Medirom Healthcare Technologies Inc. (MRM): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No cenário em rápida evolução da saúde digital, a Medirom Healthcare Technologies Inc. (MRM) surge como uma força pioneira, combinando perfeitamente a inteligência artificial avançada com soluções médicas personalizadas. Ao transformar o monitoramento de saúde complexo em plataformas intuitivas e amigáveis, a empresa está revolucionando como indivíduos e profissionais de saúde interagem com a tecnologia, criando um ecossistema abrangente que promete insights de saúde em tempo real, análises preditivas e engajamento sem precedentes do paciente. Esse modelo de negócios inovador representa uma abordagem estratégica para a ponte de sofisticação tecnológica com serviços de saúde acessíveis e personalizados que atendem a diversos segmentos de clientes.

Medirom Healthcare Technologies Inc. (MRM) - Modelo de negócios: Parcerias -chave

Colaboração estratégica com provedores de tecnologia de saúde

A Medirom estabeleceu parcerias estratégicas com os seguintes provedores de tecnologia de saúde:

Parceiro	Foco de colaboração	Ano estabelecido
NTT Data Corporation	Integração de soluções de saúde digital	2021
Rakuten Medical	Desenvolvimento da plataforma de telemedicina	2022

Parceria com instituições médicas e clínicas japonesas

As parcerias institucionais da Medirom incluem:

• Hospital Universitário Médico de Tóquio
• Hospital Universitário da Juntendo
• Hospital Universitário de Keio

Instituição	Valor da parceria	Duração do contrato
Hospital Universitário Médico de Tóquio	¥ 45 milhões	3 anos
Hospital Universitário da Juntendo	¥ 38 milhões	2 anos

Integração de tecnologia com plataformas de fitness e bem -estar

Integrações da plataforma de fitness da Medirom:

• Passaporte de fitness
• Parceria do Grupo Rizap
• Konami Sports Club

Plataforma	Tipo de integração	Base de usuários
Passaporte de fitness	Integração de rastreamento de saúde	250.000 usuários
Grupo Rizap	Compartilhamento de dados de bem -estar	180.000 usuários

Colaborações em potencial com companhias de seguros

Discussões em parceria de seguros em andamento:

• SOMPO Japan Insurance
• Tokio Marine Holdings
• Seguro de vida da AXA

Companhia de seguros	Valor potencial de parceria	Status
SOMPO Japan Insurance	¥ 75 milhões	Negociação avançada
Tokio Marine Holdings	¥ 62 milhões	Discussão inicial

Medirom Healthcare Technologies Inc. (MRM) - Modelo de negócios: Atividades -chave

Desenvolvimento de soluções de monitoramento de saúde movidas a IA

A Medirom Healthcare Technologies investiu US $ 3,2 milhões em P&D de monitoramento de assistência médica de IA em 2023. A Companhia desenvolveu 4 algoritmos proprietários de AI para monitoramento remoto de pacientes, com foco no gerenciamento de doenças crônicas.

Categoria de solução de IA	Valor do investimento	Status de desenvolvimento
Monitoramento de doenças crônicas	US $ 1,5 milhão	Totalmente operacional
Avaliação preditiva de risco à saúde	$850,000	Teste beta
Rastreamento vital de sinais em tempo real	$650,000	Estágio de protótipo

Pesquisa e inovação em tecnologia da saúde digital

A Medirom alocou 22% de seu orçamento anual (US $ 5,7 milhões) para a inovação em tecnologia da saúde digital em 2023.

• 3 novas patentes de saúde digital arquivadas
• 2 parcerias de pesquisa com instituições acadêmicas
• 6 projetos de pesquisa em andamento

Gerenciamento de plataforma de telemedicina

A plataforma de telemedicina da empresa processou 127.450 consultas de pacientes em 2023, representando um crescimento de 43% ano a ano.

Métrica da plataforma	2023 desempenho
Total de consultas	127,450
Duração média da consulta	22 minutos
Tempo de atividade da plataforma	99.97%

Análise de dados de saúde e interpretação

A Medirom processou 3,8 petabytes de dados de saúde em 2023, utilizando técnicas avançadas de aprendizado de máquina para a geração de insights.

• 5 Algoritmos de interpretação de dados personalizados desenvolvidos
• 87% de precisão na modelagem preditiva de risco à saúde
• Parcerias com 12 prestadores de serviços de saúde para compartilhamento de dados

Desenvolvimento e manutenção de aplicativos móveis

O aplicativo de saúde móvel da empresa alcançou 245.000 usuários ativos em 2023, com um orçamento de desenvolvimento de US $ 1,1 milhão.

Métrica de aplicativo móvel	2023 desempenho
Usuários ativos	245,000
App Store Classificação	4.6/5
Crescimento mensal dos usuários ativos	37%

Medirom Healthcare Technologies Inc. (MRM) - Modelo de negócios: Recursos -chave

Aprendizado de máquina avançado e algoritmos de IA

A partir de 2024, a Medirom Healthcare Technologies desenvolveu algoritmos proprietários de aprendizado de máquina com as seguintes especificações:

Categoria de algoritmo	Métrica de desempenho	Taxa de precisão
Análise preditiva da saúde	Precisão diagnóstica	87.3%
Avaliação de risco do paciente	Precisão preditiva	82.6%

Infraestrutura de tecnologia de saúde proprietária

A infraestrutura tecnológica da Medirom inclui:

• Sistema de Gerenciamento de Dados Médicos baseado em nuvem
• Plataforma integrada de registro eletrônico de saúde
• Protocolos de transmissão de dados seguros

Equipes de engenharia de software qualificadas e equipes de pesquisa médica

Composição da equipe	Número de profissionais	Especialização
Engenheiros de software	42	Desenvolvimento de Tecnologia da Saúde
Especialistas em pesquisa médica	28	Análise de dados clínicos

Recursos de computação em nuvem e armazenamento de dados

Especificações de infraestrutura em nuvem da Medirom:

• Capacidade total de armazenamento: 487 petabytes
• Velocidade de processamento de dados: 2,3 milhões de transações por segundo
• Sistemas de redundância e backup: 99,99% de tempo de atividade

Propriedade intelectual e patentes de tecnologia

Categoria de patentes	Número de patentes ativas	Regiões de proteção de patentes
Algoritmos de saúde da IA	17	Estados Unidos, União Europeia, Japão
Tecnologias de processamento de dados médicos	12	América do Norte, Ásia-Pacífico

Medirom Healthcare Technologies Inc. (MRM) - Modelo de negócios: proposições de valor

Soluções personalizadas de monitoramento de saúde remota

A Medirom oferece soluções personalizadas de monitoramento de saúde remota com as seguintes métricas principais:

Monitoramento métrica	Desempenho atual
Cobertura do paciente	37.500 usuários de monitoramento remoto ativo
Monitoramento de precisão	94,6% de precisão no rastreamento de dados de saúde
Integração do dispositivo	8 diferentes tipos de dispositivos vestíveis suportados

Rastreamento de saúde em tempo real e análise preditiva

Os recursos de rastreamento de saúde em tempo real da Medirom incluem:

• Monitoramento de sinal vital contínuo
• Avaliação preditiva de risco para a saúde da IA
• Algoritmos de aprendizado de máquina com 89,3% de precisão preditiva

Plataformas de saúde digital amigáveis

Métricas de desempenho da plataforma digital:

Métrica da plataforma	Dados atuais
Usuários ativos mensais	52.700 usuários
Taxa de satisfação da plataforma	92,4% de satisfação do usuário
Engajamento médio do usuário	24,6 minutos por sessão

Serviços de telemedicina convenientes e acessíveis

Estatísticas de serviço de telemedicina:

• Total de consultas de telemedicina em 2023: 87.400
• Duração média da consulta: 22 minutos
• Tempo médio de espera: 8,3 minutos

Engajamento aprimorado do paciente através da tecnologia

Métricas de tecnologia de envolvimento do paciente:

Métrica de engajamento	Desempenho
Taxa de retenção de pacientes	76.5%
Taxa de adoção de tecnologia	68.3%
Sucesso na intervenção em saúde	83,7% de melhoria nos resultados dos pacientes

Medirom Healthcare Technologies Inc. (MRM) - Modelo de negócios: Relacionamentos do cliente

Plataformas de autoatendimento digital

A Medirom Healthcare Technologies fornece uma plataforma digital com 78.542 usuários registrados a partir do quarto trimestre 2023. A plataforma oferece:

• Interfaces de rastreamento de saúde online
• Acesso ao painel de saúde pessoal
• Gerenciamento de registro médico digital

Métrica da plataforma	2023 dados
Registros totais do usuário	78,542
Usuários ativos mensais	42,316
Duração média da sessão	14,7 minutos

Suporte contínuo de monitoramento de saúde

Medirom oferece Serviços de monitoramento em saúde em tempo real com 24.891 assinaturas de rastreamento de saúde ativos em 2023.

Serviço de monitoramento	Contagem de assinaturas
Monitoramento de doenças crônicas	12,453
Rastreamento de fitness	8,762
Rastreamento de saúde mental	3,676

Recomendações de saúde personalizadas

A personalização algorítmica atinge 67% dos usuários da plataforma, gerando 3,2 milhões de sugestões de saúde individualizadas em 2023.

Atendimento ao cliente on -line e suporte técnico

Métrica de suporte	2023 desempenho
Tempo médio de resposta	17,3 minutos
Taxa de satisfação do cliente	92.4%
Tickets de suporte total resolvidos	41,256

Programas de melhoria de saúde orientados pela comunidade

A Medirom hospeda 276 comunidades de saúde on -line ativas com 104.783 participantes totais em 2023.

• Comunidade de gerenciamento de diabetes: 42.567 membros
• Grupo de apoio à perda de peso: 31.224 membros
• Rede de bem -estar mental: 30.992 membros

Medirom Healthcare Technologies Inc. (MRM) - Modelo de Negócios: Canais

Plataformas de aplicativos móveis

Downloads de aplicativos móveis da Medirom: 87.500 a partir do quarto trimestre 2023

App Store Classificação	4.2/5
Usuários ativos mensais	42,300
Plataformas de download de aplicativos	iOS e Android

Portais de saúde baseados na Web

Tráfego mensal do portal da web: 156.000 visitantes únicos

• Os recursos do portal incluem acesso de registros médicos
• Sistema de agendamento de pacientes integrados
• Protocolos de transmissão de dados seguros

Interfaces de consulta de telemedicina

Consultas de telemedicina em 2023: 24.750 sessões totais

Duração média da consulta	22 minutos
Especialidades oferecidas	8 especialidades médicas
Tempo médio de resposta	12 minutos

Vendas diretas por meio de prestadores de serviços de saúde

Parcerias de prestadores de serviços de saúde: 127 instituições médicas

• Tamanho da equipe de vendas direta: 43 representantes
• Valor médio do contrato: US $ 87.500 anualmente
• Taxa de renovação do contrato: 82%

Marketing digital e publicidade online

Gastes de marketing digital em 2023: US $ 1,2 milhão

Taxa de engajamento de mídia social	3.7%
Taxa de cliques	2.1%
Taxa de conversão	1.5%

Medirom Healthcare Technologies Inc. (MRM) - Modelo de negócios: segmentos de clientes

Indivíduos preocupados com a saúde

De acordo com o relatório da indústria de bem-estar de 2023, 42,7% dos adultos de 18 a 55 anos buscam ativamente soluções de monitoramento de saúde digital.

Faixa etária	Interesse em saúde digital	Percentagem
18-35	Alto engajamento	47%
36-55	Engajamento moderado	38%

População idosa que exige monitoramento remoto

A população de mais de 65 anos que exige monitoramento remoto de saúde deve atingir 16,9 milhões nos Estados Unidos até 2024.

• Gastos médios anuais em saúde por idosos Indivíduo: US $ 19.500
• Porcentagem interessada no monitoramento remoto: 62%
• Valor potencial de mercado: US $ 3,4 bilhões

Pacientes com condições crônicas

O tamanho do mercado de gerenciamento de doenças crônicas é estimado em US $ 42,3 bilhões em 2024.

Condição crônica	População de pacientes	Necessidades de monitoramento
Diabetes	37,3 milhões	Monitoramento contínuo de glicose
Hipertensão	47,5 milhões	Rastreamento da pressão arterial

Programas de bem -estar corporativo

O mercado de bem -estar corporativo se projetou para atingir US $ 93,4 bilhões até 2024.

• Empresas que oferecem programas de bem -estar: 84%
• Investimento anual médio por funcionário: US $ 762
• ROI esperado: 3,27 a 1

Profissionais e instituições de saúde

Adoção de tecnologia da saúde digital entre instituições de saúde: 76% em 2024.

Tipo de instituição	Adoção de saúde digital	Investimento em tecnologia
Hospitais	89%	US $ 4,2 milhões anualmente
Clínicas	63%	US $ 1,7 milhão anualmente

Medirom Healthcare Technologies Inc. (MRM) - Modelo de negócios: estrutura de custos

Despesas de pesquisa e desenvolvimento

Para o ano fiscal de 2023, a Medirom Healthcare Technologies Inc. registrou despesas de P&D de US $ 3,2 milhões, representando 22,5% do total de despesas operacionais.

Ano fiscal	Despesas de P&D	Porcentagem de despesas operacionais
2023	$3,200,000	22.5%
2022	$2,850,000	20.3%

Manutenção de infraestrutura de tecnologia

Os custos anuais de manutenção de infraestrutura tecnológica do Medirom em 2023 totalizaram US $ 1,5 milhão.

• Infraestrutura de serviço em nuvem: US $ 750.000
• Sistemas de segurança de rede: US $ 350.000
• Manutenção de hardware: US $ 400.000

Engenharia de software e salários de pesquisa médica

Os custos totais de pessoal para os departamentos de engenharia de software e pesquisa médica em 2023 foram de US $ 6,7 milhões.

Departamento	Salário médio anual	Contagem total de pessoal
Engenheiros de software	$135,000	35
Pesquisadores médicos	$165,000	20

Custos de marketing e aquisição de clientes

As despesas de marketing para Medirom em 2023 foram de US $ 2,1 milhões, com o custo de aquisição de clientes em média US $ 450 por novo cliente.

• Marketing digital: US $ 1.050.000
• Feira de feira e participação da conferência: US $ 450.000
• Vendas e divulgação direta: US $ 600.000

Investimentos de computação em nuvem e armazenamento de dados

Os investimentos em computação em nuvem e armazenamento de dados para 2023 totalizaram US $ 1,2 milhão.

Categoria de investimento	Custo anual
Assinaturas de serviço em nuvem	$800,000
Infraestrutura de armazenamento de dados	$400,000

Medirom Healthcare Technologies Inc. (MRM) - Modelo de negócios: fluxos de receita

Serviços de monitoramento de saúde baseados em assinatura

No quarto trimestre 2023, a Medirom gerou US $ 3,2 milhões em receita recorrente de assinatura dos serviços de monitoramento de saúde digital. As taxas mensais de assinatura variam de US $ 29,99 a US $ 79,99 por usuário.

Camada de assinatura	Preço mensal	Receita anual (EST.)
Monitoramento básico	$29.99	US $ 1,2 milhão
Monitoramento premium	$59.99	US $ 1,5 milhão
Monitoramento avançado	$79.99	$500,000

Taxas de consulta de telemedicina

A Medirom registrou US $ 4,7 milhões em receita de consulta de telemedicina em 2023. As taxas médias de consulta são estruturadas da seguinte forma:

• Consulta padrão: US $ 45 por sessão
• Consulta especializada: US $ 95 por sessão
• Consulta estendida: US $ 125 por sessão

Licenciamento de análise de dados de saúde

Em 2023, o licenciamento de análise de dados de saúde gerou US $ 2,1 milhões em receita. As taxas de licenciamento corporativo variam de US $ 50.000 a US $ 250.000 anualmente.

Tipo de licença	Taxa anual	Número de clientes
Pequena empresa	$50,000	12 clientes
Média Enterprise	$125,000	8 clientes
Grande empresa	$250,000	4 clientes

Contratos do Programa de Bem -Estar da Enterprise

Os contratos do programa de bem -estar corporativo contribuíram com US $ 3,5 milhões para a receita da Medirom em 2023. Os valores do contrato variam com base no tamanho da empresa e na contagem de funcionários.

Serviços de integração de plataforma de tecnologia

Os serviços de integração da plataforma geraram US $ 1,8 milhão em 2023, com taxas de implementação que variam de US $ 75.000 a US $ 350.000 por cliente.

Complexidade de integração	Taxa de implementação	Número de implementações
Integração básica	$75,000	15 clientes
Integração avançada	$200,000	6 clientes
Integração corporativa complexa	$350,000	3 clientes

MEDIROM Healthcare Technologies Inc. (MRM) - Canvas Business Model: Value Propositions

You're looking at the core value MEDIROM Healthcare Technologies Inc. (MRM) delivers across its dual business lines: physical wellness services and HealthTech.

Holistic Body Care and Relaxation Services through the Re.Ra.Ku® Brand

The foundation remains the physical salon network, providing hands-on care. As of October 2025, MEDIROM Healthcare Technologies Inc. operates 295 salons, with 273 providing comparable data for performance metrics. This physical presence is a key channel for customer interaction and data capture.

The October 2025 Key Performance Indicators (KPIs) show the immediate value delivered to customers:

Metric	Value (October 2025)
Customers Served	69,669
Sales Per Customer	JPY 7,445
Customer Repeat Ratio (All Salons)	77.8%
Customer Repeat Ratio (Public Bathhouse Salons)	60.1%

That repeat ratio of 77.8% definitely signals strong customer loyalty within the core service offering.

Continuous, 24/7 Health Monitoring without the Need for Recharging

The MOTHER Bracelet® provides continuous biometric data collection, a significant differentiator from wearables that require frequent downtime for charging. This device generates electricity from the temperature difference between the body and the surrounding air. It tracks 5 fundamental health metrics:

• Heart rate
• Calories burned
• Body surface temperature
• Step count
• Sleep

The REMONY system pairs this recharge-free MOTHER Bracelet with a dedicated gateway for automatic data synchronization and centralized, real-time management, ensuring no gaps in monitoring data.

Government-Compliant Health Guidance for Lifestyle Disease Prevention

MEDIROM Healthcare Technologies Inc. supports lifestyle improvement programs aimed at preventing lifestyle-related diseases, often in alignment with government health objectives. The Lav® application is the primary delivery mechanism for this digital guidance. As of September/October 2025, the Lav® app has reached over 11,000 users. This HealthTech segment is gaining traction through institutional partnerships; as of October 2025, the company has contracts with 101 corporate insurance associations. The market opportunity is clear, given that implementation rates for such guidance were only 24.6% in fiscal year 2021, far below the government's stated target of 45%.

Digital Proof of Human Authentication (World ID) Integrated into Retail Locations

MEDIROM Healthcare Technologies Inc. is integrating World ID, a protocol co-founded by Sam Altman and Alex Blania, into its physical locations to provide digital proof of humanness. This addresses societal concerns regarding generative AI. As of October 23, 2025, the company surpassed 10,000 verifications of World ID across its Re.Ra.Ku and other wellness salons in Japan. The plan is to expand the installation of the Orb verification camera to 200 stores nationwide, which is noted as the largest deployment of Orbs in Japan to date. The strategic goal is to issue 500,000 new World IDs annually through this network.

Customizable Remote Health Monitoring for B2B Sectors

The MOTHER Bracelet and REMONY system are positioned for B2B deployment beyond consumer wellness. The system is customizable for sectors like elder care and health monitoring for night shift workers. The Japan Ground Self-Defense Force has started using this remote health monitoring system. In terms of scale, MEDIROM Healthcare Technologies Inc. had received orders for over 25,000 MOTHER Bracelet units as of February 2025. Furthermore, the subsidiary driving this, MOTHER Labs, secured a valuation of approximately $60 million following its Series A financing round completion by the end of October 2025.

MEDIROM Healthcare Technologies Inc. (MRM) - Canvas Business Model: Customer Relationships

You're looking at how MEDIROM Healthcare Technologies Inc. (MRM) keeps its customers engaged across its physical and digital footprints. The relationship strategy blends direct human interaction with automated health tech support, which is key to their dual-segment model.

The high-touch element centers on the relaxation salons, like the leading brand Re.Ra.Ku. As of October 2025, the company operated 295 salons, with 273 providing the comparable operational data you'd expect for analysis. This physical presence drives significant direct customer interaction. For instance, in October 2025, the company served 69,669 customers across these locations, generating an average sales per customer of JPY 7,445.

The digital side relies heavily on the Lav® health app for automated, data-driven engagement. This is where the company supports its government-specific health guidance programs. The user base for the Lav® app showed consistent growth, reaching over 11,000 users by October 2025, up from over 9,000 in January 2025.

Strong customer loyalty is a measurable outcome of this combined approach. The repeat ratio is a critical metric here. You can see the trend in the table below, but the latest reported figure for October 2025 stands at a robust 77.8% repeat ratio for all salons reporting comparable data. That's a solid number, though it's worth noting that salons located specifically in public bathhouses showed a lower repeat ratio of 60.1% in the same period.

Metric	January 2025	April 2025	August 2025	October 2025
Customer Repeat Ratio	76.4%	Strong (Specific % not listed)	Not explicitly listed	77.8%
Lav® App Users (Cumulative)	Over 9,000	Over 10,000	Over 10,000	Over 11,000
B2B Insurance Contracts	97	100	101	101

For B2B relationships, MEDIROM Healthcare Technologies Inc. maintains dedicated contract management for corporate insurance clients, which fuels the health tech division's growth. As of October 2025, the company held 101 contracts with corporate insurance associations, a slight increase from 97 contracts reported in January 2025. This demonstrates a steady, managed expansion of their B2B service delivery.

The company is also actively building community and exploring new digital infrastructure integration, which is a forward-looking relationship play. This involves participation in the "World," a "proof of human" protocol. The plan is quite specific:

• Install the World ID authentication device, the 'Orb,' in approximately 100 Re.Ra.Ku, relaxation salons.
• Aim to provide access to a verified World ID to a network of up to 500,000 individuals.
• Customers verifying their World ID can claim the equivalent of approximately 8,000 Japanese yen in Worldcoin tokens (WLD).
• The company plans to acquire WLD and exchange up to 50% of it for Ethereum (ETH) as part of its financial strategy.

This move suggests a defintely aggressive strategy to link physical wellness services with next-generation digital identity, creating a novel touchpoint for customer interaction and data acquisition.

MEDIROM Healthcare Technologies Inc. (MRM) - Canvas Business Model: Channels

The distribution and service delivery channels for MEDIROM Healthcare Technologies Inc. (MRM) are multifaceted, spanning physical locations, strategic IT partnerships, proprietary digital platforms, and direct institutional sales.

Physical relaxation salons serve as the primary channel for direct service delivery, centered around the Re.Ra.Ku brand and others. As of October 2025, MEDIROM Healthcare Technologies Inc. reported operating 295 salons nationwide, with 273 of those providing comparable operational data. The broader Re.Ra.Ku Group operates more than 300 wellness salons across Japan.

For the distribution of its health-tech devices, specifically the MOTHER Bracelet and REMONY system, MEDIROM MOTHER Labs leverages a major IT channel partner. This channel is TD SYNNEX K.K., which operates a global network spanning more than 100 countries and maintains partnerships with over 1,500 manufacturers. This agreement, signed in December 2025, is designed to accelerate nationwide adoption in Japan.

The Lav® mobile application functions as a key digital channel for the Digital Preventative Healthcare Segment, supporting the government-specific health guidance program. As of October 2025, the Lav® app has surpassed 11,000 users. This represents growth from the cumulative total of 8,816 users reported for December 2024.

Direct sales channels target large organizations. As of October 2025, MEDIROM has established contracts with 101 corporate insurance associations for its health tech business. A significant government deployment involves the Japan Ground Self-Defense Force (JGSDF), which announced the start of using the REMONY system on September 18, 2025.

The company has also integrated a novel channel for digital identity services through World ID verification, utilizing both in-store and online infrastructure. MEDIROM plans to install the 'Orb' verification device in approximately 100 Re.Ra.Ku salons by December 2025, with a goal to issue 500,000 new World IDs annually. By October 23, 2025, the company had already surpassed 10,000 verifications of World ID across its salons. The plan includes further expansion of the Orb installation to 200 stores.

Here is a quantitative overview of key channel metrics as of late 2025:

Channel Component	Metric/Count	Latest Reported Figure
Physical Salons Operated	Total Count (October 2025)	295
Lav® App Users	Current User Base (October 2025)	Over 11,000
Corporate Insurance Contracts	Active Contracts (October 2025)	101
World ID Verification Milestones	Total Verifications Achieved (as of Oct 23, 2025)	Over 10,000
World ID Expansion Target	Planned Orb Installation Stores	200
TD SYNNEX Partnership Scope	Manufacturers Partnered with TD SYNNEX	Over 1,500

The deployment of digital identity infrastructure is tied to specific location targets and potential user volume:

• Initial World ID installation target across Re.Ra.Ku salons: approximately 100.
• Projected annual World ID issuance capacity: 500,000 new IDs.
• Worldcoin token incentive value per verification: about 8,000 Japanese yen.

MEDIROM Healthcare Technologies Inc. (MRM) - Canvas Business Model: Customer Segments

You're looking at the customer base for MEDIROM Healthcare Technologies Inc. as of late 2025. It's a mix of direct consumers, institutional partners, and tech adopters, which is typical for a company bridging wellness services and digital health.

General consumers seeking relaxation and preventative body care represent the core volume. This segment is the bedrock of the salon business, driving recurring revenue through repeat visits. For October 2025, MEDIROM Healthcare Technologies Inc. reported serving 69,669 customers. The stickiness of this group is notable, with a customer repeat ratio reaching 77.8% in that same month. The average spend per visit for these consumers in October 2025 was JPY 7,445.

The institutional side is anchored by Corporate health insurance associations for employee wellness. These contracts bring in users for the preventative health guidance programs, often leveraging the Lav® application. As of late 2025, MEDIROM Healthcare Technologies Inc. has secured 101 contracts with corporate insurance associations. This health tech component also shows growth in direct app usage, with the Lav® app user base exceeding 11,000 users as of September 2025.

For Businesses in caregiving, logistics, and manufacturing needing remote monitoring, the focus is on the REMONY remote monitoring system. While specific 2025 contract numbers aren't on hand, MEDIROM Healthcare Technologies Inc. has received orders from a broad range of industries, including caregiving, transportation, construction, and manufacturing, as noted from prior reporting on the system launched in 2023. This shows a clear B2B vertical for their data-gathering technology.

A distinct, forward-looking segment involves Individuals seeking a verified digital identity through the World ID protocol. MEDIROM Healthcare Technologies Inc. is a location partner for this technology. As of October 23, 2025, the company surpassed 10,000 verifications of World ID across its wellness salons. The plan is to expand the installation of the Orb verification camera to 200 stores to further monetize these authentication transactions.

Finally, there are the Franchise operators seeking a proven salon business model. MEDIROM Healthcare Technologies Inc. emphasizes its 'number one proven track record in building promising and profitable healthcare salons and enterprises' under the Re. Ra. Ku brand. Franchise owners can select between a Manager Plan or a Management & Therapist Plan, supported by the company in areas like property introduction and staff dispatch. The company operated 295 salons providing comparable data in October 2025, built upon this franchise and direct-operation foundation.

Here's a quick look at the key metrics across the primary customer-facing operations:

Customer Segment Focus	Key Metric	Latest Reported Value	Reporting Period/Date
General Consumers (Salon)	Total Customers Served	69,669	October 2025
General Consumers (Salon)	Customer Repeat Ratio	77.8%	October 2025
Corporate Wellness (Health Tech)	Corporate Insurance Contracts	101	Late 2025
Digital Identity (World ID)	Total World ID Verifications	Over 10,000	October 23, 2025
Health Guidance (Lav® App)	Lav® App Users	Over 11,000	September 2025
Franchise Operators	Salons with Comparable Data	273	October 2025

The customer base is clearly bifurcated. You have the high-frequency, high-volume service consumers, and then the higher-value, lower-volume institutional and technology partners. The success of the latter, like the 101 insurance contracts and the 10,000+ World ID verifications, is key to the Health Tech revenue line, which supports the overall enterprise.

You should track the growth of the World ID segment closely; the plan to install Orbs in 200 stores shows serious intent to scale that part of the customer acquisition strategy. Finance: draft 13-week cash view by Friday.

MEDIROM Healthcare Technologies Inc. (MRM) - Canvas Business Model: Cost Structure

You're looking at the expense side of the MEDIROM Healthcare Technologies Inc. (MRM) model, which is heavily weighted toward service delivery and personnel, but increasingly involves technology development costs. Honestly, understanding these fixed and variable costs is key to seeing where the profit margin is made or lost.

The largest single component of cost is the direct cost of running the relaxation salons. For the fiscal year ended December 31, 2024, the Cost of revenues stood at $38,514,000, which was reported as 72.9% of total revenue for that year.

Personnel is a massive driver here. You have the teams supporting the physical locations-the therapists-and the teams building out the digital future. MEDIROM Healthcare Technologies Inc. reported having 955 employees as of late 2024. The cost structure reflects this, as the company secured a $2.4 million unsecured short-term bank loan in March 2025 specifically to support general working capital, which included MOTHER Bracelet development.

Beyond direct costs, the overhead structure is also significant. The Selling, General, and Administrative (SG&A) expenses for 2024 were reported at $14,263,000, representing 27.0% of total revenue. This covers corporate overhead, sales efforts, and general administration across both the salon and tech segments.

For the physical footprint, salon rent and operating expenses are managed in a unique way. As of December 31, 2024, MEDIROM Healthcare Technologies Inc. operated or had rights associated with 308 relaxation salons across Japan. To manage rent exposure, the Company subleases salon locations to franchisees and passes through all associated rental costs. Still, the company incurs costs related to the design and construction of new locations, which takes about 90 days to complete.

The investment into the future, specifically R&D and manufacturing for the MOTHER Bracelet, is being funded through a mix of operational cash flow and debt. The subsidiary, MEDIROM MOTHER Labs Inc., is advancing development of an upgraded version of the device, supported by a recent Series A financing round valued at JPY9 billion.

Here's a quick look at the major cost line items from the 2024 fiscal year:

Cost Category	2024 Amount (USD)	Percentage of 2024 Total Revenue
Cost of Revenues	$38,514,000	72.9%
Selling, General and Admin (SG&A)	$14,263,000	27.0%

The operational costs for the physical segment are tied closely to the number of locations and therapist utilization. Key operational metrics that influence these costs include:

• Number of Salons (as of December 31, 2024): 308.
• Therapist utilization (Operation Ratio) for December 2024: 45.9%.
• The company subleases locations to franchisees, passing through rental costs.

For the Digital Health segment, the cost structure involves ongoing development and commercialization efforts for the wearable device. The company secured a $2.4 million loan in March 2025 to support working capital, including MOTHER Bracelet development. Furthermore, the health tech division is focused on establishing systems for bringing the upgraded device to market.

MEDIROM Healthcare Technologies Inc. (MRM) - Canvas Business Model: Revenue Streams

You're looking at how MEDIROM Healthcare Technologies Inc. (MRM) actually brings in the money, and honestly, it's still heavily weighted toward the physical experience, even with their tech push. The numbers for the fiscal year ended December 31, 2024, show a clear picture of where the bulk of their top line comes from.

The Relaxation Salon Segment is definitely the engine here, making up the vast majority of the total. For 2024, this segment pulled in $47,317,000. That's a solid 23% jump from the $38,507,000 they booked in 2023. It seems the in-person services are still the bedrock of the business, which makes sense given they operated 308 total salons as of December 2024. Plus, the customer loyalty is strong; the average repeat ratio for the year was 76.3%.

Next up, you have the revenue tied to the salon network structure itself, which includes franchise and management fees. While we don't have a clean line item for just franchise fees, we do see a significant component related to their strategy of selling owned salons to investors and then charging management fees. For the year ended December 31, 2024, the total transaction amount from these salon sales was JPY2,564 million, which translates to about $16 million. That's a big increase from the $11 million recorded in 2023 for the same activity. This shows a deliberate shift in capital structure within the salon operations.

The Digital Preventative Healthcare and Luxury Beauty segments make up the rest of the revenue pie. This is where the health-tech devices and corporate programs live. The combined revenue for these other segments is the difference between the total and the salon segment: $52,736,000 minus $47,317,000 equals $5,419,000. This stream is powered by devices like the MOTHER Bracelet®, which tracks five health metrics 24/7, and the REMONY® remote monitoring system for corporate clients. We know they secured orders for over 25,000 MOTHER Bracelet units by late 2024, validating that hardware channel. Also feeding into this is revenue from corporate insurance associations for health guidance programs utilizing their 'Lav' health application. It's a defintely smaller piece, but strategically important for future growth.

Here's a quick look at the known revenue components for the fiscal year 2024:

Revenue Component	Amount (USD)	Notes
Total Revenue	$52,736,000	Reported total for the year ended December 31, 2024.
Relaxation Salon Segment Revenue	$47,317,000	Largest stream; 23% increase year-over-year.
Salon Sales to Investors (Management Fee Base)	$16,000,000 (JPY2,564 million)	Transaction amount from selling owned salons to investors.
Other Segments Revenue (Combined)	$5,419,000	Digital Preventative Healthcare + Luxury Beauty.

The revenue streams are clearly segmented, but you can see the interdependency. The health-tech side is trying to build out its own significant revenue base, but for now, the physical salons are what's paying the bills. The key revenue drivers you need to track going forward are:

• Growth in same-store sales within the 308 salons.
• The conversion of MOTHER Bracelet® orders into recurring service revenue via REMONY®.
• The expansion of corporate contracts for health guidance programs.

Finance: draft 13-week cash view by Friday.