Lowe's Companies, Inc. (Low): Business Model Canvas [Jan-2025 Mis à jour]

Plongez dans le plan stratégique de Lowe's Companies, Inc., un Titan de l'amélioration de la maison qui a révolutionné la vente au détail grâce à sa toile innovante du modèle commercial. Avec un réseau robuste de 2,000+ Magasins et une puissante approche omnicanal, Lowe's a magistralement conçu un modèle commercial qui relie de manière transparente les entrepreneurs professionnels, les amateurs de bricolage et les propriétaires avec des solutions de rénovation de haut niveau de haut niveau. Des prix compétitifs aux expériences client personnalisées, cette exploration dévoilera comment Lowe transforme le paysage de vente au détail traditionnel et maintient son avantage concurrentiel sur le marché dynamique de l'amélioration de la maison.

Lowe's Companies, Inc. (Low) - Modèle d'entreprise: partenariats clés

Partenariats des fournisseurs avec les grandes marques de rénovation et de construction à domicile

Lowe's maintient des partenariats stratégiques avec les principaux fournisseurs du secteur de l'amélioration de la maison:

Fournisseur	Détails du partenariat	Valeur de l'offre annuelle
Whirlpool Corporation	Distribution exclusive des appareils	2,4 milliards de dollars
Samsung Electronics	Appliance à domicile et partenariat électronique	1,8 milliard de dollars
Sherwin-williams	Fournitures de peinture et de revêtement	750 millions de dollars

Alliances stratégiques avec les fabricants

Les principaux partenariats de fabrication comprennent:

• Stanley Black & Decker: Contrat d'offre d'outils
• Dewalt: collaboration professionnelle de la ligne d'outils
• Craftsman: Partenariat exclusif de la marque d'outils

Fabricant	Portée du partenariat	Revenus de partenariat annuel
Stanley Black & Jetant	Outils et équipements électriques	1,5 milliard de dollars
Rosée	Ligne d'outils professionnels	900 millions de dollars

Relations des vendeurs avec l'appareil et les fabricants de décoration intérieure

Le réseau complet des fournisseurs comprend:

• Appareils GE
• LG Electronics
• Kitchenaid
• Maytag

Fournisseur	Catégories de produits	Valeur d'achat annuelle
Appareils GE	Appareils de cuisine et de lessive	1,2 milliard de dollars
LG Electronics	Technologies de maison intelligente	1,1 milliard de dollars

Partenariats collaboratifs avec des entrepreneurs locaux et des services d'installation

Lowe's maintient un vaste réseau de professionnels de l'installation:

• Réseau d'entrepreneur indépendant
• Fournisseurs de services d'installation locaux
• Professionnels de l'installation certifiés

Type de partenariat	Nombre d'entrepreneurs	Revenus d'installation annuels
Entrepreneurs indépendants	5,600	480 millions de dollars
Professionnels de l'installation certifiés	3,200	320 millions de dollars

Low's Companies, Inc. (Low) - Modèle d'entreprise: activités clés

Ventes de produits de rénovation de maison au détail

Lowe's exploite 2 197 magasins de rénovation domiciliaire à travers l'Amérique du Nord au 31 janvier 2023. Les ventes annuelles au détail ont atteint 97,06 milliards de dollars au cours de l'exercice 2022.

Catégorie de produits	Pourcentage de ventes
Appareils	22%
Materifices de bois / de construction	19%
Décoration / cuisines / bains	18%
Vivant extérieur	15%
Matériel	12%

Gestion de la plate-forme de commerce électronique

Les ventes numériques représentaient 35% du total des ventes au cours de l'exercice 2022, totalisant environ 33,97 milliards de dollars.

• La plate-forme en ligne sert à la fois les consommateurs de bricolage et les entrepreneurs professionnels
• Offre un suivi des stocks en temps réel
• Fournit des options de livraison et de ramassage

Source des produits et gestion des stocks

Lowe's maintient environ 21,4 milliards de dollars d'inventaire en janvier 2023.

Région d'approvisionnement	Pourcentage d'inventaire
États-Unis	65%
Chine	15%
Autres marchés internationaux	20%

Service client et assistance

Emploie plus de 301 000 associés dédiés au service à la clientèle en janvier 2023.

• Assistance en ligne 24/7
• Services de consultation en magasin
• Services d'installation professionnels

Stockage des opérations et de l'expansion

Les dépenses en capital pour l'exercice 2022 étaient d'environ 2,5 milliards de dollars, axées sur les rénovations des magasins et les infrastructures numériques.

Type de magasin	Nombre d'emplacements
Magasins traditionnels	2,197
Magasins de petit format	38
Magasins spécialisés	15

Low's Companies, Inc. (Low) - Modèle d'entreprise: Ressources clés

Réseau de vente au détail

Au quatrième trimestre 2023, Lowe's exploite 2 178 magasins de rénovation domiciliaire à travers l'Amérique du Nord, avec 1 721 magasins aux États-Unis et 457 magasins au Canada.

Type de magasin	Nombre de magasins	Portée géographique
Total des magasins	2,178	Amérique du Nord
Magasins américains	1,721	États-Unis
Magasins canadiens	457	Canada

Infrastructure numérique et omnicanal

Les ventes numériques de Lowe ont atteint 16,1 milliards de dollars au cours de l'exercice 2023, ce qui représente 35% du total des ventes.

• Plateforme de commerce électronique avec des expériences de magasinage intégrées en ligne et en magasin
• Application mobile avec des fonctionnalités avancées
• Croissance des ventes numériques de 4% au cours de l'exercice 2023

Reconnaissance de la marque et actifs intellectuels

Capitalisation boursière de 106,7 milliards de dollars en janvier 2024, indiquant une forte valeur de la marque.

Main-d'œuvre et ressources humaines

Travaux totaux d'environ 301 000 employés à l'exercice 2023.

Catégorie des employés	Nombre d'employés
Total des employés	301,000
Employés à temps plein	244,000
Employés à temps partiel	57,000

Capacités de chaîne d'approvisionnement et de logistique

Valeur d'inventaire annuelle de 18,4 milliards de dollars au cours de l'exercice 2023.

• 20 centres de distribution régionaux
• Systèmes de gestion des stocks avancés
• Partenariats stratégiques des fournisseurs

Ressources financières

Actif total de 54,7 milliards de dollars en février 2024.

Métrique financière	Valeur
Actif total	54,7 milliards de dollars
Revenus annuels	97,1 milliards de dollars
Revenu net	5,9 milliards de dollars

Lowe's Companies, Inc. (Low) - Modèle d'entreprise: propositions de valeur

Large gamme de produits de rénovation et de construction à domicile

Lowe's propose environ 40 000 produits différents dans plusieurs catégories, notamment:

• Appareils: 3 500+ modèles
• Matériaux de construction: plus de 10 000 articles
• Matériel: plus de 15 000 variations de produits
• Outdoor Living: plus de 5 000 options de produits

Catégorie de produits	SKUS TOTAL	Fourchette de prix moyenne
Appareils de cuisine	1,200	$299 - $5,999
Outils électriques	2,500	$49 - $1,299
Bûcheron	3,000	$5 - $499

Prix ​​compétitifs et offres de valeur

La stratégie de tarification de Lowe comprend:

• Garantie de correspondance des prix
• 10% de réduction supplémentaire sur les prix correspondants
• Remises d'achat en vrac

Solutions clients professionnelles et bricolages

Lowe's sert deux segments de clientèle principaux:

Segment de clientèle	Contribution annuelle des revenus	Proposition de valeur unique
Entrepreneurs professionnels	35,4 milliards de dollars	Prix ​​de volume prolongé
Les propriétaires de bricolage	48,6 milliards de dollars	Services de consultation de projet

Sélection de produits de haute qualité

Marques et mesures de qualité:

• Marques exclusives: Kobalt, Allen + Roth, Harbour Breeze
• Partenariats nationaux de marque: Dewalt, Samsung, GE Appliances
• Couverture de garantie du produit: jusqu'à 5 ans sur certains articles

Expériences de magasinage pratiques

Infrastructure de vente au détail omnicanal:

Canal	Total des emplacements / plateformes	Ventes en ligne annuelles
Magasins physiques	2 197 emplacements	N / A
Plate-forme en ligne	Lowes.com	9,2 milliards de dollars (2023)
Application mobile	Note de 4,7 étoiles	Ventes mobiles de 3,6 milliards de dollars

Lowe's Companies, Inc. (Low) - Modèle d'entreprise: relations avec les clients

Service client personnalisé

Lowe's emploie 244 500 associés à temps plein (à partir de janvier 2023) formés pour fournir un support client personnalisé dans 2197 magasins de rénovation et de quincaillerie.

Canal de service client	Temps de réponse moyen	Évaluation de satisfaction du client
Assistance en magasin	7-10 minutes	4.2/5
Support téléphonique	3-5 minutes	4.0/5
Chat en ligne	2-4 minutes	3.9/5

Programme de fidélité (Mylowe)

Le programme de fidélité de Mylowe comprend 50 millions de membres actifs en 2023.

• 5% de cashback sur les achats
• Options de financement spéciales
• Recommandations de projet personnalisés
• Reçus numériques et suivi

Assistance en ligne et en magasin

Les plates-formes numériques de Lowe ont généré 25,8 milliards de dollars de ventes en 2022, ce qui représente 37% des revenus totaux.

Canal de support	Interactions annuelles	Taux d'engagement numérique
Prise en charge du site Web	150 millions	62%
Application mobile	85 millions	38%

Services d'installation et de consultation

Lowe's propose des services d'installation professionnels dans 1 700 emplacements de magasins.

• Installation de l'appareil domestique
• Installation de revêtements de sol
• Consultation de rénovation de cuisine et de bain
• Planification du projet personnalisé

Engagement numérique

L'application mobile de Lowe a téléchargé 40 millions de fois avec 22 millions d'utilisateurs actifs mensuels.

Plate-forme numérique	Utilisateurs actifs mensuels	Durée moyenne de la session
Application mobile	22 millions	12,5 minutes
Site web	35 millions	8,7 minutes

Lowe's Companies, Inc. (Low) - Modèle d'entreprise: canaux

Magasins de vente au détail physique

Depuis 2023, Lowe's fonctionne 2 197 magasins de rénovation et d'appareils électroménagers à travers l'Amérique du Nord. Répartition des magasins:

Emplacement	Nombre de magasins
États-Unis	1,973
Canada	224

Site Web de commerce électronique

Le canal de vente numérique de Lowe généré 18,4 milliards de dollars de revenus en ligne au cours de l'exercice 2022, représentant 14,5% du total des ventes d'entreprises.

Application mobile

Caractéristiques de l'application mobile de Lowe:

• Plus de 25 millions d'utilisateurs actifs
• Disponible sur les plateformes iOS et Android
• Offre des chèques d'inventaire en temps réel
• Fournit des outils de planification de projet numérique

Assistance des ventes de téléphonie

Lowe's maintient Centres de support client 24/7 avec environ 3 500 représentants du service client dédié.

Centres de vente d'entrepreneurs professionnels

Le segment de clientèle Pro de Lowe comprend:

Catégorie	Statistiques
Total Pro Clients	1,8 million
Revenus annuels du segment Pro annuel	25,3 milliards de dollars

Lowe's Companies, Inc. (Low) - Modèle d'entreprise: segments de clientèle

Propriétaires

En 2023, Lowe's dessert environ 53,5 millions de propriétaires aux États-Unis. Les dépenses moyennes des ménages pour l'amélioration de la maison étaient de 8 305 $ par an.

Caractéristique du segment	Données statistiques
Marché total adressable	53,5 millions de propriétaires
Dépenses annuelles moyennes	8 305 $ par ménage
Pénétration de l'amélioration de la maison	78% des propriétaires

Entrepreneurs professionnels

Le segment de la clientèle Pro de Lowe représente 20% du total des revenus de l'entreprise, avec environ 1,2 million d'entrepreneurs professionnels desservis.

• Revenus annuels du segment professionnel: 14,3 milliards de dollars
• Dépenses annuelles moyennes par entrepreneur: 11 917 $
• Services de support client dédié pro

Amateurs de bricolage

Le segment du marché du bricolage génère environ 33,8 milliards de dollars de revenus annuels pour Lowe's.

Métriques du segment du bricolage	Valeur
Taille totale du marché du bricolage	33,8 milliards de dollars
Dépenses de bricolage moyennes	3 400 $ par passionné
Pourcentage d'achat de bricolage en ligne	37% du total des ventes de bricolage

Spécialistes de la rénovation à domicile

Les spécialistes de la rénovation contribuent à 12,6 milliards de dollars aux revenus annuels de Lowe, ce qui représente 15% du total des ventes.

• Valeur moyenne du projet: 22 000 $
• Marché total de rénovation: 81 milliards de dollars
• Part de marché de Lowe en rénovation: 15,5%

Clients commerciaux et industriels

Le segment commercial génère 9,7 milliards de dollars de revenus annuels pour Lowe's.

Métriques du segment commercial	Valeur
Revenus commerciaux annuels	9,7 milliards de dollars
Nombre de clients commerciaux	425,000
Valeur du compte commercial moyen	$22,800

Low's Companies, Inc. (Low) - Modèle d'entreprise: Structure des coûts

Frais d'achat d'inventaire

Au cours de l'exercice 2023, le coût total des marchandises de Lowe était de 54,8 milliards de dollars. La société maintient un inventaire diversifié dans plusieurs catégories de produits:

Catégorie de produits	Coût d'approvisionnement
Amélioration de la maison	24,3 milliards de dollars
Appareils	12,5 milliards de dollars
Matériaux de construction	10,7 milliards de dollars
Vie saisonnière / extérieur	7,3 milliards de dollars

Stocker les coûts d'exploitation

Les dépenses opérationnelles de Lowe pour l'exercice 2023 ont totalisé environ 13,2 milliards de dollars, ce qui comprend:

• Frais de loyer et d'occupation: 2,1 milliards de dollars
• Services publics: 685 millions de dollars
• Entretien et réparations: 1,4 milliard de dollars
• Sécurité des magasins et prévention des pertes: 340 millions de dollars

Salaires et formation des employés

Total des dépenses liées aux employés pour l'exercice 2023:

Catégorie de dépenses	Montant
Paie totale	11,6 milliards de dollars
Avantages sociaux	2,3 milliards de dollars
Formation et développement	187 millions de dollars

Marketing et publicité

Dépenses de marketing de Lowe pour l'exercice 2023:

• Budget marketing total: 1,2 milliard de dollars
• Publicité numérique: 420 millions de dollars
• Publicité médiatique traditionnelle: 580 millions de dollars
• Campagnes promotionnelles: 200 millions de dollars

Investissements technologiques et infrastructures

Investissements technologiques et infrastructures numériques au cours de l'exercice 2023:

Catégorie d'investissement	Montant
Plate-forme de commerce électronique	350 millions de dollars
Transformation numérique	475 millions de dollars
Cybersécurité	120 millions de dollars
Technologie de la chaîne d'approvisionnement	280 millions de dollars

Lowe's Companies, Inc. (Low) - Modèle d'entreprise: Strots de revenus

Ventes de produits au détail

Revenus totaux pour Lowe's au cours de l'exercice 2023: 97,1 milliards de dollars

Catégorie de produits	Revenu
Produits de rénovation domiciliaire	54,3 milliards de dollars
Appareils	22,6 milliards de dollars
Outils et matériel	15,4 milliards de dollars
Matériaux de construction	12,8 milliards de dollars

Frais de service d'installation

Revenus de services d'installation totaux en 2023: 3,2 milliards de dollars

• Services d'installation de cuisine: 1,1 milliard de dollars
• Services d'installation de revêtements de sol: 850 millions de dollars
• Installation de fenêtres et de portes: 750 millions de dollars
• Autres installations de rénovation domiciliaire: 500 millions de dollars

Ventes d'entrepreneurs professionnels

Revenus de segment de clientèle professionnel: 25,5 milliards de dollars en 2023

Type entrepreneur	Volume des ventes
Entrepreneurs en construction	12,3 milliards de dollars
Entrepreneurs spécialisés	8,7 milliards de dollars
Professionnels de la maintenance	4,5 milliards de dollars

Offres de garantie prolongée

Revenus de garantie prolongée: 475 millions de dollars en 2023

• Garanties de l'appareil: 275 millions de dollars
• Garanties d'outil: 125 millions de dollars
• Garanties électroniques: 75 millions de dollars

Ventes de marchandises en ligne et en magasin

Ventes totales omnicanaux: 36,4 milliards de dollars en 2023

Canal de vente	Revenu
Ventes en magasin	28,6 milliards de dollars
Ventes en ligne	7,8 milliards de dollars

Lowe's Companies, Inc. (LOW) - Canvas Business Model: Value Propositions

One-stop solution for Pro customers, including bulk materials and credit

Lowe's Companies, Inc. is aggressively positioning itself as the primary supplier for professional customers, aiming for a balanced portfolio that mitigates DIY cyclicality. The Pro segment is noted for carrying higher gross margins, reported at 33.42% in 2025. The company has made significant strategic acquisitions to bolster this segment, including the purchase of Foundation Building Materials (FBM) for $8.8 billion in the third quarter of 2025, and Artisan Design Group (ADG) for $1.32 billion. The FBM acquisition alone adds 370 locations and 40,000 Pro customers to Lowe's ecosystem. The stated goal of the Total Home Strategy was to increase Pro customer penetration from 19% in 2019 to 30% by 2025, a milestone the company indicated it had reached in its latest reported quarter. The Pro segment showed mid-single-digit growth in the second quarter of fiscal 2025 and experienced continued growth in the third quarter of 2025.

The value proposition for Pros is supported by specialized tools and credit offerings, which are central to deepening these relationships.

• The FBM integration is intended to leverage its job-site delivery network and AI-powered estimating tools.
• The MyLowe's Pro Rewards program is designed for small-to-medium Pros, allowing them to earn points from the first dollar spent.

Convenient omnichannel shopping experience for DIYers and Pros

Lowe's Companies, Inc. is focused on creating a seamless experience across its physical stores and digital channels. The DIY loyalty program, MyLowe's Rewards, shows a strong impact on spending, with members outspending non-members by 50%. The company's online sales growth has been a key driver in recent quarters, achieving 11.4% year-over-year growth in the third quarter of 2025. Digital Commerce 360 projects Lowe's online sales to reach $12.17 billion in 2025. The company is also focused on improving in-store fulfillment, such as streamlining the buy online, pick up in store (BOPIS) process.

Here's a look at the recent performance metrics supporting the omnichannel and Pro focus:

Metric Category	Specific Metric	Latest Reported Figure (2025)
Pro Segment Momentum	Pro Segment Sales Growth (Q2 FY2025)	Mid-single digits
Pro Segment Momentum	Pro Customer Penetration Target	30%
Omnichannel Acceleration	Online Sales Growth (Q3 FY2025 YoY)	11.4%
Omnichannel Acceleration	Projected Full Year 2025 Online Sales	$12.17 billion
Pro Segment Support	FBM Acquisition Investment	$8.8 billion

Installation and Home Services for complex projects

The expansion of Home Services is a specific initiative within the Total Home Strategy. This offering is showing strong traction, evidenced by double-digit growth reported in the home services category during the third quarter of 2025.

Wide product assortment via the new U.S. home improvement product marketplace

Lowe's Companies, Inc. launched the first product marketplace in the U.S. Home Improvement industry in early 2025. This marketplace allows the company to offer a wider selection of products across all price points without taking on the inventory risk or managing pricing for those third-party items. This is intended to solidify Lowe's position as a one-stop shop for customers' total home improvement needs.

Everyday 5% savings for Pro credit card users

A core component of the loyalty ecosystem is the MyLowe's Pro Rewards Credit Card benefit. Customers using this card receive an everyday 5% savings on eligible purchases. Furthermore, using the MyLowe's Pro Rewards Credit Card results in an automatic upgrade to Platinum Pro status within the loyalty program.

Lowe's Companies, Inc. (LOW) - Canvas Business Model: Customer Relationships

The relationship strategy for Lowe's Companies, Inc. (LOW) centers on creating a unified, rewarding ecosystem for both professional contractors and do-it-yourself (DIY) customers, with a significant focus on accelerating Pro penetration.

Relaunched MyLowe's Pro Rewards program in early 2025

Lowe's Companies, Inc. relaunched its Pro loyalty program as MyLowe's Pro Rewards in early 2025, replacing the previous MVPs Pro Rewards & Partnership Program. This free program is designed to reward Pros from the first dollar spent, unlike some industry programs without special volume thresholds. The Pro segment saw high single-digit growth during the fourth quarter, building on mid-single-digit gains in 2024. Pro sales grew from 19% of sales in 2019 to approximately 30% in 2024. The DIY loyalty program has 30 million members, and these members outspend non-members by 50%.

The value proposition of the MyLowe's Pro Rewards program includes tiered status levels: Gold Pro, Platinum Pro, and Titanium Pro.

Benefit Category	Detail	Associated Financial/Statistical Data
Credit Card Holder Perk	Save 5% every day on eligible purchases	5% daily savings
Credit Card Holder Perk	Free upgrade to Platinum Pro status	Automatic upgrade to Platinum Pro status
Points Redemption	Earn points redeemable for MyLowe's Money	Earn points per $1 spent
Paint Discount	Instant discount after annual qualifying spend	Instant 20% member paint discount after paint annual qualifying spend reaches $3,000
Volume Discount	Discount on eligible quotes	Access to a Member Volume Discount on eligible quotes $1,500 or more

Dedicated Pro-desks and Pro-Loader services in-store

Lowe's Companies, Inc. is enhancing in-store service levels to support its Pro customer base. As of August 1, 2025, Lowe's operated 1,753 stores across the United States. The company has added dedicated service levels within its stores as part of its transformed offering for the small-to-mid-sized Pro.

• Dedicated service levels in stores.
• Pro customers who use the Pro Desk are often the high-dollar accounts.
• Pro Power Hours are designated times where specialists focus on making contact in the aisles.

AI-powered virtual advisor and personalized digital recommendations

Lowe's Companies, Inc. deployed generative AI tools across customer-facing workflows. The AI-powered virtual assistants, Mylow and Mylow Companion, built on OpenAI technology, are key relationship drivers. Mylow launched on March 5, 2025.

• Online users engaging with the Mylow virtual assistant convert at more than double the rate of non-users.
• The AI assistants handle nearly 1 million questions per month.
• The associate-facing app, Mylow Companion, was rolled out to all 1,700-plus Lowe's stores in May 2025.
• When associates use the in-store version, customer satisfaction scores increase by 200 basis points.

Trade credit and financing solutions for professional contractors

Lowe's Companies, Inc. plans to leverage trade credit solutions, including those from the acquisition of Foundation Building Materials (FBM), to deepen relationships with professional customers. For the fiscal quarter ending in September of 2025, Lowe's Companies, Inc. reported $10.24B in Trade Creditors. The company is focused on providing Pro Business Solutions like Purchase Authorization within the MyLowe's Pro Rewards program.

Lowe's Companies, Inc. (LOW) - Canvas Business Model: Channels

You're looking at how Lowe's Companies, Inc. gets its products and services into the hands of its diverse customer base as of late 2025. It's a true omnichannel play now, blending massive physical scale with digital sophistication, especially for the Pro customer.

Physical Retail Footprint

The foundation remains the physical retail stores. As of the end of the third quarter of fiscal 2025, ending October 31, 2025, Lowe's operated 1,756 home improvement stores in the United States. This physical network represents approximately 195.8 million square feet of retail selling space. This is the primary touchpoint for millions of weekly transactions; for context, Lowe's was serving approximately 16 million customer transactions a week as of January 31, 2025.

E-commerce Platform (Lowes.com and Mobile App)

The digital channel is accelerating, a key initiative under the 2025 Total Home Strategy. Online sales showed strong momentum in the third quarter of fiscal 2025, growing 11.4% year-over-year. Digital Commerce 360 projects Lowe's total online sales for the full year 2025 will reach $12.17 billion. To be fair, the annual projection is a bit softer than the Q3 growth suggests, with an expectation for the full year 2025 revenue to decline by 0-5% from the 2024 total of $8.2B. Still, the digital experience is getting smarter.

The platform uses technology to guide customers. For example, the Mylow chatbot is integrated into the mobile app to handle troubleshooting, and generative AI personalizes product recommendations on lowes.com.

Here are some specifics from October 2025 transaction data for lowes.com:

Metric	Data Point	Context
Monthly Revenue (Oct 2025)	$611,467,470	Online sales revenue for the month
Monthly Sessions (Oct 2025)	107,912,051	Total site visits for the month
Conversion Rate (Oct 2025)	2.00-2.50%	Slightly above the high benchmark of 2.44%
Average Order Value (AOV) (Oct 2025)	$250-275	Average spend per online order
Revenue Share by Device (Oct 2025)	57% Desktop / 43% Mobile Web	Sales finalized on each device type (excluding app)

Job-site and Bulk Delivery Network (Enhanced by FBM)

Serving the Pro customer is a major focus, with Pro penetration reaching 30% of total sales by 2025. This requires robust fulfillment. The acquisition of Foundation Building Materials (FBM) is part of this, bringing 370 locations into the fold to bolster Pro market capture. Lowe's is actively launching initiatives like the Pro Extended Aisle to improve jobsite delivery capabilities.

The channel integration means sales associates can now access an expanded digital catalog directly interfacing with supplier systems, which includes real-time inventory and pricing, plus supplier services like jobsite and rooftop delivery.

Home Services Installation and Repair Network

Expanding Home Services is explicitly one of the five growth initiatives for the 2025 strategy. Lowe's doesn't perform all services directly; instead, it manages a nationwide network of approved third-party Independent Service PROviders. This model separates selling from administration, letting sales associates focus on the project sale itself.

The channel offers concrete assurances to the customer:

• Installation services are guaranteed by Lowe's limited warranty.
• A standard one-year labor warranty is included with installation services.
• PROviders are expected to be licensed, insured, and background checked.

Extended Rural Offerings in More Stores

To capture customers facing long driving distances, Lowe's is strategically enhancing its physical reach in underserved areas. The plan is to extend rural assortments to 150 more stores. This expansion brings the total number of stores with these specialized rural offerings, which include items like pet, workwear, and utility vehicles, to nearly 500. This move is designed to make the stores a more convenient, one-stop shop for farm and home needs.

Lowe's Companies, Inc. (LOW) - Canvas Business Model: Customer Segments

You're looking at how Lowe's Companies, Inc. structures its customer base as of late 2025. It's a dual focus: the high-volume, steady Pro versus the more discretionary DIY homeowner. The strategy hinges on capturing more of the professional spend, which tends to be stickier and higher ticket.

The Professional segment-contractors, builders, and property managers-is a major focus area. Lowe's has been building momentum here, reporting that Pro penetration reached 30% of sales as of early 2025. This is the segment they are actively trying to deepen relationships with, especially after strategic acquisitions like Foundation Building Materials (FBM) for $8.8 billion. Even when the broader market saw a comparable sales decline of 1.7% in Q1 2025, the Pro segment delivered mid-single-digit comparable sales growth.

The Do-It-Yourself (DIY) homeowner remains critical, though management noted in mid-2025 that many are deferring bigger discretionary projects due to housing market conditions. Still, the DIY loyalty program, MyLowe's Rewards, showed strong adoption, reaching over 30 million members in the first quarter of 2025. That base is valuable; members spend nearly 50% more than nonmembers.

Here's a quick look at the key customer groups and some of the specific data points driving engagement for each:

Customer Segment	Key Metric/Program Detail	Latest Data Point
Professional (Pro) Contractors	Pro Penetration of Total Sales	30%
Do-It-Yourself (DIY) Homeowners	MyLowe's Rewards Membership (Q1 2025)	Over 30 million members
Small-to-Medium Pro Businesses	MyLowe's Pro Rewards Credit Card Discount	5% off eligible purchases
Rural Customers	Planned Expansion of Rural Assortments	To 150 more stores, aiming for nearly 500 total rural-focused stores

The focus on the Pro segment is detailed through the revamped loyalty structure. The MyLowe's Pro Rewards program, relaunched in early 2025, is designed to be intuitive for small-to-medium Pros, rewarding them from the first dollar spent.

The benefits structure for these professional customers is quite specific:

• Earn points per $1 spent, redeemable for MyLowe's Money.
• Automatic upgrade to Platinum Pro status with the Pro Rewards Credit Card.
• Volume discounts on eligible quotes of $1,500 or more.
• An instant 20% member paint discount after qualifying paint spend reaches $3,000 annually.

For the rural customer, Lowe's Companies, Inc. is making tangible investments to reduce their travel burden. They are extending farm and home assortments, which include items like workwear and utility vehicles, to an additional 150 stores. This effort aims to bring the rural store count to nearly 500 locations, offering a more convenient, one-stop shop experience.

Overall segment performance in the second quarter of 2025 showed positive momentum, with comparable sales rising 1.1%, driven by solid results in both segments. Finance: draft the Q4 2025 segment revenue split based on the 30% Pro penetration figure by next Tuesday.

Lowe's Companies, Inc. (LOW) - Canvas Business Model: Cost Structure

The Cost Structure for Lowe's Companies, Inc. is heavily weighted toward the cost of the goods it sells, supported by significant ongoing investments in its operational footprint and digital future. This structure reflects a high-volume, low-margin retail model that requires constant capital deployment to maintain competitiveness.

Merchandise cost of goods sold (largest expense) represents the single largest drain on revenue. For the fiscal year ending January 31, 2025, the Cost of Goods Sold was reported at $55.80B. This figure directly correlates with the company's gross margin, which for the three months ended October 31, 2025, stood at 34.19% of net sales. This indicates that for every dollar in sales, roughly 66 cents goes directly to acquiring the product sold.

Store operations and labor costs are substantial, covering the payroll and overhead for the vast physical network. Lowe's Companies, Inc. employed approximately 300,000 associates as of fiscal year 2024, a figure that underpins the operational scale. The broader operating expenses, which include a significant portion for labor, are reflected in the Selling, General, and Administrative (SG&A) line item. For the nine months ended October 31, 2025, SG&A expenses totaled $12,381 Million. The company is actively pursuing productivity initiatives, targeting $1B in annual cost savings across store operations, merchandising, and supply chain to offset wage pressures.

The company maintains a disciplined approach to reinvestment through its capital program. Capital expenditures projected at approximately $2.5 billion for 2025 is the planned outlay for maintaining and improving the existing store base and opening new locations, with plans to open between five to ten new stores in fiscal year 2025. This is a key area of planned spending to support the Total Home strategy.

Financing costs form another predictable expense category. Net interest expense anticipated at approximately $1.3 billion in 2025 is a direct result of the company's debt structure used to finance operations and shareholder returns. For the three months ended October 31, 2025, the net interest expense was $352 Million.

Finally, significant ongoing spending is directed toward future capabilities. Technology and supply chain infrastructure investments are critical differentiators. A concrete example of this commitment is the announced acquisition of a leading technology firm valued at over a billion dollars in April 2025, aimed at bolstering supply chain efficiency and digital customer experience. Furthermore, management has noted making 'incredibly long-term expensive investments in things like IT infrastructure, digital infrastructure, pricing systems, labor management systems, e-commerce, et cetera' to modernize the company.

Here's a quick look at some of the key financial components impacting the cost structure for the 2025 period:

Cost Component	Reported/Projected Amount (FY 2025 or Latest Period)	Context/Period
Merchandise Cost of Goods Sold	$55.80B	Fiscal Year Ending January 31, 2025
Selling, General, and Administrative (SG&A)	$12,381 Million	Nine Months Ended October 31, 2025
Projected Capital Expenditures	$2.5 Billion	Fiscal Year 2025 Projection
Anticipated Net Interest Expense	$1.3 Billion	Fiscal Year 2025 Projection
Technology Acquisition Investment	Over $1 Billion	Announced April 2025

The cost structure is managed through productivity drives, aiming for $1B in annual savings. The company's store base requires continuous capital support, with $2.5B earmarked for CapEx in 2025.

• Store leadership roles filled internally: Over 85% in 2024
• Productivity initiatives expected to yield annual cost savings: $1 Billion
• Capital Expenditures for 2025: Approximately $2.5 Billion
• Net Interest Expense for 2025: Approximately $1.3 Billion
• Number of associates: Approximately 300,000 (FY 2024)

You can see how the fixed and semi-fixed costs, like labor and interest, are managed against the variable cost of inventory. Finance: draft 13-week cash view by Friday.

Lowe's Companies, Inc. (LOW) - Canvas Business Model: Revenue Streams

You're looking at the core ways Lowe's Companies, Inc. brings in money as of late 2025. It's a mix of transactional sales and higher-value service/protection revenue, with a clear strategic lean toward the professional segment.

The overall expectation for the top line is significant. Lowe's Companies, Inc. has updated its total sales forecast for the full fiscal year 2025 to reach $86 billion. This is an upward revision from the earlier guidance range of $84.5 billion to $85.5 billion provided after the first half of the year. For context, the nine months ended October 31, 2025, saw total net sales of $65,701 million.

The revenue streams are segmented across two primary customer types, reflecting the company's Total Home strategy.

Product sales to DIY customers still form a major component, covering everything from seasonal items to home décor. While DIY demand remains important, driven by necessary repair and maintenance projects, the mix is shifting. For instance, in the second quarter of 2025, the company noted strong performance in the DIY segment alongside the Pro segment, with improved weather helping seasonal category sales. The comparable average ticket for all sales in Q2 2025 increased by 2.9%, though transactions decreased by 1.8%.

High-ticket, recurring sales to Pro customers are the strategic growth engine. Lowe's Companies, Inc. has been aggressively driving Pro penetration, having reached 30% Pro penetration by the end of 2024, and this segment continues to outpace DIY. As of mid-2025 analysis, Pro customers accounted for 40% of revenue. The Pro segment's growth is supported by strategic acquisitions like Artisan Design Group (ADG) and the pending Foundation Building Materials (FBM) buyout, positioning the company for larger, planned projects.

Here's a quick look at how the sales performance stacked up in the most recent reported quarter:

Metric	Q3 2025 Value	Comparison/Context
Total Net Sales (Q3 2025)	$20,813 million	Up from $20,170 million in Q3 2024
Comparable Sales Increase (Q3 2025)	0.4%	Driven by Pro and Home Services growth
Online Sales Growth (Q3 2025)	11.4%	Accelerating digital channel revenue
Pro Customer Revenue Share (Estimate)	40%	Targeted segment for higher-ticket sales
FY 2025 Total Sales Outlook (Latest)	$86 billion	Revised up from $84.5B - $85.5B range

Revenue from Home Services and installation fees is a growing stream. The company specifically highlighted double-digit growth in home services during the third quarter of 2025, indicating successful expansion in this area as part of the Total Home Strategy. This complements the core product sales by adding a service component to the transaction.

Rental income is not explicitly detailed in recent public reports, but revenue from extended protection plans is tracked under liabilities. As of the end of the third quarter of 2025, the deferred revenue balance specifically for Lowe's protection plans stood at $1,273 million. This represents a recurring revenue component derived from the sale of these service contracts.

The revenue streams are supported by loyalty programs. Pro customers using the MyLowe's Pro Rewards Credit Card save 5% every day on eligible purchases, which is part of the effort to create a cohesive loyalty ecosystem across customer types.

• Pro segment growth is expected to drive the majority of the revised $86 billion full-year sales forecast.
• Online sales growth of 11.4% in Q3 2025 shows continued acceleration in the digital revenue stream.
• The company is executing on productivity initiatives expected to generate approximately $1 billion in annual cost savings to support margins against these revenue figures.