de sobrecarga: US $ 778.000

Despesas de vendas e marketing

As despesas de vendas e marketing para o ano fiscal de 2023 foram de US $ 2.453.000, representando 22,7% da receita total.

Categoria de despesa	Quantia	Porcentagem de receita
Vendas e marketing	$2,453,000	22.7%

Manutenção de infraestrutura de tecnologia

Os custos de manutenção de tecnologia e infraestrutura para 2023 totalizaram US $ 687.000, o que inclui:

• Infraestrutura de TI: US $ 342.000
• Licenciamento de software: US $ 215.000
• Rede e segurança: US $ 130.000

Suporte ao cliente e operações de serviço

O suporte ao cliente e as despesas de operações de serviço para 2023 foram de US $ 921.000, quebrados da seguinte forma:

Área de apoio	Despesas
Suporte técnico	$512,000
Pessoal de atendimento ao cliente	$329,000
Infraestrutura de suporte	$80,000

Logicmark, Inc. (LGMK) - Modelo de negócios: fluxos de receita

Vendas de dispositivos de alerta médica

A partir do quarto trimestre 2023, a Logicmark relatou receita de vendas de dispositivos médicos de US $ 3,2 milhões. As principais linhas de dispositivos da empresa incluem:

Tipo de dispositivo	Preço médio de venda	Volume anual de vendas
Alerta do Guardian 911	$179.99	12.500 unidades
Dispositivos móveis PERS	$249.99	8.750 unidades

Serviços de monitoramento baseados em assinatura

A receita mensal de assinatura para os serviços de monitoramento atingiu US $ 425.000 em 2023, com o seguinte quebra:

• Plano de monitoramento básico: $ 14,99/mês
• Plano de monitoramento premium: US $ 24,99/mês
• Plano de monitoramento corporativo: US $ 49,99/mês

Enterprise Solutions para instalações de saúde

A receita da solução corporativa em 2023 totalizou US $ 1,75 milhão, com contratos incluindo:

Tipo de cliente	Valor anual do contrato	Número de contratos
Lares de idosos	$250,000 - $500,000	7 contratos
Instalações de vida assistida	$100,000 - $250,000	12 contratos

Licenciamento de tecnologia e parcerias

A receita de licenciamento de tecnologia em 2023 foi de US $ 675.000, com parcerias importantes, incluindo:

• Parcerias de integração de tecnologia médica
• Colaborações da plataforma de telessaúde
• Licenciamento de tecnologia de resposta a emergências

Contratos de Suporte Técnico e Manutenção

O suporte técnico e a receita de manutenção de 2023 totalizaram US $ 425.000, com níveis de serviço:

Nível de suporte	Custo anual	Recursos de serviço
Suporte padrão	US $ 99/dispositivo/ano	Suporte telefônico, atualizações de software
Suporte premium	US $ 249/dispositivo/ano	Suporte 24/7, substituição de hardware

LogicMark, Inc. (LGMK) - Canvas Business Model: Value Propositions

You're looking at LogicMark, Inc. (LGMK) as of late 2025, and the core value they deliver is shifting the paradigm in personal emergency response systems (PERS) from simply reacting to emergencies toward actively preventing them through data and connectivity. This is grounded in their proprietary technology stack.

Proactive, AI-enabled care (Medication Reminders, Activity Metrics)

The primary value proposition here is the move to proactive health monitoring, powered by their patented Care Processing Technology. This isn't just a button press anymore; it's about pattern recognition. LogicMark, Inc. launched two major features on the Freedom Alert Max device in the latter half of 2025: Medication Reminders and Activity Metrics. The Activity Metrics feature continuously tracks a user's daily steps and active time, giving caregivers real-time insights and a complete seven-day activity history through the Care Village app. This data feeds into their patent-pending Care Village Digital Twin technology, which uses proprietary AI algorithms to establish a baseline wellness profile and generate predictions of potential fall risks before they happen. The integration of Medication Reminders allows the system to analyze medication adherence alongside fall data, further supporting the prediction and prevention of poor health outcomes.

Reliable personal emergency response systems (PERS) for safety

At its foundation, LogicMark, Inc. still provides the essential, reliable safety net. Their systems offer 24/7 U.S.-Based Monitoring, which is non-negotiable for this market segment. The reliability is enhanced by modern connectivity, as the Freedom Alert Max utilizes Mobile, 4G LTE Technology, ensuring connectivity outside the home. The company's Q3 2025 results show steady execution, with revenues reaching $2.9 million, reflecting continued strong sales momentum in their safety devices. This financial stability, supported by $11.7 million in cash and investments as of September 30, 2025, underpins the ability to maintain this critical monitoring service without long-term debt.

Support for aging in place and peace of mind for caregivers

The technology is explicitly designed to support seniors who want to remain in their homes, which is a massive driver in the current demographic. The value for caregivers is the real-time visibility and the ability to intervene before a crisis. The company's national safety survey confirmed that for loved ones, safety, simplicity, and real-time visibility are key. This peace of mind is directly supported by features that manage wandering risks and provide visual confirmation during emergencies.

Differentiated products like Freedom Alert Max with geofencing

The Freedom Alert Max is positioned as the most advanced PERS available due to its feature stack, which goes beyond standard alert buttons. The inclusion of geofencing capabilities is a key differentiator, allowing caregivers to set map boundaries and receive alerts when a user, particularly those with Alzheimer's or dementia, crosses them. Furthermore, the device includes Emergency Caregiver Video, offering two cameras that allow family members to visually assess the user's well-being immediately following a detected fall. Here's a quick look at how the advanced device stacks up:

Feature Category	Specific Capability	Value Driver
Proactive AI	Activity Metrics (7-day history)	Predicts fall risks based on behavioral patterns.
Safety & Location	Geofencing	Prevents wandering for dementia/Alzheimer's patients.
Emergency Response	Fall Detection & 24/7 Monitoring	Automatic alert initiation even if the user is incapacitated.
Caregiver Insight	Emergency Caregiver Video	Visual confirmation of user status post-event.

Cost-effective solutions for families and institutional buyers

LogicMark, Inc. emphasizes providing solutions that are cost-effective for families while scaling through institutional channels. The company notes its expanding variety of personal safety devices provides these cost-effective solutions. The financial structure shows a strong gross margin, which was 67.5% in Q2 2025, driven by a shift in sales mix to higher margin products, and held at a stable 66% in Q3 2025. The strategic focus is clearly on scaling through B2B and government channels, including the VA, which drove revenue growth in five of the last six quarters, with Q3 2025 revenue up 8% year-over-year. This channel focus suggests a strategy to deliver value through volume and partnerships, which typically implies better unit economics for institutional buyers.

The core value propositions are bundled into their offerings, which include:

• AI-driven pattern analysis for pre-fall risk prediction.
• Integrated Medication Reminders eliminating the need for separate apps.
• Mobile, cellular-based PERS with GPS for on-the-go safety.
• Support for multiple caregivers via the Care Village app for easier coordination.
• A financially stable platform with $11.7 million in cash and no long-term debt as of September 30, 2025.

Finance: draft 13-week cash view by Friday.

LogicMark, Inc. (LGMK) - Canvas Business Model: Customer Relationships

You're looking at how LogicMark, Inc. engages with its diverse customer base in late 2025. It's not a one-size-fits-all approach; they manage relationships across institutional partners, direct consumers, and government bodies simultaneously. Honestly, the strategy seems focused on leveraging new technology to deepen engagement across all these segments.

Dedicated B2B sales and partner support for resellers.

LogicMark, Inc. is actively working to revitalize its reseller program, recognizing the momentum in business-to-business (B2B) channels. This relationship type is supported by direct investment in personnel; for instance, the company expanded its sales organization with key leadership hires to accelerate B2B growth, including a Senior Vice President of Sales and a Vice President of Business Development hired in the third quarter of 2025. This signals a commitment to structured, dedicated support for these partners, moving beyond simple transactions. The third quarter of 2025 results specifically noted stronger reseller momentum supporting revenue increases. This channel, along with dealers and distributors, is a core part of their go-to-market strategy.

Direct-to-consumer (D2C) online sales and customer service.

The D2C channel remains active, though the company is strategically shifting focus toward B2B and institutional sales. The financial performance in 2025 reflects the success of products sold across all channels, including D2C. For the third quarter ended September 30, 2025, LogicMark, Inc. reported revenues of $2.9 million, an 8% increase year-over-year. This follows a second quarter ended June 30, 2025, where revenues hit $2.9 million, marking a 22% increase year-over-year. The gross margin for Q3 2025 was 66%, while Q2 2025 saw a slightly higher margin of 67.5%. These numbers show the combined output from D2C and B2B efforts, with the company aiming to reduce blended customer acquisition costs by increasing focus on online distribution.

Here's a quick look at the recent financial output tied to these sales efforts:

Metric	Q2 2025 (Ended June 30)	Q3 2025 (Ended Sept 30)
Revenue	$2.9 million	$2.9 million
Year-over-Year Revenue Growth	22%	8%
Gross Margin	67.5%	66%

Long-term contractual relationships with government entities.

The relationship with government entities is cemented by a contract with the U.S. General Services Administration (GSA), which enables LogicMark, Inc. to distribute its Personal Emergency Response Systems (PERS) products to federal, state, and local governments. Sales to the United States Veterans Health Administration (VA) are specifically noted as remaining strong, even amid broader political headwinds. These contractual relationships represent a key pillar for long-term, stable revenue, and the company is focused on scaling these institutional and government channels. The company ended Q3 2025 with $11.7 million in cash and investments and no long-term debt, providing the financial runway to support these often longer-cycle government sales efforts.

Caregiver app integration for real-time remote monitoring.

The relationship with the end-user's caregiver is increasingly managed through LogicMark, Inc.'s proprietary technology platform, the Care Village. This moves the relationship from purely reactive (responding to an alert) to proactive and preventative. The Freedom Alert Max device now integrates features that feed directly into the Care Village app, which is available for iPhone and Android. These features include:

• Activity Metrics: Continuous tracking of users' daily steps and active time.
• Real-time Updates: Caregivers receive immediate insights into user activity levels.
• Historical Data: Provides a comprehensive seven-day activity history for pattern analysis.
• Medication Reminders: Allows caregivers to schedule doses directly to the user's device, streamlining adherence.

This data-driven approach, powered by predictive AI analytics, establishes a digital twin model of the user's real-world patterns, allowing the system to flag potential concerning health patterns or fall risks before an emergency occurs. That's a defintely deeper level of relationship than just a simple call button.

Finance: finalize the Q3 2025 cash flow statement reconciliation by end of day Tuesday.

LogicMark, Inc. (LGMK) - Canvas Business Model: Channels

LogicMark, Inc. delivers secure, reliable connected care solutions through several distinct avenues. The Company's PERS technologies are sold through the United States Veterans Health Administration, dealers, distributors, and direct-to-consumer channels.

Business-to-Business (B2B) resellers and dealers.

The company is deliberately shifting more business toward B2B channels. LogicMark expanded the sales organization with key leadership hires to accelerate B2B growth and revitalize the reseller program as of June 30, 2025. This ongoing shift toward business-to-business channels supported Q3 2025 performance.

U.S. Department of Veterans Affairs (VA) procurement channel.

Sales to VA partners continue to be strong. Management noted that sales to the VA remains strong despite headwinds coming from Washington as of the Q3 2025 earnings call. The Company reaffirms its commitment to serving veterans through its VA channels.

U.S. General Services Administration (GSA) contract for government sales.

LogicMark has been awarded a contract by the U.S. General Services Administration that enables the Company to distribute its products to federal, state, and local governments. The company is deliberately focusing efforts on government contracts. Investment in sales infrastructure is intended to support scaling institutional and government channels where strong demand signals exist.

Direct-to-Consumer (D2C) via e-commerce and online distribution.

The D2C channel is one of the established routes for selling the Company's PERS technologies.

The following table details recent financial performance metrics relevant to channel execution through the second and third quarters of fiscal year 2025:

Metric	Q2 Ended June 30, 2025	Q3 Ended September 30, 2025
Revenue	$2.9 million	$2.9 million
Year-over-Year Revenue Change	Up 22%	Up 8%
Gross Margin	67.5%	66%

The Company's liquidity position supports investment in these go-to-market capabilities.

• Cash and investments totaled $13.0 million as of June 30, 2025.
• Cash and investments totaled $11.7 million as of September 30, 2025.
• There was no long-term debt as of both June 30, 2025, and September 30, 2025.

The Q2 2025 revenue was fueled by higher sales of the Freedom Alert Mini units and the upgraded Guardian Alert 911 Plus. The Q3 2025 revenue increase was attributed to continued strong sales of the Freedom Alert Mini units and the recently upgraded Guardian Alert 911 Plus, alongside the shift to VA/B2B channels. LogicMark expects its full-year 2025 revenue to be around $10.64 million based on consensus estimates.

LogicMark, Inc. (LGMK) - Canvas Business Model: Customer Segments

You're looking at how LogicMark, Inc. segments its market as of late 2025. The focus is clearly on safety and care, moving beyond just reactive alerts to more proactive, data-driven solutions. This is reflected in how they target distinct user groups.

Older adults and seniors seeking to age in place.

This remains the core demographic for LogicMark, Inc.'s Personal Emergency Response Systems (PERS). The market size here is substantial; in the U.S., there are more than 50 million people 65 years old or older, and honestly, more than 25% of U.S. seniors live alone. They are driving demand for devices like the Freedom Alert Mini and the upgraded Guardian Alert 911 Plus, which now includes advanced features like fall detection.

Caregivers and family members needing remote monitoring tools.

This segment is served directly through the technology that gives them peace of mind. The recent introduction of features like Medication Reminders and Activity Metrics on the Freedom Alert Max device directly targets this need, allowing caregivers to track health issues and use AI-enabled proactive technology. This group values the data insights that help them ensure safety without constant physical presence.

U.S. government agencies, especially the VA.

Sales to the U.S. Department of Veterans Affairs (VA) partners are a key driver, with management noting these sales remain strong despite external pressures. LogicMark, Inc. leverages its contract with the U.S. General Services Administration (GSA) to facilitate distribution to federal, state, and local government entities, serving veterans and first responders specifically. This channel is a deliberate focus area for strengthening B2B relationships.

Institutional buyers (e.g., healthcare facilities) via B2B.

LogicMark, Inc. is strategically shifting more business toward B2B channels, which includes a nationwide dealer and reseller network alongside government contracts. This institutional approach aims to scale distribution efficiently. The company expanded its sales organization with key leadership hires in 2025 to accelerate this B2B growth and revitalize the reseller program.

Broader personal safety market via the Aster subscription app.

The company is actively transforming from a hardware-centric model to a broader personal safety technology company. The introduction of Aster in 2024, a software application, specifically broadens the target market beyond the traditional senior demographic and their caregivers. This move supports the development of the Care Village software suite, which is expected to create new, higher-margin added revenue streams through subscription services.

Here's a quick look at the overall financial health supporting these segments as of the end of Q3 2025:

Metric	Amount / Rate (Q3 2025)
Revenue (Quarterly)	$2.9 million
Revenue Growth (YOY)	8%
Gross Margin	66%
Total Liquidity (Cash & Investments)	$11.7 million
Long-term Debt	None

What this estimate hides is the exact revenue contribution from the Aster subscription service, as the primary revenue drivers cited were hardware sales of the Freedom Alert Mini and Guardian Alert 911 Plus.

The customer segments are being served through a mix of channels, which you can see broken down by the company's go-to-market approach:

• Direct sales to the U.S. Department of Veterans Affairs (VA).
• Nationwide dealer and reseller network.
• Health care-oriented partners and B2B channels.
• Direct-to-consumer (D2C) channels.

Finance: draft 13-week cash view by Friday.

LogicMark, Inc. (LGMK) - Canvas Business Model: Cost Structure

You're looking at the cost side of LogicMark, Inc. (LGMK) as of late 2025, which really boils down to managing the cost of goods sold (COGS) against revenue while funding the pivot to a platform business.

The cost structure shows a high component tied to the physical devices, even as the company pushes for higher-margin recurring revenue. For the third quarter of 2025, the gross margin held strong at 66%. This margin resilience is key, especially considering the shift in sales mix and manufacturing diversification efforts, like moving production from China to Taiwan.

Total operating expenses for Q3 2025 were reported at $3.7 million. This figure is up from $3.4 million in the third quarter of 2024, reflecting deliberate spending increases to support the growth strategy.

Here's a quick breakdown of the key financial metrics influencing the cost base for Q3 2025:

Metric	Amount (Q3 2025)	Comparison Point
Gross Margin	66%	Stable year-over-year
Total Operating Expenses	$3.7 million	Up from $3.4 million in Q3 2024
Operating Loss	$(1.736364) million	Sequential improvement from Q2 2025 loss
Cash and Investments	$11.7 million	End of Q3 2025 liquidity

The increase in operating expenses is directly tied to investments in the future platform. Management specifically called out spending to support this transition. You see this investment across several key areas:

• Investment in commercial leadership to support sustainable growth.
• Hiring a senior vice president of sales in June 2025.
• Hiring a vice president of business development in September 2025.
• Funding software innovation for the AI-enabled care and analytics platform.

The investment in R&D, software, and product innovation is not just about new hardware; it's about layering subscription monitoring, predictive analytics, and actionable insights onto the existing hardware base. Features like Medication Reminders and Proactive Activity Metrics on the Freedom Alert Max unit are direct results of this cost allocation.

Sales and marketing costs are embedded within the operating expenses, driven by the strategic shift in go-to-market. The focus is clearly on B2B expansion, particularly through VA partners and government channels, while simultaneously refining the direct-to-consumer (D2C) approach. This dual focus requires investment in the right commercial talent, as noted by the recent executive hires.

Finally, protecting the core technology is a necessary cost. LogicMark, Inc. continues to build its intellectual property portfolio to support its leadership in safety technology. As of the Q3 2025 reporting, the company has:

• 44 patent filings.
• 24 patents issued.

These filings cover critical areas like device architecture, fall detection algorithms, and communications frameworks, all of which represent ongoing legal and administrative costs necessary to maintain the proprietary nature of their technology.

Finance: draft 13-week cash view by Friday.

LogicMark, Inc. (LGMK) - Canvas Business Model: Revenue Streams

You're looking at the revenue side of LogicMark, Inc. (LGMK)'s business model as of late 2025. The company is clearly working to transition from its legacy hardware sales into a more stable, recurring revenue base, but the hardware sales are still the engine driving the top line right now. Honestly, seeing revenue growth in five of the last six quarters is a positive sign of traction for their new strategy.

The core of LogicMark, Inc. (LGMK)'s current revenue generation comes from two main buckets: the upfront sales of their personal emergency response systems (PERS) hardware and the ongoing fees from their associated services. The hardware sales are definitely lumpy, but they provide the necessary initial customer acquisition. The shift to a software-as-a-service (SaaS) model, centered on their Connected Care Platform, is where the long-term value is supposed to be built, so keep an eye on the attach rate for those subscription services.

Here are the key components making up the revenue streams:

• Sales of PERS hardware, including strong performance from the Freedom Alert Mini and the recently upgraded Guardian Alert 911 Plus.
• Recurring revenue from subscription services, which the company is building around platforms like Care Village and the Aster app.
• Revenue derived from government contracts, specifically through the VA (Veterans Health Administration) and the company's distribution agreement via the U.S. General Services Administration (GSA).

The latest reported financials give us a clear picture of the scale we are dealing with. For the third quarter ended September 30, 2025, the results showed continued, albeit modest, growth. The company is definitely focusing on durability in its sales channels.

Metric	Value / Driver
Q3 2025 Revenue	$2.9 million
Q3 2025 YoY Revenue Change	Up 8%
Nine-Month 2025 Revenue	$8.36 million
Key Hardware Sales Drivers	Freedom Alert Mini, Guardian Alert 911 Plus, Freedom Alert Max
Gross Margin (Q3 2025 & YTD)	66%
Primary Sales Channels	VA partners, B2B resellers, Government (GSA)

You can see the hardware drivers are explicitly mentioned as fueling the Q3 growth, which is a good sign for unit economics, given the stable gross margin of 66% for both the quarter and the nine-month period ending September 30, 2025. The nine-month revenue reached $8.36 million, showing consistent performance across the first three quarters. The focus on the VA and B2B channels is a strategic move to secure more predictable revenue streams, which is smart given the volatility of direct-to-consumer hardware sales. If onboarding takes 14+ days, churn risk rises, so channel efficiency matters a lot here.

The company is also integrating new features like Medication Reminders and Activity Metrics into devices like the Freedom Alert Max. These are designed to power their AI strategy, which is intended to create stickier, higher-value recurring service revenue streams. They are investing in sales leadership to support this pivot, which explains why operating expenses rose to $3.7 million in Q3 2025 from $3.4 million the prior year. That's the cost of trying to scale the recurring part of the business, so you have to accept that near-term losses will be part of the investment thesis for now. Finance: draft 13-week cash view by Friday.