Lowe's Companies, Inc. (LOW): Business Model Canvas

Tauchen Sie ein in die strategische Blaupause von Lowe's Companies, Inc., einem Heimwerker-Titan, der den Einzelhandel durch sein innovatives Business Model Canvas revolutioniert hat. Mit einem robusten Netzwerk von 2,000+ Filialen und einem leistungsstarken Omnichannel-Ansatz hat Lowe's meisterhaft ein Geschäftsmodell entwickelt, das professionelle Bauunternehmer, Heimwerker und Hausbesitzer nahtlos mit erstklassigen Heimwerkerlösungen verbindet. Von wettbewerbsfähigen Preisen bis hin zu personalisierten Kundenerlebnissen wird diese Untersuchung zeigen, wie Lowe's die traditionelle Einzelhandelslandschaft verändert und seinen Wettbewerbsvorteil im dynamischen Heimwerkermarkt behält.

Lowe's Companies, Inc. (LOW) – Geschäftsmodell: Wichtige Partnerschaften

Lieferantenpartnerschaften mit großen Heimwerker- und Baumarken

Lowe's unterhält strategische Partnerschaften mit wichtigen Lieferanten im Heimwerkersektor:

Lieferant	Einzelheiten zur Partnerschaft	Jährlicher Lieferwert
Whirlpool Corporation	Exklusiver Gerätevertrieb	2,4 Milliarden US-Dollar
Samsung-Elektronik	Partnerschaft für Haushaltsgeräte und Elektronik	1,8 Milliarden US-Dollar
Sherwin-Williams	Farben- und Beschichtungsbedarf	750 Millionen Dollar

Strategische Allianzen mit Herstellern

Zu den wichtigsten Fertigungspartnerschaften gehören:

• Stanley Black & Decker: Werkzeugliefervertrag
• DeWalt: Professionelle Zusammenarbeit bei der Werkzeuglinie
• Craftsman: Exklusive Werkzeugmarkenpartnerschaft

Hersteller	Umfang der Partnerschaft	Jährlicher Partnerschaftsumsatz
Stanley Black & Decker	Elektrowerkzeuge und Geräte	1,5 Milliarden US-Dollar
DeWalt	Professionelle Werkzeuglinie	900 Millionen Dollar

Lieferantenbeziehungen mit Herstellern von Haushaltsgeräten und Wohnaccessoires

Das umfassende Anbieternetzwerk umfasst:

• GE Appliances
• LG Electronics
• KitchenAid
• Maytag

Anbieter	Produktkategorien	Jährlicher Beschaffungswert
GE Appliances	Küchen- und Wäschegeräte	1,2 Milliarden US-Dollar
LG Electronics	Smart-Home-Technologien	1,1 Milliarden US-Dollar

Kooperationspartnerschaften mit lokalen Auftragnehmern und Installationsdiensten

Lowe's unterhält ein umfangreiches Netzwerk von Installationsfachleuten:

• Unabhängiges Auftragnehmernetzwerk
• Lokale Installationsdienstleister
• Zertifizierte Installationsprofis

Partnerschaftstyp	Anzahl der Auftragnehmer	Jährlicher Installationsumsatz
Unabhängige Auftragnehmer	5,600	480 Millionen Dollar
Zertifizierte Installationsprofis	3,200	320 Millionen Dollar

Lowe's Companies, Inc. (LOW) – Geschäftsmodell: Hauptaktivitäten

Verkauf von Heimwerkerprodukten im Einzelhandel

Lowe's betreibt zum 31. Januar 2023 2.197 Baumärkte in ganz Nordamerika. Der jährliche Einzelhandelsumsatz erreichte im Geschäftsjahr 2022 97,06 Milliarden US-Dollar.

Produktkategorie	Verkaufsprozentsatz
Haushaltsgeräte	22%
Schnittholz/Baumaterialien	19%
Dekor/Küchen/Bäder	18%
Leben im Freien	15%
Hardware	12%

E-Commerce-Plattformmanagement

Der digitale Umsatz machte im Geschäftsjahr 2022 35 % des Gesamtumsatzes aus und belief sich auf etwa 33,97 Milliarden US-Dollar.

• Die Online-Plattform richtet sich sowohl an Heimwerker als auch an professionelle Auftragnehmer
• Bietet Bestandsverfolgung in Echtzeit
• Bietet Liefer- und Abholoptionen

Produktbeschaffung und Bestandsverwaltung

Lowe's verfügt im Januar 2023 über einen Lagerbestand von etwa 21,4 Milliarden US-Dollar.

Beschaffungsregion	Prozentsatz des Lagerbestands
Vereinigte Staaten	65%
China	15%
Andere internationale Märkte	20%

Kundendienst und Support

Beschäftigt seit Januar 2023 über 301.000 Mitarbeiter, die sich dem Kundenservice widmen.

• Online-Support rund um die Uhr
• Beratungsleistungen im Geschäft
• Professionelle Installationsdienste

Filialbetrieb und -erweiterung

Die Investitionsausgaben für das Geschäftsjahr 2022 beliefen sich auf etwa 2,5 Milliarden US-Dollar und konzentrierten sich auf Ladenrenovierungen und digitale Infrastruktur.

Geschäftstyp	Anzahl der Standorte
Traditionelle Geschäfte	2,197
Kleinformatige Geschäfte	38
Fachgeschäfte	15

Lowe's Companies, Inc. (LOW) – Geschäftsmodell: Schlüsselressourcen

Umfangreiches Einzelhandelsnetzwerk

Im vierten Quartal 2023 betreibt Lowe's 2.178 Baumärkte in ganz Nordamerika, davon 1.721 Filialen in den Vereinigten Staaten und 457 Filialen in Kanada.

Geschäftstyp	Anzahl der Geschäfte	Geografische Reichweite
Gesamtzahl der Geschäfte	2,178	Nordamerika
US-Geschäfte	1,721	Vereinigte Staaten
Kanadische Geschäfte	457	Kanada

Digitale und Omnichannel-Infrastruktur

Der digitale Umsatz von Lowe's erreichte im Geschäftsjahr 2023 16,1 Milliarden US-Dollar, was 35 % des Gesamtumsatzes entspricht.

• E-Commerce-Plattform mit integrierten Online- und In-Store-Einkaufserlebnissen
• Mobile Anwendung mit erweiterten Funktionen
• Digitales Umsatzwachstum von 4 % im Geschäftsjahr 2023

Markenbekanntheit und geistige Vermögenswerte

Marktkapitalisierung von 106,7 Milliarden US-Dollar (Stand Januar 2024), was auf einen starken Markenwert hinweist.

Belegschaft und Humanressourcen

Gesamtbelegschaft von rund 301.000 Mitarbeitern zum Geschäftsjahr 2023.

Mitarbeiterkategorie	Anzahl der Mitarbeiter
Gesamtzahl der Mitarbeiter	301,000
Vollzeitbeschäftigte	244,000
Teilzeitbeschäftigte	57,000

Lieferketten- und Logistikkapazitäten

Jährlicher Lagerwert von 18,4 Milliarden US-Dollar im Geschäftsjahr 2023.

• 20 regionale Vertriebszentren
• Fortschrittliche Bestandsverwaltungssysteme
• Strategische Lieferantenpartnerschaften

Finanzielle Ressourcen

Gesamtvermögen von 54,7 Milliarden US-Dollar (Stand Februar 2024).

Finanzkennzahl	Wert
Gesamtvermögen	54,7 Milliarden US-Dollar
Jahresumsatz	97,1 Milliarden US-Dollar
Nettoeinkommen	5,9 Milliarden US-Dollar

Lowe's Companies, Inc. (LOW) – Geschäftsmodell: Wertversprechen

Große Auswahl an Heimwerker- und Bauprodukten

Lowe's bietet rund 40.000 verschiedene Produkte in mehreren Kategorien an, darunter:

• Haushaltsgeräte: Über 3.500 Modelle
• Baumaterialien: Über 10.000 Artikel
• Hardware: Über 15.000 Produktvarianten
• Outdoor Living: Über 5.000 Produktoptionen

Produktkategorie	Gesamtanzahl der SKUs	Durchschnittliche Preisspanne
Küchengeräte	1,200	$299 - $5,999
Elektrowerkzeuge	2,500	$49 - $1,299
Bauholz	3,000	$5 - $499

Wettbewerbsfähige Preise und Mehrwertangebote

Die Preisstrategie von Lowe umfasst:

• Preisgarantie
• 10 % zusätzlicher Rabatt auf angepasste Preise
• Rabatte bei Großeinkäufen

Professionelle und DIY-Kundenlösungen

Lowe's bedient zwei Hauptkundensegmente:

Kundensegment	Jährlicher Umsatzbeitrag	Einzigartiges Wertversprechen
Professionelle Auftragnehmer	35,4 Milliarden US-Dollar	Pro-fokussierte Mengenpreise
Heimwerker	48,6 Milliarden US-Dollar	Projektberatungsleistungen

Hochwertige Produktauswahl

Marken und Qualitätskennzahlen:

• Exklusive Marken: Kobalt, Allen+Roth, Harbor Breeze
• Nationale Markenpartnerschaften: DeWalt, Samsung, GE Appliances
• Produktgarantie: Bis zu 5 Jahre auf ausgewählte Artikel

Bequeme Einkaufserlebnisse

Omnichannel-Einzelhandelsinfrastruktur:

Kanal	Gesamtzahl der Standorte/Plattformen	Jährlicher Online-Verkauf
Physische Geschäfte	2.197 Standorte	N/A
Online-Plattform	Lowes.com	9,2 Milliarden US-Dollar (2023)
Mobile App	4,7-Sterne-Bewertung	3,6 Milliarden US-Dollar mobiler Umsatz

Lowe's Companies, Inc. (LOW) – Geschäftsmodell: Kundenbeziehungen

Persönlicher Kundenservice

Lowe's beschäftigt 244.500 Vollzeitmitarbeiter (Stand Januar 2023), die für die Bereitstellung personalisierter Kundenbetreuung in 2.197 Baumärkten und Baumärkten geschult sind.

Kundendienstkanal	Durchschnittliche Reaktionszeit	Bewertung der Kundenzufriedenheit
Unterstützung im Geschäft	7-10 Minuten	4.2/5
Telefonsupport	3-5 Minuten	4.0/5
Online-Chat	2-4 Minuten	3.9/5

Treueprogramm (MyLowe's)

Das Treueprogramm von MyLowe umfasst ab 2023 50 Millionen aktive Mitglieder.

• 5 % Cashback auf Einkäufe
• Spezielle Finanzierungsmöglichkeiten
• Personalisierte Projektempfehlungen
• Digitale Belege und Nachverfolgung

Online- und In-Store-Support

Die digitalen Plattformen von Lowe erwirtschafteten im Jahr 2022 einen Umsatz von 25,8 Milliarden US-Dollar, was 37 % des Gesamtumsatzes entspricht.

Support-Kanal	Jährliche Interaktionen	Digitale Engagement-Rate
Website-Unterstützung	150 Millionen	62%
Mobile App	85 Millionen	38%

Installations- und Beratungsdienste

Lowe's bietet professionelle Installationsdienste in 1.700 Filialen an.

• Installation von Haushaltsgeräten
• Bodenverlegung
• Beratung zum Umbau von Küche und Bad
• Individuelle Projektplanung

Digitales Engagement

Die mobile App von Lowe wurde 40 Millionen Mal heruntergeladen und hat monatlich 22 Millionen aktive Nutzer.

Digitale Plattform	Monatlich aktive Benutzer	Durchschnittliche Sitzungsdauer
Mobile App	22 Millionen	12,5 Minuten
Website	35 Millionen	8,7 Minuten

Lowe's Companies, Inc. (LOW) – Geschäftsmodell: Kanäle

Physische Einzelhandelsgeschäfte

Ab 2023 ist Lowe's in Betrieb 2.197 Baumärkte und Haushaltsgerätegeschäfte in ganz Nordamerika. Aufschlüsselung der Filialen:

Standort	Anzahl der Geschäfte
Vereinigte Staaten	1,973
Kanada	224

E-Commerce-Website

Lowes digitaler Vertriebskanal generiert 18,4 Milliarden US-Dollar Online-Umsatz im Geschäftsjahr 2022, vertreten 14,5 % des Gesamtumsatzes des Unternehmens.

Mobile Anwendung

Funktionen der mobilen App von Lowe:

• Über 25 Millionen aktive Benutzer
• Verfügbar auf iOS- und Android-Plattformen
• Bietet Bestandsprüfungen in Echtzeit
• Bietet digitale Projektplanungstools

Telefonischer Verkaufssupport

Lowe's behauptet 24/7-Kundendienstzentren mit ca 3.500 engagierte Kundendienstmitarbeiter.

Professionelle Vertriebszentren für Auftragnehmer

Das Lowe's Pro-Kundensegment umfasst:

Kategorie	Statistiken
Total Pro-Kunden	1,8 Millionen
Jährlicher Umsatz im Pro-Segment	25,3 Milliarden US-Dollar

Lowe's Companies, Inc. (LOW) – Geschäftsmodell: Kundensegmente

Hausbesitzer

Im Jahr 2023 beliefert Lowe's etwa 53,5 Millionen Hausbesitzer in den Vereinigten Staaten. Die durchschnittlichen Haushaltsausgaben für Heimwerkerausgaben betrugen 8.305 US-Dollar pro Jahr.

Segmentcharakteristik	Statistische Daten
Gesamter adressierbarer Markt	53,5 Millionen Hausbesitzer
Durchschnittliche jährliche Ausgaben	8.305 $ pro Haushalt
Durchdringung von Heimwerkerarbeiten	78 % der Hausbesitzer

Professionelle Auftragnehmer

Das Pro-Kundensegment von Lowe's macht 20 % des Gesamtumsatzes des Unternehmens aus und betreut etwa 1,2 Millionen professionelle Auftragnehmer.

• Jahresumsatz im professionellen Segment: 14,3 Milliarden US-Dollar
• Durchschnittliche jährliche Ausgaben pro Auftragnehmer: 11.917 $
• Dedizierte Pro-Kundensupportdienste

Heimwerker

Das DIY-Marktsegment erwirtschaftet für Lowe's einen Jahresumsatz von rund 33,8 Milliarden US-Dollar.

Kennzahlen für das DIY-Segment	Wert
Gesamtgröße des DIY-Marktes	33,8 Milliarden US-Dollar
Durchschnittliche Ausgaben für Heimwerkerarbeiten	3.400 $ pro Enthusiast
Online-DIY-Kaufprozentsatz	37 % des gesamten DIY-Umsatzes

Spezialisten für Hausrenovierung

Renovierungsspezialisten tragen 12,6 Milliarden US-Dollar zum Jahresumsatz von Lowe bei, was 15 % des Gesamtumsatzes entspricht.

• Durchschnittlicher Projektwert: 22.000 $
• Gesamter Renovierungsmarkt: 81 Milliarden US-Dollar
• Marktanteil von Lowe's im Bereich Renovierung: 15,5 %

Gewerbe- und Industriekunden

Das kommerzielle Segment erwirtschaftet für Lowe's einen Jahresumsatz von 9,7 Milliarden US-Dollar.

Kennzahlen für das kommerzielle Segment	Wert
Jährlicher kommerzieller Umsatz	9,7 Milliarden US-Dollar
Anzahl gewerblicher Kunden	425,000
Durchschnittlicher Handelskontowert	$22,800

Lowe's Companies, Inc. (LOW) – Geschäftsmodell: Kostenstruktur

Kosten für die Beschaffung von Lagerbeständen

Im Geschäftsjahr 2023 beliefen sich die Gesamtkosten für Waren bei Lowe auf 54,8 Milliarden US-Dollar. Das Unternehmen verfügt über einen vielfältigen Bestand über mehrere Produktkategorien hinweg:

Produktkategorie	Beschaffungskosten
Heimwerker	24,3 Milliarden US-Dollar
Haushaltsgeräte	12,5 Milliarden US-Dollar
Baumaterialien	10,7 Milliarden US-Dollar
Saisonales Leben/Leben im Freien	7,3 Milliarden US-Dollar

Betriebskosten speichern

Die Betriebsausgaben von Lowe für das Geschäftsjahr 2023 beliefen sich auf rund 13,2 Milliarden US-Dollar, darunter:

• Miet- und Betriebskosten: 2,1 Milliarden US-Dollar
• Versorgungsleistungen: 685 Millionen US-Dollar
• Wartung und Reparaturen: 1,4 Milliarden US-Dollar
• Ladensicherheit und Schadensverhütung: 340 Millionen US-Dollar

Gehälter und Schulungen der Mitarbeiter

Gesamter mitarbeiterbezogener Aufwand für das Geschäftsjahr 2023:

Ausgabenkategorie	Betrag
Gesamtlohnabrechnung	11,6 Milliarden US-Dollar
Leistungen an Arbeitnehmer	2,3 Milliarden US-Dollar
Schulung und Entwicklung	187 Millionen Dollar

Marketing und Werbung

Lowes Marketingausgaben für das Geschäftsjahr 2023:

• Gesamtes Marketingbudget: 1,2 Milliarden US-Dollar
• Digitale Werbung: 420 Millionen US-Dollar
• Traditionelle Medienwerbung: 580 Millionen US-Dollar
• Werbekampagnen: 200 Millionen US-Dollar

Technologie- und Infrastrukturinvestitionen

Investitionen in Technologie und digitale Infrastruktur im Geschäftsjahr 2023:

Anlagekategorie	Betrag
E-Commerce-Plattform	350 Millionen Dollar
Digitale Transformation	475 Millionen Dollar
Cybersicherheit	120 Millionen Dollar
Supply-Chain-Technologie	280 Millionen Dollar

Lowe's Companies, Inc. (LOW) – Geschäftsmodell: Einnahmequellen

Verkauf von Einzelhandelsprodukten

Gesamtumsatz von Lowe's im Geschäftsjahr 2023: 97,1 Milliarden US-Dollar

Produktkategorie	Einnahmen
Heimwerkerprodukte	54,3 Milliarden US-Dollar
Haushaltsgeräte	22,6 Milliarden US-Dollar
Werkzeuge und Hardware	15,4 Milliarden US-Dollar
Baumaterialien	12,8 Milliarden US-Dollar

Gebühren für den Installationsservice

Gesamtumsatz aus Installationsdienstleistungen im Jahr 2023: 3,2 Milliarden US-Dollar

• Kücheninstallationsdienste: 1,1 Milliarden US-Dollar
• Bodenbelagsinstallationsdienste: 850 Millionen US-Dollar
• Fenster- und Türeinbau: 750 Millionen US-Dollar
• Andere Heimwerkerinstallationen: 500 Millionen US-Dollar

Professioneller Auftragnehmerverkauf

Umsatz im professionellen Kundensegment: 25,5 Milliarden US-Dollar im Jahr 2023

Auftragnehmertyp	Verkaufsvolumen
Bauunternehmer	12,3 Milliarden US-Dollar
Fachhandelsunternehmen	8,7 Milliarden US-Dollar
Wartungsprofis	4,5 Milliarden US-Dollar

Erweiterte Garantieangebote

Umsatz aus erweiterter Garantie: 475 Millionen US-Dollar im Jahr 2023

• Gerätegarantien: 275 Millionen US-Dollar
• Werkzeuggarantien: 125 Millionen US-Dollar
• Elektronikgarantien: 75 Millionen US-Dollar

Online- und In-Store-Warenverkauf

Gesamter Omnichannel-Umsatz: 36,4 Milliarden US-Dollar im Jahr 2023

Vertriebskanal	Einnahmen
Verkauf im Laden	28,6 Milliarden US-Dollar
Online-Verkauf	7,8 Milliarden US-Dollar

Lowe's Companies, Inc. (LOW) - Canvas Business Model: Value Propositions

One-stop solution for Pro customers, including bulk materials and credit

Lowe's Companies, Inc. is aggressively positioning itself as the primary supplier for professional customers, aiming for a balanced portfolio that mitigates DIY cyclicality. The Pro segment is noted for carrying higher gross margins, reported at 33.42% in 2025. The company has made significant strategic acquisitions to bolster this segment, including the purchase of Foundation Building Materials (FBM) for $8.8 billion in the third quarter of 2025, and Artisan Design Group (ADG) for $1.32 billion. The FBM acquisition alone adds 370 locations and 40,000 Pro customers to Lowe's ecosystem. The stated goal of the Total Home Strategy was to increase Pro customer penetration from 19% in 2019 to 30% by 2025, a milestone the company indicated it had reached in its latest reported quarter. The Pro segment showed mid-single-digit growth in the second quarter of fiscal 2025 and experienced continued growth in the third quarter of 2025.

The value proposition for Pros is supported by specialized tools and credit offerings, which are central to deepening these relationships.

• The FBM integration is intended to leverage its job-site delivery network and AI-powered estimating tools.
• The MyLowe's Pro Rewards program is designed for small-to-medium Pros, allowing them to earn points from the first dollar spent.

Convenient omnichannel shopping experience for DIYers and Pros

Lowe's Companies, Inc. is focused on creating a seamless experience across its physical stores and digital channels. The DIY loyalty program, MyLowe's Rewards, shows a strong impact on spending, with members outspending non-members by 50%. The company's online sales growth has been a key driver in recent quarters, achieving 11.4% year-over-year growth in the third quarter of 2025. Digital Commerce 360 projects Lowe's online sales to reach $12.17 billion in 2025. The company is also focused on improving in-store fulfillment, such as streamlining the buy online, pick up in store (BOPIS) process.

Here's a look at the recent performance metrics supporting the omnichannel and Pro focus:

Metric Category	Specific Metric	Latest Reported Figure (2025)
Pro Segment Momentum	Pro Segment Sales Growth (Q2 FY2025)	Mid-single digits
Pro Segment Momentum	Pro Customer Penetration Target	30%
Omnichannel Acceleration	Online Sales Growth (Q3 FY2025 YoY)	11.4%
Omnichannel Acceleration	Projected Full Year 2025 Online Sales	$12.17 billion
Pro Segment Support	FBM Acquisition Investment	$8.8 billion

Installation and Home Services for complex projects

The expansion of Home Services is a specific initiative within the Total Home Strategy. This offering is showing strong traction, evidenced by double-digit growth reported in the home services category during the third quarter of 2025.

Wide product assortment via the new U.S. home improvement product marketplace

Lowe's Companies, Inc. launched the first product marketplace in the U.S. Home Improvement industry in early 2025. This marketplace allows the company to offer a wider selection of products across all price points without taking on the inventory risk or managing pricing for those third-party items. This is intended to solidify Lowe's position as a one-stop shop for customers' total home improvement needs.

Everyday 5% savings for Pro credit card users

A core component of the loyalty ecosystem is the MyLowe's Pro Rewards Credit Card benefit. Customers using this card receive an everyday 5% savings on eligible purchases. Furthermore, using the MyLowe's Pro Rewards Credit Card results in an automatic upgrade to Platinum Pro status within the loyalty program.

Lowe's Companies, Inc. (LOW) - Canvas Business Model: Customer Relationships

The relationship strategy for Lowe's Companies, Inc. (LOW) centers on creating a unified, rewarding ecosystem for both professional contractors and do-it-yourself (DIY) customers, with a significant focus on accelerating Pro penetration.

Relaunched MyLowe's Pro Rewards program in early 2025

Lowe's Companies, Inc. relaunched its Pro loyalty program as MyLowe's Pro Rewards in early 2025, replacing the previous MVPs Pro Rewards & Partnership Program. This free program is designed to reward Pros from the first dollar spent, unlike some industry programs without special volume thresholds. The Pro segment saw high single-digit growth during the fourth quarter, building on mid-single-digit gains in 2024. Pro sales grew from 19% of sales in 2019 to approximately 30% in 2024. The DIY loyalty program has 30 million members, and these members outspend non-members by 50%.

The value proposition of the MyLowe's Pro Rewards program includes tiered status levels: Gold Pro, Platinum Pro, and Titanium Pro.

Benefit Category	Detail	Associated Financial/Statistical Data
Credit Card Holder Perk	Save 5% every day on eligible purchases	5% daily savings
Credit Card Holder Perk	Free upgrade to Platinum Pro status	Automatic upgrade to Platinum Pro status
Points Redemption	Earn points redeemable for MyLowe's Money	Earn points per $1 spent
Paint Discount	Instant discount after annual qualifying spend	Instant 20% member paint discount after paint annual qualifying spend reaches $3,000
Volume Discount	Discount on eligible quotes	Access to a Member Volume Discount on eligible quotes $1,500 or more

Dedicated Pro-desks and Pro-Loader services in-store

Lowe's Companies, Inc. is enhancing in-store service levels to support its Pro customer base. As of August 1, 2025, Lowe's operated 1,753 stores across the United States. The company has added dedicated service levels within its stores as part of its transformed offering for the small-to-mid-sized Pro.

• Dedicated service levels in stores.
• Pro customers who use the Pro Desk are often the high-dollar accounts.
• Pro Power Hours are designated times where specialists focus on making contact in the aisles.

AI-powered virtual advisor and personalized digital recommendations

Lowe's Companies, Inc. deployed generative AI tools across customer-facing workflows. The AI-powered virtual assistants, Mylow and Mylow Companion, built on OpenAI technology, are key relationship drivers. Mylow launched on March 5, 2025.

• Online users engaging with the Mylow virtual assistant convert at more than double the rate of non-users.
• The AI assistants handle nearly 1 million questions per month.
• The associate-facing app, Mylow Companion, was rolled out to all 1,700-plus Lowe's stores in May 2025.
• When associates use the in-store version, customer satisfaction scores increase by 200 basis points.

Trade credit and financing solutions for professional contractors

Lowe's Companies, Inc. plans to leverage trade credit solutions, including those from the acquisition of Foundation Building Materials (FBM), to deepen relationships with professional customers. For the fiscal quarter ending in September of 2025, Lowe's Companies, Inc. reported $10.24B in Trade Creditors. The company is focused on providing Pro Business Solutions like Purchase Authorization within the MyLowe's Pro Rewards program.

Lowe's Companies, Inc. (LOW) - Canvas Business Model: Channels

You're looking at how Lowe's Companies, Inc. gets its products and services into the hands of its diverse customer base as of late 2025. It's a true omnichannel play now, blending massive physical scale with digital sophistication, especially for the Pro customer.

Physical Retail Footprint

The foundation remains the physical retail stores. As of the end of the third quarter of fiscal 2025, ending October 31, 2025, Lowe's operated 1,756 home improvement stores in the United States. This physical network represents approximately 195.8 million square feet of retail selling space. This is the primary touchpoint for millions of weekly transactions; for context, Lowe's was serving approximately 16 million customer transactions a week as of January 31, 2025.

E-commerce Platform (Lowes.com and Mobile App)

The digital channel is accelerating, a key initiative under the 2025 Total Home Strategy. Online sales showed strong momentum in the third quarter of fiscal 2025, growing 11.4% year-over-year. Digital Commerce 360 projects Lowe's total online sales for the full year 2025 will reach $12.17 billion. To be fair, the annual projection is a bit softer than the Q3 growth suggests, with an expectation for the full year 2025 revenue to decline by 0-5% from the 2024 total of $8.2B. Still, the digital experience is getting smarter.

The platform uses technology to guide customers. For example, the Mylow chatbot is integrated into the mobile app to handle troubleshooting, and generative AI personalizes product recommendations on lowes.com.

Here are some specifics from October 2025 transaction data for lowes.com:

Metric	Data Point	Context
Monthly Revenue (Oct 2025)	$611,467,470	Online sales revenue for the month
Monthly Sessions (Oct 2025)	107,912,051	Total site visits for the month
Conversion Rate (Oct 2025)	2.00-2.50%	Slightly above the high benchmark of 2.44%
Average Order Value (AOV) (Oct 2025)	$250-275	Average spend per online order
Revenue Share by Device (Oct 2025)	57% Desktop / 43% Mobile Web	Sales finalized on each device type (excluding app)

Job-site and Bulk Delivery Network (Enhanced by FBM)

Serving the Pro customer is a major focus, with Pro penetration reaching 30% of total sales by 2025. This requires robust fulfillment. The acquisition of Foundation Building Materials (FBM) is part of this, bringing 370 locations into the fold to bolster Pro market capture. Lowe's is actively launching initiatives like the Pro Extended Aisle to improve jobsite delivery capabilities.

The channel integration means sales associates can now access an expanded digital catalog directly interfacing with supplier systems, which includes real-time inventory and pricing, plus supplier services like jobsite and rooftop delivery.

Home Services Installation and Repair Network

Expanding Home Services is explicitly one of the five growth initiatives for the 2025 strategy. Lowe's doesn't perform all services directly; instead, it manages a nationwide network of approved third-party Independent Service PROviders. This model separates selling from administration, letting sales associates focus on the project sale itself.

The channel offers concrete assurances to the customer:

• Installation services are guaranteed by Lowe's limited warranty.
• A standard one-year labor warranty is included with installation services.
• PROviders are expected to be licensed, insured, and background checked.

Extended Rural Offerings in More Stores

To capture customers facing long driving distances, Lowe's is strategically enhancing its physical reach in underserved areas. The plan is to extend rural assortments to 150 more stores. This expansion brings the total number of stores with these specialized rural offerings, which include items like pet, workwear, and utility vehicles, to nearly 500. This move is designed to make the stores a more convenient, one-stop shop for farm and home needs.

Lowe's Companies, Inc. (LOW) - Canvas Business Model: Customer Segments

You're looking at how Lowe's Companies, Inc. structures its customer base as of late 2025. It's a dual focus: the high-volume, steady Pro versus the more discretionary DIY homeowner. The strategy hinges on capturing more of the professional spend, which tends to be stickier and higher ticket.

The Professional segment-contractors, builders, and property managers-is a major focus area. Lowe's has been building momentum here, reporting that Pro penetration reached 30% of sales as of early 2025. This is the segment they are actively trying to deepen relationships with, especially after strategic acquisitions like Foundation Building Materials (FBM) for $8.8 billion. Even when the broader market saw a comparable sales decline of 1.7% in Q1 2025, the Pro segment delivered mid-single-digit comparable sales growth.

The Do-It-Yourself (DIY) homeowner remains critical, though management noted in mid-2025 that many are deferring bigger discretionary projects due to housing market conditions. Still, the DIY loyalty program, MyLowe's Rewards, showed strong adoption, reaching over 30 million members in the first quarter of 2025. That base is valuable; members spend nearly 50% more than nonmembers.

Here's a quick look at the key customer groups and some of the specific data points driving engagement for each:

Customer Segment	Key Metric/Program Detail	Latest Data Point
Professional (Pro) Contractors	Pro Penetration of Total Sales	30%
Do-It-Yourself (DIY) Homeowners	MyLowe's Rewards Membership (Q1 2025)	Over 30 million members
Small-to-Medium Pro Businesses	MyLowe's Pro Rewards Credit Card Discount	5% off eligible purchases
Rural Customers	Planned Expansion of Rural Assortments	To 150 more stores, aiming for nearly 500 total rural-focused stores

The focus on the Pro segment is detailed through the revamped loyalty structure. The MyLowe's Pro Rewards program, relaunched in early 2025, is designed to be intuitive for small-to-medium Pros, rewarding them from the first dollar spent.

The benefits structure for these professional customers is quite specific:

• Earn points per $1 spent, redeemable for MyLowe's Money.
• Automatic upgrade to Platinum Pro status with the Pro Rewards Credit Card.
• Volume discounts on eligible quotes of $1,500 or more.
• An instant 20% member paint discount after qualifying paint spend reaches $3,000 annually.

For the rural customer, Lowe's Companies, Inc. is making tangible investments to reduce their travel burden. They are extending farm and home assortments, which include items like workwear and utility vehicles, to an additional 150 stores. This effort aims to bring the rural store count to nearly 500 locations, offering a more convenient, one-stop shop experience.

Overall segment performance in the second quarter of 2025 showed positive momentum, with comparable sales rising 1.1%, driven by solid results in both segments. Finance: draft the Q4 2025 segment revenue split based on the 30% Pro penetration figure by next Tuesday.

Lowe's Companies, Inc. (LOW) - Canvas Business Model: Cost Structure

The Cost Structure for Lowe's Companies, Inc. is heavily weighted toward the cost of the goods it sells, supported by significant ongoing investments in its operational footprint and digital future. This structure reflects a high-volume, low-margin retail model that requires constant capital deployment to maintain competitiveness.

Merchandise cost of goods sold (largest expense) represents the single largest drain on revenue. For the fiscal year ending January 31, 2025, the Cost of Goods Sold was reported at $55.80B. This figure directly correlates with the company's gross margin, which for the three months ended October 31, 2025, stood at 34.19% of net sales. This indicates that for every dollar in sales, roughly 66 cents goes directly to acquiring the product sold.

Store operations and labor costs are substantial, covering the payroll and overhead for the vast physical network. Lowe's Companies, Inc. employed approximately 300,000 associates as of fiscal year 2024, a figure that underpins the operational scale. The broader operating expenses, which include a significant portion for labor, are reflected in the Selling, General, and Administrative (SG&A) line item. For the nine months ended October 31, 2025, SG&A expenses totaled $12,381 Million. The company is actively pursuing productivity initiatives, targeting $1B in annual cost savings across store operations, merchandising, and supply chain to offset wage pressures.

The company maintains a disciplined approach to reinvestment through its capital program. Capital expenditures projected at approximately $2.5 billion for 2025 is the planned outlay for maintaining and improving the existing store base and opening new locations, with plans to open between five to ten new stores in fiscal year 2025. This is a key area of planned spending to support the Total Home strategy.

Financing costs form another predictable expense category. Net interest expense anticipated at approximately $1.3 billion in 2025 is a direct result of the company's debt structure used to finance operations and shareholder returns. For the three months ended October 31, 2025, the net interest expense was $352 Million.

Finally, significant ongoing spending is directed toward future capabilities. Technology and supply chain infrastructure investments are critical differentiators. A concrete example of this commitment is the announced acquisition of a leading technology firm valued at over a billion dollars in April 2025, aimed at bolstering supply chain efficiency and digital customer experience. Furthermore, management has noted making 'incredibly long-term expensive investments in things like IT infrastructure, digital infrastructure, pricing systems, labor management systems, e-commerce, et cetera' to modernize the company.

Here's a quick look at some of the key financial components impacting the cost structure for the 2025 period:

Cost Component	Reported/Projected Amount (FY 2025 or Latest Period)	Context/Period
Merchandise Cost of Goods Sold	$55.80B	Fiscal Year Ending January 31, 2025
Selling, General, and Administrative (SG&A)	$12,381 Million	Nine Months Ended October 31, 2025
Projected Capital Expenditures	$2.5 Billion	Fiscal Year 2025 Projection
Anticipated Net Interest Expense	$1.3 Billion	Fiscal Year 2025 Projection
Technology Acquisition Investment	Over $1 Billion	Announced April 2025

The cost structure is managed through productivity drives, aiming for $1B in annual savings. The company's store base requires continuous capital support, with $2.5B earmarked for CapEx in 2025.

• Store leadership roles filled internally: Over 85% in 2024
• Productivity initiatives expected to yield annual cost savings: $1 Billion
• Capital Expenditures for 2025: Approximately $2.5 Billion
• Net Interest Expense for 2025: Approximately $1.3 Billion
• Number of associates: Approximately 300,000 (FY 2024)

You can see how the fixed and semi-fixed costs, like labor and interest, are managed against the variable cost of inventory. Finance: draft 13-week cash view by Friday.

Lowe's Companies, Inc. (LOW) - Canvas Business Model: Revenue Streams

You're looking at the core ways Lowe's Companies, Inc. brings in money as of late 2025. It's a mix of transactional sales and higher-value service/protection revenue, with a clear strategic lean toward the professional segment.

The overall expectation for the top line is significant. Lowe's Companies, Inc. has updated its total sales forecast for the full fiscal year 2025 to reach $86 billion. This is an upward revision from the earlier guidance range of $84.5 billion to $85.5 billion provided after the first half of the year. For context, the nine months ended October 31, 2025, saw total net sales of $65,701 million.

The revenue streams are segmented across two primary customer types, reflecting the company's Total Home strategy.

Product sales to DIY customers still form a major component, covering everything from seasonal items to home décor. While DIY demand remains important, driven by necessary repair and maintenance projects, the mix is shifting. For instance, in the second quarter of 2025, the company noted strong performance in the DIY segment alongside the Pro segment, with improved weather helping seasonal category sales. The comparable average ticket for all sales in Q2 2025 increased by 2.9%, though transactions decreased by 1.8%.

High-ticket, recurring sales to Pro customers are the strategic growth engine. Lowe's Companies, Inc. has been aggressively driving Pro penetration, having reached 30% Pro penetration by the end of 2024, and this segment continues to outpace DIY. As of mid-2025 analysis, Pro customers accounted for 40% of revenue. The Pro segment's growth is supported by strategic acquisitions like Artisan Design Group (ADG) and the pending Foundation Building Materials (FBM) buyout, positioning the company for larger, planned projects.

Here's a quick look at how the sales performance stacked up in the most recent reported quarter:

Metric	Q3 2025 Value	Comparison/Context
Total Net Sales (Q3 2025)	$20,813 million	Up from $20,170 million in Q3 2024
Comparable Sales Increase (Q3 2025)	0.4%	Driven by Pro and Home Services growth
Online Sales Growth (Q3 2025)	11.4%	Accelerating digital channel revenue
Pro Customer Revenue Share (Estimate)	40%	Targeted segment for higher-ticket sales
FY 2025 Total Sales Outlook (Latest)	$86 billion	Revised up from $84.5B - $85.5B range

Revenue from Home Services and installation fees is a growing stream. The company specifically highlighted double-digit growth in home services during the third quarter of 2025, indicating successful expansion in this area as part of the Total Home Strategy. This complements the core product sales by adding a service component to the transaction.

Rental income is not explicitly detailed in recent public reports, but revenue from extended protection plans is tracked under liabilities. As of the end of the third quarter of 2025, the deferred revenue balance specifically for Lowe's protection plans stood at $1,273 million. This represents a recurring revenue component derived from the sale of these service contracts.

The revenue streams are supported by loyalty programs. Pro customers using the MyLowe's Pro Rewards Credit Card save 5% every day on eligible purchases, which is part of the effort to create a cohesive loyalty ecosystem across customer types.

• Pro segment growth is expected to drive the majority of the revised $86 billion full-year sales forecast.
• Online sales growth of 11.4% in Q3 2025 shows continued acceleration in the digital revenue stream.
• The company is executing on productivity initiatives expected to generate approximately $1 billion in annual cost savings to support margins against these revenue figures.