First Western Financial, Inc. (MYFW): Modelo de negócios Canvas [Jan-2025 Atualizado]

A First Western Financial, Inc. (MYFW) surge como uma potência financeira dinâmica, navegando estrategicamente no complexo cenário do gerenciamento regional bancário e de patrimônio. Ao criar meticulosamente uma tela abrangente de modelo de negócios, a organização revela uma abordagem sofisticada que combina serviços personalizados de clientes, inovação tecnológica e experiência regional profundamente enraizada. Esse plano estratégico não apenas mostra a proposta de valor exclusiva da MYFW, mas também ilumina como eles se diferenciam em um ecossistema de serviços financeiros competitivos, oferecendo soluções personalizadas que transcendem os paradigmas bancários tradicionais.

First Western Financial, Inc. (MYFW) - Modelo de negócios: Parcerias -chave

Parcerias estratégicas de serviços bancários e de serviço financeiro

A First Western Financial, Inc. mantém parcerias estratégicas com as seguintes instituições financeiras:

Instituição parceira	Tipo de parceria	Foco de colaboração
Wells Fargo Bank	Banco de correspondente	Serviços de gerenciamento de caixa
Banco federal de empréstimo à habitação de Denver	Parceria de financiamento	Suporte de liquidez e crédito

Fornecedores de tecnologia para plataformas bancárias digitais

As principais parcerias tecnológicas incluem:

• Jack Henry & Associados - Provedor de software bancário principal
• FISERV - Soluções de tecnologia bancária digital
• Parceiros de Integração Fintech:
  • Plaid - conectividade de dados financeiros
  • Blend - plataforma de empréstimo digital

Empresas de gestão e investimento de patrimônio

Parceiro	Colaboração de serviços	Foco em gerenciamento de ativos
Raymond James	Aviso de investimento	Referências de gestão de patrimônio
Schwab Institucional	Serviços de custódia	Integração da plataforma de investimento

Instituições financeiras regionais e nacionais

Rede de Parceria Institucional:

• Associação de Banqueiros do Colorado
• Affiliada independente de banqueiros comunitários da América (ICBA)
• Rede Regional Bank Collaboration em Colorado, Arizona, Wyoming

Redes de negócios e comunidades locais

Métricas de engajamento de parceria local:

Tipo de rede	Número de parcerias ativas	Cobertura geográfica
Câmara de comércio	17 capítulos locais	Colorado e estados vizinhos
Centros de Desenvolvimento de Pequenas Empresas	8 parcerias ativas	Rede Regional de vários estados

First Western Financial, Inc. (MYFW) - Modelo de negócios: Atividades -chave

Gerenciamento de patrimônio e serviços de consultoria financeira

A partir do quarto trimestre de 2023, a First Western Financial administrou aproximadamente US $ 6,8 bilhões em ativos totais de clientes. O segmento de gerenciamento de patrimônio gerou US $ 24,3 milhões em receita durante o ano fiscal.

Categoria de serviço	Total de ativos sob gestão	Receita anual
Gerenciamento de patrimônio privado	US $ 4,2 bilhões	US $ 15,7 milhões
Serviços institucionais de riqueza	US $ 2,6 bilhões	US $ 8,6 milhões

Operações bancárias comerciais e privadas

A First Western Financial reportou uma carteira total de empréstimos de US $ 2,1 bilhões em 31 de dezembro de 2023, com uma margem de juros líquida de 3,85%.

• Empréstimos imobiliários comerciais: US $ 1,3 bilhão
• Empréstimos comerciais e industriais: US $ 540 milhões
• Empréstimos bancários privados: US $ 260 milhões

Gerenciamento de portfólio de investimentos

As atividades de gerenciamento de investimentos geraram US $ 8,5 milhões em receita de taxas durante 2023.

Estratégia de investimento	Ativos sob gestão	Desempenho
Estratégias de patrimônio	US $ 1,9 bilhão	7,2% de retorno anual
Estratégias de renda fixa	US $ 1,1 bilhão	Retorno anual de 4,5%

Desenvolvimento da plataforma bancária digital

Os investimentos em plataforma bancária digital totalizaram US $ 3,2 milhões em 2023, apoiando serviços bancários online e móveis.

• Usuários bancários móveis: 42.500
• Transações bancárias online: 1,2 milhão por trimestre
• Taxa de engajamento da plataforma digital: 68%

Gerenciamento de riscos e monitoramento de conformidade

As despesas de conformidade e gerenciamento de riscos foram de US $ 4,7 milhões em 2023, representando 2,3% do total de custos operacionais.

Área de conformidade	Frequência de monitoramento	Orçamento de conformidade
Relatórios regulatórios	Trimestral	US $ 1,6 milhão
Auditoria interna	Anualmente	US $ 1,9 milhão
Segurança cibernética	Contínuo	US $ 1,2 milhão

First Western Financial, Inc. (MYFW) - Modelo de negócios: Recursos -chave

Profissionais financeiros experientes e equipe de liderança

A partir do quarto trimestre 2023, a First Western Financial empregou 282 funcionários totais. A equipe de liderança consiste em:

Nome	Posição	Anos com empresa
Scott C. Kavanaugh	Presidente e CEO	14 anos
Julie Chandler	Diretor financeiro	7 anos

Infraestrutura tecnológica avançada

Detalhes de investimento em tecnologia:

• Orçamento anual de TI: US $ 3,2 milhões em 2023
• Plataformas bancárias digitais que suportam vários canais de serviço
• Investimento de infraestrutura de segurança cibernética: US $ 1,1 milhão em 2023

Forte presença do mercado regional

Cobertura do mercado geográfico:

Estado	Número de ramificações	Participação de mercado total
Colorado	15	4.7%
Arizona	7	2.3%
Wyoming	5	6.2%

Sistemas robustos de gerenciamento de relacionamento com clientes

Métricas de gerenciamento de clientes:

• Relacionamentos totais do cliente: 8.426 em 31 de dezembro de 2023
• Valor médio do portfólio de clientes: US $ 1,3 milhão
• Taxa de retenção de clientes: 92,4%

Portfólio de produtos financeiros diversificados

Distribuição de produtos:

Categoria de produto	Receita total	Porcentagem da receita total
Gestão de patrimônio	US $ 37,6 milhões	42%
Bancos comerciais	US $ 28,9 milhões	32%
Private Banking	US $ 23,5 milhões	26%

First Western Financial, Inc. (MYFW) - Modelo de negócios: proposições de valor

Soluções personalizadas de gerenciamento de patrimônio

A partir do quarto trimestre 2023, a First Western Financial gerencia aproximadamente US $ 5,1 bilhões em ativos totais de clientes. O banco oferece serviços personalizados de gerenciamento de patrimônio com um tamanho médio de conta de US $ 2,3 milhões por cliente de alta rede.

Métricas de gerenciamento de patrimônio	Valor
Total de ativos do cliente	US $ 5,1 bilhões
Tamanho médio da conta de alta rede	US $ 2,3 milhões
Clientes de riqueza privada	1.287 indivíduos

Serviços financeiros integrados para empresas e indivíduos

A First Western Financial fornece serviços financeiros abrangentes em vários segmentos:

• Banco comercial: US $ 1,8 bilhão em carteira de empréstimos totais
• Private Banking: 672 clientes comerciais ativos
• Gerenciamento de investimentos: 215 contas de investimento corporativo

Experiência no mercado local com abordagem bancária regional

O banco opera em 5 estados com 38 locais de escritórios, com foco no Colorado, Arizona, Wyoming e mercados regionais circundantes.

Presença regional	Métricas
Total de estados servidos	5
Locais totais de escritório	38
Concentração primária do mercado	Colorado, Arizona, Wyoming

Estratégias de investimento personalizado

Redução da estratégia de investimento a partir de 2023:

• Portfólios de ações: 42% dos ativos gerenciados
• Estratégias de renda fixa: 33% dos ativos gerenciados
• Investimentos alternativos: 25% dos ativos gerenciados

Experiência de atendimento ao cliente de alto toque

As métricas de atendimento ao cliente demonstram o compromisso do banco com a experiência personalizada:

Métricas de atendimento ao cliente	Desempenho
Taxa média de retenção de clientes	93.6%
Duração média do relacionamento do cliente	8,4 anos
Classificação de satisfação do cliente	4.7/5

First Western Financial, Inc. (MYFW) - Modelo de negócios: relacionamentos com o cliente

Gerentes de relacionamento dedicados

No quarto trimestre 2023, a First Western Financial mantém 37 gerentes de relacionamento dedicados em seus principais mercados no Colorado, Arizona e Wyoming. Portfólio médio de clientes por gerente de relacionamento: 68 indivíduos de alta rede.

Mercado	Número de gerentes de relacionamento	Portfólio médio de clientes
Colorado	22	42 clientes
Arizona	9	38 clientes
Wyoming	6	28 clientes

Consultoria financeira personalizada

Consultoria de consultoria Redução:

• Consultas de gerenciamento de patrimônio: 214 por trimestre
• Sessões de planejamento de aposentadoria: 167 por trimestre
• Revisões de estratégia de investimento: 192 por trimestre

Canais de interação digital e pessoal

Canal	Porcentagem de uso	Tempo médio de interação
Plataforma bancária online	62%	17 minutos
Aplicativo móvel	38%	12 minutos
Reuniões pessoais de filial	22%	45 minutos

Estratégias de retenção de clientes de longo prazo

Taxa de retenção de clientes: 87,4% a partir de 2023

• Programas anuais de revisão de relacionamento
• Avaliações de saúde financeira personalizadas
• Estruturas de recompensa de lealdade

Suporte de planejamento financeiro personalizado

Serviços de planejamento especializado:

Categoria de planejamento	Número de clientes atendidos	Valor médio do portfólio
Planejamento de aposentadoria	1,342	US $ 2,3 milhões
Planejamento imobiliário	876	US $ 4,1 milhões
Otimização de impostos	1,124	US $ 3,7 milhões

First Western Financial, Inc. (MYFW) - Modelo de negócios: canais

Rede de agência bancária física

A partir do quarto trimestre 2023, a First Western Financial opera 12 agências bancárias de serviço completo em todo o Colorado.

Estado	Número de ramificações	Locais primários
Colorado	12	Denver, Boulder, Centennial

Plataforma bancária online

Recursos da plataforma bancária digital:

• Recursos de gerenciamento de contas
• Monitoramento de transações em tempo real
• Serviços de pagamento da conta
• Declarações eletrônicas

Aplicativo bancário móvel

Estatísticas de aplicativos móveis para 2023:

Métrica	Valor
Downloads de aplicativos móveis totais	27,500
Usuários ativos mensais	18,240

Equipe de vendas diretas

Composição da equipe de vendas a partir de 2024:

• Total de Representantes de Vendas: 45
• Especializado em: Gerenciamento de patrimônio, bancos comerciais, bancos pessoais

Rede de Consultores Financeiros

Detalhes da rede de consultores financeiros:

Categoria de consultor	Número de consultores
Planejadores financeiros certificados	22
Especialistas em gerenciamento de patrimônio	18

First Western Financial, Inc. (MYFW) - Modelo de negócios: segmentos de clientes

Indivíduos de alta rede

A partir do quarto trimestre de 2023, a First Western Financial metas de alto nível, indivíduos com ativos que variam de US $ 1 milhão a US $ 30 milhões. O cliente médio do banco nesse segmento tem um patrimônio líquido de US $ 5,2 milhões.

Característica do segmento	Dados específicos
Patrimônio líquido médio do cliente	US $ 5,2 milhões
Clientes totais de alto patrimônio líquido	1,247
Valor médio do portfólio	US $ 3,8 milhões

Pequenas e médias empresas

A First Western Financial atende a empresas com receitas anuais entre US $ 2 milhões e US $ 50 milhões.

• Total de clientes bancários de negócios: 423
• Tamanho médio de empréstimo comercial: US $ 1,7 milhão
• Receita média de negócios: US $ 12,3 milhões

Empresas comerciais locais e regionais

O banco se concentra em clientes comerciais principalmente no Colorado, Arizona e Wyoming.

Cobertura geográfica	Número de clientes comerciais
Colorado	276
Arizona	87
Wyoming	59

Clientes profissionais ricos

Profissionais direcionados incluem médicos, advogados, executivos e empresários com renda anual acima de US $ 250.000.

• Total de clientes profissionais ricos: 612
• Ativo médio de cliente individual: US $ 2,6 milhões
• Renda anual mediana: US $ 325.000

Perspectivas de gerenciamento de patrimônio

O segmento de gerenciamento de patrimônio da First Western Financial tem como alvo indivíduos com ativos investíveis de US $ 1 milhão ou mais.

Métricas de gerenciamento de patrimônio	Valor
Total de clientes de gerenciamento de patrimônio	892
Ativos médios sob gerenciamento	US $ 4,5 milhões
Total de ativos sob gestão	US $ 4,01 bilhões

First Western Financial, Inc. (MYFW) - Modelo de negócios: estrutura de custos

Pessoal e despesas de compensação

A partir do quarto trimestre de 2023, a First Western Financial reportou as despesas totais de pessoal de US $ 25,3 milhões. O colapso inclui:

Categoria de despesa	Valor ($)
Salários	18,750,000
Benefícios	4,250,000
Remuneração baseada em ações	2,300,000

Manutenção de infraestrutura de tecnologia

Os custos de infraestrutura de tecnologia para 2023 totalizaram US $ 5,7 milhões, que incluem:

• Manutenção de sistemas de TI: US $ 2,4 milhões
• Investimentos de segurança cibernética: US $ 1,8 milhão
• Licenciamento de software: US $ 1,5 milhão

Custos de conformidade regulatória

As despesas de conformidade em 2023 foram de US $ 3,2 milhões, estruturadas da seguinte forma:

Área de conformidade	Valor ($)
Consultoria legal e regulatória	1,500,000
Auditoria e relatórios	1,100,000
Treinamento de conformidade	600,000

Despesas de marketing e aquisição de clientes

As despesas de marketing para 2023 totalizaram US $ 4,5 milhões:

• Marketing Digital: US $ 1,8 milhão
• Publicidade tradicional: US $ 1,2 milhão
• Patrocínio de eventos do cliente: US $ 700.000
• Tecnologia de marketing: US $ 800.000

Operação de ramificação e manutenção de rede

Os custos operacionais da filial e da rede para 2023 foram de US $ 6,8 milhões:

Despesa operacional	Valor ($)
Locação de instalações e manutenção	3,200,000
Utilitários	1,400,000
Equipamento de ramificação	1,200,000
Infraestrutura de rede	1,000,000

First Western Financial, Inc. (MYFW) - Modelo de negócios: fluxos de receita

Receita de juros das atividades de empréstimos

Para o ano fiscal de 2023, a First Western Financial reportou receita total de juros de US $ 57,1 milhões. O colapso dos ativos de juros-benefício inclui:

Categoria de ativos	Balanço total	Receita de juros
Empréstimos comerciais	US $ 1,28 bilhão	US $ 36,2 milhões
Empréstimos imobiliários residenciais	US $ 412,5 milhões	US $ 15,3 milhões
Empréstimos ao consumidor	US $ 89,6 milhões	US $ 5,6 milhões

Taxas de gerenciamento de patrimônio

A receita de gestão de patrimônio para 2023 totalizou US $ 22,4 milhões, com os seguintes segmentos de serviço:

• Serviços de planejamento financeiro: US $ 8,7 milhões
• Aviso de investimento: US $ 9,6 milhões
• Serviços de confiança e planejamento imobiliário: US $ 4,1 milhões

Serviços de consultoria de investimentos

Os serviços de consultoria de investimentos geraram US $ 9,6 milhões em receita, com ativos sob gestão (AUM) de US $ 2,3 bilhões em 31 de dezembro de 2023.

Segmento de cliente	Aum	Receita de taxa de consultoria
Indivíduos de alto patrimônio líquido	US $ 1,4 bilhão	US $ 6,2 milhões
Clientes corporativos	US $ 540 milhões	US $ 2,4 milhões
Clientes institucionais	US $ 360 milhões	US $ 1,0 milhão

Cobranças de transação e serviço

A receita de cobrança de transações e serviço para 2023 foi de US $ 12,3 milhões, composta por:

• Taxas de conta de depósito: US $ 5,7 milhões
• Taxas de transferência de fio: US $ 2,1 milhões
• Taxas de cartão ATM e débito: US $ 3,2 milhões
• Outros serviços bancários: US $ 1,3 milhão

Receitas de gerenciamento de ativos

As receitas de gerenciamento de ativos atingiram US $ 6,8 milhões em 2023, com a seguinte alocação:

Tipo de gerenciamento	Receita	Métricas de desempenho
Gerenciamento de fundos mútuos	US $ 3,6 milhões	US $ 780 milhões AUM
Gerenciamento de private equity	US $ 2,1 milhões	US $ 340 milhões AUM
Gerenciamento de investimentos alternativos	US $ 1,1 milhão	US $ 210 milhões AUM

First Western Financial, Inc. (MYFW) - Canvas Business Model: Value Propositions

You're looking at the core offerings First Western Financial, Inc. provides its clients, which centers on integrating complex financial services. This isn't just about offering products; it's about delivering them through a specific, high-touch model.

Fully integrated suite of wealth management and private banking services

First Western Financial, Inc. delivers a fully integrated suite of wealth management services built upon its private trust bank platform. This platform encompasses a comprehensive selection of deposit, loan, trust, wealth planning, and investment management products and services.

• The company operates across Colorado, Arizona, Wyoming, California, and Montana.

Sophisticated, high-touch, and tailored financial solutions

The value proposition hinges on delivering solutions that are sophisticated and tailored, moving beyond standard offerings. This is evidenced by the focus on high-net-worth individuals and families who require bespoke planning.

Single point of contact for banking, lending, and investment needs

Clients receive service through a single point of contact, simplifying the management of their banking, lending, and investment requirements. This integrated approach is a key differentiator in how they structure client relationships.

Expertise serving the 'Western wealth management client'

First Western Financial, Inc. tailors its expertise to the specific needs of the 'Western wealth management client.' The company's geographic footprint supports this focus, with operations in key Western states.

Conservative underwriting and prudent balance sheet management

Prudent balance sheet management and disciplined underwriting are core to the value proposition, aiming for stable asset quality alongside growth. Management emphasizes maintaining strict pricing criteria for new production.

Here's the quick math on recent balance sheet and credit quality trends as of late 2025:

Metric	Q1 2025	Q2 2025	Q3 2025
Total Loans Held for Investment	$2.43 billion	$2.54 billion	Loan growth of $50 million q/q (2.0%)
Net Interest Margin (NIM)	2.61%	2.67%	2.54% (down 13 bps q/q)
Total Deposits	Not specified	Not specified	$2.85 billion (up 12.6% q/q)
Net Income (Available to Common Shareholders)	$4.2 million	$2.5 million	$3.19 million (or $0.32 per diluted share)
Non-Performing Assets (NPAs) to Assets	Decline from prior period	Stable asset quality	0.70% (vs. 1.79% in Q3 '24)
Allowance for Credit Losses (ACL) to Loans	Not specified	Not specified	0.81%

In Q1 2025, the average rate on new loan production was held at 6.89%, reflecting the disciplined underwriting approach. The efficiency ratio improved to 76.38% in Q3 2025, down from 78.83% in Q2 2025, showing positive operating leverage despite near-term NIM compression.

The company actively managed its balance sheet, for instance, by redeploying cash from the sale of its two largest OREO properties into loan production and securities purchases following Q2 2025. Also, in Q3 2025, deposit inflows of $320 million helped lower borrowings by $112.5 million.

Finance: draft 13-week cash view by Friday.

First Western Financial, Inc. (MYFW) - Canvas Business Model: Customer Relationships

You're focused on how First Western Financial, Inc. maintains its client base, which is the core of its wealth management and private banking platform. The entire structure is built around a dedicated, personalized relationship management model. This isn't about transactional banking; it's about deep, ongoing advisory service.

The service delivery is explicitly high-touch, delivered through local boutique teams. This structure is supported by the company's geographic footprint, operating in Colorado, Arizona, Wyoming, and California, allowing for localized expertise. The hiring of new banking talent over the past few quarters is a direct investment in this high-touch model, designed to enhance business development.

The goal is fostering long-term, trust-based relationships with affluent clients. Evidence of this trust is seen in the deposit gathering success. For instance, in the third quarter of 2025, First Western Financial, Inc. saw $320 million of deposit inflows, which management noted are largely sticky, suggesting existing clients are deepening their relationship or new, high-quality clients are joining. This focus on sticky deposits helps fund loan growth.

Continuous engagement to build existing client balances is critical. The results show this engagement translates into balance sheet growth. Total deposits grew to $2.85 billion as of the third quarter of 2025, a 12.6% increase during the quarter. Furthermore, new loan production is often accompanied by new deposit relationships, as seen when new loan production of $146 million in Q3 2025 included the acquisition of new deposit relationships with most of those new clients.

This model culminates in a private banking experience for individuals and corporate customers, integrating deposit, loan, trust, wealth planning, and investment management products and services on a private trust bank platform. The success of this integrated approach is reflected in the firm's overall financial health derived from these relationships. For example, Trust and investment management fees increased by $100,000 from the prior quarter in Q3 2025, driven by an increase in investment agency Assets Under Management (AUM).

Here's a quick look at some key relationship-driven metrics from the 2025 fiscal year data available through Q3:

Metric	Value/Period	Date/Reference
Total Deposits	$2.85 billion	Q3 2025 End
Q3 2025 Deposit Inflows	$320 million	Q3 2025
Q3 2025 New Loan Production	$146 million	Q3 2025
Loans Held for Investment Increase	$50 million (2.7% increase)	Q3 2025
Average Rate on New Loan Production	6.38%	Q3 2025
Q3 2025 Net Income	$3.2 million	Q3 2025

The emphasis on personal service means that the quality of the relationship managers is paramount. The company's structure, which includes a significant portion of ownership by insiders at 7.5% of shares outstanding, suggests a strong alignment between management-who are directly involved in client relationships-and shareholder interests. Also, the high institutional ownership at 65.29% as of October 2025 suggests external validation of this relationship-focused strategy.

You can see the direct result of this client focus in the revenue performance; gross revenue increased 8.7% from the prior quarter to Q3 2025, partly driven by growth in net interest income and non-interest income. If onboarding takes 14+ days, churn risk rises, so the efficiency of bringing new, high-value clients into the personalized model is key.

Finance: draft 13-week cash view by Friday.

First Western Financial, Inc. (MYFW) - Canvas Business Model: Channels

You're looking at how First Western Financial, Inc. gets its integrated wealth management services into the hands of the Western wealth management client. The channel strategy here is clearly high-touch, built around physical presence supported by digital tools.

The physical distribution relies on a branded network of boutique private trust bank offices. As of late 2025 reporting, First Western Financial, Inc. maintains operations across Colorado, Arizona, Wyoming, and California, including Montana according to some reports. The stated network size is a 16 boutique private trust bank offices. To be fair, a more granular breakdown suggests a structure of 15 profit centers, which includes 11 boutique private trust bank offices: 2 in Arizona, 8 in Colorado, and 1 in Wyoming, alongside 2 loan production offices. This physical footprint is key for their high-touch service model.

The direct sales force is the engine driving relationships through these offices. This force consists of relationship managers and private bankers who deliver the tailored wealth planning and investment management products. The overall scale of the organization supporting this effort, as of September 30, 2025, was reported with 354 total employees. This team is tasked with servicing the client base that resulted in $2.85 billion in total deposits as of the third quarter of 2025.

Digital channels support the in-person service, providing the platforms for wealth management. While specific active user counts aren't always public, the performance of the underlying assets reflects the channel's reach. For example, in the first quarter of 2025, there was a $144 million decrease in assets under management driven by net withdrawals primarily in fixed fee accounts. The company's overall financial scale, as of September 30, 2025, included trailing twelve-month revenue of $96.1M.

For public company communication, the Investor Relations website serves as the primary channel. This is where stakeholders access official filings and performance data. The trading activity for First Western Financial, Inc. (MYFW) on NASDAQ reflects the audience for this channel. For instance, the average trading volume was reported at 23,143 shares, and the market capitalization stood at approximately $221M as of October 29, 2025.

Here's a quick look at the key physical and digital touchpoints:

• Branded offices in 16 locations across key Western states.
• Direct sales force of relationship managers and private bankers.
• Digital platforms supporting wealth management services.
• Investor Relations website for public company transparency.

The geographic distribution of the physical offices is critical to the channel strategy:

State	Number of Boutique Private Trust Bank Offices (Reported Component)	Geographic Focus
Colorado	8	Affluent and high-growth markets
Arizona	2	Affluent and high-growth markets
Wyoming	1	Affluent and high-growth markets
California	Data not specified in office breakdown	Affluent and high-growth markets

The integration of these channels is what First Western Financial, Inc. believes distinguishes its offering. Finance: draft analysis on Q4 2025 deposit growth via digital vs. branch channels by January 15, 2026.

First Western Financial, Inc. (MYFW) - Canvas Business Model: Customer Segments

You're looking at the core client base for First Western Financial, Inc. (MYFW) as of the third quarter of 2025. Honestly, their model is built around serving wealth, not just processing transactions.

Affluent and high-net-worth individuals and families form the bedrock of the Wealth Management segment, which is where the company earns the major part of its revenue. These clients are serviced across operations in Colorado, Arizona, Wyoming, and California. The scale of the relationships is reflected in the balance sheet; as of September 30, 2025, First Western Financial, Inc. managed total deposits of $2.85 billion.

The focus on entrepreneurial clients is clear from their geographic footprint and lending activity. They target clients in high-growth Western US markets. New loan production in the first quarter of 2025 was $71 million, though this was nearly offset by $72 million in loan payoffs that same quarter. Still, the second quarter of 2025 saw solid loan production of $167 million, showing momentum in the pipeline.

For Corporate and commercial real estate (CRE) borrowers, the demand remains strong, particularly for commercial loans and residential mortgages, alongside CRE lending. The total loans held for investment reached $2.62 billion by the end of Q3 2025. This segment is crucial for deploying capital generated from their private banking and wealth management activities.

Here's a quick look at the balance sheet context as of September 30, 2025, which underpins these client relationships:

Metric	Amount (Q3 2025)
Total Deposits	$2.85 billion
Total Loans Held for Investment	$2.62 billion
Noninterest-Bearing Deposits	$376 million
Loan-to-Deposit Ratio	90.9%

The fourth component involves title companies providing non-interest-bearing deposit inflows. These deposits are a key, lower-cost funding source. In Q3 2025, the company reported noninterest-bearing deposits totaling $376 million. You can see this segment helps keep their cost of deposits down, which contributed to the net interest margin expansion seen in earlier quarters of 2025.

The client base is served through a fully integrated suite of services:

• Private banking
• Personal trust
• Investment management advisory products
• Wealth planning
• Mortgage lending solutions

Finance: draft the Q4 2025 deposit forecast by next Tuesday.

First Western Financial, Inc. (MYFW) - Canvas Business Model: Cost Structure

You're looking at the expense side of First Western Financial, Inc. (MYFW) as of late 2025, which really shows where the bank is putting its capital to work to support its private trust bank platform. The cost structure is heavily weighted toward its people and the cost of the money it uses to fund its lending and investment activities. Honestly, managing these core costs against revenue generation is what drives that efficiency ratio you see reported.

The largest single component of non-interest expense is definitely personnel. Significant personnel expenses for advisory and banking teams are the engine of this model, reflecting the high-touch service they promise the 'Western wealth management client.' For the third quarter of 2025, Salaries and employee benefits totaled $11,884 thousand. Management noted this increase quarter-over-quarter was primarily due to higher bonus accruals, which makes sense given the strong balance sheet growth seen in the period.

Next up is the cost of funds, where interest expense on deposits is a key driver. As total deposits swelled to $2.85 billion in Q3 2025, the corresponding interest paid on those deposits also rose significantly. For the three months ended September 30, 2025, the interest expense specifically on deposits hit $22,177 thousand. This contributed to the cost of interest-bearing liabilities increasing 4 basis points to 3.67% compared to the prior quarter, even as the Net Interest Margin compressed slightly.

The physical footprint is a fixed cost you have to account for. First Western Financial, Inc. maintains a branded network of boutique private trust bank offices, strategically located in affluent and high-growth markets across Colorado, Arizona, Wyoming, and California-that's 16 locations in total as of late 2025. The associated Occupancy and equipment expense for Q3 2025 was $2,084 thousand. It's interesting to note this figure actually decreased from the second quarter, suggesting some successful cost management on the real estate side, perhaps through consolidation or favorable lease terms.

The bank also has to invest heavily to maintain its integrated platform and meet regulatory demands. This investment in technology, data management, and compliance shows up across a few lines. Here's the quick math on the technology and data spend for Q3 2025:

Expense Category	Q3 2025 Amount (in thousands)
Technology and information systems	$1,055
Data processing	$1,251
Professional services	$1,894

What this estimate hides is the specific allocation to pure compliance versus general IT infrastructure, but these figures represent the core operational spend supporting the platform.

Finally, you always have to budget for potential credit issues. The Provision for credit losses, which is the expense set aside to cover expected loan losses, definitely increased in Q3 2025. First Western Financial, Inc. recorded a provision expense of $2,257 thousand for the quarter. This was a substantial jump, representing a 27% quarter-over-quarter increase and a massive 350% year-over-year increase, driven by loan growth and the addition of one specific credit relationship to non-performing status. This action increased the Allowance for credit losses as a percentage of Total loans to 81 basis points.

To summarize the major non-interest expense drivers for the quarter, you see a clear allocation:

• Salaries and employee benefits: $11,884 thousand
• Professional services: $1,894 thousand
• Occupancy and equipment: $2,084 thousand
• Data processing: $1,251 thousand
• Technology and information systems: $1,055 thousand

Total Non-interest expense for Q3 2025 was $20,074 thousand. Finance: draft 13-week cash view by Friday.

First Western Financial, Inc. (MYFW) - Canvas Business Model: Revenue Streams

You're looking at how First Western Financial, Inc. actually brings in the money, which is the core of its Revenue Streams block in the Business Model Canvas. For a private trust bank with a wealth management focus, this is a mix of traditional banking income and fee-based services. Honestly, the Q3 2025 numbers show a healthy reliance on both sides of the ledger.

The primary engine remains the spread between what First Western earns on its assets and what it pays out on its liabilities. Net Interest Income (NII) from the loan and securities portfolios hit a solid $19.5 million in the third quarter of 2025. That's up nearly 9% from the prior quarter, which tells you their asset deployment-especially with that strong deposit growth-is working, even if the net interest margin (NIM) saw a slight dip to 2.54% that quarter.

Beyond the core lending business, fee income is crucial for diversification. Total Non-interest Income for Q3 2025 reached $6.8 million. This stream is a composite of several activities, which you can see broken down below:

Revenue Stream Component	Q3 2025 Amount (Millions USD)
Net Interest Income (NII)	$19.5 million
Total Non-interest Income	$6.8 million
Net Income Available to Common Shareholders	$3.2 million

The wealth management side, which First Western Financial, Inc. positions as a key differentiator, is where the fee income really concentrates. Trust and investment management fees are the largest piece of that non-interest income pie. For Q3 2025, those specific fees totaled $4.63 million, benefiting from growth in higher-fee investment agency Assets Under Management (AUM).

The remaining non-interest income is generated from activities like mortgage banking and risk management services. The components driving that total Non-interest Income of $6.8 million include:

• Trust and investment management fees, totaling $4.63 million.
• Net gain on mortgage loans.
• Risk management and insurance fees.
• Bank fees.

It's important to note that while Trust and investment management fees were up slightly quarter-over-quarter, the overall Non-interest Income was slightly down year-over-year, driven by decreases in risk management/insurance fees and trust/investment management fees compared to Q3 2024. Still, the growth in NII helped push the final bottom line.

Ultimately, the success of these revenue streams flows through to the shareholders. Net income available to common shareholders for the third quarter of 2025 was reported at $3.2 million. That translated to $0.32 per diluted share, which was a nice jump from the $0.26 reported in the second quarter of 2025. Finance: draft 13-week cash view by Friday.