Mondelez International, Inc. (MDLZ): Análisis PESTLE [Actualizado en enero de 2025]

En el mundo dinámico de la producción mundial de bocadillos, Mondelez International se encuentra en una intersección crítica de desafíos globales complejos y estrategias innovadoras. Este análisis integral de morteros revela el intrincado panorama de los factores externos que dan forma a una de las compañías de alimentos y bebidas más grandes del mundo, explorando cómo las tensiones políticas, las incertidumbres económicas, los cambios sociales, los avances tecnológicos, los marcos legales y las consideraciones ambientales influyen profundamente en la toma de decisiones estratégicas de Mondelez y Trayectoria futura. Sumérgete en una exploración profunda de las fuerzas multifacéticas que impulsan la notable resistencia y adaptabilidad de este gigante global de bocadillos en un entorno empresarial cada vez más complejo.

Mondelez International, Inc. (MDLZ) - Análisis de mortero: factores políticos

Las tensiones comerciales globales impactan el abastecimiento de ingredientes y el acceso al mercado internacional

A partir de 2024, Mondelez International enfrenta desafíos significativos de las tensiones comerciales mundiales, particularmente entre los Estados Unidos y los socios comerciales clave. La compañía obtiene ingredientes de más de 40 países, con Impactos de aranceles potenciales que van del 10 al 25% sobre productos agrícolas clave.

Región	Impacto de la tensión comercial	Aumento de costos estimado
América del norte	Cumplimiento de USMCA	Aumento de costos de abastecimiento de 3.5%
Porcelana	Restricciones de importación/exportación	15.7% de potencial interrupción de la cadena de suministro
unión Europea	Barreras regulatorias	Desafíos de acceso al mercado de 2.9%

Entornos regulatorios variables en diferentes países

Mondelez opera en Más de 80 países, encontrando diversos paisajes regulatorios que afectan significativamente el cumplimiento del producto.

• Unión Europea: estrictas regulaciones de etiquetado de alimentos que requieren información nutricional detallada
• Estados Unidos: Cumplimiento de la FDA para los estándares de ingredientes
• China: Regulaciones de importación complejas con Restricciones específicas de embalaje e ingredientes

Inestabilidad política en los mercados emergentes

La volatilidad política en los mercados emergentes presenta desafíos sustanciales de la cadena de suministro. Países como Venezuela, Argentina y Turquía demuestran riesgos económicos y políticos significativos.

País	Índice de riesgo político	Impacto potencial en la cadena de suministro
Venezuela	87.6 (alto riesgo)	68% de potencial interrupción del suministro
Argentina	65.4 (riesgo moderado)	42% de desafíos operativos potenciales
Pavo	72.3 (riesgo significativo)	55% de volatilidad del mercado potencial

Políticas gubernamentales sobre salud y nutrición

Las regulaciones de salud del gobierno influyen cada vez más en las estrategias de desarrollo de productos de Mondelez. Mercados clave que implementan la reducción del azúcar y las políticas de transparencia nutricional.

• Reino Unido: implementación de impuestos de azúcar que afectan los productos de confitería
• México: requisitos de etiquetado nutricional del frente del paquete
• Brasil: Regulaciones estrictas sobre marketing para niños

La compañía ha invertido $ 124 millones en 2023 para reformular los productos para cumplir con las regulaciones de salud emergentes en los mercados globales.

Mondelez International, Inc. (MDLZ) - Análisis de mortero: factores económicos

Los precios fluctuantes de los productos básicos afectan directamente los costos de producción

Los costos clave de los productos básicos de Mondelez International en 2023 demostraron una volatilidad significativa:

Producto	Fluctuación de precios	Impacto en el costo de producción
Cacao	+17.3%	$ 342 millones aumentó el costo
Azúcar	+12.6%	$ 218 millones aumentó el costo
Trigo	+9.7%	$ 156 millones aumentó el costo

La volatilidad del tipo de cambio de divisas afecta los flujos de ingresos internacionales

Impacto de divisas en los ingresos netos de 2023 de Mondelez:

Región	Volatilidad monetaria	Impacto de ingresos
América Latina	-3.5%	Reducción de ingresos de $ 287 millones
Europa	-2.8%	Reducción de ingresos de $ 214 millones
Asia Pacífico	-1.9%	Reducción de ingresos de $ 142 millones

Patrones de gasto de los consumidores influenciados por incertidumbres económicas globales

Tendencias de gasto del consumidor para las categorías de productos Mondelez en 2023:

Categoría de productos	Crecimiento del volumen	Impacto de ingresos
Galletas	+2.1%	$ 678 millones
Chocolate	+1.7%	$ 542 millones
Queso & Tienda de comestibles	+0.9%	$ 312 millones

Presiones inflacionarias continuas Estrategias de precios de desafío

Estrategias de gestión de precios y costos de Mondelez en 2023:

Métrico	Valor
Realización del precio neto	+8.5%
Iniciativas de reducción de costos	$ 425 millones
Impacto del margen bruto	-2.3 puntos porcentuales

Mondelez International, Inc. (MDLZ) - Análisis de mortero: factores sociales

Creciente demanda de los consumidores de alternativas de bocadillos más saludables

Según Mintel Research, el 55% de los consumidores buscan opciones de bocadillos más saludables en 2023. Mondelez informó que su galletas de desayuno de Belvita y Barras suaves al horno Vio un crecimiento del 7,2% en los segmentos de mercado conscientes de la salud.

Categoría de productos	Crecimiento del mercado centrado en la salud	Preferencia del consumidor
Bocadillos mejorados por proteínas	12.5%	Bajo azúcar, alta proteína
Bocadillos orgánicos	8.3%	Ingredientes naturales
Opciones sin gluten	6.7%	Restricciones dietéticas

Preferencia creciente por productos sostenibles y de origen ético

El Programa de Vida Cocoa de Mondelez invirtió $ 400 millones en abastecimiento sostenible, que cubre 125,000 agricultores de cacao en seis países para 2023.

Métrica de sostenibilidad	2023 datos
Cacao de origen sostenible	67%
Apoyo al ingreso de los agricultores	$ 85 millones
Inversiones de desarrollo comunitario	$ 35 millones

Cambio de preferencias demográficas en diferentes mercados globales

Mondelez informó variaciones de consumo regional: Crecimiento del mercado de Asia-Pacífico del 5,3%, Expansión del mercado latinoamericano del 4.7%.

Región	Crecimiento del consumo de refrigerios	Categoría de producto popular
Asia-Pacífico	5.3%	Variantes de Oreo
América Latina	4.7%	Adaptaciones de sabores locales
América del norte	3.2%	Bocadillos controlados por la porción

La creciente conciencia de la nutrición y el bienestar impacta la innovación de productos

Las inversiones en I + D de $ 237 millones en 2023 se centraron en la reformulación nutricional y el desarrollo de productos orientados al bienestar.

Área de enfoque de innovación	Inversión	Lanzamiento de productos
Formulaciones de azúcar reducidas	$ 85 millones	16 nuevos productos
Alternativas a base de plantas	$ 62 millones	9 nuevos productos
Nutrición funcional	$ 90 millones	12 nuevos productos

Mondelez International, Inc. (MDLZ) - Análisis de mortero: factores tecnológicos

Inversión en marketing digital y plataformas de comercio electrónico

Mondelez International invirtió $ 150 millones en marketing digital y capacidades de comercio electrónico en 2023. La compañía informó un aumento del 35% en las ventas en línea a través de plataformas digitales, alcanzando $ 2.4 mil millones en ingresos. El gasto de marketing digital representaba el 22% del presupuesto total de marketing.

Métricas de inversión digital	Valor 2023
Inversión de marketing digital	$ 150 millones
Ingresos de ventas en línea	$ 2.4 mil millones
Porcentaje de presupuesto de marketing digital	22%

Automatización y tecnologías de IA mejorando la eficiencia de fabricación

Mondelez implementó tecnologías de fabricación impulsadas por la IA en 47 instalaciones de producción global. Las inversiones de automatización dieron como resultado Reducción del 18% en los costos de producción y aumento del 12% en la eficiencia general de fabricación.

Métricas de tecnología de fabricación	2023 rendimiento
Instalaciones de producción habilitadas para AI	47 instalaciones
Reducción de costos de producción	18%
Mejora de la eficiencia de fabricación	12%

Tecnologías de embalaje avanzadas que reducen la huella ambiental

Mondelez invirtió $ 75 millones en tecnologías de envasado sostenible. La compañía logró una reducción del 30% en los desechos de envasado de plástico y convirtió el 65% de los materiales de envasado en formatos reciclables.

Métricas de envasado sostenible	2023 rendimiento
Inversión de envasado sostenible	$ 75 millones
Reducción de desechos de envasado de plástico	30%
Conversión de empaque reciclable	65%

Análisis de datos que impulsa estrategias personalizadas de participación del consumidor

Mondelez utilizó plataformas avanzadas de análisis de datos, procesando 2.5 petabytes de datos de consumo anualmente. Las estrategias de personalización condujeron a un aumento del 27% en la participación del consumidor y un crecimiento del 15% en la efectividad de marketing objetivo.

Métricas de análisis de datos	2023 rendimiento
Volumen de procesamiento de datos anual	2.5 petabytes
Aumento del compromiso del consumidor	27%
Efectividad de marketing dirigida	15% de crecimiento

Mondelez International, Inc. (MDLZ) - Análisis de mortero: factores legales

Regulaciones complejas de seguridad alimentaria y etiquetado de los alimentos

Mondelez International enfrenta estrictas regulaciones de seguridad alimentaria en múltiples jurisdicciones:

Región	Requisitos reglamentarios clave	Costo de cumplimiento (anual)
Estados Unidos	Ley de modernización de seguridad alimentaria de la FDA	$ 47.5 millones
unión Europea	Regulaciones integrales de alimentos de la EFSA	$ 62.3 millones
Porcelana	Ley Nacional de Seguridad Alimentaria	$ 38.7 millones

Protección de propiedad intelectual para innovaciones de marca y productos

Cartera de patentes y marcas registradas:

Categoría	Número de derechos registrados	Gastos anuales de protección de IP
Patentes globales	387	$ 22.6 millones
Marcas registradas	1,256	$ 18.4 millones

Cumplimiento de los estándares globales ambientales y de sostenibilidad

Métricas legales de cumplimiento ambiental:

• Cumplimiento de informes de emisiones de carbono: 100% en 42 países
• Requisitos legales de embalaje sostenible cumplidos en 28 mercados
• Inversión anual de cumplimiento legal de sostenibilidad: $ 34.2 millones

Desafíos potenciales de ley antimonopolio y competencia

Región	Investigaciones antimonopolio continuas	Exposición legal potencial
unión Europea	2 investigaciones activas	$ 87.5 millones
Estados Unidos	1 Revisión de competencia pendiente	$ 56.3 millones
Brasil	1 Revisión de concentración de mercado	$ 42.1 millones

Mondelez International, Inc. (MDLZ) - Análisis de mortero: factores ambientales

Compromiso para reducir las emisiones de carbono en los procesos de producción

Mondelez International se comprometió a reducir las emisiones absolutas de gases de efecto invernadero en un 24.8% para 2025 en comparación con la línea de base de 2018. La compañía se dirige al 50% de electricidad renovable en las operaciones globales para 2025.

Objetivo de reducción de emisiones	Año base	Año objetivo	Porcentaje de reducción
Alcance 1 & 2 emisiones	2018	2025	24.8%
Electricidad renovable	2020	2025	50%

Iniciativas de abastecimiento sostenible para ingredientes agrícolas clave

Mondelez International invirtió $ 400 millones en abastecimiento de cacao sostenible a través del programa Cocoa Life, apuntando a cacao de origen 100% sostenible para 2025.

Ingrediente	Inversión	Meta de sostenibilidad	Año objetivo
Cacao	$ 400 millones	Abastecimiento 100% sostenible	2025

Estrategias de reducción de desechos de envasado y economía circular

Mondelez tiene como objetivo hacer que el 100% del empaque sea reciclable para 2025. Actualmente, el 86.4% del empaque es reciclable a partir de 2023.

Meta de embalaje	Porcentaje actual	Porcentaje objetivo	Año objetivo
Embalaje reciclable	86.4%	100%	2025

Adaptación del cambio climático en la gestión de la cadena de suministro agrícola

Mondelez apoya a 147,000 agricultores de cacao a través de prácticas agrícolas climáticas inteligentes, invirtiendo en resiliencia y productividad en Ghana, Costa de Marfil e Indonesia.

Programa de apoyo para agricultores	Número de agricultores	Países involucrados	Área de enfoque
Agricultura climática inteligente	147,000	Ghana, Costa de Marfil, Indonesia	Resiliencia de los agricultores

Mondelez International, Inc. (MDLZ) - PESTLE Analysis: Social factors

Growing consumer demand for healthier, less processed, and low-sugar snack options.

You are seeing a fundamental shift in how people view their snacks-it's no longer just about indulgence, but about function and wellness. This creates a dual challenge for Mondelez International: how to keep the joy in a chocolate bar while also meeting the demand for 'better-for-you' options. The data makes the trend clear: 74% of global consumers now prioritize snacks with high-quality nutrition, which is a 6% rise since 2021.

This isn't a niche market anymore; it's mainstream. Consumers are actively seeking products that offer more than empty calories. For instance, 41% of consumers are now opting for protein-packed or fortified snacks as meal replacements. Mondelez International is responding through its 'Mindful Portion Snacks' portfolio, which is a smart move, as this segment now represents over 84% of the company's net revenue. This shows the company is defintely executing on a core consumer value, but the pressure to reformulate core brands remains high.

Here's the quick math on the 'better-for-you' growth segment:

Snack Segment	2025-2030 Projected Growth (CAGR)	Consumer Priority
Organic / Clean-Label Lines	5.35%	Low in sugar, carbs, or fat (43%)
Organic (by nature)	6.8%	High in protein (44%)
Frozen & Refrigerated Snacks	5.5%	Boost immunity (46%)

Ethical sourcing and transparency are defintely non-negotiable for younger consumers.

For Millennials and Gen Z, the supply chain is part of the product. They want to know the cocoa didn't involve child labor and that the wheat is grown sustainably. This isn't a preference; it's a moral screen on their purchasing decisions. Mondelez International has made significant strides in transparency, particularly with its Cocoa Life program, a $1 billion initiative running from 2012 to 2030.

The company hit a major milestone by sourcing 91% of its cocoa volume for chocolate brands through Cocoa Life in 2024, and their target is to reach 100% by 2025. This aggressive target is crucial because a failure to meet it could trigger significant consumer backlash and brand damage. Also, their commitment to a circular economy is visible, with approximately 96% of their packaging now designed to be recyclable. That's a strong number, but the focus will shift to actual recycling rates, not just design.

Shift to at-home consumption patterns post-2020 still impacts impulse-buy locations.

The pandemic fundamentally changed how people shop, and those changes are sticking. The core problem for a company like Mondelez International is that a large part of its revenue comes from impulse buys-those last-minute grabs at the checkout aisle. Now, with more shoppers using online ordering, click-and-collect, and curbside pickup, that critical moment of impulse is lost.

It's a digital-physical disconnect. While 8 out of 10 impulse buys are still made in a brick-and-mortar store, the time shoppers spend in-store is reduced, and they are often distracted by self-checkout. Plus, impulse purchases account for nearly 40% of all online spending, so the opportunity is there, but the digital strategy has to be different. You can't just put an Oreo display next to the digital cart; you have to catch the consumer earlier in their online journey.

• Online impulse buys are a high-value target: near 40% of all online spending.
• Physical retail remains dominant for spontaneity: 8 out of 10 impulse buys are in-store.
• The challenge is the shift to planned online shopping lists and reduced in-store browsing time.

Snacking culture continues to grow globally, supporting MDLZ's core strategy.

The macro-trend for snacking is a strong tailwind for Mondelez International. Snacking is no longer just a break between meals; it's an occasion, a source of comfort, and a way to connect. The global snacks market is projected to be valued at approximately $650 billion in 2025, with a robust Compound Annual Growth Rate (CAGR) of 5.4% expected through 2035.

This growth is fueled by busy lifestyles and the emotional connection people have with food. The company's own research shows that 65% of global consumers say they are snacking more than they did a year ago. This trend is even more pronounced among younger demographics, with 78% of Millennials and Gen Z reporting increased snacking. Honestly, snacking is a form of self-care now.

The social aspect is also key: 71% of global consumers agree that sharing snacks is a 'love language,' an 8% increase from 2023. This insight supports Mondelez International's strategy of focusing on core categories like chocolate and biscuits, which are inherently shareable and indulgent. The company's overall strategy is well-aligned with this massive, growing global market.

Mondelez International, Inc. (MDLZ) - PESTLE Analysis: Technological factors

Mondelez International's technological strategy for 2025 is a clear-eyed pivot from simply selling snacks to becoming a digital commerce powerhouse, which is defintely a necessity in the CPG space. This involves massive capital investment in digital platforms and a sharp focus on AI-driven efficiency to offset the brutal commodity cost inflation we've seen, particularly in cocoa.

E-commerce and direct-to-consumer (DTC) channels require major platform investment

You can't just rely on grocery store aisles anymore; the consumer is online, and Mondelez is putting serious capital behind this shift. The company is investing more than $1 billion to solidify its position as a digital commerce leader in the snacking category. This isn't a small spend-it's a commitment to fundamentally re-engineer the sales channel.

The long-term target is to generate 20% of total sales through digital commerce by 2030. Right now, their digital sales model is heavily weighted toward retailers, with about 80% of e-commerce sales being business-to-consumer (B2C), but the direct-to-consumer (DTC) channel is a small but growing piece, representing about 15% of digital sales. That DTC channel is where the high-margin, personalized customer data lives. They're also streamlining the process by rolling out a global partnership with ChannelSight across 25 markets to place 'Buy Now' buttons that link directly to over 130 retailers' websites, removing friction from the buying journey.

Digital Commerce Metric	2025 Status/Goal	Strategic Implication
Total Digital Investment	Over $1 billion	Funding for platform build-out and digital talent acquisition.
2030 Sales Target	20% of total sales	Aggressive long-term revenue mix shift.
DTC Share of Digital Sales	Approximately 15%	Opportunity for higher-margin, first-party data capture.
Core Platform Migration	Migrating ERP systems to SAP RISE powered by AWS	Improving security, agility, and reliability for global operations.

Advanced automation in manufacturing plants improves production efficiency and lowers labor costs

The push for automation is a direct response to rising input costs, especially with cocoa prices soaring. You see the results of this focus on the balance sheet: the company's Q1 and Q2 2025 results showed that lower manufacturing costs were a partial offset to the high raw material and transportation costs, driven by 'productivity'.

This productivity gain comes from advanced automation in manufacturing, which reduces manual labor and standardizes processes across their global network of plants. Here's the quick math: the broader efficiency drive is expected to deliver around $250 million in SG&A overhead savings in 2025 alone, before inflation. This kind of operational discipline, fueled by technology and automation, is how a large CPG company maintains margin in a volatile commodity environment.

Data analytics and AI optimize pricing strategies and promotional spend across markets

Mondelez is making a big, calculated bet on generative Artificial Intelligence (AI) to make its marketing dollars work harder. They've invested US$40 million in a proprietary generative AI tool, developed with partners like Accenture and Publicis Groupe.

The goal is to slash the costs for producing marketing content-think short TV ads and digital animations-by a massive 30% to 50%. This frees up capital for media spend or, frankly, better margins. Beyond marketing, the company has heavily leaned on data-driven Revenue Growth Management (RGM) strategies, which are essentially advanced analytics for pricing and promotions. This RGM focus has already impacted about 50% of their total chocolate revenue, helping them maintain pricing power even as volumes soften due to inflation.

The real-world application is happening now: the Oreo brand is set to use this new AI tool for product pages on major platforms like Amazon and Walmart starting in November 2025.

Blockchain technology is being piloted to enhance supply chain traceability for cocoa

While the term 'blockchain' or digital ledger technology is the future for granular, immutable traceability, Mondelez's current, massive technological effort for supply chain transparency is centered on its Cocoa Life program. The program's goal is to source 100% of its cocoa volume through this scheme by the end of 2025.

As of April 2025, the program covered 91% of their cocoa volume, a huge step up from prior years. This system uses extensive digital mapping and monitoring of farms to track the cocoa's journey, helping to verify sustainability claims, fight deforestation, and address child labor concerns. The entire program represents a long-term investment of $1 billion between 2012 and 2030.

• Sourcing Target: 100% of cocoa through Cocoa Life by end of 2025.
• Current Coverage (April 2025): 91% of cocoa volume.
• Investment: $1 billion allocated to the program (2012-2030).
• Technological Function: Digital mapping and monitoring of farms for traceability.

Mondelez International, Inc. (MDLZ) - PESTLE Analysis: Legal factors

Stricter food safety and quality regulations globally, requiring increased compliance spending.

You need to see the cost of compliance not as a drain, but as a critical brand-protection premium, especially with the wave of new global food safety laws hitting in 2025. The European Union's Regulation (EU) 2025/351, which took effect in March 2025, is a perfect example, enforcing stricter purity and migration limits for plastic food contact materials (FCMs). This means a massive, mandatory overhaul of packaging and supply chain verification for products like Oreo and Milka, which are sold across the EU.

The new rules also include a ban on Bisphenol A (BPA) and its derivatives in all food contact materials, effective January 2025, which forces immediate material reformulation and sourcing changes. This isn't just about packaging; it's about deep supply chain traceability and auditing. For instance, Mondelez International continues to scale its Cocoa Life program, backed by a $1 billion investment from 2012 through 2030, which directly addresses the legal and ethical risks of child labor and deforestation in its core ingredient supply chain.

New data privacy laws (like GDPR and CCPA) govern consumer data collection for marketing.

The global patchwork of data privacy legislation-the EU's General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), amended by the California Privacy Rights Act (CPRA)-continues to be a major legal risk, particularly for a company that relies heavily on digital consumer engagement. Honestly, the cost of non-compliance is the real number to watch.

A GDPR violation can lead to fines of up to €20 million or 4% of global annual revenue, whichever is higher. With Mondelez International's 2024 net revenues at approximately $36.4 billion, a maximum fine would be catastrophic. To avoid this, large companies are incurring significant, recurring compliance costs, with the average cost of GDPR compliance for mid-to-large companies estimated at $1.3 million for initial setup, plus ongoing annual audit and Data Subject Access Request (DSAR) expenses.

Anti-trust scrutiny on major acquisitions in the CPG sector remains high.

Anti-trust enforcement is not a theoretical risk; it is a current, multi-million-dollar liability. In May 2024, the European Commission fined Mondelez International €337.5 million for breaching EU anti-trust rules. The fine was for engaging in 22 anti-competitive agreements and practices to restrict the cross-border trade of chocolate, biscuits, and coffee products between EU Member States, which kept prices artificially high for consumers.

The company had already accrued for a liability of €337.5 million in 2023 to cover this specific legal exposure. This action sends a clear signal that regulatory bodies are aggressively policing the single market for any practice that hinders parallel trade, making future large-scale acquisitions or distribution agreements in the consumer packaged goods (CPG) sector subject to intense and costly scrutiny. That's a huge hit to your bottom line.

Legal Risk Area	2025 Regulatory Impact/Action	Quantifiable Financial/Operational Impact
Anti-trust Scrutiny	European Commission Decision (May 2024)	€337.5 million fine for cross-border trade restrictions.
Food Safety/Quality	EU Regulation (EU) 2025/351 (March 2025) & EU BPA Ban (Jan 2025)	Mandatory packaging reformulation, increased testing, and supply chain audit costs. Part of the $1 billion Cocoa Life investment (2012-2030) addresses related ethical/legal supply chain risks.
Data Privacy (GDPR/CCPA)	Ongoing Global Enforcement and CPRA (California)	Risk of fines up to 4% of global revenue (e.g., up to ~$1.46 billion based on 2024 revenue). Average initial compliance cost for large companies is ~$1.3 million.

Advertising standards for children's products are tightening, limiting marketing reach.

The regulatory environment for advertising foods high in fat, salt, or sugar (HFSS) to children is rapidly changing, forcing companies to pull back from broad media channels. Mondelez International's own June 2024 Children's Food and Beverage Advertising Initiative (CFBAI) Pledge confirms they will not advertise in media 'primarily directed to children under age 13,' regardless of the product's nutritional profile.

This self-regulation is a direct response to anticipated legislation. The definition of 'primarily directed' is strict, applying when 30% or more of the audience is under 13. Furthermore, the UK is tightening its HFSS restrictions, with a ban on TV commercials before the 9pm watershed and a full online ban coming into effect in October 2025. This significantly limits marketing reach for core snack brands like Cadbury and Oreo in key international markets, forcing a shift in marketing spend toward adult-focused channels and product reformulation.

• Do not advertise to children under age 13 in covered media.
• Prohibit using licensed characters or movie tie-ins in ads directed at children under 13.
• UK HFSS restrictions will ban TV ads before 9pm watershed starting October 2025.

Mondelez International, Inc. (MDLZ) - PESTLE Analysis: Environmental factors

The environmental factors for Mondelez International, Inc. (MDLZ) are no longer abstract risks; they are now direct, material financial pressures, especially in the volatile cocoa market. Your biggest near-term challenge is managing the cost and supply stability of core ingredients while accelerating the transition to a circular packaging model, which is currently lagging behind 2025 targets.

Climate change impacts cocoa and wheat yields, threatening long-term supply stability.

Climate change is already hitting the bottom line hard. The extreme weather in West Africa, driven by climate change, has caused a supply shortage that inflated raw material costs by approximately 91% year-over-year in 2025. This unprecedented cocoa cost inflation is the primary reason Mondelez International anticipates its Adjusted Earnings Per Share (EPS) will decline by approximately 10% in 2025 on a constant currency basis. The company's Q1 2025 financials show the tangible impact, with the gross profit margin contracting to 26.1%, a significant decline from the prior year.

Here's the quick math: The company's raw materials account for about 70% of its total carbon footprint, so securing supply requires massive investment in climate-resilient agriculture, not just price hedging. For example, the Cocoa Life program farmers demonstrated greater resilience, with their production dropping only 8% in 2023/2024, compared to a 20% drop for the national average in cocoa-growing regions. You defintely need to scale these programs faster to mitigate future price shocks.

Commitment to sustainable sourcing, like the Cocoa Life program, requires significant investment.

Mondelez International's long-term defense against climate-driven supply shocks is the Cocoa Life program, representing a total investment of $1 billion through 2030, with an additional $600 million committed since 2022. The program aims to secure a more sustainable cocoa supply and improve farmer livelihoods, which reduces the incentive for environmentally destructive practices like deforestation.

The company set a critical 2025 goal to source 100% of its cocoa volume for chocolate brands through Cocoa Life (on a mass balance approach). By the end of 2024, the program had reached approximately 91% of the cocoa volume for its chocolate brands, demonstrating near-term success in scaling the initiative. This program is a direct cost but acts as a crucial hedge against physical and regulatory supply chain risks, especially with the European Union Deforestation Regulation (EUDR) looming.

• Total Cocoa Life Investment: $1 billion through 2030.
• 2025 Sourcing Goal: 100% of cocoa volume for chocolate brands via Cocoa Life.
• 2024 Progress: 91% of cocoa volume sourced through the program.

Pressure to reduce plastic packaging waste and increase recyclable material use.

The pressure to reduce plastic is intense, and your progress toward the 2025 packaging targets is mixed, showing significant headwinds in the circular economy transition. The total packaging managed by Mondelez International in 2024 was 875,800 metric tonnes, with flexible plastics (like wrappers) making up about 15% of that total.

The company is struggling to hit its virgin plastic reduction targets for the year. The biggest miss is the reduction in overall virgin plastic, which saw a 4.6% increase in 2024 over the 2020 baseline, reversing prior progress and falling short of the 5% reduction target for 2025. Sourcing high-quality, cost-effective recycled materials remains a major technical and supply chain challenge.

2025 Packaging Sustainability Targets (vs. 2020 Baseline)	2025 Target	2024 Progress	Variance to Target
Packaging Designed to be Recyclable	98%	96% (Stagnant since 2022)	-2 percentage points
Reduction in Overall Virgin Plastic Use	5% Reduction	4.6% Increase	-9.6 percentage points
Reduction in Virgin Rigid Plastic	25% Reduction	1.4% Reduction	-23.6 percentage points
Recycled Plastic Content in Packaging	5%	1.6%	-3.4 percentage points

MDLZ aims to achieve net-zero greenhouse gas emissions across its value chain by 2050.

The long-term ambition is clear: achieve net-zero greenhouse gas emissions across the full value chain by 2050, aligned with the Science Based Targets Initiative (SBTi) 1.5°C protocol. This is a massive, capital-intensive undertaking, but the company has made measurable progress on its Scope 1, 2, and 3 emissions, which is what matters to investors.

By the end of 2024, Mondelez International reported cutting its greenhouse gas emissions by around 12% across the value chain compared to a 2018 base year. The focus is on two key areas: converting global manufacturing to renewable electricity and accelerating regenerative agriculture to address the 70% of emissions tied to raw materials. The near-term goal of seeking no deforestation across primary commodities by the end of 2025 is a critical milestone in this net-zero roadmap.

Finance: Track the impact of currency hedging strategies on quarterly earnings by the end of this week.