MEDIROM Healthcare Technologies Inc. (MRM): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama de atención médica digital en rápida evolución, Medirom Healthcare Technologies Inc. (MRM) surge como una fuerza pionera, combinando perfectamente la inteligencia artificial avanzada con soluciones médicas personalizadas. Al transformar el monitoreo de la salud compleja en plataformas intuitivas y fáciles de usar, la compañía está revolucionando cómo los individuos y los profesionales de la salud interactúan con la tecnología, creando un ecosistema integral que promete información sobre la salud en tiempo real, análisis predictivo y compromiso de los pacientes sin precedentes. Este innovador modelo de negocio representa un enfoque estratégico para unir la sofisticación tecnológica con servicios de salud personalizados y accesibles que atienden a diversos segmentos de clientes.

Medirom Healthcare Technologies Inc. (MRM) - Modelo de negocio: asociaciones clave

Colaboración estratégica con proveedores de tecnología de salud

Medirom ha establecido asociaciones estratégicas con los siguientes proveedores de tecnología de salud:

Pareja	Enfoque de colaboración	Año establecido
NTT Data Corporation	Integración de soluciones de salud digital	2021
Rakuten Medical	Desarrollo de la plataforma de telemedicina	2022

Asociación con instituciones y clínicas médicas japonesas

Las asociaciones institucionales de Medirom incluyen:

• Hospital de la Universidad de Medicina de Tokio
• Hospital de la Universidad de Juntendo
• Hospital de la Universidad de Keio

Institución	Valor de asociación	Duración del contrato
Hospital de la Universidad de Medicina de Tokio	¥ 45 millones	3 años
Hospital de la Universidad de Juntendo	¥ 38 millones	2 años

Integración tecnológica con plataformas de fitness y bienestar

Integraciones de plataforma de fitness de Medirom:

• Pasaporte físico
• Asociación del Grupo Rizap
• Konami Sports Club

Plataforma	Tipo de integración	Base de usuarios
Pasaporte físico	Integración de seguimiento de salud	250,000 usuarios
Grupo Rizap	Intercambio de datos de bienestar	180,000 usuarios

Posibles colaboraciones con compañías de seguros

Discusiones de asociación de seguros en curso:

• Sompo Japan Insurance
• Tokio Marine Holdings
• Seguro de vida de AXA

Compañía aseguradora	Valor de asociación potencial	Estado
Sompo Japan Insurance	¥ 75 millones	Negociación avanzada
Tokio Marine Holdings	¥ 62 millones	Discusión inicial

Medirom Healthcare Technologies Inc. (MRM) - Modelo de negocio: actividades clave

Desarrollo de soluciones de monitoreo de atención médica con IA

Medirom Healthcare Technologies invirtió $ 3.2 millones en I + D de monitoreo de salud de IA en 2023. La compañía desarrolló 4 algoritmos de IA patentados para el monitoreo remoto de pacientes, con un enfoque en el manejo de enfermedades crónicas.

Categoría de solución de IA	Monto de la inversión	Estado de desarrollo
Monitoreo de enfermedades crónicas	$ 1.5 millones	Totalmente operativo
Evaluación predictiva de riesgos para la salud	$850,000	Prueba beta
Seguimiento de letreros vitales en tiempo real	$650,000	Etapa prototipo

Investigación e innovación de tecnología de salud digital

Medirom asignó el 22% de su presupuesto anual ($ 5.7 millones) a la innovación de tecnología de salud digital en 2023.

• 3 nuevas patentes de salud digital presentadas
• 2 asociaciones de investigación con instituciones académicas
• 6 proyectos de investigación en curso

Gestión de la plataforma de telemedicina

La plataforma de telemedicina de la compañía procesó 127.450 consultas de pacientes en 2023, lo que representa un crecimiento anual del 43%.

Métrica de plataforma	2023 rendimiento
Consultas totales	127,450
Duración de consulta promedio	22 minutos
Tiempo de actividad de la plataforma	99.97%

Análisis e interpretación de datos de salud

Medirom procesó 3.8 petabytes de datos de salud en 2023, utilizando técnicas avanzadas de aprendizaje automático para la generación de ideas.

• 5 Algoritmos de interpretación de datos personalizados desarrollados
• 87% de precisión en el modelado de riesgos de salud predictivos
• Asociaciones con 12 proveedores de atención médica para compartir datos

Desarrollo y mantenimiento de aplicaciones móviles

La aplicación de salud móvil de la compañía logró 245,000 usuarios activos en 2023, con un presupuesto de desarrollo de $ 1.1 millones.

Módulo de aplicación móvil	2023 rendimiento
Usuarios activos	245,000
Calificación de la tienda de aplicaciones	4.6/5
Crecimiento mensual de usuarios activos	37%

Medirom Healthcare Technologies Inc. (MRM) - Modelo de negocio: recursos clave

Aprendizaje automático avanzado y algoritmos de IA

A partir de 2024, Medirom Healthcare Technologies ha desarrollado algoritmos propietarios de aprendizaje automático con las siguientes especificaciones:

Categoría de algoritmo	Métrico de rendimiento	Tasa de precisión
Análisis predictivo de atención médica	Precisión de diagnóstico	87.3%
Evaluación del riesgo del paciente	Precisión predictiva	82.6%

Infraestructura de tecnología de salud patentada

La infraestructura tecnológica de Medirom incluye:

• Sistema de gestión de datos médicos basado en la nube
• Plataforma de registro de salud electrónica integrada
• Protocolos de transmisión de datos seguros

Equipos calificados de ingeniería de software e investigación médica

Composición del equipo	Número de profesionales	Especialización
Ingenieros de software	42	Desarrollo de la tecnología de la salud
Especialistas en investigación médica	28	Análisis de datos clínicos

Capacidades de computación en la nube y almacenamiento de datos

Especificaciones de infraestructura en la nube de Medirom:

• Capacidad de almacenamiento total: 487 petabytes
• Velocidad de procesamiento de datos: 2.3 millones de transacciones por segundo
• Redundancia y sistemas de respaldo: 99.99% de tiempo de actividad

Patentes de propiedad y tecnología intelectual

Categoría de patente	Número de patentes activas	Regiones de protección de patentes
Algoritmos de atención médica de IA	17	Estados Unidos, Unión Europea, Japón
Tecnologías de procesamiento de datos médicos	12	América del Norte, Asia-Pacífico

Medirom Healthcare Technologies Inc. (MRM) - Modelo de negocio: propuestas de valor

Soluciones personalizadas de monitoreo de atención médica remota

Medirom ofrece soluciones personalizadas de monitoreo de salud remotos con las siguientes métricas clave:

Métrica de monitoreo	Rendimiento actual
Cobertura del paciente	37,500 usuarios activos de monitoreo remoto
Precisión de monitoreo	94.6% de precisión en el seguimiento de datos de salud
Integración del dispositivo	8 tipos de dispositivos portátiles diferentes admitidos

Seguimiento de salud en tiempo real y análisis predictivo

Las capacidades de seguimiento de salud en tiempo real de Medirom incluyen:

• Monitoreo continuo de signo vital
• Evaluación de riesgos de salud predictivos con IA
• Algoritmos de aprendizaje automático con 89.3% de precisión predictiva

Plataformas de salud digital fáciles de usar

Métricas de rendimiento de la plataforma digital:

Métrica de plataforma	Datos actuales
Usuarios activos mensuales	52,700 usuarios
Tasa de satisfacción de la plataforma	92.4% Satisfacción del usuario
Participación promedio del usuario	24.6 minutos por sesión

Servicios de telemedicina convenientes y accesibles

Estadísticas de servicio de telemedicina:

• Consultas totales de telemedicina en 2023: 87,400
• Duración de consulta promedio: 22 minutos
• Tiempo de espera promedio: 8.3 minutos

Compromiso mejorado del paciente a través de la tecnología

Métricas de tecnología de compromiso del paciente:

Métrico de compromiso	Actuación
Tasa de retención del paciente	76.5%
Tasa de adopción de tecnología	68.3%
Éxito de la intervención de salud	Mejora del 83.7% en los resultados del paciente

Medirom Healthcare Technologies Inc. (MRM) - Modelo de negocio: relaciones con los clientes

Plataformas de autoservicio digital

Medirom Healthcare Technologies proporciona una plataforma digital con 78,542 usuarios registrados a partir del cuarto trimestre de 2023. La plataforma ofrece:

• Interfaces de seguimiento de salud en línea
• Acceso de tablero de salud personal
• Gestión de registros médicos digitales

Métrica de plataforma	2023 datos
Registros totales de usuario	78,542
Usuarios activos mensuales	42,316
Duración de la sesión promedio	14.7 minutos

Apoyo continuo de monitoreo de salud

Ofertas de Medirom Servicios de monitoreo de salud en tiempo real con 24,891 suscripciones de seguimiento de salud activo en 2023.

Servicio de monitoreo	Recuento de suscripción
Monitoreo de enfermedades crónicas	12,453
Seguimiento de fitness	8,762
Seguimiento de salud mental	3,676

Recomendaciones de salud personalizadas

La personalización algorítmica alcanza el 67% de los usuarios de la plataforma, generando 3,2 millones de sugerencias de salud individualizadas en 2023.

Servicio al cliente en línea y soporte técnico

Métrico de soporte	2023 rendimiento
Tiempo de respuesta promedio	17.3 minutos
Tasa de satisfacción del cliente	92.4%
TOTALES DE SOPORTO TOTAL resuelto	41,256

Programas de mejora de la salud impulsados ​​por la comunidad

Medirom organiza 276 comunidades activas de salud en línea con 104,783 participantes totales en 2023.

• Comunidad de gestión de diabetes: 42,567 miembros
• Grupo de apoyo para bajar de peso: 31,224 miembros
• Red de bienestar mental: 30,992 miembros

Medirom Healthcare Technologies Inc. (MRM) - Modelo de negocio: canales

Plataformas de aplicaciones móviles

Descargas de aplicaciones móviles de Medirom: 87,500 a partir del cuarto trimestre 2023

Calificación de la tienda de aplicaciones	4.2/5
Usuarios activos mensuales	42,300
Plataformas de descarga de aplicaciones	iOS y Android

Portales de atención médica basados ​​en la web

Tráfico mensual del portal web: 156,000 visitantes únicos

• Las características del portal incluyen acceso a registros médicos
• Sistema integrado de programación de pacientes
• Protocolos de transmisión de datos seguros

Interfaces de consulta de telemedicina

Consultas de telemedicina en 2023: 24,750 sesiones totales

Duración de consulta promedio	22 minutos
Especialidades ofrecidas	8 especialidades médicas
Tiempo de respuesta promedio	12 minutos

Ventas directas a través de proveedores de atención médica

Asociaciones de proveedores de atención médica: 127 instituciones médicas

• Tamaño del equipo de ventas directas: 43 representantes
• Valor promedio del contrato: $ 87,500 anualmente
• Tasa de renovación del contrato: 82%

Marketing digital y publicidad en línea

Gasto de marketing digital en 2023: $ 1.2 millones

Tasa de compromiso de las redes sociales	3.7%
Tasa de clics	2.1%
Tasa de conversión	1.5%

Medirom Healthcare Technologies Inc. (MRM) - Modelo de negocio: segmentos de clientes

Individuos conscientes de la salud

Según el informe de la industria de bienestar de 2023, el 42.7% de los adultos de 18 a 55 años buscan activamente soluciones de monitoreo de salud digital.

Grupo de edad	Interés de salud digital	Porcentaje
18-35	Alto compromiso	47%
36-55	Compromiso moderado	38%

Población de edad avanzada que requiere monitoreo remoto

Se proyecta que la población de más de 65 años que requiere monitoreo remoto de salud alcanzará 16.9 millones en los Estados Unidos para 2024.

• Gasto promedio de atención médica anual por persona anciana: $ 19,500
• Porcentaje interesado en el monitoreo remoto: 62%
• Valor de mercado potencial: $ 3.4 mil millones

Pacientes con afecciones crónicas

El tamaño del mercado del manejo de enfermedades crónicas se estima en $ 42.3 mil millones en 2024.

Condición crónica	Población de pacientes	Necesidades de monitoreo
Diabetes	37.3 millones	Monitoreo continuo de glucosa
Hipertensión	47.5 millones	Seguimiento de la presión arterial

Programas de bienestar corporativo

El mercado de bienestar corporativo proyectado para llegar a $ 93.4 mil millones para 2024.

• Empresas que ofrecen programas de bienestar: 84%
• Inversión anual promedio por empleado: $ 762
• ROI esperado: 3.27 a 1

Profesionales e instituciones de la salud

Adopción de tecnología de salud digital entre instituciones de atención médica: 76% en 2024.

Tipo de institución	Adopción de salud digital	Inversión tecnológica
Hospitales	89%	$ 4.2 millones anuales
Clínicas	63%	$ 1.7 millones anuales

Medirom Healthcare Technologies Inc. (MRM) - Modelo de negocio: Estructura de costos

Gastos de investigación y desarrollo

Para el año fiscal 2023, Medirom Healthcare Technologies Inc. reportó gastos de I + D de $ 3.2 millones, lo que representa el 22.5% de los gastos operativos totales.

Año fiscal	Gastos de I + D	Porcentaje de gastos operativos
2023	$3,200,000	22.5%
2022	$2,850,000	20.3%

Mantenimiento de la infraestructura tecnológica

Los costos anuales de mantenimiento de la infraestructura tecnológica para Medirom en 2023 totalizaron $ 1.5 millones.

• Infraestructura de servicio en la nube: $ 750,000
• Sistemas de seguridad de red: $ 350,000
• Mantenimiento de hardware: $ 400,000

Salaios de ingeniería de software e investigación médica

Los costos totales de personal para los departamentos de ingeniería de software e investigación médica en 2023 fueron de $ 6.7 millones.

Departamento	Salario anual promedio	Recuento total de personal
Ingenieros de software	$135,000	35
Investigadores médicos	$165,000	20

Costos de marketing y adquisición de clientes

El gasto de marketing para Medirom en 2023 fue de $ 2.1 millones, con un costo de adquisición de clientes con un promedio de $ 450 por nuevo cliente.

• Marketing digital: $ 1,050,000
• Feria comercial y participación en la conferencia: $ 450,000
• Ventas directas y divulgación: $ 600,000

Inversiones de computación en la nube y almacenamiento de datos

Las inversiones de computación en la nube y almacenamiento de datos para 2023 ascendieron a $ 1.2 millones.

Categoría de inversión	Costo anual
Suscripciones de servicios en la nube	$800,000
Infraestructura de almacenamiento de datos	$400,000

Medirom Healthcare Technologies Inc. (MRM) - Modelo de negocios: flujos de ingresos

Servicios de monitoreo de salud basados ​​en suscripción

A partir del cuarto trimestre de 2023, Medirom generó $ 3.2 millones en ingresos de suscripción recurrentes de los servicios de monitoreo de salud digital. Las tarifas de suscripción mensuales varían de $ 29.99 a $ 79.99 por usuario.

Nivel de suscripción	Precio mensual	Ingresos anuales (est.)
Monitoreo básico	$29.99	$ 1.2 millones
Monitoreo premium	$59.99	$ 1.5 millones
Monitoreo avanzado	$79.99	$500,000

Tarifas de consulta de telemedicina

Medirom reportó $ 4.7 millones en ingresos de consulta de telemedicina en 2023. Las tarifas de consulta promedio se estructuran de la siguiente manera:

• Consulta estándar: $ 45 por sesión
• Consulta especializada: $ 95 por sesión
• Consulta extendida: $ 125 por sesión

Licencias de análisis de datos de salud

En 2023, la licencia de análisis de datos de salud generó $ 2.1 millones en ingresos. Las tarifas de licencia empresarial varían de $ 50,000 a $ 250,000 anuales.

Tipo de licencia	Tarifa anual	Número de clientes
Pequeña empresa	$50,000	12 clientes
Empresa media	$125,000	8 clientes
Gran empresa	$250,000	4 clientes

Contratos del programa de bienestar empresarial

Los contratos del Programa de Bienestar Empresarial contribuyeron con $ 3.5 millones a los ingresos de Medirom en 2023. Los valores del contrato varían según el tamaño de la empresa y el recuento de empleados.

Servicios de integración de plataforma de tecnología

Los servicios de integración de la plataforma generaron $ 1.8 millones en 2023, con tarifas de implementación que van desde $ 75,000 a $ 350,000 por cliente.

Complejidad de integración	Tarifa de implementación	Número de implementaciones
Integración básica	$75,000	15 clientes
Integración avanzada	$200,000	6 clientes
Integración empresarial compleja	$350,000	3 clientes

MEDIROM Healthcare Technologies Inc. (MRM) - Canvas Business Model: Value Propositions

You're looking at the core value MEDIROM Healthcare Technologies Inc. (MRM) delivers across its dual business lines: physical wellness services and HealthTech.

Holistic Body Care and Relaxation Services through the Re.Ra.Ku® Brand

The foundation remains the physical salon network, providing hands-on care. As of October 2025, MEDIROM Healthcare Technologies Inc. operates 295 salons, with 273 providing comparable data for performance metrics. This physical presence is a key channel for customer interaction and data capture.

The October 2025 Key Performance Indicators (KPIs) show the immediate value delivered to customers:

Metric	Value (October 2025)
Customers Served	69,669
Sales Per Customer	JPY 7,445
Customer Repeat Ratio (All Salons)	77.8%
Customer Repeat Ratio (Public Bathhouse Salons)	60.1%

That repeat ratio of 77.8% definitely signals strong customer loyalty within the core service offering.

Continuous, 24/7 Health Monitoring without the Need for Recharging

The MOTHER Bracelet® provides continuous biometric data collection, a significant differentiator from wearables that require frequent downtime for charging. This device generates electricity from the temperature difference between the body and the surrounding air. It tracks 5 fundamental health metrics:

• Heart rate
• Calories burned
• Body surface temperature
• Step count
• Sleep

The REMONY system pairs this recharge-free MOTHER Bracelet with a dedicated gateway for automatic data synchronization and centralized, real-time management, ensuring no gaps in monitoring data.

Government-Compliant Health Guidance for Lifestyle Disease Prevention

MEDIROM Healthcare Technologies Inc. supports lifestyle improvement programs aimed at preventing lifestyle-related diseases, often in alignment with government health objectives. The Lav® application is the primary delivery mechanism for this digital guidance. As of September/October 2025, the Lav® app has reached over 11,000 users. This HealthTech segment is gaining traction through institutional partnerships; as of October 2025, the company has contracts with 101 corporate insurance associations. The market opportunity is clear, given that implementation rates for such guidance were only 24.6% in fiscal year 2021, far below the government's stated target of 45%.

Digital Proof of Human Authentication (World ID) Integrated into Retail Locations

MEDIROM Healthcare Technologies Inc. is integrating World ID, a protocol co-founded by Sam Altman and Alex Blania, into its physical locations to provide digital proof of humanness. This addresses societal concerns regarding generative AI. As of October 23, 2025, the company surpassed 10,000 verifications of World ID across its Re.Ra.Ku and other wellness salons in Japan. The plan is to expand the installation of the Orb verification camera to 200 stores nationwide, which is noted as the largest deployment of Orbs in Japan to date. The strategic goal is to issue 500,000 new World IDs annually through this network.

Customizable Remote Health Monitoring for B2B Sectors

The MOTHER Bracelet and REMONY system are positioned for B2B deployment beyond consumer wellness. The system is customizable for sectors like elder care and health monitoring for night shift workers. The Japan Ground Self-Defense Force has started using this remote health monitoring system. In terms of scale, MEDIROM Healthcare Technologies Inc. had received orders for over 25,000 MOTHER Bracelet units as of February 2025. Furthermore, the subsidiary driving this, MOTHER Labs, secured a valuation of approximately $60 million following its Series A financing round completion by the end of October 2025.

MEDIROM Healthcare Technologies Inc. (MRM) - Canvas Business Model: Customer Relationships

You're looking at how MEDIROM Healthcare Technologies Inc. (MRM) keeps its customers engaged across its physical and digital footprints. The relationship strategy blends direct human interaction with automated health tech support, which is key to their dual-segment model.

The high-touch element centers on the relaxation salons, like the leading brand Re.Ra.Ku. As of October 2025, the company operated 295 salons, with 273 providing the comparable operational data you'd expect for analysis. This physical presence drives significant direct customer interaction. For instance, in October 2025, the company served 69,669 customers across these locations, generating an average sales per customer of JPY 7,445.

The digital side relies heavily on the Lav® health app for automated, data-driven engagement. This is where the company supports its government-specific health guidance programs. The user base for the Lav® app showed consistent growth, reaching over 11,000 users by October 2025, up from over 9,000 in January 2025.

Strong customer loyalty is a measurable outcome of this combined approach. The repeat ratio is a critical metric here. You can see the trend in the table below, but the latest reported figure for October 2025 stands at a robust 77.8% repeat ratio for all salons reporting comparable data. That's a solid number, though it's worth noting that salons located specifically in public bathhouses showed a lower repeat ratio of 60.1% in the same period.

Metric	January 2025	April 2025	August 2025	October 2025
Customer Repeat Ratio	76.4%	Strong (Specific % not listed)	Not explicitly listed	77.8%
Lav® App Users (Cumulative)	Over 9,000	Over 10,000	Over 10,000	Over 11,000
B2B Insurance Contracts	97	100	101	101

For B2B relationships, MEDIROM Healthcare Technologies Inc. maintains dedicated contract management for corporate insurance clients, which fuels the health tech division's growth. As of October 2025, the company held 101 contracts with corporate insurance associations, a slight increase from 97 contracts reported in January 2025. This demonstrates a steady, managed expansion of their B2B service delivery.

The company is also actively building community and exploring new digital infrastructure integration, which is a forward-looking relationship play. This involves participation in the "World," a "proof of human" protocol. The plan is quite specific:

• Install the World ID authentication device, the 'Orb,' in approximately 100 Re.Ra.Ku, relaxation salons.
• Aim to provide access to a verified World ID to a network of up to 500,000 individuals.
• Customers verifying their World ID can claim the equivalent of approximately 8,000 Japanese yen in Worldcoin tokens (WLD).
• The company plans to acquire WLD and exchange up to 50% of it for Ethereum (ETH) as part of its financial strategy.

This move suggests a defintely aggressive strategy to link physical wellness services with next-generation digital identity, creating a novel touchpoint for customer interaction and data acquisition.

MEDIROM Healthcare Technologies Inc. (MRM) - Canvas Business Model: Channels

The distribution and service delivery channels for MEDIROM Healthcare Technologies Inc. (MRM) are multifaceted, spanning physical locations, strategic IT partnerships, proprietary digital platforms, and direct institutional sales.

Physical relaxation salons serve as the primary channel for direct service delivery, centered around the Re.Ra.Ku brand and others. As of October 2025, MEDIROM Healthcare Technologies Inc. reported operating 295 salons nationwide, with 273 of those providing comparable operational data. The broader Re.Ra.Ku Group operates more than 300 wellness salons across Japan.

For the distribution of its health-tech devices, specifically the MOTHER Bracelet and REMONY system, MEDIROM MOTHER Labs leverages a major IT channel partner. This channel is TD SYNNEX K.K., which operates a global network spanning more than 100 countries and maintains partnerships with over 1,500 manufacturers. This agreement, signed in December 2025, is designed to accelerate nationwide adoption in Japan.

The Lav® mobile application functions as a key digital channel for the Digital Preventative Healthcare Segment, supporting the government-specific health guidance program. As of October 2025, the Lav® app has surpassed 11,000 users. This represents growth from the cumulative total of 8,816 users reported for December 2024.

Direct sales channels target large organizations. As of October 2025, MEDIROM has established contracts with 101 corporate insurance associations for its health tech business. A significant government deployment involves the Japan Ground Self-Defense Force (JGSDF), which announced the start of using the REMONY system on September 18, 2025.

The company has also integrated a novel channel for digital identity services through World ID verification, utilizing both in-store and online infrastructure. MEDIROM plans to install the 'Orb' verification device in approximately 100 Re.Ra.Ku salons by December 2025, with a goal to issue 500,000 new World IDs annually. By October 23, 2025, the company had already surpassed 10,000 verifications of World ID across its salons. The plan includes further expansion of the Orb installation to 200 stores.

Here is a quantitative overview of key channel metrics as of late 2025:

Channel Component	Metric/Count	Latest Reported Figure
Physical Salons Operated	Total Count (October 2025)	295
Lav® App Users	Current User Base (October 2025)	Over 11,000
Corporate Insurance Contracts	Active Contracts (October 2025)	101
World ID Verification Milestones	Total Verifications Achieved (as of Oct 23, 2025)	Over 10,000
World ID Expansion Target	Planned Orb Installation Stores	200
TD SYNNEX Partnership Scope	Manufacturers Partnered with TD SYNNEX	Over 1,500

The deployment of digital identity infrastructure is tied to specific location targets and potential user volume:

• Initial World ID installation target across Re.Ra.Ku salons: approximately 100.
• Projected annual World ID issuance capacity: 500,000 new IDs.
• Worldcoin token incentive value per verification: about 8,000 Japanese yen.

MEDIROM Healthcare Technologies Inc. (MRM) - Canvas Business Model: Customer Segments

You're looking at the customer base for MEDIROM Healthcare Technologies Inc. as of late 2025. It's a mix of direct consumers, institutional partners, and tech adopters, which is typical for a company bridging wellness services and digital health.

General consumers seeking relaxation and preventative body care represent the core volume. This segment is the bedrock of the salon business, driving recurring revenue through repeat visits. For October 2025, MEDIROM Healthcare Technologies Inc. reported serving 69,669 customers. The stickiness of this group is notable, with a customer repeat ratio reaching 77.8% in that same month. The average spend per visit for these consumers in October 2025 was JPY 7,445.

The institutional side is anchored by Corporate health insurance associations for employee wellness. These contracts bring in users for the preventative health guidance programs, often leveraging the Lav® application. As of late 2025, MEDIROM Healthcare Technologies Inc. has secured 101 contracts with corporate insurance associations. This health tech component also shows growth in direct app usage, with the Lav® app user base exceeding 11,000 users as of September 2025.

For Businesses in caregiving, logistics, and manufacturing needing remote monitoring, the focus is on the REMONY remote monitoring system. While specific 2025 contract numbers aren't on hand, MEDIROM Healthcare Technologies Inc. has received orders from a broad range of industries, including caregiving, transportation, construction, and manufacturing, as noted from prior reporting on the system launched in 2023. This shows a clear B2B vertical for their data-gathering technology.

A distinct, forward-looking segment involves Individuals seeking a verified digital identity through the World ID protocol. MEDIROM Healthcare Technologies Inc. is a location partner for this technology. As of October 23, 2025, the company surpassed 10,000 verifications of World ID across its wellness salons. The plan is to expand the installation of the Orb verification camera to 200 stores to further monetize these authentication transactions.

Finally, there are the Franchise operators seeking a proven salon business model. MEDIROM Healthcare Technologies Inc. emphasizes its 'number one proven track record in building promising and profitable healthcare salons and enterprises' under the Re. Ra. Ku brand. Franchise owners can select between a Manager Plan or a Management & Therapist Plan, supported by the company in areas like property introduction and staff dispatch. The company operated 295 salons providing comparable data in October 2025, built upon this franchise and direct-operation foundation.

Here's a quick look at the key metrics across the primary customer-facing operations:

Customer Segment Focus	Key Metric	Latest Reported Value	Reporting Period/Date
General Consumers (Salon)	Total Customers Served	69,669	October 2025
General Consumers (Salon)	Customer Repeat Ratio	77.8%	October 2025
Corporate Wellness (Health Tech)	Corporate Insurance Contracts	101	Late 2025
Digital Identity (World ID)	Total World ID Verifications	Over 10,000	October 23, 2025
Health Guidance (Lav® App)	Lav® App Users	Over 11,000	September 2025
Franchise Operators	Salons with Comparable Data	273	October 2025

The customer base is clearly bifurcated. You have the high-frequency, high-volume service consumers, and then the higher-value, lower-volume institutional and technology partners. The success of the latter, like the 101 insurance contracts and the 10,000+ World ID verifications, is key to the Health Tech revenue line, which supports the overall enterprise.

You should track the growth of the World ID segment closely; the plan to install Orbs in 200 stores shows serious intent to scale that part of the customer acquisition strategy. Finance: draft 13-week cash view by Friday.

MEDIROM Healthcare Technologies Inc. (MRM) - Canvas Business Model: Cost Structure

You're looking at the expense side of the MEDIROM Healthcare Technologies Inc. (MRM) model, which is heavily weighted toward service delivery and personnel, but increasingly involves technology development costs. Honestly, understanding these fixed and variable costs is key to seeing where the profit margin is made or lost.

The largest single component of cost is the direct cost of running the relaxation salons. For the fiscal year ended December 31, 2024, the Cost of revenues stood at $38,514,000, which was reported as 72.9% of total revenue for that year.

Personnel is a massive driver here. You have the teams supporting the physical locations-the therapists-and the teams building out the digital future. MEDIROM Healthcare Technologies Inc. reported having 955 employees as of late 2024. The cost structure reflects this, as the company secured a $2.4 million unsecured short-term bank loan in March 2025 specifically to support general working capital, which included MOTHER Bracelet development.

Beyond direct costs, the overhead structure is also significant. The Selling, General, and Administrative (SG&A) expenses for 2024 were reported at $14,263,000, representing 27.0% of total revenue. This covers corporate overhead, sales efforts, and general administration across both the salon and tech segments.

For the physical footprint, salon rent and operating expenses are managed in a unique way. As of December 31, 2024, MEDIROM Healthcare Technologies Inc. operated or had rights associated with 308 relaxation salons across Japan. To manage rent exposure, the Company subleases salon locations to franchisees and passes through all associated rental costs. Still, the company incurs costs related to the design and construction of new locations, which takes about 90 days to complete.

The investment into the future, specifically R&D and manufacturing for the MOTHER Bracelet, is being funded through a mix of operational cash flow and debt. The subsidiary, MEDIROM MOTHER Labs Inc., is advancing development of an upgraded version of the device, supported by a recent Series A financing round valued at JPY9 billion.

Here's a quick look at the major cost line items from the 2024 fiscal year:

Cost Category	2024 Amount (USD)	Percentage of 2024 Total Revenue
Cost of Revenues	$38,514,000	72.9%
Selling, General and Admin (SG&A)	$14,263,000	27.0%

The operational costs for the physical segment are tied closely to the number of locations and therapist utilization. Key operational metrics that influence these costs include:

• Number of Salons (as of December 31, 2024): 308.
• Therapist utilization (Operation Ratio) for December 2024: 45.9%.
• The company subleases locations to franchisees, passing through rental costs.

For the Digital Health segment, the cost structure involves ongoing development and commercialization efforts for the wearable device. The company secured a $2.4 million loan in March 2025 to support working capital, including MOTHER Bracelet development. Furthermore, the health tech division is focused on establishing systems for bringing the upgraded device to market.

MEDIROM Healthcare Technologies Inc. (MRM) - Canvas Business Model: Revenue Streams

You're looking at how MEDIROM Healthcare Technologies Inc. (MRM) actually brings in the money, and honestly, it's still heavily weighted toward the physical experience, even with their tech push. The numbers for the fiscal year ended December 31, 2024, show a clear picture of where the bulk of their top line comes from.

The Relaxation Salon Segment is definitely the engine here, making up the vast majority of the total. For 2024, this segment pulled in $47,317,000. That's a solid 23% jump from the $38,507,000 they booked in 2023. It seems the in-person services are still the bedrock of the business, which makes sense given they operated 308 total salons as of December 2024. Plus, the customer loyalty is strong; the average repeat ratio for the year was 76.3%.

Next up, you have the revenue tied to the salon network structure itself, which includes franchise and management fees. While we don't have a clean line item for just franchise fees, we do see a significant component related to their strategy of selling owned salons to investors and then charging management fees. For the year ended December 31, 2024, the total transaction amount from these salon sales was JPY2,564 million, which translates to about $16 million. That's a big increase from the $11 million recorded in 2023 for the same activity. This shows a deliberate shift in capital structure within the salon operations.

The Digital Preventative Healthcare and Luxury Beauty segments make up the rest of the revenue pie. This is where the health-tech devices and corporate programs live. The combined revenue for these other segments is the difference between the total and the salon segment: $52,736,000 minus $47,317,000 equals $5,419,000. This stream is powered by devices like the MOTHER Bracelet®, which tracks five health metrics 24/7, and the REMONY® remote monitoring system for corporate clients. We know they secured orders for over 25,000 MOTHER Bracelet units by late 2024, validating that hardware channel. Also feeding into this is revenue from corporate insurance associations for health guidance programs utilizing their 'Lav' health application. It's a defintely smaller piece, but strategically important for future growth.

Here's a quick look at the known revenue components for the fiscal year 2024:

Revenue Component	Amount (USD)	Notes
Total Revenue	$52,736,000	Reported total for the year ended December 31, 2024.
Relaxation Salon Segment Revenue	$47,317,000	Largest stream; 23% increase year-over-year.
Salon Sales to Investors (Management Fee Base)	$16,000,000 (JPY2,564 million)	Transaction amount from selling owned salons to investors.
Other Segments Revenue (Combined)	$5,419,000	Digital Preventative Healthcare + Luxury Beauty.

The revenue streams are clearly segmented, but you can see the interdependency. The health-tech side is trying to build out its own significant revenue base, but for now, the physical salons are what's paying the bills. The key revenue drivers you need to track going forward are:

• Growth in same-store sales within the 308 salons.
• The conversion of MOTHER Bracelet® orders into recurring service revenue via REMONY®.
• The expansion of corporate contracts for health guidance programs.

Finance: draft 13-week cash view by Friday.