First Western Financial, Inc. (MYFW): Business Model Canvas [Jan-2025 Mise à jour]

First Western Financial, Inc. (MYFW) apparaît comme une puissance financière dynamique, naviguant stratégiquement dans le paysage complexe de la banque régionale et de la gestion de la patrimoine. En fabriquant méticuleusement une toile complète du modèle commercial, l'organisation révèle une approche sophistiquée qui mélange les services à la clientèle personnalisés, l'innovation technologique et l'expertise régionale profondément enracinée. Ce plan stratégique présente non seulement la proposition de valeur unique de MYFW, mais illumine également la façon dont ils se différencient dans un écosystème de services financiers concurrentiel, offrant des solutions sur mesure qui transcendent les paradigmes bancaires traditionnels.

First Western Financial, Inc. (MYFW) - Modèle commercial: partenariats clés

Partenariats de banque stratégique et de services financiers

First Western Financial, Inc. maintient des partenariats stratégiques avec les institutions financières suivantes:

Institution partenaire	Type de partenariat	Focus de la collaboration
Banque Wells Fargo	Banque correspondant	Services de gestion de trésorerie
Banque fédérale de prêts immobiliers de Denver	Partenariat de financement	Assistance à la liquidité et au crédit

Vendeurs technologiques pour les plateformes bancaires numériques

Les partenariats technologiques clés comprennent:

• Jack Henry & Associés - Core Banking Software Provider
• Fiserv - Solutions de technologie bancaire numérique
• Partenaires d'intégration fintech:
  • Plaid - Connectivité de données financières
  • Blend - plate-forme de prêt numérique

Entreprises de gestion de patrimoine et d'investissement

Partenaire	Collaboration de service	Focus de gestion des actifs
Raymond James	Avis d'investissement	Références de gestion de la patrimoine
Schwab institutionnel	Services de garde	Intégration de la plate-forme d'investissement

Institutions financières régionales et nationales

Réseau de partenariat institutionnel:

• Adhésion à la Colorado Bankers Association
• Affilié indépendant des banquiers communautaires d'Amérique (ICBA)
• Réseau régional de collaboration des banques à travers le Colorado, Arizona, Wyoming

Réseaux commerciaux et communautaires locaux

Métriques d'engagement du partenariat local:

Type de réseau	Nombre de partenariats actifs	Couverture géographique
chambre de commerce	17 chapitres locaux	Colorado et états environnants
Centres de développement des petites entreprises	8 partenariats actifs	Réseau régional multi-États

First Western Financial, Inc. (MYFW) - Modèle d'entreprise: activités clés

Services de gestion de la richesse et de conseil financier

Au quatrième trimestre 2023, First Western Financial a géré environ 6,8 milliards de dollars en total l'actif client. Le segment de la gestion de la patrimoine a généré 24,3 millions de dollars de revenus au cours de l'exercice.

Catégorie de service	Total des actifs sous gestion	Revenus annuels
Gestion de patrimoine privée	4,2 milliards de dollars	15,7 millions de dollars
Services de richesse institutionnelle	2,6 milliards de dollars	8,6 millions de dollars

Opérations bancaires commerciales et privées

First Western Financial a déclaré un portefeuille de prêts total de 2,1 milliards de dollars au 31 décembre 2023, avec une marge d'intérêt nette de 3,85%.

• Prêts immobiliers commerciaux: 1,3 milliard de dollars
• Prêts commerciaux et industriels: 540 millions de dollars
• Prêts bancaires privés: 260 millions de dollars

Gestion du portefeuille d'investissement

Les activités de gestion des investissements ont généré 8,5 millions de dollars de revenus de frais en 2023.

Stratégie d'investissement	Actifs sous gestion	Performance
Stratégies d'actions	1,9 milliard de dollars	Retour annuel de 7,2%
Stratégies à revenu fixe	1,1 milliard de dollars	4,5% de rendement annuel

Développement de la plate-forme bancaire numérique

Les investissements de la plate-forme bancaire numérique ont totalisé 3,2 millions de dollars en 2023, soutenant les services bancaires en ligne et mobiles.

• Utilisateurs de la banque mobile: 42 500
• Transactions bancaires en ligne: 1,2 million par trimestre
• Taux d'engagement de la plate-forme numérique: 68%

Gestion des risques et surveillance de la conformité

Les dépenses de conformité et de gestion des risques étaient de 4,7 millions de dollars en 2023, ce qui représente 2,3% du total des coûts opérationnels.

Zone de conformité	Fréquence de surveillance	Budget de conformité
Représentation réglementaire	Trimestriel	1,6 million de dollars
Audit interne	Annuellement	1,9 million de dollars
Cybersécurité	Continu	1,2 million de dollars

First Western Financial, Inc. (MYFW) - Modèle d'entreprise: Ressources clés

Professionnels financiers expérimentés et équipe de leadership

Au quatrième trimestre 2023, First Western Financial a employé 282 employés au total. L'équipe de direction se compose de:

Nom	Position	Années en entreprise
Scott C. Kavanaugh	Président et chef de la direction	14 ans
Julie Chandler	Directeur financier	7 ans

Infrastructure technologique avancée

Détails de l'investissement technologique:

• Budget informatique annuel: 3,2 millions de dollars en 2023
• Plates-formes bancaires numériques prenant en charge plusieurs canaux de service
• Investissement d'infrastructure de cybersécurité: 1,1 million de dollars en 2023

Forte présence du marché régional

Couverture du marché géographique:

État	Nombre de branches	Part de marché total
Colorado	15	4.7%
Arizona	7	2.3%
Wyoming	5	6.2%

Systèmes de gestion des relations avec les clients robustes

Métriques de gestion de la clientèle:

• Relations totales des clients: 8 426 au 31 décembre 2023
• Valeur moyenne du portefeuille des clients: 1,3 million de dollars
• Taux de rétention des clients: 92,4%

Portefeuille de produits financiers diversifiés

Distribution des produits:

Catégorie de produits	Revenus totaux	Pourcentage du total des revenus
Gestion de la richesse	37,6 millions de dollars	42%
Banque commerciale	28,9 millions de dollars	32%
Banque privée	23,5 millions de dollars	26%

First Western Financial, Inc. (MYFW) - Modèle d'entreprise: propositions de valeur

Solutions de gestion de patrimoine personnalisées

Au quatrième trimestre 2023, First Western Financial gère environ 5,1 milliards de dollars d'actifs clients totaux. La banque propose des services de gestion de patrimoine personnalisés avec une taille de compte moyenne de 2,3 millions de dollars par client élevé.

Métriques de gestion de la patrimoine	Valeur
Actifs totaux du client	5,1 milliards de dollars
Taille moyenne du compte à forte valeur	2,3 millions de dollars
Clients de richesse privés	1 287 individus

Services financiers intégrés pour les entreprises et les particuliers

First Western Financial fournit des services financiers complets sur plusieurs segments:

• Banque commerciale: 1,8 milliard de dollars en portefeuille de prêts totaux
• Banque privée: 672 clients commerciaux actifs
• Gestion des investissements: 215 comptes d'investissement d'entreprise

Expertise sur le marché local avec approche bancaire régionale

La banque opère dans 5 États avec 38 emplacements de bureaux, en se concentrant sur le Colorado, l'Arizona, le Wyoming et les marchés régionaux environnants.

Présence régionale	Métrique
Les États totaux ont servi	5
Emplacements de bureaux totaux	38
Concentration du marché primaire	Colorado, Arizona, Wyoming

Stratégies d'investissement personnalisées

Répartition de la stratégie d'investissement à partir de 2023:

• Portefeuilles d'actions: 42% des actifs gérés
• Stratégies à revenu fixe: 33% des actifs gérés
• Investissements alternatifs: 25% des actifs gérés

Expérience de service à la clientèle

Les mesures du service à la clientèle démontrent l'engagement de la banque à l'expérience personnalisée:

Métriques du service à la clientèle	Performance
Taux de rétention de la clientèle moyen	93.6%
Durée moyenne des relations avec le client	8,4 ans
Évaluation de satisfaction du client	4.7/5

First Western Financial, Inc. (MYFW) - Modèle d'entreprise: relations clients

Gestionnaires de relations dédiées

Depuis le quatrième trimestre 2023, First Western Financial conserve 37 gestionnaires de relations dédiés sur ses principaux marchés du Colorado, de l'Arizona et du Wyoming. Portefeuille de clientèle moyen par gestionnaire de relations: 68 individus à haute teneur.

Marché	Nombre de gestionnaires de relations	Portefeuille de clients moyens
Colorado	22	42 clients
Arizona	9	38 clients
Wyoming	6	28 clients

Conseil financier personnalisé

Répartition des services de conseil:

• Consultations en gestion de patrimoine: 214 par trimestre
• Sessions de planification de la retraite: 167 par trimestre
• Revues de stratégie d'investissement: 192 par trimestre

Canaux d'interaction numériques et en personne

Canal	Pourcentage d'utilisation	Temps d'interaction moyen
Plateforme bancaire en ligne	62%	17 minutes
Application mobile	38%	12 minutes
Réunions de succursale en personne	22%	45 minutes

Stratégies de rétention à long terme

Taux de rétention de la clientèle: 87,4% en 2023

• Programmes d'examen des relations annuelles
• Évaluations de santé financière personnalisées
• Structures de récompense de fidélité

Support de planification financière sur mesure

Services de planification spécialisés:

Catégorie de planification	Nombre de clients servis	Valeur de portefeuille moyenne
Planification de la retraite	1,342	2,3 millions de dollars
Planification successorale	876	4,1 millions de dollars
Optimisation fiscale	1,124	3,7 millions de dollars

First Western Financial, Inc. (MYFW) - Modèle commercial: canaux

Réseau de succursale bancaire physique

Au quatrième trimestre 2023, First Western Financial exploite 12 succursales bancaires à service complet à travers le Colorado.

État	Nombre de branches	Emplacements principaux
Colorado	12	Denver, Boulder, centenaire

Plateforme bancaire en ligne

Caractéristiques de la plate-forme bancaire numérique:

• Capacités de gestion des comptes
• Surveillance des transactions en temps réel
• Services de paiement de factures
• Déclarations électroniques

Application bancaire mobile

Statistiques des applications mobiles pour 2023:

Métrique	Valeur
Téléchargements totaux d'applications mobiles	27,500
Utilisateurs actifs mensuels	18,240

Équipe de vente directe

Composition de l'équipe de vente à partir de 2024:

• Représentants des ventes totales: 45
• Spécialisé dans: Management de patrimoine, banque commerciale, banque personnelle

Réseau de conseillers financiers

Détails du réseau de conseillers financiers:

Catégorie de conseiller	Nombre de conseillers
Planificateurs financiers certifiés	22
Spécialistes de la gestion de la patrimoine	18

First Western Financial, Inc. (MYFW) - Modèle d'entreprise: segments de clientèle

Individus à haute nette

Au quatrième trimestre 2023, First Western Financial cible les personnes à haute teneur en naissance avec des actifs allant de 1 million de dollars à 30 millions de dollars. Le client moyen de la banque dans ce segment a une valeur nette de 5,2 millions de dollars.

Caractéristique du segment	Données spécifiques
Valeur nette moyenne du client	5,2 millions de dollars
Clients totaux à forte valeur	1,247
Valeur de portefeuille moyenne	3,8 millions de dollars

Petites et moyennes entreprises

First Western Financial dessert les entreprises ayant des revenus annuels entre 2 et 50 millions de dollars.

• Total des clients bancaires d'entreprise: 423
• Taille moyenne des prêts commerciaux: 1,7 million de dollars
• Revenus médians commerciaux: 12,3 millions de dollars

Entreprises commerciales locales et régionales

La banque se concentre sur les clients commerciaux principalement au Colorado, en Arizona et au Wyoming.

Couverture géographique	Nombre de clients commerciaux
Colorado	276
Arizona	87
Wyoming	59

Clients professionnels aisés

Les professionnels ciblés comprennent des médecins, des avocats, des cadres et des entrepreneurs avec des revenus annuels supérieurs à 250 000 $.

• Clients professionnels aisés totaux: 612
• Actifs individuels moyens du client: 2,6 millions de dollars
• Revenu annuel médian: 325 000 $

Perspectives de gestion de la patrimoine

Le segment de la gestion de la patrimoine de First Western Financial cible les personnes avec des actifs investissables de 1 million de dollars ou plus.

Métriques de gestion de la patrimoine	Valeur
Clients totaux de gestion de patrimoine	892
Actifs moyens sous gestion	4,5 millions de dollars
Total des actifs sous gestion	4,01 milliards de dollars

First Western Financial, Inc. (MYFW) - Modèle d'entreprise: Structure des coûts

Frais de personnel et d'indemnisation

Au quatrième trimestre 2023, First Western Financial a déclaré des dépenses totales de personnel de 25,3 millions de dollars. La ventilation comprend:

Catégorie de dépenses	Montant ($)
Salaires	18,750,000
Avantages	4,250,000
Compensation en stock	2,300,000

Maintenance des infrastructures technologiques

Les coûts d'infrastructure technologique pour 2023 ont totalisé 5,7 millions de dollars, ce qui comprend:

• Maintenance des systèmes informatiques: 2,4 millions de dollars
• Investissements en cybersécurité: 1,8 million de dollars
• Licence logicielle: 1,5 million de dollars

Coûts de conformité réglementaire

Les dépenses de conformité pour 2023 étaient de 3,2 millions de dollars, structurées comme suit:

Zone de conformité	Montant ($)
Conseil juridique et réglementaire	1,500,000
Audit et rapport	1,100,000
Formation de la conformité	600,000

Frais de marketing et d'acquisition des clients

Les dépenses de marketing pour 2023 s'élevaient à 4,5 millions de dollars:

• Marketing numérique: 1,8 million de dollars
• Publicité traditionnelle: 1,2 million de dollars
• Sponsors de l'événement client: 700 000 $
• Technologie marketing: 800 000 $

Fonctionnement de la succursale et maintenance du réseau

Les coûts d'exploitation des succursales et du réseau pour 2023 étaient de 6,8 millions de dollars:

Dépenses opérationnelles	Montant ($)
Bail et entretien de l'installation	3,200,000
Services publics	1,400,000
Équipement de succursale	1,200,000
Infrastructure réseau	1,000,000

First Western Financial, Inc. (MYFW) - Modèle d'entreprise: Strots de revenus

Revenu des intérêts des activités de prêt

Pour l'exercice 2023, First Western Financial a déclaré un revenu total d'intérêts de 57,1 millions de dollars. La ventilation des actifs d'intérêt comprend:

Catégorie d'actifs	Solde total	Revenu d'intérêt
Prêts commerciaux	1,28 milliard de dollars	36,2 millions de dollars
Prêts immobiliers résidentiels	412,5 millions de dollars	15,3 millions de dollars
Prêts à la consommation	89,6 millions de dollars	5,6 millions de dollars

Frais de gestion de la patrimoine

Les revenus de gestion de la patrimoine pour 2023 ont totalisé 22,4 millions de dollars, avec les segments de service suivants:

• Services de planification financière: 8,7 millions de dollars
• Conseil d'investissement: 9,6 millions de dollars
• Services de planification de la confiance et de la succession: 4,1 millions de dollars

Services de conseil en investissement

Les services de conseil en investissement ont généré 9,6 millions de dollars de revenus, avec des actifs sous gestion (AUM) de 2,3 milliards de dollars au 31 décembre 2023.

Segment client	Aum	Revenus de frais consultatifs
Individus de valeur nette élevée	1,4 milliard de dollars	6,2 millions de dollars
Clients des entreprises	540 millions de dollars	2,4 millions de dollars
Clients institutionnels	360 millions de dollars	1,0 million de dollars

Frais de transaction et de service

Les revenus des frais de transaction et de service pour 2023 étaient de 12,3 millions de dollars, composés de:

• Frais de compte de dépôt: 5,7 millions de dollars
• Frais de transfert de fil: 2,1 millions de dollars
• Frais de carte ATM et de débit: 3,2 millions de dollars
• Autres services bancaires: 1,3 million de dollars

Revenus de gestion des actifs

Les revenus de gestion des actifs ont atteint 6,8 millions de dollars en 2023, avec la répartition suivante:

Type de gestion	Revenu	Métriques de performance
Gestion des fonds communs de placement	3,6 millions de dollars	780 millions de dollars AUM
Gestion de capital-investissement	2,1 millions de dollars	340 millions de dollars AUM
Gestion des investissements alternatifs	1,1 million de dollars	210 millions de dollars AUM

First Western Financial, Inc. (MYFW) - Canvas Business Model: Value Propositions

You're looking at the core offerings First Western Financial, Inc. provides its clients, which centers on integrating complex financial services. This isn't just about offering products; it's about delivering them through a specific, high-touch model.

Fully integrated suite of wealth management and private banking services

First Western Financial, Inc. delivers a fully integrated suite of wealth management services built upon its private trust bank platform. This platform encompasses a comprehensive selection of deposit, loan, trust, wealth planning, and investment management products and services.

• The company operates across Colorado, Arizona, Wyoming, California, and Montana.

Sophisticated, high-touch, and tailored financial solutions

The value proposition hinges on delivering solutions that are sophisticated and tailored, moving beyond standard offerings. This is evidenced by the focus on high-net-worth individuals and families who require bespoke planning.

Single point of contact for banking, lending, and investment needs

Clients receive service through a single point of contact, simplifying the management of their banking, lending, and investment requirements. This integrated approach is a key differentiator in how they structure client relationships.

Expertise serving the 'Western wealth management client'

First Western Financial, Inc. tailors its expertise to the specific needs of the 'Western wealth management client.' The company's geographic footprint supports this focus, with operations in key Western states.

Conservative underwriting and prudent balance sheet management

Prudent balance sheet management and disciplined underwriting are core to the value proposition, aiming for stable asset quality alongside growth. Management emphasizes maintaining strict pricing criteria for new production.

Here's the quick math on recent balance sheet and credit quality trends as of late 2025:

Metric	Q1 2025	Q2 2025	Q3 2025
Total Loans Held for Investment	$2.43 billion	$2.54 billion	Loan growth of $50 million q/q (2.0%)
Net Interest Margin (NIM)	2.61%	2.67%	2.54% (down 13 bps q/q)
Total Deposits	Not specified	Not specified	$2.85 billion (up 12.6% q/q)
Net Income (Available to Common Shareholders)	$4.2 million	$2.5 million	$3.19 million (or $0.32 per diluted share)
Non-Performing Assets (NPAs) to Assets	Decline from prior period	Stable asset quality	0.70% (vs. 1.79% in Q3 '24)
Allowance for Credit Losses (ACL) to Loans	Not specified	Not specified	0.81%

In Q1 2025, the average rate on new loan production was held at 6.89%, reflecting the disciplined underwriting approach. The efficiency ratio improved to 76.38% in Q3 2025, down from 78.83% in Q2 2025, showing positive operating leverage despite near-term NIM compression.

The company actively managed its balance sheet, for instance, by redeploying cash from the sale of its two largest OREO properties into loan production and securities purchases following Q2 2025. Also, in Q3 2025, deposit inflows of $320 million helped lower borrowings by $112.5 million.

Finance: draft 13-week cash view by Friday.

First Western Financial, Inc. (MYFW) - Canvas Business Model: Customer Relationships

You're focused on how First Western Financial, Inc. maintains its client base, which is the core of its wealth management and private banking platform. The entire structure is built around a dedicated, personalized relationship management model. This isn't about transactional banking; it's about deep, ongoing advisory service.

The service delivery is explicitly high-touch, delivered through local boutique teams. This structure is supported by the company's geographic footprint, operating in Colorado, Arizona, Wyoming, and California, allowing for localized expertise. The hiring of new banking talent over the past few quarters is a direct investment in this high-touch model, designed to enhance business development.

The goal is fostering long-term, trust-based relationships with affluent clients. Evidence of this trust is seen in the deposit gathering success. For instance, in the third quarter of 2025, First Western Financial, Inc. saw $320 million of deposit inflows, which management noted are largely sticky, suggesting existing clients are deepening their relationship or new, high-quality clients are joining. This focus on sticky deposits helps fund loan growth.

Continuous engagement to build existing client balances is critical. The results show this engagement translates into balance sheet growth. Total deposits grew to $2.85 billion as of the third quarter of 2025, a 12.6% increase during the quarter. Furthermore, new loan production is often accompanied by new deposit relationships, as seen when new loan production of $146 million in Q3 2025 included the acquisition of new deposit relationships with most of those new clients.

This model culminates in a private banking experience for individuals and corporate customers, integrating deposit, loan, trust, wealth planning, and investment management products and services on a private trust bank platform. The success of this integrated approach is reflected in the firm's overall financial health derived from these relationships. For example, Trust and investment management fees increased by $100,000 from the prior quarter in Q3 2025, driven by an increase in investment agency Assets Under Management (AUM).

Here's a quick look at some key relationship-driven metrics from the 2025 fiscal year data available through Q3:

Metric	Value/Period	Date/Reference
Total Deposits	$2.85 billion	Q3 2025 End
Q3 2025 Deposit Inflows	$320 million	Q3 2025
Q3 2025 New Loan Production	$146 million	Q3 2025
Loans Held for Investment Increase	$50 million (2.7% increase)	Q3 2025
Average Rate on New Loan Production	6.38%	Q3 2025
Q3 2025 Net Income	$3.2 million	Q3 2025

The emphasis on personal service means that the quality of the relationship managers is paramount. The company's structure, which includes a significant portion of ownership by insiders at 7.5% of shares outstanding, suggests a strong alignment between management-who are directly involved in client relationships-and shareholder interests. Also, the high institutional ownership at 65.29% as of October 2025 suggests external validation of this relationship-focused strategy.

You can see the direct result of this client focus in the revenue performance; gross revenue increased 8.7% from the prior quarter to Q3 2025, partly driven by growth in net interest income and non-interest income. If onboarding takes 14+ days, churn risk rises, so the efficiency of bringing new, high-value clients into the personalized model is key.

Finance: draft 13-week cash view by Friday.

First Western Financial, Inc. (MYFW) - Canvas Business Model: Channels

You're looking at how First Western Financial, Inc. gets its integrated wealth management services into the hands of the Western wealth management client. The channel strategy here is clearly high-touch, built around physical presence supported by digital tools.

The physical distribution relies on a branded network of boutique private trust bank offices. As of late 2025 reporting, First Western Financial, Inc. maintains operations across Colorado, Arizona, Wyoming, and California, including Montana according to some reports. The stated network size is a 16 boutique private trust bank offices. To be fair, a more granular breakdown suggests a structure of 15 profit centers, which includes 11 boutique private trust bank offices: 2 in Arizona, 8 in Colorado, and 1 in Wyoming, alongside 2 loan production offices. This physical footprint is key for their high-touch service model.

The direct sales force is the engine driving relationships through these offices. This force consists of relationship managers and private bankers who deliver the tailored wealth planning and investment management products. The overall scale of the organization supporting this effort, as of September 30, 2025, was reported with 354 total employees. This team is tasked with servicing the client base that resulted in $2.85 billion in total deposits as of the third quarter of 2025.

Digital channels support the in-person service, providing the platforms for wealth management. While specific active user counts aren't always public, the performance of the underlying assets reflects the channel's reach. For example, in the first quarter of 2025, there was a $144 million decrease in assets under management driven by net withdrawals primarily in fixed fee accounts. The company's overall financial scale, as of September 30, 2025, included trailing twelve-month revenue of $96.1M.

For public company communication, the Investor Relations website serves as the primary channel. This is where stakeholders access official filings and performance data. The trading activity for First Western Financial, Inc. (MYFW) on NASDAQ reflects the audience for this channel. For instance, the average trading volume was reported at 23,143 shares, and the market capitalization stood at approximately $221M as of October 29, 2025.

Here's a quick look at the key physical and digital touchpoints:

• Branded offices in 16 locations across key Western states.
• Direct sales force of relationship managers and private bankers.
• Digital platforms supporting wealth management services.
• Investor Relations website for public company transparency.

The geographic distribution of the physical offices is critical to the channel strategy:

State	Number of Boutique Private Trust Bank Offices (Reported Component)	Geographic Focus
Colorado	8	Affluent and high-growth markets
Arizona	2	Affluent and high-growth markets
Wyoming	1	Affluent and high-growth markets
California	Data not specified in office breakdown	Affluent and high-growth markets

The integration of these channels is what First Western Financial, Inc. believes distinguishes its offering. Finance: draft analysis on Q4 2025 deposit growth via digital vs. branch channels by January 15, 2026.

First Western Financial, Inc. (MYFW) - Canvas Business Model: Customer Segments

You're looking at the core client base for First Western Financial, Inc. (MYFW) as of the third quarter of 2025. Honestly, their model is built around serving wealth, not just processing transactions.

Affluent and high-net-worth individuals and families form the bedrock of the Wealth Management segment, which is where the company earns the major part of its revenue. These clients are serviced across operations in Colorado, Arizona, Wyoming, and California. The scale of the relationships is reflected in the balance sheet; as of September 30, 2025, First Western Financial, Inc. managed total deposits of $2.85 billion.

The focus on entrepreneurial clients is clear from their geographic footprint and lending activity. They target clients in high-growth Western US markets. New loan production in the first quarter of 2025 was $71 million, though this was nearly offset by $72 million in loan payoffs that same quarter. Still, the second quarter of 2025 saw solid loan production of $167 million, showing momentum in the pipeline.

For Corporate and commercial real estate (CRE) borrowers, the demand remains strong, particularly for commercial loans and residential mortgages, alongside CRE lending. The total loans held for investment reached $2.62 billion by the end of Q3 2025. This segment is crucial for deploying capital generated from their private banking and wealth management activities.

Here's a quick look at the balance sheet context as of September 30, 2025, which underpins these client relationships:

Metric	Amount (Q3 2025)
Total Deposits	$2.85 billion
Total Loans Held for Investment	$2.62 billion
Noninterest-Bearing Deposits	$376 million
Loan-to-Deposit Ratio	90.9%

The fourth component involves title companies providing non-interest-bearing deposit inflows. These deposits are a key, lower-cost funding source. In Q3 2025, the company reported noninterest-bearing deposits totaling $376 million. You can see this segment helps keep their cost of deposits down, which contributed to the net interest margin expansion seen in earlier quarters of 2025.

The client base is served through a fully integrated suite of services:

• Private banking
• Personal trust
• Investment management advisory products
• Wealth planning
• Mortgage lending solutions

Finance: draft the Q4 2025 deposit forecast by next Tuesday.

First Western Financial, Inc. (MYFW) - Canvas Business Model: Cost Structure

You're looking at the expense side of First Western Financial, Inc. (MYFW) as of late 2025, which really shows where the bank is putting its capital to work to support its private trust bank platform. The cost structure is heavily weighted toward its people and the cost of the money it uses to fund its lending and investment activities. Honestly, managing these core costs against revenue generation is what drives that efficiency ratio you see reported.

The largest single component of non-interest expense is definitely personnel. Significant personnel expenses for advisory and banking teams are the engine of this model, reflecting the high-touch service they promise the 'Western wealth management client.' For the third quarter of 2025, Salaries and employee benefits totaled $11,884 thousand. Management noted this increase quarter-over-quarter was primarily due to higher bonus accruals, which makes sense given the strong balance sheet growth seen in the period.

Next up is the cost of funds, where interest expense on deposits is a key driver. As total deposits swelled to $2.85 billion in Q3 2025, the corresponding interest paid on those deposits also rose significantly. For the three months ended September 30, 2025, the interest expense specifically on deposits hit $22,177 thousand. This contributed to the cost of interest-bearing liabilities increasing 4 basis points to 3.67% compared to the prior quarter, even as the Net Interest Margin compressed slightly.

The physical footprint is a fixed cost you have to account for. First Western Financial, Inc. maintains a branded network of boutique private trust bank offices, strategically located in affluent and high-growth markets across Colorado, Arizona, Wyoming, and California-that's 16 locations in total as of late 2025. The associated Occupancy and equipment expense for Q3 2025 was $2,084 thousand. It's interesting to note this figure actually decreased from the second quarter, suggesting some successful cost management on the real estate side, perhaps through consolidation or favorable lease terms.

The bank also has to invest heavily to maintain its integrated platform and meet regulatory demands. This investment in technology, data management, and compliance shows up across a few lines. Here's the quick math on the technology and data spend for Q3 2025:

Expense Category	Q3 2025 Amount (in thousands)
Technology and information systems	$1,055
Data processing	$1,251
Professional services	$1,894

What this estimate hides is the specific allocation to pure compliance versus general IT infrastructure, but these figures represent the core operational spend supporting the platform.

Finally, you always have to budget for potential credit issues. The Provision for credit losses, which is the expense set aside to cover expected loan losses, definitely increased in Q3 2025. First Western Financial, Inc. recorded a provision expense of $2,257 thousand for the quarter. This was a substantial jump, representing a 27% quarter-over-quarter increase and a massive 350% year-over-year increase, driven by loan growth and the addition of one specific credit relationship to non-performing status. This action increased the Allowance for credit losses as a percentage of Total loans to 81 basis points.

To summarize the major non-interest expense drivers for the quarter, you see a clear allocation:

• Salaries and employee benefits: $11,884 thousand
• Professional services: $1,894 thousand
• Occupancy and equipment: $2,084 thousand
• Data processing: $1,251 thousand
• Technology and information systems: $1,055 thousand

Total Non-interest expense for Q3 2025 was $20,074 thousand. Finance: draft 13-week cash view by Friday.

First Western Financial, Inc. (MYFW) - Canvas Business Model: Revenue Streams

You're looking at how First Western Financial, Inc. actually brings in the money, which is the core of its Revenue Streams block in the Business Model Canvas. For a private trust bank with a wealth management focus, this is a mix of traditional banking income and fee-based services. Honestly, the Q3 2025 numbers show a healthy reliance on both sides of the ledger.

The primary engine remains the spread between what First Western earns on its assets and what it pays out on its liabilities. Net Interest Income (NII) from the loan and securities portfolios hit a solid $19.5 million in the third quarter of 2025. That's up nearly 9% from the prior quarter, which tells you their asset deployment-especially with that strong deposit growth-is working, even if the net interest margin (NIM) saw a slight dip to 2.54% that quarter.

Beyond the core lending business, fee income is crucial for diversification. Total Non-interest Income for Q3 2025 reached $6.8 million. This stream is a composite of several activities, which you can see broken down below:

Revenue Stream Component	Q3 2025 Amount (Millions USD)
Net Interest Income (NII)	$19.5 million
Total Non-interest Income	$6.8 million
Net Income Available to Common Shareholders	$3.2 million

The wealth management side, which First Western Financial, Inc. positions as a key differentiator, is where the fee income really concentrates. Trust and investment management fees are the largest piece of that non-interest income pie. For Q3 2025, those specific fees totaled $4.63 million, benefiting from growth in higher-fee investment agency Assets Under Management (AUM).

The remaining non-interest income is generated from activities like mortgage banking and risk management services. The components driving that total Non-interest Income of $6.8 million include:

• Trust and investment management fees, totaling $4.63 million.
• Net gain on mortgage loans.
• Risk management and insurance fees.
• Bank fees.

It's important to note that while Trust and investment management fees were up slightly quarter-over-quarter, the overall Non-interest Income was slightly down year-over-year, driven by decreases in risk management/insurance fees and trust/investment management fees compared to Q3 2024. Still, the growth in NII helped push the final bottom line.

Ultimately, the success of these revenue streams flows through to the shareholders. Net income available to common shareholders for the third quarter of 2025 was reported at $3.2 million. That translated to $0.32 per diluted share, which was a nice jump from the $0.26 reported in the second quarter of 2025. Finance: draft 13-week cash view by Friday.