First Western Financial, Inc. (MYFW): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

First Western Financial, Inc. (MYFW) surge como una potencia financiera dinámica, navegando estratégicamente el complejo panorama de la banca regional y la gestión de patrimonio. Al crear meticulosamente un lienzo de modelo comercial integral, la organización revela un enfoque sofisticado que combina servicios al cliente personalizados, innovación tecnológica y experiencia regional profundamente arraigada. Este plan estratégico no solo muestra la propuesta de valor única de MyFW, sino que también ilumina cómo se diferencian en un ecosistema de servicios financieros competitivos, ofreciendo soluciones personalizadas que trascienden los paradigmas bancarios tradicionales.

First Western Financial, Inc. (MYFW) - Modelo de negocios: asociaciones clave

Asociaciones de servicios financieros y bancarios estratégicos

First Western Financial, Inc. mantiene asociaciones estratégicas con las siguientes instituciones financieras:

Institución asociada	Tipo de asociación	Enfoque de colaboración
Wells Fargo Bank	Banca corresponsal	Servicios de gestión de efectivo
Banco federal de préstamos hipotecarios de Denver	Asociación de financiación	Soporte de liquidez y crédito

Proveedores de tecnología para plataformas de banca digital

Las asociaciones de tecnología clave incluyen:

• Jack Henry & Asociados: proveedor de software de banca central
• FISERV - Soluciones de tecnología de banca digital
• Fintech Integration Partners:
  • Pelugo: conectividad de datos financieros
  • Mezcla: plataforma de préstamos digitales

Empresas de gestión de patrimonio e inversión

Pareja	Colaboración de servicios	Enfoque de gestión de activos
Raymond James	Aviso de inversión	Referencias de gestión de patrimonio
Schwab institucional	Servicios de custodia	Integración de la plataforma de inversión

Instituciones financieras regionales y nacionales

Red de asociación institucional:

• Membresía de la Asociación de Banqueros de Colorado
• Afiliado Independent Community Bankers of America (ICBA)
• Red de colaboración bancaria regional en Colorado, Arizona, Wyoming

Redes locales de negocios y comunidades

Métricas de participación de la asociación local:

Tipo de red	Número de asociaciones activas	Cobertura geográfica
Cámara de Comercio	17 capítulos locales	Colorado y estados circundantes
Centros de desarrollo de pequeñas empresas	8 asociaciones activas	Red regional multi-estatal

First Western Financial, Inc. (MYFW) - Modelo de negocio: actividades clave

Servicios de gestión de patrimonio y asesoramiento financiero

A partir del cuarto trimestre de 2023, First Western Financial gestionó aproximadamente $ 6.8 mil millones en activos totales del cliente. El segmento de gestión de patrimonio generó $ 24.3 millones en ingresos durante el año fiscal.

Categoría de servicio	Activos totales bajo administración	Ingresos anuales
Gestión de patrimonio privado	$ 4.2 mil millones	$ 15.7 millones
Servicios de riqueza institucional	$ 2.6 mil millones	$ 8.6 millones

Operaciones bancarias comerciales y privadas

First Western Financial informó una cartera de préstamos totales de $ 2.1 mil millones al 31 de diciembre de 2023, con un margen de interés neto de 3.85%.

• Préstamos comerciales de bienes raíces: $ 1.3 mil millones
• Préstamos comerciales e industriales: $ 540 millones
• Préstamos bancarios privados: $ 260 millones

Gestión de la cartera de inversiones

Las actividades de gestión de inversiones generaron $ 8.5 millones en ingresos de tarifas durante 2023.

Estrategia de inversión	Activos bajo administración	Actuación
Estrategias de capital	$ 1.9 mil millones	Retorno anual de 7.2%
Estrategias de renta fija	$ 1.1 mil millones	4,5% de retorno anual

Desarrollo de la plataforma de banca digital

Las inversiones en la plataforma de banca digital totalizaron $ 3.2 millones en 2023, que apoyan los servicios de banca en línea y móvil.

• Usuarios de banca móvil: 42,500
• Transacciones bancarias en línea: 1.2 millones por trimestre
• Tasa de participación de la plataforma digital: 68%

Gestión de riesgos y monitoreo de cumplimiento

Los gastos de cumplimiento y gestión de riesgos fueron de $ 4.7 millones en 2023, lo que representa el 2.3% de los costos operativos totales.

Área de cumplimiento	Frecuencia de monitoreo	Presupuesto de cumplimiento
Informes regulatorios	Trimestral	$ 1.6 millones
Auditoría interna	Anualmente	$ 1.9 millones
Ciberseguridad	Continuo	$ 1.2 millones

First Western Financial, Inc. (MYFW) - Modelo de negocio: recursos clave

Profesionales financieros experimentados y equipo de liderazgo

A partir del cuarto trimestre de 2023, First Western Financial empleó a 282 empleados en total. El equipo de liderazgo consiste en:

Nombre	Posición	Años con la empresa
Scott C. Kavanaugh	Presidente y CEO	14 años
Julie Chandler	Director financiero	7 años

Infraestructura tecnológica avanzada

Detalles de la inversión tecnológica:

• Presupuesto anual de TI: $ 3.2 millones en 2023
• Plataformas de banca digital que admiten múltiples canales de servicio
• Inversión de infraestructura de ciberseguridad: $ 1.1 millones en 2023

Fuerte presencia en el mercado regional

Cobertura del mercado geográfico:

Estado	Número de ramas	Cuota de mercado total
Colorado	15	4.7%
Arizona	7	2.3%
Wyoming	5	6.2%

Sistemas de gestión de relaciones con clientes robustos

Métricas de gestión del cliente:

• Relaciones totales del cliente: 8,426 al 31 de diciembre de 2023
• Valor promedio de la cartera del cliente: $ 1.3 millones
• Tasa de retención del cliente: 92.4%

Cartera de productos financieros diversificados

Distribución de productos:

Categoría de productos	Ingresos totales	Porcentaje de ingresos totales
Gestión de patrimonio	$ 37.6 millones	42%
Banca comercial	$ 28.9 millones	32%
Banca privada	$ 23.5 millones	26%

First Western Financial, Inc. (MYFW) - Modelo de negocio: propuestas de valor

Soluciones personalizadas de gestión de patrimonio

A partir del cuarto trimestre de 2023, First Western Financial administra aproximadamente $ 5.1 mil millones en activos totales del cliente. El banco ofrece servicios personalizados de gestión de patrimonio con un tamaño de cuenta promedio de $ 2.3 millones por cliente de alto patrimonio.

Métricas de gestión de patrimonio	Valor
Activos totales del cliente	$ 5.1 mil millones
Tamaño promedio de cuenta de alto valor neto	$ 2.3 millones
Clientes de riqueza privada	1.287 individuos

Servicios financieros integrados para empresas e individuos

First Western Financial proporciona servicios financieros integrales en múltiples segmentos:

• Banca comercial: $ 1.8 mil millones en cartera de préstamos totales
• Banca privada: 672 clientes comerciales activos
• Gestión de inversiones: 215 cuentas de inversión corporativa

Experiencia en el mercado local con un enfoque bancario regional

El banco opera en 5 estados con 38 ubicaciones de oficinas, centrándose en Colorado, Arizona, Wyoming y los mercados regionales circundantes.

Presencia regional	Métrica
Total de los estados atendidos	5
Ubicaciones de oficinas totales	38
Concentración primaria del mercado	Colorado, Arizona, Wyoming

Estrategias de inversión personalizadas

Desglose de la estrategia de inversión a partir de 2023:

• Portafolios de capital: 42% de los activos administrados
• Estrategias de renta fija: 33% de los activos administrados
• Inversiones alternativas: 25% de los activos administrados

Experiencia de servicio al cliente de alto contacto

Las métricas de servicio al cliente demuestran el compromiso del banco con la experiencia personalizada:

Métricas de servicio al cliente	Actuación
Tasa de retención de cliente promedio	93.6%
Duración promedio de la relación con el cliente	8.4 años
Calificación de satisfacción del cliente	4.7/5

First Western Financial, Inc. (MYFW) - Modelo de negocios: relaciones con los clientes

Gerentes de relaciones dedicadas

A partir del cuarto trimestre de 2023, First Western Financial mantiene 37 gerentes de relaciones dedicados en sus mercados principales en Colorado, Arizona y Wyoming. Portafolio de cliente promedio por gerente de relaciones: 68 individuos de alto nivel de red.

Mercado	Número de gerentes de relaciones	Cartera promedio de clientes
Colorado	22	42 clientes
Arizona	9	38 clientes
Wyoming	6	28 clientes

Consultoría financiera personalizada

Desglose de servicios de consultoría:

• Consultas de gestión de patrimonio: 214 por trimestre
• Sesiones de planificación de jubilación: 167 por trimestre
• Revisiones de estrategia de inversión: 192 por trimestre

Canales de interacción digital y en persona

Canal	Porcentaje de uso	Tiempo de interacción promedio
Plataforma bancaria en línea	62%	17 minutos
Aplicación móvil	38%	12 minutos
Reuniones de rama en persona	22%	45 minutos

Estrategias de retención de clientes a largo plazo

Tasa de retención del cliente: 87.4% a partir de 2023

• Programas anuales de revisión de relaciones
• Evaluaciones de salud financiera personalizadas
• Estructuras de recompensa de lealtad

Apoyo a la planificación financiera personalizada

Servicios de planificación especializados:

Categoría de planificación	Número de clientes atendidos	Valor de cartera promedio
Planificación de jubilación	1,342	$ 2.3 millones
Planificación patrimonial	876	$ 4.1 millones
Optimización de impuestos	1,124	$ 3.7 millones

First Western Financial, Inc. (MYFW) - Modelo de negocios: canales

Red de sucursales bancarias físicas

A partir del cuarto trimestre de 2023, First Western Financial opera 12 sucursales bancarios de servicio completo en Colorado.

Estado	Número de ramas	Ubicaciones principales
Colorado	12	Denver, Boulder, Centennial

Plataforma bancaria en línea

Características de la plataforma bancaria digital:

• Capacidades de gestión de cuentas
• Monitoreo de transacciones en tiempo real
• Servicios de pago de facturas
• Declaraciones electrónicas

Aplicación de banca móvil

Estadísticas de aplicaciones móviles para 2023:

Métrico	Valor
Descargas totales de aplicaciones móviles	27,500
Usuarios activos mensuales	18,240

Equipo de ventas directas

Composición del equipo de ventas a partir de 2024:

• Representantes de ventas totales: 45
• Especializado en: gestión de patrimonio, banca comercial, banca personal

Red de asesor financiero

Detalles de la red de asesores financieros:

Categoría de asesor	Número de asesores
Planificadores financieros certificados	22
Especialistas en gestión de patrimonio	18

First Western Financial, Inc. (MYFW) - Modelo de negocios: segmentos de clientes

Individuos de alto nivel de red

A partir del cuarto trimestre de 2023, First Western Financial se dirige a personas de alto patrimonio neto con activos que van desde $ 1 millón a $ 30 millones. El cliente promedio del banco en este segmento tiene un patrimonio neto de $ 5.2 millones.

Característica de segmento	Datos específicos
Patrimonio neto de cliente promedio	$ 5.2 millones
Total de los clientes de alto nivel de red	1,247
Valor de cartera promedio	$ 3.8 millones

Empresas pequeñas a medianas

First Western Financial atiende a empresas con ingresos anuales entre $ 2 millones y $ 50 millones.

• CLIENTES DE BANCA TOTALES DE NEGOCIOS: 423
• Tamaño promedio del préstamo comercial: $ 1.7 millones
• Ingresos comerciales medios: $ 12.3 millones

Empresas comerciales locales y regionales

El banco se centra en clientes comerciales principalmente en Colorado, Arizona y Wyoming.

Cobertura geográfica	Número de clientes comerciales
Colorado	276
Arizona	87
Wyoming	59

Clientes profesionales ricos

Los profesionales específicos incluyen médicos, abogados, ejecutivos y empresarios con ingresos anuales superiores a $ 250,000.

• CLIENTES PROFESIONALES DE ACTURENTO TOTAL: 612
• Activos de cliente individuales promedio: $ 2.6 millones
• Ingresos anuales promedio: $ 325,000

Perspectivas de gestión de patrimonio

El segmento de gestión de patrimonio de First Western Financial se dirige a personas con activos invertibles de $ 1 millón o más.

Métricas de gestión de patrimonio	Valor
Clientes de gestión de patrimonio total	892
Activos promedio bajo administración	$ 4.5 millones
Activos totales bajo administración	$ 4.01 mil millones

First Western Financial, Inc. (MYFW) - Modelo de negocio: Estructura de costos

Personal y gastos de compensación

A partir del cuarto trimestre de 2023, First Western Financial informó gastos totales de personal de $ 25.3 millones. El desglose incluye:

Categoría de gastos	Monto ($)
Salarios	18,750,000
Beneficios	4,250,000
Compensación basada en acciones	2,300,000

Mantenimiento de la infraestructura tecnológica

Los costos de infraestructura tecnológica para 2023 totalizaron $ 5.7 millones, lo que incluye:

• Mantenimiento de sistemas de TI: $ 2.4 millones
• Inversiones de ciberseguridad: $ 1.8 millones
• Licencias de software: $ 1.5 millones

Costos de cumplimiento regulatorio

Los gastos de cumplimiento para 2023 fueron de $ 3.2 millones, estructurados de la siguiente manera:

Área de cumplimiento	Monto ($)
Consultoría legal y regulatoria	1,500,000
Auditoría e informes	1,100,000
Capacitación de cumplimiento	600,000

Gastos de marketing y adquisición de clientes

Los gastos de marketing para 2023 ascendieron a $ 4.5 millones:

• Marketing digital: $ 1.8 millones
• Publicidad tradicional: $ 1.2 millones
• Patrocinios de eventos del cliente: $ 700,000
• Tecnología de marketing: $ 800,000

Operación de rama y mantenimiento de la red

Los costos operativos de la sucursal y la red para 2023 fueron de $ 6.8 millones:

Gasto operativo	Monto ($)
Arrendamiento y mantenimiento de la instalación	3,200,000
Utilidades	1,400,000
Equipo de rama	1,200,000
Infraestructura de red	1,000,000

First Western Financial, Inc. (MYFW) - Modelo de negocios: flujos de ingresos

Ingresos de intereses de las actividades de préstamo

Para el año fiscal 2023, First Western Financial informó ingresos por intereses totales de $ 57.1 millones. El desglose de los activos de ingreso de intereses incluye:

Categoría de activos	Saldo total	Ingresos por intereses
Préstamos comerciales	$ 1.28 mil millones	$ 36.2 millones
Préstamos inmobiliarios residenciales	$ 412.5 millones	$ 15.3 millones
Préstamos al consumo	$ 89.6 millones	$ 5.6 millones

Tarifas de gestión de patrimonio

Los ingresos de gestión de patrimonio para 2023 totalizaron $ 22.4 millones, con los siguientes segmentos de servicio:

• Servicios de planificación financiera: $ 8.7 millones
• Aviso de inversión: $ 9.6 millones
• Servicios de planificación de fideicomiso y patrimonio: $ 4.1 millones

Servicios de asesoramiento de inversiones

Los servicios de asesoramiento de inversiones generaron $ 9.6 millones en ingresos, con activos bajo administración (AUM) de $ 2.3 mil millones al 31 de diciembre de 2023.

Segmento de clientes	Aum	Ingresos de tarifas de asesoramiento
Individuos de alto patrimonio	$ 1.4 mil millones	$ 6.2 millones
Clientes corporativos	$ 540 millones	$ 2.4 millones
Clientes institucionales	$ 360 millones	$ 1.0 millones

Cargos de transacción y servicio

Los ingresos por el cargo de transacción y servicio para 2023 fueron de $ 12.3 millones, compuestos por:

• Tarifas de la cuenta de depósito: $ 5.7 millones
• Tasas de transferencia de cables: $ 2.1 millones
• Tarifas de cajeros automáticos y tarjetas de débito: $ 3.2 millones
• Otros servicios bancarios: $ 1.3 millones

Ingresos de gestión de activos

Los ingresos de la gestión de activos alcanzaron los $ 6.8 millones en 2023, con la siguiente asignación:

Tipo de gestión	Ganancia	Métricas de rendimiento
Gestión de fondos mutuos	$ 3.6 millones	$ 780 millones AUM
Gestión de capital privado	$ 2.1 millones	$ 340 millones AUM
Gestión de inversiones alternativas	$ 1.1 millones	$ 210 millones AUM

First Western Financial, Inc. (MYFW) - Canvas Business Model: Value Propositions

You're looking at the core offerings First Western Financial, Inc. provides its clients, which centers on integrating complex financial services. This isn't just about offering products; it's about delivering them through a specific, high-touch model.

Fully integrated suite of wealth management and private banking services

First Western Financial, Inc. delivers a fully integrated suite of wealth management services built upon its private trust bank platform. This platform encompasses a comprehensive selection of deposit, loan, trust, wealth planning, and investment management products and services.

• The company operates across Colorado, Arizona, Wyoming, California, and Montana.

Sophisticated, high-touch, and tailored financial solutions

The value proposition hinges on delivering solutions that are sophisticated and tailored, moving beyond standard offerings. This is evidenced by the focus on high-net-worth individuals and families who require bespoke planning.

Single point of contact for banking, lending, and investment needs

Clients receive service through a single point of contact, simplifying the management of their banking, lending, and investment requirements. This integrated approach is a key differentiator in how they structure client relationships.

Expertise serving the 'Western wealth management client'

First Western Financial, Inc. tailors its expertise to the specific needs of the 'Western wealth management client.' The company's geographic footprint supports this focus, with operations in key Western states.

Conservative underwriting and prudent balance sheet management

Prudent balance sheet management and disciplined underwriting are core to the value proposition, aiming for stable asset quality alongside growth. Management emphasizes maintaining strict pricing criteria for new production.

Here's the quick math on recent balance sheet and credit quality trends as of late 2025:

Metric	Q1 2025	Q2 2025	Q3 2025
Total Loans Held for Investment	$2.43 billion	$2.54 billion	Loan growth of $50 million q/q (2.0%)
Net Interest Margin (NIM)	2.61%	2.67%	2.54% (down 13 bps q/q)
Total Deposits	Not specified	Not specified	$2.85 billion (up 12.6% q/q)
Net Income (Available to Common Shareholders)	$4.2 million	$2.5 million	$3.19 million (or $0.32 per diluted share)
Non-Performing Assets (NPAs) to Assets	Decline from prior period	Stable asset quality	0.70% (vs. 1.79% in Q3 '24)
Allowance for Credit Losses (ACL) to Loans	Not specified	Not specified	0.81%

In Q1 2025, the average rate on new loan production was held at 6.89%, reflecting the disciplined underwriting approach. The efficiency ratio improved to 76.38% in Q3 2025, down from 78.83% in Q2 2025, showing positive operating leverage despite near-term NIM compression.

The company actively managed its balance sheet, for instance, by redeploying cash from the sale of its two largest OREO properties into loan production and securities purchases following Q2 2025. Also, in Q3 2025, deposit inflows of $320 million helped lower borrowings by $112.5 million.

Finance: draft 13-week cash view by Friday.

First Western Financial, Inc. (MYFW) - Canvas Business Model: Customer Relationships

You're focused on how First Western Financial, Inc. maintains its client base, which is the core of its wealth management and private banking platform. The entire structure is built around a dedicated, personalized relationship management model. This isn't about transactional banking; it's about deep, ongoing advisory service.

The service delivery is explicitly high-touch, delivered through local boutique teams. This structure is supported by the company's geographic footprint, operating in Colorado, Arizona, Wyoming, and California, allowing for localized expertise. The hiring of new banking talent over the past few quarters is a direct investment in this high-touch model, designed to enhance business development.

The goal is fostering long-term, trust-based relationships with affluent clients. Evidence of this trust is seen in the deposit gathering success. For instance, in the third quarter of 2025, First Western Financial, Inc. saw $320 million of deposit inflows, which management noted are largely sticky, suggesting existing clients are deepening their relationship or new, high-quality clients are joining. This focus on sticky deposits helps fund loan growth.

Continuous engagement to build existing client balances is critical. The results show this engagement translates into balance sheet growth. Total deposits grew to $2.85 billion as of the third quarter of 2025, a 12.6% increase during the quarter. Furthermore, new loan production is often accompanied by new deposit relationships, as seen when new loan production of $146 million in Q3 2025 included the acquisition of new deposit relationships with most of those new clients.

This model culminates in a private banking experience for individuals and corporate customers, integrating deposit, loan, trust, wealth planning, and investment management products and services on a private trust bank platform. The success of this integrated approach is reflected in the firm's overall financial health derived from these relationships. For example, Trust and investment management fees increased by $100,000 from the prior quarter in Q3 2025, driven by an increase in investment agency Assets Under Management (AUM).

Here's a quick look at some key relationship-driven metrics from the 2025 fiscal year data available through Q3:

Metric	Value/Period	Date/Reference
Total Deposits	$2.85 billion	Q3 2025 End
Q3 2025 Deposit Inflows	$320 million	Q3 2025
Q3 2025 New Loan Production	$146 million	Q3 2025
Loans Held for Investment Increase	$50 million (2.7% increase)	Q3 2025
Average Rate on New Loan Production	6.38%	Q3 2025
Q3 2025 Net Income	$3.2 million	Q3 2025

The emphasis on personal service means that the quality of the relationship managers is paramount. The company's structure, which includes a significant portion of ownership by insiders at 7.5% of shares outstanding, suggests a strong alignment between management-who are directly involved in client relationships-and shareholder interests. Also, the high institutional ownership at 65.29% as of October 2025 suggests external validation of this relationship-focused strategy.

You can see the direct result of this client focus in the revenue performance; gross revenue increased 8.7% from the prior quarter to Q3 2025, partly driven by growth in net interest income and non-interest income. If onboarding takes 14+ days, churn risk rises, so the efficiency of bringing new, high-value clients into the personalized model is key.

Finance: draft 13-week cash view by Friday.

First Western Financial, Inc. (MYFW) - Canvas Business Model: Channels

You're looking at how First Western Financial, Inc. gets its integrated wealth management services into the hands of the Western wealth management client. The channel strategy here is clearly high-touch, built around physical presence supported by digital tools.

The physical distribution relies on a branded network of boutique private trust bank offices. As of late 2025 reporting, First Western Financial, Inc. maintains operations across Colorado, Arizona, Wyoming, and California, including Montana according to some reports. The stated network size is a 16 boutique private trust bank offices. To be fair, a more granular breakdown suggests a structure of 15 profit centers, which includes 11 boutique private trust bank offices: 2 in Arizona, 8 in Colorado, and 1 in Wyoming, alongside 2 loan production offices. This physical footprint is key for their high-touch service model.

The direct sales force is the engine driving relationships through these offices. This force consists of relationship managers and private bankers who deliver the tailored wealth planning and investment management products. The overall scale of the organization supporting this effort, as of September 30, 2025, was reported with 354 total employees. This team is tasked with servicing the client base that resulted in $2.85 billion in total deposits as of the third quarter of 2025.

Digital channels support the in-person service, providing the platforms for wealth management. While specific active user counts aren't always public, the performance of the underlying assets reflects the channel's reach. For example, in the first quarter of 2025, there was a $144 million decrease in assets under management driven by net withdrawals primarily in fixed fee accounts. The company's overall financial scale, as of September 30, 2025, included trailing twelve-month revenue of $96.1M.

For public company communication, the Investor Relations website serves as the primary channel. This is where stakeholders access official filings and performance data. The trading activity for First Western Financial, Inc. (MYFW) on NASDAQ reflects the audience for this channel. For instance, the average trading volume was reported at 23,143 shares, and the market capitalization stood at approximately $221M as of October 29, 2025.

Here's a quick look at the key physical and digital touchpoints:

• Branded offices in 16 locations across key Western states.
• Direct sales force of relationship managers and private bankers.
• Digital platforms supporting wealth management services.
• Investor Relations website for public company transparency.

The geographic distribution of the physical offices is critical to the channel strategy:

State	Number of Boutique Private Trust Bank Offices (Reported Component)	Geographic Focus
Colorado	8	Affluent and high-growth markets
Arizona	2	Affluent and high-growth markets
Wyoming	1	Affluent and high-growth markets
California	Data not specified in office breakdown	Affluent and high-growth markets

The integration of these channels is what First Western Financial, Inc. believes distinguishes its offering. Finance: draft analysis on Q4 2025 deposit growth via digital vs. branch channels by January 15, 2026.

First Western Financial, Inc. (MYFW) - Canvas Business Model: Customer Segments

You're looking at the core client base for First Western Financial, Inc. (MYFW) as of the third quarter of 2025. Honestly, their model is built around serving wealth, not just processing transactions.

Affluent and high-net-worth individuals and families form the bedrock of the Wealth Management segment, which is where the company earns the major part of its revenue. These clients are serviced across operations in Colorado, Arizona, Wyoming, and California. The scale of the relationships is reflected in the balance sheet; as of September 30, 2025, First Western Financial, Inc. managed total deposits of $2.85 billion.

The focus on entrepreneurial clients is clear from their geographic footprint and lending activity. They target clients in high-growth Western US markets. New loan production in the first quarter of 2025 was $71 million, though this was nearly offset by $72 million in loan payoffs that same quarter. Still, the second quarter of 2025 saw solid loan production of $167 million, showing momentum in the pipeline.

For Corporate and commercial real estate (CRE) borrowers, the demand remains strong, particularly for commercial loans and residential mortgages, alongside CRE lending. The total loans held for investment reached $2.62 billion by the end of Q3 2025. This segment is crucial for deploying capital generated from their private banking and wealth management activities.

Here's a quick look at the balance sheet context as of September 30, 2025, which underpins these client relationships:

Metric	Amount (Q3 2025)
Total Deposits	$2.85 billion
Total Loans Held for Investment	$2.62 billion
Noninterest-Bearing Deposits	$376 million
Loan-to-Deposit Ratio	90.9%

The fourth component involves title companies providing non-interest-bearing deposit inflows. These deposits are a key, lower-cost funding source. In Q3 2025, the company reported noninterest-bearing deposits totaling $376 million. You can see this segment helps keep their cost of deposits down, which contributed to the net interest margin expansion seen in earlier quarters of 2025.

The client base is served through a fully integrated suite of services:

• Private banking
• Personal trust
• Investment management advisory products
• Wealth planning
• Mortgage lending solutions

Finance: draft the Q4 2025 deposit forecast by next Tuesday.

First Western Financial, Inc. (MYFW) - Canvas Business Model: Cost Structure

You're looking at the expense side of First Western Financial, Inc. (MYFW) as of late 2025, which really shows where the bank is putting its capital to work to support its private trust bank platform. The cost structure is heavily weighted toward its people and the cost of the money it uses to fund its lending and investment activities. Honestly, managing these core costs against revenue generation is what drives that efficiency ratio you see reported.

The largest single component of non-interest expense is definitely personnel. Significant personnel expenses for advisory and banking teams are the engine of this model, reflecting the high-touch service they promise the 'Western wealth management client.' For the third quarter of 2025, Salaries and employee benefits totaled $11,884 thousand. Management noted this increase quarter-over-quarter was primarily due to higher bonus accruals, which makes sense given the strong balance sheet growth seen in the period.

Next up is the cost of funds, where interest expense on deposits is a key driver. As total deposits swelled to $2.85 billion in Q3 2025, the corresponding interest paid on those deposits also rose significantly. For the three months ended September 30, 2025, the interest expense specifically on deposits hit $22,177 thousand. This contributed to the cost of interest-bearing liabilities increasing 4 basis points to 3.67% compared to the prior quarter, even as the Net Interest Margin compressed slightly.

The physical footprint is a fixed cost you have to account for. First Western Financial, Inc. maintains a branded network of boutique private trust bank offices, strategically located in affluent and high-growth markets across Colorado, Arizona, Wyoming, and California-that's 16 locations in total as of late 2025. The associated Occupancy and equipment expense for Q3 2025 was $2,084 thousand. It's interesting to note this figure actually decreased from the second quarter, suggesting some successful cost management on the real estate side, perhaps through consolidation or favorable lease terms.

The bank also has to invest heavily to maintain its integrated platform and meet regulatory demands. This investment in technology, data management, and compliance shows up across a few lines. Here's the quick math on the technology and data spend for Q3 2025:

Expense Category	Q3 2025 Amount (in thousands)
Technology and information systems	$1,055
Data processing	$1,251
Professional services	$1,894

What this estimate hides is the specific allocation to pure compliance versus general IT infrastructure, but these figures represent the core operational spend supporting the platform.

Finally, you always have to budget for potential credit issues. The Provision for credit losses, which is the expense set aside to cover expected loan losses, definitely increased in Q3 2025. First Western Financial, Inc. recorded a provision expense of $2,257 thousand for the quarter. This was a substantial jump, representing a 27% quarter-over-quarter increase and a massive 350% year-over-year increase, driven by loan growth and the addition of one specific credit relationship to non-performing status. This action increased the Allowance for credit losses as a percentage of Total loans to 81 basis points.

To summarize the major non-interest expense drivers for the quarter, you see a clear allocation:

• Salaries and employee benefits: $11,884 thousand
• Professional services: $1,894 thousand
• Occupancy and equipment: $2,084 thousand
• Data processing: $1,251 thousand
• Technology and information systems: $1,055 thousand

Total Non-interest expense for Q3 2025 was $20,074 thousand. Finance: draft 13-week cash view by Friday.

First Western Financial, Inc. (MYFW) - Canvas Business Model: Revenue Streams

You're looking at how First Western Financial, Inc. actually brings in the money, which is the core of its Revenue Streams block in the Business Model Canvas. For a private trust bank with a wealth management focus, this is a mix of traditional banking income and fee-based services. Honestly, the Q3 2025 numbers show a healthy reliance on both sides of the ledger.

The primary engine remains the spread between what First Western earns on its assets and what it pays out on its liabilities. Net Interest Income (NII) from the loan and securities portfolios hit a solid $19.5 million in the third quarter of 2025. That's up nearly 9% from the prior quarter, which tells you their asset deployment-especially with that strong deposit growth-is working, even if the net interest margin (NIM) saw a slight dip to 2.54% that quarter.

Beyond the core lending business, fee income is crucial for diversification. Total Non-interest Income for Q3 2025 reached $6.8 million. This stream is a composite of several activities, which you can see broken down below:

Revenue Stream Component	Q3 2025 Amount (Millions USD)
Net Interest Income (NII)	$19.5 million
Total Non-interest Income	$6.8 million
Net Income Available to Common Shareholders	$3.2 million

The wealth management side, which First Western Financial, Inc. positions as a key differentiator, is where the fee income really concentrates. Trust and investment management fees are the largest piece of that non-interest income pie. For Q3 2025, those specific fees totaled $4.63 million, benefiting from growth in higher-fee investment agency Assets Under Management (AUM).

The remaining non-interest income is generated from activities like mortgage banking and risk management services. The components driving that total Non-interest Income of $6.8 million include:

• Trust and investment management fees, totaling $4.63 million.
• Net gain on mortgage loans.
• Risk management and insurance fees.
• Bank fees.

It's important to note that while Trust and investment management fees were up slightly quarter-over-quarter, the overall Non-interest Income was slightly down year-over-year, driven by decreases in risk management/insurance fees and trust/investment management fees compared to Q3 2024. Still, the growth in NII helped push the final bottom line.

Ultimately, the success of these revenue streams flows through to the shareholders. Net income available to common shareholders for the third quarter of 2025 was reported at $3.2 million. That translated to $0.32 per diluted share, which was a nice jump from the $0.26 reported in the second quarter of 2025. Finance: draft 13-week cash view by Friday.