Lowe's Companies, Inc. (LOW): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el plan estratégico de Lowe's Companies, Inc., un titán de mejoras para el hogar que ha revolucionado el comercio minorista a través de su innovador lienzo de modelo de negocio. Con una red robusta de 2,000+ Tiendas y un poderoso enfoque omnicanal, Lowe's ha creado magistralmente un modelo de negocio que conecta a la perfección contratistas profesionales, entusiastas del bricolaje y propietarios de viviendas con soluciones de mejoras para el hogar de primer nivel. Desde precios competitivos hasta experiencias personalizadas de los clientes, esta exploración revelará cómo Lowe's transforma el panorama minorista tradicional y mantiene su ventaja competitiva en el mercado dinámico de mejoras para el hogar.

Lowe's Companies, Inc. (Low) - Modelo de negocio: asociaciones clave

Asociaciones de proveedores con grandes marcas de mejoras y construcción para el hogar

Lowe's mantiene asociaciones estratégicas con proveedores clave en el sector de mejoras para el hogar:

Proveedor	Detalles de la asociación	Valor de suministro anual
Whirlpool Corporation	Distribución de electrodomésticos exclusivo	$ 2.4 mil millones
Electrónica Samsung	Asociación de electrodomésticos y productos electrónicos	$ 1.8 mil millones
Sherwin-Williams	Suministros de pintura y recubrimiento	$ 750 millones

Alianzas estratégicas con fabricantes

Las asociaciones de fabricación clave incluyen:

• Stanley Black & Decker: Acuerdo de suministro de herramientas
• Dewalt: colaboración de línea de herramientas profesionales
• Craftsman: asociación exclusiva de la marca de herramientas

Fabricante	Alcance de la asociación	Ingresos anuales de asociación
Stanley Black & Pícaro	Herramientas y equipos eléctricos	$ 1.5 mil millones
Dewalt	Línea de herramientas profesionales	$ 900 millones

Relaciones de proveedores con fabricantes de electrodomésticos y decoración del hogar

La red integral de proveedores incluye:

• Electrodomésticos GE
• LG Electrónica
• Kitchenid
• Maytag

Proveedor	Categorías de productos	Valor de adquisición anual
Electrodomésticos GE	Electrodomésticos de cocina y lavandería	$ 1.2 mil millones
LG Electrónica	Tecnologías de hogar inteligentes	$ 1.1 mil millones

Asociaciones colaborativas con contratistas locales y servicios de instalación

Lowe's mantiene una extensa red de profesionales de instalación:

• Red de contratistas independientes
• Proveedores de servicios de instalación local
• Profesionales de instalación certificados

Tipo de asociación	Número de contratistas	Ingresos de instalación anuales
Contratistas independientes	5,600	$ 480 millones
Profesionales de instalación certificados	3,200	$ 320 millones

Lowe's Companies, Inc. (Low) - Modelo de negocio: actividades clave

Venta de productos de mejoras para el hogar minorista

Lowe's opera 2.197 tiendas de mejoras para el hogar en América del Norte al 31 de enero de 2023. Las ventas minoristas anuales alcanzaron $ 97.06 mil millones en el año fiscal 2022.

Categoría de productos	Porcentaje de ventas
Accesorios	22%
Madera/materiales de construcción	19%
Decoración/cocinas/baños	18%
Vida al aire libre	15%
Hardware	12%

Gestión de la plataforma de comercio electrónico

Las ventas digitales representaron el 35% de las ventas totales en el año fiscal 2022, por un total de aproximadamente $ 33.97 mil millones.

• La plataforma en línea sirve a consumidores de bricolaje y contratistas profesionales
• Ofrece seguimiento de inventario en tiempo real
• Proporciona opciones de entrega y recogida

Abastecimiento de productos y gestión de inventario

Lowe's mantiene aproximadamente $ 21.4 mil millones en inventario a partir de enero de 2023.

Región de abastecimiento	Porcentaje de inventario
Estados Unidos	65%
Porcelana	15%
Otros mercados internacionales	20%

Servicio al cliente y soporte

Emplea a más de 301,000 asociados dedicados al servicio al cliente a partir de enero de 2023.

• Soporte en línea 24/7
• Servicios de consulta en la tienda
• Servicios de instalación profesional

Operaciones de almacenamiento y expansión

Los gastos de capital para el año fiscal 2022 fueron de aproximadamente $ 2.5 mil millones, centrados en renovaciones de tiendas e infraestructura digital.

Tipo de tienda	Número de ubicaciones
Tiendas tradicionales	2,197
Tiendas de formato pequeño	38
Tiendas especializadas	15

Lowe's Companies, Inc. (Low) - Modelo de negocio: recursos clave

Red minorista extensa

A partir del cuarto trimestre de 2023, Lowe's opera 2.178 tiendas de mejoras para el hogar en América del Norte, con 1,721 tiendas en los Estados Unidos y 457 tiendas en Canadá.

Tipo de tienda	Número de tiendas	Alcance geográfico
Total de las tiendas	2,178	América del norte
Tiendas de EE. UU.	1,721	Estados Unidos
Tiendas canadienses	457	Canadá

Infraestructura digital y omnicanal

Las ventas digitales de Lowe alcanzaron los $ 16.1 mil millones en el año fiscal 2023, lo que representa el 35% de las ventas totales.

• Plataforma de comercio electrónico con experiencias integradas de compras en línea y en la tienda
• Aplicación móvil con funciones avanzadas
• Crecimiento de ventas digitales del 4% en el año fiscal 2023

Reconocimiento de marca y activos intelectuales

Capitalización de mercado de $ 106.7 mil millones a partir de enero de 2024, lo que indica un fuerte valor de marca.

Fuerza laboral y recursos humanos

Fuerza laboral total de aproximadamente 301,000 empleados a partir del año fiscal 2023.

Categoría de empleado	Número de empleados
Total de empleados	301,000
Empleados de tiempo completo	244,000
Empleados a tiempo parcial	57,000

Capacidades de cadena de suministro y logística

Valor de inventario anual de $ 18.4 mil millones en el año fiscal 2023.

• 20 centros de distribución regionales
• Sistemas de gestión de inventario avanzado
• Asociaciones estratégicas de proveedores

Recursos financieros

Activos totales de $ 54.7 mil millones a febrero de 2024.

Métrica financiera	Valor
Activos totales	$ 54.7 mil millones
Ingresos anuales	$ 97.1 mil millones
Lngresos netos	$ 5.9 mil millones

Lowe's Companies, Inc. (Low) - Modelo de negocio: propuestas de valor

Amplia gama de productos para mejoras y construcción del hogar

Lowe's ofrece aproximadamente 40,000 productos diferentes en múltiples categorías, que incluyen:

• Aplicaciones: más de 3,500 modelos
• Materiales de construcción: más de 10,000 artículos
• Hardware: más de 15,000 variaciones de productos
• Vida al aire libre: más de 5,000 opciones de productos

Categoría de productos	SKU total	Rango de precios promedio
Electrodomésticos de cocina	1,200	$299 - $5,999
Herramientas eléctricas	2,500	$49 - $1,299
Maderas	3,000	$5 - $499

Precios competitivos y ofertas de valor

La estrategia de precios de Lowe incluye:

• Garantía de partido de precio
• 10% de descuento adicional en precios emparejados
• Descuentos de compra a granel

Soluciones para clientes profesionales y de bricolaje

Lowe's atiende a dos segmentos principales de clientes:

Segmento de clientes	Contribución anual de ingresos	Propuesta de valor única
Contratistas profesionales	$ 35.4 mil millones	Precios de volumen centrados en Pro
Propietarios de viviendas de bricolaje	$ 48.6 mil millones	Servicios de consulta de proyectos

Selección de productos de alta calidad

Marcas y métricas de calidad:

• Marcas exclusivas: Kobalt, Allen+Roth, Harbour Breeze
• Asociaciones nacionales de marca: Dewalt, Samsung, GE Aplicances
• Cobertura de garantía del producto: hasta 5 años en artículos seleccionados

Experiencias de compra convenientes

Infraestructura minorista omnicanal:

Canal	Ubicaciones/plataformas totales	Ventas en línea anuales
Tiendas físicas	2,197 ubicaciones	N / A
Plataforma en línea	Lowes.com	$ 9.2 mil millones (2023)
Aplicación móvil	Calificación de 4.7 estrellas	$ 3.6 mil millones de ventas móviles

Lowe's Companies, Inc. (Low) - Modelo de negocio: relaciones con los clientes

Servicio al cliente personalizado

Lowe's emplea 244,500 asociados a tiempo completo (a partir de enero de 2023) capacitados para proporcionar atención al cliente personalizada en 2,197 tiendas de mejoras y ferretería.

Canal de servicio al cliente	Tiempo de respuesta promedio	Calificación de satisfacción del cliente
Asistencia en la tienda	7-10 minutos	4.2/5
Soporte telefónico	3-5 minutos	4.0/5
Chat en línea	2-4 minutos	3.9/5

Programa de lealtad (Mylowe's)

El programa de lealtad de Mylowe presenta 50 millones de miembros activos a partir de 2023.

• 5% de reembolso en compras
• Opciones de financiación especiales
• Recomendaciones de proyecto personalizadas
• Recibos digitales y seguimiento

Soporte en línea y en la tienda

Las plataformas digitales de Lowe generaron $ 25.8 mil millones en ventas en 2022, lo que representa el 37% de los ingresos totales.

Canal de soporte	Interacciones anuales	Tasa de compromiso digital
Soporte del sitio web	150 millones	62%
Aplicación móvil	85 millones	38%

Servicios de instalación y consulta

Lowe's ofrece servicios de instalación profesional en 1,700 ubicaciones de tiendas.

• Instalación de electrodomésticos
• Instalación de pisos
• Consulta de remodelación de la cocina y el baño
• Planificación de proyectos personalizados

Compromiso digital

La aplicación móvil de Lowe se descargó 40 millones de veces con 22 millones de usuarios activos mensuales.

Plataforma digital	Usuarios activos mensuales	Duración de la sesión promedio
Aplicación móvil	22 millones	12.5 minutos
Sitio web	35 millones	8.7 minutos

Lowe's Companies, Inc. (Low) - Modelo de negocio: canales

Tiendas minoristas físicas

A partir de 2023, Lowe's opera 2,197 tiendas de mejoras y electrodomésticos en América del Norte. Desglose de la tienda:

Ubicación	Número de tiendas
Estados Unidos	1,973
Canadá	224

Sitio web de comercio electrónico

Canal de ventas digital de Lowe generado $ 18.4 mil millones en ingresos en línea en el año fiscal 2022, representando 14.5% de las ventas totales de la compañía.

Aplicación móvil

Características de la aplicación móvil de Lowe:

• Más de 25 millones de usuarios activos
• Disponible en plataformas iOS y Android
• Ofrece cheques de inventario en tiempo real
• Proporciona herramientas de planificación de proyectos digitales

Soporte de ventas telefónicas

Lowe's mantiene Centros de atención al cliente 24/7 con aproximadamente 3.500 representantes de servicio al cliente dedicados.

Centros de ventas de contratistas profesionales

El segmento de clientes de Lowe's Pro incluye:

Categoría	Estadística
Total de clientes profesionales	1.8 millones
Ingresos anuales de segmento profesional	$ 25.3 mil millones

Lowe's Companies, Inc. (Low) - Modelo de negocio: segmentos de clientes

Propietarios

A partir de 2023, Lowe's atiende a aproximadamente 53.5 millones de propietarios en los Estados Unidos. El gasto promedio del hogar en mejoras en el hogar fue de $ 8,305 por año.

Característica de segmento	Datos estadísticos
Mercado total direccionable	53.5 millones de propietarios
Gasto anual promedio	$ 8,305 por hogar
Penetración de mejoras del hogar	78% de los propietarios

Contratistas profesionales

El segmento de clientes Pro de Lowe's Pro representa el 20% de los ingresos totales de la compañía, con aproximadamente 1,2 millones de contratistas profesionales atendidos.

• Ingresos anuales del segmento profesional: $ 14.3 mil millones
• Gasto anual promedio por contratista: $ 11,917
• Servicios de atención al cliente de Pro Dediced Pro

Entusiastas de bricolaje

El segmento de mercado de bricolaje genera aproximadamente $ 33.8 mil millones en ingresos anuales para Lowe's.

Métricas de segmento de bricolaje	Valor
Tamaño total del mercado de bricolaje	$ 33.8 mil millones
Gasto promedio de bricolaje	$ 3,400 por entusiasta
Porcentaje de compra de bricolaje en línea	37% de las ventas totales de bricolaje

Especialistas en renovación en el hogar

Los especialistas en renovación contribuyen con $ 12.6 mil millones a los ingresos anuales de Lowe, que representan el 15% de las ventas totales.

• Valor promedio del proyecto: $ 22,000
• Mercado de renovación total: $ 81 mil millones
• La cuota de mercado de Lowe's en renovación: 15.5%

Clientes comerciales e industriales

El segmento comercial genera $ 9.7 mil millones en ingresos anuales para Lowe's.

Métricas de segmento comercial	Valor
Ingresos comerciales anuales	$ 9.7 mil millones
Número de clientes comerciales	425,000
Valor de cuenta comercial promedio	$22,800

Lowe's Companies, Inc. (Low) - Modelo de negocio: Estructura de costos

Gastos de adquisición de inventario

En el año fiscal 2023, el costo total de mercancías de Lowe fue de $ 54.8 mil millones. La compañía mantiene un inventario diverso en múltiples categorías de productos:

Categoría de productos	Costo de adquisición
Mejoramiento del hogar	$ 24.3 mil millones
Accesorios	$ 12.5 mil millones
Materiales de construcción	$ 10.7 mil millones
Vida estacional/al aire libre	$ 7.3 mil millones

Almacenar costos operativos

Los gastos operativos de Lowe para el año fiscal 2023 totalizaron aproximadamente $ 13.2 mil millones, lo que incluye:

• Gastos de alquiler y ocupación: $ 2.1 mil millones
• Utilidades: $ 685 millones
• Mantenimiento y reparaciones: $ 1.4 mil millones
• Seguridad y prevención de pérdidas de la tienda: $ 340 millones

Salarios y capacitación de los empleados

Gastos totales relacionados con los empleados para el año fiscal 2023:

Categoría de gastos	Cantidad
Nómina total	$ 11.6 mil millones
Beneficios para empleados	$ 2.3 mil millones
Capacitación y desarrollo	$ 187 millones

Marketing y publicidad

Gastos de marketing de Lowe para el año fiscal 2023:

• Presupuesto total de marketing: $ 1.2 mil millones
• Publicidad digital: $ 420 millones
• Publicidad de medios tradicional: $ 580 millones
• Campañas promocionales: $ 200 millones

Inversiones de tecnología e infraestructura

Inversiones de tecnología e infraestructura digital en el año fiscal 2023:

Categoría de inversión	Cantidad
Plataforma de comercio electrónico	$ 350 millones
Transformación digital	$ 475 millones
Ciberseguridad	$ 120 millones
Tecnología de la cadena de suministro	$ 280 millones

Lowe's Companies, Inc. (Low) - Modelo de negocios: flujos de ingresos

Venta de productos minoristas

Ingresos totales para Lowe's en el año fiscal 2023: $ 97.1 mil millones

Categoría de productos	Ganancia
Productos de mejoras para el hogar	$ 54.3 mil millones
Accesorios	$ 22.6 mil millones
Herramientas y hardware	$ 15.4 mil millones
Materiales de construcción	$ 12.8 mil millones

Tarifas de servicio de instalación

Ingresos del servicio total de instalación en 2023: $ 3.2 mil millones

• Servicios de instalación de la cocina: $ 1.1 mil millones
• Servicios de instalación de pisos: $ 850 millones
• Instalación de la ventana y puerta: $ 750 millones
• Otras instalaciones de mejoras para el hogar: $ 500 millones

Ventas de contratistas profesionales

Ingresos de segmento de clientes profesionales: $ 25.5 mil millones en 2023

Tipo de contratista	Volumen de ventas
Contratistas de construcción	$ 12.3 mil millones
Contratistas de comercio especializado	$ 8.7 mil millones
Profesionales de mantenimiento	$ 4.5 mil millones

Ofertas de garantía extendida

Ingresos de la garantía extendida: $ 475 millones en 2023

• Garantías de electrodomésticos: $ 275 millones
• Garantías de herramientas: $ 125 millones
• Garantías electrónicas: $ 75 millones

Ventas de mercancías en línea y en la tienda

Ventas omnicanal totales: $ 36.4 mil millones en 2023

Canal de ventas	Ganancia
Ventas en la tienda	$ 28.6 mil millones
Ventas en línea	$ 7.8 mil millones

Lowe's Companies, Inc. (LOW) - Canvas Business Model: Value Propositions

One-stop solution for Pro customers, including bulk materials and credit

Lowe's Companies, Inc. is aggressively positioning itself as the primary supplier for professional customers, aiming for a balanced portfolio that mitigates DIY cyclicality. The Pro segment is noted for carrying higher gross margins, reported at 33.42% in 2025. The company has made significant strategic acquisitions to bolster this segment, including the purchase of Foundation Building Materials (FBM) for $8.8 billion in the third quarter of 2025, and Artisan Design Group (ADG) for $1.32 billion. The FBM acquisition alone adds 370 locations and 40,000 Pro customers to Lowe's ecosystem. The stated goal of the Total Home Strategy was to increase Pro customer penetration from 19% in 2019 to 30% by 2025, a milestone the company indicated it had reached in its latest reported quarter. The Pro segment showed mid-single-digit growth in the second quarter of fiscal 2025 and experienced continued growth in the third quarter of 2025.

The value proposition for Pros is supported by specialized tools and credit offerings, which are central to deepening these relationships.

• The FBM integration is intended to leverage its job-site delivery network and AI-powered estimating tools.
• The MyLowe's Pro Rewards program is designed for small-to-medium Pros, allowing them to earn points from the first dollar spent.

Convenient omnichannel shopping experience for DIYers and Pros

Lowe's Companies, Inc. is focused on creating a seamless experience across its physical stores and digital channels. The DIY loyalty program, MyLowe's Rewards, shows a strong impact on spending, with members outspending non-members by 50%. The company's online sales growth has been a key driver in recent quarters, achieving 11.4% year-over-year growth in the third quarter of 2025. Digital Commerce 360 projects Lowe's online sales to reach $12.17 billion in 2025. The company is also focused on improving in-store fulfillment, such as streamlining the buy online, pick up in store (BOPIS) process.

Here's a look at the recent performance metrics supporting the omnichannel and Pro focus:

Metric Category	Specific Metric	Latest Reported Figure (2025)
Pro Segment Momentum	Pro Segment Sales Growth (Q2 FY2025)	Mid-single digits
Pro Segment Momentum	Pro Customer Penetration Target	30%
Omnichannel Acceleration	Online Sales Growth (Q3 FY2025 YoY)	11.4%
Omnichannel Acceleration	Projected Full Year 2025 Online Sales	$12.17 billion
Pro Segment Support	FBM Acquisition Investment	$8.8 billion

Installation and Home Services for complex projects

The expansion of Home Services is a specific initiative within the Total Home Strategy. This offering is showing strong traction, evidenced by double-digit growth reported in the home services category during the third quarter of 2025.

Wide product assortment via the new U.S. home improvement product marketplace

Lowe's Companies, Inc. launched the first product marketplace in the U.S. Home Improvement industry in early 2025. This marketplace allows the company to offer a wider selection of products across all price points without taking on the inventory risk or managing pricing for those third-party items. This is intended to solidify Lowe's position as a one-stop shop for customers' total home improvement needs.

Everyday 5% savings for Pro credit card users

A core component of the loyalty ecosystem is the MyLowe's Pro Rewards Credit Card benefit. Customers using this card receive an everyday 5% savings on eligible purchases. Furthermore, using the MyLowe's Pro Rewards Credit Card results in an automatic upgrade to Platinum Pro status within the loyalty program.

Lowe's Companies, Inc. (LOW) - Canvas Business Model: Customer Relationships

The relationship strategy for Lowe's Companies, Inc. (LOW) centers on creating a unified, rewarding ecosystem for both professional contractors and do-it-yourself (DIY) customers, with a significant focus on accelerating Pro penetration.

Relaunched MyLowe's Pro Rewards program in early 2025

Lowe's Companies, Inc. relaunched its Pro loyalty program as MyLowe's Pro Rewards in early 2025, replacing the previous MVPs Pro Rewards & Partnership Program. This free program is designed to reward Pros from the first dollar spent, unlike some industry programs without special volume thresholds. The Pro segment saw high single-digit growth during the fourth quarter, building on mid-single-digit gains in 2024. Pro sales grew from 19% of sales in 2019 to approximately 30% in 2024. The DIY loyalty program has 30 million members, and these members outspend non-members by 50%.

The value proposition of the MyLowe's Pro Rewards program includes tiered status levels: Gold Pro, Platinum Pro, and Titanium Pro.

Benefit Category	Detail	Associated Financial/Statistical Data
Credit Card Holder Perk	Save 5% every day on eligible purchases	5% daily savings
Credit Card Holder Perk	Free upgrade to Platinum Pro status	Automatic upgrade to Platinum Pro status
Points Redemption	Earn points redeemable for MyLowe's Money	Earn points per $1 spent
Paint Discount	Instant discount after annual qualifying spend	Instant 20% member paint discount after paint annual qualifying spend reaches $3,000
Volume Discount	Discount on eligible quotes	Access to a Member Volume Discount on eligible quotes $1,500 or more

Dedicated Pro-desks and Pro-Loader services in-store

Lowe's Companies, Inc. is enhancing in-store service levels to support its Pro customer base. As of August 1, 2025, Lowe's operated 1,753 stores across the United States. The company has added dedicated service levels within its stores as part of its transformed offering for the small-to-mid-sized Pro.

• Dedicated service levels in stores.
• Pro customers who use the Pro Desk are often the high-dollar accounts.
• Pro Power Hours are designated times where specialists focus on making contact in the aisles.

AI-powered virtual advisor and personalized digital recommendations

Lowe's Companies, Inc. deployed generative AI tools across customer-facing workflows. The AI-powered virtual assistants, Mylow and Mylow Companion, built on OpenAI technology, are key relationship drivers. Mylow launched on March 5, 2025.

• Online users engaging with the Mylow virtual assistant convert at more than double the rate of non-users.
• The AI assistants handle nearly 1 million questions per month.
• The associate-facing app, Mylow Companion, was rolled out to all 1,700-plus Lowe's stores in May 2025.
• When associates use the in-store version, customer satisfaction scores increase by 200 basis points.

Trade credit and financing solutions for professional contractors

Lowe's Companies, Inc. plans to leverage trade credit solutions, including those from the acquisition of Foundation Building Materials (FBM), to deepen relationships with professional customers. For the fiscal quarter ending in September of 2025, Lowe's Companies, Inc. reported $10.24B in Trade Creditors. The company is focused on providing Pro Business Solutions like Purchase Authorization within the MyLowe's Pro Rewards program.

Lowe's Companies, Inc. (LOW) - Canvas Business Model: Channels

You're looking at how Lowe's Companies, Inc. gets its products and services into the hands of its diverse customer base as of late 2025. It's a true omnichannel play now, blending massive physical scale with digital sophistication, especially for the Pro customer.

Physical Retail Footprint

The foundation remains the physical retail stores. As of the end of the third quarter of fiscal 2025, ending October 31, 2025, Lowe's operated 1,756 home improvement stores in the United States. This physical network represents approximately 195.8 million square feet of retail selling space. This is the primary touchpoint for millions of weekly transactions; for context, Lowe's was serving approximately 16 million customer transactions a week as of January 31, 2025.

E-commerce Platform (Lowes.com and Mobile App)

The digital channel is accelerating, a key initiative under the 2025 Total Home Strategy. Online sales showed strong momentum in the third quarter of fiscal 2025, growing 11.4% year-over-year. Digital Commerce 360 projects Lowe's total online sales for the full year 2025 will reach $12.17 billion. To be fair, the annual projection is a bit softer than the Q3 growth suggests, with an expectation for the full year 2025 revenue to decline by 0-5% from the 2024 total of $8.2B. Still, the digital experience is getting smarter.

The platform uses technology to guide customers. For example, the Mylow chatbot is integrated into the mobile app to handle troubleshooting, and generative AI personalizes product recommendations on lowes.com.

Here are some specifics from October 2025 transaction data for lowes.com:

Metric	Data Point	Context
Monthly Revenue (Oct 2025)	$611,467,470	Online sales revenue for the month
Monthly Sessions (Oct 2025)	107,912,051	Total site visits for the month
Conversion Rate (Oct 2025)	2.00-2.50%	Slightly above the high benchmark of 2.44%
Average Order Value (AOV) (Oct 2025)	$250-275	Average spend per online order
Revenue Share by Device (Oct 2025)	57% Desktop / 43% Mobile Web	Sales finalized on each device type (excluding app)

Job-site and Bulk Delivery Network (Enhanced by FBM)

Serving the Pro customer is a major focus, with Pro penetration reaching 30% of total sales by 2025. This requires robust fulfillment. The acquisition of Foundation Building Materials (FBM) is part of this, bringing 370 locations into the fold to bolster Pro market capture. Lowe's is actively launching initiatives like the Pro Extended Aisle to improve jobsite delivery capabilities.

The channel integration means sales associates can now access an expanded digital catalog directly interfacing with supplier systems, which includes real-time inventory and pricing, plus supplier services like jobsite and rooftop delivery.

Home Services Installation and Repair Network

Expanding Home Services is explicitly one of the five growth initiatives for the 2025 strategy. Lowe's doesn't perform all services directly; instead, it manages a nationwide network of approved third-party Independent Service PROviders. This model separates selling from administration, letting sales associates focus on the project sale itself.

The channel offers concrete assurances to the customer:

• Installation services are guaranteed by Lowe's limited warranty.
• A standard one-year labor warranty is included with installation services.
• PROviders are expected to be licensed, insured, and background checked.

Extended Rural Offerings in More Stores

To capture customers facing long driving distances, Lowe's is strategically enhancing its physical reach in underserved areas. The plan is to extend rural assortments to 150 more stores. This expansion brings the total number of stores with these specialized rural offerings, which include items like pet, workwear, and utility vehicles, to nearly 500. This move is designed to make the stores a more convenient, one-stop shop for farm and home needs.

Lowe's Companies, Inc. (LOW) - Canvas Business Model: Customer Segments

You're looking at how Lowe's Companies, Inc. structures its customer base as of late 2025. It's a dual focus: the high-volume, steady Pro versus the more discretionary DIY homeowner. The strategy hinges on capturing more of the professional spend, which tends to be stickier and higher ticket.

The Professional segment-contractors, builders, and property managers-is a major focus area. Lowe's has been building momentum here, reporting that Pro penetration reached 30% of sales as of early 2025. This is the segment they are actively trying to deepen relationships with, especially after strategic acquisitions like Foundation Building Materials (FBM) for $8.8 billion. Even when the broader market saw a comparable sales decline of 1.7% in Q1 2025, the Pro segment delivered mid-single-digit comparable sales growth.

The Do-It-Yourself (DIY) homeowner remains critical, though management noted in mid-2025 that many are deferring bigger discretionary projects due to housing market conditions. Still, the DIY loyalty program, MyLowe's Rewards, showed strong adoption, reaching over 30 million members in the first quarter of 2025. That base is valuable; members spend nearly 50% more than nonmembers.

Here's a quick look at the key customer groups and some of the specific data points driving engagement for each:

Customer Segment	Key Metric/Program Detail	Latest Data Point
Professional (Pro) Contractors	Pro Penetration of Total Sales	30%
Do-It-Yourself (DIY) Homeowners	MyLowe's Rewards Membership (Q1 2025)	Over 30 million members
Small-to-Medium Pro Businesses	MyLowe's Pro Rewards Credit Card Discount	5% off eligible purchases
Rural Customers	Planned Expansion of Rural Assortments	To 150 more stores, aiming for nearly 500 total rural-focused stores

The focus on the Pro segment is detailed through the revamped loyalty structure. The MyLowe's Pro Rewards program, relaunched in early 2025, is designed to be intuitive for small-to-medium Pros, rewarding them from the first dollar spent.

The benefits structure for these professional customers is quite specific:

• Earn points per $1 spent, redeemable for MyLowe's Money.
• Automatic upgrade to Platinum Pro status with the Pro Rewards Credit Card.
• Volume discounts on eligible quotes of $1,500 or more.
• An instant 20% member paint discount after qualifying paint spend reaches $3,000 annually.

For the rural customer, Lowe's Companies, Inc. is making tangible investments to reduce their travel burden. They are extending farm and home assortments, which include items like workwear and utility vehicles, to an additional 150 stores. This effort aims to bring the rural store count to nearly 500 locations, offering a more convenient, one-stop shop experience.

Overall segment performance in the second quarter of 2025 showed positive momentum, with comparable sales rising 1.1%, driven by solid results in both segments. Finance: draft the Q4 2025 segment revenue split based on the 30% Pro penetration figure by next Tuesday.

Lowe's Companies, Inc. (LOW) - Canvas Business Model: Cost Structure

The Cost Structure for Lowe's Companies, Inc. is heavily weighted toward the cost of the goods it sells, supported by significant ongoing investments in its operational footprint and digital future. This structure reflects a high-volume, low-margin retail model that requires constant capital deployment to maintain competitiveness.

Merchandise cost of goods sold (largest expense) represents the single largest drain on revenue. For the fiscal year ending January 31, 2025, the Cost of Goods Sold was reported at $55.80B. This figure directly correlates with the company's gross margin, which for the three months ended October 31, 2025, stood at 34.19% of net sales. This indicates that for every dollar in sales, roughly 66 cents goes directly to acquiring the product sold.

Store operations and labor costs are substantial, covering the payroll and overhead for the vast physical network. Lowe's Companies, Inc. employed approximately 300,000 associates as of fiscal year 2024, a figure that underpins the operational scale. The broader operating expenses, which include a significant portion for labor, are reflected in the Selling, General, and Administrative (SG&A) line item. For the nine months ended October 31, 2025, SG&A expenses totaled $12,381 Million. The company is actively pursuing productivity initiatives, targeting $1B in annual cost savings across store operations, merchandising, and supply chain to offset wage pressures.

The company maintains a disciplined approach to reinvestment through its capital program. Capital expenditures projected at approximately $2.5 billion for 2025 is the planned outlay for maintaining and improving the existing store base and opening new locations, with plans to open between five to ten new stores in fiscal year 2025. This is a key area of planned spending to support the Total Home strategy.

Financing costs form another predictable expense category. Net interest expense anticipated at approximately $1.3 billion in 2025 is a direct result of the company's debt structure used to finance operations and shareholder returns. For the three months ended October 31, 2025, the net interest expense was $352 Million.

Finally, significant ongoing spending is directed toward future capabilities. Technology and supply chain infrastructure investments are critical differentiators. A concrete example of this commitment is the announced acquisition of a leading technology firm valued at over a billion dollars in April 2025, aimed at bolstering supply chain efficiency and digital customer experience. Furthermore, management has noted making 'incredibly long-term expensive investments in things like IT infrastructure, digital infrastructure, pricing systems, labor management systems, e-commerce, et cetera' to modernize the company.

Here's a quick look at some of the key financial components impacting the cost structure for the 2025 period:

Cost Component	Reported/Projected Amount (FY 2025 or Latest Period)	Context/Period
Merchandise Cost of Goods Sold	$55.80B	Fiscal Year Ending January 31, 2025
Selling, General, and Administrative (SG&A)	$12,381 Million	Nine Months Ended October 31, 2025
Projected Capital Expenditures	$2.5 Billion	Fiscal Year 2025 Projection
Anticipated Net Interest Expense	$1.3 Billion	Fiscal Year 2025 Projection
Technology Acquisition Investment	Over $1 Billion	Announced April 2025

The cost structure is managed through productivity drives, aiming for $1B in annual savings. The company's store base requires continuous capital support, with $2.5B earmarked for CapEx in 2025.

• Store leadership roles filled internally: Over 85% in 2024
• Productivity initiatives expected to yield annual cost savings: $1 Billion
• Capital Expenditures for 2025: Approximately $2.5 Billion
• Net Interest Expense for 2025: Approximately $1.3 Billion
• Number of associates: Approximately 300,000 (FY 2024)

You can see how the fixed and semi-fixed costs, like labor and interest, are managed against the variable cost of inventory. Finance: draft 13-week cash view by Friday.

Lowe's Companies, Inc. (LOW) - Canvas Business Model: Revenue Streams

You're looking at the core ways Lowe's Companies, Inc. brings in money as of late 2025. It's a mix of transactional sales and higher-value service/protection revenue, with a clear strategic lean toward the professional segment.

The overall expectation for the top line is significant. Lowe's Companies, Inc. has updated its total sales forecast for the full fiscal year 2025 to reach $86 billion. This is an upward revision from the earlier guidance range of $84.5 billion to $85.5 billion provided after the first half of the year. For context, the nine months ended October 31, 2025, saw total net sales of $65,701 million.

The revenue streams are segmented across two primary customer types, reflecting the company's Total Home strategy.

Product sales to DIY customers still form a major component, covering everything from seasonal items to home décor. While DIY demand remains important, driven by necessary repair and maintenance projects, the mix is shifting. For instance, in the second quarter of 2025, the company noted strong performance in the DIY segment alongside the Pro segment, with improved weather helping seasonal category sales. The comparable average ticket for all sales in Q2 2025 increased by 2.9%, though transactions decreased by 1.8%.

High-ticket, recurring sales to Pro customers are the strategic growth engine. Lowe's Companies, Inc. has been aggressively driving Pro penetration, having reached 30% Pro penetration by the end of 2024, and this segment continues to outpace DIY. As of mid-2025 analysis, Pro customers accounted for 40% of revenue. The Pro segment's growth is supported by strategic acquisitions like Artisan Design Group (ADG) and the pending Foundation Building Materials (FBM) buyout, positioning the company for larger, planned projects.

Here's a quick look at how the sales performance stacked up in the most recent reported quarter:

Metric	Q3 2025 Value	Comparison/Context
Total Net Sales (Q3 2025)	$20,813 million	Up from $20,170 million in Q3 2024
Comparable Sales Increase (Q3 2025)	0.4%	Driven by Pro and Home Services growth
Online Sales Growth (Q3 2025)	11.4%	Accelerating digital channel revenue
Pro Customer Revenue Share (Estimate)	40%	Targeted segment for higher-ticket sales
FY 2025 Total Sales Outlook (Latest)	$86 billion	Revised up from $84.5B - $85.5B range

Revenue from Home Services and installation fees is a growing stream. The company specifically highlighted double-digit growth in home services during the third quarter of 2025, indicating successful expansion in this area as part of the Total Home Strategy. This complements the core product sales by adding a service component to the transaction.

Rental income is not explicitly detailed in recent public reports, but revenue from extended protection plans is tracked under liabilities. As of the end of the third quarter of 2025, the deferred revenue balance specifically for Lowe's protection plans stood at $1,273 million. This represents a recurring revenue component derived from the sale of these service contracts.

The revenue streams are supported by loyalty programs. Pro customers using the MyLowe's Pro Rewards Credit Card save 5% every day on eligible purchases, which is part of the effort to create a cohesive loyalty ecosystem across customer types.

• Pro segment growth is expected to drive the majority of the revised $86 billion full-year sales forecast.
• Online sales growth of 11.4% in Q3 2025 shows continued acceleration in the digital revenue stream.
• The company is executing on productivity initiatives expected to generate approximately $1 billion in annual cost savings to support margins against these revenue figures.